ßtoaticastïnq the BUSINESSWEEKLY of TELEVISION and RADIO

MAY 2, 1966 50 CENTS 35TH YEAR ßtoaticastïnq THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Bumper crop of off -network TV series offered buyers. p25 AAAA in Scottsdale gets radio -TV plea for help. p28 , ABC, CBS, affiliates lambast 50 -50 proposal. p36 FtA-\"` Way cleared for merger at ABC, ITT meetings. p50 16®® 1,A,N12 . COMPLETE INDEX PAGE 7 . U' '. e /OS. J i '` J. 14.

'SCREEN GEMS BRINGS YOU ALL THE ACTION IN FULL COLOR

NFL'S GAME OF THE WEE

This coming season the NFL will film in color its entire schedule. Half hour programs of each game -with all the big action intact -will be available the Wednesday following the game. For full details on availabilities, call SCREEN GEMS. j "To have great poets, there must be great audiences." lValt Whitman 11819 -18921 American Poet

Today, we would paraphrase Whitman's statement: "To have great television audiences, there must be great programming." This philosophy guides the efforts of all G -L stations, to make the most of our dynamic Southwestern markets. GRI FFI N -LEAKE TV. INC. KATV -7, LITTLE ROCK KTUL-TV -8, TULSA KWTV -9, OKLAHOMAr CITY

Prone a photograph by Matth ew Brady taken at me of the Civil War. The Bettmaan Archive Excerpt from a memorable speech - delivered at the National Association of Broadcasters convention by E. William Henry, Chairman of the Federal Communications Commission, Chicago, March 29, 1966:

"Consider, first, the troublesome question of artistic integrity and good taste.... Too often, 1 suggest,

routed by shadows, you break and run before a shot is fired in anger. Too often you surrender to pop -gun complaints as if they were the crack of doom. Too often the record here shows not only a lack of courage, but a lack of common sense....

"Let me give you but one illustrative example. I recently watched an evening television movie called 'ROOM AT THE TOP,' a film that won many awards and received much praise.... Those of you who saw it may remember that at one point...the dialogue went something like this:

Father: And by the way, young man, I know your relationship with that other woman, and I'm telling you straight: Get rid of that (Bloop- Blip)!

Young Man: Don't ever use the word (Bloop -Blip) when you speak of her!

Father: When I have a word that fits, I believe in using it.

"And there sits the poor audience, wondering what in the name of all that's artistically honest the bloody word is! This bloop -blip technique may be fine for selling razor blades, but is scarcely appropriate in an adult film on a controversial theme.

"Needless to say, I am not advocating a policy of 'anything goes.' But the alternatives to that extreme do not stop at treating the adult American public as if it were dominated by the Ladies Auxiliary of River City...who complained bitterly that the town library had books by Chaucer, Rabelais and Balzac....

"No one would suggest that your lives will be less complicated if you stop playing it quite as safe as you have in the past. Any new departure in this contentious area will raise eyebrows and embroil you in controversy. But more courage here will make your jobs more satisfying - and American broadcasting will be the better for it."

ROOM AT THE TOP is one of several hundred quality films for quality television programming from the library of Walter Reade -Sterling, Inc. 241 East 34th Street New York City

BROADCASTING, May 2, 1966 3 ß.F u L L Iti,4 gOUQUET O 5 PS C.) , OR P ` OA

MULTI -CITY TV MARKET Channel 8 brings color to a vital, growing multi -city market- Lancaster, Harrisburg, York, J afLLa.e.T, Lebanon, plus many other areas. All local programs are colorcast live, on film, tape, or via 11111 TO color tape recorders to a market with 18% h ,.,.\'..,.... N READING color penetration.* Give your product the ex-

HARRISBURG posure, the advantage, the appeal of color -full CDDIIIILDO WGAL -TV, and watch sales bloom. fNlNefaVee LANCASTER YORK This statistic is based on Nielsen estimates and subject to inherent limitations of sampling techniques and other qualifications issued by that company, available upon request. IIANXLix GETTYSSUEG

CECIL ;.E.T.,.,.fe WGALTV ".o,, 17101. Channel 8 Lancaster, Pa. ; LnUno. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz.

4 BROADCASTING, May 2, 1966 Last week's list CLOSED CIRCUITS Plenty of talk but no betting odds last week on who would get presi- Catching up calated as fast as pilot and production dential nod on (1) FCC chairmanship costs. Thus, producer can lose money and (2) vacancy left by E. William even if his series turns into hit. Henry as commissioner. But names United States Information Agency continued to fly with no intimation as is about to unveil first major revamp- to President's final decision except ing of its overseas radio and television Third force that he will make two appointments services in some 20 years. Formats, ABC intends to come out swing- (plus chairmanship) soon and simul- production techniques and program -TV ing upgrading of affiliations once taneously. content are being radically modern- on ized. Score of prominent U.S. broad- approval of its merger into IT &T becomes final. Network officials al- It's H. Hyde, new casters were given preview last week expected Rose! ready are reading riot act to non-con- will be reappointed and were enthusiastic. They were also acting chairman, forming affiliates who fail to clear despite asked to contribute TV vignettes for to third successive term. And programs network deems essential, and bandying of big names, there's notion distribution to foreign television stations (CLOSED CIRCUIT, April 18). there's current talk in one major east- that engineer would be selected-and ern market of shifting affiliation from likes from with- President to promote VHF outlet to commercial UHF. in. Here (alphabetically) are engineers Switching the risk (all Democrats) whose names have been mentioned: lames E. Barr, 58, chief, Triple- barreled FCC Safety and Special Services Bu- Recently signed cost-plus produc- reau, former Texan and now resident tion deal between CBS-TV and Desi Lamar Life Insurance Co. may be of Maryland; Eugene H. Merrill, 57, Arnaz is of type network has quietly in for shock when FCC, pursuant to former deputy assistant secretary of been making with few other producers decision of U. S. Court of Appeals, Army who served seven-month interim for some time -and some filmmakers designates renewal application of term on FCC (Utah); Lieutenant Gen- think principle may spread. In cost - WLBT(TV) Jackson, Miss., for hear- eral James D. O'Connell (Ret.) former plus setup CBS -TV handles budget, ing. Staff has proposed, and FCC is Army Signal Corps chief, now director pays both below -line and above -line considering, including in hearing li- of telecommunications management, costs, royalty to show creator and all cense- renewal applications of WLBT'S White House; William H. Watkins, fees connected with production, plus, affiliated stations WJDx- AM -FM. All 48, FCC deputy chief engineer, na- usually, commission to producer's three had been given one -year renew- tive of Texas, resident of Washing- agent who makes original deal. als last year following complaints ton. they had violated fairness doctrine in What arrangement boils down to is connection with civil rights issue and that network has control of every dol- had ignored programing needs of Brighter day lar that goes on screen -and gets con- Negroes (BROADCASTING, May 24). trol of all negatives in series, which United Church of Christ appeal, which can become substantial asset. Producer Sweeping changes in NBC -TV's day- court granted, was directed only at escapes risk of losses can be time program schedule may be an- -which WLBT, not affiliated radio stations. monumental is assured of stipu- nounced at NBC affiliates convention -and lated profit. It's said that cost -plus in Hawaii May 11 -13. Until then de- Waiting for Loevinger system was started for number of tails are being kept in utmost secrecy, shows produced by Richelieu Produc- but word is that new lineup will be in- FCC has two hot potatoes to handle tions (Keefe Braselle's company) when troduced July 4 amid extensive pro- but it would prefer to have its full Jim Aubrey was CBS -TV president. motion. Affiliates have been clamoring membership, particularly volatile Com- for beef -up in network's daytime missioner Lee Loevinger, participating schedule, and Hawaiian announcement, Program economics (Commissioner Loevinger has been in it's figured, would do as much to Geneva for past two months on government business and is due back May cheer station men as boatload of There's long -range possibility that okolehao. 9). One case deals with that sticky TV networks themselves may have to Jackson, Miss., court of appeals deci- produce more of their prime -time en- sion wherein tribunal said FCC must Nice neighborhood tertainment programs instead of rely- accord any citizen standing in public ing on outside production companies. hearings (see above). Other case, Signs are evident to some TV pro- ABC officials privately loaded with censorship implications, say they've gramers in current scarcity of script almost made up their minds to exer- involves complaint against KTYM Ingle- deals between networks and produc- cise option to buy New York head- wood, Calif., in regard to purported tion houses for 1967 -68 season. quarters building they have recently In anti-semitic broadcast (page 48). past years by this time sizable number occupied on Sixth Avenue within short of script agreements already had been Commissioner Loevinger, former walk of new CBS building and NBC - concluded 18 months in advance. Minnesota supreme court judge and RCA headquarters. Purchase price former assistant attorney general, anti- stipulated in ABC lease -or -buy contract Apparent slowdown is said to stem trust division, is FCC's mainstay on is said to be about $20 million. Be- at least in part from producers' re- jurisdictional matters and usually fore coming to firm decision, ABC top luctance to enter production agree- doesn't see eye -to -eye with FCC's legal brass wants to see how space works in ments of kind most have had in recent staff. He's lectured them on what he practice. seasons. Network financing hasn't es- regarded as inept interpretations.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street. N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices ma ó aa Fb Moo

L,00 600 IMLfl00e

*iu 3 0Gooa MN"

1 HES JUST DISCOVERED THE

TOTAL MEMPHIS

TV MARKET

Dig into the Memphis TV market and you turn up some and you have a population bigger than the whole state fascinating facts. You discover a market that's three of Colorado, including Denver. Cost per thousand house- times bigger than the metro figures. That's because holds? A low $2.541. Compare that with Denver's $3.82t, when you buy Memphis TV, you buy the rich Mississippi Albany 's $3.18t, or New Orleans' $3.58f. If you'd like to Delta (as far south as Clarksdale), a healthy hunk of explore this booming market with an experienced guide, Arkansas, and all of west Tennessee. Add them together call your RKO, Blair, or Katz representative.

Buy the market, not just the metro

SOURCES: ARB, November, 1965, Television Audience Estimates WHBQ- TV /WMCT /WREC -TV SRDS, January, 1965, Consumer Market Estimates CARS Television Market Analysis, 1965 MEMPHIS TELEVISION

6 BROADCASTING, May 2, 1966 WEEK IN BRIEF

Supply of first -run off- network series is more plentiful FCC may be walking on eggs in current fairness doctrine this year than last. More than 1,200 hours are going into hassel. Staff feels any decision will be termed either syndication. Since most are monochrome, feeling is color outright censorship or anti -Semetic. New policy on licen-

helped increase size of entries. See ... see responsibility may result. See .. . OFF -NETWORK BONANZA ... 25 FCC BACKED IN CORNER ... 48

Two networks and their affiliates find virtually nothing ABC and ITT stockholders, in separate meetings, vote good in FCC's 50 -50 programing rule. CBS and CBS -TV for merger. Still to be heard from are FCC and Depart- affiliates challenge FCC jurisdiction. ABC and ABC -TV ment of Justice. Question is raised over Goldenson's seat affiliates concerned about parity. See ... on Western Union board. See ... 50 -50 RULE GETS LASHING ... 36 MERGER A STEP CLOSER... 50

Call for advertisers and agencies to help broadcasters Commercials are becoming more like short stories and in self -regulation efforts issued by McGannon. Tells 4A's stories require strong acting. These are two major factors Broadcast Rating Council is studying possible changes in in ever -increasing number of big -name actors who are accredited services. See ... doing television commercials. See ... ADVERTISER AID ASKED ... 28 ACTOR ALOOFNESS FADES ... 31

Cox likes three -year licenses because they keep broad- Associated Press board of directors takes FCC over coals casters on their toes. But FCC is studying situation, he on regulatory policies that have kept news media from admits, and recommendations on longer licenses should using technological advances. Communications unit re- be ready next month. See ... ports progress in first year. See ... COX POSES QUESTIONS ... 57 AP REPORTS PROGRESS... 40

Corinthian's Tower calls Fund for Republic position CATV, sans cables, and increased use of satellites will paper attacking media 'intemperate, undocumented, non - give broadcasting new face within decade. Cox's predic- analytical and permeated with personal bias.' Paper tions include growth of FM to point where it will become

charges media with 'brutalizing' nation. See . . . dominant aural medium. See ...

TOWER CHALLENGES FERRY ... 45 REVISED SHAPE . .. 55 AIE

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 25 Broadcasting BROADCAST ADVERTISING 28 THE MEDIA 57 Published every Monday, 53d issue BUSINESS BRIEFLY 34 MONDAY MEMO 22 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 60 OPEN MIKE 19 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 36 offices. Subscription prices: Annual sub- DATEBOOK 13 WEEK'S HEADLINERS 10 scription for 52 weekly issues $8.50. Annual subscription including Year- EDITORIAL PAGE 86 WEEK'S PROFILE 85 book number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 55 other countries. Subscriber's occupation required. Regular issues 50 FANFARE 64 cents per copy. Yearbook Number FATES & FORTUNES 68 111q $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FILM SALES 46 Imes, Iisaasi changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 50 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 74 new addresses plus address label from z front cover of magazine. INTERNATIONAL 66

BROADCASTING, May 2, 1966 7 WMAZ -TV'S TALL TOWER GIVES NEW R- E -A -C -H IN THE DYNAMIC MIDDLE GEORGIA MACON MARKET Effective in January 1966 WMAZ -TV, Macon, Georgia has a new tall tower, a new RCA Traveling Wave Antenna, and increased power ... to the maximum 316,000 watts ERP. WMAZ -TV's Grade B contour now reaches 39 rich counties in middle Georgia.

"BOOM MARKET" OF THE SOUTH

Serving the nation's largest s`ngle-station Augusta New metropolitan area. Grade B WMAZ -TV 's increased coverage now gives you one of the South's Savannah fastest- grow,ng television markets. Write now to the Station, or to Avery -Knodel for facts about Georgia's

leading growth area . the dynamic Macon Market.

OLD NEW TOWER: TOWER: 514 feet 895 feet above above ground. ground. 828 feet 1,209 feet above sea above sea level. level. wmazw MACON, GA. CHANNEL 13

S i,ai eitueAag& uz tat . . SOUTHEASTERN BROADCASTING

Offering advertisers coverage of more than 1- million homes CORPORATION in six southeastern states. Greenville, South Carolina

WBIR-TV WFBC-TV WMAZ-TV Knoxville, Tenn. Greenville, S. C. Macon, Ga. Represented Nationally by AVERY KNODEL, INC.

8 BROADCASTING, May 2, 1968 Late news breaks on this page and on page 10 Complete coverage of week begins on page 25 AT DEADLINE

as chairman. FTC investigating networks' rate structures Mr. Henry, in brief remarks, thanked colleagues and staff for their help -and DIXON SAYS AGENCY IS LOOKING FOR DISCRIMINATION won approving nods when he said he likes present structure of agency. His predecessor, Newton N. Minow, Federal Trade Commission plans "in- jurisdiction, not FCC's. "This is an anti- recommended splitting agency in two, depth" examination of three networks' trust question," he said. with single administrator- policy maker advertising rate structures to determine In another matter, he said he has and administrative court. "I wouldn't whether discrimination exists. heard no complaints about advertising put powers of agency in hands of any FTC Chairman Paul Rand Dixon dis- of diet foods. And Charles A. Sweeney, one man," Mr. Henry said. closed plans in testimony before House director, Bureau of Deceptive Prac- He also said there is profit in debate Appropriations Subcommittee Feb. 10, tices, told congressmen, "Metrecal is ad- among seven commissioners. "You have made public Friday (April 29). vertised quite truthfully." to justify your position and articulate FTC was known to be interested in FCC Chairman E. William Henry, your views, and you benefit from the possible network discrimination in ad- also before appropriations subcommit- views of others." vertising rates as result of Senate tee, gave indication of progress made Mr. Henry, who resigned to take Antitrust and Monopoly Subcommittee in getting all- channel TV sets into cir- leading role in campaign of his friend, plans for hearings on subject. culation. John J. Hooker Jr., for Democratic But Chairman Dixon's testimony was He said that about 30% of those gubernatorial nomination in Tennessee, first indication that agency would con- owning TV sets have purchased all - made light reference to mortality rate duct its own investigation. He said channel models. Law requiring manu- among commission chairmen: "It isn't agency has "collected at the staff level facturers to make only receivers capable every day a chairman resigns," he said. as much information as we can." Senate of receiving both UHF and VHF signals "It's every other week." investigators, he said, "have demanded became effective two years ago. Commissioner Rosel H. Hyde, who is a lot" of FTC's material. Commissioner Robert E. Lee said acting chairman pending appointment FTC would go into charges that cost of sets has remained "about the of new agency head by President John- networks give more favored treatment, same" as it was when VHF -only re- son, presided at function. in terms of prices and time slots, to ceivers were on market. He also said large advertisers than to small ones. that converters to adapt VHF -only sets Shasta move into STI Chairman Dixon said agency is in to UHF capability cost $30. close touch with FCC on matter. But "But this is not happening," he said. outlined in application he stressed that problem was in FTC's "People are buying the second set." Details on reorganization of owner- in network television, $75 million in ship of Subscription Television Inc., Agencies should lead spot TV and $43 million in general California pay -television company, have magazines. "If scientific judgment and come to light with filing of application clients to fact path plain good sense can be obscured in the to FCC for assignment of license of medical media," he said, "isn't it rea- KJEO(TV) Fresno, Calif. sonable to assume that the same may STI will absorb properties of Shasta Drug advertisers were warned Satur- take place in the mass media ?" Telecasting- KJEO(Tv) and Ice Follies day (April 30) to advertise their prod- Four -day convention, at Scottsdale, -and Shasta will become 27% owner ucts with facts or risk legal prosecu- Ariz., ends tonight (May 2) with cock- of STI in return (BROADCASTING, March tion. tail party given by Television Bureau 28). Total value of Shasta properties In speech prepared for delivery at of Advertising for AAAA members and is calculated at $8,650,000, including convention of American Association of guests. $3.9 million for TV and $4.75 million Advertising Agencies (see page 28), for ice show. Dr. James L. Goddard, commissioner Other stockholders of STI include of U. S. Food and Drug Administra- Lear- Siegler Inc., equipment manufac- tion, said "the range of bad practice" FCC party writes turer, and Reuben H. Donnelley Corp., in pharmaceutical advertising "is quite directory publisher and direct -mail broad." finis to Henry era house. Each will have 8.7% of stock at He suggested agencies "assume a new completion of deal. dimension of client service" by taking Shasta Telecasting is principally it upon themselves "to impress upon Former FCC Chairman E. William owned by George C. Fleherty (38 %) their clients the need to sell drugs Henry bade farewell to commission and Carl R. McConnell (26.6% ). KJEO with facts." members and staff at reception held (Tv), operating on channel 47 in Fresno, Dr. Goddard was especially critical in his honor Friday (April 29). is ABC -TV in all -UHF market. of advertising in medical journals but Mr. Henry, who attended with wife California citizens had voted in No- said he "would not draw any lines" and their three small children, spent vember 1964 to make pay-TV illegal, between prescription drugs and over - last day in office Saturday, after two but state supreme court ruled measure the- counter preparations in enforcing years, 11 months in that job and after unconstitutional. STI is now suing state laws and regulations governing medical three years, seven months on commis- for $14 million and has pending suit advertising. sion. against California theater owners for In 1965, he noted, nonprescription Going away gifts included his gavel $117 million. Creditors claim $1,847,- drugs and remedies spent $144 million and its base, desk set and chair he used 157 against ST!.

more AT DEADLINE page 10 h '.OAOCASTIN6, May 2, 1966 g ñ casting Corp., effective April 29. WEEK'S HEADLINERS Mr. Paulsen had been program director of WNEW New York and Mr. Schutte, manager of San Francisco Martin Davis, VP of Paramount Film Adams, songwriter of more than 100 office of Metro Radio sales, both Distributing Corp., subsidiary of Para- songs, has been member of ASCAP's Metromedia units. mount Pictures Inc., New York, elected board since 1944 and served as presi- to board of parent firm and named ex- dent from 1953 -1956 and from 1959 ecutive assistant to George Weltner, to present. Alabama primary opens president of Paramount Pictures. Mr. Davis, 39, has been VP of Paramount Donald B. Armstrong Jr., senior VP, election year coverage Film Distributing since 1963 and its and Lawrence T. D'Aloise, VP and director of advertising and public rela- creative supervisor, J. Walter Thompson TV's three networks are set for ex- tions since 1960. Mr. Davis, who now Co., New York, elected directors of panded coverage of 1966 election year, assumes one of Paramount's top posts, plans boards and creative review boards, beginning with coverage of Alabama joined company in 1958 after previous respectively. primary, Tuesday May 3. association with Allied Artists and NBC's May 3 coverage, with corres- Samuel Goldwyn Productions. Joseph Herbert D. Strauss, president of pondent Sander Vanocur as anchorman, Friedman, assistant director of adver- Grey Advertising, New York, elected originates in color at WSFA -TV, NBC tising and public relations, Paramount chairman of New York council of affiliate in Montgomery. Flashcaster Distributing, is expected to move up to American Association of Advertising and other special reports from NBC Mr. Davis' former post. Agencies. He succeeds David B. McCall, correspondents in principal Alabama president of LaRoche, McCaffrey & cities will present live reports interrupt- J. Howard Wood, president of Chi- McCall Inc. Donald A. Wells, executive ing regular scheduled programing. cago Tribune Co., and chairman of VP of BBDO elected vice chairman. NBC News will attempt to project Tribune Co. stations, elected president Lester Harrison, board chairman of winning candidate after 9 p.m. (NYT). of American Newspaper Publishers Lester Harrison Advertising re- elected ABC's coverage of primary will in- Association Friday (April 29). He suc- secretary - treasurer. New governors clude bulletins and crawls in early even- ceeds Gene Robb of Albany (N. Y.) elected were Mr. Wells; Edward H. Cal- ing and two, five minute reports at News. Times-Union and Knickerbocker houn, executive VP, Cunningham & 11:01 and 11:06 P.M. (NYT) to sta- Tribune Co. stations are WGN -AM -TV Walsh; and Armando M. Sarmento, tions subscribing to ABC New's syndi- Chicago, KWGN -TV Denver and KDAL- president McCann -Erickson. cation service. AM-TV Duluth, Minn. There is inter- CBS will send news correspond- locking ownership with WPIX -FM -TV Frank P. Fogarty, president, Mere- ent Mike Wallace and crew to scene to New York. dith Broadcasting Co., Omaha, re- prepare five- minute summary and Stanley Adams has been re- elected elected VP of Northwestern division of analysis to be aired on network at 11 president of American Society of Com- U. S. Chamber of Commerce, Washing- p.m. Crawls will be on throughout night posers, Authors and Publishers. Mr. ton. via CBS News election unit. Lynn joining Trans -Lux For other personnel changes of the week see FATES & FORTUNES In expansion of its activities in TV programing area, Trans -Lux Television Corp. announced Friday (April 29) Europe wants own Comsat Communications Satellite Corp. that Jack Lynn, vice president in charge British sources say that other nations of programing of Metromedia's Metro- but unsure how to do it are now having doubts about Europa I politan Broadcasting Television, will plan. join Trans -Lux TV on May 23 as VP with responsibilities in production and commercial com- Plans for European FC &B billing up $10 million domestic sales. munications satellite are still hanging He succeeds Richard Carlton who has mid air following three -day meeting in Gross billing to clients of Foote, Cone been advanced to executive vice presi- of ministers in Paris. Meeting ended & Belding, York, dent of Trans -Lux TV with additional Friday (April 29) and only firm de- New rose by $10 million and agency's net income increased duties with parent company, Trans -Lux cision was to meet again June 9 -10. by $60,000 in first quarter of 1966, it Corp. Mr. Lynn has been with Metro- Seven nations making up European was reported Friday (April politan Broadcasting and predecessor Development Organization 29). Launcher Three months ended March 31: organization for 10 years. (ELDO) are Great Britain, France, West Germany, Italy, Belgium, Nether- 1966 1965 Net Income per share $0.21 $0.18 lands and Austria. Net income 457,000 392,000 Pomp and Circumstance ELDO was formed to get $420 mil- Gross billing to clients 59,307,000 49,007,000 lion space program off ground with NBC reported Friday (April 29) it Europa I, three -stage rocket designed Paulsen, Schutte to KEWB it is close to agreement with BBC and primarily for research. However, Britain Independent Television in Britain for which is paying 39% of cost, more than Appointments of Varner Paulsen as U. S. rights to one -hour color telecast any other nation, is said to feel that vice president and general manager of exploring history of British monarchy price is too high solely for research. It KEWB Oakland, Calif., and of Richard illustrated through tours to six royal favors getting rocket big enough to Schutte as sales manager of station are palaces there. NBC plans to schedule orbit communications satellite. being announced today (May 2) by color special in December. Britain is reportedly favoring devel- John V. B. Sullivan, president of Metro- Program will include filming from opment of Europa II rocket that could politan Broadcasting Radio Division of Buckingham, St. James's, Kensington, launch communications payloads and Metromedia Inc. Company purchased Hampton Court and Windsor palaces in put Europe in competition with U. S.'s stations from Crowell -Collier Broad- England and Holyrood in Scotland.

10 BROADCASTING, May 2, 1966 wspa -tv celebrates loth anniversary with new studios and complete color telecasting facilities

New WSPA-TV color studio and offices, fronting 267 feet on Converse Street in downtown Spartanburg.

IN CELEBRATION OF ITS 10TH ANNIVER- With completion of the new color studios and SARY, WSPA -TV IS LAUNCHING AN EXPAN- installation of color cameras WSPA -TV becomes a FULL SION PROGRAM TO PROVIDE NEW STUDIOS color station. The rich Greenville- Spartan- burg -Asheville Market is now the 45th television AND COMPLETE LIVE COLOR BROADCAST- market in the nation. Over 60 thousand homes in ING EQUIPMENT... this prosperous market already have color sets. Operating with full power and maximum height WSPA was the first radio station in South Carolina from Hogback Mountain and with 10 strategically and first with FM and Stereo. WSPA -TV was the located translators, WSPA -TV is serving the entire first television station in South Carolina and the Greenville- Spartanburg- Asheville Market with the Greenville -Spartanburg -Asheville Market to broad- best in both color and black and white programs. cast local color film programs. WSPA is presently This new expansion program is in the tradition operating RCA color film and slide chains and RCA of WSPA in always being first with the most for color video tape equipment. viewers and advertisers. Truly WSPA -TV is:

THE STATION ON THE MOVE!

L JnJ

-D e AM-FM-TV channel

BS in the Greenville- Spartanburg- SPARTANBURG, SOUTH CAROLINA `J Owned and Operated by The Spartan Radiocasting Co.- Walter J. Brown, Pres. Asheville Market GEORGE P. HOLLINGBERY- National Representatives Photographed by Nelson Shawn for KRLA's "Sounds of the West" Collectioi Oh look. Oh look. Oh look. The Mad Hatter Escaped From His Boo,

Here and Hear Disneyland, KRLA, photographed with its own sound of the sound of wondering... "he's only make believe, reaching out, swinging out he's only make believe, leaping out to find the place called he's only..." "real ".

KRLA/Los Angeles' most -listened -to radio station. Sold Nationally by H -R Representatives, Inc. Best of Show - Corn DATEBOOK 1965 Harris County Vegetable Day Donald Strack, Houston, Texas A calendar of important meetings and events in the field of communications. NAB RADIO PROGRAM CLINICS indicates first or revised listing. May 9-10--Portland Hilton, Portland, Ore. MAY May 12 -13 -Hotel America, Houston. May 1- 5-99th Technical Conference and May 23- 24- Fayfair Lennox Inn, St. Exhibit sponsored by the Society of Motion Louis. Picture and Television Engineers. Speakers May 26- 27- Radisson hotel, Minneapo- include Senator George Murphy (R- Calif.). lis. Sheraton -Park hotel, Washington. June 6- 7- Hilton Inn, Tarrytown, N. Y. May 1 -5 -Ameco Management Institute for community antenna television managers June 9-10-Sheraton hotel, Fort Lau- and owners sponsored by Ameco Inc. ln derdale, Fla. cooperation with Arizona State University. Ramada Inn, Scottsdale, Ariz. For information write Mr. Arlo Woolery, Director, Representative Fred B. Rooney (D -Pa.). Ameco Management Institute, Ameco Inc., Also scheduled is panel on FCC rules; mem- 2949 West Osborn Road, Phoenix 85017. bers will be E. Stratford Smith, John P. Cole, Jack Matthews and Mort Berfield, all May 2 -New deadline for comments on Washington attorneys. Utility development FCC's proposed rulemaking to limit three will be discussed by Bruce E. Lovett, assis- major networks (ABC, CBS and NBC) to tant general counsel of the National Com- equity holdings in no more than 50% of all munity Television Association. Hershey nonnews programing between 6 and 11 hotel, Hershey, Pa. p.m., or two hours of nonnews programing in same period, whichever is greater. May 5- 8- Fifteenth annual national con- Proposal would also prohibit three TV net- vention of American Women in Radio and works from domestic syndication and for- Television. Statler -Hilton hotel, Detroit. eign sales of independently produced pro- May 6- Canadian Film Awards Presenta- grams. Former deadline was April 15. tion, sponsored by the Association of Motion May 2-4 - 51st annual conference of the Picture Producers and Laboratories of Can- Association of Canadian Advertisers. Royal ada. Further information can be obtained York hotel, Toronto. from the association at 1762 Carling Avenue, Ottawa 13. Queen Elizabeth hotel, Montreal. May 3- Annual meeting of the shareholders of Radio Corporation of America. Carnegie May 6-7- Spring regional conference (re- Hall, New York. gions six and seven) of Sigma Delta Chi, professional journalistic society (meeting May 3- 4- Annual general conference of the jointly and in conjunction with annual SDX CBS -TV affiliates. New York Hilton, New awards banquet). Des Moines, Iowa. York. May 8 -7- Inter -Mountain drive -in confer- May 3- 4- Annual spring meeting of Mis- ence on instructional television and radio souri Broadcasters Association. Speakers in- sponsored by Western Radio and Television clude Charles Sweeny, director of Bureau Association. Brigham Young University, of Deceptive Practices, Federal Trade Com- Provo, Utah. For information write associ- mission; Louis Stephens, FCC renewal and ation at 633 Battery Street, San Francisco transfer division; Paul Comstock, vice pres- 94111. ident for government affairs, National Asso_ dation of Broadcasters; Howard Bell, NAB May 6-10-Second annual ABC International code director; Maurie Webster, vice presi- Television Inc. symposium being held in dent, CBS Radio Spot Sales; Tom O'Brien, conjunction with the International Adver- vice president, ABC Radio News; Roy tising Association's 18th world congress. Danish, director, Television Information Mexico City. Office; James Murphy, president. Washing- ton State Broadcasters Association. Uni- May 7- Meeting of the Oklahoma AP versity of Missouri, Columbia. Broadcasters. Oklahoma City. May 3-6 -World meeting of the Affiliated May 7- 8- Annual meeting of Kansas As- Advertising Agencies International. Mar- sociated Press Radio -TV Association. Kansas riott hotel, Philadelphia. City, Mo. May 4 -Forum on graphic design in tele- May 8 -11 -1966 Catholic Communications vision presented by the New York chapter Convention and Seminar sponsored by the of the National Academy of Television Arts Catholic Broadcasters Association and the BEST EAR IN THE and Sciences. Huntington Hartford Gallery National Catholic Welfare Conference. of Modern Art, New York. Speakers include FCC Commissioner Ken- neth A. Cox and Roy Danish of the Tele- HOUSTON MARKET May 4 - Broadcasters Day luncheon of vision Information Office. Fairmont hotel, the 57th annual Journalism Week sponsored San Francisco. by the University of Missouri. Speaker will You'll have every ear in the be Roy Danish of the Television Informa- May 9- 11- Annual spring meeting of Ken- tion Office. University of Missouri, Colum- tucky Broadcasters Association. Speakers in- Houston Market when you buy bia. clude Robert Hurleigh, president, Mutual; Bruce Merrill, president, Ameco Inc., NO CORN -GOOD POP May 4 -6-Conference on Electronic Com- Phoenix. Inn, ponents, sponsored by Electronic Industries Stouffer's Louisville. Association and the Institute of Electrical May 9- 12- Annual convention of the Na- Buy and Electronics Engineers. Marriott Twin tional Community Antenna Television As- Bridges Motor hotel, Washington. sociation of Canada. Speakers: Benjamin J. May 5-Seventh annual American TV Com- Conroy Jr., chairman of National Commun- mercials Festival Awards Dinner. New York ity Television Association (U. S.); K. J. Hilton, New York. Easton, Famous Players Canadian Corp.; Harold Wright, Canadian Broadcasting May 5 - Annual stockholders meeting, Corp.; Ira Kamen, JFD Electronics Corp.; KNUZ Scripps- Howard Broadcasting Co. First Na- D. Paynter, Vancouver Cablevision Ltd.; THE PRODUCER STATION tional Bank, Cincinnati. K. A. Simons, Jerrold Electronics Corp.; May 5- Department of State regional for- A. Ross, Nelson -Ross Electronics Co.; I. eign policy conference sponsored by Little Switzer, Lethbridge, Alberta; W. R. Wilson, Rock University. Participants include Board of Broadcast Governors; K. Wheeler, THE KATZ AGENCY, rnc. George W. Ball, under secretary of state. Vancouver Vocations Institute. Bayshore Invitations Will be extended to members of Inn, Vancouver, B.C. National Representatives th press, radio, and television from Arkan- May 10 - Annual stockholders meeting, sas, Oklahoma, southern Missouri, and Communications Satellite Corp., Shoreham western Tennessee. Little Rock, Ark. hotel, Washington. In Houston Call Dave Morris JA 3 -2581 May 5- 7- Spring meeting, Pennsylvania May 10-Joint meeting, Binghamton chap- CATV Association. Principal speaker is ter and northeastern Pennsylvania chap

BROADCASTING, May 2, 1966 13 ter, Society of Broadcast Engineers. Bing- tors and to transact other business. Statler hamton, N.Y. Hilton hotel, Los Angeles. of the stockhold- May 10 - Annual stockholders meeting, wMay 18- Annual meeting Metromedia Inc., to elect 12 directors, vote ers of The Outlet Co. to elect directors, More selling on 1966 qualified stock option plan, and approve an amendment to the qualified other business. 205 East 67th St., New York. stock option plan, and transact other business. 176 Weybosset Street, Providence, R. I. opportunities for you U May 10- Annual meeting of the stockhold- on the West Coast ers of Capital Cities Broadcasting Corp. to May 19- Broadcast industry forum present- elect directors and to transact other busi- ed by the Educational Foundation of Amer- ness. Schine -Ten Eyck hotel. Albany, N. Y. ican Women in Radio and Television at the THE ALL NEW state meeting of the Pennsylvania Federa- U May 11- Annual meeting of stockholders Clubs. Sheraton hotel, KRCR -TV,CHANNEL 7 of International Telephone and Telegraph tion of Women's Corp. Beverly Hilton hotel, Beverly Hills, Philadelphia. REDDING, CHICO, RED BLUFF, Calif. wMay 19- Annual convention of the Ameri- CALIFORNIA May 11 -12 - Spring meeting of National can Council for Better Broadcasts with Tact. Association of Broadcasters radio code Speakers include Edward M. Stanley, NBC, board. Washington. New York; Henry Alter, National Educa- A tional Television, New York; and Edward rotland May 11 -13- Annual NBC Radio -TV Affili- Bleier, ABC vice president in charge of 300 n,l. ates Meeting marking 40th anniversary in public relations and planning. Sheraton radio -TV. Hilton Hawaiian Village, Hono- Medford Columbus hotel, Columbus, Ohio. KRCR-TV7 Klamath lulu. Redding-Chico. Cal. Falls Annual spring managers meeting May 19- 20- Annual spring meeting of Ohio May 12- Speakers in- KIEM-TV3 of the New Jersey Broadcasters Association. Association of Broadcasters. clude Sterling C. (Red) Quinlan, Field Com- Eureka, Cal. Rutgers University, New Brunswick, N. J. Speakers include Miles David, president of munications, Chicago; Lionel F. Baxter, KOTI-IV2 Radio Advertising Bureau; Robert Booth of Storer Broadcasting Co., Miami; Lee Fond - Klamath Falls, Ore. Booth & Lovett, Washington. Rutgers Uni- ren, KLZ Denver; Maurice (Doc) Fidler, KTVM TV5 versity, New Brunswick, N. J. Radio Advertising Bureau; Alan Wagner, Medford, Ore. director, nighttime programs and develop- May 12- Annual meeting of stockholders ment, CBS -TV. Voyager Motor Inn, Youngs- San Francisco of Cowles Communications Inc. Waldorf - town. lao ml Astoria hotel, New York, 1 Amer- May 19- 21-Annual meeting of Iowa Broad- Mays 12- Anniversary banquet of the casters Association. Speakers include Stephen ican Jewish Committee. Speaker will be In the heart Mass media Labunski, president, NBC Radio, New York; Ambassador Arthur J. Goldberg. Douglas A. Anello, general counsel, Na- award will be presented to former FCC of America's Northern N. Miaow. Shoreham tional Association of Broadcasters; George chairman Newton W. (Bud) Armstrong, WHB Kansas City, Sacramento valley, hotel, Washington. Mo.; Lloyd Griffin, Peters, Griffin, Wood- a bustling Pacific market May 12- 14-Annual spring meeting and ward, New York, Blackhawk hotel, Daven- election of officers of Montana Broadcasters port. of well over include Vincent T. Association. Speakers May 19 -21- Annual spring meeting of $787,090,000 EBI Wasilewski, president of National Association Illinois Broadcasters Association. Lincoln of Broadcasters. Northern hotel, Billings. hotel, Urbana. KRCR-TV,CHANNEL7 w May 13- Annual meeting of the Associated i Rich- May 19- 21- Annual spring meeting of Press Broadcasters. Executive Motel, Alabama Broadcasters Association. Speakers adam young inc. mond, Va. include Hank Parkinson, executive director, New York, Chicago, Atlanta, Boston, Dallas,. May 13 - Radio commercials production Kansas Association of Radio Broadcasters: Detroit, Los Angeles, St. Louis, San Francisco workshop sponsored by the International Charles Stone, manager, National Associa- Radio & Television Society under the chair- tion of Broadcasters radio code. Parliament manship of Maurie Webster, CBS Radio House, Birmingham. Spot Sales. Panel discussions in morning and afternoon and includes luncheon. May 19- 22- Conference of the Western hotel, New York. States Advertising Agencies Association. Waldorf-Astoria Theme is "Let's Communicate." Speakers May 15 -17 -Annual spring meeting and include Gordon McLendon, president of election of officers of Pennsylvania Associa- McLendon Broadcasting. Canyon Club Inn, tion of Broadcasters. Speakers include Vin- Palm Springs, Calif. cent T. Wasilewski, president of National The Inn, Buck May 20 - Deadline for reply comments Association of Broadcasters. on the FCC's proposed rulemaking to set Hill Falls. aside channels 70 through 83 inclusive for May 16- Deadline for comments on FCC's a new class of 10 -kw community TV sta- proposed rulemaking which would incor- tions with a 200 -foot antenna limitation. porate into commission rules provisions of The FCC has also invited comments in this fairness doctrine relating to personal attack proceeding on the proposal of the Associa- and to station editorials for or against poli- tion of Maximum Service Telecasters to re- tical candidates. serve channels 70 through 83 for the ex- Is Your Guard Up u May 16- Alfred I. duPont Awards dinner. clusive use of translators. Mayflower hotel, Washington. May 22 -18th Annual Emmy Awards, pre- Against Libel Suits? sented by the National Academy of Tele- May 16 -17 -Tax seminar, National Com- munity Television Association. Speakers In- vision Arts and Sciences, and telecast from There's no telling when the wrong word clude Ralph M. Fratkin, Arnold H. Brown 10 p.m. to 11:30 p.m. (EDT) over CBS -TV. can bring libel action against you. When and William Campbell. Marriott motor hotel, Americana hotel, New York, and the Palla- that happens, it's too late to ask about Dallas. dium, Hollywood. special excess insurance to help ease the May 16- 20- Seminar on measuring TV May 23- 24-Annual conference of the Na- loss. DO IT NOW BEFORE audience including in -depth study of TV tional Association of Television Program CLAIMS ARISE! For details and rates, ratings and their use, sponsored by Uni- Executives. Ambassador hotel, Chicago. without obligation, concerning protec- versity of Nebraska. Nebraska Center for May 25-Deadline for comments on FCC's tion against loss due to libel, slander, Continuing Education, university campus, proposed amending of rules governing con- piracy, plagiarism, copyright violation Lincoln. struction, marking and lighting of antenna and invasion of privacy, contact: May 16- 27- Seminar on earth station tech- structures. New rules would permit more nology and space communications, sponsored expeditious handling of antenna tower ap- EMPLOYERS REINSURANCE by the U, S. In cooperation with the plications and in particular would require CORPORATION International Telecommunication Union. applicants to file a statement certifying to 21 West 10th.. KANSAS CITY, MO. Richard T. Black, Office of Telecommuni- the accuracy of the geographic coordinates. P.1 vv YORK, I11 John SAN FRANCISCO, 220 Monlgonl..: cations, U. S. State Department, is coor- II ICAGO. 175 W Jackson May 25- 27-Spring convention of Wash- ATLANTA, 34 Peachtree. N I Department, Washington. dinator. State ington State Association of Broadcasters. wMay 17- Annual meeting of stockholders Speakers include Vincent Wasilewski, press_ of Twentieth Century-Fox Film Corp. to dent of National Association of Broad- elect 12 directors and to transact other casters: Andrew Haley, Haley, Bader and business. Waldorf- Astoria hotel, New York. Potts, Washington; Jim Felton, Seaboard u May 17- Annual meeting of stockholders of Foote, Cone & Belding to elect 16 direc- Indicates first or revised listing.

14 O)ATEBOOKI BROADCASTING, May 2, 1966 TELEVISION. The magazine that is read, in depth, by decision making money allocators in advertising management. fay Cooke takes Finance Co., Los Angeles. Alderbrook Inn, PRESIDENT SOL TAIBHOn Union. VICE PRESIDENT MAURI LONG Automatic VICE PRESIDENT EDWIN H. JAMES May 26 -27- Annual spring meeting of Cali- SECRETARY LAWRENCE B. Mummy fornia Broadcasters Association. Mark Hop- TREASURER B. T. TAISeo,r kins hotel, San Francisco. COMPTROLLER IRVING C. MILLER broadcasting ASST. TREASURER JOANNE T. Cowan May 29 -June 5- National Electronics Week. Civic Auditorium, San Francisco. made easy May 31 - Deadline for comments on the FCC's rulemaking proposal looking toward adopting new field strength (pro- ßtoailcastîiig and pagation) curves for the FM and TV broadcast services. The proposal would update Executive and publication headquarters: the F (50,50) curves now in the rules to BROADCASTING -TELECASTING Bldg., 1735 DeSales economical take advantage of additional measurements, Street, N.W., Washington, D. C. 20036. Tele- especially in the UHF television band. phone: 202 Metropolitan B -1022. May 31-Deadline for reply comments on EDITOR AND PUBLISHER through FCC's proposed rulemaking which would Sol Taishoff incorporate into commission rules provisions Editorial of fairness doctrine relating to personnel attack and to station editorials for or against VICE PRESIDENT AND EXECUTIVE EDITOR political candidates. Edwin H. James EDITORIAL DIRECTOR (New York) Mklay 31- Eighth annual dinner- awards tele- Rufus Crater cast of Chicago chapter, Academy of Tele- MANAGING EDITOR vision Arts and Sciences. Emmy awards on Art King WBBM -TV Chicago at 9 p.m. Martinique SENIOR EDITORS: Frederick M. Fitzgerald, Restaurant and Drury Lane theater, Ever- Earl B. Abrams, Lawrence Christopher green Park, Ill. (Chicago), Leonard Zeidenberg, David Ber - lyn (New York). Rocco Famighetti (New York), George W. Darlington, Morris Gel- JUNE man (Hollywood). John Gardiner (New June 1 -New deadline for comments on York), Sherm Brodey; STAFF WRITERS: FCC's proposed rulemaking which would Sonya Lee Brockstein, Joseph A. Esser, authorize TV translator operators to use William A. Williams, L. Christopher Wright; EDITORIAL AssisrANTs: Jane T. microwave relays to bring in TV signals. Brann, John Cheeseman, Camille Grimes, Former deadline was March 1. John Jones, Tom Trewin; SECRETARY TO THE June 1 -New deadline for reply comments PUBLISHER: Gladys Hall. on FCC's proposed rulemaking to limit Send for FREE comprehensive booklet, three major networks (ABC, CBS and Business "Planning for Profitable FM Broadcast- NBC) to equity holdings in no more than VICE PRESIDENT AND GENERAL MANAGER 50% of all nonnews programing between 6 Maury Long ing." Or call collect today 309-829-7006. and 11 p.m., or to two hours of nonnews NATIONAL SALES MANAGER programing in same period, whichever is Warren W. Middleton (New 'York) ADVERTISING DIRECTOR greater. Proposal would also prohibit three Ed Sellers TV networks from domestic syndication and INSTITUTIONAL, SALES MANAGER AUTOMATIC TAPE CONTROL foreign sales of independently produced pro- Eleanor Manning ( C grams. Former deadline was May 16. PRODUCTION MANAGER: L. 1107 E. Croxton Ave. Bloomington, III. George Dant; TRAF- June 2- 3- Annual summer meeting of FIC MANAGER: Harry Stevens; ADVERTISING Alaska Broadcasters Association. Speakers ASSISTANTS: Robert Sandor, Howard Rector, include Vincent T. Wasilewski, president of Carol Ann Cunningham, Ruth Simms; SECRE- National Association of Broadcasters. Cor- TARY TO THE MANAGER: Doris Kelly. SUBSCRIBER dova. ComMPTROt.LEa: Irving C. Miller; Assist's/It AUDITOR: Eunice Weston. June 3- 5- Annual spring meeting of North SERVICE Dakota Broadcasters Association. Speakers Publications and Circulation include George W. Bartlett, vice president Please Include a BROADCASTING address label for engineering, National Association of DIRECTOR OF PUBLICATIONS John P. Cosgrove whenever you write about your subscription. Broadcasters. Edgewater Inn, Detroit Lakes, Minn. SUBSCRIPTION MANAGER Richard B. Kinsey June 3- 5- Annual spring meeting of Wyo- TO SUBSCRIBE mail this form with payment. ming Broadcasters Association. Speakers in- James J. Bruno, William Criger, David A. Mark new subscription or renew present Cusick, Dorothy Hughes, Edith Liu. Roy clude William Walker, director of broadcast Mitchell. subscription. management, National Association of Broad- Subscription rates on page 7. casters. Sheridan. Bureaus June 4- Deadline for reply comments New York: 444 Madison Avenue, 10022. Tele- on FCC's proposed amending of rules gov- phone: (212) 755 -0610. erning construction, marking and lighting of antenna EDITORIAL DIRECTOR: Rufus Crater; SENIOR structures. New rules would EDITORS: David Berlyn, Rocco Famighetti, permit more expedious handling of an- John Gardiner: STAFF Warms: Phil Fitzell, tenna tower applications and in particular Ellen R. McCormick; ASSISTANT: Frances would require applicants to file a state- Bonovitch; NATIONAL SALES MANAGER: Warren ment certifying to the accuracy of the geo- W. Middleton; INSTITUTIONAL SALES MANAGER: graphic coordinates. Eleanor R. Manning; EASTERN SALES MANAGES: Robert T. Fennimore. ADVERTISING ASSISTANT: June 4- Spring meeting of the North Dakota Sherry Gluck. Broadcasters Association. Edgewater Inn, Chicago: 360 North Michigan Avenue, 60601. Detroit Lakes, Minn. Telephone: 312 Central 6 -4115. ç June 5-8--Annual spring -summer conven- SENIOR Eorron: Lawrence Christopher; Mm- tion of New Mexico Broadcasters Associa- WESr SALES MANAGER: David J. Bailey; As- tion. Riviera hotel, Las Vegas. SISTANT: Rose Adragna. Hollywood: 1680 North Vine Street, 90028. June 7-9--Forty-second annual convention Telephone: 213 Hollywood 3 -3148. Samoa of the Electronic Industries Association. EDITOR: Morris Gelman; WESTERN SALES Continental Plaza hotel, Chicago. MANAGER: Bill Merritt; ASSISTANT: Stephanie Alexander. June 7- 9-20th annual convention of the Armed 'roronto: 11 Burton Road, Zone 10. Tele- Forces Communications and Elec- phone: 416 Hudson 9 -2694. CORRESPONDENT: tronics Association. Sheraton -Park hotel, James Montagnes. Washington. June 7 -11- Summer promotion workshop ASSISTANT PUBLISHER sponsored by the Broadcasters Promotion Lawrence B. Taishoff á`o Association in collaboration with the Uni- É E eS versity of North Carolina. University of BROADCASTING. Magazine was founded in 1931 3 North Carolina, Chapel Hill. For information by Broadcasting Publications Inc., using the write H. Taylor Vaden, Triangle Stations, title, BROnncASrrxG -The News Magazine of 4100 City Line Avenue, Philadelphia. the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in BROADCASTING June 8- Annual spring meeting and elec- 1933 and Telecast. in 1953. BROADCASTING - tion of officers of Vermont Broadcasters TELECASTING was introduced in 1946. 1775 Males St. Washington. D. C. 20071 'Reg. U. S. Patent Office Indicates first or revised listing. Copyright 1966 : Broadcasting Publications Inc.

