2013/14 Annual Report contents

2 from the chairman 4 from the ceo 8 key outcomes 10 looking ahead 12 word from our local tourism associations 16 the board 20 financial snapshots 26 auditor’s report 28 members

2 Annual Report 2014 | Destination Southern Tasmanian welcome

Tourism is vitally important to the Southern Tasmanian economy and contributes significantly to the way of life of our communities, particularly in regional areas. This second financial year of operation has < Tasman Peninsula seen the organisation accomplish a number Coastline Photography of key projects and activities that support Garry Moore Destination Southern ’s tourism vision. > Cover images We have focused on our 3 pillars of operation clockwise from by providing marketing, industry development top left Redlands Estate, and advocacy for our members and industry in Photography Nick southern Tasmania. Osborne Mt Field It is with much pleasure that Destination National Park, Southern Tasmania presents its 2014 Annual Photography Alastair Betts Report. We trust that in the pages which follow, Hunter Street, you will see evidence of a dynamic, progressive , Photography and engaged organisation committed to Kathryn Leahy increasing visitation, yield and regional dispersal Bruny Island Neck Game Reserve, in southern Tasmania. Bruny Island, Photography Darren Longbottom Diving, Photography Mark Spencer Callington Mill Photography Steven French Wine, Farm Gate Markets Photography Nick Osborne All images through this document are courtesy Tourism Tasmania

Destination Southern Tasmanian | Annual Report 2014 1 from the chairman

A major achievement for Destination Southern Tasmania in the second year of its operation has been facilitating the development of a comprehensive Destination Management Plan (DMP) for the region.

The DMP will help determine the best ways for progress in its marketing of Southern Tasmania DST to support development of the industry particularly through digital and social media. through attracting private investment, improving Seasonal campaigns and various co-operative service delivery and encouraging public activities have received good industry support infrastructure investment that will increase and have delivered tangible consumer responses. the contribution from tourism to the Southern After two years in the position Ben recently Tasmanian economy. accepted a position as a Senior Adviser to the The DMP also highlights the challenges we face Premier and Minister for Tourism the Honourable if we are to maximise the benefits of tourism for the Will Hodgman MP. During his tenure, Ben has whole community. These benefits include increased effectively built a new entity and established DST business resilience in towns and villages, obtaining as an influential regional body which is providing a greater dividend from infrastructure and extending leadership and coordination to the diverse the scale of built attractions and hospitality that will tourism interests in the region. be available to locals. On behalf of the Board and members, I would Implementing the recommended actions from like to thank Ben for his energy and enthusiasm in the DMP will require a concerted and collaborative embracing the challenges of a new organisation effort from stakeholders, including local tourism- and congratulate him on his achievements in related businesses, Councils and the State establishing the foundations and setting DST Government through Tourism Tasmania and the on the path of being a successful and effective Department of State Growth. The DMP presents regional body. a pathway to position Southern Tasmania as ‘the Following Ben’s departure the DST team, led place to visit’ in a competitive tourism market and by Karen Fraser maintained the momentum during we encourage all businesses and organisations to a critical period, conducting branding and digital acquaint themselves with this opportunity. media workshops in local areas and launching the I would like to thank representatives from Spring/Summer campaign prospectus. The Board industry, Local and State Government for their acknowledges and thanks Karen, Laraine Dunn contribution to the development of the DMP. and Nick Courtney. Under the leadership of Chief Executive I also acknowledge the on-going support Officer Ben Targett, DST has made significant from Tourism Tasmania, particularly CEO John

2 Annual Report 2014 | Destination Southern Tasmanian > Russell Falls Tourism Australia Photography Graham Freeman

Fitzgerald, and our industry colleagues at Tourism Industry Council of Tasmania. I acknowledge and thank my fellow Directors for their valuable contributions to the development of DST. In particular I thank Deputy Chairman Malcolm Wells for his commitment to the role of Chair of the Marketing Committee and for contributing his extensive experience and wise counsel. The Board reflects a cross section of the industry, Local Tourism Associations and Local Government, and it includes representation from Tourism Tasmania. It is well placed to provide the leadership to enable DST to coordinate the diverse interests of tourism-related businesses in southern Tasmania for the ultimate benefit of all. To achieve this will require each local community and their Councils to work together to identify their comparative strengths, the compelling reason for people to visit and then providing the best possible experience for visitors. Destination Southern Tasmania is committed to extending the benefits of increased visitation to all parts of the region.

Vincent Barron Chairman

Destination Southern Tasmanian | Annual Report 2014 3 Photography Scott Sporleder, Matador Photography Nick Osborne Leahy Photography Kathryn Leahy Photography Kathryn Leahy Photography Kathryn

4 Annual Report 2014 | Destination Southern Tasmanian from the ceo

The second financial year of operation for Destination Southern Tasmania (DST) has seen the realisation of a number of key projects that will contribute to the development of our region as the premiere visitor destination in Tasmania and also our development as a vibrant regional tourism organisation with a firm focus on increasing visitation, yield and regional dispersal.

This has all taken place at a time of significant During the 2013/14 financial year, DST’s structural change within the tourism environment marketing was strongly focussed towards digital in the State, with Tourism Tasmania becoming media engagement; digital content acquisition an independent authority, purely focussed on and generation; as well as social media channel marketing Tasmania. While this focus is welcome, development. Our consumer facing website it has resulted in increased demands on regional www.hobartandbeyond.com.au went live in the tourism bodies like DST to take on many of the first week of September 2013, as did the DST industry development functions. consumer Facebook and Twitter accounts. We Most significant to the future of tourism in launched the first edition of our Hobart and southern Tasmania was the completion of our Beyond e-Magazine which was available as a Destination Management Plan (DMP), which flip-book from the consumer website or as a free establishes a framework to manage the destination downloadable iTunes app. using a collaborative and evidence-based DST undertook a spring campaign with Wotif. approach to positioning Southern Tasmania as ’the com and GoDo.com to generate awareness and place to visit’. The DMP will help determine the best conversion through a large online travel agent ways for DST to support private investment, service to generate bookings for southern Tasmanian delivery and public infrastructure investment accommodation and experiences. The Wotif to enable an increased contribution by tourism campaign delivered 1,937 bookings and a total of to the Southern Tasmanian economy. The key 3,903 room nights across the region. strategies outlined in the plan reflect a change Our marketing and advertising prospectus for that is emerging globally for regional tourism members and industry provided a range of co- < Clockwise from top bodies, a shift from predominately marketing to operative activities across a range of price points Farm Gate Markets industry development and what has been termed that included website advertising, social media Port Arthur Farm Gate Markets ‘place-building’. However, if these strategies are to engagement and amplification as well as various Tasman Island be implemented, it is essential that DST secures sized advertisements in the e-Magazine that Cruises MONA Roma bus increased stakeholder support. provided a call to action to the advertiser’s website.

