TRY FORT UL U O N P E 25

Annual Subscription: Rs 600 Foreign $100 RNI Regn. No. 72452/99 September 2018

Dr L.M Bilwal, Chief Technology Officer, Indovax INDOVAX organizes Technical Seminar

IB GROUP holds All India IB Integration Team Meeting in Goa Trouw Nutrition Offers Quick and Reliable On-Site Solution for Mycotoxin Analyses Poultry Federation of India conducts its Annual General Body Meeting Importance of Lighting in Poultry Farms Prevention and Control of Coccidiosis in Poultry Production Synergistic Use of Different Feed Additives May support Producers’ Antibiotic Reduction Programmes 6 Myths about Poultry Production

Online Edition: www.poultryfortune.com Poultry CEOs Forum brings Industry Stakeholders together

PF SEPTEMBER 2018 issued.indd 1 07/09/18 9:38:00 PM 2 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 2 07/09/18 9:38:01 PM September 2018 • POULTRY FORTUNE • 3

PF SEPTEMBER 2018 issued.indd 3 07/09/18 9:38:02 PM 4 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 4 07/09/18 9:38:04 PM September 2018 • POULTRY FORTUNE • 5

PF SEPTEMBER 2018 issued.indd 5 07/09/18 9:38:05 PM Activo • Microencapsulated for use in feed • Slow and gradual components release

Activo liquid • Liquid form for use in water line • Fast application in acute situations

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6 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 6 07/09/18 9:38:05 PM UP TO points fCR

Alltech Broiler Advantage is a nutritional solution designed to enhance the expression of genes involved in immunity, energy and protein metabolism

profitability.

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September 2018 • POULTRY FORTUNE • 7

PF SEPTEMBER 2018 issued.indd 7 07/09/18 9:38:06 PM 8 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 8 07/09/18 9:38:07 PM TRY FORT UL U O N P E Subscriptions for Poultry Fortune, English monthly, should be sent to: 25 The Circulation Department, Poultry Fortune BG-4, Venkataramana Apartments, 11-4-634, A.C.Guards, Annual Subscription: Rs 600 Foreign $100 RNI Regn. No. 72452/99 September 2018 Near Income Tax Towers, Hyderabad - 500 004, India. Email: [email protected]

Dr L.M Bilwal, Chief Technology Officer, Indovax INDOVAX organizes Technical Seminar CONTENTS

IB GROUP holds All India IB Integration Team Meeting in Goa 11. From the Editor… Trouw Nutrition Offers Quick and Reliable On-Site Solution for Mycotoxin Analyses 12. INDOVAX organizes a Technical Seminar Poultry Federation of India conducts its Annual General Body Meeting 14. Huvepharma Launches Aviapp- The Innovative Service Tool to Monitor Poultry Health Importance of Lighting in Poultry Farms Prevention and Control of Coccidiosis in 16. Advanced Feed Milling Technology Forum 2nd Edition Know, Update & Improve Feed Poultry Production Synergistic Use of Different Feed Additives Milling Process Novus. May support Producers’ Antibiotic Reduction Programmes 6 Myths about Poultry 20. CLFMA Symposium 2018 to focus on “GenNXT” aspects for Indian Livestock Sector. Production Online Edition: www.poultryfortune.com Poultry CEOs Forum brings Industry Stakeholders together 22. Trouw Nutrition Offers a Quick and Reliable On-Site Solution for Mycotoxin Analyses. PF SEPTEMBER 2018 issued.indd 1 07/09/18 9:34:01 PM 24. IB GROUP organized All India IB Integration Team Meeting in Goa. 26. Poultry Federation of India conducts its Annual General Body Meeting at Pune. English Monthly Magazine 30. 6 Myths about Poultry Production. (Established in May 1991) Volume 20 Number 02 August 2018 Editor & Publisher M. A. Nazeer Editorial & Business Office: POULTRY FORTUNE NRS Publications, BG-4, Venkataramana Apartments, ADVERTISERS’ INDEX 11-4-634, A.C.Guards, A.P. Poultry Equipments Provet Pharma Pvt Ltd Hyderabad - 500 004, India. Alltech India Provimi Animal Nutrition India Pvt Ltd Tel: 040 - 2330 3989, 96666 89554 B.V. Bio-Crop Pvt Ltd Sanzyme Biologics Pvt Ltd E-mail: [email protected] Biomass Research & Technical Solution Skov Asia Ltd Website: www.poultryfortune.com Boehringer Ingelheim India Pvt Ltd Srinivasa Farms Pvt Ltd Annual Subscription Danisco India Pvt Ltd Stallen South Asia Pvt Ltd India : Rs. 600 EW Nutrition India Pvt Ltd Swastik Plast Hf Pg Advt Foreign Countries : US $ 100 Globion India Pvt Ltd Tirumala Agri Tech Pvt Ltd or its equivalent. Hindustan Animal Care Pvt Ltd Toshniwal Indian Herbs Specialities P. Ltd Trouw Nutrition Poultry Fortune will be sent to the Indovax Pvt Ltd Venky’s (India) Pvt Ltd subscribers in India by Book Post, and Kasthuri Breeding Farms Ventri Biologicals to the foreign subscribers by AirMail. Kemin Industries South Asia Pvt Ltd Vibrant Remedies (I) Pvt Ltd Edited, printed, published and owned Lemmens Shardlow Zhanjiang Hengrun Machinery Co Ltd by M. A. Nazeer and published from Mosaic India Pvt Ltd Zoetis India Ltd BG-4, Venkataramana Apts., 11-4-634, A.C.Guards, Hyderabad - 500 004, Phileo Lesaffre Zydus Animal Health Ltd India. Printed at Srinivasa Printers. Poultry India Registered with Registrar of Newspapers for India with Regn. No. 72452 / 99. Postal Regn.No. For Effective Branding & Promotion RNP/HD/1067/2018-2020. of your Products in Indian Poultry Industry Views and opinions expressed in the technical and non-technical articles/ Advertise in news are of the authors and not of Poultry Fortune. Hence, we cannot accept any liability for any loss or damage arising from the use of the information / matter contained in this magazine. National English Monthly from Hyderabad - Editor NRS PUBLICATIONS www.poultryfortune.com

September 2018 • POULTRY FORTUNE • 9

PF SEPTEMBER 2018 issued.indd 9 07/09/18 9:38:09 PM 10 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 10 07/09/18 9:38:10 PM Tributes to Atal Bihari Vajpayee It is the People who make a Company Good or Bad !

Dear Readers, and the departments work as a team with a target, answerability The September 2018 issue of Poultry and commitment, it is not possible to achieve progress. There is Fortune is in your hands. also proper and effective monitoring of things at various levels to ensure avoiding hurdles and for smooth functioning. If any lapse Poultry Fortune expresses its deep occurs at functioning, monitoring and corrections, the investment sorrow at the demise of Mr Atal Bihari on the company and its people will be affected badly. Once the Vajpayee, the Former Prime Minster system is damaged it would become difficult and it takes much and the great son of India on August time to reorganize the things. Hence, each individual should work 16, 2018 due to age-related illness. and establish credibility for himself / herself which will help them During his tenure as Prime Minister, A.B. Vajpayee throughout their career. Good and efficient people will always be Vajpayee sought to improve diplomatic identified and rewarded suitably. relations with Pakistan, travelling to Lahore by bus to meet Prime Minister Nawaz Sharif. After the 1999 Kargil War with Pakistan, Always, it is our intention and endeavour to maintain standard he sought to restore relations through engaging with President in the publication of Poultry Fortune magazine in all aspects. Pervez Musharraf, inviting him to India for a summit at Agra. When we publish photographs of seminars, meetings etc sent by individuals and companies -– in some occasions, we are Vajpayee was conferred India’s highest civilian honour, the not getting photo captions (details / names of persons with Bharat Ratna by the President of India, Pranab Mukherjee in their position etc). Inspite of our reminders, at times, we do not 2015. Vajpayee’s birthday, 25 December, was marked as Good receive proper response and communication from companies, Governance Day. due to which Poultry Fortune is unable to do its part to the Policies: Vajpayee’s government introduced many domestic advantage of its readers. We suggest the companies and their economic and infrastructural reforms, including encouraging the Senior Executives to kindly make a note of it, do the needful and private sector and foreign investments, reducing governmental cooperate. waste, encouraging research and development and privatisation ********** of some government owned corporations. Among Vajpayee’s projects were the National Highways Development Project and Special Feature: Poultry Fortune organised its prestigious Pradhan Mantri Gram Sadak Yojana. In 2001, the Vajpayee annual event Poultry CEOs Forum India & PF Awards 2018, government launched the the national forum to bring the stakeholders of poultry industry Sarva Shiksha Abhiyan on to a common platform to discuss the issues and come out campaign, aimed at of solutions on August 9, 2018 at Hyderabad. The 6th edition of improving the quality of Poultry Fortune Awards 2018, national awards to recognize and education in primary and appreciate the organizations and individuals for their outstanding performance, excellence and contribution to the profession and secondary schools. to the development of Indian poultry industry were presented ********** to the winners. Poultry Fortune presented awards for different Promoters of a company categories of poultry industry. A cake cutting ceremony was also invest with the objective of held to mark the Silver Jubilee celebration of Poultry Fortune producing a quality product magazine. Details may be seen inside pages. and to give proper service Readers are invited to send their views and comments on the to the customers. They also news and articles published in the magazine and they would be establish different divisions published under “Readers Column”. Time to time, we shall try to like Production, R&D, Sales & update you on various aspects of poultry industry. Keep reading Technical Services, Branding the magazine regularly and update yourself. & Marketing, Distribution etc. The company will be headed by the Promoters & employees with positions of Chairman, Managing Director, CEO, Directors and Heads of various departments. Unless all the above people

September 2018 • POULTRY FORTUNE • 11

PF SEPTEMBER 2018 issued.indd 11 07/09/18 9:38:10 PM NEWS INDOVAX organizes a Technical Seminar A.K Sehajpal, National Vijayawada: A Technical Sales Manager and Mr Seminar was organized at S.V.V Bapineedu, Zonal Vijayawada on August 3, Sales Manager & Incharge 2018 by INDOVAX Pvt Ltd, of Andhra Pradesh along a leading poultry biological with AP team of INDOVAX. company based in Gurgaon, M.V.Vijay Kumar Reddy, N.Srinivasu, Vakani Prasad, Dr S.C.Gupta S.V.V. Bapineedu & A.K SehajPal from Chittoor. Dr L.M Sales Manager and Incharge Belwal, Chief Technology of Andha Pradesh thanked Officer, Indovax was the the participants for taking main speaker. He spoke time from their busy on various causes of drop schedules by participating in production and possible in this seminar. The preventive measures. participants demanded that The main focus of his talk more and more number Dr L.M Bilwal, A.K SehajPal, National was the egg drop caused of technical seminars Chief Technology Officer Sales Manager by Egg Drop Syndrome, Mr A.K Sehajpal, National Haryana. INDOVAX has Sales Manager welcomed excelled in the field of the guests and explained production of viral vaccines, briefly about more than inactivated vaccines and 50 years old legacy ofKegg bacterins. Farms, the parent company

A.K SehajPal, National Sales Manager, K. Papi Reddy, RSM; M.V.Vijay Kumar Reddy, DSM; B.Bala Krishna, ASE should be organized in Newcastle Disease and future to keep the farmers Infectious Bronchitis. All abreast with the latest S.C.Gupta, Dr P.V.Seshaiah, CMD, PVS the technical queries from developments in the field Sr. G.M. Technical GROUP & Distributor for the participants were duly of poultry biological for Indovax Pvt Ltd answered by Dr L.M Belwal the prevention of poultry INDOVAX was represented and Dr S.C Gupta to their diseases. The meeting satisfaction. by Dr L.M Belwal, Chief of Indovax. He also briefed ended on a happy note Technology Officer, Dr about Immunetics Life Mr S.V.V Bapineedu, Zonal followed by dinner. S.C Gupta, Senior General Sciences, a sister concern Manager - Technical, Mr of Indovax which produces specific CAV free premium SPF eggs. Dr P.V Seshaiah, authorized Super Distributor of Indovaxand CMD, PVS Group also highlighted about Indovax. Most of the eminent personalities including Veterinarians, poultry farmers and dealers from the field of poultry industry from Andhra Pradesh participated in the technical S.V.V. Bapineedu, seminar. Participants came from Vijayawada, Tanuku, Zonal Sales Manager Guntur, Vizag as well as Attended Doctors Farmers & Dealers 12 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 12 07/09/18 9:38:13 PM September 2018 • POULTRY FORTUNE • 13

PF SEPTEMBER 2018 issued.indd 13 07/09/18 9:38:13 PM NEWS

presented on the topic “Prevalence Study of Huvepharma Launches Aviapp- The Coccidiosis in India”. He emphasized on regional Innovative Service Tool to Monitor analysis of prevalence of coccidiosis and Necrotic Poultry Health enteritis across India and comparative study of Huvepharma SEA (Pune) by profession and has major coccidiosis control the various molecules. Pvt Ltd recently organised more than a decade of programmes. He explained He briefed about the a technical seminar to experience in the chicken about the disease and specialized technical launch Aviapp - The industry. In his presentation disease cycle of coccidiosis, service on Gut Health Innovative Service Tool from titled “Introduction of along with its economic Lesion Scoring, which Huvepharma at Novotel Aviapp”, he explained impact on the poultry Huvepharma provides and Hyderabad Airport on 6th how Aviapp can help industry. He explained shared a detailed analysis July 2018. The tool can be maintain scoring records & some cost analysis study of coccidiosis incidences deployed to monitor several evaluate gut health as well about coccidiois and with Total Mean Lesion parameters of poultry as performance of flocks, dysbacteriosis. He briefed Score (TMLS) in North, and how benchmarking about the different South, East and West can be done within the anticoccidials authorized for regions. He insisted on organization for different use in the European Union regional observations, and recommendations with units and different and explained in detail respect to different zones geographical locations. He about the Huvepharma of India. He concluded his also explained about the brands. He touched various factors which affect the performance of the broilers and why it should health and performance be monitored for quality very effectively and product. He also elaborated evaluate them over time. on two case studies on The event was attended by gut health of chicken and veterinarians representing how Aviapp helped them leading poultry producers in defining a strategy for from across India. improving business. He upon key topics such concluded by assuring the presentation by elaborating The event began with as, different coccidiosis audience about data privacy on “Cleanup Programme Welcome Note delivered by control programmes, and data sharing features of - An Essential Tool for Mr O.P. Singh, Managing oocyst shedding pattern, the app and appealed to the Coccidia Management”. Director, Huvepharma Clostridium perfringens and guests to enrol themselves The final session was SEA. He extended a warm its impact, and resistance with Huvepharma to be able an interactive one with to molecules. He concluded welcome to all guests and to begin using the app. participants sharing his presentation with speakers and thanked them their queries, doubts, The second speaker of the message that use for taking time out of their experiences and opinions, busy schedules for this the seminar was Dr Ben of Vaccine, Ionophores Dehaeck, Global Product while the speakers aided event. He emphasized on and Chemicals is the Manager – Anticoccidials, them to channelize and find the use of technology for key strategy for control Huvepharma NV, Belgium. appropriate responses. upgrading the traditional & management of Dr Dehaeck is a veterinary The event was concluded way of doing business. coccidiosis. professional having with Mr O.P. Singh, He also briefed on how decades of expertise in The last speaker of the Managing Director, technology can help in gut health and general day was Dr Devender Huvepharma SEA, thanking faster decision making and health management of Hooda, Director - Sales the speakers, participants improve the performance of poultry and other species Technical, Huvepharma and the companies any business. as well. He represents SEA, India. Dr Hooda is a that deputed their This was followed by the Huvepharma across qualified veterinarian, an representatives to attend first presentation of the the globe as Gut Health IIM-Ahemedabad alumnus the seminar. He appreciated day by Mr Stefaan Bekaert, expert. He presented on and a qualified pharmacist. the efforts of Huvepharma Global Product Manager, “Coccidiosis Management He has vast field experience team in organizing the Huvepharma NV, Belgium. in Tropical Conditions”. His and practical knowledge of event and encouraged the Mr Bekaert maintains, presentation had details on the Indian poultry industry participants to utilize Aviapp administers and authorises general anticoccidials like gathered from his nearly to the fullest and derive the the use of Aviapp across the ionophores, chemicals and two decades of working benefits technology has to globe. He is an engineer combination products and in various capacities. He offer. 14 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 14 07/09/18 9:38:17 PM September 2018 • POULTRY FORTUNE • 15

PF SEPTEMBER 2018 issued.indd 15 07/09/18 9:38:18 PM NEWS

of feed mill biosecurity during todays intensified Advanced Feed Milling Technology Forum production system. He also informed proprietors 2nd Edition Know, Update & Improve Feed to take all due care about training as well as safety of Milling Process Novus all employees at work place. Pune: Novus India Animal % of the cost of production Technology, Kansas State Dr Jeevan Sonawane, Nutrition Pvt Ltd, in its in poultry operation & feed University, Manhattan, USA Sr Marketing Manager, SCA Novus, discussed dedicated efforts towards milling is an integral part & Dr Jeevan Sonawane, Sr importance of feed hygiene Pushing the boundariesof of this process. He also Marketing Manager – SCA in todays challenging modern poultry nutrition & mentioned that multiple Novus. health conducted second factors affect poultry poultry environment. edition of Advanced operations, and Novus Animal feed plays an Feed Milling Technology brings many years of important part in food chain Forum in Pune on 2 & 3 expertise to help evaluate and has implications on July 2018. Forum focused industry practices and quality of meat and eggs. offer sustainable solutions He elaborated on concept to producers. Novus is & need of the feed hygiene. dedicated to enhancing According to him key drivers nutrition programs for for feed hyegiene will be the broiler, layer and consumer awareness & Day one of the forum was reducing microbial load in breeder segments. As focused on most important a leader in innovation feed for better gut health. aspect of Feed milling which He stated that there is and research, Novus is pelleting. Dr Stark shared will continue to provide need of collaborative his latest findings & research on detailed deliberation value-added services to efforts by the nutritionist, on pelleting process. on Feed milling process, the industry beyond the purchase & plant manager He has also explained in economics, innovative business relationship with to produce feed hygenically. detail about economics feed milling technologies, a reflection to its vision of grinding & pelleting strategic planning for “to help feed the world in feed mill operations. new projects & feed affordable, wholesome food Dr Stark also stated that hygiene. The company’s and achieve a higher quality inventory management longstanding dedication to of life”. including shrink calculation animal research and service Key speaker for this forum to the industry was also is key challenge in feed highlighted at the event. milling operation in current Mr Sanjeev Khanna, dynamic feed ingredient Business Unit Head Poultry, prices. He concluded that the India & Nepal welcomed Day two was more focussed sampling, technology and the audience on second on biosecurity, training, additives are going to edition of this forum & safety, grain manamgnet, be key in the success for explained theme of the laborotory set up & effective feed hygiene. forum. He discussed that were Dr Charles Stark, management. Dr Stark The interactive forum had feed contributes around 75 Associate Professor of Feed emphasised on importance a strong participation from

Group Photo of participants 16 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 16 07/09/18 9:38:22 PM SELSAF PROTECTION

TWO IS BETTER THAN ONE The information provided in this document is at the best of our knowledge, true and accurate. However, products must only be used in compliance with local laws and regulations and we cannot guarantee freedom of use for every intended application or country.

