December 2001

Beckham crowns England’s rise

When ’s last- minute free kick thundered into the back of the net, the resulting celebrations were a mixture of elation and, above all, relief. But while Sven-Goran Eriksson’s men may have done it the hard way on the day, the previous nine months had seen a startling renaissance - aided by an injection of fresh talent, a spirit of togetherness, and that essential slice of luck - that had seen England rise from the bottom to the top of Group 9.

Geoff Thompson, Chairman of The F.A., looks back over 2001 and forward to 2002 Looking forward to 2002... The highlight was of course the In just over twelve months since the establishment of a dedicated International Relations team, unforgettable 5-1 victory over The Football Association has welcomed visitors from over 35 countries to its offices at Soho Germany in Munich, but under Square and has delivered Assistance Programmes in nearly every confederation. Eriksson’s calm yet inspiring stewardship, the team Inter-relationships are extremely team can start their preparations courses to marketing workshops, performed consistently well in important and also very rewarding for the 2002 FIFA World Cup to installing computers and the other, equally crucial encounters. Along the way, the as ultimately all of us are working Korea/Japan, whilst the U21 and providing IT training, coach’s low-key and modest to improve the game at all levels. youth teams have turned in some to sponsoring a approach won the hearts of a For The F.A., the significant fine performances, culminating in girls football nation and silenced the critics. contribution of our the U21s qualifying for next year’s project and Now the ultimate prize beckons representatives on FIFA and UEFA UEFA Championship. distributing kit and in Japan and Korea: the chance committees and panels should not footballs in every for England’s players and fans to be part of the greatest sporting be overlooked. We now have Meanwhile, continent. Next year event on earth - the 2002 FIFA more people on various The F.A.’s it will expand still World Cup in Korea and Japan. international committees than International further, most ever before, working within their Development notably in support of specific areas of expertise. Programme, has UEFA’s Eastern seen projects European Assistance Looking forward and planning for initiated across the Bureau and FIFA’s 2002 is an exciting time. On the globe, ranging Development football field, England’s senior from goalkeeping Programmes. Focus on Africa UEFA-CAF Meridian Project

Over the course of the past 12 months since the establishment of The F.A.'s International The F.A.’s partnership with Botswana, Lesotho and Malawi is proving a success on all fronts. The F.A.’s contribution Relations Section, Anglo-African relations have developed and strengthened significantly. to the development of football in these countries over the last 12 months has ranged from referees courses, IT The F.A.'s Head of International Relations, Jane Bateman, reflects on a busy year. support, provision of kit and footballs, to training camps in England and, latterly, administration workshops.

“One of the most fulfilling areas of our international programme in this first year has been our work in Africa. I am particularly pleased that we enjoy good Meridian Project hailed as ‘beacon of hope’ relations with South Africa after the tense rivalries of our 2006 World Cup bids. F.A. Vice President Ray Kiddell led a We have worked well together in the wake of the Ellis Park stadium disaster: delegation of four to Botswana and Malawi the Ambassadors match in Durban was a great success, raising money for the last month to deliver a 3-day workshop in victims’ families, and we have been able to share our expertise and experiences each country, covering key administrative Nigeria with various visiting safety and security delegations from South Africa. Our issues such as finance, competitions, Cameroon relationship with our Meridian Project partners has gone from strength to discipline, IT, refereeing, PR, marketing, Kenya strength, while the girls football project we sponsor in Kenya is also thriving. Africa is an exciting continent to facilities and football development. South Africa work with and to work in, and I am sure the partnerships we have will continue to be mutually rewarding”.

