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(Pink Capitalism) and Its Impact on Consumers' Brand Preferences
International Journal of Advance Research, Ideas and Innovations in Technology ISSN: 2454-132X Impact Factor: 6.078 (Volume 7, Issue 4 - V7I4-1276) Available online at: https://www.ijariit.com Social Cause Marketing (Pink Capitalism) and its impact on consumers’ brand preferences Saniya Savant [email protected] SVKM NMIMS School of Law, Navi Mumbai, Maharashtra ABSTRACT As its name implies, cause-based marketing is the process of marketing a specific idea, cause, or goal, rather than a specific business, product, or service. These initiatives are often partnerships between a nonprofit organization – typically the driving force behind the” “messaging of the campaign itself – and either an ad agency or corporate partner, which typically handles the execution of the campaign. Although cause-based marketing campaigns can focus predominantly on PPC or social advertising, these campaigns can and often do incorporate” elements of guerilla marketing in their execution. Trying to grab people’s attention is no easy feat these days, and as such many organizations adopt more creative ways of getting their message out, as we’ll see later on. Many cause-based marketing campaigns are organic offshoots of grassroots marketing efforts, which also tend to focus on causes. This paper will discuss thoroughly about cause related marketing through the lenses of Pink Capitalism. It will also discuss how pink capitalism is not entirely an ethically incorrect concept and focus on the silver lining of the same, which would benefit both the NGO as well as the corporations. [1] Keywords― Cause Related Marketing | Campaign | NGO | Corporations | Pink Capitalism 1. INTRODUCTION Social Cause Marketing or Cause related Marketing is a Collaboration that mutually benefits both corporations and NGO. -
2020 Topps Chrome Sapphire Edition .Xls
SERIES 1 1 Mike Trout Angels® 2 Gerrit Cole Houston Astros® 3 Nicky Lopez Kansas City Royals® 4 Robinson Cano New York Mets® 5 JaCoby Jones Detroit Tigers® 6 Juan Soto Washington Nationals® 7 Aaron Judge New York Yankees® 8 Jonathan Villar Baltimore Orioles® 9 Trent Grisham San Diego Padres™ Rookie 10 Austin Meadows Tampa Bay Rays™ 11 Anthony Rendon Washington Nationals® 12 Sam Hilliard Colorado Rockies™ Rookie 13 Miles Mikolas St. Louis Cardinals® 14 Anthony Rendon Angels® 15 San Diego Padres™ 16 Gleyber Torres New York Yankees® 17 Franmil Reyes Cleveland Indians® 18 Minnesota Twins® 19 Angels® Angels® 20 Aristides Aquino Cincinnati Reds® Rookie 21 Shane Greene Atlanta Braves™ 22 Emilio Pagan Tampa Bay Rays™ 23 Christin Stewart Detroit Tigers® 24 Kenley Jansen Los Angeles Dodgers® 25 Kirby Yates San Diego Padres™ 26 Kyle Hendricks Chicago Cubs® 27 Milwaukee Brewers™ Milwaukee Brewers™ 28 Tim Anderson Chicago White Sox® 29 Starlin Castro Washington Nationals® 30 Josh VanMeter Cincinnati Reds® 31 American League™ 32 Brandon Woodruff Milwaukee Brewers™ 33 Houston Astros® Houston Astros® 34 Ian Kinsler San Diego Padres™ 35 Adalberto Mondesi Kansas City Royals® 36 Sean Doolittle Washington Nationals® 37 Albert Almora Chicago Cubs® 38 Austin Nola Seattle Mariners™ Rookie 39 Tyler O'neill St. Louis Cardinals® 40 Bobby Bradley Cleveland Indians® Rookie 41 Brian Anderson Miami Marlins® 42 Lewis Brinson Miami Marlins® 43 Leury Garcia Chicago White Sox® 44 Tommy Edman St. Louis Cardinals® 45 Mitch Haniger Seattle Mariners™ 46 Gary Sanchez New York Yankees® 47 Dansby Swanson Atlanta Braves™ 48 Jeff McNeil New York Mets® 49 Eloy Jimenez Chicago White Sox® Rookie 50 Cody Bellinger Los Angeles Dodgers® 51 Anthony Rizzo Chicago Cubs® 52 Yasmani Grandal Chicago White Sox® 53 Pete Alonso New York Mets® 54 Hunter Dozier Kansas City Royals® 55 Jose Martinez St. -
