IRENA J HUANG Contact: (909) 538-7755 | [email protected] | https://www.irenajhuang.com EDUCATION UNIVERSITY OF CALIFORNIA, LOS ANGELES Los Angeles, CA Bachelor of Arts in Political Science | Film, Television, and Digital Media Minor Jun 2020 ● GPA: 3.84 / 4.0 Relevant Coursework: Film Editing, Digital Cinematography, Entertainment Economics, Music Supervision

PROFESSIONAL EXPERIENCE THE COMPANY Burbank, CA Digital Marketing Undergraduate Associate Mar 2020 – Apr 2021 ● Compiles email marketing analytics for D23’s weekly newsletters, company-wide dedicated emails, and various campaign-specifc emails to over 4 million subscribers per deployment, helping obtain open rates and click-through rates that far exceed industry standards ● Oversees asset-routing of marketing banners for D23’s weekly podcast, Inside Disney, which receives thousands of streams per week, hundreds of thousands of impressions across email, and millions of impressions across various social media platforms ● Handles delivery of assets to and from internal business units for synergy marketing eforts, working with Disney+, DPEP, Freeform, , Publishing, DMI, DMG, DMC, Nat Geo, ABC, and more to localize assets across social, digital, and email ● Tracks asset requests for external partnerships and discounts, working cross functionally with team members to create and test codes, direct creative for banners, review legal disclaimers, and coordinate delivery schedules

WARNER BROS. ENTERTAINMENT Burbank, CA Marketing Services Post-Production Intern Jan 2020 – Mar 2020 ● Created scripts and contracts for voiceover talent to be used for television spots and radio promotions for titles such as JOKER, BIRDS OF PREY, JUST MERCY, RICHARD JEWELL, WONDER WOMAN 1984, IN THE HEIGHTS and SCOOB! ● Administered contracts, purchase order requests, invoices, and goods received by working with outside vendors and the accounting team ● Assisted with print advertising creation, TV and digital spots, legal credits and clearances to abide by MPA ratings guidelines, talent contracts, and billing block requirements

SONY PICTURES ENTERTAINMENT Culver City, CA Media and Talent Relations Intern Sep 2019 – Dec 2019 ● Compiled press clippings (print, online, and broadcast) and coverage following major announcements for all of Sony Television’s shows ● Assembled and distributed daily press breaks for 30 shows including THE GOOD DOCTOR, BETTER CALL SAUL, SWAT ● Edited and updated show sheets and cast lists for 14 shows; also updates status reports for all shows assigned to Sony’s publicists

HBO New York, NY Program Marketing Intern Jun 2019 – Aug 2019 ● Developed and presented complete consumer marketing campaign deck for THE UNDOING wh ich included strategy, timeline, key art curation working in conjunction with creative agencies, a paid outdoor advertising and in-home television advertising plan, digital advertising strategy, print advertising play, and experiential marketing suggestions (screenings, infuencer events, and stunts) ● Assisted program marketing team with extensive research regarding competitor releases, promotions and experiential campaigns ● Secured unit photography options for print and digital ads and critics’ quotes for television spots for 21 programs including GAME OF THRONES, CHERNOBYL, VEEP, BARRY, and more for the Emmys FYC campaigns, which resulted in 37 Emmys wins

NBCUNIVERSAL Los Angeles, CA Universal Pictures Home Entertainment Global Brand Marketing Intern Jan 2019 – May 2019 ● Drafted and sent monthly international newsletter for the global catalogue team updating OpCos about catalog product and initiatives along with best practices competitive information, leading to an 18% increase in emails opens and click-through rate ● Put together decks for new line looks, anniversary celebrations, and relaunches for the Halloween season, Christmas/holiday season, and for titles such as VOLTRON: DEFENDER OF THE UNIVERSE, SIXTEEN CANDLES, and PSYCHO ● Completed semester-long internship project generating recommendations for flm anniversaries to celebrate in 2020 based on an in-depth analysis of trafc, domestic, and international sales results from past promotional eforts from 2016-2018

PARAMOUNT PICTURES Los Angeles, CA Targeted Publicity and Field Marketing Intern Sep 2018 – Dec 2018 ● Updated various charts for each flm consisting of promotional summaries, screening reports, and tracking documents ● Updated calendars, itineraries, and guest lists for press junkets and premieres, as well as stafed press junkets, handling talent and assisting with poster-signing, and red carpet premieres for BUMBLEBEE and INSTANT FAMILY

SKILLS, ACTIVITIES & INTERESTS Languages: Fluent in English; Conversational Profciency in Mandarin; Beginner Profciency in Korean Technical Skills: Script Coverage, Adobe Suite (Premiere, Lightroom, Photoshop), Google Suite, Microsoft Ofce (Word, Excel, Powerpoint, etc.), Instagram, Facebook, Youtube, Final Cut Pro, iMovie, Mailchimp, Iterable, Wrike, Mediabase, iCampaign, VMWare Interests: Bread, Hot Yoga, You, Mukbangs, Jetskiing, Cheeseboards, Sasha Sloan, R29 Money Diaries, Broadway Musicals, National Parks