Destination Southern Tasmanian | Annual Report 2014 5 Photography Kathryn Leahy Photography Kathryn Leahy Photography Jonathan Wherrett

> Left to right Over the summer, DST partnered with and exceeded digital media benchmarks. Salamanca Arts Centre Tasports and the Tasmanian Visitor Information The Hobart and Beyond website and social Redlands Estate Centre to provide promotion of members and media channels are in their developmental stages Port Arthur Historic Site: Paranormal industry to the cruise ship passengers who were and there is still much to do to drive traffic. These Investigation not pre-booked on shore excursions or privately mediums will continue to form a valuable part of Experience arranged tours. Poster display opportunities were our future engagement. provided for operators in the Mac 02 terminal and Destination Southern Tasmania worked on a large screen in the Hobart Visitor Centre. closely with Tourism Tasmania in the development Operators were able to purchase parking permits of the brand for our region and it’s execution at the end of the Macquarie Wharf 1, to offer their through its personality, language, and colour tours and experiences directly to unstructured palette. We also worked closely with Tourism cruise passengers. Tasmania and industry to represent the region Our Autumn/Winter campaign focused on on the Travel Industry Road Show to Melbourne, leveraging the winter events of Derwent Valley Sydney and Brisbane as well as supporting Autumn Festival, Dark Mofo, Festival of the familiarisations and facilitating prizes for retail Voices and the Huon Valley Winter Festival. travel agents. Our distribution was once again with Wotif, and DST hosted a number of networking functions the focus of cooperative activities was through in our region, either off the back of our Board digital media, online and social media. The or LTA meetings, including the Rivers Run visit campaign resulted in 1,683 bookings and 3,241 by Tourism Tasmania CEO, John Fitzgerald. room nights for southern Tasmania. Also as part DST continues to communicate and inform our of the Autumn/Winter campaign, DST undertook members through our newsletters Highlands to a cooperative digital campaign leveraging Harbours and our regular email updates. Our Tourism Tasmania’s digital media buy to divert corporate website www.southerntasmania.com. traffic from News Ltd and Fairfax digital media au is populated with news, industry updates sites to www.hobartandbeyond.com.au and the and relevant research. Continuing to facilitate Local Tourism Associations (LTA’s) presence on opportunities for our members and industry that site. This was supported with social media to gain contemporary industry intelligence amplification via Hobart and Beyond Facebook and knowledge will be an ongoing focus. We page. The campaign generated substantial traffic conducted the workshops on Luxury Travel, Social

6 Annual Report 2014 | Destination Southern Tasmanian Photography Nick Osborne Courtesy The Lodge at Tarraleah Photography Nick Osborne

Media, Cruise tourism, and Brand workshops in and the support of Directors. Karen Fraser has > Left to right Bruny Island each of the LTA’s. continued to professionally manage our marketing Producer Signage As a part of our DMP and with the help of activities while Nick Courtney has injected much Highland Cattle at The Lodge at some additional funding, DST undertook a Visitor needed vigour into our membership services Tarraleah Information Services Review that focussed on and Laraine Dunn has ensured the effective Farm Gate Market the provision of best practice visitor information administration of the organisation. The support of services with particular emphasis on the role of Rita Warrener as our liaison person with Tourism the Tasmanian Travel and Information Centre Tasmania has been invaluable and individual in Hobart. This work provides a glimpse into board members have again played a supportive the future for our industry and I trust it will be and hands-on role in the delivery of services, ably a resource that captures the imagination of led by our Chairman, Vin Barron. decision-makers. I leave DST after two very full years. During Our commitment to industry advocacy is this time the support of many across industry ongoing. During the past financial year DST and various levels of Government has been provided letters of support for 12 TIRF Grant greatly appreciated by our team. Building an applications across our region and supported organisation from scratch is certainly a challenge a number of members with tender applications. and it would not have been possible without the DST has also been a voice for a number of encouragement and vision of all who have helped members requiring assistance on infrastructure us on our way. These are exciting times for our issues, including road works for the Hastings industry and I wish everyone a very prosperous Cave road, signage for Ida Bay Railway, and and fulfilling future. support for the Bruny Island Ferry services. DST will continue to work with other state and regional stakeholders and industry to ensure education and engagement opportunities are provided to the Tasmanian industry. Ben Targett Chief Executive Officer That this has all been achieved with very 1 July, 2014 modest resources, and as the only RTO with a membership-based model in the State, is testimony to our three part-time, hardworking staff

Destination Southern Tasmanian | Annual Report 2014 7 key outcomes

During our second financial year of Digital Marketing Our consumer focused website operation we have successfully completed www.hobartandbeyond.com.au went live our identified priorities. in September 2013 along with social media sites Facebook and Twitter. The focus of our 2 Destination Management Plan (DMP) seasonal campaigns has been on digital media The DMP has been developed using a framework engagement with the objective to drive traffic and model that identifies the need to consider to our website and Facebook. Our Google and tourism in a holistic and integrated manner and as Facebook analytics indicate increased activity a significant contributor to the regional economy. during our in-market campaign presence and that The DMP was developed in close consultation we now have over 4,000 likes of our Facebook with local tourism industry and key stakeholders. page. Audience engagement on Facebook This plan includes: increases as we are learning to post content that • Research and analysis; appeals to our target audience. DST, through • Visitor Satisfaction; collaboration with Tourism Tasmania, undertook • Governance and relations with LTAs; a co-operative digital marketing campaign with • Product and Experience Development; our LTA partners during March. The campaign • Industry Development; delivered results that were above industry • Destination Marketing; standards and assisted in the development of our • Destination Performance and Performance Facebook audience. Monitoring; This is an ongoing project and DST requires • Risk Management. assistance from our members and the industry in The DMP has been communicated to the sharing their digital content with us. Councils and industry in each LTA; and an Implementation Committee has been established Digital Content Generation Strategy and 37 key implementation actions have been Partly funded by our Council Partners this initiative identified, prioritised and integrated into the DST was kick started with a TV commercial produced Operation Plan. and aired by Southern Cross. The objective was It is important to acknowledge that to achieve to encourage the southern Tasmania community the actions it will require a collaborative effort to go onto our social media channels and Love Us from all stakeholders for DST to position Southern through Liking and Sharing content through their Tasmania as ‘the place to visit’ in the competitive social media communities. It also provided a call tourism environment. to action for industry to join Destination Southern Tasmania. To date support from the industry and

