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Overcoming Barriers to Trust and Adoption

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Overcoming Barriers to Trust and Adoption CRYPTOCURRENCIES: OVERCOMING BARRIERS TO TRUST AND ADOPTION Dr Zeynep Gurguc and Prof William Knottenbelt, Imperial College London Contents 01Foreword 02 02Executive summary 04 03Introduction 06 04Key blockchain concepts 07 05Evolution of money 11 06Challenges and solutions 17 07Conclusions and conjectures 21 08Glossary of terms 23 09Acknowledgements 24 01 01Foreword The Internet started out with the simple use case of email globally accepted form of money - we should also be (digital communications) and the aim to decentralise asking when buying the weekly shop with them will be communications. The Blockchain, in a similar vein, commonplace. started out to decentralise ‘value’. The first use case being cryptocurrencies like Bitcoin (digital money). As our findings make clear, the notion that cryptocurrencies have to fit in with old-world financial As the Internet scaled so did the use cases. The Internet models is flawed. Money has always evolved. Its uses facilitated e-commerce, social networks, gaming and so and social status have changed and will keep changing. on. In the same way, the Blockchain has increased its use Why should we measure cryptocurrencies with the same cases, away from much talked about cryptocurrencies yardstick used for traditional payment and currency like Bitcoin and Litecoin to other cryptoassets, such as systems? Would you really judge email with the same cryptocommodities like Ethereum and cryptotokens like criteria as the written letter? Steem. New use cases will continue to emerge and other segments such as cryptosecurities will start to appear. The report supports our conviction that cryptocurrencies will gain global mainstream adoption within the next decade. Just as communication underpins almost all applications across the Internet, value will do the same on the If the Internet changed the way we communicate, Blockchain. This concept of value and in turn money is starting off with a simple application (email), that led to a what we seek to review in this report. transformation in the way we do global business, imagine what the Blockchain could do. If we change the way we Traditionally, money needed to fulfil three fundamental transfer value and think about money by using a simple roles: a store of value, a medium of exchange and a unit application like Bitcoin, what could that do for global of account. If Bitcoin or cryptocurrencies are to become commerce? the ‘new money’ there are several questions we need to address: It could be a long journey, but it is one well worth exploring. • Does it need to fulfil all of the aforementioned roles? • Has money and its definition evolved? Iqbal V. Gandham • Does money have to be ‘real’? UK Managing Director at eToro At the same time, we have to ask, what does this really mean for the everyday consumer? Conversation tends to focus on whether individuals should invest in cryptocurrencies. But if cryptocurrencies are to fulfil their intended use case - and become a 02 “...Bitcoin and Blockchain technology could do to banks what cell phones did to telephone poles.” Chris Burniske and Jack Tatar, Cryptoassets, 2017 03 02Executive Summary Blockchain – and Distributed Ledger Technology We argue that cryptocurrencies can become units of (DLT) in general – has become one of the most hyped account only if there is a friendly and conducive regulatory technological innovations since the Internet and the focus environment. We conjecture that this could then allow of both public and private sector stakeholders. One of its businesses to accept cryptocurrencies as payment applications, namely cryptocurrencies, and, in particular, systems in a broader context. Bitcoin, has attracted enormous attention; however, Bitcoin and other cryptocurrencies – and the overall Furthermore, we argue that technical and economic concept of Blockchain – are often misunderstood. challenges such as scalability, privacy and volatility need to be overcome in parallel. Finally, DLT businesses, Our goal is to analyse cryptocurrencies, in particular cryptocurrencies and cryptoassets need to invest in Bitcoin, by looking into the evolution of money and design thinking as user-friendly design is at the core of assessing which particular aspects of cryptocurrencies any successfully adopted technology. Only then could are different from government backed fiat money, if any. we expect a continuation of the exponential growth of We also explore further potential applications of the adoption seen in the technology’s early phases. emergent DLT concept, and expand to the larger context of tokens and the potential of DLT business models. We acknowledge that new payment systems (or asset classes) do not emerge overnight; and, there