2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title
Bronze INTERNAL VIDEO PROGRAMS Corporate/Organization News Accenture Accenture High Performance Delivered Brand Campaign
Bronze NEWSLETTERS Digital AECOM OPX "ONE" - AECOM’s Breakthrough E-publication American Society of Plastic American Society of Plastic Surgeons Male Plastic Bronze VIDEO NEWS RELEASES MediaSource Surgeons Surgery VNR Corporate Newsroom — Designing, Building and Bronze WEBSITES Online Media Room AT&T Fleishman-Hillard Managing AT&T’s New Generation News Hub
Baylor University's Hankamer Pollei DesignWorks and Baylor Bronze BROCHURES 17 Pages or More Baylor Entrepreneurship Viewbook: "I Have a Dream" School of Business Photography
MEDIA RELATIONS - Consumer Bronze Technology Blurb Ogilvy Public Relations Bringing Your Story to Life Services MEDIA RELATIONS - Bronze Associations/Nonprofit Bush Foundation Padilla Speer Beardsley Attracting “Change Makers” to America’s Classrooms Organizations MEDIA RELATIONS - Business-To- Other (Categories not elsewhere Bronze Byers' Choice Ltd. Hornercom Making Christmas Magic from a Wire Hanger Business defined) Vidicom presents Calvin Klein Underwear “Naked Bronze WEBCASTS Calvin Klein Vidicom Glamour” InteracTV Chevrolet: Steering Klout Influencers into the Sonic Bronze WORD-OF-MOUTH Viral Marketing Program Chevrolet MSLGROUP Driver's Seat MEDIA RELATIONS - Consumer Church & Dwight - Trojan Brand Bronze Packaged Goods Edelman Trojan Pulls Back the Sheets on Sexy Tech Products Condoms
Bronze WEBSITES Internal/Intranets Citigroup Ruder Finn An Employee Intranet Site – Cele brating 200 Years of Citi
Citi® Music – Igniting Employee Pride Through Global Bronze INTERNAL VIDEO PROGRAMS Corporate/Organization Features Citigroup Ruder Finn Music Video MEDIA RELATIONS - Business-To- Bronze Products Crown Equipment Fahlgren Mortine The Crown of Forklift Industry Discussion Business Bronze PRESS KITS/MEDIA KITS Products Cub Cadet Brunner Cub Cadet Spring in a Tube MEDIA RELATIONS - Consumer Snapple Hits a High Note with "Tea Will Be Loved," Bronze Food & Beverage Dr Pepper Snapple Group Ketchum Products Created by Maroon 5 Bronze ANNUAL REPORTS Non-Profit Organizations Drexel University Drexel University Philanthropy Journal 2011
MEDIA RELATIONS - Consumer Other (Categories not elsewhere Crowdsourced Chic: eBay Community Moves to Fashion’s Bronze eBay Edelman Services defined) Front Row Through Designer-Shopper Collaboration
Crosby Marketing and The Cadmus Bronze PRINT PSAs EPA ENERGY STAR ENERGY STAR Campaign Group Bronze AUDIO PROGRAMS Fisher House Foundation Bloomquist Media The Gift: A Holiday Tribute to Military Families
Bronze ANNUAL REPORTS Companies (Up to $500 Million) Georgia Ports Authority GPA’s FY2010 Annual Report: From Georgia to the World
Georgia Tech College of Bronze EDITORIALS/OP-ED COLUMNS "The Internet's Gatekeepers," by Nick Feamster Computing 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title Love Your Veggies™ Great Veggie Adventure (PRESS Bronze PRESS CONFERENCES Hidden Valley® Salad Dressings Current Lifestyle Marketing CONFERENCES) Love Your Veggies™ Great Veggie Adventure (SATELLITE Bronze SATELLITE MEDIA TOURS Hidden Valley® Salad Dressings Current Lifestyle Marketing MEDIA TOURS ) MEDIA RELATIONS - Consumer Bronze Health Care Services Humana Edelman Humana: Build A Family Legacy Tour Services Weber Shandwick MEDIA RELATIONS - Consumer IHG (InterContinental Hotels Bronze Travel and Tourism/Hospitality and Crowne Plaza Marry Me 11.11.11 Services Group) KEF Media and ePrize Carmichael Lynch Spong Jennie-O Creates Turkey Burger Converts One Switch At Bronze SOCIAL MEDIA Jennie-O Turkey Store and A Time BBDO/Proximity/PhD
