BRAND AND STYLE GUIDE
LAST UPDATED: 9.27.16
CONTACT
ADDRESS PHONE & FAX ONLINE
Destination Imagination Phone: 1.888.321.1503 Email: [email protected] 1111 South Union Avenue Fax: 856.881.3596 DestinationImagination.org Cherry Hill, NJ 08002 THE GUIDE
Brand and Style Guide Destination Imagination, Inc. 1111 S. Union Ave Cherry Hill, NJ 08002 Destination Imagination, Inc. is a 501(c)(3) non-profit educational organization. Copyright ©2016 by Destination Imagination, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in data base or retrieval system, without prior written permission of the publisher. Destination Imagination Brand and Style Guide // 3
BRAND AND STYLE GUIDE
TABLE OF CONTENTS
1: MISSION, VISION 3: RULES OF USAGE ...... 14 AND DEFINITIONS ...... 6 Boilerplate & Resources ...... 14 Mission & Vision Statements ...... 6 Forms & Training Materials ...... 15 Destination Imagination, Inc...... 7 Destination Imagination ...... 7 4: TERMINOLOGY ...... 16 Team Challenge ...... 7 Basic & Program Terms ...... 16 Instant Challenge ...... 7 Challenge Terms ...... 17 Destination Imagination Tournament . . .7 Volunteer Roles ...... 18 2: NUMBERS AND FIGURES ...... 8 Measurements & Money ...... 19
5: COPYRIGHT & PIN POLICY ...... 20 3: RULES OF USAGE ...... 10 Logo Usage ...... 20 Destination Imagination or DI? . . . . 10 Pin Policy ...... 21 Destination Imagination Programs . . . 10 Pin Vendors ...... 22 Websites ...... 11 Pin Design Misuse ...... 23 Challenges ...... 11 Team & Volunteers ...... 12 6: OUR LOGO ...... 24 Interference ...... 12 About Our Logo ...... 24 Regional and Affiliate ...... 12 Logo Usage ...... 26 Competition Levels ...... 13 Construction & Clearspace ...... 28 The Creative Process ...... 13 Logo Misuse ...... 30 2016-17 Season ...... 14 Affiliate Logos ...... 32 Team Number ...... 14 Destination Imagination Global Finals . .14 7: THE COLOR SYSTEM ...... 34
8: TYPOGRAPHY ...... 38 WELCOME & INTRODUCTION Destination Imagination Brand and Style Guide // 5
BRAND AND STYLE GUIDE
Welcome to the Destination Imagination, Inc. Brand & Style The style guide focuses mainly on Destination Imagination Guide, our official guiding resource for communicating trade dress. For matters of grammar, we recommend “The with external and internal audiences. We hope this will be a Gregg Reference Manual: A Manual of Style, Grammar, Usage, valuable resource as you support our organization. and Formatting” by William A. Sabin. For matters of style, please adhere to the most recent edition of “The Associated Our style guide was created to alert you to copyright and Press Stylebook.” trademark issues and to establish the foundation of our brand identity. By adhering to the guidelines presented If you have any questions about this resource or about within these pages, you will help our organization strengthen Destination Imagination branding in general, please send an the Destination Imagination brand. With our organization e-mail to [email protected]. working in unison—with a singular voice and streamlined visual identity—we will be better positioned to grow Destination Thank you for all you do for Destination Imagination. Imagination into a household name. SECTION 1: MISSION, VISION AND DEFINITIONS
MISSION AND VISION
We recognize that Affiliates may have different mission and vision statements. These statements are the 01 official mission and vision statements of Destination Imagination, Inc.
MISSION STATEMENT VISION STATEMENT Our Board of Trustees has crafted a mission A vision statement is designed to guide the statement to define the organization’s organization and present our values to external purpose and primary objectives. The mission audiences. It presents a portrait of who we are, statement should not appear in most external what we represent, and who we want to be. Here communications; it should be used only when is our vision: specifically requested, as in documents such as grant applications. Our mission statement VISION is our internal definition of our overarching To be the global leader in teaching the creative business goal: process from imagination to innovation.
MISSION To develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st century skills and creativity.
The Destination Imagination program is a fun, hands-on system of learning that fosters students’ creativity, courage and curiosity through open-ended academic Challenges in the fields of STEM (science, technology, engineering and mathematics), fine arts and service learning. Our participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. Teams may showcase their solutions at a tournament. Destination Imagination Brand and Style Guide // 7
STANDARD DEFINITIONS
These definitions are for common use. Using these definitions TEAM CHALLENGE regularly will help strengthen our brand recognition. Imagine A Destination Imagination Team Challenge is an open- a hundred people all shouting something different. Now ended, long-term project that students solve by working in imagine that same group of people shouting the same thing. teams. Team Challenges are focused on areas of STEM, the If we are consistent, and we all use the same language, it will arts and service learning and are designed to foster kids’ resonate with audiences. creativity, curiosity and courage.
