CLC LECTURE Reimagining Orchard Road 12 September 2017
How can shopping belts remain relevant with the growing popularity of online shopping and thriving suburban malls? Using Orchard Road as a case study, the lecture will demonstrate current development trends, such as design strategies influenced by physical typologies and public-realm sensitivity.
This panel will brainstorm key design principles that can be used as future development tools or help elucidate the success of existing properties. A dive into successful international projects as reference models will further the dialogue on criteria for driving a successful destination that rouses local and tourists’ excitement.
Panel and Q&A Segment
Mr Michael Koh First and foremost is that relationship back to Orchard Road that I am 00:00:20 keen to ask you about. I think you talked about some of the developments and projects that you have done and how they have
actually connected places to each other. For example Horton Plaza, if I recall correctly, starts from the CBD [Central Business District] and ends
up in the Gaslamp, or the historic quarter of San Diego—so actually it connects old and new. But if you talk about Orchard Road, what does it
00:00:52 connect? It’s a road. So does it have that same connectivity? That is the
first comment I want to get out of you.
The second comment that you mentioned and I think in many examples, you showed the complexity of cities and the issue of parallel layered streets, of different activities, and a lot of side streets that connect these parallel streets, forming walking loops; and you mentioned the examples of Barcelona, Causeway Bay, Shanghai, Melbourne and these small in situ spaces that actually create that imagery and longevity in people’s minds. So I’d like you also to comment on that idea and perhaps apply it to Orchard Road which is actually, again, a single road.
Third idea that you mentioned was this idea of creating community and urban villages around the core shopping malls or retail districts; and the mix of activities vertically as well. I noticed very interestingly that you had identified three areas of Orchard Road. What if we re-conceptualise these three areas as urban villages? How would that change the landscape of Orchard Road? So just three questions to start you off.
Mr Phil Kim The simple thing right now, if we start with a very small idea is that 00:02:15 because of technology the format of the way that stores actually work becomes highly significant. Because in the future or in the near future, I
think a lot of landlords are going to have difficulty figuring out a way to charge rent. And that is because it is not going to be traditionally based
on turnover for instance. There’s a lot of people who will use physical properties, who will want the best experiences that stores have to offer,
but they are going to be making their purchases elsewhere or online. But the two are completely correlated.
So what we’ve started to do in looking at the retail portion of mixed use
is really to try to design in adaptive spaces, because even today and certainly a year or two from now, we can’t actually predict what kind of
formats will actually work. And so the idea that kind of a mixture of traditional rents with something that is programmed to constantly adapt
is really part of the idea that we are promoting. I don’t know how 00:03:33 successful they are, but in Hong Kong there is a—well I think they are in
New York and Hong Kong—there is an app that is called StoreFront, who
are doing permanent popup places. And as some of you landlords, you
might actually be taking up a huge amount of space [such as] former department stores, and actually offering it up for them. And what they’ll do is they’ll bring in 200-300 popup operators, unique products that they source from around the world, and make it part of your permanent collection. So that constant change and idea of change, I think, is really what is highly significant.
So for us, that, along with the way that the workplace environment is changing so significantly, and the desirability of people to want to live in urban villages—those three combined actually mean that there is a tremendous number of ingredients that we can use to re-programme and redesign spaces.
Mr Michael Koh Right I think that answered my question in part—indirectly, maybe 00:04:37 deliberately—but I am going to push you for the justification of your
ideas to Orchard Road.
Mr Phil Kim There was another comment also that Orchard Road doesn’t connect 00:04:51 anything; I kind of agree, I don’t know that [sic if] frankly Orchard Road or given the way that Singapore infrastructure works will truly connect one part of the city to the next. The way I tend to conceptualise Orchard Road is that it is a district and a precinct, it just simply happens to be linear. I think you can hit it at any of the individual points, but conceptually you should try to squash it so that it is essentially a squarish or circular kind of site, and deal with it as a kind of precinct. I think that the difficulty of thinking of it as a linear street is again, this idea that you walk and you enter a fortress-like project, you experience it and then you get out—and when you look to cross, it’s very difficult to get to, or you already know that the next project has a very similar kind of offer. So without these programmatic kind of changes, I think it is difficult to continue to entice people along, especially when it is difficult to walk.
