Spring 2015 Digital takes off Ultimate Packaging discusses how digital print technology drives consumer engagement Play it safe: supermarkets and brand- owners lift the lid on food safety On the paper trail: the sustainability push has put paper back on the agenda FOOD & BEVERAGE | LUXURY PACKAGING | BIO-PLASTICS | CONTRACT PACKAGING PCI037_Cover final.indd 1 14/04/2015 08:35 We received 20% of the cost of our new printing machine in Regional Growth Funding through Close Brothers Asset Purchase Scheme Customer comment Do you need to purchase new assets to assist with growth? Would you benefit from grant assistance to fund these assets? The Close Brothers Asset Purchase Scheme can help businesses secure funding from the Government’s Regional Growth Fund (RGF) to put towards a deposit for an asset purchase. Our scheme has already assisted more than 400 businesses access over £20 million of government funding, enabling SME’s across England to create or safeguard more than 2000 jobs in a wide range of sectors. Don’t miss out – speak to our team today to find out how your business could benefit from an RGF grant. Contact us on 0208 003 6416 or email [email protected] For further information about the Close Brothers Asset Purchase Scheme visit www.closeasset.co.uk/RGF PCI037_Close Brothers.indd 1 13/04/2015 10:14 From the editor On the web... Keep up with the latest developments Matthew Rogerson across the packaging industry by visiting Editor www.pci-mag.com The rules of engagement elcome to the spring edition With the technological advancements we of Packaging & Converting are seeing in digital printing, this is becoming W Intelligence. Over the following easier to achieve, and with packaging acting pages, I hope to be able to take you through throughout its life as a consistent medium Packaging & Converting Intelligence the key developments the industry will be for brand messages, even those who are like Spring 2015 seeing in 2015 and provide some insight into me and invariably within arm’s reach of their EDITORIAL where the big opportunities will lie through phone, with all the distractions that brings, Editor Matthew Rogerson the rest of the year. cannot turn off their packaging. Chief sub-editor Gemma Carroll Sub-editors Chris Cox, Miriam Jones In addition to the wide variety of content Packaging that helps busy, unhealthy, Feature writers Chris Godfrey, Oliver Hotham, Greg Noone, Sarah Williams on all manner of end markets, there is also stressed-out, resource-poor customers get the Production manager Dave Stanford the most current research from Canadean, most out of the product with minimal effort Group art director Henrik Williams Designer Marianna Pascariello providing an insight into market movements and offers easy disposal will continue to be a across the global industry. driving force in 2015, while I fully expect to COMMERCIAL Throughout this issue, you will also find see the continued growth in variable data and Client services executive Hannah Fitzgerald Sales manager Nick Smith coverage across the executive dining club personalisation that we saw in 2014. Subscriptions marketing manager Marie Connolly Head of sales Richard Jamieson series, where senior executives gather to One further theme I expect to see growing Publisher William Crocker cover key topics openly and come away with this year will be the trend of ‘occasion’. Given a shared vision for the future; in this edition, our 24/7 connectivity and the need to cram we consider digital print, sustainable more experiences into less free time, memories Packaging & Converting Intelligence is published by packaging and food safety. and a sense of occasion will continue to Global Trade Media, a trading division of Progressive Media Group Limited, a member of the Audit Bureau of Circulation. The year has been phenomenally busy so provide the moments that we treasure. John Carpenter House, John Carpenter Street, far, with multiple product launches, key That five minutes of reflection over a cup London, EC4Y 0AN, UK Tel: +44 20 7936 6400 Fax: +44 20 7411 9800 legislation and a plethora of choice for of coffee, or a gourmet meal cooked in five Email: [email protected] consumers targeting the need to enhance minutes that gives you more time to enjoy Websites: www.globaltrademedia.com www.pci-mag.com their personal space and time without busting time with friends or family through to the ISSN 0968-2996 © 2015 Global Trade Media, a trading division of their wallets. In today’s immediate consumer arrival of a beautiful bottle to the table when Progressive Media Group Limited. Registered in England No. 06276344. environment, when faced with overwhelming you are celebrating – these are the lasting All rights reserved. No part of this publication may be choice, most people will stick to what they memories we will carry with us on our next reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, know. To gain market share, companies have trip down the shopping aisle and the ones without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of the to break this habit and really engage with that will keep us returning through nostalgia. information in this publication, the publisher accepts no consumers – from initial marketing to the As always, I welcome any questions or responsibility for errors or omissions. point of purchase and through our homes to comments, and hope you enjoy reading this The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with end of life. edition as much as I enjoyed creating it. the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher. Spring 2015 SUBSCRIPTIONS Single issue price: UK £28.49 EU €44.49 US $58.99 ROW $58.99 One year: UK £43.49 EU €68.49 US $89.49 ROW $90.49 In this issue Two year: UK £69.49 EU €108.49 US $142.49 ROW $143.99 Digital Page 14: Paper-based packaging is set to profi t from the increasing industry drive towards sustainability. Subscription hotline: +44 845 155 1845 (local rate) takes off Ultimate Packaging discusses Subscription fax: +44 20 8269 7877 how digital print technology drives consumer engagement Page 38: Flexible packaging holds a dominant market Email: [email protected] Packaging & Converting Intelligence Subscriptions, Global Trade position, but how will if be affected by the green push? Media, Progressive House, 2nd floor, 2 Maidstone Road, Sidcup, Page 48: The advent and accessibility of digital printing DA14 5HZ, UK Play it safe: supermarkets and brand- owners lift the lid on food safety means things are starting to get personal. On the paper trail: the sustainability www.getthatmag.com push has put paper back on the agenda Printed by Stephens & George Print Group FOOD PACKAGING | LUXURY | BIO-PLASTICS | CONTRACT PACKAGING Visit www.pci-mag.com PACKAGING & CONVERTING INTELLIGENCE | www.pci-mag.com 3 PCI037_001_Foreword.indd 3 14/04/2015 08:09 Contents In this issue... 14 Cover story 48 Paper and card are back in the packaging frame. 38 Digital printing is set to revolutionise what’s possible with packaging – and this time, it’s personal. How will flexible packaging bend to the market? boost growth of paper-based Feldmuehle Uetersen held a round- The intelligence packaging’s market share, while table discussion with leading dry- rising raw material costs have goods brand-owners to discuss an 6 All wrapped up moved sustainability to prime innovative packaging material According to Canadean, the global position on every packaging manager’s combining polypropylene films and packaging market is set to reach agenda. Packaging & Converting paper, HybraPack. Over the course of 1.6 trillion units by 2018, dominated by Intelligence takes a closer look at how the evening, company representatives flexible and rigid plastics, which together sustainability in paper is developing gave details on this new solution and account for more than two thirds of in leaps and bounds. the guest attendees were also able to total production. However, the regional offer their insights as to where this breakdown varies, with the impact of the 17 The secrets of faultless technology could best be applied. strong economic growth of Asia-Pacific high-speed labelling and the expanding Chinese middle class Metsä Board Zanders Food & beverage painting a different picture than the ones seen in the US and Europe. 19 Consumers say sustainable material is future of packaging 28 Protective paper can 10 News Stora Enso Packaging Solutions save your produce The latest industry headlines. Powerflute 21 A lightweight paperboard 13 Growing narrow web for the packaging industry 29 Food for thought segment demands International Paper Nearly every FMCG brand-owner top-quality printing and major retailer has a strict MacDermid Printing Solutions 23 Metallised paper makes sustainability programme in place. a strong case New materials and innovative Paper & board AR Metallizing packaging developments are playing important roles in these programmes, 14 Reams of progress 24 Hybrid and mighty as are consumers’ perceptions of Consumer demand and tighter With hybrid technology fast becoming value and performance – particularly legislation are just two factors that will of interest to the packaging industry, when it comes to food packaging. 4 PACKAGING & CONVERTING INTELLIGENCE | www.pci-mag.com PCI037_002_Contents.indd 4 14/04/2015 08:10 Contents 31 A lighter packaging approach Ecolean 33 Will carton bring end to cans? Tetra Pak 34 On the safe side On 9 December 2014, more than 30 delegates representing major food brand-owners and retailers from across Europe gathered at The Ritz London, providing a platform for like-minded executives in the industry to understand how to improve the effectiveness of their food safety in packaging.