Car As A Service Today, Mobility As A Service Tomorrow.

Steve Banfield, CEO ReachNow Mission. Our mission is our members. Our mission is to empower members to move seamlessly through their world and experience the people and places that matter most to them.

ReachNow at WA AV subcommittee | December 2018 2 What Is ReachNow? The folks that don’t want to sell you a car.

• ReachNow is a wholly owned subsidiary of BMW Group*. • We operate multi-modal services in and Portland including car sharing, ride sharing, long term rental and mobility subscriptions. • Our fleet is BMW, MINI and BMW i vehicles. • We are headquartered in Belltown.

* for now, more on proposed BMW/Daimler JV later

ReachNow at WA AV subcommittee | December 2018 3 ReachNow 101. A short history lesson.

• 2012: San Francisco. • 2015: Move to Seattle. • 2016: Seattle. • 2016: Portland. • 2016: Brooklyn. • 2016: Ride, Share, Reserve, Fleets. • 2017: Ride scaling, Pass pilot. • 2018: ReachNow Unified, Ride expansion, Brooklyn suspension. • 2019: JV (proposed), Expansion.

ReachNow at WA AV subcommittee | December 2018 4 The Future of Mobility Services. ReachNow will address each element of ACES. Autonomous. Connected. Electric. Shared.

ReachNow at WA AV subcommittee | December 2018 5 Our Ecosystem. ReachNow Car Sharing.

• Free Floating Car Sharing. • Is the foundation for the entire ReachNow Ecosystem. • We’ve invested in deploying public charging stations across the city to facilitate EV and PHEV deployment. • Dedicated parking at Pacific Science Center, Northgate Transit Center. • $0.45 driving, $0.10 parking, $15 for 1st hour

ReachNow at WA AV subcommittee | December 2018 6 Our Ecosystem. ReachNow Residential.

• Station based car sharing located in business and residential buildings. • Operational in Seattle at West Edge apartments, looking for additional partner buildings in Seattle and Portland. • Residents have exclusive access, but cars must be returned to origin in order to end rental. • Members are also ReachNow members and can use any free floating car as well as ReachNow Ride.

ReachNow at WA AV subcommittee | December 2018 7 Our Ecosystem. ReachNow Reserve.

• Long term rental using ReachNow free floating car share fleet. • Discounted pricing for longer trips. • Trips must start and end in free floating home areas but can go anywhere – mountains, beach, etc.

ReachNow at WA AV subcommittee | December 2018 8 Our Ecosystem. ReachNow Ride.

• Ride sharing integrated into single app with Drive. • Utilizes the single ReachNow fleet. • Always a BMW 3 series, 3 series PHEV or X1. • No surge pricing. • We provide car, gas and insurance and ReachNow pays its drivers a living wage. • Available across Seattle, drop off anywhere in Seattle or at SeaTac airport. • In 2019 we’ll expand to allow pickups and drop-offs outside Seattle and pickups at SeaTac airport.

ReachNow at WA AV subcommittee | December 2018 9 One Ecosystem, One App. Empowering our members.

Ride vehicles Drive vehicles

Destination Price/ETA estimates Auto upload to in-car nav

‘Now’ ‘Later’ On-demand services Reserve [Drive & Ride] Scheduled Ride

ReachNow at WA AV subcommittee | December 2018 10 Ecosystem and Loyalty Program

Drive yourself Be driven Rent out

Short-term Long-term Short-term & Long-term Short-term Long-term

Drive Reserve Fleet Solutions Ride Share

Moving about Weekend Shopping and Business Generate income by Commuting, night out & trips to the airport. the city. getaways. day trips. meetings. renting out your car.

