Spark Neuro PDF 10-11-19

Total Page：16

File Type：pdf, Size：1020Kb

Driving brand value with emotional intelligence in content Neuroanalytics study examining the impact of emotions in entertainment content on brand value by Behavioral economics valuation task 900 people were tested online assessing the impact of eight emotions in content across three brand categories (CPG, Auto, Food & Drink). A remote purchasing task was performed to determine brand value before and after participants were exposed to the content. Joy | Sadness | Amusement | Anticipation | Fear | Disgust | Nostalgia | Romance Different emotions impact brand value depending on brand category, with multiple emotions showing positive lifts per category (Orange juice) (Pick-up truck) (Disinfectant wipes) Amusement Amusement +3.3% Amusement Anticipation +11% Anticipation +7% Anticipation +11% Disgust Disgust Disgust +22% Fear Fear Fear Joy Joy Joy +16% Nostalgia Nostalgia +3.3% Nostalgia Romance Romance Romance Sadness +17% Sadness Sadness +11% $ 3 3.5 4 4.5 5 5.5 $ 25k 27k 29k 31k $ 3 3.5 4 4.5 5 5.5 Neuroanalytics lab study Taking the emotions with the highest lift from Phase 1, 50 participants viewed content with product and signage ads inserted in content sparking those emotions. Electroencephalography fNIRS Facial Galvanic Skin Eye Tracking SIM Surveys Interviews (EEG) Coding Response (GSR) Attention Emotional Intensity Qualitative and Quantitative Data A scale of viewer distraction A scale of viewer emotion To help understand how viewers to viewer focus. from calm to excited. rationalize their experience. Participants exposed to emotional scenes with brand insertions in the the ‘emotional carryover’ effect. This effect was more pronounced for those in the $100K+ income bracket. +27% 0-50K 50-100K 100K+ +6% +22% 35% 30% 25% $5.97 $7.21 $34,676 15% 33% 28% 28% 23% 24% 10% $4.69 $32,778 $5.91 16% 17% Increase after emotional induction 5% 4% 5% Potato chips Potato chips brand brand Over the course of the study, 950 people were tested from varying income levels. The combination of targeted emotional scenes paired with product each of the brand categories tested. .

Copy Link

Recommended publications

Emotion and Memory in Nostalgia Sport Tourism: Examining the Attraction to Postmodern Ballparks Through an Interdisciplinary Lens
University of New Hampshire University of New Hampshire Scholars' Repository Kinesiology Scholarship Kinesiology 2013 Emotion and memory in nostalgia sport tourism: Examining the attraction to postmodern ballparks through an interdisciplinary lens Kiernan O. Gordon University of New Hampshire - Main Campus, [email protected] Follow this and additional works at: https://scholars.unh.edu/kinesiology_facpub Part of the Marketing Commons, Sociology Commons, Sports Management Commons, Sports Studies Commons, Tourism and Travel Commons, and the Urban Studies and Planning Commons Recommended Citation Gordon, Kiernan O., "Emotion and memory in nostalgia sport tourism: Examining the attraction to postmodern ballparks through an interdisciplinary lens" (2013). Journal of Sport & Tourism. 239. https://scholars.unh.edu/kinesiology_facpub/239 This Article is brought to you for free and open access by the Kinesiology at University of New Hampshire Scholars' Repository. It has been accepted for inclusion in Kinesiology Scholarship by an authorized administrator of University of New Hampshire Scholars' Repository. For more information, please contact [email protected]. This article was downloaded by: [University of New Hampshire] On: 03 September 2014, At: 12:08 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Sport & Tourism Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjto20 Emotion and memory in nostalgia sport tourism: examining the attraction to postmodern ballparks through an interdisciplinary lens Kiernan O. Gordona a Department of Kinesiology and Health, Miami University, 202N Phillips Hall, 420 South Oak Street, Oxford, OH 45056, USA Published online: 30 Oct 2013.
[Show full text]
Can Mindfulness and Nostalgia Raise Adolescents‟ Happiness and Subjective Well-Being?