Instructional Program Review Report Sierra College, 2016-17
Instructional Program Review Report Sierra College, 2016-17 Department/Program Name: LGBT Studies Date Submitted: 01/30/2017 Submitted By: Johnnie Terry Ideally, the writing of a Program Review Report should be a collaborative process of full-time and part time faculty as well as the appropriate educational administrator, instructional assistants, classified staff members and students who have an interest in the present and future vision of the program at all sites throughout the district. The Program Review Committee needs as much information as possible to evaluate the past and current performance, assessment, and planning of your program. Please attach your Department Statistics Report (DSR) and your ePAR Report when sending in your Program Review. 1) Relevancy: This section assesses the program’s significance to its students, the college, and the community. 1a) To provide context for the information that follows, describe the basic functions of your program. The LGBT Studies Program provides rigorous, interdisciplinary academic courses examining alternate sexual orientations/identities and gender identities and expressions as contemporary and historical circumstance. Emphasis is placed on the social, economic, and political heteronormative structure of our society as well as the everyday lives of LGBT women, men and non-binary individuals. As society still has an intense shaming effect on non-binary, non-heteronormative persons, students in their first two years of college are oftentimes just coming to terms with who they are. Unfortunately, LGBT students can still complete an entire four year education being taught a version of reality in which they never see themselves reflected. The LGBT Studies Department’s existence punctures that invisibility and silence, and affords LGBT students an opportunity to see themselves reflected in their academic studies. -
List of Players in Apba's 2018 Base Baseball Card
Sheet1 LIST OF PLAYERS IN APBA'S 2018 BASE BASEBALL CARD SET ARIZONA ATLANTA CHICAGO CUBS CINCINNATI David Peralta Ronald Acuna Ben Zobrist Scott Schebler Eduardo Escobar Ozzie Albies Javier Baez Jose Peraza Jarrod Dyson Freddie Freeman Kris Bryant Joey Votto Paul Goldschmidt Nick Markakis Anthony Rizzo Scooter Gennett A.J. Pollock Kurt Suzuki Willson Contreras Eugenio Suarez Jake Lamb Tyler Flowers Kyle Schwarber Jesse Winker Steven Souza Ender Inciarte Ian Happ Phillip Ervin Jon Jay Johan Camargo Addison Russell Tucker Barnhart Chris Owings Charlie Culberson Daniel Murphy Billy Hamilton Ketel Marte Dansby Swanson Albert Almora Curt Casali Nick Ahmed Rene Rivera Jason Heyward Alex Blandino Alex Avila Lucas Duda Victor Caratini Brandon Dixon John Ryan Murphy Ryan Flaherty David Bote Dilson Herrera Jeff Mathis Adam Duvall Tommy La Stella Mason Williams Daniel Descalso Preston Tucker Kyle Hendricks Luis Castillo Zack Greinke Michael Foltynewicz Cole Hamels Matt Harvey Patrick Corbin Kevin Gausman Jon Lester Sal Romano Zack Godley Julio Teheran Jose Quintana Tyler Mahle Robbie Ray Sean Newcomb Tyler Chatwood Anthony DeSclafani Clay Buchholz Anibal Sanchez Mike Montgomery Homer Bailey Matt Koch