July 31, 1961 50 Cents
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July 31, 1961 50 Cents. B B A R,,,,,,, MUS1 WE EI Music- Phonograph Merchandising Radio -Tv Programming Coin Machine Operati Dept. Stores Tied to MANUFACTURERS COURTING DEALI Diskeries & Stations WITH BIG-NAME ALBUMS AND DEA number, they first hear a selection By JUNE BUNDY fall season is is swinging along with Mitch and gun. With these new rel played from Higbee's "Album of NEW YORK -The NEW YORK Radio stations here and new albums and new Johnny Mathis. Kapp has new L)'s manufacturers are offer - the Day." Then a recorded voice are working closely with depart- deals are starting to roll off the pro- with Jane Morgan and Roger Wil- count and dating deals, and record companies gives a rundown on other selec- major and large liams. There are new percussion they are not nearly as wild as they ment stores in LP) and its duction lines of the tions (contained the Decca has a were back in the spring of the year these days on joint promotions, When hears indie record firms. As is usual dur- sets from Command. and disk price. he a beep tone, new Lee a Bert when sales were slow for many programming nterchandis- his name and ing this period of the year when Brenda and the customer gives Kaempfert. Liberty has a new labels. Most of the deals for fall ing efforts. address, orders the album in mon- new product is shown at distribu- Phone Service optimism about the Bobby Vee and a Gene McDaniels, range from 10 percent to 15 per aural or stereo and asks that it be tor conclaves, WERE, Cleveland, a new set by the cent off the distributor price, and For example, charged or sent C.O.D. fall season runs high, and label and Dolton has has set up an "Albumatic" tele- after label is congratulating itself Fleetwoods. Mercury has issued a the distributors are expected to phone service with the Ohio Bell On the second day of operation on the quality and sales power of Brook Benton disking and has an pass the discount along to their Telephone Company and the Hig- the "Albumatic" chalked up 510 its new product. LP by Joe Dowell called "Wooden dealers. At Columbia the discount overload calls. The merchandising board, bec Company, a local department Top Names Involved Heart." Capitol jist rushed out a is 10 per cent across the store. the service, which WERE gimmick has been heavily bally- new Sinatra. with Epic offering 15 per cent. There is no doubt that the mul- believes is the first in the country, hooed by Higbee, which features Billboard Week received Columbia and other labels are also titude of labels introducing their Music Offers 24 -hour merchandising serv- an "Albumatic" window, where for review last week nearly 100 offering a dating program of i/a department five Ohio Bell "Electronic Secre- new product these days have put (Continued on page 3) ice of Higbee's record Victor's albums and the flood has just be- for anyone dialing the WERE tele- taries" machines take orders for their best foot forward. phone number. the "Album of the Day." new LP's include sets by Belafonte, When customers dial the WERE (Continued on page 10) Como and Van Cliburn. Columbia 3 -WAY PROMO British Diskeries VICTOR GOES ALL OUT IN Friendly Frost Adds Set All -Time High B'casting to Selling FALL LP PRESENTATION In May Production NEW YORK -A three -way contribute significantly to a greatly LONDON -British disk manu- broadcasting -merchandising "Sound increased FM listening audience." Push - salons will fea- Distributors See, Hear Consumer facturers had e boom May. Sales Center" - combining a new all Since the retail by value totalled $3,380,000, the stereo FM radio station (WTFM ture sets in the $500- $5,000 price Keyed to 'Mime' Theme for Radio & TV highest figure for the month re- here) with a retail operation (fea- range, Friendly Frost hopes to set corded since such statistics were turing custom hi -fi and stereo sets) up its future Sound Centers in areas NEW YORK -RCA Victor took release was sparked by new al- introduced in the boom year of and professional recording studios with large numbers of residents in the wraps off its new "Best Buy" bums from the Victor line -up of big 1957. Number of disks sold was -will be launched here in Septem- upper -income brackets -such as product for August and September names such as Perry Como, Bela - also the highest ever for May ber by Friendly Frost, Inc., one Dallas and Cleveland's suburban at its national sales convention at fonte, Mario Lanza, Van Cliburn, (5.8 million), according to the re- of the country's largest Eastern re- Shaker Heights. Present plans do the Barbizon Plaza Hotel here last Henry Mancini, Don Gibson, the port made by the Board of Trade, tail appliance -houseware chains. not call for the salon to stock week (24. 