Brand Support Guide As of January 2017 Table of Contents

Mission Statement 1 Letter from the President & CEO 2 Our Brand 3 Our Name and Why 4 Our Geographical Name and Why 4 Logo Usage 5 About Our Logo 6 About Our Tagline 7 Primary Logo Variations 8 Primary Logo Color Palette 11 Secondary Logo Variations 15 Secondary Logo Color Palette 17 GE Chandelier Icon Variations 18 GE Chandelier Icon Color Palette 20 Accent Graphic Usage – Retro Sign Mark 21 Accent Graphic Usage – Exclamation Mark 22 Accent Graphic Usage – Stars 23 Accent Graphic Color Palette 24 Tagline as Headline 25 Fonts 26 Area of Isolation 28 Logo Lockups (Sub-Brands) 30 Incorrect Usage Examples 34 Stationery 36 Punctuation & Special Characters 39 Logo & Footers 40 Use of URL 42 Advertising Templates 43 Variations of Usage 56 Quick Reference Color Palettes 61 Logo Options 63 Where to Find Our Logos 66 Contact Information 66 1 Mission Statement

Playhouse Square is a not-for-profit

performing arts center that presents

and produces a wide variety of

performing arts programs; it advances

arts education and creates a

destination that is a superior

location for entertainment, business

and residential living, thereby

strengthening the economic vitality

of the region. 2 Letter from Our President and CEO

The staff, volunteers and trustees at Playhouse Square are committed to bringing our mission statement to life in everything we do.

We believe that putting a diverse array of entertaining and inspiring performances on our stages ignites more than just energy inside of our beautiful theaters. It provides a unique experience for audiences to share and remember for a lifetime.

We believe in enlightening and educational experiences that occur beyond the stage. With programs that provide insight, backstage access or a chance to learn from masters of their craft, our focus on community engagement and education creates opportunities for enrichment that cannot be found anywhere else.

We believe in using the arts as an economic engine to generate excitement, vibrancy and economic vitality for the region and especially downtown Cleveland.

We believe in providing the most excellent service possible to our guests, partners, tenants and each other.

We are committed to these things and take our responsibility seriously. The Playhouse Square brand was developed with this in mind.

Our brand defines who we are and what we do, and it is important the we present a consistent brand identity. While a brand exists in the mind of the audience, the visual experience has a tremendous impact on the opinions formed. Consistency builds trust, and so we must all be diligent stewards of the Playhouse Square brand.

Thank you for all that you do to help maintain our reputation as Cleveland’s most dazzling cultural gem. Our work continues as we daily strive to deliver on our brand promise and advance our legacy now and for many generations to come.

Art J. Falco President & CEO 3 Our Brand

Our Brand

Who are we, really?

Yes, Playhouse Square is theater. We don’t hide the fact that our roots are in the performing arts and the productions that grace our stages will continue to help define who we are. Playhouse Square is far more than just great theater, however. In a broader sense, we are about entertainment in many forms. At the very center of our brand, Playhouse Square is focused on being an exciting and energetic destination.

Our Promise

We are a progressive destination that promises an entertaining, lively and exciting experience.

All the time, every time.

For all who visit, regardless of their purpose.

Our Personality

Lively – absolutely. With theaters, resident companies, restaurants, residences, classrooms, a hotel, an outdoor plaza and a thriving business and technology community, Playhouse Square, midway between Cleveland’s university corridor and downtown hub, invigorates the economic engine of the area, drives tourism and strengthens the soul of the city.

Progressive – always. While never losing sight of the majestic history of our theaters, Playhouse Square is at the forefront of revitalizing downtown Cleveland, creating a literal and metaphorical venue for new ideas to flourish.

Entertaining – the essence of who we are.

An experience – no doubt. With multiple venues within one square mile, this is where outstanding performance values meet diverse tastes and surpass visitor expectations to provide an experience for all ages.

The Four “Scenes”

Our organization and the activities that support our mission can be easily organized into four categories of purpose:

Stage (entertainment, performances, audience development) Fundraising Area Development (real estate, hotel, parking, residential living, dining, area maintenance and improvements) Community Engagement & Education 4 Our Name

Our Name

The official name of our organization is Playhouse Square.

Playhouse Square is a destination that includes several entities. It is a collection of theaters and performance spaces, as well as a geographic location.

In name, it is like other famous destinations, such as New York’s Times Square and London’s Trafalgar Square. In Cleveland, and throughout the region, state and even the nation, we are known simply as Playhouse Square.

Note: There are no approved abbreviations of our name.

Our Geographical Name

Our geographical region – our neighborhood or district – is officially Playhouse Square.

Businesses located within our neighborhood take pride in the cache that a “Playhouse Square” address provides. Think of how a Park Avenue address might evoke a certain feeling.