Brandon McCarthy Jaime Garcia Jared Hughes Brad Ziegler Daniel Winkler Steve Cishek Raisel Iglesias Andrew Chafin Brad Brach Justin Wilson Amir Garrett Archie Bradley A.J. Minter Brandon Kintzler Wandy Peralta Yoshihisa Hirano Sam Freeman Jesse Chavez David Hernandez Jake Diekman Jesse Biddle Pedro Strop Michael Lorenzen Brad Boxberger Shane Carle Jorge de la Rosa Austin Brice T.J. McFarland Jonny Venters Carl Edwards Jackson Stephens Fernando Salas Arodys Vizcaino Brian Duensing Matt Wisler Matt Andriese Peter Moylan Brandon Morrow Cody Reed Page 1 Sheet1 COLORADO LOS ANGELES MIAMI MILWAUKEE Charlie Blackmon Chris Taylor Derek Dietrich Lorenzo Cain D.J. -
LGBT Identity and Crime
LGBT Identity and Crime LGBT Identity and Crime* JORDAN BLAIR WOODS** Abstract Recent studies report that LGBT adults and youth dispropor- tionately face hardships that are risk factors for criminal offending and victimization. Some of these factors include higher rates of poverty, over- representation in the youth homeless population, and overrepresentation in the foster care system. Despite these risk factors, there is a lack of study and available data on LGBT people who come into contact with the crim- inal justice system as offenders or as victims. Through an original intellectual history of the treatment of LGBT identity and crime, this Article provides insight into how this problem in LGBT criminal justice developed and examines directions to move beyond it. The history shows that until the mid-1970s, the criminalization of homosexuality left little room to think of LGBT people in the criminal justice system as anything other than deviant sexual offenders. The trend to decriminalize sodomy in the mid-1970s opened a narrow space for schol- ars, advocates, and policymakers to use antidiscrimination principles to redefine LGBT people in the criminal justice system as innocent and non- deviant hate crime victims, as opposed to deviant sexual offenders. Although this paradigm shift has contributed to some important gains for LGBT people, this Article argues that it cannot be celebrated as * Originally published in the California Law Review. ** Assistant Professor of Law, University of Arkansas School of Law, Fayetteville. I am thankful for the helpful suggestions from Samuel Bray, Devon Carbado, Maureen Carroll, Steve Clowney, Beth Colgan, Sharon Dolovich, Will Foster, Brian R. -
Mets Announce 2018 Minor League Awards
METS ANNOUNCE 2018 MINOR LEAGUE AWARDS FLUSHING, N.Y., September 12, 2018 – The New York Mets today announced that first baseman Peter Alonso was named the Sterling Minor League Organizational Player of the Year and RHP Justin Dunn earned Sterling Organizational Pitcher of the Year honors. In addition, the Mets announced the 2018 Sterling Award winners, emblematic of the Most Valuable Player for each of the organization’s nine minor league affiliates. RHP Drew Gagnon was the Sterling recipient at Las Vegas (AAA) of the Pacific Coast League; infielder Jeff McNeil was the winner at Binghamton (AA) of the Eastern League; infielder Andrés Giménez was honored at St. Lucie (A) of the Florida State League; LHP David Peterson received the award at Columbia (A) of the South Atlantic League; outfielder Ross Adolph was honored at Brooklyn (A) of the New York-Penn League; infielder Luis Santana for Kingsport (R) of the Appalachian League; infielder Ronny Mauricio was selected for the rookie-level Gulf Coast League Mets; catcher Andrés Regnault captured the award for the Dominican