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Brand and Style Guide BRAND AND STYLE GUIDE LAST UPDATED: 9.27.16 CONTACT ADDRESS PHONE & FAX ONLINE Destination Imagination Phone: 1.888.321.1503 Email: [email protected] 1111 South Union Avenue Fax: 856.881.3596 DestinationImagination.org Cherry Hill, NJ 08002 THE GUIDE Brand and Style Guide Destination Imagination, Inc. 1111 S. Union Ave Cherry Hill, NJ 08002 Destination Imagination, Inc. is a 501(c)(3) non-profit educational organization. Copyright ©2016 by Destination Imagination, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in data base or retrieval system, without prior written permission of the publisher. Destination Imagination Brand and Style Guide // 3 BRAND AND STYLE GUIDE TABLE OF CONTENTS 1: MISSION, VISION 3: RULES OF USAGE .......................14 AND DEFINITIONS .........................6 Boilerplate & Resources ..............14 Mission & Vision Statements ............6 Forms & Training Materials . 15 Destination Imagination, Inc. ...........7 Destination Imagination ...............7 4: TERMINOLOGY .........................16 Team Challenge .....................7 Basic & Program Terms ...............16 Instant Challenge ....................7 Challenge Terms . 17 Destination Imagination Tournament .....7 Volunteer Roles .....................18 2: NUMBERS AND FIGURES ............... 8 Measurements & Money ..............19 5: COPYRIGHT & PIN POLICY .............20 3: RULES OF USAGE ...................... 10 Logo Usage ........................20 Destination Imagination or DI? ........10 Pin Policy ..........................21 Destination Imagination Programs ......10 Pin Vendors ........................22 Websites ..........................11 Pin Design Misuse ...................23 Challenges ........................11 Team & Volunteers ..................12 6: OUR LOGO .............................24 Interference ........................12 About Our Logo ....................24 Regional and Affiliate ................12 Logo Usage ........................26 Competition Levels ..................13 Construction & Clearspace . 28 The Creative Process.................13 Logo Misuse .......................30 2016-17 Season.....................14 Affiliate Logos ......................32 Team Number ......................14 Destination Imagination Global Finals ...14 7: THE COLOR SYSTEM ................... 34 8: TYPOGRAPHY ......................... 38 WELCOME & INTRODUCTION Destination Imagination Brand and Style Guide // 5 BRAND AND STYLE GUIDE Welcome to the Destination Imagination, Inc. Brand & Style The style guide focuses mainly on Destination Imagination Guide, our official guiding resource for communicating trade dress. For matters of grammar, we recommend “The with external and internal audiences. We hope this will be a Gregg Reference Manual: A Manual of Style, Grammar, Usage, valuable resource as you support our organization. and Formatting” by William A. Sabin. For matters of style, please adhere to the most recent edition of “The Associated Our style guide was created to alert you to copyright and Press Stylebook.” trademark issues and to establish the foundation of our brand identity. By adhering to the guidelines presented If you have any questions about this resource or about within these pages, you will help our organization strengthen Destination Imagination branding in general, please send an the Destination Imagination brand. With our organization e-mail to [email protected]. working in unison—with a singular voice and streamlined visual identity—we will be better positioned to grow Destination Thank you for all you do for Destination Imagination. Imagination into a household name. SECTION 1: MISSION, VISION AND DEFINITIONS MISSION AND VISION We recognize that Affiliates may have different mission and vision statements. These statements are the 01 official mission and vision statements of Destination Imagination, Inc. MISSION STATEMENT VISION STATEMENT Our Board of Trustees has crafted a mission A vision statement is designed to guide the statement to define the organization’s organization and present our values to external purpose and primary objectives. The mission audiences. It presents a portrait of who we are, statement should not appear in most external what we represent, and who we want to be. Here communications; it should be used only when is our vision: specifically requested, as in documents such as grant applications. Our mission statement VISION is our internal definition of our overarching To be the global leader in teaching the creative business goal: process from imagination to innovation. MISSION To develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st