DUAL PROTECTION, DUAL BENEFIT

Selsaf® is a natural source of selenomethionine & selenocysteine. By boosting both the antioxidant status and the natural defenses, Selsaf® offers a dual protection for dual benefit: • Selsaf® helps maintain animal health status and enhances performance • Selsaf® preserves food quality during shelf life and improves consumer satisfaction

Ref : The EFSA Journal (2009) 992, 1-24 ; Journal of Animal and Feed Sciences, 24, 2015, 93–99 Ss-AP-16.05-EN

phileo-lesaffre.com

September 2018 • POULTRY FORTUNE • 17

PF SEPTEMBER 2018 issued.indd 17 07/09/18 9:38:26 PM NEWS SWASTIK P L A S T Swastik Egg Trays Team Novus dring the Event leading poultry feed millers, solutions, Novus consultants, farmers, plant International’s products managers from various include ALIMET® and locations across India who MHA® feed supplements, shared their experience& ACTIVATE® nutritional challenges of Feed milling. feed acid, ACIDOMIX® An overarching message preservative premixture, CIBENZA® enzyme feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, AGRADO® feed antioxidant and many other specialty ingredients. ESM Technologies, LLC, a joint venture between Novus Nutrition Brands, at the event was that feed LLC, a subsidiary of Novus milling is integral & dynamic International, and ESM process of the entire Holdings, LLC, focuses operation & needs attention on human nutrition time to time on various through specialty and critical aspect. functional ingredients for UMA SWASTIK PLAST PVT LTD About Novus International, manufacturers of foods, Inc. beverages and dietary UNIVERSAL PLASTIKS supplements (www. Novus International, Office Adress: Inc. is headquartered in stratumnutrition.com). metropolitan St. Louis, Novus is privately owned Plot No. 101, R.T.C. Officers Colony, Champapet, Hyderabad - 500 079, Telangana State Cell: 98480 25811, 98488 47631, [email protected]

Factory Adress: Turkayamjal Village, Nagarjunasagar Road, Hayatnagar Mandal, Ranga Reddy Dist.-501 510, T.S. Missouri, USA and serves by Mitsui & Co. (USA), Inc. Cell: 98480 25811, 98488 47631, customers in over 100 and Nippon Soda Co., Ltd. countries around the For more information, visit 99595 83999 world. A global leader www.novusint.com. ©2018 in developing animal Novus International, Inc. All A.Venkateshawar Rao, Executive Director. health and nutrition rights reserved. 18 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 18 07/09/18 9:38:29 PM September 2018 • POULTRY FORTUNE • 19

PF SEPTEMBER 2018 issued.indd 19 07/09/18 9:38:30 PM NEWS

through mobile phones, coupled with analytics CLFMA Symposium 2018 to focus on positively disrupted retailing in India in the recent years. “GenNXT” aspects for Indian Livestock Nowadays, through mobile apps and with just a few Sector clicks, consumers can “Every industry needs Soundararajan opined. well. Similarly, soil sensors get their preferred type, fresh ideas from outside help farmers analyze preparation, and variety of Agriculture in India faces meat and seafood delivered the system to survive and moisture or nutrient levels a number of important at their doorsteps at needs next-gen, young and to cut down unnecessary challenges: it needs to affordable prices year-round bright minds with the clear irrigation or fertilizer become more sustainable without compromising on vision and traits such as application and contribute and productive, while it their two most important grit and perseverance to greatly to cost savings must at the same time needs - convenience and make a positive contribution as well as environmental remain profitable for quality to the society” said B farmers. This is particularly sustainability. These “It is high time we think Soundararajan, Chairman true for livestock farming. innovations provide us about who is going to feed of CLFMA of India, the apex Modern and innovative wealth of information us in future and how to association representing livestock equipment to analyze every process ensure food and nutritional the livestock industry in and technologies are deeper for continuous security of the billion-plus India on the occasion of important parts of the improvement. It is only a population while remaining International Youth Day (12 solution to address and matter of time before we focused on sustainability August). overcome these challenges. see all these are widely used of our unique and precious CLFMA of India is the apex Furthermore, a number of in India” he added. biological ecosystem. It body representing the innovations are occurring This year’s theme for is important to ensure dynamic livestock sector in plant agriculture to CLFMA’s annual symposium India’s animal-agribusiness in India. The 50-year old maximize all of the land we is ‘GenNXT wave: People, sector attracts the best industry association is can sustainably cultivate. Technologies and talent, sparkling brains recognized as one among From advanced plant Innovation’ and how this is and skilled hands from the eldest and highly breeding techniques going to impact the Indian different fields and retains reputed in India. It currently to integrated pest livestock sector them. Traditional business has over 240 members management, to improved • People –perspectives paradigms; entrenched representing diverse varieties, scientists, industry from next-gen managing the perceptions and outdated subsectors of animal protein and farmers are working business and entrepreneurs practices must pave way to value chain including feed together to ensure food • Technologies – newer and fresher ideas and manufacturing; poultry, and nutritional security of concepts that only today’s dairy and aquaculture the country. Livestock is perspectives including application of IoT, youth can bring in. Only business; animal nutrition one of the fastest growing then innovations can sprout and health, veterinary agricultural sectors driven Blockchain, digital applications and flourish. This industry services, machinery and mainly by rapid urbanization must be seen as one of the • Innovation – in terms equipment; processing, and higher incomes. preferred career paths by of products, marketing, distribution and retailing of “In the last decade, the youngsters, who currently and supply chain on how meat; and ancillary services world is witnessing how lack awareness about the these innovations can help such as banking. Internet of Things (IoT) and ocean of opportunities “It is impossible to achieve cloud-based technologies improve animal welfare, the available. Every one of us the 17 UN Sustainable are transforming animal- environmental sustainability working in the industry must Development Goals agribusiness sector in and boost farmers’ incomes. actively step up to create (SDGs) without significant unimaginable ways. For Now a days everything in awareness among students participation and example, wearable devices the world has come down who are aspire to become contribution from youth in on animals provide real-time to ‘one touch’, h How tomorrow’s professionals, every aspect. We strongly data to monitor feed intake, the Indian government’s entrepreneurs, and leaders believe the country’s stress levels or disease full support is needed to and CLFMA’s forthcoming fast-growing livestock symptoms so that these can unleash the full potential symposium would be a sector offers an ocean of be addressed promptly not of innovative livestock great platform for such opportunities for those only to enhance productivity technologies. Furthermore, in-depth deliberations” who are willing to explore” but animal welfare as innovations like e-commerce Soundararajan concluded. 20 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 20 07/09/18 9:38:30 PM September 2018 • POULTRY FORTUNE • 21

PF SEPTEMBER 2018 issued.indd 21 07/09/18 9:38:34 PM NEWS

A Complete Risk be added or not, and to Trouw Nutrition Offers a Quick Management System determine the quantity that Quantifying mycotoxin may be required. and Reliable On-Site Solution levels is not enough, it Mycomaster benefits: is also crucial to analyse • Rapid and reliable on-spot and correctly interpret testing for Mycotoxin Analyses the results obtained. Mycomaster is designed • Cost-effective Hyderabad: When it comes provides rapid, cost- to upload results directly • Quick decision making to assessing the levels of effective and quantitative to a secure online global • Largest available mycotoxins that may be mycotoxin analyses of database, thus enabling database on mycotoxins present in raw materials over 40 validated feed raw users to be able to compare Mycomaster now at and final feed, integrators materials and final feed. the obtained results with Hyderabad and feed millers are faced It is an easy to use system reference data from old Trouw Nutrition India with some difficult choices. that can be operated on- samples and from around also offers this quick and On one hand, they would site, providing rapid analysis the globe. This helps feed reliable system at their like to know exactly of six most common millers and integrators customer service laboratory, which mycotoxins may be mycotoxins: aflatoxin to create their own management reports. MasterLab, in Hyderabad involved, as well as the (AFLA), deoxynivalenol degree of contamination. With access to largest for their customers at On the other, however, database of local and global a nominal price. For they need to be able to mycotoxin patterns, the further information on take effective action within information can be used to Mycomaster, please contact hours, rather than waiting decide whether a mycotoxin us at customercareindia@ days to receive lab test control product should trouwnutrition.com. analyses. If you want a quick analysis of raw material or finished feed for mycotoxin levels, you can send 250 gm of sample to following address: Need of the Hour: On-Spot, Trouw Nutrition India Pvt. Ltd., 1st Floor, Plot No. 16, Jayabheri Enclave, Reliable Testing Method (DON), zearalenone (ZEA), Gachibowli, Hyderabad – 500032. Please mention the following details Understanding the situation ochratoxin (OCHRA), along with sample. faced by integrators and fumonisin (FUM), and T2 Name: ______Company Name: ______feed millers, Trouw Nutrition toxin (T2-HT2). It takes less Sample Name: ______Type of sample:______has developed a tool to than 5 minutes to get the Contact details: Ph. No:______Email: ______analyse mycotoxins without results, thus helping in quick Address: ______the need of a third-party decision making and quality We are analysing first 50 samples free of cost! laboratory. Mycomaster control. Enzyme is an Caprienzymes - dream the eco future Eye Opener for you! www.caprienzymes.com CAREERS - JOB OPPURTUNITIES Caprienzymes a brisk looming biotechnology company in technical collaboration with Korea & Spain is looking for highly qualified and experienced professionals for the following positions Marketing executives I Sales executivesI Export sales representative Qualifications : BVSc / MVSc (Poultry & Animal nutrition) / MSc / MBA having an experience in selling Poultry feed additives, enzymes, products related to antibiotic alternatives, herbal extracts, etc. Visit us We are looking for experienced personals to promote our products by meeting the Hall No: 4 Stall No: T2C customers like feed mill companies, breeders, layer farmers, broiler farmers @ Poultry India, 2018 Salary, incentives & benefits on par the best in the industry We also require Channel Partners / Distributors in Tamil Nadu, Andhra Pradesh & Kerala Interested candidates can forward their resume to : [email protected] / [email protected] M/s.Caprienzymes, Plot No:S-1, Sipcot Industrial Complex, Phase III, Mukundharayapuram, Ranipet-632405 22 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 22 07/09/18 9:38:34 PM September 2018 • POULTRY FORTUNE • 23

PF SEPTEMBER 2018 issued.indd 23 07/09/18 9:38:39 PM NEWS IB GROUP organizes All India IB Integration Team Meeting in Goa Announced Incentives of Eight Crores to Integration Team Members

IB GROUP under the right from Jammu to Integration in North India. guidance of dynamic Kanyakumari. In his Mr Thaper also updated on Bahadur Ali, Managing Managing Director, Mr presentation, Dr Behl also upcoming projects – IB Feed Director, IB Group, Bahadur Ali, is gaining discussed on All India Plant under construction addressing All India IB momentum day by day IB Chick’s placement in Rajpura (Punjab) with Integration Team with present worth of projections for the year California Pellet Mill (CPM) gave details projections more than INR 4,500 2018-19 and suggested being installed and updated about their future expansion crores. Mr Bahadur Ali, future growth projections on proposed state of art IB plans and opening of commonly known as for next two years. Hatchery (with imported more IB Branch offices in ‘Bahadur Bhai,’ the ‘Brave single stage setters) in Dr Ravindra Jaiswal, South Zone. Mr Sudhakara Guy’ in the industry, has President IB Group gave Rajpura. Mr Thaper also learnt the science of gave presentation on IB a presentation on current briefly updated the IB Team Poultry Management and Integration in Andhra disease scenario. In his members on the projects then implemented his vast Pradesh and Telangana. presentation, Dr Jaiswal under construction near knowledge and experience In the closing remarks Mr suggested that better Ambala (Haryana) in ABIS in business expansion and Bahadur Ali appreciated farm management could Sampoorna LLP (50-50% diversification. joint venture company). the team working efforts by all IB Integration staff IB Senior Technical and encouraged them for Managers in North Zone; further better results in Dr Pushpraj, Dr Sachin and their zones. Incentives for Dr Saqib gave presentation Rupees Eight Crores were on IB Integration in their announced at All India IB respective areas. Dr Integration Team meeting. Sandeep Thoke, General Mr Bahadur Ali, said that in Manager, IB Group (MP IB Group there are ample and MH) highlighted opportunities for individual about the new areas being growth and development added for IB Integration with the organization in West zone. Dr Rahul Left to Right: Bahadur Ali, Managing Director, IB Group, business objectives. Dr Ravindra Jaiswal, President, Ricky Thaper, General Hardas gave presentation Manager and Dr C. R. Behl, Senior Vice President, IB Group on IB Integration in Mr Bahadur Ali, Managing Gujarat, Dr Pramod Mule Director, IB Group, minimize disease outbreaks. gave presentation on IB addressing All India IB To have the interaction of IB Dr Jaiswal replied to several Integration in Pune and Dr Integration Team Senior Management with All quarries from IB Integration Chandras Saksule updated India IB Integration Team, All IB staff member thanked staff with reference to about IB Integration in a meeting was organized in Mr Bahadur Ali for the vaccinations, IBH and other Maharashtra Goa where several rounds Incentives announce at the viral diseases. of discussions were held on Dr Bhupen Kakati, Regional meeting and expressed upcoming projects, future Dr D. Dubey, Vice President, Head, IB Integration Assam the gratitude for having planning and the expansion IB Group gave presentation & North East updated faith in them. The team programs in IB Integration on Field Observation & about IB Integration members assured IB Senior in the coming years. Solutions. There was good in North East India. Dr Management to work more interaction with Dr Dubey aggressively to achieve the Dr C. R. Behl, Senior Vice Mangesh Bhure, Regional on Nutritional aspects. given targets to them. President, IB Group in his Head, IB Integration- welcome address updated Dr S. Paul updated the Chhattisgarh and Mr Sanjay Dr Behl proposed the vote the details of current IB IB Integration team on Raut, Regional Head, of Thanks and appreciated chick’s placement by IB Effort Plus App being IB Integration- Odisha the hard work done by Mr Group in IB Integration implemented recently about also updated on their Gaurav Lakhani and Mr and said the company’s its implementation in field zone present and future Mohamad Saleh in doing phenomenal growth is by integration employee. Integration operation plans. all logistics work for this attributed to its foresight Mr Ricky Thaper, General Mr Hari Krishna, Regional meeting. The meeting was in terms of its Pan India Manager, IB Group, Head, IB Integration - followed by light music, Integration presence, gave presentation on IB Karnataka and Tamil Nadu cocktails and dinner. 24 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 24 07/09/18 9:38:41 PM September 2018 • POULTRY FORTUNE • 25

PF SEPTEMBER 2018 issued.indd 25 07/09/18 9:38:42 PM NEWS

and Health of the birds. Reduction in incidence of Poultry Federation of India conducts its Zoonotic disease, improved animal welfare and Annual General Body Meeting at Pune Human welfare, reduction in antibiotic usage and Poultry Federation of greatly appreciated this Vote of thanks was given Environmental pollution. India conducted its Annual talkas it provide practical by Mr Neeraj Shrivastava General Body Meeting & insights on performance of (Executive Member, Dr M.R. Reddy, Principal Symposium on 22 August birds in EC sheds. PFI). The proceedings of Scientist, Avian Diseases Section, Division of 2018 at Hotel Conrad, Pune. Chief Guest Dr Ashish the Inaugural ceremony Pathology ICAR-Indian This event was attended by Paturkar, Honorable Vice were conducted by Dr Veterinary Research more than 400 participants. Chancellor, MAFSU assured Sujit Kulkarni (Executive Mr Ramesh Chander Khatri, for the full support to Member, PFI). Institute, Izatnagar, Bareilly President PFI welcomes all Poultry Farming community. National Symposium was presented on the topic of the members. PFI in recent He emphasized on good chaired by Dr Vijay Makhija Antimicrobial Resistance years has conducted AGMs documentation practices, (Vice President, West and Poultry Myths vs outside the HQ (Gurgaon). maintenance of records Zone, PFI). The topics of Reality. He suggested the Earlier the venue was at poultry farms, Good symposium were selected poultry farmer community Hyderabad & this year it Biosecurity measures, safe keeping in mind the key to consider the aspects is in Pune. This reflects egg & broiler production. challenges & priorities of of Health plan with the attending veterinarian, the PAN India presence of Guest of Honour Professor Poultry Sector in India. using antimicrobial agents PFI. He shared that we are Dr P. K. Shukla, Dean, The symposium provided only on prescription of committed towards fulfilling Post Graduate Studies, opportunity to participants Veterinarian, complying the Government of India Mathura Veterinary for exchanging ideas, with the recommended vision of doubling farmers College (DUVASU) thoughts through Q&A withdrawal periods, income by 2022, in order applauded the efforts session. maintaining all the to achieve this, we need of PFI for contributing Dr Anand Khandwekar, laboratory test support from policy-makers. towards awareness of (Biotechnologist) presented Time &again the issues of poultry protein andtimely on the topic of ‘NSP records,keeping adequate size of cages (for housing communicating the issues Analysis of Raw materials records of all medicines of birds) is surfaced. of Poultry farmers with of Indian Subcontinent & used &informing the Poultry Farmers provide the policy makers. He Gut Health.’The diversity of veterinarian of recurrent best infrastructure to birds encouraged the PFI to keep Indian feed raw materials disease problems. & ensuretheir optimum continuous dialogue with provide opportunities for Mr Pradeep Lokhande, health & wellbeing. Mr policy makers. poultry farmers to consider Founder of www. Ranpal Dhanda General Mr Vasanth Kumar, alternate raw materials & to ruralrelations.com gave Secretary presented President, Maharashtra optimize feed cost. an enlightening talk on the full year report of Poultry Welfare Association Mr Ashish, Assistant Vice ‘Rural India - Insights & activities highlighting the welcomed PFI members at President of ICRA Limited, Trends.’ He emphasized on participation of PFI at the Pune and called for a close presented on the topic importance of education to Research Council of MAFSU, collaboration between ‘Outlook for Indian Poultry the rural masses with a well- meeting with delegation national associations & state Sector.’ Indian Poultry planned communication from International Trade associations. Industry is projected to strategy, this will enable the Council, US Egg & Chicken emergence of consumerism Professor Ajit Ranade growth at CAGR (period and creation of new market Council, Protein for All (Associate Dean, Shirwal 2017-2022) of 10-12 % driven Seminars, World Egg Day Veterinary College), by increased in per capita in rural India. Poultry activities, representation Mr Harish Garware consumption & growth is products such asbroiler to government on various (IPEMA), Mr Milind processed chicken. chicken and eggs can important matters. Mr Ricky Limaye (Knowledge Day Dr Ajay Deshpande, address the challenges of Thaper, Treasurer presented Committee Chairman), Mr (Director, Sidhivinayak malnutrition, among rural the balance sheet, which O.P. Singh (HuvePharma), Breeding Farm) presented masses. Poultry community was approved by the house. Mr Deepak Khosla (Ventri on the topic of ‘Impact of should reach out to rural Mr Harpal Dhanda Biologicals), Dr D. K. Housing System on Broiler masses through continuous presented an exciting Dey and Dr P.G. Phalke Breeders.’ He shared his educative programs presentation on the (INFAH), Mr Raghavan experiences of working with leveraging novel channels. topic experience tale of Sampatkumar (CLFMA), cage system of housing and The presentations of all the environmentally controlled Mr Vijay Sardana (Advisor, emphasized on the benefits speakers were very well sheds. The attendees PFI) shared their views. of Productivity, Profitability, appreciated by participants. 26 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 26 07/09/18 9:38:42 PM September 2018 • POULTRY FORTUNE • 27

PF SEPTEMBER 2018 issued.indd 27 07/09/18 9:38:43 PM NEWS

The speakers were S.B. Ramaiah felicitated with mementoes by PFI Executive Committee Celebrates members. Daughter’s Panel discussion and an Wedding open forum was chaired by Dr Dinesh Bhosale. Shri Hyderabad: Mr S.B. Ramaiah, Managing Director, Ramesh Chander Khatri, SSA Hatcheries Pvt Ltd, Dr P. K. Shukla, Mr Deepak Celebrated the marriage of Khosla, Mr Milind Limaye, his younger daughter Ms Mr Vijay Sardana, Mr Harish Chinmayee with Mr Srinivas Garware, Mr Vasanth Kumar Rao, son of Mr Murali and Dr Vijay Makhijawere Maganti on September the panelists. This session 2, 2018 in Hyderabad. witnessed lot of interactions Poultry Fortune wishes the wherein delegates queries married couple a happy and were addressed. prosperous life. Monthly Average Egg Prices all over India and Prevailing Prices at Various Production Centres (PC) and Consumption Centres (CC) - Source: NECC For August 2018 Name of the Zones Month Average Price in Rs Ahmedabad 383 Ajmer 327 Banglore (CC) 367 Chennai (CC) 392 Chittoor 385 Delhi (CC) 346 East Godavari 348 Hyderabad 336 Mumbai (CC) 391 Mysore 373 Nagapur 312 Namakkal 383 Pune 364 Punjab 326 Vijayawada 348 Vizag 356 West Godavari 348 Warangal 340

Prevailing Prices Name of the Zones Month Average Price in Rs Allahabad (CC) 363 Barwala 325 Bhopal 351 Hospet 332 Indore 347 Jabalpur 350 Kanpur (CC) 376 Kolkata (CC) 384 Luknow (CC) 395 Raipur 340 Varanasi (CC) 382

28 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 28 07/09/18 9:38:45 PM September 2018 • POULTRY FORTUNE • 29

