CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

1 CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

ÍNDEX

Introduction...... 4 Laurarosa Design...... 35

What is fair trade Huenuman Goldsmith...... 37 and what are its principles?...... 5 Flor Art & Goldsmith Limited...... 39 The ten international principles...... 5 Cecilia Jeannette Huenchuñir Huenchunao...... 41 Fair trade contributing to sustainable development ����������������9 Cordillerana...... 43

Trez Atelier, Goldsmith & Design...... 45 2021 Fair Trade Success Stories...... 12 Pueblos del Sur Fair Trade...... 47 Tatitu...... 13 Hebras del Alma...... 49 Calypso Chile...... 15 Monina Hand-made Jewelry from Lolol...... 51 Relmu Witral Indigenous Association...... 17 Ecoterra Spa...... 53

Cocoroca...... 19 Marianela Belmar Montero, Ecoterra Spa...... 55

Concobre...... 21 Cridem Spa...... 57

Chol-Chol Foundation...... 23 Caupolicán Limited Agricultural & Wine Cooperative...... 59 Beasytapia...... 25 Chinquihue Foundation...... 61 Hands of Biobío Ateliers...... 27 Cosecha Justa / Fair Harvest...... 63 Natalia Vásquez Jewellery...... 29 Oro Verde / Green Gold: Loncofrut Cooperative...... 31 Agricultural Cooperative Quri Chuxña Limited...... 65 Fresias...... 33 Añuñuka...... 67 CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

ÍNDEX

Makuk...... 69 Locera Marta Contreras...... 105

Esperanza de la Costa Wineyards...... 71 Artesanías Andrea...... 107

Agronuez Choapa Fruits Cooperative...... 73 Sustainable Botanicals Chile...... 109

Apisnativa, El Quillay Beekeeping Cooperative...... 75 Legumbres Fundo Naicura...... 111

Nancy Cortínez Rebolledo...... 77 Unikos...... 113

Witral Chile Ltda...... 79 Piro Arte...... 115

Folil Araucanía Cooperative...... 81 Avellaina...... 117

Eco Encerados / Exo Wax...... 83 Kërus Chilean Crafts Spa...... 119

Monos de Papel / Paper Monkeys...... 85 Artecondiseño.cl ...... 121

Luan Handicrafts...... 87 Mundo Corella...... 123

Agapimu Gourmet...... 89 Paulina Delfino Selk’nam...... 125 Josefina’s Yarns...... 91

Pure Cotton...... 93 International Fair Feltsu...... 95 Trade Certification Systems...... 127

Glocart Trader...... 97 World Fair Trade Organization, WFTO...... 128

ARTENCOBRE...... 99 Fairtrade International...... 129

Evakissme Accessories...... 101 Fair for Life...... 130

Lamb Art...... 103 Chilean Fair Trade Association...... 131 CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

INTRODUCTION

Chile has signed up to a commitment Through its 10 principles, Fair Trade This catalogue developed in to strengthen women’s participation is an opportunity to advance the collaboration with Gloria Moya in the economy. This commitment sustainable development agenda. We Coloma, Deputy Regional Director of addresses significant challenges must also take into account the fact CORFO Metropolitan and member of aimed at achieving a sustainable that gender equality is a common CORFO’s National Gender Network, recovery throughout the territory. element in this initiative and that the and Marcia Machado, CORFO’s All forms of exclusion -and gender issue transversely brings together Gender Coordinator. exclusion in particular- constitute society, not only as a competitive Through the catalogue, CORFO seeks a competitiveness gap that needs opportunity, but also as an ethical to recognise the track record and to be urgently closed. Thus, efforts imperative, which sets out the pattern experience of the various women are now focused on promoting of development Chile seeks and organisations that have pledged women’s economic independence. to achieve. to cultivate Fair Trade as a way to Furthermore, gender equality is one establish sustainable productive and of the 17 Sustainable Development CORFO, therefore, takes the commercial relations. Goals, SGDs. Chile has committed opportunity to make visible and to constant work on the way to strengthen inclusive, diverse, and It also values Fair Trade as an the SDGs towards 2030, focusing collaborative development spaces, exciting opportunity to respond on development that protects which are critical attributes of the to production and consumption the well-being of individuals and economic recovery that lies ahead patterns. It is increasingly not communities, the elimination and to which it is expected to only a matter of the product to be of poverty, and environmental contribute through the recognition of marketed but also of the conditions sustainability, where society has the the role of women in the construction under which it passes through the opportunity to close several gaps. of collaborative economy spaces. value chain.

Cecilia Valdés Gerenta de Asuntos Corporativos de Corfo

4 CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

WHAT IS FAIR TRADE AND WHAT ARE ITS PRINCIPLES? THE TEN INTERNATIONAL PRINCIPLES2 In 2001, the main global networks involved in the fair trade movement agreed on the following definition: TEN INTERNATIONAL PRINCIPLES1. 1 2 The World Fair Trade Organization establishes 10 criteria to be met by Creating Opportunities all organizations working in fair for Economically Transparency and trade: Disadvantaged Producers Accountability

“Fair Trade is a trading partnership, based on dialogue, transparency 3 4 5 and respect, that seeks greater equity in international trade. It contributes to sustainable Fair Trading Fair Ensuring No Child Labor development by offering better Practices Payment and Forced Labor trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South”. 6 7 8 Commitment to Fair Trade organizations (backed by Non Discrimination, consumers) are engaged actively Gender Equity, and Ensuring Good Providing Capacity in supporting producers, raising Freedom of Association Working Conditions Building awareness and campaigning for changes in the rules and practice of conventional international trade. 9 10

Promoting Respect for 1 This text was agreed to in 2001 by Fairtrade Fair Trade the Environment Labelling Organizations International (FLO), International Federation for Alternative Trade (IFAT), Network of World Shops (NEWS), and the Association 2 http://comerciojusto.org/que-es-el-comercio-justo-2/los-10-principios-internacionales/

5 1. Creating Opportunities for 2. Transparency 3. Fair Trading Practices Economically Disadvantaged and Accountability The organization trades with Producers The organization is transparent in concern for the social, economic Poverty reduction through its management and commercial and environmental well-being trade forms a key part of relations. It is accountable to all of marginalized small producers the organization’s aims. its stakeholders and respects the and does not maximize profit at The organization supports sensitivity and confidentiality of their expense. It is responsible marginalized small producers, commercial information supplied. and professional in meeting its whether these are independent The organization finds appropriate, commitments in a timely manner. family businesses, or grouped participatory ways to involve Suppliers respect contracts and in associations or co-operatives. employees, members and producers deliver products on time and to the It seeks to enable them to in its decision-making processes. It desired quality and specifications. move from income insecurity ensures that relevant information is and poverty to economic self- provided to all its trading partners. Fair Trade buyers, recognizing the sufficiency and ownership. The The communication channels are financial disadvantages faced by organization has a plan of action good and open at all levels of the Producers and Suppliers of Fair Trade to carry this out. supply chain. products, ensure orders are paid on receipt of documents or as mutually agreed. An interest free pre-payment of at least 50% is made on request. Where southern Fair Trade suppliers receive a pre-payment from buyers, they ensure that this payment is passed on to the producers or farmers who make or grow their Fair Trade products.

Buyers consult with suppliers before canceling or rejecting orders. Where orders are canceled through no fault of producers or suppliers, adequate compensation is guaranteed for work already done. Suppliers and producers consult with buyers if there is a problem with delivery, and ensure compensation is provided when delivered quantities and qualities do not match those invoiced.

The organization maintains long-term relationships based on solidarity, trust, and mutual respect, which contribute to the promotion and expansion of fair trade. It maintains Rossana Ester Arias, Makuk. effective communication with its business partners. The parties

6 minimum. Fair payment means the provision of a socially acceptable wage (in the local context) considered as fair by the producers themselves, and which considers the principle of equal payment for male and female labor.

Fair trade and fair trade import Albertina Huenuma Antivil, Relmu Vitral. organizations support the development of skills as needed by producers, which allows them to involved in the trade relationship look establish a fair price. to increase their sales volume among them and the value and diversity of their product offer as a way to 5. Ensuring No Child Labor and expand fair trade for producers and Forced Labor increase revenue. The organization works in cooperation with other fair The organization adheres to the UN trade organizations in the country Convention on the Rights of the and shies away from disloyal Child, and national/local law on competition. It avoids duplicating the employment of children. The the patterns of other organizations organization ensures that there is no without permission. forced labor in its workforce and/or members or homeworkers. Fair trade recognizes, promotes, and protects the cultural identity Organizations who buy Fair Trade and traditional skills of small-scale products from producer groups either producers as reflected in their hand- directly or through intermediaries crafted designs, food products, and ensure that no forced labor is used other related services. in production, and the producer complies with the UN Convention on the Rights of the Child and 4. Fair Payment national/local law on child labor. Any involvement of children in the A fair price is one that has been production of Fair Trade products mutually agreed upon by all parties (including learning a traditional art through dialogue and participation, or craft) is always disclosed and which provides a fair payment to monitored and does not adversely producers and can be sustained by affect the children’s well-being, the market. When fair trade price security, educational requirements, structures exist, these are used as a and need for play.

7 Ángela Ugarte, Añuñuka Orfebrería.

6. Commitment to Non The organization respects the right and women are allowed to perform Discrimination, Gender Equity, of all employees to form and join work according to their capacities. and Freedom of Association trade unions of their choice and to bargain collectively. Where the right The organization does not to join trade unions and bargain 7. Ensuring Good Working discriminate in hiring, remuneration, collectively are restricted by law Conditions access to training, promotion, and/or political environment, the termination, or retirement processes organization will enable means of The organization provides a safe based on race, caste, national origin, independent and free association and healthy working environment religion, disability, gender, sexual and bargaining for employees. The for employees and/or members. orientation, union membership, organization ensures that employee It complies, at a minimum, with political affiliation, HIV/AIDS status, national and local laws and ILO representatives are not subject to or age. The organization provides conventions on health and safety. discrimination in the workplace. opportunities for men and women Working hours and conditions for Organizations that work directly to develop their skills and actively employees and/or members (and with producers ensure that women encourages women to apply to job any homeworkers) comply with are always compensated for their positions and leadership roles within conditions established by national contribution to the production the organization. and local laws and ILO conventions. process, and when women do the The organization takes into account same work as men, they receive Fair Trade Organizations are aware the special health and safety needs the same pay rate. Organizations of the health and safety conditions in of pregnant women and breast- also look to guarantee that, in the producer groups they buy from. feeding mothers. Women participate production situations where female They seek, on an ongoing basis, to fully in decisions regarding the use of labor is valued less than male labor, raise awareness of health and safety profits resulting from the production women’s labor is revalued for the issues and improve health and process. purpose of equalizing the pay rates, safety practices in producer groups.

8 8. Providing Capacity Building 10. Respect for the Environment FAIR TRADE CONTRIBUTING TO SUSTAINABLE DEVELOPMENT The organization seeks to increase Organizations which produce Fair positive developmental impacts Trade products maximize the use Today, the urgency of building a for small, marginalized producers of raw materials from sustainably global partnership for sustainable through Fair Trade. managed sources in their ranges, development is becoming increasingly buying locally when possible. They evident. This makes it necessary to The organization develops the skills use production technologies that rethink the daily actions of citizens, and capabilities of its own employees seek to reduce energy consumption voters and consumers, and the rules or members. Organizations working and where possible use renewable governing coexistence at a local, directly with small producers develop energy technologies that minimize national, regional, or global level. specific activities to help these greenhouse gas emissions. They seek Fair Trade is one of the movements producers improve their management to minimize the impact of their waste that propose to rewrite these rules. skills, production capabilities and stream on the environment. This is done not through State access to markets - local/regional intervention but international trade /international/Fair Trade and Producers of Fair Trade agricultural in a fair and solidarity-based version, mainstream, as appropriate. products minimise their searching for sustainability in all its environmental impacts using Organizations which buy Fair dimensions and considering another organic pesticides or low pesticides Trade products through Fair Trade way of understanding production in production methods wherever intermediaries in the South assist and consumption, a multidimensional possible. these organizations to develop their development approach that capacity to support the marginalized incorporates economic, social, producer groups that they work with. environmental, and political aspects.

In economic terms, fair trade promotes a fair price to producers, covering 9. Promoting Fair Trade decent remuneration for work and The organization raises awareness other sustainable production costs. of the aim of Fair Trade and of the In the Fairtrade International system, need for greater justice in world trade minimum prices are set for most through Fair Trade. It advocates for products, below which fair trade the objectives and activities of Fair contracts cannot be made. Regularly, Trade according to the scope of the the various participants in the organization. Fairtrade system revise these prices The organization provides its Buyers and importers of Fair Trade based on production cost studies that customers with information about products prioritize purchasing consider the reality of producers. In itself, the products it markets, and the products made from raw materials this way, the impacts of fluctuations producer organizations or members that come from sustainably managed in commodity prices are eased. In that make or harvest the products. sources and have the lowest overall addition to the Fairtrade minimum Honest advertising and marketing impact on the environment. price, the payment of differentials for techniques are always used. the quality of the product is promoted. All organisations use recycled, or readily biodegradable materials for The Fair for Life certification scheme packaging to the extent possible, requires that the prices to be paid are and products are shipped by sea, always at least 5 % above the market wherever possible. price for non-ecological certified

9 products and at least 10 % higher for certified ecological products. In addition, they must at all times respect the minimum price guaranteed to the producer, even if the market price is below it. This minimum price is calculated based on production costs, ensuring a sustainable payment to the producer.

A social prize is paid to workers’ organisations or committees to enable them to make social investments. This allows resources for education, environmental protection, sanitation, health, and housing, among others, in their communities. In the case Ana Lagos, Hebras del Alma. of organisations, investments in productivity or product quality can also be improved. Everything Regarding food security and end contemporary forms of slavery depends on the internal decisions that sustainable agriculture, the and human trafficking, and ensure producers make democratically, thus productivity challenge is a the prohibition and elimination of responding to the needs and priorities constant challenge in all producers’ child labour. This objective is directly of their families and communities. organisations and for buyers and the linked to one of the fundamental movement in general. On the other principles of fair trade and one of Pre-financing enables the buyer to hand, correcting trade distortions is the strategic lines of the work of advance between 50 % and 60 % also a historical objective of fair trade, CLAC (Latin American and Caribbean of the final cost of the order. This but more challenging to achieve Coordinator of Small (as) Producers responds to another transparent because of many markets’ offensive and Fair Trade Workers) at a market barrier still faced by small and defensive interests. continental level. producers: the lack of easy access to suitable credit (Coscione, 2011). In social terms, fair trade promotes The Fairtrade criteria also seek gender equality as another critical to promote decent working pillar of fair trade. Its goals include conditions. These criteria guide ending all forms of discrimination private companies in promoting the against women and girls worldwide, partnership and empowerment of the ensuring women’s full and effective agricultural workers they employ. participation, and equal leadership Reducing inequality in and between opportunities at all decision-making countries is one of the key objectives levels in political, economic, and of fair trade. The movement public life. They also embark on promotes a better balance in trade reforms that give women equal rights relations between the countries of to financial resources. the North and South worldwide. In Decent work is also directly linked to addition, it encourages the reduction fair trade. This is particularly relevant of inequalities within countries Nancy Epulef, Chol Chol Foundation. as it seeks to eradicate forced labour, themselves.