century skills and creativity. The Destination Imagination program is a fun, hands-on system of learning that fosters students’ creativity, courage and curiosity through open-ended academic Challenges in the fields of STEM (science, technology, engineering and mathematics), fine arts and service learning. Our participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. Teams may showcase their solutions at a tournament. Destination Imagination Brand and Style Guide // 7 STANDARD DEFINITIONS These definitions are for common use. Using these definitions TEAM CHALLENGE regularly will help strengthen our brand recognition. Imagine A Destination Imagination Team Challenge is an open- a hundred people all shouting something different. Now ended, long-term project that students solve by working in imagine that same group of people shouting the same thing. teams. Team Challenges are focused on areas of STEM, the If we are consistent, and we all use the same language, it will arts and service learning and are designed to foster kids’ resonate with audiences. creativity, curiosity and courage. DESTINATION IMAGINATION, INC. INSTANT CHALLENGE Destination Imagination, Inc. is a volunteer-led non-profit A Destination Imagination Instant Challenge requires teams organization that develops educational programs to teach to engage in quick, creative and critical thinking. students the creative process from imagination to innovation. At a tournament, a team will receive an Instant Challenge The organization has more than 1.5 million alumni and 38,000 and the materials with which to solve it. The team members volunteers around the world. must use their creativity and teamwork skills to produce a solution in a period of just five to eight minutes. DESTINATION IMAGINATION Destination Imagination is an educational program where DESTINATION IMAGINATION TOURNAMENT student teams solve open-ended academic Challenges in Teams that participate in Destination Imagination can present the fields of STEM (science, technology, engineering and their solutions at a Regional Tournament. If they qualify at mathematics) the arts, and service learning. In solving a the regional level, they advance to their Affiliate Tournament. Challenge, students learn the creative process and gain The top-tiered teams from each Affiliate Tournament are 21st century skills needed to succeed in school, careers invited to participate in Global Finals—the world’s largest and beyond. Students who participate in the Challenge celebration of creativity. Program have the opportunity to present their solutions at a tournament. SECTION 2: NUMBERS AND FIGURES OUR IMPACT 02 Every year, we impact more than 150,000 students in 48 states and 30 countries. 150,000 48 STATES Number of children that participate in Number of U.S. states with DI teams Destination Imagination programs annually 30+ 38,000+ Number of countries that participate in DI Number of Destination Imagination volunteers worldwide 18,000 Number of teams expected to participate in the 1.5 MILLION+ 2016-17 season of DI Number of DI alumni 17,000+ 5 YEARS Number of people who attend Global Finals Average length of participation in DI 1,400+ 6,000 – 7,000 Number of teams at Global Finals Number of schools involved in DI Destination Imagination Brand and Style Guide // 9 150,000 1,500,000 38,000+ 750,000 PARTICIPANTS ANNUALLY ALUMNI VOLUNTEERS HOURS VOLUNTEERED ANNUALLY CHALLENGES : 7 TECHNICAL, SCIENTIFIC, ENGINEERING, FINE ARTS, IMPROV, SERVICE LEARNING, EARLY LEARNING 5 48 & 30+ 100,000+ 1982 AGE LEVELS: PRE-K, ELEMENTARY, 48 STATES & 30+ DOLLARS IN SCHOLARSHIPS YEAR DI MIDDLE, SECONDARY, UNIVERSITY COUNTRIES DISTRIBUTED ANNUALLY INCORPORATED SECTION 3: RULES OF USAGE RULES OF USAGE These rules are to help make the Destination Imagination trade dress consistent. These are the most important and pressing rules, written for anyone who may write something pertaining to Destination 03 Imagination programs. DESTINATION IMAGINATION OR DI? DESTINATION IMAGINATION The term “Destination Imagination” PROGRAMS should be written in its entirety as often as Destination Imagination programs should be possible. “Destination Imagination” refers written as they appear in the list below. Several of to the program, not the organization. Avoid our programs are registered trademarks. In regard abbreviation unless the writing becomes to including the registered trademark symbol cumbersome or awkward. If that is the case, with the following programs, please follow the write “Destination Imagination (DI)” in the first guidelines offered in the “Destination Imagination instance and refer to it as “DI” afterward. or DI?”
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