PF SEPTEMBER 2018 issued.indd 29 07/09/18 9:38:46 PM NEWS

generates about 543 tons of manure which is used for 6 Myths about Poultry Production organic farming. Four poultry experts bust six myths about poultry production MYTH 3: Chickens are so huge and grow so fast they MYTH 1: Chickens are all diseases. But the name oversight. can barely stand up. drugged up. has stayed around: growth “I see this myth repeated “A picture’s worth a promoters. That’s not the This may be the greatest in stories in the press quite thousand words,” said reason that they’re fed to myth about poultry, often,” Glisson said, “that Dr Kate Barger of Cobb- chickens, but it is one of the according to the U.S. Poultry farmers are indiscriminately Vantress as she showed results; it protects chickens & Egg Association’s John using antibiotics. That’s not two photos – one of a 1957 Glisson, and it is wrong on from infection and keeps even possible, because the them healthy which makes broiler and the other from a several counts. He provided farmers don’t even have the 2012 genetic line. myth-busting facts about them grow faster,” he said. antibiotics. Kate Barger is director of each misunderstanding of It is a myth to say that “Farmers don’t own the World Animal Welfare, Cobb antibiotic use in poultry. chickens are fed huge chickens, and they don’t Vantress John Glisson is vice president quantities of antibiotics make decisions about feeds “The first thing that of research, U.S. Poultry & and that this is fueling and medications given to most people notice is the Egg Association the increase in antibiotic the flocks. 60 percent of the difference in the girth or the resistance in human chickens in India are owned “The poultry company width on the breast of the pathogens. by integration companies, veterinarian is the one who two birds,” she said, noting The often-cited statistic that and the companies make makes the decisions about that the modern broiler how to treat the birds, the 80 percent of the antibiotics the decision about whether used are in livestock and produces much more meat. use of antibiotics, what kind antibiotics will be used in poultry can be misleading, “But I also want to draw and for how long.” – Dr John the flocks. Glisson said. That your attention to the size of Glisson “The poultry company percentage is based on sales the feet of these birds and veterinarian is the one who It is a myth to say that and overlooks the number the thickness of the legs,” makes the decisions about chickens are fed antibiotics of animals to which the she said, with the modern how to treat the birds, the just to make them grow antibiotics are administered. broiler’s legs and feet being use of antibiotics, what faster. Food-production animals significantly more robust to kind, and for how long,” It is misleading to call greatly outnumber people, support the added weight. Glisson said. antibiotics “growth so the usage of antibiotics in “In selecting for traits promoters,” something animals can be expected to MYTH 2: Poultry litter is a specifically related to animal which fosters be of a greater total volume. waste product, and poultry wellbeing or animal welfare, farms are a major source of misunderstanding of how “The other thing to somebody is literally picking pollution. they work in poultry, Dr remember is that at least up the birds and physically Glisson explained. The role 40 percent, maybe higher, “Poultry litter is not a waste examining them for these of antibiotics – their mode of the antibiotics used product,” said Jennifer traits. It is something that of action – is to keep poultry in chickens are not used Rhodes. “The manure that happens every single day on healthy. in humans. Use of these comes out of our chicken our pedigree farms.” “A lot of the so-called antibiotics in chickens has houses is locally produced, Technology similar to an x growth-promoting no effect on antibiotic organic fertilizer. People ray is used to examine the antibiotics on the market resistance that we see in forget that organic farmers formation of the tibia of the today were licensed by human pathogens,” he said. can use it to grow their bird and asses the structural FDA in the 1950s, 1960s and While most poultry crops. We use it on our integrity and remove any 1970s, and nobody knew companies are already farm to grow our corn. It is birds that might have how they worked. The compliant with new federal certainly not a waste of a difficulty in walking later on only thing that could be guidelines on antibiotic valuable resource.” due to a defect in their bone measured is they made the usage in the Food and Jennifer Rhodes is extension growth. chickens grow faster, and Drug Administration (FDA) educator for Agricultural Barger continued: “While they did. They still do. Veterinary Feed Directive, and Natural Resources, the birds are bigger, we “Now we know how the the guidance in the directive University of Maryland want them to be able to antibiotics work. The way becomes mandatory next Extension, Queen Anne’s stand and walk. This type that antibiotics make year. County of technology and this type chickens grow faster is that It is a myth to say that Any company that grows of selection allows us to do they prevent diseases of farmers give antibiotics 80,000 broilers per flock, or that so that those broilers the intestinal tract, bacterial to their flocks with no half-a-million birds per year, can have a good life. 30 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 30 07/09/18 9:38:47 PM September 2018 • POULTRY FORTUNE • 31

PF SEPTEMBER 2018 issued.indd 31 07/09/18 9:38:49 PM NEWS

“We use technology that “Genetics is not the end Foods as U.S. Poultry and Egg allows us to examine and all savior for the poultry “The concept that the Association and the National select for cardiovascular industry,” said Dr Barger. poultry industry is going Chicken Council, as well fitness. This is similar to “The progress being to just ramrod things as government agencies what you might find at the achieved in the growth, through and not take into such as the Food and Drug hospital or the doctor’s livability and health consideration innovative Administration.” office. It measures the of poultry is due to a new technologies, “The poultry industry wants pulse rate and the oxygen combination of genetics, new ways to do things, to get better and improve saturation of the birds.” management, nutrition and continuous improvement, I the way it operates,” MYTH 4: Chickens are given the environment in which believe, is clearly a myth and Daugherty said, noting that hormones to make them the birds are grown. should be busted,” she said. the biggest poultry industry grow rapidly to large sizes. “These improvements Not only are farmers improvements are ahead in No hormones are added or include the contribution continually applying the future. administered to poultry, Dr of the farmers who care new technologies and “Do we have ways to Barger said. The addition of for the birds on a daily management techniques improve? You bet. But I hormones is prohibited by basis making sure the on their farms, leading think the poultry industry environmental control government regulation, and poultry integrators such as in itself in conjunction with and management of costs poultry producers do not Tyson Foods, Perdue Farms, our industry partners, our every single day, 24 hours use any hormones. Foster Farms and Sanderson universities, our folks like a day, is optimal. That’s “First, added hormones Farms, have very large you, our farmers, we’re going to allow them to are illegal,” she explained.” research programs that are moving forward.” have better efficiency and Secondly, I don’t know looking at better ways to “The concept that the precision in growth as what would happen if you address food safety, the poultry industry is going to well as to achieve those actually did put hormones wellbeing of poultry and not take into consideration performance indicators like in a chicken. Furthermore, flock management. They innovative new technologies, feed conversion and lower it doesn’t make sense. also work on finding better new ways to do things, mortality. Yesterday, we saw a house ways to address these continuous improvement, with 20,000 chickens in it. “It is worth noting that things through research is clearly a myth and should You’d have to pick up each currently there is no genetic and cooperation with be busted.” – Dr Christine one of those chickens, twice modification or genetic trade associations such Daugherty. a day, to inject each one to engineering in broiler make them grow. genetics. The progress in Interface Pharmaceuticals Pvt Ltd “Not only would the growth, livability and health process injecting hormones is being achieved with WANTED in poultry represent added traditional genetic selection. Interface Pharmaceuticals Pvt Ltd – in 20th year of its cost, anytime you pick up We use molecular genetics establishment under expansion programme require a chicken,” she added, to better understand the following staff: “it’s a potentially stressful DNA of the birds than moment for the bird and was possible in the past, AREA MANAGER: East, West, South, Nort would likely hurt flock but we’re not modifying Person(s) having 9 – 10 years’ experience and ready performance. the DNA or the genetic components of those to accept challenges should only apply. “As an industry, we want to birds,” she added. do things the right way and SALES EXECUTIVE: Chandigarh / Karnal / Ludhi- we want to make progress MYTH 6: Everything the ana, Nammkal, Bangalore, Hyderabad, the right way. That means poultry industry does is done the right way. East & West Godavari (Rajahmundry/Vijayawada), being in compliance with Mahboobnagar, Navsari, Saurastra Region (Gujarat), government regulations It would be a myth to say Saharanpur (U.P.), Gorakhpur (U.P.) and not doing things that that the poultry industry are illegal. It doesn’t make does everything perfectly, Person having 3 – 4 years’ experience in his area logical sense to give poultry said Christine Daugherty will be preferred. Salary and perks better than any hormones; it would cost a lot of Tyson Foods, because multi-national company. Persons having interest in of money, and nobody wants it is constantly evolving challenges should only apply. to go to jail over raising and improving its poultry chickens,” she said. production practices and Interface Pharmaceuticals Pvt Ltd MYTH 5: Improvements in execution. A4, First Floor, Mayapuri Industrial Area, Phase 1, the growth, livability and Christine Daugherty is vice (On Goverment Warehouse Road),New Delhi - 110 064. Phone: +91 11 4004 7455, 4004 7655 health of chicken are solely president of sustainable Email: [email protected] the result of genetics. food production, Tyson 32 • POULTRY FORTUNE • September 2018

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PF SEPTEMBER 2018 issued.indd 33 07/09/18 9:38:52 PM RESERVE YOUR SEAT www.poultryindia.co.in/knowledge-day/

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September 2018 • POULTRY FORTUNE • 35

PF SEPTEMBER 2018 issued.indd 35 07/09/18 9:38:56 PM SPECIAL FEATURE Poultry CEOs Forum brings Industry Stakeholders together Poultry Issues Discussed; Poultry Fortune presents 24 prestigious National Awards

Panalists - from left: B. Samara Simha Reddy, M.Damodhar Reddy, C.Suresh Rayudu, K.G.Anand, Dr M. R. Reddy, Dr D.K.Dey, P. S.Nandakumar, M.R.I Magdum, Dr G. Ranjith Reddy and M.A. Nazeer. Hyderabad: The sixth edition of 9, 2018 which was organized common platform and discussing Poultry CEOs Forum India and PF by Poultry Fortune, the national on the present status and future Awards 2018 was held in Hotel English monthly published from prospects of the industry in the Taj Deccan, Hyderabad on August Hyderabad, India. country. While the CEOs Forum with the theme “How the Stakeholders should Work to Meet the Challenges in Indian Poultry?” was addressed by five stalwarts and experts with presentations on various aspects of poultry industry, the Poultry Fortune Awards 2018, national awards to recognize and appreciate the organizations and individuals for their outstanding Dr G. Ranjith Reddy, President, performance, excellence and Suresh Rayudu Chitturi, Telangana Poultry Breeders contribution to the profession Vice Chairman, International Association and to the development of Indian Egg Commission (IEC) poultry industry were presented to the winners. Poultry Fortune presented awards for different categories of poultry industry. Nine expert panalists took part in the Panel Discussion held on different issues of the industry. Poultry Fortune Silver Jubilee Celebration was a part of it with cake cutting held on this occassion. Poultry Fortune is organizing Poultry Dr D. K. Dey, President, Indian CEOs Forum & PF Awards function Federation of Animal Health since 2013 bringing all segments M.A. Nazeer, Convener, Poultry Companies (INFAH) of Indian poultry industry on to a CEOs Forum India 2018

36 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 36 07/09/18 9:39:09 PM SPECIAL FEATURE Speakers of Poultry CEOs Forum India 2018

Startupreneurs Forum. ffHe is the “Vice Chairman of International Egg Commission (IEC)” for next 2 years. Also he is the only 2nd Indian to be awarded this position. ffIn August 2016, he has been awarded as “Best CEO in Poultry Award 2016” during the event Poultry CEOs Forum India & PF Awards 2016. ffSuresh Rayudu is an avid traveler and his hobbies extend to photography and reading. C. Suresh Rayudu, Dr M. R. Reddy, “Status & Prospects of Layer “Antibiotics Issues in Poultry” Industry in India” Dr M. R. Reddy, Principal Scientist, Mr C. Suresh Rayudu, Vice Chairman, IVRI spoke on “Antibiotics Issues IEC & Managing Director, Srinivasa in Poultry”. Dr Reddy has a Farms Pvt Ltd spoke on ‘Status Veterinary degree (BVSc & AH) & Prospects of Layer Industry in from AP Agricultural University, Tirupati, Masters degree in Avian India’. Suresh Rayudu was born Diseases from IVRI, Izatnagar and and brought up in Hyderabad. Doctoral degree (Avian Health) Suresh holds a Bachelor’s Degree from the University of Melbourne, in Computer Science Engineering Victoria, Australia. He is a certified from R.V. College of Engineering, Member of Australian College Bangalore, and a MBA from of Veterinary Scientists (MACVS) Goizueta Business School, Emory in Poultry Health. Prior to joining University, Atlanta, U.S.A. In ICAR, he worked as Veterinary addition, he constantly sharpens Sushanta Dey, “Disruptive Surgeon in AP State Animal his learning curve by doing short Things Happening in Poultry and Husbandry Department. He has stints in top B- Schools like Indian ways to tackle the Same!” 25 years experience in Poultry School of Business (ISB) and disease diagnosis and research. Harvard Business School (HBS). He His research interests include has the distinction of successfully Mr Sushanta Dey, Director Sales, surveillance of Mycoplasmal completing ‘The President’s Kemin Industries South Asia Pvt infections, Infectious bronchitis, Programme in Leadership’ from Ltd spoke on “Disruptive Things Infectious laryngotracheitis, Harvard Business School. He holds Happening in Poultry and ways to Chicken anemia, Marek’s Disease strong analytical base and flair tackle the Same!.” He is an IIML and eradication of ALVs from for innovative thinking that gives graduate in General Management pureline chickens and molecular him where withal to pursue new and has also done management detection of poultry pathogens. opportunities. degree in international trade from He has been engaged in contract IIFT. He is serving animal production research, consultancy, training and ffHe was the Chair of sector from last 21 years in various contract diagnostic services to the Confederation of Indian Industry capacities. He is quite passionate poultry industry. Established wide (CII), AP State Council, for two about developing and grooming prevalence of M gallisepticum, consecutive years 2014-15 and leaders for our industry in various M synoviae and variant strains 2015-16. roles. He has worked closely with of IBV in India through contract research projects funded by Zoetis ffHe is presently Co-Chairman multiple customer organizations in and MSD. He conducted training of CII, Southern Regional past. September 2018 • POULTRY FORTUNE • 37

PF SEPTEMBER 2018 issued.indd 37 07/09/18 9:39:21 PM SPECIAL FEATURE

programmes on “poultry health named CP Mechatronics Co. Ltd He has published 173 research management and disease control” focusing on equipment installation. papers in peer reviewed national to industry personnel. He and his At that time, his company and international journals of high co-authors have published 35 completed contract projects of 12 impact factor, presented 34 invited research papers, 50 technical factories for CP. talks in national and international papers and he is the author of conferences besides authoring 10 two books. He is the faculty of books. IVRI and guided 4 PhD and 6 Dr Raju guided 4 Ph.D students M.V.Sc students. He is the founder and 9 M.V.Sc students. General Secretary of Association of Avian Health Professionals Dr Raju delivered special assignments like member, expert (AAHP). He is the expert member panel on poultry feed specifications of several institute and national of Bureau of Indian Standards, committees on poultry health and Govt. of India and Indian Council welfare issues. Delivered guest of Agricultural Research. lectures on poultry health topics in several national and international Dr M.V.L.N. Raju served various conferences and industry technical professional societies like Indian meetings. Poultry Science Association, Animal Nutrition Society of India Dr M.V.L.N. Raju, etc., as part of which he organized “Cage Rearing of Chicken: the IPSACON 2012, which was Production Vs Welfare Issues” attended by more than 400 delegates from India and abroad, Dr M.V.L.N. Raju, spoke on “Cage served as the Editor for Indian J. Rearing of Chicken: Production Vs of Animal Nutrition, Karnal for 3 Welfare Issues.” Dr Raju has 17 years and acted as the Treasurer, years of experience as Scientist AP (Hyderabad) Chapter of IPSA in ICAR and is currently working for a decade. as Principal scientist (Poultry Nutrition) at ICAR-Directorate of Poultry Research, Rajendranagar, Panel Discussion Hyderabad, India. Wang Guorong, “Grinding Dr Raju obtained his bachelor’s Below are the points discussed: and Pelletizing Technology for and Master’s degree in Veterinary Science from Andhra Pradesh How to achieve Prime Poultry Feed Production” Agricultural University and doctoral Minister’s Slogan of Doubling Farmers’ Income by 2020? Mr Wang Guorong, Chairman, degree in Poultry Science from University of Agricultural Sciences, How the Poultry Industry can Guangzhou Tinder Industry Co. Plan & Work to Perceive it? Ltd spoke on “Grinding and Bangalore, India. Pelletizing Technology for Poultry Broiler Sector Expanding His research interests include Rapidly ! Is it going to Help the Feed Production.” He was born in mycotoxins and other feed toxins, Farmers & the Stakeholders to November 1963 in Ningxia, China gut health, amino acid nutrition, Get Going with Reasonable and graduated from Lanzhou broiler breeder nutrition and Margins ? University of Technology. Now he feed additives for enhancing lives with his family in Guangzhou, performance of chicken. He Welfare Concerns of Poultry Guangdong, China. handled several research projects Sector in India. Stakeholders sanctioned by ICAR and other Point of View. His major (specialization) subject agencies like DST, DBT etc. Role of CEOs in ensuring is Mechanical Design and Dr Raju received several awards better future and development Manufacturing and he distributed of Poultry industry in India. to work in Lingnan Machinery in recognition of his research factory that is a military enterprise achievements like Best Poster Layer Farmers constantly complaining of stocking of after graduated in 1987. He started Award in World’s Poultry Congress 1996, New Delhi; WPSA travel Eggs and Lower Prices. How to learn feed mill machinery in that grant; IPSA Kerala chapter award to Overcome this Issue? factory. In 1990, he resigned and for poultry nutrition (5 times), worked in a deceleration machine Importance of Branding & Dr C.K. Rao Endowment Award, Marketing of Egg & Broiler factory in Guangzhou for three Dabur Ayurvet Award, Reviewer years. In 1993, Wang resigned Products. Need of Enhancing Excellence Award, University Gold their Per Capita Consumption. and established his own company Medals etc. 38 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 38 07/09/18 9:39:27 PM SPECIAL FEATURE

Sponsors of Poultry CEOs Forum Glimpses of Poultry Fortune Silver Jubilee Celebration

Y FO LTR RT U UN India & PF Awards 2018 O E P

Poultry Fortune conveyed its profound thanks and gratitude to Srinivasa 25 Farms Pvt Ltd; Venkateshwara Hatcheries Group; Kemin Industries South Asia Pvt Ltd; Guangzhou Tinder Industry Co. Ltd; Zydus Animal Health Limited; Everest Industries Ltd; Globion India Pvt Ltd; Virbac Animal Health India Pvt Ltd; SSV Growel Hatchery Pvt Ltd; Siddipet Poultry Eggs; Supreme Equipments Pvt Ltd and Jhabakh Auto Pvt Ltd for their kind support through sponsorship which has helped in organizing this event.

Title Sponsor

Diamond Sponsors

Gold Sponsors

Poultry Fortune celebrated Silver Jubilee of the publication on August 9, 2018 at Hyderabad coinciding Poultry CEOs Forum. Poultry Fortune Editor M.A. Nazeer expressed Silver Sponsors his gratitude to all those who helped him in the past over 25 years in developing Poultry Fortune with the best quality and standards. Seen in the above pictures are C. Jagapati Rao, M. Damodhar Reddy, Dr G. Ranjith Reddy, Dr K. Balaswamy, Dr Arun Atrey, K. G. Anand, C. Suresh Rayudu, M.R.I Magdum, G. Ramesh Babu and Satish Pasrija.

September 2018 • POULTRY FORTUNE • 39

PF SEPTEMBER 2018 issued.indd 39 07/09/18 9:39:53 PM SPECIAL FEATURE

Sitting from left : M.R.I Magdum, GM, VHPL, Bangalore; Srihari Reddy, Director, Lotus Farms; Dr G. Ranjith Reddy, MD, Rohini Minirals Pvt Ltd; M.Damodar Reddy, MD, Lotus Farms; Dr K.Balaswamy, Adviser, NECC; Satish Pasrija, MD, Virbac Animal Health India Pvt Ltd; Dr Arun Atrey, President & Head, Global Animal Health Business, Zydus Animal Health (Cadila); Dr D.K. Dey, CEO, Globion India Pvt Ltd; Shailendra Awasti, MD, Supreme Equipments Pvt Ltd; Mohan Gada, MD, SSV Growell Hatcheries India Pvt Ltd; Y. Hari Prasad, Business Unit Director, Zoetis India Ltd; Dr Dhirendra Kumar, Poultry Consultant, D.K. Consultations; N. Rajkumar, Sales Manager, Kemin Industries South Asia Pvt Ltd. Standing from left: Dr M.Ramakoti Reddy, Principal Scientists, IVRI; C. Suresh Rayudu, MD, Srinivasa Farms Pvt Ltd; Surekha Venugopal, Managing Partner, SV Marketing; Qazi Abdul Vajid Juned, COO, Abis Exports (I) Pvt Ltd; S.Balasubramanian, GM-Integration Division, VHPL, Hyderabad; G. Shivakumar, Partner, Siddipet Poultry Eggs; Mohd. Asif Ahmed, Partner, Siddipet Poultry Eggs; M.Velangan Reddy, Proprietor, JMJ Poultry Farms; B. Samhara Simha Reddy, Proprietor, Sri Venkateshwara Poultry Farms; P. Subramani, MD, RPS Farms & Exports Pvt Ltd; Rahul Chopra, Sr Vice President & Business Unit Head-Roofing, Everest Industries Ltd and M.A. Nazeer, Convener, Poultry CEOs Forum.

40 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 40 07/09/18 9:40:05 PM SPECIAL FEATURE

Sitting from left : M.R.I Magdum, GM, VHPL, Bangalore; Srihari Reddy, Director, Lotus Farms; Dr G. Ranjith Reddy, MD, Rohini Minirals Pvt Ltd; M.Damodar Reddy, MD, Lotus Farms; Dr K.Balaswamy, Adviser, NECC; Satish Pasrija, MD, Virbac Animal Health India Pvt Ltd; Dr Arun Atrey, President & Head, Global Animal Health Business, Zydus Animal Health (Cadila); Dr D.K. Dey, CEO, Globion India Pvt Ltd; Shailendra Awasti, MD, Supreme Equipments Pvt Ltd; Mohan Gada, MD, SSV Growell Hatcheries India Pvt Ltd; Y. Hari Prasad, Business Unit Director, Zoetis India Ltd; Dr Dhirendra Kumar, Poultry Consultant, D.K. Consultations; N. Rajkumar, Sales Manager, Kemin Industries South Asia Pvt Ltd. Standing from left: Dr M.Ramakoti Reddy, Principal Scientists, IVRI; C. Suresh Rayudu, MD, Srinivasa Farms Pvt Ltd; Surekha Venugopal, Managing Partner, SV Marketing; Qazi Abdul Vajid Juned, COO, Abis Exports (I) Pvt Ltd; S.Balasubramanian, GM-Integration Division, VHPL, Hyderabad; G. Shivakumar, Partner, Siddipet Poultry Eggs; Mohd. Asif Ahmed, Partner, Siddipet Poultry Eggs; M.Velangan Reddy, Proprietor, JMJ Poultry Farms; B. Samhara Simha Reddy, Proprietor, Sri Venkateshwara Poultry Farms; P. Subramani, MD, RPS Farms & Exports Pvt Ltd; Rahul Chopra, Sr Vice President & Business Unit Head-Roofing, Everest Industries Ltd and M.A. Nazeer, Convener, Poultry CEOs Forum.