8 Annual Report 2014 | Destination Southern Tasmanian community in providing digital content has been and road works for the Hastings Cave Road. DST slow and disappointing. worked with DIER and Councils to ensure members In September 2013, DST hosted a Social Media had a voice to the appropriate organisations. DST workshop that was well attended by our industry has also worked closely with Tourism Tasmania, with experts on social media, including Instagram DIER and the industry with regard to a review of the and Blogging, sharing their ‘how to’ knowledge. Touring Routes, this remains and ongoing project. DST has engaged an online content generator DST will continue to work with the new Department ‘Liked by Design’ who upload content onto of State Growth to ensure we provide advocacy for Facebook daily to ensure engagement with our our members and industry where necessary. audience. Social media channel posting has also been a feature of our marketing campaigns with Cruise Tourism DST providing post boots to targeted audiences, DST, through an MOU with Tourism Tasmania, is this has definitely assisted in driving traffic to our coordinating a Cruise Stakeholder group and will partners and DST social media channels for a deliver on agreed KPIs to increase cruise and relatively low cost investment. expedition ship visits to all ports and anchorages In May DST appointed Jimmy Emms, a well- in Tasmania. Karen Fraser, who has extensive known up and coming Hobart photographer, to knowledge and experience in this sector, attended increase our image library content. We now have a the Cruise Down Under (CDU) conference on substantial collection of images from each of the LTA behalf of Tourism Tasmania and DST, and provided regions and will continue growing this. Jimmy’s style a liaison point for the Shore Excursion operators is contemporary and appealing to our target markets and cruise ships. She also consulted to a luxury and his images when posted on Facebook have expeditionary ship company Le Ponant; its ship been Liked and Shared by our audience. L’Austral will be visiting a number of ports and Southern Tasmania’s brand as been developed anchorages during the 2014/15 season. During in concert with Tourism Tasmania and our the 2013/14 cruise season Hobart received 70,495 personality, language, colour palette and attributes cruise passengers and 29,947 crew; and, Port are included in the Tourism Tasmania Brand Book. Arthur 12, 792 Passengers and 29, 947 crew. DST has also conducted workshops in region with DST worked with Tasports at the Mac02 LTAs to assist in the articulation and definition of cruise arrival terminal to provide parking permits each region’s unique attributes. for operators who wanted to attract the business of passing cruise passengers. This provided Touring Routes & Road Signage additional promotional activity for our members and During the past 12 months DST has supported industry as well as a more professional welcome to members with issues of signage, Ida Bay Railway, cruise ship passengers and crew.

Destination Southern Tasmanian | Annual Report 2014 9 looking ahead

A New CEO for DST and development and implementation of the Melinda Anderson replaces inaugural CEO Ben Launceston Destination Management Plan. Her Targett, who has left to take up the role of Senior most recent position has been as Business Advisor to the Premier and Minister for Tourism, Development and Operations Manager at the Hospitality and Events and Sport and Recreation, Victoria Tourism Industry Council. the Honourable Will Hodgman MP. The Chairman of Destination Southern Destination Management Plan Tasmania (DST) Vin Barron and the Board are DST now moves to a phase of implementing the pleased to welcome an experienced tourism Destination Management Plan, applying the DST industry executive with a background in regional Framework to the ongoing management of the tourism in three states. destination including helping to determine the Ms Anderson was previously Tourism best ways for DST to support private investment, Manager for the Launceston City Council with service delivery and public infrastructure responsibilities which included the Travel Centre investment to enable an increased contribution by tourism to the Southern Tasmanian economy. The challenge going forward is to gain

astructure & Transpo ss Infr rt Acce financial support to enable the implementation DST Framework ach to positioning S pro ou W e p the a c d a rn te of the action plan; in particular, to enable DST to an se T rw rn a as a e -b m ys ov ce a G n n DST Tourism Vision A ia T e L id Leading and a undertake Industry Development activities. There v s & e managing with Sustainably ‘ For tourism to be a sustainable, T th S d quality information, utilising natural e D n appealing and profitable industry; a contemporary process attractions, p e and inclusion of key resources and la are 37 action points that have been prioritised v c contributing strongly to the ti partners infrastructure e a r t o W communities of Southern Tasmania o b v il i d for implementation. a l s e l Sustainable Natural i r t n o Environment ’ e c s Natural assets, attractions and s

 DST’s Profile, Characteristics A ecosystems that are respected, &

protected and utilised to present W y t i i as an example to the world l and Interdependencies l d

a l t i i f e p  DST’s Policy & Strategy Mix s Community Competitive o Tasmanian Tourism Industry

H Wellbeing & Product &  DST’s Tourism Mission Liveability Service Mix Identifying Tourism making DST A quality and new market (Outcomes) Facilitating skill a strong diverse tourism opportunities Directions Statement (TTIDS) development, contribution to the TOURISM and hospitality and products,  DST’s Tourism Vision creativity and wellbeing, culture experience and improving innovation and prosperity VISION reflective of the of Southern regional brand, that distribution Tasmanian continuously attracts models The Tasmanian Government and the Tasmania communities visitation and converts to high revenue and yield DST’s Tourism Productive People & Assets tourism industry have set an exciting new goal

F A skilled, productive tourism & Mission Statement o hospitality workforce utilising local o d A assets and applying effort, knowledge , ’ B and skills to deliver a positive, hospitable t y We will be respectful of our natural r to attract 1.5m visitors to Tasmania each year by i e c and profitable visitor experience s o v o i t e s i environment, competitive in the way we r l v a l a H g b o develop and market our advantages, e t & & o e 2020. The Tasmanian tourism industry believes r e g A a Encouraging c a g it committed to the people who work in our t a r r i and facilitating Positioning & l it v e o promotion p H u e investment industry and embraced by the community r a e is n h that this target is only achievable if government m d ‘t in which we live and operate. s ev a id ia en an and industry work together and adopt a whole of ce sm -ba Ta It is important to note that this framework can also se ern d ap uth inform decision-making by considering the effect Re proa g So government and industry approach to growing cre ch to positionin of the inner circles upon those outside. atio re n ultu & C Arts © Copyright, creating Preferred Futures, January 2014 tourism as a key pillar of the Tasmanian economy.

