Industry Marketing Report January, 2011 Contents

1.0. Automotive Summary 3 1.1. The Facts 3 1.2. News 4

2.0. SMMT Car Registrations December 6

3.0. CapGemini Cars Online 10/11: Listening to the voice of the consumer 7 3.1. Key Findings 7 3.2. The role of the web 8 3.3. Online buying 9 3.4. Customer interaction 10

4.0. Key factors prospective used car buyers look for 11

5.0. Google Thinks 12

6.0. Social Networking and Digital 13 6.1. The Facts 13 6.2. Social Networking and Digital News 14

7.0 Award Deadlines and Submissions 16 7.1. CarDealer Power Awards 17 7.2. MotorTrader 2011 Awards 17 8.0. Appendix 1 18

1.1 The Facts

27% of car buyers have stopped buying car related magazines and rely solely on the Internet (MSN Cars) 45% admitted to contacting a dealer via email to gain further information and to arrange a test drive (MSN Cars) 37.5% of people made driving-related New Year’s resolutions for 2011 (Newspress)

55% kept to their motoring resolutions made in 2010 (Newspress) Of those vowing to make motoring resolutions, 30% want to trade in their current vehicle for a greener model, 30% are looking for a smaller model and 25% want to reduce their mileage (Newspress)

Cars and Trucks were in the top three of most sold items on eBay in the UK in 2010 (Internetretailing.net) Sales of new cars in the UK are set to fall by 5% in 2011 (bbc.co.uk) New car registrations rose by 35,847 units to 2,030,846 in 2010 growing 1.8% from the previous year (bbc.co.uk)

News

Mini to tackle monster trucks in extended 3D campaign Lexus secures Kylie Minogue advertising deal

Car brand Mini has used 3D slow-motion technology for its latest cinema Japanese car brand Lexus has recruited pop-star Kylie Minogue to be and TV ad campaign. The two-minute ad, entitled “Mini vs monster”’, the face of its latest ad campaign in an effort to attract younger drivers. features a monster truck attempting to jump 15.52 metres over the Under the agreement, devised by Billington Cartmell, Minogue will roofs of four different Mini models. The ad uses digital 3D technology appear in TV and print ads backing the launch of Lexus’ CT 200h model. developed by Massachusetts Institute of Technology (Mit). It intends to The ad campaign, created by CHI & Partners, will roll out next month create an immersive experience that makes the viewer feel as though under the strapline ‘Join the quiet revolution.’ they are inside a monster truck stadium. (Brand Republic) Lexus director Belinda Poole said using Minogue would enable the marque to reach out to the ‘new customers we believe will form the core Vauxhall to revive England home internationals after 25 market for the CT 200h’. years The launch of the CT 200h, a hybrid hatchback that goes on general The Football Association’s (FA’s) new headline sponsor Vauxhall is set to sale on 11 March, is Lexus’ first foray into the luxury compact vehicle revive the home international games between England, Scotland, Wales category. (BrandRepublic) and Northern Ireland after a 25-year hiatus.

The FA will confirm today (11 January) that Vauxhall has signed a four- Kia wants dealers to improve the customer experience year deal to be the new sponsor of the England football team. Kia Motors UK will launch a new in-dealership coaching programme in Vauxhall has also signed sponsorship agreements with the three other May aimed at helping retailers improve the customer experience. home nations, Scotland, Wales and Northern Ireland. the programme will be rolled out to the entire network to enable staff to It is understood that discussions between the respective home nations reach their full potential when dealing with customers. are geared towards scheduling the tournament between 2012 and 2013. All aspects of the training will be bespoke to each dealership following Rupert Pratt, managing director of sports agency, Generate Sponsorship, a training needs analysis. said: “One of the advantages of sponsoring a national team is that it Gary Tomlinson, head of human resources at KMUK, said: “Our network gives a sponsor the opportunity to unite the nation. By sponsoring the has come a long way in recent years and this new programme will help remaining UK national teams, Vauxhall can reach and engage the entire dealers both old and new give an excellent experience to our growing UK.” (Brand Republic) army of customers.

