DIGITAL TECHNICAL GUIDE PROFESSIONAL highly concentrated BREAKTHROUGH TECHNOLOGIES SIGNATURE FRAGRANCE

SUSTAINABLE COMMITMENT PARABEN-FREE & DERMATOLOGICALLY-TESTED

TREATMENT SERVICES LEAVE-INS HAIRCARE SYSTEM OILS WHO IS THE MYTHIC WOMAN?

Luxurious Social Media Savvy Confident Fashionable Beauty Conscious Socialite BREAKTHROUGH TECHNOLOGIES Enriched with 10 carefully selected natural oils and extracts, our promise is high performance benefits with visible results.

GINGER OIL Strengthen lengths and Calms and tames hair soothe scalp

MYRRH EXTRACT OSMANTHUS EXTRACT Nourishes and preserves Caring antioxidants healthy hair

SAFFLOWER OIL OIL Promotes scalp cell health Soothes and adds shine

ARGAN OIL CRANBERRY OIL Intense, deep nourishment and vibrant shine Lightweight nourishment Protective antioxidants A SUSTAINABLE COMMITMENT Featuring fairly traded Argan Oil, our commitment is to ensure the communities of origin a fair return and JOJOBA OIL improvement on their quality of life in exchange. Smooths and conditions

SIGNATURE FRAGRANCE Adorned with jasmine and sandalwood, the intoxicating fragrance notes transport you through the world.

TOP

Lychee Freesia Pomegranate

MIDDLE

White Peony Jasmine Neroli

BOTTOM

Musk Sandalwood Amber PREMIUM IN-SALON SERVICES Inspired by time-tested ancient beauty rituals, tailored to your client’s hair type for intense nourishment, shine and smoothness

HUILE INITIALE EMULSION ULTRAFINE 10% Blend of Colza Oil & 10% Blend of Jojoba Oil & Oil Avocado Oil + Osmanthus Extract

Bi-phase pre-shampoo Micronized oil particles

FOR THICK HAIR FOR NORMAL TO FINE BATHING OIL LAYERING Inspired by Indian rituals Inspired by Egyptian rituals MYTHIC MOMENTS 4 SERVICES TO FIT YOUR CLIENT’S NEEDS

THICK HAIR NORMAL TO FINE HAIR

Grand Bliss Royal Bliss Grand Bliss Royal Bliss

Time 15 7 15 7

Suggested Service Price $30-$45 $15-$30 $30-$45 $15-$30

No. of Steps 4 3 4 3

Argan Oil Ginger Oil

Benefits Myrrh Extract Osmanthus Extract

Shine ++++ Shine +++ Shine ++++ Shine +++ Result Control ++++ Control +++ Softness ++++ Softness +++ Smoothness ++++ Smoothness +++ Smoothness ++++ Smoothness +++ THICK HAIR MYTHIC MOMENT

GRAND BLISS 15 MINUTE INTENSE SALON TREATMENT

STEP 1 TREAT STEP 2 CLEANSE STEP 3 CONDITION STEP 4 PROTECT Argan + Almond Oils / Argan Oil / Colza + Safflower Oils Argan Oil + Myrrh Extract Argan + Cranberry Oils

Huile Initiale Thick Hair Shampoo Thick Hair Conditioner Crème Universelle • At nape, take 1-inch sections on dry hair. • Layer Shampoo directly over treatment. • Apply from mid-lengths to ends • Apply a dime-sized amount of cream. • Shake the product and apply up to 4 • Cleanse the scalp and ends. and then rinse thoroughly. • Blow-dry to style. pumps on each section. • Rinse thoroughly. OR • Work up towards the hairline and Huile Originale OR Huile Radiance Thick Hair Masque repeat application. • Apply 1 to 2 pumps on dry mid-lengths and ends. • Leave on for 5 minutes. • Apply from mid-lengths to ends • Do not rinse. and leave on for 3 minutes. • Rinse thoroughly.

TIP Cocktail the two for very thick, coarser hair.