Destination Management Plan – Southern Tasmania, January 2014 18 As such DST has worked collaboratively

10 Annual Report 2014 | Destination Southern Tasmanian with the TICT, the 3 other RTOs and Tourism images and videos through a Hobart and Beyond Tasmania to determine the strategic priorities blog page, Google Plus, Instagram and You Tube. and critical issues on the ‘supply side’ of industry The southern Tasmanian brand, personality, development and support. language and colour palette will remain as is for The TTDIS builds off DST’s DMP and those the execution of our creative work and content. of the other RTOs by identifying the areas of We will continue to work with the LTAs on the commonality across the 4 regions, the issues that development of their differentiation and unique require a state-wide approach, and aligning the attributes. We will also consult with Tourism tourism industry’s priorities with other industry Tasmania on seasonal campaigns to ensure sectors and Tasmanian government agencies. we are able to optimise any opportunities and To take this forward, a Tourism Industry leverage their in-market activity. Development Task Force will be established which will include nominated representatives Cruise Tourism from the TICT, THA, RTOs and appropriate The popularity of a cruise holiday is growing representatives of the Department of State exponentially with our target markets and this Growth, Officer of the Coordinator general and is reaping benefits for southern Tasmania. The Tourism Tasmania. cruise season for 2014/15 will see 38 cruise ship The Working Group will commit to meet three visits to Hobart and 9 visits to Port Arthur. We will times a year. continue to work with the Tasmanian stakeholders to ensure that cruise ship shore excursion Marketing itineraries are contemporary and show case the DST will continue to focus its marketing and best of Tasmanian experiences and that cruise promotion efforts in the digital space. Digital ship companies are encouraged to explore our media campaigns, online engagement with deep water anchorages and ports and lengthen our members, the tourism industry and visitors. their stay in Hobart and southern Tasmania. Content is king in the digital world and our Digital DST will also work with key stakeholders to Content Generation Strategy will remain our focus ensure our members and industry has contemporary as we further develop www.hobartandbeyond. industry intelligence and knowledge of the cruise com.au and our social media channels. Going passenger requirements and how to best target the forward we will continue to populate our social independent passengers. media channels with content, offer our members and industry social media marketing options and further engage our visitors to Share their stories,

Destination Southern Tasmanian | Annual Report 2014 11 word from our local tourism associations

Central Southern Highlands Midlands Huon Valley Kingborough Tourism Association Inc. Brighton

John Allport, President Derwent Sorell Valley Glenorchy Clarence Hobart > Left to right The 2013 – 2014 year has seen a number of changes Kingborough Tasman Willie Smiths Organic for the HVKTA with a new committee coming Apple Cider} Huon Valley Photography onboard at the start of the year and giving the Nick Osborne organization a more marketing focus. The organization has also brought its secretarial services in house and is in the process of doing ordination for invoicing of annual subscriptions will the same with its accounting services, this freeing hopefully rectify the latter problem. up valuable funds which can now be directed to The Huon Valley Kingborough Tourism Steering marketing activities. Committee failed to offer a tiered costing structure Membership throughout the year has not to operators advertising in the Huon Trail brochure been strong and I feel this may be related to the and this also had a drastic effect on our ability to gain perceived poor performance of the organization membership. in recent years by operators and also confusion The organization has supported DST wherever as to membership status and roles of the HVKTA, possible over the past year and with the failure of the DST and the Far South Organization. Better co- Huon Valley Kingborough Tourism Steering Committee to support the DST Autumn / Winter Digital Marketing Campaign, the Association contributed funds to ensure the Huon Trail had a presence. Former DST CEO Ben Targett has provided valuable support and assistance to the Association throughout the year, and for this we as an industry are extremely grateful. The HVKTA has conducted a number of marketing activities over the past year, attending the Tall Ships event at Princes Wharf, The Taste of Huon, Agfest, manning the Hobart Visitor Centre over a 1 week period and are currently in the process of producing a 3 minute promotional video of the region, hosted by My Kitchen Rules personality, Mick Newell. I hope the efforts of the HVKTA committee over the past year has built confidence within the industry and will build membership and our relationship with DST can continue in a cooperative manner in the future.

12 Annual Report 2014 | Destination Southern Tasmanian Photography Kathryn Leahy Photography Alastair Betts

Port Arthur and Tasman Tourist Association (PATTA) Roger Self, President

The last year has seen a continued consolidation on day to day travel to and fro throughout the > Left to right Tom & Bev’s of PATTA as the local tourism association working region, we can see forward to much improved Funny Farm closely with Destination Southern Tasmania on safety for visitors and residents alike. Tasmania & Ghost various marketing and membership initiatives. We continue to see local events that add to the Tours - Port Arthur Historic Site A great step forward in product development attraction of the Tasman as not just a place to visit for the Tasman has been the promotion of the Australia’s convict past. Events that run regularly area ‘one through to three day itineraries’ via the such as the Eaglehawk Annual Fair, Australian DST and Hobart and Beyond digital spaces as Bluefin Championships, Heritage weekend, Tasman well as promoting the same through the periodic Regatta and Taste, Show and monthly Travelways Tourist Newspaper. Bream Creek Market, as well as the Nubenna and This concept of the extended stay on the Eaglehawk markets are all great reasons to engage Peninsula is not new, however it is gaining new our visitors in truly local event experiences. Other relevance with greater visitor activities now and events such as the new Garlic Festival, periodic into the future with the advent of the new Taranna surfing and fishing event, and the potential to Heritage Museum, agri-tourism businesses such build new events and activities around the keenly as the Port Arthur Lavender Farm and the Bangor anticipated opening of the Three Capes experience Farm produce centre opening in the coming year. give great direction to build on. Again foremost in We have also seen the opening of the McHenry mind, the well established reputation for superb Bond Store as part of the popular and developing coastal and easily accessible rainforest walks in this Tasmanian Whiskey Trail. area which is a unique mix of agricultural, heritage Port Arthur is going through its own ongoing and vibrant natural history. development with the Penitentiary restoration project, PATTA looks forward to our continuing the opening of new berthing facilities and continual re- mission of establishing the area as the ‘Essence interpretation of the Port Arthur experience for many of Tasmania’ in the minds of travel referees, thousands of visitors each year. visitors and the whole Tasmanian people. We will Our road infrastructure is also undergoing succeed in this with the support of our dedicated renewal with sizable parts of the Executive who direct the activities of PATTA, the undergoing upgrades and black spot removal of support of our member visitor businesses, and most many tight corners. While this has been an impost importantly the support of the visiting public.