Mitsubishi announces growth strategy for 2015 “Delivering the very best customer experience has to come as standard for a brand that now has some of the most attractive, best value and Mitsubishi Motor Corporation plans to produce eight electric-powered highest quality vehicles on the UK new car market.” vehicles globally by 2015. It is is looking to recruit six performance coaches to run the programme. It revealed the ambition as part of ‘Jump 2013’ - its mid-term business (AM Online) plan for the period to the end of March 2014.

By focusing business resources on increasingly important areas such as Renault continues to drive down motoring costs with fast-growing, emerging markets and on environmental initiatives, and by launch of new own-branded tyre reforming cost structure, Jump 2013 aims for growth and a leap forward, Following on from its recently-lowered new car prices by up to £2,000, said the global carmaker. Renault is continuing to help drive down the cost of motoring by Stratgic focus will remain on small cars and SUVs, for which high introducing its own high-quality, low-price tyre brand, becoming the first demand is expected, particularly in emerging markets such as China, vehicle manufacturer to offer its customers an own-branded tyre. Russia and India. Available from UK Renault dealers from February 1st, the new Motrio The electric-powered vehicles will include the introduction of hybrid tyre range has been specially developed to suit the requirements of older vehicles. Renault vehicles with prices starting from just £36 per tyre fully fitted.

A new factory is planned for Thailand, which will be Mitsubishi’s second The new Motrio range is designed to deliver high performance – in wet largest export hub after Japan. (AM Online) or dry weather - and has been tested to Renault’s strict specifications to ensure owners can be certain that the performance of the tyre is in harmony with their vehicle.(Newspress)

Industry Marketing Report | Copyright 2011 © | www.gforces.co.uk 4 Citroen gets interactive with a new season of DS3 street Winter weather drives traffic to subaru.co.uk mapper The nation might still be shivering following the coldest December in 110 Street Mapper - Citroën’s digital Anti-Retro city guide - continues with a years, but there is one area of decidedly hot activity – Subaru’s official new season of episodes featuring DS3, with viewers now able to become website, subaru.co.uk. part of the adventure with new interactive “Meta Tag” technology. The Last month, when Britain was consistently battered by record levels of online magazine follows the lives of some of the most creative and snowfall, freezing temperatures and atrocious travelling conditions, the talented urban individuals, reinvents the concept of the city guide, and number of visitors to the site increased by 57 per cent compared to the now enables users to view linked content from each episode by clicking same period in 2010, when visitor numbers hit a previous record high. on the video itself. On Monday 20th December, one of the worst days of the cold snap, hits At the heart of urban mobility, Citroën’s DS3 takes spectators on a on Subaru.co.uk rocketed by 135%. journey to discover some of Europe’s most vibrant cities and explores Subaru UK Marketing Director, Kenyon Neads, commented: “For the the host’s city life and favourite places. Guests include Abdel second year in a row, we’ve seen a direct correlation between wintery Bounan, editor of French magazine ‘Amusement’ and Jean Charles de chaos on UK roads and people looking to find out more about our sure- Castelbajac, a French designer for international performers. The first footed range. Growing numbers of people understand that in slippery “Meta Tag” enabled episode revisits Paris and its urban fashion culture. and icy situations there is simply no substitute for our Symmetrical All- Delivering richer content with innovative technology, the new season of Wheel Drive system, and that’s why our website has been receiving so Street Mapper with “Meta Tag” technology gives users the opportunity to many hits.” (newspress) access interactive maps of the featured locations, tag specific images to Vauxhall lifetime warranty logo change websites, and read profiles of each guest host and their social networks. Vauxhall are changing their lifetime warranty logo due to conflict over Since its launch in April 2010, Street Mapper has attracted more than the use of the ‘infinity’ symbol. A group of maths professors have five million online visitors across Europe, with the UK audience alone taken a legal case regarding the use of the mathematical symbol in the being responsible for almost a quarter of the total visits. (newspress) campaign. Their argument is that the Vauxhall warranty isn’t infinitive and the use of the symbol is misleading as the warranty is only valid until the car reaches 100, 000 miles. (Vauxhall)