10 In the second case, Fair Trade efforts Fair trade also contributes to urgent taken at all levels. The inclusion and have focused on reducing the action to combat climate change effective collaboration of producers following gaps: and its effects. Global warming and in commercial chains and in the subsequent climate change are a processes of political and social • among those who have and do not reality, and fair trade producers and measures are key pillars of the have opportunities and can take all others have been severely affected movement. advantage of them. for several years. Achieving sustainable development • among those who have and do Fair trade standards also promote requires profound changes in not have access to markets and more efficient use of energy, soil, consumption. It is not only about trade power to negotiate prices or natural, and water resources. defending consumers’ rights at the contractual conditions. time of purchase but also about In addition, in Latin America and the protecting the rights of vulnerable • among those that meet the Caribbean, producers are supported in producers, which are often invisible requirements of the conventional their processes of adapting to climate at the time of purchases. Changing banking system and have access to change while raising awareness production and consumption patterns credit, and those that cannot. among societies of the risks involved is not the responsibility of producers in failing to take adequate care of food • among those that can fund and consumers alone. For this producers. research and implement new change to be massive, it is essential technologies, or can internalise the In political terms, the movement to promote significant changes in costs and risks of climate change, helps to ensure that participatory economic, trade, and industrial and those that cannot. and representative decisions are systems from the political scene. In the environmental area, fair trade seeks to ensure sustainable consumption and production patterns, which are at the heart of the movement’s work, and encourage businesses — especially large and trans-national companies — to adopt sustainable practices. The initiative also seeks to promote sustainable public procurement practices and ensure that people worldwide have relevant information and knowledge on sustainable development and lifestyles in harmony with nature.

The company’s consumption should also be considered as part of the analysis of sustainable practices. This broadens the traditional vision that focuses only on production along the value chain and incentivises companies to become final consumers of Fair Trade products by changing Magdalena Briones, Cridem. their internal purchasing policies.

11 2021 Fair Trade Success Stories In the following pages, we introduce you to 57 women leading fair trade businesses and making an impact on large communities of women throughout Chile. Tatitu

Alejandra Ponce Olmos IG: @artesaniatatitu FB: TATITU M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 8739 4685 Member of the Chilean Fair Trade Association. Santiago, Metropolitan Region

13 THE ENTREPRENEUR THE PRODUCT This project has been funded with SERCOTEC seed capital, the CORFO Alejandra is a graphic designer and, They create handmade figures that Mujeres Exporta NODOS Program, and along with her mother and sister, represent the different indigenous ProChile. Their products are exported to has made a living thanks to her communities and traditional Chilean the United States. creativity. What started out as a figures to reflect their distinctive image strategy to make ends meet in the and contribute to raising awareness of face of unemployment turned into the country’s cultural diversity. IMPACT a business that provides them with Meanwhile, they represent an both economic support and inspiration Working at a fair price allows for ancestral love and respect for the in their experimentation with new equal treatment with all customers Earth, which means that the products materials. and vendors. It also promotes gender have been designed and created equality and non-discrimination, “The fair trade route has been with at least 40% reused materials. in addition to respect for the a really good experience with Each Tatitu is intended to act as environment. collaboration and support, and it’s an ambassador to Chile abroad, given us the chance to network and containing part of the history and meet other business owners, while identity of the country located at the respecting the planet and human end of the world. COMMUNITIES beings”. IN COLLABORATION Through networking, they have put together a group of women of all ages who participate in the creation of the different pieces of the Tatitu figures.

FAIR TRADE OPPORTUNITIES

Through Glocart by Emprediem (a group of social companies aimed at democratizing entrepreneurship and social innovation, in order to make a positive impact on Latin America and the world), we have been able to participate in a number of trade fairs, conferences, and learning opportunities.

14 Calypso Marcela Cofré Salinas Chile IG: @calypsochile FB: Calypsochile M: [email protected] F: +56 9 5179 5556 WORLD FAIR TRADE ORGANIZATION WFTO. W: www.calypsochile.com Member of the Chilean Fair Trade Association. La Reina, Metropolitan Region

15 THE ENTREPRENEUR

Marcela is glass artisan passionate about fair trade, who has developed her skills as a self-learner. She has managed to create lines of home decor and jewelry products that have reached 14 different countries through presentations in international trade fairs. The pillars of her work have been consistency, creativity, and collaboration, and Her general work ethic is directly that is why she has the strong aligned with the principles of conviction that fair trade is a way of life, leading led her to preside fair trade. over the Chilean Association for Fair Trade. IMPACT “I invite entrepreneurial women to believe in fair trade and to The most important principle in this work hard in a system aimed at business and, at the same time, how developing sustainable production members of the production chain relations that are at the same time are connected, is the creation of respectful to the environment and opportunities through collaborative its inhabitants”. work, with gender equality and building the capacities of those who contribute to the production process, FAIR TRADE THE PRODUCT within a logic of respect for the OPPORTUNITIES environment. Home decor, Christmas, and jewelry For us, this has firmly supported our items, made from flat glass and work ethic and has given recognition recycled glass bottles. In 2009, she to our products and organization. participated in the Innova Corfo COMMUNITIES Technology Transfer project in IN COLLABORATION Over time, we have been incorporating local and Holland, and has also presented in 3 The organization works with a group International Trade Fairs co-funded international networks that we of housewives and has created a by ProChile. interact and exchange experiences collaborative work space. Likewise, as with, as well as our customers, with Her products are exported to president of the Chilean Association whom we have been cultivating Germany, Australia, Austria, for Fair Trade, Marcela dedicates a long-term business relations. Denmark, France, Finland, significant amount of her time to Italy, Japan, Holland, Sweden, coordinating and raising awareness Switzerland, Taiwan, the United of this initiative in Chile among both States, and the United Kingdom. public and private entities.

16 Relmu Witral Albertina Huenumán Antivil & Angélica Pérez Pilquimán Indigenous Association IG: @relmu_witral FB: Relmu-Witral-320659481307077 M: [email protected] F: +56 41 261 4050 / +56 9 8427 3180 EX WFTO. W: www.relmuwitral.cl Member of the Chilean Fair Trade Association. Tirúa, Biobío Region

17 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Albertina and Angélica are textile Loom-woven and needle-knit artisans and members of the Relmu products, using sheep wool, This initiative coordinates the work of 12 Witral Association. As weavers and dyed with natural colors communities in the town of Tirua, for a by inheritance, they learned the obtained from nature, such as total of 95 members in different sectors. traditional loom technique from leaves, fruit, lichen, flowers, and Many of them are housewives whose their mother and have continued on other natural elements. They main or sole income is from the sale of with this art, sharing their ancestral have a wide variety of products their knit products. knowledge and injecting care and including souvenirs, decorations, history into each of their products, accessories, and clothing. each one with the characteristic FAIR TRADE This project has been funded by design of the Mapuche Lavkenche OPPORTUNITIES Sercotec and Gore. people, which represents them and distinguishes them from the rest. Our company has seen the effect of the fair trade certification because we have “As women, fair trade runs through IMPACT been able to sell at a better price, gain our veins, and our ancestors access to space in trade fairs, and obtain Fair trade has given a name to a always operated through trueke greater appreciation and understanding principle we have inherited from or travkintu (the exchange of by customers of the process behind the our ancestors: fair treatment, products), a practice in which both creation of each product. parties agreed to the exchange where each member of the chain and ensure protection and care must be satisfied with his or her for the environment in the use of contribution to the process and raw materials. Being part of a fair what he or she gets in return. This trade network today is valued by not only adds quality but also our buyers, who are increasingly value, not just because of the interested in product origin, who product or its materials, but also made it, and if we comply with the the way it is made. initiative’s requirements, and that has helped us market better and value ourselves as producers”.

18 Cocoroca Rosa Villanueva Balladares IG: @artecocoroca FB: Cocoroca-Cartapesta M: [email protected] F: +56 9 8398 6722 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: https://cocoroca.principalwebsite.com Member of the Chilean Fair Trade Association. Independencia, Metropolitan Region

19 THE ENTREPRENEUR from different lines of work, including those who work with metal, glass, Rosa is the one who gives life to and felt. I’ve had the chance to travel each piece of Cororoca, an initiative and share stands with other women, that began in 2016 after a failed exhibiting our products together at experience in entrepreneurship. international trade fairs we would Each of the figures form part of have never been able to attend on her emotional memory, like the our own. It’s been a tremendous chickens that accompanied her IMPACT experience. On the other hand, my as a child, and reflect her spirit of work with Glocart has been a huge Environmental protection is the observation and love of nature, support in accessing trade fairs purpose behind my work, and this where Chilean flora and fauna around Chile, market prospect principle can be seen throughout have gained space in her different trips, and meetings with potential the production chain. When I collect creations. clients, and that’s opened up newspaper, I transform it and see many new doors. “The most important message I what I can do with my work, and that want to share with women is to fills me with pride. invite them to come and work in It motivates me to learn new FAIR TRADE collaboration and trust. Women techniques. Exhibiting my work along OPPORTUNITIES supporting women is so important, with other women has also allowed and it’s the key to achieving your me to reach new customers. Working within the fair trade principles goals and not doing it alone”. has allowed us to participate in exposition spaces such as catalogues, national (Alto Las Condes) and COMMUNITIES international (NY NOW, USA) trade THE PRODUCT IN COLLABORATION fairs, a prospect trip to New York, and The primary raw material and Collaborative work has been access to training workshops. This basis for her work is reused fundamental and has helped me has led to a lot of shared learning newspaper. Using the papier- strengthen ties and share the lessons experiences and the chance to get to mâché technique, she shapes I’ve learned along the way. Cocoroca know respectful environments where different decoration products, works with female entrepreneurs we can do business. all original, unique, and with an accent on design. Dogs, chickens, hens, foxes, penguins, and Chilean dolphins are all part of the collection born from an imagination that she lets run free in each project and which, in many cases, is tailor-made for her customers.

Her products are exported to the United States. The business has been funded by Fosis, the Corfo Mujeres-On NODO Project, and ProChile.

20 Concobre Rosario Campbell Oyarzun IG: CONCOBRE FB: CONCOBRE CASA Y TALLER M: [email protected] F: +56 9 9740 4923 BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.concobre.cl Member of the Chilean Fair Trade Association. Concón, Valparaíso Region

21 THE ENTREPRENEUR

The ocean just off of Concon THE PRODUCT is Rosario’s greatest source of inspiration. She and her family Handmade jewelry in fire enameled arrived to this beautiful landscape copper with a distinctive design. and set up their home and her creative workshop. It is here where This product is exported to: she came up with a cutting-edge Germany, France, the United States, proposal that blends copper, color, Italy, and Spain. and fire, giving shape to a line of hand-crafted jewelry with a unique signature touch. IMPACT FAIR TRADE OPPORTUNITIES “My message is to encourage Fair trade has made a huge other women to explore the contribution in helping me market The fair trade certification has world of fair trade, because it has and sell our workshop’s creations, given me the chance to meet with opened up personal and business reducing the production/sales chain other female business owners and opportunities for me, and it’s taken and offering a space for consumers has opened up opportunities to my work to different parts of the to get to know the production present our products at national world. Handmade fire-glazed processes and values based on and international trade fairs, copper jewelry with a distinctive respect for the work we do and helping our creations travel design”. fair payment. beyond the borders of our country.

22 Chol-Chol Foundation María Susana Ortiz Geoffroy IG: @fundacioncholchol FB: cholchol.chile M: [email protected] M: [email protected] F: +56 45 259 2676 W: www.cholchol.org WORLD FAIR TRADE ORGANIZATION, WFTO. Temuco, La Araucanía Region

23 Each member of the family has a role and responsibility in the production chain, with a strong female leadership in this space. Fair trade provides real opportunities for economic development and the preservation of ancestral knowledge, focusing first on the people and their environment.

COMMUNITIES IN COLLABORATION

THE ORGANIZATION THE PRODUCT The foundation works with indigenous communities and artists The Chol-Chol Foundation, as a The products are made with high from the Araucanía Region. Through human development organization, quality sheep wool by the skillful its collaborative work, it has been was built from a consolidated artisans, who first spin the wool able to promote and value their history in socioeconomic by hand and then weave it using textile inheritance. empowerment. Today, it is part of traditional looms. The female artisans the World Fair Trade Organization from La Araucania work to recover and works on topics of marketing the long-standing textile tradition FAIR TRADE and sales, particularly with a of the Mapuche people, which has OPPORTUNITIES group of 38 textile artisans from 13 been passed down from generation communities around the Region of to generation. The Mapuche textiles The advantages have to do with La Araucania, most from remote themselves have a cultural richness reaching customers with greater rural sectors. that is important to recognize. social awareness and who respect and value the legacy found in each With a recognized trajectory Project funded by Fondart. They do piece crafted by the men and women in supporting the fair trade not currently export their products, we work with. On the other hand, this management of Mapuche fine but have in the past exported to certification opens up new markets artisan and textile works, the Chol- Belgium, the United States, Germany, for us, not only helping us sell more, Chol Foundation has taken over and the United Kingdom, and are but also positioning our national arts the work to recover and promote planning to resume exports in the and crafts in other countries. traditional artisan techniques and future. their creators.

“Fair trade is an invitation to work on generating peace and IMPACT development, and we are all called to participate. In this sense, both The commitment to fair trade starts producers and consumers have with personal empowerment, the opportunity to support those which directly impacts the family’s working to recover the textile quality of life; it strengthens cultural cultural heritage, while protecting transmission to become a part of the the environment around them”. education of newer generations.

24 Beasytapia Rosa María Tapia Beas & María Rosa Beas Tapia IG: @beasytapia.cl FB: Beas y Tapia Ltda M: [email protected] W: www.beasytapia.cl WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9999 1279 Member of the Chilean Fair Trade Association. Santiago, Metropolitan Region

25 THE ENTREPRENEURS THE PRODUCT IMPACT

Beas y Tapia is a small family The company works with a wide Fair trade is a way of doing business business dedicated to exporting range of products from the pottery of centered around people and the Chilean arts and crafts. Its partners, Pomaire, fused glass jewelry, pieces valuation of their work, which is Rosa María Tapia Beas and María made from copper, bronze, ceramics, aimed at creating long-term business Rosa Beas Tapia, work with a group cactus instruments, and rain makers. relations of connection and trust for of 25 artists located across different the purpose of developing healthy Project supported by ProChile. They regions of Chile. coexistence among the members export their products to Germany, of the production chain and their “Our experience has been positive England, Holland, Taiwan, Denmark, surroundings. because fair trade has led us to meet France, the United States, and Japan. numerous and diverse artisans, as well as fair trade associations COMMUNITIES such as the WFTO and Fair Trade IN COLLABORATION Federation, where we have seen that it is possible to do business The company collaborates with a different way, based on trust, workshops, many run by families respect, and appreciation of between the regions of Coquimbo the work done by our country’s and La Araucanía, with an important artisans”. variety of products, techniques, and materials, offering an interesting display of national craftmanship.

FAIR TRADE OPPORTUNITIES

Working from the logic of fair trade has allowed us to get to know a large network of artisans, their talents, and the cultural richness they reflect through their creations. They have had the chance to participate and sell their products in international exhibitions, like the Environmental Trade Fair in Germany.

On the other hand, we have been able to participate in the Biennial WFTO Conferences in Milan and Lima, for a closer look at the potential of fair trade and the customers who prefer its products.

26 Hands of María Inés Espinoza Biobío Ateliers IG: @manosdelbiobio FB: Manos del Bío Bío M: [email protected] F: +56 9 0157 9508 EX WFTO. W: www.manosdelbiobio.cl Member of the Chilean Fair Trade Association. Concepción, Biobío Region

27 THE ENTREPRENEUR

Manos del Bío Bío brings together artisans and small-scale producers of a wide range of products and techniques, including contemporary and Mapuche metal works, leather THE PRODUCT COMMUNITIES goods, loom weaving, needle IN COLLABORATION knitting, soap making, wood works, We manufacture products that decorative loom weaving, sewing, prioritize the use of natural raw We work with a network of local cactus farming, and papier-mâché. materials with low environmental producers and artisans, who impact, as well as distinctive motifs have formed and consolidated an It was founded 12 years ago after of local and national cultural organization over the years based participating in a training session identity, valuing ancestral techniques. on trust, perseverance, and the offered by the Trabajo para un conviction of collaboration as its Hermano (TPH) Foundation, and driving force. later opened up a large handicrafts store in downtown Concepción. IMPACT We aim to ensure that our production With support from the city FAIR TRADE processes are environmentally government, the group would OPPORTUNITIES later form the “Taller Manos del friendly, that they promote gender Biobío” organization, which would equality, economic independence, The certification helped expand our then embark upon its own path of and the empowerment of our vision and experiences in the world consistency and self-management members, to achieve a better price of fair trade and has added value to that has allowed it to pursue and quality, and a fair wage for our store, considering the symbolic new objectives, develop projects, producers. We have received funding value that the certification is starting manages points of sale, and help from FONDART and FNDR, in diverse to mean among the public. Today, train others in craftmanship and projects formulated by the members we are focused on sustaining and management. themselves. At the moment, we have developing the store for our partners no plans to export. and independent producers. “Working under the principles of fair trade gives our associative experience an ethical framework. It has guided us over the years in the decisions we have made, in the good times and difficult times our organization has faced. We believe, to some degree, that this has been part of the glue that has kept such an important nucleus of partners together over the years”.

