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Connecting Brands with Their Audiences 2 | Henman Communications PR EVENTS SPONSORSHIP DIGITAL INTERACTIVE Connecting Brands with Their Audiences

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Connecting Brands with Their Audiences 2 | Henman Communications PR EVENTS SPONSORSHIP DIGITAL INTERACTIVE Connecting Brands with Their Audiences connecting brands with their audiences 2 | henman communications PR EVENTS SPONSORSHIP DIGITAL INTERACTIVE Connecting brands with their audiences Our work in tennis henman communications | 3 #Rally4Grenfell Everyone Active Community Fundraising Tennis Campaign Overview Online Auction Henman Communications were appointed by Everyone Active, operator of Westway The online auction ran from 21st May – 21st July 2018 and the #Rally4Grenfell Sports & Fitness Centre, to launch #Rally4Grenfell, a fundraising tennis and sports JustGiving website is www.justgiving.com/fundraising/rally4grenfell campaign to raise money for the British Red Cross Fire Relief Fund and the Grenfell Tower local community. A total of £65,000 was raised and revenue from: PR & Social Media Deliverables • Donation from Everyone Action – £50,000 • Sales of shirts & wristbands – £2,234 • Created the hashtag #Rally4Grenfell website auction fundraising concept • Online Auction – £4,513 • Advised on all areas of strategy around: PR, digital marketing, auction website, • Donations to our JustGiving page – £8,260 content creation, social media (organic and paid-for) key messaging, stakeholder management partners and the Tennis Festival. Full case-study here - https://tinyurl.com/y9ldphj3 • Sourced and co-ordinated over 50 items for the online auction • Planned and delivered the media outreach strategy Watch the video here - https://youtu.be/7mls8-Jq0RI • Drafted press releases, messaging, media packs etc • Appointed Tennis Threads as the official tennis media partner • Created daily social media posts for each auction item • Planned, filmed, edited and distributed the official video • Co-ordinated photo-shoot to create digital assets • Co-ordinated media interviews with Wimbledon Champion Jamie Murray at the Tennis Festival 4 | henman communications henman communications | 5 Launch of Europe’s newest multi-sport academy hub, well-being and elite performance resort. Overview What we delivered Located in Quinta do Lago in the Algarve in Portugal, and set amongst 2,000 acres • PR & marketing strategy & planning of the picturesque Ria Formosa Natural Park, The Campus is Europe’s newest the • Press release drafting and distribution state-of-art multi-sport academy hub and well-being and elite performance resort. The • Media information, key messaging and profiles resort caters for adults and will facilitate professional athletes training for future Olympic Co-ordination of UK Press Trip in April 2018 Games through to amateur, club, grassroots and family orientated sport. • • Logistics and press trip planning Our Brief • Media, blogger and influencer outreach • Liaison with Football Escapes - Rio Ferdinand football camp company During the first quarter of 2018 we launched the new tennis and padel tennis • Creating commercial partnerships in the sport, holiday tourism and health programmes and also promoted The Bike Shed and West Coast Raid cycling tours and leisure sectors through the national media. This included creating media packs, key messaging, Liaison with external PR agency and internal marketing team drafting and distribution of press releases and co-ordination all media, blogger and • Client reporting influencer outreach. • We planned, managed and hosted a national press trip targeting UK and Irish sports and lifestyle media, influencers and bloggers. Full case-study here - https://bit.ly/2rhfvIk We have also looking at commercial marketing partnerships with leading operators in football, rugby, tennis, padle tennis, cycling and triathlon and opportunities with sports clubs, national governing bodies, performance athletes and coaches and leading holiday tour operators. Engagement and results • 57 pieces of coverage • 63.9 M online readership • 176 K estimated coverage views • 11 links from coverage • 39 average domain authority 6 | henman communications henman communications | 7 2017 NEC Wheelchair Tennis Masters Activation Overview Facebook - Total Fans: 1,457, Fan Increase: 16,63%, Posts Sent: 116, Impressions: 4,184,690 , Impressions per post: 36,075, Engagements: 8,490, Engagements per post: The Tennis Foundation (TF) is Great Britain’s leading tennis charity whose vision 73.2, Link Clicks: 120 is to create a sport which is accessible to all people and communities. The Tennis Foundation brings the health and social benefits of tennis to priority audiences of Twitter - Total Followers: 1,437, Follower Increase: 11.6%, Tweets Sent: 212, young people in education, disabled people and lower socio-economic communities. Impressions: 765,105, Impressions Per Follower: 532.43, Engagements: 