16 (DATEBOOK) BROADCASTING, May 2, 1966 Photograph by George Kawamoto THE LARGEST FLAG IN THE WORLD, 235 feet by 104 feet, is displayed every Flag Day on the facade of The J. L. Hudson Company's downtown Detroit store.

Just as Detroiters regard this majestic flag as distinctive of Detroit, so they have regarded The WWJ Stations as distinctively Detroit for over 45 years. Why? Because of programming that reflects the city's own interest in local news, sports, entertainment, public affairs, and community service. And, because of WWJ's home -ownership by The Detroit News. When you ask a Detroiter which radio and TV stations are distinctively Detroit, he'll instinctively tell you "WWJ."

WWJ and WWJ -TV OWNED AND OPERATED BY THE DETROIT NEWS. AFFILIATED WITH NBC. NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. A friendly word to the men and women of the press ... from Amana, owners of the trade -mark Deepfreeze.

there's a capital JÌ in Deepfreeze... just as there is a capital Ain 4nana

Over the years you have been ex- will keep your stories at their present tremely kind and generous in your high level of accuracy. As you know, news and editorial references to one Deepfreeze is now a trademark of of the outstanding products of Amer- Amana Refrigeration, Inc. -and ican industry ...the Deepfreeze Deepfreeze chest -style home freez- Home Freezer. You have helped to ers are made with the same superb give it world fame and respect. And quality and traditional Amana we sincerely hope you continue to be craftsmanship which have made as generous as long as there are Amana famous as the -world's lead- presses to run and news to print. ing manufacturer of food freezers. However, for our protection as If you are interested in the ad- owners of a valued trademark, we vantages of the world's finest food would like to suggest this -that you freezers- upright or chest models- use the name Deepfreeze only when we cordially invite you to visit your you are referring to a Deepfreeze friendly Amana dealer. He will be Home Freezer. When you are refer- happy to explain to you how an ring to freezers in general, we would Amana or Deepfreeze Home Freezer appreciate your simply calling them can contribute so much to better liv- home freezers. It is easy to do and ing for you.

`And both are followed by a

Deepfreeze®HOME FREEZERS Made only by "'mama'

Amano Refrigeration, Inc., Amans 62, Iowa Subsidiary of Raytheon Company World's Leading Manufacturer of Food Freezers -Also Producers of Freezer -Plus- Refrigerators Room Air Conditioners Central System Air Conditioning Dehumidifiers Association. Speakers include FCC Commis- sioner Robert E. Lee. Cupola motel, Burling- ton. June 9- 30- Broadcasters' European Sympo- sium. Details are available from William J. Ballard, director of television, University Center, Mich. Nobody in June 10- Deadline for reply comments on the FCC's rulemaking proposal looking toward adopting new field strength (propa- gation) curves for the FM and TV broadcast services. The proposal would update the F (50,50) curves now in the rules to take advantage of additional measurements, Washington especially in the UHF television band. .June 12- 14-Annual summer meeting of North Carolina Association of Broadcasters. Speakers include Howard Bell, code director of National Association of Broad- casters; William Carlisle, NAB vice president for station services. Jack Tar hotel, debates about Durham. June 12-15--Convention of the Western As- sociation of Broadcasters. Jasper Park Lodge, Jasper, Alberta. June 13 -15 --49th national conference of the American Marketing Association. Palmer which is the House, Chicago. OPEN MIKE® important Helping hand in buying

EDITOR: Please enroll us as subscribers. We feel the information contained in your magazine will be quite valuable station: in assisting us in buying radio and television time. -Ray McCown, advertising manager, Amarillo Coca -Cola Bottling Co., Amarillo, Tex. WTOP RADIO A well -read lady

EDITOR: My thanks for allowing me to contribute to "Monday Memo" (BROAD- CASTING, April 4). I have been extremely gratified at the number of responses I've had to that article, testimony to your publication's readership - Lydia R. Reeve, director of media, Foote, Cone & Belding, Los Angeles.

'Who needs it ?'

EDITOR: As I stated in a letter of resignation to the National Association of Broadcasters: "When NAB has so much money that they need to build a monument in Washington, they cer- tainly don't need KCFI's membership money. Who the hell needs it? Who will see it? And so what ?-W. C. Porsow, general manager, KCEI Waterloo-Cedar Falls, Iowa. (Mr. Porsow's letter followed the April 18 CLOSED CIRCUIT that the NAB explore the possibility of erecting a monument to broadcasting near NAB's Washington headquarters.)

Easy to remember

EDITOR: [Re station using phone numbers tied in with their frequencies, A POST- NEWSWEEK STATION represented by CBS Radio Spot Sales (BROADCASTING, April 11)]. WBNR,

BROADCASTING, May 2, 1966 19 serving the Beacon-Newburgh area of New York, has utilized our frequency Advanced, (1260 kc) with phone numbers for Solid State many years. In Newburgh it's 562 -1260; in Beacon 831 -1260. This tie -in with our dial position has enabled a large number of people in these cities to call us first for news and with news information.- Robert Outer, WBNR Beacon - Super B Series Newburgh, N. Y. BOOK NOTES MEETS OR EXCEEDS ALL NAB SPECIFICATIONS AND REQUIREMENTS Your Career in TV and Radio, by George N. Gordon and Irving A. Falk. 221 pp. $3.95. Julian Messner, New York. One of the Messner career books, this volume explores the broadcasting industry, stressing considerations to those aspiring to careers in radio or television. The authors are well qualified to convey this information. Mr. Gordon, associate professor, Department of Corn - munications in Education at New York University, was formerly actor -director in summer theaters and, appeared as a television guest on NBC and CBS. Mr. Falk, associate professor in the And Here's the New Introducing the Super B, today's Department of Television, Motion Pic- Economy King truly superior cartridge tape tures and Radio at NYU, has a back- equipment. ground as a producer, director and COMPACT 400 -A New Super B series has writer in broadcasting and for films and models to match every publications. programming need- record- The book explains just what each playback and playback -only, director, playwright, compact and rack-mount. occupation entails- Completely solid state, handsome researcher, announcer, engineer and Super B equipment features others. Readers are taken backstage at functional new styling and ease the station so they can understand the of operation, modular design, duties of each job. choice of 1, 2 or 3 automatic The book is an answer to the many electronic cueing tones, separate students and others seeking informa- Don't let their low price fool you. record and play heads. A -B tion on radio and television fundamen- New, solid state SPOTMASTER monitoring, biased cue recording, tals. Compact 400's are second only to triple zener controlled power the Super B series in performance and features. Available in both play- supply, transformer output ... back and record -playback versions, all adding up to pushbutton You Can Learn to Speak, by Royal L. these Compact models share the broadcasting at its finest. Garlg, 274 pp. The Bond Wheelwright traditional SPOTMASTER emphasis on rugged dependability. Super B specs and performance Co., Freeport, Me. 04032. equal or exceed NAB standards. Radio and television executives find Top Quality Our ironclad one -year guarantee speaking is an imperative part of their shows you how much we think jobs. Some find that appearing before Tape Cartridges of these great new machines. a live audience is not always as easy as Write, wire or call for complete appearing before one that is unseen. details on these and other Dr. Royal Garff is an experienced cartridge tape units (stereo, too) speaker in the classroom and before all and accessories . .. from types of live audiences. He was chair- industry's largest, most comprehensive line, already man of the speaker's bureau for the serving more than 1,500 stations American Red Cross during World War on six continents. II. He also worked as an instructor for Dale Carnegie in his public speaking and human relations program in New York and has appeared as a popular Superior SPOTMASTER tape car- speaker at conventions in many cities. tridges are available in standard At present he is associate professor timings from 20 seconds to 31 minutes, with special lengths loaded of speech at the University of Utah. on request. In addition, Broadcast Earl Nightingale, whose record "The Electronics offers a complete selec- BROADCAST tion of blank cartridges, cartridges Strangest Secret" is included with the for delayed programming and heavy ELECTRONICS, INC.' book, is heard on the radio program duty lubricated bulk tape. Prices Our Changing World. The program is are modest, with no minimum order 8800 Brookville Rd., Silver Spring, Md. required. Area Code 301 JU 8 -4983 heard on some 300 stations in 46 states. 20 BROADCASTING, May 2, 1966 Plain Talk from Kodak about tape: Giving your tape library a longer prime of life

How long can you keep a recorded goes for tapes. One obvious safeguard keep your tapes in the "tails out" for- tape? As of today, nobody knows for is to keep tapes away from strong mat rather than rewinding them. The sure. Recording companies have magnetic sources like large electric uneven winding induced in the tape tapes dating back to the late 1940s motors or transformers which could by fast rewinding can cause physical that are still in fine shape. Actually, demagnetize a recording. warping of the tape over a period of the aging problem for tape is some- Keep it clean. Tapes hate dirt just as time. Here too, you're better off with what akin to the ones faced by movie - much as regular records do. Thanks KODAK Tapes because KODAK 5" and makers. Their problems are tougher, to sturdy, one -piece construction, 7" Thread -Easy Reels are of dynami- though ... movie -makers have to Kodak's new "library décor" box helps cally balanced, one -piece construc- worry about latent chemical reactions, keep dirt out ... won't fall apart over tion. This gives you freedom from greater mechanical strains, etc. And the years as conventional tape boxes wobbles and pulsations on both yet, we can see movies made more sometimes do. And this new box looks "record" and "rewind "... keeps the than a half century ago if the films better. Play it clean too, of course. tape under smoother tension ... just have been given proper care and ex- Clean your recorder heads, capstans, what the doctor ordered for long tape pert duping. Like photographic films, rollers and guides regularly with a life. The need for smooth winding can many audio tapes are made on ace- cotton swab moistened with one of not be overemphasized. Last but not least, it's a good idea to dupe your really old tape recordings onto fresh KODAK Tape in order to standardize on KODAK Tape quality. That's an interesting subject all by itself, and we'll try to devote a "Plain Talk" to it soon! KODAK Tapes on DUROL and polyester bases are available at electronic, camera and department stores. To get the most out of your tape system, send for free 24 -page "Plain Talk" booklet which covers the major aspects of tape performance. Write Department 940, Eastman Kodak Company, Rochester, N. Y. 14650. tate base. Ours is Kodak's famous the commercial cleaners sold for that Mil1250 it on 1mil 0601 Base STANDARD. PLAY DuROL Base, the stronger, tougher tri- purpose. Use a degausser periodically acetate (we also make KODAK Tapes to remove any magnetization of re- with a tempered polyester base for cording heads. extra toughness or for long -play appli- Keep it cool. Tapes should be kept KODAK cations). Lab tests show that DuROL away from extremes of temperature Base holds up as well as photographic and humidity. High temperatures may film. So ... tape wise, there's no rea- affect the plastic support and in- son your great grandchildren won't crease the possibility of print- through be able to enjoy your present efforts. ... the transfer of magnetic signals RECORDING T.L.C. makes the big difference. from one layer of tape to the next. Tender loving care is a must when Keep it "backwards." For truly valu- TAPE saving anything worthwhile. The same able recordings, a good trick is to

EASTMAN KODAK COMPANY, Rochester, N.Y,

BROADCASTING, May 2, 1966 21 MONDAYMEMO from BEN B. BLISS, Bliss /Grunewald Inc., New York

The next decade: an era of innovation and giant steps forward

Considering the pace of progress to- taxi -cabs -sponsored, of course. cause their commercials are frequently day, within the next several years you I have written a letter to Mayor John more entertaining than the program. I will find the TV-tape recorder as ordi- Lindsay offering a solution to his prob- anticipate considerable increase in ad- nary and as inexpensive as your present lem of the 150 subway fare. I proposed vertising in the next ten years in quantity stereo phonograph. This is just one of that a closed -circuit radio network in and in quality. And commercial TV will the many new electric giant steps for- the New York subway system would play the leading role because the public ward now being made in the communi- bring soothing music to weary souls in needs it and wants it. cations area of marketing. the subway and commercials that could No matter what anyone says about You will see more sensational inno- produce more revenue than the mayor the so- called irritating TV commercials, vations in marketing communications should need to maintain the 150 fare. the fact is that noncommercial broad- during the next 10 years than have A Transit Authority radio network casting never did attract the audiences been developed in the past 20 years. would indeed bring in needed revenue. reached by commercial stations. In mar- You will witness new communications Another medium of growing impor- keting communications, we know where technology and techniques that, until tance is the automobile phonograph. the mass audience is. today, were considered unbelievable. Cartridge tape -players will soon become Speaking of people and their likes and Electric wave direction beams, pencil- as commonplace as car radios. Then dislikes, for the marketing man the con- shaped walkie- talkies, dime -sized trans- watch for advertising premiums of car- sumer of the future is going to be a mitters, quick-figuring computers. tridge tapes featuring "music to drive tougher market to deal with. But, the Although communication in market- by" sponsored by the progressive ad- consumer will be more realistic. Tomor- ing is taking on a new personality, I vertisers. row's consumer will be sophisticated still prefer its old-fashioned name, "ad- And expect some revolutionary . quite knowledgeable about value, vertising." But, advertising will be in a changes in your TV set. Your present quality and prices. different age. The new period will be square box will be replaced by a large, The next 10 years in this electronic an age of advertising scientists because slim picture tube on the wall like a pic- age of marketing communications will marketing communications during the ture frame. The chassis will be tiny, also include a general "growing up" of next 10 years will require the advertising compact, hidden in a drawer. Program- the communications industry with lib- man to be an audio -visual engineer or ing will be in color, a high fidelity, eralization of archaic censorships and an electronic technician who uses elec- natural color. And black and white will puritanic restrictions. You will hear tronics in media selection and in his be a thing of the past. tasteful commercials for products like marketing mix. You will find Telstar and newer Schenley Whiskey or Dewar's Scotch on Communications will have to be di- satellites bringing our world closer to- radio and TV, in keeping with an in- rectly related to the changing profile of gether. Network radio or television telligent, sophisticated society. the consumer market. By 1967, our rate -cards will have special rate exten- Yet, despite the advances, one thing population is expected to be nearly 230 sions for spot commercial or program is certain: Individual talents will become million people, including 10 million coverage in South America, Europe, ever more important. Skills will out- more families. Africa. shine the computer; brains will always Give a little thought to the added in- Boom in Radio-TV By the way, make the final judgments. tensity that advertising will need to suc- don't for one minute think that advertis- So, you be sure that a few basic cessfully promote products in that sort ing on radio or TV will decrease. The characteristics of the marketing man of market. Think how much harder public won't be ready to give up commer- will remain old- fashioned. I refer to his marketing communications men will be cials for a long time if ever. The individuality, his creativity, his determi- pressed to create product excitement in great talents assigned to creating suc- nation to communicate better than his a land which we saturate with adver- cessful commercials actually inspire a competitor and the guts to do his job tising messages. greater appreciation of advertising be- through to the successful end. Proper Regard But, I predict one wonderful consolation: The next decade will see universal recognition of the science of advertising by the public and i:>#,";?r'is ...... ,::?>`»;i?;SäEas:ï#;;:."x+° ,fi:áti:Dai`:ä'i''^ä°:;:<:s,'wnt::2:;.ïaa by business. The era of the huckster will long have been buried among the Ben B. Bliss, born in Yonkers, N. Y., ashes of ancient history. grad- Which new media will be part of the uated from City College of New York. great electronics advertising future? FM After World War II service with the U. S. radio and UHF television frequencies Counter -Intelligence Corp., he opened Ben combined with miniaturized transmis- B. Bliss Co. in 1946. He was president for sion and receiving units will be applied nearly 20 years. Upon association with to commercials piped -in to more and Theodore J. Grunewald, he assumed the more public places. Highly improved chairmanship of B /G. The accompanying audio fidelity will make it possible to is a condensation of his talk last week to 4 bring beautiful music and advertising the American Marketing Assn.'s 16th an- messages to anyone almost anywhere. nual student conference, sponsored by St. I anticipate that the motion picture John's University (New York) chapter. will break out of the jet airplane and land in commuter trains, buses and

22 BROADCASTING, May 2, 1966 Stick with us andyo 'IgoI To the wild country that was the Mis- souri Valley in the pioneer days of the 1 18th century...to the dizzying kalei- doscope that is present -day Southern California ...to Lincoln Country for a haunting recreation of the early life and times of the Great Emancipator... to Philadelphia for a madcap historic tour conducted by Imogene Coca ... to rural New York for a poetic look at such vacation -time pleasures and pas- times as sailing, antique buying and mountain climbing. This Spring, armchair travelers in New York, Los Angeles, Chicago, Philadelphia and St. Louis are sharing an unusual opportunity to go places and see things. As the five CBS Owned television stations broadcast "USA - LAND OF COLOR," a series of hour- long specials, in color, produced by the stations in cooperation with President Johnson's effort to encourage travel within the United States. "USA -LAND OF COLOR" is fresh affirmation of the CBS Owned television stations' willingness -and ability - to go all the way in creating wide - range, top -quality local programming of broad appeal. It helps explain, too, CBS TELEVISION STATIONS why so many viewers-and advertisers CBS Owned WCBS -TV New York, KNXT Los Angeles, WBBM -TV Chicago, WCAU -TV Philadelphia -in five major population complexes and KMOX -TV St. Louis choose to go the full distance with us.

far! EQUATION FOR TIMEBUYERS

ONE BUY DOMINANCE'

X WKRG-TV á °a'M,

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Represented by H -R Television, Inc. or call C. P. PERSONS, Jr., General Manager THE síIVNTELEVISIONIng

May 2, 1966, Vol. 70, No. 18 Off- network bonanza for buyers Flood of releases -mostly in black and white - hits syndication, prompted, some film men say,

by fears of obsolescence in era of coloring up

There is new life in the off -network of spring The Defenders will be placed premise they might become obsolete TV series this spring as a bumper crop on the syndication market and other by the 1967 -68 season. This attitude of prime -time network shows is being prospects include Hank and Meet Mona was by no means unanimous, some pro- offered to local stations for the first McClusky. gramers insisting that an outstanding time. Why the rush to the off -network black- and -white series would be bought Station program buyers looking for route? Will the widespread availability for some time, though they conceded local syndicated programs for fall have a depressing effect on prices? How its value would depreciate in years to find that both in number of series are sales progressing? A sampling of come. There was a strong suspicion that and quantity of individual episodes the opinion by BROADCASTING among some by the fall of 1967, a black- and -white 1966 crop of former network programs leading syndicators and program buyers series would be "dead." offered more prize packages than any pointed out these factors and develop- A sizable number of long -running recent season. Most of the programs ments: series happened to end their network ran on the network in black and white. There was a feeling on the part cycles this season and it was logical to A BROADCASTING study last week of some buyers and some suppliers that offer them to syndication. showed that in the first four months of the spread toward color TV dictated The substantial number of network 1966 alone, 22 off -network series have the release of these programs, which casualties after one season prompted been released for local sale, as con- are largely in black and white, on the some programers to place some of these trasted with 12 for all of 1965. Equally significant, more than 1,200 hours of programing are represented in the 1966 group to date, as against 743 hours for all of 1965 (see this page). These former network prime timers in syndication The high point of off-network activity was 1962 when 36 such properties i In the four months since last Duke Show, 104 half hours; My were offered for a total of 1,800 hours, January, the following network series Mother the Car, 30 half hours in according to the recent report by Arthur have been released to syndication by color; Warner Brothers TV: No Time D. Little, management consultant. The their distributors: for Sergeants, 34 half hours; Mr. number has dwindled over the past CBS Films: Rawhide, 144 hours; Roberts, 32 half hours in color; Wol- three years. The 1962 high, it must be Perry Mason, 195 hours; 20th Cen- per Television Sales: My Favorite pointed out, resulted from the accumu- tury, 52 half hours; Filmways Syn- Martian, 107 half hours, 32 in color. lation of a large inventory of program- dication: The Addams Family, 64 In contrast, in all of 1965 these ing that had been built up over a period half hours; Firestone Film Syndica- off -network programs were offered of a decade and included some daytime tion: Branded, 48 half hours (35 in to stations by their syndicators: off -networks that have been excluded color); Four Star International: ABC Films: Wendy and Me, 34 from this report. Burke's Law, 81 hours and Honey half hours; Four Star International: Popular Shows The 1966 programs West, 30 half hours; Independent The Rogues, 30 hours, and McKeever include such long-running and highly Television Corp.: Secret Agent, 45 and the Colonel, 26 half hours; CBS popular network presentations as Perry hours; MCA -TV: The Munsters, 70 Films: The Millionaire, 188 half Mason, Dr. Kildare, Rawhide, Patty half hours; Mr. Ed, 143 half hours, hours and Twilight Zone, 134 half Duke Show, McHale's Navy to such and McHale's Navy 138 half hours. hours and 12 hours; MCA-TV: Al- short- termers as Branded, My Mother Metro-Goldwyn-Mayer -TV: Dr. fred Hitchcock, 268 half hours and the Car, No Time for Sergeants and Kildare, 132 hours; Screen Gems: 93 hours; MGM -TV: National Vel- Honey West. Wackiest Ship in the Army, 29 vet, 58 half hours; NBC Films: Pro- The off -network well for this year is hours in color; The Flintstones, files in Courage, 26 hours; Screen far from dry, evidenced by the an- 166 half hours in color; Telesynd: Gems: Dennis the Menace, 146 half nouncement last week that Screen Gems Timmy and Lassie, 156 half hours; hours and Route 66, 116 hours; has released 166 episodes of The Flint - Twentieth Century-Fox TV; My United Artists TV: Outer Limits, 49 stones and a confirmed report that Friend Flicka, 39 half hours in half hours and New Phil Silvers Wolper Television Sales will syndicate color; United Artists TV: Patty Show, 30 half hours. 107 segments of My Favorite Martian. It seems probable that before the end i

BROADCASTING, May 2, 1966 25 well OFF- NETWORK BONANZA FOR BUYERS continued Maverick would continue to sell because of "the interest in westerns." Strip Programs Jack Lynn, vice He McHale's Navy as an shows for local sale on the theory that run. cited president in charge of programing for that this series they may fare better during local ex- example and he projected Metropolitan Broadcasting Television, more dollars in syndica- posures than during network presenta- would attract said that more in -depth series have been than would have on the network. tions. This is admittedly a calculated tion it coming off the networks this season, Manny Reiner, executive vice presi- risk to recoup some of their program- swelling the total. He added that he has Star International, said the ing costs. dent of Four bought more strip programs this year off marketplace this year is On prices, the predominant view -network than in a long time but also has pur- with outstanding at- was that the popular network offerings studded several chased series with fewer episodes that He indicated stations have a would command attractive prices. The tractions. were in color because of the needs of a which to choose, average series is likely to be sold at variegated supply from particular local station. But he stressed primarily from the end- of -net- substantially lower figures but still can stemming that generally speaking, stations will not work cycles by several long- running be profitable. buy a series "just because it's in color." optimistic over prospects Some distributors and buyers series. He was Herb Jacobs, president of TV Sta- for Burke's Law with 81 hour episodes noted that stations are turning to syn- tions Inc., program buyer for stations, were proceeding briskly. dicated programing in the 4 p.m. to and said sales felt that there were three main factors He said Honey West is expected to score 7 p.m. period, often devoted to child- in the heightened activity in off -network well in selected markets. ren's shows, on the theory that only release: The desire to sell the large Joseph Kotler, vice president of War- one station in a market can attract ad- number of black -and -white series ner Brothers Television, challenged the this vertising on a year -round basis through year before 1967 when color will be a view of some industry officials that the programs appealing to the youngsters. much stronger consideration; the grow- large number of off -network properties They claimed that advertisers increasing of re- was tied to the color spree. He pointed number UHF stations that ingly are seeking minute buys in this quire programs of proven and out that a well -produced, popular series quality early evening period to attract the the switching of some stations to adult in monochrome is still salable at this housewife and off -networks can fill the programing in the 4 -7 juncture, though he acknowledged that p.m. time slot, niche. usually devoted to children's shows. color is an advantage. The off -network properties with a Jack Fritz, vice president "I think the main point is that a and general large number of episodes tend to be manager of the Blair Television Sta- those produced in black- and - white. large number of network programs are coming off this year," he continued. tions Division, who is involved in rec- Those with fewer segments are in color. ommendations on programing for local Of the more than 1,200 hours up for "They have to end some time and this just happened to be the year." outlets, ventured that the increase in sale, only about 200 hours are in tint. these series are linked to the high fa- Though it's still too early to predict He agreed that the marketplace would be competitive this year, but expressed tality rate of network shows and echoed the sales results to be achieved by the Mr. Jacobs's view on the opening up programs, distributors generally were optimism over No Time for Sergeants of the early- evening periods for adult - confident that the 1966 supply would and Mr. Roberts, which he felt could oriented programs. Mr. Fritz said that perform satisfactorily. They reasoned fill the requirements of a sizable num- agencies are particularly interested in that the large number of popular series ber of local markets. Aside from the securing would find acceptance because of their new off -network properties, Mr. Kotler time for one-minute announce- proven appeal, and those with fewer was confident that former programs on ments in programs reaching women, segments have an opportunity because the networks, such as Cheyenne and and syndicated shows, particularly, off - they are largely in color or can fill the network properties, provide this oppor- needs of particular markets. tunity. Distributors stressed that particularly Dan Goodman, vice president in this year they had to consider high resid- charge of syndication sales for Screen ual talent costs in pricing their off -net- Gems, also cited the large number of work series. They pointed out that over A look ahead and back longevity shows coming off the net- the past three years these costs have works this season as the catalyst in off - doubled and, in most instances, they NBC will mark its 40th anni- network activity. He cautioned that made certain they had sufficient presales versary and hold its annual affil- with supply high, there will be less de- of series to recoup residual payments iates convention in Honolulu next mand and competition will be keen in before placing programs into official re- week (May 11 -13). An atten- the two- and three -station markets, he lease. dance of nearly 600 broadcasters said. What They're Thinking A summary will be made up of executives of More Selective Buying The off - of comments from a representative sam- the network and stations affiliated network series is "the most important ple of program sellers and buyers fol- with the NBC Television and the part of the syndication business with lows: NBC Radio networks. Walter D. the exception of features," according to Louis Friedland, vice president and Scott, board chairman, and Julian Hardie Frieberg of TeleSynd division director of syndication for MCA TV, Goodman, president, NBC, and of the Wrather Corp. They can be characterized the parcel of off -network Don Durgin, president of the highly profiitable, once residuals and offerings as "a mixed bag." He said it NBC-TV network, will be featured initial expenses are paid off, he indi- was his view that in terms of usable in the business part of the conven- cated. With the build -up in off -network product, as distinct from number, the tion activity. A musical review of series for next fall, Mr. Frieberg felt 1966 supply was limited. There are NBC achievements over the past that prices would come down for many some outstanding series that should do 40 years is on the program, which properties. Stations are in a position to considerably well and others that are concludes with a banquet May 13. be more selective. mediocre, he claimed. BROADCASTING will publish a James T. Victory, vice president, Mr. Friedland made the point that on special report on NBC's 40 years domestic sales, CBS Films, said this some occasions a program supplier in its May 9 issue. year merely happens to be a vintage would prefer to have a series come off year for off- network series. This season's the network if it has had an extended "good crop of grapes" results mainly

2G (LEAD STORY) BROADCASTING, May 2, 1888 Off- network boom doesn't dim RKO General's high hopes

A six -month -old company, RKO Angeles, for production and can sell General Productions, New York and its offerings to the group as well as Hollywood, is producing and selling to other stations. With the shortage profitably in competition with the off - of suitable programing becoming network boom (see page 25). The acute, Mr. Leder said, RKO General company revealed last week that Productions outlook is highly favor- since November it has registered a able. projected profit of more than $1.5 The company's feature-film project million from sales to stations of first - involves the production of 12 motion run programing and live sports events pictures in Europe this year. Three and of new features co- produced for already have been completed -"Spy both theaters and television. Me to the Moon," "Code Name Robert J. Leder, executive vice Jaguar" and "Our Agent Tiger" - president of RKO General Broad - and are sure to be delivered over oasting, who is supervising the pro- the next four months, according to duction- syndication operation, indi- Mr. Leder. In addition, RKO Gen- cated that much of the profit has eral Productions has signed for two been generated through sales to film features to be produced in Mexico distributors of color features co-pro- and another eight in Europe. duced in Europe. A substantial por- Fntertainment Specials The or- tion, he added, has accrued from ganization intends to become active sales to stations of company -produced in the production of entertainment series such as Hollywood Backstage Robert J. Leder specials. It has completed a one -hour and Surf's Up, and its schedule of color program, Meet Marcel Mar - live sports events from Madison ceau, originally intended for syndi- Square Garden, including track cast five to six outstanding boxing cation, but, according to Mr. Leder, meets, indoor tennis and boxing bouts each year because we feel the "probably will go to a network be- events. public is excited about selected fights. cause of strong interest by one pres- "The latest example in our sports Through our alliance with Madison tige -type advertiser which will make coverage was the Dick Tiger-Emile Square Garden, in addition to sports, a decision shortly." Griffith middleweight championship we will be telecasting certain enter- Mr. Leder voiced the belief that fight," Mr. Leder reported. "We sold tainment spectacles. In addition, we off -networks will continue to be a it in nine overseas countries and in have lined up three horse-racing staple of local-station programing, 67 U. S. markets, 66 carrying it on events from Aqueduct race track this but said these series face many ob- a live basis and New York on the spring and summer." stacles. Some of them, he noted, are following night. We lined up sub- Mr. Leder believes that a station "network rejects," and all of them stantial sponsorship in all markets group, such as RKO General, is in are confronted with a serious residual with six regional advertisers- Schaef- an advantageous position to produce consideration in payment to talent. er, Falstaff, Stroh's Brewery, Liggett and sell programing for TV. He The RKO stations buy off -networks & Myers, United Vintners and noted the company can draw upon on a selected basis to fill the needs Schmidt Brewing. the resources of its five TV stations, of a particular market. Mr. Leder More Boxing "We plan to tele- particularly in New York and Los observed.

from the coincidence of several long- than 10 series and rated the products in developing feature films as potential running shows reaching the syndication in general as "rather good." He indi- pilots for TV series. Mr. Seidelman level simultaneously, he explained. cated that a station is in a better bar- said his new firm has also acquired "Of course, the recent high casualty gaining position when there is a large television rights to a feature -film pack- rate for network shows in the past few reservoir of available programing since age, the titles of which will be an- seasons has also been a factor," Mr. no individual outlet in a market can nounced shortly. Victory said. purchase them all. He cautioned that syndicators who "One thing I will say about the 1967- plunge with off -networks that have 68 syndication season," Mr. Cooper SG syndicates 'Flintstones' lasted only a season are courting trouble, continued. "A black- and -white show and added: "Our yardstick is three won't be able to get on the air unless Screen Gems Inc. has placed 166 years of network exposure as a proof it's a block- buster." half -hour, color episodes of The Flint - of audience acceptance, unless a spe- stones into syndication and has sold the cial can be advanced such as color, series to four stations. Dan Goodman, unusual format or original scheduling Seidelman forms TV company vice president in charge of the syndica- opposite heavy competition.' tion sales division, said last week that William Cooper, film program man- Robert Seidelman, recently resigned the series has been bought for a fall ager of wptx(TV) New York, pointed vice president of Screen Gems, has start by WNEW -TV New York, Krry out that the large and diversified offer- formed Teleworld Inc., a new feature - (TV) Los Angeles, wrro(Tv) Washing- ing of off- networks gives an indepen- film and TV- production company. ton and KMBC -TV Kansas City, Mo. The dent station the opportunity to be Teleworld, located at 39 West 55th Flintstones is completing a six -year run selective. He said wptx has bought more Street, New York 10019, will specialize on ABC -TV,

BROADCASTING, May 2, 1986 27 BROADCAST ADVERTISING Advertiser aid to broadcasters

That's McGannon's plea at opening of 4A meet in Scottsdale; discusses rating accreditation; Lever Bros.'s Mumford challenges magazine concept

Advertisers and agencies were urged phase" of work that apparently will in- and well being, and if we have the last week by Donald H. McGannon, volve changes in the procedures of rat- continued solid support of the AAAA chairman and president of Westing- ing services accredited by the council. and the other members of the rating house Broadcasting Co., to help in the Without going into detail, he said the council, augmented by fully participat- self -regulation of broadcasting. work "concerns itself with the imple- ing representation from the advertisers, "It is our conviction that the problem mentation of the results of the method- then important and significant long - of self-regulation is one which you must ology studies past, present and future range results are achievable." share with us," Mr. McGannon said in into the techniques and workings of the Target is ANA His call for full a speech prepared for delivery Friday rating services." participation by advertisers was an al- (April 29) at the opening -day luncheon He said that "this has many legal lusion to the Association of National of the 48th annual meeting of the roadblocks to it, but similarly the op- Advertisers, which furnishes "liaison American Association of Advertising portunity for greater qualitative im- representatives" to the council but, un- Agencies, held at Scottsdale, Ariz. provement in the rating services must like the AAAA, the NAB and other "Both those you represent and those be predicated upon such implementa- broadcasting groups, is not represented I represent are engaged in highly vola- tion." on the council's board. tile and creative efforts. Upon both lies Meetings with the Federal Trade Mr. McGannon, a former chairman a heavy responsibility for the public Commission and the Justice Depart- of the NAB TV code board, said adver- interest and for the nation's economic ment have been held "within the past tisers and agencies had shown "increased progress. Each of us is subject to week," he said, in an effort "to estab- willingness" to work with the Code the nation's progress, and each of us lish understanding of our purposes, the Authority. is subject to the constant review and basis of a continuing dialogue and, Last year, he noted, the New York examination of government." finally, the approval of our actions." code office worked with 112 agencies Referring primarily to the television This project, Mr. McGannon noted, representing 195 companies on 1,139 and radio codes of the National As- goes beyond the rating council's origi- commercials for 537 products, as com- sociation of Broadcasters, he said the nally announced purpose of setting pared with 60 agencies representing 108 advertising agency "may at times object minimum standards for rating services, advertisers and 127 products in 1961. to our conclusions," but that they auditing their work and participating in "We do not wish to set up barriers should not be "unsympathetic with our methodology studies looking toward to the movement of goods and services common purpose" -the public interest. their improvement. through advertising," he said, "for this if Mr. McGannon also disclosed that the "If we are careful and prudent, is our business. In my opinion, we have Broadcast Rating Council, of which he the rating services recognize the im- not acted capriciously in this area. is chairman, is "at an extremely crucial portance of this to their future existence Nevertheless, we have made decisions in the past, and doubtless will make others in the future, affecting advertising. `Rebellion' gets a $1- million spot boost "We have taken these actions in good conscience, basing our decisions upon Dodge began an intensive spot TV medium has influenced our decision long and sometimes painful experience, campaign last week to run through to stimulate and because we believe they are in the June 18 in 147 markets and claimed and broaden best interests of the public and, ergo, the buy has set something of a re- the favorable in the best interests of the broadcasters cord. public accept- and, in turn, in the best interests of the The $1- million purchase of min- ance we are advertisers and agencies, too. ute spots through BBDO, Detroit, gaining in this "There is no place where excess or features five new color commercials area," he said. bad taste is more offensive than in using the "Join the Dodge Rebel- It is "factory" broadcasting because of the very way in lion" theme. A. C. Thomson, Dodge money in the which the public uses these media. car advertising manager, said the promotion but Its appeal is intimate and pervasive," prime and late- evening buys may 1,223 individ- Because of its impact, Mr. McGannon represent the biggest campaign of its ual dealer tie - said, "there will be no surcease of type in auto history. Some 350 Mr. Thomson ins are de- criticism of broadcasting in all of its stations are included. signed to keep phases." But, he added, "sudden silence "Unprecedented popular appeal of the "Rebellion" in high gear for the would connote disinterest, and none of the 'Rebellion' theme in the television spring selling season at the local level. us wants that." Self -regulation, Please Mr. McGan- non, whose discussion of self-regulation'

28 BROADCASTING, May 2, 1966 world's largest You can open the lid on the Pittsburgh market with top spot hardtop avails on WIIC -TV, Pittsburgh's 1 Color Station. Get with convertible General Sales Manager Roger Rice or your Petry -TV man. When the world's largest mov- able domed roof dramatically Get your opens to let in the summer sky, Pittsburghers on audiences in Pittsburgh's Civic Arena gaze in awe. Vic Skaggs, WIIC -TV Program Director, chats with Philip Baskin, Chairman of the Public Auditorium Authority, outside the office of WAI/C71,11 Pittsburgh's Civic Arena and Exhibit Hall. Basic NBC Television Affiliate

Coo Broadcasting Corporation stations: WIIC-TV, Pittsburgh; WSB AM- FM -TV, Atlanta; WNIO AM- FM -TV. Dayton; WSOC AM.FM -TV, Chorlottu; WIOD AM-FM, Miami; KTVU, Son FrancitcoOokland.

BROADCASTING, May 2, 1966 29 Adams, Seaman and Hite elected to top AAAA posts

Thomas B. Adams, president of Nominees for AAAA board mem- Foote, Cone & Belding, New York, Campbell- Ewald, Detroit, was elect- berships and expected to be elected and Charles L. Rumrill, Rumrill- ed chairman of the American As- later in the session were: Hoyt, Rochester, N. Y. sociation of Advertising Agencies Directors at large: John H. Hoef- East Central region: Charles F. last Friday (April 29) as the AAAA er, Hoefer, Dieterich & Brown, San Adams, MacManus, John & Adams, opened its 48th annual meeting at Francisco; Donald P. Nathanson, Bloomfield Hills, Mich. Scottsdale, Ariz. (see page 29). North Advertising, Chicago, and Central region: Charles E. Clag- Alfred J. Seaman, president of Carl W. Nichols Jr., Cunningham & ett, Gardner Advertising, St. Louis, Sullivan, Stauffer, Colwell & Bayles, Walsh, New York. and Robert Ross, Leo Burnett Co., New York, was elected vice chair- Eastern region: Louis Benito, Chicago. man and Morris Hite, president of Louis Benito Advertising, Tampa, Western region: William M. Star- Tracy-Locke Co., Dallas, was named Fla.; William E. Chambers Jr., key, BBDO, Los Angeles. secretary- treasurer. Mr. Adams succeeds William E. Steers, chairman of Needham, Harp- er & Steers, New York. John Crichton continues as AAAA president. He and the new officers, plus William Bembach of Doyle Dane Bernbach and Barton A. Cum- mings of Compton Advertising, both New York, and Charles Farran of Griswold -Eshleman Co., Cleveland, were expected to be named to serve as an operations committee to meet monthly when the full board is not in session. Mr. Adams Mr. Hite Mr. Seaman

was titled "I'd Rather Do It Myself," ford, chairman and president of Lever need to look no further than at the warned that the alternative was govern- Brothers, said agencies sometimes com- old movies on his own television set to ment regulation. plicate their client -relations problems by get a pretty good view of why. "If self -regulation is to be genuinely "taking positions in public which are "As a viewer, it seems to me some- effective," he said, "it must be early inimical to the interests of their clients." times that all I can remember is that and vigorous -or, if this can't be the He continued: somebody came on and said: The next case, it must effectively fill the void "For example, agency people often portion of this program is brought to you before the Congress or another govern- make statements to the effect that the by a friendly member of the human mental agency does." so- called magazine concept as applied race.' " He said it was "inescapable" that "we to television would be good business for Of estimates that agency profits aver- as industry representatives are doing it all concerned. age about 1% of billings, Mr. Mum - ourselves, and doing it in a manner that "When such a one says that this ford said this assumes that the approxi- meets the public interest and in a would be good for agencies, I may mately 85% that goes to media practical, workable manner." wonder whether or not that is true - represents the agency's cost of sales, There will always be differences but that's his business. which by standards used in other busi- about what the code board, for example, "When he goes further and says that ness is "not so." does on "many subjects," including the networks would be better off, I "By comparison with other busi- "limitation of commercials, content of hasten to agree. But this is not a cause nesses," he said, "your true sales rev- commercials, comparison advertising, to which I find myself dedicated. enue is really your commissions and product acceptance and the vast array "When he or she goes still further fees. On this basis, you make not 1% of subjective matters dealing with pro- to say that clients would also be better but about 7% of sales. This in turn graming." But, he said, the "one in- off, and would prefer not to have to is about the average of the top quarter exorable lesson we have learned" is worry about programing, then I believe of the country's leading industrial com- that you cannot temporize in matters I have a right to say, 'not this client.' panies. I might add that it is higher of basic principle." "We have for many years competed than my own company -or even my In another AAAA convention speech, vigorously in the area of television pro- industry-is able to do in return on prepared for delivery Saturday (April graming. In some years we have done sales." 30), a representative of one of televi- very well and in other years not so Among areas in which he thought sion's biggest advertisers took issue with well. We are still most anxious to com- agencies might be still better managed the arithmetic that leads agencies to pete in this area. We are prepared to Mr. Mumford listed "greater forward complain that their profits average only recognize that if you want to win you planning," research into the "changing 1% of billings, suggested improvements must be willing to take the risk of nature of the [advertising] business," in agency management and specifically losing. We are so prepared. and the emphasis that many agencies challenged the magazine concept for "We have no desire to settle for the now put on "trade relations, merchan- television advertising. good gray average of what everybody dising services, promotion follow -up" Advertiser Speaks Milton C. Mum - else can get. It seems to me that one and general market and consumer re-

30 (BROADCAST ADVERTISING) BROADCASTING, May 2, 1966 search not related directly to copy and unknowns or announcer-types. Good media. Actor aloofness and well -known actors, he feels, give Compensation Plan Mr. Mumford the commercial a new dimension. But, actors said Lever considered it fundamental he concedes, some experienced don't want to have that its agencies should make a profit to selling fades and actresses still on the Lever account, and that with its anything to do with television, especially when it comes to acting as commercial agencies the company had worked out List of well -known names a compensation system that seems "serv- spokes-people. Yet most seem to come iceable to all." around to taking the work in time. doing TV commercials "The money involved is tremendous," "In essence," he said, "it is the con- points out Mr. Wormser, "that's the tinuing use of commissions as the basis continues to grow for compensation on going businesses, telling thing." Attitudes He adds that the and fee payment for a large portion Sponsor - is the most important ele- but not the direct cost of new- acting talent all-of Off -camera narration for television making of a TV commer- product work, with these fees recover- ment in the commercials has become a big business. like a lot of to -do able from subsequent agreed levels of cial. "It may seem There's apparently a new trend in com- it billings if the product succeeds, and over nothing-and sometimes is- mercial television today that's bringing but sponsors have big investments in retained by the agency if it does not." into more and more well -known actors shows. They've got to sell their product. He said agency management should this specialized field. Such performers To them, it's like shooting 'Gone With also pay more attention to advertising's Backus, Mel as Herschel Bernardi, Jim the Wind.' It's a. creative and meticulous image in mind, the public "particularly Blanc, George Macready and Alexander project that takes a hell of a lot of the educated public mind," and sug- Scourby have already developed into time." gested that a film be made on the func- big names for the advertising industry. Following is a list of performers who tion of advertising in a modern eco- Trade estimates have it that some $20 have been placed on TV and radio nomy. million was paid actors and actresses commercials in recent weeks: "I believe you could make it inter- in residuals for commercial work last Singer-dancer Bobby Van is film- esting enough that it would be shown year. ing six Ralston Purina commercials in widely in schools and colleges-and on Only recently, the Charles H. Stern which he performs as the Square Crow television to the general public," he Agency in Hollywood, which represents character for Foote, Cone & Belding asserted. "Only if it were so would it talent exclusively for TV commercials, out of Chicago and Cascade Pictures be worth doing." announced that it had signed actors in Hollywood. William E. Steers, chairman of Need- Barry Sullivan and Telly Savalas be- Actor Steve Wayne has filmed on- ham, Harper & Steers, New York, cause of their unusal voices and de- camera commercials for Reynolds retiring AAAA chairman, called upon liveries. Mr. Savalas, who has been Wrap through Clinton E. Frank Inc. agencies to concentrate more attention featured in such motion pictures as in Chicago and MPO Videotronics on the ethics and discipline of adver- "Battle of the Bulge," "Ghengis Kahn" Inc. in Hollywood. He is also doing tising in a speech prepared for delivery and the still -to-be- relased "Beau Geste," Awrey Food commercials through The at the convention's final business ses- is now the voice for the Goodyear Tire Petersen Co. of Los Angeles. sion today (May 2). Co. and also is featured on a new series Cliff Norton recorded off -camera Brower And Friends In another of commercials for Miles One -a -Day voices for Hanna -Barbera Productions. Monday speech, attitudes toward adver- Vitamins. Mr. Sullivan, who will star in Mitzi McCall, of the comedy team tising as expressed by a number of his own TV series in the 1966 -67 sea- of Charlie Brill and Mitzi McCall, filmed literary, political and other figures were son, The Road West, is now the voice a commercial for Reynolds Wrap at quoted by Charles H. Brower, chairman for Continental Airlines and also has MPO through the Clinton E. Frank of BBDO, New York, in a speech on recorded a series of commercials for agency. "What We Think of Advertising, by State Farm Insurance. In addition, Mr. Backus continues as Ralph Waldo Emerson, Thomas Jeffer- "The needs today in the commercial the voice of the "little old winemaker" son, Abraham Lincoln, Franklin D. field place a heavy emphasis on ability for the Italian Swiss Colony division Roosevelt, Calvin Coolidge, Winston to handle dialogue in addition to ap- of United Vintners Inc.; Mr. Bernardi Churchill, Homer, Dwight Eisenhower, pearance," explains Charles Stem, presi- is cutting more spots as the voice of the Jonathan Swift, William Makepeace dent of his own agency. "Jolly Green Giant" for the Green Giant Thackeray, John Stuart Mill, Theodore Jack Wormser, who runs another ex- Co. and as "Charlie Tuna" for Star - Roosevelt, Aldous Huxley, James Thur- clusive Hollywood commercial consul- Kist Foods; Susan Brown still is cavort- ber, Mark Twain, Thoreau, Billy Sun- tant agency, explains further why TV ing as "Wanda the Witch" for Procter day, John Bunyan, Thomas Carlyle, commercials now are putting emphasis & Gamble's Hidden Magic hair spray Hugh Walpole, Elbert Hubbard and on acting ability: "The better commer- brand and George Gobel is spokesman other friends of Charlie Brower." cials," he says, "are actually 60- second for Campbell Soup's line of Bounty vignettes complete with beginning and beef stew products. More supermarket TV end. An increasing agility in pace, in quick -cut techniques and storyline pro- Carlaw on own within the filmed The big food retailers are using a little gression has developed sponsors more TV now but a little less radio. commercial sphere. That some Bogart Carlaw has started the Bogart The annual report of the Supermarket are now making a concerted effort to Carlaw Consulting Service, specializing in- Institute in Chicago last week, based on raise their filming standards may be in advertising of drugs and package a survey of 20,000 member stores doing dicated by one national advertiser who goods. Mr. Carlaw is former vice presi- an annual sales volume of $25 billion, recently expended 9,000 feet of film dent and creative supervisor at Ted showed that 28% used TV last year to secure the 90 feet he was willing to Bates & Co. and before that was asso- and 59% used radio. Three years ago accept." ciated with Foote, Cone & Belding Inc. 26% used TV and 66% radio. Virtu- In Mr. Wormser's judgment the His firm's offices are at One Orchard ally all (96 %) are newspaper users. commercial field should not be left to Drive, Chappaqua, N. Y. 31 BROADCASTING, May 2, 1966 in St. Davids, Pa. Art directors honor five TV commercials He said that "television is far from perfect, but it is a darned sight better DOYLE DANE BERNBACH TOPS LIST WITH TWO WINNERS than its critics would lead the public to believe. I feel that the users of televi- Two Doyle Dane Bernbach TV com- over category chosen for a medal award: sion generally have been too mute to mercials won two medal awards, and a Young & Rubicam commercial for the speak in its behalf." These users, he Jack Tinker & Partners, deGarmo Peace Corps, produced by Audio Pro- added, should use all the influence they Agency and Young & Rubicam were ductions, directed by Matthew H. Basile have to "fight the me too -isms in pro- credited with one apiece last week at and written by Ilion Specht with Tim graming, just as we fight it in products." the Art Directors Club's 45th annual Newman, the producer. The advertising executive felt, how- exhibit of advertising went and editorial de- A second medal award to Doyle ever, that within the next 15 years sign and art in New York. Dane Bernbach for a color animated there will be less rather than more pro- After judging some 1,000 TV entries, commercial for Volkswagen. Cited were gram control by advertisers. elected five judges medal winners and Leonard Sirowitz, art director, Robert Mr. Budd said he is concerned by 19 distinctive merit winners. They Levenson, writer, and Don Trevor, pro- the lack of audited audience in broad- cited two trends: a merging of art ducer. The commercial was produced casting similar to the audited circula- direction and copy, and an increasing by Pelican Studios. tion of print media. This is not a re- flection on the honesty or integrity of the media, he noted, but advertisers feel that "such an audit by an outside experienced party is merely a good and well-accepted business practice throughout the industry. Why the advertisers and agencies did not force this to come about when commercial radio began in the 1920's I will never understand." At a luncheon preceding the afternoon conference, Bob Hoffman, TVAR vice president for marketing, introduced the rep firm's Zig Zag presntation, a Alka Seltzer Gallaghers study of network marketing (BROAD - CASTING, April 18).