28 Natalia Vásquez Jewellery Natalia Ivelisse Vásquez Gómez IG: @nataliajoyasauranatural FB: Nataliajoyas Auranatural M: [email protected] MANOS DEL BIOBÍO, EX WFTO. F: +56 9 8158 5325 Member of the Chilean Fair Trade Association. Talcahuano, Biobío Region

29 THE ENTREPRENEUR THE PRODUCT and other reasons. It contributes to the care for and appreciation Natalia is a professional artisan Jewelry that brings together noble of the environment, inspiring the recognized by the Ministry of metals like copper and silver with reuse of waste, with high-quality Culture, who defines herself natural materials like plant fibers, and long-lasting products. Doing as persevering, patient, and pumpkin, horse hair, and others. business has become a space for proactive in an ongoing creative Earrings, rings, necklaces, pendants, process. She gets her inspiration and other useful objects made from collaboration, through associative from observing nature and using plant fiber and/or pumpkin, such marketing and sales, where you can natural raw materials that as plates, bowls, bread baskets, exchange knowledge with others in give life to unique metal pieces, mate cups, candle holders, etc. a process that flows naturally and integrating natural fibers such The company was formalized and makes everyone feel like they are as twine and other materials launched with Seed Capital funding. part of something bigger. in her creations. A self-taught learner in the development of new techniques and designs, she IMPACT COMMUNITIES shares her experience and talent IN COLLABORATION in workshops with other artisans. Fair trade proposes a look at protecting dignified work, without The associative work that has “The fair trade experience has discrimination based on gender, age, developed has come about given me the chance to be part primarily through joint sales with of an international network, artisan groups, like the pottery with the beautiful opportunity to workers from Quinchamalí and meet many people with the same other small-scale producers from noble and constructive purpose, Concepción and the surrounding together with many who have areas. This experience has put their creativity to work to get demonstrated the power of coming ahead in life”. together to reach greater heights.

FAIR TRADE OPPORTUNITIES

Fair trade has helped my business forge ties with other spaces that market and value both my products and those of other artisans.

It has also made it possible to connect with other fair trade organizations, and allowed me to become part of a community of both producers and consumers who participate in trade fairs and expos of products and workshops that work from the same approach.

30 Loncofrut

Cooperative Yolanda Leal FB: LONCOFRUT M: [email protected] M: [email protected] F: +56 9 8471 7378 FAIRTRADE Loncoche, La Araucanía Region

31 THE ENTREPRENEUR

Yolanda Leal, a woman highly committed to her cooperative and with broad experience in the raspberry industry, has the qualities of an empowered, participatory, and optimistic woman, with the conviction that association can help carry out great purpose.

“Fair trade has given us the possibility of raising awareness of the work and effort made by farmers who put in hard labor to obtain the best quality products, so that we can reach more scrupulous consumers at better prices, but who also value the way we do business within the production chain”. IMPACT

The principles of fair trade have THE PRODUCT helped us construct a perspective based on respect for the work and The raspberries produced by the perseverance of producers, which Loncofrut cooperative belong to a dares to develop a collective work specific variety, known as Meeker, space in constant evolution, that FAIR TRADE which is only grown in certain highlights the development of OPPORTUNITIES regions of the country. It is certified business based on conditions of in fair trade, which means that it fair treatment and the protection of Working under the fair trade meets the farming management people and the environment. certification has been an intensive sustainability requirements, aimed learning process that has enabled at cleaner production and low us to access markets with higher standards and which place value environmental impact. COMMUNITIES upon the production, social, IN COLLABORATION This product is exported to commercial, and environmental Switzerland. The Loncofrut cooperative is an conditions in which we work. That organization that currently has 53 has helped us obtain a better price partners, all raspberry producers per kilogram of fruit, and we have from the towns of Loncoche and received the Fairtrade premium as Gorbea. They have formed a a return on the high standard of network based on dedication and quality of the fruit we sell. solidarity, which has helped their raspberries reach other markets, such as Switzerland.

32 Fresias

Paulina Fresia Pacheco Maldonado IG: @jabonesfresias FB: Fresiasjabones M: [email protected] MANOS DEL BIOBÍO, EX WFTO. F: +56 9 6218 8472 Member of the Chilean Fair Trade Association. Penco, Biobío Region

33 THE ENTREPRENEUR

Paulina is a 53-year-old THE PRODUCT entrepreneur and business administrator by profession, Natural soaps made from vegetable oils through a handcrafted process dedicated for the past two decades COMMUNITIES that takes advantage of local to natural cosmetics, specifically IN COLLABORATION handmade soaps. Passionate about ingredients. They also develop other soap making and skincare, she has natural cosmetic products, such This business is part of the Manos researched the techniques, history, as mud masks, lotions, massage del Bio Bío network, an organization and benefits of different natural products, and oils, among others. All of small-scale producers who have ingredients through her trips to of these products are based upon the been working under the principles of Europe and Africa. Her personality fruits of the land, recovering ancestral fair trade for some time now. It is also is shaped by her leadership skills, recipes, and avoiding artificial now associated with Hechoenconce, persistence, and methodical ingredients. a community of producers from work style. She has participated Concepción who have developed in Manos del Bío Bío from the The business has been funded by an interesting space for associative beginning, strengthening the SERCOTEC Seed Capital in 2012 and marketing and sales. management of her own business PEL by Corfo. with its networks of support. FAIR TRADE “For women, entrepreneurship poses IMPACT OPPORTUNITIES a great challenge, considering the multiple roles that we perform. Fair trade is expressed in the respectful Fair trade has been fundamental to That’s why supporting each treatment of those working in my business, inspiring the way we do other is fundamental. Fair trade the processes, in the sustainable work and manage the business both promotes spaces of solidarity cultivation of vendors, participation in internally and externally. We have and collaborative work, with local organizations, the recovery and been able to sustainably connect our mutual respect and respect for our protection of cultural heritage and interests to vendors and customers environment, in order to contribute the environment, transparency, and and had the chance to network to the development of a better the pursuit of a fair price for all those with companies driven by the same society”. involved. principles.

34 Laurarosa Design Laura Rosenblitt IG: @Laurarosadiseno FB: LauraRosa Tienda LI: Laura Rosenblitt M: [email protected] F: +56 9 8445 3835 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.laurarosa.com Member of the Chilean Fair Trade Association. Providencia, Metropolitan Region

35 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Laura Rosenblitt is a clothing The entrepreneur’s products are and textile designer. Her work is different accessories, the latest The company has a small team, focused on the design of modern of these being a cotton backpack two people in charge of design and upbeat accessories for with a cheerful botanical motif and sales management, and one today’s contemporary woman. pattern, as well as brightly colored person responsible for making the accessories, all 100% made in Chile. accessories. “I’ve learned about the concept of fair trade through seminars and trainings, and I’ve been able to IMPACT FAIR TRADE understand that many of these OPPORTUNITIES principles are often implicit in Fair trade is alive in this micro- the work already done by a lot company, and all of those working Fair trade has inspired the work of women without realizing it. in the business participate as we do and allowed us to connect Doing business from an ethical partners. Social, economic, and with and form part of a production standpoint places the human environmental sustainability is at network interested in much more being at the center and seeks its core. than selling products. equality and protection for the environment. It’s more natural Its mission is to dignify their work Respect, care, sustainability, and than you would think”. and respect the environment by equality are just some of the values reusing the waste generated. we increasingly share with our suppliers and customers.

36 Huenuman Sandra Huenuman León Goldsmith IG: huenuman.orfebreria FB: huenuman.orfebreria M: [email protected] F: +56 9 7912 1071 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.huenumanorfebreria.cl Member of the Chilean Fair Trade Association. Maipú, Metropolitan Region

37 THE ENTREPRENEUR IMPACT

Sandra del Carmen Huenumán Fair trade practices are of vital León is a Mapuche women, born importance to the production and raised in Santiago. Her curiosity chain and establish guidelines of brought her to connect emotionally cooperation, fair wages, decent work, with her culture, and 8 years ago no to child labor, and other highly she left her office job in public important and relevant practices to relations to embark upon new deliver a valuable product that goes adventures. In her search, she found beyond its material worth. These FAIR TRADE Mapuche cultural metal works. aspects are often not so evident for OPPORTUNITIES buyers, but once they become aware “My goal has always been for the of them, they are the first to value Even when a company is not products to have value that goes and demand them. certified, I have been able to beyond the purely economic aspect experience fair trade networking and, in that sense, my message is and collaboration, incorporating for those who can, to identify the and identifying practices. I have unique value of their product, and if also been able to participate in projects funded by Corfo and it is tied to fair trade, to demonstrate, ProChile, through Glocart and the cultivate, and share this quality”. Chilean Association for Fair Trade, which I have worked closely with and helped me exhibit my projects THE PRODUCT in NY and national trade fairs. Wearable jewelry products, such as earrings, rings, pendants, pins, all handmade from silver, copper or alpaca, inspired by the traditional designs of the Mapuche culture. This project has been funded by the “Yo emprendo” project by Fosis, the Corfo “Nodo Diseño, Mujer y mercado,” in coordination with the Ministry of Women and Gender Equality, “Nodo Mujeres On” and “Mujeres On Exporta,” by Corfo in coordination with ProChile and Glocart, “Prospección comercial a NY” with ProChile, and “Prospección a México” with the support of ProChile and Conadi.

Her products have reached the USA, Croatia, Germany, Portugal, China, Spain, with sustained and formalized future demand.

38 Fabiola Espinoza Silva Flor Art IG: @flor_arte_orfebreria FB: Flor Arte & Orfebrería & Goldsmith Limited M: [email protected] W: https://mercadopyme. emprendebancoestado.cl/ventures/66- flor-arte-orfebreria EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9188 6685 Member of the Chilean Fair Trade Association. Padre Hurtado, Metropolitan Region

39 THE ENTREPRENEUR

Fabiola holds an Associate’s Degree in Foreign Trade and Metal Working. THE PRODUCT She created the brand Flor Arte & Orfebrería, which holds a special Her work includes metal work pieces, meaning for her as it was named primarily jewelry such as earrings, after her mother. She has participated rings, necklaces, and pendants, in in metal works design, improvement different lines developed and inspired and innovation programs, which by indigenous communities: have inspired her to develop new thematic lines of contemporary Selknam figures, ethnic or indigenous and innovative jewelry, which designs from the Patagonia, a new often include ideas contributed by style that differentiates us from the the customers themselves, giving rest, in our search to recover and each of her pieces a personal promote the culture and symbology touch. Passionate about an art that of the Chilean indigenous people. requires a lot of love, hard work, and FAIR TRADE sensitivity, this business has given her OPPORTUNITIES the possibility of gifting beauty. The IMPACT Fair trade has made a number of Project has been funded by FOSIS. Fair or equal trade looks to improve contributions to our business, helping “In business, like in many other the labor, economic, and social us form part of a community of areas of life, having guidelines and conditions of producers, helping them producers who share experiences, examples to follow is extremely better network with other vendors, participate in trainings, trade fairs, valuable, because it not only teaches producers and customers, while and connecting with new customers, us and guides our actions, but it also ensuring principles of respect among who value our products and the gives us a good dose of inspiration. people and towards the environment system in which they are produced. I share the idea that working on within the production processes of One of the key actors for me has things that you enjoy and are each business. This is the type of been Glocart, which has been a huge passionate about helps everything relationship that helps build a better support in connecting learning and flow more naturally”. world now and for the future. opportunities.

40 Cecilia Jeannette Cecilia Jeannette Huenchuñir Huenchunao Huenchuñir Huenchunao IG: @Huenchunirarte M: [email protected] W: www.manosdelbiobio.cl MANOS DEL BIOBÍO, EX WFTO. F: +56 9 7991 3839 Member of the Chilean Fair Trade Association. Tirúa, Biobío Region

41 THE ENTREPRENEUR

Cecilia remembers helping her grandmother, Agustina, with her textile work, and creating her first knitting piece at just 12 years old. She has continued to cultivate her grandmother’s legacy over the years, making different products on her Mapuche loom, from page THE PRODUCT separators to bed throws. 100% handmade products, using She has been practicing this art for tools made by the artisan and raw over 30 years, with consistency materials found in nature for her and dedication, every day allowing textiles. In the case of the Mapuche her to specialize in and dominate silver work, she uses some tools techniques that are nearly extinct, she has acquired and others she including trariwe lavkenche. has made, to work with the silver COMMUNITIES On the other hand, around 15 years and give life to traditional Mapuche IN COLLABORATION jewelry. ago she added metal works in silver Working in conjunction with other and copper slag to her repertoire, women from her community to motivated by the chance of making spin the fibers, this creates a space her own jewelry to go with her for sharing and mutual support, Mapuche attire. The project has which also provides the necessary been funded with SERCOTEC Seed raw materials for the next phase she Capital. continues individually on her loom. “Working in the marketing and sales process from a lens of fair trade makes it possible to teach and transmit to customers what it means to do business this way, promoting an appreciation of the production process behind each piece, and the cultural value of the ancestral techniques we use”.

42 Elisa Sánchez Larraín Cordillerana IG: @cordillerana FB: CordilleranaCL LI: company/cordillerana M: [email protected] M: [email protected] W: www.cordillerana.cl ONG DE BUENA FE, EX WFTO. F: +56 9 5370 0224 Member of the Chilean Fair Trade Association. Lo Barnechea, Metropolitan Region

43 THE ENTREPRENEUR

Cordillerana is a social project by the Buena Fe Foundation (founded by María de la Luz Larraín in 1998), now developed and operated through a team led by Elisa Sánchez. Cordillerana supports hundreds of women in their manual trades, incorporating them within a circular economy network, promoting and raising awareness of the traditional trades of Chile.

With a special preference for items IMPACT made from earnest production over The actions of Cordillerana are mass production, handmade over governed by their concern for machine-made, distinct over identical, performing ethical transactions it prioritizes unique, handmade objects where the main focus of attention with designs applied to contemporary is the artisan and her story. They life. are concerned with optimizing the “Working under the standards of processes to obtain raw materials to COMMUNITIES fair trade has made for an enriching ensure that these are environmentally IN COLLABORATION experience, especially because you friendly, and coordinating and The Cordillerana network brings learn to do things well and where all regulating its production processes so that they are fair and free from abuses together communities from all members of the production chain are of any type. They support producers around Chile, representing the satisfied. It’s not as difficult as you in the calculation of costs so that they indigenous Aymara, Quechua and would think, it is possible”. can set real prices based on the work Mapuche, among others. and materials behind the products, to then sell them transparently and non- THE PRODUCT profit as a service to many women FAIR TRADE Cordillerana sells arts and crafts who do not have their own sales OPPORTUNITIES channels. made by women from various Belonging to the fair trade association regions of Chile. Different techniques Today they work with a network has been a huge support thanks to and materials give continuity to a of over 60 artisans, and 37 of these the networks we have been able to large part of the Chilean cultural are associated with family and form, the experience, the learning heritage represented in the different community workshops. Therefore, opportunities, and the chance to hand-crafted pieces. Basket weaving, around 180 people participate in participate in an ecosystem of knitting, metal works, textile, ceramics, the production and sales process, creative women who contribute their wood engraving, and many more, are representing communities from the talents and diversity to preserving the techniques that give life to diverse north to the south of Chile, most from the indigenous wisdom expressed in objects for daily use, decoration, rural sectors and always female-led beautiful handmade products clothing, accessories, etc. businesses. and pieces.