Visitors typically do not say they are meeting at “East 14th and Euclid” or even in the “theater district.” They say, “let’s meet at Playhouse Square.”

This reflects and supports the powerful brand that is solidly established in the name Playhouse Square.

The governing entity previously known as “Cleveland Theater District Development Corporation” (CTDDC) is the Playhouse Square District Development Corporation (PDDC). 5 Logo Usage

Use of previous styles guides should be discontinued. 6 Logo Usage

About Our Logo

The Playhouse Square mark captures our enduring spirit of entertainment and excitement. The mark is made up of three essential elements, each one representing a key tenet of what makes Playhouse Square unique. The exclamation point with star accent symbolizes the focus on excitement and innovation by which we measure everything we do at Playhouse Square. The swirl that encircles the exclamation point represents creativity, energy and forward motion – our commitment to doing more, being more and providing more to all who come in contact with us – audiences, businesses, visitors, residents, students and donors. The rich burgundy square gives a nod to our history and architecture as a dominant color featured throughout our theaters. This “square” hosts the form of the P, representing Playhouse Square as a destination for excitement and entertainment.

The look reinforces our commitment to existing audiences and extends an invitation to those who have yet to experience all that we have to offer. 7 Logo Usage

About Our Tagline

The Playhouse Square tagline speaks to the world-class quality of the entertainment on our stages as well as our ability to inspire performance through our community engagement and education programs and economic development initiatives. 8 Logo Usage Primary Logo Variations

Primary Logo

When in doubt, use this version of our logo. Use the version with tagline whenever possible.

Use with primary logo color palette. 9 Logo Usage Primary Logo Variations

Primary Horizontal Logo

The horizontal logo may be used when space does not permit use of the primary logo. Use the version with tagline whenever possible.

Use with primary logo color palette. 10 Logo Usage Primary Logo Variations for Space Contraints

Very Vertical Logo Very Vertical Stack and Horizontal Stack This version of our logo is to be used only in the rarest of cases. An example When you need to use the primary logo of usage would be a vertical street and space does not permit any other banner. option, you may use the horizontal or very vertical stack. Use with primary logo color palette. Use with primary logo color palette. 11 Logo Usage Primary Logo Color Palette

Two-color logo Four-color process logo

One-color black logo

Primary Logo Color Palette

The primary logo should be reproduced in these colors. 12 Logo Usage Primary Logo Color Palette

PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML 882345

Black (If process color is used, a “rich” 4-color black is preferred) 13 Logo Usage Reversed-Out Logo

Reversed-Out Logo

When reproducing our primary logo on a background other than white, reverse out the logo so that it appears in all white on the background as shown in the examples. Do not fill in the P with any color other than the background color. 14 Logo Usage Reversed-Out Logo

Reversed-Out Logo – Secondary Option

This reversed-out option may be used for digital ads and signage. 15 Logo Usage Secondary Logo – The P-Square

Secondary Logo – The P-Square

Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. Use the version with tagline whenever possible.

Use with secondary logo color palette. 16 Logo Usage Secondary Logo Ligature – The P

Secondary Logo Ligature – The P

Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. The ligature should not be used with the tagline.

Use with secondary logo color palette. 17 Logo Usage Secondary Logo Color Palette

Black PMS 208 (If process color is used, C 10 M 97 Y 37 K 43 a “rich” 4-color black is preferred) R 136 G 35 B 69 HTML 882345

PMS 2755 PMS 877 – metallic C 100 M 97 Y 0 K 30 (If PMS 877 metallic cannot be used, R 36 G 38 B 111 please use black tinted to 40%) HTML 24266F

Gold C 18 M 37 Y 100 K 1 R 210 G 159 B 42 HTML D4A017 18 Logo Usage GE Chandelier Icon Variations

GE Chandelier Icon Variations

Primary Icon

The GE Chandelier icon may be used as an accent graphic to reinforce the brand.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette. 19 Logo Usage GE Chandelier Icon Variations

“Half Chandelier” bleeds off right side of page

GE Chandelier Icon Variations

Secondary Icons

The GE Chandelier icon may be used as an accent graphic to reinforce the brand. The arms may be shortened as shown on this page when space does not permit the longer arms to be used. The half GE Chandelier icon may be used on when the icon bleeds off the page.

The icon may not be used in place of our logo.

Use with GE Chandelier icon color palette. 20 Logo Usage GE Chandelier Icon Color Palette

Gold C 18 M 37 Y 100 K 1 Gold Watermark R 210 G 159 B 42 (Please use gold tinted to 20%) HTML D4A017

PMS 208 C 10 M 97 Y 37 K 43 PMS 208 Watermark R 136 G 35 B 69 (Please use 208 tinted to 20%) HTML 882345

PMS 877 – metallic (If PMS 877 metallic cannot be used, PMS 877 Watermark please use black tinted to 40%) (Please use 877 tinted to 20%) 21 Logo Usage Accent Graphic – Retro Sign Mark

Accent Graphic – Retro Sign Mark

The retro sign mark may be used on promotion materials including collateral and signage. Note that use of the GE Chandelier icon is preferred.

