The 2016 SSF National Sports-Life Survey Executive Summary March 2017, Japan

The 2016 SSF National Sports-Life Survey

Executive Summary

March 2017, Japan The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Overview Table of Contents Definition of levels Levels of sports and physical activities 1 Introduction Level of sports and physical activities In order to understand the level of participation in sports and physical activities 2 by Japanese, the Sasakawa Sports Foundation (SSF) has examined the Types of sports and physical activities 5 statistical data gathered through the “SSF National Sports-Life Survey”, which has been conducted every other year since 1992. This survey measures the Sports spectating 7 Level Definition number of people aged 18 and over taking part in sports and physical activities Sports volunteering 11 across Japan in terms of frequency, duration and intensity. People take part in sports and physical activity in different ways, with many doing a range of Sports clubs 12 For the past year, Level 0 activities including sports spectating, sports volunteering. no sports/physical activities at all 2 Survey design Description of terms Level 4 Level 0 1 ) Population : People aged 18 and over who live in Japan • Level of participation in sports and physical activities At least once a year, less than 2) Sample size : 3,000 Level 1 19.6% In this survey, the participation in sports and physical twice a week (1-103 times a year) 3) Number of locations : 300 [273 cities and 27 towns/villages] activities are divided into the following levels; “Level 0” for 27.6% 4) Extracting method : Quota method those who did not participate in any sports or physical activities for the past year; “Level 1” for those who Level 3 3 Survey period At least twice a week participated at least once during the year, but less than twice Level 2 June 10th - July 10th, 2016 a week; “Level 2” for those who participated at least twice a (at least 104 times a year) 17.6% week; “Level 3” for those who participated at least twice a Level 1 4 Survey methods week with a duration of “more than 30 minutes” ; and “Level Level 2 Leaving method : 4” for those who participated at least twice a week, duration At least twice a week, The survey official visiting the respondent, distributing the paper-based of “more than 30 minutes” , and with more than moderate Level 3 % 27.4% questionnaire and having the respondent fill out the survey within a certain intensity. at least 30 min at a time 7.8 period. The survey official then returns to the respondent to collect the survey. • Estimated participants At least twice a week, at least 30 min 5 Survey sample Estimated sports participants are calculated by applying the Level 4 rate of regular sports and physical activities participation at a time, moderate intensity at least 3,000 (Male : 1,491, Female : 1,509) (Active Sports over the past year to the population of those 18 and over Participant) 18-19 years old 74 (Male : 38, Female : 36) (106,300,916 people). slightly hard 20-29 393 (Male : 201, Female : 192) • Range of sports and physical activities 30-39 499 (Male : 255, Female : 244) This survey measures a wide range of sporting activities 40-49 570 (Male : 290, Female : 280) including fitness activities, Strolling/Walking/Cycling for 50-59 474 (Male : 238, Female : 236) leisure or travel and dance. People who has not participated any sports and physical activities at all for the past year [Level 0] was 27.6% (29.3 million). Level 2 or higher, people 60-69 557 (Male : 272, Female : 285) The school PE classes were excluded whilst sports club who did at least twice a week, accounted for 45.0% and Level 4 [defined as Active Sports Participants] was 19.6% (20.8 million). 70 and over 433 (Male : 197, Female : 236) activities at schools and workplaces were included.

1 2 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Overview Table of Contents Definition of levels Levels of sports and physical activities 1 Introduction Level of sports and physical activities In order to understand the level of participation in sports and physical activities 2 by Japanese, the Sasakawa Sports Foundation (SSF) has examined the Types of sports and physical activities 5 statistical data gathered through the “SSF National Sports-Life Survey”, which has been conducted every other year since 1992. This survey measures the Sports spectating 7 Level Definition number of people aged 18 and over taking part in sports and physical activities Sports volunteering 11 across Japan in terms of frequency, duration and intensity. People take part in sports and physical activity in different ways, with many doing a range of Sports clubs 12 For the past year, Level 0 activities including sports spectating, sports volunteering. no sports/physical activities at all 2 Survey design Description of terms Level 4 Level 0 1 ) Population : People aged 18 and over who live in Japan • Level of participation in sports and physical activities At least once a year, less than 2) Sample size : 3,000 Level 1 19.6% In this survey, the participation in sports and physical twice a week (1-103 times a year) 3) Number of locations : 300 [273 cities and 27 towns/villages] activities are divided into the following levels; “Level 0” for 27.6% 4) Extracting method : Quota method those who did not participate in any sports or physical activities for the past year; “Level 1” for those who Level 3 3 Survey period At least twice a week participated at least once during the year, but less than twice Level 2 June 10th - July 10th, 2016 a week; “Level 2” for those who participated at least twice a (at least 104 times a year) 17.6% week; “Level 3” for those who participated at least twice a Level 1 4 Survey methods week with a duration of “more than 30 minutes” ; and “Level Level 2 Leaving method : 4” for those who participated at least twice a week, duration At least twice a week, The survey official visiting the respondent, distributing the paper-based of “more than 30 minutes” , and with more than moderate Level 3 % 27.4% questionnaire and having the respondent fill out the survey within a certain intensity. at least 30 min at a time 7.8 period. The survey official then returns to the respondent to collect the survey. • Estimated participants At least twice a week, at least 30 min 5 Survey sample Estimated sports participants are calculated by applying the Level 4 rate of regular sports and physical activities participation at a time, moderate intensity at least 3,000 (Male : 1,491, Female : 1,509) (Active Sports over the past year to the population of those 18 and over Participant) 18-19 years old 74 (Male : 38, Female : 36) (106,300,916 people). slightly hard 20-29 393 (Male : 201, Female : 192) • Range of sports and physical activities 30-39 499 (Male : 255, Female : 244) This survey measures a wide range of sporting activities 40-49 570 (Male : 290, Female : 280) including fitness activities, Strolling/Walking/Cycling for 50-59 474 (Male : 238, Female : 236) leisure or travel and dance. People who has not participated any sports and physical activities at all for the past year [Level 0] was 27.6% (29.3 million). Level 2 or higher, people 60-69 557 (Male : 272, Female : 285) The school PE classes were excluded whilst sports club who did at least twice a week, accounted for 45.0% and Level 4 [defined as Active Sports Participants] was 19.6% (20.8 million). 70 and over 433 (Male : 197, Female : 236) activities at schools and workplaces were included.

