Campaign Planning Guide for Community Partners

PREVENT CHILD ABUSE COLORADO CONTACT INFORMATION:

ANNE AULD, PROGRAM MANAGER

PHONE: 303-413-3460

WEBSITE: WWW.PREVENTCHILDABUSECOLORADO.ORG

EMAIL: [email protected]

MAILING: 1530 W. 13TH AVE, STE 118, DENVER, CO 80204

Table of Contents

Overview…………………………………………………………………………….3

How to Get Involved ……………………………………………………………4

Sample Activities………………………………………………………………….5

Planning Timeline…………………….……………………………………..6-7

Slogans and Messages………………….……………………………………..8

Resources Available….…………………………………………………………9

Shared Fundraising…………………….………………………………………9

Pinwheels Commitment Sheet….…….………………………………….10

Pinwheels Ordering Information.…………………………….…….11-12

How to Prevent Child Abuse & Neglect……………………………….13

Overview of PCA Colorado Our Vision A Colorado where our children thrive, our communities prosper, and all residents take action to ensure the well- being of our children.

Our Mission We educate, connect, and mobilize Colorado communities and families so our children can grow and develop free from abuse and neglect.

Since 2009, Prevent Child Abuse (PCA) Colorado has developed a statewide public awareness campaign, Pinwheels for Prevention™; provided information and assistance to communities and professionals on effective child abuse prevention strategies; and educated government officials on the issues facing Colorado families.

Overview of the Pinwheel Campaign

National Campaign “Pinwheels for Prevention™” is a national public awareness campaign that puts a new ‘spin’ on prevention. The positive campaign allows pinwheels to highlight efforts and change the way we think about prevention. Focusing on community activities and public policies that prioritize prevention is the goal, right from the start. Laying the foundation for children’s healthy growth will make sure child abuse and neglect never occur in the first place. By highlighting children as the building blocks for our communities and economic development, we ensure their healthy development.

Colorado Campaign PCA Colorado launched its state campaign in 2010, displaying 5,000 pinwheels in its first year. Since 2010 the Pinwheels for Prevention™ campaign has grown rapidly, with the number of pinwheels doubling every year as more and more counties and communities take part. The campaign consists of a partnership between PCA Colorado and local community partners through pinwheel activities, public service announcements, social media outreach, and educational materials.

How to Get Involved

As a business I can… As a school I can….

As an Individual I can… As a local organization I can...

Plant pinwheel gardens and/or post pinwheel signs at courthouses, city halls, libraries, airports, malls, fairs, stadiums, schools, community centers, parks, along major throughways, and in planter boxes.

Create pinwheel bouquets with message tags to sell or give away

Create pinwheel bulletin boards with positive messages

Integrate pinwheels with other events including at the start/finish lines for runs/walks, board meetings, orientations, sporting events, conferences, and Easter egg hunts

To spread the messages, get others to purchase pinwheels and get donated advertising space and money seek: local media partnerships (print, broadcast, online), campaign spokespeople (radio hosts, athletes, coaches, civic and business leaders), media relations (press material, letters to the editor)

Engage elected officials and business leaders to educate, promote and become pinwheels ambassadors to our message

Seek opportunities to engage people on the issues through the Pinwheels Campaign including: schools, colleges and universities, city departments, religious institutions, non- profits, military bases, medical groups, local businesses

Raise funds to support child abuse prevention by selling pinwheels or other pinwheel items at your establishment; putting out donation cans; hosting a bake sale, and/or hold a pinwheel lunch-n-learn at your workplace Recruit other volunteers to help with any of the above ideas and more

Sample Activities in Colorado

Join with Get kids involved other community Create a bouquet organizations with information

Grow a pinwheel garden in Sell pinwheels at your neighborhood Community Fair

Plant along major throughways

Create t organizations - -based shirts faith Include

Involved Public Officials “Your activities are only limited by your imagination.”

