Brand Standards Brand Standards

Table of contents

Why are brand standards important?...... 1

The UWRF brand...... 2

The UWRF brand platform...... 3

UWRF brand promise UWRF brand personality Key messages The wordmark...... 5

The logo...... 6

Using the wordmark and logo...... 7

Wordmark configurations Logo configurations Clear space Minimum size Color configurations Unacceptable logo use

The tagline...... 17

The graphic vocabulary...... 19

Common graphic elements Photography Transparent red box Color palette Typography

Examples...... 27

Advertisements Multi-use postcards Report covers Posters

Templates...... 32

Three-panel brochure Website template E-newsletter Multi-purpose insert PowerPoint

Brand Review...... 38

University Communications and Marketing Contact Information...... 38 Brand Standards 1

Why are brand standards important? This manual provides guidelines to help ensure consistent application of the UW-River Falls brand. Projecting a unified visual identity involves more than simply creating and implementing a logo.

Brand standards provide a sound, flexible structure for using logos, color, and typography — a brand “vocabulary” unique to UW-River Falls. By consistently following these standards, UW-River Falls brand identity will become more established and recognized.

Proper use of these elements increases our ability to communicate with the university’s many audiences, and enhances the overall brand value. Brand Standards 2

The UWRF brand

We have developed a research-based marketing and communications program that is:

• Compelling and distinctive; • Consistent and enduring; • Providing students and donors clear reasons to select and support UW-River Falls.

Why is this important?

• It clarifies what we stand for. • It differentiates us among competitors. • It mobilizes support for the university, its mission and its financial security.

What do we hope to accomplish?

• Establish a clear and compelling brand position for UW-River Falls. • Increase quantity and quality of admission applications. • Support the UWRF Foundation in their fundraising efforts. • Support the university’s strategic plan. Brand Standards 3

The brand platform

• Captures the most meaningful and compelling truths about the university. • Is the foundation from which the brand comes to life through the university’s many brand ambassadors and countless touchpoints. • Consists of a brand promise and a brand personality.

UWRF brand promise At UW-River Falls you will discover accessible and outstanding learning opportunities in and out of the classroom while building life-long relationships in a collaborative community.

UWRF brand personality Welcoming, scholarly, genuine, caring, committed, ethical and globally engaged.

What it means

• Teaching happens in and out of the classroom — from professors, advisers, coaches, employers, and alumni. • You and your fellow students will share skills and insights. • You’ll solve problems and learn how to think critically in real-world applications. • A confluence of campus and community will open eyes and opportunities. Brand Standards 4

Vivid Descriptors and Key Messages Audience 1: Prospective traditional aged students. Audience 2: Post-traditional prospective adult students.

Vivid Descriptor #1 - UW-River Falls delivers ACADEMIC EXCELLENCE within a SUPPORTIVE community Key message for audience 1: “Regardless of your area of academic interest, you will encounter outstanding teaching, personalized advising, and the caring mentorship of faculty committed to helping you reach your full potential for a successful future.” Key message for audience 2: “Your degree from UW-River Falls will be backed by the prestige of the University of Wisconsin and the national accreditations respected by employers.”

Vivid Descriptor #2 - UW-River Falls provides students from all backgrounds OPPORTUNITIES to access high-impact experiences Key message for audience 1: “As early as your first semester on campus, you will be empowered to participate in hands-on research and creative activity; affordable and accessible international education experiences; collaborative learning opportunities; and enriching student involvement programming at UW-River Falls.” Key message for audience 2: “UW-River Falls provides you with access to award winning faculty and portfolio building experience at locations and times convenient for busy adult learners and professionals.”

Vivid Descriptor #3 - UW-River Falls provides an excellent experience at a superb VALUE Key message for audience 1: “Thanks to numerous scholarships and affordable tuition, room and board, and study abroad experiences, you will gain an outstanding education and valuable experiences without incurring high levels of student debt.” Key message for audience 2: “UW-River Falls provides affordable and highly respected graduate and undergraduate degree completion programs with personalized advising and outstanding student service.”

Vivid Descriptor #4 - UW-River Falls is an ideal learning and living LOCATION within the Minneapolis-St. Paul metropolitan area Key message for audience 1: “Only as a UW-River Falls student can you experience the convenience, community, and safety of a small college town and the entertainment and employment opportunities that come with being part of the Twin Cities metropolitan area.” Key message for audience 2: “The convenience and professional environment of the UW-River Falls Hudson Center combined with the nearby resources of the main UW-River Falls campus offer you the best of both worlds.” Brand Standards 5

The wordmark

The wordmark is the university’s primary identifying mark. It is the basic element in the application of a unified visual identity.

The wordmark is meant to increase recognition of the university’s location by emphasizing River Falls. It is not meant to replace the existing UWRF logo, but to complement it — especially in communications aimed at external audiences.

The wordmark is uniquely rendered. It cannot be redrawn or modified in any way. Brand Standards 6

The logo

The logo is the university’s traditional identifying mark. Because the UWRF acronym isn’t widely recognized, it is to be used primarily for internal communications. If used on external communications, the logo should not be used in close proximity to the wordmark.

The logo may be used with audiences who are intimately familiar with the university — students, faculty, staff, and alumni. The wordmark should be used as the primary identifying mark when communications are aimed at external audiences — prospective students and their parents, transfer students, employers, high schools, business leaders, etcetera.

The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified in any way. Brand Standards 7

University Communications and Marketing • 120 North Hall • 715-425-3771 • [email protected]

Prepare to shine.

Affordable Excellence Estimated tuition and fees for 2014-2015

Tuition Double Meals Total Room (14 week) Wisconsin Resident $8,182 $3,995 $2,390 $14,567 Minnesota Resident $8,552 $3,995 $2,390 $14,937 MSEP* $11,330 $3,995 $2,390 $17,715 Other Non-Resident $15,756 $3,995 $2,390 $22,141 *The Midwest Student Exchange Program (MSEP) is a multi-state tuition reciprocity program and includes Illinois, Indiana, Kansas, Michigan, Missouri, Nebraska and North Dakota.

Total includes: • Full-time tuition • Student activity fee • Textbook rental • Double room • Student health services • 14 meals each week • New student registration fee 410 S. 3rd St. • River Falls, WI 54022-5001 • USA

NOTE: In considering total expenses for an academic year, you may have needs beyond room, board and tuition/fees. Currently, the Financial Aid Office estimates the average student will spend approximately $2,250 for personal expenses, $1,150-$2,300 for transportation and $360 for educational supplies and additional books. Whether you will require this additional amount is governed by your individual needs and spending habits.

5054 410 South 3rd Street 410 South 3rd 54022 Wisconsin Falls, River

Using the wordmark and logo

The following pages provide guidance for using the wordmark and logo in university communications. Consistently using the wordmark and logo — appropriate colors, configurations, size, and placement on the page— is vital to establishing a recognizable identity for the university. Brand Standards 8

HORIZONTAL

STACKED

ABBREVIATED

ONE LINE

Wordmark configurations

The preferred wordmark is the horizontal configuration. Use the preferred wordmark whenever possible. In certain circumstances, it may be better to use other configurations.

