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Educating tomorrow’s electronic media professionals. VOLUME 45 • NUMBER 5 • 2004 Feedback SEPTEMBER 2 0 0 4 [ FEEDBACK ] September 2004 (Vol. 45, No. 5) Feedback is an electronic journal scheduled for posting six times a year at www.beaweb.org by the Broadcast Education Association. As an electronic journal, Feedback publishes (1) articles or essays— especially those of pedagogical value—on any aspect of electronic media: (2) responsive essays—especially industry analysis and those reacting to issues and concerns raised by previous Feedback articles and essays; (3) scholarly papers: (4) reviews of books, video, audio, film and web resources and other instructional materials; and (5) official announcements of the BEA and news from BEA Districts and Interest Divisions. Feedback is not a peer-reviewed journal. All communication regarding business, membership questions, information about past issues of Feedback and changes of address should be sent to the Executive Director, 1771 N. Street NW, Washington D.C. 20036. Submission Guidelines 1. Submit an electronic version of the complete manuscript with references and charts in Microsoft Word along with graphs, audio/video and other graphic attachments to the editor. Retain a hard copy for reference. 2. Please double-space the manuscript. Use the 5th edition of the American Psychological Association (APA) style manual. 3. Articles are limited to 3,000 words or less, and essays to 1,500 words or less. 4. All authors must provide the following information: name, employer, professional rank and/or title, complete mailing address, telephone and fax numbers, email address, and whether the writing has been presented at a prior venue. 5. If editorial suggestions are made and the author(s) agree to the changes, such changes should be submitted by email as a Microsoft Word document to the editor. 6. The editor will acknowledge receipt of documents within 48 hours and provide a response within four weeks. Review Guidelines 1. Potential instructional materials that can be reviewed include books, computer software, CD-ROMs, guides, manuals, video program, audio programs and websites. 2. Reviews may be submitted by email as a Microsoft Word document to the editor. 3. Reviews must be 350-500 words in length. 4. The review must provide a full APA citation of the reviewed work. 5. The review must provide the reviewer’s name, employer, professional rank and/or title, email address and complete mailing address. Submission Deadlines Feedback is scheduled, depending on submissions and additional material, to be posted on the BEA website the first day of January, March, May, July, September and November. To be considered, submissions should be submitted 60 days prior to posting date for that issue. Please email submissions to Joe Misiewicz at [email protected]. If needed: Joe Misiewicz, Feedback Editor, Department of Telecommunications, Ball State University, Muncie, IN 47306, USA. Fax to 765-285-1490. Feedback receives support from Ball State University’s College of Communication, Information and Media. BROADCAST EDUCATION ASSOCIATION BEA Customer Service: [email protected] Toll free: 888-380-7222 Feedback September 2004 (Vol. 45, No. 5) BEA—Educating tomorrow’s electronic media professionals 3 [ CONTENTS ] In Acrobat Reader: Click on a story to jump to that page. [ ARTICLES ] BEA SATURDAY EVENING Peter Fasciano.............................................................................................................4 STUDENT NEWS WEBCASTING John Mark Dempsey, Ron Bland, Dale Edwards........................................................6 THE STATE OF THE INDUSTRY: WHAT EMPLOYERS SEEK James Franztreb........................................................................................................11 EVALUATING RISK-TAKING: A CHAIR’S PERSPECTIVE Peter Orlik ...............................................................................................................15 [ NEWS AND NOTES ] BEA DISTRICT II FALL CONFERENCE ............................................................22 [ STATE NEWS ] News from State Associations...................................................................................25 [ DIRECTORY ] Commitees & Task Forces information....................................................................29 Leadership contact information................................................................................31 Networks Web Sites .................................................................................................34 Associations and Journalism Web Sites.....................................................................35 Children Web Sites ..................................................................................................36 Job Web Sites...........................................................................................................38 Broadcast Associations Web Sites .............................................................................40 Members Listing ......................................................................................................41 [ COMING NEXT MONTH ] Academic program assessment is no longer a device solely for administrators: educators at all levels have been required to learn, use, and incorporate the methodology at all levels. Though assessment has often been implemented to satisfy the requirements of state legislatures, governing boards, trustees and regional accrediting groups, faculty are encouraged, if not required to adopt a “culture” of assessment in their educational units. In many cases, the evolution has not been a pleasant one. Several internal forces have made it difficult for mid-level administrators to accomplish their requirements, and adoption has been slow. This case study at Harding University by Michael L. James tracks experiences that may be beneficial to other similar academic units. Feedback September 2004 (Vol. 45, No. 5) BEA—Educating tomorrow’s electronic media professionals 3 [ ARTICLES ] BEA SATURDAY EVENING Peter Fasciano After watching that dazzling portfolio reel all I can think of to Peter_Fasciano say is, @avid.com “Uhh, Gee – wish I did stuff like that.” Clearly, the very talented artists and editors who contributed This talk was to the compilation of work we have just seen understand the presented by Mr. power of the portfolio and why they do what they do, and we are Fasciano at the BEA grateful to them for their contributions. I’m sure you’ll agree that Festival Awards. their tremendous creativity easily flows through our tools to the Mr. Fasciano is a screen. Fellow of Advance This year at NAB new technologies flow across the exhibit Development and floor. – Just like last year – and every year for the past decade Co-founder of Avid. and more. Today there is nothing static or sure about the media industries as they (we) are all swept along in the great digital transformation. Film making processes that were a constant through most of the last century are giving way to new tools and workflows. A veteran DP on the set was making small talk with a new intern, and reflected, “I miss the old days – when we shot the entire frame all at once.” Over the course of NAB week there’ll be plenty of small talk about how the industry has changed – is changing – coupled with casual speculation about the changes yet to come. All this chaos poses unique challenges for all of you as educators. One change is the ever-lower price of the tools. As the price barrier to entry drops, the industry becomes more accessible, more democratic. As competition increases for new careers in the media arts, how can you help students to survive and thrive? You have to prepare the next generation of media professionals for a career that must be comfortable with recurring change in an unknowable future. What does that syllabus look like? Even amongst all this technological change there are fundamental things that do remain constant. As in the past, the quality of films in the future will still be determined largely by the quality of the stories and the critical thinking that shapes them. For creative people, new or seasoned, your career still rests squarely on your portfolio. Do you have an ear for story, dialog and pace? Do you have an eye for line, form and composition? Also important is the ability to seek out and comprehend the essential “why” of things. Noted historian and educator Diane Ravech summed it up eloquently – 4 Feedback September 2004 (Vol. 45, No. 5) BEA—Educating tomorrow’s electronic media professionals 5 “So, if you “Those who know how will always have a job. impart anything Those who know why will always be in charge.” to your So, if you impart anything to your students, teach them to students, teach take full command of their careers by constantly seeking to know them to take the more important “why” of things – to ask why – and to keep full command asking – a lot. As I noted at the start, the talented artists and of their careers editors who contributed to the work we enjoyed watching, all by constantly understand the power of the portfolio, and why they do what seeking to they do. know the more important “why” of things – to ask why – and to keep asking – a lot.” < Table of Contents 4 Feedback September 2004 (Vol. 45, No. 5) BEA—Educating tomorrow’s electronic media professionals 5 STUDENT NEWS WEBCASTING John Mark While many online college webcasting services are extensions Dempsey, of over-the-air radio stations, other radio/television, broadcast Ron Bland and journalism,