2020 SPONSORSHIP OPPORTUNITIES GET TO 97 KNOW US Clinton Cove

Parks are vital to healthy, sustainable cities, and every day Park brings together urban dwellers, Pier 86 who rise to the challenge of living a balanced Pier 84 City lifestyle. (HRPK) has led the way in W 44 St. waterfront revitalization in NYC. From 2003 to today, the Park’s 550 acres of new upland, recreational and protected waters provide millions of New Yorkers and visitors from around the world with a new and profound connection to the Hudson River and its wildlife. W 34 St. As the largest park project in since the Pier 66 creation of Central Park, HRPK runs along four (4) Pier 64 miles from Chambers St. to W 59th Street, connecting 7 vibrant neighborhoods: Tribeca, , Meatpacking District, Chelsea, Hudson Yards, Hell’s Pier 62 W 23 St. Kitchen and Clinton. With construction underway at Piers 26, Pier 55, and design proceeding for Pier 97 and Gansevoort Peninsula, the next several years will see unprecedented growth in green open space – bringing increased ecological, recreational and economic Pier 57 benefits to the entire city. Pier 55 14th St. HRPK is NOT a city park and relies on private revenue Gansevoort and sponsorship for its daily maintenance, operations Peninsula and programming. Our Sponsorship Partners support Pier 51 the Park’s free public programs included in this deck, Horatio St. such as Hudson RiverFlicks, Hudson RiverKids, Healthy on the Hudson and our beloved music and Pier 46 dance series. Pier 45

Morton St. Pier 40 “Hudson River Park is one of the most vibrant and beautiful Pier 34 places in the city, and it’s growing greener and greater Pier 26 Pier 25 every single day.” N Moore St. –Mayor Michael R. Bloomberg 2 SPONSORSHIP INTRODUCTION

Our sponsorship program helps to keep the Park clean, green and growing. HRPK QUICK STATS partnerships feature exciting opportunities for brand exposure and employee engagement 21 550 through customized experiences. YEARS ACRES Benefiting Manhattan’s Including 400 acres of Support estuarine sanctuary Free public programming 4 Miles 13 to enliven the city OF RIVERFRONT PUBLIC Views and bike path Fields, courts and Educate skateparks Through accredited NYC school curriculum & REACH broader visitor programs 20 Million+ 450,000 ANNUAL ANNUAL Participate Visits Field users In corporate social 550+ 170,000+ responsibility initiatives FREE EVENT & low cost programs Attendees Give Back to the community Promote AUDIENCE Your brand 65,000+ 24,000+ COMBINED EMAIL Social media followers Subscribers 340,000 9.8 Million+ UNIQUE DIGITAL Website visitors Impressions + 3.8 Million views (Excluding Ads)

3 ACTIVATION OPPORTUNITIES

Marketing Programs

Engage Promote CONSUMERS YOUR BRAND with pop-up activations at to Park patrons with the your choice of hundreds of opportunity to sample HRPK events as well as high– products or promote services traffic areas in the Park at HRPK events

Experiential Programs

Partnering Past Events WITH HRPK INCLUDE: offers unique venue rental 9/11 Memorial & Museum 5k, opportunities AVP: Gold Series NYC Open, Citi Olympic Village, Direct TV Host Super Bowl XLVII – Celebrity PRIVATE OR PUBLIC Beach Bowl and Super Saturday events on HRPK’s available Night, Google Android O piers and open spaces launch, NYCWFF, NY Fashion Week, Sailor Jerry’s Fleet Week, Tonehouse Games, Treasure Truck Pup Fest by Amazon, World Pride

4 Blues BBQ 2019

5 MUSIC JAZZ AT PIER 84 In partnership with the Jazz Foundation of America, we are pleased to bring legendary Jazz musicians to HRPK for free concerts each month during the summer.

DATE: Five (5) concerts, June–September LOCATION: Pier 84 at W 44 St. ATTENDANCE: 1000+ per season SAMPLING/SALES HOURS: 5:00–9:00 PM

SUNSET ON THE HUDSON Activate at our weekly concerts in Greenwich Village– a popular gathering place for Park patrons starting their weekends.