44 TREZ orfebrería | diseño

Trez Atelier, María Inés Espinoza & Patricia Herrera Sepúlveda Goldsmith & Design IG: @trez_orfebreria M: [email protected] W: www.manosdelbiobio.cl F: +569 8157 9508 MANOS DEL BIOBÍO, EX WFTO. F: +569 8802 4508 Member of the Chilean Fair Trade Association. Talcahuano, Biobío Region

45 THE ENTREPRENEUR THE PRODUCT FAIR TRADE OPPORTUNITIES Taller Trez Orfebrería y Diseño is Contemporary handmade metal composed by María Inés Espinoza works, uniquely designed and Taller Trez is not currently certified, and Patricia Herrera Sepúlveda, ethnically inspired. They use but our experience with the fair who have been tied to the world noble materials such as silver, trade logic has gained us recognition of craftmanship through their copper, natural stones, and wood, among consumers who prefer and metal works for over 20 years. which through the design process look to buy from companies that Both women have participated and application of traditional promote these principles. As part in different artisan and producer techniques, give birth to different of a network working in this area, organizations, working to support decorative pieces such as brooches, we have been able to connect with the arts and crafts sector, which necklaces, earrings, rings, and other businesses and advance in the has kept them creatively active, Mapuche tupus, used to fasten integration of sales and marketing strategies and education on developing new product lines ponchos. that reflect their reflections and responsible consumerism. observations of their surroundings.

“The experience has been IMPACT enriching both on the personal and professional front. Awareness The impact of these principles starts that our production process with the selection of raw materials, TREZ can contribute to a more just preferring recycled materials. orfebrería | diseño and supportive economy, while Meanwhile, the cleaning process protecting the environment, uses organic salts that generate less changes how we look at things, residue over more aggressive acids. and allows us to understand that Their designs are original and their collaboration and association are own, and each item is the result of true paths in our production and handmade techniques, which adds sales process”. value to the final product.

46 Lorena Vergara Gallardo M: [email protected] Pueblos del Sur W: www.fairtradeconnection.org/ lorenavergara-gallardo-pueblos- Fair Trade del-sur-interview/ W: www.Fair-Trade/Pueblosdelsur W: https://artesaniachilena.wixsite. com/ fair-trade-chile F: +56 2 2343 9864 WORLD FAIR TRADE ORGANIZATION, WFTO. Providencia, Metropolitan Region

47 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION LLorena is a design professional Pueblos del Sur sells jewelry made with over 30 years of experience from different materials, ceramic They work with small-scale arts and linked to international fair trade. pieces, glass art work, indigenous crafts and agrifood producers across musical instruments, rain makers, Chile, currently connecting to more She leads the Sales and Marketing gourmet products, etc. The raw than 100 small family businesses. Department of Pueblos del Sur materials used are for the most part Fair Trade Chile, an organization natural and native to Chile. dedicated to exporting handicrafts FAIR TRADE and food products. For the past Their products have been exported to OPPORTUNITIES 3 years, she has been the WFTO Belgium, Austria, Italy, and Swede. President for Latin America. Access to the export markets of the international fair trade “Fair commerce offers small- IMPACT organizations circuit and to a scale producers opportunities for network of producers that have development, as it establishes Fair trade promotes long-term been able to adopt this way of the payment of a fair price that relations, generating commitment working has helped strengthen the is consistent with production and mutual support to help project national supply in a sustainable and costs and the work that goes into the producer’s work under conditions supportive way of doing business. each piece. It also maintains the of transparency among all parties transparency and traceability involved. This also helps improve of the product chain. Fair trade awareness among the importer helps develop the sale of products and consumer with respect to while respecting the environment prices and appreciation of the work, and protecting human rights, stimulating the producer’s growth especially for women and children. and the development of new The success of this approach products. A fair price covers the costs shows that, as a society, we can of production, a decent standard of do business and contribute to a life, and development, guaranteeing better coexistence. Each purchase principles such as gender equality, of a fair trade product is an act of equity, solidarity, and environmental solidarity”. sustainability.

48 Hebras del Alma Ana Lagos IG: @hebrasdelalma FB: Hebrasdelalma M: [email protected] M: [email protected] W: www.hebrasdelalma.cl WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9346 2694 Member of the Chilean Fair Trade Association. Villarrica, La Araucanía Region

49 THE ENTREPRENEUR

Ana is a designer dedicated to the development of contemporary arts and crafts for over 10 years. As the founder of Hebras del Alma, a social fair trade company that works with Mapuche artisans from the Region of La Araucanía, she develops products that are sold both locally and internationally.

“Being part of the international fair trade movement has allowed us to connect to other people and organizations working under the same principles, which has been an enriching experience in terms of both sales and values”. IMPACT COMMUNITIES IN COLLABORATION THE PRODUCT When working under the principles of fair trade, your actions penetrate The organization is a group of They create sheep wool figures the entire production chain, and you Mapuche women from the rural using the felt technique, and have make decisions and take actions area of Molco Alto, Villarrica, Region developed 4 ethnic product lines focused on respect for the people of La Araucanía, who come from inspired by the country’s indigenous and the environment. For this reason, families in direct contact with nature, communities. These are related the traceability of the final product alternating caring for their family, to the fauna, native fish and carries important value and weight working in the field, and their artisan birds, spirits, and figures inspired that is important to communicate to work, which is later sold through the by Chilean territories, as well as the buyer. Hebras del Alma channels. religious images, such as virgins and Nativity scenes.

The project has receiving FAIR TRADE government funding and support OPPORTUNITIES through SERCOTEC, CORFO, Participating in the fair trade FONDART and PROCHILE. They network has given us the chance export to Germany, Norway, and to connect with new opportunities Holland. that strengthen the work we do as a company and the work done by our artisan partners, and it has provided us with new experiences and learning opportunities, as well as the possibility to add value to the sales chain we coordinate and each product included in it.

50 Mónica Ganga López Monina Hand-made IG: @MONINA ORFEBRERIA Y DISEÑO FB: MONINA ORFEBRERIA Y DISEÑO Jewelry from Lolol LI: MONICA G. M: [email protected] M: [email protected] W: www.monina.cl EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 4506 9300 Member of the Chilean Fair Trade Association. Estación Central, Metropolitan Region

51 THE ENTREPRENEUR IMPACT

Mónica firmly believes in the Fair trade provides added value possibility of generating business and highlights the work behind based on a collaborative and each product, generating pride and inclusive chain, that is both identity, a sense of belonging to the respectful towards collaborators initiative, as well as the transparency and the environment. As a result of and visibility of a high-standard her professional formation and work artisan work, and a good sales experience, one of the topics she is strategy. most interested in highlighting is the gender perspective across all of her initiatives, both professional and COMMUNITIES personal. IN COLLABORATION

“The only way to move forward and MONINA works in coordination grow businesses is by incorporating with the Municipality of Lolol and a and respecting the rights of each network of women who, in strategic human being, starting with decency alliance and through a relationship and the right to a fair and equal of hard work, respect, and mutual personal, social, and professional recognition, have coordinated a development”. collaborative work space.

THE PRODUCT

MONINA, as a collaboration with a group of artisan women from the town of Lolol, cultivates the complex technique of double-sided knitting, which only one of the women dominates and has generously shared her knowledge with the others. Loom woven pieces, which give lie to high- end jewelry, incorporate ancestral techniques, that are both extremely complex and in danger of extinction, to make a unique, exclusive and high quality product with a signature cultural touch.

This business has been funded by the CRECE Program by SERCOTEC, Sence training, and Nodo Mujeres ON Exporta by Corfo, in coordination with ProChile. They export to Australia, the United States, and France.

52 Ecoterra Spa Ana Luisa Rojas Espina IG: @ecoterrafoods FB: ecoterrachile M: [email protected] M: [email protected] F: +56 9 5386 1898 FAIR FOR LIFE Paine, Metropolitan Region

53 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Ana Luisa Rojas is an organic Free-range eggs under pasture vegetable farmer who participates systems that have been certified She currently works with the in the Prodesal program by Indap, in animal welfare and fair trade, company Ecoterra SpA as an in the town of Paine (Metropolitan and bear the Fair for Life seal. The associate producer, as well as Region). For the past 3 years, business has received support for the Prodesal program by Indap, she has been dedicated to the the production of free-range eggs where she has access to training production of free range eggs with through a FIA project and an Indap and other technical support. She animal welfare and fair trade investment and loans project. also participates in an agroecology certification. market in the Santiago neighborhood of Providencia, where she can sell her “Fair trade has been a space for IMPACT products and vegetables. development and empowerment for me as a business owner, Fair trade has primarily helped helping transform this work into to generate conscientious and FAIR TRADE our family’s livelihood, consistent sustainable production, generating OPPORTUNITIES with the work involved. I have equal playing fields and opportunities had to put in hard work to get for producers and sales companies to In the first place, the principles of fair ahead, through training and participate and collaborate. trade have inspired us to produce investment in equipment, but this high-quality products that are more helps us improve the standard sustainable and developed through of quality and the sustainability a system that includes relationships of our production systems. On of respect. All of this has been the other hand, we support the made visible and communicated to Paine community by spreading consumers to generate greater trust awareness of the fair trade in the origin of our products and, principles among high schools, consequently, greater preference and because we are convinced that loyalty of our customers. this way of producing and doing business contributes to the building of a better world”.

54 Marianela Marianela Belmar Montero Belmar Montero, IG: ecoterrafoods FB: @ecoterrachile M: [email protected] Ecoterra Spa M: [email protected] F: +56 9 8912 9132 FAIR FOR LIFE Paine, Metropolitan Region

55 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Marianela Belmar Montero is an Production of free-range eggs under entrepreneur who has dedicated pasture systems that have been She currently works independently, more than 15 years to the certified in animal welfare and fair in the sector of Águila Sur in reproduction of native trees and trade, and bear the Fair for Life seal. Paine (Metropolitan Region). medicinal herbs. During the last This project has received funding She is also part of the Prodesal 5 years, she has ventured into the from Indap through loans and program by Indap and participates production of free range eggs under subsidies. It is also an FIA Project for in an agroecology market held pasture systems certified in animal the development of a management every two weeks in the Santiago model with small-scale free-range welfare and fair trade. neighborhood of Las Condes. egg producers who are certified in Her main qualities are her tenacity animal well-being and fair trade. and persistence in achieving her goals. She sees challenges as an opportunity FAIR TRADE for growth, and this project in OPPORTUNITIES IMPACT particular has brought out the best The fair trade certification has in her and has empowered her in her This entrepreneur has developed allowed consumers to get to know role as a small business owner. a collaborative model with the our story, production system, company Ecoterra SpA, which “Thanks to fair trade, I was able to offers training and support during values, and inspiration, which open up to a new source of income, the initial years, as a key part of adds both value and quality to different from the work I was doing achieving a production standard. the products as a whole. We are with native trees and medicinal On the other hand, she has business also certified in animal welfare, herbs. This new line has made it agreements that allow her to which further increases the value possible to add on collaborators focus and project her production of our products among consumers and specialize as a producer of high- work. This is proof of how trust, who are increasingly sensitive and quality eggs with animal welfare collaboration, and transparency are interested in consuming products certification, to promote a production fundamental to this way of doing with a high level of productive and system that is environmentally business. commercial ethics. friendly and respectful of our surrounding in general”.

56 Magdalena Briones Quiñones Cridem Spa IG: @dosvetas IG: @Rupestre_artenatural FB: dosvetas FB: RupestreArteNatural M: [email protected] W: www.rupestre.cl RUPESTRE, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 829 47635 Member of the Chilean Fair Trade Association. Las Condes, Metropolitan Region

57 THE ENTREPRENEUR

Magdalena is 27 years old and passionate about giving new life to Chilean artisan work and design. Her main focus is on recovering the artisan trade with local materials and unique creations.

“Fair trade offers a gratifying space for exchange. Every day, it provides more opportunities to innovate within the market and contribute to the income of the families involved”.

THE PRODUCT

A piggy bank that gets fatter as it is filled up. It is inspired by the popular saying “Época de vacas flacas” (literal translation IMPACT COMMUNITIES in English, a time of thin cows), IN COLLABORATION alluding to moments of scarcity. One of the guiding principles of this company - composed of 4 people The work team is based out of This piggy bank, which goes from - is to be fully transparent and the Metropolitan Region and has thin to fat, is made of leather and respectful with collaborators, all different specializations. Each wood, with instructions in Spanish through decent wages and working member contributes their talents in and English. conditions for each person in his or leather, wood, assembly, and sales her specialization. This is one of the management, among others. ways the business lives and breathes fair trade. FAIR TRADE OPPORTUNITIES

Fair trade has been a part of this company, primarily through the positive energy and disposition of all of its participants. Considering the fair working conditions and relationship of trust we have built allows the team to work in a harmonious and friendly environment. And that is a nice way to work.

58 Caupolicán Limited María Clorinda Pacheco Ramírez M: [email protected] Agricultural & Wine M: [email protected] LI: www.linkedin.com/in/ maria-pacheco-9331581a Cooperative W: www.caupolicanwines.com F: +56 9 9885 8060 FAIRTRADE Curicó, Maule Region

59 THE ENTREPRENEUR

María Clorinda is a business management professional and a grape producer. She believes that association, with a focus on cooperativism and fair trade, is an opportunity to reorganize and strengthen the group of producers THE PRODUCT she belongs to. Small-scale production of She ensures that this way women Carmenere and Red Blend wines. can be given a leading role in the company and field management, as well as enhance the sustainability of IMPACT the family economy, through small- scale exportable grape farming. Fair trade leads to greater awareness of sustainable “The success of all fair trade practices and proper agricultural businesses is firmly based upon management to obtain a high- association and support, respect quality product, which also includes COMMUNITIES for other people’s rights and the direct benefits for small-scale IN COLLABORATION environment. It also adds to the producers to improve their quality of quality of production and access The Cooperativa Agrícola y life and their surroundings. to markets and customers that Vitivinícola Caupolicán Ltda., from guarantee a fair and sustainable This project has been funded the Region of Maule, has been price. Moreover, it’s a space where by support programs offering awarded the Fair Trade seal because women can find the support administrative, logistic, and legal it lives and breathes the fair trade to lead their family’s economic advisory, as well as consulting on principles on a daily basis. And to activity within a protected the purchase of fixed assets. These support its community, part of the environment”. products are exported to England. profits are given to School D No. 305 of Santa Emilia, in the town of Sagrada Familia.

FAIR TRADE OPPORTUNITIES

Our Fair Trade seal is changing the way we produce wine. It has facilitated our entry into markets that value fair trade and the practices it involves. This helps us obtain fair prices for our producers, generating social initiatives, and economic improvements for their communities.

60 María Alejandra Carevic Sierra M: [email protected] Chinquihue M: [email protected] FB: FUNDACION CHINQUIHUE Foundation LI: www.linkedin.com/in/ alejandra-carevic-1a930156 W: www.fundacionchinquihue.cl F: +56 9 5416 6629 F: 65 225 3345 (Anexo 213) FAIRTRADE USA, FAIRTRADE CERTIFIED. Puerto Montt, Los Lagos Region

61 THE ENTREPRENEUR THE PRODUCT IMPACT

Alejandra is a fishery and The fair trade seal is granted for The standards of fair trade, as a aquaculture professional with the Chilean abalone (Concholepas business model, look to guarantee over 30 years of experience. She is concholepas) product, in its raw, to the consumer safe living and responsible for the Fair Trade USA cooked, or canned form. working conditions and fair prices, certification, where the Chinquihue following certain social, economic, This project has received government Foundation works as a certificate and environmental criteria. This support from the Under-Secretary’s holder. company ensures the traceability of Office for Fishery and Aquaculture, its production batches, improving The Chinquihue Foundation is a Corfo, FNDR, and others. It has also commercial practices, and private non-profit organization that received funding for the execution guaranteeing adherence to current plays a key role in the promotion of diverse projects to promote the standards regarding the exploitation and sustainable development of the development and strengthening of of ocean resources, with responsible small-scale fishing industry, in the the small-scale fishing sector. management and protection for the Region of Los Lagos and across the ecosystem. country.