Old Logo New Logo

SMMT Car registrations December

Marque 2010 %Market share 2009 %Market share % Change

Abarth 87 0.07 113 0.07 -23.01 Alfa Romeo 1,077 0.87 599 0.40 79.80 Aston Martin 71 0.06 69 0.05 2.90 Audi 5,075 4.10 5,014 3.32 1.22 Bentley 48 0.04 36 0.02 33.33 BMW 7,373 5.95 7,866 5.21 -6.27 Cadillac 0 0.00 62 0.04 -100.00 Chevrolet 894 0.72 1,516 1.00 -41.03 Chrysler 91 0.07 193 0.13 -52.85 Citroen 3,556 2.87 6,600 4.37 -46.12 Corvette 0 0.00 0 0.00 0.00 Daihatsu 0 0.00 59 0.04 -100.00 Daimler 0 0.00 1 0.00 -100.00 Dodge 23 0.02 208 0.14 -88.94 Fiat 2,839 2.29 5,459 3.62 -47.99 Ford 13,953 11.27 21,732 14.40 -35.80 Honda 3,828 3.09 4,046 2.68 -5.39 Hummer 0 0.00 0 0.00 0.00 Hyundai 3,108 2.51 3,335 2.21 -6.81 Infiniti 44 0.04 4 0.00 1,000.00 Jaguar 1,092 0.88 1,507 1.00 -27.54 Jeep 186 0.15 317 0.21 -41.32 Kia 2,464 1.99 4,858 3.22 -49.28 Land Rover 2,236 1.81 2,053 1.36 8.91 Lexus 218 0.18 247 0.16 -11.74 Lotus 51 0.04 30 0.02 70.00 Mazda 2,443 1.97 4,716 3.12 -48.20 Mercedes-Benz 5,324 4.30 6,688 4.43 -20.39 MG 10 0.01 14 0.01 -28.57 MINI 4,774 3.86 3,859 2.56 23.71 Mitsubishi 855 0.69 536 0.36 59.51 Nissan 6,403 5.17 6,284 4.16 1.89 Opel 0 0.00 0 0.00 0.00 Perodua 37 0.03 70 0.05 -47.14 Peugeot 6,178 4.99 6,762 4.48 -8.64 Porsche 613 0.50 360 0.24 70.28 Proton 38 0.03 64 0.04 -40.63 Renault 6,007 4.85 5,208 3.45 15.34 Saab 750 0.61 309 0.20 142.72 SEAT 2,039 1.65 2,477 1.64 -17.68 Skoda 2,895 2.34 4,878 3.23 -40.65 smart 443 0.36 1,029 0.68 -56.95 Ssangyong 3 0.00 25 0.02 -88.00 Subaru 424 0.34 488 0.32 -13.11 Suzuki 1,590 1.28 1,672 1.11 -4.90 Toyota 4,853 3.92 6,095 4.04 -20.38 Vauxhall 16,548 13.36 14,920 9.88 10.91 Volkswagen 10,828 8.75 14,948 9.90 -27.56 Volvo 2,332 1.88 3,464 2.30 -32.68 Other British 55 0.04 58 0.04 -5.17 Other Imports 61 0.05 88 0.06 -30.68 Total 123,817 150,936 -17.97

2010/2011 CapGemini Cars Online Listening to the voice of the consumer

3.1 Key Findings

73% of consumers expect full electric vehicles to be a viable option within 5 years

43% of respondents own a fuel-efficient or alternative fuel vehicle

Showroom visits are now occurring later in the buyer process with almost 40% of respondents visiting a dealership for the first time within one month of purchase

Vehicle buyers have demonstrated a clear web usage pattern, starting with search engines, then moving to manufacturer and dealer sites for factual information about vehicles and more recently to consumer-to-consumer tools like social media for qualitative information and opinions

A significant number of respondents indicated they would like to find all the information in the same place – what could be called the Amazon.com effect

Two thirds say it is important to have consumer reviews on manufacturer and dealer sites

40% of consumers have made it clear they want to have the ability to buy vehicles over the internet (the complete end-to-end process)

40% of respondents would consider a mobility package as an alternative to the standard buying/ leasing

The top 3 information sources for all markets are manufacturer internet sites with 48%; family and friends with 42% and search engines with 90% of respondents all using the web during the research stage

More than half of consumers start their research within eight weeks of purchase

Within a week 41% of consumers have narrowed down their choice to one vehicle

It is important to actively engage with buyers during the research stage as most consumers are unlikely to visit a wide range of dealers. Social media is a growing tool to capture and convert leads as well as building customer relationships both pre and post sales

