GC2018 Supplier Delivery Manual V2
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The Big Marketing Guide an Introductory Guide for Queensland Tourism Businesses
INTRODUCTION | WRITING YOUR MARKETING PLAN The Big Marketing Guide An introductory guide for Queensland tourism businesses teq.queensland.com/bigmarketingguide The BIG Marketing Guide 1 Section 1 Introduction 1 Contents Writing your marketing plan Section 2 Experience Development 22 Delivering world-class experiences Section 3 Branding 36 Brand development to build business Including target markets and imagery Section 4 Domestic Marketing 47 Becoming domestic ready Including packaging, price, distribution and promotion Section 5 Digital Marketing 74 Making the most of your online marketing Section 6 International Marketing 101 Setting your sight on the global stage Section 7 Trade and Media Familiarisations 119 Familiarity creates buyers and bookings Section 8 Media and Publicity 127 Making media work for you Section 9 Working With Events 149 How working with events can benefit your business Section 10 Low-Cost Marketing Ideas 159 Great promotional ideas on a budget Section 11 Tourism Industry Terms 165 Section 12 References 169 Introduction Writing Your Marketing Plan Takeaways • Understanding of the tourism network in Australia • Why you need a marketing plan and how to prepare one • Why accessing the right research is invaluable to your business The BIG Marketing Guide 1 INTRODUCTION | WRITING YOUR MARKETING PLAN Introduction As a Queensland tourism operator, you’re part of one of the state’s largest and most diverse industries. Our industry is vibrant and dynamic and its strength lies in the success of operators like you. How you develop and market your business is important, not only to you personally, but to the government and industry bodies that represent your interests. -
Three Days on the Gold Coast
Three days on the Gold Coast CAIRNS Tamborine National Park Mount Tamborine Dreamworld Movie World Paradise Country Australian Outback Spectacular Wet ‘n’ Wild Goomburra in Main Water Park Range National Park The Spit Sea World Marina Mirage Main Beach Surfers Paradise Broadbeach Mermaid Beach Burleigh Heads Burleigh Head National Park Coolangatta Lamington National Park Day one: Border Ranges National Park Take on sun and fun Kick start your day with a swim or surf off Main Beach, followed by breakfast in one of the stylish, alfresco cafes along Tedder Avenue. Continue Minyon Falls in Nightcap National Park north to Marina Mirage to wander past the luxury yachts before taking on the adventure and thrills of The Spit by jet boat. When retail cravings hit, Swim, surf or dine alfresco in relaxed, At a glance head to one of Australia’s leading retail and high glamorous Main Beach and shop up a storm fashion centres – Pacific Fair. Heading south, you’ll • Two nights Gold Coast beneath the towering Surfers Paradise get a great view of the Surfers skyline from the • Beaches skyline. Learn to surf here or in Burleigh headland of Burleigh Heads. Relax on the Heads, where afterwards you can explore the beach-front grass beneath rows of pines and • Surfers Paradise national park. Enjoy thrills, spills and animal palms, or follow one of the walking trails through • Theme parks interactions in any of the many huge theme Burleigh Head National Park. Head back up the parks. Then get back to nature in the World coast and dine like a local at the popular cafes and • 4WD Eco-tour of the Heritage-listed rainforest of the national restaurants of Nobby Beach, Mermaid Beach or rainforest parks, including Lamington, Border Ranges, Broadbeach before experiencing the energetic, Main Range and Nightcap. -
Travelling Between Brisbane Airport and the Gold Coast
servicesExpress to Gold Coast Domestic Terminal Travelling between Rail and busway network map Brisbane Airport Jetstar Key Qantas Virgin and the Gold Coast Ferny Grove and Beenleigh lines Terminal Shorncliffe and Cleveland lines Sunshine Coast line Airport and Gold Coast lines North Gympie North Catch the train. Make the plane. Caboolture/Sunshine Coast Traveston and Ipswich/Rosewood lines Cooran Springfield line Pomona Cooroy Eumundi Skywalk International Catch the train. Make the plane. Doomben line Yandina Nambour – Nambour Caboolture Terminal Train Only Service railbus Special event service only Woombye 3km Palmwoods Gold Coast Route 649: Nambour– Eudlo • Trains operate express to and from Brisbane Airport. Caboolture railbus Mooloolah Landsborough Australia Zoo • Trains depart every 30 minutes & every 15 minutes in Beerwah Transfer to other train services Airtrain Domestic Station Glasshouse Mountains INFORMATION afternoon peak. & Ticket Office Transfer to busway services Beerburrum • Open dated Return Tickets available from Airport Stations. Special fares apply Elimbah Moreton Bay Rail Link Key Expected completion – 2016 Brisbane • No need to change trains. Wheelchair access Caboolture line Caboolture Morayfield Airtrain Domestic Train Station Airport Assisted wheelchair access Kippa-Ring • Journey time approximately 90 minutes. Burpengary Rothwell Mango Hill East Narangba This map only shows connecting railbus Mango Hill Skywalk - Covered Public Walkway • Tickets available at all train stations. Dakabin Murrumba Downs services at train stations. These railbus Kallangur services replace train services. Many more Petrie • Go Card facilities available. bus services are scheduled to connect with Lifts and Wheel Chair Access Domestic train services at most train stations. Lawnton Brisbane • Airtrain stations are wheelchair accessible. Bray Park Station Express services do not stop at all stations Travelators depicted on this map. -