Bronze MEDIA RELATIONS - Government Korean Food Foundation Hunter Public Relations Taste of Korea NYC
Bronze B-ROLL Macys D S Simon Productions Macys 2011 BalloonFest & Clown University MEDIA RELATIONS - Consumer The Macy's Culinary Council Thanksgiving & Holiday Bronze Non-Packaged Goods Macy's Susan Magrino Agency Products Cookbook MEDIA RELATIONS - Business-To- Professional and/or Financial Bronze Maritz Research Graham & Associates, Inc. Maritz Research Holiday Tablet Poll Media Campaign Business Services General Word-of-Mouth Marketing Bronze WORD-OF-MOUTH Melitta French/West/Vaughan Melitta Private Café Collection Escape Program MEDIA RELATIONS - Consumer Build Smart, Breathe Easier: Building Asthma Awareness Bronze Health Care Merck Edelman Products One Home at a Time Turbo and Scott, the Tuberous Sclerosis Complex (TSC) Bronze CREATIVE TACTICS Novartis Ruder Finn eBook Program
The Penn Stater: November/December 2011, Bronze MAGAZINES External Audiences Primarily Penn State Alumni Association January/February 2012, March/April 2012 issues
MEDIA RELATIONS - Consumer Unveiling a New Category and Beating the Odds in Las Bronze Technology PixelOptics Makovsky + Company Products Vegas MEDIA RELATIONS - Consumer Bronze Financial Services PNC Corporate Communications PNC Christmas Price Index Services MEDIA RELATIONS - Consumer Other (Categories not elsewhere Bronze Reed Street Productions MGH, Inc. Run for Your Lives Products defined) Resilience-Protection-Momentum: RPM International Bronze ANNUAL REPORTS Companies (More Than $500 Million) RPM International Inc. Roop & Co. Inc.'s 2011 Annual Report
Bronze ANNUAL REPORTS Digital San Diego County Water Authority Parallax Visual Communication Water Works: Assuring Our Future – 2010 Annual Report
Koalas: From Humble Beginnings to a World-Famous Bronze BROCHURES Fewer Than 17 Pages San Diego Zoo Global Future 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title
Southeast Michigan Beacon Community and Office of the Txt4Health: Public Health Information Technology Bronze WORD-OF-MOUTH Street Marketing Program Team Detroit National Coordinator for Health Campaign (WORD-OF-MOUTH) Information Technology
Southeast Michigan Beacon Community and Office of the Txt4Health: Public Health Information Technology Bronze RADIO PSAs Team Detroit National Coordinator for Health Campaign (RADIO PSAs) Information Technology
Bronze DIRECT MAIL/DIRECT RESPONSE Tennesseans for the Arts Seigenthaler Public Relations, Inc. E-blast Campaign Gives Specialty Plates a Boost
Renew, Honor, Play: The Christina-Taylor Green Little Bronze PRESS KITS/MEDIA KITS Events/Commemorations/Other The Allstate Foundation Hands Playground
Dow & The International Year of Chemistry: The Case For Bronze FEATURE STORIES The Dow Chemical Company GolinHarris For-Profit Solutions To The World’s Water Problems
The Substance Abuse and Mental Health Services Administration Single Issue Newsletters/Booklets/ Bronze PUBLICATIONS (SAMHSA) Edelman 2011 Recovery Month Campaign Calendars Center for Substance Abuse Treatment (CSAT) The V Foundation for Cancer Improved Form and Function for The Jimmy V Bronze WEBSITES External French/West/Vaughan Research Foundation Website Making Connections: Time Warner Cable and the Bronze PUBLICATIONS Books Time Warner Cable The History Factory Broadband Revolution
Bronze SPEECHES Toyota Motor Sales, USA, Inc. A Legacy of Leadership: What Will You Leave Behind?