In terms of quantitative content consumers point to price information as the number one feature they look for on a dealer or manufacturer website, followed by a full range of product details

Additional quantitative features respondents look for include the ability to compare vehicles and cost calculators

Qualitative features respondents look for include the ability to start an online dialogue with dealers and manufacturers

54% of UK consumers look for user generated content on dealer and manufacturer sites

One third of UK consumers would be interested in an online automotive community with other vehicle owners

More than one third of respondents use third party automotive discussion groups/forums and dealer/manufacturer social media sites during the vehicle research process

The reasons consumers turn to social media sites are for specific brand and model reviews (34%) deals and offer (27%) helpful hints (26%) news about vehicles (24%) and automotive experts (24%)

Two thirds of respondents said they would be more likely to buy from a particular dealer or manufacturer if they found positive comments about them online

Most Important Website Options (% consumer saying)

Price Information (transaction, retail list, dealer invoice) 47 Full range of product information 32 Ability to compare vehicles 21 Ability to get guidance and advice over the web 17 Ability to communicate with my dealer/car company online 16 Cost calculator for my desired vehicle 14 Ability to fully configure my own vehicle 14 Ability to contact dealer sales staff from the web 14 3-D product presentation 14 Ability to negotiate price with the dealer over the web 13 Ability to have an open dialouge 12 Ability to get a quote 11 Trade-in value information for used vehicles 9 Online information on latest advertisement 8 Ability to late a car anywhere in the country with exact specifications 8 Ability to schedule test drives 7 0% 10% 20% 30% 40% 50%

Along with 28% of UK respondents wanting to buy a car online, more than half would like to purchase parts and accessories on the web

Consumers acquiring new vehicles are more likely to purchase online (46%) than those buying used cars (28%)

Consumers still in warranty are more likely to look for their next car online (52%) as opposed to those who are out of warranty (32%)

Younger consumers aged 13-34 are most likely to buy a vehicle online (46%) compared with 28% of respondents aged 50 or older

Additional reasons consumers want to buy a car online is because they don’t want to interact in person with a dealer , negotiate price or be talked into buying something they do not want

Practical items such as tyres and floor mats are more likely to be purchased online than custom accessories such as spoilers and wheels.

35% expect a price discount and 30% believe the transaction will be easier and faster and nearly one quarter expect a wider variety of choice online

50% Primary Reason to Purchase Vehicle Over the Internet (% consumer saying) 44

40% Expect price discount 30% 28 Do not want to interact in person with dealer Do not want to negotiate price in person with dealer Ease and speed of transaction 20% Ability to purchase vehicle that is not available locally Do not want to be talked into buying something I do not want 10% 9 8 6 5 0%

Barriers to Online Buying (% consumers saying)

Inability to test drive vehicle before making final decision

Inability to recieve full product/price information

Inability to see photos/video of the vehicle inside & out

Inability to recieve a report detailing the vehicle’s history

Inability to negotiate pricing online 2010 2009 Inability to match a vehicle to my exact specifications 2008

Inability to contact and interact with a representative online or by phone

Inability to conduct final negotiation online

Inability to negotiate trade-in of old vehicle online

Inability to apply for financing and conduct financing approval process online

Inability of dealer or manufacturer to have vehicle delivered to my home

Other

0% 10% 20% 30% 40% 50%

57% of UK respondents are satisfied with the vehicle buying process

Key satisfaction factors consumers look for are price, negotiate discount, less administrative effort, knowledgeable sales staff, short waiting time to receive vehicles and simpler warranty and service contract process

72% of respondents said they would look for another dealer, another manufacturer or both if the response was too slow

If the response is not the right quality (professional, useful, accurate) 80% of consumers said they would look elsewhere

Communication is key to loyalty and respondents were open to receiving various materials post purchase such as service reminders, promotion alerts and welcome packs

15% of UK consumers are interested in receiving service reminders via their mobile phones

Channel Preference for Post-Sale Communications - All Markets (% consumer saying)

Type of Communication Regular Mail E-Mail Mobile Phone

Welcome pack after purchase/lease 54 47 10

Brand magazine 47 53 10

Personalised communication/gift after a complaint 40 48 30

Brochures/information about the vehicle that you bought/leased 40 65 13

Other sales offers 40 65 13

Personalised repurchase offer/promotion matched to your needs two years 40 61 19 after purchase (or near end of warranty or lease period)