“To become pioneers in promoting the obtainment of the Fair Trade COMMUNITIES Seal (FT USA), we had to study and IN COLLABORATION prepare strategies for working with local fishing organizations, who are We work with the local fishing hardworking, innovative people. communities, primarily from the When our actions are governed by Region of Los Lagos, ensuring principles of wellbeing, there is no contribution to the sustainable reason to be afraid to innovate to exploitation, processing, and sale support the sustainability of fishing of Chilean abalone (Concholepas resources”. concholepas).

FAIR TRADE OPPORTUNITIES

Fair trade is expected to bring about recognition from one’s peers and a better price for raw materials, while improving the quality of life and appreciation of the small-scale fishermen participating in the process. For the Chinquihue Foundation it is also satisfying to know that it is helping strengthen the local fishing sector, through innovation in the way they sell their products with added value and the possibility of replicating this business model.

62 Cosecha Justa/ Denisse Opazo Salazar IG: @Cosechajusta Fair Harvest IG: @deniopsa FB: Cosechajusta LI: Denisse Opazo Salazar M: [email protected] WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 8500 3931 Member of the Chilean Fair Trade Association. Melipilla, Metropolitan Region

63 THE ENTREPRENEUR IMPACT FAIR TRADE OPPORTUNITIES Denisse is an agricultural engineer, We work with national small-scale entrepreneur, and mother to Mila. farmers, and together, we obtain Along with joining a collaboration She founded Cosecha Justa as a excellent quality products, under network and participating around way to generate a change in how conditions of fair payment and respect topics of fair trade, we have local products are purchased and for the work behind the product. This been able to generate and share consumed. This business also learning opportunities, participate model allows us to forge stronger ties has the value on integrating and in farmers’ markets, and specialized with farmers and consumers from a benefiting rural family farming in distribution channels. logic of mutual recognition. central Chile, developing its work All of this has allowed us to enter a under the principles of fair trade. market the values and respects the “Women are generators of change COMMUNITIES products we sell. in the world. Working together gives IN COLLABORATION us space for valuable opportunities to generate collective knowledge, This initiative primarily works with form collaboration networks, and small-scale dry land farmers in the mobilize initiatives that contribute regions of Valparaíso, O’Higgins, and to an increasingly better society”. Maule.

THE PRODUCT

The products sold by the business include gluten-free certified grains, flours, and pastas, which are produced under fair trade conditions.

The project receives state funding through the FIA and Corfo project funds.

64 Oro Verde / Green Gold: Sonia Gutiérrez, Victoria Mollo, Natividad Flores, Liliana Flores Agricultural Cooperative & Priscilla Cruz M: [email protected] IG: @cooperativaoroverde Quri Chuxña Limited F: +56 9 9258 2960 (presidenta) F: +56 9 9262 6510 (gerenta) FAIRTRADE Putre, Arica and Parinacota Region

65 THE ENTREPRENEURS

Sonia, Adelaida, Victoria, Natividad, Liliana and Priscilla are farmers from the Andean foothills of Putre and belong to the Aymara indigenous community.

They all form part of a group that brings together generations in a process that is fundamental to the transmission of knowledge and inherited wisdom.

“We have to work hard, because right now everything is harder or women. This project has received advisory Fair trade offers the chance to work from the Sercotec Business in collaboration, for your products Development Center, technical to be valued, as well as the work support from Indap, and ProChile and ancestral knowledge involved. helped them to obtain Fair Trade This helps promote consumers’ certification. understanding and appreciation of the principles that guide us, in order to receive a fair price for our work”. IMPACT

The seal comes to certify practices THE PRODUCT that we were already carrying out. cooperative do agricultural labor We work with sustainable agriculture, supported by their families, although Oregano grown on terraces at we pay temporary harvest workers a occasionally other people are hired an altitude of over 3,000 meters fair wage, and we have a cooperative to help out around the harvest, and above sea level, in the foothills of where everyone’s voice is heard, and these people receive a fair wage for the Andes. It has an intense aroma, decisions are made democratically. their work. unmatched flavor, and rich green What we hope with this certification, color. All of this is the result of is to communicate to and raise a series of ancestral production awareness among our customers in FAIR TRADE techniques passed down from order to achieve a fair and respectful OPPORTUNITIES generation to generation. These types appreciation of the work that goes of practices are sustainable with the into each of our products. We just recently got certified, but we environment, therefore the result trust that it will help support the carries exceptional quality. way we do things. It will help us generate trust and for customers to COMMUNITIES This oregano from the foothills get to know and value our production IN COLLABORATION of Putre is a true reflection of the system, the products, and all of the respect and work of a culture, of a The Aymara community has cultural heritage surrounding the people towards Pachamama (Mother the concept of AYNI, which is a farming process. We hope to soon Earth), its customs, and traditions, system based on reciprocity and start formally selling our product on which refuse to disappear. complementarity. The partners of our the fair trade market.

66 Añuñuka Ángela Ugarte IG: @anunukaorfebreria FB: Añuñuka Orfebrería M: [email protected] W: www.añuñuka.cl EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 5415 4018 Member of the Chilean Fair Trade Association. La Reina, Metropolitan Region

67 LA EMPRENDEDORA

Angela is 40 years old. She started her business driven by a motivation to solidify her passion for metal works, while having the time to care for her two children and attend courses and workshops.

Later, she began to participate in trade fairs and more training opportunities in different areas of the business, expanding her network of other businesswomen, which has been a highly enriching opportunity.

“It has been a lovely experience. Unlike other types of trade, this one maintains a responsible and humane approach.We have a clear notion that we all affect our IMPACT environment, and together we The principles of fair trade are can move forward with greater incorporated in different ways awareness, respecting the work through the value chain. Starting of others, nature, our vendors and with each of the materials used, customers”. prioritizing local producers at a fair price. Each piece of metal scrap is melded again and reused, and the THE PRODUCT metal powder is sent for purification to prevent any residue left behind in Custom designed jewelry, made by the atmosphere. hand with lots of love. Each piece has its own creation story, and Each piece tells a story, which FAIR TRADE the buyer is a fundamental part in highlights its materials, its creation OPPORTUNITIES that process. They work with noble process, and the collaboration materials, mainly silver, copper and network behind the workshop. Fair trade and its principles help bronze, mixed with semi-precious coordinate healthy and transparent and precious stones, simple stones, commercial and labor networks. Producing under these conditions glazing, engraving, and others. COMMUNITIES adds value, and today many people IN COLLABORATION This project has been supported by value getting to know the producer Prodemu and Sernameg under the While working in a workshop is a and understanding all of the added program Levántate Mujer. Although bit more personal, at times of high value behind the product. This they do not formally export their demand, she calls on a group of constitutes an important opportunity products, they have shipped to women to support the production to help promote a new and positive France, the USA, and Italy. process. way of doing business.

68 MAKUK

Makuk Rossana Ester Arias Rojas IG: makuk chile FB: makuk joyas M: [email protected] W: www.makuk.cl EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 7178 4003 Member of the Chilean Fair Trade Association. La Florida, Metropolitan Region

69 THE ENTREPRENEUR IMPACT

Rossana stands out for her The principles of fair trade enable entrepreneurial spirit, social drive, products to have complete traceability creativity, and leadership. She has a of their production chain. great capacity to lead her business Belonging to a network that promotes and is always looking to innovate these types of products is proof that and instill a social purpose in her they are more necessary than ever company. in the world. This is because they are “Don’t ever give up! Because you created with “respect, dialogue, and never know if your next try will transparency,” as part of the basic work. Always look for opportunities, concepts guiding their production. focus, and achieve your goals. It is possible!”. FAIR TRADE OPPORTUNITIES THE PRODUCT Having more opportunities to Woven jewelry using a thousand- participate in a network of companies year-old lacing technique, all all working under the same system. handmade from noble metals such As well as generating shared learning as copper, silver, and gold. opportunities and access to markets Project funded by Sercotec, Corfo, where these attributes are valued and and ProChile. She exports her which favor the determination of fair products to the United States. sales prices. MAKUK

70 Esperanza de la Costa Vineyards Secundina del C. Vásquez Herrera M: [email protected] FAIRTRADE F: +56 9 6596 2872 Member of the Chilean Fair Trade Association. Hualañé, Maule Region

71 THE ENTREPRENEUR IMPACT FAIR TRADE OPPORTUNITIES that it would not profitable on her The experience has been unique. own. So she contacted other small- It makes it easier to work on Joining the fair trade network has scale producers, and they got sustainability at the vineyard, implied a wealth of opportunities, together to create Esperanza de la meeting the criteria of fair trade, such as cultivating relations of Costa Vineyards, with the illusion protecting principles such as respect for the work behind each of implementing a fair trade respect, transparency, fair price, and product. Meanwhile, fair trade system. The first thing they focused support for the smaller businesses. conditions allow us to access better on was the certification, when Working in this line not only has prices, well above the market implied training and improving an impact on production, but also average, at a fairer price. On the the productive management of the serves as a purposeful guide, to other hand, by obtaining the vineyard, teamwork, and lots of benefit not only yourself but all Fairtrade Certification and more care, dedication, and responsibility. those involved in the chain. long-term production contracts, we In this process, the Miguel Torres have more significantly impacted company supported their organic sales prices, especially in times of certification to add even more COMMUNITIES crisis, where daily values fluctuate value to their products. IN COLLABORATION much more.

“Working under the fair trade The vineyard works in association system, for me, has been a with other producers from the wonderful experience, to have towns of Hualañe, Licanten, partners who work within a Curepto, Sagrada Familia, Curicó relationship of support, respect, and Talca. and unity. Here, everyone contributes to the benefit of the group, and we promote collaboration and reciprocity. In the harvest and other works, we all help each other to avoid a scarcity of labor. We’re like one big family.

THE PRODUCT

Grapes certified by all organic standards and FLO CERT fair trade certification. This project has been supported with government funding from Indap and the National Irrigation Commission

72 Agronuez Choapa Bella Villarreal Osorio IG: @agronuezchoapa Fruits Cooperative FB: https://www.facebook.com/ CooperativaAgronuezChoapa M: [email protected] W: www.agronuezchoapa.cl F: +56 9 4264 2519 FAIRTRADE Illapel, Coquimbo Region

73 THE ENTREPRENEUR

Bella has a high level of commitment to the world of farming. With over 40 years working in agriculture, she has acquired knowledge and skills which she has put to use under the firm purpose of contributing to a better quality of life for farmers and their families.

She is the manager of the THE PRODUCT that consumers can trust. This is in Cooperativa Frutícola Agronuez addition to individual and collective Inshell walnuts, and hand-cracked Choapa, and has participated in the accountability for the care and walnuts, of the Serry Chandler cooperative since its foundation. protection of all natural resources: variety. The Cooperative has With 11 years in business, the “Land, water,” living beings in the incorporated processes of walnut organization has a semi-industrial surroundings, and the environment calibration, cracking, selection, plant and the necessary equipment in general. packaging, marketing and sales. The for the development and direct sales formats include inshell walnuts, export of walnuts. With a stable calibrated and selected, packaged portfolio of clients in the European, COMMUNITIES in 10 and 25-kilos bags, as per the Asian, and South American markets, IN COLLABORATION customer’s order. For cracked walnuts, the cooperative has improved the formats are halves, quarters, The cooperative works with a its negotiating conditions and and eighths, in extra light, light and network of walnut producers from the quality of life of its supplier light amber colors. This project has the communities of the Choapa members and non-members. been funded by different support Valley and the Limarí Valley. “The principles and values entities like Indap, Corfo, ProChile, of fair trade are based on an Sercotec and Sence with funding for economy of social justice and are advisory, training, sales missions, and FAIR TRADE aimed at balancing production investments. This product is exported OPPORTUNITIES and consumption, which is to Italy, Dubai, Holland, Algeria, The Cooperative’s work, in production unfortunately not practiced as Morocco, and Brazil. a regular commercial model. terms, is ongoing and stable, based These values are consistent with on the principles of fair trade. However, only part of our sales go to cooperative principles, so the seal IMPACT those specialized markets. We hope helps to strengthen the organization to gradually increase this every year beyond the commercial sphere. The principles of fair trade have a as we solidify this type of demand for We can’t lose sight that this is an positive impact on the production this walnuts. opportunity within a sales strategy area and environmental issues. that can be expanded, and where Clean production is key, both the seal must be valued thanks to for protecting the safety of our its cultural, social, organizational, producers and for producing high- and environmental contribution”. quality, healthy, and safe foods

74 Apisnativa,

El Quillay Beekeeping Maritsel Yáñez Riquelme M: [email protected] FB: Apícola el Quillay Cooperative W: www.apisnativa.cl F: +56 9 6769 0119 FAIRTRADE San Clemente, Maule Region

75 THE ENTREPRENEUR

Maritsel (37) has managed the Cooperativa Apícola El Quillay since 2010. She is an accountant by profession and mother of two. Enthusiastic and persevering by definition, she is also passionate about her job and her family. She is convinced that the world of beekeeping plays an important role in the agricultural production systems and in the world.

“The value of women is in our DNA. Each one has a special talent or skill, and it is important to find it and discover the tools available all around us to exploit this skill and turn it into an opportunity”. THE PRODUCT COMMUNITIES IN COLLABORATION Fractionated honey, in 1 kg format and 18 g sachets, produced under the Currently, the company works with principles of fair trade. around 30 small- and medium-scale honey producers in the Region of Maule. All inspired by beekeeping and IMPACT its importance in the natural life of the planet, they have made the trade Fair trade, as part of the production a fundamental part of their families’ philosophy, is aligned with the livelihood. cooperative’s missions to make beekeeping more environmentally friendly, profitable, and socially just. FAIR TRADE OPPORTUNITIES

The advantages associated with fair trade are associated with the possibility of participating in a fair trade network that values the principles and products the cooperative markets, under conditions of respect for the work behind the product, the environment, and fair prices, opening up the doors to markets and customers who are more sensitive to these attributes.

76 Nancy Cortínez Rebolledo Nancy Cortínez Rebolledo IG: Nancycortinezrebolledo FB: Nancy Cortínez Rebolledo M: [email protected] BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 7989 7644 Member of the Chilean Fair Trade Association. Santiago Centro, Metropolitan Region

77 THE ENTREPRENEUR THE PRODUCT

Nancy is a horse hair artisan from the Horse hair art is a type of miniature town of Panimávida. She inherited basket weaving done completely the trade from her mother, Gladys by hand, one by one, in the Rebolledo, and great grandmother, comfort of one’s home. Figures Herminia Parada, carrying on the such as butterflies, decorative fans, family tradition into the present day. geometric figures that form part She has participated in different of other pieces, like earrings and projects to transmit and promote the necklaces. trade both in Chile and abroad.

Her products are 100% handmade IMPACT using horse tail hairs, plant fiber (ixtle), anilines, needle, and scissors. Our work respects the family environment, and the raw materials COMMUNITIES “Cultivating this inherited talent has we use are natural and, whenever IN COLLABORATION given me the chance to participate possible, recycled. in marketing and sales, learning and The workshop tasks are carried out teaching opportunities, as well as in The organization also adheres in a family environment, with the trade fairs and expositions where my completely to the prices established participation of Nancy’s daughters work and the tradition behind each for each of the products agreed and aunt, who come together within upon, which helps maintain fair piece have been valued. I invite you an agricultural, tourist, and artisan prices and project the development to develop your talents and trust in community. associative work”. of the business.

FAIR TRADE OPPORTUNITIES

As part of the “Beas y Tapia” sales channel, I have had the possibility of selling our products in circles that recognize the value of our work.

We have been able to participate in trade fairs and expositions where the artisan is valued in several aspects, like the visibility of the cultural value of the art we perform.