Summer League Mets I and LHP Christofer Domínguez received the award for the Dominican Summer League Mets II. STERLING ORGANIZATIONAL PLAYER OF THE YEAR: PETER ALONSO (1B) Height: 6-3 Weight: 230 Bats: Right Throws: Right Born: 12/7/94 Obtained/Scout: Mets second-round pick (64th overall) in 2016/Jon Updike Alonso batted .285 (136-478) with 31 doubles, one triple, 36 home runs, 119 RBI and .975 OPS over 132 minor league games combined between Binghamton and Las Vegas. His career-high 119 RBI were the most among all minor leaguers. -
International Journal of Social Science and Economic Research
International Journal of Social Science and Economic Research ISSN: 2455-8834 Volume: 05, Issue: 05 "May 2020" MARKET TRENDS AND TREPIDATIONS: A STUDY ON RAINBOW CAPITALISM IN INDIA Anahita Kapoor Pathways School Gurgaon, Haryana DOI: 10.46609/IJSSER.2020.v05i05.018 URL:https://doi.org/10.46609/IJSSER.2020.v05i05.018 ABSTRACT It is an encouraging development that the LGBTQ community has seen an increase in their rights and made progress towards equal treatment. Along with this development, they have seen an increase in purchasing power and participation in the economic and social system. Rainbow capitalism emerged as a method of integrating the community into the market economy, when corporations realized that it is profitable to be inclusive in marketing and advertising, creating a whole host of new avenues for expansion. Activists in India and across the world have expressed concern that rainbow capitalism has increased visibility, but the profit motive does not contribute to an increase in rights or awareness of structural, institutional and socio economic issues that the community continues to face especially in a developing country like India. This paper will examine the emergence of rainbow capitalism in India, especially in light of the decriminalization of Section 377, and highlight the critiques by activists and possible counter- actions. The paper will conclude with an emphasis on the sociological effects and drawbacks of rainbow capitalism in the Indian context. Keywords: Rainbow capitalism, LGBTQ community, LGBT in India, Basic rights INTRODUCTION Rainbow capitalism is the incorporation of the LGBT movement and sexual diversity to capitalism and the market economy, viewed especially in a critical lens as this incorporation pertains to the LGBT, Western, white, and affluent, upper middle class communities and market (Exall, 2015). -
Transgender History / by Susan Stryker
u.s. $12.95 gay/Lesbian studies Craving a smart and Comprehensive approaCh to transgender history historiCaL and Current topiCs in feminism? SEAL Studies Seal Studies helps you hone your analytical skills, susan stryker get informed, and have fun while you’re at it! transgender history HERE’S WHAT YOU’LL GET: • COVERAGE OF THE TOPIC IN ENGAGING AND AccESSIBLE LANGUAGE • PhOTOS, ILLUSTRATIONS, AND SIDEBARS • READERS’ gUIDES THAT PROMOTE CRITICAL ANALYSIS • EXTENSIVE BIBLIOGRAPHIES TO POINT YOU TO ADDITIONAL RESOURCES Transgender History covers American transgender history from the mid-twentieth century to today. From the transsexual and transvestite communities in the years following World War II to trans radicalism and social change in the ’60s and ’70s to the gender issues witnessed throughout the ’90s and ’00s, this introductory text will give you a foundation for understanding the developments, changes, strides, and setbacks of trans studies and the trans community in the United States. “A