Destination Southern Tasmanian | Annual Report 2014 13 Rivers Run Tourism Association Tim Last, President

Since the last AGM the RRTA has extended the good able to pass on ad hoc information provided by rebuilding work of the previous year by: others such as Destination Southern Tasmania • continuing to demonstrate our commitment (DST) or Tourism Tasmania that might be of to the entire Rivers Run area by holding our interest to members monthly committee meetings • continuing to distribute the Rivers Run map • increasing or membership over the past through the major airports, TT Line and a 12 months number of other distribution points throughout • communicating to members and friends the State. Distribution represents a significant through regular distribution of a newsletter to cost to the organisation, being over $300 per > Dixon’s Hut, Walls of Jerusalem let them know what the RRTA was doing, what month, and takes up a substantial amount of our Experience Walk the current issues were and what was being membership fees. We have decided to stop this – Tasmanian Expeditions discussed at our meetings. We have also been as our brochure numbers have depleted and we cannot afford to replace at the moment • continuing to support the Rivers Run web site, while acknowledging that it is in need of a significant review • attended meeting with other LTAs and DST to formalise the roles and responsibilities of the LTAs and each to identify key tasks for the ongoing marketing. The need to identify key attractions in our specific area. To continue to the current focus on Hobart to include the “Surrounds”. The current position is very focused on Hobart often to the detriment of the “Surrounds” • harrassing everyone I could regarding State Government spending some long term commonsense money by donating some signage and space down in Salamanca – Pier Area for Tasman, Huon Trail, Rivers Run, Convict Trail etc to display its selling points, travelling times ,bus routes times, departure points etc. Give the Regional areas some space to try to capture some of the record breaking visitor numbers to Hobart. Long term gain… little cost.

14 Annual Report 2014 | Destination Southern Tasmanian • continuing to invite all members to attend > Bonorong Wildlife Sanctuary committee meetings, and making it a practice Photography Mia Glastonbury to treat everybody at the meetings as if they are committee members, giving everyone Heritage Highway Tourism the opportunity to have an input. Even when Region Association the committee members have been required Alex Green, Chairman to take a formal vote everyone has had the The Heritage Highway Tourism Region opportunity for a say beforehand, and we have Association has been the peak tourism body for generally been able to achieve consensus. the midlands of Tasmania from Pontville to Perth The RRTA has been strongly supported by since 1998. The region is home to significant Destination Southern Tasmania (DST) during the heritage attractions including Woolmers, year and we have had a number of opportunities Brickendon, Ross Bridge, Callington Mill and to work together. Shene. Natural and cultural landscapes provide This year we aimed to undertake a number of further attractions for visitors to the area. projects in addition to the basic activities mentioned The association is funded by three Tasmanian earlier in order to add further value to our members’ councils – Northern Midlands, Southern businesses, however a lack of both human and Midlands and Brighton. A board consisting financial resources meant that many of them were not of representatives across the three local able to be achieved. government areas manages the operations of We have submitted funding applications to both the organisation. Central Highlands and Derwent Valley Councils. We Throughout 2014 the Association continued are still waiting to hear from those submissions. to market the Heritage Highway region and its The , have been strongly products across a number of media channels. supportive of tourism in general and the RRTA Significant resources have been applied to in particular, with both their councillor and officer reviewing marketing activities, and investing in representatives playing a very active role. web and app products. Continuing partnerships Our membership has doubled over the past year with organisations such as Northern Midlands and now sits at 24 members, still only a pin drop of Business Association were strengthened with a the eligible businesses of the area. number of co-operative initiatives and projects. I would particularly like to thank the active A highlight of the year was the publication and members of the committee for all of their efforts and launch of the Association’s “The Essential Doggy contribution over the year. Many thanks for their Guide for all dogs travelling Tasmania’s Heritage continued help during the year. We have been a small Highway Region with their humans”. The guide group trying to get things done. The RRTA has come provides visitor information regarding dog-friendly a fair way, but there is still a long way to go before we attractions and services along the heritage can say that we are doing all that our members would highway. Launches were held in at Shene in the like us to do. south and Brickendon in the north.

Destination Southern Tasmanian | Annual Report 2014 15 > Southport Lagoon Tasmanian Wilderness & Fishing Adventures www.tasmaniawildernessfishing.com.au

16 Annual Report 2014 | Destination Southern Tasmanian the board

Vincent Barron Malcolm Wells Chairman Deputy Chairman Vin Barron was Chief Malcolm is currently Executive of the Tasmanian Adjunct Professor in the Convention Bureau (TCB) Faculty of Business at the from 1993 until 2008. He was University of Tasmania and previously Executive Director principal of his own project of the Hobart Chamber of management consultancy. Commerce and State Director He is also Co-chair of of the Tasmanian Chamber the National Parks and of Commerce for 8 years. Wildlife Advisory Council. He was a former President Malcolm had thirteen years with Tourism Tasmania, of the Association Australian nine as Deputy Chief Convention Bureaux. Executive. He is a Fellow In May 2011 he became the of the Australian Institute convenor/chairman of various of Company Directors. industry working groups Malcolm was an architect having as their objective of the Brand Tasmania the establishment of a new initiative and a key player in regional tourism organisation the development of Targa for Southern Tasmania. Tasmania, the Three Peaks He was a founding Director of Race, Ten Days on the the Tourism Industry Council Island and the 1990 World of Tasmania and currently Rowing Championships. represents DST on the TICT He received Board. Vin is a Director acknowledgement for his of Cricket Tasmania with services to Tasmanian committee responsibilities tourism when he was which include marketing, awarded the Premier’s promoting major events, Award for the Outstanding Blundstone Arena venue Contribution to Tasmanian operations and the Tasmanian Tourism at the 2003 Cricket Museum. Tourism Awards.

Destination Southern Tasmanian | Annual Report 2014 17 the board

Alderman Stuart Slade Frank Pearce Anne McVilly a member of the TVIN (Mayor of Glenorchy Nominee of Local Tourism Elected Director Reference Group; Skal City Council) Associations Anne has over 20 years International Hobart and Nominee of Think South Frank Pearce recently of experience in tourism has been a national judge in Alderman Stuart Slade is completed a tenure of ten and 10 in Information Australian Tourism Awards the current Mayor of the years as General Manager of Technology as a Systems on three occasions. Glenorchy City Council. Glenorchy City Council. He is Analyst/Programmer. She He has been an elected a CPA and has a Bachelor of commenced in her role as Simon Stubbs member for 23 years Arts majoring in Economics Director Tourism Operations, Elected Director including nine as a Deputy plus a Master of Business Port Arthur Historic Site in Simon Stubbs has owned, Mayor. Stuart is also the Administration degree. April 2013. operated and worked at Immediate Past President Frank has extensive local In her previous role with the various tourism businesses and Chair of RACT Limited, a government experience Tasmanian Travel Centre, in Tasmania. He is presently Director of RACT Insurance in addition to his role at Hobart, Anne has formed the Managing Director of and RACT Travel. Glenorchy, Frank had 7 years strong statewide industry Hobart Paddle and sits as In addition he is the Founder in senior management roles relationships in that time a member of the National and Principal Consultant at the City of Fremantle in and combined with her IT Parks Advisory Council for of the Business Continuity WA. Prior to that, he managed background has extensive National Parks Tasmania. Institute of Australia. the internal audit and treasury knowledge of online Simon and his wife Alison Stuart has Obtained post functions for Transperth, bookings and distribution. have recently moved graduate qualifications in Perth’s public transport She has a comprehensive on from the nationally health science and risk provider. He previously understanding of visitor recognised tourism business management. He is a Fellow worked for a variety of needs, expectations and they founded, Freycinet of the Australian Institute Commonwealth Government activities undertaken by Adventures, to concentrate of Company Directors, agencies in Western tourists whilst in Tasmania on Hobart Paddle. Simon a Member of the Risk Australia, gaining extensive and an in-depth knowledge holds a Diploma in both Management Institution of experience in accounting, of the cruise sector including Outdoor Recreation Australasia, a Chartered performance auditing, key sector relationships and Entrepreneurial Professional Member of the general administration and in both domestic and Management. Safety Institute of Australia management. international markets. and a Registered Safety Frank is the former President Anne is passionate about Brenton West Professional (Aust). of the Rivers Run Tourism quality assurance and has CEO, Think South (formerly Association and is an active attained ISO accreditation for Southern Tasmanian member of the Derwent organisational development, Councils Authority) Valley Rotary Club. environment and safety Brenton West is the Chief management. She is Executive Officer of the