19,657, In partnership with the LTA, the TF promotes tennis as an inclusive sport across Engagements per Follower: 13.68, Retweets: 1,028 a wide range of disabilities. The TF support over 350 venues across the U.K with training, resources and funding to improve opportunities for disabled people to play Testimonial tennis in their area. “We are delighted to be working with Henman Communications around the NEC Masters. The event is the culmination of the ITF’s wheelchair tennis world tour, and we were keen Our Brief to ensure we make the most of the opportunity of hosting the event here in Great Britain. Our social media strategy included creating written, video and visual content to build Utilising the services of Henman Communications to build our online and social media awareness of their end-of-season NEC Wheelchair Masters event. We created a series of presence will not only increase awareness via our social media channels, but will also open short profile videos of the five British players. a lot of people’s eyes to the technical skill and ability that is on show in disability tennis.” Andy Dodd | Head of Communications & Marketing | Tennis Foundation What we delivered • PR and social media strategy & content plans See Full case - study here - http://bit.ly/2ANcQbh See our other Tennis Foundation video’s • Key messaging, drafting posts, hash-tag research • Video content generation, player profiles, pre and post-match interview • Social media content creation: video content, written posts, high res visuals • Stakeholder Management: All England Club, British Tennis, Loughborough University , BBC Sport Online • Onsite press office management at the NEC Masters event. • Live player interviews pre and post-match • Online coverage and social media reports Engagement and Results Instagram - Total Followers: 1,064, Follower Increase: 25.2%, Followers Gained: 214, Media Sent: 101, Comments Sent: 93, Total Engagements: 5,004, Engagements per Media: 49.5, Engagements per Follower: 4.70 8 | henman communications Andy Lapthorne (2, GBR) Alfie Hewett (2, GBR) Gordon Reid (4, GBR) Lucy Shuker (7, GBR) Antony Cotterill (8, GBR) http://bit.ly/2zckEpG http://bit.ly/2CiZw0l http://bit.ly/2C6RqqD http://bit.ly/2ysRHC5 http://bit.ly/2BoFu6S henman communications | 9 Australian L’ALPINA Heritage Collection Launch Overview Results From the tennis courts of the late 1950’s and early 1960s, the Australian L’Alpina 111 pieces of coverage, 2.11 B online readership, 1.45 M estimated coverage views, range of sports clothing was synonymous with style, practicality and comfort. By using 11.4 K social shares, 120 links from coverage, 12.4 YouTube views, 64 average innovative designs and technically advanced materials, the Australian brand pioneered domain authority the modern sports clothing scene and set the way for sports clothing to be also worn as stylish leisurewear. Testimonial “There is a massive opportunity for Australian L’Alpina to grow in the UK sports retail Our Brief market. With tennis very much on the up in this country and a growing desire for retro, Our brief has been to increase brand awareness in the UK of the new tennis and lifestyle classic tennis and lifestyle sportswear we feel that now is the perfect time for Australian clothing collections. Our PR strategy has been to build brand awareness through L’Alpina to launch their spring and summer tennis and sports clothing ranges into the product placement, fashion reviews, media competitions, promotions and product UK. Looking good breeds a confidence that you simply can’t buy!” giveaways with tennis, sports and lifestyle media and bloggers. Peter Coulstock | Managing Director | UK Australian L’Alpina We have also sponsored former British No.2 and 2015 Davis Cup Winner James Ward See case study and video here - http://bit.ly/2tqyFyF and 2017 French Open Men’s wheelchair singles champion and Wimbeldon Men’s Doubles champion Alfie Hewett. What we delivered • Key messaging & strategy and planning Photo: The Tennis Foundation • Press release drafting and distribution • Website blog articles • Media, blogger & influencer outreach • Competitions & media promotions • Sponsorship of James Ward & Alfie Hewett • Interviews & content creation • Filming & photography • Social media activation & evaluation • Online coverage reports & analytics 10 | henman communications henman communications | 04 henman communications | 11 PlayBrave Collection Launch and Boodles Activation Overview PlayBrave was founded in 2010 by Simon Dowell, inspired by the icy chill of the Lake District in the peak of winter. Despite the conditions Simon wore a few lightweight, technical layers and was surprised by how comfortable he felt in such extreme conditions. Simon realised there and then that the world of tennis was missing something: all-weather sports gear, designed to be layered without compromising your game. Brief Our PR activation strategy has been to create written,
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