University of California, Berkeley Nonprofit Organization THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917

BerkeleyHaasWinter 2013 12 GET OUT OF THE BUILDING 14 RISK TAKERS 16 The ACCIDENTAL SPY Lecturer Steve Blank pioneers a new model for Tips from top VCs and entrepreneurs on Alum Kenneth Taylor plays a major role in the teaching entrepreneurship navigating startup challenges Iran hostage crisis and Oscar-winner Argo

First-time @cal Login: Your PIN is the number above your name on your address label.

Strengthen • Rekindle relationships Your • Jump-start your future job search Network • Be there for others

Visit the new @cal Alumni Directory Update your and take 3 Display your employment Upload a photo email address crucial steps: 1 information2 3 Goodbye Business Plan, Hello Lean LaunchPad Rewriting the Rules of Entrepreneurship cal.berkeley.edu great minds online The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world. Winter 2013

FEATURES AND DEPARTMENTS The Entrepreneurship Issue Editor IN CHIEF Ronna Kelly, BS 92 UP FRONT EXECUTIVE EDITORS Richard Kurovsky Ute Frey Design UPCOMING PROGRAMS Cuttriss & Hambleton, Berkeley Staff Writers The Women’s Executive Valerie Gilbert, Kent Sumrall, Pamela Tom Leadership Program Contributing Writers April 8-11, 2013 Michael Benson, 2 Haas List Laura Counts, Sean Elder, Finance Prof. Ulrike Mike Elkin, Mandy Erickson, Malmendier wins the Kim Girard, Martin Haro, New Manager Boot Camp 2013 Fischer Black Prize. Martin Mevious, Dan Mitchell, Bill Snyder April 22-24, 2013 5 Haas News Dean Rich Lyons on Photographers catching the Haas Noah Berger, Jim Block, culture wave. Milena Carranza, Karl High-Impact Leadership Nielsen, Ronen Goldman, 6 Power of Ideas Genevieve Shiffrar Prof. Ross Levine April 30-May 2, 2013 Illustrators on teens and entrepreneurship. Harry Campbell, Carl DeTorres, Thomas Porostocky Financial Analysis for Berkeley-Haas magazine is published by the Haas School Non-Financial Executives IN THE BACK of Business, University of California, Berkeley. For May 6-10, 2013 further information, contact: A team at Skydeck, Berkeley’s startup incubator, during a recent health care hackathon. page 8 Berkeley-Haas Magazine Editor Venture Capital Executive Program Haas School of Business University of California May 6-10, 2013 8 Goodbye Business Plan, Berkeley, CA 94720-1900 510-643-0259 Hello Lean LaunchPad [email protected] Strategy in Competitive Markets Rewriting the rules of entrepreneurship. Berkeley-Haas Winter 2013, 18 Haas Network Number 82. Profiles of alumni in June 3-7, 2013 For change of address, email South America, [email protected]. 11 Building a Startup Ecosystem Tel Aviv, Amsterdam, How Haas, the university, and the East Bay can support entrepreneurship. and San Francisco. 22 Campaign for Haas Vic Trione, MBA 70, 12 Get Out of the Building blends grapes, real estate, and banking into Haas Lecturer Steve Blank pioneers a new model for teaching All Berkeley-Haas alumni enjoy special pricing for open-enrollment programs. a successful career. entrepreneurship. 24 Worldwide Events To find the right opportunity for you, contact: The Cal Band celebrates Kristina Susac, Director of Marketing and Open Programs 14 Risk Takers at the Gala. +1.510.642.9167 | [email protected] Haas entrepreneurs and VCs share insights on navigating risk. 26 Alumni Notes 39 In Memory 40 Personal View 16 The Accidental Spy Haas culture transcends Alum Kenneth Taylor plays a major role in the Iran hostage crisis and generations. the Oscar-winning movie Argo.

www.executive.berkeley.edu Winter 2013 1 Cover illustration by Carl DeTorres Up Front

Interested in bringing Haas@Work students to your company? Haas List Visit haasatwork.berkeley.edu.

Financial Rankings Engineering Rising in Morgan 3 Stanley 5 The FT Faculty Prize Winner The full-time Berkeley MBA Program climbed to Alfred Yuan, MFE 13, #12 this year from #14 a won the $5,000 Morgan Top Finance year ago in the Financial Stanley Prize for Times global MBA Excellence in Financial ranking. Among U.S. 8 Markets for a paper Students Scholar Prof. Ulrike Malmendier schools, Haas held its focused on designing #7 spot from last year. and implementing an The program ranked 1 algorithm to accelerate the Shopping Science #3 again worldwide computations of complex in faculty research One morning last fall, 17 MBA students traded statistics financial systems. and #6 worldwide in for…shopping. Their tours of local Target and Safeway Yuan competed against quality of PhD graduate stores were part of a retail trek led by Haas career more than 100 financial placements. adviser Wendy Pratt. engineering and PhD Pratt, who has more than 12 years of experience students around the building brands and launching new consumer packaged country. The prize also goods (CPG), guided students through the aisles while includes a summer Students sharing her knowledge on how products get developed, internship with Morgan 4 Reaching packaged, discounted, and placed on store shelves. “The Stanley and interview for a Executive Education for the Stars best way to learn the basics of marketing and discuss full-time position. Inspiring consumer behavior trends is to see how CPG companies Yuan’s paper outlines Poland’s Top handle the marketing mix on the ‘front line’ as consumers an algorithm to more see it,” she says. quickly complete complex Innovators Perfect test subjects, the students also found financial calculations themselves unable to resist the lure of well-presented that have been enabled Forty Polish scientists, scholars, and business merchandise. Eliza Rosenbaum, MBA 14, left with a Cal by improvements in Soyeon Yi, MBA 14 innovators learned from hoodie. “There was just no time to shop in Fall A, and I computing. Before coming really needed something for Big Game,” she explains. to Haas, Yuan earned the Haas School’s top a bachelor’s degree in professors and visited statistics and actuarial Silicon Valley’s most Finance innovative companies science from Renmin Launching Alumni University of China. as part of a program Investment 7Viewing Earth from the International developed by the UC Banking on Berkeley-Haas Finance Professor Management Space Station, Soyeon Yi, MBA 14, had Berkeley Center for 6 Careers Ulrike Malmendier was awarded the Executive Education. an epiphany. “You realize Korea is such a Haas@Work 2013 Fischer Black Prize from the The nine-week, This year Haas small part of the world,” she says. 9 When Amir Zelazny, customized program selected five first- MBA 09, applied to the Haas@Work American Finance Association in was funded by the year full-time MBA She understood then how lucky she Program for spring 2009, he was a student uncertain January. The prize honors the top finance Faculty Polish government and students to inaugurate was to have been born in South Korea. of his future in the thick of the recession. Little did he scholar under the age of 40 and is mod- Trio Garner Honors European Union. “Poland a new Investment And that’s part of the reason she came know that he would go on to work for his Haas@Work client, building the kernel of an idea from the program eled after the Fields Medal in mathemat- is full of bright people, Management Fellowship to Haas: to find the best, most innovative 2Professors David Teece, Nicolae Gârleanu, and but they don’t know Program: Felipe into a major new strategy for Wells Fargo Bank. ics and the Clark Medal in economics. Adair Morse have been honored for their research how to commercialize Gonzalez, Andrew way to help others on Earth. Zelazny was on a student team asked to advise Wells The award cited Malmendier’s work and scholarly service. Teece received the Royal their discoveries,” Krowne, Nick Shea, South Korea’s first astronaut, Yi Fargo on helping customers better save for their sunset in corporate finance, behavioral econom- Honour of Companion of the New Zealand Order Lukasz Kutrzeba, a Bryan Wong, and Eric launched into the sky on April 8, 2008, years. After the project ended, Wells hired Zelazny as of Merit for his services to New Zealand/United technology broker at the Yanagi, all MBA 14. a contractor and then employee to shepherd a new ics and finance, contract theory, and the States relations. Gârleanu has won two awards: Jagiellonian Center of The fellows receive and spent 10 days at the space station. proprietary retirement tool through a complex design history of the firm, noting the originality the Journal of Finance Smith Breeden Prize for a Innovation in Krakow, a one-time $5,000 After a whirlwind few years of speak- process. The “My Retirement Plan” tool launched in and creativity of her research. co-authored paper titled “Technological Growth said during his Berkeley scholarship, preference ing engagements, Yi, 34, decided to add an December. and Asset Pricing” and the Review for Financial visit. “At Haas, we are in finance electives, Once an extracurricular program, Haas@Work is now a Malmendier holds a joint appoint- Studies’ Barclays Global Investors Michael Brennan learning to take our and matching with a MBA to her PhD in biotech systems. She course that satisfies MBA students’ experiential learning ment at Haas and Berkeley’s Economics Award for his paper “Margin-Based Asset Pricing scientific knowledge to mentor in the field. The chose Haas because of its proximity to Sili- requirement. Each semester, student teams advise Department. She has long been inter- and Deviations from the Law of One Price.” Morse, market. It’s a contagious program is modeled con Valley and distance from Korea, where companies on innovation challenges. a visiting professor, won the Journal of Finance’s process, and we are after the school’s she’s a celebrity with little privacy. “Califor- “Our Haas@Work team brought fresh ideas to Wells ested in why and how individuals make Brattle Prize for a paper on payday loans titled excited to take our successful, seven-year- Fargo,” says Zelazny. “The project feels like the fruition of decisions—specifically mistakes and “Information Disclosure, Cognitive Biases, and experience here back to old Investment Banking nia is an easy place to be an Asian woman all the principles I learned at Haas, such as Questioning systematically biased decisions. Payday Borrowing.” our homeland.” Fellowship Program. engineer,” she says. “It feels like home.” the Status Quo and going Beyond Yourself.”

2 BerkeleyHaas Winter 2013 3 Up Front Up Front

Follow Dean Rich Lyons Haas News on Twitter @richlyons.

Student A Startup for DEAN’S LETTER Startup Moneyball Timeline Giants, Mets Execs Talk Sports Biz Amit Paka, MBA 12, does not Startups with Undergrads waste time. As a part-time Undergrads advise new firms MBA student, he hatched a business idea, relocated, Expansion overseas and fierce competition were launched his app, and sold it When a group of Haas among the big issues that Giants President Larry to eBay’s StubHub division– undergrads wanted more Baer, BA 80, and Mets General Manager Sandy all in 11 short months. His hands-on experience in Alderson tossed around with undergraduates during venture, Flockish, enables the startup world, they mobile conversation among visits to Haas last fall. users at the same event, like did what any enterprising “Our competition isn’t the [Oakland] A’s; it is a concert or baseball game. entrepreneur would do: anything in the vicinity that can attract leisure time created their own startup to for three or four hours,” Baer told students in NBC provide consulting services news anchor and Haas alumna Diane Dwyer’s Media to new and growth-phase Consulting course about a week after the Giants’ companies. World Series victory. Venture Strategy Alderson, a speaker in a Sports Marketing class Solutions (VSS) was founded he previously co-taught with Lecturer Mike Reilly, Carlos Prieto, dean of Escuela Bancaria y Comercial, and Haas Dean Rich Lyons Amit Paka, MBA 12 last spring by Jamie Core, Francisco Grisolia, and Lindsay Miller, PhD 12, and Chris Tan, MBA 13, teamed up as part of said Major League Baseball’s top priority in the Andrew Lim, all BS 12; and Paulina Ramos and Carolyn Aug ’09 Cleantech to Market. next decade should be growing the game beyond Start Haas Kao, both BS 14. the United States. “The best way to expand the Saturday One of the club’s first clients was Zaarly, a The Culture Wave classes while Cleantech international base is to develop international players,” The Berkeley-Haas Defining Principles catch on working at marketplace for services such as decorating, whose said Alderson. “The person who did the most to Fall ’10 Microsoft in funders include Ashton Kutcher and Kleiner Perkins develop basketball in China wasn’t the commissioner; Seattle Entrepre- When we unveiled our Defining Principles in fall 2010, I never imagined the neurship & From Lab to Launch Caufield and Byers. Asked to advise Zaarly on gaining it was Yao Ming.” Competitive Mechanical engineer Lindsay Miller, PhD 12, knew there share in the college market, a VSS team concluded tremendous feedback we would receive. Question the Status Quo, Confidence Strategy Without Attitude, Students Always, and Beyond Yourself have truly resonated Spring ’11 courses was a market for her doctoral thesis project—a device that students’ limited income made them less-than- One network- the size of a stick of gum that harvests energy from ideal customers. Indeed, Zaarly eventually exited the with people, inspiring everything from band names to life lessons for newborns ing meeting/ to culture initiatives by business schools in other nations. week machinery vibrations to run wireless sensors. college market to focus on time-strapped consumers. The potential is huge because the sensors are “The VSS team did a lot of user testing and provided As a musician, I appreciate that our principles struck a note with a new full- expected to gain widespread adoption for such uses great insight into how students feel about peer-to-peer time MBA band: David Haaselhoff and the Four Chord Principles. Guitarist Giants President Michael Nurick, MBA 14, says the name is a look at the ways the band embodies as measuring the temperature in data centers. Miller’s marketplaces,” says Angela Meyer of Zaarly. “It was Larry Baer April ’11 prototype featured several key innovations, but how an amazing experience. I love hearing students’ fresh the Haas Defining Principles. “We want to serve the Haas community, shatter Leave Microsoft, the stereotype that top business school students can’t also be artists, learn to move to Bay long would it take for the market to develop? Who were ideas and voices.” Area, Advanced the potential customers? What price points would she work as a team in an artistic context, and not take ourselves too seriously, while Competitive making this band the best it can be,” he explains. May ’11 Strategy course have to hit? Those were questions the busy post-doc Identify had neither the time—nor the expertise—to answer. As the father of two children, I also was heartened by an email I received Concept: Haas Connects at Google from Ajay Kshatriya, MBA 11, who realized that the values he hopes to instill in Mobile Enter Cleantech to Market (C2M). Started in 2008, conversation June ’11 The benefits of alumni relationships his son coincided with our Defining Principles. (See page 40 for Ajay’s story.) Market Scop- C2M is now a course that pairs UC Berkeley and ing, Product Lawrence Berkeley National Laboratory scientists with “We were just catching up over More recently, I discussed the importance of culture with Dr. Carlos Prieto, dean Definition, three MBA students and two Cal graduate students some beers,” says Newton of Escuela Bancaria y Comercial (EBC), Mexico’s oldest private institution of high- Customer er education. I first met Dr. Prieto at MBA commencement in 2012, when his son, Conversations from engineering, science, law, or policy, who produce a Cheng, MBA 08, about his for- detailed report on market potential. The class satisfies mer Haas classmate Clayton Diego, graduated. Dr. Prieto was revisiting the mission of EBC at the time. July ‘11- the MBA experiential learning requirement and attracts Schloss, also MBA 08. “I didn’t know he was looking for a job. When Dr. Prieto visited in November, he and his team had developed Jan ‘12 several dozen scientist applications for 8 to 12 slots. He didn’t know about the position at Google, where I work.” “características distintivas” for the school. We talked about the importance of Product codifying such cultural elements and then reinforcing them. (Dr. Prieto noted Development “C2M is the reason a lot of my energy peers are here,” It’s the scenario job hunters dream about. But as more & Iteration says Chris Tan, MBA 13, who worked with Miller on her companies place increasing emphasis on employee refer- that he had been given a Haas culture card in almost every interaction he’d had with people at Haas.) Fall ’11 energy harvester. “It’s the capstone class for us.” rals, it’s a dream that’s coming true for many Haas alumni. Venture “Haas did a good job with our class of building com- This outreach from a business school over 2,000 miles away is one of many Capital/Private munity and emphasizing the importance of our relation- examples of how Haas culture is catching on. As Diego Prieto, MBA 12, put Equity course FEEDBACK From Our Readers ships,” says Cheng, fitness programs manager at Google. it, “It is much more powerful to stand by a flag based on shared values. I felt a “I had developed a strong personal relationship with strong pull to Haas because I believe in what is here.” Jan – Feb ’12 Jan- I was very interested to read “The I in CIO” in I am very proud to stand by Berkeley-Haas. Sometimes we forget that App Store April ’12 the fall issue and fully agree that never has Clayton after meeting through Haas. That’s how I knew Launch among all the world’s institutions of public higher ed, Berkeley is in so many Haas bPlan the role been so focused on innovation and he would be a good fit and a high performer for Google.” Competition, ways without peer, a beacon serving not just our own students but also as an so integral to the company’s objectives and Google agreed: Schloss is now the tech giant’s workplace Lester Center inspiration elsewhere. There is great purpose in that, a purpose we all share. events strategy. As the first U.S. airline to provide services program manager. March ’12 pilots with iPads and flight attendants with To rekindle relationships and leverage the strength of Sincerely Yours, StubHub Sale mobile technology, we recognize innovation the Haas Alumni Network, alumni can first reconnect on- New job at is key to success. StubHub line through the growing 13,500+ member Haas alumni Maya Leibman, MBA 94 group in LinkedIn and the new @cal Alumni Directory. May ’12 CIO, American Airlines Graduate For more assistance, contact the Alumni Relations Rich Lyons, BS 82 from Haas Send feedback to [email protected]. Office at [email protected] or 510-642-7790. [email protected] 4 BerkeleyHaas Winter 2013 5 Up Front Up Front

Watch Prof. Ross Levine talk about his entrepreneurship research at Power of Haas Ideas By Pamela Tom Insights.haasalumni.org/teens.