1 2 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Levels of sports and physical Levels of sports and physical Levels of sports and physical activities : By age, 1992-2016 activities : By gender activities : By age

Level 0 Level 1 Level 2 Level 3 Level 4 Level 0 Level 1 Level 2 Level 3 Level 4 Active sports participant At least twice a week At least once a week (%) 70 18-19 16.2 28.4 6.8 13.5 35.1 59.0 59.1 (n=74) 60 55.4 56.4 57.2 56.0 20-29 51.4 49.7 51.5 (n=393) 24.4 38.7 5.6 12.0 19.3 Male 24.1 31.5 6.4 16.0 21.9 50 45.4 (n=1,491) 30-39 40.6 49.1 49.3 (n=499) 23.8 38.3 10.8 13.6 13.4 47.5 40 45.3 45.5 45.1 40-49 31.5 40.8 40.0 41.9 (n=570) 25.1 37.4 9.3 10.2 18.1 30 35.2 50-59 33.8 25.1 7.2 14.8 19.2 23.7 Female (n=474) 27.8 30.9 23.3 9.2 19.2 17.4 20 (n=1,509) 60-69 21.7 (n=557) 28.5 13.1 7.5 27.5 23.3 20.0 18.7 19.6 16.1 17.6 16.1 15.9 17.4 18.4 70 and over 31.9 12.0 5.8 28.4 21.9 10 13.0 13.3 (n=433) 6.6 7.6 9.1 0 0 20 40 60 80 100 (%) 0 20 40 60 80 100 (%) 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 (year) (n=1,640)(n=1,596)(n=1,571)(n=2,322)(n=2,232)(n=2,267)(n=2,288)(n=1,867)(n=2,000)(n=2,000)(n=2,000)(n=2,000)(n=3,000)

Note: The survey targeted people who were 20 years old and over up until 2014, but added the 18-19 age group in 2016. 44.3% of males and 45.8% of females participated in sports and physical 58.3% of those ages 60-69 and 56.1% of those 70 and over were at Level 2 or activities twice a week or more (Level 2 or higher) with females being 1.5 percentage higher showing that around 60% of the elderly participate in sports and physical points higher than males. activities twice a week or more. Those who participate at least once a week have increased from23.7 % since 1992 and peaked at 59.1% in 2012 but dropped to 56.0% in 2016. There is a difference in inactivity levels between men and women, with females However, bipolarization was clear in the elderly with 28.5% of those ages 60-69 and In the same manner, those who participate at least twice a week have increased from 16.1% since 1992 and peaked at 49.3% in 2012 but 30.9% (17.0 million) more likely to be inactive than males 24.1% (12.4 million). 31.9% of those 70 and over not doing any physical activity at all (Level 0). dropped to 45.1% in 2016. Active sports participants increased from 6.6% since 1992 and reached 20.0% in 2012 but leveled out at 19.6% in 2016.

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Levels of sports and physical Levels of sports and physical Levels of sports and physical activities : By age, 1992-2016 activities : By gender activities : By age

Level 0 Level 1 Level 2 Level 3 Level 4 Level 0 Level 1 Level 2 Level 3 Level 4 Active sports participant At least twice a week At least once a week (%) 70 18-19 16.2 28.4 6.8 13.5 35.1 59.0 59.1 (n=74) 60 55.4 56.4 57.2 56.0 20-29 51.4 49.7 51.5 (n=393) 24.4 38.7 5.6 12.0 19.3 Male 24.1 31.5 6.4 16.0 21.9 50 45.4 (n=1,491) 30-39 40.6 49.1 49.3 (n=499) 23.8 38.3 10.8 13.6 13.4 47.5 40 45.3 45.5 45.1 40-49 31.5 40.8 40.0 41.9 (n=570) 25.1 37.4 9.3 10.2 18.1 30 35.2 50-59 33.8 25.1 7.2 14.8 19.2 23.7 Female (n=474) 27.8 30.9 23.3 9.2 19.2 17.4 20 (n=1,509) 60-69 21.7 (n=557) 28.5 13.1 7.5 27.5 23.3 20.0 18.7 19.6 16.1 17.6 16.1 15.9 17.4 18.4 70 and over 31.9 12.0 5.8 28.4 21.9 10 13.0 13.3 (n=433) 6.6 7.6 9.1 0 0 20 40 60 80 100 (%) 0 20 40 60 80 100 (%) 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 (year) (n=1,640)(n=1,596)(n=1,571)(n=2,322)(n=2,232)(n=2,267)(n=2,288)(n=1,867)(n=2,000)(n=2,000)(n=2,000)(n=2,000)(n=3,000)

Note: The survey targeted people who were 20 years old and over up until 2014, but added the 18-19 age group in 2016. 44.3% of males and 45.8% of females participated in sports and physical 58.3% of those ages 60-69 and 56.1% of those 70 and over were at Level 2 or activities twice a week or more (Level 2 or higher) with females being 1.5 percentage higher showing that around 60% of the elderly participate in sports and physical points higher than males. activities twice a week or more. Those who participate at least once a week have increased from23.7 % since 1992 and peaked at 59.1% in 2012 but dropped to 56.0% in 2016. There is a difference in inactivity levels between men and women, with females However, bipolarization was clear in the elderly with 28.5% of those ages 60-69 and In the same manner, those who participate at least twice a week have increased from 16.1% since 1992 and peaked at 49.3% in 2012 but 30.9% (17.0 million) more likely to be inactive than males 24.1% (12.4 million). 31.9% of those 70 and over not doing any physical activity at all (Level 0). dropped to 45.1% in 2016. Active sports participants increased from 6.6% since 1992 and reached 20.0% in 2012 but leveled out at 19.6% in 2016.