18 Annual Report 2014 | Destination Southern Tasmanian Southern Tasmanian event management, media owned by 11 southern Rita Warrener Councils Authority (STCA), relations and industry Tasmanian councils. He Regional Tourism the peak body representing advocacy. Holding a double also chairs Restart, a not- Coordinator – Southern the 12 southern councils. degree in Marketing and for-profit re-training retired Tasmania Brenton has previously International Business thoroughbred racehorses. Tourism Tasmania worked as a senior political and Geography and Alex lives on a working farm Rita has over twenty years’ adviser for a federal Environmental Studies in the Coal River Valley and experience in the tourism senator undertaking media, (Hons), Will is passionate believes that tourism has industry. After initially working policy and parliamentary about Tasmania’s tourism a vital role to play growing in local government in duties. Brenton holds a industry and excited to jobs and increasing wealth southern Tasmania, a move combined Bachelor of contribute to the growth in regional Tasmania. to Melbourne provided Rita Arts and Business degree, of Destination Southern with experience in retail majoring in Political Science Tasmania. Michael Higgins travel, sales & marketing and and Human Resource Nominee of the Local public relations with Tourism Management and is an Alex Green Tourism Associations Tasmania – managing affiliate of the Australian Chairman, Heritage Michael Higgins has relationships with retail and Institute of Company Highway Tourism Region owned, operated and wholesale travel partners Directors (AAICD). Association worked at various tourism in Melbourne and regional Alex Green is a Councillor and service businesses Victoria. Will Barbour on the Southern Midlands in Tasmania. He currently Since returning to Hobart, Rita Marketing & Sales Council. He has over owns and operates has worked in various roles Manager, Tasmanian Air 10 years experience in Huon Bush Retreats and with Tourism Tasmania across Adventures the tourism industry as a Huon Valley Escapes both industry development Will Barbour returned to professional tour guide. Alex and until recently, was and marketing. As regional Tasmania after spending has served on the Heritage president of HVKTA and a Tourism Coordinator – some time overseas and Highway Tourism Region representative on the Huon South, Rita is responsible commenced his current Association board for over Trail Steering committee. for providing a strong link to role as Marketing and Sales 10 years, and is currently the Active in various community industry through the provision Manager for Tasmanian Chairman. organisations and long of liaison and support Air Adventures. Will’s In addition to his tourism term Huon Valley resident to Destination Southern previous role was in tourism experience, Alex previously he is passionate about the Tasmania. Rita strongly marketing for a Destination worked in the finance opportunities a Regional believes in the potential of the Marketing Organisation sector. He currently body can offer operators Tasmanian tourism industry, in the British Columbian serves as Chairman of the and visitors to Southern particularly in relation to the far Rockies and included Southern Waste Strategy Tasmania. reaching benefits it provides involvement in promotions, Authority, a joint authority to regional communities.

Destination Southern Tasmanian | Annual Report 2014 19 financial snapshots

Directors’ report Statement of financial performance Your directors present their report on the company for the financial year ended 30 June 2014. Classification of 2014 2013 expenses by nature Note $ $ The names of the directors in office at the date of this report are:- Revenues from ordinary 2 754,152 587,974 Mr. Vincent J Barron activities Mr. Malcolm W Wells Employee benefits Mr. Stuart E Slade (232,946) (189,535) Mr. Simon J Stubbs expense Mr. Michael J Higgins Depreciation and Mr. Frank C Pearce (7,936) (7,841) amortisation expenses Ms. Elaine A McVilly Mr. Brenton M West Other expenses from (509,695) (398,355) Mr. William A Barbour ordinary activities Mr. Alexander O Green Profit / (loss) from The profit/(loss) of the company Destination ordinary activities before 3,575 (7,757) Southern Tasmania Limited for the financial year income tax expense amounted to $3,575. The company’s operations are not regulated by Income tax expense any significant environmental regulation under a law relating to ordinary 1(a) 0 0 of the Commonwealth or of a State or Territory. activities The company is a non-profit organisation and Profit / (loss) from since the end of the previous financial year, no ordinary activities after 0 (7,757) Directors of the company have received or become income tax expense entitled to receive a dividend. Insurance premiums have been paid, during or New increase (decrease) 0 0 since the end of the financial year, for professional in reserves and management liability for who is, or has been, an officer and manager of the company. Total Changes in equity 3,575 (7,757) No indemnities have been given or insurance premiums paid, during or since the end of the The accompanying notes form part of these financial statements. financial year, for any person who is, or has been, an auditor of the company. Signed in accordance with a resolution of the Board of Directors,

Vincent Barron Chairman 11 August 2014

20 Annual Report 2014 | Destination Southern Tasmanian > Clockwise from top Tahune Airwalk The Neck, Bruny Island Callington Mill Bruny Island Signage Photography Bluescope Steel

Photography Nick Osborne Photography Steven French Photography Joe Shemesh

21 < Clockwise from top Bonorong Wildlife Park Tree fern in Mt Field National Park Salamanca Arts Centre: A Common Ground Tasmanian Air Adventures - Bruny Island Long Weekend

Photography Poon Wai Nang

Photography Alice Hansen Photography Kathryn Leahy Photography Graham Freeman

22 Annual Report 2014 | Destination Southern Tasmanian Statement of financial position

Note 2014 2013 2014 2013 $ $ Note $ $

Current Assets Equity 7 Cash 3 190,989 86,699 Issued Capital 0 0 Prepaid Insurance 3,445 3,273 Retained profits 44,229 51.986 Receivables 4 5,210 15,371 Adjustment 2013 96 0 Total Current Assets 199,644 71,347 Current Profit/(Loss) 3,575 (7,757)