Scenic Helicopter Flights
GOLD COAST ULTIMATE VISITOR GUIDE THEME PARKS Warner Bros. Movie World Warner Bros. Movie World delivers action packed entertainment, suspenseful thrill rides and big smiles. Take on the Southern Hemisphere’s largest rollercoasters, party with your favourite superheroes and be impressed by the famous Hollywood Stunt Driver Show. Sea World Sea World is Australia’s favourite marine park allowing you to get up close and personal with dolphins, seals, penguins and more. Visit Sea World to watch incredible animal shows and jump on aquatic themed rollercoasters. Wet‘n’Wild Enjoy an endless summer at Wet ‘n’ Wild with pools and slides to relax in all year round. Race your friends on the Aqua Racer, share a laugh on the water slides or chill in the giant wave pool with a Dive ‘n’ movie during summer. See reception for bookings. THEME PARKS Dreamworld As Australia’s largest theme park, Dreamworld has it all. With new attractions, world-class rides for all thrill levels, wildlife experiences, unique animal encounters, live shows and cultural displays, Dreamworld is so many worlds in one. WhiteWater World Make a summer splash and enjoy a fun day out at WhiteWater World with rides and slides for all ages. Purchase a single park entry or upgrade to a Dreamworld 1 Day or 3 Day ticket to enjoy 2 parks for one low price. Multi-Park Combo Passes Combine and save with a multi-park combo pass. Providing you with unlimited entry to numerous parks, this is one of the best and most affordable ways to experience the fun of the theme parks. -
NEW ZEALAND Summer Nov 2017 - Mar 2018
#followEUto EXPLORE OUR ENTIRE SERIES AUSTRALIA & NEW ZEALAND Summer Nov 2017 - Mar 2018 ASIA SERIES BY EU ASIA HOLIDAYS Please approach our friendly staff at any of our sales counters for a copy of these Travel Journals, or visit our website to view the digital version. BOOK A TRIP WITH EU HOLIDAYS 12 Apostles EU Holidays Pte Ltd EU Asia Holidays Pte Ltd EU MICE Pte Ltd Chinatown Point Chinatown Point Vertex #07-46 Tower A 133 New Bridge Road 133 New Bridge Road 33 Ubi Avenue 3 Australia #03-11/12/13/14/16A/18 #03-12 Singapore 059413 Singapore 408868 New Zealand Singapore 059413 Mon to Sat: 10am – 8.30pm Mon to Fri: 9am – 6pm + Mon to Sat: 10am – 8.30pm Sun & PH: 11am – 7pm Sat, Sun & PH: Closed Sun & PH: 11am – 7pm T: 6307 7878 T: 6307 7099 T: 6535 8535 E: [email protected] E: [email protected] E: [email protected] W: www.euasia.com.sg W: www.euholidays.com.sg @euasiaholidays @euholidays @euasiaholidays Corporate Ticketing @euholidays T: 6307 7067 TRAVEL JOURNAL E: [email protected] ABOUT EU HOLIDAYS MISSION Vacations to serve the Malaysian market. In doing so, EU Holidays strives to • Delighting every travel experience constantly improve our products and services so that we can better serve our customers. VISION Despite being a young company, EU Holidays has gained significant • Be Travellers’ FIRST choice recognition from both customers and industry professionals. Founded in late 2010, EU Holidays was voted Top MasterCard Supporter in NATAS Travel VALUES for four consecutive years since 2012. -
Capital Statement Capital
3 Budget Paper No. Paper Budget budget.qld.gov.au Capital Statement Capital Queensland Budget 2018–19 Capital Statement Budget Paper No.3 3 budget.qld.gov.au Queensland Budget 2018–19 Budget Queensland Capital Statement Budget Paper No. Paper Budget Statement Capital 2018–19 Queensland Budget Papers 1. Budget Speech 2. Budget Strategy and Outlook 3. Capital Statement 4. Budget Measures 5. Service Delivery Statements Appropriation Bills Budget Highlights The Budget Papers are available online at budget.qld.gov.au © Crown copyright All rights reserved Queensland Government 2018 Excerpts from this publication may be reproduced, with appropriate acknowledgement, as permitted under the Copyright Act. Capital Statement Budget Paper No.3 ISSN 1445-4890 (Print) ISSN 1445-4904 (Online) Queensland Budget 2018–19 Capital Statement Budget Paper No.3 Capital Statement 2018-19 Contents 1 Approach and highlights ....................................... 1 Features .......................................................................................................................................... 1 1.1 Introduction ........................................................................................................................ 2 1.2 Capital planning and prioritisation ...................................................................................... 3 1.3 Innovative funding and financing ....................................................................................... 4 1.4 Key projects ...................................................................................................................... -