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Types of sports and physical Types of sports and physical activities Levels of sports and physical activities : By age activities : By gender

Total (n=3,000) Male (n=1,491) Female (n=1,509) 18-19(n=74) 20-29(n=393) 30-39(n=499) 40-49(n=570) Rank Types of sports Participation rate Estimated participants Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate (%) (in 10,000s) (%) (%) (%) (%) (%) (%) 1 Strolling 31.7 3,370 Strolling 20.3 1 Strolling 24.4 1 Strolling 29.7 1 Strolling 31.4 1 Strolling 1 Strolling 1 2 Walking 23.5 2,498 26.7 36.6 Weight training 20.3 2 Bowling 19.6 2 Weight training 17.8 2 Walking 19.3 3 Calisthenics and light exercises 17.0 1,807 3 Jogging and 18.9 3 Weight training 18.8 3 Calisthenics and light exercises 14.8 3 Calisthenics and light exercises 15.4 2 Walking 2 Walking 4 Weight training 13.7 1,456 21.9 25.0 Baseball 16.2 Jogging and Running 15.0 4 Walking 13.8 4 Weight training 15.3 4 4 5 Bowling 9.5 1,010 Calisthenics and Walking 16.2 Walking 15.0 5 Bowling 12.8 Bowling 10.7 3 Weight training 3 5 6 Jogging and Running 8.9 946 17.1 light exercises 22.2 6 Basketball 14.9 6 Badminton 11.5 6 Sea bathing 12.4 Fishing 10.7 Fishing 7.4 787 7 Soccer 13.5 Calisthenics and light exercises 9.2 7 Jogging and Running 11.6 7 Sea bathing 9.8 7 4 Golf on a course 4 Weight training 7 7.4 787 12.9 10.3 8 Volleyball 12.2 Playing catch 9.2 8 Swimming 11.0 Jogging and Running 9.3 8 9 Golf on a course 7.0 744 Badminton 10.8 9 8.9 9 Jumping rope 10.4 Swimming 9.3 5 Fishing 12.3 5 Yoga 8.0 10 Cycling 6.8 723 Cycling 10.8 10 Sea bathing 8.4 10 Soccer 9.4 10 Cycling 8.9 11 Golf practice on a driving range 6.3 670 Jogging and 6 12.0 6 Bowling 7.3 9 Playing catch 10.8 12 Sea bathing 6.2 659 Running Sea bathing 10.8 13 Playing catch 5.6 595 7 Bowling 7 Swimming Swimming 10.8 14 Badminton 5.5 585 11.8 6.6 15 Climbing 4.7 500 Calisthenics and Jogging and 50-59(n=474) 60-69(n=557) 70 and over(n=433) 8 8 16 Yoga 4.6 489 light exercises 11.7 Running 5.8 Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate 17 Jumping rope 4.4 468 Golf practice on (%) (%) (%) 9 Badminton 18 Table tennis 4.3 457 a driving range 10.5 5.6 9 1 Strolling 30.2 1 Walking 37.9 1 Strolling 37.4 19 Hiking 3.9 415 10 Cycling Jumping rope 2 Walking 22.2 2 Strolling 37.3 2 Walking 31.9 Soccer 3.6 383 8.5 5.6 20 3 Calisthenics and light exercises 13.3 3 Calisthenics and light exercises 25.3 3 Calisthenics and light exercises 23.8 Note) Estimated participants: Calculated by applying the participation rate to the population of Note) Estimated participants: Calculated by applying the participation rate to the population of 4 Weight training 12.0 4 Weight training 10.6 4 Ground golf 7.4 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). 5 Golf on a course 8.2 5 Golf on a course 8.8 5 Golf on a course 7.2 The population of males 18 years old and over is 51,406,572 and the population of females The population of males 18 years old and over is 51,406,572 and the population of females Bowling 7.6 6 Golf practice on a driving range 7.5 6 Weight training 6.7 18 years old and over is 54,894,344. 18 years old and over is 54,894,344. 6 Golf practice on a driving range 7.6 7 Hiking 7.0 7 Golf practice on a driving range 5.5 8 Fishing 7.2 8 Jogging and Running 6.6 8 Swimming 5.1 Cycling 6.3 9 Fishing 6.1 Cycling 4.6 Types of sports and physical activities over the past year were "Strolling" in first place "Strolling" and "Walking" is high for both males and females. The rate for "Golf" (on a 9 9 at 31.7% (33.7 million), "Walking" in second place at 23.5% (25.0 million), course at 12.9% and on a driving range at 10.5% ) is high in males while the rate of Jogging and Running 6.3 10 Swimming 5.9 Fishing 4.6

"Calisthenics and light exercises" in third place at 17.0% (18.1 million), "Weight training" "Yoga" is high in females at 8.0%. in fourth place at 13.7% (14.6 million) and "Bowling" in fifth place at 9.5% (10.1 million). "Strolling" and "Walking" are in the top 5 in all age groups. "Baseball" is high for 18-19 while "Bowling" is high for ages 20-49. "Golf on a course" becomes popular for those 50 and over.