September 2018 • POULTRY FORTUNE • 41

PF SEPTEMBER 2018 issued.indd 41 07/09/18 9:40:14 PM SPECIAL FEATURE

Satish Pasrija, Managing Director, Virbac Animal Health India Pvt Ltd honoured with “Life Time Achievement Award 2018”

and pathologies (Poultry, Ruminants, Aquaculture, Sheep and companion animals). Annual Turnover Virbac India’s sale in 2017 was Rs 630 crores. Its sales in poultry was close to Rs 100 crores. Future Plans It has plans to bring new innovative Satish Pasrija, Managing Director, Virbac Animal Health India Pvt Ltd receiving technologies, products and services Poultry Fortune Life Time Achievement Award 2018 from for poultry farmers of India. TPBA President, Dr G. Ranjith Reddy and IEC Chairman, C. Suresh Rayudu. Turning Point in Career K. G. Anand, General Manager, VHPL and M.A.Nazeer are also seen. When Virbac acquired Animal Health business of Glaxo, as Virbac Mr Satish Pasrija, Managing Director, Got promoted in1986. Since then Virbac Animal Health India Pvt Ltd he worked in various capacities received Life Time Achievement like ABM, Product Manager, Zonal Award 2018 at PF Awards 2018 Sales Manager, Marketing Manager, When Virbac acquired gala evening held in Hyderabad on General Marketing Manager and Animal Health business August 9, 2018. Senior General Manager. He became of Glaxo, as Virbac is Head of Animal Health business of the exclusive Veterinary Mr Satish Pasrija was born and brought Glaxo in1998. Glaxo divested its Company, this acquisition up in Punjab, Graduated in Biology Animal Health business to Virbac in opened many new Science, attended management opportunities for growth course in IIM, and has grown through and contribution to animal various cadres of highly professional health industry. multinational organisations. He played important role in creating is the exclusive Veterinary Company, animal health organisation INFAH, this acquisition opened many and has been in its management new opportunities for growth and committee since its inception. He was contribution to animal health industry. the Founder President of INFAH. Motivation to perform well Satish Pasrija is working as Managing Mr Satish Pasrija said “I believe Director of Virbac since its inception in that if anybody wants to excel in his India. Virbac is the 8th largest Animal professional life and wants to rise, then Health Company in the world. he should choose a profession which Pasrija started career as a Veterinary Satish Pasrija replying to the Award he likes. In case he is unable to choose Representative in Glaxo in 1980. the profession which he likes, then he must like the profession what he has. I 2006, and he became Managing always liked working for the welfare of Director of Virbac India. Since then farmers through veterinarians.” Love what you do and business of Virbac India has been Success will be yours’. consistently growing, Business has Message to the Industry Poultry industry provides grown five times in the last eleven Pasrija advised fellow farmers and food, nutrition and years. stakeholders ‘to Love what you do employment to billions of Virbac provides highly specialized and Success will be yours’. Poultry people in the world. Be industry provides food, nutrition and proud to be a part of it. feed supplements, treatment products and services for majority of species employment to billions of people in the world. Be proud to be a part of it.’ 42 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 42 07/09/18 9:40:35 PM SPECIAL FEATURE

Dr Arun Atrey, President & Head, Global Animal Health Business, Cadila HealthCare Ltd receives “Best CEO in Poultry Industry Award 2018”

in India, Middle East and Africa for 2015 by a very creditable News Publication Animal Pharm, UK .In a rare recognition, Zydus Animal Health became the first such company to win the same Award in 2016 as well. The company also received the best Poultry Company in India Award in 2010 (IPJA) & 2014 (Poultry Fortune). ZydusAH received the Best Pharma Company Award in 2016 (IPJA). Dr Arun Atrey is an active member of Dr Arun Atrey, President & Head, Global Animal Health Business, Cadila various Animal Health Industry bodies. HealthCare Ltd receiving Best CEO in Poultry Industry Award 2018 from He has been the Past President (2015- Dr G. Ranjith Reddy and K. G. Anand. C. Suresh Rayudu and M.A.Nazeer 2017) of INFAH (Indian Federation of are also seen. Animal Health Companies) which is the most prestigious Industry association of Animal health companies representing Dr Arun Atrey, President & Head, 2007, the company became 100% around 85% of the country’s animal Global Animal Health Business, subsidiary of Zydus Cadila. health business. INFAH is affiliated Cadila HealthCare Ltd received In 2016, Zydus further expanded its to Brussels based HFA (Health for Best CEO in Poultry Industry Award business by acquiring select brands Animals) world’s leading association 2018 at PF Awards Function held in and a state of the art manufacturing of Animal Health companies. Hyderabad on August 9, 2018. plant from Zoetis India Ltd (formerly He is also the Chairman of The known as Pfizer). With this acquisition Dr Arun Atrey is currently the President Therapeutic Sub Committee, INFAH. & Head - Global Animal Health He has handled many assignments on Business of Cadila Healthcare Limited behalf of AH Industry in order to bring (Zydus Group) - one of the leading about overall improvement in Disease Global Pharma companies of India. Surveillance, Bio-security, AMR, Cadila Health Care is one of the Imports and many other wide ranging fastest growing Generic companies in technical and commercial issues. USA. His services have been recognized A veterinarian (BVSc & AH, 1981) and by Institutions and the Industry, alike. a management Graduate (MBA 1983, He is on the advisory board of the Gold Medalist), he worked in FMCG management institutes. He has been Industry before Joining Animal Health a regular speaker at Industry CEOs’ Industry in 1985. Forum as well as management In 1986, he became the Marketing institutes. Manager & Head-Marketing of Cadila Best decisions that benefitted the Veterinary. He was the youngest ever company and customers executive to occupy such a position. Since his taking over the business has Dr Arun Atrey replying to the Award I have been fortunate to do many grown multifold through organic as successful acquisitions and marketing well as inorganic mode. Zydus has become one of the biggest tie ups which have played a very Atrey became SBU Head in 1995 & animal health companies in India. (Contnd. on page 45) COO & Whole-time Director of Zydus Zydus also has collaborataion with Agrovet Ltd, a subsidiary of Cadila Phibro Animal Health, USA for Healthcare Ltd in 1999. marketing its poultry vaccines in India. As a business leader, I In order to consolidate and gain a Under his leadership, Zydus Cadila believe CEO’s primary role critical mass, the company entered into has introduced the highest numbers of a joint-venture with Ambalal Sarabhai first to the market veterinary products is to create Values for all Enterprises Ltd, another leading player in the country. its stakeholder - Promoters, in the Veterinary Industry in 2000. He Recognizing its overall performance Customers and society as was appointed its first COO. He was in bringing new products to the Indian a whole. Without this there promoted as Director-Operations in 2003 market as well as other innovative would be no real growth. and the Managing Director in 2006. initiatives, Zydus has been rated as After acquiring the stakes of ASE in the best Animal Health Company September 2018 • POULTRY FORTUNE • 43

PF SEPTEMBER 2018 issued.indd 43 07/09/18 9:41:51 PM SPECIAL FEATURE

M.R.I Magdum, General Manager, VHPL, Bangalore Zone receives “Best Executive with Long Service Award 2018” work and excellent support and trust from the top management that helped us to perform and improve the sales which was around Rs 400 crores to the present Rs 8,000 plus crores turnover,” stated Mr M.R.I Magdum. Business Turnover The group turnover is Rs 8,000 crores with more than 80% market share in layer and broiler markets. Magdum’s contributions to VHPL M.R.I. Magdum, General Manager, VHPL, Bangalore Zone receiving “Live and grown with the company over Best Executive with Long Service Award 2018 from Dr G. Ranjith Reddy and the past 40 years, the management’s C. Suresh Rayudu. K.G.Anand and M.A.Nazeer are also seen. trust and understanding of my strengths has been gracefully keeping me challenged with ever expanding Mr M.R.I. Magdum, General care of Broiler integration operations stream of responsibilities and tasks,” Manager, VHPL, Bangalore Zone in western region for group companies said Mr Magdum. received Best Executive with Long and Venkys range of chicken products Service Award 2018 at PF Awards in the Eastern region of India. Future Plans 2018 gala evening held in Hyderabad The zone under him also has VHPL Group would be working on August 9, 2018. large commercial broiler breeding towards improving Indian poultry and Mr M.R.I Magdum was born in 1946 in operations and chicken processing status of poultry farmers and trust the vision of Dr B.V. Rao holds good even a village Kudachi of Belgaum district of unit with matching broiler integration in future. It was his dream to see India Karnataka. He completed graduation operation supplying chicken to vide as number one on the world poultry in Science and joined Poultry industry range of clients including KFC, Pizza map not only in numbers, but also in in the year 1966 with Green Oaks of quality. And quality is a never ending Pune. In the year 1969 he joined with process, one strives to achieve. He Mr R. K. Puri of Quality Farms (Hyline had a vision inclusive of Indian small Parent Farm) in production and was farmers and our strategy would always picked up by Dr B.V. Rao in the year keep them a part of our growth. 1980 and joined VHPL. With more than 52 years of experience in poultry, Message to the industry Magdum can humbly be claimed to Mr Magdum advised the industry be one of the oldest hands in poultry that “Indian poultry industry has industry in India having interacted with grown tremendously over the years the doyens of Indian poultry industry. and it is the need of the hour for the Mr Magdum worked in Broiler as well industry to continuously align with the changing consumer requirements and as Layer Parent Farms and Hatchery environmental concerns to maintain at Pune and Hyderabad. He has the growth momentum.” thorough exposure to breeding and commercial farming of Layer and M.R.I. Magdum replying to the Broiler at all levels. He became the Award General Manager for the 3 lakhs it is complete team work bird commercial layer farm started in Hut, Mc Donald’s, Nandos, Burger and excellent support Hyderabad for VHPL in 1994. king etc. to name a few and supplies and trust from the top Taken over the Bangalore zonal further processed chicken products management that helped us operation as the Head in 1996 and under the brand name of Venkys to supervises the units in Tamilnadu, institutions as well as retail market. to perform and improve the Kerala, Karnataka, part of Andhra sales which was around Rs Success rate of the companies he Pradesh having Broiler Parents, Grand served in 400 crores to the present Rs Parents and Layer Parent units with 8,000 plus crores turnover. matching feed milling and other “Never have been better. I should infrastructure. Further, he is also taking insist here that it is complete team 44 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 44 07/09/18 9:42:23 PM SPECIAL FEATURE

Rohini Minerals Pvt Ltd wins “Best Poultry Feed Miller Award 2018” quality feed, excellent performance, cost effective and also due to after sales service. The company stands by its main motto “QUALITY IS OUR COMMITMENT”. The company owned number of feed plants at different locations and have five leased out plants. Presently it is producing and selling around 15,000 tonnes of feed in the states of Telangana, Andhra Dr G. Ranjith Reddy, MD, Rohini Minerals Pvt Ltd & Selvan Kannan, Head of Strategy Pradesh, parts of Maharashtra, and Business Development, Noveltech Feeds Pvt Ltd receiving Best Poultry Feed Miller Karnataka, Chattigarh and Karnataka. Award 2018 from K.G. Anand and Nandkumar. M.A.Nazeer is also seen. It is planning to expand its business throughout India in the coming years. Dr G. Ranjith Reddy, MD, Rohini studies, they worked for some reputed Its marketing network spread through Minerals Pvt Ltd received Best Poultry companies. Having gained sufficient south India. Feed Miller Award 2018 at PF experience in poultry field and having Awards Function held in Hyderabad developed good relations with most on August 9, 2018. of broiler and layer farmers, and Rohini Minerals Pvt Ltd, a company broiler breeders these doctors have registered with The Registrar of started diversified businesses dealing Companies, Hyderabad, Andhra with Broiler Breeding, Commercial Pradesh is floated by Dr G.Ranjith Broilers, trading of poultry medicine Reddy and Dr A. Thirupathi Reddy, with and poultry feed production. the main objective of manufacturing The company increased its production quality and cost effective poultry and from the financial year 2007-08 cattle feed. Both the promoters are onwards due to increase in the qualified post graduate and graduate demand of its product. The increase Dr G. Ranjith Reddy replying to veterinarians. After completing their in the demand is mainly due to the the Award (Contn. from page 43) significant role in the growth of our Dr Atrey’s contributions business. Zydus AH has an impressive track • Zydus entered into 50:50 Joint record of introducing highest number Zydus AH has an impressive ventures with Ambalal Sarabhai (more than 20) of first to the market track record of introducing Enterprises (ASE) for its Animal products in the country. In 90s, ZAH was highest number (more than Health business in 2000, which we the first animal health company in India eventually acquired in 2007. to put up its own dedicated probiotic 20) of first to the market • During the year 2016, ZAH plant. Along with other Industry products in the country. acquired part business from Zoetis colleagues they very successfully In 90s, ZAH was the first India Ltd and further consolidated spearheaded the campaign to lift animal health company its portfolio and market share in ban on the importation of the Poultry in India to put up its own India. It has also acquired a state of Vaccines which were so critical for dedicated probiotic plant. the art manufacturing plant based the security and growth of poultry at Haridwar, Uttarakhand (India) Industry. As a President of INFAH in from Zoetis. the past as well as the Chairman of Veterinary Student (Mr Veterinarian) • Zydus AH has successful business the Sub-Committee on Therapeutics title in the college. Got the opportunity alliance with Phibro Ltd, USA (earlier and Disinfectants at INFAH, Dr Arun to head a national company at a very Abic Ltd) since 1997 to market their Atrey and the team have been able to young age of 28 years. Could play poultry vaccines in India. put forth Industry’s view point on the a significant role in the formation of Role of a CEO in a company misconceptions created due to AMR INFAH. at all national platforms while they Advise to fellow stakeholders As a business leader, I believe CEO’s continue to promote judicious use of One should not resort to any shortcuts primary role is to create Values for all Antimicrobials. its stakeholder - Promoters, Customers for making short-term gains, instead and society as a whole. Without this Milestones in career need to follow the ethics and values there would be no real growth, stated Dr Arun Atrey was Gold Medallist that we are supposed to offer to all our Dr Arun Atrey. and University topper in MBA. Best stakeholders, he stated. September 2018 • POULTRY FORTUNE • 45

PF SEPTEMBER 2018 issued.indd 45 07/09/18 9:42:32 PM SPECIAL FEATURE

Globion India Pvt Ltd gets “Best Poultry Healthcare Products Manufacturer Award 2018” Government of India. Globion is also engaged in many futuristic product developments by aligning with many local and international Research Institutions. The future of biotechnological application in Poultry industry will be towards prevention and disease

Dr D. K. Dey, CEO, Globion India Pvt Ltd receiving Best Poultry Poultry industry globally Healthcare Products Manufacturer Award 2018 from Dr G. Ranjith Reddy has become the most and C. Suresh Rayudu. M.A.Nazeer is also seen. formidable source of Food Basket ensuring Food Dr D. K. Dey, CEO, Globion India Pvt Feed Additives for Veterinary and Security of World. However Ltd received Best Poultry Healthcare Poultry use. All vaccines are marketed globalization of this industry Products Manufacturer Award 2018 under the brand “GlobiVac”. at PF Awards Function held in has also thrown challenges Poultry industry globally has become to each major Poultry Hyderabad on August 9, 2018. the most formidable source of Food Globion India Pvt Ltd was incorporated Basket ensuring Food Security of Producing Country with in October 2006. Globion India, a World. However globalization of this respect to control emerging Suguna Holdings Group Company, industry has also thrown challenges to and re-emerging diseases. is located in Hyderabad, a city of each major Poultry Producing Country One of the best tools to Poultry Strategic importance at with respect to control emerging and offer this and ensuring genome valley, Biotech Park, Phase re-emerging diseases. One of the best Food safety is Research and III, has commissioned a state-of-the- tools to offer this and ensuring Food Solution driven vaccination art Vaccine manufacturing facility complying with WHO-GMP, ISO: and disease control. 9001, ISO 14001 and OHSAS: 180001. Globion produces a basket of Poultry Vaccines and Medicines, diagnosis using molecular biology and development of novel vaccines. Poultry industry has always felt that Globion recognizes the there is a qualitative and quantitative need of Research and gap between demand and supply of Development and is vaccines and animal health products. committed to invest in Globion will fill this gap by ensuring this segment heavily. Its continuous development and delivery R & D unit has already of world class vaccines and animal received recognition by health products, said Dr D. K. Dey, Department of Science Dr D. K. Dey replying to the Award CEO, Globion India Ltd. and Industrial Research, Complementing the operations with Ministry of Science & safety is Research and Solution driven value added products in therapeutic Technology, Government vaccination and disease control. and nutritional sectors the company of India. Globion is also Globion recognizes the need of offers unique eco-friendly solutions for engaged in many futuristic Research and Development and is Aquaculture, Poultry and large animal product developments by committed to invest in this segment business segments and globally aligning with many local heavily. Its R & D unit has already accepted unique concepts to make and international Research received recognition by Department the package complete for animal Institutions. of Science and Industrial Research, health industry in domestic and global Ministry of Science & Technology, markets. 46 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 46 07/09/18 9:42:39 PM SPECIAL FEATURE

Lotus Farms, Bangalore receives “Best Broiler Integrator Award 2018” Commitment to Deliver Consistent Quality Product was Key to Lotus Farms Continued Growth.

University, Hyderabad, he joined as a rural credit officer in Syndicate Bank. With his exposure to poultry industry in the bank he visualized the potentiality of the industry and decided to become an entrepreneur. To continue he was associated with CBR Hatcheries Pvt Ltd, Hyderabad and in turn established Crystal Hatcheries Private Limited at Hyderabad and also simultaneously Lotus Farms at Bangalore. M. Damodar Reddy, M. Srihari Reddy and Arun Madhav Reddy receiving Mr Damodar teamed up with another Best Broiler Integrator Award 2018 from Dr G. Ranjith Reddy & C. Suresh entrepreneur, Mr C. Srinivasa Rao Rayudu. M.A.Nazeer is also seen. to set up a commercial broiler unit Sri Lotus Chick Foods Private Limited that subsequently got converted into Mr M. Damodar Reddy and M. Srihari chicken to various hotels, restaurants a breeding farm. He also promoted Reddy received Best Broiler Integrator and their own retail chain Lotus Fresh a distribution firm Crystal Agencies Award 2018 at PF Awards 2018 Chicken. Later the firm started its own with Mr Syed Azeem for distribution of gala evening held in Hyderabad on retail shops which would sell the chilled poultry medicines and feed additives. August 9, 2018. chicken. The firm identified that, to He is well versed in poultry Lotus Farms was incorporated in the further strengthen the productivity management and other allied activities year 1991 at Bangalore. Its partners of the broiler breeder it needed to including forward and backward Mr M. Damodar Reddy and Mr M. invest more into infrastructure and integration. He has also served as the Srihari Reddy realized the potential hence established an automated President of Andhra Pradesh Poultry of having Broiler breeding activity in environmentally controlled Breeders Association. the state of Karnataka and started facility for 110,000 breeders in About M. Srihari Reddy with 6,000 broiler breeder birds in Vengalammanahalli. a leased farm with core objective of Mr M. Srihari Reddy was born in producing quality hatching eggs to Nellore of Andhra Pradesh in 1966. meet the demand in Eastern regions He took the challenge of establishing of India. broiler breeding activity at Bangalore. With its brand name established in He was the architect behind Lotus hatching eggs industry and increased Farms for the growth in reaching demand from their customers, Lotus from 6,000 to 410,000 breeding expanded breeder birds size to capacity in a totally new place and 18,000 in leased facilities. In 1995 environment. His learning skills and the firm built its first own breeder devotion are the prime reasons for this facility in Kolar for 30,000 birds and success story. He served as President further expanded it to 90,000 birds for Karnataka Poultry Farmers & M. Damodar Reddy replying to Breeders Association. in 1996. In the year 2000, the firm the Award established another own breeding facility in Madappanahalli with a capacity of 90,000 breeders. In 2001 At present Lotus Farms in a year the firm built its own hatchery and At present Lotus Farms in operates with about 410,000 breeders a year operates with about started rearing commercial broilers in in lay and grows about 18 million integration model. The firm continued 410,000 breeders in lay broilers and delivers about 6 million and grows about 18 million its expansion spree by establishing broilers to various shops across another own facility for 120,000 broilers and delivers about Bangalore. Commitment to deliver a breeders in Idaguru. consistent quality product was key to 6 million broilers to various The firm also started to market its Lotus farms continued growth. shops across Bangalore. commercial broiler birds under the Commitment to deliver a brand Lotus chicken where it supplied About M. Damodar Reddy consistent quality product live birds to shops and wholesalers. Mr Damodar Reddy was born in Nellore was key to Lotus farms In the year 2013 the firm started a of Andhra Pradesh in the year 1956. continued growth. processing facility with a capacity After graduating in B.Sc (Agriculture) of 1000 birds/hour to supply chilled from Andhra Pradesh Agricultural September 2018 • POULTRY FORTUNE • 47