ÄMNESLÄRARPROGRAMMET I PSYKOLOGI 61- 90 HP 2PSÄ02 Can mindfulness and nostalgia raise adolescents‟ happiness and subjective well-being? A quantitative study on the effects of using nostalgia and mindfulness as methods to raise happiness and subjective well-being amongst adolescents. Jason Paoli Självständigt arbete 15 hp Handledare: Jens Agerström Höstterminen 2014 Examinator: Mina Sedem Institutionen för Psykologi 2 Abstract Worldwide, 450 million people are estimated to have a mental health problem. Therefore this study set out with the aim to fill the gap in research on how to raise happiness and subjective well-being amongst adolescents. The sample of the study consisted of 90 students ranging from 16 - 19 years of age. They were randomly assigned to one of two methods; BPS (Best Personal Self) or nostalgia. Each group was then given varying instructions on a task they would perform on a daily basis, with tests taken on the first and last day of the study. The tests consisted of questions from the PANAS (Positive and Negative Affect Scale) and the SWLS (Satisfaction with Life Scale), which would determine the different methods short- and long-term effect on the participants happiness and subjective well-being. A control group was used to compare the results of the test groups. The results indicated nostalgia as being the most effective way to raise short-term well-being amongst adolescents, which raised interesting questions for future studies. Keywords: Adolescents, Happiness, Subjective well-being, Positive and Negative Affect Scale (PANAS), Satisfaction with Life Scale (SWLS), Best Personal Self (BPS), Nostalgia, Mindfulness. 3 Introduction A large problem in today‟s society is the constant struggle that many individuals have with stress, anxiety and depression.
[Show full text]
Nostalgia Makes Us All Tick: a Special Issue on Contemporary Nostalgia
humanities Editorial Nostalgia Makes Us All Tick: A Special Issue on Contemporary Nostalgia Niklas Salmose Department of Languages, Linnaeus University, 351 95 Växjö, Sweden; [email protected] Received: 5 August 2019; Accepted: 26 August 2019; Published: 28 August 2019 Introduction Nostalgia makes us all tick: It engages. We live in societies oriented towards the now and the tomorrow, in a world obsessed with a complex and protean present seemingly impervious to historical continuity. The many tomorrows inherent in every new technology, product, and digitally mediated event drive us further away from our collective histories. Yet the present seems stubbornly rooted in the past, as Zygmunt Bauman so convincingly argues in his final work Retrotopia (Bauman 2017). This occurs both politically, as in the repeated re-ignition of history’s buried fires, ranging from the emergence of ISIS as an ultranostalgic force to the re-emergence of a nostalgic hard-right in European politics, and culturally, as in the persistent return of cultural production and consumption to a number of key points in our history in a restless and always unsatisfied attempt to reinterpret, reuse, or replay that which is seemingly vanished. It appears in the most pressing issue of our times, climate change, and the discourse of the Anthropocene. This retrospective orientation is observable in all major contemporary media forms, aesthetic and social practices. Romantic inclination towards the past might seem irrational, but our emotional connections to our own biographies, as well as a collective solidarity with our childhoods, traditions, imaginations, anticipations, and dreams may also be a rational response to modern instability.
[Show full text]
Associations Between Worry and Positive Emotion Regulation
International Journal of Cognitive Therapy https://doi.org/10.1007/s41811-020-00081-8 Don’t Worry, Be Happy: Associations Between Worry and Positive Emotion Regulation Cara A. Palmer1 & Benjamin Oosterhoff1 & Amy L. Gentzler2 # Springer Nature Switzerland AG 2020 Abstract Positive emotional experiences are disrupted across a range of anxiety disorders, but little is known regarding specific symptoms that may inhibit positive emotions. Across two studies (N = 260 and N = 119), associations between worry and positive emotion regulation using questionnaires and a lab-based task were examined. Results from study 1 suggested that over 75% of participants reported worrying about a recent positive event, and this was more common for those with greater trait worry. Across both studies, worry was associated with dysregulation in response to positive experi- ences. In study 2, participants completed an emotion regulation task involving directed cognitive reflection on a past positive event, which resulted in increased positive affect regardless of trait worry. Overall, results suggest that individuals commonly worry about positive events and that worry is associated with the dysregulation of positive emotions. However, the ability to up-regulate positive emotions when directed may be maintained. Keywords Worry . Anxiety . Positive affect . Savoring . Emotion regulation Electronic supplementary material The online version of this article (https://doi.org/10.1007/s41811-020- 00081-8) contains supplementary material, which is available to authorized
[Show full text]
The Past As a Resource for the Bereaved: Nostalgia Predicts Declines in Distress