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Types of sports and physical Types of sports and physical activities Levels of sports and physical activities : By age activities : By gender

Total (n=3,000) Male (n=1,491) Female (n=1,509) 18-19(n=74) 20-29(n=393) 30-39(n=499) 40-49(n=570) Rank Types of sports Participation rate Estimated participants Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate (%) (in 10,000s) (%) (%) (%) (%) (%) (%) 1 Strolling 31.7 3,370 Strolling 20.3 1 Strolling 24.4 1 Strolling 29.7 1 Strolling 31.4 1 Strolling 1 Strolling 1 2 Walking 23.5 2,498 26.7 36.6 Weight training 20.3 2 Bowling 19.6 2 Weight training 17.8 2 Walking 19.3 3 Calisthenics and light exercises 17.0 1,807 3 Jogging and Running 18.9 3 Weight training 18.8 3 Calisthenics and light exercises 14.8 3 Calisthenics and light exercises 15.4 2 Walking 2 Walking 4 Weight training 13.7 1,456 21.9 25.0 Baseball 16.2 Jogging and Running 15.0 4 Walking 13.8 4 Weight training 15.3 4 4 5 Bowling 9.5 1,010 Calisthenics and Walking 16.2 Walking 15.0 5 Bowling 12.8 Bowling 10.7 3 Weight training 3 5 6 Jogging and Running 8.9 946 17.1 light exercises 22.2 6 Basketball 14.9 6 Badminton 11.5 6 Sea bathing 12.4 Fishing 10.7 Fishing 7.4 787 7 Soccer 13.5 Calisthenics and light exercises 9.2 7 Jogging and Running 11.6 7 Sea bathing 9.8 7 4 Golf on a course 4 Weight training 7 Swimming 7.4 787 12.9 10.3 8 Volleyball 12.2 Playing catch 9.2 8 Swimming 11.0 Jogging and Running 9.3 8 9 Golf on a course 7.0 744 Badminton 10.8 9 Snowboarding 8.9 9 Jumping rope 10.4 Swimming 9.3 5 Fishing 12.3 5 Yoga 8.0 10 Cycling 6.8 723 Cycling 10.8 10 Sea bathing 8.4 10 Soccer 9.4 10 Cycling 8.9 11 Golf practice on a driving range 6.3 670 Jogging and 6 12.0 6 Bowling 7.3 9 Playing catch 10.8 12 Sea bathing 6.2 659 Running Sea bathing 10.8 13 Playing catch 5.6 595 7 Bowling 7 Swimming Swimming 10.8 14 Badminton 5.5 585 11.8 6.6 15 Climbing 4.7 500 Calisthenics and Jogging and 50-59(n=474) 60-69(n=557) 70 and over(n=433) 8 8 16 Yoga 4.6 489 light exercises 11.7 Running 5.8 Rank Types of sports Participation rate Rank Types of sports Participation rate Rank Types of sports Participation rate 17 Jumping rope 4.4 468 Golf practice on (%) (%) (%) 9 Badminton 18 Table tennis 4.3 457 a driving range 10.5 5.6 9 1 Strolling 30.2 1 Walking 37.9 1 Strolling 37.4 19 Hiking 3.9 415 10 Cycling Jumping rope 2 Walking 22.2 2 Strolling 37.3 2 Walking 31.9 Soccer 3.6 383 8.5 5.6 20 3 Calisthenics and light exercises 13.3 3 Calisthenics and light exercises 25.3 3 Calisthenics and light exercises 23.8 Note) Estimated participants: Calculated by applying the participation rate to the population of Note) Estimated participants: Calculated by applying the participation rate to the population of 4 Weight training 12.0 4 Weight training 10.6 4 Ground golf 7.4 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). 5 Golf on a course 8.2 5 Golf on a course 8.8 5 Golf on a course 7.2 The population of males 18 years old and over is 51,406,572 and the population of females The population of males 18 years old and over is 51,406,572 and the population of females Bowling 7.6 6 Golf practice on a driving range 7.5 6 Weight training 6.7 18 years old and over is 54,894,344. 18 years old and over is 54,894,344. 6 Golf practice on a driving range 7.6 7 Hiking 7.0 7 Golf practice on a driving range 5.5 8 Fishing 7.2 8 Jogging and Running 6.6 8 Swimming 5.1 Cycling 6.3 9 Fishing 6.1 Cycling 4.6 Types of sports and physical activities over the past year were "Strolling" in first place "Strolling" and "Walking" is high for both males and females. The rate for "Golf" (on a 9 9 at 31.7% (33.7 million), "Walking" in second place at 23.5% (25.0 million), course at 12.9% and on a driving range at 10.5% ) is high in males while the rate of Jogging and Running 6.3 10 Swimming 5.9 Fishing 4.6

"Calisthenics and light exercises" in third place at 17.0% (18.1 million), "Weight training" "Yoga" is high in females at 8.0%. in fourth place at 13.7% (14.6 million) and "Bowling" in fifth place at 9.5% (10.1 million). "Strolling" and "Walking" are in the top 5 in all age groups. "Baseball" is high for 18-19 while "Bowling" is high for ages 20-49. "Golf on a course" becomes popular for those 50 and over.