PF SEPTEMBER 2018 issued.indd 47 07/09/18 9:42:43 PM SPECIAL FEATURE

Y. Hari Prasad, Director-PBU, Zoetis India Ltd receives “Best Marketing Man in Poultry Award 2018”

business and supportiveness towards his colleagues and this has helped me successfully design and execute the current business model for Zoetis by colleague engagement and people development. This belief of mine also coincides with one of our core beliefs that “Our colleagues make the Difference”, said Mr Y. Hari Prasad. Replying to a question on the role of a Marketing Man in a company and in poultry industry in a positive Y. Hari Prasad, Director - PBU, Zoetis India Ltd receiving Best Marketing perspective, the highly knowledgeable Man in Poultry Award 2018 from Dr G. Ranjith Reddy and C. Suresh and talented Mr Hari Prasad said, “In Rayudu. M.A.Nazeer is also seen. my view, marketing in the Indian Poultry Industry should aim at “Upbringing the market to global standards, bridging Mr Y. Hari Prasad, Director - PBU, by Zoetis Global Poultry Team for the gap in the portfolio for better Zoetis India Ltd received Best being “Customer Obsessed”. The customer experience and striving to Marketing Man in Poultry Award companies Hari Prasad served were in set India as a benchmark in the global 2018 at PF Awards Function held in top positions like Virbac (GSK) – India poultry industry“. Run it like you own it, Hyderabad on August 9, 2018. No-1, Zoetis Global No-1 & No 1 and you can make all the difference.” Mr Y. Hari Prasad graduated with MNC in India. He is able to build up remarkable Bachelors in Electronics from Customer Relationship, Organizational growth in his career through Osmania University and a Masters in Alignment and Implementation at a maintaining punctuality, high integrity, Physical Oceanography from Andhra market level, and Execution Rigor have staying honest, committedness and University. He started his career in this been the pillars of Mr Hari Prasad’s open to learn. field on 1st February 1988 as a Sales success. He had an opportunity to He encouraged empowerment of his Representative with Glaxo Animal work with many colleagues in the last team and letting them learn while Health. Later on, he moved on to 29 years of service in Pfizer/Zoetis, doing. He always keeps a high level Pfizer Animal Health on December and he had learnt a lot working with of peer relationship and believes in 26, 1989 and ever since, it has been a all of them. “Walk the Talk”. part of his professional and personal The annual turnover of Zoetis is life. Determination coupled with hard reported to be of $5.3 Billion in 2017. work has helped him gain experience Future plans for Zoetis in many roles and has given him national and international recognition. We want to establish Zoetis as the leader in the market with commitment Over the course of his career, the to customers and offer them class following events stand out to him -- leading experiences. Best Veterinary Service Officer in India in 1990, Senior Most Member of Pfizer About best practices implemented in Poultry Team, the successful launch his profession as a marketing man, of Coxistac, moving to marketing in Hari Said: 1. Listen more and Speak 1999; and holding multifaceted roles less; 2. Learning never stops 3. Stay such as Zonal Sales Manager, Business humble in your achievements. Dev & Field Force Effectiveness, and Y. Hari Prasad replying to the National Sales Manager. In the year Award 2010, he received an opportunity to Upbringing the market to work as a Marketing Director-Poultry Motivation and Inspiration Team for Asia Pacific region, based Mr Sunil Madhok was a great source global standards, bridging in Shanghai. In 2012, Hari Prasad of motivation and inspiration for me the gap in the portfolio for got an opportunity to come back in my career. His teachings always better customer experience home to work as a Business Unit resonate in my mind – Each & every and striving to set India as Director – India (Poultry & Companion action has an impact on the team – a benchmark in the global Animal Business). In 2014, he always think & act so that you always poultry industry was honoured with the Employee create positive impact by your actions. Generating Greatness (EGG) Award I admire his commitment towards 48 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 48 07/09/18 9:42:48 PM SPECIAL FEATURE

Supreme Equipments Pvt Ltd awarded with “Best Poultry Equipment & Automation Award 2018” Stop Solution for poultry farmers. The contribution of the company has always been appreciated by the poultry segment. The company has also been recently awarded the “Nashik Manufacturing Leadership Award 2017”. Also, the company’s Automatic Pan Feeding system has been recognized as the Best in India by some of its esteemed clients. Supreme was also the pioneers in Shailendra Awasthi, MD, Supreme Equipments Pvt Ltd & his wife Mrs Shilpi Awasthi introducing their Turbo Chick Feeder which has now been recognized as receiving Best Poultry Equipment & Automation Award 2018 from G. Ramesh Babu, one of the best-selling chick feeder in Dr G. Ranjith Reddy and M.R.I. Magdum. M.A.Nazeer is also seen. the industry. Both the feeding systems mentioned above have proved to be Mr Shailendra Awasthi, MD, Supreme creative team believes in continuous the best in the industry in India with Equipments Pvt Ltd received Best improvement through innovation. the best FCR output without a doubt. Poultry Equipment & Automation Their un-tiring efforts in New Product “The journey of Supreme so far has Award 2018 at PF Awards 2018 Development has resulted into the most been a dream come true, and we are gala evening held in Hyderabad on advanced form of poultry equipments very sure that with the consistency and August 9, 2018. having unique features that enable dedication of our work, Supreme will Supreme Equipments Pvt Ltd highest degree of automation into soon become the World’s Top Most established in the year 2007 is one poultry business. Brand in poultry equipment segment,” of the largest manufacturers and said Mr Shailendra Awasthi. exporters of high quality Poultry Supreme has an annual turnover of Rs Cages, Equipments and EC House 65 crores with 70% domestic and 30% Systems. exports. The company implements Supreme has its headquarters practices like innovation, quality, located at Nashik in Maharashtra, customer support etc. India. As a most trusted brand in Shailendra said that his father has poultry industry with over a decade been the inspiration to him. His other of experience in the poultry industry activities are automobile equipments. with most advanced manufacturing They want to have warehouses and set up and widest range of products factories at multiple locations in future. makes Supreme ‘The Market Leader’ not only in India but also overseas. The company’s business is supported by a wide marketing and distribution Shailendra Awasthi replying to I believe that if anybody network in India as well as in more the Award along with his wife wants to excel in his than 20 countries across the globe Mrs Shilpi Awasthi professional life and wants having established a reputation for to rise, then he should strong customer support and high- choose a profession which quality products. The core purpose of this extensive exercise is to improve the efficiency he likes. In case he is unable “Highest Quality, Innovation and and ease of operations of poultry Customer Support are the key mantra to choose the profession farms. of the company’s way of working”, which he likes, then he must said Mr Shailendra Awasthi, Managing With such a dedication and a continual like the profession what he Director. thrust on excellence, Supreme have has. I always liked working Over these years, Supreme served been successful in building a strong for the welfare of farmer long-term bond of mutual trust with its customers with highest passion through veterinarians. and complete dedication. Supreme’s their customers across the globe, young, passionate and highly emerging as an undisputable One September 2018 • POULTRY FORTUNE • 49

PF SEPTEMBER 2018 issued.indd 49 07/09/18 9:42:54 PM SPECIAL FEATURE

B. Samara Simha Reddy, Proprietor, Sri Venkateshwara Poultry Farms wins “Best Young Entrepreneur Award 2018” the expansion of farm and made it to 500,000 laying capacity from 125,000. On May 10, 2012 I started selling my entire production by own without depending on trader and by sending a strong message to trader and has become successful in that. I always went with the quality and never compromised in it, and the process is continuing. B. Samara Simha Reddy, Proprietor, Sri Venkateshwara Poultry Farms He said he never compromised in receiving Best Young Entrepreneur Award 2018 from the quality of raw material used for S. Balasubramanian and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. feeding off birds and his aim is to keep the farm and the birds healthy. Mr B. Samara Simha Reddy, Proprietor, people will be in the world of business. Samara Simha Reddy has an annual Sri Venkateshwara Poultry Farms Money management is the main point Turnover of Rs 40 crores in the received Best Young Entrepreneur that I also learnt at that stage. Life business. Award 2018 at PF Awards Function became even more beautiful when Samara Simha says that Young held in Hyderabad on August 9, I got married to Anusha Reddy on Entrepreneurs should involve 2018. March 24, 2011. themselves in every aspects from It all started on 29 September 1995, farming to official works. You should with the blessing of his late father B. think that your poultry farm is an Madhusudhan Reddy, mother Savitha ‘industry’ and you are an ‘industrialist’. and sisters Bindu Reddy & Sindhu Take wise decisions and be patient he Reddy. Life went on happily under the added. guidance of most respected parents in He did the marketing of eggs through the society. After completing my SSC in pamphlets via newspapers explaining 2001 from “Vidya Dayini Model High the benefit of eggs to consumers and School” entered into intermediate also organized meetings with farmers level from ‘2003 - 2007’ and later did and explained them to do so and get my BE from Chaitanya Bharthi Institute benefited. of Technology and later did my MBA Besides poultry, he is into petroleum from Indian Institute of Planning & business (petrol bunk), Digital Management. While doing my MBA Photography and Liquor business. I started my own business of outdoor B. Samara Simha Reddy The first best practice I followed is advertising, said Mr B. Samara Simha replying to the Award the quality and hygiene in all aspects Reddy, Proprietor, Sri Venkateshwara and timely updation of the needs of Poultry Farms. His office is located at The entry into poultry farming activity the people working at the farm and Saidabad in Hyderabad. His farms are happened on October 1, 2011 after the organization, providing right situated at Annabowenpally Village, the sudden demise of my father on infrastructure, selling of my product Madgul mandal, Mahbubnagar 16 September 2011. Everything ‘eggs’ on my own without depending district on Nagarjuna Sagar Road. was new to me at that point of time, on traders, he stated. It is here my career went into self don’t even know how hens lay eggs The positive and best aspect in his earning, planning & management and the science behind it. But took it organization is that he never holds the started by also taking care of my as a challenge and went forward by stocks of eggs whatever the market father’s petrol pump business. facing many obstacles from bank, might be i.e whether its raising market Learned a lot at that point on how egg trader, with the zeal to show how actually the business runs and how the my father brought me up. Completed (Contd. on page 51) 50 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 50 07/09/18 9:42:59 PM SPECIAL FEATURE

Dr M. R. Reddy, Principal Scientist, IVRI receives “Best Poultry Scientist Award 2018”

research. His research interests include surveillance of Mycoplasmal infections, Infectious bronchitis, Infectious laryngotracheitis, Chicken anemia, Marek’s Disease and eradication of ALVs from pureline chickens and molecular detection of poultry pathogens. He has been engaged in contract research, consultancy, training and contract diagnostic services to the poultry industry. Dr M. R. Reddy, Principal Scientist, IVRI receives Best Poultry Scientist Established wide prevalence of Award 2018 from M.R.I Magdum and G.Ramesh Babu. M gallisepticum, M synoviae and variant strains of IBV in India through Dr M. R. Reddy, Principal Scientist, State Animal Husbandry Department. contract research projects funded IVRI received Best Poultry Scientist by Zoetis and MSD. He conducted Dr M.R. Reddy has 25 years experience Award 2018 at PF Awards Function training programs on “poultry health in poultry disease diagnosis and held in Hyderabad on August 9, management and disease control” 2018. to industry personnel. He and his co- Dr Maddula Ramakoti Reddy is authors have published 35 research Principal Scientist at Avian Diseases papers, 50 technical papers and he Laboratory, Indian Veterinary is the author of two books. He is the Research Institute, Izatnagar. He has faculty of IVRI and guided 4 Ph D and a Veterinary degree (BVSc & AH) from 6 MVSc students. He is the founder AP Agricultural University, Tirupati, General Secretary of Association of Masters degree in Avian Diseases from Avian Health Professionals (AAHP). IVRI, Izatnagar and Doctoral degree He is the expert member of several (Avian Health) from the University of institutes and national committees Melbourne, Victoria, Australia. He is a on poultry health and welfare issues. certified Member of Australian College He delivered guest lectures on poultry of Veterinary Scientists (MACVS) in Dr M. R. Reddy replying to the health topics in several national and Poultry Health. Prior to joining ICAR, Award international conferences and industry he worked as Veterinary Surgeon in AP technical meetings.

(Contn. from page 50) or decreasing. My moto is to clear the in our organization. My past is my being such a good business the pricing eggs on daily eggs from the farm. motivation for better tomorrow, he system is spoiling the market. A stable In my opinion it leads to the long added. rate has to be declared depending on with standing of the rate, customer Mine is a 2nd generation business. the market which can get decent profit confidence by a standard egg rate My parents taught me discipline and to farmers. We should stop alternate with out much fluctuations, which respect towards elders. I built the rates to NECC and aggressive indirectly benefits the industry. character of being self by my father marketing has to be done mostly in Turning Point in Career and because of all these aspects I am rural areas. Speaking about the turning point here today. My message to the farming community in his career, Samara Simha Reddy Message to stakeholders said, getting entire control on farming is that never compromise in the quality business with ‘zero’ experience and Poultry is a very good business and no of raw material used in feeding the taking it to the next level by doing such business has the opportunity to birds. As far as quality is concerned expansion and safeguarding the trust sell its manufactured product i.e ‘egg’ never go with the market, try to sell of people worked under my father by end of the day. My concern is that your product at premium rate. September 2018 • POULTRY FORTUNE • 51

PF SEPTEMBER 2018 issued.indd 51 07/09/18 9:43:05 PM SPECIAL FEATURE

S. Balasubramanian, GM - Integration, VHPL receives “Best Chicken Consumption Promotion Award 2018”

certify by various companies as quality and hygienic feed better for their Grandparents, breeders and broiler birds, he stated. 98% of the feed is used for captive consumption. The company has a turnover of Rs 6,000 crores. Future plans S. Balasubramanian, GM - Integration, VHPL & AIPDS receiving Talking about future plans, he said Best Chicken Consumption Promotion Award 2018 from ‘Our Moto is always to supply K.G. Anand, Dr G. Ranjith Reddy and M.A.Nazeer. quality feed.’ Besides feed, VH has other activities in poultry and other sectors such as AHP (animal health Mr S. Balasubramanian, GM- national and international awards. care products), bio security products, Integration, VHPLreceived Best VHPL has 25 Feed Plants in India Chicken Consumption Promotion biotech, aqua, human health care Venkateshwara Hatcheries poultry Award 2018 at PF Awards 2018 products, pet food & health care, egg feed plant is located at Chegunta gala evening held in Hyderabad on powder, FMCG, vaccines, equipment village, Medak district, Telangana. August 9, 2018. and feed supplements. They produce all flavours of poultry VHPL is providing facilities to the staff Venkateshwara Hatcheries Group was feed. VHPL has 25 feed plants across in the factory by providing safety established in 1971, when motivated India. The company has R&D lab in by late Mrs Uttaradevi Rao, the Pune and four zonal branches. Across equipment’s to respective work staffs, founder Chairman late Padmashree insurance or ESI coverage to all Dr B.V.Rao, fondly referred to as “The employees, staff accommodation and Father of the Indian poultry industry” monthly issue of health and cleaning in Pune, India. Today the group is kit. popularly known as “Venkys” the His Message world over. Mr Balasubramanian said that the With a unique combination of stakeholders should produce and expertise and experience and consume good quality products and supported by strategic collaborations, be honest to the industry. the company diversified its activities to include SPF eggs, chicken and egg processing, broiler and layer breeding, genetic research and poultry We proudly say that diseases diagnostic, poultry and feed S. Balasubramanian replying to good quality of feed and supplements, vaccine production, the Award it is No.1 in quality and bio-security products, poultry feed India they have own distribution team it will certify by various & equipment, poultry vaccines, in every district. companies as quality and nutritional healthcare products, soya bean extract and many more. Acceptance level hygienic feed better for their Grandparents, breeders Today it is the largest fully integrated 100 % quality ingredients are used poultry group in Asia. The VH group to produce the feed, so our farmers and broiler birds, he stated. today plays proud parent to a number are very much satisfied with our feed 98% of the feed is used for of reputed organizations under its products, said Mr S. Balasubramanian, captive consumption. The wide umbrella and successfully caters General Manager, VHPL Integration, company has a turnover of A.P & Telangana states. to poultry and its allied sectors. The Rs 6,000 crores. pioneering efforts of VH Group have We proudly say that good quality of been well rewarded with several feed and it is No.1 in quality and it will 52 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 52 07/09/18 9:43:10 PM SPECIAL FEATURE

Qazi Abdul Vajid Juned, COO, Abis Exports gets “Best Manager in Production Award 2018” span of 25 years is something which one can always learn from and get inspired. Future Plans To be able to share my knowledge and experience gained over the years within the industry as also try to indigenise the key components and consumables required in the industry using emerging new technologies and nano material. Also to expand Qazi Abdul Vajid Juned, COO, Abis Exports, IB Group receiving my knowledge of process design Best Manager in Production Award 2018 from and engineering as well as reverse Wang Guorong and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. engineering to further reduce the cost of production while increasing the quality of the material being Mr Qazi Abdul Vajid Juned, COO, the global market, it was very essential manufactured”, Mr Juned told. Abis Exports received Best Manager to correct our basics. IB Group produces Poultry Feed, in Production Award 2018 at PF Visiting several manufacturing Cattle Feed, Fish Feed, Shrimp Feed, Awards Function held in Hyderabad companies, discussing with the Soya Oil Extraction, Rice Bran Oil on August 9, 2018. Production personal, understanding Extraction, Soya & RB oil Refinery Mr Qazi Abdul Vajid Juned was born the need for an efficient and user and Boiler Farming. Juned looks into on March 15, 1976. He completed B. friendly Plant Design layout as well Production, Technical, Designing, Tech in Mechanical Engineering from as proper flow of Raw Material to Project Planning and Implementation. JRN University in 2012. He lives with Finished Goods only would help me Satisfaction level of his services his Mother, Wife, Daughter and 2 build a world class manufacturing As far as my understanding goes, Sons. He started his Career in 1999 in the satisfaction level of my Employer Poultry Industry and currently working as well as the acceptance level of my as COO in IB Group (Abis Exports (I) Customers is above average. This is Pvt Ltd), Rajnandgaon, Chattisgarh. also due to the fact that the projects Earlier he worked in Suguna Food get implemented in the scheduled Industry, Hinganghat, Wardha District, time without cost over runs. This has Maharashtra. been possible due to personal rapport Success rate of the companies/ at both Employer as well as Vendor organizations you worked in levels. “With the total support, backing and Special appreciation from employer trust of my Management, I have been able to increase the production During the erection of Fish Food capacity of the Group from 4000 tons Manufacturing Plant, due to the to 600,000 per annum in a span of mistake of the Erection Contractors, just a decade. The cost of production the structure supplied by an MNC Qazi Abdul Vajid Juned company got damaged. Through my per ton is nearly minimum in the replying to the Award entire industry and thereby increases personal intervention and discussion with the top management of the MNC, in profitability to the Group,” said Mr facility in India, was the realization Qazi Juned. I not only got the entire structure and the challenge which I accepted replaced instead of repaired but no Turning Point wholeheartedly, he stated. extra cost was levied to my Company. The year 2009 and my first foreign Motivation to perform well My management was very happy with country visit to China can be said to Working with the top management it, said Juned. be the turning point in my career. of IB Group, especially the MD Mr By developing spares and consumables In fact it can also be said to be the Bahadur Ali, who is my defacto of Pellet Mills, especially Rollers and eye opener to me as looking at the mentor always motivates me to excel dies indigenously, I have been able to huge manufacturing setups in various and surpass boundaries. The Never save lots of foreign exchange of my companies in China, made me realize say Die attitude and the tremendous company, he added. that we were nothing in compared to growth achieved by him in a short them and that in order to compete in (Contd. on page 54) September 2018 • POULTRY FORTUNE • 53

PF SEPTEMBER 2018 issued.indd 53 07/09/18 9:43:13 PM SPECIAL FEATURE

Gimatex Industries Pvt Ltd gets “Best Value Added Poultry Products Manufacturer Award 2018”

India still lacks behind in ensuring the prosperity of people connected to its chain. It fails to extract full value of its by-products. GIMA BIOTECH with its superior technology and a clear focused approach, hopes to solve this problem Vision & Mission: • It is the mission of GIMA BIOTECH to capture the full value out of the Pravin Fating, Vice President, Gimatex Industries Pvt Ltd receiving Cotton and its related products by Best Value Added Poultry Products Manufacturer Award 2018 from providing the most technological from M.R.I Magdum and G. Ramesh Babu. M.A.Nazeer is also seen. advanced systems & by delivering outstanding value to all the Mr Pravin Fating, Vice President, to our Ginning unit which generates stakeholders. Gimatex Industries Pvt Ltd received the white cotton seeds required for Best Value Added Poultry Products making the Degossypolised cotton Manufacturer Award 2018 at PF seed meal & top quality refined cotton Awards 2018 gala evening held in seed oil. Using the most innovative and Hyderabad on August 9, 2018. unique technology, GIMA BIOTECH Gima Cotton Seed Biotechnology aims at delivering quality products (Gima Biotech) is a division of made out of Cotton By-Product i.e. Gimatex Industries, which is an Cotton Seed. integrated player in textiles right Cotton has long been known as from Ginning, Spinning, Weaving to natures unique feed for animals in Processing. Our units are located in addition to a highly versatile fiber the cotton growing belts of India i.e. for clothing, home furnishings and Vidarbha & Gujarat which ensures industrial use. It is one of the most quality selection of its raw materials. important commercial crops of India The group is currently run by 6th and is the single largest natural source Pravin Fating replying to the generation of textile entrepreneur of fibre. It plays a dominant role in Award who moved from Bikaner, Rajasthan its agrarian and industrial economy to Hinganghat, Maharashtra to setup as the backbone of textile industry, • Our aim is to manufacture best the textile unit. A highly dynamic which consumes 65% of the country’s quality raw materials for cattle, management, supported by a strong total fibre produced. Thus, cotton skilled workforce of 5000 people, our production plays a vital role in Indian poultry and aqua feed products group has become a strong player in economy, providing employment & like high protein cotton seed meal the market and a name to reckon with. job opportunities for more than 100 and cotton seed hulls. Gima Biotech is a diversification into million people. • Our vision is to be recognized as scientific cotton seed processing and In spite of achieving the feat of being leading contributor to the welfare refining of oil. This unit is an extension the 2nd largest producer of cotton, & optimism of Cotton community.