DESTINATION IMAGINATION, INC. INSTANT CHALLENGE Destination Imagination, Inc. is a volunteer-led non-profit A Destination Imagination Instant Challenge requires teams organization that develops educational programs to teach to engage in quick, creative and critical thinking. students the creative process from imagination to innovation. At a tournament, a team will receive an Instant Challenge The organization has more than 1.5 million alumni and 38,000 and the materials with which to solve it. The team members volunteers around the world. must use their creativity and teamwork skills to produce a solution in a period of just five to eight minutes. DESTINATION IMAGINATION Destination Imagination is an educational program where DESTINATION IMAGINATION TOURNAMENT student teams solve open-ended academic Challenges in Teams that participate in Destination Imagination can present the fields of STEM (science, technology, engineering and their solutions at a Regional Tournament. If they qualify at mathematics) the arts, and service learning. In solving a the regional level, they advance to their Affiliate Tournament. Challenge, students learn the creative process and gain The top-tiered teams from each Affiliate Tournament are 21st century skills needed to succeed in school, careers invited to participate in Global Finals—the world’s largest and beyond. Students who participate in the Challenge celebration of creativity. Program have the opportunity to present their solutions at a tournament. SECTION 2: NUMBERS AND FIGURES
OUR IMPACT 02 Every year, we impact more than 150,000 students in 48 states and 30 countries.
150,000 48 STATES Number of children that participate in Number of U.S. states with DI teams Destination Imagination programs annually 30+ 38,000+ Number of countries that participate in DI Number of Destination Imagination volunteers worldwide 18,000 Number of teams expected to participate in the 1.5 MILLION+ 2016-17 season of DI Number of DI alumni
17,000+ 5 YEARS Number of people who attend Global Finals Average length of participation in DI
1,400+ 6,000 – 7,000 Number of teams at Global Finals Number of schools involved in DI Destination Imagination Brand and Style Guide // 9
150,000 1,500,000 38,000+ 750,000 PARTICIPANTS ANNUALLY ALUMNI VOLUNTEERS HOURS VOLUNTEERED ANNUALLY
CHALLENGES : 7 TECHNICAL, SCIENTIFIC, ENGINEERING, FINE ARTS, IMPROV, SERVICE LEARNING, EARLY LEARNING
5 48 & 30+ 100,000+ 1982 AGE LEVELS: PRE-K, ELEMENTARY, 48 STATES & 30+ DOLLARS IN SCHOLARSHIPS YEAR DI MIDDLE, SECONDARY, UNIVERSITY COUNTRIES DISTRIBUTED ANNUALLY INCORPORATED SECTION 3: RULES OF USAGE
RULES OF USAGE
These rules are to help make the Destination Imagination trade dress consistent. These are the most important and pressing rules, written for anyone who may write something pertaining to Destination 03 Imagination programs.
DESTINATION IMAGINATION OR DI? DESTINATION IMAGINATION The term “Destination Imagination” PROGRAMS should be written in its entirety as often as Destination Imagination programs should be possible. “Destination Imagination” refers written as they appear in the list below. Several of to the program, not the organization. Avoid our programs are registered trademarks. In regard abbreviation unless the writing becomes to including the registered trademark symbol cumbersome or awkward. If that is the case, with the following programs, please follow the write “Destination Imagination (DI)” in the first guidelines offered in the “Destination Imagination instance and refer to it as “DI” afterward. or DI?” entry. ¡¡ Destination Imagination® Additionally, Destination Imagination® ¡¡ Rising Stars!® should appear with a registered trademark ¡¡ Project Outreach® (®) symbol the first time it appears in any ¡ document. This requirement may be met by ¡ DI University® including the registered trademark symbol in the header or headline of a document. If your word processing software allows it, apply a superscript format to the registered trademark symbol. There is no need to include the registered trademark symbol after the first instance. Here is an example: The 2016-17 Destination Imagination® (DI) season is underway. Many DI teams are returning for another year of fun. Note: “DI” is not a registered trademark. Destination Imagination Brand and Style Guide // 11
RULES OF USAGE