Invitations to special events, clubs, open-house days 36 64 25

Alerts and information about vehicle or accessory recall 35 67 21

Newsletters 29 74 12

Service reminders 28 61 33

Alerts about special sales, offers, promotions 26 73 18

Customer satisfaction survey after purchase 25 73 15

Post-test drive survey 24 73 16

Customer satisfaction survey after service 23 73 18

Lowest ranked communication for each channel

Highest ranked communication for each channel

Key factors prospective used car buyers look for

Earlier this month GForces surveyed 100 people in order to find out what the key factors were prospective used car buyers considered when buying a car. The purpose of this data is by helping us recognize what our client’s customers are considering when looking for a car this can then be relayed via our client’s websites to make their customer’s research easier and therefore the website more effective.

Who do you prefer to buy a used car from?

60 40 Private Seller

Trade Seller

37 31 32 27

19 15 15 17 17 12 12 13 8 9 1 3

Size Age MPG Make Price Colour Model Tax Cost Fuel Type Tax Length Tax Length MOT Length Engine Size Service History Interior Condition Insurance Group Location or distanceManual or Automatic

How do you prefer to make initial contact with the seller?

Email 55 45 Phone

The CAP Cars Online 10/11 report states that price and product details are the top features consumers look for on a manufacturer website, which support our results that price is the most sought after fact. Our research breaks down the product details where we can confirm that mileage, service history, age, make and model are the popular sought after variants consumers will pay more attention to when searching cars online.

Google Thinks

After the 2011 North American International and Nissan are capitalizing on the opportunity Auto Show kicked off in Detroit mid January, as they target specific marketing campaigns to the displays of creativity and new innovations consumers and car shoppers’ mobile devices. have left Google thinking it will be a competitive Consumer searches for vehicles are also being year in the motor industry. Dealers will be facing inspired by recent movies, video games and challenging sales outlooks and new model music. For example the November release launches continuing unabated. Consumers will of ‘Call of Duty: Black Ops’ caused a ‘spike have unprecedented choices in what they can in searches’ for ‘Jeep Black Ops’, a vehicle drive this year and based on data from insights featured in the game. Similarly the release of for search, 2011 is shaping up to be the year feature film ‘The Green Hornet’ has influenced of the ‘Crossover’. Consumer interest in this searches for both ‘green hornet’ and ‘black category has steadily risen over the past few beauty’, the name of the car in the movie. In years with some of the hottest car models in turn this has caused an increase in searches search such as the Nissan Juke and Mitsubishi for ‘Chrysler imperial’ the make of the Black Outlander, both crossovers. Beauty. At the other end of the spectrum luxury car Back in the UK, all those in the automotive buyers are looking for upgrades as opposed industry need little reminding that 2011 is set to deals so smart marketers are connecting to be another challenging year for dealers with these shoppers via mobile. According to and manufacturers alike. Unprecedented no- our latest research 8% of luxury car buyers VAT pricing and 5-7 year warranties are now used a mobile phone at the very beginning commonplace - unthinkable only a few months of their car buying research, 43% of luxury ago. However it should also be recognised that buyers used a mobile phone in the middle of such actions by manufacturers provide a great their search and 28% of luxury buyers used story for you to tell across mobile and desktop a mobile phone at the very end of their car devices. Communicate these compelling offers buying search. Additionally mobile queries are with impact in your local market, and savvy growing at a mind-boggling rate and this is set dealers will only generate incremental leads in to continue as users upgrade to smartphones the process. and tablets such as iPads become increasingly popular. Savvy marketers like Mazda, Renault Alex Rose, Google UK Industry Manager - Auto Dealers

Social Networking and Online

6.1 The Facts

Facebook revenue set to pass billion-pound-a-year mark (Brand Republic)

Over 40% of all Twitter posts are made via a mobile phone (NMA)

23 Million people in the UK already using their mobile phones to make purchases (IABUK)

Smartphone users are 63% more likely to engage with m-commerce (IABUK)

51% of mobile owners (23 Million people) are using their device to make payments, redeem coupons or research products and services (IABUK)

43% of respondents have used mobile to conduct research for a purchase (IABUK)

