March 2011 | STAKEHOLDER NEWSLETTER #3

Countdown to Rugby World Cup 2011

IN THIS EDITION:

• Red Yellow (All Black) • Volunteers out in force

• Regulatory update

• Quick passes

Staff at Hamilton’s Museum are busy preparing ‘Red Yellow (All) Black’ - a local look at our national game. The exhibition, timed to coincide with the Tournament, will run from July. Monica Holt spoke to curator Crystal Mann.

TELL ME ABOUT THE EXHIBITION? WHAT ARE SOME OF THE There are a number HIGHLIGHTS? This is going to be an exciting, lively of places to go for exhibition! Under the three themes I’m defi nitely looking forward to the one- information about of People, Passion and Play, visitors man scrum machine, which will be able will be able to take a close look at to measure how much pressure you’re RWC 2011. Here are Rugby in the Waikato. There will be putting out in kilos - there will no doubt some useful websites: a great mix of players represented, be some friendly competition going on in from juniors to superstars, as well as the gallery! I think people will enjoy our - www.hamilton2011.com fantastic highlights from our history. locker room as well - this is an area where Offi cial Hamilton RWC 2011 site Visitors can explore Mooloo fever of visitors can open a locker and ‘meet’ a - www.rugbyworldcup.com the 1950s, how they stack up against player. We’ve selected a good range of Offi cial RWC 2011 site the Waikato boys on a scrum machine, everyday players who will be able to share Waikato’s most passionate moments, and why they love the game through objects - www.hamilton/waikato.com today’s fanatical fans. There will also be and a short fi lm clip. Of course I’m a fan Regional tourism information opportunities for the community to be of the Museum collection material as well - www.mooloo.co.nz part of the exhibition by sending us their - keep an eye out for 1950s mooloo beer, Waikato site favourite Rugby photo, which can be and 1981 Springbok tour posters. included on our digital community wall. - www.nz2011.govt.nz/realnzfestival REAL Festival TM © Rugby World Cup Limited 2008 March 2011 | STAKEHOLDER NEWSLETTER #3 WALES CHECK OUT HAMILTON WHAT ARE SOME OF THE DEFINING WITHOUT GIVING TOO MUCH AWAY, MOMENTS IN HISTORY FOR RUGBY IN CAN YOU DESCRIBE SOME OF THE OUR REGION? INTERACTIVE ELEMENTS?

Waikato’s 14-10 victory over South I’ve already talked about the scrum Africa in 1956 is still considered one of machine, which will really be a lot of our greatest moments. We were the fi rst fun. But visitors will have plenty of other provincial Union to beat a touring South opportunities for interaction in the gallery. African team post-WWII. Beating the We love having a sense of discovery in ‘Boks saw the streets packed with fans our exhibitions, so expect framed pictures who were high on mooloo fever! Waikato to open or lockers to reveal a lot more was also the fi rst Union to win the than clothes! Visitors can compare their National Provincial Championship when it thighs to some of the Mooloo boys, select took on the semi-fi nal and fi nals structure classic highlights to watch in our lounge, Wales may have a bit of work to in 1992. or explore the huge range of objects in do on the fi eld right now, but come our trophy case through a special touch WHO IS THIS EXHIBITION GOING TO September everything will be in good screen. We’re also working on a great APPEAL TO? order off the fi eld. The Welsh team’s interactive that captures the smells of National Squad Manager Alan Philips The great thing about this exhibition Rugby - but I’ll leave it to you to guess has carried out a site visit in Hamilton is that there really is something for what they will be! and was pleased with what he saw. everyone. Older rugby buffs like my dad (photos courtesy ) will enjoy exploring our Waikato Legends Mr Philips visited St Peters School wall, while younger visitors will enjoy the to look at the training facilities along opportunity to get to know some of their with Beetham Park, , Rugby heroes a little better - (just how Novotel and Waterworld. Mr Phillips much do the Waikato players eat??!) commented that “he loved the Waikato And there are plenty of elements that will region” and was looking forward to appeal to those visitors who might not the Tournament next year, although know anything about Rugby before they expressed that there was a lot of work to be done by the Welsh team before come in the doors. The show will be fun 23 JULY-14 NOVEMBER 2011 they came to New Zealand. and full of energy, and something great for DAILY, 10AM-4.30PM the whole family. LOCAL GET IN TOUCH WITH OUR KNOWLEDGE Kyla Lange, a former Marketing REGULATORY STAFF Manager of the Hamilton City Council’s regulatory staff are fielding has been appointed Match Manager enquiries about RWC 2011. They offer advice on for the three Rugby World Cup 2011 games at Waikato Stadium. Kyla, who the following: is now based in Wellington, will oversee all operational requirements on - Marquees or temporary structures Council wants to hear about all events game day. and related projects planned for Rugby - Special liquor licences World Cup 2011, regardless of whether - Performance areas or stages or not they’re offi cially supported by - Food sales RWC 2011. For enquiries, please email Council’s regulatory team on - Use of the footpath or any public space [email protected] or phone - Whether RWC 2011 licensing them on 07 838 6756. agreements may affect you March 2011 | STAKEHOLDER NEWSLETTER #3 1100 NEW SEATS AT QUICK PASSES Tourism Conference WAIKATO STADIUM TO Rugby World Cup 2011 was a major topic at the Hamilton/Waikato Regional MEET DEMAND Tourism Conference held at SkyCity Hamilton, on March 23. Keynote Hamilton is leading the way in public ticket sales for speaker Leon Grice, Director of the New Zealand 2011 Offi ce, discussed provincial centres for Rugby World Cup 2011 with visitor markets and tourism fl ows, travel only limited seating remaining a few months out from and booking behaviour to date, The Business Club, The Real Festival and the Tournament. how businesses and tourism operators can leverage off the event. Hamilton Seating has been in such hot demand Meanwhile, Monday March 14 was the City Council also presented on the that Waikato Stadium events staff have last day fans could buy Rugby World Cup Major Events Management Act (MEMA) successfully applied for consent to have 2011 tickets until the fi nal sales period and what it means for businesses in an additional 1100 temporary seats. opens mid-year. terms of promotion and advertising.