DESTINATIONIMAGINATION.ORG Here are a few examples: The preferred format when the Destination Imagination ¡¡ The team spent the weekend working on a solution for a website appears in print is “DestinationImagination.org.” Destination Imagination Challenge. This format allows external audiences to immediately link ¡¡ The team has found the process challenging. the website with the organization; however, if the website ¡¡ The Team Manager challenged the team to devise a appears in electronic communications, write “http:// Challenge solution by Saturday. destinationimagination.org” and ensure the website appears (Both uses) as a hyperlink. Verbally, you may refer to this website as “Destination Imagination dot org.” ¡¡ The team has discovered that working together is a challenge. ¡¡ The team worked on its Challenge. SHOPDI.ORG Destination Imagination resources may be purchased online The Destination Imagination program offers seven different at “ShopDI.org.” Please do not refer to the website in Team Challenges. All Team Challenge titles must be writing as “ShopDI.” If the website appears in electronic capitalized (e.g., Show & Tech). If referring to a particular communications, write “http://shopdi.org” and ensure the type of Team Challenge, please use the following labels: website appears as a hyperlink. Verbally, you may refer to this ¡ website as “Shop D-I dot org.” ¡ Technical Challenge ¡¡ Scientific Challenge CHALLENGES ¡¡ Fine Arts Challenge Destination Imagination designs open-ended Challenges for ¡¡ Improvisational Challenge its programs. Destination Imagination Challenge types must ¡ be capitalized as follows: ¡ Structural Challenge ¡¡ Instant Challenge ¡¡ Project Outreach® Service Learning Challenge ¡¡ Team Challenge ¡¡ Rising Stars! for Early Learners Challenge
The noun form of “Challenge” should always be capitalized when it is portrayed as a Destination Imagination offering. We do not capitalize any other form of the word “challenge.” 12 // Destination Imagination Brand and Style Guide
SECTION 3: RULES OF USAGE
RULES OF USAGE
TEAM REGIONAL AND AFFILIATE We do not classify the word “team” as a proper noun. Use The structure of the Destination Imagination program traditional capitalization. prescribes the terms “Region” and “Affiliate,” which are always capitalized. An Affiliate is an official licensee who can VOLUNTEER administer Destination Imagination events and programming in a given U.S. state, province or foreign country. The word Like “team,” we do not classify the word “volunteer” as a “Affiliate” can refer to the licensee or the geographic area in proper noun. Use traditional capitalization. However, we typically which the licensee operates. capitalize volunteer roles (e.g., Tournament Director, Head Appraiser and Scoring Official). A Region is a subdivision of an Affiliate. Regions exist within the geographic area of Affiliates and are organized by the TEAM MANAGER Affiliate licensees. As it is a volunteer role, we capitalize “Team Manager.” We also place heavy emphasis on the facilitative relationship that This organizational structure can be difficult for external Team Managers have with their teams. Team Managers are not audiences to grasp. To avoid confusion, you may refer to “Coaches” and do not “coach” teams. “Team Manager” is a Regional Tournament as a “local tournament” and an sometimes abbreviated as “TM.” When using the abbreviated Affiliate Tournament as a “state tournament” (or “country- form, please follow the same guidelines offered in the level tournament”) in media releases and other external “Destination Imagination or DI?” entry. communications. For example: INTERFERENCE ¡¡ If the teams perform well in the local tournament, they “Interference” refers to our policy that only team members may will advance to the state tournament. provide creative or physical input to a Challenge solution. Always capitalize the term. Destination Imagination Brand and Style Guide // 13
RULES OF USAGE
COMPETITION LEVELS Our goal at Destination Imagination is to give students Destination Imagination programs are tailored for a range of the chance to learn and experience the creative process. audiences and are typically separated by competition level. Below are the components of the creative process that our When referring to any of our competition levels, please follow participants experience while solving our Challenges. the formatting offered below. Additionally, please note the preferred abbreviations for each competition level. (Follow the RECOGNIZE same rules for abbreviation as in the “Destination Imagination or ¡¡ Becoming aware of a challenge, DI?” entry.) Here are our competition levels: problem, or opportunity ¡¡ Elementary Level (EL) ¡¡ University Level (UL) ¡¡ Possibility thinking; problem finding ¡¡ Middle Level (ML) ¡¡ Rising Stars! (Non- ¡¡ Maintaining a healthy state of mind competitive, Ages 4-7) ¡¡ Secondary Level (SL) (alertness, attitude, brain health)