UK online sales grew by 16% in 2010 to reach £44 Billion (internetreatiling.net)

Social Networking News

Brits behind a third of all European online shopping core elements of the plan, alongside extending the product range, investing in stores and focusing on cost control. British online spending in 2010 accounted for almost a third of all internet purchases in Europe, according to new figures. Online participation is strongest in child travel and safety where one in four child seats are purchased through the web with 21% of premium A report from the Centre for Retail Research, carried out for shopping bike sales and 15% of satellite navigation devices and accessories comparison site Kelkoo, found that UK online sales grew by 16% in being sold online, said Halfords. 2010 to reach £44bn. That’s equivalent to 10.7% of all UK retail sales – (internetretailing.net) and to 30% of total online spending in Europe, valued at £146bn a year. Starbucks debuts smartphone-based payments across The report also forecasts that UK online sales will grow by 14% in 2010, from £44bn to £50bn, while wider UK sales will grow by just 1.4%. the US using an app

UK internet shoppers are expected to spend £1,435 each online, 12% Mobile payments have entered the retail market with an unexpected up on 2010’s £1,284. They were outspent by Danish consumers, each bang as Coffee giant Starbucks announces plans to let caffeine seeking spending £1,399 on average last year. Low spenders included Polish consumers pay for their coffee using mobile payments on selected consumers, spending £311 per head on average, the Benelux countries smartphones in the US through the company’s loyalty app – creating the (£623) and Spain (674). largest mobile payment programme in the world. In addition to engaging a loyal base of several million cardholders with the offering, Starbucks Elsewhere in Europe, the report predicts that Germany will see anticipates mobile payment will be a draw for customers looking to ecommerce grow by 15% while the Polish market grows by 34%, experience the speed, ease and convenience of paying with their mobile France by 24% and Sweden by 22%. phone. (internetretailing.net) In addition to the mobile payment capability, the app allows customers UK online retail spending to more than double by the end to manage their Starbucks Card account, check their card balance, of 2011 reload their card with any major credit card (iPhone users can also use the PayPal feature), check their My Starbucks Rewards status and find a The PayPal UK Online Retail Report, undertaken by Experian, forecasts nearby Starbucks store with the store locator feature. that by the end of 2011, high street sales will plummet by up to £8.3 billion while online retail sales in the UK are set to grow by up to 137% Customers can pay with their smartphone by holding their mobile device per cent. This expected growth, amounting to as much as £12.3 billion, in front of a scanner on the countertop and scan the Starbucks Card would see the value of annual online retail sales jump from just under £9 Mobile App’s on-screen barcode to make a purchase. Customers have billion to £21.3 billion. successfully adopted this technology in test markets in Seattle, Northern California, New York and more than 1000 Starbucks in US Target stores. The report forecasts that, from 2008 to 2011: (internetretailing.net) • Retail sales figures will grow by just 0.2% Starbucks, Mazda and Argos sign up for Facebook Deals • High street sales figures will decrease by up to 1.4% The UK version of Facebook Deals launches today (31 January), offering • Overall non-store (catalogue and online) sales will increase by 49% Facebook users who “check in” using the Facebook Places feature on The figures would see the online retail market more than double their mobile app, access to special offers and other deals. People using its market share from 3.2% in 2008 to a possible 7.4% of total retail the Facebook app already have the opportunity to check in to show spending by the end of 2011. friends where they are, and restaurants and shops are already popular check-in spots. Once checked in, users will now gain access to deals (internetretailing.net) offered by third parties. Mazda will give away five cars, every month for Halfords moves into multichannel fast lane five months. Those who check-in will get a 20% discount on certain models. The Facebook Deals service initially launched in November Visitor numbers to the Halfords website exceeded 20 million in the in the US, but for iPhone users only. Facebook released an update for year to October 1 2010, amounting to an impressive 47% year-on-year Android users on Friday. The service will roll out in the UK, France, Italy, increase. The leading retailer of automotive, bike and leisure products Spain and Germany today. Facebook Deals combines the mass-buying says multichannel now accounts for about 9% of total revenue after a potential of Groupon with the location-based gaming of Foursquare. year of strong growth, and there are plans to fuel multichannel sales Facebook’s launch should prove a major challenge to both services. growth much further in 2011.

