CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS NEWS

March 1, 2016

IN THIS ISSUE:

Programming Updates- pg 2 Ratings & Subscribers- pg 3-4

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March 1, 2016 PROGRAMMING

Spring Fling Karen Kingsbury’s The Bridge Part 2

Hallmark Channel Hallmark Movies & Mysteries

Following Winterfest in January and Countdown to Based on Karen Kingsbury’s best selling novel, The Valentine’s Day in February, Bridge, Molly (Katie Findlay) and Ryan (Wyatt continues to roll-out seasonal programming with Nash), college students from two different worlds, the inaugural Spring Fling event. This event will fell in love at Belmont University in their freshman feature three world premiere original movies year. After unknowingly being manipulated to break beginning April 2nd. up by Molly’s controlling father, they are reunited at Christmas, seven years later, to save the bookstore New Original Premieres that changed their lives. Faith Ford and Ted McGinley In April 2016 also star. on Hallmark Channel Karen Kingsbury’s The Bridge Part 2 premieres March 20th at 9/8p on Hallmark Movies & Mysteries

Hallmark Channel* Hallmark Movies & Mysteries* Season 3— Sundays at 9pm Gifted Hands: The Ben Carson Story— March 6 Hallmark Movies & Mysteries Premiere A Hallmark Channel Original Series

Karen Kingsbury’s The Bridge Part 2— March 20 Karen Kingsbury’s The Bridge Part 2— March 27 A Hallmark Movies & Mysteries Original Premiere Hallmark Channel Premiere A Lesson in Romance— March 27 Hallmark Movies & Mysteries Premiere

Marathons Every Weekend

* Titles and premiere dates are subject to change.

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March 1, 2016 RATINGS

When Calls the Heart Season 3 Kitten Bowl III

Hallmark Channel Hallmark Channel

The third annual Kitten Bowl event premiered on Sunday, February 7th, to 2.3 million unduplicated viewers. When Calls the Heart commenced its third season Kitten Bowl III also reached 2.2 million unique on February 21st to a 1.5 household rating and 1.7 people on Twitter, the highest ever for any Hallmark million viewers. The sweeping frontier drama Channel program, with 21% more uniques than the captured the hearts of millions and became the Kitten Bowl II premiere last year. Furthermore, the network's most social series ever. Hallmark Channel page reached 2.3 million Facebook uniques on Sunday, a 33% increase over last year’s When Calls the Heart Season 3 stars Erin Krakow, installment. , Daniel Lissing, Jack Wagner, and The Kitten Bowl franchise is a feline catstravaganza Kristina Wagner. presented in association with North Shore Animal League America and Last Hope Animal Rescue and When Calls the Heart premieres new episodes Rehabilitation. Sunday nights on Hallmark Channel The Kitten franchise returns in August with the Kitten Summer Games Source: Nielsen Live+SD 2/7/16. Nielsen SocialGuide Twitter TV Ratings, 2/7/16 and 2/1/15. Facebook Insights, Unique User Reach, 2/7/16 and 2/1/15.

On February 9th, , Inc., announced that it has entered into an agreement with Crown Media Holdings, Inc. for the Hallmark Channel to become the producer and home for the acclaimed television series. As part of this agreement, Crown Media Productions, the in-house production unit of Crown Media, will develop and produce future Hallmark Hall of Fame movies. Hallmark Cards will continue to sponsor the series and will remain involved in the creative process, including approving scripts that build upon the series’ reputation for movies that entertain, enlighten and inspire.

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March 1, 2016 RATINGS & SUBSCRIBERS

Countdown to Valentine’s Day Signed, Sealed, Delivered: From the Heart

Hallmark Channel Hallmark Movies & Mysteries

For three weeks leading up to Valentine’s Day, The most recent installment of the Signed, Sealed, Hallmark Channel celebrated the month of love and Delivered: From the Heart, premiered on friendship with Countdown to Valentine’s Day. The February 21st to 1.0 household rating and 807,000 five original movie premieres combined reached more viewers, becoming the highest rated and most than 8.9 million unduplicated total viewers. watched February movie premiere in network history.* Dater’s Handbook (1/30/16): Averaged a 1.8 HH rtg The franchise follows the lives of postal workers All Things Valentine (1/31/16): Averaged a 1.6 HH rtg who transform themselves into an untraditional team of detectives to track down intended Appetite for Love (2/6/16): Averaged a 2.1 HH rtg recipients of undeliverable mail. Valentine Ever After (2/13/16): Averaged a 2.3 HH rtg Signed, Sealed, Delivered: From the Heart Anything for Love (2/14/16): Averaged a 1.9 HH rtg starred Eric Mabius, Kristin Booth, Crystal Lowe

and Geoff Gustafson.

Source: Nielsen, 1/30-2/14/16 Live +SD. Source: Nielsen, 2/21/16 Live +SD. *At time of this publication.

Hallmark Channel ranks #30 in Hallmark Channel distribution out of the 115 measured cable networks. 89.7 million subscribers Hallmark Movies & Mysteries, from Hallmark Movies & Mysteries March 2015 to March 2016, averaged a 64.5 million subscribers monthly increase of 707,000 subscriber homes, the largest of all 115 measured March 2016 cable networks.

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March 1, 2016 CONTACT US

Corporate Headquarters Accountants Crown Media Holdings, Inc. KPMG LLP 12700 Ventura Blvd. 1225 17th St, Suite 800 Studio City, CA 91604 Denver, CO 80202 Phone: 888-390-7474 Phone: 303-296-2323 Fax: 303-295-8829

Investor Contact Legal Mary Dzabic Leslie Park SVP, Financial Analysis, Reporting & Compliance Assistant General Counsel [email protected] [email protected] 818-755-1261 818-755-1217

Transfer Agent Computershare Investor Services For more information, P.O. Box 30170 please visit our website College Station, TX 77842 Phone: 1-800-522-6645 Website: www.computershare.com http://ir.crownmedia.net

This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor Relations website.

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