Pass (Mobility Wallet and Subscription)

ReachNow at WA AV subcommittee | December 2018 11 ReachNow at WA AV subcommittee | December 2018 December | AVsubcommittee at WA ReachNow Not more cars, just cars Not used more cars more just efficiently.cars, Our Ecosystem Services Complement Each Other.Our Ecosystem Services Fleet utilization 00:00 02:00 04:00 06:00 08:00 Thursday 10:00 12:00 14:00 16:00

18:00 Commute 20:00 22:00 00:00 02:00 04:00 06:00 08:00 Friday 10:00 12:00 14:00

Core 16:00 18:00 20:00 Reserve 22:00

00:00 Night 02:00 out out Ride 04:00

06:00 peak

08:00 TripsDay „Ikea“& Saturday 10:00 12:00 14:00 16:00 18:00 20:00 22:00 00:00 02:00 Weekend 04:00 06:00 08:00 getaway Sunday 10:00

12:00 „Home 14:00

16:00 sweet 18:00

20:00 home 22:00 “ shorter Vehicles Core exceeding Vehicles Reserve drivers Vehicles Ride than in in used 30hours car car 30hours by sharing sharing ride hailing bookings bookings 12 ReachNow at WA AV subcommittee | December 2018 13 Mobility Market Acceleration In 2018. We’re part of a rapidly growing transportation market. Non-exhaustive

Waymo expands General Motors acquires Citi announces Waymo partners Apple analyst Uber and Grab JP Morgan in Free2Move starts San Francisco collaboration and SoftBank Bike's parent deal with scooter with five predicts Apple hit with talks to act as "free floating" car announce that with Fiat announce $3.35 company, hire company companies – Car will be a combined fees an underwriter sharing services in only two scooter Chrysler and BN investment Motivate, the Lime, allowing including leader in the of $9.5 million for Lyft's Washington D.C. companies are adds up to into Cruise biggest bike Uber users to market and 62,000 Fiat Automation, sharing operator rent Lime's Walmart – to release car after merger upcoming IPO allowed in the Chrysler giving it a in the USA, for scooters via the expand how between violated city: Scoot and minivans to its valuation of $250 million Uber app many people 2023-25 Singapore's anti- Skip autonomous $11.5 BN have access to competition laws fleet self driving cars

June July Aug Sept Oct Nov 2018

Uber acquires Bird, an Lyft raises $600 Citymapper Zoox authorizes Uber and Toyota Uber announces Ford's Chariot Honda agrees to Waymo Ford buys JUMP, a bike escooter sharing million in a adds additional sale of $630 expand switch in focus partners with buy a $750 becomes the electric scooter sharing startup, startup, raises Series I round, transport options million of collaboration, from taxis to Quicken Loans Inc. million stake in first company to startup Spin for for an $300 million at a resulting in a to its app, additional along with electric bikes to provide commuter Cruise, along be allowed to estimated close undisclosed fee valuation of post-money including Bird $2 BN valuation of electrical shares, at a Toyota investing and scooters services from with further test fully self- to $100m $15.1 BN scooters valuation of $500 million in suburban locations $1.25 BN over driving cars in $3.43 BN Uber to offices the next 12 the state of years California

ReachNow at WA AV subcommittee | December 2018 14 Proposed BMW/Daimler JV. Combining best in class teams and services.

CarSharing Multimodal

Ride-Hailing

Charging Parking

ReachNow at WA AV subcommittee | December 2018 15 Worldwide footprint – local businesses. At scale and growing mobility services in NA, EU and Asia. Mobility As A Service. Defining the future of urban travel.

Mobility as a Service (MaaS) is a combination of public and private transportation services within a given regional environment that provides holistic, optimal and people-centered travel options, to enable end-to-end journeys paid for by the user as a single charge, and which aims to achieve key public equity objectives.

ReachNow at WA AV subcommittee | December 2018 17 ReachNow in the BMW/Daimler JV: From CaaS to MaaS. A complete multi-modal mobility ecosystem.

MaaS Ecosystem

Drive Yourself Be Driven

Core Reserve Fleet Solutions Enablers Pooling Ride Transit

CRM / Loyalty / Subscription

Business Intelligence / Data Warehouse

Mobility Wallet / Multimodal Subscription / Payment

ReachNow at WA AV subcommittee | December 2018 18 Designed for Multimodal Expansion. Future options could include biking, pooling and transit.

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2211 Elliot Ave, Seattle, WA

1222 Boren Ave, Seattle, WA

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Unified view of your options Customize your mobility options Get time and cost estimates Compare options on a timeline

ReachNow at WA AV subcommittee | December 2018 19 BMW, MINI or BMW i. Big or Small. Gas or Electric. Short Commute or Long Weekend. Take Control or Ride Relaxed. ReachNow Is About Choices.

ReachNow at WA AV subcommittee | December 2018 20 ReachNow at WA AV subcommittee | December 2018 21