Your Source for Print and Digital Advertising 2016 tising Rates

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Retail MEDIA www.thesunchronicle.com 2015 .

T 34 South Main St., P.O. Box 600, Attleboro, MA 02703-0600 P

SE 508-222-7000 & www.THESUNCHRONICLE.com

ATTLEBORO - NORTH ATTLEBORO, r e t a i l a dv e r t i s i n g r a t e s

EFFECTIVE SEPTEMBER 1 , 2 0 1 5 THROUGH AUGUST 3 1 , 2 0 1 6

The Sun Chronicle 34 South Main Street, P.O. Box 600, Attleboro, MA 02703-0600 Telephone (508) 222-7000 From Rhode Island (401) 761-8600 From Seekonk (508) 336-3531 From Foxboro-Wrentham (508) 384-2119 FAX (Retail Advertising) (508) 236-0461 FAX (Classified Advertising) (508) 236-0463 Information contained in this rate card is presented in accordance with the prescribed format of the Standard Rate & Data Service (SRDS). PERSONNEL Publisher:...... Jeffrey Peterson [email protected]

Advertising Director:...... Lynda Vallatini [email protected]

Advertising Sales Manager:...... Jeffrey Cambridge [email protected] Lynda Vallatini Jeff Cambridge Digital Media Sales:...... Michelle Lamarre [email protected]

Classified Advertising Supervisor:...... Donna Bronsdon [email protected]

Graphics/Contract Printing Supervisor:...... Michael Garlick [email protected]

Donna Bronsdon Michael Garlick Major Accounts:...... Carrie Freeman [email protected]

COMMISSIONS Retail rates are not commissionable. All bills for advertising are due upon receipt.

GENERAL RATE POLICIES Retail advertising rates apply only to the advertising of a single firm or individual. See Contract and Copy Regulations for further information.

DIGITAL ADVERTISING We can accept ads done in InDesign CS2 or earlier. We also accept ads via e-mail in PDF format only to [email protected]. We accept Web based transmission from AP AdSEND and AdTransit. Fonts and hi-res art files must be submitted with all advertising not in PDF format. We reserve the right to substitute closest available fonts for any electronic PDF that does not have fonts properly embedded. Material can be sent on a CD, DVD or Flash Drive. All ads must be sent in CMYK format. All non-standard colors or Pantone colors are created using process color mixing.

NOTE: Non-compatible ads may be subject to a surcharge. 2 2015-2016 SPECIAL SECTIONS & EVENTS Combo Best Buys September February High School Football Valentines Dining & Gifts Fall Home Improvement Bridal Magazine SUPER $ Beat Fearless (Pro Football) Presidents' Week Auto 4-WAY P.C.I. Keep It Local! 35 March Bridal Expo Coupons & More Glossy Magazine Easter Dining DAILY October Frequent Flyer April Readers’ Choice Awards Ballot Pink October TMC Dining Guide glossy booklet Beautiful Homes & Gardens The Attleboro Sun . May November Mother's Day Dining Holiday Gift Guide Summertime/Golf Guide TMC Holiday Viewers Guide Dining Guide Glossy Booklet Readers’ Choice Winners December WEEKLY Last Minute Gift Guide June Parenting & More Hoop (Basketball Preview) Coupons & More Glossy Magazine New Year's Dining Annual Church Directory . ANY 2-WAY COMBO January July CHOOSE FROM: • Chronicle Health & Fitness Frequent Flyer $ • The Attleboro Sun Your Home "Golf 9" Day. • The No. Attleboro Chonicle NFL Playoffs 25 P.C.I. • The Foxboro Reporter August Super Bowl Back to School Preschool, Kindergarten, . School Bus Routes ANY 3-WAY $ & Childcare Tax-free Weekend COMBO 32 P.C.I.