IMAGINE THE CREATIVE PROCESS ¡¡ Applying thinking skills to develop options In the past, Destination Imagination has labeled “creative ¡¡ Learning to think flexibly between divergent and problem solving” as a benefit, but the organization has moved convergent processes beyond that as its primary focus. Destination Imagination’s ¡ current vision is to be the global leader in teaching the ¡ Learning fluency and future thinking creative process from imagination to innovation. The creative INITIATE & COLLABORATE process is broader in scope than creative problem solving. ¡¡ Using process and design thinking With the creative process we also promote 21st century skills, ¡¡ Taking risks and learning to control behavior including collaboration, communication, perseverance, project management, self-confidence, critical and creative thinking. ¡¡ Working in a collaborative manner Please try to use “the creative process” when referring to what ¡¡ Learning and practicing interpersonal and leadership participants learn from our programs: skills ¡¡ Steven learned and experienced creative problem solving in ASSESS Destination Imagination. (Improper Usage) ¡¡ Achieving the best solution ¡ ¡ Steven learned and experienced the creative process in ¡¡ Monitoring progress; sometimes requires starting over or Destination Imagination. (Proper Usage) admitting failure EVALUATE ¡¡ Evaluating the results ¡¡ Reflecting on the experience, resources, teamwork, and celebrating the solution 14 // Destination Imagination Brand and Style Guide
SECTION 3: RULES OF USAGE
RULES OF USAGE
SEASON Destination Imagination, Inc. is a volunteer-led non-profit Please refer to the Destination Imagination program in terms organization whose purpose is to inspire and equip students of seasons, not years. When referring to a particular program to become the next generation of innovators and leaders. season, which spans over two calendar years, use the numerical The most popular education offering is the Challenge format “2016-17.” For example, you may write, “The 2016-17 Program, where student teams solve open-ended STEM, arts Destination Imagination season is underway.” and service learning Challenges and present their solutions to trained Appraisers. Founded in 1982, Destination TEAM NUMBER Imagination has impacted more than 1.5 million students. To To participate in Destination Imagination, a team must purchase learn more, please visit http://destinationimagination.org. a “Team Number” from Destination Imagination. The team does not purchase a “Membership.” DESTINATION IMAGINATION RESOURCES DESTINATION IMAGINATION GLOBAL FINALS We offer a wide range of resources to assist Destination To avoid confusion, please refer to Destination Imagination’s Imagination participants and volunteers. Do not refer to annual culminating event as “Destination Imagination Global these resources as “products.” Below is a list of resource Finals” in the first instance it appears in any document. You titles. Please take note of capitalization, spacing, punctuation may refer to the event simply as “Global Finals” after the first and italics. instance. You may include the full year afterwards if necessary (e.g., “Global Finals 2017”). As a general rule, if you are unsure how to write the title of a Destination Imagination resource and that title is not included below, please follow the guidelines in the most BOILERPLATE current edition of “The Associated Press Stylebook.” A boilerplate is used at the end of a press release and provides ¡¡ Team Materials information about an organization, its goods and services ¡ and how to contact the organization. Here is the Destination ¡ Destination Imagination Program Materials Imagination boilerplate: ¡¡ Roadmap ¡¡ Team Challenges ¡¡ Rules of the Road Destination Imagination Brand and Style Guide // 15
RULES OF USAGE
DESTINATION IMAGINATION FORMS TRAINING MATERIALS FOR ¡¡ Tournament Data Forms EACH TEAM CHALLENGE ¡¡ Appraisal Packet for Challenge Masters ¡¡ Declaration of Independence ¡¡ Appraisal Packet for Appraisers ¡¡ Expense Report ¡¡ Dialogue OTHER PROGRAM RESOURCES FOR VOLUNTEERS OTHER PROGRAM RESOURCES ¡¡ Global Finals Appraiser Guide FOR TEAMS AND EDUCATORS ¡¡ Global Finals Head Appraiser Guide ¡¡ Challenge Previews ¡¡ Challenge Development Guide ¡¡ Connecting the Standards ¡¡ Lead Writers’ Toolbook ¡¡ Instant Challenge Practice Set ¡¡ Tournament Guide ¡¡ Published Clarification(s) ¡¡ Tournament Essentials ¡¡ Start a Team Guide ¡¡ Team Clarification(s) ¡¡ Travel Guide for Teams