Mr Michael Koh Well I think I would like to draw a parallel to what you also mentioned
00:05:54 about the work you are doing in Bangkok. Sukhumvit Road for all intents and purposes is very similar to Orchard Road—it is a linear shopping street. And you have shopping mall after another, but when you get out at each station along Sukhumvit Road, you feel that each station has depth and breadth because each station is actually part of a local village, which has connectivity from the main street into the side streets. Maybe your comment on that?
Mr Phil Kim No, I think that is the porosity that Bangkok has been able to achieve 00:06:26 along Sukhumvit Road, I think that is absolutely accurate. The other part which I always find completely fascinating about Bangkok, is that they
have awesome retail. I mean somehow the conditions there have pushed each of the individual owners to push for unique concepts, so
along Sukhumvit Road for instance, even though it is a very long road, you could spend all day exploring different kinds of places. Emporium is totally different from Central, the [Terminal] 21 project et cetera; so you could get five, six completely different types of experiences, different kind of offers, where you are encouraged to actually explore. And again, I think the continuing narrowness of the market in Orchard Road is difficult in terms of enticing people to come and continue to explore.
Mr Michael Koh And now the big question I am going to pose to you, and if I don’t pose 00:07:26 it now somebody from the audience will do so: There has been a lot of talk in the press recently and a lot of the public have [sic has] been writing in about whether to pedestrianise Orchard Road, or part of it. So what is your view towards that?
Mr Phil Kim What is your view? (Laughter in audience) I’m agnostic as to whether it 00:07:46 should be pedestrianised or not pedestrianised? I am more interested in trying to understand the changes to transport and technology. I tend
to think that although it would be fantastic to create a pleasure garden out of it—for instance, I think it would work well—there is no need to
do that if you are doing things correctly. You don’t need five lanes on Orchard Road. You need one. And the rest could be carved up, and not
necessarily in a linear way, but in a series of areas for gathering, 00:08:33 performances, events, even retail, F&B. So I think it really requires a
combination, and that really is about the way that all of us are going to
behave differently down the road.
I know cars are not that prevalent in Singapore, but it’s going to be even
less so. They will be around, you have driverless cars already which
means that most of the traffic is unnecessary. Is that next year? Or five years? It’s certainly nothing beyond that. So I think that is what you have to start planning for.
AUD1 My name is Jack Beckham[?] from [Sestry?], I just have a question. We 00:09:07 talk about reimagining Orchard Road and I just wonder about your view of extending that to actually a broader definition—it’s not just Orchard
Road we are talking about, we are talking about something bigger than
that.
Mr Phil Kim Well, Orchard Road is simply the model that we are using to discuss the
00:09:26 point. I think we are really talking about the transformation of cities right now where it is really part of a historical continuum in a way. If you think about Mainland China for instance, everything has happened in the last 20 years. In Singapore, it would have been about 40 years, but it’s all based on models that we established a long time ago. And if you think about the fact that in order to be sustainable, these assets actually exist. But there are so many different ways of exploring the way our cities are evolving and in particularly, we are all kind of evolving. And I think that’s really what we are talking about. So yes, it’s Orchard Road, it can continue to extend, it can go higher, it can get more dense [sic denser], but I think it really requires re-programming.
AUD2 Hi, Mark Shaw, I am a Chairman of the Orchard Road Business 00:10:16 Association [ORBA] and from Shaw House, which is where that photo was taken, on our plaza, so on the hardscape. You know, just even
looking at that picture there is only one apartment building that you can see in that, the rest of Orchard Road tends to be malls and offices. So
judging by what you said earlier on about the proliferation of co-working space, do you think that a lot of these offices should be converted into
00:10:45 residential [projects]? To bring life back into the street? And maybe some
of the mall spaces should become large co-working, more lifestyle-based
environments?
Mr Phil Kim It’s probably a little bit unfair to say that half of the retail-based projects 00:10:56 on Orchard Road could go through this kind of transformation. I’m sure financially a lot of them are much more successful than it may appear to
an outsider like me, but part of the issue, I think, about creating a neighborhood, because that’s really what we are talking about, is you
have to have a diversity of audiences who have different needs. So I don’t think it’s just residences but definitely different types of
residences, particularly for this type of audiences, people who would want to live on top of this kind of buildings rather than in the suburbs—
I think the demand is definitely there.
At a similar kind of scale there is [sic are] a few things that we are
working on where there is quite a bit of interest from senior citizens, because they do not want to live out in managed care areas which is devoid of life—they are very active, very healthy and they want the vitality of living in this kind of community. So I think there are other kinds of residences that are definitely desirable. I am really big on the workplace environments because again, between the workplace and the residences, we are talking about activation; people who are interested in and invested into these communities, so I think they all kind of work.