Cognition and Emotion ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/pcem20 The past as a resource for the bereaved: nostalgia predicts declines in distress Chelsea A. Reid, Jeffrey D. Green, Stephen D. Short, Kelcie D. Willis, Jaclyn M. Moloney, Elizabeth A. Collison, Tim Wildschut, Constantine Sedikides & Sandra Gramling To cite this article: Chelsea A. Reid, Jeffrey D. Green, Stephen D. Short, Kelcie D. Willis, Jaclyn M. Moloney, Elizabeth A. Collison, Tim Wildschut, Constantine Sedikides & Sandra Gramling (2021) The past as a resource for the bereaved: nostalgia predicts declines in distress, Cognition and Emotion, 35:2, 256-268, DOI: 10.1080/02699931.2020.1825339 To link to this article: https://doi.org/10.1080/02699931.2020.1825339 Published online: 23 Sep 2020. Submit your article to this journal Article views: 262 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=pcem20 COGNITION AND EMOTION 2021, VOL. 35, NO. 2, 256–268 https://doi.org/10.1080/02699931.2020.1825339 The past as a resource for the bereaved: nostalgia predicts declines in distress Chelsea A. Reida,Jeﬀrey D. Greenb, Stephen D. Shorta, Kelcie D. Willisb, Jaclyn M. Moloneyc, Elizabeth A. Collisond, Tim Wildschute, Constantine Sedikides e and Sandra Gramlingb aDepartment of Psychology, College of Charleston, Charleston, SC, USA; bDepartment of Psychology, Virginia Commonwealth University, Richmond, VA, USA; cDepartment of Psychological Sciences, College of William & Mary, Williamsburg, VA, USA; dDivision of General, Geriatric and Hospital Medicine, University of Kansas Medical Center, Kansas City, KS, USA; eSchool of Psychology, University of Southampton, Southampton, UK ABSTRACT ARTICLE HISTORY Nostalgia, a sentimental longing for one’s past, can serve as a resource for individuals Received 18 May 2020 coping with discomforting experiences.
[Show full text]
The Title Slide Opens up the Presentation and Provides the Main
Identification and Management of Posttraumatic Stress Disorder after Traumatic Brain Injury Curtis McKnight, MD Saturday March 23rd, 2019 @DrCaMcKnight 2019 Barrow Traumatic Brain Injury Symposium Creighton University Arizona Health Education Alliance 2 3 Millennial generation (1980s – early 2000) • Poor Work Ethic • Afraid of Face-to- Face Communication • Career Impatience • Frequently Job Hop • Dependent on Feedback • Fixated on Flexibility • Act Entitled • Love brunch, avocados and memes 4 5 Objectives • Understand risk factors and protective factors related to posttraumatic stress disorder after a traumatic brain injury • Appreciate differences in symptoms of PTSD for people with TBI compared to people without TBI • Will highlight pharmacology in some areas but bedrock foundation of treatment is multidisciplinary team assessment and treatment 6 Traumatic Brain Injury (TBI) • 51,000 Americans die each year after TBI • 1.2 million are evaluated in the ED after a TBI • Mostly mild TBI • Disproportionately occurs in males ages under 25 and over 65 7 Definitions • TBI – Traumatically induced physiological disruption of brain function and/or structure resulting from the application of a biomechanical force to the head, rapid acceleration or blast forces • Mild TBI = Concussion – By definition no abnormality is seen on standard neuroimaging studies – Must include 1 of the following: • Any period of loss of consciousness • Any loss of memory for events immediately before or after the accident • Any alteration in mental state at the time of
[Show full text]
Griefs Treatments
06/12/2019 2000- 2020 Griefs treatments Teresa García Sánchez Teresa García Sánchez 1 Objectives: 1. Detect and discuss when symptoms are covering grief 2. Identify grief in small losses (moving to a new house, a habit, loss of a pet) as well as in serious separations or passing. 3.Describe psychotherapeutic treatment and hypnotic intervention. Teresa García Sánchez 2 Griefs treatments A) Introduction B) Psychotherapeutic intervention C) Hypnotic treatment D) Other aspects to consider E) other kind of griefs Teresa García Sánchez 3 3 1 06/12/2019 Griefs treatments A) Introduction B) Psychotherapeutic intervention C) Hypnotic treatment D) Other aspects to consider E) others kind of griefs Teresa García Sánchez 4 4 A) Introduction The concept of grieving can be extended to everything, goodbye or change Teresa García Sánchez 5 5 Exercise: Write a list of personal grief moments Write a list of personal grieving moments Think about and select those who no longer produce pain and who have been accepted See what still hurts you Make the list for yourself 3 minutes Teresa García Sánchez 6 6 2 06/12/2019 Types of grief when a person is dead 1/2 Grief that is well resolved: grief involves sadness and nostalgia, but the person accepts the loss and adapts to the absence and his new life Chronic grief: the person "drags" his pain and feeds it with memories, significant dates and objects filling his life with a longing for nostalgia Deferred grief: occurs when the person becomes strong, at least initially, and hides his feelings Teresa García Sánchez 7 7 Types of grief when a person is dead 2/2 Psychosomatic pain: occurs when the person suffers from different illnesses as a refuge from his grief Anticipated grieving: occurs in both the family and the person who has a terminal illness Shameful grief: occurs when the deceased is someone from an unrecognized relationship Teresa García Sánchez 8 8 Grief leads to other changes When the loss of a person and the pain is well experienced or treated, we must not forget, often, this loss causes changes.
