John Michael and Kimmy Durr International Three-Day Event Riders Eventing is a thrilling equestrian sport that continues to grow rapidly, attracting interest from sports enthusiasts across the globe. Eventing could be termed an “equestrian triathlon.” It involves working with a horse both on the flat and over fences. The three phases, dressage, cross-country, and show jumping, keep spectators on the edge of their seats with the mix of beauty, elegance, and pure power displayed by horse and rider. The cross-country phase of competition in particular sets Eventing apart from other equestrian disciplines, where horse and rider must be perfectly in sync to conquer massive obstacles at fast speeds, such as water, banks, and ditches. A great deal of training is involved, especially to reach the top level of the sport, where horses must be perfectly conditioned and riders must be in tune with their equine partner’s every move in order to achieve success. Men and women compete against one another on an equal playing field,making Eventing one of the few sports in the world where this is the case. The equestrian audience, defined as “riders, trainers, grooms, owners and spectators,” is an upwardly mobile market segment that is very loyal to its chosen products and services, spending a total of $1.4 billion a year on equestrian-related products alone. While this market segment is made up of all ages – from children to senior citizens – annual research conducted by the United States Equestrian Federation (USEF) indicates these following statistics for its 90,000 members (and does not include the sport’s millions of spectators.) Median age is 35-40 years old 22% own two or more homes 85% are women and 66% have a Average 30 nights per year in a college degree hotel Average income is $185,000 Own three vehicles Average net worth is over $1.3 40% own a farm; 66% of those Million own 10 acres or more 80% make or influence purchasing decisions Own an average of four horses Average home market value is Compete actively – at least six times $594,000 per year Being a part of this exciting extreme sport gives your brand the chance to gain exposure at the international level with minimal competition from other brands, making yours the center of attention. Eventing presents a unique opportunity for your company to receive hundreds of thousands of impressions from an affluent audience. Having enough talent to qualify to compete at the international level of Eventing is very difficult, and this sponsorship opportunity represents the chance for your brand to stand out to viewers by partnering with one of the top equestrian athletes in the world. “Few riders will make it to the top level, and those who do represent an elite group of athletes considered to some of the best in the world from any sport.” John Michael Durr is an accomplished Three-Day Eventer, Show Jumper, USEF “r” Eventing Course Designer andICP certified trainer who has devoted most of his life to riding andtraining horses of all levels. He started out riding horses in 1991 at Oakridge Training Stables where he worked closely under the direction of Yves Sauvignonuntil2003. During that time, John Michael competed multiplehorsesthrough thePreliminary level andgroomed many three- and four-star horsesfor Sauvignon. John Michael excelledas a working student for Dayna Lynd-Pugh. His time at Flying Tail Farms allowed him to further develop as a professional equestrian, where he not only competed at a variety of levels on a wide variety of horses but also began his career as an instructor. John Michael is able to better both the performances of his students and the horses he rides. Today, John Michael is currently riding the Three-Star Level of Eventing as well as competing in the top levels of Show Jumping. John Michael has most recently designed courses for the Woodland Stallion Station Horse Trials, andVirginia HorseTrials Intercollegiate Championships as well asArea II Championships. Kimmy Durr grew up living on an Arabian breeding farm where she learned to ride and worked with children in a therapeutic riding program. She rode in rodeos and gymkhanas and also competed in Barrel Racing. When she was ten years old Kimmy met Ruth Bley who introduced her to jumping and to Eventing. Kimmy rode horses for Ruth until she bought her own Pikture This from Ruth at the age of 13. Kimmy has produced PiktureThis, aka “Pik,” from the Intro level all the way to the three-star level. She was named to the USEF Eventing 25 Developing Rider List in 2014 and again for 2015. Kimmy was a member of Fresno State’s NCAA Equestrian Team. She walked onto the team as a freshman in 2008 and was a member until her graduation in 2012. While on the team she earned the distinction of MVP on several occasions and held a high score of 95 (out of 100) in Equitation on