The additional seating means Waikato Ticket sales will pause, while RNZ 2011 UK TV visit Stadium, as we know it today, will boast begins the process of allocating over The UK’s ITV television station, the host its biggest ever capacity. 900,000 tickets sold to date into seats. broadcaster for RWC 2011, is sending a Once that process is complete tickets will reporter and cameraman to the Waikato Figures out before Christmas showed 88 be printed and dispatched in May. ahead of the tournament to do a series per cent of 56,000 public tickets available of programmes profi ling the best of our for the Hamilton games have been sold, When sales re-open mid-year, all region and what visitors can expect leaving just 7000 still available. remaining tickets will be made available when they come here. until they are sold out and fans will be Hamilton’s Rugby World Cup 2011 able to purchase tickets online, over the Teeing off for Rugby ambassador Peter Bos said it was a phone or across the counter. A NZ Rugby Foundation/ NZ Harlequin fantastic result. golf tournament will be held at the Over 900,000 tickets have been sold to “We know we have one of the best – if not Hamilton Golf Club, St Andrews, on date, with 85,000 international fans from the best – Rugby viewing stadiums in the Wednesday, 14 September, two days 100 countries set to arrive in before the All Blacks play Japan at country and these stunning ticket sales New Zealand. Waikato Stadium. fi gures show that Hamilton has developed the reputation as a fantastic place to Tickets can be purchased at Cheap beds in demand come and watch Rugby. We are very www.rugbyworldcup.com/tickets Hamilton’s Garden Place i-SITE is much looking forward to hosting visitors for 40 matches. fi elding a number of requests about in Hamilton.” accommodation options. Manager Michelle Wilby says, interestingly, there has been very strong demand in the low-cost end of the market, like youth hostels in the city. REAL GEARS UP FOR Business Launch Opportunity Hamilton is to launch its VISITOR INFLUX “Let’s Do Business” publication at a function in April - to coincide with The REAL New Zealand Festival brings your the six month countdown. About 500 Rugby World Cup 2011 experience alive with a copies of the book will be distributed to VIP RWC 2011 guests and at other key nationwide celebration of New Zealand arts, food events including National Fieldays and and wine, heritage, culture, entertainment, business the Flair aviation event planned for later this year. and lifestyle. 500m ‘clean’ precinct The REAL website lists events that You may be aware of the requirement are taking place all over the country for the provision of a “Clean” 500m precinct around match venues. as the many visitors coming here are Activities such as street trading, encouraged to “take the long way” around product giveaways, distribution of fl yers New Zealand during their stay here. and busking will not be permitted in the 500m precinct, except in the case of RWC 2011’s commercial partners. March 2011 | STAKEHOLDER NEWSLETTER #3

If you want a Hamilton or Waikato event towns can show the world what is special to be considered as part of this festival, about them. There is a lot happening please contact Karen Watkins at HCC. The Festival will run from September behind the scenes on [email protected] 9 –October 24 and it will be the biggest the RWC 2011 project. This from REAL’s communication advisor, festival ever staged in New Zealand. Freya Barnes: It will include hundreds of events and Here are a few highlights: attractions all over the country which - A temporary media centre for “Every part of New Zealand is encouraged showcase the best of New Zealand’s 100 journalists will be used in to design events and experiences for the arts, food and wine, heritage, culture, existing storage and gym areas REAL New Zealand Festival that show off entertainment, industries and business, within the stadium the best elements of their region. We’ve experiences and lifestyle. The festival had some fantastic ideas from every - Traffi c Management Plans around will celebrate us, and what we love most corner of the country on how regions and Waikato Stadium have been tested about our country.” and approved

- Additional electrical cabling is being installed in the Brian Perry Stand to VOLUNTEERS OUT IN FORCE cater for increased demand - In April, Opportunity Hamilton is to hold a ‘Six Months to Go’ party to launch their regional investment prospectus.

- High bookings for campervans nationally has prompted Council’s Events Facilities staff to investigate a short-term caravan park at the Claudelands Events Centre.

- RNZ 2011 has recently engaged the services of a large engineering and related consultancy services company to do an audit of power at all match venues. These audits will take place over the next few weeks.

- Watch out for an announcement very soon about the education REAL There has been a great response from people wanting Festival education programme. to volunteer during the Tournament. In total, 350 volunteers are required in Hamilton for roles including RWC 2011 MATCHES accreditation, catering, ceremonies, city operations, AT WAIKATO STADIUM media operations, ticketing, tourist information, transport and VIP hosting.

Each volunteer will be trained, clothed - the distinctive Mangopare and and fed. These new volunteer uniforms Koru designs which represent the world were launched by Prime Minister coming together in union for rugby’s John Key strutting down the catwalk ultimate contest. last month. “That’s what Team 2011 is all about - “The launch is another sure sign of this a coming together of people to help 16 September 2011 Tournament really coming alive,” said deliver a fantastic Tournament. I am sure New Zealand v Japan Brian Roche, Chairman of Tournament it will really help each member of the Organiser Rugby New Zealand 2011 workforce feel they are part of one great 18 September 2011 (RNZ 2011). team delivering something unique for our Wales v Samoa country.” The uniform consists of a jacket, polo shirt, rugby jersey and trousers and (group photo of volunteers, including John Key) 2 October 2011 features the Tournament’s “look and feel” Wales v Fiji