I know that along Orchard Road you do have an issue because you have a lot of expensive apartments and homes right next to it who [sic which] probably don’t want to connect so fluidly, but I don’t know if it’s a planning code issue but I think you have a lot more opportunity to create towers, and those rules may change down the line.
AUD3 Stanford[?] from GSS[?]. Just on the issue of what is Orchard Road 00:12:50 connected to. From a kind of pedestrian or scooter or cyclist perspective, it is actually physically proximate to areas like the civic district, Clarke
Quay, the Marina Bay area—so if you think of Orchard Road, not just this thing [called] Orchard Road, or street, but what it could flow to, it could 00:13:15 actually lead to parts of Singapore that would be an enjoyable full day, six-hour experience. And just right now, the connection points are not particularly seamless, and it’s not a very pleasant walk so any ideas on how you connect to a more diverse part beyond strictly just Orchard Road?
Mr Phil Kim Well if we go micro again, a little bit, just about Orchard Road, one of 00:13:41 the things I noticed the last couple of trips is you guys now have elevated bridges to connect across the street. I don’t like that idea, because I
think it creates kind of a weird problem. In the Central Business District of Hong Kong, they have elevated bridges that work, it is an incredibly
dense, compact kind of area where because it was already badly planned in terms of accommodating too much vehicular traffic, it was
sort of a secondary solution that Hong Kong Land took advantage of, and they’ve done it well in terms of creating that level of connectivity.
But that part of Hong Kong is also sloped: so in some areas it is actually
ground plane, and then you are elevating across essentially highways. So I think there is kind of a logic to that. Orchard Road, to me, has to
focus on two layers, and that is building around the MRT stations and really just maximising that as much as possible. But it is really the ground
plane which is what you have to focus on. The elevated connections seem like it would make it convenient, but I think what it would do is it
would dissipate crowds and people, and get them away from where you want them to be. I mean if this was the crowded, every significant corner
of Orchard Road, I think it would be fantastic. You would want to be there and you would want to hang out.
But by taking people to a third layer, I think you actually remove that
kind of sense of community and excitement. So I wouldn’t really do that. I know I didn’t really answer your broader kind of question. Beyond that,
it’s a little bit, in terms of scale, it has always been, for me anyways, interesting that although Singapore is one of the greenest cities that I’ve
actually ever been to, it is not the most walkable city I’ve ever been to.
00:15:46 So the issue for me there is that if you want to connect Orchard Road to
the Singapore River, Marina Bay Sands, it’s going to require more than
just lining it with trees—it requires activation. You know, really for us we
work in principles of about half a kilometre and you cannot really have
too many breaks within a half kilometre stretch, in order to continue to
encourage and entice people to walk through. And I think that is one of
the issues that you are going to face in Singapore. You have pretty vast
stretches where there is very little ability to add programme to it? So I don’t know how to solve that but I’ll think about it.
AUD4 Hi, my name is Katyana [Melic] from Centre for Livable Cities, I just have 00:16:30 a question about the earlier point you made about the tipping point for authenticity in some of the districts you’ve seen when larger commercial companies or complexes move in and local independent businesses move out. I wonder what examples you have of specific strategies that cities have adopted that have been successful in helping to maintain that diversity of retail mix and the authenticity of some of these districts?
Mr Phil Kim In Hong Kong, there is [sic are] a few projects like Island Beverly [Centre], 00:16:56 [and] I would say Shibuya 109 in Tokyo is also another interesting one that probably a few of you have been to. And we took some inspiration
from that when we were conceptualising our Mongkok project. What those projects did so well was they identified a gap in the market in
Tokyo about 15 years ago, and in Hong Kong about 10 years ago. What they were trying to do was take advantage of the cheap and fast
manufacturing in Southern China. [There were] a lot of young designers who did not want to work in traditional fields, and this is much more
extreme today than it was 10-15 years ago. And [there was] a kind of identification of a gap in the market, where people in their teens to 25
did not really have the right kind of fashion offer at the right kind of price. So what both projects did was they stacked these 10-15 level
buildings, put in about six, seven shops per floor—nothing was done with any kind of high degree of detail. It was very casual, very quickly
done, and they probably pay as high rent [sic paid rent as high] as something like Pacific Place in Hong Kong because they drive traffic to
their shops every week. And if you think about it it’s a really simple thing because every one to
two weeks, they do a limited run of these fashion goods and when they
sell out, that’s it. They never do it again—so it’s that sense that you’re
owning something which is affordable, but one of a kind that really
represents who you are. I think there are those kinds of programmatic
ideas that will begin to fill these gaps. I have a feeling that to a certain
degree, I think [in] Far East Plaza, there are some elements of that. But
I think that unless you are really dedicated for that kind of use, it is a
little bit hard to find [that when] compared to what is directly along Orchard Road. But the kind of DNA diagrams that I was showing you, I think that is the way to really begin to break down to see what actually does not exist in the Singapore market and to begin to fill that in.