ENTREPRENEURSHIP Professor Ross Levine Tax Evasion curate income reporting. Review of Economics and Already the research Statistics. in Greece is having an impact on The study examined the Professionals the rhetoric in Greece, felony sentences of 265 underreport income encouraging the popula- full-time superior court Teen Spirit tion to think about the judges between July 1995 Linking juvenile delinquency culture of tax evasion and and December 2006 in how tax evasion does not the state of Washington, to successful startups equally benefit all Greeks. covering three elections in The Greek government 1996, 2000, and 2004. The Independence. Creativity. Money. Those are the benefits recently approved new authors focused on the often associated with successful entrepreneurs. But regulations requiring most high-profile crimes is being an entrepreneur really more lucrative than all businesses to issue such as murder, assault, working for a salary? And who is best cut out to succeed? receipts for transactions rape, and robbery, which A new study by Professor Ross Levine of the Haas so it may track business represent 6.7 percent Economic Analysis and Policy Group answers both of taxes due. If a business of 18,447 sentences these questions. Visiting Assistant Finance doesn’t comply, the conferred. Levine and co-author Yona Rubinstein of the London Professor Adair Morse customer can report- Yuchtman found sen- School of Economics and Political Science found that edly walk away—without tence lengths increase at entrepreneurs earn on average 50 percent more than Wide-scale tax evasion in paying. the end of judges’ political their salaried counterparts who are working in the Greece accounts for 28 cycles, then sharply fall same industry and have the same education, contrary to billion euros in unreported Crime and when their next term a large body of research finding that entrepreneurship taxable income—just begins, only to rise again does not pay. Levine explains that many previous among the self-employed, Punishment as their next election studies broadly define entrepreneurship, including according to a new study Judges toughen up approaches. Judges only people who are self-employed such as an accountant or co-authored by Adair before elections increased the severity of a plumber. In this study, an entrepreneur is defined as Morse, a visiting assistant their sentences at the end a person who undertakes a novel, risk-taking activity. finance professor. of a political cycle when Levine says think Michael Bloomberg or Bill Gates. At a tax rate of 40 per- they were facing re-elec- Furthermore, they found that successful entrepreneurs cent, that’s a revenue loss tion; judges not seeking possess distinct traits identifiable back when they were responsible for nearly re-election did not issue teenagers. These traits turn out to be accurate predictors one-third of Greece’s more severe sentences at of entrepreneurial success. Some of the not-so-surprising deficit in 2009 or almost the end of their terms. traits include having a high IQ and coming from a stable 50 percent of its deficit Given that most judges family. However, some other common traits are often in 2008. are re-elected and don’t associated with juvenile delinquency. Using bank data on even face competition “Our data revealed that many successful entrepreneurs household borrowing at the polls, the findings from 2003 to 2010, suggest just the threat exhibited aggressive behavior and got in trouble as Assistant Professor teenagers. This is the person who wasn’t afraid to break Morse finds that highly Noam Yuchtman of political competition the rules, take things by force, or even be involved in minor paid, highly educated can affect behavior. While drugs,” says Levine, the Willis H. Booth Chair in Banking professionals are at the Judges who are elected, Yuchtman says he cannot and Finance. forefront of tax eva- rather than appointed, predict whether soci- The researchers combed data from the National sion in Greece: doctors; hand down more severe ety would benefit from Longitudinal Survey of Youth , a representative sample engineers; private tutors; criminal sentences—as appointed-only judges, of 12,686 young men and women who were 14 to 22 financial services agents; much as 10 percent the results demonstrate years old when they were first surveyed in 1979. The accountants; and lawyers. longer—in the last three sentencing patterns interviews have continued ever since. Morse asserts that it months before an elec- would differ. “What we find is that a particular constellation of may not be mere coinci- tion compared with the “When you tell people traits turns out to be a strong predictor of who is going dence that the majority of beginning of their terms, in other countries that to become an entrepreneur later in life and whether Greek Parliament mem- according to a new article some American judges that person is going to be a high-earner when he or she bers’ professions cor- co-authored by Assistant are elected, they are often launches a business,” says Levine. relate with the largest tax Professor Noam Yuchtman. shocked. Maybe they’re In terms of earnings, the study found that successful evaders, even excluding “Our findings show us right: We don’t like to entrepreneurs displaying these traits typically started lawyers. “Industry associ- how political pressure think of judges as being their careers as top high earning salaried workers, and ations are strong,” Morse can distort the sentencing influenced by external when they branched out on their own and successfully suggests. “Parliament process and can lead pressure,” Yuchtman established their companies, they tended to enjoy a members face enormous to starkly different says. “On the other hand, boost in earnings of 70 percent more than they received loyalty pressure.” sentences for similar our results suggest that as salaried workers. Morse hopes the criminals sentenced at elections do make judges study’s findings will different times,” says feel accountable. This is encourage EU and Greek Yuchtman, whose article a simple but important policymakers to create is forthcoming in the tradeoff.” incentives for more ac-

6 BerkeleyHaas ILLUSTRATION BY HARRY CAMPBELL Winter 2013 7 On a cloudy day in December, a dozen venture capital- of the Haas School’s new approach to entrepreneur- Plummeting software and hardware costs combined ists from around the Bay Area crowd around a table 12 ship. Like entrepreneurs who must respond to a rapid- with the Internet have enabled entrepreneurs to rap- Goodbye stories above the bustling streets of Downtown Berke- ly changing business landscape, the field of entrepre- idly build prototypes, easily and quickly connect to ley, grilling student and alumni entrepreneurs about neurship is undergoing a seismic shift in response to customers and experts worldwide, test, refine, and test their fledgling business ideas. market forces—and the Haas School is at the forefront and refine some more. “Besides money, what do you need?” of that movement with initiatives like Skydeck. “Entrepreneurs can literally start companies on Business Plan, “Is this a stand-alone company or part of a larger Call this new era Entrepreneurship 2.0 or the Lean their laptops with a credit card,” says Haas Lecturer company?” Startup, says Haas alumnus and Lester Center Execu- Steve Blank, a serial entrepreneur who is pioneering a “What motivated you to push this product on the tive Director Andre Marquis, MBA 96. Marquis knows new way of teaching entrepreneurship with an expe- Hello Lean market?” all about version 1.0: His class of 1996 boasts sev- riential course called Lean LaunchPad. (See page 12.) “Who owns the intellectual property?” eral notable Internet entrepreneurs who founded the In addition, the pace of change is rapidly increas- Oblivious to stellar views outside that span the startups behind Google Earth, Yahoo!’s search engine, ing, which means entrepreneurs no longer can spend LaunchPad Berkeley Hills to San Francisco Bay, the VCs pepper and the largest online apartment rental site. Marquis’ months drafting a 50-page business plan before pitch- team after team with such questions for hours. Hoping own experience includes work on startup teams for ing VCs or developing products. (See pages 14-15.) Rewriting the rules of entrepreneurship to get their business ideas off the ground, the teams Accept.com (acquired by Amazon), a startup inside Eli As a result, the Lester Center is evolving its busi- are vying for four spaces at Skydeck, a one-year- Lilly that cut drug development time in half, and an in- ness plan competitions into startup competitions, By Ronna Kelly old startup accelerator that provides mentorship, cubator he created with classmates while still earning requiring teams to submit a one-page business model coaching, and office space to UC Berkeley students his MBA. canvas instead of a business plan and encouraging stu- and recent alumni. “We all believed that the Internet would change dents to start businesses while still in school. Located in the penthouse of Berkeley’s tallest build- everything,” says Marquis. “It’s taking a while longer The Lester Center won a major endorsement ing, Skydeck is becoming a hub of UC Berkeley’s entre- than we thought, but it is, and one of the things it’s of its approach last month with the award of a preneurship ecosystem—and the most visible symbol changing most is entrepreneurship.” $3.75 million grant from the National Science Foun-

8 BerkeleyHaas ILLUSTRATION BY CARL DETORRES Winter 2013 9 Q&A with Professor Toby Stuart

dation (NSF). Teaming up with Stanford and network of startups, and can attend workshops and UC San Francisco, the Lester Center will spear- events at Skydeck, including hackathons designed to head the creation of a Bay Area/Silicon Valley build technology solutions in 24 hours. Building a Startup Ecosystem I-Corps Node—one of three being created by the NSF— “I’m not a big believer in space,” explains Marquis, How the business school, the university, and the East Bay can support entrepreneurship to train the next generation of entrepreneurs and noting that Facebook and Genentech didn’t need encourage partnerships between academia and in- office space to get off the ground. “I believe in dustry. All three I-Corp Nodes will teach Blank’s Lean community.” LaunchPad framework. Skydeck is unique among accelerators because “The NSF has built an incredibly smart program of the unique UC Berkeley community it taps into: Professor Toby Stuart left Harvard Business School entrepreneurs but would be happier in other fields such to bring together the best of science and technology world-renowned researchers and a strong culture last year to become the second faculty director in as consulting or banking. Conversely, many students invention with all the advances business schools have of independent thinking, notes Haas Lecturer and the history of the Haas School’s Lester Center of who enter the course planning to enter traditional made in teaching entrepreneurship over the past de- Skydeck mentor Mark Coopersmith, BA 82, MBA Entrepreneurship, succeeding the late Professor John business school career paths will reconsider their cade,” says Marquis. 86, who built a $150 million consumer products and Freeman. Stuart, whose research on entrepreneurship plans to pursue more entrepreneurial roles. online commerce division for Sony and now advises has won several awards, spent six years at Harvard after We have terrific workshop courses, like Lean Creating Community VC-backed and large companies. “We have to lever- holding professorships at Columbia and the University LaunchPad (see page 12). They are much better suited Marquis’ top priority is helping Haas students start age that Berkeley culture because that combina- of Chicago. In a recent interview, Stuart talked about his for students to roll up their sleeves and develop an idea. more companies that are more likely to succeed. tion of intellect, discipline, and creative nonlinear vision of entrepreneurship at Haas and in the East Bay. I’d like to ramp up the number of workshop courses so Since his arrival in 2010 as the thinking is what makes successful entrepreneurs,” that students have many options for advancing their second executive director in the he says. How does the Lester Center help create more ideas while they are still on our campus. Lester Center’s 21-year history, One of the first startups at Skydeck was Go successful entrepreneurs? Skydeck has become a key vehicle Overseas, a Yelp-style website for programs abroad There are two roles for the center to play. One is to Can you explain your idea of an East Bay Haas Leads $3.75 Million to accomplish that goal. Marquis started by Mitch Gordon, MBA 12. Gordon moved provide students with courses that help them identify “rent gradient”? Innovation Grant is joined by Professor Toby Stu- into Skydeck from Haas’ previous business incubator compelling opportunities and to understand the stag- I’ve studied geography and entrepreneurship, and art, who left Harvard Business in the basement of the Bancroft Hotel. es of the entrepreneurial process, so they know how I’m a big believer in micro-geographies. What has In another step toward building a thriving School this year to become the “We literally went from the basement to the to get high-potential ventures off the ground. Second, changed dramatically recently is an explosion of entrepreneurship ecosystem, Berkeley- second faculty director in the penthouse,” Gordon quips. “Skydeck gives me more when students have good ideas and the right back- entrepreneurial activity in San Francisco. Venture Haas is spearheading an educational Lester Center’s history and is legitimacy with customers right away.” grounds, we want to do as much as possible to help capital firms like Benchmark are moving offices into program funded by a $3.75 million National now working on revamping the them assemble the resources required to turn those San Francisco. The City is bursting at the seams. Science Foundation (NSF) grant that aims Gordon had the idea for Go Overseas before enroll- school’s gateway entrepreneur- ing in Haas. “The first day I was here I went straight ideas into actual companies, whether it’s formally That has led to very expensive real estate. The to commercialize university research and rent gradient I refer to is that real estate is much less foster innovation. ship course for MBA students. to the Lester Center to get started on it,” he says. “My through Skydeck (see previous page) or informally The three-year grant creates one of three (See Q&A right.) business wouldn’t be where it is today without Haas.” through mentors and our connections in the center. expensive in the East Bay, and it’s not very far away. new Innovation Corps Nodes (or I-Nodes) “The best way to create entre- As long as the climate remains healthy for entrepre- that the NSF is establishing across the preneurial leaders is to give them Springboard for Success How does Skydeck, the new Downtown neurial activity, I believe we are on the verge of a big nation to increase the impact of NSF- the experience of building start- Melissa Millan, MBA 13, who won a spot in Skydeck Berkeley startup accelerator, fit in? push of startups into the East Bay. We need to be out funded research. ups while they are here,” explains in December’s competition, tells a similar story. First of all, the space is spectacular, and it provides in front of that. We need to be generating a lot of the The Bay Area I-Node, which also includes Marquis. “When our MBA stu- “One of the reasons I came to Berkeley was to be in a lot of energy. Its presence is aspirational for our companies that locate here. UC San Francisco and Stanford, is headed dents go back to work, it’s almost Skydeck, to be surrounded by similar-minded people students. I have students who want to do independent by Dean Rich Lyons and Lecturer Steve study projects focused on working their way toward How do you start that trend? Blank. Andre Marquis, executive director of certain they will be innovating following their entrepreneurial aspirations,” says by putting business models and Millan, who founded Androgyny, a company that sells a Skydeck application. Because the Skydeck selection The rent gradient is going to encourage it, but the the Lester Center for Entrepreneurship, cities of Berkeley and Oakland and university ad- serves as node manager. All of NSF’s technologies together in cross- premium women’s dress shirts. panel includes many distinguished investors and I-Nodes will teach Blank’s Lean LaunchPad functional teams. That’s what a Millan also is a testament to the success of the entrepreneurs, Skydeck is a form of imprimatur, ministrators can do a lot to promote the creation of framework to researchers who have startup does. While at Berkeley- Haas School’s entrepreneurship curriculum, and which helps bring attention to early-stage companies. companies, including investing in Skydeck, which the received funding from the NSF or Haas, they get the theory and the Coopersmith’s Workshop for Startups class in partic- Skydeck is one piece of a catalytic process that is university has done. It’s no doubt a start. Department of Energy in the last five years. practice.” ular. She was one of five students who received fund- occurring here—a big and important piece. When students finish here, they want to move Researchers will be required to apply. Because entrepreneurship is ing within three months after taking Coopersmith’s down into the Valley. To the extent that we can a cross-disciplinary endeavor, class and one of two students from his class to be ac- How and why are you changing the MBA get them to stay in the East Bay we will have a Skydeck is similarly a cross-dis- cepted into Skydeck in December. introductory entrepreneurship course? dramatic impact on the local economy. Having ciplinary collaboration of Haas “Our entrepreneurship curriculum prepares our It’s been a very successful course. Students have companies very nearby increases the revolving- and the Lester Center, the College of Engineering, student entrepreneurs to get to that next level, as enjoyed it. The course historically has been structured door feeling of the campus and brings more and the UC Berkeley Vice Chancellor for Research reflected by which teams were most prepared to move to include a business plan component. I would like entrepreneurs and investors here. If we have Office. Students and recent alumni from across Cal into Skydeck,” notes Coopersmith. “Skydeck is a place the curriculum to include a true gateway course in a couple of visible successes, we can have a can apply to work on their startups at Skydeck. But for people to get business done, make connections, which there’s no presumption that you have to have an tremendous effect on the aspirations of people they get much more than free office space: Teams are and take their ventures to the next stage. It becomes a entrepreneurial idea to enroll. Therefore, rather than who are here. I hope Skydeck contributes to that. matched with mentors, gain access to an extended springboard for growth, learning, and success.” have students develop a full-fledged business idea, the We want to get to the point that people students will now use the frameworks in the course to really pay attention to what happens develop a three-slide pitch for a prospective investor. on the Berkeley campus. We If students take a gateway course before they invest need to put ourselves into in fully formulating an idea, the idea that they develop the middle of an entre- will be much better. preneurial ecosystem— In the new course, I will also focus on teaching more than traditionally students what the entrepreneurial process is really has been the case for about because a lot of students think they want to be Berkeley.

Professor Toby Stuart 10 BerkeleyHaas Get Out ... of the Building Haas Lecturer Steve Blank pioneers a new model for teaching entrepreneurship

By Ronna Kelly

When Jon Sebastiani, BCEMBA 11, came to Haas ment (the technique startups use to quickly iterate and Lecturer Steve Blank’s entrepreneurship class with test each part of their business model) and agile devel- only one customer interview, he knew he would be opment (the way startups quickly iterate and test their sent to the penalty box. Blank requires his students products as they learn). to talk to a dozen potential customers every week, or Finally, Blank’s aha moment came when he real- else they can’t participate in class discussions. But ized that instead of just lecturing, he should create an Sebastiani convinced Blank to let him show the class experiential class for students to apply these method- a slide about his one customer interview. The slide: ologies to a real startup. Blank credits Haas with being A $500,000 check from Safeway—upfront payment at the forefront of this new approach to entrepreneur- to sell Sebastiani’s gourmet, all-natural beef jerky, ship by embracing adjunct faculty like him to share called Krave, in Safeway stores. Nationwide. their own hands-on startup experience with students. “There was a standing ovation in the entire class,” “It all started at Haas,” says Blank, who is teaching Sebastiani says. “It was a very cool moment.” Lean LaunchPad to full-time and part-time Berkeley MBA students this semester.

Curing Cancer We now think we Brian Feth, MBA 13, took Lean LaunchPad last year after teaming up with a scientist at Lawrence Berke- know how to teach ley National Laboratory to explore the commercial potential of a new platform to grow cancer cells and entrepreneurs how to test treatments. “Our desire was to sit down and write a business plan before validating what we were doing,” admits ultimately fail less. Feth. “The class really opened our eyes. It’s pretty elementary, but getting out and talking to customers It was also a powerful proof point for Blank’s new is really the only way you can figure out what your cus- approach to teaching entrepreneurship, which he pi- tomer needs are and how a product meets them.” oneered at Haas. Almost a decade after Blank began Each session of Lean LaunchPad begins with teams teaching here, his entrepreneurship class—called presenting findings from the week in 10-minute Lean LaunchPad—has attracted the attention of the updates, followed by a lecture. Blank and a rotating National Science Foundation, which hired Blank to group of VCs and entrepreneurs provide guidance and train teams of research scientists each year. Blank commentary. also has taught the class at Princeton, Columbia, “They’ve seen a lot of technology and can see pitfalls Caltech, and Stanford and trained faculty from the before you would,” explains Feth, whose startup is now University of Michigan and Georgia Tech to teach it based at a San Francisco biosciences incubator. as well. Now, Lean LaunchPad is going viral—with 55,000 students around the world signing up for a Customer Taste Tests free online version last September. Blank calls this crucial process of talking with custom- “We now think we know how to teach entrepre- ers “getting out of the building.” neurs how to ultimately fail less. That’s huge,” says It’s a mantra that Sebastiani took to heart as he was Blank, who has founded or worked at eight startups, refining his jerky startup, speaking to hundreds, if not four of which have gone public. thousands, of potential customers while taking Blank’s class. He surveyed shoppers at Whole Foods. He set up Right: Lecturer Steve Blank Putting the Cart Before the Horse a samples booth at wine and food events, asking people requires his students to Lean LaunchPad traces its origins to the Customer who said jerky was “horrible to eat” if his would change “get out of the building” to Development course that Blank began teaching at their minds. speak with customers as Haas in 2003. In the course, Blank taught a formal “We had so many different pivots during the class,” they build their startups. says Sebastiani, noting that was despite his experience Four of the eight startups methodology for searching for a business model, he has founded or worked which he developed after observing that few business working in his family’s wine business. at have gone public. plans survived first contact with customers. Blank also continues to pivot with Lean LaunchPad. “It dawned on me that the plans were a symptom of A nonprofit called Startup Weekend is now working on a larger problem: We were executing business plans combining the online version of Lean LaunchPad with when we should first be searching for business mod- with local mentors and facilitators to teach the course els,” Blank explains in his prolific blog. “We were put- around the world. ting the plan before the planning.” “We’ll be teaching in 109 countries next year,” says The course evolved to include customer develop- Blank. “This is a pretty good beginning.” 12 BerkeleyHaas Winter 2013 13 PHOTOGRAPH BY Noah Berger Risk Takers