The retro sign mark may not be used in place of our logo.

Use with Accent Graphic – Retro Sign Mark color palette. Accent Graphic Usage

Exclamation Mark

Accent Graphic Usage

Exclamation Mark

Accent Graphic Usage

Exclamation Mark

22 Logo Usage Accent Graphic – Exclamation Mark

Accent Graphic – Exclamation Mark

Accent graphics reinforce the look and feel of the brand.

The exclamation mark can be used as an accent on most promotional materials including collateral, print ads, and signage. Accent Graphic – Exclamation Mark Note: The accent graphics are not meant to be used as a replacement for the primary or Accent graphics reinforcesecondary the logos. look andThey feel should of the never brand. be used on stationery or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette. The exclamation mark can be used as an accent on most promotional materials including collateral, print ads, and signage. Accent Graphic – Exclamation Mark 17 Note: The accent graphics are not meant to be used as a replacement for the primary or Accent graphics reinforcesecondary theAccent logos. look and GraphicThey feel should of – the Exclamation never brand. be used Markon stationery or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette. The exclamation mark can Thebe used exclamation as an accent mark onmay most be usedpromotional as an accent materials on most including promotional materials including collateral, print ads and signage. collateral, print ads, and signage. 17 The exclamation mark may not be used in place of our logo. Note: The accent graphics are not meant to be used as a replacement for the primary or secondary logos. They shouldUse never with be accent used graphicon stationery color palette.or other formal materials. The exclamation mark graphic should only be used with the accent graphic color palette.

17 Accent Graphic Usage 23 Logo Usage Stars Accent Graphic – Stars

Accent Graphic – StarsAccent Graphic – Stars The stars may be used as an accent on most promotional materials including collateral, The stars graphic can be usedprint as ads an andaccent signage. on most The promotional 3-star cluster materials can appear including in 1-color or 3-color groupings using collateral, print ads, and signage.the secondary Colors of color the palette.stars can The either large be cluster1-color mustor 3-color be all versions one color. using the secondary color palette. The stars may not be used in place of our logo.

Note: The accent graphics areUse not with meant accent to be graphic used as color a replacement palette. for the primary or secondary logos. They should never be used on stationery or other formal materials. The star graphic should be used with the accent graphic color palette.

18 24 Logo Usage Accent GraphicLogo Color Usage Palette

Accent Graphic Color Palette

PMS 208 PMS 383 C 10 M 97 Y 37 K 43 C 20 M 0 Y 100 K 19 R 136 G 35 B 69 R 179 G 185 B 54 HTML 882345 HTML B3B936

PMS 2756 PMS 158 C 100 M 97 Y 0 K 30 C 0 M 61 Y 97 K 0 R 36 G 38 B 111 R 219 G 127 B 50 HTML 24266F HTML DB7F3224266F

PMS 320 PMS 877 - metallic C 100 M 0 Y 31 K 7 (If PMS 877 metallic cannot be used, R 8 G 159 B 175 please use black tinted to 40%) HTML 24266F089FAF

19 25 Logo Usage Tagline as Headline

Tagline as Headline

For emphasis, you may use the “Inspiring performance” tagline on its own in certain circumstances, however, Playhouse Square or playhousesquare.org must appear prominently on the page or item. When the tagline is used as a headline, it appears with the exclamation mark. 26 Logo Usage Body Copy Font

Logo Usage

Fonts

Body Copy Font

Trade Gothic Medium Trade Gothic Oblique Trade Gothic Bold No. 2 Trade Gothic Bold No. 2 Oblique

Size: 8 to 10 point with auto leading (space between the lines of type set by the software program).

Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Regular Trade Gothic LT Std Oblique Trade Gothic LT Std Bold No. 2 Trade Gothic LT Std Bold Oblique

PC Default Font to be selected PC Font style to be selected Trade Gothic LT Std Normal, Regular or nothing Trade Gothic LT Std Italic Trade Gothic LT Std Bold Trade Gothic LT Std Bold italic or Bold and Italic

Examples

8 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh.

9 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh.

10 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna augueto od tio dolor sustrud duipit acinibh.