DATE: Twelve (12) concerts, June–August LOCATION: Pier 45 at Christopher St. ATTENDANCE: 1,500+ per concert SAMPLING/SALES HOURS: 5:00–9:00 PM

BLUES BBQ FESTIVAL HRPK’s Blues BBQ Festival, is an all-day celebration and the highlight of the summer season. Create a larger sampling or sales activation footprint as a festival ground highlight.

DATE: August 22, 2020 LOCATION: Pier 97 at W 59th St. ATTENDANCE: 8,000+ SAMPLING/SALES HOURS: 1:00–9:00 PM 6 FITNESS HEALTHY ON THE HUDSON Led by fitness professionals from across , Healthy on the Hudson offers a variety of classes in different categories, four nights a week. All workouts are adaptable to any fitness level.

DATE: Twelve (12) weeks, four (4) nights a week, June–August LOCATION: Various locations throughout the Park ATTENDANCE: 2,000+ per season SAMPLING/SALES HOURS: 5:00–8:00 PM

7 DANCE SUNSET SALSA Led by world-renowned dancer and teacher Talia Castro-Pozo, the heat goes up when the sun goes down over the Hudson River.

DATE: Twelve (12) Tuesday nights, June–August LOCATION: Pier 45 at Christopher St. ATTENDANCE: 3,000+ per night SAMPLING/SALES HOURS: 5:00–9:00 PM

BOLLYWOOD Led by local dance group NYC Bhangra, these classes are fun for the whole family.

DATE: Wednesday nights in June LOCATION: Pier 45 at Christopher St. ATTENDANCE: 300+ per night SAMPLING/SALES HOURS: 5:00–9:00 PM

HUDSON RIVER DANCE FESTIVAL Today’s most exciting dance companies perform together at two spectacular free shows, presented in partnership with the Joyce Theater. Celebratory fifth Anniversary show coming June 2020.

DATE: Two (2) nights in June LOCATION: Pier 63 Lawn Bowl at W 23 St. ATTENDANCE: 2,000+ per night SPECIAL EVENT: VIP Sponsor & Reception SAMPLING/SALES HOURS: 5:00–9:00 PM 8 FAMILY HUDSON RIVERKIDS This program brings together hands-on learning and entertainment with a multitude of interactive programs and performances all made especially with kids in mind.

DATE: Mondays and Thursdays, June–September LOCATIONS: Pier 25 and Pier 62 ATTENDANCE: 5,000 per season SAMPLING/SALES HOURS: 3:00–5:30 PM BARD IN THE PARK Celebrate the magic of theater under the stars at Hudson River Park’s Clinton Cove. This season features New York City’s emerging thespian talent.

DATE: Four (4) Thursday nights, June–September LOCATION: Clinton Cove at W 55 St. ATTENDANCE: 75+ per performance SAMPLING/SALES HOURS: 6:00–8:30 PM SUBMERGE New York’s largest marine science festival celebrates NYC’s coastal waters and brings marine science to life. This day of interactive science aims to inspire audiences of all ages and make marine science and STEM accessible and engaging for everyone.

DATE: September 26, 2020 LOCATION: Pier 84 at W 44 St. ATTENDANCE: 8,500+ ACTIVATION HOURS: 11:00 AM–4:00 PM 9 MOVIES HUDSON RIVERFLICKS WEDNESDAYS FRIDAYS See your favorite superheroes burst off the big screen at HRPK’s outdoor film screenings provide families with Hudson RiverFlicks! Featuring four (4) screenings with a memorable summer experiences with incomparable live remixed soundtrack courtesy of Shaolin Jazz. riverside views.