Some of the Haas Alumni Network’s top entrepreneurs and venture capitalists share their challenges, insights, and advice on navigating the risks inherent in starting a new Dot-com Lessons Kevin Brown, MBA 96, The Chicken or business. Do Your Homework is CEO of Redwood City, the Egg? Noah Doyle and Jed Katz, Calif.-based Coraid, which Ted Sorom, MBA 08, is Don’t Fall in Love both MBA 96, are managing develops data storage prod- founder and CEO of Rixty, a Nick Sturiale, MBA 00, a partners at Javelin Venture ucts for large businesses Contrarian with Kids payment system for online Mother Knows Best Dating Pivot general partner in Ignition Partners. Doyle co-founded and made the Wall Street Taking on Big Guys Rebecca Lynn, MBA/JD 08, gamers. Rixty’s investors Medicine in the Cloud By Kim Girard Nick Triantos, BCEMBA 07, Alex Mehr, a former Partners, started his career MyPoints and directed the Journal’s 2012 “Next Big is a partner at Morgenthaler include Haas alumni Noah Elise Singer, MBA 10, a geri- and Bill Snyder Eric Keller, MBA 77, COO of a former software engineer scientist at the NASA Ames with Sevin Rosen Funds enterprise product line of Thing List.” Brown was also Ventures and previously Doyle and Jed Katz, both atrician and family doctor, Kleiner Perkins Caufield & at Apple and venture Research Center, took a and later joined The Carlyle Google Earth and Maps. instrumental in developing worked in product MBA 96. is the founder of Share the Byers, is a board member of investor, is CEO of ionGrid, break from earning his Group as co-head of its Katz founded Rent.net and three other tech companies: development at Procter & Visit, a videoconferencing Shutterfly and the former which provides a platform Berkeley MBA to co-found Silicon Valley office. Most difficult entrepre- Move.com and worked as Kidaro; Decru; and Inktomi. Gamble and marketing at care coordination platform CEO of Movaris, which to securely download and serve as co-CEO of neurship challenge: It was a venture capitalist with online credit card company Advice for budding in the cloud that allows Most difficult entrepre- provided software for CFOs and share work-related Zoosk, a social network for the classic chicken and DFJ Gotham Ventures in NextCard. entrepreneurs: The whole physicians, patients, and neurship challenge: At to manage governance, risk, dating in more than the egg. We needed retail New York. documents on iPads. exercise is to create a family to communicate and Inktomi we had developed and compliance. Getting started in venture 70 countries. distribution to get gaming Big pivot: We presented learning engine—learning Getting access to VCs: collaborate. capital: I wasn’t looking for companies to work with us, our core technology for Web Movaris challenge: We had to banks and to the White Most difficult entrepre- what creates a market and JK: Use your network. It’s a career in venture capital. but the gaming companies Aha moment: My father search, but we realized to prove ourselves in the House, and it became very neurship challenge: Every what creates a team that easy to find someone who I met (Morgenthaler part- expected us to already have was sick but lived far away. that the market for online marketplace. I went on clear that we had to change day I think about how I can service a market. knows us and can make a ner) Gary Little while I was retail distribution. We solved I was finding out critical advertising had not devel- sales calls. Customers’ IT direction. The skill set was can recruit the smartest warm introduction. Be sure at Haas, and he asked me VC mistakes: Sometimes it by going to the gaming information after the fact. oped enough to support departments had a strong around collaboration, but people. Instead of hiring too your pitch has a clear ex- if I wanted to come on at I let my relationships with companies and telling them The reality hit me in the desire for a single software now we’re focused on secu- many, we are very selective. ecutive summary and don’t the company and attract Morgenthaler for the sum- people blind me to the we were in discussions face: In today’s health care solution, like Oracle or rity. Pivoting the customer try and tell us how much additional investors. We piv- mer. I knew the venture We’ve found that the most reality of their companies. with Coinstar (a company system, you are just not SAP. The uphill battle was messaging was the hardest. money we’ll make. oted—hard. Leveraging our world from NextCard, but effective way to do this is to Sometimes I fall in love with that lets consumers trade involved if you aren’t there. in convincing them to use ND: Do your homework; see technology, we developed When to seek VC funding: I didn’t know much about have our current engineers a CEO or tech founder, but change for online gaming I was already using Skype another tool. The bar was what we’ve done and find a second application that Taking VC money is a neces- what it was like to be in refer people they know. We the market is not buying vouchers), and told Coinstar to talk to my in-laws in high. We had to come in the connections. focused on data caching and say, “I can help you sary evil. You do it when venture. But I loved working incentivize them to do this. what they’re selling. Admit- we were talking to the gam- Venezuela and WebEx for and content delivery over your conviction about what with entrepreneurs. When ting that is a very painful ing companies. Common mistake of work. I thought, “I can’t do solve this much faster and When we started, Big pivot: moment. entrepreneurs: anything like this now to the Internet. It was a risky do things you simply can’t you’re building is strong I graduated, they asked me Big pivot: When we started, the company that became ND: Underestimating communicate with my Dad’s decision, but it paid off. We do with your enterprise enough—and to accelerate to come on full time. Hottest industries: Big we were aiming at a teen- your path. A lot of people get Zoosk had nothing to do the cash they’ll need and doctor at a time when it grew to over $200 million in software system.” Most successful invest- Data is hot because it age market, which had no money to figure out what with dating. It was about overestimating the ease of matters most. I can solve revenue in a few years. ment: My first investment, creates a previously other way to pay for games. Common mistake of they’re going to do. But the market research. We growing a business. this problem.” Lending Club, in Q1 of untapped source of insight Because we asked for Decision you regret most: entrepreneurs: The biggest developed a multimedia JK: Hiring B players. best money goes to people into running a business. birthdates when custom- Inktomi went public in 1998, challenge for young com- 2009. We provided credit to Advice for budding entre- who show a clear path and polling widget that could Managing and protecting ers signed up, we soon Do not hesitate a frothy time. Our stock panies is getting the team borrowers when credit was Hottest industries: preneurs: way to exit. There’s a big be embedded in a blog or intellectual property when realized that many were Big Data. There’s enor- to try out your idea. What price shot up well past right. One of my partners tight. The company has con- JK: difference between raising Facebook page. We got everyone is using mobile adults. So we made sure mous demand for applica- you learn by doing is hard what fundamentals could says great teams can take tinued to grow, and today it money to survive and rais- some traction, and then as technology is another. that our marketing did not tions that help firms get to describe, it’s so dramatic. support. We felt pressure mediocre ideas and make has $1 billion in loans. Doing ing money to grow. a test we made a Facebook There are security, legal, turn off people in the 18- to the most out of their data Get validation with custom- to expand; we added units; them great. Mediocre teams a credit deal during the and compliance issues to 35-year-old market. stores. We’re also investing ers. The more you talk about we acquired others as we will struggle even with great Landing a VC meeting: credit crisis is a little crazy, app, sort of a poll that asked manage. in security and education your idea the better. tried to live up to Wall Street ideas and great products. Don’t go to the top for your but I thought it presented if people are “hot or not hot.” Getting access to VCs: software. expectations. We overex- first meeting. Go to your an enormous opportunity. It got a huge number of hits Is the business plan dead? People think you can walk Common mistake of Is the business plan girlfriend, roommate, or ND: There are also opportu- tended. We shouldn’t have Work-life balance: I recently right away, and we realized It’s not dead but gravely into a VC’s office and ask for entrepreneurs: Not dead? I wouldn’t write a big mom. Let them tell you, “I nities in signal processing tried to grow that fast. hosted an event for women that social dating was a big injured. The notion of $5 million because you have effectively using their time. business plan. The key is don’t understand what the to enable programmable in venture in Silicon Valley need, a potential market. taking months and months a good idea. But you have Taking meetings simply to Common mistake of whether potential investors heck you are talking about.” magnets. and created a group of to write a document to have users and a real network is a big time sink. entrepreneurs: People tend will believe in you and your If Mom doesn’t understand Advice for budding idea and that you have female executives on the gets trumped by running product. Is the business plan If I sit down for an hour to to not raise enough money why your company matters, entrepreneurs: Not some traction. You definitely Peninsula. We talk about experiments with slimmed In the Valley, it’s all about dead? work it’s actually moving early enough. If you don’t, the VC won’t either. everyone can be an want to have your story work-life balance. I always down versions of the idea. the network. You have to JK: The business plan as things forward. Have clear entrepreneur. However, it you don’t have a margin for together, something that’s Final word: A lot of inves- say I don’t have a wife—I It is about testing early have a warm introduction. we learned it 15 years ago boundaries: Between 5:30 the unexpected. If you get in compelling, but investors tors have told us we should have a super-supportive benefits everyone to try iterations of the idea and Take advantage of the Haas is dead. You still need an and 8 p.m., unless I am in a trouble that way, it becomes are looking for people who go do this or that. I don’t husband. But at the end of and see if it is you. Try it for seeing if the market likes network; I never would outline and a strategy. You meeting or travelling, I am harder to raise additional are young and innovative, listen to any investors. I the day the kids still want a limited time and see if it it before developing a have gotten off the ground need a vision of where your with my family. Then I go capital later on. not detailed business plans. listen to customers. mommy. works. finished plan. without it. company can go. back to work.

14 BerkeleyHaas ILLUSTRATIONS BY THOMAS POROTOSTOCKy Winter 2013 15 between the two events, Taylor arranged for the evacu- Despite Argo’s inaccurate portrayal of the Canadians, ation of 850 Canadians from Iran—”a tremendous feat all agree the film is true to the tenor of the times. “The of organization,” as Canada’s Department of Foreign Af- early scenes were vivid,” Pat says of the takeover reenact- The Accidental Spy fairs later put it. ment; she worked just blocks from the U.S. embassy. “It Kenneth Taylor, MBA 59, plays a major role in the Iran hostage crisis and the By the time America allowed the ailing, exiled Shah brought me right back to that day.” into the country to be treated for cancer in October 1979, In addition to risking his life to help the six U.S. diplo- Oscar-winning movie Argo anti-U.S. sentiment was uncontainable. When the follow- mats during his time in Iran, Taylor also helped the CIA ers of the Ayatollah Khomeini overran the U.S. embassy plan Operation Eagle Claw, the aborted U.S. Delta Force By Sean Elder on Nov. 4, 1979, it was after months of angry protest. attempt to rescue the 52 Iran hostages. The six Americans who slipped away from the em- “With Eagle Claw, we were actually actively involved bassy as others were being captured and blindfolded 10 hours a day setting out tactical moves for the comman- were lucky: The consulate building they were work- do raid, under guise of the embassy,” says Taylor. “That’s ing in was surrounded but not taken over, and by the pretty serious stuff, or would have been seen as serious time they escaped, it was pouring rain and the street stuff to the Iranians.”

It was not the most provocative speech in Berkeley’s his- [in the rescue] and, according to the movie, we tory, but Kenneth Taylor’s 1980 Charter Day address is were incidental,” he says. remembered for its reception. The former Canadian am- bassador to Iran had just left that post, after helping six From Debates to Discos U.S. diplomats escape the fate of 52 other Americans be- Kenneth Taylor didn’t set out to be a diplomat. ing held hostage by student revolutionaries. After getting a general arts degree at the Uni- The taking of the U.S. embassy had been both a culmi- versity of Toronto, the Calgary native went nation of anti-American feeling in Iran and the beginning to Berkeley to get an MBA and had what he of anti-Iran feelings in the U.S. describes as “a marvelous two years…. It was So while Taylor, MBA 59, was being hailed as a hero an open campus; what best illustrated that is in the rest of the United States, Berkeley police were that there were two booths near Sather Gate, expecting protests from Iranian students and their one pro-Batista, one pro-Castro. Take your supporters, as well as counterprotests, at Charter Day. choice!” Rather than cancel Taylor’s address, the authorities At Berkeley he met Pat, a fourth-generation decided to give the Berkeley alum a bulletproof vest to Chinese-Australian microbiologist who was wear under his gown, as well as a phalanx of undercover completing her doctorate while working as bodyguards similarly attired. Putting on the body armor an associate in the School of Public Health, beneath his garb, one of the cops announced, “I only dancing with the Oakland Light Opera Ballet graduated from high school and now I’m a full univer- Company, and playing violin with the Uni- sity professor!” versity Symphony Orchestra. They married at the Anglican Church near their old home at the International House (which will award them I-House Alumni Couple of the Year at its “I couldn’t find spring 2013 gala), shortly after Taylor got his first Canadian government post to Guatemala. anybody who said, “Today you’d get a list of posts, put your preferences, was deserted. They spent the next few days moving Although some Canadians did not like one of their they’d talk to the ambassador,” says Taylor. “In 1959 you between temporary hideouts before calling a friend, diplomats working with the American CIA, Taylor says In 1981, Canadian ‘Be careful: Two years went where you were told.” John Sheardown, head of immigration at the Cana- he didn’t need a lot of persuading. “They asked me and I Ambassador Kenneth Even his choice of career was rather accidental. “I dian embassy. said yes. To me—how do I say this without being trite?— Taylor receives the wanted to work internationally and there weren’t many For the following three months, the six divided their it seemed the right and responsible thing to do. The U.S. Congressional Gold Medal from now the Shah is jobs available,” Taylor recalls. time between Sheardown’s and Taylor’s houses. They didn’t have anybody there.” from President Ronald Reagan. In 2012, Taylor Those were tumultuous times in Guatemala—a U.S.- played board games, watched the news, and drank backed coup in 1954 set the stage for the civil war that Second Act chats with actor-director going to be deposed.’” what booze remained, while the Canadians made Ben Affleck about his began in 1960—and the small office there covered all of plans for getting them out of the country undetected. Upon his return to North America, Taylor was hailed a movie Argo. Central America, so Taylor did get to travel a lot. After hero. He was awarded the Congressional Gold Medal and No shots were fired during the ceremonies, Taylor Guatemala Taylor was sent to Detroit, Karachi, London, The Hollywood Option given the keys to New York City, Los Angeles, San Fran- says today, although “halfway through the thing people and then Iran, considered a plum assignment at the time. On Jan. 2, 1980, the CIA sent Tony Mendez (Ben Affleck cisco, Dallas, Las Vegas, and Kansas City. His own coun- started burning flags—U.S. flags, Iranian flags. I figured Business between Canada and Iran was booming, in Argo) to Ottawa to help plan the houseguests’ “exfiltra- try made him and Sheardown (and later their wives) Of- the best thing to do was to keep on talking. Nobody cared thanks to what Taylor calls “the mutuality of oil inter- tion” from Tehran. It was Mendez who came up with the ficers of the Order of Canada, and later appointed Taylor what I was saying anyway.” ests”; the discos were open all night; the Shah was still idea of passing the six off as Canadians in Iran scouting Consul General in New York. Such self-deprecation is the norm for the foreign- in power. “Iranians love to entertain,” says Taylor, and he locations for a sci-fi flick. Mendez specialized in creating In 1984, Taylor left the Canadian Foreign Service after service veteran who during the early months of the cri- and his wife were no slouches, either. “There were any “cover legends” for CIA operatives and sneaking them almost 25 years and began a second career with Nabisco sis found himself in what he has described as a “Walter number of attractions, and I didn’t meet anybody who out of tight situations. Argo is based on Mendez’s 1999 Brands, which became RJR Nabisco. “Seven years later Mitty world.” As both a Canadian diplomat and a spy for saw it coming. People who had been there for years— book, The Master of Disguise, and a 2007 Wired article. some of us tried to take the company private, and we lost the United States, he believes his role in the escape of the journalists, bankers, diplomats, Iranians—I couldn’t find The film Argo’s focus on the Hollywood Option (as Men- to [Henry] Kravis,” Taylor says. six is underplayed in Argo, Ben Affleck’s slightly fiction- anybody who said, ‘Be careful: Two years from now the dez called his plot) diminished the role of the Canadians. That battle, recounted in Bryan Burrough and John alized film version of the CIA’s contribution, which won Shah is going to be deposed.’” “We were not innkeepers!” says Taylor. “We did ev- Helyar’s Barbarians at the Gate, was a different sort of best picture in this year’s Academy Awards. But after erything: We provided the passports, the documents, the hostile takeover. “I’ve been through two revolutions, one a highly publicized meeting with the director-star Explosive Protests birth certificates, the credit cards—their identities. Tony political and one corporate,” Taylor says. “And there’s a (and a rewrite of the movie’s final postscript), Taylor is, The speed with which things changed in Iran seems had spent time in Hollywood schmoozing with people. big similarity because nobody can predict the outcome.” well, diplomatic. stunning, even now in the wake of the Arab Spring. By the “While we were [with the escapees] three months in beginning of 1979, the Shah had left the country; in Feb- A longer version of this article appeared in the fall issue “Ben Affleck is a very affable guy. We got along just Tehran, he comes out for a day and a half and in that time of California magazine. fine, despite the fact that the CIA was a very minor player ruary 1979, Ayatollah Khomeini returned from exile. In was totally within our cocoon,” Taylor adds.

16 BerkeleyHaas Winter 2013 17 In the Back In the Back

Read “Three Lessons for Today’s Marketing and Sales Officers” by Marc Singer, BS 86, in Forbes: Your Haas Network onforb.es/LV2APi.

QUESTION THE STATUS QUO Just Doing It business director for was really the beginning of NIKEiD. “I deal with cus- my interest in learning to at Nike Europe tomization: Consumers run a business.” Michelle Wald, BS 03 can select their own per- His education contin- Prescription NIKEiD Business Director, formance options, colors, ued as he worked his way Nike Europe, Amsterdam materials, and print their through Berkeley at a bike for Growth own names on products,” shop in his native Walnut Taking an Israeli chain Wald explains. Creek. But he didn’t fully Despite her hectic job, appreciate the value of over the Great Wall Wall still finds time for his Berkeley undergradu- sports. “I play basketball, ate business degree until Lior Reitblatt, MBA 88 soccer, and run a boot- he began his MBA at CEO, Super-Pharm, Tel Aviv camp on the weekends in Stanford. ‘My experience Amsterdam’s Vondelpark.” at Stanford really made Lior Reitblatt has shown the determination of David in his two- Wald credits her me appreciate the quality decade campaign to expand Israel’s largest drugstore chain. Berkeley-Haas degree of the teaching at Berkeley While doubling sales of Super-Pharm every five years, with providing the founda- since it prepared me so Reitblatt has taken on such goliath challenges as managing tion for her work, while well for the Stanford MBA during war and navigating government hurdles in China. Huddled in a bright red sports helped her master program,” he says. Reitblatt rose to CEO at Super-Pharm five years after joining overcoat, Michelle Wald the art of juggling. “Playing Singer joined McKinsey the company directly after earning his Berkeley MBA. A family- sinks into a brown leather sports in college taught after earning his MBA. In oriented culture attracted him to Super-Pharm, which unlike arm chair in the lobby me an awful lot: discipline, his current role, he gains U.S. drugstores draws the majority of its sales from high-end of Amsterdam’s swanky time management, team the greatest satisfaction Conservatorium Hotel. A cosmetics and perfume. The company, owned by a Canadian work, and commitment. helping his clients— native of Sunnyvale, Calif., family, is sometimes called the “Nordstrom of Israel.” That certainly helps when leaders in a variety of she has acclimated to “It’s a $1.2 billion business, but with the compassion, managing schedules in industries—succeed as Holland’s soggy climate— celebration, and happiness of a family,” Reitblatt says. the real world.” individuals as he advises and culture. Like the Reitblatt has fostered that culture while confronting unique them on all aspects of Dutch, she cycles every- challenges in Israel, where Super-Pharm has 182 franchise marketing and sales. where. Sports, after all, stores and is the nation’s largest employer of Arabs. One major Digital-Age No surprise, rapidly have long been an integral challenge came during the Second Lebanon War in 2006. evolving digital channels part of her life. Marketer “Rockets were falling on the cities and the stores. Everyone drive much of Singer’s Fresh out of school, Marc Singer, BS 86 was running to the safe room, including customers,” Reitblatt work. In 1999, he co- Wald first joined McKin- Director, Marketing & recalls. “Jewish customers started to curse because Arabs were authored the book Net sey & Co. “Consulting is Sales Practice for the in the room. And then Jewish employees protected the Arab Worth, which examined all about solving busi- Americas, McKinsey & employees. It was a very sensitive situation.” the Internet’s impact on At the end of the war Super-Pharm showcased this ness problems. And I love Co., San Francisco puzzles,” she says. marketing. Today, most camaraderie at its annual convention through a video with large organizations are interviews of Arab and Jewish employees. “On one hand, we After a few years, McKinsey consultants are concerned about their so- take out politics from the discussion,” Reitblatt says. “On the cial media strategy, which other hand, we sometimes have to deal with issues that result expected to gain industry too often is a collection of from politics, like this war, and not let them get between us.” experience. Wald, who disjointed tactics, Singer As if such challenges at home weren’t enough, Reitblatt has played basketball and field noted in a Forbes article been leading Super-Pharm through expansion abroad. hockey for Cal, jumped on last year (visit onforb.es/ Most European countries allow a single company to own a job opening she spotted LV2APi). only one to three pharmacies. But Reitblatt and his team found at Nike. “Consulting and Instead of using social Poland offered a large enough customer base—roughly 40 sports. It seemed a great media just because million—to justify the cost of jumping regulatory hurdles there. fit,” she says. everyone else is, Singer After overcoming obstacles to open one store and then facing Nike agreed: She soon says, a firm’s tactics the same obstacles for a second store, the Polish government found herself at their Long before Marc Singer should be anchored in passed a law saying a company could own only one pharmacy. global headquarters in got to Berkeley, he had overall strategy, whether “We had to start a full campaign to change Polish policy that Oregon, working as a learned some of the most it’s a retailer trying to involved the Canadian ambassador; Shimon Peres from Israel; global strategic planning important business les- and Ronald Lauder, of Estée Lauder,” Reitblatt says. The law analyst on everything from sons of his life—lessons entice existing customers was changed back in 2003, and today Super-Pharm has 43 strategies for lacrosse to he still applies as the into new categories or a stores in Poland. portfolio management of leader of McKinsey’s mar- luxury hotelier trying to Super-Pharm faced similar fits and starts in China, basketball brands. keting and sales practice earn repeat business from which limited foreign ownership of pharmacies, and is now After five years with for the Americas. high-end clientele. remodeling a chain of drugstores it bought in Beijing. Nike, Wald moved to His father was a very Indeed, that lesson— Where does Reitblatt get his determination to grow? “From Europe to work on the successful contractor but market strategically, not living in a small country with limited potential,” he says. “Growth footwear giant’s digital struggled with manage- ad hoc—sounds surpris- is extremely important to keeping a young spirit at the company commerce initiatives ment. “His management ingly similar to one he and offering your people new opportunities.”–Ronna Kelly there. At Nike’s European style was sort of ad hoc,” began to learn working headquarters, she is now Singer remembers. “That with his dad decades ago. 18 19 BerkeleyHaas PHOTOGRAPH BY RONEN GOLDMAN Winter 2013 In the Back In the Back Your Haas Network in South America

