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News Corp to start Australian 20 October 2011

daily The Australian Financial Review, run by rival firm .

The mogul is a dominant media player in , his home country and the birthplace of his empire, owning two-thirds of the nation's .

News Limited chief John Hartigan said it was an "incredible milestone in Australian journalism" and the paywall would "pioneer the way The Australian arm of 's (pictured) News consume media". Corporation will begin charging for online content, the firm said on Thursday, with its flagship national "All of our research and all the indications are that broadsheet to behind a paywall from next week. people will pay for great journalism," Hartigan said News Limited said The Australian would start in a memo to staff. charging for Internet content via its new "digital pass" system. "The Australian's premium digital service is part of how we see the future of journalism. I am confident that premium digital subscription services will be The Australian arm of Rupert Murdoch's News successful in Australia." Corporation will begin charging for online content, the firm said on Thursday, with its flagship national The Australian will join a "distinguished group" of broadsheet to move behind a paywall from next News Corp titles with subscription-only content week. including Wall Street Journal, and The Sunday Times of London and , he News Limited said The Australian newspaper added. would start charging for Internet content via a new "digital pass" system, which would kick off Monday Though it is yet to make any official announcement, with a three-month free trial period. Fairfax has also flagged a "nuanced" paywall strategy, describing it as a necessary part of its Describing it as a "freemium" model with a mix of evolution beyond classifieds and advertising free and subscription-only material, The revenues. Australian's CEO Richard Freudenstein said the digital pass would allow readers to log in across (c) 2011 AFP computer, tablet and mobile platforms.

Weekly access to the newspaper's web and mobile sites, iPad and Android apps would cost Aus$2.95 (US$3), with a six-day print subscription tacked on for Aus$7.95 or a weekend newspaper add-on costing Aus$4.50.

It will be Murdoch's first Australian publication to go behind a paywall and only the second in the nation, following the lead of business-focussed

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APA citation: News Corp to start Australian paywall (2011, October 20) retrieved 28 September 2021 from https://phys.org/news/2011-10-news-corp-australian-paywall.html

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