DATE: Seven (7) Friday nights, July–August DATE: Seven (7) Friday nights, July–August LOCATION: Pier 63 Lawn Bowl at W 23 St. LOCATION: Pier 46 at Charles St. ATTENDANCE: 1,500+ per screening ATTENDANCE: 1,200+ per screening SAMPLING/SALES HOURS: 5:00–10:00 PM SAMPLING/SALES HOURS: 5:00–10:00 PM

10 BUILDING A SUSTAINABLE FUTURE TOGETHER

Hudson River Park plays a critical role in protecting the Hudson River ecosystem and is committed to educating residents on the local habitat and wildlife.

Through environmental topics such as climate change, community composting, water pollution and coastline resiliency, students and adults of all ages are invited to experience the Hudson River as a living laboratory. Ongoing river research projects include oyster restoration, river conditions, micro- and macro- plastic pollution and environmental DNA.

In 2019, the Park announced a major plastic reduction program, Park Over Plastic. This initiative among the community, Park staff and vendors will help preserve the long-term health of the Hudson River and local wildlife.

Interested in becoming a valued Sustainability Sponsor? Contact Tom Lindon to learn about the available opportunities. 11 LIGHT POLE BANNER PROGRAM Light Pole Banners are available along HRPK’s four (4) mile footprint. Rental flights start at three month runs.

Highlight YOUR COMPANY along the 100,000 CARS see your message each day 100+ BANNERS are available along HRPK’s four (4) mile footprint 3 month INITIAL flight runs 6 month+ FLIGHTS WELCOME subject to availability Connecting SEVEN VIBRANT NEIGHBORHOODS Tribeca, Greenwich Village, Meatpacking District, Chelsea, Hudson Yards, Hell’s Kitchen and Clinton

12 PARTNERSHIP BENEFITS

Our Park Community and visitors from around the globe rely on key promotional materials like our Summer of Fun calendars, program guides and Park maps for the who, what, when and where. Sponsorship Partners may receive prime logo placement and/or messaging opportunities to reach Park patrons, including those visiting the many popular businesses in the Park, such as Circle Line, Intrepid Sea, Air & Space Museum and . 75,000 45,000 1,000–5,000 EVENT CALENDARS EVENT POSTCARDS WATER BOTTLES 50,000 12,000 1,000 PARK MAPS PROGRAM GUIDES TOTE BAGS

13 PARTNERSHIP BENEFITS HRPK’s Corporate Membership Program helps keep the Park clean, green and growing! Corporate support is essential to our mission at Hudson River Park of providing a world class waterfront Park for the enjoyment of New Yorkers and visitors alike. By partnering with us, your company showcases its commitment to the community and contributes to the realization of the largest open space project in Manhattan since the creation of Central Park. HRPK Volunteer Days are the perfect way for employees to bond and enjoy a fun, active day in the Park with purpose! Employees have the opportunity to engage in horticulture, gardening, Park maintenance, coastal cleanups and oyster restoration.

Team Building for community impact strengthens relationships while ensuring that one of NYC’s largest parks remains clean, beautiful and safe.

...A commitment to building urban communities and contribute to the completion of the remaining 25% of this essential NYC resource 14 HRPK FRIENDS’ SIGNATURE FUNDRAISING EVENTS Hudson River Park Friends is the nonprofit organization dedicated to the completion, care and enhancement of Hudson River Park, and is the Park’s designated advocacy and fundraising partner. GALA Our annual Gala is a premier New York City event and our biggest fundraiser of the year. The event joins myriad communities and all facets of business and industry. Special Guests include: Kevin Bacon, Mayor Mike Bloomberg, Tyler Cameron, David Chang, Andy Cohen, Will Ferrell, Claire Danes, Lea DeLaria, Lucy Liu, Robert De Niro, Hugh Jackman, Padma Lakshmi, Jay Leno, Seth Meyers, Janelle Monáe, Julianne Moore, Aidan Quinn, Sarah Jessica Parker, Susan Sarandon, Brooke Shields, Martha Stewart and Christy Turlington.

15 The HRPK Playground Committee is a dedicated group of parents working to promote and support all aspects of keeping Hudson River Park safe, clean and green with a special focus on children and family. The group annually hosts two premier charitable events: the Playground Committee Luncheon and Backyard BBQ.