banking firms, ultimately From Farming Colombia. CONFIDENCE WITHOUT ATTITUDE holding the top post— An environmental to Finance general manager­­—of economist by training, Ismael Benavides, Banco Internacional de Guzmán started her career MBA 67 Peru for 14 years. in Bogotá’s city hall and the Former Minister of Benavides was Colombian Environment Economy and Finance, appointed minister of Ministry. But Guzmán’s High-flyer in Peru Lima, Peru fishery in the ’80s, minister passion had always been of agriculture from 2007 to urban renewal, so in 2007 Taking off from Consulting 2008, and then minister she started her own of economy and finance planning and redevelop- Nicolás Goldstein, MBA 03 from 2010 to 2011. To raise ment firm, Urbia. CEO, LAN Perú Peru’s profile and Guzmán knew she Lima, Peru trustworthiness as a needed more training. financial hub, Benavides That summer she took an Nicolás Goldstein prizes nothing more than open dia- promoted national and architecture course at logue with the small army of 4,000 men and women that foreign investment and Parsons School of Design he oversees as general manager of LAN Perú, a major sub- issued bonds in the in New York City. “My mom sidiary of LAN Airlines that operates a fleet of 32 planes international market. was right,” Guzmán says, “I in and out of Peru. Take a town hall meeting with 600 em- “Our hope was to usher was horrible. But I learned ployees in December: Instead of making a presentation, A career in politics wasn’t Peru’s economy into an what architects do and Goldstein decided to use a talk-show format to promote part of the plan for Ismael era as a force in a new how they do it, and that is conversation and let folks have some fun while voicing Benavides, a man born into market. The country’s just important because I now their opinions. one of Southern Peru’s getting started in that work closely with “Although I ultimately answer for anything and every- most well-known regard,” he says. architects in Bogotá.” thing that happens with LAN Perú—from operations to entrepreneurial families. Now retired, Benavides An MBA in the United HR to fleet maintenance to career advancement for our He expected to take over has returned to his first States was her next step, call center employees—I find that opening myself up to his family’s farm, where love: agriculture. “We have while Urbia began laying hearing my staff’s ideas makes me a more effective lead- he would oversee the a new farm in Pisco, where the groundwork to er,” Goldstein says. “I have had a lot of experience to learn production of cotton and we grow asparagus, citrus, revitalize two derelict that everyone has something valuable to offer.” grapes for pisco, a national and grapes and produce areas in downtown That experience includes serving as LAN’s CEO of in- liquor. The 1968 military pisco. But I maintain Bogotá. Guzmán began ternational operations for South America before he be- coup, however, sent him interests in banking as scouting part-time came CEO of LAN Perú last summer. “My previous title down a much different well as politics.” programs all over the sounds much grander than the one I hold today, but I di- path, leading to top bank country, but she loved rectly oversaw only the commercial and strategic aspects posts in Peru and abroad Bogotá Builder Berkeley. “The atmosphere of the business. I didn’t oversee operations, finance, or and three ministerial was amazing, so full of HR, and I had a staff of almost 100,” says Goldstein. “I now Zulma Guzmán, appointments. life,” Guzmán says. define business domestically and operate our domestic, BCEMBA 12 “I had always wanted to She devoured all the President, Urbia SA South American, and international flights.” Following go into agriculture, but we real estate electives Bogotá, Colombia LAN’s merger with Brazil’s biggest airline, TAM, last year, lost it all,” Benavides says, possible, and audited he now manages TAM’s operations in Peru, too. remembering the land architecture classes at Before joining LAN in 2009, Goldstein worked as an as- reforms that followed the Columbia, where she won sociate principal at McKinsey & Co., Accenture, and Volk- coup. “I studied agriculture a real estate competition swagen. Those positions took him all over South America, at the Universidad Agraria based on an idea for to the United States, and as far as Spain and Bangladesh, in Lima and at a small school housing next to Los working and living in more than six countries. college in Alabama. Then Andes University in When McKinsey offered to pay for his MBA, Goldstein my father encouraged me downtown Bogotá. The saw it as opportunity he couldn’t pass up, especially be- to get an MBA. That’s how I university is now in the cause he had his heart set on Berkeley. “I asked around the ended up at Berkeley.” process of approving office where my colleagues had gone for their master’s and Berkeley in the 1960s the project. I remember this one man had the biggest smile when he demanded students keep “When I started talked about the university,” he says. “Berkeley afforded me an open mind and Zulma Guzmán’s mother university, no one even incredible opportunities for growth on and off campus.” question the status quo, forbade her from going thought about leaving During his time in Berkeley, Goldstein taught business Benavides says. “Later on, into what she considered their parents’ homes,” she administration classes to undergrads and speech leader- to be able to change things the frivolous field of says. “But Colombia’s ship to MBA students, worked as a Haas ambassador for in Peru, which is quite architecture when she become Americanized: international students, and landed a summer internship conservative, that way of started college, but now Kids leave home and at Goldman Sachs. thinking was an asset.” Guzmán is about to many come from other “I learned there are a lot of ways to do business, with a After graduation develop the first student cities. So it makes a lot lot of different people, and to enjoy the journey as much Benavides worked for housing project in her of sense to have housing as the destination,” Goldstein says. “It comes down to Citibank in New York and hometown of Bogotá, there.” people. After all, that is why we are here.”–Martin Haro for private South American PHOTOGRAPH BY MILENA CARRANZA 20 BerkeleyHaas Winter 2013 21 In the Back In the Back

Learn more about the Young Entrepreneurs at The Campaign for Haas Haas Program at haas.berkeley.edu/yeah.

ASK THE DONOR Upcoming Events Grooming Young haas.berkeley.edu/events Land of Wine and Banking Entrepeneurs Berkeley Angel Blending Three Businesses Network David Eckles, MBA 73, gives $1 million to boost Haas programs for April 10 under-resourced youth Palo Alto Vic Trione, MBA 70, has cultivated success in three closely inter- Cal Athletics and Cal Performances. twined industries in Sonoma County: wine; real estate; and banking. “YEAH has been a very, very After earning his MBA and serving in the Navy, Trione and his brother, successful program. It has impacted MBA Reunion Mark, co-founded a real estate development company. As they bought the lives of a tremendous number of Weekend and sold land, they began planting and selling grapes and eventually inner-city youth, some of whom have April 25-28 launched their own Trione label. In 1983, they joined a third partner never ridden BART, don’t know how Berkeley to open Luther Burbank Savings, a local bank with profits for 30 years, to use an ATM, or don’t know where eight branches, and a new Santa Rosa headquarters. Trione recently their next meal will be from. They need established a fellowship to help Haas attract the most talented stu- a helping hand, and this program Annual Alumni dents and assist them in covering the costs of an MBA. provides that,” says Eckles, who was Conference recruited by former Dean Ray Miles to April 27 How did you get into real estate? serve on YEAH’s first board in 1997. Berkeley After my sophomore year in college, I started selling real estate. “The new Office of Pre-College I graduated from Stanford with one more year of ROTC and con- Programs will better integrate YEAH tinued at Berkeley. After getting my MBA, I served two years in the into the undergraduate curricula Navy on an ammunition ship off the coast of Vietnam. When I got and give it greater visibility to enlist Haaski Golf out of the Navy, I interviewed for a training program with a large corporate sponsorships in regards to Tournament bank. They wanted me to commit to two years, but I was anxious after-school programs and summer to get out on my own. So I started Vimark with my brother (a UC May 13 jobs,” Eckles adds. Oakland Davis agricultural economics graduate). Students who participate in YEAH It was just the beginning of the vineyard orchards. We bought Haas alumnus and longtime Berkeley programs typically are the first in small parcels of prune orchard, took out the prunes, sold some, booster David Eckles, MBA 73, has their families to attend college, live in and then refinanced. At the same time we began developing given $1 million to the Haas School low-income households, attend public single-family residential projects in the Sonoma County area. Alumni to expand its successful mentoring schools, and earn average grades. The We provided venture financing for home builders in Northern program for under-resourced youth. program boasts an impressive record, Weekend in California. Eckles’ gift creates an endowment with 100 percent of students who London How did wine enter the mix? and provides funding for startup complete the program graduating from May 31-June 2 We started selling most of our grapes to Geyser Peak Winery. In operations for the new Office of high school and going to college. London 1982 the winery came up for sale. The owner made us an offer Pre-College Programs in the school’s To develop new programming, the we couldn’t refuse. The hard part was turning the reputation of Undergraduate Program. The mission of Office of Pre-College Programs and the office is to create a stronger, clearer Undergraduate Program staff are Homecoming the winery around. When we bought it, it was selling a four liter October 4-6 wine in a box. We concentrated on premium wine to enhance path to college, and Haas in particular, teaming up with Haas Senior Lecturer Berkeley the reputation. for under-resourced youth, building on Sara Beckman to employ techniques the success of the school’s 23-year-old from her MBA-level Problem Finding How about banking? Young Entrepreneurs at Haas (YEAH) Problem Solving course. 12th Annual I was always interested in finance and became a founder and mentoring programs for middle school MBA students will lend their director of Sonoma County Savings in the mid-1970s. I saw and high school students. YEAH will expertise this semester when their Haas Gala that a local company who knew the market and was nimble and be one of several programs operated Design and Innovation Strategy Club November 15 responsive would have a niche. In ’83, I hired a president and under the new office. will hold a one-day open innovation San Francisco we opened in October with seven employees. We put a big ad in Eckles’ gift also is creating a workshop to attack this question the paper for a 10 percent, six-month CD. Can you imagine that $100,000 Diversity and Social Impact for YEAH: How can we equip under- now? Fund for smaller projects proposed resourced young people with skills, by different Haas School units and information and opportunities to Big Game What are the qualities of a successful entrepreneur? student groups to enhance the succeed in a world of college and November 23 A good entrepreneur is creative and willing to take a chance. diversity of the Haas community. beyond? The goal is to launch a few Palo Alto First you should do your homework but then act quickly and Eckles is president of the Blueprint pilot projects in fall 2013. decisively. You should also surround yourself with smart people for Communities Foundation, a private “Undergraduate and MBA students You don’t need to but keep control. And above all else, persevere. foundation providing micro-grants already serve as YEAH mentors, but be in the Bay Area to How did your father, Henry Trione, BS 41, also a very to individuals and small nonprofit we believe there are many other continue learning from successful businessman, influence you? organizations in need. He is also a ways we can tap their knowledge and Berkeley-Haas. Integrity was the most important thing he taught us. He taught retired founder and CEO of Helm enthusiasm,” say YEAH Executive Remain a “Student us to do the best with what you have to work with, and work Financial, one of the largest privately Director Jennifer Bevington. “David Always” online through hard. He also said, “Give back to the community and the institu- held rail equipment lessors in North Eckles’ generous gift enables us to work videos of faculty tions that helped shape your success.” America. In addition to giving to YEAH, more closely across Haas to expand our and speakers at he has been a generous supporter of work with under-resourced youth.” insights.haasalumni.org.

22 BerkeleyHaas Photograph by KARL NIELSEN Winter 2013 23 In the Back In the Back

Get involved with an alumni chapter in your area: haas.berkeley.edu/alumni/ Haas Worldwide Events community/chapters.html.

EVENT All-Alumni Conference Haas Gala 1 Patrick Awuah, MBA 99, founder of Ashesi University, and Dean Rich Lyons. 2 Janet Yellen, Federal Reserve vice chair and Haas professor emeritus, with JoAnn Dunaway, MBA 92. 3 HAN Silicon Valley Chapter of the Year. 4 Ann Hsu, MBA 98, with her 1 2 3 4 Miles Service Award. 5 Holly Peth, Michael Hegseth, Danielle Bortoli, all BS 10; guest Daniel Drexler; Brian Collins, BS 10; and Alex Kaplan, BS 10, below. 6 Maiken Moeller-Hansen and Emily Walling, both MBA 08. 7 Barbara Desoer, MBA 77, and Marc Desoer, MBA 76. HAN SF Coolest Startup 8 Adele and Doreen Bloch, BS 09, with chapter President 5 6 7 8 Aaron Mendelson, MBA 02. 9 HealthyOut CEO Wendy Nguyen, BS 02, Coolest Startup of the Evening. Las Vegas Chapter 10 Theodore B. Lee (seated), JD 59, MBA 66, receives the 2012 Las Vegas Chapter Alumnus of the Year Award. Standing: UC Berkeley Major Gifts Director David Nakayama; Devon Wilson, BS 11; Doris Lee; Dan Asera, BS 69; and Nick Thorsch, BS 05. 9 10 11 12 >play Conference 11 Keynote speaker Shiva Raja- raman, director, Google/YouTube. 12 Co-chairs Elsita Meyer- Brandt and Gilad Bonjack, both MBA 13. Old Blues Luncheon 13 Bill Callender, BS 52, and Ronald Richards, BS 49. 14 Irwin Gibbs, BS 47. 15 Mimi Knox, BS 50; Gus 13 14 15 16 Perscheid, BS 50 (Engineer.); and Noreen Perscheid, BS 49. 16 Leo Helzel, MBA 68, holds a photo of Haas presented in honor of his 95th birthday. 17 Deans Ray Miles, Earl “Budd” Cheit, Rich Lyons, and Bill Hasler. 18 The California Golden Over- tones entertain with a Cal song. NY Chapter Relaunch 19 Stefanie Fischel, MBA 00, and Bruce Kirton, MBA 91. 17 18 19 20 20 Jeanne Washington, MBA 00, and Gary Duong, MBA 09. Silicon Valley Networking 21 Sam Filer, MBA 12, and And the Band Played On Arun Shekar, EWMBA 12. 22 Maya Tobias, MBA 14; and Celebrating Haas at the Gala Tammy Guo and Molly Bode, The Cal Band made an energetic surprise appearance at the 11th emeritus; Leading Through Innovation Award Recipient both MBA/MPH 14. 23 Tara English, MBA 13, annual Haas Gala Nov. 9 in San Francisco. The dinner honored Patrick Awuah, MBA 99, founder of Ashesi University in Ghana; and guests. individuals in the Haas community who exemplify the school’s and Raymond E. Miles Service Award Winner Ann Hsu, MS 91, 24 Brad Layous, MBA 12, and Defining Principles: Business Leader of the Year Janet Yellen, MBA 98, CEO of Rivalwatch (Shanghai) and president of the 21 22 23 24 Maya Pandya, MBA 11. vice chair of the Federal Reserve Bank and a Haas professor Haas Alumni Network Shanghai Chapter.

24 BerkeleyHaas Winter 2013 25 In the Back In the Back

Is your profile correct in the new @cal Haas Alumni Notes Alumni Directory? cal.berkeley.edu

CPoweronnections of the Network The Power of the Haas Alumni Network UNDERGRADUATE sold and are now Sports be a lawyer became pos- Urban Land Co., a privately Authority stores. I am now sible with the ‘scholarship’ held real estate invest- 1951 retired from a final career I obtained by marrying ment and development in real estate. Most impor- Sharon, who worked to put firm in San Francisco and Hugh Gordon, a resident tant, I have four married me through Boalt. After 40 Las Vegas, and chairman Racing into Entrepreneurship CPA Startup of New Zealand for 40 sons (all professionals) years specializing in emi- of the Eureka Casinos of years, writes, “Greetings and nine grandchildren.” nent domain I closed my Las Vegas and Mesquite, Steve Herrick, BS 60 Karisa Chin, BS 85 and best wishes from law office. I now take a few Nev. In 2011, Ted and Principal, The Herrick Fund and Continental Capital Corp. Co-founder and Partner, Devereaux, Kuhner & Chin the South Pacific. I most 1960 cases, and I’ve gone back Doris Lee donated $15 Steve Herrick worked as an industrial engineer after graduating Karisa Chin, BS 85, founded her own accounting firm partly appreciate the opportu- to my piano. My first novel million to the University of nity to keep in touch with Gordon Greenlee, of Wal- from Haas in 1960. But in his spare time he liked to race Porsches, a to indulge her love of working with startup companies. “It’s nut Creek, Calif., writes, will be published this year. Nevada, Las Vegas College Cal and the Haas School Please visit my website of Business, which has hobby that eventually grew into the first American company special- exciting to watch them grow and succeed,” she says. “You grow through the magazines “Enjoying retired life with izing in Japanese auto parts. together.” my wife and our five chil- for news about that, about since been renamed Lee and the Internet contacts. my career in the law and Business School. Most of He built the business until 1985, when he sold it and began a Chin had been working as a partner at Eichstaedt & De- Always proud to tell peo- dren, who all live within easy driving distance. I about my music—www. the donation will endow career in venture capital. Separately he started the Herrick Fund, vereaux in San Francisco and Menlo Park for five years when ple that I was privileged garyspiano.com. I thank 10 professorship chairs. a foundation to benefit education at Cal and Stanford. He realized the firm decided to focus exclusively on the higher-end market. to attend and graduate regularly attend func- Michael Marini, BS 70, sails tions at Cal, especially Haas for including me At Cal they have endowed the bay with the Call of the Sea that his Japanese connections provided an opportunity for busi- “Working with startups didn’t fit into that, ” Chin says. So she from our great univer- among the ‘Old Blues.’” professorship chairs at sity. The outlook on the basketball, football, and educational foundation. ness professors to learn more about the then-soaring Japanese and two other partners left the firm to form Devereaux, Kuhner the Boalt Hall School of American scene and how rugby games. My youngest economy. Herrick began organizing trips to Japan, where faculty met & Chin in 2010, with offices in San Francisco and Menlo Park. son just spent the last 1962 Law and the Haas School with a vision. Large groups New Zealand perceives of Business. The award with Japanese business leaders. Most of their clients moved with them, including Steve Her- America is an ongoing year and a half working for Paiboon Bencharit, of rarely achieve real results.’ Several years later he founded the Haas Academic Research rick, BS 60, who found Chin back in 2002 through the Haas Webcor Builders as a proj- Bangkok, Thailand, owned was presented during a Please contact me to revelation. Though now a private ceremony Nov. 17. Foundation to benefit the Haas School. In need of a chief financial Alumni Network. “A love of working with startups is something Kiwi by choice, I am still ect manager on Memorial a fiberglass boat building learn more (Calfan70@ Stadium, so I was able to business in Pattaya and Also attending were Leslie earthlink.net). Come join officer, he searched the Haas Alumni Network and hired Karisa Chin, we share,” Chin says of Herrick. a Yank and Cal Bear at Kanberg, Haas alumni re- heart. Boy, I had to field a watch the progress and a rice importing business the fun!” BS 85. “Karisa makes life easy. You give her an assignment and know Chin’s biggest client is an entrepreneur who started his own completion of our beauti- in Hong Kong. The boat lations director, and David it’s going to be done accurately and early,” says Herrick. firm—evidence that startups and higher-end clients are not lot of questions about the Nakayama, development US electoral college this ful renovated stadium. building business has 1974 The foundation aided Haas until it closed in 2009, but Chin con- necessarily mutually exclusive, Chin notes. “Startups can grow director of the graduate year. At 85, I am enjoying I enjoyed a recent trip, been transferred to two Brad Elledge writes, “Gave tinues to work on the still-active Herrick Fund, which just last year into the higher-end market, or higher-end clients can start with alumni friends, to daughters for continuity, division at UC Berkeley. the rewards of retirement David presented Ted with up on migrating back to gave $35,000 to the UC Berkeley Skydeck Accelerator (see page 8 their own companies,” she says. “There is a lot of satisfaction in overlooking Tasman Bay Columbus, Ohio, to watch and the rice business sold California in 2004. Settled our teams participate in to staff members. a first edition Mark Twain for more on Skydeck). helping and advising clients as they become successful.” in the small village of publication on behalf of in Frisco, Texas, in 2006 Skydeck’s cross-disciplinary approach to entrepreneurship is one Chin also has enjoyed sharing her expertise with Haas, Mapua at the top end of exciting rugby and football after stops in Cincinnati, contests. Most recently 1964 the graduate division’s major reason why Herrick is supporting the startup accelerator, a including participating in a panel discussion in Professor the South Island. Come to Dean Andrew Szeri. The Cleveland, Phoenix, Tuc- this beautiful country for I enjoyed the Old Blues Grant Wong, see MBA son, and Knoxville, Tenn. collaboration that includes Haas and the College of Engineering. “I Emeritus Alan Cerf’s tax accounting course. “His class was lunch at Berkeley-Haas Las Vegas Chapter was a holiday. You won’t regret 1976 notes. officially chartered May Seems like a fortuitous think the need for business and engineering to work together to cre- what got me interested in becoming a tax accountant in the it. Kind regards to all who and had the pleasure of ate a successful company is paramount,” says Herrick. first place,” says Chin. 19, 2012, at the LVH Las choice given the state read this.” sitting with Tenny Frost, 1965 of affairs in California. Herrick should know: He currently runs Continental Capital Corp., She credits Herrick, meanwhile, with helping her deepen her executive director of Vegas Hotel & Casino. Vijay (Pandit) Kumar, Please visit the chapter Happily married to my a venture capital firm in Menlo Park that has funded such compa- connections to Haas. “I had always thought it would be nice to 1954 Alumni Relations and wife of 28 years. Kids: Development.” of Mountain View, Calif., website, http://lasvegas. nies as E*TRADE and Granite Computer Products (a Cal startup). help out Haas more than the annual contributions I made, but Bud Henry writes from writes, “I am a shareholder haasalumni.org/ two domestics (biologi- “I like working with people in startups,” he says. “It’s great when I didn’t know how to go about it,” Chin says. “Steve pulled me cal, out of college and in Orange County, “Can’t Gary Rinehart writes, “I and on the Board of Advi- they really hit something and you see them multiplying in size.” into some alumni events and led me to become more involved.” believe it has been 15 ½ sors of InternetSpeech of Steven B. Turover, see careers in social work and was in business admin- McKinsey Consulting) –Mandy Erickson –Mandy Erickson years since I retired from istration in order to study San Jose. Their sales in MBA 1978 notes. Santa Ana College after the United States are stat- and two imports (adopted accounting—my father from Vietnam as infants; a rewarding career as a was a CPA and I’d need ic, but they are performing 1970 professor of marketing. better in India, Thailand, both in college). Grand- a job after the GI Bill ran Michael Marini writes, parents for the first time Time sure flies when you out. I was lucky to have and Saudi Arabia, and “Like you I spent my are having fun. Life is expect sales in African this September. Continu- excellent professors like formative years at Cal ing my 20-year run as a enjoyable spending time Alan Cerf. My ambition to countries. My daughter, and the business school. traveling, playing tennis, Amba, continues to sell manufacturing executive I would like to briefly in the packaging print- and volunteering in the properties in Santa Cruz, introduce you to Seaward community. In the past Calif. My 4-year-old grand- ing industry. In excellent and its parent organiza- health and doing better year, my wife and I went daughter, Linden, is a joy tion/foundation “Call of on three cruises and to the whole family. My than I deserve: God’s been the Sea.” It is a unique kind to my irascible self.” my volunteer activities son, Jay, is now married to educational foundation include feeding the home- Alyse. He is an engineer that inspires over 5,000 1976 less at Mary’s Kitchen, with SolarCity, which school-age children each conducting tours for high had a successful IPO in year from around the David Glanz writes, school students at the December. Jay and Alyse greater Bay Area to realize “Commercial real estate Civic Center courthouse, moved from the Bay Area their full potential. If you development has picked volunteering at a conva- to Los Angeles in October have an interest in learn- up dramatically in New lescent home, and various 2012.” ing more or exploring what York —my law partners ministries at my church.” you might do to add value and I are very busy on 1969 to our program please a number of projects, 1956 Daniel Asera presented contact me for further representing lenders, Ronald “Bud” Figel, of the Berkeley-Haas Las Ve- information. Someone im- developers, investors, Denver, writes, “I just wrote gas Chapter’s first Alum- portant once said, ‘...what and major tenants. Some my biography after I cel- Gary Rinehart, BS 60, cel- nus of the Year Award to truly moves the world are of the projects are new ebrated my 80th birthday. ebrates his 50th anniversary Theodore B. Lee, MBA 66, small groups of inspired condominium develop- My three stores were with wife Sharon. JD 59, president of the and impassioned people ments in Tribeca and other