NAB may offer own cigarette guidelines

After a two -year delay the National Association of Broadcasters Code Au- thority is reportedly considering issuing guidelines on cigarette advertising. The code had such guidelines ready for release in the spring Volkswagen Clairol of 1964, but withheld them when nine tobacco companies announced formation of their own Cigarette Advertising importance of thinking in terms of an Code with former TV commercials Governor Robert advertising campaign. Overall, they Meyner as administrator (BROADCASTING, said commercials are improving. May 4, 1964 et seq). In a live -action (one- minute or more) compared to print's It was TV category, George D'Amato, art di- learned last week that the NAB had written to the rector and producer at Jack Tinker & cigarette makers and Partners was honored for his work on Television's commercial power re- asked for copies of current and proposed a Miles Laboratories /Alka Seltzer com- ceived a pat on the back from an ad- radio and television commer- mercial. The commercial was produced vertiser last week. Rex M. Budd, vice cials. The authority had no comment on the by Harold Becker Productions and Lois president for advertising of the Camp- report but it was understood that Korey was the writer. Another award bell Soup Co., called it a "great trib- evaluation of the commercials would be winner in this category was Clairol with ute" to the medium "that the overcom- considered in the light of the recent art direction by Richard Loew of Doyle mercialism criticism of advertising is Federal Trade Commission ruling which Dane Bernbach, production by Jerry usually directed to TV where the ad- allows advertising of tar and nicotine Robbins, and writing by Carol Sherman. vertising content, compared to the show content and in the subsequent with- Studio production was by Tele- Video. or editorial content, is roughly 10% to drawal from the tobacco code of P. A 10-second or over live -action TV 15% and is seldom directed against Lorillard Co. (BROADCASTING, April category award went to the deGarmo magazines where the advertising-to-edi - 4, March 28). Agency and art director Howard Russo, torial ratio runs 50 -50." The NAB wants to see what writer Jim Symon, producer Bill Mc- Mr. Budd spoke to some 200 agency the cigarette manufacturers are saying, Caffery and production company, Elek- executives, broadcasters and business how it compares with what the code tra Films Production, for client Galla- leaders at an advertising conference thinks should be done and how the ghers. sponsored by KYW -TV Philadelphia and dusty guidelines would hold up for A color entry in the one -minute or Television Advertising Representatives present advertising.

32 (BROADCAST ADVERTISING) BROADCASTING, May 2, 1965 Cocoa, chocolate drinks 27.0 Communication, TVB records rise Pet products 26.9 public utilities 42.1 Oil additives 26.2 Motion pictures 40.6 Political, religion, unions 25.5 Sportswear 39.6 in summer spending Plumbing supplies, fixtures 25.2 Lubricants 31.5 Packaged soaps, detergents 25.2 Insecticides, disinfectants, Hotels, resorts, restaurants 25.1 deodorizers 31.3 The pattern on the part of some tele- Source: N. C. Rorabaugh (gross time only). Paints, varnishes 30.2 vision advertisers to retreat from the Optical goods, precision Summer network TV advertisers: 1965 medium during the summer months is instruments 29.4 waning as indicated in the $52 million Summer network TV Foundation, bras 28.4 Cereals 27.3 rise in 1965 summer TV advertising as % of annual network TV budget Dipilatories, deodorants 26.7 over 1964. These figures were listed in Magazines, newspapers, Room air conditioners 60.5 a report to be released by the Television Refrigerators, freezers 45.8 other media 26.3 Meat, poultry, fish Bureau of Advertising today (May 2). Soft drinks 44.1 25.8 Combined spot and network invest- Underwear, sleepers 42.8 Source: LNA /BAR (net time and program costs). ments rose 12.2 %, growing from $433,- 393,000 in the June -August period of 1964 to $486,188,000 last summer. The increased sponsor participation reflects the upswing in summer viewing time, now at about 41 hours daily per TV home, according to TVB President Norman (Pete) Cash. The number of homes watching TV during the average nighttime minute increased by more than one million last year to 22,986,- 000. This is about 4 million more homes than in 1960. Mustard leads the list of products using summer spot TV with 86.7% of its spot TV budget during the hot months, the time when condiments are used the most. Other advertisers were influenced by the desire to have prospects to themselves, as well as consideration of seasonal usuage. TVB lists of summer spot TV and network TV advertisers in 1965 follow:

Summer spot TV advertisers: 1965 Summer spot TV as % of annual spot TV budget Mustard 86.7 Insecticides, rodenticides 66.6 Tea 46.8 Ice Cream 46.0 BUT ... WKZO Radio Spans 155% More Drug Store Tire, Tubes 43.9 Bicycles, Motorcycles, Outlets in Greater Western Michigan supplies 41.5 Deodorants 39.3 For unabridged coverage of people medicine you can prescribe for the Fruit, Vegetable juices 37.9 Pickles, Relishes 37.2 who sell -and buy -drug products, money. Bleaches, starches 36.5 WKZO Radio is the most potent The formula is simple and far Weight aids 35.9 from secret. There are 608 drug Fish-canned, fresh, frozen 35.8 stores in our primary service area- Paints, wallpaper 35.6 but only 238 in that of B, Toilet soaps 34.8 Station Trucks, trailers 33.4 and only 89 in Station C's. Our two Home permanent, hair nearest competitors combined cover curlers 33.1 less than 55% as many drug stores Hair tonic, oil, cream 31.3 as WKZO Radio! Amusements 31.3 Hair coloring, spray, Want to bridge the gap between rinse 31.3 your potential and actual in Greater Building materials 29.7 Western Michigan? Then see your Catsup 29.4 Avery -Knodel medicine man about Salad dressing, oil, mayonnaise 29.3 WKZO's primary service area covers WKZO Radio! Soft drinks 29.2 over 21/2 times as many drug stores *Built in 850 B. C. in Smyrna, Seasoning, spices 28.8 as the next.largest station. Turkey. Beer, ale 28.5 Paper towels 28.5 i%lrr':rlyet JIEEliopra Glass cleaners 28.4 RADIO , After shave lotions 27.9 C, ú o wire LUND uRA,00 Moving, hauling, storage 27.8 u WKZO ° CRS RADIO FOR Heating fuels 27.6 TELEVISION KALAMAZOO Chewing gum wiao. GRAND RMIOSKA AW100 AND GREATER WESTERN MICHIGAN 27.3 Cln Cereals wwlLuc.TUrauúR.a SAT 5TF. IE Avery- Knedel, Inc., E.,luli.e Notional O.p,.,.. poilAis 27.3 RalMrv/4CTNVRix.7D Gasoline, oil 27.2 iSÚaR. RER.

BROADCASTING, May 2, 1966 33 BBDO section for think in terms of the economics." will be the off -camera narrator. And when the thinking gets down to Pepsi -Cola Co., through Ogilvy & Math- economics, Mr. Paley indicated, broader, both New York, will support its pharmaceutical ads casting shows up ahead of its competi- Mountain Dew soft drink with a three - tors. He pointed out that spot radio or network TV campaign of color com- TV can be used to reach any kind of BBDO, New York, has established a mercials broadcast on an average of segment of any kind of market and that two a night between June 10 and July special pharmaceutical division to focus network radio and TV offer several dif- on the problems of the pharmaceutical 5. Coinciding with the peak selling sea- ferent kinds of market breakouts in- son of Mountain Dew, the exclusively advertiser. cluding geographic and demographic. Staffed by five prime -time campaign features such These markets within markets are avail- shows as Batman (ABC-TV), The Vir- specialists, each able, he stressed, probably at better with manufactur- ginian (NBC -TV) and The Munsters cost -per- thousand rates than are possible (CBS-TV). er as well as to achieve in other media. agency back- Other panelists included Shirley P. Lorillard, through Grey Advertising, grounds, the new Crowder, media director of Compton both New York, on behalf of Kent division is de- Advertising; Lou Johnson, vice presi- cigarettes has made an eight -week buy signed in light of dent and western manager in The World Tonight, Walter Cronkite the drug indus- for Johnson Publishing Co.; Howard Keefe, region- Reporting and The Reasoner Report, try's low rate of al manager of the Bureau of Advertis- all of CBS Radio, effective May 23. new - product in- &It ing of the American Newspaper Pub- Western Air Lines Inc., through BBDO, IMi. Hogan troductions. Sales lishers Association, and Bob Glickman, therefore must be both Los Angeles, has placed 30- second media manager for Hunt Foods. increased through creativity in copy, and 60- second radio spots on 65 sta- marketing and media planning, Tom tions in 11 major markets in the West, Dillon, BBDO president, noted. with approximately 50 spots a week in Webster warns against each market. Spots are scheduled dur- senior vice John F. Hogan, formerly ing sports and financial news broadcasts president board member of Erwin and 11th -hour spot buying during peak traffic hours on schedules Wasey, New York, heads the division of up to 26 weeks. The airline also is as a vice president. Mr. Hogan was The placing substantial billings in western also advertising manager of Pfizer Lab- late shopper may not always get items regional editions of 10 magazines. oratories and a company representative the choicer on the shelves. for The Upjohn Co. Though consumers may know this, ad- General Mills, Minneapolis, through vertisers and agencies may not be so He is assisted by Michael G. Mulinos, Dancer-Fitzgerald -Sample, New York, aware when it comes to radio. MD, PhD, formerly professor of phar- buyipg- will be a sponsor in NBC -TV's Tarzan macology at Columbia University's Col- Maurie Webster, vice president and series, colorcast Fridays, 7:30 -8:30 lege of Physicians and Surgeons. Dr. general manager of CBS Radio Spot p.m. NYT, starting Sept. 16. Mulinos is now fulltime medical direc- Sales, last week sent a letter to more Four advertiser buys on NBC Radio 1,000 tor of the BBDO unit. than agency executives deploring last week were Glenbrook Laboratories what was a Also assisting are Robert Spencer, he said growing problem Division of Sterling Drug Inc., for its of last- minute spot radio buys. He vice president and account supervisor, ironized yeast, through Thompson - warned Thomas Watson, marketing/media plan- that desired schedules cannot Koch Co., both New York, on Empha- ning manager, and John Wirtz, creative always be had when buys are on short sis; Luden's, Peabody, Pa., through The supervisor. All five men joined the notice-"and sometimes inferior sta- Philadelphia Agency, Philadelphia, and agency within the last month or so. tions have to be bought because of it." Jaymar -Ruby Inc., Michigan City, Ind., He said the situation has come about The division, established April 18 through Harold Breitner & Co., New in great measure because of clients de- without any definite customers, will op- York, in Monitor, and Frigidaire Divi- laying their decisions and because "the erate on a fee basis. sion of General Motors Corp., Detroit, best stations" are frequently out of through Dancer- Fitzgerald-Sample, New choice spot availabilities. York, in News on the Hour. Said Mr. Webster: "Give us time, Whirlpool Corp., Benton Harbor, Radio -TV can solve and we'll work out schedules that will Mich., through Kenyon & Eckhardt, produce results you know good radio Chicago, has participations specialized ad problems can deliver." He said also that radio purchased for new season in NBC -TV programs: The Girl was not a "last- minute medium" and from U.N.C.L.E., Run for Your Life, that stations the agencies really want, Advertisers seeking to reach a spe- Tuesday Night at the Movies, The Vir- "observe tight commercial limits cialized market within a much bigger so ginian, Daniel Boone, Laredo and The there isn't always `room for one market should not be afraid to ask radio Frank McGee Report. Chanel Inc., This more.' " or television to answer their needs. New York, through Norman Craig & was the advice given by John Paley, Kummel, that city, will also participate manager for the ABC western sales Business briefly... in The Girl from U.N.C.L.E. and Radio network, last week. Speaking as Tuesday Movies. California Packing one of the panelists in a media seminar Corp., through McCann -Erickson, both General Electric Co. (housewares divi- held at the monthly dinner meeting of San Francisco, will participate next sea- Advertising Agencies sion), Bridgeport, Conn., through Clyne the Western States son in NBC -TV's Saturday Night at the Maxon Inc., New York, will sponsor Association in Los Angeles, he said Movies. (indicating the entire broadcasting me- "The Ballad of Smokey the Bear," ani- dia) : "Advertisers sometimes are afraid mated color -filmed musical as a presen- Motorola Inc., Chicago, through Leo to look at us. They feel we're too tation on the GE Fantasy Hour on Burnett Co. there, is using a blitz cam- broad for their needs. But the important NBC -TV during the fall. Time and date paign on network radio May 9 -18 to thing for them to realize, the common have not yet been set, though it will be sell its line of portable radios. Some denominator, is efficiency. They must scheduled on a Sunday. James Cagney 1,365 stations of all four networks will

34 (BROADCAST ADVERTISING) BROADCASTING, May 2, 1888 COMMERCIAL PREVIEW: The many worlds of L.A.

In a striking illustration of Holly- York, was to show the universal Construction workers at Century wood's versatility as a production popularity of the product-it being City in West Los Angeles, with the center. EUE, /Screen Gems West sampled and enjoyed in many situa- skeleton of a building looming in the Coast recently completed four one - tions under all kinds of conditions. background, were depicted with minute spots, each one filmed in a Cameraman Burnett Guffey, who Knickerbocker on a lunch break. In different off -beat location. The Big won an Academy award in 1953 for marked contrast to the sun and casual Bear ski resort, Glenmore Ranch - his work on "From Here To Eterni- dress of the other spots, the fourth both near Los Angeles- Columbia ty," was signed to film the Knicker- commercial was filmed in the snow - Pictures' ranch facilities and the still - bocker spots. The tank at the Co- covered mountain countryside of Big under- construction Century City lumbia Ranch, where the water is four Bear. complex all were used as settings feet deep, was used to show fisher- Merl Bloom of Gumbinner -North for the commercials. men drinking the product while at produced the spots with Ed Beatty The thematic thrust of the spots, sea. Cowboys on the Glenmore of EUE /Screen Gems directing. The produced for Knickerbocker Beer by Ranch were shown enjoying the beer on- the -air phase of the campaign The Gumbinner -North Co., New chuckwagon style. started this month.

In a matter of minutes: from construction site to 'sea' to wide open spaces

air about 120 spots during the period. names Marvin H. Frank & Co., Chi- act as cameraman, director and visual "Heavy concentration in a short time cago, as agency. Heavy radio cam- consultant on commercials and other is the proper way to use this medium," paign is planned. films for which Filmfair will provide Robert G. Farris of Motorola said. Boyle- Midway (division of Ameri- the production personnel and facilities. can Home Products Corp.) New York, Radio spots Chuck Blore Creative assigns Daniel & Charles Inc., New Services, and York, for new product advertising in Hollywood, has created Agency appointments... both spot TV and network TV. produced a series of radio spots for Young & Rubicam Inc.'s San Francisco Inc. has announced that Renault office. The commercials cover all of the Agency Inc., New Gilbert Advertising Also in advertising products of The Borden Co.'s western York, will handle its estimated $2 mil- ... marketing division. Robert Panzer is 45% of this amount Newly aligned Filmfair, Hollywood - lion billing. About Y&R's account executive for Borden and tele- based commercial film production com- will be used for local radio and Lou Heckman was the agency's vision spots. pany, and Cal Bernstein, whose still creative supervisor in the production of photographs have appeared in many na- Prince Macaroni Manufacturing Co., the radio spots. Lowell, Mass., has named Venet Ad- tional publications, have joined forces vertising, New York and Union, N. J., in an exclusive deal involving the com- 'Peanuts' at work Interstate Bakeries to handle its advertising. Former mercial and business film fields. The Corp., Kansas City, Mo., has adopted agency was Kenyon & Eckhardt, New agreement marks the first time that Mr. the "Peanuts" comic strip characters York. Bernstein will be working in the mo- through an agreement with United Fea- Barker Bros., major southern Cali- tion picture rather than in the still tures Syndicate and Charles W. Schulz, fornia home furnishings store chain, medium. In his new alliance, he will creator of "Peanuts." Snoopy and his

BROADCASTING, May 2, 1966 35 cohorts in sophisticated humor will ap- Petry reported. sor the show in "a number of other pear as bread and cake salesmen in the The largest spot-TV percentage gain markets" where sales have been made advertising media. Dancer- Fitzgerald- was registered in the soft- drink -confec- to stations. The Lone Star buy brings Sample is Interstate agency. tion field with more than a 300% rise. the total number of markets for Some- Other substantial boosts over the five - thing Special to 73. Wakeford- Hollywood commercials year period were made by food, up Orloff Inc. was formed in Hollywood 60% and household products and pet Dixie Crystals sugar last week to produce TV commercials, foods, up more than 100 %. TV film documentaries and feature films. Principals in the new production push set for 'Rangers' company are Kent Wakeford and John Texas brewer buys 20 Orloff, both with considerable experi- Savannah Sugar Co., Savannah, Ga., ence in the commercial-making field. markets for TV show has bought 104 half -hour color episodes Mr. Wakeford most recently did the of The Forest Rangers TV series for photography work on the 60- second Lone Star Brewing Co., San Antonio, showing on stations in North Carolina, Goodyear tire commercial entitled Tex., through Glenn advertising, Dallas, South Carolina and Virginia. The di- "Woman Stranded." has purchased Four Star International's rectly placed purchase was announced Something Special series for placement last week by Jacques Liebenguth, vice in 20 markets. The color -TV shows president, sales, NBC Films. Petry study outlines have been bought by Lone Star Brewing The syndicated series, which was pro- for the following markets: Waco, Bryan, duced in Canada and is first run in the spot -TV's 5 -year growth Austin, San Antonio, Harlingen, Wes- U.S., will be used by Savannah to pro- laco, Houston, Tyler, Beaumont-Port mote its Dixie Crystals sugar. The sta- Investments in spot television by food Arthur, Wichita Falls, Sherman- Denni- tions and number of markets to be used and grocery- products advertisers have son, Lubbock, San Angelo, Corpus in the tri -state area are still to be se- increased by 85% in the last five years, Christi, Monahans and Big Springs, all lected, with Savannah seeking to clear according to a study prepared by the Texas; Shreveport and Lake Charles, color -equipped outlets by next fall when television division of Edward Petry & both Louisiana, and Little Rock and The Forest Rangers programing is Co. and released last week to advertis- Fort Smith, both Arkansas. scheduled to start. ing agencies. Between 1960 and 1965, Ken Joseph, Four Star International's In addition to the Savannah purchase, grocery- product advertiser expenditures vice president, domestic sales, noted Mr. Liebenguth said, NBC Films has in spot TV rose by $243.8 million, that Lone Star Brewing plans to spon- signed 45 stations for the series.

PROGRAMING 50 -50 rule gets a lashing

ABC, CBS and their affiliate groups that network's comments late last week, in preparation for filing them with the commission today (May 2), the dead- find nothing good about the FCC proposal line for comments. Thus far, opponents of the proposal to limit network ownership of programing have had the field mostly to themselves. Besides the networks and broadcast group owners, the American Association ABC, CBS and their respective tele- merits contended that the commission of Advertising Agencies and the Asso- vision affiliate groups last week fired lacks the authority to adopt the rule. ciation of National Advertisers expressed what they hoped were their Sunday Storer Broadcasting Co. also filed com- opposition to it (BROADCASTING, April punches at the FCC's proposed rule to ments asserting the proposal is beyond 18). limit network ownership and control the commission's jurisdiction. The major effort the networks are of their programing. No Authority They said the pro- making reflects their concern over the The comments sounded a warning that posal would constitute direct regulation proposal, which would: prohibit them the rule could result in a serious short- of the networks, which they said is from owning or controlling more than age of network programing -at least outside the commission's authority. The 50% of their prime -time nonnews proof the quality now being offered. commission proposes to regulate the graming, bar them from acquiring any They also attacked the factual prem- networks through its authority over financial or proprietary rights (includ- ises and conclusions of the proposal, them as "network television licensees." ing those in syndication and merchan- and predicted that, if adopted, it would But CBS said the proposed rule would dising) in independently produced pro- only make more difficult the achievement apply commission regulations directly to grams, exclude them from domestic of the goal the commission has in mind - networks "in their capacities as pro- syndication and permit them to syndi- greater diversity of sources of program- ducers, buyers and suppliers of pro- cate abroad only those shows they pro- ing. grams." CBS-TV affiliates also said that duce themselves. They expressed the view that, ulti- if the commission can regulate these ac- The commission, noting that networks mately, the solution to the problem lies tivities on the premise they have some control some 93% of prime -time pro- in the working of natural forces already consequential effect on chain broadcast- graming, expressed concern over what in motion. ing, "there is no limit to the scope of it viewed as network domination over CBS and CBS Television affiliates, in the commission's authority." what the viewing public sees. Its pro- addition to opposing the proposal on its NBC lawyers were still working on posed solution is to open up a portion

36 BROADCASTING, May 2, 1966 Rolls -Royce gets its hub cap wet in TV NEW! The power of television advertising has finally attracted one of its staunch- portable est holdouts -the Rolls -Royce auto- audio consoles mobile. with studio On May 6, 7:30 -8:30 p.m. EDT, WBAL -TV Baltimore, an NBC affiliate, console will present Peggy Lee in Something performance Special, a syndicated monthly program co- sponsored by Rolls-Royce dealer Harry Gladding of Gladding Rolls- Royce, Glen Burnie, Md. During the telecast WBAL -TV will showcase the 1966 Rolls -Royce Silver Shadow in three specially prepared color commercials, marking the first time that Rolls - Royce has been advertised on U. S. television. The one -minute spots were written by Arthur Parker of WBAL -TV and video- taped through the station's color facilities under the direction of Leonard Levin, producer- director. Mr. Gladding, president of Gladding Rolls- Royce, signed the Rolls-Royce account with Joseph Aiello, WBAL -TV account executive. from

McCurdy - the name that sets the quality and performance standards in audio systems - of the schedule to advertiser- supplied announces the development of two portable mixing programs. consoles ... rugged and compact for remote What Advertisers? But the networks applications ... yet versatile for studio installations and their affiliate groups last week said where full -size consoles are not required. there was no basis for assuming the advertisers could be found to provide the FEATURES INCLUDE programing. Silicon Solid -State design, offering stable Because of the soaring costs of pro- performance over wide temperature ranges. duction, CBS said, `only a small num- Self Contained Regulated Power Supply. Full +18 dbm output following 6 db pad. ber of advertisers" have sufficiently Attractive Functional Design. large budgets to supply programing, "as- Rugged Portability. suming their willingness to do so." CBS said all current single and alternate PE2400 sponsors on all three networks would 4- mixers, 8 mic inputs or 4 high level inputs fill only 131/2 of the 33 hours that would High Quality Step type attenuators Full size 41/2" VU meter be available. Built in 1000 HZ Test Oscillator The network also thought it unlike- Attractive yet functional design. ly that muJtisponsorship could operate satisfactorily for the nonnetwork half PE2600 of And all of those com- The most sophisticated portable console the schedule. ever designed. menting expressed doubt that any third 6 mixers, 12 mic inputs or 6 high level inputs party -a large advertiser, for instance - High Quality Step type slide attenuators could be found to play a broker's role Dual channel with separate PA output in purchasing time and facilities and re- Two Full size 41/2" meters. Compact design with King -Size versatility. selling participating minutes to advertisers. ABC and ABC -TV affiliates expressed particular concern over the impact of the 50 -50 rule. They said the position of "near parity" the network had Marketed nationally by: achieved with CBS and NBC would be CORPORATION jeopardized if the network were forced VISUAL ELECTRONICS to rely on advertisers for a substantial 356 west 40th street new york, n. y. 10018 (212) 736-5840 portion of its programing. Advertisers, LOOK TO VISUAL FOR NEW CONCEPTS IN BROADCAST EQUIPMENT they noted, take their most desirable

BROADCASTING, May 2, 1966 37 Valenti exits White House for MPAA post

When Jack J. Valenti, special as- Picture Export Association of Amer- copyright (BROADCASTING, Feb. 21). sistant to President Johnson, resigned ica which has the same membership Others who were mentioned prom- last week to become president of the as the parent organization. inently for the MPAA post over the Motion Picture Association of Amer- MPAA, however, has a television last six months: Anna Rosenberg ica, he assumed command of an or- committee, which comprises the par- Hoffman, labor consultant; Ted Sor- ganization whose members together ent members plus Four Star Inter- enson, President Kennedy's counsel in 1965 grossed about $1 billion in national, Hollywood Television Serv- and close aide. revenues -of which about one -third ice, MCA -TV Ltd., Seven Arts Mr. Valenti was born in Houston came from television. Associates Corp. and Trans -Lux and received a BS degree in business Mr. Valenti, one of the few men Television Corp. administration in 1946 from the acknowledged by all to be closest A Hollywood unit of MPAA, the University of Houston, and a mas- to the President, personally and as Association of Motion Picture and ter's degree in that field in 1948 an aide, was elected unanimously to Television Producers Inc., is con- from Harvard University. From the $100,000 plus job. As presi- cerned basically with labor relations 1952 to 1963 Mr. Valenti was a dential assistant he was receiving on the West Coast. partner in the advertising agency of $30,000 annually. He is expected to Vacant Since '63 The 44 -year- Weekley & Valenti, Houston. He assume his MPAA office in Wash- old MPAA president succeeds to severed all active ties with the agency ington about June 1. the post that has been vacant immediately after joining President According to MPAA sources, tele- since Eric Johnston died in 1963. Johnson after the Dallas assassina- vision, both domestically and world- The MPAA was founded in 1922 tion of President Kennedy and has wide, U. S. theaters and theaters following the Hollywood scandals put his agency stock in trust. outside the U. S. equally contributed of that era involving many of the During World War II, Mr. Valenti to the 1965 revenues of the eight film stars, as well as threats of film was with the 12th Air Force in Italy. companies that make up the MPAA censorship. Will H. Hays, President He flew 51 combat missions. membership. Harding's postmaster general, was Aside from his other duties at the Although no precise figures are chosen as first president. Mr. Johns- White House -and they ranged from available on the amount of film ton became president in 1945; he close companionship to editorial and product turned out for TV compared had been president of the Chamber writing chores for presidential with that for theater release, proof Commerce of the United States. speeches -Mr. Valenti has acted as duction for television was said to Nizer Named Among those men- unofficial TV producer for the Pres- be "several times larger" than that tioned as candidates for the MPAA ident. He has on a number of oc- produced for theaters. leadership during the last few months casions called for changes in light- MPAA's eight members: Allied was Louis Nizer, New York attorney. ing and camera angles in order to Artists Corp., Columbia Pictures Mr. Nizer last week was elected have the President presented in the Corp., Metro -Goldwyn -Mayer Inc., general counsel of the association. best light. It's apparent that the Paramount Pictures Corp., 20th Mr. Nizer's firm, Phillips, Nizer, President will appoint no one man Century-Fox Corp., United Artists Benjamin, Krim and Ballon, repre- to succeed Mr. Valenti. It is as- Corp., Universal Pictures Co., and sents United Artists in its lawsuit sumed that his duties will be split Warner Bros. Co. against Fortnightly Corp., former up among other aides of the Presi- As a subsidiary to the main or- owner of a community antenna tele- dent. It's also speculated that some ganization, a group exists in New vision system in Clarksburg, W. Va. of Mr. Valenti's duties may devolve York under the name of the Motion UA is suing for infringement of on Robert E. Kintner, former NBC programing to the strongest networks. the conditions the regulation was in- to make an analysis of network program Balance and Diversity CBS, fur- tended to alter" will no longer exist. and procurement practices. thermore, said the present system is The network said most of the record No Crowding The report was cited more likely to provide better program- in the proceeding deals with conditions in denials that the networks, as the coming than one in which advertisers existing in broadcasting four to seven mission notice suggested, had "crowded played a major role. Networks, CBS years ago. out" advertiser-supplied programs from said, must consider program balance, ABC, however, while "unalterably" their schedules. The Little report found diversity, service to all major viewing opposed to the 50 -50 proposal, said the the reduction in such programs a re- groups, news and documentaries, while commission might consider some other sult largely stemming from advertiser the advertisers are concerned only with proposal. But ABC said any regula- choice. the success of their individual programs. tory scheme should, only as an "in- For the most part, those commenting terim" measure, be designed to promote They also rejected the suggestion that producers lack competitive opportu- said that trends now evident in the in- diversity of programing until "the dustry toward a fourth network and anticipated birth and growth of new nities or that networks "dominate" the additional stations, plus the vast tech- stations is realized." syndication markets. CBS -TV affiliates nological and economic changes in the Throughout their comments, the net- noted that independents participated in industry, are more likely to provide for works and the affiliate groups made the production of 90.5% of prime -time diversity than a mechanical rule. liberal use of material developed by the entertainment programs in 1964 com- CBS said the industry is so dynamic Arthur D. Little Co. and submitted in pared to 78.8% in 1957. And CBS said that, by the time any regulation now a report two months ago (BROADCAST- that the networks' share of the syndica- proposed becomes effective, "it is prob- ING, March 7). The research organization market is declining. able that, to the extent they ever existed, tion was retained by the three networks CBS -TV affiliates also said the rule,

98 (PROGRAMING) BROADCASTING, May 2, 1866 "Blood on the Sun," "Cloak and Dag- ABC -TV gets rights ger," "Only the Valiant," "The En- forcer," and "Majorie Morningstar." to Clay- Cooper bout These pictures, and the others that make up the new company's first major film package, will go into distribution im- ABC -TV last week cornered Cassius mediately. Most of the package is being Clay and his fight promoter, Main Bout released on a rerun basis. Inc., for exclusive U. S. TV rights to It was also announced that Golden the heavyweight championship fight Arrow Films will provide TV Cinema scheduled with Henry Cooper on Satur- with a continual supply of new features day, May 21 in London. The telecast will to be released to television following be carried live over the Early Bird Satel- their theatrical exhibition. Golden Ar- lite on ABC -TV's Wide World of Sports row will co- produce and deliver 10 new (5 -6:30 p.m., EDT). features during the coming year. Agreement for exposure of the Clay- Principal in TV Cinema Sales is Jerry Cooper fight was announced last week Weisfeldt, veteran film- syndication ex- by Roone Arledge, ABC vice president ecutive. Mr. Weisfeldt formerly was and executive producer of sports, and vice president in the sales division of Mike Malitz, executive vice president of Television Enterprises Corp. and also Main Bout. was vice president in charge of domestic It was estimated that ABC paid be- sales for Four Star International. Before tween $75,000 and $100,000 for TV joining Four Star, he was sales execu- rights. tive for National Telefirm Associates On March 29, Cassius Clay defeated for five years. George Chuvalo in Toronto, was but Address for TV Cinema: 9110 Sunset Mr. Valenti match for poor at no attendance the Boulevard, Los Angeles 90069. Fills three -year -old vacancy closed- circuit theater telecasts of the president, joined the White House fight. Apparent proof that this did not staff on April 20. represent a general decline in the sport's Mr. Valenti is not the only close popularity was demonstrated on April Reade -Sterling associate of the President who is 25 when the middleweight fight between leaving the White House. George E. Dick Tiger and Emile Griffith (BROAD- lines up new films Reedy, also a special assistant to the CASTING, April 4) scored high ratings President and the President's former on 67 TV stations carrying the color news secretary, announced last week telecast of the fight. The program was Film distributor Walter Reade -Ster- he is resigning to become vice presi- subsequently sold to 26 other outlets ling Inc., New York, said last week it has put $2.4 dent for planning of Struthers Wells in 11 foreign countries by its syndica- million into a new acquisition Co., a New York City engineering tor, Madison Square Garden -RKO Gen- of feature films to be shown on firm. eral Productions Inc. television. The total number of films was not disclosed. Mr. Reedy, onetime UPI Wash- The Tiger -Griffith fight achieved Ar- ington correspondent and a long- bitron ratings of 18 in Pittsburgh; 26 The company said none of the fea- time Johnson aide when the Presi- in Albany -Schenectady-Troy, N. Y.; 10 tures has been seen on TV in this dent was a senator, becomes presi- in Indianapolis; 29 in Seattle; 21 in country and that more than half are in dent of the company's Washington Memphis, and 14 in Los Angeles. color. Principal sources included at subsidiary, Struthers Wells Research WoR -TV New York carried the pro- least three overseas film companies: & Development Corp. gram one day latter and recorded an J. Arthur Rank, Pathe Cinema and Arbitron of 6.4 and a Nielsen of 7.5. British Lion. Though a substantial num- ABC -TV's fight represents the first ber of films are imports, not all are live telecast in this country of a cham- foreign produced, a spokesman said. by limiting network financing of in- pionship fight from Europe by satellite According to Walter Reade Jr., pres- dependent producers, would hurt smaller and the first live home -TV coverage of ident of the firm, the motion -picture producers, "especially the more creative such an event since Floyd Patterson vintage is mixed: some are new and ones," that need network assistance. defeated Brian London in Indianapolis still in production, some recent theat- The result of the rule, the affiliates in May 1959. rical releases and others are movie said, "would thus be increased concen- classics. Not all are immediately tar- tration [in major producers] and much geted for TV. Continental Distributing, less ease of entry [into the production the company's theatrical division, will market] as well as greater unwillingness TV Cinema Sales release some ( "McGuire Go Home" on the part of producers to experiment with Susan Strasberg and Dirk Bogarde; with novel programing ideas." to emphasize movies "Gypsy Girl" with Haley Mills, and Both the ABC and CBS affiliates as- "Dr. Who and the Daleks" among serted also that the rule would diminish TV Cinema Sales Corp. was formed them) to theaters before offering them licensee responsibilty by weakening last week to distribute programs and to TV. Among the films acquired: affiliate- licensee influence over network features to television. The emphasis, it "Male Hunt" (Jean -Paul Belmondo), programing and policy. The ABC af- was revealed will be on features. The "Playboy of the Western World" (Siob- filiates gave as an example of affiliate new company, based in California, has han McKenna) and "Alphaville." Some influence the resolution that they acquired more than 100 American -proof the classics acquired: "Children of adopted on March 26 urging ABC to duced features, many in color, from Paradise," "The White Sheik," "Open withdraw its proposed extension of the Golden Arrow Films, New York. City," "The Three Musketeers," "Les so- called Batman commercial format Among them are "The Court Martial Miserables," "Candide" and "The Mar- (BROADCASTING, April 4). of Billy Mitchell," "Distant Drums," riage of Figaro,"

BROADCASTING, May 2, 1986 39 pushed legislation toward the House AP reports gains by communications unit floor for a full vote. In its current form, unchanged from BOARD IS CRITICAL OF FCC's REGULATORY POLICY the measure approved by Senate action last October, The newly established communica- processors like Al', the wire service is the bill (S 1160) would tions department of The Associated urging the commission not to restrict establish the legal principle that every American has the right to examine Press is continuing its efforts to liberal- the kinds of data processing circuits di- ize FCC regulatory measures that, ac- rectly available to news media. official government records. It also in- cording to AP, have prevented news Western Union is now in an option cludes the right of legal recourse to media from fully applying the latest period in which it can petition the com- federal courts for settlement of disputes technological advances. mission to prevent AP from directly involving access. The Justice Depart- AP's board of directors criticized the leasing voice-grade channels from ment and other top administration have previously opposed FCC's regulatory policy last week in AT &T for data processing. officials both its 1965 annual report that reviewed a AP's U. S. broadcast membership, provisions. year of expanded services, membership, the report states, is now at 2,828 and Exempted from the bill are specified and news gathering techniques. there are 4,515 subscribers, broadcast areas in which disclosure could be detri- The communications department, and press, to the AP service abroad in mental to the public interest, or in- founded last year, serves as a planning 103 countries and territories. vasions of individual privacy. Informa- instrument to apply new communica- The report also outlines the increased tion and records involving national tions developments to AP's worldwide cost of covering the Vietnam war in security, federal law enforcement and system. It has gone into court to oppose 1965: two AP men killed, four wounded investigation, personnel files and pri- an FCC order that would cancel and the Vietnam staff more than vate individual or business records in AT &T's Telpak A and B tariff for tele- doubled in size. the government's possession, would be graph and photo circuits. The tariff withheld from public scrutiny. has enabled AP to improve important Not included in the legislation as yet wire services to members at lowest Committee sends FOI is a provision affirming the President's costs, the report states. right to exercise "executive privilege" In another regulatory case involving to withhold information he might feel the Communications Satellite Corp., AP bill to the House would jeopardize public and national has asked the FCC to authorize news interest. The Justice Department has media as direct lessees of satellite voice - A freedom -of-information bill, de- unsuccessfully sought to have such an grade channels for the worldwide dis- signed to provide permanent and en- exception written into the bill, in both semination of news. forceable guarantees of public access the Senate and House. On still another issue before the FCC to government records, gained more im- Complex Issue The department has to draw a line between common car- petus last week as the House Committee also termed the bill "an unconstitutional riers such as AT &T and private data on Government Operations unanimously violation of the traditional separation of powers," and maintained that the subject was too complex to be resolved by legislative regulation. Despite administration disapproval, and fears expressed by some members of the operations committee that Presi- dent Johnson might exercise his veto powers, House passage of the bill seems almost certain, according to Representa- tive John E. Moss (D- Calif.). One of the bill's chief supporters, Mr. Moss said he believes the President will not block the measure, if approved by the House, and speculated that most of the seemingly unfavorable reaction was more a refleotion of views within the Justice Department rather than the White House. Similar public access legislation was previously approved by the Senate, in 1964 and 1965, only to be stalled in a number of House committees. Current estimates now indicate quick passage by the House and the President's signature by early September.

CBS, Tors make deal for film co- production

CBS -TV has a new three -way deal, Presidential conference during the Assn.; F. O. Carver, president of AP representing a commitment of more board meeting (I to r): William B. Radio and Television Assn., and Paul than $1 million with Ivan Tors Films Dickinson, 'Philadelphia Bulletin,' Miller, Gannett Newspapers Inc., re- Inc. that provides for a motion picture president of AP Managing Editors elected president of AP (see page 69). to be released to theaters, a network

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Julie doesn't have cancer any more.