(Contn. from page 53) Performance comparisons was appreciative of the hard work, design and engineering, which has Though a person cannot say he has suggestions, ideas put forth by me resulted in my adopting to new Project achieved his satisfaction level, I can and are totally assured of my ability to Management Strategies and Planning, achieve the targets once set. state that I have always strived to give thereby reducing the implementation my best to the company to whom I With continuous upgradation and am responsible. Being a workaholic, I opening of new plants and projects cycle and ensuring professional and always worked for more than 15 hours across India, there has been a vast quality work, delivered on time, he a day and even my management increase in my scope of deliverables, stated. 54 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 54 07/09/18 9:43:20 PM SPECIAL FEATURE

N. Rajkumar, Sales Manager, Kemin Industries wins “Best Sales & Customer Service in Poultry Award 2018”

and started focusing more on customer value added services and Kemin was able to provide all the support which helped him to grow in sales. He got promoted as Sales Manager in 2016 and received two times President retreat winner award in Kemin in 2016 and 2018. Mr Rajkumar says that with the help of Kemin, he is able to provide many value added services to his customers like N. Rajkumar, Sales Manager, Kemin Industries along with his wife fundamentals in feed milling training, receiving Best Sales & Customer Service in Poultry Award 2018 from Intestinal health management training M. Damodar Reddy and P.S.Nandakumar. M.A.Nazeer is also seen. and Seasonal management training to Broiler integration supervisors, also Mr N. Rajkumar, Sales Manager, how to maintain relationship”. In the breeder management, importance Kemin Industries received Best year 2009 Rajkumar got promoted of immunity, laboratory services like Sales & Customer Service in Poultry as Area Sales Manager and in 2011 lab put up and lab audit. Sometimes Award 2018 at PF Awards 2018 once again he was promoted as Key he conducts customer sales training program and safety training. He always gala evening held in Hyderabad on Account Manager, during that time tries to understand customer problems August 9, 2018. he developed multi-level contacts, and will try to provide customized Rajkumar was born on 10 sometimes if a customer is having any service to the customers. Always I November 1986 in Lingagiri Village, emergency requirement of vaccine or take the decision by keeping customer Chennaraopet mandal, Warangal medicine he used to carry medicines in my heart. This was possible only district, Telangana. He is based in and vaccines on his two-wheeler also. because of Kemin support, he stated. Hyderabad. His parents belong to He was in Ventri Biologicals till 2012. His experience on poultry agriculture family. He studied SSC in Rajkumar’s second job started with 2001 from ZPSS School, Sooripally, Kemin Industries South Asia Pvt Ltd as In the modern poultry, all the genetic companies are focusing more on Intermediate in 2003 from Govt Junior a TSM for AP and Telangana in broiler research and developing their breed College, Narsampet and Graduation division. His first boss in Kemin was Genetic Potential (GP) and they are from Lal Bahadur College, Warangal. Mr Dhananjaya from Bangalore, who He did his B.Sc in poultry science and improving the GP every year. As the was the toper of University and got GP is increasing the challenges on Gold Medal in Poultry Science in the immunity and disease prevalence is year 2006. more. Also, to get maximum GP of After completing graduation he got the breed, we need to balance all job opportunity through his college the critical amino acids, minerals, campus selection and got Professional fatty acids, vitamins, and also natural Sales Representative job in Ventri immune boosters. When we balance Biologicals, a company of VHPL both nutrition and immunity the Group. Mr Sharath Babu was the productivity will be better. Another Zonal Manger for Ventri Biologicals, side, disease prevalence is also Hyderabad and he had given Mr more because of production stress, Rajkumar the first break through the so protect the diseases. We need to first job in Ventri Biologicals. focus on best nutrition, best immunity Qazi Abdul Vajid Juned practice, best vaccination and best His first Manager was Dr Rajendra B. replying to the Award biosecurity. All the 4 parameters Pawar who helped him to learn basic are equally important and need to things in sales, and after that r was implement the best practice, he stated. Mr Sunil Sharma, Manager taught taught him actual Kemin culture and him “how to develop relationship and importance of customer satisfaction, (Contd. on page 59) September 2018 • POULTRY FORTUNE • 55

PF SEPTEMBER 2018 issued.indd 55 07/09/18 9:43:25 PM SPECIAL FEATURE

Dr K. Balaswamy, Advisor, NECC gets “Best Egg Consumption Promotion Award 2018”

Day, Veterinarians Day, Diabetic Day etc occasions. He recommends people to celebrate birthdays of all poultry people by distributing boiled eggs in their neighbouring schools, colleges, hospitals, hostels, orphanages etc. Simultaneously prizes were distributed to participants in adult education institutions, high schools and colleges after conducting elocution, essay writing and quiz competitions on Dr K. Balaswamy, Advisor, NECC receiving importance of eggs. Finding his Best Egg Consumption Promotion Award 2018 from works intresting, late Dr B. V. Rao M. Damodar Reddy and P.S.Nandakumar. M.A.Nazeer is also seen. visited Karimnagar in April 1991 to felicitate Dr Balaswamy even in hot Dr K. Balaswamy, Advisor, NECC N.T Rama Rao, Chandra Babu Naidu, summer. A big function was organized received Best Egg Consumption Kiran Kumar Reddy, many ministers, honouring about 60 persons who Promotion Award 2018 at PF Awards Mps, MLAs, ZP Chairmen and MPPS rendered valuable services to Function held in Hyderabad on etc. poultry. Programmes organized August 9, 2018. Whomsoever he met they cleared were supported with attendance of Locally Dr K. Balaswamy affectionately their doubts. Mostly the questions local press persons who covered in called as “Gudla Doctor”. He never were spontaneous, controversial and newspapers and volumes of press went for publicity for eggs till the day most challenging. He was making cuttings and heaps of photo albums late Dr Padmasri B. V. Rao raised clear that eggs are pure vegetarian; amuse everybody in his drawing room. slogans as ‘Khavo Khavo, Anda egg is only food after mother’s milk as On November 14, 2007, late Khavo’; ‘Himmath Ke liye, Thakat President of India Dr Abdul Kalam Ke liye Anda Khavo.’ He went along happened to visit Karimnagar to with him in procession. In February address his own Lead India Program 1982, in a college at Kodad there attended by 35,000 students from was a meeting with students to explain 600 schools where pamphlets on about the importance of egg in food. egg promotion were distributed by Incidentally the head of the institution Dr Balaswamy. Then Dr Kalam called was a poultry farmer and he managed Dr Balaswamy on to the dias and to gather children. impressed upon him to continue his Children were laughing initially but mission on creation of awareness on when Dr Balaswamy started his speech eggs very rich nutritionally. they kept quite silently and started That day Dr Balaswamy took a decision hearing with interest. That was the to start National Egg and Chicken beginning. Till now there were around Promotion Council (NECPC) which 3,500 meetings he held in most of has completed a decade of service. the mandals of A.P and Telangana. Dr K. Balaswamy replying to NECPC has its credit of publishing The targeted audiences were Doctors, the Award every year a calendar and a diary Lions club members, Rotarians, since 2008 with an intention to make Engineering College, Home Science College, Agricultural College, Medical equal and as it is. In these campains people awake every day with an egg. College students, Hospital patients, posters were presented, hoardings, With a beginning of 10,000 calendars Hostel students and Anganwadi newspaper advts, brochures and it has tripled to 30,000 liven. teachers. He did not leave even leaflets were distributed and promoted He was also responsible for G.O gatherings at Collectorates, Political in most of districts of the state on all 303 of 25.09.2009 for distribution of meetings, Election campaigns etc. He auspicious occasions like Nutrition eggs in 29,000 villages and 75,000 also had an opportunity to meet Prime Week celebration, NECC Formation Anganwadies and reaches 6400,000 Minister V.P Singh, Chief Ministers like Day, World Health Day, World Egg beneficiaries every day. 56 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 56 07/09/18 9:43:30 PM SPECIAL FEATURE

Everest Industries Ltd receives “Best Poultry Housing Products Award 2018” hands-on experience in handling manufacturing, project management, technology transfer etc, and has experience of around 3 decades in a multi-cultural and international environment. Mr Rahul Chopra is a Senior Vice President & Business Head – Building Products (Roofing). He joined Everest in Sales in 1987 and is today an expert in rural marketing, market activation, brand building and managing a large Rahul Chopra, Sr. Vice President & Business Head – Building Products sales force and multiple products lines. (Roofing) receivingBest Poultry Housing Products Award 2018 from EIL has 8 manufacturing locations M. Damodar Reddy and P.S.Nandakumar. M.A.Nazeer is also seen. in India such as: 1. Bhagwanpur, Uttarakhand; 2. Kymore, Madhya Everest Industries Ltd received Best Everest Super comes in 3 different Pradesh; 3. Lakhmapur, Maharashtra; Poultry Housing Products Award 2018 colours. It has special water repellent 4. Kolkata, West Bengal; 5. Podanur, at PF Awards 2018 function held in properties, anti-fungal properties Tamil Nadu; 6. Somnathpur, Odisha; Hyderabad on August 9, 2018. and provides cooling indoors. This 7.Dahej, Gujarat; 8. Ranchi, In 1934 Everest Industries started its waterproof and colourful product is Jharkhand journey as India’s first manufacturer of a cost effective alternative to metal Sales & Distribution network in the Fibre Cement Roofing sheets. Over the roofing sheets. With increasing country last 8 decades, Everest has evolved to discretionary income and changing Everest Industries Ltd has 6000+ become a multi-product company and lifestyle, there has been an evident channel partners, with presence in a solution provider to its customers. shift of rural consumers towards more every state in the country. Its products Today, Everest offers new-age building premium Everest Super. are available in more than 100,000 products for walls, floors and ceilings villages and 600 cities in India and in addition to roofs. It offers complete also in many countries globally. Sales building solutions which have high team consists of 100+ sales force aesthetic value, are safe, durable spread all over the country. and enables rapid construction. The products are environment-friendly. Size of Market in Volume and Value Everest Pre-Engineered Buildings are AC sheet market size is close to 40 manufactured and built as per world- Lakh metric tonnes annually. Value- class design standards. Everest retains wise, it is approximately Rs 5,000 its leadership in Roofing market and crores. Overall roofing industry is now also offers rooftop Solar solutions valued at approximately Rs 42,000 and is committed to provide strength, crores. speed and safety. The Company has introduced modern Rahul Chopra replying to the products and solutions to meet the Award Everest Industries Ltd has contemporary requirements of the 6000+ channel partners, construction industry. The company’s building products and solutions are Key persons of the Company with presence in every state available in more than 100,000 Mr Manish Sanghi is the Managing in the country. Its products villages and 600 cities in India and Director with B.E (Mech) and are available in more than also in many countries globally. The PGDM(IIM-A). He joined the company 100,000 villages and 600 company has designed and erected in 2001 as a Marketing Director and cities in India and also in more than 2200 Pre-Engineered Steel has 30 years of experience in various many countries globally. Buildings across 275 cities in India. reputed organizations such as Castrol, Sales team consists of 100+ Everest Super is a premium coloured BHEL, Eicher and General Motors. sales force spread all over fibre cement roofing sheet, completely Mr Y. Srinivasa Rao is an Executive the country. developed with in-house R&D, to meet Director with B.Sc. Engg (Mech). He the needs of evolving rural consumer. is with the company since 1997 with September 2018 • POULTRY FORTUNE • 57

PF SEPTEMBER 2018 issued.indd 57 07/09/18 9:43:34 PM SPECIAL FEATURE

SV Marketing receives “Best Poultry Healthcare Products Distributor Award 2018” been a recipient of Best Sales Manager Award in the year 2000. It is noteworthy to mention that Mrs Surekha Venugopal is the brainchild of SV MARKETING. Having chosen this path based on inspiration derived from her idol Mrs Anuradha J. Desai, the honourable Chairperson of VH Group of companies. Mr K. Venugopal Rao has over three decades of experience in Business Mrs Surekha Venugopal and Venugopal, Partners, SV Marketing receiving Development having worked with Best Poultry Healthcare Products Distributor Award 2018 from reputed multi-national organizations K.G. Anand and Dr D.K. Dey. M.A.Nazeer is also seen. in the Energy Sector. Annual Turnover of SV Marketing is Rs SV Marketing, Hyderabad received India Ltd and BV Bio-Corp Hitech 10 to 12 crores. Best Healthcare Products Distributor Division. In 2015, SV Marketing was SV Marketing provides its employees Award 2018 at PF Awards 2018 appointed as the Super Distributors with Group Insurance as their staff gala evening held in Hyderabad on of VH Group of Companies for travels throughout on vehicles for August 9, 2018. Telangana Region. The Motto of SV supply and we provide education to SV Marketing is a prominent Marketing is customer focus approach the staff children for their welfare. Distributor of Poultry Vaccines and driven by prompt service. Turning Point The key promoters of the company are Feed Supplements Products in With the zeal and passion to work in Telangana Region. The Company Biologicals inspired me to start on my engages in the sales of Biologicals, own as an Enterpreneur and stated SV Feed Supplements and Biosentry Marketing which is the turning point of Products for poultry industry. SV my life, she said. Customers are the Marketing enjoys the privilege of being heart of our organisation and their appointed as “SUPER DISTRIBUTOR” request which is the top priority and for the products manufactured by we are differentiated in this industry Venkateshwara Hatcheries Group of for quality of service, she added. companies in the region. Surekha says there should be women The Company was established in empowerment in the sales field just August 2010 in a shared space like any other industry. I would also and godown with a single, small Mrs Surekha Venugopal like to quote few lines from a poem of refrigerator and has since grown replying to the Award Robert Frost – The Woods are lovely, exponentially at a CAGR of 45% P.A. dark and deep, but I have promises to Today, the company operates from Mrs Surekha Venugopal, Managing keep, and miles to go before I sleep. an office-cum-godown space of 500 Partner and Mr K. Venugopal Rao, sq yds with 4 deep freezers and huge Partner. bottle coolers and has initiated plans Mrs Surekha Venugopal is a veteran to set up a Cold Room Storage to In 2015, SV Marketing was in poultry industry having worked meet increasing customer demands. appointed as the Super with Kasila Farms Pvt Ltd, and AHP The Company started as a Distributor Distributors of VH Group of Manufacturing BV (Fort Dodge) with Companies for Telangana for Stanex Drugs and Chemicals a cumulative experience of 22 years Pvt Ltd which was soon followed by Region. The Motto of SV in this Industry segment. She is highly Marketing is customer focus Distributor agreements with Hester respected in the industry for being Pharmaceuticals, Pranav Bitek and approach driven by prompt the only woman working in Sales service. Venkateshwara Hatcheries for their (Veterinary) all over India and has divisions Ventri Biologicals, Venkys 58 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 58 07/09/18 9:43:39 PM SPECIAL FEATURE

Dr Dhirendra Kumar, Poultry Consultant wins “Best Technical Services Provider Award 2018” enthusiast and has been very active in motorsports since 2004, and has been driving car in extreme category off road rallying / racing. Future Plans He wants to start consultations and farm visits in neighboring countries through corporate houses and start his own range of poultry products in future. Message for professionals Dr Dhirendra Kumar, Poultry Consultant receiving Don’t run for money alone, keep Best Technical Services Provider Award 2018 from birds welfare first and always keep Dr D.K. Dey and K.G. Anand. M.A.Nazeer is also seen. learning. Select the best consultant and listen to him. Focus on breeding

Dr Dhirendra Kumar received Best belt. Technical Services Provider Award In mid July 1997 he left VHPL and 2018 at PF Awards 2018 gala started his own consultancy company evening held in Hyderabad on August “D.K. Consultations” for providing 9, 2018. services to poultry farmers guiding Dr Dhirendra Kumar was born in a them on various issues for maximizing village near Kanpur, UP. His father’s job their profit. in Indian Air force kept family moving Since 1997, D.K. Consultations is Lucknow, Tejpur - Assam, Pathankot, providing dedicated consultation Chennai and at last Bangalore. He did services to poultry farmers around his schooling from Kendriya Vidyalaya, Punjab, Haryana, Uttar Pradesh, Bihar, Hebbal, Bangalore. He did his B.V.Sc Orissa and a few around Bangalore. Dr Dhirendra Kumar replying to from Bangalore Veterinary College in the Award Bangalore in the year 1991. D.K. Consultations is providing and taking care of Salmonella issues, In 1991 he joined as Dy Sales farm visits for commercial broilers, also select market as all breeds / Manager for Utkal / Induss Feed in layers and breeding farms. It is also Bhubaneshwar / Kolkata looking after providing technical services to feed strains may not suit every environment whole of Orissa territory. In 1992 he millers and few pharmaceutical regionally /provide the best required joined Venkateshwara Hatcheries companies, and also doing talk show feed formulations and best additives Pvt Ltd (VHPL) at Chandigarh as and poultry workshops in various to birds and always bird health should Field Veterinary Officer looking after areas and training field staff. come first, stated Dr Dhirendra Kumar. technical services around Barwala Dr Dhirendra Kumar is a sports

(Contn. from page 55)

Role of a Sales Person skills, always talking straight, being model is Mr Ch. Gopal Reddy of Divi The secret of sales is that ‘do not try to honest, and maintaining integrity Enterprise, who is the best example for sell, but make the customer to buy by with internal customers and external valuing relationship, he said. adding value to their business’. Sales customers. I got motivation from people like B. V. is a science and sales is an art. Feel Turning point Rao, Jagapati Rao, my parents and it, practice it, and enjoy the success, When I realise the importance of one of my best friend to perform well he said. relationship in one of our internal in my career, he informed. One should Answering to a question about the training, am I DOING my best to believe in his relaation, believe in your best practices he is implementing in understand other person and how I profession and try to contribute to the his profession for development, he can exchange happiness with their good to the society. Life is gift of god. said, giving our best in the customer heart. And am I meeting excellence He wants to become a best player in services, updating our knowledge and in each of the relationship. My role the industry’s growth and brand. September 2018 • POULTRY FORTUNE • 59

PF SEPTEMBER 2018 issued.indd 59 07/09/18 9:43:43 PM SPECIAL FEATURE

Paruchuri Dharma Teja, Managing Director, Venkatrama Poultries receives “Best Corporate Layer Farmer Award 2018”

Mr Paruchuri Dharma Teja, Managing SAKKU Poultry in to SAKKU Group of to Andhra Pradesh Spinning Mills Director, Venkatrama Poultries of Companies. He added more feathers Association. Having travelled Sakku Group received Best Corporate in to his cap by making more leaders extensively over the last decade, he Layer Farmer Award 2018 at PF is more a personality than a person Awards 2018 gala evening held in and less a cosmopolitan but more Hyderabad on August 9, 2018. a connoisseur in doing the things in Mr Paruchuri Dharma Teja is Industrial his own style setting benchmarks and Production Engineer by education, carving a hallmark of excellence in the but a business man by heredity. He completed courses including foreign business. trade management, family business Achievements development program from Indian Numerous innovations has led to the School of Business and owners/ organization receiving various awards president management program from Harvard Business School. He turned • Best Poultry Farmer Award in the into an entrepreneur at a tender age year 2006 by Andhra Pradesh of 23 years when he quickly stepped Govt. Chief Minister into his father’s shoes and assumed • Best Poultry Farmer of India in the the role of a big business man in year 2010 by Poultry Journalists the vicinity and took the company to Paruchuri Dharma Teja new strides of two more new units of Association poultry. • Best Poultry Farmer of India in the in his business to lead the group. Producing 1.2 Billion Eggs a Year year 2015 by Poultry Journalists At present he is heading Asia’s Association He helped turn his father’s dream largest egg producing company and of “an egg to every Indian” in to a a renowned spinning mill providing • Largest Egg Producer of India big reality with SAKKU Poultry Farm employment to 4000 people belonging award from Ministry of Livestock, producing 1.2 billion eggs a year. to 5 different States and 2 nations. His Govt. of India in the year 2016. Venkatrama Poultries Pvt Ltd (VRPL), attitude of encouraging new leaders They use Bovans white layer breed. a BBB rated (by CRISIL) company in to the business made him achieve They have their own Hatchery. established in 1979 is one of the many devoted and committed people SAKKU Group companies and is a in to his business. They have 60 lakh commercial layers Commercial Egg Producing Co., now With his abilities and capabilities and 15 lakh growers in the Farm. with a capacity of 6 million Layer birds he climbed up the rungs of success Chick mortality is 10% in the lifetime. stands as the Largest Egg Producer in ladder to a designation of Managing The first egg in the farm laid at 17th India situated in southern and central Director, Sakku Group of companies week. At the age of 26th week it parts of India. With production facilities which include, Poultry, Ginning, gets 95% egg production. From 25th in Andhra Pradesh, Telangana, Tamil Spinning, Exports etc. Nadu, Chattisgarh and Tanzania in to 35th week they get highest egg His Excellence East Africa. production. Feed Consumption is 90 As to convey about his areas Positioning itself strategically, VRPL is grams at 20 weeks, 108 grams at 40 of excellence, they include: holding Grand Parents and Parents weeks and 112 grams at 60 weeks Commissioning of new infra and Stocks for its captive consumption, age. Feed Conversion Ratio is 90%. factories. Foreign investment imported from Institute of Animal The farm gets Hen Housed Production and exporting, budgeting, HRM, Selection (ISA), The Netherlands since of 320 eggs, while Hen Day Egg forecasting and the like. Being a 2009. VRPL is equipped with pulp tray man of Win-Win attitude, he brought Production is 80%. They maintain manufacturing units by using 100% laurels to the country in attracting performance records in the farm Up waste paper. foreign exchange through his business to 72 weeks only. So far VRPL had 280 Being conversant in various languages with Tanzania, China, Indonesia, batches of layers in the farm. The cost he expanded his business into Singapore, Malaysia etc. For the of egg production in the Farm is Rs 3 Tamilnadu and Chattisgarh creating year 2013-2014 in the field of textile per egg. more employment to several tribes of exports he received a prestigious VRPL uses its own feed. They get the region. bronze award from Ministry of Textiles, Having been into business for the Govt of India and the largest egg more raw material from farmers and last 2+ decades, he carved his own producer of India award from Ministry traders. We are giving Best Nutrition niche of entrepreneurship to his credit. of Livestock, Govt of India recently. and best Healthcare to the birds, With his foresight and vision he led He is also the honorary Chairman stated Mr Dharma Teja. 60 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 60 07/09/18 9:43:44 PM SPECIAL FEATURE