lively introduction to transgender history and activism in the U.S. Highly readable and highly recommended.” SUSAN —joanne meyerowitz, professor of history and american studies, yale University, and author of How Sex Changed: A History of Transsexuality In The United States “A powerful combination of lucid prose and theoretical sophistication . Readers STRYKER who have no or little knowledge of transgender issues will come away with the foundation they need, while those already in the field will find much to think about.” —paisley cUrrah, political -
Chicago Cubs (38-27) New York Mets (32-25) Tied for First Place, Nl Central, -- First Place, Nl East, 3.0 Ga
CHICAGO CUBS (38-27) NEW YORK METS (32-25) TIED FOR FIRST PLACE, NL CENTRAL, -- FIRST PLACE, NL EAST, 3.0 GA Monday, June 14, 2021 • 7:10 P.M. Citi Field • Flushing, NY RHP Jake Arrieta (5-6, 4.97) vs. LHP David Peterson (1-5, 6.32) SNY • ESPN • WCBS 880 AM • WQBU 92.7 FM FATHER'S DAY FLASH SALE: Today through Friday, the Mets are offering a 25% METS-CUBS NOTES: The Mets have lost seven straight to the Cubs dating back to discount on tickets in select vaccinated seating locations for all games excluding June 23, 2019...The Mets have also lost seven straight at home to the Cubs, dating the Subway Series...The sale is available only by entering promo code "Dad" back to May 31, 2018. when checking out at Mets.com...For more information, please visit Mets.com/ FathersDay. 2021: 0-3 2019: 2-5 History: 362-386-2 @NY: 0-0 @NY: 0-3 @NY: 189-178-1 METSELLANEOUS: The Mets fell to the Padres, 7-3, yesterday...The Mets have @CHC: 0-3 @CHC: 2-2 @CHC: 173-208-1 won five of their last seven games...The Mets have been in first place since Saturday, May 8...This is their longest streak atop the NL East since the end The Mets have caught 14 runners attempting to steal a base, of the 2015 season...Today, the team continues a seven game homestand (2-1) ACCESS DENIED: including 10 catcher caught stealings...The team's 14 runners caught stealing is against the Padres (2-1) and Cubs (four games)...Following this series, the Mets fourth in the majors...The team's 10 catcher caught stealings is tied for fourth in head to the Capital for four games in three days against the Nationals. -
June 18Th Syracuse Mets Game Notes at Scranton:Wilkes-Barre
Syracuse Mets Game Notes Friday, June 18th – 7:05 p.m. – PNC Field – Moosic, PA Syracuse Mets (11-28) at Scranton/Wilkes-Barre RailRiders (26-11) RHP Tylor Megill (0-0, 2.89) vs. RHP Nick Nelson (0-0, 1.96) Game #40 of 120 – Road Game #22 of 60 Last Game Syracuse vs. Scranton/W-B Syracuse Mets News and Notes All-Time Meeting # 531 Scranton/W-B leads series, 315-215 R H E Bring in the Reinforcements: Last night was the second straight SYR 2 9 0 night that Syracuse had three Major League rehabbers at the top of its lineup. Michael Conforto went 0-for-4 with two strikeouts This season: SYR 1-8 vs. SWB SWB 4 7 1 and played five innings in right field, Albert Almora Jr. went 1-5 @ SYR 0-3 @ SWB 2-for-5 with a double and a stolen base and played nine innings in WP: Trevor Lane (2-0) center field for the second straight night, and Jeff McNeil went Last Season: SYR 6-14 vs. SWB 1-for-4 with two strikeouts and played all nine innings at second 4-7 @ SYR 2-7 @ SWB LP: Corey Oswalt (1-1) base. Almora, Jr. joined Syracuse on June 8th while recovering __________________________ SV: Luis García (11) from a left shoulder contusion from running into the outfield wall at full speed with his left arm extended on May 11th…McNeil joined 2021 – 24 Games (12 Home, 12 Away) HR: Brito (5), DeGlan (1), Syracuse Tuesday to continue his rehab assignment. -