Use only the wordmark configurations illustrated above. No other configurations are acceptable. Digital files of all four wordmark configurations are available for download at www.uwrf.edu/UniversityCommunications/LogoDownloads.cfm. Brand Standards 9

ACRONYM

ACRONYM WITH CIRCLE

FULL NAME WITH CIRCLE

Logo configurations

The preferred logo is the UWRF acronym. In certain circumstances, it may be better to use other configurations.

These logos are to be used primarily for internal communications or as a secondary identifier for the university (e.g. on posters promoting on campus events). They should not be used in close proximity to the wordmark.

No other configurations of these logos are acceptable. Digital logo files must be requested from University Communications and Marketing via the “Request Service” button on www.uwrf.edu/ucm. Brand Standards 10

Cap height Cap height

Cap height

Cap height

Cap height

Cap height

Wordmark and logo clear space

The wordmark and logo should always be surrounded by a buffer area of clear space to separate it from text and other graphic elements, as well as the edge of the page. No other elements should infringe upon this space.

The minimum clear space needed is specified relative to the height of the capital letters in River Falls for the wordmark, and the height of UWRF initials for the logo.

For example:

• If the height of the “R” in River Falls is .5 inches, the required clear space surrounding the wordmark is .5 inches. • If the UWRF initials’ height is .5 inches, the required clear space surrounding the logo is .5 inches. Brand Standards 11

1.5 in width 1 in width (110 pixels) (75 Pixels)

1 in width (75 Pixels) 1 in width (75 Pixels)

1 in width (75 Pixels)

2 in width 1 in width (145 Pixels) (75 Pixels)

Minimum size

The wordmark and logo have been designed for use in a wide variety of sizes. However, it should never be reproduced so small that it becomes illegible or unnoticeable.

Wordmark and logo configurations should never be printed or used on screen smaller than the sizes listed above. Brand Standards 12

Wordmark color configurations

Whenever possible, reproduce the UW-River Falls wordmark in red and black. However, when this isn’t possible, solid red or black is acceptable. On a dark background, reproduce the wordmark in white.

The wordmark should be reproduced so that it is easily seen and recognized. Always place the wordmark on a solid, or contrasting background. Do not place the wordmark on a busy or complicated background.

Use only the color combinations illustrated above. No other colors or configurations are acceptable for the wordmark. Digital files of all four wordmark color configurations are available for download at www.uwrf.edu/UniversityCommunications/LogoDownloads.cfm Brand Standards 13

Logo color configurations

Whenever possible, reproduce the UW-River Falls logo in red and black. However, when this isn’t possible, solid red or black is acceptable. On a dark background, reproduce the logo in white.

The logo should be reproduced so that it is easily seen and recognized. Always place the logo on a solid, or contrasting background. Do not place the logo on a busy or complicated background.

Use only the color combinations illustrated above. No other colors or configurations are acceptable for the logo. Digital logo files must be requested from University Communications and Marketing via the “Request Service” button on www.uwrf. edu/ucm. Brand Standards 14

ACCEPTABLE

Note: The word mark and logo should never be placed in a small box or shape that implies it is part of these images. The black background shown above is meant to suggest a large field of color, not an acceptable shape around these images.

Single color configurations

When necessary, it is acceptable to reproduce the wordmark or logo in solid red or solid black. On a dark background, reproduce the wordmark or logo in white.

The wordmark or logo should be reproduced so that it is easily seen and recognized. Always place the wordmark or logo on a solid or contrasting background. Do not place the wordmark or logo on a busy or complicated background.

Use only the color combinations illustrated above. No other colors or configurations are acceptable. Digital files of all three color configurations are available. Digital logo files must be requested from University Communications and Marketing via the “Request Service” button on www.uwrf.edu/ucm. Brand Standards 15

CORRECT: the above wordmark is used correctly

UNACCEPTABLE: additional graphic elements: drop shadow, outline, etc.

UNIVERSITY OF UNACCEPTABLE: incorrect colors or color configurations WISCONSIN

UNACCEPTABLE: re-typing the wordmark, substituted typeface

UNACCEPTABLE: separating elements from wordmark

UNACCEPTABLE: too little clear space

Unacceptable wordmark and logo use

The wordmark and logo are uniquely rendered. They cannot be redrawn or modified in any way. While computer software has made it easy to modify graphics, please resist the temptation.

A consistently applied system of identification creates a distinctive visual profile. Any changes undermine this goal and can, over time, defeat the entire purpose of our identity and graphic standards.

These pages illustrate some of the many ways the wordmark and logo can be impaired by incorrect use. Brand Standards 16

Unacceptable wordmark and logo use CONTINUED

UNACCEPTABLE: wordmark elements rearranged or reproportioned

UNACCEPTABLE: low-contrast backgrounds, complex backgrounds, wordmark placed in a box that implies it is part of the identity

UNACCEPTABLE: UNACCEPTABLE: wordmark scaled too small, combining wordmark and logo or or scaled disproportionately placing wordmark and logo in close proximity Brand Standards 17

CHANCELLOR’S SPOTLIGHT

Greetings,

This has been a great period of accomplishments on the part of the students, staff and faculty at Falcon Quarterly UW-River Falls. Campus News and Events UWRF students are demonstrating academic Chancellor excellence by earning top honors at state and Winter 2015 Dean Van Galen international competitions focused on innovation in the business idea development process. UW-River Falls will offer new opportunities for students and faculty to engage in local economic development through our key role in the new business incubator that will serve the St. Croix Valley. UW-River Falls recently gained approval for two new majors: Data Science and Predictive Analytics, and Agricultural Engineering, both in high demand in western Wisconsin, and in the Twin Cities metro area of Minnesota. Our focus on hands-on, high impact practices is inspiring our faculty to work even more closely with undergraduates, as early as their freshman year, to involve them in research projects on everything from honeybees to hops.

In this issue of Falcon Quarterly, you will learn more about how “global, innovative and excellent” are not just words at UW-River Falls. Thanks to our dedicated faculty and staff, and the strategic partnerships we are developing with businesses and industry in the region, these themes – taken from our strategic plan, Pathway to Distinction – are becoming common threads everywhere you look on campus, from the classrooms to the grounds, from the farms to the labs.

Enjoy reading about all of the ways UW-River Falls is developing the talent of thousands of students every day. In the words of our mission statement, our entire purpose is to help prepare students to contribute to our communities, state, the region and the world as productive, creative, ethical, engaged citizens with an informed global perspective. I think you’ll agree that we are doing just that.