We Deliver Customers GENERAL INFORMATION Sun Chronicle The North Attleboro Foxboro A). The Sun Chronicle is published seven days a week. Zip Home Delivery Attleboro Sun Chronicle Reporter Codes & Single Copy (U.S. Mail) (U.S. Mail) (Mail/Stores) Total . B) Single copy price $1.00 - Sunday $2.50 Attleboro 02703 4,842 13,800 18,642 Home delivery $5.00 for seven days. North Attleboro 02760/63 2,988 8,550 11,538 Mansfield 02048 1,270 1,270 C) The Sun Chronicle is not published on. Norton 02766 1,147 1,147 Thanksgiving Day and Christmas Day. Plainville 02762 852 852 D) Circulation per most recent audit by A.B.C.:* Wrentham 02093 605 605 Average Daily Circulation for year ended Foxboro 02035 618 3,250 3,868 6/30/2014: 12,784 Seekonk 02771 452 452 Average Sunday Net Paid Circulation for year ended Rehoboth 02769 337 337 6/30/2014: 13,581 Norfolk 02056 187 187 Pawtucket, RI 02860/61 62 62 Recent Distributions (May 2015) Taunton 02780 95 95 Daily: 13,199 Sunday: 13,638 Cumberland, RI 02864 27 27 E) Member: Audit Bureau of Circulation (ABC), Advertising Franklin 02038 60 60 Checking Bureau, New England and Press Misc. Zips 96 96 Association, Massachusetts Newspaper Publisher’s

1 2 3 4 Association, Inland Newspaper Association, Free Community TOTAL 13,638 13,800 8,550 3,250 39,238 Papers of New England, Associated Press. (1) Average distribution based on Sunday May, 2015 press orders. (2) Ads appearing in The Attleboro Sun, in combination with The Sun Chronicle, achieve complete coverage of the city . F)  The Attleboro Sun, North Attleboro Chronicle and Foxboro of Attleboro. Approximately 13,800 copies of The Attleboro Sun are delivered by U.S. Mail on Friday or Saturday. Reporter are weekly publications delivered to the Post Office (3) Ads appearing in The North Attleboro Chronicle, in combination with The Sun Chronicle, achieve complete coverage . of the town of North Attleboro. Approximately 8,550 copies of The North Attleboro Chronicle are delivered by U.S. Thursday for delivery to approximately 25,000 households. Mail on Friday or Saturday. (4) The Foxboro Reporter with a total circulation of 3,250 is distributed by U.S. Mail for Saturday delivery and can be . *Note that The Sun Chronicle is currently on a two-year audit cycle. . purchased in stores throughout the Foxboro area. The 2014 figures are the most recent figures available. 3

ROP MONTHLY EARNED RATES DAILY Column Inches Earned Effective Column Inches Earned Effective per month discount rate per month discount rate The more advertising that you Less than 50 $20.15 400 to less than 500 21% $15.92 commit to, the better your rate! 50 to less than 100 6% $18.94 500 to less than 750 23% $15.50 Extend your 100 to less than 150 9% $18.33 750 to less than 1,000 25% $15.12 150 to less than 200 12% $17.72 1,000 to less than 1,250 27% $14.70 REACH! 200 to less than 250 15% $17.12 1,250 to less than 1,500 28% $14.51 with 250 to less than 300 17% $16.73 1,500 to less than 2,000 30% $14.11 300 to less than 400 19% $16.30 2,000 or more 31% $13.90 The Attleboro Sun TMC 13,800 copies distributed each NOTE: Bills are due upon receipt. 1.5% service charge on unpaid week to Attleboro households! BULK RATE balances over 30 days. $9.40 pci CO-OP BILL SERVICE: Duplicate billing and proof of publication are CONTRACTS ARE AVAILABLE available upon request. All cooperative advertising bills reflect the UPON REQUEST advertiser’s earned rate at time of publication. This rate may vary according to advertising volume. TMC CONTRACT CUSTOMERS EARN LOWER RATES! Over 8,500 copies distributed Size 3 months 6 months 12 months each week to North Attleboro 25 Inch monthly minimum $18.40 $18.25 $17.99 households & stores! $6.40 pci 50 Inch monthly minimum $17.48 $17.31 $17.03 100 Inch monthly minimum $16.85 $16.74 $16.45