20 27 Logo Usage LogoHeadline Usage Font

Fonts

Headline Font

Trade Gothic Condensed No. 18 Trade Gothic Condensed No. 18 Oblique Trade Gothic Bold Condensed No. 20 Trade Gothic Bold Condensed No. 18 Oblique

Title case or uppercase and letters spaced (kerned) appropriately. Size: 14 point and above

Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Condensed No. 18 Trade Gothic LT Std Condensed No. 18 Oblique Trade Gothic LT Std Bold Condensed No. 20 Trade Gothic LT Std Bold Condensed No. 20 Oblique

PC Default Font to be selected PC Font style to be selected Trade Gothic LT Std Cn Normal, Regular or nothing Trade Gothic LT Std Cn Italic Trade Gothic LT Std Cn Bold Trade Gothic LT Std Cn Bold italic or Bold and Italic

Accent Font

Trade Gothic Extended Trade Gothic Bold Extended

Trade Gothic Extended should not be used in headlines, subheads or body copy. It can be used as an accent font for things such as page numbers or page headers.

Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Extended Trade Gothic LT Std Bold Extended

PC Default Font to be selected PC Font style to be selected Trade Gothic LT Std Extended Normal, Regular or nothing Trade Gothic LT Std Extended Bold

AlternateAll Other UsageFont Choice

Arial is an acceptable substitute for Trade Gothic in the body of letters and emails.e-mails.

21 28 Logo Usage Logo Usage Area of Isolation

Area of Isolation

.5x

Area of Isolation .5x .5x x

.5x .5x .5x

.5x

If it’s happening,

Area of Isolation playhousesquare.org x .5x

.5x .5x

.5x

Area of Isolation

x .5x

.5x If it’s happening, it’s here. .5x

playhousesquare.org .5x

Contact information is allowed inside the area of isolation and is incorporated with it.

Area of Isolation

Nothing should violate the area of isolation with the exception of Playhouse Square Nothing should violate the area of isolation ith the exception of layhouseSquare contact information. If contact information is added, the area of isolation would include contact information. If contact information is added, the area of isolation ould include that information. that information. 29 Logo Usage Logo Usage Area of IsolationArea - Secondary of Isolation Logo

Area of Isolation

.5x

.5x If it’s happening, it’s here.

playhousesquare.org

.5x

.5x If it’s happening, it’s here.

playhousesquare.org

Area of Isolation

.5x

.5x If it’s happening,x it’s here.

.5x PlayhouseSquare.org

Contact information is allowed inside the area of isolation and is incorporated with it.

If it’s happening, it’s here. Area of Isolation Area of Isolation Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include Nothing should violate the area of isolation with the exception of PlayhouseSquare that information. contact information. If contact information is added, the area of isolation would include that information.

23 30 Logo Lockups Sub-Brands

x .5x.5x Visual center of sub-brand logo

Preferred

Horizontal Pairing – Lockup with Graphic

When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item. 31 Logo Lockups Sub-Brands

x .5x.5x Visual center of sub-brand logo

Preferred

Horizontal Pairing – Lockup with Text

When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The “X” distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item. 32 Logo Lockups Sub-Brands

x Visual baseline of sub-brand logo

x x x

Preferred

Vertical Pairing – Lockup with Graphic

x Visual baseline of sub-brand logo

x x x

Preferred

Vertical Pairing – Lockup with Text

Theaters

Never violate the area of isolation. Never add any marking signatures.

Never permit insufficient contrast for proper identification. Never distort, redraw or redefine the logo’s controlled shape.

Never skew or italicize the logo. Never permit any conflicting or cluttered backgrounds.

Never use colors other than those specified in Never alter the proportions of the logo. the primary or secondary color palette

Never enclose the logo in a shape. Never enclose the logo in a border.

Incorrect Usage Examples

It can sometimes feel as though branding involves so many rules. They exist to ensure that we present a consistent brand identity at all times. Consistency builds trust.

Here are some examples of common mistakes. Think of these as the equivalent of wearing your shoes on the wrong feet: they’re still shoes, they’re basically where they’re supposed to be, but it just feels wrong. 35 Incorrect Usage Examples

Never insert anything etween the graphic and PlayhouseSquare. Never reverse the position of the graphic and the words.

Never use a screen of any color other than gray or PS

Additional incorrect usage examples for Secondary Logo Ligature

Never position the P graphic at any angle. Never use a screen of any color other than gray or PS.

Never use the graphic swirl of the P alone Never use stars that are different from those in our accent graphic Variations of Usage

Stationery

Variations of Usage 36 Stationery Stationery

Autumn Kiser ViceDirector President, of Ticket Ticket Sales Sales and &Marketing Marketing

1501 Euclid Avenue teltel 216-348-5270216-640-8650 Suite 200 fax 216-771-0217 Cleveland, Ohio 44115-210844115-2197 [email protected] [email protected] Kiser Director of Ticket Sales and Marketing Standard 1501 Euclid Avenue tel 216-348-5270 Suite 200 fax 216-771-0217 Cleveland, Ohio 44115-2197 [email protected]

Standard

Autumn Kiser playhousesquare.org ViceDirector President, of Ticket Ticket Sales Sales and &Marketing Marketing