26 BerkeleyHaas Winter 2013 27 In the Back In the Back

Find both Haas and Cal alumni in the new @cal Alumni Directory: Haas Alumni Notes cal.berkeley.edu

ALUMNI AWARDS AND ACCOLADES UNDERGRADUATE Taking a page from the Old Thousand Oaks, Calif., with children and volunteers cont. West, my motto is ‘Have his wife, Melanie, 17-year- on local boards sharing Two Alumni Named Most-admired CEOs by San Francisco laptop, will travel,’ and I old twins Andy and Paige, her accounting skills. She set up appointments in and oldest, Ashley, who is writes, “Coached soccer Business Times hot Manhattan neighbor- homes, offices, and via in pre-med at UCLA. (He hoods. Worked around the for the past nine years and Joy Chen, BS 87, of Yes To, and Andy Kurtzig, BS 94, of Skype. Older son, Curtis, writes, “It is not Cal, but, thinking about retiring clock December through graduated UC Santa hey, at least it isn’t USC or Pearl.com were among the 15 winners of the San Francisco January representing the from that soon. Still have Barbara in June after nine Stanford.”) Mitch would fond memories of playing Business Times 2012 Most-admired CEOs Award. developer and a major months at University of love to catch up with fellow public institution in a new soccer in pick-up games Chen, who won in the small business category, became Leeds, England. Younger alums at mdrosenberg@ outside of Barrows Hall.” CEO of Yes To in 2009 after serving as the vice president multi-use development son, Logan, is third year at eaglestrategies.com or by in Harlem, based on a and general manager of Clorox’s Laundry Strategic Business Sac State. Still waiting for phone, 805-494-4525. 1988 emael, BS 92, celebrates his 43rd birthday with family long-term ground lease first trip to Rose Bowl. My Steven Addis, BS 83 Unit. Yes To markets natural skin and hair care products Mark Coker, of Los Gatos, from the city and state as father (BSME ’53) saw the Andrew Shapiro, Calif., writes, “Smash- such as Artists’ Television parents post so much about made from organic fruits and vegetables under the Yes To land owner (and economic Bears last appearance in 1983 president and portfolio words, the ebook Access, Galería de la Raza, their kids on Facebook. Carrots, Cucumbers, Grapefruit, Blueberries, Tomatoes, and booster). My wife’s fine 1959.” Steven Addis writes, manager of Lawndale publishing and distribution Southern Exposure, The Modern Mouse, my shop jewelry business grows “Since leaving Haas and Capital Management, Baby Carrots brands. startup I founded in 2008, Lab, Luggage Store Gallery, in Alameda, also had a and has been doing very 1979 spending four years in has been named to the In Chen’s first two years as its leader, Yes To flipped from closed out 2012 with Yerba Buena Center for the big year. We celebrated its well selling at the high brand management at 2012 National Associa- negative cash flow to positive, grew its top and bottom lines, Brian Purcell, see 1986 another record year. Our Arts, Headlands Center for three-year anniversary in end (and not the relative Clorox, I’ve run the brand- tion of Corporate Directors MBA notes. 50,000 authors released the Arts, MACLA, SomArts, November, and it won two and quadrupled its revenue, now at $50 million. Yes To also middle, which is interest- ing firm Addis Creson in (NACD) Directorship 100. nearly 100,000 self-pub- Queen’s Nails Annex, “best of” awards in our local operates a nonprofit organization, which awards grants to ing). Certain prestigious Berkeley. We focus on The NACD Directorship 1980 lished ebooks in 2012. We Triton Museum of Art and Alameda Magazine: Best retailers around the brands that create posi- 100 recognizes the most schools in the U.S. and Africa enabling them to plant gardens ended the year with 19 the Oakland Museum of Gift Shop, and Best T-Shirts. United States (including Gordon Brown writes, tive change in the world— influential leaders in the that will feed thousands of students. employees, up from 12 in California. His forthcoming Here’s to more to be grateful San Francisco and Palo “After 32 years in technol- like Kashi, Environmental boardroom and corporate Kurtzig, who was chosen as the rising star winner, created 2011 and three in 2010. project is “ArtStar,” a first for in 2013! Go Bears!” Alto) have a market of ogy, including 20 years in Defense Fund, Revolution governance community. The business is profitable Thursday of the month art his first company, Anser Corp., which produced calendar retail customers that have Asia and Europe, my wife, Foods, and Sungevity. I Lawndale is a San Fran- and was bootstrapped event in San Francisco. To 1997 automation software for newspapers, while still a student at the ability to spend very Jennifer, and I have happily ended an exciting 2012 cisco Bay Area-based in- without VC funding. We’re learn more, visit Facebook. Joy Chen, BS 87, above substantial sums on family returned to San Francisco. that included doing a Ted vestment advisor that has Haas. In 2003, he founded JustAnswer.com, now Pearl.com, pleased to play a role in com/ArtStarSF. and Andy Kurtzig, BS 94 gifts. The economy may be We attend as many Cal Talk, seeing our ‘Thanks to managed activist hedge a company that offers interactive online professional advice helping to democratize quirky, but some parts are football and basketball Berkeley’ campaign idea funds focused on creating book publishing so that 1994 to consumers—for a price—from more than 10,000 professionals, ranging from certainly doing very nicely. games as we can and look get closer to reaching its and unlocking share- any writer, anywhere in the doctors and lawyers to mechanics and computer technicians. Pearl.com earned (And happily so.) All the forward to what should be $3 billion goal, helping the holder value in small- and Shu Kurosaki, of San world, has the freedom to $85 million in revenue in 2011, recently closed a Series A funding round of $25 best and Happy New Year!” an interesting offensive BAM/PFA (as a trustee) micro-cap companies for Jose, Calif., is back in the publish and distribute an display next year in Straw- to get closer to the more than 19 years. Out- life sciences industry as million, and currently has 150 full-time employees. ebook at no cost. Every day berry Canyon. I have just groundbreaking of a new side of work, Shapiro also vice president of finance I thank my lucky stars for joined SoFi, in the Presidio, museum in downtown recently joined the board at Reset Therapeutics. the great education I Plasser of eBay Makes Silicon Valley 40 Under 40 List where we are doing our Berkeley, and enjoying my of the Mill Valley Library He and his wife, Vera, received in the undergrad part to correct the broken family (daughter 16, son Foundation. and daughter, Arisa, have Chris Plasser, MBA 04, head of product at RedLaser, part of eBay mobile, made business program at Cal student loan market 12). I’m looking forward to welcomed a new family Olivia Chen, BS 97, with her son the “40 under 40” list compiled by the Silicon Valley Business Journal. (back before it was called by connecting alumni a great 2013.” member—Alex. in Lake Tahoe. Haas). ” The honorees on the list were nominated by their peers and investors with students selected by a committee to represent the best of Silicon Valley. and recent grads of their Bret Lawson, of Phoenix, 1996 Olivia Chen, of Palo Alto, , of Los Ange- Plasser, who hails from Austria, joined eBay to work at Pay- alma maters. Students is president of the Finan- Scott Sachs Eleen (Hsu) Agustin Calif., is director of mar- les, writes, “Effective Oct. get lower loan rates, and cial Executives Interna- writes, “2012 was a big keting at My Blue Dots, Pal on new payment solutions, including mobile transactions. 1, J.H. Cohn LLP and The alumni investors receive a tional Arizona chapter. He year for us—my husband a nonprofit that fuses For the last year and a half, he has been overseeing a startup-like Reznick Group combined financial as well as a social is a licensed CPA and has Jimmy Agustin, BS 98, art and science to pay team of 19 employees, including product managers, designers, return. It’s good to be back. to form CohnReznick LLP. tribute to cancer warriors, Kathleen (Schimandle) Wright, held various CFO roles. and I welcomed our first and engineers, on cutting-edge mobile shopping experiences. Go Bears!” We are now the 11th baby to the family! Zoe’s supports cancer research, BS 76 largest public accounting Mitch Rosenberg was now four months old and and is committed to find- He has grown use of RedLaser from 13 million to 22 million us- firm in the country. Our Kathleen (Schimandle) 1982 recently recognized in the makes us so happy, loss ing a cure for cancer. She ers in one year. combined firm has more Wright, of Santa Clara, Pacific Coast Business of sleep notwithstand- writes, “We moved back Lori Quitiquit-Hoffman than $450 million in rev- Calif., writes, “Embarked Times’ “Who’s Who of Insur- ing. We’re delighted and to the Bay Area two years completed her Executive enues, 280 partners, and Alum’s Firm Makes Top 100 Advisor List on an ‘encore’ career as an ance and Health Care,” and amazed to watch her grow ago and love the sunny Coaching Certification Andrew Shapiro, BS 83 2,000 employees practic- estate and philanthropy his firm, MDR Insurance and discover new things and wholesome lifestyle The Advisory Group, a wealth management and 401k advisory training with Envision ing in 25 offices through- planning attorney on Oc- & Financial Services was on a daily basis, and we here. We spent 3 ½ years Global Leadership in out the United States. I firm in San Francisco led by alumnus CEOGreg Patterson, tober 1, after 12 years as recognized as one of the finally understand why in Shanghai, China, where 2012. She will become 1985 am excited to continue MBA 00, was named in Register Rep magazine’s 2012 “Top a fundraiser at American “50 Fastest Growing Firms” I was senior product certified as a coach with my role in CohnReznick as 100 Registered Investment Advisors” list. Red Cross. Practicing law in the tri-county area. Bill Koefoed, see MBA International Coaches managing partner, South- again is somewhat like Federation early this year. Mitch became a CPA at 1994 notes. The ranking was based on total assets under advisement, riding a bicycle, especially ern California.” breadth of service offerings in areas such as financial and re- Lori has been practicing Price Waterhouse after in the estate and gift tax in the HROD field for over leaving Cal, and then en- 1987 area as I am learning with 1992 tirement planning, and other factors. 30 years since graduating tered the financial services Jennifer (Farrell) Gutt- all my colleagues about Patterson joined The Advisory Group of San Francisco in from Haas. She continues industry 27 years ago. He man, of Mercer Island, emael (Ernesto Arellano) the new exclusion limits. to pursue her passion for works with professionals, Wash., continues to run is a San Francisco-based 2000 after graduating from Haas. The firm, which advises An important insight I helping leaders to realize business owners, and high the tax practice she curator, performer, and nearly $1 billion in assets, specializes in strategy for personal wealth clients and discovered in my Red their full potential on pur- net-worth families with opened in 1993. She trav- writer. Since completing building institutional-quality 401k plans for corporations and non-profits. Patter- Cross work is people are suit of positive ends. She their protection, accumula- els to the Bay Area to meet his MFA degree at the San much more comfortable son, a longtime Haas Fund volunteer, also has worked at Callan Associates; SEI In- lives in Northern Califor- tion, business exit, estate, with California clients Francisco Art Institute, he in their own environment, vestments in Buenos Aires; and at a branding and communications firm in Spain. nia with her family. and legacy planning needs. about four times a year. has shown work at Bay whether home or office. Mitch lives and works in She is also raising three Area arts organizations Eleen (Hsu) Agustin, BS 96, with husband Jimmy and daughter Zoe

28 BerkeleyHaas Winter 2013 29 In the Back In the Back

Use the new @cal Alumni Directory as a complement to LinkedIn: Haas Alumni Notes cal.berkeley.edu