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Live sports spectating : Total and by gender Live sports spectating : By age Live spectator sports types Live spectator sports types : By gender

2016 (n=3,000) Male (n=1,491) Female (n=1,509) ① ② ③ Attendance Attendance Attendance Estimated Frequency Estimated annual Rank Types of sports Rank Types of sports 18-19 Rank Types of sports rate rate rate spectators (times/year) total(①×②) (%) (%) (n=74) 48.6 (%) Total (in 10,000s) (in 10,000s) 20-29 Professional Professional Professional (n=3,000) 32.9 baseball 1 baseball 1 baseball (n=393) 36.9 1 15.6 1,658 2.33 3,863 18.7 12.5 (NPB) (NPB) (NPB)

30-39 High-school Professional (n=499) 33.9 and 2 baseball 5.5 585 3.21 1,878 football 2 7.4 2 Ekiden* 4.4 (J League) 40-49 Professional Male (n=570) 38.6 football 3 5.3 563 3.13 1,762 High-school High-school (n=1,491) 37.6 (J League) 3 3 50-59 baseball 7.1 baseball 4.0 (n=474) 32.5 Marathon and 4 Ekiden* 3.9 415 1.42 589 Professional 60-69 4 Marathon and 4 football Soccer Ekiden* 3.4 3.2 Female (n=557) 29.4 (J League) 5 (High-School, (n=1,509) 28.2 2.4 255 3.20 816 University, JFL, etc.) 70 and over Soccer Soccer (n=433) 22.6 5 (High-School, 2.8 5 (High-School, 1.9 * Road relay University, JFL, etc.) University, JFL, etc.) Note) Estimated participants: Calculated by applying the participation rate to the population 0 10 20 30 40 50 60 (%) 0 10 20 30 40 50 60 (%) of 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). * Road relay

The percentage of people who have attended a live sporting event in the past year was The highest rate of attending live sporting events is with 18-19 at 48.6% followed by The rate of watching live sports by type is highest in "Professional baseball" at 15.6%. The type with the highest rate was "Professional baseball" for both males and females 32.9%. By gender, 37.6% of males has attended whilst 28.2% of females has 40-49 at 38.6% and then 20-29 at 36.9%. The 40-49 holding the top stop in the This is followed by "High-school baseball" at 5.5%, "Professional football" at 5.3% (Males: 18.7%, Females: 12.5%). Professional sports continue at number 2 in males done. Live sporting events are enjoyed by males than females and this trend has not rate of attending live sports events among those 20 and over is the same as past and "Marathon and Ekiden" at 3.9%. with " Professional football" but for females it is "Marathon and Ekiden". Number 3 for changed since 1994 – when sports spectating was first added to the survey. survey results. both males and females was "High-school baseball" (Males: 7.1%, Females: 4.0%).

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Live sports spectating : Total and by gender Live sports spectating : By age Live spectator sports types Live spectator sports types : By gender

2016 (n=3,000) Male (n=1,491) Female (n=1,509) ① ② ③ Attendance Attendance Attendance Estimated Frequency Estimated annual Rank Types of sports Rank Types of sports 18-19 Rank Types of sports rate rate rate spectators (times/year) total(①×②) (%) (%) (n=74) 48.6 (%) Total (in 10,000s) (in 10,000s) 20-29 Professional Professional Professional (n=3,000) 32.9 baseball 1 baseball 1 baseball (n=393) 36.9 1 15.6 1,658 2.33 3,863 18.7 12.5 (NPB) (NPB) (NPB)

30-39 High-school Professional (n=499) 33.9 Marathon and 2 baseball 5.5 585 3.21 1,878 football 2 7.4 2 Ekiden* 4.4 (J League) 40-49 Professional Male (n=570) 38.6 football 3 5.3 563 3.13 1,762 High-school High-school (n=1,491) 37.6 (J League) 3 3 50-59 baseball 7.1 baseball 4.0 (n=474) 32.5 Marathon and 4 Ekiden* 3.9 415 1.42 589 Professional 60-69 4 Marathon and 4 football Soccer Ekiden* 3.4 3.2 Female (n=557) 29.4 (J League) 5 (High-School, (n=1,509) 28.2 2.4 255 3.20 816 University, JFL, etc.) 70 and over Soccer Soccer (n=433) 22.6 5 (High-School, 2.8 5 (High-School, 1.9 * Road relay University, JFL, etc.) University, JFL, etc.) Note) Estimated participants: Calculated by applying the participation rate to the population 0 10 20 30 40 50 60 (%) 0 10 20 30 40 50 60 (%) of 106,300,916 people 18 years old and over (from the basic resident register on January 1st, 2015). * Road relay

The percentage of people who have attended a live sporting event in the past year was The highest rate of attending live sporting events is with 18-19 at 48.6% followed by The rate of watching live sports by type is highest in "Professional baseball" at 15.6%. The type with the highest rate was "Professional baseball" for both males and females 32.9%. By gender, 37.6% of males has attended whilst 28.2% of females has 40-49 at 38.6% and then 20-29 at 36.9%. The 40-49 holding the top stop in the This is followed by "High-school baseball" at 5.5%, "Professional football" at 5.3% (Males: 18.7%, Females: 12.5%). Professional sports continue at number 2 in males done. Live sporting events are enjoyed by males than females and this trend has not rate of attending live sports events among those 20 and over is the same as past and "Marathon and Ekiden" at 3.9%. with " Professional football" but for females it is "Marathon and Ekiden". Number 3 for changed since 1994 – when sports spectating was first added to the survey. survey results. both males and females was "High-school baseball" (Males: 7.1%, Females: 4.0%).