Julie Dillard swims, rides horses, exaggerate how important this is. Each paints and likes arithmetic. She lives year more than 90,000 Americans die of with her parents in Santa Rosa, Califor- cancer who could have been saved if nia, and recently won a talent contest at they had gone to their doctors in time. a picnic, singing a song in French. She These deaths would be sad enough if is nine years old and has spent many of these cancers were incurable. But the those years cured of cancer. fact that cures exist makes these need- Julie had cancer of the kidney. It was less deaths especially tragic. discovered when she was two and a half And while science knows much about years old. Surgery, followed by radiation cancer, there is much it does not know. treatments, saved Julie's life. She is one Research at medical centers must be con- of more than 1,300,000 Americans alive tinued and broadened. And for that we today who are cured of cancer. need money. From you. That is how our Julie's story multiplied by more than research projects are supported. By you. a million illustrates that the odds are not Research has already helped save all on cancer's side. You strike an im- more than 1,300,000 lives. Help save portant blow against it by having a health y® more. Send your contribution to "Can- checkup once a year. It is impossible to cer," c/o your local postmaster. American Cancer Society telecast of the movie and a TV series Ferry's "real quarrel is with the com- should CBS-TV wish to exercise that petitive profit system." As for broad- Syndication pilots right. casting, Mr. Tower said, "television is The network will co- produce the first and last a popular medium. . . set by Official Films film, "Gentle Ben," based on the book There's nothing wrong with entertainment." He went on to say that TV does by author Earl Hammer Jr. and con- Inc., York, is more in informational areas than most Official Films New cerning the story of a bear. It's to be investing more than $100,000 in pilot filmed on location in Florida, in Holly- people realize. But he acknowledged that the question of specialized pro- program development for the syndica- wood and at Tors's "Africa, USA" location market and is tion near Hollywood and is slated for graming is a difficult one for TV to solve. "If you don't think so," he said, prepared to spend completion by next Jan. I. Ivan Tors more than $2 mil- currently produces Daktari on CBS -TV. "look at the low ratings some educational stations get." lion on the pro- Plans are for the feature to be shown duction of three - first in theaters, and on TV in about Mr. Tower added that television also color series for two years. has problems with the amount and 1966 -67 on the placement of commercial time but he premise that sta- concluded that he didn't think the only tions need and Tower challenges solution is more government. will purchase Ferry Rebuts Mr. Ferry who took first -run series in Ferry on `masscomm' part in the Center Club meeting, en- color. gaged in several strongly worded ex- Mr. Koerner Howard B. changes with Mr. Tower. He said he Koerner, vice Charles Tower, executive vice presi- doubts there's a chance that television president -operations of Official, said dent of Corinthian Stations, answered a will reform itself. His paper referred last week that OF is the only company, stinging attack on mass media last week to "television's crankiness toward critics to his knowledge, that has invested in with some strong and its relentless glorification of what syndication program development for criticism of his it is already doing when it is suggested 1966 -67. Pilots already have been com- own. He charac- that it might improve its output." The pleted on Stagecoach To Seven, a terized a new po- two adversaries were in basic disagree- weekly half-hour western action series; sition paper by ment over what the informational role Crossword, a half -hour daily game show W. H. Ferry of of mass media should be. Mr. Ferry starring George Fenneman, and It's A the Fund of the contended masscomm ought to ferret Matter of Law, a seriec of 260 one- Republic, as "in- out and deal with controversial issues minute programs co- produced with temperate, undoc- before they come to the surface by wcco-Tv Minneapolis and in associa- umented, nonan- some other source. Mr. Tower argued tion with the American Bar Associa- alytical and per- that "it is too much to ask the popular tion. meated with per- media to take a long lead" in treating In the few weeks these series have Mr. Tower sonal bias." controversial social problems. Mass - been offered for sale to stations, interest Mr. Ferry's pa- comm's responsibility is to pick up in them has run "exceptionally high," per, published by the fund's Center for these issues as they come up and then according of Mr. Koerner. He is hope- the Study of Democratic Institutions, to deal with them in a factual way, he ful that at least two of the series will Santa Barbara, Calif., accuses mass suggested. be placed on the air by next fall and communications media of neglecting their responsibility to inform the public of social problems before they become intolerably acute. An example of such Kanner sets sights on soaring program costs failure, he asserted, had been the civil rights coverage. Rising program costs have troubled and again when it becomes a series In his paper titled "Masscomm as TV advertisers and their agencies and still again when it's in reruns-yet Guru" Mr. Ferry uses the term "mass- for years but nobody has yet figured the writer may not write a word of comm" to newspa- include television, out a way to slow the spiral. Bern the script. Still other writers, he pers, paperbacks, radio, comic books Kanner, newly named to Benton & went on, receive as much as $20,000 and the large circulation magazines. (A Bowles media and programing com- to $22,000 for the script of a pilot Guru is an Indian teacher.) mand post in New York, indicated only and yet share in the money He suggests that masscomm is "bru- last week that he feels he's now in when that pilot goes to series. talizing a nation" by "filling the reser- a position to do "I want to know what the costs voir of national self -righteousness." Mr. something. But he's not sure how to go about really are," Mr. Kanner said, adding Ferry charges "masscomm's delight in media man," said that when he understands the infor- the shoddy, the tasteless the mind -dull- it. "I'm a he last week, "and I just know something mation, he'll show it to his clients. ing, the useless, is well established. It is Eventually, said, like find a direct consequence of masscomm's is wrong in the steady year-by -year he he'd to allegiance to organized rapacity." climb of TV program costs." a way to thrash over the problem cited with the and see if the Mr. Tower was invited to speak at a He the Hollywood "method" TV networks meeting of the Center Club in New of doing business: "The producer networks couldn't mount anti-cost York last week to comment on its tells the network that the advertiser "pressure" on the producers. latest publication. In addition to Mr. always will pay the additional Mr. Kanner's appointment as Ferry's paper the publication included freight." Mr. Kanner said some senior vice president and director an article on mass communications by writers do nothing but come up with media management in charge of Harry Ashmore, chairman of the ex- ideas for pilots and get paid thou- media and TV programing manage- ecutive committee of the Fund for the sands of dollars, receive more thou- ment, was announced a fortnight ago Republic (BROADCASTING, April 25). sands when the idea goes to pilot (BROADCASTING, April 25). Mr. Tower said he believes Mr

BROADCASTING, May 2, 1986 (PROGRAMING) 45 said OF will decide by June 1 to go in the absence of the program producer, ahead full -scale on all or some of these Relieved of relief a deletion will have to be approved by projects. either of two vice presidents of the NBC "We will continue our syndication television network program depart- The program development effort," Mr. American Federation of ment. And, it added, "no such request Television Koerner commented. "We are plan- and Radio Artists told will be granted unless in the opinion ning now for the 1967 -68 season and radio announcer Bob Harris last of the executive consulted the material week have two projects in the blueprint to go and never darken its is objectionable on legal grounds or is stages with British partners as co-pro- doorsteps again. What's more the in bad taste." ducers. Like the networks, we are labor organization ordered its planning 18 months ahead." one -time member to pay back Official is stepping up its activities more than $8,000 in strike bene- CBS Foundation names in the feature -film area. Mr. Koerner fits he's received during the last said OF has already acquired 40 fea- year. eight news fellows tures for the syndication market and Until last month, Mr. Harris intends to increase this library by at was active in the picket line CBS Foundations Inc. has announced least 26 films each year, obtaining AF TKA has thrown up around the names of eight winners of its news them through purchase abroad or KPOL Los Angeles. AFTRA and fellowships for 1966 -67. through co- productions in Europe. Local 45, International Brother- The winners are drawn from news hood of Electrical Workers, have and public affairs staff employes of been striking the station since CBS and its owned stations, station NBC tightens its April of last year over renewal of affiliates, noncommercial educational union contracts. About a month stations and from teachers in courses editing procedure ago, Mr. Harris went back to on radio and television. The fellowships work at KPOL. This was "conduct offer a year of study at Columbia From now on when someone wants unbecoming a member and prej- University in New York. to delete something from an NBC pro- udical to the welfare" of other The winners are: Alice Weel Biggart, gram, and the producer isn't available, union members, AFTRA decided. associate producer- writer, CBS News, a network vice president is going to take Mr. Harris was expelled from the New York; Donald Barry Fouser, pro- the responsibility of saying yes or no. union and ordered to return the ducer, noncommercial WGBH -TV Bos- This is the result of a decision to de- $8,745, the amount paid to him ton; Edward Freedman, news writer, lete the word "nicotine" from a Tonight in strike relief. CBS News, New York; Walter D. Show on March 9 at the request of an Jacobson, reporter - writer - newscaster, WBBM -Tv Chicago; Michael C. Ludlum, news writer, WCBS New York; Timothy advertising agency representative for a P. Moran, reporter, wwVT(Tv) Tampa, NOW... cigarette sponsor. Being interviewed Fla.; Samuel S. Roberts, reporter, CBS was Tom Shelnick who discussed under- News, New York, and William Ronald water treasure hunting and who men- Teague, newsman, WBNS Columbus, tioned that nicotine was an effective Ohio. BILL VEECI( poison for sharks. The deletion from the tape version Film sales ... caused a viewer, L. P. Schooler of South Fort Mitchell, Ky., to write a Dodo -the Kid from Outer Space relatively amiable letter to the FCC (Embassy) : WNBC -TV New York and SHOW calling attention the deletion and pro- WRC -TV Washington. to Author, syndicated columnist, testing the undue influence of a cigarette Top Time (Embassy): CKLw -Tv 15,000,000 readers follow advertiser, since it was obvious, Mr. Windsor, Ont.-Detroit; WTCN -TV Min - Bill Veeck's column each week Schooler said, that the word was nico- neapolis-St. Paul; WFAA -TV Dallas -Fort in the nation's leading newspapers. tine. Worth, and KGMB -TV Honolulu. The country's most articulate, NBC replied to the FCC April 19, most colorful, most amusing, least calling the deletion an "erroneous judg- Auto Races (Triangle): KPnt(Tv) awed -and soundest- sports ment made by less experienced person- San Francisco; wLwn(Tv) Dayton, authority -Now Available to You nel operating under the pressure of a Ohio; woto-Tv Duluth, Minn., and for Radio -5 Minute Show, broadcast time deadline, in the absence KLAS -TV Las Vegas. 5 Days a Week ! of and the unavailability of the producer Judge Roy Bean (Banner Films) : of the program." WRBL-TV Columbus, Ga. NBC said its procedures call for deletions requested by advertisers to be authorized only by the producer of the Radio series sales ... program and then only if there's a ques- The Joe Pyne Show (Hartwest Pro- tion of taste or legal considerations. But ductions): KoLM Rochester, Minn.; this time, both the program producer WELO Tupelo, Miss.; WLAC Nashville; and the commercial producer were in wrrB Vero Beach, Fla., and WDBQ Du- Los Angeles arranging for a future ori- buque, Iowa. gination from that city. The assistant to whom the request was made, accord- Earl Nightingale Program (Nightin- ing to NBC, reached the commercial gale- Conant) : Wool, New Port Ricky, Phone, write or wire collect: producer, who authorized the deletion Fla.; WPEH Louisville, Ga.; WFnW PROGRAM ASSOCIATES, INC. when he was unable to reach the regu- Fairfield, Ill.; WEMJ Laconia, N. H.; 645 North Michigan Avenue, lar producer. RVOD Albuquerque, N. M.; woo) King- Chicago, Illinois 60611, Phone 337 -4518 From now on, the NBC letter said, ston, N. Y.; KERB Kermit, Tex., and

46 (PROGRAMING) BROADCASTING, May 2, 1966 Komi Bellingham, Wash. such matters as "drive -in" institutions, We get slot -car racing, accidents and reposses- 12 Hours of New Year's (Triangle) : sions. Wncs Iron River and warn Ishpeming, both Michigan. New production firm TV producers channel Dwight Hemion and Gary Smith have Window On Washington (Triangle) : formed Yorkshire Productions, an in- WJLK Asbury Park, N. Y. and WMCs dependent firm with offices in New Machias, Me. York and Los Angeles. Their firm's you first venture began last week with work Anniversaries in Sound (Triangle) : Willi. Niles, Mich., WEIC Charleston, on a Tony Bennett special for fall Ill., and KPEL Lafayette, La. showing on ABC -TV. can't g t July 4, 1776 (Woroner Productions): Training for space The fourth pro- WEIM Fitchburg, Mass.; wont Man- gram in Seven Arts Television's group of six Man in Space one -hour color chester, N. H.; KLAD Klamath Falls and anywhe e xcRL Bend, both Oregon, and KOLT specials will focus on the training space Scottsbluff, Neb. men need to become acclimatized to the rigors of the missions. Titled "That Tips on Tots, Points on Pets and He May Survive," the segment will be else. Your Green Garden (Woroner Pro- distributed to stations for telecasting ductions) : KOLT Scottsbluff, Neb. this month. The Green Hornet (Charles Michel- Child beating A half -hour television son): WMEG Melbourne, Fla., and documentary The Battered Child, in wcxs Charleston, W. Va. the Taft Broadcasting Co. series Cross Section, will start on Taft stations this week. The program, narrated by actor Program notes ... Gene Kelly, deals with the growing Film available "Automobiles: The incidence of abuse of children and the Great Love Affair," a two -part CBS lack of adequate protective legislation News film examining the relationship in many jurisdictions. The program is of the average American and his auto- part of a series of Group Action pro- mobile is available in 16 mm sound in ductions that has received national black and white through McGraw -Hill recognition for its public service. Text-Films, New York. The film treats PR on ETV Series of 10 weekly half - hour programs on impact of press agents and public relations consultants in all areas of society is being aired TFE '67 plans ahead by educational wrrw(Tv) Chicago. r Professional PR people in the area are Television Film Exhibit '67 is taking part. on the drawing boards. Wynn LEVISÏÖlj Completes series Embassy Pictures Nathan of Comet Film Distribu- Corp., New York, has now completed tors will serve as the exhibit's all 78 episodes its color chairman and Al Unger of Inde- of TV cartoon series Dodo-the Kid from Outer ( pendent Television Corp. will be Space. co-chairman next year, it was announced last week. TFE 66 was held at the National Association of Agenda Broadcasters convention in Chi- set for May 23 cago in March. Mr. Nathan, who served on the programing conference executive committee during that exhibit, said some 6,000 partici- The National Association of Tele- pants registered. In other ap- vision Program Executives will hold pointments, John Ettlinger of its third annual program conference Medallion TV Enterprises, was May 23 -24 at Chicago's Ambassador named Los Angeles coordinator to hotels. work with Mr. Nathan; Elliot One of the featured sessions will be Abrams of Walter Reade-Sterling a color clinic on Monday afternoon at was selected to serve on the execu- the WON -Tv Chicago studios. In the May issue: How television went Among those scheduled to speak at tive committee, Frank Miller of into movie making, and how it's apt to Official Films will succeed Har- the conference are: Mort Werner, come out. What piggyback commer- vey Chertok of Seven Arts as NBC -TV vice -president; Michael Dann, TFE's business manager, with CBS-TV vice -president; Herb Jacobs, cials are doing to the medium. A Walt Kingsley of David Wolper president, TV Stations Inc., New York; harsh plan to needle TV with a new Productions and Pete Rogers of Senator Ross Bass (D-Tenn.); Richard commission of blue -ribbon critics. National Telefilm Associates Block, vice -president and general man- Interested? Call or write Television named to serve on the business ager, Kaiser Broadcasting Corp.; Roy committee. Danish, director, Television Informa- Magazine, 1735 DeSales Street, N.W., tion Office, New York, and Mel Gold- Washington, D. C. 20036; phone (202) berg, John Blair & Co. 638 -1022. Or bureaus in New York, BROADCASTING, May 2, 1966 Chicago and Hollywood. PERSPECTIVE ON THE NEWS FCC gets backed into a corner MAY LOSE EITHER WAY IT TURNS IN COTTEN FAIRNESS CASE

A relatively obscure radio com- KTYM Inglewood, Calif., one of the public convenience, interest and neces- mentator whose program is heard on stations carrying Conservative View- sity that it cannot and should not some 30 stations in the West and South point. ADL said the "blatant anti - claim a right to be carried on the air." is the source of the most difficult and Semitism" broadcast by Mr. Cotten is The ADL complained about an delicate fairness- doctrine problems the "not in accord with the basic require- Oct. 7, 1964, broadcast in which Mr. FCC has faced in years. ments of the Communications Act" Cotten quoted purportedly "responsi- The measure of the problem can be and asked the commission to set the ble" Jewish publications as equating gauged from the fact that some com- station's license- anti -Communism with anti -Semitism. missioners and staff members see the renewal applica- "In truth and in fact," ADL said, the agency as confronted with a choice of tion for hearing publications "are Communist publica- being called censors or anti- Semitic, (BROADCASTING, tions, a fact which Mr. Cotten, as a depending on the solution adopted. Nov. 22, 1965) . self -styled expert on Communism, That view may be too pessimistic. A. J. Wil- should surely know." But it seems certain that new policy liams, the sta- The ADL cited a broadcast quot- will emerge from the case, for the issue tion's owner, had ing a Jewish author as saying through to be resolved involves the question of offered the ADL a "poet" in a book: "How can we keep a licensee's responsibility for what is time for reply, Judiaism in a land where there is no broadcast over his station, and the de- after it com- Socialism "-without noting that the degree to which he should be expected plained to him book was a work of fiction. to go in determining the validity of Mr. Cotten about the Cotten The ADL also complained about a charges that are made against indi- broadcasts in ac- number of programs which, it said, viduals or groups. cordance with his understanding of the contain "thinly disguised attacks on The commentator is Richard Cot- commission's fairness doctrine. But Jews" and, in one case, "a full-length, ten, whose views, as expressed on his the ADL rejected the offer, it said in vituperative anti -Semitic" attack. Conservative Viewpoint, place him its letter to the commission, on the Mr. Cotten says such charges con- generally in the tradition of the Rev- ground that "the use of a radio sta- stitute a "smear." He insists he is not erend Carl McIntire. But setting him tion's facilities to disseminate anti - anti-Semitic but is opposed to Zion- apart from most other right -wing Semitic falsehoods cannot be justified ism, the Jewish movement to promote spokesmen is what he describes as his or adequately countered by affirmative settlement of Palestine. Mr. Cotten anti -Zionism-and what the Anti- programing." maintains that no one can be a "loyal" Defamation League of B'nai B'rith 'Religious Prejudice' The ADL American and at the same time "a Zion- calls his anti-Semitism. also said that "appeals to racial or re- ist with a loyalty to Palestine." Complaint by ADL Mr. Cotten ligious prejudices, like Communist Williams's View The case turns came to the FCC's attention through propaganda or hard -core obscenity, is largely on Mr. Williams's assertion a complaint the ADL brought against so fundamentally inconsistent with the that he cannot "censor" the Cotten

ratings has been so bad. Actually I classed as attempting to "rig the rat- Sparger explains probably stayed within the statistical ings" but he didn't see anything wrong variances." about it. "Not with the abuses that action on TV show Nielsen is suing Mr. Sparger for $1.5 exist in use of the ratings," Mr. Sparger million in a federal court at Oklahoma said, "and in my opinion the abuses in City (BROADCASTING, March 28 et seq.). was flown in and out the sales techniques of Nielsen in sell- Rex Sparger The defendent is a former investigator of Chicago quickly last week through ing them to be more accurate." He for a House Commerce Committee sub - charged that one salesman's pitch clouds of mystery and publicity to try committee that held hearings on TV was controversial conversation hinged to produce ratings several years ago. Nielsen of- on "two- tenths" of a rating about television ratings for the nightly ficals over the weekend were to tape point. Show on WFLD(TV) Bill Veeck there. a rebuttal program for airing this week Asked what he would do to improve is for The program offered syndication. On WFLD. the rating situation, Mr. Sparger sug- video -tape aired During the programs Mr. Sparger said he attempted to gested either a government -run ratings evenings Mr. Thursday and Friday "hypo" the ratings of only one show, service or minimum sampling standards Sparger admitted he tampered with the Bob Hope Vietnam Christmas Spe- established by the government. Chicago portions of several TV- rating samples cial, just for the sake of increasing a Sun -Times columnist Iry Kupcinet, also by the A. C. Nielsen Co. in the past rating. In cases year but only for the purpose of gather- the of three other pro- on the show, opposed government inter- ing material for a technical book on grams his inquiries to a small portion ference and noted Nielsen wasn't re- the subject. He said he got the 70 sam- of the Nielsen sample was only to learn sponsible for how ratings are used. He ple home names from an annonymous "other information" such as viewing pointed out Nielsen would be happy to letter and explained his conscience habits etc., Mr. Sparger held. enlarge its sample to any size desired wasn't bothered because "the use of He agreed his activities could be if agencies and advertisers would foot

48 (PROGRAMING) BROADCASTING, May 2, 1966 broadcasts since he cannot determine licensees have a power of choice Henry's response is shorter and less whether Mr. Cotten or the ADL is among programs to be aired, and must formal -it would be in the form of a correct. He says he is reluctant to exercise it. It would also say that li- letter. He would point out that broad- exercise his right of censorship over censees must make their own judg- casters are responsible for what they material he broadcasts, and that he ment that programs to be aired are not broadcast and must make judgments feels his offer of time to persons wish- based on inaccurate or misleading that it is in the public interest. In this ing to express opposing viewpoints source material and that they are in connection, he would say that licensees satisfies his obligations under the fair- the public interest. should check "source material" in ness doctrine. Where a series of programs attacks making their judgments, but he would This position has little support a religious group, the staff would say, not go into the matter as deeply as within the commission. But the task the licensee must make a determina- would the staff. of fashioning a reply is posing a prob- tion that the material is within the He would also assert that Mr. Wil- lem. Most commissioners would bounds of accuracy and is in the pub- liams's responsibility under the fair- leave no doubt that Mr. Williams has lic interest. And that determination ness doctrine did not end when the a heavy responsibility for what he must be based on the licensee's study ADL rejected his offer of time. The broadcasts and must make judgments of the material to be broadcast and licensee's responsibility, he would say, as to whether his programing is in the other material needed to make "a rea- is to assure the public of a balanced public interest, particularly in view of soned judgment." view of a controversial issue. the nature of the Cotten broadcasts. The staff would allow Mr. Wil- He would not mention designating Besides the legal issue, there is the liams, if he chooses not to comply the license renewal for hearing. But emotional one growing out of the feel- with the requirements, to test the com- that option would be left open, in the ing that a hard -line approach will be mission's order in court without jeop- event Mr. Williams sticks by his position considered censorship and a soft one, ardizing his license. The station's li- that he cannot make judgments. tacit support of Mr. Cotten's views. cense renewal is now pending. No one was willing to predict last week what action the commission Last week, two possible answers Under the proposed procedure, Mr. would ultimately take. But two were under consideration by the com- Williams could seek review of the factors -in this case conflicting go into mission, one presented by the staff, the opinion in court. His renewal applica- -will that decision. One is the undisguised other by outgoing Chairman E. Wil- tion would be designated for hearing. concern of some commissioners and liam Henry. Action was postponed, But if the court upheld the commis- staff members with what they regard however, at the request of some com- sion, and Mr. Williams agreed to abide as, at best, the irresponsibility, of some missioners who want to hear Com- by the court decision, his license of the Cotten broadcasts. The other is missioner Lee Loevinger's views. Com- would be renewed. what it regards as its tradition of pro- missioner Loevinger, the most vocal The staff's proposal, in specifying moting controversial programing. commission critic of agency actions he steps a licensee must take in deter- Chairman Henry frequently cited construes as constituting an undue re- mining the reasonableness of material commission decisions he said support- straint of free speech, is due back to be presented, is regarded, in some ed the view that the commission is no next week from an International Tele- quarters at the commission as going censor. Two weeks ago, he was asked communication Union conference in "too far." It might, some feel, be in- what the commission, in view of that Geneva. terpreted as a move to stifle contro- tradition, could do about the KTYM Staff Position The staff recom- versial programing. case. "That one," he said, "will have mends a formal opinion stating that Henry's Proposal Chairman to speak for itself."

the bill. N.Y. senate opens leader in the senate. Senator Bridges The former investigator for the Oren had given his consent publicly at a Harris ratings probe protested the man- doors for film test New York State Broadcasters Associa- ner he had been investigated by Niel- tion dinner in Albany March 7. sen. "We did get 007 into the James TV cameras were permitted last week Bond bit," he said, showing snapshot to film selected portions of a full day's `Changing World' pictures of detectives watching hits over 500 his proceeding in Albany of the New York home. He also charged that Nielsen State Senate. TV news officials said the Claiming be "illegally" obtained information about to the first radio program filming on April 27 was the first such syndicator to top 500 markets, his long- distance phone calls before he Earl coverage permitted. Nightingale, host- was billed for them. producer of daily Our Changing World, said Friday (April 15) Apparently not understanding the Two cameras filmed portions of the all that over 100 new fuss, Mr. Sparger observed that Nielsen proceedings, consideration of a revision sales since January have pushed the show to had "caught people fooling with their of the New York divorce law, in a a record high. Nightingale- Conant Corp., is ratings in the past and there was no pooled operation. Wcns -Tv New York Chicago, packager of the publicity." provided a crew to film proceedings for six -year old series. Mr. Sparger said maybe now he'll down -state stations, and WTEN(TV) make his book a consumer item rather Albany for TV outlets up- state. The Skin tones mean something than just for the profession in view cameras filmed proceedings with avail- of the wide general interest. able light -no artificial lighting was A new game show in color, The Face In the telecast Mr. Sparger also said used, a spokesman said. is Familiar, has been sold to CBS -TV he hoped that someone would care The filming was conducted as an ex- for start on May 7 (Sat., 9:30 -10 p.m.). enough about the issue to help him pay periment with the approval of Earl W. The series is produced by Bob Stewart his legal bills. Bridges (R- Niagara county), majority Productions, New York.

BROADCASTING, May 2, 1966 49 FINANCIAL REPORTS ABC -ITT merger a step closer Stockholders of both companies approve deal; or control, in the company was reported to have grown to 400,000 shares making him the largest single ABC shareholder Department of Justice still hasn't offered with about 9% of the common stock (BROADCASTING, July 26, 1965). Mr. an opinion, FCC approval also is needed Goldenson was asked last week about the current size of Mr. Simon's ownership. He said the company could not be sure of the extent of Mr. Simon's ABC support from the director of Western Union Telegraph With overwhelming holding. He did say that Mr. Simon is both companies, and Co. At the ABC meeting, the same ques- stockholders of not currently asking for board member- favorable ruling from the Treas- tion was raised about Walter P. Mar- with a ship. transaction shall, chairman of Western Union, who ury Department that the Commenting on the merger plan be- merger of ABC is a director of ABC. will not be taxed, the fore the vote Mr. Goldenson said, if into the worldwide International Tele- At both meetings, stockholders were approved "ABC, as part of the diversi- & Co. now awaits ac- told by Mr. Goldenson and by Harold phone Telegraph fied ITT organization, will have a broad- tion the FCC, and possibly by the S. Geneen, chairman and president of by er financial base, and therefore, will be of Justice. ITT, that no conflict was evident ac- Department less affected by the wide fluctuation in cording to current legal counsel think- Last week, stockholders of ABC, earnings that are typical of the television ing, but that should meeting in New York, approved the there be, the matter network business." meeting 40 will be "resolved" before the merger merger in a that ran about Among other benefits of the merger, The was approved by takes place. minutes. merger he noted, should be an enhancement of a vote of 38,796. ABC stockholders are scheduled to 3,835,348 shares to ABC's growth in international as well receive 0.579 of a ITT com- In Baltimore on the same day (April share of as domestic broadcasting. voted mon stock plus 0.579 a 27), ITT stockholders to approve of share of ITT Mr. Goldenson said current indica- the merger. The ITT vote was 16,537,- preferred stock for each share they tions are own that earnings for ABC's sec- 864 to 123,612, an aye vote of 76.96% of ABC stock. ond quarter, The ending in June, will be of the company's common shares. The merger is expected to establish the highest any a giant corporation with for second quarter in preferred vote was 899,926 for, 2,312 combined 1966 the company's history. against. The Baltimore ITT meeting was revenues of $2.5 billion, making it one Paying Too Much? Among the op- a special meeting which attracted about of the top -20 firms in the United States. position votes cast in the ITT meeting 75 stockholders in ABC's Both Mr. Goldenson and Mr. Geneen person; was were 3,980 represented by Lewis D. its regular stockholders meeting. ITT's acknowledged that they had heard noth- Gilbert, inveterate corporate meeting regular takes 11 ing from the Department meeting place May in of Justice. regular. Mr. Gilbert explained that Los Angeles. They both offered the hope that FCC the "no" votes were cast not against the At both meetings, a question of possi- action would be forthcoming soon. The merger, but because of his group's battle ble conflict of interest on the FCC has been silent on the part of matter, too, to impose cumulative voting in Leonard H. president since ABC filed the Goldenson, of its application for corn- election of ITT directors. ABC, was raised. Mr. Goldenson is a mission approval of the merger (BROAD- Mr. Gilbert did, however, raise sev- CASTING, April 4). Quiet Affairs The ABC annual meeting, which may become the last one ABC stockholders will attend, was spiced only by the appearance of stockholder Evelyn Davis in a Batman mask. She identified herself as "the bad woman of stockholder meetings." At one point Miss Davis, who seemed to be more interested in the appearance she was making than in the business of the company, approached Mr. Goldenson and suggested that he try on the Bat- man mask. He declined. Other actions taken by ABC's stockholders included re- election of the company's board of 14 directors and defeat of a motion to reinstitute the practice of cumulative voting for directors. Cumulative voting was abolished by ABC shareholders two years ago when the company was under pressure from industrialist Norton Simon who owned a large block of ABC shares and had Mr. Goldenson requested a seat on the ABC board. Mr. Geneen Telling them in New York A year later Mr. Simon's holding, Telling them in Baltimore

50 BROADCASTING, May 2, 1966 01005 by The New York Times Co. Reprinted by permission.

... .-_ .

H16H SCHOOL . _ .. GRADUATES PLEASE KNOCK TUES.ONLYiarDROPOUTS wligl . ..

It takes a good education, to get a good job today

As a businessman, you know what it takes to get ahead in today's industry. But most young people don't.

Of all those who will enter the labor force by ting all the education and training they can is 1970, 7.5 million will not have completed high not only good for your community, it's good school. It's a big problem for our country. A for your business, too. After all, the quality of real problem for our economy ... and for your future employees depends a lot on their industry, too. education. Even your present employees can What can you do about it? benefit greatly by upgrading their skills through on- the -job training or night school. Plenty ! In your own community, make it your business to show how important a good edu- For more information on how you can help cation is in business today. Talk about it. solve the continuing education problem in Write about it. Urge your business and civic your community, write : The Advertising organizations to cooperate. Council, 25 West 45th Street, New York, New Convincing young people of the value of get- York 10036.

Published as a public service in cooperation with The Advertising Council

BROADCASTING, May 2, 1GGG 51 eral questions about the merger. One Singer- Packard Bell curacao, and Telearuba, in the Nether- of them was whether ITT was paying lands Antilles. "too much of a premium" for the ABC enter agreement Year ended Dec. 31: stock in 1965 1964 the light of the proxy fight Earned per share two years ago for control on net income $0.42 of ABC man- Singer Co., New York, soon expects agement by Norton Earned per share Simon. to be selling color -TV sets if a transfer or net income and Mr. Geneen responded special items $0.15 0.42 that although agreement with Packard Bell Electronics Net sales and the transaction is "over-the-market" in Corp., Los Angeles, a color -TV-set revenues 29,288,570 29,873,294 price, it has the blessings Net income 5,085 740,988 of both ITT manufacturer, is approved by Packard Special items 284,370 directors and investment counsel. Net income and stockholders. special items 289,455 740,988 ABC, he observed, starts with a 1% Singer has agreed to pay $17.3 mil- Shares outstanding 1,837,453 1,748,278 to 11/2 % penalty in ratings since it lion to Packard for a convertible note reaches only 94% of all TV homes. It now held by Marathon Securities Corp. Earnings and net up has, nevertheless, he noted, beaten the If Packard approves the transfer, Singer other two networks in some programs. will get 526,316 shares of Packard's This indicates, he said, that despite its capital stock. at Meredith Publishing ranking as third among the TV net- Donald P. Kircher, Singer president, works, it has potential. told stockholders last week that this Meredith Publishing Co. reported in- He underscored that, except for ma- transfer would permit his company to creases in both revenue and net earnings jor investments now for color, growth purchase TV sets and possibly other for the nine months ended March 31. in broadcasting is usually based on "very equipment from Packard Bell for Sin- Meredith Broadcasting, a division of little capital." ger's products marketing organization the publishing company, owns KCMO- This seemed to satisfy Mr. Gilbert in this country. He indicated that AM-FM-TV Kansas City, Mo.: KPHO- he -TV for raised no other questions on the Packard Bell would expand its facilities AM-TV Phoenix; WOW- AM -PM merger. In fact, at the end WHEN -AM -TV of the short while Singer would strengthen its "tech - Omaha, and Syracuse, meeting, Mr. Gilbert praised Mr. nologcial and experimental base" for an N.Y. Geneen for his management acumen. expansion of its current home entertain- For the nine months ended March 31: In his prepared remarks, Mr. Geneen ment business overseas. 1966 1965 emphasized Earnings per share $2.05 $1.45 that TV revenues have Singer makes black- and -white TV sets Revenue 75,777,371 67,533,048 shown a gain every year Operating earnings for the last in Germany and sells or produces vari- before taxes 10,607,936 7,234,789 14 years -a 743% increase in that peri- ous types and numbers of radio and Net earnings 5,565,936 3,903,989 od from $236 million in 1951 to nearly stereo equipment in countries outside $2 billion in 1965. "We expect this the U.S. Stauffer reports rise trend to continue," he said. Annual sales in the international mar- One the of major considerations in ket have reached $40 million, Mr. in profits during '65 the merger, the ITT chief said, is that Kircher reported. it will put ITT into the U. S. consumer In this country, Singer owns KLH Stauffer Publications Inc., Topeka, market. Heretofore, he noted, ITT has Mass., a producer Co., Cambridge, of Kan., has reported an increase in net concentrated in manufacturing, com- hi -fi stereo equipment. Its diver- other profit for 1965. The year was high- munications and nonconsumer indus- sified fields include securities, sewing lighted by the purchase for $5.9 mil- tries. There are two exceptions, he machines, lumber, office equipment and lion of KGNC- AM -FM -TV Amarillo, Tex., added: ITT owns Avis Rent A Car and various sound reproduction units. Late and by the firm's applications for com- the Hamilton Mutual Fund & Life In- last year, Singer ended an agreement munity antenna television franchises in surance Co. with Magnavox Co., Fort Wayne, Ind., Arkansas City, Pittsburg and Topeka, Mr. Geneen brought a chuckle from to sell Magnavox's product line through his stockholders when he alluded to Singer outlets. all Kansas. WIBw - AM - FM - TV Avis ( "We're number two so we try The Packard Bell acquisition would Stauffer owns Topeka, KSOK Arkansas City, KSEK harder ") and the fact that ABC is the add color -TV units and possibly stereo - "third network." radio equipment to Singer's distribution Pittsburg, KGPF Shawnee, Okla., and outlets, according to a spokesman. several newspaper properties in Kan- sas, Nebraska, Missouri, and Oklahoma. Movielab report notes For the year ended Dec. 31: 1965 1964 Bartell's annual report Earnings per share $2.63 $2.60 color conversion cost Revenue 14,111,666 13,701,852 Net income 966,286 951,788 Saul Jeffee, president of Movielab shows revenue increase Inc., New York, reported that 1965 was a "year of both conversion and con- The broadcasting properties of Bar- O &M stock oversubscribed tinuous progress" for the company. tell Media Corp., New York, continued "Every segment of our market for film to show favorable progress in 1965, ac- Ogilvy & Mather International stock processing -the field of theatrical pic- cording to its annual report. Revenues reached the public market last week at tures, special purpose films and televi- for the year reached $3,239,388, up $22 per share in what was described as sion-continued to expand in terms of from $2,634,000 in 1964. a "very successful" offering. demand for our services," he said. Mr. Billing revenue increased 5.2% and The New York based agency issued Jeffee said that while the conversion to local advertising revenue rose 11% at 349,883 shares of its outstanding stock. color was quite costly the company had WOKY Milwaukee. Bartell's Spanish - Proceeds from the oversubscribed sale already begun to benefit from what he language station, WADO New York, went to 71 selling stockholders led by called the "color revolution." reached an all -time high in net billings, agency chairman David Ogilvy who For the fiscal year ended Jan. 1: showing a 13.5% gain over 1964. First - sold 61,029 shares. He retains 100,000 quarter billings for 1966 rose 14% at shares. Earnings per share $Ó49 $0.49 WADO. Underwriters were headed by First Net sales 9,025,218 8,143,049 The Bartell broadcasting divi- Net income 433,552 441,145 sion also operates KCBQ San Diego, and Boston Corp., N. M. Rothschild & Sons *Does not include special tax credit of $37,830. manages two television stations, Tele- and Kleinwort, Benson Ltd.

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liever in local broadcast service, in- A revised shape dicated he feels it should be maintained. Regardless of the networks' needs, he said, "the public will still need local to broadcasting outlets for self -expression, local advertisers, local political campaigns." He also expressed the hope that no Cox points to technical radical changes in the system are allowed to happen "without very careful innovations, growth of FM study by Congress and the FCC." as prelude to reassessment Television Threatened One firm prediction he made was that FM will continue its path to general public ac- FCC Commissioner Kenneth A. Cox ceptance. In five years, he said, it "may has peered into the future and sees the even begin to show signs of becoming technological revolution now underway the dominant aural medium -a role in the broadcasting field as possibly some enthusiasts have been expecting changing completely the face of the for years." present system. In this connection he noted the pos- Cableless community antenna televi- sibility of a new and profitable multi- sion and communications satellites, as plex service that FM's might provide- well as the growing acceptance of FM that would also meet part of the needs radio were touched on by the commis- of public land radio operators for more sioner in a speech at Princeton April frequencies. He said tests have indicated 22 at the 25th anniversary of the uni- the feasibility of using an FM multiple versity's student -operated station, WPRB. channel to provide private communications with vehicles. Commissioner Cox spoke after But he balanced that note of en- Stephen B. Labunski, president of NBC Messrs. Cox (I), Labunski couragement with a warning that joint Radio, was honored by the Ivy Net- A lighter moment at Princeton owners of AM and FM outlets in the work, composed of Ivy League colleges, same community may stand to lose one for "his remarkable achievements as a valuable radio frequencies for the same or the other to competing applicants broadcaster, yet more in appreciation purpose can be justified. in the years ahead. As cities grow and for his continuing interest in college radio." "Of course," he added, "this involves the commission finds it increasingly very complex economic and social is- difficult to fit new facilities into large Commissioner Cox, who had been sues in addition to the technical ones." markets, he said, "it seems likely" that asked to speculate on developments in Like outgoing FCC Chairman E. Wil- applications will be filed against the aural broadcasting five years hence, liam Henry, Commissioner Cox sees renewal application of an owner of an cited the application of Teleprompter domestic communications satellites as AM and FM combination. Corp., of New York to the FCC for representing a potential threat to exist- The commissioner said he doesn't experimental authorization to use micro- ing stations. The technology to permit contend that "proliferating stations waves to relay television and FM sig- direct satellite -to -home broadcasting necessarily improves service to the pub - nals as containing implications of con- "will probably soon be here," he said. lic-sometimes I think it produces the siderable importance. And if that kind of service becomes a opposite result." Still, the more voices Teleprompter proposes to use micro- reality, it will raise a question as to the that are heard, the more chance there waves in the 18,000-mc band instead need for local stations, he said. "A is that "someone may come up with a of telephone lines to distribute signals network won't need affiliates." new and significant addition to the to its community antenna television But Commissioner Cox, a firm be- broadcast arts." system in upper Manhattan. The signals would be received by a dish receiver in each block, then converted to the VHF band and sent to individual homes by cable (BROADCASTING, April 18). The commission approved the ap- than ofyy Service plication last week (see page 56). More a decade C.onafrucfive Teleprompter expects the technique to produce considerable savings over to Oroadcadter6 and the Oroadcaeting indubtry the present method of relying on telephone lines and to permit economical CATV services to rural areas. New System If the Teleprompter HOWARD E. STARK proposal proves feasible, the commissioner said, it might "raise the possibility that it could provide a means for Brokers -Consultants distributing both FM and TV programing to such a high percentage of the 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 population that a question might be raised as to whether continued use of

BROADCASTING, May 2, 1966 55 Teleprompter gets OK cable lines to link a CATV "headend" 495 was introduced at a national con- plant to large distribution points. vention for the audio-visual instruction for NYC microwave If the system proves feasible, and business, held in San Diego. Unlike the the FCC is persuaded to authorize its other recently introduced video-tape use for this purpose, it is foreseen as recorder lines, however, 3M's equip- No sooner had Teleprompter Corp. a means for CATV systems to serve ment is not designed for home- enter- won FCC approval for its experimental smaller towns and hamlets, and possibly tainment application. It's aimed pri- microwave community antenna televi- even isolated farms and ranches, much marily at the educational, industrial and sion experiment in upper Manhattan - too expensive to be accomplished today governmental markets. granted last week -than two contro- with present methods of cables and Along with the video-tape recorder, versies budded: drop offs. Another possibility is the 3M is offering a complete mobile unit, There was some confusion as to who direct reception by TV homes of these a wheeled console priced at $2,995 in- would own the marketing rights to the signals, although this is not contemplat- cluding the recorder, a nine -inch Japa- transmission system should it prove ed in the experiment. nese -made television receiver and cam- successful in the New York test. A Teleprompter said it hopes to ascer- era, as well as a microphone, headset and Hughes Aircraft spokesman in Culver tain whether microwave transmission accessory cords. The company also has City, Calif., indicated that these details will deliver a more satisfactory signal developed a new line of magnetic video had not been worked out. But, Tele- than cable trunk lines, whose tandem tapes at $39.95 for a seven -inch reel of prompter Chairman Irving Kahn said amplifiers tend to degrade signals. 2,400 feet of half -inch tape providing development of the equipment by The success of the project would per - an hour's play. Hughes had been at his company's be- mit Teleprompter, which holds a fran- The new 3M unit, to be known as hest and that the CATV application chise to offer CATV service to sub- Wollensak VTR 150, can record both had been Teleprompter's idea. Mr. Kahn scribers in upper Manhattan, to avoid live and from film. It also can record said he expects Teleprompter would the use of underground conduits, re- directly from a TV receiver through share equally with Hughes in market- quired in New York. a wired connection. The camera isn't ing the microwave system if it proves required for recording film or TV sig- workable and if the FCC licenses it nals. Its sole purpose is for live record- for regular commercial operation. EIA moves to set ing. And the FCC was put on notice that Marketing of the first shipment of the use of the 18,000 me band had standards for auto tapes video -tape recorders is scheduled to "broader implications" than for CATV. start some time in May. 3M officials In a letter dated April 25, AT&T noted also revealed that the company is work- that the Teleprompter application en- The Electronics Industries Associa- ing on the development of a home visaged use of frequencies that were un- tion, spurred by the burgeoning tape video -tape unit but that it would have assigned commercially. It said it had cartridge market, is moving to adopt in- to be priced at a maximum of $500 been conducting research in the 15,000 dustry-wide standards. An EIA engi- to generate significant consumer sales. to 32,000 me band for many years and neering ad hoc committee met for two observed that CATV is only one of days last week in Washington as the several commercial services that could first move in establishing technical Technical topics ... guidelines. benefit from using these frequencies. Larger quarters Entron Inc., Silver The committee will recommend stand- It asked the FCC to condition the grant Spring, Md., will double its current pro- ards covering external dimensions and to Teleprompter to reserve rights for duction facilities with a new building areas of tape cartridges made for auto- "other, more vital uses ... which have to be located at 2140 Industrial Park- mobile -playing broader public interest considerations." tape units. Characteristics way, Silver Spring. Grant Conditioned The FCC grant of three types of cartridges, Fidelipac, indeed does carry a condition. It states Lear Jet Pak and Orr -Tronics, are also New control Dynair Electronics Inc., that the permit should not be construed under consideration. San Diego, designer and manufacturer as a finding that such a regular service Within the next month or six weeks, of equipment used in commercial and should be established. It also calls on the EIA unit expects to submit approved closed circuit TV broadcasting and in Teleprompter to obtain permission of standards. community antenna systems, has ac- the TV and FM stations it intends to Among firms represented on commit- quired an 80% interest in Skycrafters rebroadcast. tee: RCA Victor, Lear Jet, Columbia Inc., Long Beach, Calif. Skycrafters, The $15,000 experiment (BROADCAST- Records, Audio Devices, Orr -Tronics, which manufactures aircraft communi- ING, April 18) calls for the use of a Amerline, Tele -Pro Industries, Ford cation and navigation equipment, will transmitter on top of a building in upper Motor, General Motors, Warwick Elec- operate as a subsidiary. Dynair paid Manhattan, with one antenna dish on tronics, Motorola, Capitol Records, cash and notes for its 80% stock in- the roof of one apartment house about Chrysler, Muntz Stereo Pak. 3M, East- terest. man Kodak, Viking of Minneapolis, two miles from the transmitter, and Radios in drive -ins American Motors and Ampex. Use of radios in another receiving dish about six miles autos instead of relying on drive -in- away. The transmitting antenna will be theaters' more complicated lines and used to relay all 18 New York City TV speakers is the newest device of Mini - and FM stations (all being received off - 3M introduces cast, 7641 West 39th Avenue, Wheat the -air at the transmitter site from the Ridge, Colo. The Minicast sound sys- Empire State Building in downtown low -cost VTR tem captures the audio signal from the New York). These signals will be re- preamplifiers, impresses it on a radio ceived at the apartment house sites, re- Minnesota Mining & Manufacturing frequency of the commercial band, and converted to their original channels and Co., last week joined Ampex Corp. and broadcasts the signal within the theater fed to receivers in the apartment build- Sony Corp. of Japan among several area. The patron then adjusts tone and ing via cable lines. other manufacturers, in the develop- volume level with the dials of his own The test is designed to determine ment and marketing of a simple- to -op- car radio, thereby eliminating outside whether short-haul microwave can be erate, relatively inexpensive video-tape noises, drafts and possibility of window used as a substitute for primary trunk recorder. The new unit, priced at $1,- damage.