A PAID WEEKLY 175 Inch monthly minimum $16.38 $16.17 $15.85 3,250 Copies distributed weekly 250 Inch monthly minimum $15.86 $15.67 $15.41 to households & stores! $9.83 pci MONDAYS ARE SPECIAL Small Business special (Minimum size 10 inches) $10.75 A COMBINATION BUY OF... • The Sun Chronicle Political Advertising rate (Earned rate discount applies)...... $20.85 per column inch • The Attleboro Sun T.O.M.A. RATES • North Attleboro Chronicle Create Top of Mind Awareness for your business or service company and be . • Foxboro Reporter recognized! Attractive R.O.P. rates are available for 3, 5, or 7 days per week, 1- or . 2- year programs. Ask your sales rep for details. . Reaches More Than As low as $10.27 per column inch (by annual contract). 90,000 Non-Profit/Charitable Rate ...... $15.00 Readers! COLOR RATES "GO" Entertainment Special 7 Days $10 p.c.i. a week SMALL SPACE (10-30 Inches) Ask your Advertising Representative for details. COLOR ADVERTISING Add process color $5.00 p.c.i. • Add 1 color $3.00 p.c.i. CALLING ALL Foxboro Reporter and TMCs: add $3.00 p.c.i. for process color BELOW: Available 7 days a week, minimum of 50 column inches SPORTS Standard Colors • Cyan, Magenta, Yellow 1 color* and black $170 • 2 colors* and black $285 • Process color $395 Sports page advertising *Non-Standard colors are billed at the 2-color rate. 1) Deadline for spot color and process color reservations is three working days . $ 25 prior to publication. Only 11 per col. inch 2) Double truck; (2 facing pages plus gutter width, 22” wide), billed for one . *See your Advertising Representative for details. page of color only. 4 The Attleboro Sun, North Attleboro Chronicle & PREPRINT RATES CONTRACT RATES - Price Per Thousand The Foxboro Reporter (mailed products) The Sun Up to 1.5 1.6 to 2.0 2.1 to 2.5 2.6 to 3.0 Chronicle ounces ounces ounces ounces Over 3.0 million pieces $35.60 $63.27 $65.18 $67.15 $69.07 Over 2.0 million pieces $37.70 $65.18 $67.15 $69.09 $70.98 Over 1.5 million pieces $39.90 $69.07 $71.08 $72.94 $74.97 Over 1.0 million pieces $42.20 $72.94 $74.97 $76.87 $78.84 Over 500,000 pieces $44.60 $76.87 $78.84 $79.87 $83.26 Over 250,000 pieces $47.00 $80.75 $82.72 $84.62 $86.59 Over 125,000 pieces $50.00 $81.02 $84.08 $87.35 $89.10 Under 125,000 pieces $60.00 $83.53 $90.19 $93.52 $94.67

1. Preprints for The Sun Chronicle accepted for distribution seven days a week. 2.... .The Attleboro Sun and North Attleboro Chronicle preprints are distributed to non-subscribers by U.S. Mail by Saturday. (All rates subject to change if U.S. Postal rates change.) 3.... .All preprints, whether in The Sun Chronicle, The Attleboro Sun, North Attleboro Chronicle or Foxboro Reporter, count towards contract. 4.... .Preprints weighing more than 3 ounces are subject to surcharge depending on the individual weights of the total Attleboro Sun and North Attleboro Chronicle packages. 5.... .Preprints weighing more than 3 ounces on Sunday are subject to surcharge or can be rescheduled for another day. 6.... .No duplication when using Sun Chronicle mail programs in combination. Store copies automatically omitted when specified. 7.... .Contract considered fufilled when 90% of total contract is ordered. (i.e. 3 million piece contract fulfilled when 2.7 million pieces are ordered) 8.... .Preprints may be zoned Monday through Saturday, subject to limitations. Advertiser may select a minimum of 3 zones or a maximum of 10 zones. 9. No Single Sheets on Sundays 10. Maximum size: 12” x 11” 11. Polybag advertising: Only $98/m. Advertiser supplies the printed bags. 12. Zoning premium 10% surcharge on insert advertising in The Sun Chronicle, The Attleboro Sun, North Attleboro Chronicle, and Foxboro Reporter. Contract minimum 125,000 pieces.