Dean Van Galen, Chancellor 410 S. 3rd Street S. 3rd 410 WI 54022 Falls, River 715-425-3771 6203

The tagline

The tagline “Global. Innovative. Excellent.” quickly summarizes the brand promise. The tagline can be applied to internal and external communications that are not specific to student recruitment. It may be used as a stand-alone element or in conjunction with the wordmark. See page 18 for more information. Brand Standards 18

Wordmark with tagline

When the tagline is used with the wordmark, use only the configurations illustrated above. Digital files of all three wordmark and tagline configurations are available. Digital logo files must be requested from University Communications and Marketing via the “Request Service” button on www.uwrf.edu/ucm. Brand Standards 19

With nearly 50 major areas of study to choose from, you’ll have plenty of options to fulfill your purpose and passion in life. Your future. UNDERGRADUATE German MINORS PROGRAMS German Education Adapted Physical Education Our promise. : Accounting Geography Agricultural Economics 20 1 Geology Agronomy Agricultural Business Agricultural Education Health and Physical Education Anthropology student/faculty Agricultural Engineering History Art History The University of Wisconsin-River Falls is Horticulture Asian Studies ratio Agricultural Engineering committed to providing you with the personalized Technology International Studies Community Planning Agricultural Studies Journalism Criminology attention you deserve. Animal Science Law (Pre-Professional) Dance Education Art Literature Early Childhood Art Education Management Business Earth Science Biochemistry Administration Farm Management We’ll meet you wherever you’re at in your college Biology Marketing Business Film Studies exploration process. Whether you would like to % Biomedical Sciences Administration Food Processing Technology 96 Biotechnology Marketing Communications Geographic Information discuss career options, tour campus or meet with of recent graduates Business Administration Mathematics Science/Cartography a professor or coach, we’re here to help you define Chemistry Mathematics Education Graphic Design are employed or Chemistry – Dual Degree Meat Animal Science General Science Education and achieve success. 30 attend grad school (Engineering) Medicine (Pre-Professional) Health Education minutes from Chemistry Education Modern Language Hydrogeology Chiropractic Music Language Arts/Reading Minneapolis/ (Pre-Professional) Music Education Military Science Leadership 150 St. Paul Communication Sciences and Occupational Therapy Musical Theatre student clubs and Disorders (Pre-Professional) Outdoor Education Optometry (Pre-Professional) Philosophy Communication Studies Schedule a Visit. See for yourself what makes our campus a great place Prepare organizations Companion Animal Science Pharmacy (Pre-Professional) Professional Writing Computer Science and Physical Science Education Social Science to live and learn. uwrf.edu/visit Information Systems Physical Therapy Soil Science Conservation (Pre-Professional) Sustainable Agriculture to think Creative Writing Physician Assistant Sustainable Studies Ask Admissions. We welcome your questions and look forward to $950,000 Criminology (Pre-Professional) Women and Gender Studies Crop and Soil Science Physics helping you begin your college experience. differently. in scholarship aid Dairy Science Physics – Dual Degree Degree Completion Programs email [email protected] or call 715-425-3500 Data Science and Predictive (Engineering) (undergraduate credits was awarded Analytics Physics Education required) DULUTH Live to learn. Dental (Pre-Professional) Political Science Business Administration facebook.com/uwriverfalls twitter.com/uwriverfalls Ideal location. Collaborative learning. in 2014-15 Economics Professional Writing Computer Science 6,185 Elementary Education Psychology Early Childhood BRAINERD Learn to live. Amazing community. Dynamic experiences. Engineering (Pre-Professional) Social Studies Education Geographic Information 4 students attend + instagram.com/uwriverfalls www.uwrf.edu SPOONER RHINELANDER English Social Work Science+ ST. CLOUD learning English Education Sociology Health and Wellness 7 Life at UW-River Falls is as varied and vibrant UW-River Falls 47 At the University of Wisconsin-River Falls, you get At UW-River Falls you’ll gain new knowledge in a WAUSAU continents in which Environmental Science Spanish Management as the people who learn and live here. communities majors of study Equine Science Spanish Education Sustainable Management+ the best of both worlds. Our beautiful, mid-sized MINNEAPOLIS MENOMONIE collaborative environment with supportive ST. PAUL EAU CLAIRE students are Stage and Screen Arts MARSHFIELD Involvement runs the gamut, from athletics, promote academic Exercise and Sport Science campus—located in the River Falls community professors and fellow students. are offered from Field Biology Teaching English to Speakers of + An area of study in which a LA CROSSE OSHKOSH conducting research both intercollegiate and intramural, to student success and social Finance Business Other Languages certificate is available and situated on the Kinnickinnic River—is just 30 ROCHESTER four distinct Administration Veterinary Medicine You’ll have access to unique learning opportunities, government, clubs and organizations. Admissions Office 410 S. 3rd Street River Falls, WI 54022 minutes from the Twin Cities metropolitan area. engagement in the French (Pre-Professional) MADISON colleges French Education Veterinary Technology such as undergraduate research and leadership residence halls As a student at UW-River Falls, you will enjoy activities, as early as your freshman year. The University Center is the hub of all activity on + the comforts of our friendly and supportive campus. Unwind at our movie theatre, catch a 20 The knowledge you gain and the insights you community and you’ll have easy access to the live show in our concert venue or just relax with countries are acquire will be applied to real-world experiences amenities of the big city. Minneapolis/St. Paul friends at the coffee shop. You’ll also find there’s represented within is one of the largest metropolitan areas in the through internships, employment and service plenty to do off campus. Spend a day with friends the student body Midwest, putting you just minutes away from great learning to prepare you for success in today’s 16 in Minneapolis/St. Paul or explore the scenic varsity sports jobs and internships. competitive job market. community of River Falls. teams

UW-River Falls is also a place you can call your Excellent education. Open mind. home away from home. Our residence halls 11 contain kitchens, wireless access, study rooms, residence halls Exceptional value. Global perspective. lounge areas, free laundry facilities, vending X machines and recreational equipment. At UW-River Falls, great teaching happens both 2 % At UW-River Falls you will engage with ideas, 76 in and out of the classroom. Our unwavering people, cultures and places beyond our UWRF students are commitment to you means you will enjoy learning of students receive campus. With dynamic semester-long international twice as likely to $63.5 from dynamic, accomplished professors whose programs, such as Wisconsin in Scotland and financial aid primary focus is your success. study abroad than million health Experience China, you will have the opportunity to their national peers Learn more about our generous study abroad for a cost comparable to that of on- and recreation With that, we believe a college education should freshman scholarship guarantee. 15,209 campus tuition and housing. complex opening be affordable. We make this possible by providing residents in the go.uwrf.edu/guarantee in 2017 generous scholarships, reasonable tuition and a city of River Falls textbook rental program.

The graphic vocabulary

Projecting a consistent visual identity involves more than simply using a logo or wordmark. The UW-River Falls brand will only maintain a distinctive look and feel by paying close attention to how all design elements are used — typography, colors, shapes, margins, photos, and graphics.