Competition Events Schedule
Competition Events Schedule A full schedule for every event is available at gc2018.com/tickets Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun 4 5 6 7 8 9 10 11 12 13 14 15 April GC2018.com/tickets Opening Ceremony Carrara Stadium Closing Ceremony Carrara Stadium Athletics Track & field Carrara Stadium Race walks Currumbin Beachfront Marathon Southport Broadwater Parklands Badminton Carrara Sports and Leisure Centre Basketball Preliminary Cairns Cairns Convention Centre Preliminary Townsville Townsville Entertainment and Convention Centre Finals Gold Coast Convention and Exhibition Centre Beach Volleyball Coolangatta Beachfront Boxing Oxenford Studios Cycling Mountain Bike Nerang Mountain Bike Trails Road Race Currumbin Beachfront TimeTrial Currumbin Beachfront Track Brisbane Anna Meares Velodrome Diving Gold Coast Aquatic Centre Gymnastics Artistic Coomera Indoor Sports Centre Rhythmic Coomera Indoor Sports Centre Hockey Gold Coast Hockey Centre Lawn Bowls Broadbeach Bowls Club Netball Preliminary Gold Coast Convention and Exhibition Centre Finals Coomera Indoor Sports Centre Para Powerlifting Carrara Sports and Leisure Centre Rugby Sevens Robina Stadium Shooting Brisbane Belmont Shooting Centre Squash Oxenford Studios Swimming Gold Coast Aquatic Centre Table Tennis Oxenford Studios Triathlon Southport Broadwater Parklands Weightlifting Carrara Sports and Leisure Centre Wrestling Carrara Sports and Leisure Centre Competition event schedule is subject to change, stay up-to-date by visiting gc2018.com A full Competition Event Schedule -
Capital Statement Budget Paper No.3 Budget Paper No.3
SPINE WIDTH FROM RIGHT CENTRE TEXT Queensland Budget 2016-17 Capital 2016-17 Budget Queensland Statement Queensland Budget 2016-17 Capital Statement Budget Paper No.3 Budget Paper No.3 Paper Budget Queensland Budget 2016-17 Capital Statement Budget Paper No.3 www.budget.qld.gov.au 2016-17 Queensland Budget Papers 1. Budget Speech 2. Budget Strategy and Outlook 3. Capital Statement 4. Budget Measures DELETE MAGENTA 5. Service Delivery Statements Appropriation Bills Budget Highlights MARKS ON IFC The Budget Papers are available online at www.budget.qld.gov.au © Crown copyright All rights reserved Queensland Government 2016 Excerpts from this publication may be reproduced, with appropriate acknowledgement, as permitted under the Copyright Act. Capital Statement Budget Paper No.3 ISSN 1445-4890 (Print) ISSN 1445-4904 (Online) Queensland Budget 2016-17 Capital Statement Budget Paper No.3 www.budget.qld.gov.au State Budget 2016-17 Capital Statement Budget Paper No. 3 Contents 1 Overview .................................................................. 1 1.1 Introduction ........................................................................................................................ 2 1.2 Capital purchases .............................................................................................................. 2 1.3 Capital grants ..................................................................................................................... 7 2 State capital program – planning and priorities 10 2.1 Introduction ..................................................................................................................... -
CAPABILITY STATEMENT 2020 COMPANY PROFILE JVG Sound Lighting & Visual Pty Ltd Prides Itself on Its Professionalism and the Quality of Its Business and Services
CAPABILITY STATEMENT 2020 COMPANY PROFILE JVG Sound Lighting & Visual Pty Ltd prides itself on its professionalism and the quality of its business and services. Our company specialises in the design, supply, installation, hire and maintenance of pro audio / public address, stage / theatre / architectural lighting, visual displays, MATV, staging, security, integration / automation, special effects and noise control equipment. JVG Sound began operating over 20 years ago on the Gold Coast, QLD, Australia and has since expanded to meet the growing needs of clients in various locations. Market segments include government projects, casinos, airports, hospitality, entertainment, education, commercial construction, sporting centres, hospitals, houses of worship and high-end residential. JVG Sound is dedicated to providing the very best in multimedia and automation solutions to suit clients’ requirements and budgets. We choose to use products for their quality, technology, safety and reliability. The combination of quality products, an experienced team of professionals and a passion for integrated AV ensures JVG Sound meets and surpasses client expectations. GENERAL SERVICES • Pro Audio: Design, Supply & Installation • Stage Lighting: DMX, Theatre & Nightclub • Digital Signage: Interactive, Kiosk, Wayfinder, Billboards, Menus & more • Architectural Lighting: High Rise, Bridges, Clubs, Hotels & Landscape • Automation/Integration Systems: Commercial & Residential • Security Systems: CCTV, Alarm, Facial Recognition & Access Control • Professional -
