eNews 02/09

KRAFT FOODS HIGHLIGHTS DELICIOUS RECIPES IN FORT LAUDERDALE

Kraft Foods World Travel Retail will maintain the momentum of ’s record-breaking centenary last year with a powerful line-up of core brands when presenting new lines for their official Americas launch at the Duty Free Show of the Americas in Fort Lauderdale (March 22-26).

Recognizing that the universal economic downturn will inevitably have an impact on travel retail, we are focusing on core brands such as Toblerone, Milka and Côte d’Or, which have proven consumer awareness and support.

Last year, Toblerone was in the spotlight for a year-long birthday party and achieved record sales. This year, it is joined center stage by Milka, the brand of Alpine goodness and a favou- rite for all the family.

The Milka assortment is extended by the addition of two new-recipe tablets: Milka Toffee Whole Nuts and Milka Choco-Crispy, which address consumer trends. The all- important sharing and snacking category welcomes the Milka Assorted Naps Mix 380g bag with Alpine Milk, Crunchy Caramel, and Strawberry flavours. And for younger fans there is a re-usable lunch bag filled with Alpine Milk Naps.

Milka novelties 2009 - Enjoy the Alpine Goodness

Travel-retail’s iconic No.1 brand Toblerone is younger and stronger than ever, reinvigorated by the launch of its first premium product, the sophisticated and feminine Toblerone Ribbon Box 210g, and the Edelweiss Gift Box 210g, which high- lights the brand’s Swissness.

Younger Toblerone lovers will adore the Toblerone Drinking Cup and the Toblerone Kids Bag, which both leverage the popularity Toblerone novelties 2009 - Your True Piece Of of “brand ambassador” Bernie, Toblerone’s cute St Bernard dog. Finally, chocolate connoisseurs who enjoy the dark, mystical appeal of Belgium’s tradi- tional Côte d’Or will relish Fèves de Cacao 180g – which are crafted in the shape of a cocoa bean, with praline or truffle fillings for an intense cocoa eating expe- rience.

Côte d'Or praline novelty Fèves de Cacao

Kraft Foods WTR is confident that top-quality, well-known and much-liked chocolate brands will be key to sustaining sales during the months ahead. We welcome you to booth 427 to plan for the future and “Enjoy the Alpine Goodness” of Milka, “Your True Piece Of Switzer- land” with Toblerone or simply pure cocoa intensity with Côte d’Or.

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Copyright 2009 Kraft Foods Switzerland LLC, World Travel Retail, All rights reserved.