Additionally, consistently reinforcing key messages (see page 4) will help keep communications focused on the brand promise, and enhances the university’s perceived value to its many audiences. Brand Standards 20

.25” radius on round-corner rectangles

keep text a consistent .25” Prepare to shine. distance from sides of box .1” between aligned objects visually center text in red box

infographics are always in 96% of recent graduates Gotham font are employed or Affordable Excellence 30 centered in minutes from attend grad school Estimated tuition and fees for 2014-2015 Minneapolis/ 150 St. Paul brand colors student clubs and Tuition Double Meals Total organizations Room (14 week) $950,000 Wisconsin Resident $8,182 $3,995 $2,390 $14,567 in scholarship aid was awarded Minnesota Resident $8,552 $3,995 $2,390 $14,937 Ideal location. DULUTH Collaborative learning. Live to learn. 6,185 in 2014-15 Amazing community. BRAINERD Learnthe to primary live. Dynamic experiences. 4 students attend + MSEP* $11,330 $3,995 $2,390 $17,715 SPOONER RHINELANDER ST. CLOUD learning 7 Life atelement UW-River Falls is as variedin and vibrant UW-River Falls 47 At the University of Wisconsin-River Falls, you get At UW-River Falls you’ll gain new knowledge in a WAUSAU continents in which as the people who learn and live here. communities majors of study Other Non-Resident $15,756 $3,995 $2,390 $22,141 the best of both worlds. Our beautiful, mid-sized MINNEAPOLIS MENOMONIE collaborative environment with supportive ST. PAUL EAU CLAIRE students are Involvement runs the gamut, from athletics, promote academic campus—located in the River Falls community MARSHFIELD professors and fellow students. infographics are offered from LA CROSSE OSHKOSH conducting research both intercollegiate and intramural, to student success and social *The Midwest Student Exchange Program (MSEP) is a multi-state tuition and situated on the Kinnickinnic River—is just 30 ROCHESTER four distinct reciprocity program and includes Illinois, Indiana, Kansas, Michigan, Missouri, minutes from the Twin Cities metropolitan area. You’ll have access to unique learning opportunities, government,is a clubs numeral and organizations. engagement in the MADISON colleges Nebraska and North Dakota. such as undergraduate research and leadership residence halls As a student at UW-River Falls, you will enjoy activities, as early as your freshman year. The Universityin a Centerlarge is the hub of all activity on + the comforts of our friendly and supportive campus. Unwind at our movie theatre, catch a 20 The knowledge you gain and the insights you community and you’ll have easy access to the live showpoint in our concert size venue or just relax with countries are acquire will be applied to real-world experiences amenities of the big city. Minneapolis/St. Paul friends at the coffee shop. You’ll also find there’s represented within is one of the largest metropolitan areas in the through internships, employment and service Total includes: plenty to do off campus. Spend a day with friends the student body Midwest, putting you just minutes away from great learning to prepare you for success in today’s 16 in Minneapolis/St. Paul or explore the scenic varsity sports jobs and internships. competitive job market. • Full-time tuition • Student activity fee community of River Falls. teams • Textbook rental • Double room UW-River Falls is also a place you can call your Excellent education. Open mind. home away from home. Our residence halls 11 • Student health services • 14 meals each week Exceptional value. contain kitchens, wireless access, study rooms, residence halls Global perspective. loungea areas, relevent free laundry facilities, vending X machines and recreational equipment. • New student registration fee At UW-River Falls, great teaching happens both 2 % At UW-River Falls you will engage with ideas, 76 in and out of the classroom. Our unwavering people, cultures and places beyond our UWRF students are symbol, half commitment to you means you will enjoy learning of students receive campus. With dynamic semester-long international twice as likely to $63.5 from dynamic, accomplished professors whose programs, such as Wisconsin in Scotland and the size of financial aid NOTE: In considering total expenses for an academic year, you may have needs primary focus is your success. study abroad than million health Experience China, you will have the opportunity to their national peers Learn more about our generous beyond room, board and tuition/fees. Currently, the Financial Aid Office study abroad for a cost comparable to that of on- the primary and recreation With that, we believe a college education should freshman scholarship guarantee. 15,209 estimates the average student will spend approximately $2,250 for personal campus tuition and housing. complex opening be affordable. We make this possible by providing residents in the go.uwrf.edu/guaranteenumber, is in 2017 expenses, $1,150-$2,300 for transportation and $360 for educational supplies generous scholarships, reasonable tuition and a city of River Falls and additional books. Whether you will require this additional amount is textbook rental program. often used governed by your individual needs and spending habits.

a caption is centered

5054 beneath the 410 South 3rd Street 410 South 3rd 54022 Wisconsin Falls, River primary element in 12 pt type with a maximum 2 inche line Common graphic elements width

There are several common graphic elements and styles used throughout all designs:

• A large single cover page photo is to be placed full-bleed whenever possible. • A publication headline placed over the photo within a transparent red or white, rounded corner rectangle. See page 22 for transparency details. • An occasional change in background color to red, gray or black for accent. • An occasional use of red or gray, rounded corner, call-out boxes. • An occasional use of infographic type treatment providing brevity and graphic interest. • A generous use of white space for accent whenever possible. Brand Standards 21

