The Entrepreneurship Issue
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University of California, Berkeley Nonprofit Organization THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917 BerkeleyHaasWinter 2013 12 GET OUT OF THE BUILDING 14 RISK TAKERS 16 THE ACCIDENTAL SPY Lecturer Steve Blank pioneers a new model for Tips from top VCs and entrepreneurs on Alum Kenneth Taylor plays a major role in the teaching entrepreneurship navigating startup challenges Iran hostage crisis and Oscar-winner Argo First-time @cal Login: Your PIN is the number above your name on your address label. Strengthen • Rekindle relationships Your • Jump-start your future job search Network • Be there for others Visit the new @cal Alumni Directory Update your and take 3 Display your employment Upload a photo email address crucial steps: 1 information2 3 Goodbye Business Plan, Hello Lean LaunchPad Rewriting the Rules of Entrepreneurship cal.berkeley.edu great minds online The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world. Winter 2013 FEATURES AND DEPARTMENTS The Entrepreneurship Issue Editor IN CHIEF Ronna Kelly, BS 92 UP FRONT EXECUTIVE EDITORS Richard Kurovsky Ute Frey Design UPCOMING PROGRAMS Cuttriss & Hambleton, Berkeley Staff WRITERS The Women’s Executive Valerie Gilbert, Kent Sumrall, Pamela Tom Leadership Program CONTRIBUTING WRITERS April 8-11, 2013 Michael Benson, 2 Haas List Laura Counts, Sean Elder, Finance Prof. Ulrike Mike Elkin, Mandy Erickson, Malmendier wins the Kim Girard, Martin Haro, New Manager Boot Camp 2013 Fischer Black Prize. Martin Mevious, Dan Mitchell, Bill Snyder April 22-24, 2013 5 Haas News Dean Rich Lyons on Photographers catching the Haas Noah Berger, Jim Block, culture wave. Milena Carranza, Karl High-Impact Leadership Nielsen, Ronen Goldman, 6 Power of Ideas Genevieve Shiffrar Prof. Ross Levine April 30-May 2, 2013 Illustrators on teens and entrepreneurship. Harry Campbell, Carl DeTorres, Thomas Porostocky Financial Analysis for Berkeley-Haas magazine is published by the Haas School Non-Financial Executives IN THE BACK of Business, University of California, Berkeley. For May 6-10, 2013 further information, contact: A team at Skydeck, Berkeley’s startup incubator, during a recent health care hackathon. page 8 Berkeley-Haas Magazine Editor Venture Capital Executive Program Haas School of Business University of California May 6-10, 2013 8 Goodbye Business Plan, Berkeley, CA 94720-1900 510-643-0259 Hello Lean LaunchPad [email protected] Strategy in Competitive Markets Rewriting the rules of entrepreneurship. Berkeley-Haas Winter 2013, 18 Haas Network Number 82. Profiles of alumni in June 3-7, 2013 For change of address, email South America, [email protected]. 11 Building a Startup Ecosystem Tel Aviv, Amsterdam, How Haas, the university, and the East Bay can support entrepreneurship. and San Francisco. 22 Campaign for Haas Vic Trione, MBA 70, 12 Get Out of the Building blends grapes, real estate, and banking into Haas Lecturer Steve Blank pioneers a new model for teaching All Berkeley-Haas alumni enjoy special pricing for open-enrollment programs. a successful career. entrepreneurship. 24 Worldwide Events To find the right opportunity for you, contact: The Cal Band celebrates Kristina Susac, Director of Marketing and Open Programs 14 Risk Takers at the Gala. +1.510.642.9167 | [email protected] Haas entrepreneurs and VCs share insights on navigating risk. 26 Alumni Notes 39 In Memory 40 Personal View 16 The Accidental Spy Haas culture transcends Alum Kenneth Taylor plays a major role in the Iran hostage crisis and generations. the Oscar-winning movie Argo. www.executive.berkeley.edu Winter 2013 1 Cover illustration by Carl DeTorres Up Front Interested in bringing Haas@Work students to your company? Haas List Visit haasatwork.berkeley.edu. Financial Rankings Engineering Rising in Morgan 3 Stanley 5 The FT Faculty Prize Winner The full-time Berkeley MBA Program climbed to Alfred Yuan, MFE 13, #12 this year from #14 a won the $5,000 Morgan Top Finance year ago in the Financial Stanley Prize for Times global MBA Excellence in Financial ranking. Among U.S. 8 Markets for a paper Students Scholar Prof. Ulrike Malmendier schools, Haas held its focused on designing #7 spot from last year. and implementing an The program ranked 1 algorithm to accelerate the Shopping Science #3 again worldwide computations of complex in faculty research One morning last fall, 17 MBA students traded statistics financial systems. and #6 worldwide in for…shopping. Their tours of local Target and Safeway Yuan competed against quality of PhD graduate stores were part of a retail trek led by Haas career more than 100 financial placements. adviser Wendy Pratt. engineering and PhD Pratt, who has more than 12 years of experience students around the building brands and launching new consumer