At the heart of each discipline was planning. Delegates devised mission statements towards which their organisation could aspire and plan, such as, “To be a model of excellence in football in Southern Africa,” and, “To achieve professionalism through excellent youth development structures and sound administration.” Building goals in Kenya address issues such as AIDS awareness and the dangers of the drug culture,” explained of transport for its teams. Encapsulating the “Delegates consistently describe The F.A. and Harrison. “Football is a means to impart essence of The F.A.’s international activity, a their affiliation to FIFA and CAF as beacons of messages about teamwork, respect and self- goodwill visit was arranged in each country hope, and we will certainly endeavour to esteem. Being in Lamu allowed us to witness to the SOS Children’s Villages, The F.A.’s meet expectations by tailoring our ongoing the passion for football in this small community international charity partner. In Botswana, the assistance programme to meet the needs of and the barefooted skills of its youngsters.” delegation took on an U12s team with Ray our Meridian partner countries,” added Ray Ray Kiddell hands over the keys Kiddell assuming the role of referee! Kiddell, F.A. Vice President. Umlazi Youth Development Centre, Lamu football project, Kenya - South Africa - The F.A.’s International Development FA-CAF Workshop Programme - “What impressed us most was the level of Umlazi youngsters display their new kit Programme provided materials in support of CAF President, Issa commitment and enthusiasm of the donated by England team sponsors, the Foreign & Commonwealth Office and Hayatou, called at delegates,” said F.A. training officers Peter Hit the net Nationwide, presented on behalf of The F.A. British Council sponsorship of the Lamu Youth The F.A.’s London Kay and Mark Ives, “particularly the distances British Executive Services Overseas by the British Council Director in Durban, Rehabilitation Group on the island of Lamu. headquarters during many of them had travelled to participate and volunteers, David and Judith Bogie, were Tony Reilly. a recent visit to to learn how to progress their skills in the recruited by The F.A. to install computers and England. The visit administration of the game”. For their part, provide IT training to the football associations The Umlazi Youth Football Development consolidated CAF’s the 36 delegates in Botswana and the 45 in Kim Fisher and the crew in Botswana of Lesotho and Malawi. Both associations Centre in Durban caught the eye of the F.A. agreement with The F.A. to work together on Malawi unanimously acclaimed the “This trip has made us aware of the difficulties now enjoy communication by e-mail and Ambassadors during their South African tour football development in Africa. The F.A. has workshops as “eye-openers”. FAM General that administrators face in Africa,” said The internet access. Administration Secretary at in June. 100 young people play at the centre agreed to stage four workshops in 2002-3: Secretary, Chris Kamphinda Banda, praised F.A.’s International Relations Co-ordinator Kim LEFA, Sello Lesita, said that the BESO visit under the watchful eye of Boysie Mngoma, Paul Harrison in action the “mature and practical approach” with Fisher, “such as HIV / AIDS and lack of resulted in “well-trained personnel and a new who recognises football as a power for good F.A. qualified coach, Paul Harrison, along with Administration Workshop - South Africa which the F.A. trainers conducted the financing and transparency. But the passion for system of administration which bring to the and a means to “keep youth in Umlazi away Andy Martin of the Youth Sport Trust, worked Coaching Workshop - Nigeria workshops, and was particularly appreciative the game, the positive spirit of volunteering association tremendous from drugs and crime, to help their all-round to develop coaching, organisational, planning Referee Instruction Course - Kenya of the minibus, presented by The F.A. to his and the enthusiasm shown by delegates to changes. It was development and to nurture leadership skills”. and leadership skills. “The Group was set up to Marketing Workshop - Cameroon association, which previously had no means progress is the light at the end of the tunnel.” excellent.” Confederations Update Building a Better Future England shows racism the red card Coaching the