78 Witral Chile Ltda. Lorena Soto Durán IG: @witralchile FB: witralchile W: www.witral.cl M: [email protected] M: [email protected] WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9224 8143 Member of the Chilean Fair Trade Association. Cauquenes, Maule Region

79 THE ENTREPRENEUR COMMUNITIES Lorena is a textile engineer by IN COLLABORATION profession, and for the past 22 years has worked with female artisans Witral works with 3 rural groups, for from the province of Cauquenes. Her a total of 48 textile artisans from the experience in arts and crafts stemmed Region of Maule, specializing in spun from her work in a training process wool. There is also an urban group to improve textile processes. To date, made up of 12 artisans specialized in knitting. she has worked with numerous THE PRODUCT organizations and, over time, she has understood that there was a Witral works on textile pieces made large gap in the sales and marketing from sheep wool, including products FAIR TRADE process. In this context, she had the for the home, spun wool, clothing, OPPORTUNITIES idea of creating a network to support and decoration, all 100% handmade. Although the company’s motivation commercial management and the This project has been funded by the for adopting fair trade is ethical in development of products for the programs of Corfo, Sercotec, and origin, it is not hard to recognize its diverse world of textile artisans. Indap. benefits in terms of the possibility of “Here at Witral, our work in fair establishing collaboration networks trade has been a logical step as it and forging ties with an environment IMPACT is related to contributing to better that, like us, values textile art, and working conditions and appreciation For us, fair trade has been a the material and symbolic value of the artisan trade as an economic, framework and a reference that guides it encompasses. Being part of the cultural, and traditional activity. In us in the decision-making processes WFTO association and platform is that sense, the respectful recovery within the company in the different something that motivates are work to of the textile artisan trade and the technical, production, and commercial a large degree, it helps us learn and principles of fair trade are perfectly areas. That is why fair trade is at the transmit a more sustainable way of aligned”. heart of this organization. doing business.

80 Folil Araucanía Mónica Casanova Cooperative IG: @artesania_folil FB: Folil Araucanía M: [email protected] W: www.folilaraucania.cl WORLD FAIR TRADE ORGANIZATION WFTO, F: +56 9 6747 3038 Member of the Chilean Fair Trade Association. Temuco, La Araucanía Region

81 THE ENTREPRENEUR

The history of Mónica Casanova represents the life of the entire group of artisans within the Folil cooperative. Born and raised among yarn, and passed down from my grandmother and great grandmother, it’s in my blood. I’ve been knitting since I was 8, and I have two children, now both grown and college educated. Everyone in my family knits, including my children and husband. It is our main source of income.

Also, 20 years ago I started working as a monitor, teaching others how to THE PRODUCT COMMUNITIES use a Mapuche witral loom as a way IN COLLABORATION to recover its use and pass down the Traditional Mapuche textiles, with trade as a clear representation of art designs and symbols representative The cooperative works with partners in our culture. of our indigenous community. It from rural indigenous communities is a way to recover and promote in the Region of La Araucanía. But Today, I am the president and our ancestral culture through our the work is primarily centered around legal representative for the Folil knitting. The project has been funded the artisans, on developing their Cooperative, and I also work as the by Sercotec, Corfo, and Indap. productive and personal skills, as treasurer for another association in well as marketing and selling Nueva Imperial, called Rayen Folle, their products. and I participated as an instructor IMPACT for the Chol-Chol Foundation. I am very proud to be able to share my As Mapuche artisan women, our FAIR TRADE knowledge with new generations values are centered around respect for OPPORTUNITIES and all those who feel pulled to learn our people, its history, and customs. about our culture. These values have helped us focus on It has given recognition to the mutual cooperation and respect for work we have been doing for the “To all the beloved artisan women, our environment. The principles of fair past 10 years, with the members especially during these times, I want to trade help us strengthen our way of of the cooperative, and has helped tell you to keep knitting and spinning. working and increase visibility in the promote the personal and economic Let’s not lose steam, especially due to rest of the population. development of each one. It has also this virus. We are strong women. In opened up the doors to new markets one way or another we are going to that value and prefer products that get back up, and we are going to stay do not come from exploitation of alive for the good of our culture. And the environment or the creators in that sense, it has been fundamental themselves. to learn about the experiences of other organizations belonging to the free trade system”.

82 Eco Encerados/ Catalina Grisel Abusleme Cuevas Exo Wax IG: @eco_encerados FB: eco_encerados M: [email protected] F: +56 9 6590 9634 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.ecoencerados.cl Member of the Chilean Fair Trade Association. Cañete, Biobío Region

83 THE ENTREPRENEUR THE PRODUCT IMPACT

Catalina is 30 years old. She is the It is an ecological alternative to plastic Fair trade brings together many mother of three children. She began wrap that helps reduce plastic waste values we have as a company. It her life project by thinking of a at home. fits very well with our production sustainable alternative to so much process, which it is carried out in They are 100% cotton fabrics waste generated at home. a conscious and sustainable way, impregnated with beeswax, tree generating the least possible impact Fond of reuse, her work matches resin and coconut oil that form a on the environment. her lifestyle. It is very gratifying for waterproof, adherent and flexible her each waxed cloth that goes to a fabric with which you can wrap food, We also take great care in the homes, as a loving contribution to the cover containers, transport the snacks collection of the raw material, which environment. and buy in bulk. is carried out with responsible and careful producers. This is consistent with the message This project has been financed by she wants to deliver to her children: to Sercotec Seed Capital We are aware of the global be aware of the effects in the future of problems regarding pollution each action they take. and we work in favor of caring for the environment, helping to “We all have to believe. We do have considerably reduce the amount of support and it is possible to work plastic generated at home. in community and cooperatively. Besides, through fair trade ties can be strengthened along the COMMUNITIES way, taking care of our social and IN COLLABORATION environmental surroundings. I invite you to believe and dream!”. For now, we work as a family.

FAIR TRADE OPPORTUNITIES

It has opened borders for us and makes us connect with a tremendous community of entrepreneurs, strengthening ties and creating new channel.

84 Monos de Papel/

Paper Monkeys Patricia Paz Cerda IG: @monosdepapel FB: Monos de papel M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9090 8848 Member of the Chilean Fair Trade Association. Santiago, Metropolitan Region

85 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Patricia Paz Cerda lives in Santiago My figures are made almost entirely and has been dedicated for some from recycled materials. I use the Emprediem and Artesanos. years to the creation of figures of traditional techniques of papier- papier-mâché and letterhead. mâché and letterhead, to which I add design, colour and movement. FAIR TRADE “I’m interested in what fair OPPORTUNITIES trade promotes because it also enhances the development and It is a great honour to have this IMPACT commercialization of my work, qualification. The possibility of encouraging collaboration and The impact of these principles is generating trade on a scale which respect for creationn”. present in the different stages of respects labour is very important, my work, fundamentally in my in addition to the support received respect for having an adequate in the different stages of production price, generating opportunities and and marketing. finally at the moment of linking with companies to be able to commercialize.

86 Luan Handicrafts

Ana Lizana Oyarzún IG: @luanartes345 M: [email protected] BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9819 6305 Member of the Chilean Fair Trade Association. Santiago Centro, Metropolitan Region

87 THE ENTREPRENEUR IMPACT

Ana is an artisan who seeks to Fair trade is based on an ethic provide all her designs with the that regulates the relationships creative peculiarity of art in her of stakeholders through fair work as a goldsmith, modelling prices, inclusion, respect for the precious metals such as copper environment, the use of clean and others. technologies, recognition of the free organization of crafts and the “My experience with fair trade promotion of improvements in has meant a lot, since I was able the working conditions of female to sell my handcrafts abroad, entrepreneurs. thereby significantly increasing my income. Without a doubt, I recommend women entrepreneurs COMMUNITIES FAIR TRADE to seek these opportunities to IN COLLABORATION OPPORTUNITIES commercialize their products”. Through my work, I am related I have managed to have my crafts to different entities and producer exported. Exports have contributed THE PRODUCT associations with whom reciprocal to the growth of my company, as relationships are cultivated and well as to expand the possibilities of My crafts are handmade jewels materials and knowledge are shared exhibiting my crafts. for daily use made mainly of that contribute to the generation of copper. Through the execution new capacities in the crafts. of various techniques of the goldsmith trade, I achieve pieces that are highly valued by a public eager for this type of crafts.

This project has been financed with own resources. This products are exported to the United States and Europe.

88 Agapimu Gourmet Marta Castillo Miranda IG: Agapimu Sabor FB: Agapimu M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9320 5241 Member of the Chilean Fair Trade Association. Recoleta, Metropolitan Region

89 THE ENTREPRENEUR

Marta is the head of the household. Her company was born from the need to get ahead, provide for her daughters, emerge and prosper IMPACT on the basis of her effort and The principles of fair trade have perseverance. Along this path, the guided my training and my personal first thing she had to do was to and marketing actions through our get her formal authorisation of entrepreneurship. activities, which allowed her to link up with different organizations, We firmly believe that the principles public and private. of fair trade provide us with guidelines for gender equality, good “My message to other women During this time, she has met small working conditions and respect entrepreneurs is that you can, you and large goals and milestones, for the environment, among other always can. If a door closes, a such as being one of the two practices. They also help us to create window opens. Keep knocking doors. food brands that represented opportunities for producers and Women are powerful. We have a the Metropolitan Region at the suppliers that improve the economic great capacity to achieve our dreams Patagonia Expo in Coyhaique in system in which we are immersed. and purposes. 2017. Agapimu is a Greek word that means She was part of the last UN Women “my love” and our legend says ‘Taste Congress held in the Crowne Plaza COMMUNITIES with Love’. That is why we say that IN COLLABORATION hotel in February 2018, where our main purpose is to be part of the audiences from all over the world good times in which our clients give We work with the Association of came together. This allowed love through their preparations”. Women Producers of Recoleta, an her products to travel to five organization that I have chaired for continents. five years and that promotes the empowerment of women and their With Agapimu, Marta understood THE PRODUCT economic autonomy. that she should not only work with Our flavoured salts, flavoured olive her individual clients but also at oils, tea, chutney, pasta or jams with the corporate level, allying herself flavours as diverse as chili, onions, with fair trade and B corporations. FAIR TRADE paprika or the exotic “passion night” OPPORTUNITIES Since 2017, she collaborates with jam, are manufactured with the best My company is not yet fair trade Emprediem and Tu Marca, which quality products. certified, but we have worked closely have been positioning her products With them we have been creating with other certified companies and together with those of other various product lines in different with B Corporations. entrepreneurs in corporate gifts for sizes and presentations, because we medium and large companies. understand that our clients not only In fact, three years ago we also linked want to buy them for their personal with Emprediem and Tu Marca, delight but also to give them as gifts. which have been positioning our It has been financed by FOSIS. products.

90 Josefina’s Yarns Josefina Campos Guerra IG: @loshilosdejosefina FB: LoshilosdeJosefina M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 6299 9478 Member of the Chilean Fair Trade Association. Recoleta, Metropolitan Region

91 THE ENTREPRENEUR

Josefina is a mother and housewife who has been able to help her family and pay for some expenses THE PRODUCT IMPACT through the creation of crochet Crochet cactuses knitted in fine I learned about fair trade in 2017 cactuses. yarns of unique and original through a talk organized by “I really like having known the design, of different sizes and Emprediem. It was very important principles of fair trade because colours, planted in ceramic pots to me because it brought even more I have realized that it is very and covered with quartz. It has meaning to what I was doing with important to take care of the been financed by Fosis. and through my cactuses for years. products that you make, to respect Clearly, this way of doing our environment and to promote business creates opportunities for collaborative work”. entrepreneurial producers who, like me, because we are small retailers, find ourselves at an economic disadvantage.

With my creations, I feel that I am developing my capabilities, respecting the environment, and -above all- fighting for gender equality in the country’s economy.

COMMUNITIES IN COLLABORATION

I do not have formal work with communities but what I have done has allowed me to have greater opportunities. Dialogue, solidarity and knowledge transfer have prevailed.

FAIR TRADE OPPORTUNITIES

I am not fair trade certified but through Emprediem I had the opportunity to be part of “Women ON 2017”and of a community with which I still have ties today.

92 Pure Cotton Daniela Valdés Ortiz IG: @purecottonchile FB: @purecottonchile M: [email protected] F: +56 9 7759 7129 W: www.purecotton.cl B CORPORATION. Providencia, Metropolitan Region

93 THE ENTREPRENEUR “From my beginnings as a journalism Chile. This guarantees adequate student, I discovered the need to care labour and health standards for Daniela is a journalist. From the about people and to create a correct employees. birth of her eldest son, she decided environment for their development. that she could provide a healthy Pure Cotton is also a Certified B I understood that we are part of a product, free of toxins for the body Corporation; as such, we propose virtuous circle in which we all need and the environment, guaranteeing that our collaborators are an each other for a life in harmony. It is parents that their children would integral part of the company’s not possible that in order to obtain wear a healthy product. profits. We are working on it and we what I need, I must pass over another hope to have this aspect integrated Her son was born with CMA (Cow’s person, that what I save is the cost within the next five years. Milk Protein Allergy), which forced for another person in the production her to breastfeed for as long as chain. A cooperative attitude is possible. It was only when her required, where we all have access to COMMUNITIES baby was two years’ old that he what we need, in addition to putting IN COLLABORATION was able to overcome his allergy. in value manual work, which is at the In meantime, Daniela had to base of the pyramid”. We work with people in vulnerable decide how to earn a living while situations, the elderly and mainly dedicating enough time to her baby. women. They all are people who have extensive experience in their For a long time she had the intention THE PRODUCT respective areas, their knowledge of founding a sustainable project, Design and manufacture of organic being a tremendous contribution to which at the same time would cotton garments with sustainable the quality and cutting edge of our generate labour and benefit society. fabrics and without dyes. We make products. These needs, and the continuous products for children and adults, search to give the best to his son, bedclothes, underwear, intimate care motivated her to create Pure Cotton accessories, masks and toys. in 2009. Today, this brand has FAIR TRADE established itself as a contribution This project has been financed by OPPORTUNITIES to children and parents, with details ProChile Industries Contest and Certifications give us greater that seek convenience and comfort, Sercotec Seed Capital. Not yet visibility and allow us to validate without damaging the environment exported directly, but indirectly to the our work, objectives and mission or abusing the work of all those US and Europe. in before our clients, in addition to who are part. promoting standards within the Pure Cotton continues to be a social industry and encouraging others to project that has allowed her to give IMPACT follow our footsteps. children what they need, in addition The cultivation of cotton is one of the to offering people a product that most polluting and greater labour gives them a better quality of life. abusive in the world. These bad It is part of her struggle to seek practices come from ancient times. for society to educate itself and Our fabrics and their production chain understand why we should favour are organic certified and go hand in sustainable products. hand with the fair trade principles: from the cultivation and harvest of the raw material, to the subsequent weaving and manufacturing in

94 Feltsu Susana Burgos del Río IG: @feltsuburgos FB:@feltsuburgos M: [email protected] F: +56 9 6207 2762 BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.feltsu.com Member of the Chilean Fair Trade Association. Las Condes, Metropolitan Region

95 THE ENTREPRENEUR THE PRODUCT

Susana is a 57-year-old designer. We make, by hand, pieces of art to Her main motivation as the dress and decorate, using the wool head of the household was, in felting technique and hand-painted the beginning, to form a family silk. artisan atelier to be able to We use natural materials that include support the expenses of the house merino and corriedale sheep wool, without neglecting the care of her alpaca wool, silk and cotton among COMMUNITIES daughters. This is how Feltsu was others. We also recycle the textile IN COLLABORATION born in 2010. materials used in our designs. We work with women communities, Her biggest goal, when creating The combination of ideas, creativity fair trade enterprises and groups of garments as unique pieces of and talent of all the members of Feltsu “Emprende Las Condes”, which are textile art, is to provide his clients helps to create unique pieces. Our continuously promoting training and with exquisite felt designs made handmade felt is of exquisite quality participation in fairs in my town. of noble natural materials, as and has been exported to Germany, a response to the need for a the Netherlands and the USA. In souvenir-style product that will addition, financed by ProChile, we represent our native country of participated in various international Chile with export quality. fairs, including “Ambiente Show”. “In our company we are sympathetic to the values of fair trade and we strive to operate IMPACT the business with a sense of social responsibility, sourcing Fair trade was fundamental in the raw materials from local artisans formation of this project since the and teaching other artisans beginning. It was born during a fair to be future suppliers, all in trade fair in The Netherlands (2009) a comfortable and fair work where we participated with Marcela environment. Cofré. She showed us how this trend could be translated into a more FAIR TRADE In addition, we encourage humane and more respectful work for OPPORTUNITIES the development of skills and the producer. creativity and collaborative work, We have been able to operate under compatible with family care and Likewise, collaborative work, through the auspices of “Beas y Tapia” and caring for the environment”. alliances that aim for the common “Calypso Chile”, which has allowed good, fair payment and caring for us to participate in international and the environment. On the other hand, national fairs, and also to interact she requested us to create export- with international buyers who have quality products with continuous accompanied us in the development improvement towards fair trade of our projects through serious people principles. and receiving a fair payment.