LUNCHEON BACKYARD BBQ In January 2020, the Playground Committee will In May 2020, HRPK Friends Playground Committee celebrate its 5th Annual Luncheon, where over 300 hosts the annual Backyard BBQ where families enjoy committee members and their fashionable guests the Hudson River’s sparkling waterfront with will gather to celebrate Hudson River Park. exhilarating kids’ entertainment.

“The chicest Mom’s day out” “New York City’s — Vogue most stylish BBQ” — Town & Country

16 PARTNERSHIP SUMMARY Sponsorship Benefits - applicable to each event program and investment

Sponsorship Entry Level Benefits & Corporate Opportunities Membership Sponsor Volunteer Day Recognition - One (1) Volunteer Day Experience - Signage at participating events for up to 25 participants - Brand category exclusivity - Digital Photo Album capturing - Dedicated website & social media integration Volunteer Day highlights - Brand integration across events - Opportunities for custom programming Seedling Level with HRPK Membership - Customized event recognition opportunities - Complimentary Seedling Level Membership for all participating Activation Space volunteers - Physical activation space at participating events Recognition - Brand recognition on digital channels Your Logo social media, HRPK website and - Brand logo inclusion in HRPK campaigns donor materials - Brand logo on HRPK promotional materials and in-Park signage - Sponsor designation in event names

17 OUR WEST A brief history of the West SIDE STORY Side and Hudson River Park

Pre-European Contact 19th Century Early 20th Century 1973

The Original Canal All West Side Highway New Yorkers Era Aboard! Collapses Before New York, before Hudson River waterfront Some of the world’s most A section of the elevated New Amsterdam—there transforms into one of the celebrated ships—the West Side Highway collapses, was Lenapehoking, the world’s busiest working Lusitania, Carpathia, and bringing attention to NYC’s land of the Lenape, the waterfronts due in part the Normandie—came deteriorated infrastructure and original inhabitants. The to the opening of the Erie and went from piers in leading to plans for a never- Lenape people farm Canal and the advent of Chelsea and Hell’s Kitchen, built project called “Westway” tobacco and conduct the steamship. Oyster transporting soldiers, that would have filled in a trade along the lower barges proliferate along the celebrities, immigrants and portion of the Hudson River Hudson River. shoreline and oyster carts more to and from Europe. to create an underground are as plentiful as current interstate highway. day hot dog stands.

1985 1998 2018 2019

A Catchy A Park 20 Years #singleuseless Tale is Born Young HRPK launches Park Over New York State and New The Hudson River Park Hudson River Park Plastic, a multi-year York City halt plans for Act is signed into law— celebrates its 20th initiative to rid the Park of Westway due to political designating approximately Anniversary, attracting single-use plastics. pressure and community 150 acres of land and piers 20 million visits each year. concerns, including and 400 acres of water With 75% of the Park’s The River Project impacts to juvenile as a major, new park and 4-mile footprint complete, Merger striped bass. The State Estuarine Sanctuary— HRPK offers over 800 A pioneer in river and City begin discussing happy news for New cultural, educational and research and educational alternative solutions for Yorkers and the 70+ family programs annually. programming, The River Manhattan’s West Side species of fish in HRPK. HRPK’s Estuary Lab Project, merges with waterfront and piers. conducts original research the Estuary Lab making on oyster restoration and the Pier 40 Wetlab an microplastics. integrated part of HRPK's wildlife education. There's More to This Story 2020 & Beyond With the openings of Hudson River Park’s Pier 26 (the first pier to feature an “ecological get down”), Gansevoort Peninsula, Pier 55, Pier 57 and Pier 97—the completion of HRPK is now in sight!

18 2020 SPONSORSHIP OPPORTUNITIES

Thank you For more information, contact:

TOM LINDON Vice President Marketing & Events (212) 627-2020 x8754 [email protected]

AMY MOLINERO Associate Director Corporate & Community Engagement (212) 757-0981 x734 [email protected]