Non Current Assets Total equity 47,900 44,229 Computer Equipment 5 950 2,850 Statement of cash flows Motor Vehicle 5 17,307 23,076 2014 2013 Office Equipment 5 1,066 1,333 $ $

Borrowing Expenses 402 773 Cash flow from operating activities Total Non Current Receipts from customers 848,921 651,551 Assets 19,725 28,032 Payments to suppliers and (736,913) (600,160) Total assets 219,369 133,375 employees

Current Liabilities Net cash provided by (used in) 112,008 51,391 Accounts payable 6 144,048 49,810 operating activities Provision for Cash flow from investing activities 1(c) 4,747 11,004 Annual Leave Payment for Plant & Equipment 0 (6,475)

Asset Purchase 5,659 5,659 Net cash provided by (used in) 0 (6,475) Total Current Liabilities 154,454 66,473 investing activities

Non Current Liabilities Cash flow from financing activities Asset Purchase 17,015 22,673 Repayment of borrowings (7,718) (6,431) Net cash provided by (used in) Total Non Current (7,718) (6,431) Liabilities 17,015 22,673 financing activities

Total liabilities 171,469 89,146 Net increase (decrease) in cash held 104,290 38,485 Net assets 47,900 44,229 Cash at beginning of year 86,699 48,214 Cash at end of year 190,989 86,699

The accompanying notes form part of these financial statements.

Destination Southern Tasmanian | Annual Report 2014 23 Notes to and forming part of the financial statements

Note 1: Statement of significant basis of the expected net cash flows which will accounting policies be received from the assets employment and The financial report is a general purpose financial subsequent disposal. The expected net cash report that has been prepared in accordance flows have not been discounted to present with Accounting Standards and other mandatory values in determining recoverable amounts. The professional reporting requirements and the depreciable amount of all fixed assets including Corporations Act 2001. The financial report has buildings and capitalised leased assets, but been prepared on an accruals basis and is based excluding freehold land, are depreciated on a on historical costs and does not take into account diminishing value basis over their estimated useful changing money values or, except where stated, lives to the entity commencing from the time the current valuations of non-current assets. asset is held ready for use. Cost is based on the fair values of the consideration given in exchange for assets. (c) Employment Benefits The accounting policies have been consistently Provision is made for the company’s liability for applied, unless otherwise stated. employee benefits arising from services rendered The following is a summary of the material by employees to balance date. Employee accounting policies adopted by the company in entitlements expected to be settled within one the preparation of the financial report. year together with benefits arising from wages and salaries, annual leave, and superannuation, (a) Income Tax have been measured at the amounts expected to The company is exempt from income tax under be paid when the liability is settled. section 50-40 of the Income Tax Assessment Contributions are made by the company to an Act 1997 in that the association is not carried on employee superannuation fund and are charged for the purposes of profit or gain to the individual as expenses when incurred. members thereof and was established for the purpose of promoting the development of Tourism. (d) Cash For the purpose of the statement of cash flows, (b) Property, Plant and Equipment cash includes cash on hand and at call deposits Property, plant and equipment are brought to with banks or financial institutions, investments in account at cost or at independent or directors’ money market instruments maturing within less valuation, less where applicable, any accumulated than two months and net of bank overdrafts. depreciation or amortisation. The carrying amount of property, plant and equipment is reviewed annually by directors to ensure it is not in excess of the recoverable amount from those assets. The recoverable amount is assessed on the

24 Annual Report 2014 | Destination Southern Tasmanian Note 2: Operating Profit Note 4: Receivables

2014 2013 2014 2013 $ $ $ $ Revenue Current Operating activities Totally South Funds 0 9,000 Tourism Tasmania Grant 296,100 260,000 GST Refundable 5,210 6,371 Other Government Grants 88,872 51,414 5,210 15,371 DST Membership & Partnership Fees 142,536 114,885 Marketing 217,509 76,336 Note 5: Non Current Assets The following is a summary of the cost of the owned assets and Corporate Partnerships 2,146 0 accumulated depreciation calculated on a basis of Diminishing Business Events 2,077 30 Value annually for Motor Vehicles, Office & Computer Equipment respectively: Totally South Funds 995 59,000 Motor Office Computer Interest 3,917 0 Vehicles Equipment Equipment Residual Regional Marketing Funds 0 26,309 Cost Price 28,625 1,500 4,975 Total Revenue 754,152 587,974 Accumulated (11,318) (434) (4,025) Expenditure Depreciation Operating activities Written Down Value 17,307 1,066 950 General & Administrative Expenses 151,789 149,394 Note 6: Accounts Payable LTA Expenses 7,682 40,597 Marketing Expenses 332,364 184,985 2014 2013 $ $ Employment Expenses 232,946 189,535 Current Occupancy Expenses 25,796 31,220 Accrued Expenses 32,133 44,095 Total Expenditure 750,577 595,731 Trade Creditors 109,550 970 Net profit / (loss) 3,575 ($7,757) Superannuation Payable 468 1,073 PAYGW Payable 1,897 3,672 Note 3: Cash 144,048 49,810 2014 2013 $ $ Note 7: Members’ Guarantee Cash at Bank 190,989 86,699 The company is limited by guarantee. If the company is wound 190,989 86,699 up, the constitution states that each member is required to contribute a maximum of $10 each towards meeting any outstanding obligations of the company. At 30 June 2014 the number of members was 160.

Destination Southern Tasmanian | Annual Report 2014 25 auditor’s report

Independent auditor’s report to members are presented fairly in accordance with Australian of Destination Southern Tasmania Limited Accounting Concepts and Standards and other mandatory professional reporting requirements I have audited the financial report comprising the (Urgent Issues Group Consensus Views) (where Income Statement, Balance Sheet, Statements applicable), and statutory requirements so as of Cash Flows and Changes in Equity, and Notes to present a view which is consistent with my to Accounts, of Destination Southern Tasmania understanding of the Company’s financial position Limited for the year ended 30 June 2014. and the results of its operations and cash flows. The audit opinion in this report has been Directors’ Responsibility for formed on the above basis. the Financial Report The Company’s management committee is Independence responsible for preparation and fair presentation To the best of my knowledge and belief, there has of the financial report and information contained been no contravention of auditor independence therein. This responsibility includes establishing and any applicable code of professional conduct and maintaining internal controls relevant to in relation to the audit. preparation and fair presentation of the financial report that is free from material misstatement, IFRS Compliance whether due to fraud or error; selecting and I declare that the company has met IFRS applying appropriate accounting policies; and compliance requirements. making accounting estimates that are reasonable in the circumstances. Audit Opinion In my opinion, the financial report of Destination Auditor’s Responsibility Southern Tasmania Limited presents fairly in My responsibility is to express an opinion on accordance with applicable Accounting Standards the financial report based on my audit. I have and other mandatory professional reporting conducted my audit in accordance with Australian requirements in Australia the financial position of Auditing Standards to provide reasonable the Company as at 30 June 2014 and the results assurance as to whether the accounts are free of of its operations and its cash flows for the year material misstatement. My procedures included then ended. examination, on a test basis, of evidence supporting amounts and other disclosures in the accounts, and Max Peck & Associates the evaluation of accounting policies and significant accounting estimates. These procedures have been undertaken to form an opinion as to whether, Rendell W. Ridge in all material respects, the financial statements 12 August 2014