Cairns Convention Centre Refurbishment & Expansion Project
Cairns Convention Centre Refurbishment & Expansion Project Industry Briefing Summary The following document provides a short overview of topics covered at the Cairns Convention Centre Industry Briefing hosted by Lendlease Building on Thursday 23 January 2020. PROJECT OVERVIEW & SCOPE Client: Department of Housing and Public Works, Queensland Government Managing Contractor: Lendlease Building Contract Type: Managing Contractors, Design and Construction Management (Two-Stage) Project Budget: $176M Design Status: 80% Design Development (As at 30 Jan 2020) Consultants: • Architectural – COX & CA Architects • Hydraulics & VT – Aecom • Structural – Arcadis • F&B – Food Services Australia • Civil – Arup • AV – Aurecon • Mechanical – McClintock • Certifier – McKenzies • Electrical – Sequel • Landscape – LA3 • Fire – NDY CONSTRUCTION PROGRAM The project will comprise of three key areas: 1. Essential Works • Roof Sheeting Replacement • Replacement of Major Mechanical Plant • Upgrade of Electrical Services • Audio Visual Installation replacement • DDA Upgrade Works 2. Refurbishment Works • Front of house public spaces upgrades • Patron amenities improvements • Food and beverage facilities, including kitchen upgrades • Back of House Operational Areas 3. Expansion Works • New facilities at the Wharf Street end of the Centre, including a 450-seat flat floor plenary space • Three meeting rooms • Exhibition space • Sky Terrace Banquet facilities • Associated Patron and Operational facilities to enable concurrent conventions to occur within the Centre -
Ahead of the Games Update, We Have Made a Great Deal of Progress
Ahead of the April 2018 EDITION 3: February 2016 The inside story on Gold Coast 2018 Commonwealth Games™ preparations Premier’s message The Gold Coast 2018 Commonwealth Games will deliver a Our progress towards delivering the Games on time and significant economic and community legacy for Queensland on budget was acknowledged in December 2015 by the and the Gold Coast in particular. Commonwealth Games Federation (CGF) Coordination Commission. We can already see the transformational impact GC2018 is having on the region in this progress update. The CGF confirmed the plans we have put in place and the work undertaken by the Queensland Government and our delivery All three new sporting venues and one multi-use facility partners has put the Gold Coast in a great position to deliver at Oxenford’s Village Roadshow Studios are scheduled for the best Games ever. completion in 2016. Plans are well advanced for work to start on seven upgraded venues, all due to open for community use The Gold Coast 2018 Commonwealth Games is an event that 12 months out from the Games. will place our state on the world stage and a cumulative audience of 1.5 billion people will be watching. My Government Construction of the new venues and upgrades are delivering is determined that every opportunity is taken to build a lasting 1000 full-time equivalent jobs for Queenslanders. But the legacy that will create jobs, build our economy, strengthen flow-on effects across the wider community cannot be our community and enhance our already enviable Queensland underestimated, with thousands more workers benefiting lifestyle. -
Record of Proceedings
PROOF ISSN 1322-0330 RECORD OF PROCEEDINGS Hansard Home Page: http://www.parliament.qld.gov.au/hansard/ E-mail: [email protected] Phone: (07) 3406 7314 Fax: (07) 3210 0182 Subject FIRST SESSION OF THE FIFTY-THIRD PARLIAMENT Page Tuesday, 15 November 2011 ASSENT TO BILLS ........................................................................................................................................................................ 3545 Tabled paper: Letter, dated 28 October 2011, from Her Excellency the Governor to Mr Speaker advising of assent to bills on 28 October 2011....................................................................................................... 3545 Tabled paper: Letter, dated 4 November 2011, from Her Excellency the Governor to Mr Speaker advising of assent to bills on 4 November 2011. .................................................................................................... 3545 SPEAKER’S STATEMENT ............................................................................................................................................................ 3546 Loan of Documents ............................................................................................................................................................ 3546 PRIVILEGE ..................................................................................................................................................................................... 3546 Speaker’s Ruling, Ethics Committee Report .....................................................................................................................