32% .45% 36 Engagement Rate 20Conversion Rate

Adopting a full-funnel approach, Cybba implemented its onsite engagement solution to boost online sales.

.32% .45% 36 Engagement Rate 20Conversion Rate

“Cybba Canada is our chosen technology partner, helping adidas Group Canada increase conversions throughout the customer journey with a suite of onsite engagement solutions. Since the launch of the campaigns we have been very impressed with the team and the fantastic incremental results they have delivered for the group.”

Alejandro Cardona, eCommerce Platform Operations Manager, adidas Group Canada

The Client

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. The brands of the adidas Group complement each other in a unique way to help athletes perform, play and feel better.

adidas Group has marketing agreements with the National Football League, Major League Baseball, the National Basketball Association and Major League Soccer. Employing more than 56,000 people in over 160 countries, they produce more than 900 million product units every year and generate sales of €21.2 billion (all figures relate to 2017).

Main Objectives

adidas Group Canada’s main aims were to address website abandonment and encourage users to stay onsite by re-engaging users midst abandonment and increase their online sales.

• Help increase the website conversion rate

• Re-engage users without disrupting the overall user experience Cybba’s Onsite Overlay

Cybba’s ever-evolving overlay represents a revolutionary shift in onsite engagement, marking the retirement of intrusive overlays and pop-ups. The tool engages users who are about to leave the site, harnessing data and insights to provide intuitive and relevant content to the customers, driving them to convert.

The tool integrates seamlessly into any website. Offering multiple features within one solution to create personalized, brand-native user experiences.

Campaign Strategy

Utilizing Cybba’s onsite engagement solution, adidas Group Canada tackled their website abandonment levels by engaging visitors with customized, dynamic messaging when they showed intent to leave at PDP/PLP, cart and checkout.

A complex and strategic campaign strategy was devised to ensure personalization of the campaigns at each stage of the funnel, whilst also accommodating the brand line, category and user experience.

By applying criteria filters based on SKU, cart value and behaviour, the tool was highly personalized for the user journey and user demographic of each brand. Thus enabling Cybba to engage the user at the right time with the right message and drive incremental conversions.

The Results

Successful use of a combination of video and static custom campaigns, Cybba’s team consistently deliver campaigns that perform exceedingly well and contribute to the growing website conversion rate.

Average Campaign Engagement Rate

Average Campaign Click to Conversion Rate