25. 26) at a meeting Boston Pops, "Victory at Sea." a government department. First Operation records. The station (WTFM), attended by all Victor distributors. These albums, featuring the label's Most of the action was in home The WTFM Sound Center is the salon and recording studios will be The diskery introduced, with ap- strong artists, are all being issued sales, which were worth $2.6 mil- first of such combined operations housed in a specially designed glass propriate fanfare, 35 new albums in August. Albums featuring newer lion, 37 per cent more than in the that Friendly Frost plans to set up building, which is being erected that Victor chief George Marek names on the label, like Al Hirt, same month last year. The de- around the country. according to along the Long Island Expressway called "the greatest release in the Peter Nero, the Limeliters, Norman clining trend in exports was ar- Gerald O. Kaye, Friendly Frost at Fresh Meadows, N. Y. Glass history of the company." The firm Luboff, Ray Ellis, are being re- rested. At $745,000, sales were board chairman and former prexy partitions will connect the radio also came up with a new slogan, leased in September. 4 per cent more than in the same of WNTA and WNTA -TV, New- outlet and salon so that visitors "The New and the Great Enter- The Victor advertising campaign month of 1960. ark, N. J. may watch the station in operation. tain on RCA Victor," as the key- to promote these albums covered Despite the heavy all- around in- Kaye describes the new Sound Glass exterior walls will also make stone of its large advertising and TV and radio spots, plus magazine crease, production of LP's dropped Center as "the first venture into the Sound Center visible to thou- promotion campaign to back the and newspaper advertisements. 4 per cent to 1.32 million. offering the 'razor and the blade' sands of cars which pass the loca- new product. These were sparked by a "Mr. Production of singles cannot be of listening enjoyment directly to tion daily, noted Kaye. Big Name Line -Up Mime" figure about whom the en- determined as figures are classi- the public. We see the Sound (Continued on page 16) The Victor 1961 fall "Best Buy" tire ad campaign was built. As an fied only into 78 and 45 r.p.m. Center," said Kaye, "as a natural added fillip to the ad campaign, types, with no breakdown of EP's step in the evolution of FM broad- Victor is releasing a single record in the latter category. Together casting. It is a means of educating Set called "The Mime's Theme" which 78 and 45 production totalled the public to, and serving it with, D. C. Rack Jobber Bard's Plays features the musical selection 4.49 million -31 per cent more the improvements in sound trans- (Continued on page 8) (Continued on page 4) mission and recording, and will For Sale Through Buys Tidewater's Special Club Plan Disk Making Wing Index to Contents NEW YORK - Edge, Ltd, the NEW YORK - Caedmon Rec- Washington rack jobbing firm ords is starting a record club, The owned by Ed Snider and Gerald Shakespeare Recording Society. General Hot R. &B. Sides. 25 Music- Phonograph Lilienfield, has purchased the rec- Programming Gulde- is devoted International Music 18 Merchandising 12 New record label to Singles by Category 25 ord division of Tidewater Toy Manufacturer New= 4 The Bard, and intends to record Top L P's 22 Album Cover of the Week 12 House of Norfolk. This is the sec- Te'en' Nevis a all of Shakespeare's plays com- Top LP's by Cetegory 20 Best Buys in Records 27 ond acquisition by Edge in two plete, in mono and stereo. Top Top Market BreaL ut- 27 Bast Selling Phonographs & months. Previous purchase was the English actors to date have waxed Music Pop Charts Yesteryee%r Hits 10 Tape Recorder 12 record division of Columbus Mer- "Macbeth," "The Taming of the Best Buys in Record= 27 Na ere!, for nna!r,rs 12 chandise Company in Columbus. Shrew," "Othello," "The Winter's Best Selling Phonographs & Reviews Ohio. Tale,' "Romeo and Juliet" and Tape Recorders 12 Tidewater Toy services about Iy Rcub.,, 20 Coin Machine Operating 37 "Measure for Measure." Disks are Best Selling Sheet Music Stogie Record Revews 27 750 accounts -supermarkets, drug- also available in stores. in U. S. 32 Bulk Vending 38 stores and variety stores -in the Bubbling Under the Hot 100 24 The Shakespeare Club is offer- Coin Machine News 37 Norfolk area.