Football's first national anti- coaches CONCACAF AFC UEFA racism week took place in The F.A.’s annual International England in October with some Coaching Licence Course attracted 170 organisations - including 64 39 coaches from 27 countries. The Youth Coaches Workshop The F.A. has arranged for coaches clubs - taking part in 200 events. 3-week course comprised both F.A. Youth Coaches, Martin Hunter and from top Russian clubs, including practical and theoretical elements, Richard Bate, addressed coaches from 26 Torpedo Moscow (whose head coach covering the whole spectrum of The week was organised by AFC countries at a Youth Coaches Vitaly Shevchenko is seen below on modern coaching from child Kick It Out, the organisation Workshop in Kuala Lumpur in August. his side’s recent UEFA Cup visit to protection issues to match analysis, sponsored by The F.A., the PFA, complemented by visits to Premier Hunter commended the skills of the Ipswich Town) and CSKA Moscow, to The F.A. and League games. coaches as “high level - complemented by work on secondment at English clubs. The Football Foundation to a thirst for knowledge to improve coaching The visit follows a meeting between fight racism in football at all standards in their own countries”. The F.A.’s Executive Director, David levels throughout the game. Davies, and Football Union President & Thierry Henry with some young supporters of the scheme During the week, city councils, Viacheslav Koloskov in London earlier supporters groups, amateur England head Coach, Sven- part in the fight against racism - this year. The coaching attachments and professional clubs alike, Goran Eriksson voiced his to think we still have to deal will consolidate good relations staged anti-racism events support for the Kick It Out with this problem is really between the two associations revived across the country. initiative, “I am keen to play my unbelievable.” Martin and Richard in action in KL last November when an F.A. Strategic Development Plan Ambassadors XI played in Moscow to The Football Association has reached The F.A. has undertaken the research share the 80th birthday celebrations agreement to replicate its successful B and production of a Strategic of Konstantin Beskov and the Licence Coaching course on behalf of “We’ve had over 1,000 students from Development Plan to assist the AFC in anniversary of Dinamo Moscow’s well over 90 countries since the CONCACAF in the Caribbean next year. the development of its football. 1945 tour of Britain. course started in 1977,” said Colin “The International Coaching Licence (B) Assistant Technical Co-ordinator, Morris, who led the course. “The Course has been running for 25 years students are completely devoted to Danielle Every, described the task as in England and always enjoys good the game and need to be because the “an honour and an exciting opportunity representation from the CONCACAF course is demanding but fulfilling”. for The F.A. Asian football will no doubt region”, explained Technical Director, These thoughts were echoed by Head see massive growth after hosting its Coach of the Gold-Medallist Howard Wilkinson. “We look forward first FIFA World Cup in 2002. This Cameroon Olympic team, Martin to the opportunity of taking it to the invitation allows us to play a part in Ndtoungou, “the course worked us Caribbean in 2002.” Members of the hard but overall it was an extremely the development of the Asian game as From grass roots to the elite: Manchester United show their commitment to kicking out racism Jamaican Princes Cup winning team rewarding experience and a unique well as to improve our understanding are seen here meeting England opportunity to meet and share ideas of football in Asia.” internationals David Beckham and Revolutionising refereeing with coaches from around the world”. Martin Keown, prior to England’s instructors from 19 countries and aims to give recent friendly against Holland. Soccer stars OFC participants the skills to help referees become better referees through in-service training. The F.A.’s Head Over 2,500 coaches from eighty countries have registered with CONMEBOL of Referees, John Baker, described the course as a The F.A. will embark on its assistance www.fa-soccerstar.com launched programme to OFC in January 2002, great success with “a tremendous sense of on 1st July 2001 and featured in the 2002 will see the start of formal commencing with a Youth Coaches camaraderie” throughout the intensive 7-day period. previous edition of Communiqué. co-operation with the South American Workshop for its U16 national team “At The F.A. we are revolutionising refereeing, not region through the confederation and coaches. The workshop will take place least with the recent introduction of full-time referees through the FIFA Goal Project which is in Auckland following the OFC U16s Lilleshall was the venue for the 12th International to the English game. The course is the perfect forum already ongoing in five countries. tournament in Australia. Referees Course which this year attracted 34 for sharing experiences and exchanging ideas.” Paul Barber, Marketing the game Director of Marketing at The Football The Football Association has unveiled the way in which it will fund the ambitious plans to develop Association, football over the next few years. With its existing sponsorship programme due to elapse at the end explains: of the current season, The F.A. has outlined the way in which a new structure will be introduced for its partners during the forthcoming four year period. From 2002 until 2006 all F.A. properties will be “Our new commercial associated with official F.A. Partners. Here are the highlights of the new scheme: programme, F.A. Partners, sets out to make an important financial contribution to the development of football in The F.A. unveils football’s future England while delivering high quality marketing communication and image associations for our 1 F.A. Partners is designed to support the promotion of the game of The outline structure of the new scheme is as follows: commercial partners. F.A. Partners is as much football, The F.A.’s role within it, and to raise money to invest in the about the future of the game as it is the present; game and develop it at all levels. • F.A. Partners will have five top tier partners. in particular, F.A. Partners will help us to • Each Partner will be directly linked to one of the five key strands of accelerate the development of those areas that football, ‘the pillars’, identified in The F.A.’s long term strategy: “As we seek to bring together world-class every pound that is out there, it’s about 2 F.A. Partners has been built on the premise have great potential, such as women's and • Men’s football - our mass market companies, so the potential will arise for balancing the finances with the future - of fewer, deeper, long-term relationships. youth football. • Women’s football - our growth market commercial partners to become involved in our developing football in the right way for the long- • Youth football - our future market broader international programme where term health of the game in this country.” 3 F.A. Partners will be the only • Community football - our ‘classroom’ and our ‘showroom’ interests are complementary and mutually official access to the entire game • Elite football - our ‘showcase’. The Elite football pillar will be beneficial. With football continuing to grow and Paul Barber will be presenting of football in this country, occupied by our on-field sportswear partner. with levels of participants and audiences The F.A.’s marketing strategy connecting grass roots with the • Each Partner will have access to The F.A.’s top two brands, The F.A. growing each year, The Football Association at Football Expo in Cannes on highest levels of professional Cup and Team England, and a share of exposure to all other pillars. believes that establishing strong relationships Thursday 10th January 2002 in football. • Partners will also be linked to important grass roots development and friendships across the football world will be a seminar entitled “Changing activities in each pillar, which in turn are carefully aligned to delivery ever more important elements of its role and the World's Oldest Football Association.” of The F.A.’s strategic plan. remain integral to its purpose in playing a leading role in our sport.” Cuban co-operation 4 F.A. Partners will not F.A. Chief Executive, Adam Crozier, added: “I am include title sponsorship convinced that The F.A.’s new sponsorship of our two primary brands: programme will have a great effect on English Team England and Stickerbooks donated by Official F.A. Licensee TOPS football. It is not necessarily about chasing The F.A. Cup.