56 (EQUIPMENT & ENGINEERING) BROADCASTING, May 2, 1966 THE MEDIA

outweighed "by impairing the ability FCC doesn't budge any on CATV rules of the regulatory body to perform the public duties Congress has entrusted SAYS EXPANSION IS EXPANSION EVEN IN SAME TOWN to it." Compliance with FCC rules tends to be higher when license renewal time The FCC made clear last week it The statement designed to clarify is close and if the license term were intends to keep a tight rein on commu- the commission's meaning of "new geo- lengthened, there might be less com- nity antenna television expansion in the graphic areas" was contained in a letter pliance during the interim period, Com- major markets. to Telerama Inc. which operates a missioner Cox indicated. In one action it stayed the further CATV in Cleveland suburbs. Telerama He added that he was personally in construction by Courier Cable Co. in had expressed a view it could expand in favor of retaining the three -year license Buffalo, N. Y. In another, it approved accordance with established engineering term. a statement putting all CATV's on plans without requesting commission Representative Paul J. Krebs (D- notice that expansion into a new com- permission in a hearing. It maintained N.J.), who has suggested that the li- munity, even if it's a short move, con- it was not moving into a new area, even cense term be abandoned altogether, stitutes a move into a "new geographic if it was a new community. wanted to know what percentage of area," so far as the rules are concerned. Approval Necessary The commis- violations were discovered as a result The stay order in Buffalo -the first sion, in a letter to the system, said that of the information submitted in the li- issued by the commission in a CATV if it moves into a new community, and cense renewal applications. Commis- case -was issued at the request of obtains a new franchise, as it plans to sioner Cox said that of all violations Ultravision Broadcasting Co., which do, it is moving into a "new geographic detected "substantially more" of them was seeking temporary relief pending area" and must seek commission ap- were caught as a result of the license action on a petition for permanent re- proval in a hearing before bringing in renewal applications than through lief. beyond grade B signals. other methods. He said that of the 31 Ultravision is competing with WEER The commission said the system stations which were denied license re- Buffalo for a television grant on chan- would be subject to an order to show newals during the years 1962 -1965, nel 29. WEBR and Courier Cable are cause why it shouldn't be directed to about 20 were detected because of in- subsidiaries of the Buffalo Courier Ex- cease and desist if it proceeds without formation provided in the renewal ap- press. requesting a hearing. plications. The CATV was operating before In other CATV matters, two more Why Only Radio? Representative the Feb. 15, effective day of the rule petitions for waiver of the top -100- requiring CATV's to seek commission market rules, were filed with the com- approval before bringing beyond grade mission. The total of such petitions is B signals into any of the top -100 mar- now 17. Akron Telerama Inc. seeks to LP's LP's LP's LP's LP's LP's kets. Buffalo is in the 22d market. bring selections from some 23 channels LP's The commission order adopting the into Akron, Ohio (part of the Cleve- LP's new CATV rules said that no such land market, eighth from the top of the MR. STATION OWNER: LP's system shall extend its service to new American Research Bureau's list). And LP's areas when the commission Here is our answer to your problem, determines Coldwater Cablevision Inc. wants to LP's that the public interest requires limits import signals into Coldwater, Mich. LP's should be imposed. (Lansing, Mich., market, which is the LP's Few to Many The order also said ARB's 47th). WHERE LP's that new systems, with relatively few TO PUT LP's subscribers, should not be allowed to LP's expand from a few thousand subscrib- Cox poses questions LP's LP's ers in one part of a community to the LP's "potential of hundreds of thousands throughout about longer licenses LP's the entire community until LP's the issues" FOR serious had been resolved. LP's And the commission noted that the FCC Commissioner Kenneth A. Cox LP's Courier system, a new one, has indi- last week told the House Subcommit- LP's cated it planned "to expand as rapidly tee on Census and Statistics that the LP's LP's as possible throughout the entire city FCC has been actively studying the Modcl GS4812 Shown LP's and Western New York." question of longer broadcast license LP's The commission asked the system to terms and that it probably will have a LP's file a map of the city indicating areas recommendation by June. Model G$2412 - 24" wide - $69.50 LP's and streets where subscribers connec- The subcommittee, which is investi- tions have been as as LP's made, well the gating the problem of unnecessary pa- Model GS3612 - 36" wide - $84.50 status of wiring connections as of Feb. perwork in government, had invited LP's 15 and the date of the order. This the commission to testify on the present Model GS4812 - 48" wide - $99.50 LP's would enable the commission to deter- three -year license (BROADCASTING, April LP's mine how fast the system had actually 4). Prices include Crating LP's expanded since Feb. 15. Cox said the commis- LP's Commissioner 5% Discount if Check Accompanies Order Commissioner Robert T. Bartley dis- sion would first have to determine how LP's sented in the decision, saying he thought much of a saving in time and effort LP's it clear that extension of service in Buf- would result to the commission if the GRINNAN FIXTURE CO. LP's falo would hardly imply the CATV's license term were extended and, sec- MINERVA, OHIO LP's expanding into new geographic areas. ondly, whether the saving would be LP's

BROADCASTING, May 2, 1966 57 weeks) has been allowed for Arnold Olsen (D-Mont.) asked why CATV claims to four San Diego comments between the preliminary the commission's study of a longer li- filing and the final commission ac- cense term was limited to radio. Corn - -change hearing procedural short CATV feels it is being missioner Cox said one reason was the tion. And the given "a truncated hearing and the de- comparative burden placed on radio TV Inc. and Trans- Mission Cable cision has been predetermined." and TV stations. He said that since TV Video Corp., owner and operator re- stations are larger operations with larg- spectively of a community antenna er staffs they do not have as much television system in Poway, Calif., have need for relief. He said also that AM protested that the FCC is not following CBS -TV affiliates is an older service and that there are the precepts of the Administrative Pro- still changing patterns in TV develop- cedures Act in its actions to determine meet this week ment. the CATV's operating rights. Representative Olsen, who favors a The companies, along with five other The annual general conference of the longer term, asked that the commis- San Diego area CATV's, want permis- CBS -TV network affiliates will be held sion keep in mind the financial con- sion to import Los Angeles television May 3 and 4 at the New York Hilton siderations of the broadcaster as well signals into the San Diego market. On in New York. The network said last as those of the commission. April 11 Mission Cable and Trans- week it expected about 700 executives In answer to a question from Rep- Video were ordered to show why their representing the network and the affili- resentative Krebs, Commissioner Cox system should carry Los Angeles signals ates to be in attendance. said that about one in five of the re- beyond their grade -B contour into the A preview of next season's program- newal applications are questioned for grade -A contour of KFMB -TV and Koco- ing on the network, reports by top CBS some reason, although not all of these TV San Diego. The CATV was directed executives and a business session of the turn out to be actual violations. He to take part in a hearing in Washington affiliates board are on the agenda. said that one of the advantages of the whose record "... shall be certified im- John A. Schneider, CBS group vice three -year term is that it permits de- mediately to the commission for final president-broadcasting, will deliver an tection of violations of the rules at an decision...." address to affiliates at a luncheon on earlier date than would be possible It's the word final that worries the May 4. Other speakers will include with a longer term. CATV companies. John T. Reynolds, president, CBS -TV; Henry Points to 1957 In a written According to normal practice, they Carl Lee, chairman, CBS Television Association; Michael statement submitted to the subcom- say, the commission must issue an Network Affiliates vice president-pro- mittee prior to Commissioner Cox's initial decision first before any final H. Dann, CBS -TV grams; Thomas H. Dawson, vice presi- testimony FCC Chairman E. William action can be taken. Under this pattern dent- sales; William B. Lodge, vice presi- Henry recalled that in 1957 the com- the contesting parties first participate dent, affiliate relations and engineering; mission had commented favorably on in a preliminary hearing and file pro- Richard S. Salant, president, CBS News, three House bills that called for a five- posed findings and replies. A hearing year and October that an initial decision and executives representing sports, day- term, in of year examiner then issues and market planning. the commission had requested offended party may file time programing similar to which any The advisory board meets to- legislation in its legislative program for party may also request affiliates' exceptions. The day, before the opening of the confer- 1958. the commis- an oral argument before ence itself, with its chairman, Carl Lee, sion itself. Only at this point does the He said the commission at that time wxzo -TV Kalamazoo, Mich., presiding. and issue felt that broadcasting had reached a commission review the record The fall program presentation takes state of development that warranted a final decision. place on May 3 with Mr. Dann at the the longer term and that a longer term But according to the present order rostrum. would make for greater stability and they say the whole center section of save processing time to the FCC and the procedure will be omitted. Only the industry. seven days (as against a habitual two L.A. He said the commission is now care- CATV voted under fully evaluating all factors to determine public utilities eye if it should again recommend a longer Hyde takes over license term. The Los Angeles city council passed Commissioner Rosei H. Hyde an ordinance last week authorizing reg- Seminar planned was designated to serve as acting ulation of rates and services by the chairman of the FCC beginning board of public utilities over the mar- 1, of An attendance of 85 management, May when the resignation ket's growing community antenna tele- Henry be- sales, promotion and research execu- Chairman E. William vision operations. The ordinance awaits tives is expected at a spring sales semi- came effective. the signature of Mayor Samuel Yorty been nar that will be held May 20 -24 at Commissioner Hyde has to become effective. its Pheasant Run Lodge, St. Charles, Ill., with the FCC since creation Impetus for the regulatory action by CBS-owned radio stations. The semi- in 1934 and has been a commis- came from the public, with the city was its nar on station administration is designed sioner since 1946. He council having received complaints for an exchange of ideas between top chairman from 1953 to 1954 and about excessive rates and poor service. management and station staffs located has also been vice chairman and There are four 10 -year CATV fran- in various major markets represented by acting chairman at various times. chises now in effect in Los Angeles. The CBS Radio Spot Sales, according to According to custom, the senior systems are located principally in the Fred Ruegg, vice president, station ad- commissioner takes over when Sunland-Tujunga, Sun Valley, Holly- ministration, CBS Radio. Participants there is a vacancy at the top. Mr. wood Hills, Bel Air and San Pedro will include executives of spot sales' Hyde's own term is up June 30, areas where TV reception is poor be- eight offices, of the seven CBS -owned but he is expected to be reap- cause signals are partially or totally radio stations and five other stations pointed. blocked by mountains. They serve about represented by CBS Radio Spot Sales. 5,000 local subscribers. The franchises

58 (THE MEDIA) BROADCASTING, May 2, 1988 The E. William Henrys a gone -gone

An in party was given for an out chairman of the FCC and his wife April 24 on the eve of their departure from Washington. Following are excerpts from society - page coverage: Maxine Cheshire in the Washington Post: " `This is my Marquis de Sade costume,' explained the hostess, ravishingly blonde Barbara Howar. `The chains (14 -karat links) cut into my tender, young skin . . "Barbara's handsome husband, Ed, wore a brunette wig belonging to former Miss America Yolande Bet - beze Fox. The Howars were having a `happening' for THAT man, Batman, the outgoing FCC chairman, Bill Henry, and his wife, Sherrye." Myra MacPherson in the New York Times: "She [Mrs. Howar] wanted a 'fun party' so she and Mr. Howar picked the Tomfoolery, a Georgetown cafe that shows Charlie Chaplin movies and girls dancing on the bar. For the party a huge statue in the corner was caped a la Batman, the napkins said `Holy Resignation ?' and people were asked to come at their zowiest .. . "The Kennedys were well represented -by Mrs. Ed- ward M. Kennedy, who flashed into the discotheque in silver foil, and by Mrs. Robert F. Kennedy's dress, which came worn by a friend. In black- and -white checked vinyl and Dynel and a squared -off ponytail, Mrs. Spencer Davis said, `Ethel loaned this to me. It's marvelous, but it's hot . . " The Washington Evening Star: "Sherrye Henry took Barbara and Ed at their telegraphic invitational word and showed up in her `zowiest,' a short white crepe At the Henry's farewell party (I to r): E. William Henry, dress with bare triangles at each side . . . former FCC chairman; Mrs. Edmund Howar, hostess; "Robert Vaughan dropped by on his way back to Mrs. E. William Henry and Mr. Howar, the host. In the Hollywood from Venice where he'd been filming `An background: a nine-foot -tall statue of Batman, which Affair in Venice' . . . Mr. Henry once played in life -size at a charity ball "In the crowd that numbered well over 100 last night (BROADCASTING, March 14). were the Arthur Gardners, the John Gonellas, the Bardyl Trianas, Representative and Mrs. Paul Rogers, the chief of protocol, James Symington, the Edward Streators, Mr. Henry resigned as FCC chairman effective yes- Shirley Nevius, Mrs. Yolande Fox, Mrs. Birch Bayh, terday (May 1) to assist his friend, John J. Hooker Jr., Algerian Ambassador Guellal and the wife of Moroccan in the latter's race for the Democratic nomination for Ambassabor Laraki." the governorship of Tennessee (BROADCASTING, April 11).

that have been granted make a point of ice areas for CATV systems. This, he said, "is the establishment of a free and disallowing any possibility of pay TV. indicated, would be in the interest of competitive economic structure in the Applications of 13 companies for providing still better service to people industry rather than the direct supervi- community antenna television franchises in Los Angeles who have difficulty in sion of programing product of the in- were taken under advisement last week receiving conventional TV signals. dustry, whether by regulations or exhor- by the board. tations." In a separate action, the utilities Anello gloomy about On the other side of the coin, he said, board's engineering staff recommended broadcasters have to measure up to their that the Santa Monica mountains be governmental inroads responsibilities. "We must be knowledge- divided into two service areas for able, ethical and responsible operating in CATV operations -one for people liv- Instead of improving, "the dialogue an environment of freedom. The art ing in the mountains and the other for between government and broadcaster is that the broadcaster is called upon to dwellers in the Pacific Palisades sec- becoming progressively less fruitful." master, with help or hindrance from tion. Staff experts reported that Pacific The dark picture was painted last week government, demands a high degree of Palisades, in the extreme westerly por- by Douglas Anello, general counsel of knowledge, skill and training... " tion of the city, contains about 9,000 the National Association of Broadcas- The;NAB counsel noted that the only dwelling units and that a separate ters. reason for broadcasters to be regulated CATV system might help to enhance He spoke at the Connecticut Broad- is the necessity to control the radio community values. casters Association meeting in Storrs spectrum. "Technical scarcity," he said, Board member Robert I. Gluckstein, where he received the CBA's second "should not be permitted to distinguish however, asked for additional informa- annual distinguishe`rl service award.. broadcast communicators from others in tion on the feasibility of dividing the "The proper role for government in the necessity to maintain freedom for all Santa Monica mountains into four serv- relation to broadcasting," Mr. Anello mass communicators. Indeed, if the im-

BROADCASTING, May 2, 1968 59 portance of a medium to society in- broadcasting," he says, "but we do feel division of the National Association of creases with its ability to reach vast that the government should act with Educational Broadcasters has recom- numbers, it would seem that simple restraint. No regulation should be im- mended four specific amendments to the logic would require less influence over posed unless there is a demonstrated act. broadcasting, not more. Licenses are need for it and a sound basis under Presently individual states are limited granted in the public interest; but free- law." to $1 million in federal grants. But dom of expression is the paramount pub- Since ownership is diversified, deci- NAEB points out that many large lic interest." sions are based on a compilation of in- states with burgeoning ETV systems dividual voices, Mr. Dille adds. "With- have long reached their quotas, while Dille warns against out government regulation of program- some other states have not even started ing, broadcasting will operate as a to apply for their alloted funds. Thus unwarranted regulation medium of mass communications con- the report requests that the ceiling be trolled by numerous and diverse licen- lifted altogether or at least be raised sees. This diversity can be relied upon to $2 million, citing the fact that con- The diversified ownership of radio to achieve a wide area of independence struction of one television station cur- and television stations "with all its im- in thought and variety in programing. rently costs over a half -million dollars. perfections, is the best available This is far better than to rely on the However, it says, this widening of method for determining what goes on good faith, judgment, and benevolence the provisions cannot be obtained fairly television or is heard on radio -better of a government agency." than any committee no matter how ar- unless more funds are available. Con- sequently the NAEB proposal requests tistic, any commission no matter how wise, any Congress no matter how the ETV Facilities Act be extended representative." ETV support law needs another five years from its terminal date of 1968, and stimulated The opinion is expressed by John F. July be Dille Jr., Communicana Group of In- alteration, says NAEB by an additional $50 million. diana and the joint board chairman of The recommendation also requests the National Association of Broadcast- Educational television broadcasters that funds be made available for ers. are proclaiming that they have out- specific interconnection plans within Writing in the spring issue of Chi- grown the original ETV Facilities Act ETV systems. Presently states must ap- cago Today, a publication of the Uni- of 1962, which provides federal money ply federal funds only to the construc- versity of Chicago, Mr. Dille expresses for the construction of the state edu- tion of individual facilities. concern with that gray area of pro- cational television systems. Also, a new balance between federal graming between "the public interest" In a report submitted to Senator and state funding is suggested by NAEB and "censorship" within which the FCC Warren G. Magnuson, chairman of the to replace the present 50-50 matching works. "No broadcaster contends that Senate Commerce Committee and basis. A more realistic proportion, the the government has no role to play in sponsor of the original bill, the ETV association claims, would have the federal proportion increased to 75% and the state share reduced to 25 %. NAEB pointed out that in funding of such things as the national highway system, the breakdown is 90% federal and 10% check Blackburn local. about financing! Changing hands ANNOUNCED The following station sales were reported last week subject to Arranging the proper financing that responsible FCC approval. buyers and sellers need to do business is just one KULR-TV Billings, Mont.: Sold by of the full range and depth of services of Blackburn, Crain- Snyder Television Inc. to Har- the reliable broker. Others, equally important, include riscope Broadcasting Corp. of Calif. for almost $1 million, including as- an accurate appraisal or actual as well as potential; sumption of over $550,000 in obliga- a good name that is worth more to us than any single tions. President of Crain-Snyder, Thor Myhre, will continue as general man- commission could ever be. ager of the station. Harriscope (owned by Burt I. Harris, Irving B. Harris and Donald P. Nathanson) presently owns KFBB -AM -TV Great Falls, Mont.; KTWO- AM-TV Casper, Wyo.; KLFM Long BLACKBURN & Company, Inc. Beach, KKAR Pomona (831/2 %), and KBAK -TV Bakersfield, all California; and RADIO TV CATV NEWSPAPER BROKERS also has community antenna television interests in Los Angeles, NEGOTIATIONS FINANCING APPRAISALS Palm Springs and Bakersfield, all California, and WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Flagstaff, Ariz. KULR -TV is licensed for lam W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph channel 8 with 316 kw visual and 158 Nick V. Harvey William B. Ryan John C. Williams C. Bennett Larson kw aural. It will continue q M. AMek Hub Jackson Many Building Bank of America Bldg. its NBC affil- RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. iation. 333 -1270 333 N. Michigan Ave. 873 -5626 274 -8151 346 -6460 KBOM Bismark, N. D.: Sold by Frank Fitzsimmons and Cal Culver to

60 (THE MEDIA) BROADCASTING, May 2, 1966 Richard Power and associates for $235; dent and general manager, and Hoyt the contest rules stated that there would 000. KBOM, founded in 1925, operates C. Murphy, WJPB is a 1 kw fulltimer be only 24 winners. on 1270 kc with 1 kw daytime and 250 operating at 1220 kc. The station will WIFE employes, according to the w nighttime. Broker was John D. Steb- be serving the Kissimmee -Orlando area, FCC, were instructed to falsify month- bins. where Walt Disney has proposed build- ly advertising invoices representing ad- KOAD Lemore, Calif.: Sold by Elbert ing a Florida Disneyland. vertising that occurred at other dates H. Dean and B. L. Golden to Braun and times than that stated. The com- Broadcasting Inc., Los Angeles, for WIFE -AM -FM renewals mission states that recipients of these $65,000. KOAD operates fulltime on false invoices included Ford Motor Co., 1240 kc with 250 w. Broker was Wilt set for FCC hearing duPont, and Chevrolet, and in the case Gunzendorfer & Associates. of one food company, 77 false or erroneous billings were received. Applications for renewal of the li- APPROVED The following transfer Another station owned by Star Sta- censes of WIFE -AM -FM Indianapolis of station interests was approved by the tions, IasN Vancouver, Wash. -Portland, have been designated for hearing be- FCC last week (For other commission and times than those stated. The com- fore the FCC because of alleged mis- activities see FOR THE RECORD, page mission over a $2,000 fine for failure 74). representations to advertisers and mis- to obey the station -identification rules. handling of contests. The stations, KVON Napa, Calif.: sold by Jan -Lar Kist,: is accused of over -identifying owned by Star Stations of Indiana Inc., Inc. to Arthur C. Youngberg Jr. for with Portland. received one -year license renewals in $225,000. Mr. Youngberg owns KPRL Star Stations is principally owned by November 1964 Paso Robles, Calif., and the Paso Robles for allegedly misrepre- Don W. Burden. Evening Press. KvoN operates fulltime senting the results of a ratings poll. WIFE is presently accused of award- on 1440 kc with 1 kw day and 500 w night. ing the prizes of a contest to employes Written briefs called of the station when no other contes- tants entered. But neither the advertiser for in KOLO -TV y Reno McLendon has competition nor its agency was apprised of this fact, says the FCC. The city of Reno and KOLO -TV Reno for KBVU's frequency WIFE -AM -FM are said to have con- were ordered to file written briefs last tinued to broadcast a "Mystery Santa week by municipal court judge John The frequency occupied by KBVU Claus" contest after all 24 of the prizes Matthews in their dispute over whether Bellevue, Wash., has become contested had been given away. The stations rebroadcast firms must purchase licenses ground between Gordon McLendon and ceived 23 additional winning entries, in order to solicit and carry advertising. Bellevue Broadcasters, owners of but the commission claims no prizes Judge Matthews will not listen to oral KFKF Bellevue. Last week the FCC were awarded to them although none of arguments in the case but will make a designated Mr. McLendon's application for the license of KBVU (which he bought in 1965 for $180,000) to be heard in consolidated hearing with an application of KFKF for Icsvu's fre- ANOTHER quency. Both parties want to broadcast on 1540 kc with 1 kw. The McLendon station wants to pro- HAMILTON- LANDIS & ASSOCIATES, INC. gram an all -news format, while KFKF would maintain a diversified selection. Thus the consolidated hearing will be TRANSACTION! held to determine the type of programing that would best suit the community's needs. Also in question will be the renewal of xavu's license, which is still held by its former owners, Northwest KCUL- AM -FM, FT. WORTH, TEXAS Broadcasters Inc. Mr. McLendon is sales representative of all -news XTRA Tijuana, Mexico, and $1,150,000.00 owns WNUS -AM -FM Chicago which is also all news. In addition he is requesting FCC permission to run 112 hours a week of classified ads on KGLA(FM) Los Angeles (BROADCASTING, Dec. 27, 1965). He already owns five AM's and five FM's.

WJPB goes on the air & ASSOCIATES, INC. John F. Hardest.. Fno,,ccnr WJPB radio, Kissimmee -Orlando, NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES Fla., was scheduled to make its debut WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO on the air last Sunday (May 1). A 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. tornado, which caused severe damage EXecutive 3-3456 DElaware 7.2754 Riverside 8.1175 EXbrnok 2 -5671 to WJPB's tower and other equipment, RADIO TV CATV NEWSPAPERS spoiled the station's formal opening last month. f ._^Ii7lGlJ-GICI bn,if1Óf i,e4 JJjj/ Owned by J. Patrick Beacom, presi- (/I,c,d.y e4;, 4gx0/. 44

BROADCASTING, May 2, 1966 61 decision based on the briefs probably studios and will be able to handle an en- within the next two weeks. larged news operation. Currently two Meanwhile, Philip G. Rose, general Political guide updated shares a five-story building in San Fran- sales manager of KOLO -TV is still free cisco with its television affiliate, KOO -TV. on $100 bail after pleading innocent of A new edition of the FCC's Arizona CAN Manufacturing for the the charge of failure to purchase an political broadcast primer has community antenna television industry advertising license from the city's li- been drawn up and will be printed is becoming a major economic factor in censing department. He was to have an the May 4 edition in Part II of Phoenix and the Salt River Valley oral hearing last week in Reno munici- Federal Register. Reprinted of the areas of Arizona. Many Arizona firms pal court, but the judge, instead, decided will available at a copies also be are benefiting from orders for goods to ask for written arguments. future date through the commis- Station officials say that if the judge and services placed locally and more sion's public information office. than 1,200 state residents are employed decides for the city, an appeal will be Persons desiring copies of the made to the district court. Reno's li- by the CATV industry. These conclu- Federal Register issue should sions censing inspector has indicated that a are drawn in the March issue of place orders direct with the Super- Profile of Arizona. decision that finds the city in error also The bulletin, pub- intendent of Documents, Govern- lished by the research division of will be appealed. First ment Printing Office, Washington, National Bank of Arizona, focuses on D. C. 20402. two Phoenix -based CATV firms, Ameco The primer, actually a public Inc. and Kaiser-Cox Corp. LBJ receives Murrow notice called "Use of Broadcast fund delegation Facilities by Candidates for Pub- Broadcast Bureau area By amend- lic Office," is a collection of inter- ment of its rules, the FCC has delegated pretive rulings on Section 315, the authority to the chief of the Broadcast President Johnson greeted a delega- political broadcasting law. The Bureau to act on requests by television tion from the Edward R. Murrow Me- new edition is an updated and ex- broadcasters for multiple -city identifica- week, receiving the morial Fund last panded version of notices that ap- tion. Expanded identification is to de- Press Club first copy of the Overseas peared in 1962 and 1964. pend on the ability of a station to pro- The fund brochure initiating the fund. vide the required field strength over all seeks to create a communications li- communities. Before this, permission brary at the New York headquarters of for multiple -city identification could the OPC. It will also sponsor a series come only from the commissioners. of scholarships and seminar programs. West Virginia. Stations withdrawn: KBBA Benton, Among those present at the meeting Call letter change KLAC-FM, affiliate Ark.; KROY Sacramento, Calif.; KFTM in the White House, on the anniversary station of KLAC Los Angeles, is sched- Morgan, Colo.; WLNR-FM Lansing, of Mr. Murrow's death one year ago: Fort uled to change its call letters to KMET Ill.; WOMI -AM -FM Owensboro, WSFC- Harold L. Bache, New York invest- (FM) today (May 2). The new call let- AM-FM and WTCW -AM -FM ment banker, and Walter Cronkite, CBS, Somerset ters stand for Metromedia, the station's KJCP Festus, co- chairmen of the fund; Ben Grauer, Whitesburg, all Kentucky; parent company. According to Jack G. WADO WSLR Akron, NBC; Julian Goodman, NBC; Nathan Mo.; New York; Thayer, station vice president and gen- KBYP Tex.; WPDX Halpern, Theater Network Television; Ohio; Shamrock, eral manager, the reason for the change W. Va., WCUB Mani- Frank Stanton, CBS; William McAn- Clarksburg, and "is that it's confusing for both our AM drew, NBC; Richard Salant, CBS; John towoc, Wis. and FM stations to have the same call Lynch, ABC; Howard K. Smith, ABC; letters when they are programed sepa- Louis Read, WDSU -TV New Orleans; Media reports ... rately." KLAC is basically a talk station. Leonard H. Marks, U. S. Information Research offices Mediastat, New The newly named KMET broadcasts 108 Agency, and John Chancellor, Voice of hours of multiplex stereophonic music York research firm, has opened two America. each week. Metromedia also operates West Coast offices and placed Hark KTTv(Tv) Los Angeles. Basayne, western regional manager, NAB radio code gains in charge of those operations. The New facilities WNOK -AM -FM-TV Co- branches are at 900 Sunset Boulevard, lumbia, S. C., has announced plans for five members in month Los Angeles, and 2166 Market Street, construction of new studios and offices. San Francisco. Mediastat also main- The new facility will contain some 15,- The radio code of the National As- tains offices in Chicago and Silver 000 square feet, more than doubling sociation of Broadcasters showed a net Spring, Md. the present location. Completion date gain of five stations between Jan. 15 Handy facts Principal provisions of has been tentatively set for early sum- and Feb. 15. In that period 21 stations the Fair Labor Standards Act are summer or late spring of 1967. 16 were were added to the code and in Broadcaster's Wage - marized "The Tarzan' licensing MS International withdrawn. Hour Guide," a new booklet from the Inc., New York, a new company or- Stations added: KSBW -FM Salinas, National Association of Broadcasters ganized by Martin Stone, has been as- Calif.; Ksss Colorado Springs; WCCF department of broadcast management. signed merchandising rights to Tar- Punta Gorda, wpcF Panama City, The booklet is being sent to members a new TV series which begins on WSPB Sarasota and wsuz Palatka, all to provide management with "necessary zan, NBC-TV in the fall. The rights agree- Florida; WEFM(FM) Chicago; wxcL fingertip facts." Peoria, Ill.; WBMP(FM) Elwood and ment was announced by Bob Banner WVHI -FM Evansville, both Indiana; Expanded home A two -story building Productions, which is producing the wpMw -AM -PM Madisonville, Ky.; WMID next door to xoo, the ABC -owned San series. Mr. Stone, an attorney, is a Atlantic City; WAYS Charlotte, N. C.; Francisco radio station, is being com- pioneer in TV merchandising. He de- KSIW Woodward, Okla.; KBOY -AM -FM pletely remodeled in a $250,000 expan- veloped a licensing program in 1947 for Medford, Ore.; KFCB Redfield, S.D.; sion move. When it's finished, about the the early TV show, Howdy Doody, and wnKE Newport, Vt.; waTz New Mar- beginning of July, the radio station will formed the Kagran Corp. for that pur- tinsville and wan Morgantown, both have a new location for its broadcast pose.

62 (THE MEDIA) BROADCASTING, May 2, 1966 A perfect pair. That's what they said in California. It happened at the International Broadcasting Awards. For the second year in a row we placed first with the "World's Best Video Tape Commercial ". (They think big .'out there.) Actually Fletcher Richards' gem for A.l. got it first in 1965. Then we waited a whole year for the shoe to drop on Doyle Dane Bernbach's epic for Thom McAn. All in all, we had four finalists out of the top eight in 1966. If you can stand it, we would like to add that we also won two "Clios" at the American Television Commercials Festival in.New York last year, including, you guessed it, "Best Video Tape Production ". The kudos should go to the clients and agencies who stretch the imagination of our medium. They keep us walking on air. VI

Videotape Center, 101 W. 67 Street, New York, N. Y. 10023 (212) TR 3 -5800

BROADCASTING, May 2, 1966 63 FANFARE

For the contest winner interest in that each month public at- to deliver in the form of roasts, steaks, tention will be piqued by a different ribs or even store and dole out portions who has everything way -out prize, thought to be both im- as required. probable but useful. The contest, set Marketing objective is to increase Convinced that consumers of the af- to break May 18 in the San Diego area, traffic at Douglas gas stations and main- fluent society are weary of contests is called "Win Something Wild" and is tain and increase enthusiasm among its generally and jaded about such prizes backed with the equivalent of $220,000 41 San Diego dealers. Douglas's media as yachts and small cash fortunes, the worth of prizes. mix includes 53 outdoor boards backed Douglas Oil Co. of California, Los There seems no question the prizes by radio spots and newspapers ads. Angeles, decided to do something crea- will be improbable but opinions as to tive and be somewhat uninhibited their usefulness are bound to differ with about its latest promotional campaign. individual winners. One prize, for ex- Hallmark heads list Because Douglas is a relatively small ample, will be a stock broker plus $5,- and little -known petroleum marketer, its 000 in cash to play the market with. of Emmy nominees agency, Carson /Roberts Inc., has set Another will be a cleaning lady who out to establish a firm company identity will supply her own soap and broom NBC -TV's Hallmark Hall of Fame with the consumer through a scheme it and guarantee to clean the winner's series, already one of the most honored feels is both unusual and striking. apartment or home once a week for a shows in television history, is poised to The agency is running a contest it year. A third offering will be a 2,000 - carry off another batch of awards. The hopes will have the quality of sustained pound steer that the agency promises dramatic series, scheduled on an ir- regular basis throughout the season, last week was accorded more nominations than any other program in the annual Emmy awards competition held Walks away with honors by the National Academy of Television Arts and Sciences. It accounted for 11 William Schrank, director of re- the salesman in the service of Avery - nominations. search for Avery-Knodel Inc., has Knodel stations." The award winner, Actually two of the Hallmark shows been named the fourth annual win- in addition to his research activities, were responsible for all the nomina- ner of the Avery- Knodel Shoeleather frequently makes advertising agency tions. "Eagle in a Cage," shown on Award. calls with Avery- Knodel salesmen Oct. 20, 1965, garnered six nomina- At a ceremony at the Avery- and regularly visits major advertisers tions, while "Inherit the Wind," telecast Knodel offices in New York, Mr. and audience measurement firms. on Nov. 18, 1965, received five nomina- Schrank was presented an engraved Others attending the award cere- tions. plaque decorated with a well -worn mony, in addition to the A -K person- Other programs to win multiple nom- shoe sole by J. W. (Bill) Knodel, the nel, were representatives from the rep's president, and was honored by American Research Bureau, C. E. inations were NBC -TV's Man from 1 -TV's his colleagues as: "A research direc- Hooper Inc., Mediastat, A. C. Niel. U.N.C.L.E. and Spy series, CBS ABC tor who uses as much shoeleather as sen Co. and Pulse Inc. Dick Van Dyke Show and -TV's Voyage to the Bottom of the Sea seven each, while the Julie Andrews and Barbra Streisand specials scored six and five respectively. The Bob Hope Pre- sents the Chrysler Theater series also was among the leaders, coming away with six nominations. ABC -TV's Bat- man program, the popular hit of the second -season experiment, was awarded three nominations. The academy, which will be giving out its golden Emmy statuettes for the 18th time this year, revised its method of selections to include the best features of the best -in- category structure and the broad areas of programs or per- formances of excellence. The latter des- ignation was used exclusively last year and created much controversy because of its seemingly noncompetitive slant. A special listing also has been created this year for craft and programing to cover areas that defy ready categori- zation (such as news and documen- At the presentation (I to r): William reau; Larry Roslow, The Pulse Inc., taries). There's a possibility of multiple Wyatt, A. C. Nielsen Co.; Ralph and William Schrank, Avery- Knodel awards in this classification. Crutchfield, American Research Bu- director of research. Presentation of awards will be made on a national telecast May 22 over CBS -TV.

64 BROADCASTING, May 2, 1966 Kiwanis clubs honor 100 shares of ABC stock, which when Public service, news tips augmented by the cash dividends since broadcast industry 1959, means approximately $9,000 to seen in WFLD ham club the winner. For 20 years the Kiwanis clubs of SRA sets date Station Representatives At last Sterling C. (Red) Quinlan America have taken part in the Na- Association will hold its annual awards admits he's really part "ham." tional Radio Month observance each luncheon May 16 in New York, honor- The WFLD(TV) Chicago president - May to "honor the broadcast industry ing agency figures designated to receive general manager has announced the for its contribution to a better, more SRA's Silver Nail and Gold Key formation of the Field Amateur Radio informed community." Awards. The Silver Nail Award, named Club which will operate a 1 -kw ham This month the Kiwanians will high- for Frank Silvernail, retired BBDO ex- station six to eight hours a day from light their local participation by present- ecutive, goes to the buyer voted time- TV master control. It frequently will ing about 1,000 awards to radio stations. buyer of the year. The Gold Key Award be featured in on -air news and feature The Thomas Jefferson Freedom of goes to an agency executive chosen for spots, he said, but the station's chief Speech Award is being presented to distinguished leadership in advertising. function will be to handle message stations "in grateful acknowledgement Identities of this year's winners will be traffic throughout the world between of the industry's constant effort in be- revealed at the luncheon, to be held in overseas military personnel and their half of free speech . . `the basis of the Plaza hotel. families in the Midwest. our government,' the foundation of our The amateur station has been li- Tapp rooters precious liberty. May the courage of the Jay E. Tapp, pioneer censed by the FCC as WA9RTP. Top broadcast industry, may its integrity, West Coast consulting engineer, has amateurs in the area will donate their and may its insistence upon truth and been presented with an appreciation time to work the public service shifts. professionalism, continue always to be plaque inscribed with the call letters Radio calls from overseas will be of more than 40 station clients. Mr. patched into the local telephone system Tapp, who has served as a consultant to the respective families and some for 40 years in Southern California, was will be aired after permission of the responsible for the first microwave pro- parties is obtained. gram transmission and the first vertical Mr. Quinlan suspects he may wind antenna installation in Southern Cali- up with some international news beats fornia. every now and then, but all leads will Guild Tribute David Sarnoff, RCA be checked first with the regular news board chairman, received the 1966 services. The club's chief purpose, Concert Artists Guild Award at the however, is one of public service, guild's annual dinner-concert April 27 he said. A local physician, Dr. at the Pierre hotel, New York. At the George Anast, is club president. concert Leopold Stokowski conducted the American Symphony Orchestra in the world premiere of Morton Gould's JERROLO "Salutations," composed in honor of Mr. Sarnoff. Starline Flips lids Maxwell House is cooper- ating with the United Service Organi- zations (USO) in raising funds to help serve needs of Americans in the armed the forces around the world. Campaign, "Flip Your Lid for the USO," will re- criterion for ceive heavy support through announce- ments placed in General Foods sched- solid -state a bulwark of freedom for this nation ules on network TV. In the campaign, and its people." Maxwell House coffee plastic lids turned Above, Vincent Wasilewski (1), pres- in to stores will be placed in bins with CATV ident of the National Association of the company donating specified funds Broadcasters, accepts the industry's for the total of lids turned in. distribution citation from Kiwanis International RFE help asked President Edward C. Keefe. Radio Free Europe is asking radio -TV stations this month to schedule public service spots in Starline features unitized trunk - Drumbeats ... RFE's current line station design; maximum funds drive. A TV kit cascadabilitywith quality recep- Tomorrow's the Day All over South- containing a one -minute and a 20 -section to end -of -line, and unpar- eastern Michigan desk drawers and file ond announcement in color and fea- alleled flexibility, reliability and cabinets are being checked for a seven - turing General Lucius D. Clay, a found- economy. For details phone er of RFE, extolls the importance (215) 925 -9870, or write CATV year-old paperweight now valued at of Systems Division, Jerrold Elec- about $9,000. It all started seven years the broadcast operation that's received tronics Corporation, 401 Walnut ago when WXYZ -AM -FM Detroit moved in East European countries. The radio St., Philadelphia, Pa. 19105. into its new home in Southfield, Mich. kit includes spots using personalities Paperweights with different number such as Joanne Woodward, James Gar- FIRST combinations were sent to advertising ner, Roy Rogers, Tony Curtis, and IN executives and community leaders. The Randolph Scott. Thomas S. Murphy, JE 1RO LII winning combination to be announced president of Capital Cities Broadcast- CATV ing, is chairman May 2, will be able to open a strong of the sixth annual OVER 16 YEARS CATV EXPERIENCE box in a Detroit bank. Contents are radio and TV drive.

BROADCASTING, May 2, 1966 65 INTERNATIONAL

`Seven Days' dismissals his contract, which expires May 8, week and will focus on the 1966 -67 would not be renewed. The reason film properties to be offered for global create nationwide dispute given, he said, was that he had been sale this year. "disloyal to CBC management." Mr. The meetings will be held in New LaPierre said his contract had been York today (May 2) and tomorrow Broadcasting Corp.'s The Canadian terminated for essentially the same rea- and will be continued in Los Angeles recent decision to dismiss the hosts of son and also because he had expressed for the remainder of the week. George controversial public affairs program, the his personal views on the program. A. Graham Jr., president, NBC Enter- Has Seven Days, has created This Hour Last Tuesday (April 26) CBC Presi- prises, and Gerald Adler, director, NBC a national controversy. dent J. Alphonse Ouimet rejected a International Enterprises, will discuss The dispute has produced a picket request by the Toronto Producers' As- goals and plans with representatives of a Toronto line at the CBC offices, sociation to reopen the Watson -La- NBC International from abroad. to rescue the pro- citizens' committee Pierre case. The association had threat- Days movement in gram, a Save Seven ened to consider withdrawal of its West Coast protest group Global communications Ottawa, a services if the CBC did not permit clergymen, a formed by Vancouver negotiations on the dismissal of Messrs. in Toronto unity urged by Engstrom strike threat by producers Watson and LaPierre. a resignation threat by the and Ottawa, The CBC has also announced that producer, Douglas tele- program's executive the weekly budget for Seven Days will A nation -by-nation approach to resignation should Leiteruran, and the actual be cut by $1,000 next season while the communications developments show's editor, Ray for a of the Ottawa budgets of other public- affairs programs give way to long range planning thousands of letters and system, Faibish. The will be increased. unified global communications phone calls from an aroused public it was asserted last week. have also prompted questions in the Elmer Engstrom, chairman of the ex- House of Commons and a parliamen- NBC International meets ecutive committee of RCA, called for tary inquiry. new international cooperation in com- Patrick Watson and Laurier LaPierre to assess global sales munications planning. He described de- are the co -hosts whose contracts with velopments to date as "a patchwork of Seven Days will not be renewed next The fifth world conference of NBC various national or regional systems year. Mr. Watson said that he was in- International Enterprises will be held employing different types of equipment, formed last April 15 by the CBC that in New York and Los Angeles this different codes and different operating

Times rough, but outlook bright for foreign syndication Don't try to sell a TV show about see it on their home screens." have drawing power even in Europe. Russia in European markets. That's Programs that stress violence or Yet the show went begging in some the advice of a man who's tried it. ones with plots concerning the over- European markets. He's Peter Cary, Desilu Sales Inc.'s throw of governments or revolutions "It's a very cute show," reports líftreètor of foreign sales in the United a r e definitely Mr. Cary, "but it was turned down Kingdom-and the European contin- out. Apparent- in many, many countries because ent. ly, he feels, Lucy played a woman that was preg- The big problem, of course, is European nant, although she was just pretend- 'political. As an example Mr. Cary heads of state ing and the whole plot was based on cites a Desilu documentary called do not feel se- an advertising agency trying to pro- "The Face of Russia." The program cure enough to mote her baby as a gimmick." It is a tough sell in Europe, according give the popu- didn't play in a lot of countries, he to the Desilu executive, and the ref- lace ideas. feels, "because some of the religious- erence is not only to countries be- Religious ly oriented governments would not hind the Iron Curtain. Restrictions accept the pretense about pregnancy Portugal a n d "I'm not talking about ,the east- and also because some countries Mr. Cary Spain are real don't know what an advertising agen- ern countries," says Mr. Cary, "be- problem coun- cause it's difficult to sell the program cy is." tries for TV syndication salesmen, Europe. A lot of the On the plus side for TV salesmen any place in points out Mr. Cary. "Portugal," he countries I do business with," he ex- trying to sell in Europe, it doesn't says "has restrictions on programs "do business with Russia and always matter if a series was a hit plains, dealing with a number of problem offend Russian or miss in the U. S. "The Greatest they don't want to areas, while in Spain you cannot get smacks Show on Earth is a perfect example," officials at all. Anything that anything on that has anything to do - a show I of the Communism question or non with the church unless it's a purely says Mr. Cary. "Here's very, very difficult the Mid- Communism is a religious -type show." sold all through Europe and product to sell." To back up his opinions the Desi- dle East and Africa and it was a What are some of the other TV lu salesman recalls the case of a spe- hard sale because the show wasn't taboos in Europe? Says Peter Cary: cial TV show of a couple seasons considered successful in the States "War pictures are very tough to sell back called Mr. and Mrs. It starred for one reason or another. Yet in because the Europeans have had Lucille Ball and Bob Hope, renowned areas like Italy and Spain where they enough of war. They don't want to enough performers, it would seem, to had taken the time to look at 13 pro-

66 BROADCASTING, May 2, 1968 WEATHER INSTRUMENTS standards and concepts." president, on the panel: Romulo O'Far- The RCA executive said it is becom- rill Jr., vice president and director of ing feasible to link all nations by wide - Telesistema Mexicano, and chairman of G band channels and that technical de- the television subcommittee of the velopments will soon provide "high - Mexican Olympic Committee; George power satellites for all forms of com- C. Christie, Latin American coordina- munication over large areas, including tor of the Communications Satellite direct broadcast to television receivers." Corp.; Edward Ney, executive vice president, Young & Rubicam, and H. M. FOR Mr. Engstrom asked for an authorita- Connelly, marketing and operations tive general commitment for global manager, of Foods International TV communications planning Kraft and suggested Division. that it be started on the initiative of the The symposium will also encompass CATV i engineering profession with cooperation e '-e four days of workshops at which ABC's from government agencies and the tele- RADIO communications industry. worldwide organization will discuss and examine developments in international broadcasting. Theme of the symposium (Colorful dials for color TV) ABC International sets is "Television in the Space Age -New Opportunity for the Global Advertiser." agenda for Mexico City

New avenues in international adver- B &B buys into major tising being opened up by the growth of worldwide TV will be explored by a agency on Continent panel of prominent executives in inter- Manufacturers of Precision national communications at the second Benton & Bowles Inc., is adding about Instruments annual ABC International Television $8 million to its present billing with the Meteorological Symposium on May 10 in Mexico City. purchase of substantial interest in one In Use Around the World The four executives who will join of the largest advertising agencies in TEXAS ELECTRONICS, INC. Donald W. Coyle, ABC International Belgium, Publicontrol, S. A., and its P. 0. Box 7151. 5529 Redfield Street Dallas, Texas

grams, or 26 programs, or all 30 that they will not buy more than six tNEW programs which were in the series programs at a time," he adds. "In FROM they found enough good programs in Germany the situation is that they it to make them want to buy. They can produce most anything that they may not necessarily buy all 30 pro- want themselves. They have a great VIZ grams, but they'll end up buying deal of money and they feel they can what they think is particularly good." do production easily." 'Untouchables' The perfect ex- But despite the intricacies, idio- 1KW ample of an extremely successful syncrasies and intangibles of foreign series that had trouble selling in Eur- markets, Peter Cary thinks the po- TRANSLATOR UHF ope was Desilu's Untouchables. "I tential is tremendous. He points out think we'll all agree," Mr. Cary says, that in the last two or three years "that it was one of the biggest suc- "our business has been extremely cesses in television. Well, I'm just good." Adding to his upbeat feeling now beginning to move it in some is the knowledge that some of the markets in Europe. Other markets nontelevision markets in Europe and 1KW have had it for two or three years the Middle East and Africa are be- TRANSMITTER but some of the important markets ginning to open up. "Just recently," like the United Kingdom finally he says, "Greece initiated television, bought just this year. We couldn't Turkey is opening up within the next sell it because of the so- called vio- year and two or three African coun- lence. But now some of these countries are coming into it real soon. tries have grown up and will accept "I feel," he continues, "that if 1 WATT it." doing such good business in my I'm TRANSISTORIZED The normal practice in Europe area with product that we've been and the Middle East, Mr. Cary ob- selling and reselling and reselling, TRANSLATOR serves, is not to buy any more than that with the new product coming VHF ONLY 13 shows in any one series (the out of Desilu, and the new stations United Kingdom is an exception). going on the air, and new countries Many countries, he says, just don't getting into television, the future of Send for full details... now, set their schedules in advance of 13 syndication in foreign markets is ex- weeks. "Sweden, I think, has a policy tremely bright." Electronics Missiles Communications Inc. ` 160 EAST THIRD STREET, MT. VERNON, NEW YORK 10550 `` TELEPHONE. 19141 66E -1012

BROADCASTING, May 2, 19813 67 Dutch subsidiary, Publicontrol, N. V. Compton's European arms continue operations under is managers, The Publicontrol companies, headed D. F. Wills and R. M. Noble. Its ac- by Andre Kicq, have offices in Brussels, to coordinate in Brussels counts bill in excess of $1.5 million. Antwerp and Amsterdam. Their clients They include Beechan Foods Ltd. and include Procter & Gamble and British The advertising and marketing activi- Vine Products Ltd., division of Shower- Petroleum. ing Ltd., a producer of QC British ties of Compton Advertising Inc.'s four Benton & Bowles Inc., also owns wines. European partner offices are being cen- Benton & Bowles Ltd. and Nelson Ad- tralized into a coordination and develop- Satellite study Inter -American De- vertising Service Ltd. in Great Britain. ment division in Brussels. velopment Bank has hired Page Com- B&B Inc.'s foreign and domestic billing Besides new business for before this latest expansion: $160 mil- directing munications, Washington, to make a lion. Compton's European branches (Clar feasibility study for communications Werbung GmbH & Co., Heidleburg; satellite ground stations in 10 South Publi-Synthese & R. L. Dupuy S. A., American nations. Study, budgeted at British firm to handle Brussels; Compton -Cueto Advertising $250,000, is the first step in setting up S.p.A. Rome, and Garland- Compton a South American communications Jerrold's CATV gear Ltd., London) the division will assist satellite system. offices in U. S., Latin America and the Canadian affiliate CBS Radio added the Pacific area. Its operation, super- Jerrold Corp., Philadelphia, has an- its 243d affiliated staton, crie Ottawa, vised by Robin Dix, director of con- nounced entry into the international on May 1. Crie concurrently became tinental operations, will encompass market with the signing of a the third Canadian station to join commu- Publicidad Badillo Inc. (San Juan and nity antenna television equipment -li- CBS. The outlet, owned by Crie Santo Domingo); Publicidad Ferrer censing agreement with Teleng Ltd., Broadcasting Ltd., operates on 50 kw S. Ace -Compton British cable television equipment man- A. (Mexico City); day and 10 kw night on 580 kc. Inc. (Manila); Nixon- ufacturer. Teleng is also a leading Brit- Advertising (Melbourne and New films A joint cost -sharing ven- ish TV -set rental firm and operator of Compton Pty. Ltd. Co. ture to produce three or four 90- minute CATV systems in Britain and in Eu- Sydney) and Dai -Ichi Kikaku (Tokyo) and six U. S. offices. feature films is planned by the Cana- rope. dian Broadcasting Corp. and the Na- Initially, Teleng will import Jerrold's tional Film Board of Canada. The films Starline series of solid-state and modu- Abroad in brief ... will be shown on Canadian television lar CATV distribution equipment and first and then sent to theaters abroad. accessories. Later this year, the British London agency member Norman, firm will build its own version of the Craig & Kummel Inc., New York, re- Rep for Zambia The Zambia Broad- Jerrold equipment. ports its British member of partner casting Service, licensee of government- In Britain, CATV is known as TV agencies, Crane, Norman, Craig & owned Television Zambia and Radio relay and includes the rental of a TV Kummel Ltd., London, will be associ- Zambia, has become the seventh inde- set as part of the service. Max Kraus ated with Digby Wills Ltd., a London pendent African group to sign Pan is director of Jerrold's International Di- advertising agency. Digby, as a new American Broadcasting Co., New York, vision. group member of Crane /NCK, will as its U. S. representative.