UNDERGRADUATE PROGRAMS Farm Management * PRE-PROFESSIONAL PROGRAMS Accounting Film Studies * Pre-Engineering Adapted Physical Education * Food Processing Technology * ** Pre-Law Affordable Excellence Agricultural Business Food Science and Technology * Pre-Medicine Agricultural Economics * General Science Education * Pre-Optometry Estimated tuition and fees for 2014-2015 Agricultural Education Geography Pre-Pharmacy Do not group photos Tuition Double Meals Total Ag Engineering Technology Geology Pre-Veterinary Medicine Room (14 week) Environmental Technology Geographic Information along both a horizontal or Mechanized Systems Science/Cartography * DEGREE COMPLETION Wisconsin Resident $8,182 $3,995 $2,390 $14,567 Management Emphasis Graphic Design * PROGRAMS and vertical edge of any Minnesota Resident $8,552 $3,995 $2,390 $14,937 Agricultural Studies Health and Human Performance (undergraduate credits required) single image. MSEP* $11,330 $3,995 $2,390 $17,715 Agronomy * Exercise and Sport Business Administration Animal Science Science or Health and Physical Computer Science Other Non-Resident $15,756 $3,995 $2,390 $22,141 Management, Science or Education Emphasis Early Childhood Prepare *The Midwest Student Exchange Program (MSEP) is a multi-state tuition Veterinary Technology, Health Education * Geographic Information Science ‡ reciprocity program and includes Illinois, Indiana, Kansas, Michigan, Missouri, Nebraska and North Dakota. Companion Animal **, History Health and Wellness Equine, Meat Animal Horticulture Management for a bright or Vet Tech Emphasis Fruit and Sustainable Law Enforcement Total includes: Anthropology * Systems, Fruit and Vegetable Sustainable Management ‡ • Full-time tuition Art Production, Landscape Design future. There are many ways to personalize your education • Textbook rental • Student activity fee Fine Arts, Liberal Arts or & Contracting or Professional GRADUATE PROGRAMS Prepare to shine. Education Emphasis Horticulture Emphasis Agricultural Education at River Falls. Here are a few examples of how you • Student health services • Double room Art History * Hydrogeology * Alternative Education ‡ can shape your academic career: • New student registration fee • 14 meals each week Asian Studies * International Studies Business Administration (MBA) Athletic Coaching * Journalism Clinical Exercise Physiology NOTE: In considering total expenses for an academic year, you may have needs Biology Language Arts/Reading * Communicative Disorders beyond room, board and tuition/fees. Currently, the Financial Aid Office General Biology, Field Marketing Communications Computer Science Honors Program estimates the average student will spend approximately $2,250 for personal Biology or Biomedical Mathematics Counseling expenses, $1,150-$2,300 for transportation and $360 for educational supplies Through the honors and additional books. Whether you will require this additional amount is Sciences Emphasis Liberal Arts or Education Elementary Education program, you can tailor governed by your individual needs and spending habits. Biotechnology Emphasis (initial certification) your program’s Agriculture or Liberal Arts Military Science Leadership * Montessori Teacher Education ‡ curriculum to meet Degree Modern Languages Principal Licensure/Director of your personal Business Administration French, German or Spanish Instruction ‡ educational goals. Honors students enjoy Finance, Marketing or Emphasis Reading ‡ Affordable Excellence priority registration, Management Emphasis Music School Psychology enhanced curriculum, “I chose the University of Wisconsin–River Chemistry Liberal Arts, Music Secondary Education in honors advising and Communication Studies Education,Estimated Choral or tuition Mathematicsand fees for 2014-2015 Falls for several reasons… affordability, size, much more. Communicative Disorders Instrumental Emphasis (post certification) location and friendliness. Aside from it being Community Planning * Musical Theatre * SharedTuition Inquiry Communities Double Meals Total affordable, UWRF is a great value. I’m Computer Science and Outdoor Education * Teaching English to Speakers Room (14 week) Undergraduate getting more for my money and having the Information Systems Philosophy * of Other Languages Research Computer Science or PhysicsWisconsin Resident (TESOL) $8,182 ‡ $3,995 $2,390 $14,567 time of my life.” At other universities, Information Systems PoliticalMinnesota Science Resident $8,552 $3,995 $2,390 $14,937 you might not Emphasis Professional Writing * participate in research * Additional areas of study in Heather Snyder, Major: Mathematics Conservation PsychologyMSEP* $11,330 $3,995 $2,390 $17,715 At UW-River Falls, your success is our priority. You until your junior or How to Apply Criminology * Secondary Education which only a minor is available Other Non-Resident $15,756 $3,995 $2,390 $22,141 senior year, but not at Crop and Soil Science Social Science * can expect to collaborate with faculty, participate in River Falls. We pride There are four items that complete an application to the University of ‡ An area of study in which a Crop, Soil or Sustainable Social Studies-Broad Field ourselves in offering Wisconsin-River Falls: *The Midwest Student Exchange certificate Program is available (MSEP) is a multi-state tuition “Professors and faculty actually care about innovative research and access hands-on learning and research opportunities Agriculture Emphasis Socialreciprocity Work program and includes Illinois, Indiana, Kansas, Michigan, Missouri, • Completed online application (apply.wisconsin.edu) how you do and are there to help you every to students as early as Dairy Science SociologyNebraska and North Dakota.** Pending approval Fall of 2014 global opportunities. • Official high school transcripts their freshman year. step of the way.” Dance Education * Soil Science * • ACT or SAT score Our students don’t just Early Childhood * Sustainable Agriculture * Academics • $44 application fee study scientific Earth Science * SustainableTotal Studies includes: * 19:1 student/faculty ratio breakthroughs, they Once you have submitted these items, your application is Gabriel Dwyer Economics Teaching English to Speakers • Full-time tuition • Student activity fee 47 majors in four colleges make them. complete and will be processed. Major: Health and Human Performance Elementary Education of Other Languages (TESOL) College of Agriculture, Food and Environmental Sciences English Theatre• Textbook rental • Double room College of Arts and Sciences New freshmen admitted to the university typically rank in the top 40% of their high school class or have an ACT score of at least 22. Literature, Creative Theatre Arts or Digital Film College of Business and Economics Education Abroad Writing or Education and• Student Television Emphasis health services • 14 meals each week The University of Wisconsin-River Falls is committed to equal opportunity for all persons. UW-River Falls fully meets the College of Education and Professional Studies A study abroad requirements of Title IX of the 1972 Education Amendments and Section 504 of the Rehabilitation Act of 1973 (as amended). Emphasis Women’s• New and Gender student Studies registration* fee experience will give Printed on recycled paper using at least 30% post-consumer content. Please recycle or share with a friend. Environmental Science Printed on recycled paper with soy-based inks. Campus you the global © 2014 UW–River Falls. All rights reserved. perspective employers Located in River Falls, Wisconsin (population 15,000) NOTE: In considering total expenses for an academic year, you may have needs are looking for. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) is a federal law that requires Thirty minutes from Minneapolis/St. Paul, Minnesota colleges and universities to disclose certain timely and annual information about campus crime and security policies. beyond room, board and tuition/fees. Currently, the Financial Aid Office Because of the http://www.uwrf.edu/StudentRightsAndResponsibilities/AnnualSecurityReport.cfm estimates the average student will spend approximately $2,250 for personal 6,455 students (6,061 undergraduate; 394 graduate) affordability of our Schedule a visit. See for yourself what makes our campus a desirable expenses, $1,150-$2,300 for transportation and $3605053 for educational supplies International students from 19 countries programs, our students and unique environment in which to live and learn. uwrf.edu/visit and additional books. Whether you will require this additional amount is $63.5 million Falcon Center construction project underway are twice as likely to governed by your individual needs and spending habits. study abroad than Life their peers. Ask Admissions. We welcome your questions and look forward to 150+ student clubs and organizations helping you begin your collegiate journey. 16 NCAA Division III varsity sports email [email protected] or call 715-425-3500

Scholarships Akhbaar Guud Información General Txhua Yam Fab Txheej 75 percent of students receive financial aid Fadlan lasoo xiriir Xafiiska Si Ud. tiene preguntas, Yog koj muaj lus nug los sis facebook.com/uwrfadmissions twitter.com/uwrfadmissions 5054

410 South 3rd Street 410 South 3rd 54022 Wisconsin Falls, River Nearly $800,000 in scholarships are awarded each year Maamulka, hadii aad wax o si quiere visitar el xav ncig xyuas peb lub tsev suaalo ah qabtid ama aad campo universitario, por kawm ntawv, thov koj hu tuaj instagram.com/uwriverfallsadmissions WWW.UWRF.EDU Distinctions rabto in aad timaado favor póngase en contacto rau hauv Admissions Office. Named a “Best Regional University” by U.S. News and World Report iskuulka. con la Oficina de Entradas. Named a “Best Midwestern College” by The Princeton Review Accredited by AACSB, a distinction earned by less than five percent of business schools

Photography

Photography is key to telling the story of what is unique and valuable about UWRF and our students.

Major recruitment materials, including both print and web, should initially present a single strong photograph, accurately portraying the key content being referenced.

Strong, stand alone images should be used whenever possible. If, however, multiple photographs are appropriate within a printed piece, it is acceptable to disperse smaller individual photos, or align them vertically or horizontaly in a strip, with a space of .1” between each image (see page 20). This “strip” approach is not acceptable within the narrow confines of a web page. Brand Standards 22

Lynn, UW–River Falls is known for its distinctive programs in agriculture, education, business, science and the arts.