GENERAL TRAINING MATERIALS ¡¡ ICM Guide ¡¡ Challenge Master Guide ¡¡ Appraiser Guide SECTION 4: TERMINOLOGY
TERMINOLOGY QUICK REFERENCE
Please follow the guidelines below when using capitalization or registered trademark with our terms. 04
BASIC TERMS PROGRAM TERMS ¡¡ Affiliate ¡¡ Challenge ¡¡ Affiliate Tournament (only capitalized when used as a DI offering) ¡¡ Closing Celebration ¡¡ Challenge Program (don’t use “Closing Ceremony”) ¡¡ Clarification ¡¡ Destination Imagination® ¡¡ Competition Level (don’t use capital “N”) (i.e., Middle Level or ML) ¡¡ DestinationImagination.org ¡¡ Early Learning (don’t use www.IDODI.org) (no longer EDI) ¡¡ DI ¡¡ Instant Challenge (only use after first instance of ¡¡ Project Outreach® Destination Imagination) (only first instance needs ®) ¡¡ Global Finals ¡¡ Rising Stars!® (first instance use “Destination Imagination (only first instance needs ®) Global Finals”) ¡¡ Team Challenge ¡¡ Region ¡¡ Team Number ¡¡ Regional Tournament ¡¡ University Level or UL ¡¡ Welcome Ceremony (no longer College & Univerisity Level) (don’t use “Opening Ceremony”) Destination Imagination Brand and Style Guide // 17
TERMINOLOGY QUICK REFERENCE
CHALLENGE TERMS ¡¡ Published Clarifications ¡¡ Central Challenge ¡¡ Raw Scores Only a part of the Team Challenge. ¡¡ Safety Pole ¡¡ Challenge Site ¡¡ Safety Shields ¡¡ Challenge type ¡¡ Safety Supports (i.e., Engineering Challenge, Fine Arts Challenge) ¡¡ Score Room ¡¡ Illegal Procedure ¡¡ Scoring Program ¡¡ Improv Element ¡¡ Site-Specific Restrictions ¡¡ Instant Challenge ¡¡ Structure ¡¡ Interference ¡¡ Structure Tester ¡¡ Launch Area ¡¡ Task-Based ¡¡ Official Weight Held (OWH) ¡¡ Team Challenge ¡¡ Performance-Based Consists of the Central Challenge, which has directed ¡¡ Prep Area scoring, and Team Choice Elements, in which the teams ¡¡ Presentation tell us what to score. “Presentation” should be used rather than ¡¡ Team Choice Elements “performance” in describing what the team must ¡¡ Team Clarifications present at a tournament. The performance piece is only ¡¡ Team Identification Sign a part of the complete Presentation. ¡¡ Unsportsmanlike Conduct ¡¡ Presentation Area ¡¡ Presentation Site ¡¡ Pressure Board 18 // Destination Imagination Brand and Style Guide
SECTION 4: TERMINOLOGY
TERMINOLOGY QUICK REFERENCE
VOLUNTEER ROLES In Destination Imagination, there are a variety of volunteer roles, which we capitalize as a matter of respect. When using the supplied abbreviations, please adhere to the same guidelines offered in the “Destination Imagination or DI?” entry. ¡¡ Adult Assistant ¡¡ Affiliate Challenge Master (ACM) ¡¡ Affiliate Director (AD) ¡¡ Affiliate Growth Director (AGD) ¡¡ Affiliate Training Director (ATD) ¡¡ Appraisal Team ¡¡ Appraisal Team Coordinator ¡¡ Appraisal Team Organizer (ATO) ¡¡ Appraiser ¡¡ Ceremony and Awards Coordinator ¡¡ Dialogue Team ¡¡ Doorkeeper ¡¡ Food Service ¡¡ International Challenge Master (ICM) ¡¡ Team Manager ¡¡ Tournament Director ¡¡ Tournament Official Destination Imagination Brand and Style Guide // 19
TERMINOLOGY QUICK REFERENCE
MEASUREMENTS AND MONEY ITEMS NOT CAPITALIZED When including length measurements in a Challenge, always ¡¡ deduction include the metric equivalent, rounded to two decimal places, ¡¡ season (refer to season, not year) in parentheses immediately foll owing. You should not insert a ¡¡ solution space between the number and the unit, nor should you insert a period after the unit. No hyphen is required if the measurement ¡¡ team is used as a modifier. For multiple dimensions, please include a ¡¡ time limit lowercase “x” and one space between each dimension. Here are ¡¡ tournament (when standing alone) examples: ¡¡ volunteer ¡¡ 11in (27.94cm) ¡¡ You will need a 12ft (3.66m) length of string for this Challenge. ¡¡ 10ft x 12ft (3.05m x 3.66m) ¡¡ 20ft x 20ft x 20ft (6.10m x 6.10m x 6.10m)
When referring to costs or money, always use U.S. dollars as the denomination. Please use the format below. Take note of spacing and capitalization. No hyphen is required if the cost is used as a modifier. Here are two examples: ¡¡ $100US ¡¡ The $100US bicycle was returned in excellent condition. 20 // Destination Imagination Brand and Style Guide
SECTION 5: COPYRIGHT & PIN POLICY
COPYRIGHT
05 The Destination Imagination logo and brand elements are valuable assets to us and are protected by trademark, copyright and other intellectual property laws.