STEP 5 Recommend your client’s at-home regimen to maintain their results. THICK HAIR MYTHIC MOMENT

ROYAL BLISS 7 MINUTE INSTANT SALON TREATMENT

STEP 1 CLEANSE STEP 2 CONDITION STEP 3 PROTECT Argan Oil + Myrrh Extract Argan + Almond Oils / Argan Oil / Argan + Cranberry Oils

TIP Cocktail the two for very thick, coarser hair. Thick Hair Shampoo Thick Hair Conditioner Crème Universelle • Massage scalp and ends • Apply on cleansed, damp hair • Apply a dime-sized amount of cream. for 2 minutes to cleanse the hair. from mid-lengths to ends. • Blow-dry to style. • Rinse thoroughly. • Rinse thoroughly. Huile Originale OR Huile Radiance • Apply 1 to 2 pumps on dry mid-lengths and ends.

STEP 5 Recommend your client’s at-home regimen to maintain their results. THICK HAIR AT-HOME REGIMEN

AT-HOME NOURISHMENT & DISCIPLINE

Argan Oil + Myrrh Extract Evening Primrose Oil Argan + Almond Oils Argan Oil Argan + Cranberry Oils

Thick Hair Thick Hair Thick Hair Sérum de Force Crème Huile Originale Huile Radiance Shampoo Conditioner Masque • Strengthens damaged hair Universelle • Heat protection up to • For color-treated hair • Tames unruliness • Helps detangle hair • Provides control • Nourishes scalp to fortify • Smooths hair fiber 230°C/446°F • Heat protection up to • Helps soften and add shine • Enhances shine and manageability follicles • Can be used as a blow-dry • 48h humidity and 230°C/446°F to hair • Enhances shine • Intensifies shine and cream, conditioner and/or frizz protection* • 48h humidity and frizz softness pre-shampoo treatment • Adds shine and softness protection* • Perfect for blow-dries • UV filter protection and finishing • Adds shine and softness • Perfect for blow-dries *Instrumental test vs. and finishing non-conditioning shampoo

* Instrumental test vs. non-conditioning shampoo NORMAL TO FINE HAIR MYTHIC MOMENT

GRAND BLISS 15 MINUTE INTENSE SALON TREATMENT

STEP 1 CLEANSE STEP 2 TREAT STEP 3 CONDITION STEP 4 Osmanthus Extract + Ginger Oil Jojoba Oil + Avocado Oil + Osmanthus Extract Osmanthus Extract + Ginger Oil Argan Oil / Argan + Cranberry Oils

Normal to Fine Hair Shampoo Emulsion Ultrafine Normal to Fine Hair Masque Huile Originale OR Huile Radiance • Cleanse the scalp and ends. • On cleansed, damp hair, spray section- • Layer masque directly over Emulsion Ultrafine • Apply 1 to 2 pumps on damp or • Rinse thoroughly. by-section, 1-inch from the scalp and leave on for 3 minutes. dry mid-lengths to ends. through the ends. • Rinse thoroughly. • Leave in and style as usual. • Gently massage into hair. • Do not rinse.

STEP 5 Recommend your client’s at-home regimen to maintain their results. NORMAL TO FINE HAIR MYTHIC MOMENT

ROYAL BLISS 7 MINUTE INSTANT SALON TREATMENT

STEP 1 CLEANSE STEP 2 TREAT STEP 3 CONDITION Osmanthus Extract + Ginger Oil Jojoba Oil + Avocado Oil + Osmanthus Extract Osmanthus Extract + Ginger Oil

Normal to Fine Hair Shampoo Emulsion Ultrafine Oil Detangling Spray • Cleanse the scalp and ends. • On cleansed, damp hair, spray section-by-section, • Apply on damp, hair. • Rinse thoroughly. 1-inch from the scalp through the ends. • Leave in and style as usual. • Gently massage into hair and then rinse thoroughly.

STEP 5 Recommend your client’s at-home regimen to maintain their results. NORMAL TO FINE HAIR AT-HOME REGIMEN

AT-HOME NOURISHMENT & VITALITY

Osmanthus Extract + Ginger Oil Evening Primrose Oil Argan + Almond Oils Argan Oil Argan + Cranberry Oils