Halfords Group revealed 13% profit before tax growth for the 26 weeks to October 1, and used the opportunity to set out its organic growth strategy. Leveraging the Halfords brand in multichannel is one of four

Award Deadlines and Submissions

Fill out the survey on CarDealerPower.com or from recent issues of CarDealer Magazine

Submission Date:

End of March

CarDealer Power Awards for:

Manufacturer Recruitment Warranties Provenance Checks Web Design Used Car Valuations Online Advertising Auctions Finance Lead Generation Lubricants Technology

7.2 MotorTrader 2011Awards 17th July 2011 How to Enter:

Step 1: Fill out an entry form which can be found in January’s MotorTrader Magazine or online at www.motortraderawards.com Step 2: Type a supporting statement (500 words maximum) one statement per category, suggested content can be found on the entry form. Step 3: Provide an A4 bound folder of any supporting material which could help your submission such as press cuttings, company accounts and customer testimonials.

Submission Date: 8th April

CarDealer Power Awards for:

Motor Trade Business Management Award Workshop of the Year Award Most Improved Dealership Award Service Adviser of the Year Award Customer Care Award Sales Team of the Year Award Aftermarket Innovation Award Sales Manager of the Year Award Online Innovation of the Year Award Dealer Principal of the Year Award Website of the Year Award Franchised Dealership of the Year Award Used Car Retailer of the Year Award Car Franchise of the Year Award Product of the Year Award Dealer Group of the Year Award Training Award Outstanding Achievement Award

% 61%

60 59%

50 50% 44.5% 44.5% March 40 August September November 30 29% December 27.5% 27.5% 24.5% 24.5% 22% 21% 21.5% 20% 19.5% 20 19.5% 17.5% 17.5% 17% 15% 15% 13.5% 13.5% 11.5% 10.5% 9.5% 9% 9% 9% 9% 8.5% 10 8.5% 8% 8% 7% 7% 2.5% 0 Video Social Mobile Live Chat E-Commerce

GForces Client Included

Position Group eCommerce Live Chat Video FaceBook Twitter YouTube Blog LinkedIn Social Mobile

1 Pendragon plc 2 Sytner Group 3 Arnold Clark Automobiles 4 Inchcape Retail 5 Lookers plc 6 Mercedes-Benz Retail Group 7 Ford Retail Group 8 Vertu Motors plc 9 Jardine Motors Group 10 Marshall Motor Group Note 1 11 Listers Group 12 Greenhous Group 13 JCT 600 Note 2 14 Robins & Day 15 Perrys Group 16 Allen Ford (Camden Ventures) 17 Renault Retail Group 18 Parks of Hamilton 19 Pentagon Motor Group 20 Agnew Group 21 Marubeni Auto Investments 22 Benfield Motor Group (Addison) 23 Rybrook Holdings 24 Citroën Retail Group 25 Helston Garage Group 26 Wayside Group 27 Eastern Holdings 28 Cambria Automobiles Holdings 29 John Clark Motor group 30 Hartwell plc 31 Ridgeway Group 32 Williams Motor Co (Holdings) 33 Dick Lovett Group 34 Hendy Group 35 Mon Motors Group (JD Cleverly) 36 Stoneacre 37 Harwoods 38 Donnelly Bros Garages (Dunganon) 39 GK Group 40 Sinclair Motor Holdings 41 Lloyd Motors 42 Vindis Group 43 Drive Motor Retail 44 TC Harrison Group 45 Group 1 (Chandlers Garages) Note 3 46 Caffyns plc GForces Client Included

Position Group eCommerce Live Chat Video FaceBook Twitter YouTube Blog LinkedIn Social Mobile