1501 Euclid Avenue tel800-456-2361 216-348-5270 Suite 200 faxtel 216-771-0217 216-640-8650 Cleveland, Ohio 44115-210844115-2197 [email protected] 800-456-2361 [email protected] Autumn Kiser playhousesquare.org Director of Ticket SalesStandard and + Toll Marketing Free

1501 Euclid Avenue tel 216-348-5270 Suite 200 fax 216-771-0217 Cleveland, Ohio 44115-2197 [email protected] 800-456-2361

Standard + Toll Free

Autumn Kiser ViceDirector President, of Ticket Ticket Sales Sales and &Marketing Marketing

1501 Euclid Avenue tel800-456-2361 216-348-5270 Suite 200 celltel 440-457-9879 216-640-8650 Cleveland, Ohio 44115-210844115-2197 faxcell 216-771-0217 440-457-9879 800-456-2361 [email protected]@playhousesquare.org

Autumn Kiser Standard + Toll Free + Cell Director of Ticket Sales and Marketing

1501 Euclid Avenue tel 216-348-5270 Suite 200 cell 440-457-9879 Cleveland, Ohio 44115-2197 fax 216-771-0217 800-456-2361 [email protected]

Standard + Toll Free + Cell InspiringBusiness performance Cards

Reverse side of business card Business Cards Business Cards

41 37 Stationery

Letterhead

1501 Euclid Avenue tel 216-771-4444 Suite 200 playhousesquare.org Cleveland, Ohio 44115-2108 Variations of Usage 38 Stationery Stationery

Variations of Usage

Stationery Envelope (#10)

Envelope (#10)

1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197

1501 Euclid Avenue 1501 Euclid Avenue Suite 200 Suite 200 Cleveland, Ohio 44115-2108 Cleveland, Ohio 44115-2197

Mailing Label

Mailing Label 1501 Euclid Avenue 1501Suite 200Euclid Avenue SuiteCleveland, 200 Ohio 44115-2108 Cleveland, Ohio 44115-2197

1501 Euclid Avenue Suite 200 Cleveland, Ohio 44115-2197

44 Variations of Usage

Punctuation & Special Characters 39 Punctuation & Special Characters

Phone Number

Phone numbers should be represented with hyphens not periods.

216-348-5270216-640-8650 NOT 216.348.5270216.640.8650

WebURL (WebAddress address)

WebURL addressshould nevershould include never include www. “www.”

playhousesquare.org NOT www.playhousesquare.org

The domain andand subdomainsubdomain should should always always be be lowercase. lowercase.

playhousesquare.org/discoveryplayhousesquare.org/jumpbackball NOT PlayhouseSquare.org/DiscoveryPlayhouseSquare.org/JumpBackBall

Custom Bullets

Custom bullets that resemble the angled burgundy square of the logo should be used to separate information when it is placed on a single line or list format.

Item One Call 216-241-6000 playhousesquare.org Item Two Item Three

The custom bullet should be either burgundy or black. It is composed of a square, tilted 24°. The tilted square should be small enough to fit within a lower case “o” set in Trade Oo Gothic Medium within the copy it is being used in. The bullet should be centered vertically between the top and bottom of the letter forms.

45 40 Logo & Footers

Variations of Usage

Logo & Footer with Tagline

Inspiring performance

Call 216-241-6000 playhousesquare.org

Call 216-241-6000 Group Sales 216-664-6050 playhousesquare.org

Inspiring performance

Logo & Footers with Tagline

When placing footer information, phone numbers are listed first, followed by URL. Information is separated by custom bullets and centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer informationCall should216-241-6000 be set in Trade Group Gothic Sales Medium216-664-6050 in a size commensurateplayhousesquare.org with other copy. Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as “Call” or “Group Sales.”

47 41 Logo & Footers

Variations of Usage

Logo & Footer

Call 216-241-6000 Call 216-241-6000 playhousesquare.org playhousesquare.org

A. B.

Call 216-241-6000 Group Sales 216-664-6050 playhousesquare.org

C. If it’s happening, it’s here. If it’s happening, it’s here.

playhousesquare.org playhousesquare.org

Logo & FootersCall 216-241-6000 without Tagline Group Sales 216-664-6050 playhousesquare.org

The P-Square may be used alone in situations when space does not permit the tagline to be usedD. in the footer.

Logo & Footers

When placing footer information, phone numbers are listed first, followed by the Web address. Information is Ifseparated it’s happening, by custom bullets it’s and here.centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer information should be set in Trade Gothic Medium, 8 to 10 points. If it’s happening, it’s here. playhousesquare.org If it’s happening, it’s here. The secondary logo may be used when space does not allow use of the primary logo, such as in examples A, B and C. When horizontal spaces allows, use the primary horizontal logo, shown in example D. playhousesquare.org playhousesquare.org Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as “Call” and “Group Sales.”