GAME NOTES New York Mets Media Relations Department • Citi Field • Flushing, NY 11368 718-565-4330 | Mets.Com | /Mets | @Mets | @Mets
GAME NOTES New York Mets Media Relations Department • Citi Field • Flushing, NY 11368 718-565-4330 | mets.com | /mets | @mets | @mets 1969 1973 1986 1988 1999 2000 2006 2015 2016 WORLD NATIONAL WORLD N.L. EAST WILD CARD NATIONAL N.L. EAST NATIONAL NATIONAL CHAMPIONS LEAGUE CHAMPIONS DIVISION & NLDS LEAGUE & NLDS LEAGUE LEAGUE CHAMPIONS CHAMPIONS WINNERS CHAMPIONS CHAMPIONS CHAMPIONS WILD CARD NEW YORK METS (33-48) TORONTO BLUE JAYS (39-45) FOURTH PLACE, NL EAST, -15.0 GB FOURTH PLACE, AL EAST, -17.0 GB Tuesday, July 3, 2018 • 7:07 p.m. Rogers Centre • Toronto, ON RHP Zack Wheeler (2-6, 4.47) vs. RHP Marco Estrada (4-7, 4.53) SNY • WOR 710 AM • 104.3 WAXQ-FM HD 2 • ESPN 1050 SCORING CHANGE: Miami's official scorer has made a scoring METSBLUE JAYS NOTES: New York's winning percentage .667 change from the game on July 1...In the eighth inning Todd (18-9) vs. Toronto is its best all-time vs. any club. Frazier was originally credited with an RBI double...That has been changed to an error on centerfielder Lewis Brinson. 2015: 2-2 2012: 1-2 History 18-9 @NY: 2-0 @NY: 0-0 @NY: 12-1 BACK IN THE SIX: José Bautista will play his first game in @TOR: 0-2 @TOR: 1-2 @TOR: 6-8 Toronto as a visitor since June 24, 2004 as a member of the Rays tonight...From 2008-2017, Bautista hit 288 homers, the second- HONORING RUSTY STAUB: Mets Hall of Famer most in franchise history...He ranks third in team history with 766 Rusty Staub passed away on March 29 at age 73.. -
BASE BASE CARDS 1 Tom Glavine Atlanta Braves™ 2 Randy Johnson
BASE BASE CARDS 1 Tom Glavine Atlanta Braves™ 2 Randy Johnson Arizona Diamondbacks® 3 Paul Goldschmidt St. Louis Cardinals® 4 Larry Doby Cleveland Indians® 5 Walker Buehler Los Angeles Dodgers® 6 John Smoltz Atlanta Braves™ 7 Tim Lincecum San Francisco Giants® 8 Jeff Bagwell Houston Astros® 9 Rhys Hoskins Philadelphia Phillies® 10 Rod Carew California Angels™ 11 Lou Gehrig New York Yankees® 12 George Springer Houston Astros® 13 Aaron Judge New York Yankees® 14 Aaron Nola Philadelphia Phillies® 15 Kris Bryant Chicago Cubs® 16 Bryce Harper Philadelphia Phillies® 17 Ken Griffey Jr. Seattle Mariners™ 18 George Brett Kansas City Royals® 19 Keston Hiura Milwaukee Brewers™ 20 Joe Mauer Minnesota Twins® 21 Ted Williams Boston Red Sox® 22 Eddie Mathews Milwaukee Braves™ 23 Jorge Soler Kansas City Royals® 24 Shohei Ohtani Angels® 25 Carl Yastrzemski Boston Red Sox® 26 Willie McCovey San Francisco Giants® 27 Joe Morgan Cincinnati Reds® 28 Juan Soto Washington Nationals® 29 Willie Mays San Francisco Giants® 30 Eloy Jimenez Chicago White Sox® 31 Babe Ruth New York Yankees® 32 Ichiro Seattle Mariners™ 33 Edgar Martinez Seattle Mariners™ 34 Pete Alonso New York Mets® 35 Rickey Henderson Oakland Athletics™ 36 Alex Bregman Houston Astros® 37 Mike Mussina Baltimore Orioles® 38 Miguel Cabrera Detroit Tigers® 39 Andy Pettitte New York Yankees® 40 Mariano Rivera New York Yankees® 41 David Ortiz Boston Red Sox® 42 Jackie Robinson Brooklyn Dodgers™ 43 Matt Chapman Oakland Athletics™ 44 Rafael Devers Boston Red Sox® 45 Yoan Moncada Chicago White Sox® 46 Pedro Martinez Montréal Expos™ 47 Freddie Freeman Atlanta Braves™ 48 Ketel Marte Arizona Diamondbacks® 49 Roger Clemens New York Yankees® 50 Vladimir Guerrero Jr.