UNDERGRADUATE at Opportunity Fund and And to think that I almost io/join-us/). Thanks to all 2012 MBA gathered in Vancouver in 1969 going strong. I am active in second week. The surger- cont. supporting sustainable did not publish any of the for the Cal love—from our Peter Hurtubise is work- March to meet Chancel- Linda Cyrog of Orinda, Ca- Freemasonry, have held all ies were successful, but agriculture with California songs I wrote because early employees to our ing toward a master of 1962 lor Birgeneau and Profes- lif., writes, “After 25 years three dais leadership po- I have lost much muscle FarmLink, two nationally they were born so pri- new customers, Berkeley mass, and slight numb- science degree at Oxford Don Fraser writes, “My sor Nelson Graburn, a of climbing the corporate sitions in York Rite, and am marketing manager at recognized community vately and organically has been critical to our ness still remains on University. He writes, son, Craig Fraser, saw his renowned circumpolar ladder and becoming the Wise Master of Rose Croix Clinique. The Haas com- development nonprofits. during the times I spend growth. expert. in Scottish Rite. In addition both hands. But after a munity is quite strong in “If you are ever in the first Cal football game first female vice presi- I’m very excited to launch with my children. I do not Oxford area, please free to dent at both McKesson to my Berkeley MBA, I period of physical therapy Shanghai. We definitely know what next year will 2006 when we beat Stanford I can do most everything Kitchen Table Advisors contact me so that we can with…THE PLAY! Return- Tom Kasten writes, and American President hold a BS in mechanical miss our Haas get-togeth- and follow in the footsteps bring but for now, I just “For the past 12 years, I engineering from Lehigh without help and can ers with , Tony Lam writes, “I reconnect.” ing to the new stadium Lines, I did what many Ann Hsu Laurie of other Haas alumni who hope that my and many served on the Hillsbor- University and an MA in drive and travel. I share Yan, Justin Lam, James recently moved back with Craig and his son (our MBAs do—I became a have dedicated them- more families will be ough (Calif.) City Council, vocational education from this experience because Eron, and Louisa Shen. It to Hong Kong to start Tala Beigi writes, “After grandson) Hudson and consultant. It was a great selves to a career of social blessed with boundless a career in real estate arriving from my market- holding the position of run for 15 years, but I still Northern Arizona Uni- my neurosurgeon said my was good times.” Before ‘Bubbles of Love,’ and our another grandson, Charlie condition was congenital change.” consulting. There is still ing internship in Singa- Knight, was a way of keep- mayor of the Town of Hill- could not retire. I now am versity in Flagstaff. I have relocating to Shanghai, children may grow smart, sborough twice, most re- been a community college and that 10 percent of Olivia was based in New much to learn about the pore for Rocket-Internet ing the Cal ‘Connection’ in the president of Coach- courteous, and happy.” APAC real estate market. If GmbH, I began working for cently in 2011 and 2012. ing for Career Success, a adjunct instructor in both Asians may have it. After York as a presidential our family. Both grandsons my recovery, I traveled to anyone is planning a visit GameChanger Products are already talking about During my public service company that specializes California and Arizona.” management associate 2000 tenure, I also chaired the Japan before the tsunami, in global marketing with to Hong Kong, please don’t as a marketing associ- when they go to Cal.” in supporting clients in Will Edmonson writes, “I hesitate to contact me via ate. This Alameda-based City/County Association the job search and career attended my high school’s Origins Natural Resources of Governments of San 1973 40TH REUNION 50th anniversary in Hong and Donna Karan Cosmet- recently joined Doll Amir LinkedIn.” company uses entrepre- development process, & Eley LLP, a westside Los neurial techniques to help Mateo County, served including graduate admis- APRIL 25-28, 2013 Kong, cruised through the ics. Olivia has a son in on the Housing Endow- Panama Canal last year, kindergarten and enjoys Angeles boutique law firm 2009 companies find, build, and sions applications for the focusing on commercial, test breakthrough innova- ment and Regional Trust MBA. I have been married and finished my first book yoga, biking, and baking in Board of San Mateo (actually a translation) on her spare time. intellectual property, and tions. I am now living in for over 40 years to Steve 1976 entertainment litigation. Chicago until mid-March County, as well as the Giacomi, a USC MBA; we management techniques Peninsula Traffic Conges- Grant Wong writes, “After of a very famous Chinese Monica Ramani writes, Please feel free to contact 2013 to test a new product have two grown children.” me at wedmonson@dol- tion Relief Alliance, and 43 years of working at my in the Three Kingdom “Happy New Year Golden in the market. This experi- old firm, Gayner Engi- lamir.com or at 310-557- the San Mateo County Daniel Hake is working Period. I keep my mind ac- Bear family! I transferred ence has been unreal and neers, I retired in 2008. 9100.” I have had an incredible Office of Emergency as development engineer tive by working on my new from MSCI New York to Lily Dawis, BS 99, after a sing- I am fortunate to have time so far.” Services board. Earlier, I at Southwest Microwave project on a solar power our San Francisco office ing and teaching session in an served four years on the been able to work for one (nonphotovoltaic) electri- in mid-2011. I had an Josh Gustin, see MBA in Tempe, Ariz. He writes, enrichment house for under- 2006 notes. Hillsborough Schools “Helping my boss develop company continuously for cal generation system. amazing 2012 and many Nanxi Liu, of Los Angeles, that period, and Gayner privileged kids in Indonesia. founded Nanoly Biosci- Foundation, the last year a line of very small micro- Maybe I can have LBNL of the memories were cel- as president of the orga- Engineers has been help me on this one.” ebrated with fellow Haas 2004 ence, a biotech company. wave connectors (needle Lily Dawis writes, “An nization.” quite involved with many alumni friends, including Aaron McDaniel, of San Nanoly’s main product Don Fraser, MBA 62, shows Cal size) that will handle eventful year 2012 has Gricelda Gomez, BS 09 of the buildings on the 1977 wine tasting in Napa, ski- Francisco, wrote The Young was named “Top Social In- spirit with son Craig and grand- signals to 60 GHz. I use been! My family recently Berkeley campus as well Joseph Carlson writes, “I Professional’s Guide to the writes, novation” in the 2012 Intel sons Hudson and Charlie. TH 3D mechanical computer- ing in Tahoe, and indulging Gricelda Gomez 1968 45 REUNION as on LBNL and around took a two-month holiday welcomed another bundle Working World, published “After graduation from Global Challenge. Nanxi aided design to create 3D in several new restaurants APRIL 25-28, 2013 the Bay Area at Stanford, with my wife, Kathy, and of joy, so I am now a very by Career Press, foreword Haas in 2009, I was also founded Enplug Inc. models and assemblies and wine bars. To counter UCSF, and other institu- our three youngest blessed mother of three. by New York Times best- fortunate to move back to and is currently serving as and from these make it all, I also completed two 1965 tions and Fortune 500 children, Michael (9), Andy In May 2012, I finally selling author Marshall Southern California, live its CEO. Enplug is building engineering drawings for half marathons, which Arnfin Haavik, of Asker, companies. UC Berkeley’s (7), and Lily (5), in Puerto released ‘Bubbles of Love,’ Goldsmith. The book offers with my family, and work a network of interactive Bruce Bruinsma is CEO manufacturing. Cel- were fun challenges and Norway, writes, “I am in Haas School of Business Rico. This past year has an album and book for valuable advice for millen- at Loma Linda University digital billboards. of Envoy Financial and ebrated my 80th birthday a beautiful way to take good health and enjoy is one of my projects, included being elected lovely children and fami- nials on how to build the School of Public Health. I serves on numerous last August, and my 21st in all the Bay Area has my regular tennis as well which I enjoyed working post commander of VFW lies! The album (consist- foundation for a success- spent a wonderful three boards with Christian wedding anniversary with to offer. Haas and the as playing the piano in on during Dean Raymond Post 7829 in Monument, ing of 14 original songs ful career. years there working for the leaders around the world my wife, Charlotte. Since connections I made here a jazz band. I did spend Miles’ time. Dean Miles Colo., and being elected as with music and lyrics school’s administration helping them with “Busi- leaving Berkeley in 1969, are both key reasons I some time with a student also happened to be my the treasurer of the composed and written by 2005 and on public health re ness for Mission,” a term moved to Prescott, Ariz., returned to San Francisco named Horray (maybe MBA adviser. Just one year District 5 VFW Warriors. me) made history already search. Now I have moved that describes the effort for my first wife, Nancy’s, from my hometown, New Karan Singh writes, misspelled) from Colom- after my retirement, I went After 30-plus years in the as the first and only across the country to the of mission organizations health. Moved back to Los York, and I look forward “I moved back to San bia. If he reads this, send into John Muir Hospital private business world as album (all 14 songs at other coast to study medi- to integrate ministry goals Angeles in 1978 and got to the adventures and Francisco this fall, and me an email to tuhaavik@ for two spinal surger- an accountant and once!) by an Indonesian cine at Harvard Medical and business goals to into the computer-aided memories that 2013 has helped open up the West online.no.” ies. The development of business owner, it is a citizen to be success- School. I am happy to make an impact. He was design world. Worked for for us together. I just wish Coast office for Ginger.io. my condition happened positive experience to fully copyrighted in the share this news with you involved in the Acts Thrift McDonnell Douglas Auto- the two coasts were closer Happy to report we just Marvin Lamoureux of quickly over just a period adapt the skills learned in so visiting family didn’t U.S. Copyright Office. Am and would love to connect Store in Pasadena, Calif., mation, General Electric, announced our Series A and celebrated his 50th West Vancouver, British and Rockwell. Nancy died of four weeks. It started the private sector into the take as long!” so glad to have made financing—$6.5 million with my fellow Haas alum with numb fingers on my the decision to publish wedding anniversary. His Columbia, writes, “Over in early 1989, so I came volunteer ‘Service to from Vinod Khosla and the in the Northeast!” Nanxi Liu, BS 12 the past few years I have left hand, which spread ‘Bubbles of Love’ beyond daughter and son-in-law back to Arizona, went to Veterans’ environment.” 1999 team at Khosla Ventures, reduced my international to the right hand on the the realm of my own little are The Money Couple, work for TRW, helping along with participation consulting activities and Anthony Chang, of Moun- family, because almost 2013 a couple featured on design air bag systems tain View, Calif., writes, “I from our seed inves- nationwide TV and radio increased pleasurable for automotive use. Later daily I now hear from tors, True Ventures. We’re Jayson Poon of Berke- travel with my wife, Irma. recently launched Kitchen touched parents and programs focused on worked on a program Table Advisors (http:// excited to bring on board ley, Calif., writes, “I am During 2012, I was in children whose family helping couples see eye to developing an inflatable kitchentableadvisors. partners focused on true the designer-founder of Burma/Myanmar review- times together have been eye on money decisions. seat belt. Met Charlotte org), a nonprofit that helps mentorship and equally Doodels, a social drawing ing the country’s technical made richer and their iPhone app that I just He writes, “Blessed to be through the Boy Scouts. sustainable small farms committed to build a active for so long.” education and vocational As district commissioner, become sustainable bond tighter by ‘Bubbles movement to change launched. Check it out at training sector for ORT of Love.’ Additionally, doodels.com.” she was my boss, made businesses. Over the last health care. Best part— Russell Kalmacoff is still (Washington, DC). Also, the sure I was properly trained 10-plus years, I have been to date, approximately we’re actively hiring for University of Montreal had 5,500 children in numer- active in business and and got good experience working for social change engineering and business with Cal as president me conduct a detailed and as a unit commissioner, and helping small busi- ous preschools have development roles in both comprehensive review of made ‘Bubbles of Love’ of the Berkeley Club of and then allowed me to nesses via microfinance Boston and San Francisco Canada. Forty alumni South Africa’s post-sec- marry her. We are still part of their school day. (more here: http://ginger. Peter Hurtubise, BS 12, at Oxford ondary ‘Green Paper.’” Joe Carlson, MBA 77, on a ferry to Fajardo 30 BerkeleyHaas Winter 2013 31 In the Back In the Back

Update your profile in the new @cal Alumni Directory: Haas Alumni Notes cal.berkeley.edu

have concentrated mostly MBA cont. Florida for a short while, with Aung San Suu Kyi in Oakland, working to he hopes to see at the 30th there have been chal- ability. Life is good here in ALUMNI Bookshelf and then became CFO of —The Aung San Suu Kyi make health care more reunion in April. He writes, on our international port- lenges we only dreamed Orinda. Looking forward to OHIC, a medical malprac- World Freedom Fund. The customer friendly.” “Now retired after 35 years folio and spend several of in school. But it’s been more community involve- Redge Martin, of Oakland, tice insurer in Columbus, fund aims at helping civil as a mechanical engineer weeks a year overseas, a good ride, and I hope ment in 2013 and beyond.” Knock on Wood Calif., writes, “Life seems Ohio. Following the sale society and entrepreneurs Don Rath recently joined and project leader at the mostly in China, Singa- I enjoy it for a few years As the world seeks to reduce de- pretty good. Our auction of OHIC, Steve and his build financially, envi- Symantec Corp., a $7 Lawrence Livermore Lab, I pore, and India, but have more. Investing for clients pendence on fossil fuels, wood— house, Clars, has had a wife, Trish, settled in her ronmentally, and socially billion security, storage, am well rested and learn- visited about 40 countries through everything from 1988 25TH REUNION the oldest renewable energy overall. My wife, Sandra couple of strong years hometown of La Grange sustainable business in and systems manage- ing to balance industry and Black Monday in 1987 to APRIL 25-28, 2013 resource—is becoming a direct Ky., where he took a (since 1986), and kids two burst bubbles to the because we were able to countries in transition. ment solutions company indolence, while looking substitute for heating and produc- attract a real strong staff. management position with (www.worldfreedomfund. based in Mountain View, forward to reestablishing (twins, 22) have gone with post-Lehman world has My wife works part time a large law firm. Trish and org). She writes, “We are Calif., as vice president, contact with old friends. me on a few trips. My kids been the best teacher a Kathryn Peyton has relo- ing electricity in developing and with visually impaired Steve will be traveling in looking for volunteers in global tax. Prior to joining Go Bears!” have caught the adventure person could hope for. cated with her family back industrialized nations. But wood infants. My son, Daren, is their motor home following the United States both for Symantec, Don was vice bug; daughter just moved I’m trying to find a way to the Bay Area, this time is not without its issues, including doing great in Atlanta with retirement this spring. work within Myanmar and president, corporate tax, 1984 to China for some reason, to move to a new phase, to Penngrove in Sonoma sustainability, as Brooks Men- and my son is making a website optimization for fundraising activities.” of Synopsys Inc. Rod Becker, of Berkeley, where I can share what I’ve County. After many years dell, MBA 00, notes in Wood for firm. My daughter, Mariah, 1980 plans to move to Japan. learned with the next gen- of teaching economics and Calif., made a career For fun, I’m part owner Bioenergy: Forests as a Resource for is the training director for Michaela K. Rodeno 1981 Linda (Wong) Verheecke, transition to health care eration of investors. It was business to high school- Biomass and Biofuels (Forest Historical Society, 2012). Playworks, developing fit- formerly of Palo Alto, Calif., of a bar in Solana Beach fun to speak at the FAME ers, she is looking forward writes, “With Domaine Allen King, of Berkeley, from financial services and play guitar in a punk The book explores the historical context and contem- ness programs for school Chandon celebrating Calif., writes, “I celebrated passed away Dec. 1 after a in mid-2012 when he IV conference at San Fran- to putting her business districts nationwide. And year-long battle with can- band called Godspeed cisco State last month. skills back to work as a porary issues surrounding wood bioenergy, including its 40th anniversary in my 60th birthday this joined Children’s Hospital McQueen. Check us out on lastly, we were lucky this mid-2013, I am hurrying year and my ninth year as cer. She met her husband, Oakland on the elec- With one child at school member of the Berkeley chapters on cellulosic ethanol and public policy. Men- year to buy a fabulous Bob, in the MBA program, YouTube or Facebook. Turn in Los Angeles and a high Angel Network and helping dell received a PhD in forest finance at the University to finish a half-written co-owner and president tronic medical records your speakers to 11.” vacation home right on the memoir spanning my own of Excellent Packaging, and they were married implementation team school senior looking friends launch a new soft- of Georgia and now serves as president at Forisk, a for- Russian River (as long as after graduating in 1981. around the country, it will ware business. She is also estry consulting and research firm. 40 years in the wine busi- wholesale distributor of for revenue cycle. He is 1986 the river doesn’t rise too ness. From my first job at bio-based food serve- leveraging his background be interesting to see how enjoying the lack of snow. much). The major distress- 1982 life evolves over the next startup Domaine Chandon ware, with a trip to Tus- in software applications Paul DeMuro writes, Brand Yourself ing thing to me is that our in 1973, to being the CEO cany and Greece, my first Peter Nielsen writes, “This training and data analysis “Having received my few years: Working in New 1990 country is becoming more in 1988 of startup St. three-week vacation since year I purchased an eight- as he learns the complexi- master’s in biomedical York City? Retirement? Floris Vandenbroek Market, message, money, and divergent in income levels Supéry for 21 years, and my 20s. It was fantastic. unit apartment building ties of health insurance informatics from the Teaching at a school near writes, “Family is growing meaning are the four elements of and seems to be failing to now, semi-retired, serving I am still teaching Israeli in Richmond, Calif., and coverage. Children’s has Oregon Health & Science a new home? I’m excited to up (kids are 8, 11, and 13) 4M Personal Branding, a new book help the middle and lower on boards and running folk dance to children and placed it under profes- a commitment to serving University (OHSU) School see what will unfold.” and Eva is very active as a classes with education, written and published by Bjorn our family’s micro-winery adults, and serve on the sional management. With Alameda and Contra Costa of Medicine Department ceramics artist.” The family Austraat, MBA 09. The book health, and other basic of Medical Informatics Michael Webster writes, Villa Ragazzi, it’s all been a board of a local nonprofit. interest rates and prices counties’ under-18 popu- moved back from Paris to uses a methodology developed by needs, which will hurt us wonderful ride. I’m hoping My oldest son, three years low, it is possible now lation. Integrated software and Clinical Epidemiol- “Hard to believe that over Amsterdam for Floris to all in the long run.” that some of the embed- out of college, is working to purchase cash-flow will help meet the chal- ogy in March 2012, I am 25 years have passed join the board of Software Austratt, who brings more than 20 ded lessons will help at Accenture and just properties in the Bay Area, lenge of balancing un- and now a National Library of since my days at business Improvement Group, a years of experience in marketing Craig Pynn, of Walnut others avoid my mistakes, moved from the IT side of where previously it was under-insured claims with Medicine post-doctoral school. Just as hard to fast-growing spin-off from and sales community, international Creek, Calif., writes, “My some of which would have the business to manage- necessary to go elsewhere managed care/insured fellow in the PhD program believe that I have been in University of Amsterdam negotiations, and business strategy. book, One Man’s Life- gotten me fired in today’s ment. He’s considering to acquire properties that reimbursements. at OHSU, and special Orinda for over 17 years in software consulting. The book offers a step-by-step Changing Diagnosis: less kind world, or maybe Haas when he returns generate a positive cash counsel with the Schwabe, and that I started my The firm is mostly solving Navigating the Realities commercial real estate guide to defining, communicating, monetizing, and be inspired to try different to school for his MBA. flow from day one. There 1985 Williamson & Wyatt law common large-scale IT growing a personal brand, with real-life examples and of Prostate Cancer (New ways of operating and My youngest son is the are good income property firm in Portland, Ore.” consulting firm (Webster problems. The business York, Demos Health, Marion Blaum McGovern & Company) 14 years ago. hands-on exercises. Along the way, readers create a leading. All I need is a title student manager of the deals to be had right now, retired from her company, is expanding to the rest 2012), which chronicles Brian Purcell writes, “I Values for well-located personal communication strategy, determine salary (Fifty Shades of Grape has University of Michigan and I would be happy to M Squared Consulting, of Europe and the United my physical, emotional, live in Sebastopol, Calif., commercial real estate requirements for successful negotiations, and align been proffered), a good NCAA women’s volleyball assist others who would but remains a director. States. and spiritual journey with with my wife, Jan, and two have generally been im- editor, and maybe even team and just went to like to acquire profitable She is an adjunct profes- their personal brand with their core values. advanced cancer, as well children, Luke (19) and proving since mid-2011, so a publisher; suggestions Nashville for the final income properties in the sor at the University of 1991 as the larger societal and Rita (17). I was recently we have been quite busy. welcome! Our daughter, four. It felt good to see Bay Area.” San Francisco School of Adam Hardej, of Hing- Gold and Copper in Calaveras economic implications promoted to senior vice Grazyna (Michalska) and Kate (28), earned an MBA them beat Stanford in the Management and a di- ham, Mass., writes, of this all-too-common from Rutgers and is climb- Sweet 16 at Haas Pavilion president for wealth man- I have now been married H. Stuart “Stu” Manners, BS 51, TH rector of CPP Inc., a psy- “2012 was a great year disease, received a 2012 1983 30 REUNION agement at Merrill Lynch. 10 years. She obtained ing the corporate ladder earlier this month, the chometric publisher and on the commercial real details the history of more than 20 Book of the Year Award in I am a financial adviser at her PhD in agricultural in New Jersey. Son John second year in a row that APRIL 25-28, 2013 the owners of the Meyers estate valuation and due small villages and cities along the the Consumer Health Cat- ML and love working with and resource economics (26) is a budding wine they kicked Stanford out Briggs Type Instrument. diligence business front Highway 4 Ebbetts Pass Corridor egory from the American families for their retire- from Berkeley in 2000. In marketer; he’s always had of contention. My wife of She is also the vice chair for our company, BAAR in Calaveras County in The Sights Journal of Nursing.” ment planning. If you are 2010 she received tenure, an excellent palate. Hus- 25 years, also a Cal grad, Buzz Pedrotti sends greet- of ReSurge Interna- Realty Advisors, with in the wine country please teaching economics at and History of Arnold, Murphys band, Gregory, continues is an executive at Kaiser ings to classmates, whom tional, a humanitarian plenty of non-performing give me a call at 707-888- Los Positas College in and “Copper.” TH to practice real estate, organization that sends assets/collateral to value 1978 35 REUNION 6278. I continue to run Livermore. Our daughter, Manners begins with the goings- land use, and business reconstructive plastic for needy clients around APRIL 25-28, 2013 ultra-marathons and have Anna, turned seven on De- on of the region’s indigenous law while managing our surgeons to help the poor the country. California added cycling as I get older. cember 31. She continues Oakville vineyard. Harvest around the world. continues to be our big- population and then continues Last summer I rode 1,000 to be the apple of my eye 2012 in Napa Valley was gest market (but we offer with the history of Murphy Steven B. Turover, spent miles in the French Alps.” and a very sweet young spectacular. There won’t Patrick Gravitt writes, “I nationwide coverage), and ranch and Telegraph City, one of a handful of ghost 25 years at Fireman’s be long to wait for the lady. My part-time farming Fund, where he was a vice run the real estate depart- 1987 endeavors continue on the Cal MBA network is towns left in the county. He describes the major first delicious whites and ment at Qualcomm Inc. in proving to be as useful as president of finance in rosés, which will be out our 60-acre Chardonnay discovery of copper in the 1860s and the formation both national accounts San Diego and have been Steve Lear, of New York, vineyard. We purchased ever for sourcing business of Copperopolis. While Manners also describes the early in 2013. We have to has been working at and surety, and as regional with the company since the vineyard in 2005 and and researching markets. history of the Mother Lode city Angels Camp, even wait patiently for the reds, 1995, after having spent JPMorgan since 2008. He My wife, Beth, Cal ’91, and finance officer in Atlan- but they’ll be worth it.” against all odds the cur- more detail of that town can be found in his first book, ta. Subsequently, he was the first 10 years after writes, “I find myself at rent wine grape shortage I have been successfully Haas mostly in real estate the last of five companies running the business to- A History of Angels Camp. For a copy of the book, CFO of a dot-com startup Ingrid Stange, of Norway, has led to a quicker than in Chicago. He retired to development. In the last since graduation. With ups expected return to profit- gether for eight years, and email Manners at [email protected]. has established a social few years at Qualcomm, I and downs over 25 years, we are bracing ourselves innovation fund together Allen King (right), MBA 81, with wife Hannah and sons Avi and Arik 32 BerkeleyHaas Winter 2013 33 In the Back In the Back

