IMS Audience Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
APTURIS AUTOMATED TRENDS
@beglen PART 1: Electronic Music Audiences
PART 2: Festival Audiences
PART 3: Genre Trends
@beglen @dimitrivegas @likemike @Hardwell @MartinGarrix @arminvanbuuren @tiesto @davidguetta @Avicii @afrojack @skrillex @steveaoki @CalvinHarris @OliverHeldens @Alesso @WandWmusic @DashBerlin @DVBBS @axwellingrosso1 @Axwell @Ingrosso @swedishousemfia @nickyromero @Blasterjaxx @diplo @R3HAB @Zedd @KSHMRmusic @nervomusic @deadmau5 @dannic @Dyro @Deorro @aboveandbeyond @DonDiablo @SteveAngello @djsnake @KygoMusic @yvesv @feddelegrand @UmmetOzcan @SHOWTEK @dj_angerfist @Bassjackers @Andrew_Rayel @PAULVANDYK @alyandfila @VINAI @alokoficial @To m S wo o n @shogunmusic @headhunterz @djcoone @Vicetone @richiehawtin @wolfpack @djbrennanheart @MAJORLAZER @porterrobinson @MarkusSchulz @ericprydz @djdiegomiranda @Dj_Chetas @DJDannyAvila @KURA_live @iamTchami @Carl_Cox @LaidbackLuke @disclosure @Firebeatz @DILLONFRANCIS @Borgore @oficailDaftpunk @UMEK_1605 @Te n i s h i a M u s i c @RdclRedemption @djfrontliner @BorgeousMusic @netskymusic @YELLOWCLAW @djchuckie @WillSparks @DaTweekaz @QUINTINOO @Krewella @atbandre @MAKJ @kaskade @FerryCorsten @Fluxpavilion @DJZatox @djcarnage @robin_schulz @SandervanDoorn @marlo_music @ANDYC_ram @quentinmosimann @MissK8music @itsTUJAMO @mikecandys @swankytunes @wearegalantis @cosmicgate @knifepartyinc @petetong @jolin_tsai @chace_music @nakadia @anishsood @djsoolee @HelenaLegend @Kakuberry @myrnemusic @MarcVedo
@beglen 568,649 followers in the region
1. MANY PEOPLE Malaysia ARE DEFINED BY THEIR COUNTRY
India
AU Philippine Indonesia Malaysia 2. EACH Actors / pop COUNTRY IS VERY DIFFERENT India Bollywood AU Comedy / Pop Philippine Actors / singers Indonesia Pop Malaysia 3. EDM UNITES Actors / pop SOME PEOPLE AND TRANSCENDS India BORDERS Bollywood AU Comedy / Pop Philippine Actors / singers Indonesia Pop Trance Malaysia Dance Pop Actors / pop David Guetta EDM
US Pop South East Asia India Bollywood AU Comedy / Pop Philippine Actors / singers Indonesia Pop Trance Malaysia Dance Pop Actors / pop David Guetta EDM
US Pop South East Asia India Bollywood AU Comedy / Pop Philippine Actors / singers Indonesia Pop David Guetta Skrillex Tiësto Avicii Alesso Jolin Tsai Anish Sood Helena We may think our audience is …
HARDWELL tiesto afrojack
TOP Zedd Skrillex INTERESTS: We may think our audience is …
HARDWELL tiesto afrojack
TOP Zedd Skrillex INTERESTS: instagram DJmag YouTube
TOP twitter MEDIA: Mixmag We may think our audience is …
HARDWELL tiesto afrojack
TOP Zedd Skrillex INTERESTS: instagram DJmag YouTube
TOP twitter MEDIA: Mixmag
beatport SoundCloud NI_News
TOP RockstarGames
BRANDS: Ableton EDM
HARDWELL tiesto afrojack
TOP Zedd Skrillex INTERESTS: instagram DJmag YouTube
TOP twitter MEDIA: Mixmag
beatport SoundCloud NI_News
TOP RockstarGames
BRANDS: Ableton Dance Pop EDM India David Guetta Bollywood
HARDWELL tiesto afrojack
TOP Zedd Skrillex INTERESTS: instagram DJmag YouTube
TOP twitter MEDIA: Mixmag
beatport SoundCloud NI_News
TOP RockstarGames
BRANDS: Ableton Dance Pop EDM India David Guetta Bollywood
davidguetta HARDWELL priyankachopra pitbull tiesto deepikapadukone maroon5 afrojack iHrithik
TOP JLo Zedd SrBachchan katyperry Skrillex aamir_khan INTERESTS: instagram DJmag YouTube
TOP twitter MEDIA: Mixmag
beatport SoundCloud NI_News
TOP RockstarGames
BRANDS: Ableton Dance Pop EDM India David Guetta Bollywood
davidguetta HARDWELL priyankachopra pitbull tiesto deepikapadukone maroon5 afrojack iHrithik
TOP JLo Zedd SrBachchan katyperry Skrillex aamir_khan INTERESTS: YouTube instagram timesofindia twitter DJmag ndtv instagram YouTube MTVIndia