5 F.A. Partners will offer companies the opportunity to help deliver The F.A.’s long- term strategy through Footballs and shirts, from Official F.A. Suppliers Mitre support for a number of and Umbro respectively, were presented to Antonio authentic development Garcés, Vice President of the Cuban Football activities linked to key Association, on the British day of the recent Havana strands of grass roots International Fair. HM Ambassador Mr Paul Hare football. made the presentation, thereby starting a programme of sporting co-operation between Cuba and the UK. with Howard Wilkinson Q&A Technical Director, The F.A. 2001/02 Calendar

DATE VENUE EVENT

11-14 December Trinidad CONCACAF Strategic Planning Workshop

9-11 January Cannes Football Expo

19 Jan - 10 Feb Mali African Cup of Nations

26-30 January Auckland OFC Youth Coaches Course

13 February Amsterdam Netherlands v England Friendly International

24 February Portsmouth Women's Senior WCQ England v Portugal

What are your main aims as Technical Director of The Football Association? 23 March Holland Women's Senior WCQ Holland v England Our remit is to establish structures to increase and maintain participation in the game at all levels, to improve standards of 27 March Leeds England v Italy Friendly International coaching and to develop elite players. Since I became Technical Director in 1997, we’ve developed a Charter for Quality to establish Academies, Mini-Soccer, Charter Standard Clubs, Schools and Children’s Courses. With regard to international football, we have in place a strategy for the development of international players and coaches. Since its inception nearly For the good of the game three years ago, the progress has been remarkable. Just as The Football Association is working with FIFA, not least our mutual important is the new ladder of Coaching Qualifications, designed to raise coaching standards across the board. towards a formal agreement with FIFA commitment to play a part in the to become the first national game around the world”. Are these models proving a success? association to support the world We feel that we have made significant progress particularly in governing body’s Development recent years. We receive many international visitors during the Programmes in each confederation. year from national associations seeking to learn from our experiences and in some cases to replicate the models we have Executive Director, David Davies, put in place. This year alone, for example, we have talked to associations ranging from Bermuda and Botswana to Mexico and described the opportunity as “unique Japan and, closer to home, Germany and Sweden. and exciting” and a “partnership which will underline our shared values How does the Football Division tie in with The F.A.’s international programme? Coaching workshops have become an integral part of the International Development Programme - we have been working closely with the AFC, for example, to develop coaching skills at Season’s Greetings... youth and senior levels, and are holding a planning workshop for ...from the International Relations team. Rather than sending cards we will be CONCACAF coaches this month. In 2002, coach education and making a donation to the new SOS Children’s Village in Mzuzu, Malawi, in distance-learning initiatives will be online through the expanded celebration of the festive season. services of www.TheFA.com Thanks to our partners

The International Relations Section, The Football Association, 25 Soho Square, London W1D 4FA, England. Tel. +44-20-7745 4545, Fax +44-20-7745 4546 For more information on The F.A.’s international activities, email [email protected] or visit This Is The F.A. / International Scene at www.TheFA.com