Mr Michael Koh So I would just like to take up that point and perhaps bring this 00:19:30 discussion a little further, because you talked about taking the big box
and you talked about breaking it down and creating urban villages and communities, and I think you have illustrated that in your sections for Syndey and how you have created vertical communities through high layering of mix of uses—but I would also like to draw also on new developments like PMQ in Hong Kong, and other developments, say in Brooklyn, in New York, whereby you see the prevalence of makers and creators and retailers all in the same building. Yet, [with] the zoning codes in Singapore we don’t allow it, because if you make, you go to industrial zones; and if you create you might go to a business one zone, and if you retail you go to a commercial zone. So how do you, in your experience worldwide, how do you overcome such zoning restrictions and make places for makers, creators, retailers, office workers and residential people to actually be in the same area?
Mr Phil Kim Yeah, you should change that. I mean I don’t think you have to go as far 00:20:35 as like Houston which effectively doesn’t have any zoning laws, so it organically can create this. But in Asia, it’s kind of a blend of public and
private partnerships because I work mostly for private developers, not governments. At the scale of the projects that we work under, the more
enlightened ones or the ones who understand the competitive aspects of having a project that can continue to evolve, are now creating areas because that is desirable for specific audiences to participate in, to see.
It also lends a unique flavor for a project in terms of its programming
and experiences that typical projects cannot offer.
So it’s really becoming part of a permanent programme, part of a
permanent offer. I mean I think about my daughter a little bit because
she is a smart girl but she’s going to be one of those people who will live
and breathe these kind of communities. She is not going to get the
highest scores in mathematics and chemistry and science, but she is
highly creative and she’s only 13 right now, but she already knows specifically the kinds of thing that she wants to do. I mean, when a lot of us were growing up, we didn’t have those kinds of options. We were very narrow in terms of what we could do, what we could offer—and when we began to practice, essentially that system perpetuated itself. I think that’s all going to change down the line and the idea of having permanent flexibility, permanent adaptability, permanent creativity like you have crafts taking unique positions, and having malls that effectively have no [fixed] stores—that’s all being worked on now.
Mr Michael Koh I’ve had the pleasure of working on a Jerde project in Singapore which 00:22:34 unfortunately was never realized. For those of you who didn’t know, Jerde Partnership actually planned the Harbourfront Mall before it
actually morphed into its current entity. And you had planned it, I think, with a canal going through, with streets flowing through, with small
scale versus large scale, with parks on the roof—and I think it was quite a microcosm of what you have illustrated in your slides. But to bring
some of these ideas to Orchard Road; what if I say let’s bring Namba Parks to all the roofs and podiums of Orchard Road? Let’s bring Santa
Monica Place, which is actually [a] fine-grain development that they’ve done in Santa Monica, Los Angeles, to the backs and sides of Orchard
Road to extend that porosity. Let’s bring the idea of Circular Quay and Langham Place—vertical programming to Orchard Road. And, let’s bring
Chelsea Market to Orchard Road. What do you think of this imagery of a combination of Jerde Partnership’s work would have upon Orchard Road?
Mr Phil Kim I would hang out there. And you know it is sort of, for me, beyond taste. 00:23:41 What kind of place do I want to be in? I think what you just described is a kind of recipe for evolution. That it is a precinct and a neighborhood
that will always evolve, that will always take advantage of small things that actually make experiences in life really great for people. You can
capture, sometimes in a huge singular moment and a huge project, something which has that kind of vitality but it is extremely hard. And it
is not something that you can do in Orchard Road right now. Your advantage is that you have 30 to 40 properties, each of which can take
a position. And maybe you will lead the discussion so that within each of those individual buildings, they begin to break open itself so that it
attaches into really what is happening in the public realm of Orchard Road—that people can fluidly move in and out, that people who are
meandering around that precinct can see into the projects and see up,
and that there are those kinds of offers and places to gather, places to sip wine and you can look across other kind of rooftops. So there is a whole vertical roof scape that is really what Orchard Road is about.