Schedule your campus visit today!

Transparent red box

The transparent red box is a reoccurring and prominent element on promotional materials to symbolize how the UW-River Falls community comes together to encourage and support student success. The red (cmyk 0-100-63-12) box is rendered through the use of the “multiply” transparency filter at an opacity of 100 percent. This transparency filter is available in Adobe Creative Suite. A white box at 50% transparency may be substituted if it better compliments the photo.

Place cover page headlines within a transparent red, rounded-corner rectangle as shown above. These rounded-corner rectangles typically have a .25” radius but extremely large or small rectangle elements should be adjusted accordingly.

Single line headlines should be centered vertically within a transparent box, maintaining a consistent .25” distance from all edges.

If using multiple lines of copy within a rounded-corner rectangle, maintain a consistent .25” distance from all edges. Body copy may be aligned left or right, but not centered. Brand Standards 23

Signature colors

Primary Colors

UWRF RED WHITE Pantone 200 Pantone white* CMYK 0 – 100 – 63 – 12 CMYK 0 – 0 – 0 – 0 RGB 190-15-52 RGB 255-255-255 HEX be0f34 HEX fffff

Secondary Colors

BLACK UWRF SLATE Pantone black Pantone 5435 CMYK 0 – 0 – 0 – 100 CMYK 13 – 3 – 0 – 17 RGB 0 – 0 – 0 RGB 185 – 199 – 212 HEX 000000 HEX 737373

Color palette

Color plays an important role in keeping all materials consistently recognizable. The four signature colors that comprise UW-River Falls identity are UWRF Red, White, Black, and UWRF Slate.

*Although opaque white inks exist, Pantone does not provide a reference for white. Generally, if you are printing on white paper and apply no ink to an area, you will achieve white. When ink is needed, it should simply be specified as opaque white, without a Pantone reference. Brand Standards 24

WHITMAN ROMAN primary use for body copy ABCDEFghijklmnopqrstuvwxyz12345678

WHITMAN ROMAN ITALIC use for emphasis ABCDEFghijklmnopqrstuvwxyz12345678

WHITMAN BOLD use for headlines or subheads ABCDEFghijklmnopqrstuvwxyz12345678

GOTHAM BOLD use for headlines or subheads ABCDEFghijklmnopqrstuvwxyz 12345678

GOTHAM BOOK use for subheads or body copy ABCDEFghijklmnopqrstuvwxyz 12345678

GOTHAM BOOK ITALIC use for emphasis ABCDEFghijklmnopqrstuvwxyz 12345678

Recommended typography

Typography, used consistently, is one of the most important design elements in establishing a recognizable graphic identity. From hundreds of typefaces available, the Whitman and Gotham font families have been selected for use in UW-River Falls materials. These typefaces are attractive, functional, and versatile enough for use in a wide variety of applications.

The sample styles displayed above demonstrates the versatility of the chosen font families. This is not a comprehensive list of acceptable styles, but a guide to encourage the use of our recommended font families. Variations on these samples are expected as they suit the project.

Whitman is available for purchase from The Font Bureau: www.fontbureau.com. Gotham is available for purchase from Font Shop: www.font shop.com. We recommend buying OpenType fonts as they are most compatible across computer platforms.

University Communications and Marketing has purchased the recommended typography and can apply those typefaces to your design project for you. Brand Standards 25

Successful Teaching

Great teaching starts here. True learning never stops.

Great teaching happens in every classroom at River Falls. It also happens far outside the classroom, and it results in learning what you’ll take with you for the rest of your life, well beyond the halls of UW-River Falls.

Headline Subhead Text font Gotham Bold font Gotham Bold font Whitman Roman size 18 point size 10 point size 10.5 point leading 21 point leading 12 point leading 13 point space after 3 points space after 8 points

Successful Teaching

Great teaching starts here. True learning never stops.

Great teaching happens in every classroom at River Falls. It also happens far outside the classroom, and it results in learning what you’ll take with you for the rest of your life, well beyond the halls of UW-River Falls.

Headline Subhead Text font Whitman Bold font Gotham Bold font Gotham Book size 24 point size 10 point size 8 point leading 22 point leading 12 point leading 13 point space after 3 points space after 8 points

Sample typography

The sample styles displayed above demonstrate the versatility of the chosen font families. This is not a comprehensive list of acceptable styles, but a guide to encourage the use of our recommended font families. Variations on these samples are expected as they suit the project.

Templates include defined styles to facilitate consistent typography. For more information visit www.uwrf.edu/UniversityCommunications/index.cfm. Brand Standards 26

GEORGIA REGULAR primary use for headlines or subheads ABCDEFghijklmnopqrstuvwxyz12345678

GEORGIA ITALIC use for emphasis ABCDEFghijklmnopqrstuvwxyz12345678

HELVETICA BOLD use for headlines, subheads or navigation ABCDEFghijklmnopqrstuvwxyz 12345678

HELVETICA primary use for body copy ABCDEFghijklmnopqrstuvwxyz 12345678

HELVETICA ITALIC use for emphasis ABCDEFghijklmnopqrstuvwxyz 12345678

Acceptable typography

For the UWRF website, Whitman and Gotham are inherent in our content management system.

It is understood that not everyone will have the recommended font families for their print documents. If Whitman and Gotham are available, use them as described in this manual. If they are not available, substitute the font families shown above.

University Communications and Marketing has purchased the recommended typography and can apply those typefaces to your design project for you. Brand Standards 27

Prepare to learn from the best. • Rated a best Midwestern university • Educating teachers since 1874 • Just 30 minutes from Minneapolis/ St. Paul, MN Learn more about undergraduate and graduate programs at: GO.UWRF.EDU/EDUCATION

Lynn, UW–River Falls is known for its distinctive programs in agriculture, education, ADVERTISEMENT business, science and the arts. REPORT COVER Schedule your campus visit today!

POSTCARD

Examples

Consistently using the graphic standards presented in this manual — the logo, colors, and typography — in combination with compelling words and photos is the best way to establish a recognizable identity for the university. Brand Standards 28

Earn a graduate degree in

• Clinical Exercise Physiology • School Counseling Prepare to learn • School Psychology from the best. 30 minutes from the Twin Cities. • Rated a best Midwestern university • Educating teachers since 1874 Evening Classes. • Just 30 minutes from Minneapolis/ St. Paul, MN Learn more about undergraduate and graduate programs at: GO.UWRF.EDU/EDUCATION

GO.UWRF.EDU/GRADSTUDY

Earn a graduate degree in • Educational Administration • Elementary Education • Montessori Teacher Education • Reading • STEMteach Located 30 minutes from the Twin Cities.