47 Halliwell Jones 48 Toomey Group 49 Swansway Garages 50 Johnsons Cars Note 5 51 Sandicliffe Motor Group 52 TG Holdcroft (Holdings) 53 CEM Day 54 Hodgson Automotive 55 Lomond Motors 56 Motorline 57 Vospers Motor House 58 West Way Nissan 59 Gilder Group 60 Westover Group 61 The Harratts Group 62 Currie Group 63 John Martin Group 64 S Jennings 65 Beadles Group 66 Co-operative Motor Group 67 Glyn Hopkin 68 W Brindley Garages 69 Jemca 70 Peoples 71 Peter Vardy 72 Robinson Motor Group 73 Stephen James 74 Drayton Motor Group (Meteor) 75 Phoenix Car Company 76 Porsche Retail Group 77 Macrae & Dick 78 HR Owen plc Note 6 79 Yeomans 80 Colborne Garages 81 City Motor Holdings 82 Guildford Portfolios t/a Vines 83 Lifestyle Europe 84 Lindsay Cars Note 7 85 Colebrook & Burgess Motor Group 86 Snows Motor Group 87 Barretts Motor Group 88 Spire Automotive 89 John Grose Group 90 The Verve 91 Specialist Cars Group 92 WJ King (Garages) 93 Thurlow Nunn (TNS) 94 SG Smith Motor Group 95 Bestodeck 96 Wood Group 97 FG Barnes & Sons 98 Blue Bell Wilmslow 99 Clare James 100 Essex Auto Group 101 Thompson Motor Company 102 Silver Street Automotive Group 103 Drift Bridge Garage 104 Foray Motor Group Note 8 105 Gates Group 106 Bedfordia Motor Holdings 107 Citygate Automotive 108 SG Petch 109 McLean & Appleton (Holdings) 110 Blade Motor Group 111 John R Weir 112 Cotswold Motor Group 113 Central Garage (Uppingham) 114 L & L Automotive 115 Heritage Automotive 116 Martins Group (Saftdwin Ltd) 117 Howard Garages 118 Marsh Wall 119 Collier Motor 120 Marriott Motor Group 121 WH Bowker 122 Furrows Group 123 Springfield Motor Group 124 West London Motor Group 125 Fish Brothers 126 Eden (GM) Ltd 127 Loders Motor Group 128 Ocean Group (Grevan Cars) 129 Chorley Group 130 Horizon-Magna Motor Group 131 Gordon Lamb Holdings

132 Wilson & Co Note 9 133 Renrod 134 WR Davies Motor Group 135 Wessex Garages 136 FRF Motors 137 Colt Cars Midwest 138 Desira Group plc 139 Meridian Motor Group (Vantage Toyota) 140 Baylis (Gloucester) 141 Parkway Derby 142 DJ Cox 143 Hughes of Beaconsfield 144 Jacksons Bournemouth 145 Walter E Sturgess and Sons 146 Underwoods Garage 147 Gordons Bolton 148 Cathedral Motor Co (arbury) 149 Boroughbury Holdings 150 Greenoaks (Maidenhead) 151 Shields Automotive 152 Mill Garages North East Note 10 153 Squire and Furneaux 154 Pentagon Toyota (Burrows) 155 City and County 156 Bolton Car Centre 157 EMG Holdings 158 Hylton Group 159 Seward Group 160 Tanner Automotive 161 Simon Bailes 162 Nidd Vale Group 163 Corkills Motor Group 164 Slaters of Abergele 165 South Hereford Garages 166 Hodgson Newcastle 167 Sutton Park Motor Company 168 Pilling Motor 169 West Riding Motor Group 170 Carco Group 171 Hampshire Motor Group (Tony Purslow) 172 Frosts Cars 173 SP Broughton 174 Cameron Group 175 Sherwoods 176 Ancaster Group 177 Waters Retail Note 11 178 Hawco & Sons 179 Charters of Aldershot 180 Regent Automotive Ltd 181 Riders Garage Group 182 William Lewis Cars 183 JCB Medway 184 Bussey & Sabberton Bros 185 M53 Motors 186 Chapel House Holdings 187 Thames Honda 188 Hawkins Motor Group Note 12 189 Barnetts Motor Group 190 Holiways 191 Birchwood Motor Group 192 Steven Eagell 193 Southgate Group 194 Fairfield 195 Sky Ford 196 RMB Automotive 197 Picador plc 198 Dinnages 199 JT Hughes Oswestry 200 Brayley Honda Position Group eCommerce Live Chat Video FaceBook Twitter YouTube Blog LinkedIn Social Mobile TOTAL 69 58 30 6 134 114 71 13 56 122 27 % 35% 29% 15% 3.0% 67.0% 57% 35.5% 6.5% 28% 61% 13.5% TOTAL 69 19 9 3 14 41 38 1 19 37 6 % 35% 33% 30% 50% 32% 31% 33% 8% 3% 30% 22%

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