U.S. Army Acquisition Support Bronze MAGAZINES Internal Audiences Primarily BRTRC Army AL&T Magazine Center U.S. Department of Veterans Bronze TELEVISION PSAs Ogilvy Public Relations "Faces of TBI" PSA Affairs U.S. Department of Veterans Bronze EXTERNAL VIDEO PROGRAMS Ogilvy Public Relations "From Surviving to Thriving" Documentary Affairs Ketchum and Since When Did Agriculture Become a Dirty Word? Bronze RESEARCH/EVALUATION U.S. Farmers & Ranchers Alliance maslansky luntz + partners (RESEARCH/EVALUATION) and Zócalo Group Untying The PurseStrings of America's Most Powerful Bronze PODCASTS WebmasterRadio.FM Carmichael Lynch Spong Consumer 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title Repúbilc, LLC and Bronze ADVERTORIALS West Kendall Baptist Hospital Introducing the New West Kendall Baptist Hospital Tim Dodson Strategic Communications MEDIA RELATIONS - Business-To- Professional and/or Financial IT in the Toilet – 11mark Builds Brand with Creative AOC 11mark Business Services Media Relations MEDIA RELATIONS - Consumer The Music of American Girl: Hitting the Right Notes with AOC Packaged Goods American Girl Weber Shandwick Products Key Media MEDIA RELATIONS - Consumer Other (Categories not elsewhere AOC BabyCenter Coyne PR What's In a Name? Services defined)
ONE Bacardi Anniversary Hub – Engaging Employees in AOC WEBSITES Internal/Intranets Bacardi Limited Celebrating 150 Years of Bringing People Together
MEDIA RELATIONS - Consumer AOC Food & Beverage Barilla America, Inc. Edelman Barilla’s Summer of Italy Products Pollei DesignWorks Baylor University's Hankamer AOC MAGAZINES External Audiences Primarily and Baylor Business Review School of Business Baylor Photography
AOC ANNUAL REPORTS Companies (More Than $500 Million) Black & Veatch Black & Veatch 2010 Annual Review
Blue Shield of California Road to Change: Blue Shield of California Foundation’s AOC ANNUAL REPORTS Digital Fenton Foundation Annual Report
MEDIA RELATIONS - Business-To- Other (Categories not elsewhere Boeing Flight Services Boeing Flight Services Flies Into the Radar at Paris Air AOC Business defined) Communications & Marketing Show
General Word-of-Mouth Marketing AOC WORD-OF-MOUTH Boston Public Health Commission Fatsmack Program
AOC ANNUAL REPORTS Non-Profit Organizations Children's Hospital Los Angeles Children's Hospital Los Angeles- Imagine Annual Report
AOC RESEARCH/EVALUATION ConocoPhillips Strategic Repositioning Employee Panel
Consumer Healthcare Products Association (CHPA) Educational 2012 PRSA Bronze Anvil Award Submission: Up and Away AOC WEBSITES External Edelman Foundation; Centers for Disease and Out of Sight Control and Prevention (CDC)
Country Crock, I Can’t Believe It’s AOC BROCHURES 17 Pages or More Not Butter! & Promise Buttery Pollock Communications, Inc 10 Simple Steps To Make Good Habits More Delicious Spread County of San Diego Health and Housing Matters: Eliminating Opposition to Supportive AOC RESEARCH/EVALUATION Cook & Schmid Human Services Housing for the Mentally Ill
AOC INTERNAL VIDEO PROGRAMS Corporate/Organization Features Dell AxiCom and Arts+Labor Dell Worldwide Leadership Meeting Opening Video
AOC B-ROLL Diageo's Captain Morgan brand Taylor Captain Morgan Shipwreck Discovery in Panama 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title DoubleTree by Hilton Cookie CAREavan Across America AOC SOCIAL MEDIA Digital Royalty Ketchum (SOCIAL MEDIA) Disney Consumer Products Disney•Pixar's Cars 2 Revs Up American International AOC PRESS CONFERENCES Corporate Communications Toy Fair MEDIA RELATIONS - Business-To- Other (Categories not elsewhere Turning the Spotlight on Ernst & Young for its AOC Ernst & Young Trainer Communications Business defined) Entrepreneur of the Year Award Program AOC TELEVISION PSAs Families Fighting Flu Feinstein Kean Healthcare Choose You Over the Flu MEDIA RELATIONS - Business-To- Professional and/or Financial Fiserv Case-Shiller: A Breakthrough Year for Delivering AOC Fiserv RF|Binder Partners Business Services Insights on Home Price Trends Fort Worth Independent School Making Every Second Count AOC ANNUAL REPORTS Non-Profit Organizations District 2010-2011 Fort Worth ISD Annual Report MEDIA RELATIONS - Consumer Holiday No One Saw