Mohan Gada, MD, SSV Growell Hatcheries India wins “Best Broiler Farmer Award 2018”

business, he has chosen poultry as his business activity and made it today a Rs 80 crore turnover company. Mr Mohan aims to make it a Rs 400 crore company by 2022. Target by 2022 By 2022, Mr Mohan Gada plans to expand his hatchery to 250,000 breeder farm with 6,000 to 8,000 tonnes of feed production / sale, Mohan Gada, Managing Director, SSV Growell Hatcheries India chicken processing plant and own receiving Best Broiler Farmer Award 2018” from retail outlets. C. Suresh Rayudu and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. Mr Mohan lives with his wife Ms Santoshi and two sons Aaditya Mr Mohan Gada, MD, SSV Growell plan and in 2014 Mohan Gada studying his VIII in Indus International Hatcheries India wins received Best opened breeding farm and a feed School and Ashukesh doing his IV Broiler Farmer Award 2018 at PF plant. In 2014 he started hatchery standard. Awards 2018 gala evening held in operations with Vencobb breed and Hyderabad on August 9, 2018. also integration with 400,000 broiler In 1997, Mr G. Mohan Gada started birds. As per VHPL doctors advice he a small commercial broiler farm uses vaccines like Mareks, IB, IBD, ND, with 500 birds with small investment IBH, Coryza etc. He supplies broiler and he was using only maize and chicks in Siddipet, Gajwel, Toopran, soya with regular additives. Then in Anantapur, Warangal, Hyderabad, 1998, he had taken Godrej company Latur, Balke, Udgir and Nanded feed distribution. He increased farm areas. He gets an FCR of 1.55 to 1.60 strength to 2,000 birds by 2006. and sells birds at 38 to 40 days age. In 2007, he met Mrs Anuradha J. Desai Rs 80 crore company and her family at Bidar along with Mr My family and VHPL people supported K. G. Anand. They appreciated his me very well throughout my journey. efforts and motivated him because of I like to continue to develop poultry which by 2012, he could develop his activity in future, he stated. Though business to 2 lakh birds capacity. Mohan Gada replying to the Mr Mohan is not much educated Award In 2013, he had a breeding farm and though poultry is not his family

K. Shanmuganathan, Managing Director, Vijay Poultry Farm wins “Best Layer Farmer Award 2018” Currently he has 450,000 layer birds Kaudhasamy was born on 10 and daily average egg production September 1966. He completed his is 3.82 lakhs per day. He plans to primary and secondary school in expand his farm capacity to 6 lakhs Musiri, Trichy district, TN. He also within this year end. did his UG Course Bachelor of Arts Mr K. Shanmuganathan, Managing (history) in National College, Trichy. Director, Vijay Poultry Farm received After completing his graduation, he Best Layer Farmer Award 2018 at PF started layer farm business in 1988 Awards 2018 gala evening held in with 2,000 birds and expanded his Hyderabad on August 9, 2018. farm to 120,000 layers. Presently K. Shanmuganathan Mr K. Shanmuganathan, s/o Mr he is using SKM feeds and also he September 2018 • POULTRY FORTUNE • 61

PF SEPTEMBER 2018 issued.indd 61 07/09/18 9:43:49 PM SPECIAL FEATURE

with 180,000 birds in 1994. In 2010, he constructed a fully automated feed mill in Serukudi and started a 3rd unit with 150,000 birds. Currently he has 4.5 lacks birds and daily average egg production is 3.82 lack per day. He plans to expand his farm capacity up to 6 lacks within this year end. The farmer is associated with Kemin Industries past two and half years. He K. Shanmuganathan, Managing Director, Vijay Poultry Farm receiving is using 5 products and their services. Best Layer Farmer Award 2018 from As he maintains standards in using C. Suresh Rayudu and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. inputs and farm management, Mr Shanmuganathan is consider as the gives eggs to SKM feeds only. He started his own feed in 1989 and started a key and reference customer and he is secondary unit in Serukudi in 1990 with 120,000 birds. He expanded the farm growing fast. Velangan Reddy Mekala, J.M.J Poultry Farms wins “Best Broiler Farmer Award 2018”

Mekala Velangan Reddy, Proprietor, J.M.J Poultry Farms receiving Best Broiler Farmer Award 2018 from C. Suresh Rayudu and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. Mekala Velangan Reddy

Mr Velangan Reddy Mekala, and Laxmi Sarada Hatcheries. In a Lateef Poultries, Siddipet. Proprietor, J.M.J Poultry Farm received year he takes 3 to 4 batches of birds I believe the more we spent the farm, Best Layer Farmer Award 2018 at PF with 75,000 chicks one time. So far the more we get out of it, he said. Awards 2018 gala evening held in he reared 54 batches with a mortality Adding that proper feed, breed, Hyderabad on August 9, 2018. of 3 to 5 %. management and biosecurity are Velangan Reddy completed studies He keeps broilers in the farm up to required. in 1991 and took up agriculture. At 46 to 50 days age depending on the My ambition is to get into the breeding that time as his father was bedridden, market price with 2 Kg to 2.8 Kg live farm and expand broiler farming to Velangan was the only son with 5 weight. With a feed consumption of 150,000 birds. I am also interested to sisters. Though he did B.Sc and B.Ed 3.1 Kg to 4.34 Kgs and with an FCR with BZC options, he was not willing search for new technology in poultry to go for teaching profession. He of 1.55 to 1.65. farming, said Mr Velangan Reddy. He thought of doing something related to Depending up on the chick cost and has a habit of participating in social agriculture and took up poultry field feed cost, cost of broiler production in activities, reading poultry magazines, after visiting poultry farms in Siddipet his farm is Rs 58 to Rs 68. He uses newspapers and watching news in TV. and Karimnagar areas and started branded feed of Vimala Feeds. He Velangan has his wife, 2 children, farm with 5,000 broiler birds in also gives Heepatocare, Cal-D-Plus, mother and grandmother with him. January 2001. He expanded he farm Probiotics, G-Promine, AD3EC and His wife M. Showrilu, M.A, B.Ed is to 80,000 broilers and 45,000 layer at times antibiotics as nutrition and working as Govt. teacher. His daughter capacity by the grace of God. He is healthcare to the birds. He gives Sudeepthi Reddy is doing her MBBS giving permanent employment to 30 vaccines like Lasota, ND Killed at final year in Osmania Medical College, persons in the farm. He is also having 5th day; IBD Plus at 12th day and Hyderabad and son M. Sathvik Reddy agriculture in 22 Acres. ND Clone at 21st Day. He markets is doing B.Tech in Karunya Institute of He takes chicks from Srivet Hatcheries broilers produced in his farm through Science of Technology, Coimbatore. 62 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 62 07/09/18 9:43:55 PM SPECIAL FEATURE

P. Subramani, RPS Poultry Farms & Exports gets “Best Layer Farmer Award 2018” raw materials from agriculture farmers in Karnataka. The farmers have their own trading of eggs besides selling locally and exporting to other places. Through following bio-security, hygiene measures and quality feed they are able to get good egg production. We also involve in NECC activities, said Mr P. Subramani. P. Subramaniyam, RPS Poultry Farms & Exports Due to own feed mill and own trading we are able to run the farms with receiving Best Layer Farmer Award 2018 from profits and we are also working to C. Suresh Rayudu and Dr G. Ranjith Reddy. M.A.Nazeer is also seen. expand the farm in some other areas, he stated. Mr P. Subramaniyam, RPS Poultry layer taken from Skylark Hatchery. Farms & Exports received Best Layer So far they have reared 73 batches in Farmer Award 2018 at PF Awards the farm. They got the first egg laid 2018 gala evening held in Hyderabad at 16 to 17 weeks of the age with a on August 9, 2018. peak production of 96.7% from 25 Mr P. Subramani, Managing Director, to 26 weeks age. He got highest egg RPS Poultry Farms & Exports Pvt Ltd production of 95% from 26 to 32 weeks received Best Layer Farmer Award age and peak production continued 2018 at PF Awards 2018 gala evening till 35 weeks age. Feed consumption held in Hyderabad on August 9, 2018. was 105 grams at 20 weeks age, 110 Mr P. Subramani and Mr P. Sundharam grams at 40 weeks and 112 grams at were born in Namakkal, Tamilnadu. 60 weeks. They maintain performance Their farm is located at N. Pudhupatty, records of the birds. near Namakkal. Besides these two Mrs They make their own feed for the farm P. Subramaniyam replying to Santhi Sundaram is an active person and main feed ingredients are soya the Award in the company. They have Bovans and corn based nutrition. They gets

Mohd Asif Ahmed, Managing Partner, Siddipet Poultry Eggs receives “Best Poultry Trader Award 2018” Siddipet Poultry Eggs supply poultry layer eggs in Maharashtra, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Telangana and Andhra Pradesh. They buy eggs from over 15 farmers. Siddipet Poultry Eggs buys 2.10 crore eggs per month and 25.20 crores eggs per year. The annual turnover of the trading company is Rs 85 crores. They want to open Retail Chain Stores Mohd Asif Ahmed & Shiva Kumar, Partners, Siddipet Poultry Eggs receiving Best in India. They are also into poultry Poultry Trader Award 2018 from Dr D.K. Dey and K.G. Anand. farming having layer farm of 1 lakh birds. Motivation / Inspiration to perform Siddipet Poultry Eggs received Best 2014 and located in Khaderpura, well in business: Poultry Trader Award 2018 at PF Siddipet, Telangana. Its partners are “I got motivation from my uncles Mr Awards 2018 gala evening held in Mr Mohammed Asif Ahmed, Mr Gande M.A. Lateef and Mr M.A. Waheed who Hyderabad on August 9, 2018. Shiva Kumar, Mohammed Arif Ahmed are in poultry sector for the past 30 Siddipet Poultry Eggs established in and Mohammed Muneeruddin. years”, said Mohd. Asif Ahmed. September 2018 • POULTRY FORTUNE • 63

PF SEPTEMBER 2018 issued.indd 63 07/09/18 9:44:04 PM September 2018 • POULTRY FORTUNE • 64

PF SEPTEMBER 2018 issued.indd 64 07/09/18 9:44:16 PM September 2018 • POULTRY FORTUNE • 65

PF SEPTEMBER 2018 issued.indd 65 07/09/18 9:44:17 PM ARTICLE Efficacy of Globivac ND…

Efficacy of Globivac ND Unique Vaccine (TANUVAS ND D58 strain) against ND Genotype XIIIb – Trial report R&D Division,

Introduction: conventional vaccines in Indian condition. New Castle Disease Virus is an enveloped, non segmented In this study, Globion has examined the efficacy of ND single-stranded negative-sense RNA virus. It belongs to Genotype D D58 strain i.e. Globivac ND unique vaccine, Genus Avulavirus & Family Paramyxoviridae. NDVs are experiment was proposed to reconfirm the protection phylogenetically separated into two classes: I & II and offered by ND D58 against virulent Genotype XIIIb virus further classified into different genotypes (Genotype XIIIb (Indian Isolate- 96/15; Genbank reference MF 422125 under viruses which comes under class II are the major genotype publication) of virus that are circulating in different countries including 1. ND D58 strain: India). The pathotypes of NDV strains are based on cleavage ND D 58 strain was isolated from a healthy country fowl by site of fusion (F) gene which acts as a virulence-determining Scientists from the Department of Microbiology, Madras factor can be grouped as highly (Velogenic), moderately Veterinary College. It has low ICPI value of 0.14 (vaccines with (mesogenic), and weakly pathogenic (lentogenic). ICPI value of less than 0.15 are suitable for Spray vaccination), Of late, more number of New Castle Disease outbreaks is Enterotropic and Thermostable. has been recorded in India with mortality ranges from 30 2. Materials and Method: to 100%. Even after good vaccination practice against ND (both inactivated and lives (G2)), there is some outbreak in 2.1 Trial Design: commercial broiler and Layer with higher mortality %. The Straight run SPF chicks of 10 day old were taken for the study. symptoms detected (Torticolis, Button Ulcer, etc.) are similar They were divided into two trial groups with 40 chicks each. to virulent strain like Genotype 2.2 Management practices: XIIIb viruses. This outbreak Highlight Points Birds were maintained under questions the efficacy of similar feeding, housing and commercial vaccines to the Abstract other management practices field viruses. The reason Background: Newcastle disease virus (NDV) genotype which were followed by suspected for this may be XIIIb has become the dominant genotype in India. Globion. the mismatch of genotypes However, NDV genotype II was used to make between circulating strains 2.3 Vaccination Procedure: current commercial NDV vaccines. The mismatch i.e. GenotypeXIIIb strains and Trial group T1 was vaccinated of genotypes between circulating and vaccine strains of viruses used for with ND D58 (Globivac ND strains of viruses may compromise the efficacy of vaccines i.e. G2. Unique and T2 were left vaccines by making the vaccine ineffective against If birds are vaccinated with unvaccinated. the circulating virus. viruses that are antigenically 2.4 Collection of samples: Methods: In this study, the efficacy of ND D58 strain similar to the circulating Sera samples were collected (Globivac ND Unique Vaccine) was checked against strains would lead to reduction on 21 day post vaccination in mortality as well as amounts the circulating ND Genotype XIIIb viruses in SPF (dpv) for Haemeagglutination- of virus shedding. Apart chicks by making 2 trial groups. Inhibition test (HI). from antibody production, Results: All vaccinated chickens survived by the end 2.5 Challenge: controlling virus shedding can of the study. By contrast, the unvaccinated chickens therefore help prevent birds On 21 dpv twenty birds from were all dead after 4 days post-challenge (DPC). from further being infected. each group were challenged Globivac ND Unique Vaccine (ND D58 strain) elicited Use of homologous vaccine with 10EID50 of ND Challenge can reduce viral shedding for earlier and higher titer of HI antibodies and had viruses of Genotype V and a greater extent. In this regard reduced titer and duration of virus shedding after XIIIb. The birds were observed Genotype XIIIb strain vaccines challenge. for 10 days post challenge and prove to be better against mortality was recorded. 66 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 66 07/09/18 9:44:18 PM Efficacy of Globivac ND… ARTICLE

RESULTS OF SEROCONVERSION Results of challenge with ND G XIIIbResults of challenge with ND G V

9 7 8 6 7 5 6 ND titres ND titres 5 GroupT1 4 GroupT1 Log2 Lo 2 4 ND titres 3 ND titres 3 Control 2 Control 2 1 1 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Results of Protection Group -T1 ND Titres Control Group -T1 ND Titres Control Status of Status of ND Titres ND Titres Challenge Challenge Tag No. of Tag No. of Tag Status of Status of SPF Chicks SPF Chicks ND Titres ND Titres Challenge Challenge Tag No. of Tag No. of Tag SPF Chicks SPF Chicks 3412 5 Protected 3452 2 Dead 3411 3 Protected 3451 1 Dead 3413 5 Protected 3453 1 Dead 3414 4 Protected 3454 1 Dead 3420 5 Protected 3460 1 Dead 3415 4 Protected 3455 NDT** Dead 3421 3 Protected 3502 1 Dead 3416 5 Protected 3456 1 Dead 3426 5 Protected 3503 1 Dead 3417 5 Protected 3457 NDT** Dead 3428 5 Protected 3504 NDT** Dead 3418 5 Protected 3458 NDT** Dead 3430 5 Protected 3505 1 Dead 3419 2 Protected 3459 1 Dead 3431 3 Protected 3506 NDT** Dead 3422 4 Protected 3501 1 Dead 3432 4 Protected 3508 NDT** Dead 3433 4 Protected 3512 1 Dead 3423 5 Protected 3507 1 Dead 3435 4 Protected 3515 NDT** Dead 3424 5 Protected 3509 1 Dead 3436 5 Protected 3516 1 Dead 3425 6 Protected 3510 NDT** Dead 3437 4 Protected 3517 NDT** Dead 3427 6 Protected 3511 NDT** Dead 3438 6 Protected 3518 NDT** Dead 3429 3 Protected 3513 1 Dead 3439 5 Protected 3520 1 Dead 3434 3 Protected 3514 NDT** Dead 3440 8 Protected 3521 1 Dead 3442 5 Protected 3524 NDT** Dead 3441 5 Protected 3519 NDT** Dead 3444 5 Protected 3525 NDT** Dead 3443 6 Protected 3522 1 Dead 3445 4 Protected 3527 1 Dead 3449 6 Protected 3523 NDT** Dead 3446 5 Protected 3528 1 Dead 3450 5 Protected 3526 1 Dead 3447 4 Protected 3530 NDT** Dead 3529 NDT** Dead 3448 4 Protected Geometric Geometric Mean Geometric Geometric Mean 4.5 1.07 4.52 1 Mean Titre Titre Mean Titre Titre Titre Group- 1: 100% Protection Titre Group- 2:100% Protection Control Group-1: 100% Mortality Control Group-2: 100% Mortality Conclusion challenge. Post vaccination Seroconversion in flocks vaccinated with Experiment reaffirm that SPF chicks vaccinated with ND D58 was 24.5 and 24.52 GMT respectively which is in conventional Lentogenic ND D58 vaccine withstand challenge expected line. Birds vaccinated with ND D58 were protected against challenge with both genotypes. All unvaccinated against Genotype XIIIb which is emerging as a major threat in control birds died after 4 day of challenge indicating effective India and neighboring countries. September 2018 • POULTRY FORTUNE • 67

PF SEPTEMBER 2018 issued.indd 67 07/09/18 9:44:20 PM ARTICLE Importance of Lighting…

Importance of Lighting in Poultry Farms Naga Raja Kumari Kallam and Tirupati Reddy E,

Lighting is an essential component of successful commercial way that their rays fall on the feed and on the birds. poultry production. The egg production is associated with the • Clean reflectors can increase the light intensity at bird length and intensity of the light received by the bird daily. With level by 50%, compared with no reflector. laying birds (including breeders) light has a significant role in • Avoid cone shape reflectors since they confine the light the development and functioning of the bird’s reproductive rays to limited area. Better to use flat type reflector with system, influencing the age when she starts laying and how round edge. many eggs are laid in a given period. The pattern of changing day length experienced by birds influences them in two ways: • In case of deep litter system, the bulb is to be placed at 7-8’ height whereas in cage house, keep in aisle. 1. Increasing natural day length, as occurs in spring, accelerates sexual maturity of growing pullets and stimulates • Avoid hanging bulbs by a cord in open houses. egg production during the laying period. • Very dirty bulbd emit about 1/3 less light than clean bulbs. 2. Decreasing day length, as occurs in autumn, retards sexual • Light bulbs should be clean in once in two weeks. maturity of growing pullets and restrains egg production. In broilers: Lighting patterns for broilers are aimed mainly at Light is measured as follows. to stimulate and controle feed intake. Light is an important 1 Lux= 0.09 Foot candles management technique in broiler production. Two 1 FC= 10.76 Lux programmes can be used: 1 Watt= Foot Candle x 0.001496 1. Continuous lighting except for 1 hour of darkness; Types of lights 2. Intermittent lighting of 2 hours on, 2 hours off. There are 4 common types used in poultry houses Light effects depend on: Wavelength (colour), Intensity, Photoperiod length. Photoperiod distribution (intermittent 1. Incandescent –cheapest: necessitates reflectors, short programs). Photoperiod length and distribution have bulb life (750-100 hrs) interactive effects. 2. Fluorescent-3 to 4 times more efficient than incandescent • Exposure to darkness influences bird productivity, health, bulbs: 10 times longer life than incandescent bulb hormonal profiles, metabolic rate, heat production, 3. Mercury vapour –Long life (24000 hrs), requires several metabolism, physiology and behaviour and reduces early minutes to warm-up, cannot be used in houses with low growth (but there may be later compensatory growth ceilings. that can enable birds to catch up to equal target market 4. Compact Fluor cent (CF) Lighting-more energy efficient. weights) but only if the duration of darkness is not One –fifth energy of flour cent light is needed to provide excessive. same light intensity (Lumen). • But exposure to darkness improves feed efficiency due Provision of light by 3 ways to reduced metabolism during dark and it will change in a) Conventional way :23 L: 1D the growth curve (i.e. a more concave growth curve), improves bird health by reducing sudden death syndrome b) Short day : 6L to 21 days, 23L at 22 days to market (SDS), ascites and skeletal disorders. c) Intermittent lighting: • Darkness improves the carcass yield with: – A decrease Light management in the proportion of breast meat. – An increase in the The manner in which lights are installed in the poultry house proportion of leg portion. – An unpredictable change has a role on their efficiency. Some of the important points (more, or less, or none) in abdominal fat. regarding fixing of bulbs in When comparing poultry houses are Highlight Points various wavelengths of • The distance between bulbs monochromatic light at the should be 1½ times the • Light is essential for poultry production. same light intensity, broiler distance from the bulb to growth rate appears to be the bird level. • Introduction of light at prelayer stage influence the better when exposed to • The distance from the bulbs age at sexual maturity and there after persistence of wavelength of 415-560 nm to the outer edges of the production. (violet to green) than in those house should be only ½ the exposed to >635 nm (red) or distance between bulbs. • In case of broilers light induce feed intake and broad spectrum (white) light. • In cage system, the bulbs darkness influence FCR. Failure to provide at least four should be placed in such a hours of darkness will result in: 68 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 68 07/09/18 9:44:20 PM Importance of Lighting… ARTICLE