GO.UWRF.EDU/GRADSTUDY

Advertisements

The graphic identity is flexible so it easily adapts to any format or size. Consistently emphasizing key messages and graphics maximizes the effectiveness of each exposure. Brand Standards 29

Explore UW-River Falls Nonprofit Organization U.S. POSTAGE Fall is a beautiful and vibrant time to visit PAID campus! On your visit, you’ll have a chance 410 S. 3rd St. River Falls, WI River Falls, WI 54022 Permit No. 32 to meet faculty and students, tour our facilities and learn more about admission, academics, student involvement, living on campus and more.

Join us for College Visit Day to preview life as a Falcon. Friday, October 9 Thursday, October 15 Friday, October 16 Friday, October 23 Friday, November 20 First Lastname Friday, December 4 Street Address City, State, Zip Register for Visit Day uwrf.edu/visit or 715-425-3500

Apply for Admission apply.wisconsin.edu Lynn, UW–River Falls is known for its distinctive programs in agriculture, education, business, science and the arts.

Schedule your campus visit today! POSTCARD BACK

POSTCARD FRONT

Multi-use postcards

By directing people to our website for more detailed information, printed pieces can be brief and to-the-point while maximizing existing resources. Brand Standards 30

GLOBAL.

Adult Degree INNOVATIVE. Completion Program Complete your bachelor’s degree in business administration close to home.

Report covers

With or without the use of photos or lots of color, the graphic standards have the ability to support all manner of communications. Brand Standards 31

Prepare for a bright future.

Applied Physics for College Industry andVisit Days Engineering Where will a Friday, Oct. 10 • Mechanical (Athletic Visit Day) Design Thursday, Oct. 16 UW-River Falls • Optics and Friday, Oct. 17 Electronics Friday, Oct. 24 physics degree • Biology Friday, Nov. 14 • EntrepreneurshipFriday, Dec. 5 take YOU? Monday, Feb. 16 This degree will fuel your future – whether Friday, March 6 it’s a job in a high Friday, March 27 technology industry, Friday, April 10 more training in graduate school or starting yourFriday, April 17 own business. Friday, May 1 uwrf.edu/physics

With a 22+ ACT, you maySchedule your visit at qualify for $1,000-$4,000www.uwrf.edu/visit through our Scholarship Guarantee program.

go.uwrf.edu/guarantee

Visit our beautiful campus in-person to learn more about our nationally ranked physics program. Schedule your visit today!

uwrf.edu/visit

Posters

Consistently using elements of the graphic vocabulary in all university communications builds equity over time, increasing the brand’s value in the minds of our audiences. Brand Standards 32

College of Business and Economics The Economics Department is within the College of Business and Economics (CBE). Economics CBE provides the following advantages:

• AACSB accreditation, a recognition granted to less than 5 percent of all business schools worldwide, means you receive the highest Hallmark of Quality quality education. THREE PANEL BROCHURE • Active student organizations; the UWRF An AACSB-accredited Twin Cities area college. chapter of the International Honor Society Beta Gamma Sigma (BGS) and the living- learning community, Taking Care of Business, offer you valuable, real-world experiences outside the classroom.

• As a new student, you will work with a single, dedicated academic adviser until your official Only 5% of business programs worldwide acceptance into CBE’s upper-level courses. are AACSB-accredited. • All juniors and seniors are encouraged to take part in CBE’s internship program. Our internship coordinator will assist you in finding real-world work opportunities that are available for both pay and academic credit.

• The College of Business and Economics sincerely values all students. We pledge to do everything within our power to ensure that your educational experience is a success.

Visit Campus www.uwrf.edu/visit

Learn More www.uwrf.edu/CBE

Apply Now www.uwrf.edu/admissions COLLEGE OF BUSINESS AND ECONOMICS www.uwrf.edu/cbe 715-425-3335 COLLEGE OF BUSINESS AND ECONOMICS 5237

What do we hope to accomplish?

• Establish and maintain a clear and compelling brand MULTI-PURPOSE INSERT position for UWRF.! • Drive increased volume of inquiries and applications.! • Support the UWRF Foundation in their fundraising.! • Support the strategic plan.!

POWER POINT

Templates

Templates have been created for many common applications. Use of these templates will help ensure consistent delivery of the university’s brand to its many audiences. For more information visit www.uwrf.edu/UniversityCommunications/index.cfm. Brand Standards 33

Why Economics? Career Outcomes Economics Courses An undergraduate degree in economics is excellent You will gain analytical, communication and critical preparation for jobs in business, financial institutions, thinking skills in economic courses. In particular, government, non-governmental and nonprofit courses provide a framework for observing, organizations, as well as if you are considering interpreting and reacting to the current domestic and graduate school. The skills you acquire in analytical global economic conditions. and critical thinking will appeal to both employers As an economics student, you must also choose a and graduate schools. Economics is included in The minor or second major. Economics is often paired Princeton Review’s “Top 10 Majors” list for offering with business administration, political science, math, both intellectual challenges and a diverse skill set that finance or accounting. can be applied to various job opportunities. The required courses for the economics major include The economics major may lead to careers such as: the following: • Appraiser • Intermediate Macroeconomics • Auditor • Intermediate Microeconomics • Broker Floor Representative • Introduction to Statistics As an economics student, you will • Financial Analyst • Principles of Macroeconomics develop a comprehensive understanding • Lobbyist • Principles of Microeconomics of economic growth, jobs, incomes, • Market Analyst • Statistics for Economics and Business inflation, development, the national • Real Estate Appraiser debt, international trade and more. Many • Securities Broker • Strategic Planning Analyst important issues faced by society---from • Statistician controlling health care prices and fighting “Studying economics had improved my • Underwriter understanding of the world around me. Whether against discrimination, poverty and I was looking at labor markets, macroeconomic College of Business and Economics pollution to grantingCollege access to of education Business and EconomicsProgram Strengths College of Business andfluctuations Economics or reading up on the history of The Management and Marketing Department isand balancing budgets---areThe Management all directly and Marketing Department• Professors is areBusiness award-winning teachers Administration-The and Economics Department iseconomic within thought,the I always found myself armed within the College of Business and Economics within the College of Business and Economicsoutstanding scholars. They are genuinelyCollege interested of Business in and Economicswith a broader (CBE). understanding of society. Even related to economics. Economics (CBE). CBE provides the following advantages: (CBE). CBE provides the following advantages:your success. CBE provides the following advantages:after a basic economics course I would catch Management myself at the gas pump, not only grumbling at the • AACSB accreditation, a recognition granted • AACSB accreditation, a recognition• grantedClass sizes are relatively small and you• will AACSB work closely accreditation, a recognition granted price, but, pondering which factors played into its to less than 5 percent of all business schools to less than 5 percent of all business withschools professors on research and academicto projects.less than 5 percent of all business schools determination.” worldwide, means you receive the highest worldwide, means you receive the •highest You will engage in valuable experiences,worldwide, including means you receive the highest Hallmark of Quality Hallmark of Quality David Murphy, SophomoreHallmark of Quality quality education. quality education. internships, opportunities for internationalquality travel education. and Economics and Political Science Major scholarships. • Active student organizations, the UWRF An AACSB-accredited• Active student Twin organizations, Cities area college. the UWRF An AACSB-accredited• Active student Twin organizations; Cities area college. the UWRF An AACSB-accredited Twin Cities area college. chapter of the International Honor Society chapter of the International Honor •Society The Student Economic Society is an excellentchapter way of to the International Honor Society Beta Gamma Sigma (BGS) and the living- Beta Gamma Sigma (BGS) and the living-participate in field trips, panel discussionsBeta networking Gamma Sigma (BGS) and the living- learning community Taking Care of Business learning community, Taking Care of Business,and social events. learning community, Taking Care of Business, present you with valuable, real-world offer you valuable, real-world experiences offer you valuable, real-world experiences experiences outside the classroom. outside the classroom. outside the classroom.