26 Annual Report 2014 | Destination Southern Tasmanian > From top, left to right Bruny Island Long Weekend Redlands Lake Salome, Walls of Jerusalem Experience Walk - Tasmanian Expeditions Mawson Pavilion, Mawson Place Constitution Dock, Photography Graham Freeman Hobart

Photography Nick Osborne Auditor’s Independence Declaration under Section 307C of the Corporations Act 2001

To the Directors of Destination Southern Tasmania Limited (ABN 29 156 395 970)

Courtesy Tasmanian Expeditions I declare that, to the best of my knowledge and belief, during the year ended 30 June Photography Kathryn Leahy 2014 there have been no contraventions of the auditor independence requirements as set out in the Corporations Act 2001 in relation to the audit or any contraventions of any applicable code of professional conduct in relation to the audit.

Max Peck & Associates

Rendell W. Ridge 12 August 2014

Destination Southern Tasmanian | Annual Report 2014 27 Photography Ellenor Argyropoulos Photography Nick Osborne members at 30 June, 2014

28 Gates Callington Mill Experience Tasmania Tours and Huon Valley Escapes Charters P/L 43 Degrees Bruny Island Cambridge House Bed & Ida Bay Railway Breakfast Federal Group 7HOFM Impressive Tasmania Casaveen Knitwear Fountainside Hotel Airlines of Tasmania P/L Industrylink Castray Esplanade Food Four Seasons Holiday Cottages At Eleven, la petite maison and Wine Innkeepers Tasmania Fox & Hounds Inn Avis Australia City View Motel Islington Hotel Giants’ Table and Cottages Bargain Car Rentals Coal Valley Vineyard Jun Lin Massage Gourmania Food Tours Barilla Bay Seafoods Colonial Accommodation Tasmania Kermandie Hotel & Marina @ Undine Barilla Holiday Park Great Expeditions Pty. Ltd. Lake Peddar Chalet Cricket Tasmania Barron Associates Hadleys Pty. Ltd. Lark Distillery Cruisin Motorhomes Beachview Bellerive Hastings Caves & Thermal Lenna of Hobart Best Western Curringa Farm Springs Let’s Show you Tasmania Tours Balmoral Motor Inn Customs House Hotel Heimat Chalets Love Tasmania Tours Best Western Hobart Cygnet Holiday Park Highland Cabins & Cottages at Lufra Hotel Blue Hills Motel Bronte Park Derwent Bridge Chalets & Makers on Church Street Bonorong Wildlife Sanctuary Studios Hobart Adventures Maura Bedloe Communications Boutique Wine Tours Tasmania Derwent Bridge Wilderness Hobart Water Taxis Hotel Mermaid Cafe Bruny Island Accommodation Hobart Yachts Derwent Sailing Squadron Mona Services Hobart’s Accommodation Bruny Island Smokehouse Doctor Syntax & Hostel Montacute Boutique Bunkhouse & Whisky Bar Domaine A Stoney Vineyard Home Hill Winery Motel 429 Bruny Vista Cabin Driftwood Cottages Hotel Collins Motel Mayfair on Cavell Budget Rent-a-Car Dunalley Waterfront Cafe Hotel Grand Chancellor Bull Bay Artist Residencies Old Hobart Town Historic Entourage Sailing Huon River Jet Boats Model

28 Annual Report 2014 | Destination Southern Tasmanian > Opposite page, left to right Crayfish - Tasmanian Seafood Seduction Farm Gate Markets St Peters Church, Oatlands

French Photography Steven Photography Poon Wai Nang Farm Gate Markets

Pancakes by the Pond Segway Tasmania The Bruny Island Long Waterside Accommodation Weekend Patchwork Cafe Shene Tasmania White Beach The Junction Motel Tourist Park Pennicott Wilderness Journeys Shipwrights Arms Hotel The Lady Nelson William McHenry Peppermint Bay Cruises Shutterbug Walkabouts & Sons Distillery The Last Villa Port Arthur Historic Sites Smugglers Rest William Smith & Sons The Walk Port Arthur Somerset on the Pier Woodbridge Hill Hideaway Lavender Farm The Old Woolstore Apartment Sorell Fruit Farm Hotel Wrest Point Hotel Port Huon Cottages & Franklin & Casino Eco Cruises Southern Cross Austereo The Possum Shed Yukon Tours Quality Hobart Midcity Hotel Southern Isle Charters The Wall in the Wilderness Zenica Hairdressing Quest Savoy Southern Lights Hotel Tourism Audit Services St. Ives Hotel Australia Quest Trinity House Local Government Tourism Brochure Exchange Quest waterfront Stewarts Bay Lodge Brighton Council Travelodge Hobart RACT Sullivans Cove Apartments Central Highlands Council Travelodge Hobart Airport Redbanks Fish & Field Tahune Airwalk/Eagles Eyrie Clarence City Council Tasmania Enjoy Tynwald Restaurant & Historic Redlands Estate Accommodation Derwent Valley Council Tasmania Tour Guide Richmond Park Boathouse Under Down Under Glenorchy City Council Tasmanian Air Adventures Roaring 40s Ocean Kayaking Underwater Hobart City Council Rosefield Bed & Breakfast Tasmanian Devil Conservation Adventures Tas. Park Rotorlift Aviation Vibe Tasmania Tasmanian Insight Tours Salamanca Arts Centre Villa Howden Sorell Council Tasmanian Whisky Distillery Salamanca Inn Tours VIP Tours Tasmania Southern Midlands Council Salamanca Wharf Hotel Tassie Motor Shacks Waterfalls Cafe & Gallery Sandy Bay Chalet TasVacations

Destination Southern Tasmanian | Annual Report 2014 29 Thank you for your support

Level 1, 13-17 Castray Esplanade, Hobart TAS 7000 GPO Box 179, Hobart TAS 7001 www.southerntasmania.com.au

ABN 29 156 395 970