LOGO USAGE The use by teams of Destination Imagination, Inc. logos including Global Finals, Destination Imagination, Box and Ball and the Challenge Logos is prohibited with the following exception:
¡¡ Paid Team Number Participants – Teams/individuals – registered with Destination Imagination Affiliates may produce “hand-made” art (homemade or made by the team members) on team/individual shirts or other items utilizing the words “Destination Imagination®.” ¡¡ No license fee to Destination Imagination Inc. is required as long as the total number of each homemade product is less than 21 per team and the team has made them themselves. ¡¡ Note: Vendors or commercial establishments are not allowed to participate in the production of these “hand-made” products. Destination Imagination Brand and Style Guide // 21
PIN POLICY (1 OF 3)
Affiliates, teams, individuals and Licensed Pin Vendors are required to follow the Destination Imagination, Inc. Brand & Style Guide and the pin policies stated below when creating commercially made pins for Destination Imagination events.
PIN BRANDING POLICY FOR AFFILIATES AFFILIATE USAGE 1. Affiliates must use a Licensed Pin Vendor in order to DI TRADEMARKS produce commercially made pins that include the words NDDI Only Affiliates that use a “Destination Imagination®” and/or any trademark, Licensed Pin Vendor are copyright, or other protected intellectual property of permitted to use DI marks. Destination Imagination, Inc., including Challenge logos and the “box and ball” logo. ¡¡ Licensed Pin Vendors will be listed in the Resource AFFILIATE MISUSE Area by November 2016. This list will be updated as “DI” new Licensed Pin Vendors are approved. Don’t use the word “DI” ¡¡ Affiliates who would like to use an outside pin (standalone) on any pin designs. vendor must have their vendor purchase a License through Destination Imagination, Inc.’s ShopDI.org DI website. 2. Affiliates may not use the word “DI” (standalone) on any pin designs. “DI” is a mark that is not owned by Destination Imagination, Inc. for use on pins. 3. Affiliates are responsible for researching and adhering AFFILIATE MISUSE to copyright laws when including their Affiliate initials MODIFYING combined with “DI,” hyphenated or without any space Don’t modify any part of the logo. between them (e.g., NJ-DI, MADI, etc.). Don’t add a line to the box symbol. 4. Affiliates are not permitted to produce pins using the Global Finals logo. 22 // Destination Imagination Brand and Style Guide
SECTION 5: TERMINOLOGY
PIN POLICY (2 OF 3)
PIN BRANDING POLICY FOR TEAMS & INDIVIDUALS 1. Teams may not use the words “Destination Imagination®” and/or any trademark, copyright, or TEAM USAGE other protected intellectual property of Destination COPYRIGHT Imagination, Inc., including DI Challenge logos, the Teams and individuals are TEAM Global Finals logo and the “box and ball” logo, on AWESOME prohibited from infringing any pins. The use by teams and Individuals of the on a person’s or company’s Destination Imagination, Inc.® name or any intellectual intellectual property. property owned by Destination Imagination, Inc. logos is prohibited and will not be sanctioned or condoned by Destination Imagination, Inc. 2. In order to participate in pin trading at Global Finals TEAM MISUSE Events, teams must use a Licensed Vendor for any DI TRADEMARKS commercially produced pins. Don’t use Affiliate initials ¡¡ A list of Licensed Pin Vendors will be made available combined with “DI” or any of by November 2016. This list will be updated as new NDDI the DI trademarks. Licensed Pin Vendors are approved. 3. Teams and individuals are prohibited from infringing on a person’s or company’s intellectual property. Teams and individuals may work with Licensed Pin Vendors to create pin designs that do not violate relevant copyright law. It is the responsibility of the Licensed Pin Vendor to ensure and communicate adherence to copyright laws. TEAM MISUSE 4. Criteria for usage of the word “DI”: “DI” is a mark that “DI” is not owned by Destination Imagination, Inc. for use on Don’t use the word “DI” pins. Teams and Individuals may not include their Affiliate (standalone) on any pin designs. initials combined with “DI” in any manner, whether hyphenated or without a space between them. DI Destination Imagination Brand and Style Guide // 23
PIN POLICY (3 OF 3)
HANDMADE PINS ADDITIONAL INFORMATION FOR 1. Teams and individuals registered with a Destination LICENSED PIN VENDORS Imagination Affiliate may produce handmade art (homemade 1. Licensed Pin Vendors will provide to Destination or made by the team members). Imagination, Inc. (before Global Finals begins) two (2) of each pin produced for use in DISC sponsored events and 2. No license fee to Destination Imagination, Inc. is required as Affiliate and general pin contests. long as the total number of each handmade product is less than 21 per team and the team has made them themselves. 2. Licensed Pin Vendors may not place Destination Imagination, Inc. trademarks and logos on any pin with 3. Vendors or commercial establishments are not allowed to other logos unless the vendor has express written consent participate in the production of these handmade products. from each mark holder. A copy of written permission must be sent to Destination Imagination, Inc. for filing. 3. Licensed Vendors: Failure to comply with relevant copyright laws and rules set forth here will result in the removal as a licensed vendor for all Destination Imagination, Inc. merchandise including shirts and pins. 4. Visit ShopDI.org for more information on becoming a Licensed Pin Vendor. SECTION 6: OUR LOGO
OUR LOGO Our logo is an asset to our organization, and a key marker for audiences to identify our organization when they receive our materials and participate in our programs. It is important that we all use the same logo, and avoid misuse, which can lead to a dilution of our brand identity. Please help us protect the 06 logo and avoid misuse by following these guidelines.