FATES & FORTUNES

BROADCAST ADVERTISING Lincoln -Mercury division account and gram. Mr. Cashin currently serves on other Ford Motor Co. accounts and BBDO's board of directors. Robert G. Simon, director of busi- also appointed head of K &E's Detroit ness affairs, TV /radio programing and office. James F. Ewing, ac- media division; Thomas L. O'Reilly, count supervisor at senior TV program manager; Douglas Ketchum, MacLeod & Johnson, account director, and Wil- Grove, New York, liam A. Sharon, in charge of adminis- named VP. tration personnel, all with - McCann Charles T. Lips- Erickson, VP's. New York, named comb Jr., president of Mark Cooper, president of Advertis- Bureau of Advertising ing Federation of America since Feb- Mr. Ewing of American News- ruary 1963, resigns. No future plans paper Publishers As- announced. Mr. Powers Mr. Rosenstein sociation, New York, named chairman of Bureau's executive committee and John C. Savage, ttoward W. Powers and Leonard A. chief executive officer. John P. Kauff- president of Norman, Rosenstein named associate directors man, Bureau's executive VP, succeeds Craig & Kummel of research and elected VP's of Foote, Mr. Lipscomb as president. (Canada) Ltd., To- Cone & Belding, Chicago. ronto, elected senior Peter F. Callery, formerly C. K. Carmichael, with Geyer, Morey, VP -mer- VP and senior ac- chandising for LaRoche, McCaffrey count group super- Ballard, New York, elected VP. and McCall, New York, appointed sen- visor of NC &K, New Edward A. Cashin, retired executive ior VP and member of executive com- York. Mr. Savage VP of BBDO, elected chairman of mittee. David J. Gillespie, board of Dusharme Products, Minne- VP at Kenyon & Eckhardt, Detroit, ap- apolis. He will direct firm's marketing Norman Heller, VP of marketing pointed management supervisor on and new product diversification pro- research for Pepsi Co. Inc., New York,

68 BROADCASTING, May 2, 1966 at S &H, that city. dising director, appointed account executive. AP elects new officers Abe S. Rosen, VP of public relations at Al Paul Lefton Co., Philadelphia, Lee H. McClung, formerly of Ket- chum, MacLeod & Grove, Pittsburgh, Paul Miller, president of Gan- resigns to become city representative named head of new New York state nett Newspapers, Rochester, and director of commerce for city of Philadelphia, under Mayor James H. J. division office of Penn State Reps in N. Y., (WRFC-AM -TV Rochester; Tate. Rochester, N. Y. WINR -AM-TV Binghamton, N X.; WDAN Danville, Ill.; WREX -TV Peggy Greenfield, promotion director Roger Rice, national sales manager Rockford, I11.) re- elected presi- for Joseph Magnin stores, San Fran- of WHHC -TV Pittsburgh, named general dent of Associated Press at board cisco, named to new post of creative sales manager. Len Swanson, account of directors meeting April 26 in director for Cunningham & Walsh, same executive, succeeds Mr. Rice. Tony New York (see page 40). Frank- city. John Held, television producer, Renda, account executive, named local lin D. Schurz, South Bend (Ind.) Dancer -Fitzgerald-Sample, New York, sales manager, replacing Phil Marella, Tribune (WSaT- AM -FM -TV South named senior TV producer, C &W, that who joins Rollins Broadcasting Co. Bend) was elected first VP and city. Robert Walsh, assistant media Don Chapman, account executive Bernard H. Ridder Jr., of the St. supervisor, and Howard Nass, media with wPix(Tv) New York, appointed Paul Dispatch and Pioneer Press buyer, both with Needham, Harper & national sales manager of Kaiser Broad- (WCCO- AM -FM -TV Minneapolis -St. Steers, New York, join C&W there as casting Corp., that city. Paul; WDSM -AM -TV Superior, Wis.; media supervisors. KSDN Aberdeen, S. D.) was elected Betty Chaffin, with Keller- Crescent second VP of AP. Harry T. Mont- Norman Marks, advertising and de- Co., Evansville, Ind., appointed radio gomery, deputy general manager sign executive with Harte, Yamashita and television director. and Harte of the AP, was re- elected secre- Inc., Los Angeles, named di- Barbara Ann Buchbinder, copy/ rector of advertising KH.r -TV tary, and Robert Booth was re- at there. traffic supervisor of Van de Car and elected treasurer. Robert A. Coolidge, with Wade Ad- De Porte Inc., Albany, N. Y., named vertising, Chicago, joins Compton Ad- media director. vertising, that city, as media supervisor Robert E. Harlan, account executive, and network coordinator. Barrie Spies, named account supervisor at Solow/ formerly copywriter at Compton, New named VP of market research and Wexton Advertising, New York. Peter planning. York, named copy group head. Strongwater, formerly with Doyle Dane Bernard Endelman, Thomas R. Murphy, manager of Ad- Bernbach, same city, named assistant account super- traffic manager, Solow/Wexton. visor, and Joseph Schindelman, art vertising Time Sales, San Francisco, director, both with Papert, Koenig, Lois, named head of new Dallas office of Peter A. Modica, formerly group New York, appointed VP's. Broadcast Communications Group. Of- head art director at Gaynor & Ducas, fice is located in Metropolitan Federal New York, appointed executive art di- Daniel W. Foster, Savings Building, 1401 Main Street, formerly rector of Norman J. J. Berger Associ- marketing Phone RI -8 -5318. ates Inc., that city. services VP of F. E. Compton Co., Chica- John Burr, formerly with KPHO -TV Rob Howard, formerly with Kaleido- go, named executive Phoenix, appointed sales manager for scope Studio, Boston, appointed art di- VP and manager of KOOL- AM-FM, that city. rector at Maslow, Gold & Rothschild Cincinnati office of Hugh Ferguson, with WCAU -AM -FM Inc., that city. Clinton E. Frank Inc. Philadelphia, appointed national sales Alvia G. Golden, copy /radio -televi- Mr. Foster George Filipetti, coordinator. Michael F. Hogan, former sion director for Bofinger-Kaplan Ad- formerly VP and cre- national sales coordinator and merchan- vertising, Glenside, Pa., appointed copy ative director at Wade Advertising, Chicago, joins Bronner & Haas there in similar position. Richard Berger, HMM ...THIS marketing director, WE'VE GOT TO LOOKS LIKE Warren, Muller, Dolo- COVER THE bosky, New York, A JOB FOR elected VP. CHATTANOOGA WRCB -TV! Joseph Pascal, MARKET! formerly with ABC - TV station clearance department in New York, forms own firm for editing of television commercials and industrial films. Virgo Film Editing Service is at 1600 Broadway, New York. Michael Schneider, VP at Sudler & Hennessey, New York, named associate creative director. James D. Curnutt, with Doyle Dane Bernbach, New York. Neil C. Lindeman and Edward Rose- man, both with S&H, New York, appointed VP's and account supervisors

3ROADCASTING, May 2, 1968 69 pointed director of research and sales development. Stern due to be next NCTA chairman Donald C. McGovern, account executive with KLAC Los Angeles, joins KNx Los Angeles in same capacity. Alfred R. Stern, president and Other officers nominated to be chairman of TeleVision Communi- voted on at the June 26 -29 meeting Walter S. Clark Jr., formerly with Hicks & Greist, and Ernest Weilheimer, cations Corp., New York (group of NCTA in Miami: Jack R. Crosby, community anten- Westex Cable Corp., Del Rio, Tex., formerly of Mogul Baker Byrne Weiss, na television firm), and vice president of TeleSystems both New York, join Smith /Greenland's Smith, and a former NBC Inc., vice chairman; Ralph L. Weir account service group. Robert vice president in Jr., Junction City (Kan.) Television production department, S/G, moves to account service group. charge of the net- Inc., secretary; Harry C. Butcher, work's Enterprise Cable TV of Santa Barbara, Calif., Joseph F. Mahan, with Metro TV Division, has been treasurer. Sales, New York, appointed account ex- nominated to be For directors: Marcus Bartlett, ecutive. next chairman of Cox Cablevision Corp.; M. William the Adler, W. Adler Jack Levins, senior buyer with The National Com- Mr. Stem Weston, Va., and munity Television Associates; Richard A. Moore, San Fletcher Richards Co., New York, and Edward J. Association. Mr. Stern will succeed Diego, Calif.; Terry H. Lee, Storer Clark, senior account execu- Benjamin J. Conroy Jr., at Uvalde, Broadcasting Co.; Monroe M. Rifkin, tive with The Katz Agency, New York, Tex. Daniels & Associates; Robert H. appointed to sales staff of Peters, Grif- Mr. Stern resigned from NBC in Huston, American Cable Television; fin, Woodward, that city. 1962 to form the CATV compa- Robert F. Jernigan, National Teline Shirley Polykoff, associate creative ny, which now owns 26 systems in Corp.; John J. Morrissey, Durango, director of Foote, Cone & Belding, New nine states, serving over 55,000 sub- Colo.; Bob J. Magness, Community York, elected first honorary member of scribers. TV Inc. Gamma Alpha Chi, national professional advertising fraternity for women. Roger Saypol, with Grey Advertising, New York, and William Marlieb, with The Kleppner Co., New York, join chief at Levenson Bureau of Advertis- Diamond Crystal Salt Co., St. Clair, Gumbinner -North Co. there in account Stephen Rosen- ing, Philadelphia. Mich., joins Chirurg & Cairns, Boston, management positions. as account executive. blatt, with Morse International, New Fred C. Delahay, radio manager for York, appointed TV creative director Katz Agency, San Francisco, joins CBS James (Ted) Brew, with Peters, Grif- at G -N, that city. Radio Spot Sales there as account ex- fin, Woodward, New York, joins WABC- ecutive. AM-FM, that city, as account executive. Larry Nelson, former account executive with WAVA -AM -FM Arlington, Va., Robert J. Arsenault, assistant local George S. Vonderlin, account execu- joins sales staff of WQMR /WOAY(FM) sales manager WOAN Portland, for Me., tive with BBDO handling Dodge Dealer Silver Spring, Md.- Washington. appointed account executive for woAN- Association accounts for Chicago, St. Tv, that city. Louis and Kansas City regions of Chrys- R. D. Eklund, who recently headed John Butcher, formerly with Quaker ler Corp., joins N. W. Ayer & Son Inc., his own agency in La Habra, Calif., Oats Co., joins Needham, Harper & Los Angeles, as account executive. Mr. appointed to account staff of Curtis & Steers, Chicago, as account executive. Vonderlin will work on Plymouth Deal- Associates, Long Beach; Calif. Robert K. Wallace, formerly with ers Association account. SCI Division of Interpublic Inc., Chi- Ted J. Smith, formerly with Wade MEDIA cago, joins agency as merchandising Advertising, Chicago, joins account supervisor. Ralf Brent, presi- management staff of Doyle Dane Bern - dent of WRUL New Will Butler, account executive with bach there. York, international Tracy Moore & Associates, Los An- Roger Schwab, account executive for shortwave station, re- geles, station representative firm, ap- Gardner Advertising Co., St. Louis, signs to establish Ralf pointed account executive at Kwtz Santa joins milk products division of Pet Milk Brent Associates, New Ana, Calif. Co., that city, as product manager. York, communications E. W. (Bill) Powell, office manager consulting firm. Mr. Dorothy McBride, for King Harrington Advertising, Los commercial co- Brent's first client is NBC, New York, retires Angeles joins KLAC there as account ex- ordinator, WRUL. Edward J. Bro- ecutive. after 37 years of service. Miss McBride man, executive VP, and general man- plans to return to Conshohocken, Pa. ager, WRUL, assumes administrative re- Stan Mack, formerly with WMav St. Paul, and Larry Dukes, sales promo- Pat Norman, with Bernard Howard sponsibilities. tion director at KDWB St. Paul, appoint- & Co., New York, and Dick Hammer, Robert Hartner, general manager of with WIP -AM -FM ed account managers at KDWB. Mary Jo Philadelphia, join WHO- AM -FM -TV Des Moines, Iowa, and Behl succeeds Mr. Dukes. Metro Radio Sales, New York, as ac- Raymond Guth, general manager of count executives. Val Bruce, formerly Ruth Adams, account executive at WOC- AM -FM -TV Davenport, Iowa, elect- account executive with Jack Masla & ed VP's of parent Palmer Broadcasting Cargill, Wilson & Acree, Richmond, Co., New York, named account execu- Va., appointed account executive of Co., Davenport. tive at Bernard Howard & Co., that VanSant Dugdale and Co., Baltimore. city, succeeding Mr. Norman. William Robert C. Currie Jr., formerly with Harry M. Oram, product manager of N. Lillios, with BH, New York, ap- WFMY -TV Greensboro, N. C., named

70 (FATES & FORTUNES) BROADCASTING, May 2, 1966 VP and general manager of KBMT(TV) velopment, chiefly in fields of film, lywood, named production supervisor. Beaumont, Tex. Doug Thompson ap- negatives and laboratory work. At same time Milas Hinshaw named pointed station manager and general Dennis F. Dunn, senior producer of Burrud Productions' manager. sales director of radio and new series, Wonderful World of Worn- James J. Hawkins, general manager television for W. B. en, with Don Flocker appointed associ- of KXA Seattle, elected VP. Doner and Co., Balti- ate producer. Mrs. George W. more, joins Lew Ron Perry Cross, now producing CBS - Norton Jr., president Television, that city, TV's Hollywood Talent Scouts, named of WAVE Inc. (owner as VP in charge of producer for Garry Moore Show sched- of WAVE -AM -TV Louis- production. uled next season on CBS -TV. He will work on show with executive producer ville, Ky., WFIE -TV Mr. Dunn Alden H. Living- Evansville, Ind., and ston, Du Pont inter- Sylvester L. (Pat) Weaver. wFRv(TV) Green Bay, national advertising executive, elected Jay Randolph, former Dallas Cow- Wis.), named board president of CINE, Council on Inter- boys' play -by -play announcer, and Ray chairman. T. Ballard national Nontheatrical (Film) Events. Geracy join KMOX -AM -FM St. Louis, to Mr. Morton Morton, VP- finance of Mr. Livingston succeeds Willis H. Pratt handle St. Louis Cardinal football WAVE Inc., elected president. Ralph S. Jr., film chief for American Telephone broadcasts. Jackson, executive VP and general and Telegraph Co. Newly elected VP's Kent D. Moore, formerly production manager of WAVE Inc., also elected Ralph American are P. Creer, Medical and operations manager for KENS -TV president of WFIE -TV and WFRV. Association, Chicago; John Flory, East- San Antonio, Tex., named director of man Y.; Robert C. Wiegand, Kodak Co., Rochester, N. and operations. George A. Gallivan, form- VP and general man- Reid H. Ray, film producer, St. Paul. erly producer- director, named produc- ager of WTVN -TV Co- Charles Allen, former program in- tion supervisor. lumbus, Ohio, ap- structor at noncommercial WLVT -TV Al- Matthew Manchikes, known pointed VP and gen- profes- lentown, Pa., named director of pro- sionally as Pete Mathews, with wrw eral manager of WGR- gram operations at noncommercial Cincinnati, resigns to accept civil serv- TV Buffalo, N. Y. KcEr(TV) Los Angeles. Greg Heimer, ice appointment as television produc- Don Treu, manager former assistant general manager of tion officer at Fort Knox, Ky. of KJFJ Webster City, noncommercial WQED(TV) Pittsburgh, Mr. Wiegand Mike Walden, radio and television Iowa, elected presi- named program associate at KCET. Allan sportscaster with WTMJ -AM -TV Mil- dent of Iowa Town and Country Net- Muir, formerly with KFMB -AM -FM San waukee, named to handle radio cover- work. Other officers chosen at organi- Diego, joins KCET as producer- director. age of University of Southern Cali- zation's meeting April 21 were: H. A. Susan Wayne, VP in charge of pro- fornia football and basketball games, Preston, KIFO Iowa Falls, VP; Dick duction for Gotham Film Productions, as well as daily sports programs, on Johnson, KWBO Boone, secretary; and Seymour Zweibel Productions, and KNX Los Angeles. John Talbott, KWVY Waverly, treasurer. Gotham TV Productions, New York, William Bohn, formerly with Du named president of firms, succeeding NEWS Pont Co., Wilmington, Del., joins Seymour Zweibel, who died April 14. Ron Miller, newsman at tows Clin- Cox Broadcasting Corp., Atlanta, as one VP Mickey Dubin, -time executive ton, Iowa, and Phil Morgan, news di- coordinator of personnel and employee at Filmways Inc., named VP in charge rector at KCKT(TV) Great Bend, Kan., relations. of client services, Filmex Inc., New join news department of WOI -TV Ames, Hal Tunis, manager of KMAP(FM) York. Iowa. Dallas, appointed executive VP and Don Williams, production director Paul Lockwood, news director of general manager of KVIL -AM -FM High- for WELW Willoughby and WAQI Ash- WPIx -FM New York, joins news depart- land Park, Tex. tabula, both Ohio, appointed program ment of WNEW-AM -FM, that city. James Schoonover, director of sales director of WAQI. John Dancy, newsman in NBC -TV's development for three TV, seven AM Barney Sarecky, production coordi- Cleveland news bureau, moves to NBC stations and one FM station owned by nator of Bill Burrud Productions, Hol- News, Burbank, Calif. as news staff Rollins Inc., becomes acting general manager at KDAY, company -owned radio station in Santa Monica, Calif. He re- places Norman Posen who resigns effective May 7. 1735 DeSales Street, N.W. Washington, D. C. 20036 Marion J. Baldy, media research nE11OIBroadcasting ai,utYNONNO Mlaa manager for WNEW -TV New York since 1960, appointed to newly created posi- Please start my subscription for( CHECK )0 52 issues j8J0 tion of director of broadcast research for Metromedia Inc., New York. 52 issues and Name Position '66 Yearbook Monroe Looney, general manager of $13.50 WMOx Meridian, Miss., named manager Corn puny 1966 Yearbook of WJDx -AM -FM Jackson, Miss. $5.00

(J` Business PROGRAMING Home o Payment p enclosed O. Willard Murray, formerly president of Pathe Laboratories Inc., joins Bill mi Universal Television, division of MCA City State Zip Inc., as VP in charge of technical de-

BROADCASTING, May 2, 1966 71 correspondent joining Roy Neal and at wars Bristol, Conn. Lionel F. Baxter, executive VP, Storer cover- Broadcasting E. Tom Pettit in West Coast news David French, assistant director for Co.; Norman Cash, age. president, Television Bureau Adver- public affairs at WHEN -TV Syracuse, of tising; Arthur Hull Hayes, president, Roy F. Valitchka, with WLUK -TV N. Y., joins news staff of WTOP Wash- Green Bay, Wis., appointed news di- ington. CBS Radio; Warren W. Schwed, presi- rector. dent, Grey Public Relations; James A. Allan Jones, with WDAM -TV Laurel - Stabile, attorney, and L. T. Steele, King Elliott, news director of wsB Hattiesburg, Miss., joins news depart- executive VP, Benton & Bowles. Atlanta, appointed Southeast regional ment of WJDX and WLBr(TV) Jackson, Dexter Needle, with Audits & Sur- VP of Radio -Television News Directors Miss. Association. veys Inc., New York, elected VP in charge of operations for entire audit Merritt Hadley, newsman at worts FANFARE division. Miami, named news director, succeed- Mary Sweeney, formerly with Bron- ing Michael O'Neil, who joins news de- ner & Haas, Chicago, joins WCFL there INTERNATIONAL partment of WCFL Chicago. as PR and promotion director replac- Leroy Mesey, previously with WLWT ing Nick Biro who joins Martin E. John Verge, director of French sales (TV) Cincinnati, named news adminis- Janis & Co., PR firm. for Screen Gems (Canada) Ltd., trator for wLwt(rv) Indianapolis. Both Montreal, named VP and director of Sheldon I. Altfeld, promotion direc- French operations. are Avco Broadcasting stations. tor for Orange County Theater in Tus- Jack Smee, senior news editor at tin, Calif., named promotion director Wm New York, named assistant news of KEZY Anaheim, Calif. DEATHS director. John A. Thompson, 49, VP and di- Peter Wells, writer-producer for EQUIPMENT & ENGINEERING rector of Advertising Time Sales, New 19 WCBS -AM -FM New York, named writer - John P. Ryan and Robert G. Furlong York, died April in Glen Cove, producer for CBS News, that city. named VP's of Emerson division and N. Y., hospital. Mr. Thompson was DuMont division, respectively, of Emer- one of founders of ATS in 1961 and Peter Kraus, news director of wxiY before that had been with Peters, Grif- Kingston, N. Y., named to similar post son Radio & Phonograph Corp., New York. fin, Woodward, New York. Robert T. McTigue, formerly VP, John L. Hogg, presi- corporate development, for Oak Elec- dent and general man- tro/Netics, Crystal Lake, Ill., appointed ager of xoY Phoenix, VP and director of domestic operations. died April 26 after Carl J. Bradshaw, formerly director of suffering cerebral Far Eastern operations, appointed VP hemorrhage. He had and director of foreign operations. headed pioneer Ari- zona station for many George J. LaFreniere, manager of years. He also served data processing for Sylvania Electric Mr. Hogg several terms as pres- Products, Camillus, N. Y., appointed ident of Arizona Broadcasters Associa- director of data processing. tion. Mr. Hogg is survived by his wife, Len Hase, Chicago district manager May, and two daughters. for Ampex Corp., named Midwest re- Dallas B. Lewis, 62, president of gional manager. Lewis Food Co., Los Angeles, manu- Stuart L. Babcock, studio engineer at facturer of Dr. Ross line of dog and WTIC -TV Hartford, Conn., appointed cat foods, died April 25 in Los An- HEALTH CENTER supervisor of technical operations. geles hospital following apparent heart Robert W. Chambers, with Greentree attack. Mr. Lewis spent about $1 mil- GOING UP... Electronics Corp., Costa Mesa, Calif., lion per year to sponsor such conserva- appointed treasurer. tive commentaries as Dan Smoot Re- IF YOU HELP port, John Birch Society Report and G. L. (Pete) Bidwell joins industrial Billy James Hargis's Christian Crusade marketing department at General Pre- on radio and television. He is survived Mental health centers are needed cision Inc., Pleasantville, to fight mental illness. They are N. Y., as man- by his wife, Yolanda. needed to prevent the tragic suf- ager, educational television planning staff. Robert Samuel Morris, 62, retired fering of men, women and chil- secretary- treasurer of Carolina Broad- dren who need care NOW be- ... casting Co., owner of WSOC- AM -FM-TV fore it is too late. One person in ALLIED FIELDS every 10 is in need of psychiatric Charlotte, N. C., died suddenly at his help. 10% of school age children Robert E. Allan, director of market- home in Charlotte April 19. Mr. Mor- have emotional problems requiring and general sales manager of CJAY- ris, who had been initial stockholder in ing treatment. 1/2 million children Tv Winnipeg, Man., returns to Chicago wsoc when it began operation in Gas- are seriously mentally ill. Help to form management consultant tonia, N. C., in mid- 1920's, joined sta- build mental health centers to agency. tion fulltime in 1928. He is survived by provide treatment to all in need his wife and stepson. of it. Donald H. McGannon, president and Support Your Local _a0" board chairman of Westinghouse Broad- Mae A. Clarke, 56, manager of adver- Chapter of the ó casting Co., named chairman of execu- tising records, CBS-TV research depart- National Association I i tive steering committee of Bishops' Na- ment, died April 26 after short illness. for Mental Health tional Office for Radio and Television. Miss Clarke joined CBS research in *fMTAI MEyet` Other members of committee, which is 1937. She was named to managerial composed of Catholic laymen, are post in 1951.

72 (FATES & FORTUNES) BROADCASTING, May 2; 1966 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers National Press Bldg. CONSULTING ENGINEERS RADIO 0 TELEVISION 2411 - 2419 M St., N.W. Wash. 4, D. C. Box 798, Upper Montclair, N.1.07043 527 Munsey Bldg. STerling 3 -0111 Washington 37, D. C. 296 -6400 Telephone District 7 -1205 Phone: (201) 746 -3000 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Engineering Munsey Building District 7 -8215 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H N. W. 298 St., -6850 Washington 5, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON SILLIMAN, & KOWALSKI CONSULTING ENGINEERS 817 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. P. 0. Box 808 WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7 -6646 1100 W. Abram Member AFCCE MElrose 1 -8360 Washington 5, D. C. Member AFCCE Arlington, Texas 76010 Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio -Television CONSULTING RADIO ENGINEERS Communications-Electronics Associate Box 68, International Airport 4 901 20th George M. Sklom 9208 Wyoming Pl. Hlland -7010 St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 Federal 3 -1116 Riverside, III. IA Chicago suburb) KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowyille Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates CONSULTING RADIO ENGINEER CONSULTING ENGINEERS Consulting am -fm -tv Engineers Consulting Radio Engineers Walker Bldg., 4028 Daley Applications -Field Engineering 622 Hoskins Street 436 Wyatt Bldg. Fort Worth, Texas P.O. Box 4318 Washington 5, D. C. 342 -6281 Lufkin, Texas AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia NEptune 4 -4242 NEptune 4 -9558 Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY E. E. BENHAM JAMES F. LAWRENCE, JR. BROADCAST ENGINEERING and ASSOCIATES & ASSOCIATES FM and TV Engineering Consultant A Division of Multronics, Inc. Consulting Engineers Applications and Construction CONSULTANT Multronics Building Precision Frequency Measurements Box 220 5712 Frederick Ave., Rockville, Md. 3141 Cahuenga Blvd. (a suburb of Washington) TELETRONIX ENGR. CO. Coldwater, Michigan Los Angeles 28, California -49036 Phone: 301 427 -4666 308 Monterey Rd. S. Pasadena, Cal. Phone: 517- 278 -6733 Member AFCCE HO 6 -3227 Phone 213- 682 -2792

PAUL DEAN FORD TERRELL W. KIRKSEY Broadcast Engineering Consultant CONSULTING ENGINEER R. R. 2, Box 50 525 E. Park Valley Drive Service Directory West Terre Haute, Indiana 47885 Hopkins, Minnesota 55343 Drexel 8903 Phone (Area code 612) 935 -7131

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000 Readers BROADCASTING MAGAZINE MEASUREMENTS -among them, the decision -mak- AM -FM -TV SPECIALISTS FOR AM -FM -TV ing station owners and manag- 1735 DeSales St. N.W. 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Washington, D. C. 20036 Lee's Summit, Mo. Cambridge 38, Mass. cians-applicants for am, fm, tv Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 and facsimile facilities. for availabilities °ARB Continuing Readership Study Phone: ME 8 -1022

BROADCASTING, May 2, 1966 73 FOR THE RECORD

Mullaney & Associates. Washington. Greater STATION AUTHORIZATIONS, APPLICATIONS Washington Educational Television Associa- tion Inc. is tax -exempt nonprofit corporation which is licensee of WETA -TV Washington. by BROADCASTING, April Minneapolis- Viking Television Inc. UHF Ann. April 20. As compiled channel 23, (524 -530 mc); ERP 962 kw vis., 21 through April 27, based on filings, 192 kw aur. Ant. height above average ter- Existing TV stations rain 1433 ft. P.O. address: Irving W. Beau - authorizations and other FCC actions. dion, 412 Southview Blvd., St. Paul, Minn. NEW CALL LETTERS ASSIGNED 55075. Estimated cost of construction $1,- Abbreviations: Ann. -announced. ant. an- 043,575; first -year operating cost $1,054,335; United Artists Broadcasting Inc. Houston, tenna. aur.- aural. CATV -community an- revenue not listed. Geographic coordinates assigned KUBA(TV). tenna television. CH- critical hours. CP- 45° 03' 34" north lat., 93° 07' 20" west long. construction permit. D -day. DA-direction- Type trans. RCA TTU -30A, type ant. RCA New AM stations al antenna. ERP- effective radiated power. TFU -46K. Principals: Viking Television Inc. kc-kilocycles. kw- kilowatts. LS -local sun- has six stockholders the largest being Irving ACTION BY FCC set. mc-megacycles. mod.-modification. N. W. Beaudion and William Kubicek (each Ruthfordton, N. C.- Clayton Sparks. Grant- -night. SCA- subsidiary communications 35 %). Mr. Beaudion is lawyer. Mr. Kubicek ed CP for new AM on 1520 kc, 250 w, D. authorization. SH- specified hours. SSA - is professor of physical medicine. Ann. P.O. address Box 484, Spindale, N. C. Esti- special service authorization. STA-special April 26. mated construction cost $28,637; first -year temporary authorization. trans. -transmitter. New York -TelePrompter Corp. Experi- operating cost $32,000; revenue $48,000. Mr. UHF -ultra high frequency. U- unlimited mental TV on (18,352mc) with power not to Sparks owns automobile dealership in For- hours. VHF -very high frequency. vis.- exceed 5 watts. Estimated cost $15,000; first - est City, N. C. Action April 21. visual. w- watts. -educational. year operating cost $15,000; revenue not listed. Studio and trans. both located New York. APPLICATION New TV stations Geographic coordinates 40° 50' 51" north lat. Oakridge, Ore. Peter Ryan and Milton 73° 56' 06" west lat. Legal counsel Cole & Viken. 1230 kc, 250 w. Estimated cost of ACTION BY FCC Zylstra, Washington; consulting engineer construction $5.420; first -year operating cost *Richmond, Va.-Central Virginia Educa- Jules Cohen & Associates, New York. Prin- $25,200; revenue $31,700. Principals: Peter tional Television Corp. Granted CP for new cipals: TelePrompter Corp. has fourteen Ryan (50 %) and Milton Viken (50 %). Mr. TV on UHF channel 41 (632 -638 mc); ERP stockholders. Ann. April 15. Ryan and Mr. Viken are co- owners of KNND 682.3 kw vis., 136.46 kw aur. Ant. height Oklahoma City, Okla. -W. P. Bill Atkin- Cottage Grove and KRKT Albany, both above average terrain 780 ft., above ground son Enterprises Inc. UHF channel 34 (590- Oregon. Ann. April 22. 695 ft. P.O. address c/o B. W. Spitler. 1904 596 mc); ERP 540 kw vis., 117 kw aur. Ant. height above average terrain 335.5 ft. Existing AM Old Farm Road, Richmond, Va. 23225. Es- 7430 South.. stations timated construction cost $448,000; first -year P.O. address: c/o W. P. Atkinson, operating cost $85,000; funds avail- east 15th St.. Oklahoma City 73110. Es- NEW CALL LETTERS ASSIGNED operating timated cost of construction $740,000; first - able $104,000. Studio and trans. locations year cost revenue Guy Christian, Sante Fe. N. M., assigned both in Chesterfield county. Geographic operating $400,000; $400,- KAFE. coordinates 37° 30, 46.6" north lat., 77° 36' 000. Geographic coordinates 35° 31. 53" north 06.6" west long. Type trans. RCA TTU -30A, lat.. 97° 34. 16" west long. Type trans. Gen- type ant. RCA TFU -46K. Legal counsel eral Electric TT -57 -A, type ant. RCA TFU - New FM stations Fisher, Wayland, Duvall & Southmayd; 25G. Studio and trans. both located Okla- Washington. Consulting engineers Godley homa City. Principals: Bill Atkinson Enter- ACTIONS BY FCC and Co., Upper Montclair, N. J. Principals: prises has eighteen stockholders the largest Tallahassee, Fla. -WMEN Inc. Granted CP Virginia Educational Television Corp. Board being W. P. Bill Atkinson. Mr. Atkinson for new FM on 94.9 mc. channel 235, 28.57 of Trustees. Action April 27. owns publishing company and has real es- kw. Ant. height above average terrain 312 ft. tate holdings. Ann. April 26. P.O. address c/o B. F. J. Timm, Floridan APPLICATIONS Memphis, Tenn. -Tele Mac of Memphis. Hotel, Tallahassee. Estimated construction (530 ERP 263 vis., Indianapolis - Indianapolis Broadcasting UHF channel 24 -536 mc); cost $10,625; first -year operating cost $10,000; Corp. UHF channel 59 (740 -746 mc); ERP 153 26.3 aur. Ant. height above average terrain revenue $12,000. Applicant is licensee of kw vis., 30.6 kw aur. Ant. height above aver - 500 ft., above ground 528 ft., P.O. address: WMEN Tallahassee. Action April 20. age terrain 747.1 ft., above ground 965 ft. P.O. John J. Howard Jr., 150 East Court Ave., Corbin, Ky. -James Calvin Vernon. Grant- address: Ardath Burkhart, 4333 Sylan Drive, Memphis 38101. Estimated cost of construc- ed CP for new FM on 99.3 mc, channel Indianapolis. Estimated cost of construction tion $336,750; first -year operating cost $317,- 257A. 3 kw. Ant. height above average ter- $473,000; first -year operating cost $300,000; 220; revenue $335,680. Studio and trans. both rain 82 ft. P.O. address c/o WYGO Radio, revenue $250,000. Geographic coordinates located Memphis. Geographic coordinates 311 South Main Street, Corbin. Estimated 39° 55' 12" north lat., 86° 14' 30" long. 35° 08. 41" north lat., 90° 02. 59" west long. $6,204; west 15 construction cost first -year operating Studio location to be determined. Trans. Type trans. Townsend TA- -A., type ant. cost $24,000; revenue $36.000. Mr. Corbin located Indianapolis. Type trans. RCA TTU_ Jampro JZZ- 4- 0 -NFS. Legal counsel Prince owns WYGO Corbin. Action April 21. 10A, type ant. RCA, custom panel antenna. & Paul, Washington; consulting engineer Lexington, Ky.- WLEX -TV Inc. Granted Legal counsel Cohn & Marks. Washington. Willis C. Beecher, Washington. Principal: Principal: John M. McLendon. 100% owner of WOKJ CP for new FM on 98.1 mc, channel 251, 50 John Burkhart. Mr. Burkhart is KOKY kw. Ant. height above average terrain 350 president of life insurance company. Ann. Jackson, Miss.; 99% owner of Little ft. P.O. address: Russel Cave Road, Box April 20. Rock, Ark.; 99% owner of KOKA Shreve- port, La.; 99% owner of WENN Birmingham, 1457, Lexington. Estimated construction cost Boston -Oscar S. Gray. UHF channel 68. $82,847; firstyear operating cost $25,000; rev- (794 -800 mc) ERP: 618 kw vis., 123 kw aur. Ala. and 100% owner of WYOU Tampa, Fla. April 13. (Corrected Item.) enue $35,000. Principals: J. D. Gay Jr. Ant. height above average terrain 743 ft.. Ann. (41.96 %), H. Guthrie Bell (37.43 %), William above ground 830 ft. P.O. address: 5700 Fifth *Washington - The Greater Washington B. Gess (5.62 %), Thomas B. Satterwhite Ave., Apt. 3B, Pittsburgh 15232. Estimated Educational Television Association Inc. (3.49 %), John G. Atchison Jr. (0.03 %). WLEX. cost of construction $10,000; first -year operat- UHF channel 52, (578 -584 mc); ERP 153 kw TV Inc. is 99.68% stockholder of Capitol ing cost $441,000; revenue $800,000. Geograph- vis., 130.5 kw aur. Ant. height above aver- Broadcasting Co. (WCOV- AM -TV), Mont- ic coordinates 429 20' 50" north lat., 71'04,57, age terrain 614 ft., above ground 471 ft. 1225 19th gomery, Ala. Action April 20. west long. Type trans. RCA TTU -30A, type P.O. address: W. J. McCarter, Inc. ant. RCA TFU -25G. Studio and trans. both Street, N.W., Washington 20036. Estimated Baton Rouge, La. -Sound Dimensions located Boston. Legal counsel Pierson. Ball cost of construction $300,200; first -year op- Granted CP for new FM on 103.3 mc, chan- $80,000; not given. Geo- nel 264, 10 kw. Ant. height above average & Dowd, Washington; consulting engineer erating cost revenue 410 232 Jansky & Bailey, Washington. Oscar S. graphic coordinates 38° 53. 20" north lat., terrain ft. P.O. address Lafayette Gray is vice president and dirctor of nu- 77° 07. 55" west long. Studio and trans. both Street, Baton Rouge. Estimated construc- clear materials and equipment corporation. located Washington. Legal counsel Krieger tion cost $62,357; first -year operating cost engineer John H. $66,276; revenue $87,000. Principals: Charles Ann. April 28. & Jorgensen; consulting K. Winstanley (33% %), Leonard E. Benson (10 %), Donald G. Welsh (3355 %) and Albert M. Bankston (2355 %). Messrs. Winstanley and Benson are program director and chief engineer, respectively, at WJBO -AM -FM Baton Rouge. Messrs. Welsh and Bankstor have nonbroadcast interests in Baton Rouge. Action April 20. EDWIN TORNBERG Moberly, Mo.- .Jerrell A. Shepherd. Grant. ed CP for new FM on 104.7 mc, channe 284, 50 kw. Ant. height above average ter- & COMPANY, INC. rain 482 ft. P.O. address Box 309, Moberly Estimated construction cost $61,313; first. year operating cost $50,000: revenue $50,000 Mr. Shepherd is sole owner of KWIX Mo- berly, 99% owner of ICHMO Hannibal. Mo. and 30% owner of Kwik -Kold Inc., chemica: Purchase And Sale Of cooling agent manufacturer and distributor Negotiators For The Action April 20. Radio And TV Stations CAN San Antonio, Tex.- Trigg -Vaughn Sta. tions Inc. Granted CP for new FM on 104! Appraisers Financial Advisors mc, channel 283, 81.0 kw. Ant. height abovf average terrain 450 ft. P.O. address 535 S Main, Suite 301, San Antonio. Estimatec New York -60 East 42nd St., New York 17, N. Y. MU 7-4242 construction cost $34,757; first -year operating West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 cost $24,000; revenue $24,000. Principals Jack C. Vaughn (30.62 %), Cecil L. Trigs Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 (20.27 %). David G. Scribner (.05 %), anc others. Trigg -Vaughn Stations is owner 01 KOSA -AM -TV Odessa. KROD -AM -TV E: Paso, KITE Terrell Hills (San Antonio), all

74 BROADCASTING, May 2, 196E Texas; KRNO San Bernardino, Calif.. and son to Twin -Ten Radio Inc. Twin -Ten is opposition by Broadcasting Bureau to their KHOW Denver. Action April 20. owned by Fred Butler (50 %), James O. and joint petition for approval of agreement and APPLICATIONS Lillian L. Atkins (each 25 %). Fred Butler is dismissal of application. Member Nelson attorney and Mr. Atkins is general mana- abstained from voting Action April 25. Tracy, Calif. -Tracy Stereophonic Radio. ger WBIX. Consideration $250,000. Action 100.9 mc, channel 265. ERP 3 kw. Ant. height April 19. By memorandum opinion and order corn_ above average terrain 300 ft. P.O. address: mission accepted for filing application by KICA Clovis, N. M.- Granted assignment New York c/o Augustin Soto. 7 W. Gold Run Place, of license from Marshall Enterprises Inc. University to operate noncom- Stockton, Calif. 95207. Estimated cost of con- to mercial educational FM on channel 206 Clovis Broadcasters Inc., owned by Wayne (89.1 mc) now reserved for struction $32,917; first -year operating cost Wallace (81 %), Clint Formby (18 %) United Nations, $18,000; revenue $20,000. Principals: and In so doing, it invited like applications Augustin Margaret Wallace (1 %). Mr. Wallace is from Soto and TCU Investment Co. (each 50 %). Cadillac -Oldsmobile dealer. Mr. Formby other interested parties, subject to Mr. Soto is employed by KCBR Lodi, Calif. owns 50% in their willingness to accept same arrange- Principals in TCU Investment interest KPAN Hereford and ments as agreed upon between UN and Co. are Wil- KLVT Levelland, 51% interest in KACT university ford Cannon, Edward T. Uyesugi and Kenji Andrews, all Texas. Consideration $172,000. and conditioned to no 1 my/m Takeuchi. Ann. April 25. Action April 20. interference to other FM. Action April 27. Greeley, Colo.- Colorado State College. By memorandum opinion and order, com- 88.1 mc. channel 201. TPO: 10 w. P.O. ad- WCNR Bloomsburg, Pa.- Granted assignment of license from Columbia Montour mission designated for consolidated hearing dress: Mr. Frank R. Jamison, Colorado State Broadcasting applications of Northwest Broadcasters Inc. College, Greeley 80631. Estimated cost of Corp. to Columbia Montour for renewal construction $17,000; Broadcasting Inc. Principals: C. E. Darling.. of license of KBVU Bellevue, first -year operating ton (60 Wash., and for assignment of cost $8,178; revenue not listed. Principals: %) and Jancie Darlington (40 %). Mr. license of Executive Officers and Darlington is station manager. Jancie Dar- that station to Sunshine Broadcasting Co. Judicial Board of lington is housewife. Consideration and Bellevue Broadcasters to change opera- Associated Students of Colorado State Col- $110,000. tion of lege.- Ann. March 15. Action April 27. KFKF Bellevue, from 1330 kc, 5 kw, D, to 1540 kc, 1 kw, DA -1, U; dismissed WJNO West Palm Beach, Fla. -104.5 mc, APPLICATIONS as channel 283. ERP 71.0 kw. Ant. height above moot petitions by Chem -Air Inc. King average terrain 536.5 ft. P.O. address: c/o KEED -FM Springfield- Eugene, Ore. -Seeks Broadcasting Co. and KIRO Inc. all Seattle, Mr. George H. Buck Jr., Box 189, West assignment of license from Radio Wonderful against assignment application and denied Palm Beach 33402. Estimated cost of con- Willametteland Inc. to McKenzie Broadcast- Chem -Air's petition against renewal appli- struction $117,323; first -year operating cost ing Co. owned by ten stockholders the larg- cation. Action April 27. $8.800; revenue $7.000. Principals: George est being John W. Paulson and R. John By order commission granted request by H. Buck Jr. (60.89%), George H. Buck Sr. Schaecher Jr. Mr. Paulson is real estate Radio Thirteen- Eighty Inc. interim grantee (20.09 %), Sydney K. Russell (14.02 %) and salesman. Mr. J. Schaecher Jr. is manager to operate AM on facilities of station KWK Joseph A. Beisler (5 %). George H. Buck of KEED -FM. Consideration $200,000. Ann. vacated by KWK Radio Inc., in St. Louis Sr. is president of water company. George April 26. for extension of special temporary authori- H. Buck Jr. is partner in WNJO West Palm zation to June 30 to operate with power Beach. Sydney Russell is writer. Joseph A. Hearing cases of 5 kw day and 250 w night, non -DA. Beisler is investor. Ann. April 25. Action April 27. Griffin. Ga.- Robert P. Shapard Jr., 92.1 INITIAL DECISION Commission mc, channel 221. ERP 3 kw. Ant. height granted Teleprompter Cor- is Hearing examiner Herbert Sharfman is_ poration an experimental microwave sta- above average terrain 225 ft. P.O. address: Sued 765 E. College Street, Griffin 30233. Esti- second supplemental initial decision tion in New York to explore feasibility of mated cost of construction $18,783; first -year looking toward denying application of using radio transmissions on frequencies operating Southern Radio and Television Co. for new in 18,000 mc range as substitute for cable cost $6.263; revenue $4,000. Mr. AM in Shapard is president of textile manufactur- to operate on 1440 kc, 5 kw -LS, 1 kw -N, trunk -line circuits of CATV systems, for ing company. Ann. April 25. in Lehigh Acres, Fla. Examiner found that delivery of TV and FM broadcast signals to applicant did not multiple distribution *Kankakee, Ill. -Olivet Nazarene College. meet burden of proof as points. Action April 27. defined by review board's questions on Commission adopted 88.3 mc, channel 202, TPO: 10 w. P.O. ad- real party in interest an updated public dress: Dr. Harold W. Reed, Kankakee 80901. issue. Action April 22. notice on "Use of Broadcast Facilities by Estimated cost of construction $4,600; first_ Hearing examiner Charles J. Frederick Candidates for Public Office" which, besides year operating cost $500; revenue $5,000. issued initial decision looking toward grant- containing most of Oct. 9, 1962 issue on that Principals: Olivet Nazarene College Board ing application of Charlottesville Broad- subject and July 31, 1964 supplement, con- of Trustees. Ann. April 15. casting Corp. to change facilities tains subsequent interpretive rulings, Rul- of WINA ings Wilmington. N. C.- Dunlea Broadcasting Charlottesville, Va., from 1400 kc, 250 w -N, are numbered consecutively within Industries Inc. 100.9 mc, channel 265. ERP I kw -LS, to 1070 kc, 5 kw, DA -N, U. each subdivision to allow insertion of future Action April 27. rulings without renumbering of extant 2.16. Ant. height above average terrain rulings. 343 ft. P.O. address: c/o Robert Hurley, Box Hearing examiner Thomas H. Donohue 1889, Wilmington 28402. Estimated cost of issued initial decision looking toward (1) Popularly referred to as FCC's "Political construction $4,565; first -year operating cost granting application of Campbell and Shef- Broadcasting Primer ", new edition will be $3,000; revenue $4,000. Principals: R. A. tall for new FM in Clarksville, Tenn., to published in early edition of Federal Regi- Dunlea (50 %), Richard A. Dunlea Jr. (25 %) operate on channel 300 (107.9 mc), ERP ster, from which reprints will be made for and others. Richard A. Dunlea is partner 28.5 kw, ant. height 159 ft., and (2) denying commission distribution. in realty company. Richard A. Dunlea Jr. application of Fort Campbell Broadcasting is partner in same. Ann. April 25. Until these prints are received commis- Co. for new station in Fort Campbell, Ky., sion *Laramie, Wyo.- University of Wyoming. to operate on the same frequency with ERP will be unable to furnish copies but 38.9 kw, ant. reference text can be inspected at FCC 91.5 mc. channel 218. TPO: 10 w. Ant. height height 156 ft. Action April 26. office of above average terrain 126 ft. P.O. address: is reports and information, room 7230. Commission gives notice that March 1 Dr. John T. Fey, Box 3434, University Sta- initial decision which looked toward grant- is By report and order, commission made tion, Laramie 82070. Estimated cost of con- ing the application of The Superior Broad- following changes in FM table of assign- struction $2,226; first -year operating cost casting Corp. for new UHF TV to operate ments based upon proposed rulemaking $5,000; revenue $5,000. Principal: University on channel 61 in Cleveland, and comments in Doc 16409: Deleted of Wyoming Board of Trustees. became effec- chan- Ann. March tive April 20 pursuant to sect. 1.276 of nel 274 from Logan, W. Va., and substituted 15. rules. Action April 21. that channel in lieu of 290 in Charleston, and added latter channel to Oak Hill. At Existing FM stations FINAL ACTION same time, it modified license of Chemical By order commission directed Courier City Broadcasting Co. to specify operation NEW CALL LETTERS ASSIGNED Cable Co. Inc. to refrain from any further to WTIO(FM) on channel 274 instead of Dr. Ralph M. Sheppard, Scottsboro, Ala., extension of its cable lines to its CATV 290 in Charleston: conditions, Change in assigned WPJC -FM. system in Buffalo, N. Y., until further order Charleston channel was requested by Reeves of Broadcasting Corp., licensee of station *Wisconsin State University, Oshkosh, commission. Company was also directed WHTN Wis., assigned WRST -FM. to, within one week of receipt of order, -TV Huntington to eliminate second submit map of city of Buffalo harmonic interference caused by pres- Golden Valley F. M. Inc., Idaho Falls, delineating ent operation of WTIO in Charleston, Idaho, assigned KGVM -FM. those areas and streets where cable lines which have been wired and those areas and agreed to shift. Commissioners Bartley and Malrite, Inc.- Rochester, N. Y., assigned streets where subscribers connections have Cox dissented. Action April 27. WNYR-FM. been made thereto, indicating status of wir- OTHER ACTIONS WLBB -FM Faulker Radio Inc., Carrollton, ing and connections as of Feb. 15 and as Ga., assigned WBTR -FM. of date of this order. Action April 27. By notice of proposed rulemaking corn- Review board by memorandum opinion mission invited comments to proposal by Ownership changes and order in proceeding on applications of Oris Gowen and five others to add commer- The Corinth Broadcasting Co. Inc. and The cial UHF TV Channel 16 to Somerset, Ky., ACTIONS BY FCC Progressive Broadcasting Co. for new FM's which now has only noncommercial edu- KBVM Lancaster, Calif.- Granted assign- to operate on channel 232, in Corinth, Miss., cational channel assignment. Petitioners ment of license from Tri- County Broadcast- granted petition by latter to add program stated intention to apply if channel is pro- ers Inc. to KBVM Inc. Principals: Roland duplication issue as to Corinth. Action vided to that city. Action April 27, A. Mayotte, John Calley (each 20 %), D. April 25. Dean Roper, Louis L. Goldman, Claude A. DESIGNATED FOR HEARING Akins, Lee Marvin, Meyer Mishkin, Ray- Review board by memorandum opinion mond T. Smartis (each 10 %). Mr. Mayotte and order in proceeding on revocation of is Review board in proceeding on applica- is assistant to president of Filmways Inc., license of Tinker Inc., for its AM WEKY tions of Twin -State Radio Inc. and Richland Hollywood. Mr. Calley is exec. -VP of Film - Richmond, Ky., granted appeal by Broad- Broadcasting Co. for new AM's in Natchez, ways. Mr. Roper is VP. director and 10% cast Bureau and reversed examiner's ruling Miss., and Delhi, La., respectively, granted stockholder of KBVM Lancaster. Calif. Mr. of March 28 which directed prehearing ex- motion by Richland to extend time to Goldman is Beverly Hills law partner. change of (1) nonstipulated exhibit ma- April 27 to file reply to comments of Broad- Messrs. Akins and Marvin are actors. Mr. terial and (2) list of witnesses. Action cast Bureau to joint request for approval Marvin is also 100% stockholder of Latimer April 25. of agreement. Pictures Inc., Beverly Hills. Mr. Mishkin is Review board in Lebanon, Pa.-Catons- By separate actions in proceeding on sole owner of Los Angeles actor's agency. ville, Md., AM consolidated proceeding in applications of Gordon Sherman and Orni- Mr. Smartis is employe of Filmways. Con- Docs. 15835 et al., granted request by Radio cron Television Corp. for new TV's to oper- sideration $125,000. Action April 26. Catonsville Inc., Catonsville Broadcasting ate on channel 35 in Orlando, Fla., granted WBIX Jacksonville Beach, Fla.- Granted Co. and Commercial Radio Institute Inc. to petitions by broadcast bureau to extend assignment of license from Andrew B. Let- extend time to April 22 to file reply to time to May 10 to file responsive pleadings