TOP MTV twitter filmfare MEDIA: facebook Mixmag ESPNcricinfo
beatport SoundCloud NI_News
TOP RockstarGames
BRANDS: Ableton Dance Pop EDM India David Guetta Bollywood
davidguetta HARDWELL priyankachopra pitbull tiesto deepikapadukone maroon5 afrojack iHrithik
TOP JLo Zedd SrBachchan katyperry Skrillex aamir_khan INTERESTS: YouTube instagram timesofindia twitter DJmag ndtv instagram YouTube MTVIndia
TOP MTV twitter filmfare MEDIA: facebook Mixmag ESPNcricinfo
SamsungMobile beatport intel Microsoft SoundCloud SamsungMobile Android NI_News Android
TOP Windows RockstarGames Microsoft
BRANDS: googlechrome Ableton Windows Dance Pop EDM India David Guetta Bollywood
davidguetta HARDWELL priyankachopra pitbull tiesto deepikapadukone maroon5 afrojack iHrithik
TOP JLo Zedd SrBachchan katyperry Skrillex aamir_khan INTERESTS: YouTube instagram timesofindia twitter DJmag ndtv instagram YouTube MTVIndia
TOP MTV twitter filmfare MEDIA: facebook Mixmag ESPNcricinfo
SamsungMobile beatport intel Microsoft SoundCloud SamsungMobile Android NI_News Android
TOP Windows RockstarGames Microsoft
BRANDS: googlechrome Ableton Windows + + PART 1: Electronic Music Audiences
PART 2: Festival Audiences
PART 3: Genre Trends
@beglen Festivals Festivals Festivals
43,026 followers in the region Festivals ARTISTS BRAND PARTNERSHIPS
CELEBS MEDIA Festivals Ultra Japan Festivals Ultra Japan BRANDS 1. Starbucks_J 2. hmjapan 3. NikeStoreJapan 4. nikejapan 5. LouisVuitton_JP 6. zozojp 7. ANA_travel_info 8. forever21japan 9. adiOriginals_jp 10. UNIQLO_JP Festivals Ultra Japan BRANDS MEDIA 1. Starbucks_J 1. GOSSIPS_Japan 2. hmjapan 2. modelpress 3. NikeStoreJapan 3. MTV_JAPAN 4. nikejapan 4. natalie_mu 5. LouisVuitton_JP 5. ellegirl_jp 6. zozojp 6. nikkei 7. ANA_travel_info 7. nhk_news 8. forever21japan 8. VOGUEgirlJAPAN 9. adiOriginals_jp 9. SoccerKingJP 10. UNIQLO_JP 10. tenkijp Festivals Ultra Japan BRANDS MEDIA DJs 1. Starbucks_J 1. GOSSIPS_Japan 1. Zedd 2. hmjapan 2. modelpress 2. afrojack 3. NikeStoreJapan 3. MTV_JAPAN 3. Avicii 4. nikejapan 4. natalie_mu 4. HARDWELL 5. LouisVuitton_JP 5. ellegirl_jp 5. nickyromero 6. zozojp 6. nikkei 6. MartinGarrix 7. ANA_travel_info 7. nhk_news 7. Alesso 8. forever21japan 8. VOGUEgirlJAPAN 8. davidguetta 9. adiOriginals_jp 9. SoccerKingJP 9. CalvinHarris 10. UNIQLO_JP 10. tenkijp 10. djsnake Festivals Ultra Japan BRANDS MEDIA DJs Fashion 1. Starbucks_J 1. GOSSIPS_Japan 1. Zedd 1. The_Darenogare 2. hmjapan 2. modelpress 2. afrojack 2. hmjapan 3. NikeStoreJapan 3. MTV_JAPAN 3. Avicii 3. AnneNakamura 4. nikejapan 4. natalie_mu 4. HARDWELL 4. kikoxxx 5. LouisVuitton_JP 5. ellegirl_jp 5. nickyromero 5. mggyy 6. zozojp 6. nikkei 6. MartinGarrix 6. hana_imai 7. ANA_travel_info 7. nhk_news 7. Alesso 7. Suzu_Mg 8. forever21japan 8. VOGUEgirlJAPAN 8. davidguetta 8. LouisVuitton_JP 9. adiOriginals_jp 9. SoccerKingJP 9. CalvinHarris 9. miyagi_mai 10. UNIQLO_JP 10. tenkijp 10. djsnake 10. tina_tamashiro Festivals
BRANDS MEDIA DJs Fashion 1. hmphilippines 1. instagram 1. Zedd 1. vicegandako 2. enjoyGLOBE 2. STcom 2. MartinGarrix 2. hmphilippines 3. McDo_PH 3. ABSCBNNews 3. TheChainsmokers 3. ilovegeorgina 4. CebuPacificAir 4. gmanews 4. HARDWELL 4. lizzzuy 5. flyPAL 5. MYXphilippines 5. CalvinHarris 5. XianLimm 6. PENSHOPPE 6. ANCALERTS 6. Alesso 6. PENSHOPPE 7. UNIQLOPH 7. rapplerdotcom 7. afrojack 7. Caradelevingne 8. talk2GLOBE 8. ChannelNewsAsia 8. davidguetta 8. UNIQLOPH 9. SamsungMobile 9. YouTube 9. tiesto 9. tyrabanks 10. SMRT_Singapore 10. TODAYonline 10. KCMontero 10. benchtm Festivals