PREPRINT ZONING CHOICES - With Expanded Coverage (The Sun Chronicle, The Attleboro Sun, . North Attleboro Chronicle and Foxboro Reporter) Zone Community Average inserts Zone Community Average inserts with store sales with store sales 1-A Seekonk & Rehoboth 789 8-N Norton 1,147 2-3A Attleboro 18,642 9-F Foxboro 3,868 4-5NA North Attleboro 11,538 10-WNF Wrentham, Norfolk, Franklin 852 6-P Plainville 852 Misc. Zips (Including Rhode Island) 280 7-M Mansfield 1,270 Total 39,238

1) Advertisers purchasing 500 inches of display advertising a month are entitled to a preprint contract rate . of $48.65 per thousand in The Sun Chronicle. Advertisers contracting for 250 inches of display advertising a month are entitled to a preprint contract rate of $51.75 per thousand. 2) Preprint inserts are accepted for a Sunday press run of 14,500 billed at 14,000. . Daily press run of 14,000 is billed at 13,500. 3) Shipping Instructions: Deliver to The Sun Chronicle, 34 South Main Street, Attleboro, (Rear of building on Railroad Avenue) between 8 a.m. and 4:15 p.m. Monday through Friday, 7 days prior to insertion. Late inserts for the mail program may require a separate mailing at a higher rate. * Zone 1-A includes home-delivered circulation in Northern Seekonk and Northern Rehoboth.

A separate fee will be charged for inserts with outside wraps (spadia) smaller than the size of the INSERT REGULATION finished piece.

• Living Well, Travel, Business: All published Sundays. • Pet Day: Monday. SPECIAL FEATURES • Your Home: Tuesday. • Food: Wednesday. • GO! (Entertainment Section) Thursday. • Movie Reviews: Friday. • Real Estate: Saturday. • Religion: Saturday. 5 ROP REQUIREMENTS 1) Advertisements 20 inches deep will be charged at 21.25 inches 2) Double-truck advertisements: minimum 11 columns (18.5” wide) x 21.25 inches; maximum 13 columns (22” wide) x 21.25 inches.

COPY AND PRICE Advertising General Conditions CONDITIONS Placement of advertising in The Sun Chronicle or any of its publications shall be subject to the following general conditions: 1) The Sun Chronicle reserves the right to edit or reject any and all advertising copy submitted for publication. 2) The Sun Chronicle shall not be liable by reason of any error for which it may be responsible except for the cost of the actual space occupied by the item in which the error occurs. Notice of any errors must be given in time for correction before the second insertion; oth- erwise, no claim for make-good can be allowed. 3) Every effort will be made to meet reasonable position requests. Failure to meet prior- ity requests will not constitute cause for adjustment. Special position requests can be secured for a 25% extra charge. 4) All bills for advertising are due and payable upon receipt. A 1.5% per month service fee will be charged on unpaid balances over 30 days. 5) All rates subject to change.

COLUMN WIDTHS rETAIL ADVERTISING SIZES 1 Column ...... 1.65 inches 4 Column ...... 6.96 inches 2 Column ...... 3.42 inches 5 Column ...... 8.73 inches 3 Column ...... 5.19 inches 6 Column ...... 10.5 inches

AD DEADLINES SPACE AND Copy Deadlines Monday Friday 1 p.m. Friday Wednesday 5 p.m. Tuesday Friday 5 p.m. Saturday Thursday 5 p.m. Wednesday Monday 5 p.m. Sunday Thursday 5 p.m. Thursday Tuesday 5 p.m. Living Well (Sunday) Tuesday 5 p.m. (Health, Weddings, Travel) GO (Entertainment Section) Tuesday Noon