96 Glocart Trader Maria de los Angeles Cavieres Soto IG: @glocartcl FB: Glocart M: [email protected] F: +56 9 9086 0488 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.glocart.cl Member of the Chilean Fair Trade Association. Santiago, Metropolitan Region

97 THE ENTREPRENEUR THE PRODUCT

Maria de los Angeles is the We seek to increase the business current director of Glocart, an opportunities of producers and area of Emprediem that seeks to artisans in our country, putting democratize entrepreneurship and in value the work done by hand social innovation. and the local identities through an online sales platform of products She is motivated by contributing to and meaningful corporate gifts, improving access to markets and maintaining a fair payment. increasing commercial sales for female and male entrepreneurs, along with increasing the visibility IMPACT of the territories and vicinities of Chile, by supervising the Glocart The fair trade principles are part platform and online store and of the mission of our trader, as participate in fair trade assemblies Glocart meaningful corporate gifts. we seek to provide opportunities and promote fair trade through “You have to be persistent and for small-scale producers and fair participation in activities, fairs and look for supporting networks, by business practices with transparent webinars, among other activities participating in talks or groups information on prices and fair on social networks, among payments (the margin does not other activities; because in exceed 20% ). We work only with COMMUNITIES entrepreneurship no one needs to self-managed entrepreneurs; that IN COLLABORATION work alone. On the other hand, is, directly with them and with you have to dare, since learning- their complete free willingness to We buy directly from local women by-doing provides invaluable work. Likewise, we also share free artisans from all over Chile, such as experience and a great sense of workshops that allow them to the Araucanía, Los Lagos, Coquimbo self-realization”. develop their skills. In addition, we and Santiago Regions, among others.

FAIR TRADE OPPORTUNITIES

Mainly keeping ourselves under a framework that as an institution we care for. In Glocart we believe in a social, inclusive and fair economy, and participating in fair trade keeps us in this ecosystem.

98 ARTENCOBRE

María Isabel Campos Jimenez IG: @artencobre FB: María Campos M: [email protected] BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9845 1145 Member of the Chilean Fair Trade Association. Estación Central, Metropolitan Region

99 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION María Isabel created her family My products are made of copper craft atelier where she has been jewellery, with a unique and personal I have been working with my working with copper for 40 years, design, with fine finishes and a husband for more than 35 years. using embossing techniques, lacquer that allows a long life to the Our family micro-business has chiselling jewellery, home tonality applied to the metal. allowed us to have our income and decorations and forging, applied to give our children an education. This project has been financed by colonial reproductions. Corfo. This products are exported to “The best thing about participating Germany, Italy, USA. in fair trade is the familiarity FAIR TRADE achieved with the people interested OPPORTUNITIES in the work that you do”. IMPACT My work is marketed out through This is very important in the final value BEAS Y TAPIA, a company of the product that is sold; it is what a concerned about its suppliers, which producer finally looks for. Respect for has a very good relationship with its the work done and for the environment people and cares about an advance is also very important. payment of the products.

100 Evakissme Accessories Susana Karim Medina Peña IG: @kissmeeva FB: EvaKissmeAccesorios M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +59 9 9977 3510 Member of the Chilean Fair Trade Association. Ñuñoa, Metropolitan Region

101 THE ENTREPRENEUR

Susana is a textile artisan with more than 15 years working experience. She initiated her craft after spending several years in a national design store in the Patronato neighborhood. After having her daughter, she continued with the manufacture of textile accessories. She was attracted to fabrics, colors and the mixture of them, as well as the different textures, which after a process turn into flowers, becoming an accessory in women’s outfits.

Susana is a self-taught creator and owner of the EvaKissme brand. She cares about the choice of the THE PRODUCT fabric, its colors and textures, allowing her to design high- A wide and very attractive selection quality products. She also cuts, of original products, among which burns, sews and arms, actions that earrings, necklaces and rings stand are part of the creative process out with other “little details” that that she carries out with a team of decorate women’s bodies. women. This project has been financed by COMMUNITIES Fosis, Peñalolén Growth Program She participated in the Peñalolén IN COLLABORATION Growth Program for Women for Women Heads of Households, Heads of Households and was MujeresOn and MujeresOn Exporta by I work with five women, to whom later selected to participate with Corfo and Sernameg. This products I have taught the arts of their a group of women entrepreneurs are exported by retail sales to France, products. They are not exclusively from the Metropolitan Region on Spain, Germany and the USA. dedicated to EvaKissme, so they the program MujeresOn, which have the possibility of carrying out opened the doors for her to other activities as housewives and manage sales, design and work on IMPACT arts students. virtual platforms for her business. The principles are totally related to “Empowerment, perseverance the supplier of our raw materials FAIR TRADE and patience for the work you do and to our distribution channels, OPPORTUNITIES are key. Being in fair trade is the which make it possible for EvaKissme way to democratically strengthen Textile Accessories to carry out our Several trading platforms have your business with a collaborative production and sales. We initiate the opened, which have helped us team, where we are all part of the production chain in the atelier and to manage the exports of each manufacturing process”. afterwards our products are marked. product.

102 Lamb Art

Diana Pinto San Martin IG: @diana_pinto_san_martin FB: Lamb Art sueños del sur M: [email protected] CORDILLERANA, ONG DE BUENA FE, EX WFTO. F: +56 9 8839 2104 Member of the Chilean Fair Trade Association. Osorno, Los Lagos Region

103 THE ENTREPRENEUR

Diana is an electrician by profession and the owner of this doll factory. She knits from a very young age, since it was one of the teachings of her mother. Thus, what started as a strategy against unemployment became a family COMMUNITIES business, which today provides IN COLLABORATION support to her family. Nowadays I sell large quantities “It has been a good experience of to Artesanías de Chile Foundation, learning and support and, of course, which is in charge of distributing it to of accessing to new markets”. its various stores and at the Santiago Airport. I also sell to Cordillerana and to renowned hotel stores that sell THE PRODUCT traditional and contemporary crafts.

Woven dolls two-needle knitted IMPACT with local and certified wool, using FAIR TRADE I was able to reach more places natural colours and biodegradable OPPORTUNITIES dyes, as well as natural products. by prospecting and accessing international markets, participating The increase in sales, although they This project was financed with in fairs and making wholesales by have fallen due to the pandemic. the support of Sercotec and Corfo expanding my production. I have also Anyway, we have not stopped tenders through an Export Node. employed low-income women. production. This product is exported informally to the USA and The Netherlands, among other places, since tourists or store owners come to the country to look for them.

104 Locera Marta Contreras Marta Contreras Zapata IG: @martacontreraslocera FB: Marta Contreras Locera M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 521 2047 Member of the Chilean Fair Trade Association. Peñaflor, Metropolitan Region

105 THE ENTREPRENEUR THE PRODUCT COMMUNITIES IN COLLABORATION Marta es artesana ceramista que Decorative pieces such as human se dedica a la loza policromada figures, animals and pottery in In this moment, I work alone. con temáticas costumbristas y a miniatures. All are modelled by hand la artesanía tradicional. Además, according to ancestral processes, such realiza figuras modeladas en greda. as the application of wood burning FAIR TRADE and the polychrome. Its traditional OPPORTUNITIES “Participating in a network of folkloric themes, which tell stories, female entrepreneurs has allowed attributes a heritage value to these There are advantages in distribution me to expand my network of crafts. of my products and the in use of contacts to optimally market social networks. my products. I have also learned This project has been financed by that teamwork with other female Mujeres On by Emprediem- Glocart. entrepreneurs makes each experience count for more”. IMPACT

I see that I can apply what I have learned, even simple things such as having a nice logo. It makes my production have a beautiful and unique image.

106 Artesanías Andrea Andrea Carolina Hernández Quiroz IG: @_artesania.Andrea M: [email protected] F: +56 9 3650 4615 BEASYTAPIA, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.beasytapia.cl Member of the Chilean Fair Trade Association. Melipilla, Metropolitan Region

107 THE ENTREPRENEUR THE PRODUCT

Andrea is a potter from Pomaire, Three-legged clay pigs of 4.5 who´s mother is also a potter. centimeters, polished with agate She works with her sister and two stones, cooked in red or black, made female helpers, self-taught. entirely by hand.

The clay work is made by hand This product is exported to the US and and clay pigs are made in various Germany through Beas y Tapia Ltda. sizes along with varied other crafts, either utilitarian or decorative.

In her work she rescues the tradition IMPACT COMMUNITIES of clay crafts of her hometown, This work is carried out by a group IN COLLABORATION which in turn has allowed her to of female heads of household. By have an income to give educational It is carried out by a family group, being able to work from home, we made up of sisters and cousins. and professional training to her look after our families. Our work also three children and to take care of has a positive impact over recycling them at home. and the environment, and enhances FAIR TRADE the personal fulfilment of each The clay work process is carried OPPORTUNITIES out with products obtained directly participant. from the earth and from recycled As artisans we are not certified in products, such as the wood to fair trade. The sale of our products cook in wood-fired ovens, or the is through a third company: Beas y packaging reusing products such as Tapia Limitada, which has promoted used cardboard boxes. the work of women, providing income security as well as the “In life you have to dare to promotion and distribution undertake, because it allows of our products. individual growth as a person and fulfilment as a human being. It leads to the satisfaction of being a contribution to the lives of others and to the realization of teamwork.

Participation in these fair trade networks allows you to make yourself known and reach many people, beyond our borders, so you have to take risks and set goals”.

108 Sustainable Ingrid Farías Ávila Botanicals Chile M: [email protected] M: [email protected] M: [email protected] F: +56 9 4752 9427 W: www.sustainablebotanicals.com FAIR FOR LIFE BY ECOCERT, ORGANICA BY ECOCERT. Concepción, Biobío Region

109 THE ENTREPRENEUR

Ingrid was born in the town of Palena, an area located in the Los Lagos region of Chilean Patagonia. She leads a group of wild organic plant and fruit collectors made up mainly of women. In addition, during the rosehip harvest season (Rosa Mosqueta), and in collaboration with an SME from Palena, she works with her small working group in a small jam processing plant where she oversees COMMUNITIES the production process. This SME IN COLLABORATION serves the group as a support in all the activities that they undertake. In general, it is a small community, The group has participated in THE PRODUCT made up mostly of poor women, single, with or without children, various training workshops Rosehip Jam is a 100% natural and with little schooling and who need organized by the municipality of traditional product typical of the to provide for their livelihood. They Palena, Corfo, ProChile and other area. Dark red in colour, with rich live in the small mountain town private and public institutions. consistency and a characteristic of Palena or its surroundings. In somewhat acidic flavour due to its “With conviction, effort, sacrifice, general, in the area, sources of high content of Vitamin C, it is very patience and honesty, all women employment are limited and are demanded and is practically not are capable of fulfilling their mainly found in state institutions, found in formal supermarkes. It is sold dream of having a decent job that since there is little presence of private in glass containers of approximately is fairly paid and that, at the same companies in the town. Due to the 300 grs. and 600 grs. time, satisfies and pleases us. low road connectivity, the town is Unexpectedly, at the beginning of This project has been funded by relatively isolated from the big cities. this year, fair trade has offered us this ProChile. At the end of August the first great possibility through a regional batch was exported to New Zealand. company, something that we have FAIR TRADE accepted with great enthusiasm and OPPORTUNITIES responsibility. In addition to providing IMPACT our own support and that of our Our first year with the fair trade families, this job allows us relative For the few months that we have certification was 2020. Due to independence and labour freedom. been in fair trade, it is still premature the pandemic we are just now So far it has been a very enriching to be able to make a judgment about visualizing the opening of new experience, where we have formed it on a more solid basis. However, we markets for us. We believe that we a very valuable support network sense that it will be of great impact have great growth potential and among the women that make up and benefit for our small community, that it will allow us to differentiate our group, improving our work and especially since it is a more stable ourselves from our competition, learning about human relationships, and duly remunerated source of improving our level and prestige solidarity, etc.” income. both in Chile and abroad.

110 Legumbres Jessica Arancibia Villacura Fundo Naicura IG: @legumbresfundonaicura FB: Legumbres Fundo Naicura M: [email protected] M: [email protected] COSECHA JUSTA, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 8756 0292 Member of the Chilean Fair Trade Association. Licantén, Maule Region

111 THE ENTREPRENEUR

Jessica, along with her husband, are dedicated to the production THE PRODUCT of dry grain legumes in the dry coastal area of the Maule Region, Dry grain legumes, cleaned by hand, an area with an ideal climate for packed in bulk, with a very low this activity. With Mapuche roots, chemical load. her work is directly linked to the land and what it produces. They are a young family, the only one IMPACT in the area that is dedicated to agriculture, since they are come They have an impact from the from agricultural parents and beginning, since fair prices and being decided to live on what the land paid what my product is really worth gives them encouraging family is priceless. Rainfed agriculture is very agriculture. Her way of working is difficult and very few consumers friendly with the environment and value all the work that farmers go FAIR TRADE land so that she produces the best through. OPPORTUNITIES legumes. Better prices and the ability to “Women carry fair trade in our negotiate the value of each product COMMUNITIES genetics, we have always used it, with the client. In addition, today IN COLLABORATION for example, in the way of working we have a virtual showcase to with prices and favourable We work with other farmers in the improve sales and the necessary conditions for the producer and area, either exchanging seeds or work training on behalf of the company buyer”. that we need to do on the field. that buys my products.

112 Unikos Olga Kostich Golubovic IG: @unikos_olgakostich FB: Unikös de Olga Kostich M: [email protected] F: +56 9 7664 2282 EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. W: www.unikos.cl Member of the Chilean Fair Trade Association. Santiago Centro, Metropolitan Region

113 THE ENTREPRENEUR

Olga is a Venezuelan textile artisan of Serbian origin living in Chile for 31 years. She inherited her love for art, embroidery and patchwork from her THE PRODUCT COMMUNITIES grandmothers. IN COLLABORATION Cases, notebook covers, wallets She was raised influenced by the and bags for everyday use. The The team is small and is made up colour of the tropics and it was in collections are inspired by different of Olga Kostich and María Romero. the Chilean burlap where she found artists, such as Violeta Parra, among By seasons, more collaborators are inspiration to develop her textile others. integrated, with attention to adding creativity. people from the same neighbourhood We have not exported formally, or territory to promote local In this way, her proposal is based but we have had many individual development. on her own “multiculturalism”. In purchases from abroad and in Chile a beautiful fusion and first-class by visitors who have taken certain workmanship, Olga offers practical amounts for resale. textile pieces of high artisanal value, FAIR TRADE with a component of local identity Our products have a perfect mix of OPPORTUNITIES originality, local inspiration and and a transversal taste for its modern Our project was developed within high-quality manufacturing, but and current design. the line of the principles and concept with a fairly universal aesthetic and of fair trade many years ago. The “From an independent local design design to penetrate different markets advantages that raising awareness perspective, I wondered what I abroad, which is why the products and applying these principles and could do to contribute to fair trade. have been appreciated and very values have brought us over time For example, from an environmental well received by people from other are becoming more visible every point of view, for a small SME that countries. is in the textile sector, it can be day. Immediate consumers value the difficult to follow the traceability or sustainable attributes of our products and appreciate the transparency of footprint behind its product. IMPACT equitable work modalities, especially Threads, closures, fabrics... Adhering to fair trade values from a gender perspective. As a Everything has an imprint. carries a responsibility and great consequence they are willing to pay However, you can have a position, satisfaction in knowing that you are what the final product is worth. At stating that, if I cannot go much moving on the right path. We have a broader level, the possibilities that backwards, it is possible to always tried to optimize resources arise for a small company allow it contribute from the trench itself: and generate the least amount of to compete and sell under conditions where I am, towards the future and waste. that are fairer for all parties. within my possibilities. As women we can contribute with small Our pieces are made by gestures to create a more humane collaborative, honest hands, free and sustainable economy”. from abuse and in a loving and respectful environment. All these factors allow the production chain to become more sustainable and equitable.