BROADCASTING, May 2, 1968 75 to preside at hearings in proceeding on applications of City Index Corp. and Tele/ Mac of Jackson for new TV's to operate on channel 16 in Jackson, Miss.; scheduled SUMMARY OF COMMERCIAL BROADCASTING prehearing conference for May 18 and hearing for June 13. Action April 19. Compiled by BROADCASTING, April 28 Denied petition by Buckeye Cablevision Inc. to continue hearing from April 28 TOTAL APPLICATIONS to May 31, and for certification to commis- ON AIR NOT ON AIR sion question of continuance, in proceeding Lic. CP's CP's for new stations on order to Buckeye to show cause why 74 380 it should not be ordered to cease and AM 4,044 23 desist from further operation of CATV FM 1,449 50 207 221 system in Toledo Ohio, in violation of TV-UHF 471 22 20 233' Sect. 74.1107 of rules. Action April 19. TV-UHF 90 29 77 By Hearing Examiner Basil P. Cooper In proceeding on AM applications of AUTHORIZED TELEVISION STATIONS Sawnee Broadcasting Co.. Cumming. and Hall County Broadcasting Co., Gainesville, Compiled by BROADCASTING, April 28 Ga., pursuant to agreement reached at conclusion of evidentiary hearing on April VHF UHF Total 11, received in evidence WSNE exhibit No. 5 and closed record; and directed that Commercial 515' 194 709 proposed findings be filed by May 20, and Noncommercial 69 67 136 replies by June 3. Action April 26. In proceeding on applications of Ultra - vision Broadcasting Co. and WEBR Inc. for COMMERCIAL STATION BOXSCORE new TV's to operate on channel 29 in Buffalo, N. Y., granted petition by Ultravi- Compiled by FCC, March 31, 1966 sion for leave to amend its financial showing by adding letter wherein Robert J. AM FM TV Stransky agrees to loan applicant up to $100,000 should it receive permit to con- Licensed (all on air) 4,041 1,437 561 struct proposed station. Action April 21. 19 42 49 In proceeding on applications of Theo- CP's on air (new stations) dore Granik, All American Television Fea- CP's not on air (new stations) 78 209 99 tures Inc., T.C.A. Broadcasting Inc. and Total authorized stations 4,138 1,688 Colonial Television Corp. for new TV's to Applications for new stations (not In hearing) 294 176 164 operate on channel 50 in Washington, grant- 39 65 ed petition by Colonial for leave to dismiss Applications for new stations (in hearing) 67 its application, but dismissed application Total applications for new stations 361 215 229 with prejudice. Action April 19. Applications for major changes (not in hearing) 202 52 39 By Hearing Examiner Thomas H. Donahue Applications for major changes (in hearing) 37 1 6 45 Granted motion by Television San Total applications for major changes 239 53 Francisco to correct in various respects Licenses deleted 2 1 transcript in proceeding on its application CP's deleted 1 1 2 and that of Jail Broadcasting Co. for new TV's to operate on channel 26 in San Fran - and VHF applications not available. ciscö. Action April 19. 'Breakdown on UHF Granted petition by Northern Indiana 'Includes three noncommercial stations operating on commercial channels. Broadcasters Inc. to extend time to April 27 to file oppositions to petitions by South Bend Tribune for enlargement of inter- vention and by Michiana Telecasting Corp. to intervene in proceeding on Northern's application for new AM in Mishawaka, Ind. Action April 18. to applicants' petitions to enlarge issues. dard broadcast applications listed in at- By Hearing Examiner M-illard F. French Member Nelson abstained from voting. tached appendix will be considered as In proceeding on applications of State Action April 27. ready and available for processing. Pursu- Gazette Broadcasting Co. and McQueen & ant to section 1.227(b) (1) and section Co. Inc. for new FM's in Dyersburg, Tenn., Review board scheduled oral argument rules, applica- for May 25 in proceeding on application 1.591(b) of commission's granted motion by McQueen for leave to of The Prattville Broadcasting Co. for new tion, in order to be considered with any amend its application to correct percentage application appearing on attached list or figures shown at section IV, paragraph 4 (b) AM station in Prattville, Ala. Action April on file by close 21. with any other application of its application and supply map of its of business on May 31, 1966 which involves proposed 3.16 my /m contour. Action April conflict necessitating a hearing with ap- 19. Routine roundup plication on this list, must be substanti- Formalized by order agreements and ally complete and tendered for filing at ON MOTION rulings made at prehearing conference of ACTION offices of commission in Washington, D. C., April 14 in proceeding on applications of By order in Rochester, N. Y., TV channel by whichever date is earlier: (a) close of State Gazette Broadcasting Co. and Mc- 13 proceeding, commission (1) set aside its business on May 31, 1966 or (b) earlier ef- Queen and Co. for new FM's in Dyersburg, memorandum opinion and order of May 13, fective cut-off date which listed application Tenn., scheduled certain procedural dates 1965 reopening record and remanding pro- or by any other conflicting application may and continued hearing from May 11 to June ceeding to hearing examiner, and dismissed have by virtue of conflicts necessitating 13. Action April 15. as moot requests for stay or reconsideration hearing with applications appearing on of that action; (2) affirmed nunc pro tune previous lists. By Hearing Examiner Charles J. Frederick Nov. 3 and 4, 1965 actions of examiner The attention of any party in interest de- In matter of ITT World Communications granting corrective amendments to appli- siring to file pleadings concerning any pend- Inc. proposed revisions of its tariff estab- cations of Star Television Inc. and Genesee ing standard broadcast application pursuant lishing rates and regulations for TIME - Valley Television Inc.; (3) dismissed as to Sect 309(d) (1) of Communications Act TRAN service, granted its petition to ex- moot petitions by Community Broadcasting of 1934. as amended, is directed to Sect tend time from April 18 to May 9 to file Inc., Flower City Television Corp., Heritage 1.580(1) of commission's rules for provisions supplemental direct testimony, and contin- Radio and Television Broadcasting Co., governing time of filing and other require- ued hearing from April 26 to May 17. Action Main Broadcast Inc., The Federal Broad- ments relating to such pleadings. April 26. casting System Inc. and Citizens Television By the Office of Opinions and Review By Hearing Examiner Corp. to amend their applications with re- Walther W. Guenther spect to programing proposals; and (4) Granted request by Spanish Interna- directed examiner to certify to commission tional Broadcasting Co. to extend time to In Rochester, N. Y., TV channel 13 petition by Rochester Telecasters Inc. to May 6 to file reply to oppositions to its proceeding in Does 14394 et al., certified to accept its amendment for fulltime opera- petition for reconsideration in proceeding commission, petition by Rochester Telecas- tion and all related pleadings in this pro- on application of International Panorama ters Inc. to accept its amendment for full ceeding. Commissioners Cox and Wads- TV Inc. for new TV to operate on channel time operation and all related pleadings, worth not participating. Action April 20. 40 in Fontana, Calif. Action April 19. together with record of proceeding. Action April 22. By order, commission granted in part re- By Chief Hearing Examiner Granted request by Hi- Desert Broadcast- quest by Melody Music Inc. for reconsidera- James D. Cunningham ing Corp., Twenty -Nine Palms, Calif., and tion of April 13 action denying extension Granted petition by McLendon Pacific scheduled further hearing conference for of time within which to file application Corp. to extend time from April 25 to May April 22 in proceeding on its AM applica- for assignment of license of station WGMA 9 to file reply findings and conclusions in tion and that of Emerald Broadcasting Hollywood, Fla., pursuant to terms Of com- matter of forfeiture liability for its KABL Corp., Eugene, Ore. Action April 21. mission's decision of March 9 in granting Oakland, Calif. Action April 22. On examiner's own motion, continued short-term renewal of license of WGMA Designated examiner Herbert Sharfman further prehearing conference from April for period of one year; extended time to preside at hearings in proceeding on 25 to May 26 in proceeding on applications until June 1 for filing of such application. AM applications of KWHK Broadcasting of Brown Broadcasting Co. Inc. and Dixie Commissioner Bartley dissented; Commis- Co. Inc., Hutchinson KAKE -TV and Radio Broadcasting Corp. for new AM's in Jack- sioner Cox not participating. Action April Inc., Wichita, both Kansas. and Columbia sonville and Aurora, N. C.. respectively. 20. Broadcasting System Inc., Philadelphia; Action April 20. Broadcast Bureau, notice is hereby scheduled prehearing conference for May In proceeding on applications of Emer- given, pursuant to Sect. 1.571(0) of com- 19 and hearing for June 15. Action April 19. (Continued on page 83) mission's rules, that on June 1, 1966 stan- Designated examiner Basil P. Cooper BROADCASTING, May 2, 1966 76 (FOR THE RECORD) CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.) SITUATIONS WANTED 25$ per word-$2.00 minimum HELP WANTED 30¢ per word -$2.00 minimum. DISPLAY ads $25.00 per inch-. STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN. CIES advertising require display space. (26 X rate-$22.50, 52 X rate- $20.00 Display only). 5" or over Billed R.O.B. sea. All other classifications, 35¢ per word -$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.00 charge each for handling (Forward remittance separately please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers -(cont'd) Announcers- (Cont'd) Help Wanted Management Announcer-1st phone, good progressive Unlimited opportunity. $650 start to right - medium midwest market. Non -frantic top adult airman who wants responsibility. Experienced RAB sales manager or ex- 40. Good salary, sports or sales available. Need first phone. Send tapes and resume to tremely successful promotional manager to Send resume & tape to Box D -318, BROAD- KOME, P.O. Box 7585, Tulsa, Oklahoma, train and direct sales force of five. Excellent CASTING. c/o C. P. Crossno, 918 -R.17 -8683. salary, over -rides, bonuses, expenses, club membership. Ideal climate. California sta- New Jersey independent seeks aggressive Immediate opening, morning man with 1st tion. Box D -131, BROADCASTING. young announcer for day shift 3rd phone. Middle of road -No engineering. phone required. Box D -333, BROADCAST- Send tape and resume to WAGM, Box 749, Mississippi top market needs proven man- ING. Presque Isle, Maine. ager. Sales emphasis. Box E -36, BROAD- CASTING. Ohio daytimer needs announcer with 3rd ticket. $80 for 40 hours. Box D -335, BROAD- Morning man needed at once . Send CASTING. tape and resume to WCEF, Parkersburg, Immediate opening for manager at north- West Virginia, P.O. Box 228. ern Ohio FM station. Must know local and small market operations. Excellent oppor- Announcer or announcer -copywriter for ex- tunity for ambitious, young man. Send com- cellent small market radio station. Good pay, Announcer: Minimum one year's experience. plete resume and salary requirements. Box working conditions. Will consider trained Immediate opening news or music. Send beginner. Send tape and resume. Box E -7, resume, picture, and taped commercials, E -61, BROADCASTING. BROADCASTING. news and deejay show with first letter. Bob Gribben, WDBQ, Debuque, Iowa. Station manager wanted for new AM sta- Immediate -1st tion. Need experienced man who is looking opening for announcer phone for build. Must be on Also announcer -salesman. Mid -Michigan Opening for morning man. capable of news, station to strong sales daytimer In good market. Tape and resume. sports and announcing. Permanent Position. or engineering. Salary open. Send resume E -10, BROADCASTING. to R. K. Smith, Tilton Publications, Inc Box Send tape and resume, WDDY Gloucester. Rochelle, Ill. Eastern Pennsylvania. Ideal living condi- Virginia. tions. Bright, happy- sounding morning man Only experienced top forty Jock with ability to deliver news with a mini- needed .Sales immediately for number 1 station ... After- mum of errors. Should be able to write noon shift. Rush tape and resume. Hugh Sales manager, California daytimer, excell- and rewrite news as well. 3rd endorsed re- Johnson, WDUZ Green Bay, Wisconsin. ing in sales, station promotions, community quired. Permanent staff position, periodic predisposed. Excellent salary, incentives, increases. Fringe benefits, growing. respect- Suburban Chicago, combo, 1st -class pre- bonuses. Box C -295, BROADCASTING. ed company. Send tape, resume and salary ferred but will consider 3rd class and fi- to Box E -11, BROADCAST- requirements . nancing arrangements for 1st -class in Chi- New England market of 150,000. Commer- ING. cago school. Permanent. Send tape and cially successful station offers excellent in- background details, WEAW Evanston, Illi- come to small market sales pro. Good base Wanted: Announcer with 3rd class for 1000 nois. of active accounts to get you started. Good watts MOR operation in eastern West Vir- draw against 15%. Full resume to Box D- ginia. Salary commensurate with ability. Immediate opening for announcer with third 194, BROADCASTING. Box E -12, BROADCASTING. class ticket with broadcast endorsement. Sports director for Michigan group -owned Phone WGOH Grayson, Ky. 606- 474 -5144. Salesman wanted: Top station-top market FM station, with potential opportunities in -rich growing area. New England FM TV. Includes college and high school play - Immediate opening for announcer -engineer, (stereo). Room to grow and move into by -play, and work in hunting- fishing -out- 5 kilowatt. Phone WGOH, 606- 474 -5144. management. Prefer a man with experience, door recreation field as well as team sports. ambition and willing to work. Salary plus Send resume. tape, photo to Box E -18, Announcer: First ticket chief: $550 start. commission. Send qualifications and resume BROADCASTING. Country WGVM Greenville, Mississippi. to Sales. WBMI -FM, Station A. Meriden, Conn. Announcer, experienced with 3rd ticket. Personality with creativity, bright, happy Join a successful, well established operation. pace, to anchor the on -air staff of the domi- Looking for a group organization that fills We are number one in our market in every nant station in a four -station mid- Minnesota all management and ownership positions survey. The pay is right. Pleasant working market. We're a local news and public at- from within? Growth necessitates two more conditions and security. East coast. Box E- fairs oriented Mutual affiliate with modified salesmen. Both will have good base to 49, BROADCASTING. pop policy. We want a pro who can woo build from. Send resume and picture to and win the housewife, a man we can de- Chuck Mefford, WITL, Lansing, Michigan. Immediate opening- experienced staff an- pend on for ideas, production, longevity nouncer for top eastern seaboard CBS out- and stability. Send tape and resume to Andy Regional salesman? Aggressive professional let. Night show and board work. Excellent Hilger, WJON St. Cloud. Applicants will be radio salesmen for WSBA, #1 station in working conditions. Good benefits. large thoroughly checked. Opening June 1st. Harrisburg- York- Lancaster Cover ac- company. Send tape, and resume to Box counts from Pittsburgh to Philadelphia, E -56, BROADCASTING. 1st ticketed, adult top 40 personality needed Baltimore and Washington. Salary plus com- Wanted -Complete staff for midwest, Negro immediately for all night show. Starting mission, exceptional "fringe" benefits. Write programed station. Manager, P.D., Newsmen salary $90 a week. Send tape, photo & reselling letter, including resume and recent anncrs. Good salaries. Be perfect, no record, sume to Gary Palant, WKAZ, P. O. Box photo, to: Jack Herr, WSBA, York. Pa. no drifters. Send resume, reference, salary 871, Charleston, W. Va. requirements with pix, tapes, etc. Box E -57, WTIM, Taylorsville, Illinois is In need of BROADCASTING. Immediate opening for combo -man capable experienced salesman. This vacancy is crea- of running tight board with first phone in ted due to station expansion and offers Top 40 dis with 1st phone. One of 5 most the nations 19th largest market. For inter- excellent opportunities for individual to powerful in state. Send tape, resume, photo view contact WKER (201) 839 -2400. move into already created top sales posi- airmail 1st letter. Box E -59, BROADCAST tion. Guarantee plus commissions. ING. Combination engineer- announcer wanted; emphasis engineering; good hours, salary Wanted -Sales manager. Good incentive pay First class ticket for metropolitan. Must be open. Radio Station WLTC, Gastonia, N. C. and working conditions. State qualifications experienced. bright. Cheerful. Box E -71 and experience. Radio station WTNS Co- BROADCASTING. Announcer for eastern Pennsylvania day - shocton, Ohio. Southwest. Experienced. Adult, authorita- timer. Prefer experienced, bright sound for tive voice. Excellent opportunity. Box E -72, music & news operation. Send tape & re- Announcers BROADCASTING. sume at once: General Manager, WMBT Shenandoah. Announcer -1st phone for all -nite show at Expanding, top -rated good pop music -news Maryland's high power AM -FM reaching station near NYC offers permanent posi- WQTE is now accepting applications for Baltimore & Washington, D. C. markets. tions starting salary to $150 week. UHF -TV summer replacement personnel. All appli- Middle of the road format, network affiliate, plans. Work in modern studios under dl- cants should have a 1st class FCC license excellent opportunity with progressive sta- rection veteran broadcasters. Must be sober, and be capable of announcing. Send resume tion. Salary open. Rush tape, resume, photo reliable, versatile, hard worker. Third en- and tape on first reply to Iry Laing, WQTE and salary requirements to Box D -150, dorsed ticket, top references, Car required. Whittier Hotel, 415 Burns Drive, Detroit. BROADCASTING. No floaters, boozers, prima donnas, rockers, Michigan 48214. top forty clowns of format screamers. Have A good midwestern announcer wanted by quality sound? Seek quality operation? Send Adding to staff. WRKH, Rockwood, Ten- high quality Missouri station. Salary up to tape, resume today. Tapes returned and all nessee needs all- around announcer. Salary $150.00 weekly. Send resume and tape to inquiries answered. Box E -76, BROADCAST- $70 to $90 week. Personal interview re- Box D -193, BROADCASTING. ING. quired.

BROADCASTING, May 2, 1966 77 Announcers-- (Cont'd) Technical- (Cont'd) Production -Programing, Others Leading station in southeast has opening Chief engineer for 50 kw full time remote for mature night man to take over "They're controlled directional. Full time mainten- Continued Playing Our Song." Some TV if qualified. ance with no announcing. Combined AM- WSAV Savannah, Georgia. TV operation with future FM. Contact E. Is creativity dead? 120,000 watt FM stereo M. Tink, Vice President of Engineering, facility wants truly outstanding man to WSER, Elkton, Md., needs announcer with Black Hawk Broadcasting Company, Water- take over as program director. Great voice, first phone license. Call Manager person to loo, Iowa. supurb ideas and top references required. person 301- 398 -3883. Work with fine equipment and congenial, stimulating surroundings. This is an ex- Two radio -television announcers wanted: Wanted -alive broadcast engineer capable citing permanent opportunity. Facility of chief responsibilities FM & AM in ideal owned by well -known Christian service or- Send resume, salary requirement and picture community and rec- with 1st letter. Personal interview required. -university, industry, ganization genuinely interested in creative reational facilities. Write: Box 62, Bloom- radio. Resume and samples of your work to All tapes will be returned. Joe Rada, WTAP, ington, Indiana. Parkersburg, W. Va. Mr. Butler, KGFM Seattle, Washington 98133. Announcer wanted: First phone announcer. Immediate opening for engineer, 5 kilowatt. Will consider beginner. Phone 606 -474 -5144. Copywriter-- experienced. Good situation for No engineering. writer who can produce strong copy. Top $70.00 weekly for 40 hours. 803 -563 -4371. salary, fringe benefits. Leading Michigan NEWS station. Send background information, photo, Technical and sample copy to WFDF Flint, Michigan. Minnesota: Exciting station. Good market SE Pa. AM seeks competent first class en- . needs play -by -play and news combina- Copywriter -experienced. Ability to create gineer. Clean, successful operation with tion ... send tape and resume. Box D -307, sales -producing copy for prestige Hartford - growth opportunity, liberal benefits, good BROADCASTING. market radio station. Salary open. WRCH. salary. Box D -159, BROADCASTING. Box 910, Hartford, Conn. Wisconsin, quality minded station is seek- Assistant news director for radio section of ing a qualified combo -engineer for estab- award -winning radio -TV news operation. California college student corporation seeks lished 1kw non-directional operation. Ar- Medium sized northeast market. Good voice public information age 24 -30. De- can be worked out for combo - and brisk delivery a must. Tape, resume, g p lus experiencentoictor, sports and general rangement news copy to Box E -54, BROADCASTING. assignment for newspaper or in radio -TV copy or combo -announcing, not to exceed required. Excellent salary, benefits, working 18 hours weekly for combo duties. Secure conditions. Send resume to Robert Spink, position and work directly with owner. Opportunity combination news, production Associated Cal Poly, San Luis Write Box D -280, BROADCASTING. and announcing. Send details: KFRO, Long- Students, view, Texas. Obispo. Opening expected soon for first phone in Ohio. Transmitter shift and some mainten- Immediate opening for experienced news- RADIO ance. Experience helpful. Box D -296, man to be assistant news director AM 5000 - BROADCASTING. watt daytime and nighttime news director Situations Wanted-Management for FM facility, plus doing two daily sport Up to $6500 for chief engineer /announcer. shows. Can earn some added income in General manager -now earning five figures Good at both. Iowa. Box D -329, BROAD- talent fees for football, etc. Must work six in southern medium -large market. Six years CASTING. days a week. Starting salary $110 -$125 per area's leading salesman. Half -million dollar week based on experience. Reading ability personal background. Previously program Southeastern AM has opportunity for relia- important. 3 -week vacation, generous hos- director and top announcer. Warm Climate. ble engineer with directional and mainten- pital and health plan plus paid life insurance. Box D -304, BROADCASTING. ance experience. Excellent working condi- Apply Harry M. Thayer, WGHQ, Kingston, tions. New equipment. No announcing re- New York. $500 -week is my price. The station I man- quired. If interested please send qualifications age will be No. 1 in six months. If your and salary requirements to Box E -15, News Director -To head -up a 2 -man news station is not billing $25,000 a month in one BROADCASTING. staff on a quality top 40 station. Must be year, I'll resign. Eight years top metro pro - experienced and able to pack 10 to 12 graming and selling. Box E -19, BROAD- Chief engineer to handle major market stories, with actualities, in a five -minute CASTING. studio and transmitter. Opportunity to grow newscast. Good opportunity for qualified Send man. $115 to plenty of room Successful manager will move to daytimer into chain supervisory opportunity. start with for in town with strong competitive age -group resume and photo to Box E -60, BROAD- advancement. Contact Program Director, swimming, or consider situation other than CASTING. WKFR Battle Creek. Michigan. management. Superior at announcing, talk programs, sales. Box E -23, BROADCAST- Immediate opening -chief engineer with ex- Immediate opening for a qualified News ING. perience, 5000 watt non -directional regional Director. Station is No. 1 rated in 3 station station, up-to-date equipment, fringe bene- market. Want man capable of gathering, Station being sold, manager available. Long fits. Call or Write WASA- AM -FM, Box 97, writing & delivering local news. Better than experience medium -small markets, all as- Havre De Grace, Maryland. 301 -030 -0800. average salary. Send complete resume, pects. Prefer present mid -Atlantic or upper photo & history to Jim McDonald, Manager, midwest. Box E -92, BROADCASTING. Northeastern Ohio AM -FM directional sta- WKNY, Kingston, New York. tion needs first class engineer-must be General manager /general sales manager strong on maintenance. Phone or write Due to expansion, Illinois daytimer seeking television 13 years- proven professional & Chief Engineer at WCUE Radio, Inc., Akron, news director to gather, write and air local executive ability. In depth experience all Ohio. news. Good starting salary with opportun- phases. Highest industry references -top 75 ity for advancement. Send tape and resume market experience. Box E -52, BROADCAST- WINZ, Miami, Florida has opening for 50kw to WTIM Taylorville, Illinois. ING. transmitter engineer. News director for established News depart- Station manager available. Prefer Indiana Broadcast Technicians - We have several ment at Wisconsin station. Gather, write consider elsewhere. Box E -85, BROADCAST- regular full time and temporary vacation and deliver. Full facilities to work with, ING. relief openings for experienced radio or including UPI audio. Excellent opportunity. television transmitter operators and studio Call manager, Code 715 832 -1629. See "management executive" ad in display engineers. Excellent pay and fringe benefits section. First class ticket required and some prior Fine new opportunity in New York City experience preferred. Send complete con- for newsman /announcer with ability to re- Sales fidential resume, including statement as to write and edit news. Full and part time whether or not you will consider temporary work. Must be resident of metropolitan Experienced salesman -announcer with 3rd. employment to J. P. O'Hagan, Personnel New York area and have strong, clear voice. Family man seeking opportunity with pro- Office, WLW & WLW -T, Avco Broadcasting gressive station, preferably midwest. Rush tape to Joe Riley, Suite 1H, 340 East upper Corporation, 140 West Ninth Street, Cin- 34th Box E -67, BROADCASTING. cinnati, Ohio 45202. An equal opportunity Street, New York. employer. Production -Programing, Others Situations Wanted -Announcers Wanted: 1st phone engineer ... knowledge Experienced young Negro di-announcer of AM & FM engineering from A to Z available immediately. Box D -120, BROAD- and studio maintenance. Call or write . . Production manager excelling in both live CASTING. WMOP Ocala. Florida . . . 622 -4118 . and produced (selling copy), station pro- Vernon Arnette. mos contests, merchandising, public relations. California radio community orient- Professional announcers and advertising ed. Box D -130, BROADCASTING. agency copy writers will write and produce The chief engineer at WRAP, Norfolk, Vir- your spots and other station material, ginia, is retiring under a company retire- promos and intros. Inexpensive sample ment plan in July 1966. Require experienced, Wanted: Fast producing revenue promo- tape available. Box D -124. BROADCAST- capable engineer as replacement. Write or tions, will look at all, but only consider ING. call G. R. Chambers, Director of Engineer- clean and worthy ones. Box D -132. BROAD ing, Rollins, Inc., Wilmington, Delaware, CASTING. Bright, creative. contemporary air personal- 302 -OL8 -7127. ity and program -production specialist with Full -responsibility PD- operations manager intelligence, integrity and good track record. Chief engineer, excellent opportunity to for progressive, successful superbly- equipped Over 8 years experience-including group work and grow with mid -Michigans out- station, north central metro market. Adult background. Major market -east preferred. standing good music station. AM -730 kc, programing. Must be good at detall, pro- Box D -210, BROADCASTING. FM stereo too. Finest equipment in area, fessional airwork, know music, commercial needs fine chief. Excellent salary, write production. Family man with college de- Top jock wants top pop operation. Avail- today. WVIC Radio, East Lansing, Michi- gree or equivalent. Salary $8,000. Box E -21, ability: Immediate. Box D -254, BROAD- gan. BROADCASTING. CASTING.

79 BROADCASTING, May 2, 1966 Announcers- (cont'd) Announcers- (cont'd) Production-Programing, Others Will graduate -top ranking radio /television Announcing dj; swinging dj; Gospel dj; continued school and be available May 22. Will send Family man with experience in broadcast- tape, picture and resume on request. Box ing wants to settle, news -casting, not a DJ- announcer . plus experience in pro- E -1, BROADCASTING. floater. The holder of a 3rd class license. duction & copywriting - young - married- Box E -75, BROADCASTING. 1st phone- military complete-available im- Roy Star available for employment/Top 40. prefer southwest. RSVP Box E -2, BROADCASTING ... son - Negro. First phone announcer. 5 years ex- Box É BROADCASTING. ufagun. perience. Married. Available now. Box E -77 7e BROADCASTING. Kentucky -Ohio . , . 12 years announcer, pro- Top 40 dj. Bright sound. Third endorsed. gram director, copywriter salesman, man- Experienced. Box B-3, BROADCASTING. DJ, Newsman, fast pace, tight board, bass ager, first phone. Worth five- figures? Drew voice. Family man. Available July 1 or Au- 904- 229 -3511. Country western di, veteran. Young. Experi- gust L Box E -78, BROADCASTING. enced. Smooth delivery. Box E -4, BROAD- CASTING. Negro dj, needs 1st break, 3rd class en- TELEVISION dorsed, ready to travel. Strong voice. Box Girl top 40 deejay, News rewriting tops. E -79, BROADCASTING. Help Wanted Experienced. Box E -5, BROADCASTING. Negro di- announcer. Recent graduate seek- Zap! Pow! Holy radio! Announcer /pd. Fam- ing first position, available immediately. 3rd Management ily, eight years in formula and good music, class F.C.C. Permit. Box E -81, BROADCAST- including major market. References. Box ING. E -8, BROADCASTING. General Managing -California VHF -TV sta- Combo -jock- Strong news, experienced. Big tion, medium size market. Applicant should Authoritative newscaster beeper phone & sound. Dedicated. Tight clean board. Vet. have solid TV background, heavy on local interview experience. Married - Wants to 3rd endorsed. Willing to work. Any level sales. Salary plus incentive plan. Replies settle. Box E -14, BROADCASTING. now! Box E -82, BROADCASTING. confidential. Box E -27, BROADCASTING. Are DJ- announcer, newscaster, tight board, any 1st phone -annuocer- newsman, 7 years -ex- you looking for a growth opportunity? Major company needs a CATV pro to take format, aggressive, versatile. Box E -16, vet. Box E -86, BROAD- over rapid BROADCASTING. pASTINGmarIied,. expansion situation. Sales, promotion, management experience necessary; Female announcer, 3rd phone, di, music Experienced combo -announcer & news- systems layout, construction and microwave librarian, 15 years experience in Military caster. 3rd ticket. Graduate N.Y. Announcing Hospital Bedside Networks, Public Informa- School. Family man with energy & ability opportunity; gooddfutufuture. Write BoxBoxy E -47 tion Offices, as traffic manager, Armed to work with professional staff. Any locale. BROADCASTING. Forces Network, wrote continuity for own Benjamin S. Burns, 149 N. Portland Ave., pop show, Can cover all phases of radio with Apt. 9G, Brooklyn, N.Y. 11205, (212) 756- Announcers the exception of repair. A work horse with 7180. a world of experience and a love of radio, not a corny, chattery type. Favors C/W College student, 3rd phone, 2 years experi- Where are the good, experienced radio an- music, old pops, dinner music. Prefers Ari- ence seeking summer employment. Art Live - nouncers seeking to move into TV? We sey, 10 Starhaven Avenue, Middletown, have the perfect opportunity. Send complete zona or New Mexico area. Available on 1 N.Y. details, August 1966. Box E -17. BROADCASTING. audio or video tape, and salary ex- Announcer - time salesman. Experienced, pected to Box D -172, BROADCASTING. Sports director in small- medium market good voice, first class license. Jack Logan. seeking advancement in sports in larger 601 Cleveland Avenue, Ashland, Ohio. Phone Immediate opening for news announcer in market in radio, TV, or both. Strong play - 324 -8262. growing market. Write George Gonyar, by -play. College graduate, married, veter- WABI -TV, Bangor, Maine. an, 5 years commercial experience. Box Because of reorganization, WFTW has an an E -22, BROADCASTING. nouncer available immediately. We can provide the finest character reference and Technical Beginner, progressive top 40's, production recommend him as a reliable, steady and oriented di, programing and music director- willing employee. He has an interest in pro- immediate requirement for experiencd chief ship knowledge, endorsed third, draft ex- duction and a fine working knowledge of engineer -northeast network VHF, small empt. Box E -26. BROADCASTING. music and artists. He is recommended as market TV station. Good salary many an asset to any station's staff. He would pre- benefits. Box A -310, BROADCASTING. fer central west coast of Florida, Two man show . not camp . . . but but will champ. Well read. Informed. Locally inter- consider all. For complete information write Experienced television technician for large nationally. Humorous, tactful, enlightening. or call John Curry, Box 763, Haines City, northeast metropolitan station. Excellent Market winners. Sellers too. Contemporary Florida, Phone area code 813 -HA 2 -1088. salary. Box B -99, BROADCASTING. or MOR Interviews, contests, play -by- Need summer replacement? play. College education. Two years ex- 3rd phone-ex- Expanding south Florida VHF has opening perience. Third phone. Both perienced - will travel - send for tape for draft exempt. Chesser, Macalester College-St. Paul, Minn.- experienced studio maintenance engi- June 1st. Box E -29, BROADCASTING. 55101. neer. VTR experience required. Some color preferred. Presently have film color, plan- Middle -road announcer, excellent knowledge 1st phone. 8 years top 40 or C &W, Hall ning to expand to all colors. Box D music, 6 years experience, currently em- Ball, 502- 442 -1678 before 5 PM, BROADCASTING. ployed, college graduate, veteran. Tight board but non -screamer. Third endorsed. Announcer- newscaster. Limited experience. First Min. $110. class operator for TV studio/trans- Box E -31, BROADCASTING. Completed military service. Washington mitter maintenance. Box E -24, BROAD- metropolitan area. Marshall L. Settell, CASTING. Negro announcer/newscaster /dj. Recent EMerson 2 -1844, graduate N.Y.S.A.S. 3rd phone. Prefer news_ Chief engineer for AM/FM/TV station in the casting, trained in all phases of broadcast- Technical east. Box E -25, BROADCASTING. ing. Will relocate. Box E -35, BROADCAST ING. Chief engineer- experienced -AM/FM -con- Studio engineer -Permanent position top struction - maintenance directionals scale. Require good maintenance back- Six months experience, some college, third proofs-all powers. Box E -13,- BROADCAST-- ground. Contact Chief Engineer WJRT-TV, phone, ambitious. Box E -39, BROADCAST- ING. Flint, Michigan. 313- 239 -6611 (Collect). ING. 5 years experience in radio and TV. Desire Broadcast technicians - We have several maintenance in TV or chief regular full time and temporary vacation First phone announcer wants position with engineer of relief openings top 40 station in Ohio. Presently employed radio or small TV station. South or midwest for experienced radio or preferred. Box E -84, BROADCASTING. television transmitter operators and studio in Ohio station. Available immediately. Box engineers. Excellent pay and fringe bene- E -41, BROADCASTING. fits. First class ticket required and some News prior experience preferred. Send complete Mature, versatile announcer 12 years ex confidential resume, including statement as perience AM- FM -TV. Box E -45, BROAD- Florida stations: Experienced newsman, now to whether or not you will consider tem- CASTING. in midwest, wants to trade northern cold porary employment to J. P. O'Haggan, Per- for southern comfort. Box E-28, BROAD- sonnel Office, WLW & WLW-T, Avco DJ, sales, production, 1', years experience. CASTING. Broadcasting Corporation, 140 West Ninth Weakest point cold news. Also interested in Street, Cincinnati, Ohio 45202. An equal TV. Experienced in cinematography. Box Newsman, college graduate, thoroughly ex- opportunity employer. E -46, BROADCASTING. perienced all phases. Radio news, Box E -80, BROADCASTING. Immediate openings for television techni- Announcer, pro, mature, stable, family, col cians experienced in all phases of studio lege, excellent salary. Box E -55, BROAD- operations. Color experience helpful. First CASTING. Production -Programing, Others class radio telephone license required. Send resume to: R. L. Renaud, Chief Engineer, WWJ -TV, Detroit, Young, sportscaster. Football, basketball, Program director for any modern format in Michigan 48226. and baseball. Live or recreation. College Mid -west. College grad with experience- Immediate: Need chief engineer for UHF graduate, draft exempt. Tape, references first phone - young - ambitious. Box E -37, operation. Must have knowledge of GE available. Box E -69, BROADCASTING. BROADCASTING. transmitter and VTR operation and maintenance. Send complete resume and salary Experienced announcer versatile good Sports director -football -basketball play-by- expected to 2803 Divisadero Street, Fresno, voice, bright sound, family man. Will relo- play, medium- major market, $175. Box California, or call station manager, 209 -268- cate. Box E -74, BROADCASTING. E -70, BROADCASTING. 9784. Inquiries kept confidential.

BROADCASTING, May 2, 1966 79 HELP WANTED Production -Programing, Others FOR SALE -Equipment Tecbnical-(Cont'd) Continued continued writer with ability to turn For sale, RCA type TTU lB UHF television Television technician for new communica- Need continuity expand- out quality copy for local clients, with transmitter. Immediate delivery "as is" tion center on campus of dynamic- knowledge and ability to Presently to Channel 20. 8 ing mid -western university of 11,000 enroll- some production basis. tuned Experience work hard and fast. Send complete resume weeks delivery if tuned to your channel ment. Complete benefit program. to Curran Wade, Production Manager, WTVO and reconditioned. Box M -98, BROADCAST- in closed -circuit and broadcast engineering. Rockford, Illinois. Phone 815 -963 -5413. IO TV. Person competent in VTR. ING. FM and Maximum First class FCC license required. TELEVISION Attention C.P. owners. Complete broadcast- age 55. Contact William R. Freed, Personnel in trailer. All you need is your Room 8, Administration Building, ing station Officer, Indiana. Wanted tower and transmitter. Also ideal as a Ball State University, Muncie, Situations second studio. Box D -337, BROADCAST- Management ING. NEWS Gates M -6144 dual limiter amplifier $450.00. Powerhouse sales manager, television; Ready Gates M -5735 model ST -101 spot tape with UHF needs mature newsman to manage property. Complete resume. Box Midwestern E -30. 90 second tape $500.00. Gates M -5136 "Bia- with ability to write, present, and shoot and BROADCASTING. mote" 2 channel remote amplifier $100.00. Send audio tape, resume, re edit newsfilm. with Gray viscous damped arms (less cartridges) cent photo and salary requirements Sales 2 each 25.00 each. WNCG . . . P.O. Box first letter. This is a good opportunity with 5758, North Charleston, S. C. an expanding, news -oriented station. Box Sales manager 7% years in TV /radio, wants E -20, BROADCASTING. advancement, proven record, prefers lo- cating in top 100 market, resume available. Ampex 351 -2U and PRIO -2. Both mint. Box D -302, BROADCASTING. George Chapekis, 393 Emerson, Denver, We are looking for a TV newscaster for the Colorado. #1 news operation in one of the nation's Announcers top markets. He must be an experienced Nems -Clarke field meter type 120E excel- newsman with a distinctive delivery style lent condition, Andrew phase monitor type and dynamic personality. He must be young Deep voiced, good FM announcer in one 40C good condition, two lengths 500 and in appearance with age 30 -45 preferred. It of top 3 markets desires announce booth 200 feet Phelps Dodge % inch non- contami- is most important that he be an aggressive work 50 to 75 miles of Chicago. In no hurry. nating "Foamfiex" fifth ohm dollar per foot, on- the -street hard news reporter who writes Box E -65, BROADCASTING. Gates RI' Diode M -6112 new, continuous and delivers much of his own material. We length 440 feet RG 11A/U coax, tower 160 are an equal opportunity employer. Send Technical foot Stainless type G -17, Two tower RCA a complete resume, which will be held in phasor designed for 1530kc, Shop -Craft strictest confidence, to Box E -32, BROAD- Maintenance engineer major TV chain in- power saw model 9710, Prest -O -Lite welding CASTING. terested any position -TV, ETV, CATV torch -hose -regulator. Inquire Radio Station radio, with predominately daytime hours. WERX, P.O. Box 9082, Wyoming, Michigan. Box E -33, BROADCASTING. TV newsman wanted to supplement our 3 expanding department. College, air Whatever your equipment needs Check man Experienced maintenance engineer in TV, Equipment ... reporting, writing, 16mm film experience AM & FM seeks supervisory position. Mini- first with Broadcast and Supply (sound & silent), sports broadcasting experi- mum $180.00. Box E -34, BROADCASTING. Co., Box 3141, Bristol, Tennessee. ence desirable. 'Top salary and excellent working conditions. We work hard, but we Turntables -RCA -70 -D, can ship immediate- play hard. Excellent hunting and fishing News ly. Best offer, FOB, Wash. D.C. 202 -543 -0111. area. Send VTR or SOF, resume, letter of reference to Jim Burris. News Director, Network news producer wants station KULR -TV, P. O. Box 2512, Billings. Mon- news/special events management northeast. Commercial Crystal and new or replace- Box D -315, BROADCASTING. ment crystals for RCA, Gates, W. E. Bliley tana. and J -K holders; regrinding, repair etc. BC- Newscaster available. Program director of 604 crystals; also service on AM monitors Wanted- Newsman to organize and run top rated midwest TV station seeks on air and H -P 355 BFM Monitors. Nationwide un- news department. Must be able to handle news. Good video. Authoritative in every solicited testimonials praise our products 16mm film and still photography. Air work respect. This appears for well qualified per- and fast service, Eidson Electric Company, is not necessary but desirable. Send photo sonal reasons. Current mgr. knows of this Box 96, Temple, Texas. and complete resume to Clark W. Davis, decision and will furnish top references. Operations Manager, WHTN-TV, 625 Fourth Box E -38, BROADCASTING. Auricon PRO -600 camera ,all accessories. Avenue, Huntington, W. Va. 25701. Make offer. For info, contact R. Ward, Jr., Assistant news director in top 10 market 151 Carroll, Shreveport, La. 71105. wants to move up to news director. Masters Production -Programing, Others degree in journalism. Wide experience in all phases of radio and television journalism. Gates remote control RDC -10C system with A newsman's newsman with administrative modulation and frequency extension meters Traffic Managers: Immediate opening for ability. Box E -43, BROADCASTING. -excellent condition -best offer over $600: a top notch television traffic manager with 00 -WENZ, 111 N. 4th St., Richmond, Va. at least three years of traffic experience, Newswriter, 26, seeks air work. Major mar- including one or more years as traffic su- ket TV and UPI, almost two years each. MISCELLANEOUS pervisor. Starting salary at least $150, with College, military. Box E -51, BROADCAST- excellent fringe benefits, including inter- ING. view and moving expenses. Send confiden- 30,000 Professional Comedy Lines! Topical tial detailed resume of experience and Broadcast journalist, administrator; em- laugh service featuring deejay comment salary history to Box D -306 BROADCAST- ployed major northeast television seven introductions. Free catalog. Orben Comedy ING. Equal opportunity employer. Our em- years, desires news management, no news- Books. Atlantic Beach. N. Y. ployees know of this ad. casting. Responsible, family. Box E -68, BROADCASTING. Instant gags for deejaysl Hundreds of One Liners on Weather, Traffic, Radio, Music Medium market, network midwest. Require etc. $5.00 -Write for free "Broadcast Com- take charge man with strong background WANTED TO BUY edy" catalog. Show -Biz Comedy Service, commercial production and news. Please 1735 E. 26th Street, Brooklyn, N.Y. 11229. send resume of broadcast training and salary Manager, Box E -6, Equipment requirements to General DEEJAYS! 4,000 classified gag -lines, $4,001 BROADCASTING. Comedy catalogue free. Ed Orrin, 8034 We need used 250, 500, 1 kw & 10 kw AM Gentry, No. Hollywood, Calif. 91605, Bookkeeper with extensive broadcast back- transmitters, no junk. Broadcast Elec- ground needed immediately for television tronics Corp.. 1314 Iturbide St., Laredo. Deejay's! Tired of "puns," "da tions," station in major eastern market. Top salary, Texas 78040. vintage 1930 material? FORMAT COMEDY, Send complete background information to Available weekly, $10.00 month, Send for Box E -63, BROADCASTING. Wanted: Complete TV studio equipment, in- free sample. Box D -284, BROADCASTING. cluding camera chain, console, projectors Experienced producer- director for ITV -ETV sync generator and associated equipment. Old rock 'n' roll records wanted from 1953 in new TV building. Send credentials to: Also frequency modulation monitor, chan- to 1963. Send list and price expected. Box Dr. Duane Tucker, General manager, nel 13, and 400 ft. of 1%" Relax jacketed E -62, BROADCASTING. WBGU -TV. Bowling Green, Ohio. Bowling coaxial. Box E -66, BROADCASTING. Green State University is an equal oppor- Your resume - Make it sell you! Instruc_ tunity employer and as such will give con- FOR SALE tions, samples: $2. Executive, Box 234BR, sideration for employment without regard to Belleville, N. J. 07109. race, color, creed, religion, or national origin. Equipment INSTRUCTIONS Needed: Imaginative Director, Announcer; Television radio transmitters, monitors, has to be able to direct commercials, and tubes. microwave, cameras, audio. Electro- FCC license and A.S.E.E. degree programs, news, sports & weather programs. Must fnd. 440 Columbus Ave. N.Y.C. by home study and resident instruction. have pleasant delivery for on- camera an- Resident FCC courses available in Washing- nouncing, be willing to work and turn out Co -axial cable -Hellax, Styroflex, Spirollne, ton, D. C.; Seattle, Wash., and Hollywood,l quality as well as quantity results. Send etc. Also rigid and RG types in stock. New Calif. Home study conducted from Holly- complete resume and VTR to Curran Wade, material. Write for list. Sierra- Western Elec- wood. Write for free catalog. Dept. 5 -K, Production Manager, WTVO Rockford, Illi- tric Co.. Willow and 24th Streets, Oakland. Grantham Schools. 1505 N. Western Ave., nois. Phone 815 -963 -5413. Calif. Phone 415 -832 -3527. Hollywood, Calif. 90027.

