The official 60-min documentary about the comeback after the 2020 lockdown.

Title of the film: They say. They do. Thank you. How the Bundesliga managed the restart of sports. | Background. |

On May 16, 2020, the Bundesliga resumed its 2019-20 season after a corona virus-related hiatus. It was the first major sports league to do so, and quickly became the centre of global public attention.

This accomplishment impressed even Zlatan Ibrahimović, who decided to let his 44 milion followers on Instagram know with this post:

They say. They do. Thank you. I Page: 2 Everything you need to know about the film. |

This documentary takes the viewer back to the turbulent weeks between March, when sport had come to a sudden halt due to the global pandemic, and the historic, groundbreaking restart in May.

On the following pages you will find valuable information about:

The idea behind the documentary 4 The story of the film 6 International relevance and attention 8 The people in front of the camera 11 Additional information 16

They say. They do. Thank you. I Page: 3 The idea behind the documentary A season restart with impact beyond the world of sport. | What is the DFL? |

The idea: To comprehensively depict the crisis management by the DFL (Deutsche Fußball Liga) within The DFL, Deutsche Fußball Liga (German soccer league), has been responsible for the Bundesliga during the pandemic, by showing: the organisation and marketing of German professional soccer since 2000.

With the Bundesliga, the DFL owns one of the most valuable brands in Germany and one of the world’s most important soccer leagues with an ever-growing community.

The impact to business when the season The challenge of finding common ground when im- was put on hold. portant decisions had to be quickly made – in an umbrella organisation that manages two leagues with almost 40 teams between them.

The relevance of the DFL’s international network, The scope of effort in setting up new processes to and the influence of the Bundesliga concept on the best protect the health of athletes and other em- decision-making processes in other major sports ployees during the pandemic. leagues, and beyond.

They say. They do. Thank you. I Page: 5 The story of the film True trailblazers at work. | The road to an

The viewer of the documentary gets to see: early restart. |

One story story - a dozen told angles from

Creation of the hygiene and safety concept right from the start, with obstacles and hurdles

The political discussions and decisions

The internal debates and deliberations of the DFL

How there’s more to a professional sports league The balancing act performed by authorities, clubs, poli- Public perception of the process through the than the entertainment fans enjoy; there’s the tics, and athletes. What decisions had to be taken under media struggle sports teams and leagues faced – like every time pressure, which stakeholders were involved, and other business – when the pandemic started. the considerations that played an important role in the The economic and socio-political aspects decision-making process. The perception of athletes and coaches

The laboratories and their work

The match days (organisation, implementation of the concepts)

Hurdles and doubts during the process

The clubs and their challenges, from stewards to managing directors

The fans and their point of view Insights into the processes that led to the creation Exclusive and previously unpublished video of the hygiene concept, which recordings. From remote online training sessions The international impact and respect for the ultimately set the basis for the restart. to behind the scene material from matches in accomplishment empty stadiums. They say. They do. Thank you. I Page: 7 International relevance and attention All eyes on the Bundesliga. |

Why the restart of the Bundesliga season was of a global significance

The pandemic caused sudden and significant changes in the lives of people around the globe. People have been craving for success stories from the fight against the virus and steps toward normalcy.

Soccer is the most popular sport in the world, and the German Bundesliga is one of the most respected and financially strong leagues. The average Bundesliga attendance in 2019/20 was more than 40,000 per match. That was over 2,000 more than the and almost twice as many people as in the Ligue 1 in France. Of all the sports leagues in the world, only the NFL has a higher stadium attendance.

The global network of the DFL comprises 60 Media partners and 50 leagues, and a content network with hubs in 30 countries. In over 200 countries the matches of the Bundesliga are covered live.

The DFL has been among the top innovators and role models in the sports industry, long before the corona virus pandemic. The organisation was a founding member of the international trade fair, SportsInnovation, which took place for the first time in 2018 and brought together 923 sports innova- tion leaders from 21 countries.

The Bundesliga is a global league that features soccer players from all regions of the world.

They say. They do. Thank you. I Page: 9 The People in front of the camera “ If this is a real emergency stop, a lot of money is at stake. ”

Christian Seifert, CEO DFL

They say. They do. Thank you. I Page: 11 If we had had to“ end the season, an avalanche would have come our way, I couldn’t even think about it. ”

Hans-Joachim Watzke, CEO

They say. They do. Thank you. I Page: 12 No citizen should“ get sick or die just because we want to play soccer. ”

Uli Hoeneß, honorary president FC Bayern München

They say. They do. Thank you. I Page: 13 Familiar faces. |

The voices, memories, and opinions of those directly involved in the process, plus contemporary witnesses , captured in more than 11 hours of interviews – from over 30 famous personalities from sport, politics, and science – make this documentary historically significant.

Jens Spahn, Hans-Joachim Watzke, Alexander Jobst, Director of Marketing FC Schalke 04 German Federal Minister of Health Managing Director, Borussia Dortmund Thomas Müller, Player, FC Bayern München Joachim Löw, Christian Seifert, Manager of the German National Team Managing Director, Deutsche Fußball Liga DFL , Captain, FC Bayern München Richard Garlick, Markus Kauczinski, Director of Football, The Premier League , Player, FC Bayern München Manager of Dynamo Dresden Christopher Halpin, Chief Strategy and Growth Officer, Tylor Adams, Player, RB Leipzig Prof. Tim Mayer, National Football League Doctor of the German National Team , Player RB Leipzig Jürgen Klopp, Head Coach, FC Liverpool , Dr. Robert Percy Marshall, Team doctor RB Leipzig Board member, FC Bayern München AG , Head Coach, FC Bayern München Thomas Röhler, Olympic Champion, Javelin 2016 Prof. Peter Dabrock, Oliver Mintzlaff, Former member of the German ethics comitee Managing director, RB Leipzig Volker Struth, Player consultant Uli Hoeneß, Dirk Zingler, President, 1. FC Union Berlin Prof. Christoph Breuer, Honorary President, FC Bayern München Professor for Sports Economics and Management , Manager, 1. FC Union Berlin Karl-Heinz Rummenigge, CEO, FC Bayern München AG And many more... Simon Rolfes, Sports director,

They say. They do. Thank you. I Page: 14 Additional information Facts and figures about the documentary |

Produced by JAU! Media, Lindwurmstr. 45, 80337 Munich, Germany

Distributed exclusively by Sportradar AG, Feldlistr. 2, 9000 St.Gallen, Switzerland.

Available from: November 2020. Length: 60 min. Language: English voiceover (original version in German) plus English script. Term of use: Until December 31, 2021.

Facts and figures from the production

14 days of filming (between 8 March and 19 September 2020)

30 days in the cutting room

Filmed at 16 different locations

11 hours of interviews

Representatives from 20 different organisations interviewed

They say. They do. Thank you. I Page: 16 We look forward to hearing from you to discuss a collaboration in more detail. |