the flat. John Michael Durr Kimmy Durr 2016 – 1st and 2nd Place, Windridge Preliminary 2016 – 1st Place, Full gallop Farm Intermediate 2016 – 1st and 5th Place, Full gallop Farm Preliminary 2016 – 1st Place, Coconino Intermediate 2016 – 2nd and 4th Place, Coconino Preliminary 2016- 1st Place, Coconino Prelim/Intermediate 2016 – 2nd and 5th Place, Coconino Preliminary 2016- 4th Place, Colorado CCI1* 2016- 1st Place FCHP Intermediate 2016- 1st Place, Woodland Preliminary 2016 - 10th Place, galway Downs Preliminary 2016- 1st Place, galway Downs Preliminary 2015- 1st Place, 1.30 and 1.20 classes at 2016- 3rd Place, galway Downs CIC1* Tryon Jumper Series 2015 – 1st Place, Twin Rivers CCI* 2015- 2nd Place, galway Downs CIC3* 2015 – 1st Place, Aspen Farms CIC1* 2014 – 4th Place, Copper Meadows CIC3* 2015 – 10th Place, Rebecca Farm Intermediate 2014 – 6th Place, Rebecca Farm CIC3* 2015 – Eventing 25 Developing Rider List 2014 – 2nd Place, galway Downs CIC3* 2014 – 5th Place, Copper Meadows CIC3* 2013 – 7th Place, galway Downs CCI2* 2014 – 8th Place, Copper Meadows Advanced 2013 – 3rd Place, Woodside CIC2* 2014 – 9th Place, Woodside Advanced 2012 – 6th Place, galway Downs CIC3* 2014 – 5th Place, galway Downs CIC2* 2011 – 4th Place, galway Downs CCI2* 2014 – Eventing 25 Developing Rider List 2011 –2010 – 4th Place, galway Downs CCI2* 2013 – 10th Place, galway Downs CCI2* 2007 –2006 – 9th Place, galway Downs CIC2* 2013 – 4th Place, Woodside CIC2* 2005 – NAYRC Area VI Team Member 2013 – 1st Place, Woodside Intermediate Partnering with Durr Eventing will allow you to market your brand with not just one, but TWO three-star level eventers. This will result in increased exposure for your brand in the eventing world through your association with two well- respected and highly successful upper level eventers. Through their performance, both John Michael and Kimmy have demonstrated over and over again that they are top-tier equestrians and should therefore berepresented bya top tier brand. By partnering with Durr Eventing, your company can expand its brand influence and awareness into an affluent and untapped market for minimum cost and maximum return. Every rider must be one with their horse, and focus intensely on the course during their ride. Partnering with Durr Eventing will showcase how your products help achieve the desired result create a competitive advantage. Ride into a successful future with John Michael and Kimmy. • Market your brand with two of the United States most exciting athletes without spending millions of dollars. • Use John Michael and Kimmy in ad campaigns, highlighting athletes competing in extreme sports using your superior product for maximum performance. • Partner with two high profile athletes who are extremely well-respected amongst their peers and by the spectators, making them exceptional choices to represent your company. • In addition to John Michael and Kimmy’s equestrian skill set, they are both well-spoken and approachable, friendly to everyone they meet, and believe firmly in the products they represent. • Receive media and press coverage through your association with John Michael and Kimmy, generating brand exposure with an affluent audience. Marketing your product with them will provide effective, efficient value for your marketing dollars. • Your logo can be placed on banners, saddle pads, blankets, trailers, and apparel worn by both John Michael and Kimmy. Durr Eventing travels to many competitions, ensuring widespread visibility and continued growth for your brand as a result of their endorsement and publicity. • Create brand awareness and reach Durr Eventing’s impressionable fans and clients through exposure on their website, Facebook, and Twitter. • Offer enhanced benefits for your employees as they gain the opportunity to be a part of an amazing sport through the integration of your product into Durr Eventing. • John Michael and Kimmy will both represent your business well as a national athlete available for signings, trade events, public speaking, and client entertainment opportunities. • The price of this opportunity is truly minimal when compared with the value and return on investment for your brand. • As competitors at the highest level of the sport, John Michael and Kimmy are widely respected by other members of the Eventing community. By marketing with Durr Eventing, you can take your brand recognition to a whole new level. Each sponsorship opportunity with Durr Eventing is unique and specifically tailored to meet your needs as a sponsor. We share a common goal and want to make sure that all your needs as a sponsor are met, and will work with you to create a sponsorship package that will further your goals and generate the most exposure possible. To get started, please e-mail us or give us a call. Eden Cali 310-383-8515 [email protected].