PRINT MEDIA ANALYSIS FACT SHEET - September 2020

Introduction Weekly Newspapers

Monday to Since 2005, ADIC conducts daily surveillance on print media and produce a monthly Sunday analysis of references regarding alcohol, tobacco, cannabis, heroin and other drugs Saturday (ATOD) occurring in selected print media in the three mediums – Sinhala, Tamil and English. This “Print Media Analysis” leads to monitoring and identifying the prevailing/ Sinhala current trends and patterns related to alcohol, tobacco, cannabis, heroin and other 05 03 drug reporting. It also identi es the current attitudes and the behavior of the media and media personnel with regard to ATOD. This fact sheet contains the analysis of Sinhala and English newspapers in September 2020. 04 English 02 The identi ed content are categorized as follows: Classi cation according to Promotion, Prevention, Prevention – Improve correct knowledge on ATOD, its Policy, Law Enforcement & Non Category industries and eective prevention.

Promotion - Glamorizing the substance, industry Sunday Sinhala image building, surrogate advertising, social beliefs, English unfair privileges and promotion through prevention. Prevention 5 Positive policy – Supporting implementation and 1 formulation, of ATOD control policies. 7 10 Promotion Negative policy – Undermining formulation & 0 implementation of ATOD control policies. Negative 2 Law enforcement- Legal actions taken by the Policy 0 authorities when ATOD related laws & regulations are 0 violated. Positive 3 Policy 0

Non Category –Speci cally does not include policy, Law 14 prevention or promotion of any drug but it provides Enforcement 2 5 information on ATOD through words or pictures. Non 0 Category 0 n 15 Monday to Saturday 0 3 6 9 12

Sinhala English 98 Prevention 20

Promotion 125 2

Negative 7 Policy 3 Positive 34 Policy 3 Law 1142 Enforcement 118 Non 0 Category 0 n 0 200 400 600 800 1000 1200

adicsrilanka.org Classi cation according to Newspapers

Monday to Saturday English Newspapers In Monday to Saturday English 80 newspapers, and Daily 70 67 News published ATOD promotive content. ATOD prevention was 60 published the most in Daily Mirror. 50 Law Enforcement was the overall most published category in all four 40 28 newspapers. n 30 22 20 8 7 10 4 Prevention 1 1 2 0 0 0 1 1 2 0 1 0 0 1 1 0 Daily Mirror Daily FT Promotion Policy (Positive) Sunday English Newspapers 3 Policy (Negatve) 3.0 Law enforcement 2.5 n = Number of articles 2 2.0 2 n 1.5 In Sunday English newspapers, a 1 promotion article was published in 1.0 the Sunday Observer. Nothing on prevention was published on either 0.5 of the newspapers. 0 0 0 0 0 0 0 0 0.0 Sunday Observer Sunday Times

Monday to Saturday Sinhala Newspapers

390 In Monday to Saturday Sinhala 400 newspapers, ATOD promotion was 350 published the most in . ATOD prevention was published 300 the most in . Law 244 250 Enforcement was the overall most 195 184 published category in all ve n 200 newspapers. 150 129

100 40 35 50 27 28 27 Prevention 13 13 11 19 5 1 8 1 7 2 0 5 1 9 2 0 Promotion Divaina Dinamina Ada Policy (Positive) Sunday Sinhala Newspapers Policy (Negatve) 8 8 7 Law enforcement 7 n = Number of articles 6 4 5 5 n 4 In Sunday Sinhala newspapers, 3 3 highest ATOD promotion 2 2 2 2 publication was on Sunday 2 Divaina. Highest content on 1 1 1 1 prevention was published on 0 0 0 0 0 0 0 Sunday Lankadeepa. 0 Sunday Divaina Sunday Lankadeepa Sunday Mawbima

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