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boats, cyclists and walkers. The restored canals 5ha of employment land have been approved for B1, provide a great tourism opportunity for this spa town. B2 and B8 uses. 53 housing units have been allocated. There is a good range of leisure activities and a busy As part of the town’s urban extension a further 390 programme of events in the summer – St. Richard’s units are subject to planning applications with the Classic Car and Boating Festival; Droitwich Food, balance of 210 subject to the Planning Inspectorate’s Music and Arts Festival; and Salt Festival. consideration. For further information about visit www.droitwichspa.com Retail: The town’s retail offer comprises a unique high quality range of independent traders together with fine delicatessens and restaurants, and a thriving Location: The historic town of Pershore lies on the River community arts centre at Number 8. Avon between and Worcester. With a rail station north of the town, direct access off the M5 from Pershore, like Evesham and Droitwich Spa has its own the West and regular bus services from Worcester Bus town loyalty scheme, the Pride card supported by the Station, Pershore has excellent transport connections. local Chamber of Trade. Purchases from independent shops allow the customer to be in with a chance of Population: The town has a population of 7,065. winning voucher prizes and various gifts provided by the businesses in the town. Economy: Its main employment sites are Keytec7 Business Park and Racecourse Road Industrial Estate Tourism and leisure: The riverside town of Pershore which offer a mix of B1 and B2 accommodation. is the home of the famous Pershore Plum Festival www.pershoreplumfestival.org.uk a celebration of local Major Employers: Allen Gears Ltd, Winstanley & Co Ltd, produce and local distinctiveness that annually attracts White Logistics and Storage. thousands of visitors to the town centre.

Growth: The town has recently been equipped to See www.visitpershore.co.uk and deliver superfast broadband making it one of the first www.shoppinginpershore.co.uk in the area to benefit from the enhanced service.

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