If it’s happening, it’s here. playhousesquare.org

If it’s happening, it’s here. If it’s happening, it’s here.

PlayhouseSquare.orgPlayhouseSquare.org

If it’s happening, it’s here. If it’s happening, it’s here. If it’s happening, it’s here.

PlayhouseSquare.org

If it’s happening, it’s here. 42 Use of URL

playhousesquare.org

playhousesquare.org playhousesquare.org

URL Stack

These options show acceptable positioning of the URL with the logo, P-Square and the P. The URL should be set in Trade Gothic Medium.

Discontinue use of any logos incorporating the URL. 43 Advertising Templates Advertising – Large Ad Templates

Upcoming Shows Tickets: 216-241-6000 For Groups (15+): 216-640-8600

ELVIS BIRTHDAY TRIBUTE Celebrating Elvis’ 80th birthday! January 11

STAR PERFORMANCE SERIES STOMP Inventive dance and energizing beats using matchboxes, brooms, garbage cans, Zippo lighters and more. January 16-18

CHILDREN’S THEATER SERIES Presented by University Hospitals Rainbow Babies & Children’s Hospital HAVANA HOP New Sunday performance added by popular demand! January 17-18 LAST CALL CLEVELAND Cleveland’s favorite sketch comedy troupe. January 23-31 JOSHUA SETH’S BEYOND BELIEF Minds are read, predictions come true, and your imagination is challenged beyond belief. January 24 FOUR BITCHIN’ BABES: MID-LIFE VICES A Hilarious Celebration of Whine, Women & Song! January 30

KEYBANK BROADWAY SERIES PIPPIN 2013 Tony® winner: BEST MUSICAL REVIVAL. February 3-15

Call 216-241-6000 Group Sales 216-640-8600 playhousesquare.org 44 Advertising Templates Advertising – Strip Ad Templates

ComingComing Attractions Attractions Coming Attractions Coming Attractions

DURANDURAN DURAN DURAN DURAN “All“All“All You YouYou Need is isis Now” Now”Now” “AllSPECIALSPECIAL SPECIALYou Need GUESTGUEST is Now” NEONNEONNEONSPECIAL TREES GUEST NEON TREES OctoberOctoberOctober 19, 8819 PM PM October 19, 8 PM

KATHY GRIFFIN KATHYKATHYKATHY GRIFFINGRIFFIN OctoberOctober 23, 7:30 23 PM OctoberOctober 23, 7:307:30 PM PM

TONY BENNETT TONYTONY BENNETT October 29, 8 PM TONYOctoberOctober BENNETT 29, 829 PM October 29, 8 PM

Chef-Author- InternationalChef-Author-Chef-Author- Traveler- International“NoInternational Reservations” Traveler-Traveler- Host “No Reservations”Chef-Author- Host “NoInternational Reservations”ANTHONY Traveler- Host “No BOURDAINReservations”ANTHONY Host BOURDAINANTHONY NovemberANTHONY 4, 8 PM NovemberBOURDAINBOURDAIN 4, 8 PM November 4 GAVINNovember DeGRAW 4, 8 PM GAVIN DeGRAW DAVID COOK GAVINDAVIDSPECIAL DeGRAW COOKGUEST GAVINSPECIAL DeGRAW GUEST CANAAN SMITH CANAANDAVID COOKSMITH SPECIALDAVIDNovember COOK6,GUEST 7 PM SPECIAL GUEST CANAANNovember 6,SMITH 7 PM CANAAN SMITH NovemberOn sale today! 6 NovemberOn sale today! 6, 7 PM OnAdded sale show!today! Added show! FRANKIEOn sale today! VALLI FRANKIEAdded show! VALLI On& sale THE today! FOURAdded& SEASONS THE show! FRANKIEFOUR SEASONS VALLI DecemberFRANKIE 11, 6:30VALLI PM December& THE11, 6:30 PM FOUR SEASONS DecemberDecember 11, 6:30 11 PM

TICKETS: 216-241-6000 GroupTICKETS: sales: 216-241-6000 216-664-6050 Groupplayhousesquare.org sales: 216-664-6050 playhousesquare.org Inspiring performance TICKETS: 216-241-6000 GroupCall sales: 216-241-6000 216-664-6050 Groupplayhousesquare.org Sales 216-640-8600 playhousesquare.org 45 Advertising Templates Advertising – Show Ad Template – No Border

“A HOLIDAY CARD COME TO LIFE!” - DAILY NEWS

Tickets going fast!

December 2-14

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 46 Advertising Templates Advertising – Show Ad Template – Border

“A HOLIDAY CARD COME TO LIFE!” - DAILY NEWS

Tickets going fast!

December 2-14

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 47 Advertising Templates Advertising – Show Ad Template – No Border

Share the magic of live theater with your family at PlayhouseSquare!

