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Mars Attacks Has Become a Cult Phenomenon with a Passionate Fan Base

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Mars Attacks Has Become a Cult Phenomenon with a Passionate Fan Base Hobby Only 1 Agenda • About the Brand • Product • Support Plan • Launch Details 2 Since it's initial release, Mars Attacks has become a cult phenomenon with a passionate fan base. For more than half a century, audiences have been captivated by the over-the-top violence, risqué imagery and outrageous dark humor. In 2012 Topps Celebrated 50 Years of Mayhem with a reprint of the iconic 1962 MARS ATTACKS trading card set. Mars Attacks is one of the most sought after entertainment trading card series of all time. Agenda • About the Property • Product • Support Plan • Launch Details 4 A BOLD REVIVAL of the infamous trading card series FIRST STORY-BASED MARS ATTACKS card set in more than half a century INSPIRED BY THE ORIGINAL True to its pulp sci-fi roots with a modern edge 5 AN ALL-NEW STORY • MARS ATTACKS: INVASION is a series of themed subsets that combine to tell the story of an alien apocalypse unlike any other. • More than 80 pieces of all-new art illustrated by famed artists: • EARL NOREM (Hulk, Conan) • JOE JUSKO (Marvel Masterpieces) • GLEN ORBIK (Batman, Spider-Man) • GREG STAPLES (Judge Dredd) • ED REPKA (Megadeth) BASE CARDS (100) • Depicting the invasion of earth RARE SUBSETS • Mars Attacks Masterpieces (1:8) Art by renowned illustrators Dan Brereton, Jeff Miracola, Sanjulian • Anatomy of a Martian (1:12) 6 Clear Acetate Cards that combine to reveal a dissected Martian Soldier • Join the Fight! (1:6) 4 different propaganda poster cards by artist Steven Thomas • Early Encounters (1:12) Story-based subset by legendary artist Earl Norem chronicling pre-invasion tales SUPER “HITS” • Multiple Levels of Sketch Cards • Guaranteed one per box • Loaded Sketch Packs • 4 connecting sketch card puzzles cut and loaded into a single pack! (50) • Double Sketch Cards • Stand alone greats that form scenes when connected • Creator Sketch Cards • Unique card design SUPER “HITS” • Classic Autographs • Len Brown • Zina Saunders • Simon Bisley • Earl Norem • Comic Creator Autographs • John McCrea • John Layman • Kieth Giffen • Charles Adlard (The Walking Dead) • Themed Medallion Relics • Patch Relics • Printing Plates PLUS Vintage 1962 Buy-Back Cards CHASE INSERTS • Multiple Levels of Parallels • Concept Parallels (2: case) • Heritage Parallels (1:4) • Gold Foil Parallels (1:12) • Join The Fight Graffiti Parallels (1: case) MARS ATTACKS INVASION is ALL-NEW CONTENT loaded with chase parallels and choice hits 2012 2013 MARS ATTACKS MARS ATTACKS HERITAGE INVASION Base Set Contents Reprint of Old Cards NEW ART BY Famed Artists Total Base Cards 55 100 Hits Per Box 1 2 Heritage Parallel Concept Art Parallel Colored Parallels Gold Foil Parallel 3D Lenticular Cards Medallion Relics Printing Plates Patch Relics Chase Cards Autos Autos Sketch Cards Sketch Cards Printing Plates Vintage Buy Backs MARS ATTACKS INVASION • 120 Cards to Collect! • (100) Base cards • (5) Anatomy of a Martian Subset • (4) Join the Fight Subset • (5) Mars Attacks Masterpiece Subset • (6) Early Encounter Subset • Parallels Provide Chase for Collectors • Heritage Parallels (1:4) • Concept Parallels (1:6) • Gold Foil Parallels (1:12) 12 Agenda • About the Property • Product • Support Plan • Launch Details 13 MARKETING SUPPORT • 100,000 FACEBOOK FANS • MEDIA COVERAGE IN 2013 Summer-long sneak peek program showing In print & online from popular outlets sketches, paintings and behind the scenes work, including USA Today, MTV, Wired, leading up to the release. BoingBoing, Fangoria, Rue Morgue, Beckett, Cardboard Connection, AOL, ICv2 • PROMO CARDS & POSTERS and many more. Thousands of collectable promo cards will be distributed throughout the summer and fall at major media events including San Diego Comic- Con (July 18-21) and NYCC (Oct. 10 -13); featuring appearances by Mars Attacks contributors and artists! 2013 ANNOUNCEMENT COVERAGE • Initial launch announcement covered in over 25 media outlets including MTV, BoingBoing, USA Today and Wired! • Additional PR planned in Q3 and Q4 in conjunction with SDCC and NYCC! LICENSED PRODUCTS PARTNERS Incredible partner product and promotional activity planned in conjunction with the Mars Attacks Invasion launch! Comic Books (IDW) – Judge Dredd comic crossover continuing an amazing comics crossovers program including Transformers, KISS, The Ghostbusters & Popeye! Action Figures (Mezco) – Including a new wave of toys! Figurines & Dolls (Heroes In Action) RPG Games (Mantic) Card Games (Steve Jackson) Model Kits (Moebius) Prop Replicas (Planet Replicas) & More! AMAZING IDW COMICS CROSS-OVERS Including Transformers, KISS, Ghostbusters & Popeye! 17 Agenda • About the Property • Product • Support Plan • Launch Details 18 Launch Details • Street Date: 10/16/2013 • Product Details: SKU Description Contents SRP Single Pack 5 Trading Cards $2.99 19 NEW RELEASE Product Line1 In Stores 10/16/13 Display Box Artwork Not Final (24 Single Packs) (1) See Price & Packs for Item Numbers and UPC Codes 20 .
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