Normal to Fine Normal to Fine Oil Detangling Sérum de Force Crème Universelle Huile Originale Huile Radiance • Heat protection up to Hair Shampoo Hair Masque Spray • Strengthens damaged hair • Smooths hair fiber • For color-treated hair 230°C/446°F • Helps soften and • Helps detangle and • Helps detangle hair • Nourishes scalp • Can be used as a • Heat protection up • 48h humidity and to fortify follicles add shine to hair control hair with lightweight blow-dry cream, conditioner frizz protection* to 230°C/446°F • Enhances shine conditioning • Intensifies shine and pre-shampoo treatment • Adds shine and softness • 48h humidity and • Enhances shine and softness • Use sparingly on fine hair • Perfect for blow-dries frizz protection* and finishing • UV filter protection • Adds shine and softness *Instrumental test vs. • Perfect for blow-dries non-conditioning shampoo and finishing

*Instrumental test vs. non-conditioning shampoo FAQ FREQUENTLY ASKED QUESTIONS

1. WHAT IS DIFFERENT ABOUT MYTHIC OIL? 5. HOW DO YOU USE CRÈME UNIVERSELLE AS A PRE-SHAMPOO? The latest from Mythic Oil consists of treatment services, leave-ins, On damp hair, apply from mid-lengths to ends. Do not rinse. a haircare system, and oils. The changes elevate the brand and Shampoo hair with the prescribed Mythic Oil Shampoo as usual. better align its luxury positioning. The simplified portfolio that segments products for thick versus normal to fine hair also allows 6. HOW DO YOU USE CRÈME UNIVERSELLE AS A RINSE-OUT for easier navigation for both stylists and clients. CONDITIONER? Like a traditional conditioner, on shampooed, damp hair, 2. WHAT IS DIFFERENT ABOUT THE TREATMENT SERVICES? apply from mid-lengths to ends. Then rinse thoroughly. The Mythic Oil treatments are tailored to thick versus normal to fine hair. Previous Mythic Oil treatments were tailored for nourishment and 7. WHAT SHOULD RICH OIL FROM THE PREVIOUS MYTHIC OIL BE color protection. The different oils and calibrations of the ingredients REPLACED WITH? in each treatment product provide benefits to each hair type without In place of Rich Oil for thick, coarser hair types, you can mix equal weighing it down. The new service protocols also allow more flexibility parts of Crème Universelle and Huile Originale/Huile Radiance and in the amount of time the client spends in her Mythic Moment. then blow-dry to style. This combination will provide better control.

3. WHY IS THERE NO CONDITIONER IN THE NORMAL TO FINE HAIR 8. WHAT SHOULD THE REINFORCING MILK FROM PREVIOUS RANGE? MYTHIC OIL BE REPLACED WITH? For finer hair types, the leave-in Oil Detangling Spray can be used In place of the Reinforcing Milk for finer hair types, you can use in place of a conditioner. It is an emulsion that detangles hair. the Oil Detangling Spray. For clients who are seeking an in-shower conditioner, you can recommend the Crème Universelle 3-in-1 product. 8. CAN A MYTHIC MOMENT SERVICE BE PERFORMED AFTER A COLOR SERVICE? 4. WHAT IS THE DIFFERENCE BETWEEN SÈVE PROTECTRICE AND Yes, a Mythic Moment service is highly recommended after CRÈME UNIVERSELLE? a color services. It will provide smoother, softer and shinier Sève Protectrice was a functional blow-dry cream. New Crème results your client will see and feel. Universelle is a 3-in-1 product. It can be used as a pre-shampoo, rinse-out conditioner and a blow-dry cream. TRANSITION GUIDE TREATMENTS TREATMENTS IN-SALON PREVIOUS CURRENT A simpler way to generate service revenue Scalp Clarifying HUILE INITIALE Concentrate For ThickHair

EMULSION ULTRAFINE For Normal/FineHair Concentrate Nourishing Color-Protecting Concentrate RETAIL PRODUCTS Segmented by hair type for easier customer navigation. CURRENT

Thick Hair Regimen Fine Hair Regimen Serum Crème Universelle Oils Shampoo, Conditioner, Masque Shampoo, Masque, de Force Blow-Dry Cream, Huile Originale, Oil Detangling Spray Conditioner, Huile Radiance Pre-Shampoo PREVIOUS

Nourishing Haircare Souffle d’Or Serum Sève Oil Shampoo, Conditioner, Masque Shampoo & Conditioner de Force Protectrice Reinforcing Milk, Nourishing Oil, Colour Glow Oil, Rich Oil