Tickets start at just $10!

Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8 November 1-2

Call 216-241-6000 playhousesquare.org 48 Advertising Templates Advertising – Show Ad Template – Border

Share the magic of live theater with your family at PlayhouseSquare!

Tickets start at just $10!

Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8 November 1-2 Call 216-241-6000 playhousesquare.org 49 Advertising Templates Advertising – Ad Template

Playhouse Square Gift Cards The gift that always gets applause…

UPCOMING SHOWS Elvis Birthday Tribute The Australian BeeGees Sesame Street Live January 11 February 18 “Make A New Friend” March 19-22 Star Performance Series The Musical Box Stomp February 20 Star Performance Series January 16-18 Potted Potter Hal Holbrook: March 26-29 KeyBank Broadway Series “Mark Twain Tonight” Pippin February 21 Peking Acrobats February 3-15 March 27 Barefoot Contessa Ina Garten America’s Got Downton Star Performance Series April 18 Defending the Caveman March 3 February 4-15 Jay Leno April 26

216-241-6000 Group Sales 216-640-8600 playhousesquare.org 50 Advertising Templates Advertising – Ad Template

Playhouse Square staff and trustees applaud John Smith!

Playhouse Square... a world-class performing arts center, arts education champion and downtown developer

playhousesquare.org 51 Advertising Templates Advertising – Ad Template

Playhouse Square staff and trustees applaud Jane Smith!

Playhouse Square... a world-class performing arts center, arts education champion and downtown developer

playhousesquare.org 52 Advertising Templates Advertising – Ad Template

Playhouse Square staff and trustees applaud John Smith!

Playhouse Square... a world-class performing arts center, arts education champion and downtown developer playhousesquare.org 53 Advertising Templates Advertising – Digital Ad Templates 54 Advertising Templates Advertising – Digital Signage

Sidewalk LCD Marquee Stylon Dance Dance Showcase Dance Showcase Showcase

SEPTEMBER 5

FREE

SEPTEMBER 5 playhousesquare.org FREE FREE SEPTEMBER 5

playhousesquare.org

Video Board Dance Showcase SEPTEMBER 5 FREE

playhousesquare.org 55 Advertising Templates

TV Spots

For tagging televisions spots with the Playhouse Square brand, note that all rules outlined in this style guide apply. For specific questions, please contact Cindi Szymanski, Manager of Brand Communications, at 216-640-8660. Variations of Usage 56 Variations of Usage Uniforms Uniforms

Uniform color Stitch color Stitch color

First Choice Second Choice

Black White Metallic Silversilver or gold

Khaki Burgundy Black

Denim Burgundy White

Navy White No other option

White Burgundy Black

Burgundy White No other option

57 57 Variations of Usage Apparel

playhousesquare.org

Apparel

Playhouse Square or playhousesquare.org must appear prominently on apparel when using a secondary logo. 58 Variations of Usage Merchandise Variations of Usage

Creative Uses Apparel and Promotional Items

playhousesquare.org

Merchandise

Playhouse Square or playhousesquare.org must appear prominently on merchandise when using a secondary logo.

The phrase PlayhouseSquare or playhousesquare.org must appear prominently on merchandising when using the Secondary Logo or Accent Graphics.

52 59 Variations of Usage Street Banners playhousesquare.org 60 Variations of Usage GE Chandelier Icon Usage Examples