[Show full text]
Classification of Trauma and Stressor-Related Disorders in Dsm-5
DEPRESSION AND ANXIETY 28: 737-749 (2011) Review CLASSIFICATION OF TRAUMA AND STRESSOR-RELATED DISORDERS IN DSM-5 Matthew J. Friedman, M.D. Ph.D., 1,2 Patricia A. Resick, Ph.D.,3,4 Richard A. Bryant, Ph.D.,5 James Strain, M.D.,6 Mardi Horowitz, M.D.,7 and David Spiegel, M.D.8,* This review examines the question of whether there should be a cluster of disorders, including the adjustment disorders (ADs), acute stress disorder (ASD), posttraumatic stress disorder (PTSD), and the dissociative disorders (DDs), in a section devoted to abnormal responses to stress and trauma in the DSM-5. Environmental risk factors, including the individual's developmental experience, would thus become a major diagnostic consideration. The relation ship of these disorders to one another is examined and also their relationship to other anxiety disorders to determine whether they are better grouped with anxiety disorders or a new specific grouping of trauma and stressor-related disorders. First how stress responses have been classified since DSM-III is reviewed. The major focus is on PTSD because it has received the most attention, regarding its proper placement among the psychiatric diagnoses. It is discussed whether PTSD should be considered an anxiety disorder, a stress induced fear circuitry disorder, an internalizing disorder, or a trauma and stressor-related disorder. Then, ASD, AD, and DD are considered from a similar perspective. Evidence is examined pro and con, and a conclusion is offered recommending inclusion of this cluster of disorders in a section entitled "Trauma and Stressor-Related Disorders." The recommendation to shift ASD and PTSD out of the anxiety disorders section reflects increased recognition of trauma as a precipitant, emphasizing common etiology over common phenomenology.
[Show full text]
Examining Nostalgia's Impact on Depressive Symptomology
EXAMINING NOSTALGIA'S IMPACT ON DEPRESSIVE SYMPTOMOLOGY by Ashley C. DeMarco, M.A. Submitted to the graduate degree program in Clinical Psychology and the Graduate Faculty of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy. ________________________________ Chairperson Ruth Ann Atchley, Ph.D. ________________________________ Nancy Hamilton, Ph.D. ________________________________ Andrea Greenhoot, Ph.D. ________________________________ Monica Biernat, Ph.D. ________________________________ Thomas Krieshok, Ph.D. Date Defended: June 13th, 2016 ii The Dissertation Committee for Ashley C. DeMarco certifies that this is the approved version of the following dissertation: EXAMINING NOSTALGIA'S IMPACT ON DEPRESSIVE SYMPTOMOLOGY ________________________________ Chairperson Ruth Ann Atchley, Ph.D. Date approved: June 13th, 2016 iii Abstract Nostalgic memories are universal experiences that typically contain emotions characterized by a warm, sentimental yearning for the past or tales of redemption leading to triumph (Wildschut, Sedikides, Arndt, & Routledge, 2006). Several studies have documented nostalgic recall’s ability to enhance psychological well-being through increasing the sense of a cohesive self-identity across time, promoting social connectedness, and drawing on past experiences to enhance problem solving and to guide future behaviors. The domains of these effects overlap with the socio-cognitive deficits occurring in depression and being able to elicit these effects would be helpful for addressing the corresponding depressive symptoms. However, there is a paucity of research assessing the degree to which mood state impacts the nostalgic recall process. Mindfulness interventions have been shown to increase richness of memory recall and reduce depressive symptoms through augmenting attention and reducing rumination. This study hypothesized that these changes resulting from a brief mindfulness intervention would increase state levels of nostalgia.