LOGOS FOR PRINT ATTENTION: The following logos are for print use, and they Use of any stylized, animated, hand-drawn can be accessed and downloaded by logging or other versions of a nonofficial logo is not in to resources.destinationimagination.org/ permitted. This undermines the logo system and resources.php. brand consistency. Please contact Artwork@dihq. org if you have any questions or need further help. Destination Imagination Brand and Style Guide // 25
THE LOGOTYPE
1 2 01) THE LOGO SYMBOL Consists of the box and the ball elements.
02) THE LOGO TITLE Carefully chosen for its modern and highly legible style.
03) MAIN LOGO MAIN VERSION DARK VERSION This is the logo of choice, to be used whenever possible. For darker backgrounds you will find the alternative.
04) DARK VERSION This version should be used for darker backgrounds.
3 4 26 // Destination Imagination Brand and Style Guide SECTION 6: OUR LOGO
LOGO USAGE
01. FULL COLOR LOGO This is the logo of choice, to be used whenever possible. This logo is to be used for all full-color printed and digital items. This logo prints best on a white or very light background.
02. FULL COLOR LOGO WITH WHITE TEXT FOR DARK BACKGOUNDS This logo is to be used for all full-color printed items with dark backgrounds. Destination Imagination Brand and Style Guide // 27
ONE COLOR LOGO USAGE
Due to the limitations involved in traditional screen printing, we offer these two logos in which the gradient of the print versions has been removed. Only black and white versions are permitted.
05. BLACK LOGO This logo is to be used for items in which only one color can be applied.
06. WHITE LOGO This logo is to be used for items in which only one color can be applied. 28 // Destination Imagination Brand and Style Guide SECTION 6: OUR LOGO
LOGO CONSTRUCTION AND CLEARSPACE
It is important to keep our logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to our logo.
CLEARSPACE Whenever you use the logo, it should be surrounded with clear space to 1 1 /2 x /2 x ensure its visibility and impact. No graphic elements or text of any kind should invade this zone. x
To work out the clearspace, take the 1 1 height of the logo and divide it in /2 x /2 x half. (Clearspace = Height / 2). Destination Imagination Brand and Style Guide // 29
APPLICATION ON BACKGROUNDS AND MINIMUM SIZES
.01 .02 .03 .04 Color Version White Text Version White Version Black Version
MINIMUM LOGO SIZES
FULL LOGO
Minimum Size: .75” wide 1.5” 1” .75”
LOGO SYMBOL The ® registration mark .5” should appear at the lower .25 .35” right corner of the box and ball symbol. Á Minimum Size: .25” high 30 // Destination Imagination Brand and Style Guide SECTION 6: OUR LOGO
LOGO MISUSE
We want our logo to look its best and be visually appealing when it appears on materials and resources. Help us achieve our branding goals by following these guidelines.
01. MODIFYING Don’t modify any part of the logo. Don’t add a line to the box symbol.
02. ARRANGEMENT Don’t rearrange the elements in the logo.
03. SCALE Don’t change the scale of any of the elements in the logo. Destination Imagination Brand and Style Guide // 31
LOGO MISUSE
04. BACKGROUND COLOR Don’t place the logo on a background color that will blend in or clash with the logo colors.
05. DROP SHADOWS Don’t apply drop shadows or any other additional effects to the logo.
06. COLOR Don’t change the color of the logo. 32 // Destination Imagination Brand and Style Guide SECTION 6: OUR LOGO
AFFILIATE LOGOS
Destination Imagination Affiliates play a critical role in the presentation of our brand identity to our customers. Because the organization’s brand is diluted each time a different logo appears, it is important all Affiliates use the official logo lock-ups. We have created logo lock-ups for each of our Affiliates. The Affiliate lock-ups are designed to strengthen our brand awareness and build consistency. To receive your logo, email us at [email protected].