are many By looking at the evolution of money, we explore how more challenges that DLTs in general are destined to cryptocurrencies can transition into mainstream use and face. However, it is also worth noting that the concept of become globally accepted by fulfilling the three main money itself has evolved greatly in our lifetime from cash roles of traditional fiat money, namely: to plastic via use of debit/credit cards and even more so through the current use of contactless payments. The 1. Medium of exchange wider use of cryptocurrencies is the next natural step in 2. Unit of account reducing friction in the global economy, supported by the 3. Store of value adoption of tokens in local contexts, be they specific to geographies or industry-sectors. We believe that cryptocurrencies and cryptoassets are already utilised as a store of value, yet cryptocurrencies still have to satisfy the first two functions of traditional fiat money to overcome the barriers to becoming globally accepted and adopted payment instruments. Fulfilling the functions of a medium of exchange and unit of account are highly dependent on governmental and other ecosystem actors. 04 “Cryptocurrencies can become units of account only if there is a friendly and conducive regulatory environment...” Dr Zeynep Gurguc and Prof William Knottenbelt 05 03Introduction Blockchain – and more generally DLT – has attracted We start by discussing key concepts in this field and significant interest due to its potential to reshape examining cryptocurrencies, in particular Bitcoin, before industries, organisational and governance structures, and expanding to the wider context of smart contracts and disrupt traditional business models. Industrial, academic token economies. We outline the functions and evolution and state actors are simultaneously cooperating and of money throughout history and provide a comparative competing to create practical applications for Blockchain – analysis of fiat money vs. cryptocurrencies. and DLTs – in multiple domains. Finally, we explore the short-, medium- and longer-term In this report, our goal is to examine how challenges that these concepts and cryptoassets need to cryptocurrencies and cryptoassets can transition into overcome in order to realise their potential to decrease mainstream use. To explore this, we investigate the the local, global and industry-specific economic and capabilities of the emergent Blockchain concept, its digital frictions that we currently experience. ecosystem and the barriers it faces with respect to wider adoption. 06 04Key Blockchain Concepts a. Distributed Ledger Technology b. Cryptocurrency A distributed ledger is an immutable database that is Cryptocurrencies such as Bitcoin consist of a peer-to- governed by a predetermined set of rules, consensually peer network of nodes which jointly maintain a common shared and synchronised across multiple sites, tamper-resistant record of historical transactions institutions or geographies. It enables untrusting parties without relying on a central authority or trusted third with common goals to co-create a permanent, immutable party. The key innovation is a novel transaction-recording and transparent record of exchange and processing, while mechanism known as the blockchain. The latter is made making the database more secure and resilient. up of blocks – that is, batches of validated transactions – which are chained together – that is, logically linked We can categorise DLTs according to certain or tied to each other in such a way that any attempt to characteristics. First, the ledger may be publicly available edit or otherwise corrupt the historical record is either or not; namely, public versus private. Second, they can prohibitively expensive or becomes immediately evident. differ in terms of which set of verifiers are authorised Therefore, a DLT such as Bitcoin, enables its participants to validate transactions; namely, permissionless versus to co-create an irrefutable record of transactions. permissioned1. Cryptocurrencies have popularly been used as a Public and permissionless DLTs are systems where an catch-all synonym for what is actually a broader term, open set of participants are allowed to submit transactions namely cryptoassets. Cryptoassets include any digital to the ledger as well as validate them. These public and asset that utilises cryptography. Three subclasses of permissionless systems are potentially the most impactful cryptoassets have been identified in the recent literature: in terms of changing organisational and governance cryptocurrencies, cryptocommodities, and cryptotokens structures as they do not rely on a centralised authority for (Burniske and Tatar, 2017). Cryptocurrencies (e.g. Bitcoin, trust but rather a large number of network participants. Litecoin, Monero) are digital coins
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