[Show full text]
Self-Report Captures 27 Distinct Categories of Emotion Bridged By
Self-report captures 27 distinct categories of emotion PNAS PLUS bridged by continuous gradients Alan S. Cowena,1 and Dacher Keltnera aBerkeley Social Interaction Laboratory, Department of Psychology, University of California, Berkeley, CA 94720 Edited by Joseph E. LeDoux, New York University, New York, NY, and approved August 7, 2017 (received for review February 9, 2017) Emotions are centered in subjective experiences that people rep- tional experiences of similar valence and arousal, such as anger resent, in part, with hundreds, if not thousands, of semantic and fear, or hope and pride (1, 14, 19, 22–24). Varying combi- terms. Claims about the distribution of reported emotional states nations of such dimensions have been the focus of hundreds of and the boundaries between emotion categories—that is, the studies linking reported emotional experience to behavior, phys- geometric organization of the semantic space of emotion—have iology, and brain activity (25–36). sparked intense debate. Here we introduce a conceptual frame- A second approach to emotional experience details how spe- work to analyze reported emotional states elicited by 2,185 short ciﬁc emotion categories, such as awe, fear, and envy, describe videos, examining the richest array of reported emotional expe- discrete clusters of states within a presupposed semantic space. riences studied to date and the extent to which reported expe- More precisely, basic emotion theories posit that a limited num- riences of emotion are structured by discrete and dimensional ber of clusters, ranging in theoretical accounts from 6 to 15, geometries. Across self-report methods, we ﬁnd that the videos describe the distribution of all emotional states (16, 37, 38).
[Show full text]
When Bittersweet Turns Sour: Adverse Effects of Nostalgia on Habitual Worriers
European Journal of Social Psychology, Eur. J. Soc. Psychol. 42, 285–289 (2012) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/ejsp.1852 Special issue article When bittersweet turns sour: Adverse effects of nostalgia on habitual worriers BAS VERPLANKEN* Department of Psychology, University of Bath, Bath, United Kingdom ABSTRACT Nostalgic memories can be pleasant, albeit bittersweet, and have been found beneficial for well-being. This study demonstrated that for individuals who habitually worry, nostalgia may not be such a nourishing experience. Nostalgia was experimentally induced using a visual imagery task and resulted in positive affect. Although this was also the case for participants who habitually worry, these individuals subsequently showed more signs of anxiety and depression than habitual worriers in a control condition. The findings fit within a control theoretical perspective; as habitual worriers’ actual chronic state of anxiety contrasts with nostalgic memories of a carefree past, this may instigate further rumination leading to distress. A more present-oriented time perspective, such as mindfulness, is discussed as being beneficial for habitual worriers. Copyright © 2012 John Wiley & Sons, Ltd. Mental traveling to the past may elicit nostalgic memories HABITUAL WORRYING AND NOSTALGIA and feelings. Nostalgia has been defined as “a sentimental longing for the past” (e.g., Wildschut, Sedikides, Arndt, Worrying is an attempt to engage in mental problem solving of & Routledge, 2006) and may involve positively charged unresolved or uncertain issues or challenges. The object of memories of places, things, music, people, or animals worry may reside in the past or in the present but very often (e.g., Batcho, 1995).
[Show full text]
Clinical Descriptions of Nostalgia, Psychodynamic Theories of Mourning, and the Confluence of Teleology
Smith ScholarWorks Theses, Dissertations, and Projects 2012 A history of reminiscences : clinical descriptions of nostalgia, psychodynamic theories of mourning, and the confluence of teleology Alexandra P. Jamali Smith College Follow this and additional works at: https://scholarworks.smith.edu/theses Part of the Social and Behavioral Sciences Commons Recommended Citation Jamali, Alexandra P., "A history of reminiscences : clinical descriptions of nostalgia, psychodynamic theories of mourning, and the confluence of teleology" (2012). Masters Thesis, Smith College, Northampton, MA. https://scholarworks.smith.edu/theses/915 This Masters Thesis has been accepted for inclusion in Theses, Dissertations, and Projects by an authorized administrator of Smith ScholarWorks. For more information, please contact [email protected]. Alexandra P. Jamali A History of Reminiscences: Clinical Descriptions of Nostalgia, Psychodynamic Theories of Mourning, and the Confluence of Teleology ABSTRACT This historical study looks at medical, psychological and psychiatric descriptions of nostalgia as a pathological condition. By conducting a historical analysis on the medical nosology that addresses this clinical phenomenon from the years 1688-2011, this paper examines the conceptual shift of nostalgia from a medical disease to a psychopathological condition and, ultimately, how it is explained within psychoanalytic literature. In examining the way that nostalgia has been described within psychoanalytic literature, specifically from the years 1950- 2011, this
[Show full text]