Mr Michael Koh I think just drawing that idea back to the environment and that overlay 00:25:07 you did of Orchard Road over Central Park. What about the many cities
that have resorted to introducing or reintroducing the element of water into the key areas? Seoul, for example, has redone Cheonggyecheon and created a whole new environment and a new reason to visit this part of the city. What if we apply that idea to Orchard Road?
Mr Phil Kim I’m never allowed to spend that much money but if you develop the 00:25:38 world’s longest swimming pool and you could afford it, I think that would work instantly, automatically. From an appreciation perspective though,
I would hope that you would improve Singapore River first, because that is an asset that you already have; and let Orchard Road take a different
kind of identity. Something equally strong, but you already have Marina Bay and Singapore River which should be fantastic kind of assets but
then what is the counterpoint move?
Mr Ong Chin Bee About 30 years ago I raised it with the school of architecture in 00:26:16 Singapore, that we should consider a continuous link—a pedestrian link,
not necessarily at road level—on both sides of Orchard Road. Because
at that point in time, because I grew up around that area—Cairnhill,
Scotts Road area—and [I] knew a little bit about it. The buildings at that
time, which started in earnest, I think about 40 years ago, were all single
buildings, basically hotels, shopping centers and high-rise styles. So I
think what it lacked at that time was a…because [with] a continuous link,
you can get people to walk; shoppers, tourists, visitors, from the top
end, which I take it to be approaching what is now Napier Road before
the Botanical Gardens, right down through the first part, cross Scotts
Road, Patterson Road, all [the way] to the middle part, to the Istana and
onwards to what I had hoped, where the Cathay Cinema was. And [to]
some of us, I think this is a separate issue, some of us felt that in terms
of environment, in terms of planning, physical planning, the area which
is now cluttered with academic buildings should have been left alone—
should have definitely been left alone and I always think about Central
Park.
Of course, albeit Central Park in New York is much, much, much bigger
but it would have been an ideal place. Then I visited Toronto about 30
over years ago and was struck by the fact that they had done something
like this. Because in winter, if any of you have visited Toronto, and I
visited in the middle of winter when the lake was literally frozen with
blocks of ice, people still go [sic went] along the main street, downtown
Toronto. I don’t know where it was but it is about a basement down, and
it was very good to be able to walk there, completely protected by the
weather. To come back to Singapore, I think we haven’t got the best of
tropical countries; it is very hot, very unattractive. So I think I had hoped
that they would have developed on both sides of Orchard Road [with]
this kind of link, you see? I do agree with the speaker that we should
retain the motorway link and not pedestrianise it at all. So this is actually
my view but I think until now, it is not a particularly pedestrian-friendly
kind of environment. That is my point. It can still be done but it will take a lot of effort.
Mr Phil Kim I agree. 00:29:37
Mr Michael Koh Just a funny response to Chin Bee because when I was a young planner, 00:29:39 I think at URA we did present this idea of a continuous pedestrian covered link. I think Mr Pillay was the perm-sec then and I still remember
Mr Pillay’s comment and he said, “Michael, are you trying to put the umbrella business out of business?” (Laughs) Interesting comment. So
I’ll let you all think of the questions, but I’d also like to ask Phil maybe two more questions. You said your favorite shopping street is RamblaI—
think in Barcelona—I think many lessons learnt from it, but what other streets in the world would you consider as great shopping streets or great
urban villages? First question.
Second question. There has been a lot…we had a visiting fellow, his name is Alex Washburn, Chief of Urban Design, New York City. He felt
that Orchard Road needed urban attractions of different scales. He quoted a concept that he was thinking about for one of the Penn Street
stations, the idea of a hyper-loop; he also cited perhaps a reverse bungee jump at Clarke Quay which is highly successful and experiential.
So what is your view towards introducing urban attractions into Orchard?
Having done, of course, Universal City Walk, et cetera. So two questions
there.
Mr Phil Kim If you have a chance to look at our website, my answer will probably 00:31:12 contradict everything you see. But I kind of have this sort of reverence for what I think Orchard Road will become. And I don’t think that you
need temporary attractions or gimmicks that simply will go away. Because you know every city in the world has put a ferris wheel on its
waterfront for instance. It’s okay for a few months, and then it’s the same as every other city. Orchard Road is too important, I think, to fill
[sic be filled] with things that really are not contextual. I think there is a tremendous design to be pursued because Orchard Road represents the
most important street in Singapore—so it is really about finding out
what Singapore is all about, and the people within Singapore.