7 8 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Live spectator sports types : By age Types of sports spectating on TV : Total and by gender

18-19(n=74) 20-29(n=393) 30-39(n=499) 40-49(n=570) Total (n=3,000) Male (n=1,491) Female (n=1,509) Participation rate Participation rate Participation rate Participation rate Rank Types of sports Rank Types of sports Rank Types of sports Rank Types of sports (%) (%) (%) (%) Attendance Attendance Attendance Professional baseball Professional baseball Professional baseball Professional baseball Rank Types of sports rate Rank Types of sports rate Rank Types of sports rate 1 (NPB) 20.3 1 (NPB) 18.6 1 (NPB) 15.6 1 (NPB) 13.9 (%) (%) (%) Professional football Professional football Professional football 2 High-school baseball 2 2 2 16.2 (J League) 6.1 (J League) 9.2 (J League) 7.7 Professional baseball Professional baseball Soccer 1 1 1 Figure skating 3 3 High-school baseball High-school baseball 3 High-school baseball (NPB) 53.8 (NPB) 64.9 59.1 (High-School, University, JFL, etc.) 9.5 4.6 2.8 6.0 3 Professional football Soccer 4 4 Marathon and Ekiden* 4 Marathon and Ekiden* (J League) 6.8 (High-School, University, JFL, etc.) 3.1 2.8 4.2 Volleyball( Japanese 2 High-school baseball 2 High-school baseball 2 Amateur baseball Amateur baseball Soccer Soccer 48.4 53.5 Women's national games) 47.1 5 (University, company teams, etc.) 4.1 5 (University, company teams, etc.) 2.8 5 (High-School, University, JFL, etc.) 2.4 5 (High-School, University, JFL, etc.) 4.0 Basketball 6 Japanese national soccer games (High-School, University, NBL, WJBL, etc.) 4.1 4.1 Figure skating Marathon and Ekiden* 3 46.2 3 including the Olympics 51.0 3 43.7 Volleyball 7 (High-School, University, V League, etc.) 4.1 Japanese national soccer games 50-59(n=474) 60-69(n=557) 70 and over(n=433) Sumo wrestling High-school baseball 4 including the Olympics 45.3 4 42.9 4 43.3 Participation rate Participation rate Participation rate Rank Types of sports (%) Rank Types of sports (%) Rank Types of sports (%) Professional baseball Professional baseball Professional baseball Professional baseball 1 1 1 5 Marathon and Ekiden* 5 Marathon and Ekiden* 5 (NPB) 16.0 (NPB) 14.4 (NPB) 15.5 43.2 42.6 (NPB) 42.9 2 High-school baseball 6.1 2 Marathon and Ekiden* 5.7 2 High-school baseball 6.9 There is no type of There is no type of There is no type of 3 Marathon and Ekiden* 5.7 3 High-school baseball 5.2 3 Marathon and Ekiden* 3.7 sport I watch on TV. 12.0 sport I watch on TV. 10.4 sport I watch on TV. 13.6 Professional football Professional football Professional golf 4 (J League) 3.8 4 (J League) 3.6 4 2.3 * Road relay Professional golf 2.1 5 Sumo wrestling 3.1 5 Sumo wrestling 1.2 5 Sports watched on TV in the past year was the same a watching sports live with "Major League Baseball"(Males: 29.6%, Females: 9.9%), "Professional golf" Sumo wrestling 2.1 * Road relay "Professional baseball" at the top spot at 53.8%. Following this was "High-school (Males: 31.7%, Females: 15.4%) and "Professional football" (Males: 31.7%, baseball" at 48.4%, "Figure skating" at 46.2%, "Japanese national soccer Females: 19.0%) showed a remarkably higher rate in males. The highest rate of watching live sports by type is "Professional baseball" for all age groups. games including the Olympics" at 45.3% and "Marathon and Ekiden" at 43.2%. Meanwhile, "Figure skating" (Males: 33.2%, Females: 59.1%) "Volleyball In second place, 18-19 watch "High-school baseball" live, 20-29, 30-39 and 40-49 watch "Professional football" live, 50-59 watch "High-school baseball" live, 60-69 watch In almost all types, males had a higher rate of watching than females. (Japanese Women's national games)" (Males: 38.4%, Females: 47.1%) and "Marathon and Ekiden" live and those 70 and over watch "High-school baseball" live. In particular, "Professional baseball" (Males: 64.9%, Females: 42.9%), "Martial "Volleyball (Japanese national games)" (Males: 30.9%, Females: 39.4%) We see that "Soccer( High-School, University, JFL, etc.)" in age groups from 18-19 to 40-49 is replaced with "Sumo wrestling" in age groups 50 and over in the top 5. arts (boxing, mixed martial arts, etc.)"(Males: 30.7%, Females: 9.1%), showed a high rate in females.

9 10 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Live spectator sports types : By age Types of sports spectating on TV : Total and by gender

