Adviser Professional Development Webinar:
Financial Literacy
April 16, 2015
Sponsored by: Bank of America
Hosted by the: College Advising Corps Guest Speakers
• Wynne Lum • Connie Montaña • Rose Ann Djelmane Be er Money Habits™
Be er Money Habits™ overview
A resource that provides free objec ve, easy to understand financial educa on to help empower consumers to be informed and prepared to make financial choices • Partnership with educa on innovator Khan Academy • Content addressing cri cal financial topics for consumers • Engaging online learning experience at Be erMoneyHabits.com • Free resource for everyone, including you, your cons tuents, family and friends And now… • New content (ongoing) addressing key topics to our audiences • New Be erMoneyHabits.com site with enhanced user experience • Robust paid/earned/owned media campaign to get the word out
2 Our goal was to create a best in-class learning experience that is different from financial educa on sites today
From To
• A passive user experience • Personalized content experience by segment • Video centric approach and user journey • One size fits all • Guided experience plus “find it fast” pathways • Expanded content formats beyond video (i.e. tools, infographics, lis cles, ar cles, etc.) • Opportuni es for more frequent and deeper engagement (i.e. interac