[As for] your swimming pool, or a Central Park kind of solution, which
can have follies within it, I think that is much more the way to go, rather
than constantly trying to fill it with things that will go out of fashion very,
very quickly. And then in terms of great retail streets and environments,
as I get older, I am really focusing on more intimate and organic types of
environments. The back streets of Kyoto, any back street in Tokyo for
instance—I think that is where you find the inspiration, because every
few steps you [take, you] find something completely unique. And that
uniqueness is a combination not just of stores itself, but little things
around the neighborhood which somebody has crafted perfectly.
A friend of mine works in Shibuya so he’ll take me to this little small
Japanese restaurant where people are kind of scurrying back and forth. Interesting shops and all that. But the most unique aspect of that is something that is intentionally designed—he always puts me in this seat, he sits over there and it’s a kind of triangular window that is at the base of this restaurant. What’s really interesting about this window and why it represents the life in that area is you see only from the knee-down of office ladies scurrying to lunch and coffee. That’s usually his seat, but he allows me to take possession of that seat when I visit. But it’s those kind of idiosyncratic moments that are intentional, that really capture the life of that street. And I think that sense of uniqueness is really what’s exciting and interesting—not the big generic malls, not the big generic
streets anymore.
Mark You know the talk of pedestrianisation has been brought up again and 00:34:23 again, and I’m equally guilty of perhaps over-be-labouring the point of how important it is. But the only reason [why] we push the idea is that
we think that the walkability of Orchard Road is a major issue. There are no other major streets in the world that are this hard to cross, and if
you’re a tourist, from Shaw House to get to ION, it requires two underpasses, or to any of the other places on Orchard Road. The Scotts
00:34:58 Road, Patterson Road crossing is a major block, almost, to the flow of
Orchard Road. And I mean I’m glad to hear that URA and STB are looking
at scramble crossings further down Orchard Road. But you know, I’ve
always…I am always trying to sell this here – [for] put[ting] a big scramble
crossing at Patterson and Scotts Road. But I mean there is a lot of talk
about it slowing traffic down, but I really felt that that was the point of
this. It is that we don’t need high speed traffic down Orchard Road—it
should be a place where people take their time and make their way down
even if it is one lane of traffic?
So what do you think of…oh and the other thing I wanted to say was I
like your idea of your side streets and I can almost imagine the malls
becoming the side streets of Orchard Road, because rather than having
large department stores, it should be a little bit more experiential and
people should have interesting things to discover within.
Mr Phil Kim I think it’s just a comment, I think those are really good comments. Again 00:35:58
going back to Shibuya for a second; arguably the Shibuya crossing is one
of the biggest attractions in the world and it is just watching people
cross, right? So I think you have the same opportunities here, so again
when we sort of started by saying that people attract people, I think that is really the fundamental for solving a lot of issues in a more organic way
rather than forcing something that doesn’t belong, so I agree with you.
Mr Michael Koh Alright, so I think that all nicely sums up todays conversation. I think Phil 00:36:30 had [sic has] talked about walkability and connectivity and this was again highlighted by Mark and how important it is. And he also talked about
the idea of breaking malls down to create urban villages and always emphasising on the issue of community. But always, I think, at the back
of Phil’s mind he has talked about that of whatever we want to insert into our projects, wherever they are, they should be experiential. I guess
if you create moments that are relevant to the people—Instagram-able moments even—no matter what they should be truly authentic and
local experiences; and I think as he also mentioned, push the edges of technology, think through new mixes of uses whether its horizontally or
vertically. 00:37:19 So with that quick summary, thank you very much Phil Kim from Jerde
Partnership, and thank you everybody for attending today’s lecture. Please put your hands together for Phil.
(Applause)
[Transcript ends at 00:37:30]
LECTURE INFORMATION
TITLE Reimagining Orchard Road
SPEAKER Mr Phil Kim
Shareholder & Managing Director, Asia Pacific, Jerde Partership; Trustee, Urban Land Institute Global
MODERATOR
Mr Michael Koh
Fellow, Centre for Liveable Cities; Former Chief Executive Officer, National Heritage Board
DATE 12 September 2017
LOCATION MND Auditorium
DURATION 37 Minutes 38 Seconds
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