Coming: Gander Mountain AOC Non-Packaged Goods Gander Mountain Fleishman-Hillard Products Introduces "Camo Thursday" MEDIA RELATIONS - Gilead Sciences & Rollins School AOC Associations/Nonprofit of Public Health at Emory Gibraltar Associates LLC AIDSVu: Mapping the HIV Epidemic Where You Live Organizations University H&R Block Dollars & Sense: What If Kids Had All The AOC WEBSITES External H&R Block Dollars & Sense Carmichael Lynch Spong Money? Habitat for Humanity What Will You Build? Habitat for Humanity AOC TELEVISION PSAs Dollarhide Film, Inc. International International’s 2011 PSA campaign MEDIA RELATIONS - Consumer DoubleTree by Hilton Cookie CAREavan Across America AOC Travel and Tourism/Hospitality Hilton Hotels & Resorts Ketchum Services (MEDIA RELATIONS) MEDIA RELATIONS - Consumer Hilton Hotels & Resorts for Hilton AOC Travel and Tourism/Hospitality Hilton Huanying Services Huanying MEDIA RELATIONS - Consumer AOC Financial Services Huntington Bank 98 Years of Saving Services IRS Free File - The "Less Taxing" Way to Prepare and e- AOC WEBSITES External Internal Revenue Service (IRS) Ogilvy Public Relations File Federal Taxes
Thinking Outside of the (Jam)Box: How OutCast Took MEDIA RELATIONS - Consumer Jawbone – a Company Known for Bluetooth Headsets – AOC Technology Jawbone The OutCast Agency Products to Become a Must-Know Mobile Lifestyle Company with the #1 Selling Speaker in the US
MEDIA RELATIONS - Business-To- AOC Products K2M Zeno Group Building Buzz for K2M as the Leader in Spine Care Business AOC PRESS KITS/MEDIA KITS Products King Arthur Flour King Arthur Flour Recipe For Success Press Kit Leaders of the Lung Cancer Free AOC EDITORIALS/OP-ED COLUMNS Tiller LLC The Last Refrigerator World
Single Issue Newsletters/Booklets/ AOC PUBLICATIONS Life Care Centers of America Life Care LEADER WWII Special Edition Calendars
RFI Studios RFI Studios Connects Salon Professionals Nationwide AOC WEBSITES Internal/Intranets L'Oreal Matrix and with L'Oreal Matrix Social Networking Site Ruder Finn 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title AOC INTERNAL VIDEO PROGRAMS Corporate/Organization News LyondellBasell Zoom News Now MEDIA RELATIONS - Consumer AOC Technology Lytro, Inc. The OutCast Agency Lytro: Introducing Camera 3.0 Products AOC PUBLICATIONS Books Merck Pharmaceuticals Ogilvy Public Relations Healthy Beginnings for Babies Program
MEDIA RELATIONS - Consumer Getting Consumers Back to the Beach - Mexico Launches AOC Travel and Tourism/Hospitality Mexico Tourism Board Ogilvy Public Relations Services Rebranding Campaign to Restore Image
Fighting Fire with Fire: Resetting the Media Dialogue for AOC MEDIA RELATIONS - Government Mexico Tourism Board Ogilvy Public Relations Mexico MEDIA RELATIONS - National Safe Boating Council's 2011 "Wear It!" AOC Associations/Nonprofit National Safe Boating Council Paul Werth Associates Campaign Increases Awareness of Boating Safety Organizations AOC SATELLITE MEDIA TOURS Nature Made Porter Novelli Can Your Vitamin Say That? A Slice of Cinema - Building an Audience One Pizza at a AOC CREATIVE TACTICS Northwest Film Center Time Ohio State University's Wexner AOC BROCHURES Fewer Than 17 Pages OSUMyChart Medical Center
Single Issue Newsletters/Booklets/ One Young World Pittsburgh AOC PUBLICATIONS Euro RSCG Worldwide PR Pittsburgh Wants One Young World Calendars Partnership
Pizza Hut Dubs Day Before Thanksgiving "Red Roof AOC CREATIVE TACTICS Pizza Hut Zeno Group Wednesday," Launches Crowd-Pleaser With Extreme Deliveries MEDIA RELATIONS - Consumer Prilosec OTC & Larry The Cable Guy Coach Fans on "A AOC Health Care Prilosec OTC, Procter & Gamble MSLGROUP Products Better Way to Tailgate" Pro Football Hall of Fame MEDIA RELATIONS - Consumer Other (Categories not elsewhere AOC and Taylor Hometown Hall of Famers Services defined) Allstate AOC ADVERTORIALS Procter & Gamble MSLGROUP Crest Pro-Health Invigorating Clean Duo Launch Press Kit for the Launch of Rust-Oleum Cabinet and AOC PRESS KITS/MEDIA KITS Products Rust-Oleum Corporation Countertop Transformations MEDIA RELATIONS - Consumer Other (Categories not elsewhere Save-A-Lot Hits The Road To Show How To Fuel Your AOC Save-A-Lot Carmichael Lynch Spong Products defined) Family