Search by class, industry, employer, and more in the new @cal Alumni Directory: Haas Alumni Notes cal.berkeley.edu

constructs, and operates programs. Next time you Francisco, and my daugh- 1996 for families, and provides 1999 MBA cont. large commercial solar buy a subsidized CFL or ter just finished another Paulo Penteado is a us with a great income writes, energy systems for public Michael Dennis get an energy audit, think season of nutcracker senior director at the stream. A real win/win/win “All’s well in Portland! In agencies via power pur- of me. Meanwhile, my shows with the San Fran- London office of the Huron situation. I am also very August my wife, Allison, for a productive 2013. AH3 chase agreement financ- daughter is now driving, cisco Ballet. Wishes to all Consulting Group, where excited to work with an and I welcomed a son (my son Adam J. Hardej, ing. We just completed our which makes business for a joyful and prosper- he provides management organization called BUILD, into our lives: Leif Win- III) is graduating from the third portfolio of projects, school seem like a very ous 2013.” consulting to corporate a four-year program for ningstad Dennis. Work for Groton School this spring bringing our total systems long time ago!” legal departments and at-risk high school stu- The Nature Conservancy and will be heading off to in commercial operation Yves Speeckaert writes, law firms. Wife, Ana (Boalt dents. I am in my second has been great; we just Princeton next fall as a to over 50 sites and 28 Bill Koefoed was ap- “After earning my MBA, LL.M. 1997) is head of the year mentoring kids from completed a major land big-time scholar/athlete MWs of power production pointed chief financial of- I spent 15 years in compliance network at Skyline High in Oakland. protection deal in south- lacrosse recruit. Happy —quite a change from ficer for Skype, which was management consulting, Winmark, which spe- We have launched our ern Oregon, and recent to say he turned down my high-tech ventures in acquired by Microsoft in with KPMG, World Bank cializes in professional business and were the top work travel has led me football opportunities at Silicon Valley. I am looking 2011. Previously, Bill was projects, and then five networks. Sons Marcos revenue generating com- to the Peruvian Amazon our dreaded cross-bay Bruce Strong, MBA 91, with forward to reconnecting general manager of inves- years with Banca Intesa pany at the recent BUILD Emilie Cortes, MBA 02, guides Call of the Wild Adventures clients rival Stanford, as well as (14) and Luis (11) are and the Arctic Wildlife wife Christina Long and with my classmates at our tor relations for Microsoft. San Paolo, in Brazil, UK, Holiday Sales Bazaar. If at the top of Cloud’s Rest in Yosemite. Northwestern. Lacrosse both doing well in school Refuge.” daughter Severn MBA 93 reunion in April!” He lives in Bellevue, Wash., and Paris. In the course you are looking for a great is easier on the brain as and playing a lot of rugby with his wife and two sons. of these many years I (Paulo is a club assistant way to make an impact, Samir Goradia is provid- ance in my classroom in our second child, Ryan well. Daughter, Rachel, is a Hilary Weber, of San architect Christina Long developed a passion for coach). I would love to get some ing litigation financing to October. I appreciated her Ling-Han Chen, on Dec. sophomore at the Groton Francisco, founded her (we are Long & Strong) Margaret (Chang) emerging markets, and Haas talent involved in this plaintiff’s attorneys and ability to know her audi- 20, 2012. Ruth is happy to School and is following in startup, Opportu Profes- and now have a 2-year- Meenaghan writes, “After Latin America and Africa 1997 program. You can check it their clients and is work- ence and make it exciting become a big sister now. her big bro’s footsteps as sional Coaching, in 2012. old daughter named spending 14 years in the in particular, with missions out at www.BUILD.org.” ing in estate planning for for the 32 10-year-olds.” We have been living in a strong student/athlete The focus of Opportu is Vijay Bobba moved from Severn. The last 10 years Bay Area (including my in 15 sub-Saharan African high net worth individu- Switzerland for the past playing varsity soccer, coaching business leaders Silicon Valley to India in I’ve been working as an time at Haas), I moved to countries, among others. als. Samir writes, “En- 2001 five years. It looks like our basketball, and lacrosse and their teams in both big 2003, where he started a 1998 15TH REUNION independent consultant Los Angeles in 1998 with I have now translated this joyed seeing some alums kids will spend at least a as a sophomore. Yes, I am companies and startups, loyalty marketing-services Mat Fogarty, of Orinda, in the areas of strategy, my husband, Jim. Now it’s passion into a job in the In- APRIL 25-28, 2013 at the Big Game this year, few years of their child- a proud Papa Bear! Stay with a special interest in company with venture Calif., writes, “I recently knowledge management, been another 14 years, and vestment Fund industry of but disappointed with hood here as we enjoy in touch with Cal MBA mission-based organiza- funding and launched sold my startup, Crowd- organizational learning, we’re still fully entrenched Luxembourg, where I help the results on the field. living and working here.” buddies John Rosen, Will tions. Hilary writes that a new consumer loyalty cast, and am now working talent management, and in So Cal life. Jim recently create and manage, as After moving back to Planning to move to San Wilfong, Joe Brand, Lou she finds coaching “ex- brand (imint) in 2006. Vijay at the acquiring company, organizational design. produced his first feature fund director, alternative Mexico in 2011, Gonzalo Rafael in the next year; if Emilie Cortes has left Pelosi, and Otis Spencer, tremely rewarding. There is sold the business to Pay- Spigit. It was a good run (I’m finding that they are film, ‘Chasing Mavericks,’ investment funds (AIFs), Deustua focused Dresden you are in Marin drop me the investment consult- and they are all doing nothing like seeing a client back, a German company and a lot of fun. I’m looking actually all very related.) which released this past specialized in investing in Partners (www.dres- a line sometime.” ing business and will great.” have a breakthrough!” in 2010. He writes, “Today, forward to starting another I’ve published a couple of October. I am a concierge, the agro-business, timber, denpartners.com) into a be running Call of the This year she is slated to I continue to run Payback venture, so ping me if you articles in the Wall Street counselor, chauffeur, and mining, real estate, and competitive near-shore writes, Wild Adventures Inc. Call CJ (Liu) Rosenblatt, of publish her first book, The in India as the founding Alan S. Knitowski have any great ideas.” Journal on the these chef to three (non-paying) infrastructure in sub- software outsourcing “My company, Phunware of the Wild specializes Seattle, writes, “I’m start- Disconnection Connection: CEO & MD. Payback has subjects and am currently clients: Charlie (12), Devon Saharan Africa and Brazil. company serving U.S. (www.phunware.com), just in adventure travel for ing at a new CBS radio Discover Your Power to become India’s largest 2002 writing a book for Cam- (8), and Brooke (7). We live Should you have an inter- clients. In 2012, Gonzalo purchased TapIt Media women and has been station with my show, Fire Lead, Succeed and Exceed consumer loyalty program bridge University Press a stone’s throw from UCLA, est in investing in Africa raised an initial round of Group for $23 million. Seong Chen writes, “We in business since 1978. it UP with CJ, www.fire- in the Modern World. with millions of members called Strategic Conversa- but I still adorn the kids in and Brazil, don’t hesitate funding for Apptizzy (www. All is well and we con- are excited to welcome Feel free to peruse the itupwithcj.com, and just tions (to be published at Cal wear! Also, we spent to call me or come and visit across India. My wife, apptizzy.com) a mobile did a Ted Talk, which you 1994 Padmaja, and I have tinue to grow—up to 115 the end of 2013), which this past July 4th in Tahoe me in Luxembourg. There app startup that com- employees with six offices, can see at http://youtu.be/ will show how leading with Katie McDivitt, MBA is always a good Belgian two boys: Nihar (18) and bines mobile technologies zPK4fSKNM2Q.” Koji Asada writes, “I Nikit (15). Nihar joined a headquarters in Austin, organizations are increas- have been appointed as 94, whom I’m still close to.” beer available for visitors with compelling value- four offices in Southern ingly involving employees from Cal.” Northwestern to study added services for clients Mayer Riff writes, “Moved the general manager of economics while Nikit is in California, from San Diego in strategy development the Investment Banking Adina Safer writes, “So it’s in Latin America. He lives in the south to Sherman to Los Angeles this past and business model in- been 18 years since we 1995 10th grade at an interna- with his wife, Julie, and summer and am adjust- Division for the Americas tional school in Bangalore. Oaks in the north, and one novation (my co-author in New York, for The Bank graduated (well maybe 17, Anya Axelrod, of Berke- sons Sebastian and An- office in Rockville, Md.” ing well to the Southland. is J.C. Spender). All in all, since I did a dual degree I look forward to keeping dres, in Mexico City.” I am now the CFO at the of Tokyo-Mitsubishi UFJ, ley, Calif., writes, “We in touch with other Haas I’m blessed in being able to spearhead the bank’s with the School of Public welcomed our baby girl, Steve Peletz of San Center for Early Education to stay in the frothy zone Health) and I have never graduates!” Ravi Shankar, of Cuperti- in West Hollywood, a nice initiative to provide solu- Katrina ‘Katya,’ to our fam- Francisco and his family between business theory tions and services to our written in to the alumni no, Calif., was promoted to little city nestled between ily in September 2012.” Cheryl (Weiss) Hayes spent four weeks travel- and practice, which if I re- customers active across magazine. Yes, I read it, vice president of product ing in Scotland, England, Beverly Hills and the City flect on it, feels just about and I always mutter under writes, “2012 was a busy marketing at Informatica. of L.A.; there really are the Americas, includ- Jill Holup of Austin, Texas, year helping my husband and Turkey over the right for a Haas grad.” ing Canada and Latin my breath ‘I really should writes, “2012 marked the Ravi is responsible for holiday while visiting his no Bay Area equivalents write some kind of note,’ start his new private lend- product and technical to West Hollywood or America. My responsibili- first year for my startup ing business and spending daughter at the Univer- ties will include product as I do enjoy hearing the investment business, marketing activities for Beverly Hills, much less 1993 20TH REUNION a lot of my time with five sity of St. Andrews. areas such as structured/ updates. So here goes. I Callegro Investments LLC, master data management. L.A., but interesting places APRIL 25-28, 2013 have moved on from four Oakland high school girls all! I miss Berkeley, but project finance, syndica- formed in partnership to start their new business 2000 tions, securitization, trade mergers and acquisitions Daniel Tellalian’s firm, the fact that it’s sunny, with another Cal alum called So Aphrodite. My KarenBeth Peiler writes, finance, and leasing. I ­­—startup to corporate Emerging Markets Inc., is warm, and friendly here (Christopher Melton, BA husband and I feel very “I’ve made quite a change Greg Wolfson writes, am excited about this (ADVP) to another cor- leading pipeline devel- is making the adjustment in political economy of blessed to provide short- since graduation. I’m “Sandra, Madeline, and opportunity, as the bank is porate (CMX) to another opment efforts for the much easier than I would industrial societies, 1995). term funding for rehabbers teaching fifth grade in I relocated to Laguna fully prepared to capture corporate (CVS)—to start California FreshWorks have expected. I would We formed our first fund, who are taking distressed Alameda Unified School Beach, Calif., almost three the growth potential of the a new firm in the life sci- Fund, a $270 million loan recommend it to any Haas May River Partners LP, properties, fixing them District. The details of years ago and are enjoying market we are in.” ences area (accelushealth. to invest in residential fund designed to help food alumni looking to emigrate living the classic California com). Amazingly interest- up, and then reselling retailers, distributors, and product management (it does happen, look at land in the southeastern them to homeowners. This and financial accounting beach lifestyle. I helped Richard Hart writes, “I’ve ing work in this field, and innovators bring greater me) from the Bay Area!” United States. If anyone is provides much needed are less relevant, but I start a new solar energy joined a terrific consulting I enjoy the challenge. My healthy food access to interested in more infor- financing, generates jobs still use my Haas con- development company, team that helps energy husband and two kids and underserved communities. Bruce Strong, of Belmont, mation, please feel free to for the crews who fix up nections. Emilie Cortes, PsomasFMG, and now utilities plan and improve I have moved into a newly He welcomes inquiries Calif., writes, “I was mar- contact me.” the homes, facilitates the MBA 02, gave a fantastic hold the role of CTO. their energy efficiency renovated home in San from Haas alumni who are ried three years ago to PsomasFMG designs, transition of distressed pursuing responsible food talk about mountain 34 BerkeleyHaas properties into homes projects in California. climbing and persever- Winter 2013 35 In the Back In the Back

Create your public profile in the new @cal Haas Alumni Notes Alumni Directory: cal.berkeley.edu

MBA cont. Chris Nuttall, of Short that allows me to travel such reunions, and if you started off making settled in her new school in neurship programs in overseeing the bank’s Kate is a scientist at the Hills, N.J., writes, “I’m to South America. Making are in town, please drop premium SF-made salvage Redwood Shores. Looking Armenia. Ms. Isray- investments in renewable Cord Blood Registry, and excited to be serving as co- long weekend hops to me a line!” denim, and selling it in forward to a great 2013.” elyan is the executive energy. Lis was recently promoted president of the recently Europe to take advantage boutiques across the director of the Center of to associate director of trips or add yourself to re-launched Berkeley- of New York City’s proxim- 2005 country. He writes, “Last 2007 Entrepreneurship and Dane Zehrung of Napa, strategic pricing and the mailing list at www. Haas alumni chapter in ity. Finding excuses to visit Darryl Eaton writes, “It year, we realized there was Jed Clevenger was Executive Development Calif., writes, “Some great contracting at Genentech.“ callwild.com. Emilie has the tri-state New York City San Francisco as much has been a whirlwind a better way than the promoted from vice and Mr. Rasmussen is changes have entered my also relocated to Bend, area. Our chapter board as possible, because I 2012. Isa and I bought and normal retail model. We president, marketing and working with USAID to life recently: I’ve married Will Wright writes, “Big Ore., an outdoor activity is focused this year on have ‘business reasons’ renovated a house in Santa launched this new model merchandising, at the place entrepreneurship the woman of my dreams; news: I got married to a mecca, but she will still connecting our community to be there. And finally, Barbara, Isa wrote a book, on Kickstarter in January social commerce startup, curricula into Armenian I’m now working for Chev- great girl named Whitney. frequent the Bay Area. in the region and build- visiting family and fellow and I left my head of prod- (check out our video at bit. Yardsellr, to COO. On the universities. ron’s venture capital team, She and I are happily ing a sustainable chapter Haas alums in Hong Kong uct management post at ly/weargustin), and it’s personal front, he was looking for innovative married and hanging on Sara (Smolek) Filipek based around the Defining whenever I can! I do spend RightScale to start my own been received well by that thrilled to welcome with companies to change the for dear life in New York. I writes, “After a year Principles. If you’re a time at home, though, company in the consumer community. We’ve raised his wife, Kristy, their first energy industry; I’ve also Renu Motwani, MBA 09, with have also relaunched the in Menlo Park, we’ve Berkeley-Haas alum in the especially now that my credit space. Our young- over $57,000 so far, setting child, a daughter born in partnered with Brandon husband Hemant and daugh- alumni chapter of New adjusted to life in the region, please reach out husband and I just got the est started preschool, and lots of Kickstarter records June, Madison Margaret. Peele from Columbia to ter Isha in Spain. York along with a broad ’burbs. We’ve finished via LinkedIn or @cal—it cutest (yes we are biased her two older brothers are in the process (biggest first launch EVR1.co, a compa- and really great group our list of home improve- would be great to have you but I’m proud to be biased) making strides of their Fashion day, biggest denim Amy Omand, of Oak- ny focused on reconnect- session on ‘The Internet of alumni here. We are ments and gotten our involved.” Bengal kitty. We spend own. It seems we sub- campaign). We’re pleased land, Calif., writes, “I am ing humanity with human and the Digital Divide.’ It looking for any support, labradoodle puppy (Edi- hours just messing around scribe to the ‘punctuated to have been picked up by celebrating my one-year excellence, purpose, and was a great experience donations, and folks who son) and now are hoping Marcelo Vasquez and with our baby. I continue equilibrium’ theory of living Esquire—esquire.com/ anniversary at Tipping wonder. It’s not our lives interacting with over 700 are interested in building to find some peace and Mauricio Quiroga, MBA to teach Pilates, and just life! Hoping everyone else blogs/mens-fashion/ Point Community as the that matter, it’s the way we delegates from across the a vibrant and connected sanity in 2013. Of course 00, founded Canvas Group, picked up singing classes had a productive 2012 and gustin-jeans-010713— director of finance. Tipping live them.” globe! Later during the community in the tri-state our kids, Calem (7) and a human-centered growth and, of course, Brazilian best of luck in 2013.” and Cool Material—cool- Point is a grant-making year, I served on the advi- area to join us. Next big Evie (4), will lead the and transformation-con- Portuguese lessons!” material.com/style/ agency dedicated to find- 2009 sory board for ICERI (In- event: Professor and charge there. Look- sulting studio in Santiago, gustin-selvage-denim/. ing and funding the most Matthew Blair writes, “I ternational Conference of former Dean Laura Tyson ing forward to a few Chile, to help companies 2004 We’re redefining premium effective poverty-fighting Mickey Kim, MBA 08 work in equity research Education, Research, and to speak to the wider weekends in Tahoe with create new value through Clay Akiwenzie writes, menswear. We might also organizations in the Bay for Macquarie Capital Innovation) held in Madrid, community this spring in the Underwoods and innovation. Mauricio and “2012 was a big year of be looking for interns soon.” Area. It’s been inspiring Mickey Kim, of San Fran- covering the independent Spain. And as I was end- Manhattan.” Graces in between the Marcelo are applying all change in the Akiwenzie and challenging work! I cisco, writes, “My book is refiners and natural gas ing the year, heard that workweeks (in my 10th their Berkeley-Haas ex- household. We welcomed have also taken on an- published in Korea. The vehicle companies. My one of my other research 2010 year at Analysis Group perience to challenge the a new addition, Celeste other part-time job as Girl book is about my career wife and I live in Denver, papers was accepted for Glenn Ballard, CPA, is the and going strong). Still status quo throughout the Analise Akiwenzie (try Scout troop leader with trek from Korea to Silicon and we just welcomed INTED 2013. Other than founder of Marpé Finance actively participating in Americas and are already saying that 10 times my 6-year old daughter, Valley (Google) as well baby Henry in October. ” these associations with & Accounting, a profes- Haas events and activi- working with companies in fast), joined a new firm, Audrey. We’ve been enjoy- as the strengths and the academic world, life sional services practice ties. Hope to see every- Chile, Colombia, Peru and Berkadia, after seven ing participating in service culture of Silicon Valley. After spending a couple of is good—driving Java ME focused on providing one at an event soon!” Argentina. You can contact years on the stagecoach, events together, and I’m I am extremely honored years as a management strategy at Oracle Corp., services in a few specific Canvas Group at: mauricio and finally finished the looking forward to my sec- that Google Senior Vice consultant and as a part- and enjoying the magic areas of need for early- Coco Kee writes, “Still @canvasgroup.com and never-ending rehab of ond daughter, Cara, joining President Vic Gundotra, time lecturer at a uni- that my daughter adds to stage companies, includ- happily living in Manhat- marcelo@canvasgroup. our house in Kensington. Monica Wiese, MBA 05, and LG Electronics President versity in Japan, Takeshi my days!” ing: outsourced CFO, tan and building KGA, a in a few years!” com. Looking forward to 2013 Pablo Seminario, MBA 04, with Havis Kwon, and legend- Haeno accepted a posi- finance support, account- corporate development and connecting with more sons Pablo Frederick and Liam ary Omid Kordestani tion in global marketing ing, bookkeeping and advisory firm helping TH wrote commentaries for TH Haas folks.” Gabriel 2008 5 REUNION at Novo Nordisk. He and tax services for startups companies with cross- 2003 10 REUNION my book. The book is on a APRIL 25-28, 2013 APRIL 25-28, 2013 his wife, Maki, moved to before they have a CFO in border expansion between Chris Plasser, of San Monica Wiese, of Lima, bestsellers’ shelf in Korea.” Copenhagen, Denmark, in place (typically seed/angel China and the United Francisco, writes, “After Peru, writes, “In July we Qing Li, MBA 06, with wife October. They are excited stage through Series B/C); states, and helping US Joyce and daughters Klaire Theresa (Finn) Talany and a stint at PayPal, I moved were blessed with our Jemma Israyelyan about the opportunity private company stock financial technology firms writes, “I and Aiji Bryan Talany welcomed Jay Atkinson over to the eBay side of the second son, Liam Gabriel. and Rick Rasmus- both professionally and and stock option valuation with restructuring, turn- would like to introduce their first child, Kathryn house a year and a half His giggles have brought sen, BCEMBA 05, have personally, and they look (409A valuation); audit around, and market entry Anabelle, into the world the latest arrival to our ago and have been run- us even more joy. Pablo Qing Li, of Mountain View, been working together forward to seeing their preparation and support in the alternative invest- on Sept. 19. They live in family—Jasmine Olivia, ning a startup-like team of Frederick (2 1/2 years) Calif., writes, “What a to create entrepre- friends in Europe again.” for later-stage private ment space. One of our who was born on Sept. 19 to develop cutting-edge welcomed baby Liam with great way to spend the Greenbrae, Calif. Theresa companies; IPO readiness most exciting projects is 17. Everyone is healthy, mobile shopping experi- a warmth that is truly Christmas holiday and continues to work at Wells Renu Motwani, of Newark, and support; and merger to identify capital to fund happy, and enjoying our ences. My team shipped beyond his years. Pablo bid farewell to 2012—on Fargo as the credit officer Calif., writes, “Warm greet- and acquisition prepa- the growth of a Chinese move back to the East Bay over 20 releases in 2012 Seminario, MBA 04, con- board Sapphire Princess ings on a cold winter day Lis Warren, MBA 09, and ration and support for company that is creat- (Lafayette).” and earned several nice tinues to enjoy the retail to the Mexican Riviera on which I am writing this companies who choose a ing farms on the desert partner Kate Brown, PhD 09 media accolades, and it industry and will be ven- with family and friends. note! Reflecting back on (Molecular and Cellular Biol- merger as their exit strat- in Inner Mongolia. The Jay Jung writes, “After No emails and phone was nice to be recognized turing to a new corpora- 2012, one thing is clear ogy), on their wedding day. egy. In addition to Marpé’s encroaching desert causes working for 6 1/2 years at and rewarded for all tion next year. For the time calls, only sun and fun, —it kept a part of me en- early-stage company farmers to lose land, and Samsung Global Strategy our great work by being being, I have finally come sweeping ocean view, gaged with the academic Elisabeth Warren and Dr. services, Glenn also offers environmental damages Group, I am transitioning named a Silicon Valley ris- to relish my time with the and endless yummy food. community in multiple Katherine Brown (PhD, UC a full range of tax planning often result. We hope this back to the overseas busi- ing star under 40 by Silicon boys at home.” And good time to reflect ways. Earlier during the Berkeley, 2009) joyfully and compliance services project will be successful ness team at Samsung Valley Business Journal on 2012 and look forward year, I presented a paper celebrated their wedding to individuals and busi- and can be replicated in Life Insurance for my next this year. Whenever I can, 2006 to 2013. May many new at the INTED (Interna- in August, at Lis’ family’s nesses. For information, other desert areas. One of career step.” I love meeting up with things happen in our lives tional Technology Educa- Lazy J Ranch in St. Helena, email Glenn at glenn@ the plants growing on the While many people were in the new year!” classmates on my travels, going off to their startup tion and Development) Calif. Also attending from marpefinance.com or visit farms is from the United Miriam Tai, of New York, and I have been lucky to Conference in Valencia, Haas were Sherwood http://marpefinance.com/. States. Please let me know writes, “Continuing to find internships between first Atul Tiwary, of Palo Alto, Jemma Israyelyan, MBA 08, have had the chance to and second years, Josh Spain, on ‘Innovating the Yuen and family, Jennifer when you are in town. Look ways to keep my life fran- Calif., writes, “Starting and Rick Rasmussen, BCEMBA Elliot, Bethany Nelson do so in Germany, Brazil, Gustin decided to teach Theresa (Finn) Talany, MBA 08, Rural Economies with Jenny Hsieh and Andrea forward to catching up.” tically pleasurable. Joined year two of our invest- 05, work together creating and family, and Lili Argentina, Chile, Dubai, himself how to make the with husband Bryan Talany and Mobile Innovation.’ I was Siciliano were married a Brazilian-based com- ment banking initiative. entrepreneurship programs in also honored to chair the Palomo-Pujol and family. on Sept. 8. The wedding China, and Singapore. I perfect pair of jeans. He first child Kathryn Anabelle pany this past summer look forward to many more Our daughter, Aanika, is Armenia. 36 BerkeleyHaas Winter 2013 37 In the Back In the Back Haas Alumni Notes