Advertisements for Page 2 accepted until 11 a.m. the day prior to publication. Sunday Page 2 ads accepted until Friday at 3 p.m. SPECIAL SECTIONS DEADLINE: 7 working days prior to publication. THE ATTLEBORO SUN: 4 p.m. Friday NORTH ATTLEBORO CHRONICLE: 4 p.m. Friday FOXBORO REPORTER DEADLINE: 4 p.m. Monday

SPECIAL PLACEMENT CLASSIFICATIONS Page 2 ...... per col. inch $29.89 Page 2 commissionable agency rate . . . . . per col. inch $32.93 GO (Thursday Entertainment Section) . . . . . per col. inch $20.15 Entertainment/Amusement pages ...... per col. inch $20.40 Church Services ...... per col. inch $9.05 WEATHER PAGE - 2 SPOTS AVAILABLE (PROCESS COLOR MOST DAYS) 3.42”W x 3.75”H block beside color weather maps Buy the whole month ...... $1,500 per month

1st Insertion ...... per col. inch $20.15 Run 3 times in REPEAT RATES 2nd Insertion (20% Off) ...... per col. inch $16.14* 7 days and 3rd Insertion (35% Off) ...... per col. inch $13.10* average just * In order to earn discount, same ad must run within 7-day period. $16.46 per column inch!

6 Reach Your Digital Audience...

7 Million Visits last Year! Explore a Over 1,744,000 Pageviews per month! new business Over 600,000 Visits per month! approach.... • Web • Social . • Mobile . Networking • eReader • Responsive . Website Hosting . • Mobile App . & Design

Looking for a perfect marriage? www.local-i-dos.com will help you . target Brides and Grooms directly from . our Weddings and Engagements link or . by directly going to our website We offer: • Ad Design Updates • Statistics Reports Daily and • Pop-in and Pop-under Ads Hourly • Video • Events Visit • Site Takeovers thesunchronicle.com, Let us help you develop Michelle Lamarre foxbororeporter.com, & local-i-dos.com an Innovative approach Digital Sales Extend Your Reach with thesunchronicle.com Contact Michelle Lamarre at 508-236-0309 or email: [email protected] EVENTS - Live Shows, Expos & Seminars

Looking for a partner to host a special event, seminar or expo? The Sun Chronicle can help. Don't miss out on unique ways to reach your target audience and connect with potential customers personally. Partner with The Sun Chronicle to leverage new, exciting and entertaining ways to grow your business. Enhance your existing print and online campaigns by sponsoring events. Sponsorship packages will offer unlimited marketing opportunities including:

• Strong pre-event promotion • Exhibit space with sales opportunity • Promotional give-aways/Raffles • On-site marketing • Access to attendee list • Publicity for event charities • Company branding • Mentioned in all print and online • Gift bag enclosures • Product Sampling/Showcasing promotional ads • On-stage mentions by DJ's/Emcees

Let us assist you with being creative with your budget and specific business needs. For additional information, contact: Kathy Powell at 508-236-0437 or email: [email protected] 7 A GROWING MARKET We understand your needs and how to best reach your customers!

Plainville Commons TO Gillette Stadium 95 & Patriot Place Cabot, Cabot & Forbes Wrentham Industrial Park Village Outlets NORFOLK Mansfield 495 Crossing No. Attleboro Industrial Park Comcast Center FOXBORO WRENTHAM T.P.C. Golf Shaw’s Plaza Club Norton MANSFIELD Emerald PLAINVILLE Square Great Woods Mall Marketplace NORTH ATTLEBORO

Plainridge ATTLEBORO NORTON 495 Park Casino TAUNTON Wheaton College Attleboro Crossing 295 SEEKONK Sensata REHOBOTH Technologies

South Attleboro Square 95 Bristol Community College PROVIDENCE Providence Place Mall Bristol Place Shopping Center

561637

& THESUNCHRONICLE.COM Your Print & Digital Marketing Solutions!