Timeline for Organizing a Pinwheel Event in Your Community

Two Months Out: v Bring together a group of people that will help organize a campaign in your community v Complete PCA Colorado’s Commitment Sheet v Contact PCA Colorado for additional ideas and questions v Decide the following: o where you would like to display the pinwheels (one location or multiple) o how long you would like to display the pinwheels (one day, one week) o if it will be a stand-alone event or an add-on to an existing event o who will plant the pinwheels and clean them up o what you would like the pinwheels to look like when they are planted pinwheels (one location or multiple) o how many pinwheels are needed o what signs and outreach materials will be needed (lawn signs, flyers, banners, handouts) o If you want to make additional materials available on the protective factors, child abuse and neglect prevention strategies, parenting skills, and about local organizations serving families. o if you would like to include children in the event (example: planting pinwheels, picking pinwheels, making their own pinwheels) o if someone will speak at the event v Order pinwheels and other pinwheel materials from PCA Colorado o Secure funding, donations, and sponsors to cover costs v Research whether permits or applications are needed for the location v Begin recruiting volunteers v Contact your public officials and ask them to participate. v If it will be during Child Abuse Prevention Month (April) ask if they will present a proclamation/resolution.

Timeline for Organizing a Pinwheel Event in Your Community

One Month Out: v Confirm location v Order pinwheels and other pinwheel materials from PCA Colorado (if you haven’t already) v Recruit volunteers v Create signs and outreach materials v Begin advertising and inviting people to attend the event(s) o Write media advisory or press release to notify media about the event o Call media contacts to make sure they got the media advisory and to answer any questions o Post information about the event on your website and social media sites o Submit information on the event to the local newspaper o Post information on local list servs and community bulletin boards v Write talking points for speakers v Designate someone to take photos or video tape the event v Contact PCA Colorado for sample materials and resources you can distribute

Days Surrounding Event (Pre and Post): v Assign a helper to each VIP guest and press v Thank volunteers v Send press release and photo to the local newspaper immediately after the event v Post photos on your website and Facebook page v Email description and best photo to PCA Colorado v HAVE FUN!!!

Slogans and Messages

Why positive messaging: Research shows that while horrific stories of child abuse and neglect may gain short-term media attention, this approach is not successful in building lasting public will for effective prevention efforts. To promote lasting change, the pinwheel messages must focus on proposing effective solutions and engaging people in positive, preventative action they can take on their own.

Here are a few guidelines for you to consider as you develop your Pinwheels Campaign messages: Avoid numbers Talk about importance of healthy child development

Focus on success stories Focus on community

Give specific actions others (individuals, business, etc.) can do to get involved

Sample Slogans and Messages Choose to Matter! It’s Your Turn to Make a Difference for Families Help Plant Hope The Power of One Can Make a Difference You Can Help! The Winds of Change Start with You Help Kids Thrive Happy Childhoods Last a Lifetime

It is Everyone’s Business Strong Beginnings Last a Lifetime Our Kids: Our Business ResourcesHelping Children Helps Us All 8

Available from PCA Colorado

The following resources and more are available to our community partners. Please contact [email protected] for copies/examples:

• Press release

• Pinwheel Coloring Sheets

• Talking points

• Children activity sheet

• Media advisory

• Parenting tips

• Lawn sign • Corporate Sponsorship Letter • Signs/banners

• Letter to the editor • Flyers • Bookmarks

Additional Resources:

• 1-800-CHILDREN : family support line • www.Preventchildabusecolorado.org: parenting information, information on how to report abuse, recent research on prevention • Visit our Facebook page: Prevent Child Abuse Colorado

Shared Fundraising Model

PCA Colorado is committed to partnering with local organizations to sustain and grow available resources for parents. We encourage partners to use the pinwheels to raise money for family support services. We try to keep the cost of the pinwheels as low as possible so that community- based organizations can sell the materials and recognize a gain from their sales. PCA Colorado will happily share fundraising ideas and materials used by other organizations across the state. 9

Commitment Sheet For

Community Partners

To take part in Pinwheels for Prevention™ and have access to the materials and resources, PCA Colorado needs a completed Commitment Sheet submitted.