cal aspects of launching joined T-Mobile as a cus- tionally proud to be work- on the intersection of Carter Reue, of San In Memoriam In Memory MBA cont. tomer retention manager. and running a startup ing with minority-owned strategy, brand, culture, Jose, Calif., climbed Mt. Saket writes, “The move to shared by Professor Zafar, businesses to provide and organization to cre- Kilimanjaro in Sept. 2012. Steven Anderson, BS 36 T-Mobile with its chal- and the enriching guest clean, affordable energy ate new value that drives Since he did this during Leland Chamberlin, BS 37 lenges and great leaders speaker series from CEOs to California residents. He growth and change. We the BCEMBA Gala, he Barbara Vincent, BS 37 Bank Leader and Haas is an exciting and welcome organized by Professor credits his Haas course- partner with leaders to organized a gala of one at Robert Meyer, BS 38 Benefactor Tom Clausen change. This along with the Haykin have provided me work and network for the develop internal capa- the summit. Romain Clerou, BA 39 birth of my daughter has the framework to take opportunity to realize his bilities (big data analytics Clarence Postel, BS 39 Former Bank of America brought joy and excite- business decisions with post-MBA goals. and customer insights Harry Hergert, BS 41 and World Bank chief A.W. ment to our lives.” confidence. I transi- are big this year), tell dis- Jarl Engberg, BS 42 “Tom” Clausen, a longtime tioned from applications 2013 tinct and resonant stories Ichiro Furuta, BS 42 Berkeley-Haas benefactor, 2011 engineering to a strategic Oscia Wilson founded that sway audiences, Mabel Lee, BS 42 passed away Jan. 21 from business development role and increase market Thomas Chalberg, of Red- after completing my first Boiled Architecture while Stanley King, BS 43 complications from pneu- wood City, Calif., is enjoying Laurie Peterson, MBA 11 enrolled in the Evening & relevance. We’re perfect Mary Artero, BS 44 year, and the Haas brand for augmenting stra- monia. He was 89. his role as a life sciences was an important factor Weekend MBA Program. Edson Kincaid, BS 44 new gaming system called tegic thinking or when Clausen was a staunch entrepreneur at Avalanche in this transition. Impor- She also founded the Robert Bergman, BS 47 Sifteo Cubes. I became an initiative doesn’t fit Haas supporter for almost Biotechnologies. The com- tantly, the insights and annual Women Entrepre- Mary Laub, BS 47 aware of the company clearly into any organiza- three decades. In 1995, Clau- Jenny Hsieh and Andrea pany has been expanding high energy from my peers neurship Retreat, a week- Walter Olson, BS 47, JD 49 R&D operations at its San when True Ventures, one end retreat for women tional or agency area. Our sen and his late wife Peggy generously funded the busi- Siciliano, both MBA 10, at their had a significant impact Daisy Quan, BS 47 of its investors, spoke clients are CEOs, CMOs, wedding in Italy. Francisco headquarters to my experience at Haas. starting and running ness school’s Clausen Center for International Business in Randy’s New Venture and business leaders of Ralph Sheneman, MBA 47 and has five employees. When I met a few first-year companies. The next one and Policy. The Clausen Center was created to support took place just outside Meanwhile Tom and Ste- Finance class. I am enjoy- will be May 24-26 at the companies amid market Harry Agler, BS 48 evening and weekend MBA Carter Reue, BCEMBA 12 , on the business school’s international focus by providing of Torino, Italy, at Castello fanie have been keeping ing the growing pains of seaside resort Asilomar, disruptions. Adesso is Charles Cristol, BS 48 students during a recent Mt. Kilimanjaro. research grants to faculty, hosting international visitors, di San Sebastiano da Po, raising product awareness Italian for now. It cues our Ernest Dickson, Attendee 48 busy with their two key reunion, some of them in Pacific Grove, Calif. The with several fellow Haas- and building new retail intention to drive near- Claude Farinha, BS 48, and sponsoring conferences and student-initiated semi- customers at home, An- asked me how I spend my retreat is packed with key- ies in attendance. After channels from scratch. If term results and lasting Rupam Shrivastava, of MBA 49 nars. Haas awarded Clausen its Lifetime Achievement nika (4) and Alexander (1). free time away from Haas note speakers, hands-on their honeymoon in Rome, you are in Barnes & Noble, change by questioning Cupertino, Calif., writes, Paula Johnson, BS 49 Award in 2005. these days. My response workshops, and dedicated they returned to San Fran- stop by the ‘Tech Toy’ sec- the status quo.” “Happy New Year to Gertrude Langer, BA 49 was ‘baby sitting.’” mentoring time, all in a Clausen began his career working at Bank of America cisco where Jenny works tion to check Sifteo Cubes supportive environment all! As part of ePlanet Raymond Meier, BS 49 Chris Phenner writes, Capital, we made an as a part-time bank vault clerk while waiting for his bar at Citigroup in affordable out. We launched there that an all-women’s event Joan Robertson, BS 49 exam results. He worked his way up to chairman and CEO housing and Andrea works just in time for the holi- provides. This year’s key- “Erika and I moved to investment in a Virgin Chicago in October, where company, Virgin Mobile Wendell McWhinney, BS 49 in 1970 at age 46. Under his leadership, Bank of America at Google.” days and are getting great note speakers are Debbie Irwin Adams, BS 50 PR coverage. My daughter, Lewis, founder of Gold- I accepted a role to head Central and Eastern grew into the largest commercial bank in the country. the Midwest for Unified. Europe. They have Edwin Caudill, BS 50 Clausen left in 1981 to become CEO of the World Tom Kraikit, of San Fran- Avery, is 2 1/2 now. Watch- iBlox; Maren Kate, founder Russell Roberts, BS 50 cisco, writes, “After two ing her grow is a good of Zirtual; and Hannah Unified helps agencies and launched in Poland with Bank for five years, and then returned to pull Bank of brands deploy social me- thousands of users Nancy Soule Walkup, BA 50 years at Adobe I switched reminder of the time that Davis, founder of Bangs. Merrill Thruston, BS 50 America out of a financial crisis. He brought net earnings back to the small company has passed since my days For more information, go dia budgets across Face- acquired rapidly. I am Robert Grinder, BS 51 to $1.1 billion in his last full year as CEO. environment and joined at Haas. I miss the people to www.WomenEntre- book, Twitter, LinkedIn, and also working on a series Evernote in its quest to and the focus I had on preneurshipRetreat.com lots of additional social of mobile applications Paul Maier, BS 51, JD 54 help people remember self-improvement. I hope or contact Oscia Wilson networks. Never hesitate and looking for iOS Raymond Watson, BA 51, everything. On the home Emily Olman, MBA 08, and to audit a class or two in directly at oscia.wilson@ to reach out if you have so- developers willing to MA 53 Economics and Law front, our daughter is Doy Charnsupharindr, MBA 11, coming years.” boiledarchitecture.com. cial media questions. Our work for equity and Lester West, BS 51 boys, Will (3) and Harrison cash. Personally, James Kretchmer, BS 52 Professor Michael Conant rapidly growing up in front connect at the Berlin School of Sridhar Krishnamurthy, MBA 12, of our eyes, and she is Creative Leadership. (1), are psyched to be in the my plans are to visit Daniel Strohl, BS 52 Professor Emeritus Mi- st with wife Aruna and children looking forward to meeting 2012 1 REUNION Windy City. Please don’t three new countries in Alice Mah, BS 53 chael Conant, a Haas faculty Kriya and newborn Sahana. hesitate to reach out if you 2013.” all of our classmates’ new Doy Charnsupharindr is a APRIL 25-28, 2013 David Francis, BS 54 member for more than three additions soon.” lecturer at Haas, teach- are in town.” Belinda Lyons-Newman, Frank Allgood, BS 57 decades with research span- PhD ing leadership commu- her husband, Dan, and Raymond Ewick, BS 57 Saket Misra, of Seattle, , of San Jose, 2005 ning the fields of law and nication courses for the Paolo Ferro 4-year-old daughter, Ella, Arthur Johnson, BA 54, and his wife, Jaya, have Calif., writes, “Life is great 1986 economics, passed away at Evening and Weekend welcomed Lilia Lyons Rick Rasmussen, see MBA 57 had an eventful 2012 in the South Bay, and work his Kensington home Dec. 7. Berkeley MBA Program. Newman, born in Berkeley, MBA 2008 notes. Cathy Goodwin just Kimi Narita, BS 57, welcoming Aadya, their is exciting. With the begin- He was 88 years old. He writes, “In August, I Calif., on Sept. 8. got connected with the MBA 59 beautiful daughter. He also had the opportunity to go ning of 2013 I am taking Haas Alumni Network. Nicholas Wallace, BS 57 Conant served in the U.S. teach a leadership com- on new responsibilities in TH Allan Riska, of San Fran- 2008 5 REUNION After 20-plus years as Claude Heavin, BS 58 Army during World War the iTunes Content organi- munications class at the cisco, joined Regenerate APRIL 25-28, 2013 a college professor, Dan Petersen, BS 58 II and then earned a BS in economics from the Univer- zation, as well as starting Berlin School of Creative Power, a startup utility- Oscia Wilson, MBA 13 she runs a consulting Irene Gotay, MBA 59 sity of Illinois at Urbana-Champaign. He then attended Leadership in Berlin, Ger- some innovation projects scale solar developer, as a business through the Claude Lowen, BS 59, JD 62 of my own. My New Year’s the University of Chicago, where he earned a doctor of many. While I was there, senior business develop- 2011 Internet, working with resolution is to renew Cecilia Hobin, BA 62 philosophy in economics and a doctorate of law from I ran into Emily Olman, ment and finance associ- clients and buyers all my commitment to stay TH Jason Teller relocated George Lord, BS 62 the University of Chicago, with Nobel Laureate Milton MBA 08, a graduate of ate. In December, the com- 2003 10 REUNION over the world. Her connected to the Haas from Denver to the Seattle Patricia Ketlinski, BS 63 the evening and weekend pany signed its first power APRIL 25-28, 2013 website is http://www. Friedman serving as one of his PhD examiners. MBA program. Emily is the community. Go Haasies! area to start a new job CathyGoodwin.com. She Nancy Swegles, BS 64 Conant joined the faculty of UC Berkeley’s business purchase agreement, in with Intellectual Ventures admissions director at the Go Bears!” lives in Philadelphia’s Old Victoria Foote, BA 66 school in 1954. He was known for his excellence as a which it will provide 20 MW as a licensing executive. Ray Hausler, MBA 66 school now.” of solar energy to San Di- City with two cats and teacher and his expertise in antitrust economics, law, BCEMBA Sridhar Krishnamurthy ego Gas and Electric. This a dog, all mixed-breed Curtis Mikkelsen, MBA 66 writes, “To me the Haas Alice Hansen (Margaret 2012 and economic regulation. Laurie Peterson, of Oak- is an exceptional achieve- rescues. She recently Martin Goetsch, BS 70 MBA has been and will Alice Quinn), of Oakland, After retiring in 1991, Conant continued to publish land, Calif., writes, “Since ment, considering solar is Prosenjit Chatterjee, wrote and published an Robert Chee, BS 75 always be a memorable Calif., writes, “Patti Birbig- numerous journal articles and several highly respect- graduation, I’ve been an increasingly competi- of San Francisco, was ebook, 10 Things To Do If Nancy Blair, MBA 80 experience. The fun-filled lia and I (BCEMBA inaugu- Saket Misra, MBA 10, with leading marketing for tive market where major promoted to director of You Really REALLY Hate Linda Verheecke, MBA 81, ed books, including The Constitution and Economic finance lectures by Profes- ral class!) started Adesso wife Jaya and newborn daugh- Sifteo, a San Francisco- corporations traditionally GPU ASIC Engineering at Your Job.The ebook is JD 93 Regulation: Objective Theory and Critical Commentary based startup making a sor La Blanc, the practi- Strategy, a marketing NVIDIA. available on Amazon. ter Aadya. dominate. Allan is addi- consultancy. We focus David Hoskinson, MPH 83, in 2008. MBA 86 38 BerkeleyHaas Winter 2013 39 In the Back We will always be connected to Haas Personal View By Ajay Kshatriya, MBA 11 Berkeley-Haas.

Ajay Kshatriya, MBA 11, is an entrepreneur-in- But only you can residence at XSeed Capital, a Silicon Valley decide to invest venture capital firm founded by a former back today. Berkeley alumnus and professor. He attended the Evening & Weekend Berkeley MBA Program while working as a senior manager at Genentech after earning a BS in chemical engineering from Berkeley and MS in engineering from Stanford. His wife, Krista, earned degrees in history Always Berkeley. Always Haas. Only You. and communications at Berkeley and then a JD from BerkeleyLaw in 2010. Only Kristen and Tim.

effectively, you need the confidence to persevere with the humility to look inward to solve the problem. That’s Berkeley Baby Confidence Without Attitude—confidence to get Passing down the Haas Defining Principles through tough times but without the attitude of blaming others for the situation. True Blues Question the Status Quo didn’t come up specifically, My wife and I were at a wedding while she was still preg- but it’s embedded in everything we want for Nikhil. In or- True Blue Loyalty Society nant when a good friend asked me, “What are the three der to really achieve success, we have to constantly ask, members are alumni who things you would want Nikhil to know by the time he’s “Why are things done this way?” It is a general trait in any an adult?” I didn’t have an answer at the time, so I started pursuit of excellence, and more specifically, a critical skill have given to Haas for 5+ asking everyone I knew and trusted the same question. I in entrepreneurship. years and recent grads got a ton of very interesting answers. Like any good Haas It wasn’t by design that I was thinking about the who gave during their student, I wrote them all down and ranked them to iden- Haas values when I started thinking about this ques- tify trends or patterns. tion for my son. My goal was to take everyone’s feed- graduation year. By and large everybody had a theme you could call back and summarize these answers in my own words humility or empathy. Humility and empathy really come in a pithy way. I hate to admit it, but Dean Lyons beat Kristen Lee, BS 12 from a recognition that the world does not revolve around me to the finish line with the Haas Defining Princi- you and your needs, that you’re one piece in a larger world. ples! The insight for me: Our Haas culture transcends Associate, Calibre One That one was clearly articulated by the Haas Defining generations. Co-Chair, Senior Gift Principle Beyond Yourself. Nikhil is one year old now. From the moment he came Almost unanimously, the people I spoke with also into the world, the purpose and meaning in my life com- Campaign mentioned a commitment and passion for education, pletely changed. He scales up a lot faster than most start- True Blue, 1 Year not just as a student but also as a professional. That’s ups do as he’s learning and growing every day. It’s a great Student Always. blessing to witness someone discover the world for the Tim Carlson, BS 63 The third common theme was dealing with adversity first time. Being a dad rocks! That said, I will be happy to and bouncing back from a tough situation. To do this see the day when he doesn’t need diapers anymore. VP & Financial Advisor, –As told to Ronna Kelly Merrill Lynch Join Kristen and Tim. Give today: True Blue, 35+ Years haas.berkeley.edu/onlyyou

40 BerkeleyHaas Cuttriss & Hambleton PDF PROOF Production

Date/Time: March 4, 2013 5:00 PM Doc/Info: hmc_BHMag_Win13_r7 To: Ronna From: Jane/Hiroko Pages: 46

Approvals Your initials are required to proceed. Please email proofs with corrections or o.k.*

o Proof 1: ______

o Proof 2: ______

o Proof 3: ______

o Final: ______

7o Additional Client Changes: Will incur additional charges Notes:

1025 Carleton Street, No.5 Berkeley, California 94710 ph. 510-644-1370

*Signature indicates client has examined this proof carefully and assumed full responsibility for size, content and placement of all graphics, copy, spelling and color breaks.

42 BerkeleyHaas Winter 2013 43