80 BROADCASTING, May 2, 1966 INSTRUCTIONS- (Contad) RADIO Announcers tse prepared. First class FCC license in Help Wanted six weeks Top quality theory and labora- MORNING MAN training. Elkins Radio License School we now paying our morning man tory o :rS: °r° :°: °ati°: .4?LVL°.°:R°.°r: . of Atlanta, 1139 Spring St., N.W., Atlanta, $10,000 a year, and he is about to leave Georgia. ti EXPANDING -TALENT NEEDED us for a larger market. It you think you Expanding Group seeking talented, n qualify for this position in a Number i One Top 40 operation, send tape and The nationally known 6 weeks Elkins train- personnel, looking for op- ing tor an FCC First Class License. Out - quality . resume to standing theory and laboratory instructions. ti portunity with quality organization? ¡ Box D -305, Broadcasting. Elkins Radio License School of New Orleans, Announcers -Good voice /able to sell a 833 Saint Charles. New Orleans, Louisiana. commercials /and with ability to Pro- n gram good music. NEWSMAN- Gather 'a ra`°°w.°e edv.:9 titi$: ti°:.°: reee. FCC first phone license In six weeks. on beat news, write and air same. s Radio Announcer: instruction in theory and Production assistant -Write, produce !a Guaranteed and cut spots both on AM and FM. .... When we ran our last ad, we received many ' laboratory methods by master teachers, tapes. Mot of the tapes were loaded with G.I. approved. Request tree brochure. Copywriter- Creative addition to staff. 'a Audition Tapes, resumes and over producedd commercials. Alsoso most o f the Elkins Radio License School, 2603 Inwood full . tapes were loaded with voice characters amongst Road, Dallas, Texas. particulars in first letter to: ' which "Granny" predominated. We would very Bill Humphries, Operations Director :a much appreciate a tape of your voice doing part s Elkins Radio License School of Chicago - of your show where we may hear You as you nob e Six weeks quality instruction in laboratory WEOL & WBEA malty would talk on the air. We hope you g leading to the FCC 408 E.S.T. Building will have a warm friendly voice with that cer- a methods and theory I, Lain to that seems to appeal to Top 14 East Jackson St., "lift" It First Class License. ti Elyria, Ohio 44035 s40 listeners. We hope that you can do time, a 4, Illinois. Chicago Personal interview ultimately required. a temperature, weather, brief newscasts, etc., in a claimant, clear concise manner. We would like s Learn Radio -TV announcing, programing. S Y.Yrr ti'eseW:n :WNWrrrn'.ti .% a4 to hear what YOU sound like not sound effects con- r "Granny" characters or things like that. production, newscasting, sportscasting, as' sole operation disc -jockeying, and all - we here from you? phases of broadcasting on the nation's only OPPORTUNITIES John E. Barrett, Mgr. ' Radio commercial station, fully operated for Due to building a new AM station and expand- WITH ' training purposes by a private school - ing. organixatlon Of experienced but aggroaive 7 E. Lexington Street KEIR-FM. Highly qualified professional young people, needs more eager, capable persons as Baltimore, Maryland. ¡ teachers. Country s finest practice studios. to fill vital positions, and grow for the oppor- Dallas. tunities that lie ahead. Needed: Morning man, Elkins Institute, 2603 Inwood Road. newsman-salesman, Texas 75235. regional salesman. Contact Frank B. Estes. WKXL, Concord, N. II. PERSONALITY The masters. Elkins Radio License School Send resume. rape and picture. of Minneapolis offers tke unmatched suc- Top five markets 50KW Iras immediate cess of the Famous Elkins Laboratory and quality Theory Classes in preparation for the First radio Ilim Tempo should be without Elkins Radio License Management shouting. Warm, built in smile voice. Class FCC license. The charmer type. Alert sounding per- School, 4119 East Lake Street. Minneapolis. ,.,..,,,,,,,,.,,,,,..,,,,,,, ., ...... ,,,,,,. ,,,,,,,,,,,,,,,,,,,,,,,, sonality who e board, have a Minnesota. knowledge of quality music and have command of his show at all times. He Since 1946. Original course for FCC first ARE YOU MANAGEMENT CALIBER? phone operator license in six weeks. Over st be able to take directions and fol- 200 low station programing policies. If you 420 hours instruction and"oVer hours One of the largest broadcast groups needs are this man, end tape (no news). photo guided discussion at school. Reservations an aggressive young man, who can prove and complete resunte immediately to: required. Enrolling now for classes starting through his sales ability that he's ready to June 15, August 17, October 19. For infor- manage. He'll work for the group's flagship Box E -40, Broadcasting. mation. references and reservation, write FM station under the eye of top manage- William B. Ogden Radio Operational Engi- ment. This job could lead rapidly to a neering School 1150 West Olive Ave., Bur - management position with an FM, AM or bank, California. TV station. Comfortable salary plus per- $10,000 centage. Send resume to: To start for a top-natch professional announeer America's pioneer. 1st in announcing since for one of the Nation's most progressive group- 1934. National Academy of Broadcasting, Box E -9, Broadcasting. erhip operations. Semipersenality, middle 814 E St. NW. Washington 1, D. C. road format in a major midwest market. Voice quality and enthusiastic delivery a must. Also "It's RBI and Here's Why I" First phone expanding news department and need top calibre newsman. Rush tape, resume and picture license in (5) weeks -and we guarantee it. Sales to: Tuition only $295. Rooms $6-$12 per week. Box E -53, Broadcasting. Classes begin every 5 weeks in beautiful Sarasota by the sea, on May 23- June 27- P T Aug. 1 -Sept. 5. Call or write Radio Engi- neering Institute, 1336 Main St., Sarasota, WANTED WANTED- EXPERIENCED Fla. D.J. WHO CAN ALSO COVER Announcing, programing, first phone, all SALES REPRESENTATIVE NEWS & DO TALK SHOW. phases electronics. Thorough, intensive NATIONAL SPORTS RADIO NETWORK practical training. Methods and resulta SEND TAPE & RESUME TO proved many times. Free placement serv- Box E-64, Broadcasting. W- A -R -E- RADIO ice. Allied Technical Schools, 207 Madi- son. Memphis, Tennessee. WARE, MASSACHUSETTS L Train now in N.Y.C. for FCC first phone NEWS license. Proven methods, proven results. day and evening classes. Placement asstwt- LIFETIME OPPORTUNITY ance. Announcer Training Studios, 25 W 43rd, N. Y. OX 5 -9245. RADIO NEWSMAN Creative Radiosalesmen, if you are the F.C.C. First Phone -plus -250 hours theory top radio salesman in your area, no KFBK, SACRAMENTO & practical application. 6 weeks 8345. matter how small your area, we want to Rooms $10.00 a week, on campus. License 50,000 watt CBS affiliate. Immediate guaranteed. Orlando Technical College, 535 hear from you. N. Magnolia, 415, Orlando. Florida. opening for experienced newsman who WE WANT ONLY TOP Salesmen. Your can gather, write, edit and voice. F.C.C. First Phone in 6 weeks plus 300 hours sales history will be researched for ac- Permanent position, excellent employee theory and practical application. License curacy -Don't waste our time and yours. guaranteed. placement service. Flori- benefits. Personal interview at own ex- Free If you are a creative radio salesman in da Institute of Electronics. 3101 Main St.. pense necessary. Apply in person or Weirton, W. Va. a small market and want to move up to submit resume and audition fo: an unlimited opportunity, New England's only 10 week, First Phone PERSONNEL DEPARTMENT course. Classes offered eves, so if you can Write: Don Estey, Local Sales Man- McCLATCHY BROADCASTING commute to Boston, no need to quit your ager, KWIZ Radio, 105 East 5th 21st & Q job and relocate. Classes limited to 20 students! Starting dates: May 2. Sept. 6. Street, Santa Ana, California. Sacramento, California Write to: Northeast Broadcasting School, 883 Boylston Street, Boston, Mass. 02116. Air personnel: Stay on the job and study for 1st phone F.C.C. the sure way. 41,4 months. $200.00. Write now for full details. WANTED: ANNOUNCERS Ron Baille School of Broadcast Electronics, 170 Denny Way, Seattle, 98109. For free lance commercial work. Experience not important. All we care Tutoring first phone, Three to six weeks. about is quality. Will not interfere with present job. We need Male, Female, Outstanding results. Bob Johnson Radio : Ch.Id, Trick and Accent Voices. Send audition tape to: License Training, 1060 Duncan, Suite D, VOICES INCORPORATED, GPO Box 21, CHICOPEE, MASS. Manhattan Beach, Calif. 90266.

BROADCASTING, May 2, 1966 81 RADIO-Situations Wanted EMPLOYMENT SERVICE Management ala et rilA Management Executive~~ TV & RADIO EXECUTIVES, - 1 Imaginative and productive protes- sional with broad experience in Gen - ! ! j eral and Sales Management wants r AVAILABLE NOW! opportunity for long term growth. 1 Excellent record covering fifteen "MANY TOP 50 MARKET EXEC'S" years and all phases of station oper- I ation. Late 30's, family, degree, refer- MANAGERS -PROGRAM DIRECTORS ences, currently GENERAL Box D -316, BROADCASTING. CHIEF ENGINEERS -SALES MANAGERS CALL CONFIDENTIALLY: AREA CODE 312 -337 -7075 Sales NATIONWIDE RADIO -TV EMPLOYMENT AGENCY OUTSTANDING SALES EXECUTIVE 645 North Michigan Ave., Chicago, Ill. AVAILABLE New York City area Professional Broadcaster Phone area code 312 337 -7075 Sales oriented. Excellent Radio A TV creative gales record. ,weal, National, Regional. Multi- RON CURTIS, President Market A Management background. Immediate personal meeting requested. Travel with NYC Base no problem. Aleo welcome Advertising Agency contacts wise need oreatire Ts Computer Broadcast Buys. Pine references, family, under ANNOUNCERS -1st 40. Box E-42, Broadcasting, NEWSMEN- ENGINEERS DJ's -SALESMEN IHE AMPS AGENCY for TELEVISION -Help Wanted If you geed a job, we have one you! BY BROADCASTERS FOR BROADCASTERS C.B.I. PLACEMENTS We fill all lob classifications for men and Management 1615 California St., Denver, Colo. 80202 women in broadcasting and allied occupa- Phone 303 -292 -3730 tions- management, sales programing, engineering, traffic, secretarial, promotion, MANAGER publicity, on -air talent, etc. We have immediate job openings listed CATV Ave., New York, N.Y. 10022 with us by sta- SYSTEM 527 Madison tions, packagers, Ad agencies, clients, com- To establish new system in 5,000 mercial producers and others. Send us your home community. The position offers resume or, if close by, come in or phone us. an excellent future with an outstand- * THE AMPS AGENCY * ing company. Send resume, including All Media Placement Service' salary requirements to: 3974 Wilshire Blvd. Les Angeles, Calif. Box E -58. Broadcasting. BROADCAST PERSONNEL AGENCY Telephone DU 8 -3116 Sherlee Barish, Director TELEVISION -Help Wanted -Technical MISCELLANEOUS BROADCAST FIELD r ENGINEERS BRAIN FOR SALE NOTICE Weekly idea service for radio To All CATV Systems RCA stations. One subscriber per mar- An important questionnaire will be re- ket. Write today for free sample. ceived by you in the near future. Your for field engineers Career opportunities immediate attention will be beneficial maintenance of tape BROADCASTER'S EXCHANGE experienced in the to both you and the industry. All of studio equipment. 1015 Hartford Bldg. Dallas, Texas and camera color us will appreciate your cooperation. Positions are in the East, South and Girard Projection Service. Midwest I. . INSTRUCTIONS RCA offers outstanding benefits, including liberal vacation, 8 paid holidays, life LEARN MORE FOR SALE -Stations insurance, retirement plan. Plus free EARN MORE medical insurance for you and your Announcing & Production continued family. Radio & TV Write: D. K. Thorne, RCA Service Com- *** * * * ** *** *********** ** *** pany, Bldg. 201.1, Cherry Hill, Camden, DON MARTIN SCHOOL N. J. 08101. OF RADIO BC TV 1653 2 -3281 ¡ THE PERFECT BUY! Lt- An Equal Opportunity Employer MLF N. Cherokee HO Hollywood, Calif. 90028 * Single Market (city -40,000; county- 300,000) * RADIO CORPORATION OF AMERICA * Daytimer -in EAST WANTED TO BUY-Stations * Original owner has * * other opportunities * Situations Wanted-Management Would Like to buy Semi -automation equipment * Modern * Metro Market Station that needs new * downtown studios. * T BUSINESS MANAGER Ì life. On lease purchase plan. If you're * Owns transmitter land. i Knowledge of network and station opera- 1 losing money, let's make a deal and * tlons, credits and collection, budgets, * Deal direct with owner- * l both make money. Let's talk it over. payroll, costs and union contracts. 8 I * Gross -over $130,000; sale price $325,000; * Station -6 years Ad e years TV is Box E -44, Broadcasting. 4r TERMS cy. Reply AtM * Edward G. Carey J. Box E -83, Broadcasting. 731 Terry Lane, LaGrange, Illinois T *4yKT`4`4`**4t*4`4t4`4`4`*4t**-K44t Wti** ..- .._- .._.._,- .._.,--- ._.._,;, FOR SALE -Stations j,._.,,_ a TY OPERATIONS -PRODUCTION MANAGER TOP MARKET Skilled. creative tiger, 12 years solid experience, Ica iue tcbin Pokers Mitt:. as docile kitten due to corporate RADIO STATION merger. Put me in your tank for five figure 654 MADISON AVENUE salary and real advanoment opportunity. Avail - NEW YORK, N. Y. $10,000 DOWN able June IS. Resume and references submitted upen request. TE 2-9382 Box E -50, Broadcasting. Box E-87, Broadcasting.

:82 BROADCASTING, May 2, 1966 (Continued from page 76) By Hearing Examiner Sol Schildhause cense covering installation of new trans. Granted joint request by J. C. Stallings and ant.; changes in ERP and ant. height. and Texan Broadcasting Co. to reschedule WTIC -FM Hartford, Conn.- Granted li- aid Broadcasting Corp., Eugene, Pendleton cense covering installation of new trans. Broadcasting Co.. Pendleton, both Oregon, hearing for June 13 in proceeding on their applications for new FM's in Nacogdoches, and ant., changes in ERP and ant. height. and Hi- Desert Broadcasting Corp., Twenty - Tex. KTRN Wichita Falls, Tex.- Granted li- Nine Palms Calif., granted petition by Pen- censes covering change in and dleton to extent of dismissing its applica- In Reno -Las Vegas, AM consolidated pro- ant.- trans. ceeding in Docs 18110 -5, granted motions studio locations and deletion of remote tion, but dismissed application with preju- control operation, dice. Action April 18. by Meyer Gold and 780 Inc. to extend to June 1 date for exchange of evidence under Actions April 20 Approved procedural ground rules made the first seven issues. Action April 25. of at April 15 prehearing conference with Granted petition by Patroon Broadcasting KREB(FM) Monroe, La.- Granted license transcript of conference to control as to any Co. to extend time through April 28 for FM station and specify type trans. question bearing on established ground to file proposed findings in proceeding on WTTL Madisonville, Ky.- Granted mod. of rules, and continued hearing from May 17 its application for renewal of license of license to change studio location with to June 27 in proceeding on applications of station WPTR Albany, N. Y. Action April remote control operation: conditions. HGR Broadcasting Co. and Farmers Broad- 21. WNEW -FM New York-Granted CP to in- casting Service Inc. for new FM's in In Lebanon, Pa.- Catonsville, Md., AM stall new type trans., new ant. and increase Kinston, N. C. Action April 15. consolidated proceeding in Docs 15835 et al.. ERP to 4.1 kw. By Hearing Examiner Isadore A. Honig granted petition by Radio Catonsville to WDRM(FM) Decatur, Ala.- Granted CP continue hearing to May 16. Action April 18. to install new trans., new ant., change ant. - In proceeding on applications of Hunt- system, increase ERP to 21.5 kw, and ant. ington Broadcasters, Inc., WDAD Inc., and By Hearing Examiner Herbert Sharfman Clearfield Broadcasters, Inc. height to 200 ft.; remote control permitted; for new FM's In Boston TV channel 5 proceeding in conditions. in Huntington, Ind.. and Clearfield, Pa., Docs 8739, 11070, and 15204 -7, KYSM -FM Mankato, Minn.- Granted CP respectively (Docs. 16116 -8) granted request granted joint WDAD oral request of counsel for WHDH Inc. and to install new trans. and increase ERP to by and Clearfield to correct in vari- to 81 kw. ous respects transcript of record. Action Charles River Civic Television Inc. ex- April 22. tend time from April 28 to May 27 to file Granted following stations mod. of li- Granted request by step III proposed findings and from May censes to operate trans. by remote control: Broadcast Bureau 31 to 30 to file IV Action WDMJ -FM Marquette, Mich., and KCTA to extent of extending 18 June step replies. from April to April 19. Corpus Christi, Tex. May 9 time to file proposed findings, and on Granted request by The Corinth Broad- WOCB, WOCB -FM and SCA West. Yar- examiner's own motion, extended from casting Co. to extend time from April mouth, Mass-Granted renewal of licenses. April 28 to May 19 time to file replies, in Remote control operation permitted fol- proceeding on applications 25 to May 23 to exchange exhibits, and of Huntington from May 10 to June 7 for hearing, in lowing stations: WOPI Bristol, Tenn.; con- Broadcasters Inc. WDAD, Inc. and Clear- WMCR field, proceeding on its application and that of dition; WOPI -FM Bristol. Tenn.; Pa., respectively. Action April 18. The Progressive Broadcasting Co. for new Oneida, N. Y. and WKLC St. Albans, W. By Hearing Examiner David I. Kranushaar FM's in Corinth, Miss. Action April 21. Va. Granted request by Service Electric Ca- By Hearing Examiners Elizabeth C. Smith, Actions of April 19 TV ble Inc., Bethlehem, Pa., to continue Thomas H. Donahue and Sol Schildhause KOWH -FM hearing from April 26 to 29 in proceed- Omaha-Granted license cov- ing on order to show cause why it should In Southington, Conn.- Lebanon, Pa: ering change in ant.- trans, location, in- not cease and desist from operating in man. Catonsville, Md.-Sag Harbor, N. Y., limited stallation new ant., increase in ERP and ner in violation of Sec. 15.181 of rules. consolidated proceeding, granted petition by ant. height. Action April 22. Broadcast Bureau to further extend time WRCP -AM -FM Philadelphia - Granted In proceeding on AM applications of The to April 29 to file proposed findings and mod, of licenses to change name to WRCP Edgefield-Saluda Radio to May 20 for replies. Action April 15. Broadcasting Corp. Co., Johnson, and WGON Munising, Mich.- Granted CP to WQIZ Inc., Saint George, S. C. on exami- By Hearing Examiner Elizabeth C. Smith ner's own motion, corrected in various re- increase daytime power on 1400 kc from 250 pects transcripts of record, unless any of Pursuant to agreement reached at pre - w to 1 kw, continued nighttime operation parties submits written objections to same hearing conference of April 15, continued with 250 w; install new trans.; remote by not later than five business days follow- hearing from May 18 to June 21 in pro- control permitted; conditions. ing this action. Action April 22. ceeding on AM applications of James L. KDAY Santa Monica, Calif.- Granted mod. Hutchens, Central Point, and Faith Taber- of CP to increase nighttime power on By Hearing Examiner Forest L. McClenning nacle Inc. Ashland, Ore. Action April 15. 1580 kc from 10 kw to 50 kw, continued daytime operation with 50 kw, DA -2, change Granted joint petition by Central Broad- Broadcast Actions by ant.-trans. location to Los Angeles and casting Corp. and Second Thursday Corp. BROADCAST BUREAU make changes in DA system; contitions, and to continue certain procedural dates in without prejudice to any action commis- proceeding on their applications for new Actions of April 26 sion may deem warranted as result of the FM's in Madison, and Nashville, Tenn., re- KXIC Iowa City, Iowa Waived Sec. proceeding in Doc 16050. spectively, and continued hearing from 1.534(b) of rules and accepted- and granted Granted renewal of licenses for following May 2 to May 23. Action April 22. application for replacement of expired CP main stations and copending auxiliaries: In Costa Mesa- Newport Beach, Calif., AM for changes in ant. system. WHCN(FM) Hartford, Conn.; WINF Man- consolidated proceeding in Docs 15752 et al., WCNW -FM Hamilton, Ohio- Granted move chester, Conn. WSKI Montpelier, Vt., and dismissed for reason stated on record at oral of station location to Fairfield, continued WSPR, Springfield, Mass. argument, motion by California Re- operation on channel 235 29 kw, 350 -ft. ant. gional Broadcasting Corp. and Orange Radio Actions of April 13 Inc. In 1965 companion AM station was author- to strike letter by Pacific Fine Music ized to so move. Seligman Recreation Assn., Hyde Park. Inc. requesting that depositions be taken Ariz. of certain Actions of 25 -Granted CP for new VHF TV trans- witnesses. Action April 15. April lator station on channel 13 to rebroadcast By Hearing Examiner KJOE Shreveport, La.- Granted mod. of programs condition. Chester F. Naumowicz Jr. license to change studio location and remote s Loin'sPCluClub Community TV, Fort In proceeding on application for assign- control point. Laramie, Wyo.- Granted CP for new VHF ment of CP of WTVU(TV), WDSK Cleveland, Miss. -Granted CP to TV translator on channel 7 to rebroadcast channel 59, change from DA to ND, continued opera- programs of station KTWO -TV Casper, Wyo. New Haven, Conn., from Connecticut Radio Hartville Foundation Inc. to Connecticut Television tion on 1410 kc, 1 kw, D; conditions. Community TV, Hartville and Inc., KETV Omaha- Granted CP to change our. Sunrise, Wyo. -Granted CP for new VHF granted WTVU's petition for leave TV translator 8 to amend its application to reflect modifica- ERP to 60.3 kw, type trans. and ant. trans. on channel to rebroadcast tion of location, make changes in ant. structure programs of station KTWO -TV Casper, Wyo. its sales agreement with assignee, and increase ant. height to 1,380 ft. Connecticut Television, whereby term of WOW -TV Omaha -Granted CP to change Actions of April 15 agreement is extended until the disposition aur. ERP to 20 kw, increase ant. height to of the proceeding. Action April 22. Village of Silver Bay, Sliver Bay, Minn. - Scheduled further prehearing conference 1,380 ft.. change trans. location and type Granted CP's for new UHF TV translator trans., changes in ant. system and structure on channel 70 to rebroadcast programs of for May 2 in proceeding on application for and make minor changes in geographic assignment of CP of station WTVU(TV), co- station WDSM -TV Superior, Wis.; and on ordinates. channel 74 to rebroadcast programs sta- channel 59, New Haven, Conn., from Con- WKEI Kewanee, I11.- Granted CP to make of necticut Radio Foundation Inc., to Con- changes in ant. system; conditions. tion KDAL -TV Duluth, Minn. necticut Television Inc. Action 21. April WFTL Ft. Lauderdale, Fla.- Granted CP Action April 13 to replace expired permit to increase day- of time power to 1 kw and install new trans. Granted change of remote control au- FOR SALE-Stations WVBR -FM Ithaca, N. Y.- Granted request thority for KHOF(FM) Los Angeles. to cancel license covering operation of continued trans. as an auxiliary trans. Action of April 15 KITR San Bernardino, Calif.-Granted Remote control permitted KBCL -FM mod. of CP to change ERP to vis. 257 kw, Shreveport, La. DA, aur. to 51.3 kw, DA, change type trans. and ant. and make changes in ant. Actions of April 14 N.Y. suburban daytime $500M terms system. KRFD(FM) Marysville, Calif.- Granted re- Remote control permitted following sta- East medium AM & 150M tions: WLBG Laurens, S, C.; WHIL Med- FM 29% quest for SCA on sub -carrier frequency of ford, Mass. WJJC Commerce, Ga.; WHIL- 67 kc. Ala. metro FM 55M SOLD FM Medford, Mass.; WORA -FM Mayaguez, Actions of April 22 P. R.; and WLBG -FM Laurens, S. C. S.E. metro AM & FM 225M 29% Granted change of remote control au- Granted change of remote control authority for WSIU(FM), Carbondale, Ill.; M.W. major daytime 630M cash thority for WADV(FM) Buffalo, N. Y. and WINN Louisville, Ky, Granted remote control operation for following stations: WXAC(FM) Reading, Pa. CHAPMAN ASSOCIATES and KURA Moab, Utah. Rulemakings Actions of April 21 DENIED 2045 PEACHTREE, ATLANTA. OA. 30300 WSRS(FM) Worcester. Mass. -Granted li- By memorandum opinion and order, corn -

BROADCASTING, May 2, 1906 FOR THE RECORD) 83 Hutchin- men (H. H. Hanlon, Kenilworth, Ill., Robert mission denied petition by Wichita- COMMUNITY ANTENNA Brock and Ed Lindquist, both Topeka, Kan.) son Inc. licensee of KTVH on channel 12 has applied for a franchise. If approved, at Hutchinson, Kan. for rule making to of reassign that channel to Wichita. Commis- the company would pay 3% its annual sioner Bartley concurred in result. Action gross receipts to the city. The proposed April 27. system would provide a minimum of 10 TV By order commission denied motion by ACTIVITIES signals with a potential of 12 and would Spanish International Broadcasting Co., Los also provide all FM signals within a 150 -mile Angeles, for stay, pending action on its radius. The monthly service charge would petition for reconsideration, of CP granted not exceed $5 per month and the installa- International Panorama TV Inc. for new TV tion fee would not exceed $15. The cor- on channel 40 at Fontana, Calif. Action The following are activities in com- poration, which is also seeking a franchise April 27. in Topeka, Kan., estimates that the system By order commission denied petition by munity antenna television reported to would serve at least half of the homes in Buckeye Cablevision Inc. for continuance BROADCASTING through April 27. Re- Atchison with a potential of 2,000 customers. of April 28 hearing in proceeding on order Wichita, Kans. - Multi- Vue -TV System to show cause why it should not be ports include applications for permis- (Charles C. Theis, Wesley Sowers, Frank ordered to cease and desist from further operate CATV's, Hedrick, William Murfin and Robert Taylor) operation of CATV system in Toledo, Ohio. sion to install and has applied for a franchise. The company in violation of Sect. 74.1107 of rules and for grants of CATV franchises and sales of has hired the Telesis Corp., Chicago, to do consolidation of that proceeding with existing installations. its engineering work. evidentiary hearing on its petition for Sleepy Eye, Minn. -Ray Dick and Tom waiver of rules; deferred action on remain- Stimpert of Springfield, Minn., have applied ing requests for relief set forth in petition Indicates franchise has been granted. for a franchise. The group has proposed for reconsideration and consolidation pend- a $5 monthly service charge and a $15 ing receipt of responsive pleadings. Action installation fee. If approved, the system April 27. Prichard, Ala. -An application submitted would carry five TV channels and an FM AMENDED by the Mobile TV Cable Co. Inc. for a sound outlet. By order commission amended part O franchise in Prichard has been tabled by Caroline, N. Y.- Ceracche Television of its rules to delegate authority to chief of the city council. Clear View TV Co. and Corp. has been awarded a 25 -year franchise. Broadcast Bureau to act on requests for GT Inc. presently hold franchises in waiver of sect. 73.652(a) of TV broadcast Prichard. The recent request by GT Inc. Dover, N. Y. -John Lynch, Amenia, rules to permit multiple -city identification, for a two -year extension of its franchise N. Y., has been awarded a franchise. He if all of each community for which identi- was also tabled by the council. presently holds the franchise in Amenia. fication permission is sought is provided Fetter, N. Y.-Ronald Felter Co., Wash - with requisite predicted field intensity spe- Kingman, Ariz.-The city council has re- ingtonville, N. Y., has been awarded a non- cified in sect. 73.685(a) rules by station jected a plea by Commonwealth Enter- exclusive franchise. Installation fee will be prises. Phoenix, for indorsement of its $29.95 with a $5 service fee. seeking such authority. Action April 27. CATV proposal. The council had previ- monthly REQUESTS FOR WAIVER OF CATV RULES ously rescinded a letter which gave approval Glenville, N. Y.- General Electric Ca- for the system. Both the mayor and council blevision Corp. has been granted a 10 -year Triad Cablevision Inc.: Albion, Marshall members expressed concern that a CATV franchise. The city will receive 3% of and Battle Creek, all Michigan- Requests system would interfere with the TV trans- gross monthly service charges for the first waiver to carry WJRT -TV Flint, Mich.; lator system presently operated by the five years and 4% for the remaining five WXYZ-TV, WJBK -TV, WWJ -TV and county. years. Construction must begin within 15 WKBD -TV all Detroit, and CKLW -TV months and free service must be provided Windsor, Ont. Campbell, Cable Serv- York Har- Calif.- Community for all public buildings. Susquehanna Broadcasting Co.: ices (John Convery, company spokesman) Dewey, Okla. Media Group (Wil- risburg, Lancaster and Lebanon, all Penn_ has applied for a franchise. The Campbell -Donrey sylvania- Requests waiver to carry WKBS- city council has stated that it will not liam Heskett, representative) has applied -TV, KYW- for a nonexclusive franchise. The city TV Burlington, N. J., WPHL consider the application until the company council has action TV, WFIL -TV and WCAU- WRall Philadel- has filled in additional details. decided to delay on the phia; and WTTG(TV), request due to a lack of clear guidelines V./ETA-TV, all Washington. Hastings Ranch, Calif.- International Ca- to interpret the new FCC regulations on ble TV Corp. has applied for a franchise CATV. to serve the upper portion of Hastings Colwyn, Pa.- Philadelphia Community Ranch. The corporation reports that cus- Antenna Television Co., a subsidiary of tomer charges will be $25 for installation The Bulletin Co. (The Philadelphia Bul- and $5.95 for monthly service. letin), has been granted a franchise. The Long Beach, Calif. -Signal Hill Cable TV 18- channel system will cost subscribers be- Inc. (Robert G. Owens, secretary- treasurer) tween $3.85 and $4.95 monthly after an has applied for a franchise. It installation fee of $7.50. The city will re- MOREORE CATV has offered ceive between 5% and 7% depending on the GE to give 2% of its annual gross receipts to number of the city in exchange for a 20 -year franchise. subscribers with a minimum of The proposed schedule of charges lists in- $900 annually. SYSTEM FOR THE stallation fees ranging from $3 to $10 and Rochester, Pa. -Rego Industries, Hobo- monthly service charges from $1.50 to $5. ken, N. J. has been awarded a franchise. The firm presently serves several hundred subscribers in Signal Hill, Calif. Long Beach Kingsport, Tenn.-Television Cable Corp., city officials have referred the application which has been operating in Kingsport to the bureau of franchises for analysis. for 15 years, has applied for a franchise as a preliminary step toward selling the local Daytona Beach. Fla. -The Daytona Inter- concern to United Transmission Co., a sub- national Speedway Corp. (William France, sidiary of United Utilities Inc. Television president) and Teleprompter Corp., New Cable had not found it necessary to obtain From one basic, solid -state design a full range York, jointly have applied for a franchise. a franchise until United Transmission re- amplifiers can be de- quested that the firm acquire one before of 8 trunkline and bridging Holly Hill, Fla. -Holly Hill Cable TV the sale is consumated. permits cus- Inc. (David Hutton and William M. Regen, veloped. Plug-in interchangeability both Pulaski, at -production prices. Tenn.) has been granted a Loudon, Tenn. Loudon TV Cable Co., tom design mass franchise. The 20 -year franchise also was which is owned by- a group of Chattanooga sought by six other firms. stockholders, has been granted a franchise. THESE MODULES ARE INTERCHANGEABLE! ALL Punta Gorda, Fla.-The Charlotte County The company plans to provide six TV Commission has cancelled the franchises channels for a monthly service charge of previously granted to Charlotte Cablevision $4. There will be no charge for installation. r and Communications Systems Inc. The prin- Last fall the city granted a franchise to cipal owner of a third franchise, William Video Cable Systems Inc.. Huntsville, Ala., or w-'.. rr S. Henninger of the Gulf Coast Teleception which proposed a monthly service charge Corp. requested that the franchises be of $4.90 and a $29.50 installation fee. cancelled. He contended that the two firms Midland, Tex. -Midland Cable TV (Jos- had failed to comply with their franchise eph Chastain, owner) has been granted a terms by not paying the required fee to franchise. The system will enable area the county and by not starting construction residents to view the three area stations as within the stipulated Urne. The county well as four independent Los Angeles sta- commission stated that the two firms could tions, two EI paso stations, and a 24 -hour reapply for their franchises. weather station. Three other companies presently holding franchises in Midland MAKE US PROVE 17! Write, phone collect Peoria, 111.- General Electric Cablevi- are: Midessa Television Inc. (licensee of visit KAISER-COX CATV toc details: sion Corp. has been awarded a franchise. or KMID -TV Midland)) ; Younger, Dawson and Installation will be free during the first 60 Associates; and Trigg- Vaughn Stations Inc. KAISER-COX days of operation, thereafter it will be (licensee of KOSA -TV Odessa, Tex.). John $19.95. Monthly service charge will be $4.75. B. Walton, Jr., owner of KVKM -TV Mona.. The city will receive either $12,000 yearly a or 5% to 10% of the gross revenue, which- hans- Odessa, Tex., has been granted ever is larger. franchise on second reading. Whitewater, Wis. -A group of local inves- South Bend, Ind.- General Telephone and tors (Dr. L. C. Allenstein, Dr. Robert KAISER -COX CORPORATION Electronics Communications Inc. has applied Koenitzer, Dr. F. W. Schneider, James for a franchise. The company proposed a Bill P. 0. Box 9728. Phoenix. Ariz. 85020, sliding rate scale which would mean also a Underwood, Dan William, Williams, Phone (602) 944.4411 Paul Weimer and Alan Rogers) has applied sliding scale for revenue to the city. Valley for a franchise. A temporary franchise was DEPEND ON KAISERCOX FOR CATV Cablevision Corp. and Community Telecep- granted last December to Television Wis- LEADERSHIP TODAY AND TOMORROW tion Inc. both have applications pending. consin in order that the firm might conduct Atchison, Kan. -A corporation of three a survey of the area.

84 (FOR THE RECORD) BROADCASTING. May 2, 1968 WHEN the call to order is sounded and national "teach -ins" with various this Thursday (May 5) in Women should aspects of the industry spotlighted for Detroit starting the national convention study. of American Women in Radio and In addition to these industry- directed Television, it will be given in the soft - run around study sessions, AWRT's Educational spoken, southern- accents of Dora Cox Foundation also has presented similar Cossé. As president of the AWRT, discussions to students interested in ra- Mrs. Cossé exemplifies how femininity mental blocks dio and television broadcasting as a can be successfully combined with the career. forcefulness and dynamism needed to A recent one was held in Decem- appointment with a client looks more lead its 1,700 members. She is in a ber 1965 in Washington for represen- like a gathering a position to show this because she did family than business tatives of Allied Youth, a national meeting. it once before, in a way that led her youth group. Here questions such as No Crumpets As to the vice presidency of a station rep- president of "When you want to be a news com- AWRT, resentation firm, the Atlanta -based Mrs. Cossé's attitude toward mentator, does one have to start at Dora -Clayton Agency. work is given full vent. AWRT is not the bottom and get sent to places like a tea -sipping women's Into a normal 24 -hour day, Mrs. club; but, rather Vietnam," demonstrated the importance Cossé manages work in many occupa- an organization that stresses the impor- of this type of meeting. tions: president of AWRT, vice presi- tance of educating those who are in One of AWRT's most ambitious edu- dent and treasurer of the Dora -Clay- the broadcast business. cational endeavors is its international ton Agency and wife, mother and a Education is the key to this busi- trips. leader of one of the South's centers of ness, states Mrs. Cossé, and AWRT is Mrs. Cossé was quite pleased with culture. the group that is providing the classes. U.S. Information Agency Director With How does she manage all this? A little opportunity for people in Leonard Marks's remarks several months lot of organization, replies Mrs. Cossé. one part of the broadcast field to meet ago calling for U.S. broadcasters to But it took an even greater amount with and learn from those in another sponsor trips of foreign broadcasters of organization combined with deter- part, she comments, AWRT's Educa- to the U.S. This is the fourth year that mination and self assurance for her to tional Foundation is the group provid- AWRT has done just that. ing forums. reach this point of success. the In March five women from Kuwait, Each year it schedules local, regional Determined Attitude in In business, West Germany, Cameroon, Chile and says Mrs. Cossé, being a woman is a Turkey arrived in the U.S. for a 60- state of mind with the woman. It is day tour of 27 American cities. These not the man who determines what fields WEEK'S PROFILE trips are sponsored by the AWRT Edu- and opportunities are open and suitable cational Foundation in cooperation with to women, but the woman's evaluation the U.S. State Department. of herself as a person in business. It This year, for the first time, AWRT is this attitude of determination that is conducting these trips in reverse. enabled her to break into the male - Forty of its members are scheduled to dominated field of radio and television leave May 23 to visit six foreign cities station representation. to study their broadcasting and adver- Mrs. Cossé's career as a station rep tising facilities. began about 18 years ago when she Mrs. Cossé, who relishes the pros- worked on a freelance basis. In 1948 pect of visiting London, Berlin, Flor- she became the general manager of the ence, Milan, Rome and Paris, noted Atlanta office of the New York -based the choice of Milan as a city to be Joseph Hershey McGillvra Co. Also at visited. AWRT is interested in the about this time she was southern man- broad view of broadcasting, not just ager of another representation firm, the the on -air part. Therefore, Milan, as Forjoe Co. a center of Italian advertising, will give It was not long before she felt the am- these women an excellent opportunity bition to strike out on her own. So to see this end of international broad- in 1949 she established the Dora Dod- casting. son Radio Rep Agency. Mrs. Cossé, living in culturally Working for the McGillvra Co. at oriented Atlanta, is an active patron of about the same time was a man who had the arts. She is a member of the At- no prejudices about women in the field. lanta Symphony and Opera Guilds and the Atlanta Art Association. In addi- The man was Clayton Justin Cossé, Dora Cox Cossé- President, Ameri- and, in 1950, they married. Shortly tion to these, she is a member of the can Women in Radio and Television, Atlanta thereafter they formed the Dora-Clay- 1965-66; VP and treas., Dora -Clayton Advertising Club, the League ton Agency with Mr. Cossé as presi- Agency, Atlanta. 1950 -; b. Knoxville, of Women Voters and the Atlanta dent and Mrs. Cossé, vice president and Tenn., April 18, 1911; attended La- Women's Golf Association. Grange College, LaGrange, Ga., 1928-29; Golf? Yes, golf. Seems that Mrs. treasurer. gen. mgr., southern office, John Hershey The family association with the busi- McGillvra Co. of New York., Atlanta, Cossé, in addition to working with her ness doesn't stop there. Mrs. Cossé's 1948 -49; formed Dora Dodson Radio husband throughout the working day daughter by a previous marriage, Mrs. Rep agency, Atlanta, 1949; southern and entertaining at night and during mgr., Forjoe Co., Atlanta, 1949; formed Albert Price Jr., is a research director the weekends, likes to relax with him. Dora -Clayton Agency with husband, 1950; And since his hobby is golf, she began for the agency, and her son -in -law Al m.- Clayton Justin Cossé, April 9, 1950; Price also is associated with the firm. daughter (by previous marriage) -Mrs. to participate in the sport. And business isn't a 9 a.m.-to-5 p.m. Albert A. Price, three grandchildren; mem- As a matter of fact, when questioned proposition for the Cossés. Their busi- ber- Atlanta Symphony and Opera Guilds, on the amount of time AWRT required Atlanta Art Assn.; Atlanta Advertising is frequently used for weekend busi- Club; League of Women Voters, Atlanta from her this year, her main regret ness guests; and sometimes a luncheon Women's Golf Assn. was that her golf clubs had to be retired.

BROADCASTING, May 2, 1986 85 EDITORIALS News note brands that didn't make it because some buyers thought they could win without the broadcast media. THE upsurge of advertiser interest in television network They will triple piggy-back and then complain about news and documentaries is among the healthier signs clutter and lack of product protection. of the times. As an extensive report in last week's issue of The answer is, and always has been: Be kind but firm. BROADCASTINO pointed out, network news departments are Woo 'em and sell 'em and service 'em and let their cash still running in the red and probably will be for a while, but registers write the renewals, ratings or no. advertising investments in their work are rising at a rate It's the broadcasters' medium. The broadcaster owes his that encourages hopes of eventual solvency. allegiance to his public. He cannot let anyone-not the ad- Not the least of the benefits to be derived from an in- vertiser, the agency, the network nor his station representa- crease in advertising support is the expansion of station tive and, most importantly, not the government- decide how clearances for news and information programing. The net- he shall program. work news show that comes down the line unsponsored is easier to reject than one containing advertising from which Dodd the station will receive at least some compensation. Persuad- irony ing their affiliates to carry serious programs in the field of charges of public affairs is one of the more abiding problems of the HATEVER the outcome of skullduggery networks' station- relations departments. W against Senator Thomas J. Dodd in the handling of For the networks and their news-minded stations, news campaign contributions, broadcasters shouldn't have to has been less a business than a dedication. From regularly worry henceforth about the Connecticut Democrat's tirades scheduled hard -news shows the networks have made some against television as the cause of juvenile delinquency. money and stations have made a good deal. But the news For years Mr. Dodd has used his subcommittee as a pri- special, the documentary, the extended coverage of large news vate shooting gallery, issuing sanctimonious reports timed events is more often than not a fiscal liability. Television to meet his political convenience, and at taxpayers' expense. has, as Elmo Roper studies repeatedly have shown, estab- Nothing ever really happened except for headlines slamming lished itself as the nation's number-one news medium-but television as a training school for gangsters and triggering expensive investigations. such report kept broad- only at enormous expense that is largely unrecoverable. The last Still, television is fated to continue enlarging and improv- casters on the hook with the observation: "This is an in- ing its schedule of news presentations. It has assigned itself terim report and our investigation is continuing ". that mission and cannot now give it up; it can only spend There's nothing really unusual about testimonial dinners more money and manpower on the job of adding mean- to collect campaign funds. It may be a $100 -per -plate or a ing and dimension to its journalistic function. $25 "reception," depending upon the circumstances, with As television increases its lead among the news media, the dinner usually a $5 blue plate, and with most of the it must also increase its news revenue, not only because contributors never showing anyway. it needs the money but also because advertisers will realize Testimonials have been and probably will continue to be -as more and more already are aware-that the serious pro- condoned. Campaigners say they have no alternative, that it's gram can be a sound advertising buy. Documentaries may far better to take a few dollars each from a lot of folks than whom not command audiences as big as those attracted to enter- huge contributions from vested interests to they would tainment shows, but their audiences do contain high propor- become beholden. What Senator Dodd has may be no worse what tions of persons in a position to buy goods and services - done than and to influence public policy. some others in Congress have felt constrained to do to make ends meet. It is an untidy business. Perhaps the senator, henceforth, will be more contrite The clients: Bless 'em before indulging in unfounded and unwarranted slanders. TS the season for advertising and agency conventions. I That means just one thing: griping about the high costs of media, mainly television. There's talk of boycotting television to cut networks and stations down to size, and of boosting newspaper, magazine and radio commitments. They're concentrating their fire, it seems, on color -actually the biggest bargain on the marketing bourse (except for radio) when compared to the print media extra charges for tint and special stock. But bargaining is the name of the game. Id's the stock -in- trade of the buyer to bicker and dicker in an effort to contain costs. Privately, both advertisers and agency men will admit that in their hearts they know that television is the biggest bonanza of their lives, and that it's worth the price and then some. And some, but not enough, will confide that a lot of radio, for the money, is a positive steal. This condition, however, is no answer to the mounting complaints that television salesmen, riding the boom of recent years, have become high- handed, and even bellicose. The axiom that the customer is (almost) always right is as sound today as it was when Peter Stuyvesant bought Manhattan Island from the Indians for $24 worth of trinkets. Drawn for BROADCASTING by Sid fix Customers will always inundate media with requests for research and proof of performance down to a gnat's eyebrow. One of the divers seems to have lost her suit ... Let's Yet they know that the product graveyards are loaded with have another look at that on video replay!"

88 BROADCASTING, May 2, 1966 t¡t-TV-FM

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