Individual/Business/School/Organization Name: ______

Contact Person: ______

Contact Phone Number: ______Contact Email: ______

Timeframe for event: ______Geographic Region:______

Summary of planned activities:______

______

Please initial next to each item. Feel free to contact us if you have any questions. I agree to… _____ Use campaign name _____ Use campaign logo on any signs, flyers, advertisements, etc. _____ Order and use pinwheels provided through PCA Colorado _____ Promote the pinwheel in a positive manner through positive messages/slogans (ie: DO NOT have the pinwheels represent the number of child victims) _____ Inform us of the date of any events, in order to help promote and attend if possible _____ Send a recap of all pinwheels events and pictures if available _____ Give local proceeds from all pinwheels events to local organizations that directly or indirectly support children and families in your community. _____ Organize pinwheels activities consistent with PCA Colorado’s mission or goals.

Representative’s Signature:______Date: ______

Return this form via Email to [email protected] OR Mail to 1530 W. 13th Ave, Ste 118, Denver, CO 80204

Pinwheels for Prevention™ Community Partners Ordering Options

PCA Colorado would like to make your involvement to be as easy as possible. The following are descriptions of different purchasing options so you, your business, your school, and/or local organization can help make an impact on the healthy growth and development of our state’s children.

A. Outdoor Display Pack - $50.00 Ø 50 pinwheels and 1 lawn sign

B. Indoor Display Pack - $25.00 Ø 25 pinwheels and 5 fliers

C. Pinwheel Bouquet - $5.00 Ø 3 pinwheels planted in a flower pot with a tag

D. Individual Pinwheels - $0.85 Ø 12”, 100% recyclable blue and silver plastic and Mylar. Volume pricing of $0.75 on orders of 3,000 or more

E. Individual Lawn Signs - $10.00 Ø A lawn sign with the Pinwheels for Prevention™ logo and saying “Protect Colorado’s Most Precious Resources: Our Children”

F. Lapel Pins - $5.00 Ø 3/8”x3/4” Zinc Alloy die casting

Please contact us if there is something else you are looking for or if you would like to discuss other package options.

Community Partners Order Form

Name: ______Contact Person: ______Contact Email: ______Shipping Address:______City:______Zip:______Contact Phone Number: ______Date Ordered Needed by: ______

Pinwheel Order Pack Price Quantity Total A. Indoor Display Pack $25.00 B. Outdoor Display Pack $50.00 C. Pinwheel Bouquet $5.00 D. Individual Pinwheels $0.85* E. Individual Lawn Signs $10.00 F. Lapel Pins $5.00 *bulk pricing of $0.75 on orders of 3,000 or more **Tax: $ ***Shipping: $ TOTAL: $

**If tax exempt, provide copy of certificate. ***Shipping and handling will not be billed if you pick up the pinwheels at our office. As an estimate, each big box of 240 pinwheels costs $14 to mail.

Payment Method: Check: Please send me an invoice. Check: Total Enclosed: ______(Payable to Prevent Child Abuse Colorado) VISA MasterCard Discover Card Government P.O. ______

Card Number:______CVC/Security Number:______Exp. Date:______

Card Holder’s Address:______Amt Authorized:______

Return this form via Email to [email protected] OR Mail to 1530 W. 13th Ave, Ste 118, Denver, CO 80204

How to Prevent Child Abuse and Neglect

Develop Strong Families Extensive research supports the common-sense notion that when the Five Protective Factors (see below) are present and robust in a family, the likelihood of child abuse and neglect diminishes. (Find the research at www.strengtheningfamilies.net)

Parental Social Knowledge of Concrete support in Children’s resilience connecons parenng and mes of need social and •The ability to •Friends, family child •Financial security to emoonal cope and members, development cover day-to-day competence bounce back neighbors, and •Accurate expenses and •A child’s ability from all types of other members of informaon about unexpected costs that to interact challenges a community who raising young come up from me to posively with provide emoonal children and me, access to formal others and support and appropriate supports like TANF and communicate concrete expectaons for Medicaid, and informal his or her assistance to their behavior support from social emoons parents networks eﬀecvely