packaged country. The prize also goods (CPG), guided students through the aisles while includes a summer Students sharing her knowledge on how products get developed, internship with Morgan 4 Reaching packaged, discounted, and placed on store shelves. “The Stanley and interview for a Executive Education for the Stars best way to learn the basics of marketing and discuss full-time position. Inspiring consumer behavior trends is to see how CPG companies Yuan’s paper outlines Poland’s Top handle the marketing mix on the ‘front line’ as consumers an algorithm to more see it,” she says. quickly complete complex Innovators Perfect test subjects, the students also found financial calculations themselves unable to resist the lure of well-presented that have been enabled Forty Polish scientists, scholars, and business merchandise. Eliza Rosenbaum, MBA 14, left with a Cal by improvements in Soyeon Yi, MBA 14 innovators learned from hoodie. “There was just no time to shop in Fall A, and I computing. Before coming really needed something for Big Game,” she explains. to Haas, Yuan earned the Haas School’s top a bachelor’s degree in professors and visited statistics and actuarial Silicon Valley’s most Finance innovative companies science from Renmin Launching Alumni University of China. as part of a program Investment 7Viewing Earth from the International developed by the UC Banking on Berkeley-Haas Finance Professor Management Space Station, Soyeon Yi, MBA 14, had Berkeley Center for 6 Careers Ulrike Malmendier was awarded the Executive Education. an epiphany. “You realize Korea is such a Haas@Work 2013 Fischer Black Prize from the The nine-week, This year Haas small part of the world,” she says. 9 When Amir Zelazny, customized program selected five first- MBA 09, applied to the Haas@Work American Finance Association in was funded by the year full-time MBA She understood then how lucky she Program for spring 2009, he was a student uncertain January. The prize honors the top finance Faculty Polish government and students to inaugurate was to have been born in South Korea. of his future in the thick of the recession. Little did he scholar under the age of 40 and is mod- Trio Garner Honors European Union. “Poland a new Investment And that’s part of the reason she came know that he would go on to work for his Haas@Work client, building the kernel of an idea from the program eled after the Fields Medal in mathemat- is full of bright people, Management Fellowship to Haas: to find the best, most innovative 2Professors David Teece, Nicolae Gârleanu, and but they don’t know Program: Felipe into a major new strategy for Wells Fargo Bank. ics and the Clark Medal in economics. Adair Morse have been honored for their research how to commercialize Gonzalez, Andrew way to help others on Earth. Zelazny was on a student team asked to advise Wells The award cited Malmendier’s work and scholarly service. Teece received the Royal their discoveries,” Krowne, Nick Shea, South Korea’s first astronaut, Yi Fargo on helping customers better save for their sunset in corporate finance, behavioral econom- Honour of Companion of the New Zealand Order Lukasz Kutrzeba, a Bryan Wong, and Eric launched into the sky on April 8, 2008, years. After the project ended, Wells hired Zelazny as of Merit for his services to New Zealand/United technology broker at the Yanagi, all MBA 14. a contractor and then employee to shepherd a new ics and finance, contract theory, and the States relations. Gârleanu has won two awards: Jagiellonian Center of The fellows receive and spent 10 days at the space station. proprietary retirement tool through a complex design history of the firm, noting the originality the Journal of Finance Smith Breeden Prize for a Innovation in Krakow, a one-time $5,000 After a whirlwind few years of speak- process. The “My Retirement Plan” tool launched in and creativity of her research. co-authored paper titled “Technological Growth said during his Berkeley scholarship, preference ing engagements, Yi, 34, decided to add an December. and Asset Pricing” and the Review for Financial visit. “At Haas, we are in finance electives, Once an extracurricular program, Haas@Work is now a Malmendier holds a joint appoint- Studies’ Barclays Global Investors Michael Brennan learning to take our and matching with a MBA to her PhD in biotech systems. She course that satisfies MBA students’ experiential learning ment at Haas and Berkeley’s Economics Award for his paper “Margin-Based Asset Pricing scientific knowledge to mentor in the field. The chose Haas because of its proximity to Sili- requirement. Each semester, student teams advise Department. She has long been inter- and Deviations from the Law of One Price.” Morse, market. It’s a contagious program is modeled con Valley and distance from Korea, where companies on innovation challenges.