Casting Notice

NOW CASTING STARS (STUDENTS TAKE A ROLE AT THE SQUARE) Student Volunteers

SPOTLIGHT ON ON SG In the News Fundraising Arts Education Neighborhood Nebereceber 2014 JUNIOR LEAGUE CONSUMER ADVISORY: KNOW FROM WHOM YOU BUY OF CLEVELAND Sound familiar? An online ticket search directed you to a website CELEBRATES... selling tickets for hundreds of dollars. How dare PlayhouseSquare! Truth is, you have NOT found us, but a secondary seller (broker). Each day consumers purchase from unofficial ticket sources, paying well above face value. So who cares? YOU should because if cancellations/postponements occur, we can’t contact you, nor We note another anniversary can you enjoy perks like lost-ticket reprints because we have no (112!) for The Junior record of your transaction. And… proceeds from broker tickets League of Cleveland… a reminder of the many years do not support the rightful producers/artists. This jeopardizes the it has helped Cleveland to future strength of the arts industry. So remember, the only official prosper – and – especially website for tickets to our venues is playhousesquare.org. for its pivotal role in helping raise money to save the theaters of PlayhouseSquare. COOKIES WITH A CAUSE When walking through the No time to bake holiday cookies? State Theatre Lobby, look Saxman Dave Koz to the rescue for the plaque that at CookiesForAKoz.com with verbalizes PlayhouseSquare’s white chocolate raspberry, debt of gratitude to The snickerdoodle, oatmeal-raisin Junior League. and chocolate chip cookies, all made from his late Mom’s HOLIDAY OFFERS famous recipes. Proceeds benefit Are you receiving the FREE the Starlight Starbright PlayhouseSquare Foundation aiding severely ill Newsletter? If not, you’re children. (Dave is the missing out on news and Foundation’s Global Ambassador.) Celebrate the holidays with special offers available only Dave and jazz buddies Jonathan Butler, Christopher Cross and to those on our newsletter Maysa, entertaining here Dec. 12. list. Exclusive holiday offers from PlayhouseSquare will be available starting in December, so sign up now SPEAKING OF HOLIDAYS... by visiting playhousesquare. ‘Tis the season to consider an org/newsletter. inspired gift of entertainment… a night out to be remembered, A DAY FOR GIVING complements of PlayhouseSquare BACK Gift Cards! Lucky recipients choose We have a day for giving from a kaleidoscope of shows thanks. We have two for from Broadway and concerts to getting deals – Black Friday comedy, speakers and children’s and Cyber Monday. Now we shows. Purchase in any have Giving Tuesday, a denomination at our Ticket global day dedicated to Office, at playhousesquare.org or giving back. On Tuesday, 216-640-8800. December 2, please consider making a gift to support PlayhouseSquare’s not-for-profit mission. Visit playhousesquare.org to 1003 learn more. For more news from PlayhouseSquare, sign up for our newsletter at playhousesquare.org/newsletter Miscellaneous Miscellaneous Quick Reference -Breakdown of Color Palette Quick Reference -Breakdown of Color Palette 61 Quick Reference Color Palettes

Primary Logos Primary Logos

PMS 208 Black

Secondary Logos Secondary Logos I its here

PMS 208 Black PMS 2755 PMS 877 I playhousesquare.org its here

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org

Gold Inspiring performanceI its here

I playhousesquare.org its here

playhousesquare.org

I its here I its here

PlayhouseSquare.org PlayhouseSquare.org Accent Graphics I GEAccent its Chandelier here Graphics Icon I its here

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320 Gold PMS 208 PMS 877

Gold Watermark PMS 208 Watermark PMS 877 20% tint 20% tint 20% tint

78 78 Miscellaneous

Quick Reference -Breakdown of Color Palette

Miscellaneous

Quick Reference -Breakdown of Color Palette

Primary Logos

PMS 208 Black Primary Logos

PMS 208 Black

Secondary Logos

I its here

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org Secondary Logos 62 Quick IReference its here

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org Color Palettes

I its here

playhousesquare.org Accent Graphic – Retro Sign Mark

I its here

PMS 1235 PMS 208 Black playhousesquare.org

I its here

PlayhouseSquare.org I its here

Accent Graphics I its here PlayhouseSquare.org

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320 Accent Graphics I its here

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

78 63 Quick Reference Logo Options

Primary Logo with Tagline Preferred where space and readability permit. Examples: large, static signage (excluding outdoor in most cases); brochures 6" x 9" or larger; very large print ads.

Primary Logo without Tagline When readability of tagline is compromised, this version is preferred. Examples: signage, smaller brochures, large print ads, stationery. 64 Quick Reference Logo Options

Secondary Logo (P-Square) with Tagline Preferred when space and readability permit, and “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page.

Inspiring performance

Secondary Logo (P-Square) without Tagline When “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page but the readability of the tagline is compromised, this version is preferred.

Lockup with Secondary Logo (P-Square) Preferred format for sub-brand logos as long as “Playhouse Square” or “playhousesquare.org” prominently appears elsewhere on the page.

Lockup with Primary Logo Use this format for sub-brand logos when “Playhouse Square” or “playhousesquare.org” does not prominently appear elsewhere on the page. Miscellaneous

Quick Reference -Breakdown of Color Palette

Primary Logos

PMS 208 Black

Secondary Logos

I its here

PMS 208 Black PMS 2755 PMS 877 playhousesquare.org

65 Quick Reference Logo Options

I its here

playhousesquare.org

Secondary Logo Ligature with or without Tagline Consult with Marketing Department before using.

I its here

PlayhouseSquare.org

Accent Graphics I its here

PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

Very Vertical, Very Vertical Stack and Horizontal Stack Consult with Marketing Department before using.

78 66 Quick Reference Where to Find Our Logos

Where to Find Our Logos

You can find our logos on the “Scans” drive in Playhouse Square OFFICIAL Logos folder. All of the versions and accent graphics are there.

Does someone outside of the organization need our logo? Send them to playhousesquare.org/logo.

Can’t find what you need? Contact: Autumn Kiser Vice President, Ticket Sales & Marketing 216-640-8650 [email protected]

Cindi Szymanski Manager of Brand Communications 216-640-8660 [email protected]