• Abnormal feeding and drinking behaviour due to sleep egg production. The artificial light can be given either in the deprivation. morning, evening or both morning and evening. • Sub-optimal biological performance. Whereas for growers two important points to be considered • Reduced bird welfare. regarding lighting programme. • Additionally, darkness exposure beyond four hours will • The length of the light day should never increase for lead to growing pullets. • Reduce breast meat yield. • The length of the light day should never decreases for laying pullets. • Increase leg meat yield. In-season flocks: those birds grown during a period when the The extent of the effect of the lighting program upon broiler length of the natural light day is decreasing at least during the production is influenced by: last part of their growing cycle are called in-season flocks. As • The time of program application (early application being a general rule, chicks hatched between March 1st and August most effective in benefiting bird health). 31st in the Northern hemisphere is called in-season flocks. • Age at marketing (older birds being likely to benefit more Out-season flocks: chicks hatched between September 1st from darkness exposure). and February 28th are called out-season flocks since their • Environment (the effects of increased stocking density growing period falls on increasing light-day. will be exacerbated by longer darkness exposure). Instructions for growing and laying light programs in open- • Nutrition (the effects of limited feeder space will be made sided houses worse by longer darkness exposure). In season flock: No artificial light is needed up to 20 weeks • Rate of bird growth (the impact of lighting on health (in case of meat type breeders 22 weeks). At 20 weeks of age will be greater in rapidly growing birds than in birds fed increase the light to 13 hours. Then add 1 hr per week until it nutritionally limiting diets). reaches to 16 hours light. Layers: Light stimulates the anterior lobe of the pituitary Out-season flock: two methods can be adopted gland through optic nerve for the release of FSH and LH. a. Constant light-day program: determine the length of the Light energy also penetrates through the skull, skin and longest natural light day before the pullets reaches 20 feathers. FSH increases the growth of the ovarian follicles. weeks of age. Maintain this period of daily light hours from Upon reaching maturity, the ovum is released by the action of the 3rd day until 20 weeks by supplementing artificial light LH. Lighting recommendations are subject to local legislation with natural light. Then increase 1 hour of light at this stage and these should be taken into account before starting a and increase 1 hour every week until it reaches 16 hours program. total light period. Timing of light Stimulation b. Decreasing day-light program: determine the total natural Onset of sexual maturity or egg production generally day-light hours when the pullets reach 20 weeks of age. depends on four requirements: Then add 7 hours. This represents the length of the light 1. A minimum chronological age which is genetically day from the 3rd day. There after reduce the length of light determined (18 weeks). day by 20 minutes per week. At 20 weeks of age increase the length of the light day by 1 hour. Then increase 1 hour 2. A minimum body weight (1.20 kg) min 80% uniformity. per week until it attains 16 hours light per day. 3. A nutrient intake to support production. Photo- refractoriness: photo-refractoriness is a condition 4. A constant or increasing day length of at least 12 hours. in which the bird is not capable of responding to long day Light effects during growing period: decreasing the length length. Greater the stimulatory day length, the sooner and of light day during growing period will lead to Increase the more pronounced the reduction in egg production due to number of eggs laid during the first half of the egg production photo-refractoriness. (but not in total number of eggs laid). Increase the size of the Ahemeral lighting programs: when the total period of light first eggs produced. and dark is not equals to 24 hours we can call it as ahemeral Light restriction alone delays the sexual maturity at the lighting cycle. There are two types: longer day (14 hr light+14 maximum of 3 weeks. If feed restriction is combined with hr dark) and shorter day (11hr light +11 hr dark). Longer day light restriction sexual maturity may delay up to 4 weeks. cycle increases egg shell quality whereas; shorter day cycle Light effects during laying period: birds reared under increases the egg production by 2%. However, these cycles increased day-light produce more eggs due to the release of are not compatible with normal working schedule and needs FSH and LH from the pituitary. Brightness of light also has light proof houses. influence on egg production. On practical conditions, 1 foot Points to remember candle light intensity is needed in layer houses. In multi-deck • Regularly check operation of time clocks and light fittings, cage system, minimum of 0.5 foot candle light intensity is especially after power failures. needed at the lower deck. For maximum egg production, • Clean light fittings at least annually. The hours of darkness 16hrs light is needed during peak egg production period. chosen will depend upon circumstances and market Reducing phpotoperiod during laying period seriously affects requirement. September 2018 • POULTRY FORTUNE • 69

PF SEPTEMBER 2018 issued.indd 69 07/09/18 9:44:20 PM ARTICLE Prevention and Control…

• Many aspects of production management interact with pattern prior to laying. the lighting program and modify the effects of lighting • Never let laying birds experience a decrease in light pattern on bird performance. pattern. • Keep time clock covers in place to prevent dust and moisture clogging the mechanism? • Use light levels specified for the type and age of poultry • Pullets should receive either a constant or decreasing light housed. Summary of lighting schedules and intensities Intensity Bird type Time Lux Watts Broiler 24 hours constant light minimum with 5–60 minutes Young chickens (1–5 days) 40lux 0.64 blackout training (darkness) Young chickens (6–10 days old) 23 hours constant light 30lux 0.48 Broiler finisher 23 hrs 1lux 0.016 Layers 1st week 20-22 hrs 20lux 0.32 2nd week 18 hrs 20 lux 0.32 Reduce it to 7-9 hours by reducing ½ lighting 9-17 weeks 10 hrs 20 lux 0.32 Pullets ( provide light stimulation as per strain specification ) start step up lighting ½ hr/week till it reaches to 16 hrs 5lux 0.08 programme from 1.2 kg with 80% flock uniformity Layers 16 hrs 1lux 0.016 Conclusion: lighting has a significant role in bird’s growth and production. Broilers require 23 hrs lighting where as layers at production needs 16 hrs light. Prevention and Control of Coccidiosis in Poultry Production Venkat M Shelke,

Introduction rate, reduced weight gain and increased mortality. Coccidiosis, caused by various Eimeria species, is one of the Etiology most economically devastating infectious diseases of poultry Parasites causing coccidiosis are commonly found in places raised in deep litter system.It occurs mainly in caecal and where chickens are raised. Coccidia can multiply rapidly intestinal systems, and results in high morbidity and mortality. inside the cell lining of intestine or caeca. Many species of The coccidia consists of a wide variety of single-celledparasitic Eimeria genus can infect poultry with no cross-immunity animals in the sub-kingdom Protozoa. As a group, thecoccidia between them. Eimeria have a self-limiting life cycle and are of the genus Eimeria are predominatelyhost-specific, i.e., characterized by high tissue and host specificity. They show a each species occurs in a single host. Worldwide, the poultry wide variation in their pathogenicityas shown in Table-1. industry spends significant amount of money in prevention Table-1: Characteristics of important Eimeria spp. infecting and treatment of coccidiosis, which causes substantial chickens economic losses due to malabsorption, bad feed conversion Host Eimeria Location Pathogenicity* E. acervuline Duodenum, Jejunum ++ E. brunetti Ileum, Rectum +++ E. maxima Duodenum, Jejunum, Ileum ++ Chickens E. mitis Duodenum, Jejunum + E. necatrix Jejunum, Caeca +++ E. praecox Duodenum, Jejunum + E. tenella Caeca +++ * – non-pathogenic; + low pathogenic; ++ moderately pathogenic; +++ highly pathogenic 70 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 70 07/09/18 9:44:21 PM Prevention and Control… ARTICLE

Transmission a) b) Wild birds, insects or rodents spread sporulated oocysts mechanically via contaminated boots, clothing, equipment or dust.The natural route of infection is by direct oral transmission. Following the ingestion of sporulated oocysts, the microenvironment of host digestive tract stimulates excystation of oocyst in gizzard resulting in the release of sporozoites that invade and destroy cells in intestinal mucosa and begin the reproductive cell cycle as seen in Fig-1. c)

a) E. acervulina lesions b) E. maxima lesions c) E. tenella lesions Fig-2: Gross lesions of Eimeria species. Laboratory Technique Coccidiosis is often diagnosed by counting coccidia per gram of faeces and by microscopic examination of oocyst. The rRNA and rDNA probes were used for identifying individual species through characteristic restriction fragment patterns, randomly amplifying polymorphic DNA assay to differentiate E. acervulina, E. tenella and their strains. Prevention Fig-1: Reproductive cycle of the sporulated oocyst. • Poultry House Management Diagnosis In USA, removal of caked litter and aeration of poultry • Clinical Signs houses at an interval of 2–3 weeks is practiced and top Young birds are more susceptible to Eimeria species involved dressing with fresh litter before placing a new flock is a rule. to cause coccidiosis than older, as the Eimeria lifecycle On the other hand, a thorough cleanout between flocks is varies from 4-7 days. The severity of an infection depends a common practice in most European countries and Canada. on the age of birds, number of sporulated oocysts ingested, Strict biocontrol measures adopted by caretakers of poultry immune status of flock and environmental management. houses can play a great role in restricting the spread of Infected birds frequently display a typical ‘sick bird’ attitude infective oocysts. with depression, prostration, tend to huddle together, have • Prophylactic Application Of Anticoccidials ruffled feathers, consume less feed and water, soiled vents, Now a day’s prevention and control of coccidiosis is and the droppings are watery to whitish or bloody. dependent upon the proper usage of anticoccidial drugs • Lesions or vaccines with proper cleaning and disinfection of farms E. acervulina lesions have a unique appearance, consisting of along with better farm management practices. Eradication of white patches or transverse white lines inside the gut that coccidiosis by litter cleaning and disinfections is not feasiblein may be observed from outside. The lesions of E. maxima poultry farms because of the resistant capacity of coccidial results in multiple petechial haemorrhages,noted segmental oocysts to environmental conditions and some disinfectants. ballooning or enlargement of mid-gut area with the presence Hence, usage of various anticoccidials like ionophores or of orange-tainted mucous. Gross lesions of E. tenella are chemicals is necessary to avoid the losses due to coccidiosis confined to caeca with the presence of haemorrhages outbreaks. Addition of starter and grower feed is referred as around the wall of caeca;freeblood or chocolate-coloured a straight program. The concentration of ionophore may be fluid content inside caeca, thickening of caecal wall, and increased in grower feed for maximum protection at time of large core of cellular debris and blood.E.praecox and E. peak coccidian oocyst shedding (3-4 weeks) during straight mitis are considered nonpathogenic or low pathogenic and program, which is referred as step-up program.Whereas, experimental infections with these species may produce the decreased anticoccidial concentration in grower or pathogenesis resulting in enteritis, diarrhea and reduced finisher feed is referred as step-down program. The addition feed efficiencies. of chemical and ionophore anticoccidial in starter and September 2018 • POULTRY FORTUNE • 71

PF SEPTEMBER 2018 issued.indd 71 07/09/18 9:44:21 PM ARTICLE Prevention and Control…

grower feed respectively is referred as shuttle program. after a three-hour contact period was observed with addition These practices minimize the risk of anticoccidial molecule of essential oils from artemisia, thyme and tea tree.Eimeria resistance because time of exposure to same drug is limited. oocystsare destroyed by essential oils extracted from These rotation of anticoccidials involves the changing of artemisia, thyme, tea tree and clove. the product every 4-6 month by giving proper rest to each ffHerbal Extracts And Medicinal Plants category of anticoccidial molecules. Some plant extract has anticoccidial effects.The effect of • Vaccines 15 different herbs were assessed and found thatUlmus Live vaccines are commonly used in summer season macrocarpa, Pulsatilla koreana, Torilis japonica, Artemisia because live vaccines containlive non-attenuated coccidian asiatica and Sophora flavescens have shown higher survival which induce some lesions, stimulate active immunity and rates in day old infected broilers with E. tenella,than those of predispose birds to necrotic enteritis. Broiler breeders the infected control. are vaccinated twice intramuscularly during brooding ffImmune Response Modulators growing phase which will help to pass maternal antibodies Diet with lyophilized powder of plums extract in chickens to their offspring and immunity to infection that has been reported an increased body weight gain, reduced fecal demonstrated with E. acervulina, E. maxima, E. mitis and E. oocyst shedding rate and an increased mRNA’s for IFN-γ and tenella. Developed countries like United States and Canada IL-15, greater spleen cell proliferation and enhanced immune use vaccines like recombinant vaccines or live vaccines like responses.Recently, trend of probiotics and prebiotics livacox (consisting of precocious and egg-passaged lines), usage as an alternative for antibiotics has increased. Use of coccivac and immucox which contains several virulent these products had shown to control the establishment of coccidia species. pathogens in intestinal tract of chicken, which not only helped • Natural Alternatives To Prevent Coccidiosis to improve the body weight gain and reduced feed conversion Recently use of natural products like fungal extracts, ratio but also livability and immunomodulation of chicken. plant extracts and probiotics to reduce problems caused A study showed that the commercial probiotics contacting by coccidiosis has improved.Varying effects of some diet Pediococcus acidilactici and Saccharomyces boulardii acts as supplements include immune stimulation, anti-inflammatory prophylactic drug alternative for controlling coccidiosis. Diet effect, antioxidant activity and cytoplasmic damage. containing Lactobacillishowed immunomodulatory effect by stimulating gut associated bacteria in neonatal chicks, which • Fats protect chickens from disease without any effect on growth Sources of fat containing docosahexaenoic acid, performance, and can also be used as a possible replacement eicosapentaenoic acid and linolenic acid (known as n-3 fatty for antibiotics. acids) in high concentrations from fish oils or flax seeds was Treatmentand Suggestions observed to reduce the severity of Eimeria tenella infection in young broiler chicks. Diets supplemented with 2.5 to  Drugs which are effective to control the coccidiosis 10% fish oil, 10% flax seed oil, or 10% linseed oil significantly outbreaks are preferred. decreased cecal lesions, reduced parasitic invasion rate and  Sulfa trimethoprim, tolrazuril or sodium sulfachloropyrazine development. monohydrate, amproliun with vitamin K,sulfadimethoxine ffAntioxidants or sulfamethazine (sulfadimidine) are generally used to control the coccidiosis outbreaks. Antioxidant molecules plays an important role to control and reduce oxidative stress caused by increased levels of  Proper water lines flushing to be done to ensure that it reactive oxygen species and free radicals. This can initiate does not contains residues of drugs and supplements chain reactions in the cell, resulting in the death or serious given through water (vitamins, electrolytes, etc.,). damage to cell. Usage of antioxidants from natural sources  Sulphonamides are more stable and effective at neutral to can restore balance of oxidants/antioxidants which helps to alkaline water pH. recover the coccidiosis affected birds. Curcumin extracted  The required withdrawal periods vary between from Curcuma longa, may be useful to reduce the lesions sulphonamides, which must be taken care during caused by E. acervulina and E. maxima in upper and middle treatment. part of small intestine.An extract from Artemisia annua,  Be aware of label directions and withdrawal periods to Artemisinin,is useful in reducing oocyst shedding of E. ensure efficacy and avoid tissue residues. acervulina and E. tenellathan E. maxima infections.  Choosing proper anticoccidial molecules through feed by ffAessential Oils following golden rules of anticoccidial rotation must be Addition of essential oils in the formulations or diets of implemented by giving sufficient rest to each molecule, poultry to control coccidiosis has been practiced recently. which will minimize coccidiosis outbreaks throughout It was reported that in vitro destruction of Eimeria oocysts year. 72 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 72 07/09/18 9:44:22 PM Synergistic Use of… ARTICLE

Synergistic Use of Different Feed Additives May support Producers’ Antibiotic Reduction Programmes Global validation trials support integrated approach to reducing antibiotic use in poultry production Mariana Seguí,

Trouw Nutrition, a Nutreco company, is a global leader in effects of a combination of copper hydroxyl chloride and a animal innovative feed specialties, premixes, feed additives synergistic blend of gut health improving feed additives in and nutritional services for the animal nutrition industry. It feed and in water to in-feed AGPs added in a standard and provides products, models and services to boost productivity sub-optimal diet. and support animal health through all life stages. With unique, Results indicated that regardless of a diet’s nutrient density, species-specific solutions, Trouw Nutrition has been meeting broilers receiving the combination of copper hydroxyl chloride the needs of farmers and home-mixers, feed producers, and a synergistic blend of gut health improving feed additives integrators and distributors since 1931. by feed and water showed health and performance benefits Trouw Nutrition researchers believe that an integrated comparable to broilers receiving in-feed AGPs. Feed intake approach to poultry nutrition using synergistic blends of feed was comparable across all groups, while average daily gain additives applied in drinking water and feed may support was numerically increased with the addition of a synergistic producers’ antibiotic reduction efforts. blend of gut health improving feed additives resulting in Applying organic acids in drinking water may support parallel body weight gain to that of broilers receiving in-feed growth performance while reducing FCR, improving AGPs. The addition of an additive to the sub-optimal diet may footpad quality and lowering mortality rates compared to improve nutrient digestibility and allow broilers to grow at an in-feed antibiotic a similar rate as broilers fed with the standard diet. The FCR was lower for broilers fed the standard diets supplemented Greg Page, Trouw Nutrition Agresearch Canada, and his team with feed additives compared to other treatments. From conducted validation study at Colorado Quality Research, an economic perspective, the cost per kg gain was lowest USA, comparing growth performance among broilers for birds receiving the standard diet supplemented with receiving a blend of free and buffered organic acids to birds synergistic blends of feed additives compared to birds receiving in-feed AGPs and to coccidiosis-vaccinated birds. receiving the modified diet with or without the feed additive. At the trial’s conclusion, the birds receiving organic acids Global validation effort supports local approaches to applied in drinking water had body weights (2.97kg) similar antibiotic-free production to birds receiving in-feed antimicrobial growth promoters (AGPs) and numerically higher body weights compared Trouw Nutrition conducts validation trials around the to birds in the control group (2.92 kg). In addition, birds globe to validate the efficacy of their products in varying receiving high levels of organic acids in drinking water had production environments, responding to differences, for significantly lower cumulative feed conversion ratios (FCR) example, in local diet compositions, climate conditions and than birds in the control group and in-feed antibiotic group. management systems. Through relationships with leading Footpad quality was significantly improved in birds receiving universities, key opinion leaders and a network of research organic acids in their drinking centres spanning five water compared to the birds Highlight Points continents, researchers receiving AGPs and control group. publish their findings Additionally, birds given organic Reducing antibiotic use in poultry production is an in scientific journals acid-supplemented water had important objective shared by stakeholdersaround the and apply the insights locally to help producers numerically lower mortality rates world. Global health authorities’ warnings about the (4.4% on average) compared to and integrators tailor birds receiving AGPs (7.72%). human health threat posed by antimicrobial resistance an approach unique to their antibiotic reduction Including copper hydroxyl have led many governments to impose legislative bans programme goals. chloride and synergistic organic on the use of antibioticsas growth promoters in livestock acids in different nutrient production. Additionally, retailers and consumers density diets may support continue to call for more transparency in how their * The first study mentioned performance and improve FCR in this article refers to TRS without additional cost food is produced. Yet at the same time, producers are Selko-pH. Lane Pineda, Trouw Nutrition challenged to meet growing demand for protein while * The second study R&D, and team conducted a maintaining profitable operations. mentioned in this article validation study, comparing refers to TRS Presan-FY, the health and performance Selko-pH and IntelliBond. September 2018 • POULTRY FORTUNE • 73

PF SEPTEMBER 2018 issued.indd 73 07/09/18 9:44:22 PM 74 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 74 07/09/18 9:44:22 PM September 2018 • POULTRY FORTUNE • 75

PF SEPTEMBER 2018 issued.indd 75 07/09/18 9:44:24 PM 76 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 76 07/09/18 9:44:25 PM Best quality mineral premixes imported from leading European producer in Germany !

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Miavit Anzeige Indien 210x280 02-18.indd 1 27.02.18 14:32 September 2018 • POULTRY FORTUNE • 77

PF SEPTEMBER 2018 issued.indd 77 07/09/18 9:44:26 PM 78 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 78 07/09/18 9:44:27 PM September 2018 • POULTRY FORTUNE • 79

PF SEPTEMBER 2018 issued.indd 79 07/09/18 9:44:29 PM Published on 8 September 2018 Date of Posting: 9 & 10 of Every Month Postal Regn. No. HD/1067/2018-2020

80 • POULTRY FORTUNE • September 2018

PF SEPTEMBER 2018 issued.indd 80 07/09/18 9:44:31 PM