For Less The Check Out Your Gout Campaign MEDIA RELATIONS - Consumer AOC Health Care Savient Pharmaceuticals, Inc. Rx Mosaic Health Gout and Refractory Chronic Gout Disease State Products Awarenes Understanding and Accelerating Scentsy’s Growth: The AOC RESEARCH/EVALUATION Scentsy Wickless Fahlgren Mortine Cultural Social Program Scharffen Berger Chocolate Maker: The Scharffen Berger AOC PRESS CONFERENCES Scharffen Berger RF|Binder Partners Bakery Crawl MEDIA RELATIONS - Consumer Other (Categories not elsewhere AOC Sears Holdings Corp. EURO Sears Heroes at Home: A Hero’s Song Services defined) MEDIA RELATIONS - Consumer HGTV HOME Flooring By Shaw Media Relations AOC Non-Packaged Goods Shaw Floors three Products Campaign 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title
AOC NEWSLETTERS Digital Sinickas Communications, Inc. Measurement Works Newsletter
South Dakota Department of AOC WORD-OF-MOUTH Street Marketing Program Lawrence & Schiller Mount Rushmore Mascots in New York City Tourism General Word-of-Mouth Marketing StubHub and Finn Partners Help Fans 'Take Off Their AOC WORD-OF-MOUTH StubHub Finn Partners Program Boots' for Charity Great Plains Motion Picture AOC B-ROLL TD Ameritrade TD Ameritrade Corporate B-Roll 2011 Company The Clorox Company Helps Get Doctors' Visits for Kids in AOC SOCIAL MEDIA The Clorox Company Ketchum Need with Check-in for Checkups Jackson Spalding MEDIA RELATIONS - Consumer Stealth PR: The Secret Formula for Moving the World's AOC Food & Beverage The Coca-Cola Company and Products Biggest Secret Formula KEF Media The Coca-Cola Company's 'Reasons to Believe' AOC ANNUAL REPORTS Digital The Coca-Cola Company 2010/2011 Sustainability Report AOC BROCHURES Fewer Than 17 Pages The Garrity Group 2011 Garrity Perception Survey AOC PRESS CONFERENCES The Gateway Center Edelman Home is Where the GIFT is MEDIA RELATIONS - Consumer AOC Food & Beverage The Hershey Company JSH&A Public Relations Hershey's Air Delight Chocolate Launch Campaign Products The Home Depot - associate AOC MAGAZINES Internal Audiences Primarily ORANGE Magazine magazine AOC NEWSLETTERS Digital The Laughing Cow Porter Novelli The Laughing Cow E-Newsletter The National Foundation for Getting the Medical Choir to Harmonize about AOC EDITORIALS/OP-ED COLUMNS Alembic Health Communications Infectious Diseases Pneumococcal Disease Prevention MEDIA RELATIONS - Carmichael Lynch Spong Helps Celebrate Made In AOC Associations/Nonprofit The Page Education Foundation Carmichael Lynch Spong Minnesota and Its Homegrown Heroes Organizations The Salvation Army Red Kettle Campaign: 2011 World AOC CREATIVE TACTICS The Salvation Army Xenophon Strategies Record Bell Ringing Contest AOC BROCHURES Fewer Than 17 Pages The Salvation Army Xenophon Strategies The Salvat ion Army Feeding the Need: 2011
Single Issue Newsletters/Booklets/ Thomas P. Seigenthaler Fund for AOC PUBLICATIONS Seigenthaler Public Relations, Inc. Creating a Nonprofit with a Lasting Impact Calendars Creativity
Ketchum and Since When Did Agriculture Become a Dirty Word? AOC EXTERNAL VIDEO PROGRAMS U.S. Farmers & Ranchers Alliance maslansky luntz + partners (EXTERNAL VIDEO PROGRAMS) and Zócalo Group
AOC TELEVISION PSAs UL (Underwriters Laboratories) MSLGROUP Commit a Minute to Safety 2011
AOC ANNUAL REPORTS Non-Profit Organizations UT MD Anderson Cancer Center Michael Clarke Design Voices
MEDIA RELATIONS - Business-To- Professional and/or Financial Expertly Navigating Arrival of Renowned Attorney AOC Waller Lansden Dortch & Davis Seigenthaler Public Relations, Inc. Business Services General 2012 Bronze Anvil Results
Award Column Key: Bronze = Bronze Anvil Winner AOC = Bronze Anvil Award of Commendation Winner
Award Category Sub Category Organization Agency Entry Title MEDIA RELATIONS - Consumer AOC Health Care Services WebMD and Sanford Health Coyne PR Raising FIT Kids Services MEDIA RELATIONS - Business-To- From Porn-Blocker to Cybercrime Fighter: Filtering AOC Products Websense, Inc. MIX PR Business Websense Perception AOC WEBSITES Internal/Intranets Yahoo! Inc. Yahoo! Backyard MEDIA RELATIONS - Business-To- Other (Categories not elsewhere AOC Yum! Brands, Inc. Weber Shandwick Taking People With You Business defined)