18-19(n=74) 20-29(n=393) 30-39(n=499) 40-49(n=570) Total (n=3,000) Male (n=1,491) Female (n=1,509) Participation rate Participation rate Participation rate Participation rate Rank Types of sports Rank Types of sports Rank Types of sports Rank Types of sports (%) (%) (%) (%) Attendance Attendance Attendance Professional baseball Professional baseball Professional baseball Professional baseball Rank Types of sports rate Rank Types of sports rate Rank Types of sports rate 1 (NPB) 20.3 1 (NPB) 18.6 1 (NPB) 15.6 1 (NPB) 13.9 (%) (%) (%) Professional football Professional football Professional football 2 High-school baseball 2 2 2 16.2 (J League) 6.1 (J League) 9.2 (J League) 7.7 Professional baseball Professional baseball Soccer 1 1 1 Figure skating 3 3 High-school baseball High-school baseball 3 High-school baseball (NPB) 53.8 (NPB) 64.9 59.1 (High-School, University, JFL, etc.) 9.5 4.6 2.8 6.0 3 Professional football Soccer 4 4 Marathon and Ekiden* 4 Marathon and Ekiden* (J League) 6.8 (High-School, University, JFL, etc.) 3.1 2.8 4.2 Volleyball( Japanese 2 High-school baseball 2 High-school baseball 2 Amateur baseball Amateur baseball Soccer Soccer 48.4 53.5 Women's national games) 47.1 5 (University, company teams, etc.) 4.1 5 (University, company teams, etc.) 2.8 5 (High-School, University, JFL, etc.) 2.4 5 (High-School, University, JFL, etc.) 4.0 Basketball 6 Japanese national soccer games (High-School, University, NBL, WJBL, etc.) 4.1 4.1 Figure skating Marathon and Ekiden* 3 46.2 3 including the Olympics 51.0 3 43.7 Volleyball 7 (High-School, University, V League, etc.) 4.1 Japanese national soccer games 50-59(n=474) 60-69(n=557) 70 and over(n=433) Sumo wrestling High-school baseball 4 including the Olympics 45.3 4 42.9 4 43.3 Participation rate Participation rate Participation rate Rank Types of sports (%) Rank Types of sports (%) Rank Types of sports (%) Professional baseball Professional baseball Professional baseball Professional baseball 1 1 1 5 Marathon and Ekiden* 5 Marathon and Ekiden* 5 (NPB) 16.0 (NPB) 14.4 (NPB) 15.5 43.2 42.6 (NPB) 42.9 2 High-school baseball 6.1 2 Marathon and Ekiden* 5.7 2 High-school baseball 6.9 There is no type of There is no type of There is no type of 3 Marathon and Ekiden* 5.7 3 High-school baseball 5.2 3 Marathon and Ekiden* 3.7 sport I watch on TV. 12.0 sport I watch on TV. 10.4 sport I watch on TV. 13.6 Professional football Professional football Professional golf 4 (J League) 3.8 4 (J League) 3.6 4 2.3 * Road relay Professional golf 2.1 5 Sumo wrestling 3.1 5 Sumo wrestling 1.2 5 Sports watched on TV in the past year was the same a watching sports live with "Major League Baseball"(Males: 29.6%, Females: 9.9%), "Professional golf" Sumo wrestling 2.1 * Road relay "Professional baseball" at the top spot at 53.8%. Following this was "High-school (Males: 31.7%, Females: 15.4%) and "Professional football" (Males: 31.7%, baseball" at 48.4%, "Figure skating" at 46.2%, "Japanese national soccer Females: 19.0%) showed a remarkably higher rate in males. The highest rate of watching live sports by type is "Professional baseball" for all age groups. games including the Olympics" at 45.3% and "Marathon and Ekiden" at 43.2%. Meanwhile, "Figure skating" (Males: 33.2%, Females: 59.1%) "Volleyball In second place, 18-19 watch "High-school baseball" live, 20-29, 30-39 and 40-49 watch "Professional football" live, 50-59 watch "High-school baseball" live, 60-69 watch In almost all types, males had a higher rate of watching than females. (Japanese Women's national games)" (Males: 38.4%, Females: 47.1%) and "Marathon and Ekiden" live and those 70 and over watch "High-school baseball" live. In particular, "Professional baseball" (Males: 64.9%, Females: 42.9%), "Martial "Volleyball (Japanese national games)" (Males: 30.9%, Females: 39.4%) We see that "Soccer( High-School, University, JFL, etc.)" in age groups from 18-19 to 40-49 is replaced with "Sumo wrestling" in age groups 50 and over in the top 5. arts (boxing, mixed martial arts, etc.)"(Males: 30.7%, Females: 9.1%), showed a high rate in females.

9 10 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Sports club membership : Sports volunteering : Total and by gender Sports volunteering : By age Sports club membership : By age Total and by gender

Participation rate Rate of desire to participate Participation rate Rate of desire to participate Currently member Formerly member Never joined Currently member Formerly member Never joined

18-19 (n=74) 9.5 18-19 Total (n=74) 31.1 (n=74) 24.3 23.0 52.7 (n=2,999) 6.7 20-29 Total (n=393) 5.1 18.1 22.1 59.8 20-29 20.9 21.6 57.5 (n=393) 16.8 (n=3,000) (n=393) (n=3,000) 13.9 30-39 30-39 (n=499) 8.2 (n=499) 15.4 23.8 60.7 (n=499) 14.4 40-49 40-49 Male (n=570) 15.6 23.7 60.7 (n=570) 9.3 (n=1,490) Male 8.1 (n=570) 15.1 (n=1,491) 19.7 23.6 56.7 50-59 50-59 (n=474) 16.9 26.6 56.5 (n=1,491) (n=474) 6.3 16.6 60-69 (n=474) 14.1 19.6 19.0 61.4 Female (n=557) Female 60-69 16.4 20.6 63.0 (n=556) (n=1,509) 70 and over (n=1,509) 6.1 5.4 (n=557) 13.3 (n=433) 20.1 17.3 62.6 70 and over (n=1,509) 11.3 (n=433) 3.9 0 20 40 60 80 100(%) 0 20 40 60 80 100(%) (n=433) 6.7

0 5 10 15 20 25 30 35(%) 0 5 10 15 20 25 30 35(%) Current members of sports clubs are at 18.1%, those who have once joined sports The highest current membership rate is with the 18-19 at 24.3%, clubs in the past but are not current members are as 22.1%, and those who have followed by the 20-29 at 20.9%, the 70 and over at 20.1% and the 60-69 at never joined a sports club are at 59.8%. 19.6%. Current membership rates among younger and older age groups is high while The sports volunteer participation rate over the past year was 6.7%. The 18-19 is the highest at 9.5%. Followed by the 40-49 at 9.3% and the 30-39 at The current membership rate among males is 19.7% and 16.4% among females. current membership range of the mature generation from 30-59 is low. This has seen very little change since the survey started in 1994. 8.2%. Males are more likely to join sports clubs as it has been seen in the previous surveys, Males are at 8.1% while females are at 5.4% in 2016. The tendency for the 40-49 having the highest volunteer rate for age groups 20 and but the difference in the current membership rate between males and females is The tendency for males to have a higher rate is the same as previous surveys. over is the same as past surveys. gradually decreasing.