BRANDS MEDIA DJs Fashion 1. hmphilippines 1. instagram 1. Zedd 1. vicegandako 2. enjoyGLOBE 2. STcom 2. MartinGarrix 2. hmphilippines 3. McDo_PH 3. ABSCBNNews 3. TheChainsmokers 3. ilovegeorgina 4. CebuPacificAir 4. gmanews 4. HARDWELL 4. lizzzuy 5. flyPAL 5. MYXphilippines 5. CalvinHarris 5. XianLimm 6. PENSHOPPE 6. ANCALERTS 6. Alesso 6. PENSHOPPE 7. UNIQLOPH 7. rapplerdotcom 7. afrojack 7. Caradelevingne 8. talk2GLOBE 8. ChannelNewsAsia 8. davidguetta 8. UNIQLOPH 9. SamsungMobile 9. YouTube 9. tiesto 9. tyrabanks 10. SMRT_Singapore 10. TODAYonline 10. KCMontero 10. benchtm PART 1: Electronic Music Audiences
PART 2: Festival Audiences
PART 3: Genre Trends
@beglen Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x
2 x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x
2 x WORLDWIDE 2x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x
2 x WORLDWIDE 2x UK 1.9x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x US 2.3x
2 x WORLDWIDE 2x UK 1.9x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x US 2.3x AUSTRALIA 2.2x 2 x WORLDWIDE 2x UK 1.9x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7 x
6 x
5 x
4 x
3 x
2 x WORLDWIDE 2x
1 x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 SearchesSearches forfor 'Electronic'Electronic DanceDance Music'Music' relativerelative toto JuneJune 20122012 77 x
66 x
55 x
44 x
33 x
22 x WORLDWIDE 2x
11 x THAILAND 0.8x APTURIS using -- 06 10 02 06 10 02 06 10 02 06 10 02 06 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7x
6x
5x
4x
3x PHILIPPINES 2.5x
2x WORLDWIDE 2x
1x THAILAND 0.8x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7x
6x
5x
4x
3x KOREA 2.6x PHILIPPINES 2.5x
2x WORLDWIDE 2x
1x THAILAND 0.8x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7x
6x
5x
4x
SINGAPORE 2.6x 3x KOREA 2.6x PHILIPPINES 2.5x
2x WORLDWIDE 2x
1x THAILAND 0.8x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7x
6x
5x
4x MALAYSIA 3.1x SINGAPORE 2.6x 3x KOREA 2.6x PHILIPPINES 2.5x
2x WORLDWIDE 2x
1x THAILAND 0.8x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 7x
6x
5x
4x INDIA 3.8x MALAYSIA 3.1x SINGAPORE 2.6x 3x KOREA 2.6x PHILIPPINES 2.5x
2x WORLDWIDE 2x
1x THAILAND 0.8x APTURIS using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 40 x
35 x
30 x
25 x
20 x
15 x
10 x
5 x APTURIS 1x using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 40 x
35 x
30 x
25 x
20 x JAPAN 18x 15 x
10 x
5 x APTURIS 1x using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 Searches for 'Electronic Dance Music' relative to June 2012 40 x
35 x
30 x
CHINA 26x 25 x
20 x JAPAN 18x 15 x
10 x
5 x APTURIS 1x using - 06 10 02 06 10 02 06 10 02 06 10 02 06 ------2012 2012 2013 2013 2013 2014 2014 2014 2015 2015 2015 2016 2016 A BOOM in interest in EDM 2012-2016 Powered by ASIA
GOOD GREAT AMAZING WORLDWIDE 2.0x INDIA 3.8x JAPAN 18x US 2.3x MALAYSIA 3.1x CHINA 26x AUSTRALIA 2.2x SINGAPORE 2.6x UK 1.9x KOREA 2.6x PHILIPPINES 2.5x
STRONG GROWTH … APTURIS … FOLLOWED BY DECLINE using THAILAND 0.8x PART 1: Electronic Music Audiences PART 2: Festival Audiences • Each country is unique. Many people are defined by theirs • … but EDM unites some people together across borders • We have unprecedented abilities to understand fans: • Artists they love • Interests outside of EDM
SUMMARY • Brands to partner with • Media to communicate through APTURIS AUTOMATED TRENDS PART 3: Genre Trends • A global BOOM in interest in EDM. Powered by Asia
@beglen IMS Audience Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
APTURIS AUTOMATED TRENDS
@beglen Technology has revolutionised our ability to understand fans IMS 2012 IMS 2016 AUDIENCE REPORT AUDIENCE REPORT EXPERTISE:
APTURIS using
EXPERTISE: EMI Music
DATA: DATA: £1,500,000+ £FREE
@beglen 1131033
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