• As a new student, you will work with a single, • As a new student, you will work with a single, • As a new student, you will work with a single, dedicated academic adviser until your official Only 5%dedicated of business academic programs adviser worldwide until your official Only 5%dedicated of business academic programs adviser worldwide until your official Only 5% of business programs worldwide acceptance into CBE’s upper-level courses.INSIDE acceptanceare AACSB-accredited. into CBE’s upper-level courses. acceptanceare AACSB-accredited. into CBE’s upper-level courses. Business Administration-are AACSB-accredited. • All juniors and seniors are encouraged to • All juniors and seniors are encouraged to • All juniors and seniors are encouraged to take part in CBE’s internship program. Our take part in CBE’s internship program. Our take part in CBE’s internship program. Our Marketing internship coordinator will assist you in internship coordinator will assist you in internship coordinator will assist you in finding real-world work opportunities that are finding real-world work opportunities that are finding real-world work opportunities that are available for both pay and academic credit. available for both pay and academic credit. available for both pay and academic credit. Professional • The College of Business and Economics • The College of Business and Economics • The College of Business and Economics sincerely values all students. We pledge to do sincerely values all students. We pledge to do sincerely values all students. We pledge to do Sales everything within our power to ensure that everything within our power to ensure that everything within our power to ensure that your educational experience is a success. your educational experience is a success. your educational experience is a success.

Visit Campus Visit Campus Visit Campus www.uwrf.edu/visit www.uwrf.edu/visit www.uwrf.edu/visit

Learn More Learn More Learn More www.uwrf.edu/CBE www.uwrf.edu/CBE www.uwrf.edu/CBE

Apply Now Apply Now Apply Now www.uwrf.edu/admissions www.uwrf.edu/admissions www.uwrf.edu/admissions COLLEGE OF BUSINESS AND ECONOMICS COLLEGE OF BUSINESS AND ECONOMICS COLLEGE OF BUSINESS AND ECONOMICS www.uwrf.edu/CBE www.uwrf.edu/CBE www.uwrf.edu/cbe 715-425-3335 715-425-3335 715-425-3335 COLLEGE OF BUSINESS AND ECONOMICS COLLEGE OF BUSINESS AND ECONOMICS COLLEGE OF BUSINESS AND ECONOMICS 5221 5231 5237

COVERS

Three-panel brochure template

This template provides direction for creating 11” x 8.5” brochures for consistent margins, type styles and colors across university departments. To downoad this template visit www.uwrf.eduUniversityCommunications/index.cfm. Brand Standards 34

Biology 101 Banner Title

Biology 101 Headline - August 9, 2015 (date in copy?) Aliquam mattis dui et sem iaculis, in cursus lorem volutpat. Maecenas quam sem, facilisis ut imperdiet at, viverra blandit elit. Nulla sodales est vitae mauris venenatis pretium. Aliquam nec porta elit. Mauris id efficitur diam, ultrices bibendum leo. Praesent vestibulum sapien ut purus pharetra, eget condimentum eros pellentesque. Nam porta imperdiet sagittis.

Biology 101 Sub-headline Aliquam mattis dui et sem iaculis, in cursus lorem volutpat. Maecenas quam sem, facilisis ut imperdiet at, viverra blandit elit. Nulla sodales est vitae mauris venenatis pretium. Aliquam nec porta elit. Mauris id efficitur diam, ultrices bibendum leo. Praesent vestibulum sapien ut purus pharetra, eget condimentum eros pellentesque. Nam porta imperdiet sagittis.

Biology 101 Sub-sub-headline Aliquam mattis dui et sem iaculis, in cursus lorem volutpat. Maecenas quam sem, facilisis ut imperdiet FALCON DAILY at, viverra blandit elit. Nulla sodales est vitae mauris venenatis pretium. Aliquam nec porta elit. Mauris id efficitur diam, ultrices bibendum leo. Praesent vestibulum sapien ut purus pharetra, eget condimentum eros pellentesque. Nam porta imperdiet sagittis.

Contact Faculty Name, Academic Department, Room #, Building Office Hours: Mon. 10-noon, Wed. 2-5 PM, Fri. 10-noon Phone # Dept/Class Web link http://www.uwrf.edu/BIOL/Index.cfm E-NEWSLETTER TEMPLATE

E-newsletter templates

Falcon Daily is available to inform faculty, staff, students and external subscribers of university activities and announcements in a fresh and concise read each day.

The e-newsletter template is designed to work within Micosoft Outlook. Communicating electronically is a cost-efficient, and increasingly accepted substitute for, or supplement to, the web and printed materials. To downoad this template visit www.uwrf.edu UniversityCommunications/index.cfm. Brand Standards 35

Multi-purpose insert template

An 8.5” x 11” insert is available for general use in response to external requests for information. It enables the office to tailor information to specific areas of interest. To downoad this template visit www.uwrf.eduUniversityCommunications/index.cfm. Brand Standards 36

Integrated Marketing! What do we hope to accomplish? Plan – Branding! • Establish and maintain a clear and compelling brand position for UWRF.! • Drive increased volume of inquiries and applications.! • Support the UWRF Foundation in their fundraising.! • Support the strategic plan.!

PowerPoint template

A template has been created for use with this popular presentation software. Because of its simple design, it provides a foundation for consistently representing the visual identity to a wide variety of audiences. To downoad this template visit www.uwrf.eduUniversityCommunications/index.cfm. Brand Standards 37

INDEX PAGE LAYOUTS

Website template

Because of our website’s multiple content providers and frequent updates, it is especially important to adhere to standards when creating web pages. Templates has been created to ensure both consistent implementation of the site, and compliance with state-required accessibility guidelines.

All webpage on uwrf.edu must use the predefined templates available in the content management system (CMS). For more information on page layout and design, please consult our CMS Author Guidlines at www.uwrf.edu/???????????????? Brand Standards 38

Brand Review Process

UW-River Falls University Communications and Marketing (UCM) provides brand review of marketing materials to help your office or department better align your communications and marketing efforts with the UW-River Falls brand. Consistent use of the UW-River Falls images and messages will help strengthen our brand message and create a more established and recognized identity for the university.

For a detailed discription of the brand review process visit www.uwrf.edu/ucm/brand-review.cfm

To download design resources such as wordmarks and templates visit www.uwrf.edu/ucm

For more information contact

University Communications and Marketing University of Wisconsin–River Falls 715-425-3768 www.uwrf.edu/ucm

Updated November 2016