COLORADO COLORADO
CHINA CHIN A
TEXAS TEXAS
CALIFORNIA CALIFORNIA Destination Imagination Brand and Style Guide // 33
AFFILIATE LOGO MISUSE
We want our Affiliate logo to look its best and be visually appealing when it appears on materials and resources. Help us achieve our branding goals by following these logo guidelines.
01. CLEARSPACE Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements or text of any kind should be placed near the logo. To work out the clearspace, take the height of the logo and divide it in half. COLORADO (Clearspace = Height / 2). Creativit Organatio
02. MODIFYING Don’t modify any part of the logo. Colorad
03. ARRANGEMENT Don’t rearrange the elements in the logo. Colorad Creativit Compan SECTION 6: THE COLOR SYSTEM
THE PRIMARY COLOR SYSTEM AND COLOR CODES 06 THE COLOR SYSTEM Color plays an important role in the DI identity program. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the DI brand identity across all relevant media. Destination Imagination Brand and Style Guide // 35
PRIMARY COLOR ORANGE
COLOR CODES CMYK : C0 M79 Y100 K1 Pantone : 1665 C RGB : R241 G86 B35 Web : #F15623
COLOR TONES
100 % 80 % 60 % 40 % 20 %
PRIMARY COLOR PURPLE
COLOR CODES CMYK : C75 M97 Y0 K0 Pantone : 267 C RGB : R129 G61 B214 Web : #813DD6
COLOR TONES 100 % 80 % 60 % 40 % 20 % 36 // Destination Imagination Brand and Style Guide SECTION 6: THE COLOR SYSTEM
THE SECONDARY COLOR SYSTEM AND COLOR CODES
SECONDARY COLOR CODES COLOR SYSTEM CMYK : C0 M50 Y100 K0 RGB : R246 G139 B31 The secondary colors are Web : #F68B1F complementary to our official colors. Tones
Usage: COLOR CODES Use them to accent and support the CMYK : C0 M100 Y98 K0 primary color palette. RGB : R190 G0 B21 Web : #FF0015
Tones
COLOR CODES CMYK : C36 M72 Y0 K0 RGB : R185 G93 B219 Web : #B95DDB
Tones
COLOR CODES CMYK : C100 M100 Y26 K25 RGB : R22 G22 B94 Web : #16165E
Tones
COLOR CODES CMYK : C100 M75 Y0 K0 RGB : R1 G72 B152 Web : #014898
Tones Destination Imagination Brand and Style Guide // 37
THE SECONDARY COLOR SYSTEM AND COLOR CODES
COLOR CODES CMYK : C100 M0 Y0 K0 RGB : R0 G175 B240 Web : #00AFF0
Tones
COLOR CODES CMYK : C80 M0 Y25 K3 RGB : R0 G177 B179 Web : #00B1B3
Tones
COLOR CODES CMYK : C53 M0 Y88 K0 RGB : R138 G196 B64 Web : #8AC440
Tones
COLOR CODES CMYK : C100 M0 Y100 K26 RGB : R0 G123 B52 Web : #007B34
Tones
COLOR CODES CMYK : C0 M98 Y0 K0 RGB : R237 G17 B100 Web : #ED1164
Tones SECTION 8: TYPOGRAPHY
OUR TYPOGRAPHY 08 Three typefaces have been chosen for the Destination Imagination brand campaign. These fonts should be used in all brand communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials. The alternate fonts should only be used in Microsoft Word documents and PowerPoint presentations. Destination Imagination Brand and Style Guide // 39
BODY COPY Print: Average size 8-14 pt. Preferred Font: Avenir A B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘
Alternate Font : Calibri (Use only if you do not have acces to) A B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘
HEADLINE COPY Print: Average size 14-28 pt. Preferred Font: Montserrat Montserrat can be downloaded for free at: A B C D E F G H I J K L M N O P Q R S T www.google.com/fonts/specimen/Montserrat a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘
Alternate Font: Helvetica A B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘
PULL OUT COPY Droid Serif Print: Average size 9-28 pt. A B C D E F G H I J K L M N O P Q R S T Droid Serif can be downloaded for free at: a b c d e f g h i j k l m n o p q r s t u v w x y z https://www.google.com/fonts/specimen/ 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ Droid+Serif BRAND AND STYLE GUIDE
CONTACT
ADDRESS PHONE & FAX ONLINE
Destination Imagination Phone: 1.888.321.1503 Email: [email protected] 1111 South Union Avenue Fax: 856.881.3596 DestinationImagination.org Cherry Hill, NJ 08002