114 Piro Arte

Tania Jaramillo Saez IG: PiroArte_ixregion FB: PiroArteIXregion M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 3386 2869 Member of the Chilean Fair Trade Association. Perquenco, La Araucanía Region

115 THE ENTREPRENEUR THE PRODUCT

Tania runs a family business It is a handcraft that is made by where she works with her burning both native and recycled COMMUNITIES husband, to whom she has been woods. Each piece is made entirely IN COLLABORATION married for 26 years. She has by hand. The main designs are been showcasing the Mapuche based on Mapuche culture and I work with my husband both in the culture of her region for more than Chilean birds, but we also produce design and creation of the products. 20 years and has recently been personalized projects such as logos The following stages are carried certified in the national register of and various animals. out alone. artisans of the country’s heritage, culture and arts. Mother of two All these products are sold in exhibitions and fairs, but most of daughters, she considers herself FAIR TRADE a persistent, patient and creative them are sold as corporate gifts OPPORTUNITIES person. The pyrography technique from companies. she carries out is based on light We do not have certification yet, but and shadows, with some touches we hope to be able to have it soon in oil and acrylic. Her crafts IMPACT to be able to reach companies that show the Mapuche culture both prefer us for their corporate gifts. in people’s faces, clothing and The most relevant principles experiences, as well as through in this undertaking are fair the portrait of Chilean birds. She work and good quality in the produces different pieces that production process, protecting range from collectible magnets, the environment with the use of binnacles, wall clocks, coat racks recycled wood. In addition, fair and chopping boards, among trade provides added value and others. recognises the work behind each product. “It offers development opportunities to small entrepreneurs, giving a very good experience of help, support and the opportunity to create networks and meet friendly, respectful and hard-working people”.

116 Avellaina Lucia Magdalena Aravena Macchiavello IG: avellaima FB: Avellaima LI: Lucia Aravena M W: www.avellaima.cl M: [email protected] EMPREDIEM GLOCART, WORLD FAIR TRADE ORGANIZATION WFTO. F: +56 9 9819 1437 Member of the Chilean Fair Trade Association. Vilcún, La Araucanía Region

117 THE ENTREPRENEUR THE PRODUCT

Lucía is founder and partner of Snacks, fine chocolates, flour, oil and this small family business, which healthy and gourmet pasta, made produces and sells gourmet of European hazelnuts produced in products made of roasted European an artisanal way on the slopes of hazelnuts harvested on the slopes of the Llaima Volcano, in La Araucanía. the Llaima Volcano. This Project has been financed by: Corfo, Sercotec, Regional “Supports local development, COMMUNITIES Government, Indap and La values artisan work carried out IN COLLABORATION with care and quality, reinforcing Araucanía Productive Development the history of the entrepreneur Corporation . Fair business practices, by mutual and his environment; in addition, it agreement and respect for our promotes fair and timely payment production capacity and product for our products and services”. IMPACT delivery date.

It supported my small business by giving us the opportunity to live FAIR TRADE by adding value to our hazelnut OPPORTUNITIES production. It also helped us to understand price transparency, Fair prices and preference of with personalized and open institutions and companies for communication channels. corporate gifts.

118 Kërus Yenny Lisveth Bendix Caro Chilean Crafts Spa. IG: @chilean_crafts FB: chileancrafts W: www.chileancrafts.org M: [email protected] Member of the Chilean Fair Trade Association. F: +56 9 9249 8162 (Certification in process). Puyehue, Los Lagos Region

119 THE ENTREPRENEUR Our mission is to be a space for marketing and distribution of Chilean Yenny is a costume designer with crafts and quality products, with a more than 20 years of experience focus on the value of the pieces and working with artisans and their creators and on their social entrepreneurs from several areas development. of southern Chile. She leads Punto Apart Ltda., a consulting firm This project has been funded by: specialized in consulting, training Programa Reactívate Turismo de Sercotec; Paoc by CNCA; and Fondart and opening new markets. KERUS is COMMUNITIES by CNCA, among others. a platform for the commercialization IN COLLABORATION of handicrafts, design and gourmet We work with over 64 brands products 100% handmade in Chile. / producers including groups IMPACT “Working under the precepts of fair of traditional artisans and the We prefer products that use natural foundations Artesanías de Chile and trade is the basis for collaborative and sustainable raw materials. Most Chol Chol, which translates into a work that generates trust, respect of our products are handmade, with positive impact on more than 130 and mutual support, as well as low use of machinery contributing Chilean families. laying the ground for sustainable to the environment by using non- development over time”. 60% of the brands come from the Los polluting practices. Ríos and Los Lagos Regions, while Kerus relies on contact networks and 92% of the brands are led by women. THE PRODUCT commercial expertise, since it has the possibility of being in spaces where At Kërus Chilean Crafts SpA it can market products at prices that FAIR TRADE we promote the marketing and generate income and where the OPPORTUNITIES distribution of Chilean crafts, design public values artisanal. This is how and gourmet products through B2B and B2C work. In addition, Kerus Commercially speaking, the payment our own sale points (B2C) and in is linked with Punto Apart Ltda. In of a fair price and a transparent spaces within stores, hotels and / or the development of skills and in the treatment with our suppliers and clients. On the other hand, specialized spaces (B2B). generation of networks and spaces to cover the national market through creating direct and indirect business Along with this, we link artisans, associated projects. opportunities for our network of designers and gourmet producers suppliers and their families. through mentoring, training and Most of the brands we work are made up by artisans and producers marketing support by Punto Apart Ltda. who depend on their economic activity to generate income, many of which are socioeconomically vulnerable.

We are a platform that seeks to promote the work done by hand in Chile to bridge the existing gaps in various areas.

120 Artecondiseño.cl Carolina Martínez IG: artecondiseno.cl FB: artecondiseno.cl M: [email protected] W: www.artecondiseno.cl RUPESTRE, WORLD FAIR TRADE ORGANIZATION WFTO. B CORPORATION. F: +56 9 9353 7452 Member of the Chilean Fair Trade Association. Las Condes, Metropolitan Region

121 THE ENTREPRENEUR

Carolina has been a fan of crafts from a very young age. However, since the birth of her son Benjamin she began to develop her business: Arte con Diseño, dedicating herself completely to sewing. She has IMPACT undergone different trainings at Telethon and Fosis. From the slightest detail, our products are made by Chilean hands, helping “The most important thing is improve the country’s economy and perseverance, to be confident thus benefitting society. that you´ll make it. Selling and producing national goods, makes By selling this type of product, you us help each other. It is like a chain not only contribute to your local of favours that makes the work suppliers, but also to your customers more rewarding”. who experience a more conscious and rewarding purchase.

THE PRODUCT COMMUNITIES Bibs, aprons and jean masks IN COLLABORATION with leather details, made with FAIR TRADE Before the pandemic, I was working 100% national materials, from OPPORTUNITIES manufacturing to dyeing. Quality with communities of older adults and products and handmade design mothers of Telethon patients. At the People value national manufacture, with detail and dedication. moment I work with my family. local products are sold much more.

This project has been funded by Fosis twice.

122 Mundo María Pilar Biénzobas Aramayo Corella IG: @mundocorella FB: Mundo Corella M: [email protected] F: +56 9 9016 2937 W: www.mundocorella.cl (Certification in process). La Reina, Metropolitan Region

123 IMPACT

We have always kept these principles in mind, which have accompanied us throughout the growth of the company. Social responsibility with our collaborators resulted in a working methodology that is solidary and tremendously productive. The result has been quality products at fair prices, keeping all the members involved proud of their contribution to providing children with material THE ENTREPRENEUR “It has been very gratifying for me to that is meaningful and respectful be part of the experience of producing of the environment and our culture. Pilar is a kindergarten educator. teaching materials hand in hand with In 2010 she founded her company the creativity and talent of Chilean essentially driven by a market need artisans in a collaborative and for teaching materials, and a personal mutually respectful work environment. need for her daughter’s therapies. Respect for the environment and At first, she opted for national and thinking of a better future for all”. international products, but, shortly afterwards, she realized the need to COMMUNITIES create her own material, focusing on THE PRODUCT IN COLLABORATION Chilean culture and in accordance We produce didactic material made with our particular characteristics. We work with a group of women with natural materials (wood from With that idea, she contacted a group from Mapuche communities in fallen trees, natural fiber fabrics, of Chilean artisans with whom she the elaboration of indigenous etc.), non-toxic and eco-friendly. We began to design and create her own instruments and with a group have our own designs and within material. of entrepreneurs with whom we our catalogue you can find Mapuche produce materials in cloth and To complement, based on the instruments, hand-painted cloth wood. concept of circular economy and the material, natural wood didactics, use of raw materials of renewable traditional Chilean games, maps Both groups are supported by their and reusable origin, they began and pictures of Chile, didactics with own artisans creating a much the manufacture of furniture and Montessori and Pikler methodologies, larger and collaborative network to wooden articles based on Montessori etc. Project financed with bank loans be able to fulfil the complexity and Pikler methodologies. backed by CORFO. of the work.

124 Paulina Delfino Selk’nam Paulina Delfino Osorio M: [email protected] RUPESTRE, WORLD FAIR TRADE ORGANIZATION WFTO. B CORPORATION. F: +56 9 9827 8032 Member of the Chilean Fair Trade Association. Providencia, Metropolitan Region

125 THE ENTREPRENEUR THE PRODUCT

Paulina is a landscaper and has Handcrafts inspired by the Selknam always been interested in nature people, representing the bodies and history. She found inspiration in and the devotion that exists for this ancestral Chilean cultures to create culture. unique pieces, hand painted, with the utmost care in details. Their flagship products are the Selk’nam inspired IMPACT coasters. It’s a virtuous circle, with increased “It’s a beautiful, important and benefits because the product is sold recommendable opportunity”. at an affordable price.

COMMUNITIES IN COLLABORATION

We only work with Rupestre, which is a network of artisans.

FAIR TRADE OPPORTUNITIES

It is reflected in a constant sale flow, with an added value that people take into consideration.

126 International Fair Trade Certification Systems

A description of the three main international Fairtrade certification mechanisms is presented below, together with a mention to the Chilean Association for Fair and Ethical Trade, which plays a crucial role in supporting the certified enterprises and promoting their association in Chile. World Fair Trade Organization, WFTO.

The WFTO is the global community of The WFTO product label not only Fairtrade enterprises, spread across 76 certifies that all the supply chain Regional Focal point: countries. Its members are verified as complies with the WFTO Fair Trade Zulma Brítez, social enterprises that fully practice Standard, but it also guarantees Regional Secretary Fair Trade. support for the battle against poverty and inequality. WFTO Latin America The WFTO focuses on both social Products bearing the WFTO label [email protected] enterprise and Fair Trade. are manufactured and marketed Its Guarantee System is the only by certified fair trade organizations international verification model dedicated to the sustainable, fair focused on social enterprises that trade economy. Every purchase put the interests of workers, farmers, of products with the WFTO Label and artisans first. Through peer- supports small producers and their reviews and independent audits, communities. WFTO verifies members are mission- 74% of these workers, farmers, and led enterprises fully practicing the artisans are women, and women 10 Principles of Fair Trade across make up most of the leadership. their business and supply chains. All Members that passed the GS process Fair Trade is more than just trading: attain the ‘Guaranteed Fair Trade • It is a vision of business and trade Organisation’ status and may use the that put people and the planet WFTO Label on their products. before profit To meet the criteria of credibility, • It fights poverty, climate change, sustainability and robustness of the gender inequality, and injustice system, the certification encompasses five main steps: • It is a proof of concept that showcases the enterprise models • Admission procedure for new of the new economy. members

• Self-assessment report

• Monitoring audit

• Peer visit

• Fair Trade Accountability Watch (FTAW).

128 Fairtrade International

Fairtrade International brings Here are some unique features of together producer networks in the Fairtrade system: Local Focal point: Latin America, Africa and Asia, and • 50% of Fairtrade ownership Fairtrade National Organizations Ingrid Allende, belongs to farmers and workers, devoted to promoting certified Strengthening and which gives them equal voice fair trade and raising consumer Development Manager and votes in decision-making. awareness. [email protected] • Through the minimum price, Fairtrade International works for Fairtrade offers price stability for promoting certified Fair Trade almost all essential commodities. products and defining standards for their production. FLO-Cert is the • Fairtrade offers some of the independent certifying entity that highest premiums for producers monitors and verifies organizations to invest in their businesses and of producers, traders, importers, and communities. processors that use the “Fairtrade” label for their products. • Fairtrade producers are required to organize themselves collectively, in cooperatives or workers’ organizations, with a democratic structure and transparent administration so that they can exercise greater bargaining power and control over their business.

• The cost of the Fairtrade license is used to support direct services provided to producers, from applying best agricultural practices to improving business management.

129 Fair for Life

Fair for Life is a global, multisectoral Some characteristics that distinguish certification program for fair trade the Fair for Life certification scheme Local Focal point: and responsible supply chains. are: Based on a continuous improvement Robin Ramakers, • All key players in the production approach, Fair for Life allows its Certification Officer chain are certified for meeting member to: for LatinAmerica essential social and environmental • Advance in their objectives of Fair requirements. [email protected] Trade, Social Responsibility, and • Fairtrade associations are respect of the Environment. celebrated and reinforced through • Communicate their commitment progressive criteria on the and actions to their customers and responsible management of the business partners. entire supply chain.

• Ensure that these commitments are • Fair prices and fair trade premiums safeguarded throughout the entire are negotiated directly with supply chain. producers, empowering them to be actors of their own development. The Fair for Life standard is developed so that trade can become a vector • A continuous improvement for positive and sustainable change approach and the possibility that benefits people and their of evaluating the overall environment through ethical, fair, and performance concerning fair trade. respectful partnerships. Ecocert is the • No license fee for the use of the Fair certifying company that verifies and for Life seal, only one annual fee ensures the compliance of certified for the certification service. companies.

130 Chilean Fair Trade Association

The Chilean Association for Fair Trade The vision seeks to generate a cultural has its beginnings in 2012, responding change that improves the economic Local Focal point: to the needs for an association and social conditions of all the Marcela Cofré, that could bring together Chilean members who participate in this chain: President companies, entrepreneurs, artisans, producer, workers, and community. and producers applying the fair trade We would like to incorporate [email protected] principles in their work and business. organizations linked to different www.asociaciondecomerciojusto.cl It also seeked to promote and productive sectors in such a way to disseminate those values and position expand and regularize the offer of fair Faitrade in the national market. trade products in Chile, which will Today the Chilean Association for Fair generate a positive impact on the most Trade comprises 23 members, divided disadvantaged communities. into different categories and/or areas. The activities usually carried out are Its members are Fairtrade producers fairs, training, seminars, meetings, certified by various international and symposia. We hope to support the certification systems, and they must events that our partners organize. For hold the certification before joining the us, it is essential to encourage initiatives association. They commit to putting that promote fair trade, so our partners people and the planet as a priority in can suggest projects for us to carry out their work and promoting continuous as a group. improvement as a basis for work. We firmly believe that fair trade The mission is to ensure established, is the best way to work ethically, transparent and legal fair trade collaboratively, and sustainably, regulations in the country and promote helping to defeat poverty and achieve all kinds of projects and programs concrete benefits for disadvantaged that enable fair trade in the country, producers. ensuring that production and trade conditions are social. Economically and environmentally responsible, creating stable and mutually beneficial business relationships between producers and marketers.

131 CATALOGUE WOMEN ENTREPRENEURS FOR FAIR TRADE 2021 Edition

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