11 12 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Sports club membership : Sports volunteering : Total and by gender Sports volunteering : By age Sports club membership : By age Total and by gender

Participation rate Rate of desire to participate Participation rate Rate of desire to participate Currently member Formerly member Never joined Currently member Formerly member Never joined

18-19 (n=74) 9.5 18-19 Total (n=74) 31.1 (n=74) 24.3 23.0 52.7 (n=2,999) 6.7 20-29 Total (n=393) 5.1 18.1 22.1 59.8 20-29 20.9 21.6 57.5 (n=393) 16.8 (n=3,000) (n=393) (n=3,000) 13.9 30-39 30-39 (n=499) 8.2 (n=499) 15.4 23.8 60.7 (n=499) 14.4 40-49 40-49 Male (n=570) 15.6 23.7 60.7 (n=570) 9.3 (n=1,490) Male 8.1 (n=570) 15.1 (n=1,491) 19.7 23.6 56.7 50-59 50-59 (n=474) 16.9 26.6 56.5 (n=1,491) (n=474) 6.3 16.6 60-69 (n=474) 14.1 19.6 19.0 61.4 Female (n=557) Female 60-69 16.4 20.6 63.0 (n=556) (n=1,509) 70 and over (n=1,509) 6.1 5.4 (n=557) 13.3 (n=433) 20.1 17.3 62.6 70 and over (n=1,509) 11.3 (n=433) 3.9 0 20 40 60 80 100(%) 0 20 40 60 80 100(%) (n=433) 6.7

0 5 10 15 20 25 30 35(%) 0 5 10 15 20 25 30 35(%) Current members of sports clubs are at 18.1%, those who have once joined sports The highest current membership rate is with the 18-19 at 24.3%, clubs in the past but are not current members are as 22.1%, and those who have followed by the 20-29 at 20.9%, the 70 and over at 20.1% and the 60-69 at never joined a sports club are at 59.8%. 19.6%. Current membership rates among younger and older age groups is high while The sports volunteer participation rate over the past year was 6.7%. The 18-19 is the highest at 9.5%. Followed by the 40-49 at 9.3% and the 30-39 at The current membership rate among males is 19.7% and 16.4% among females. current membership range of the mature generation from 30-59 is low. This has seen very little change since the survey started in 1994. 8.2%. Males are more likely to join sports clubs as it has been seen in the previous surveys, Males are at 8.1% while females are at 5.4% in 2016. The tendency for the 40-49 having the highest volunteer rate for age groups 20 and but the difference in the current membership rate between males and females is The tendency for males to have a higher rate is the same as previous surveys. over is the same as past surveys. gradually decreasing.

11 12 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Towards the Realization of Types of sports clubs : Total and by gender Types of sports clubs : By age 1. Research and surveys Outline of Activities "Sport for Everyone" The Institute of Sports Policy, established in SSF carries out fact-finding surveys, case studies and empirical research in the three fields of ""sports policy"",""community-building through sports"" and ""promotion of sports among children and Community groups and clubs Private clubs Alumni clubs Community groups and clubs Private clubs Alumni clubs The Sasakawa Sports Foundation (SSF) was established in youth"". Workplace clubs Friends and acquaintances' clubs Others Workplace clubs Friends and acquaintances' clubs Others March 1991. The institute gathers and analyses quantitative data and advanced cases in the country as well as overseas, which are essential for the national government and local governments to draft sports policy and for various organizations to plan Since the establishment, SSF has implemented a wide range sports promotion programs. SSF proactively makes proposals for policies to governments and for plans to sports 2.6 3.9 of activities such as survey research, grant programs, and organizations, based on evidence obtained from the research and survey. 18-19 16.7 11.1 11.1 44.4 16.7 international cultural exchange in order to promote the (n=18) enjoyment of sports by "anyone, anytime, anywhere". 2. Research grants and human resource development Total 20-29 As Japan has faced the declining birthrate and the aging (n=542) 32.7 24.4 7.2 29.3 14.6 25.6 8.5 6.1 34.1 11.0 The Sasakawa sports research grants program aims to support prominent research in the fields of the humanities and (n=82) society, the public awareness about the importance of social science that contributes to the promotion of sports in the country. sports and healthy lifestyles has increased. Despite this fact, 30-39 Under this program, SSF aims to encourage debate on sports policy in Japan, and to nurture young researchers who will 18.2 16.9 23.4 39.0 2.6 over the past ten years, the number of people who are carry the future of the next generation. (n=77) unaccustomed to playing sports has remained steady at five 1.1 out of ten. SSF believes that it is our responsibility to change 40-49 SSF contributes to foster leaders who will direct the future of the promotion of sports in the country by supervising the 3.7 4.4 29.2 19.1 11.2 37.1 2.2 this shocking statistic while helping create a healthy, Male (n=89) program called ""Sport Policy for Japan"". This program provides students who are studying sports with exchanging 1.3 dynamic environment for everyone, the mission of SSF. ideas each other and publishing their research results." (n=294) 29.3 17.0 12.2 33.3 50-59 31.3 32.5 3.8 28.8 2.5 The first decade of the 21st century has now gone and we 3. Collaboration with local governments (n=80) have begun to see a push toward new sports policies by the SSF promotes a nationwide sport program, which aims to encourage people to participate in sports and physical 1.8 1.8 government. SSF celebrated its 20th anniversary amid the 1.2 3.2 60-69 activities, called Challenge Day. In this program, municipal communities with similar size of populations compete over the 47.7 29.4 17.4 1.8 ongoing changes, and has decided to enhance the research Female (n=109) percentage of their residents who did some kind of sports and physical activities for a minimum of fifteen minutes on the function, which compiles and analyzes a wide variety of last Wednesday of May. Through Challenge Day, SSF is able to forge closer links with local governments and other (n=248) 1.1 1.1 36.7 33.1 24.6 70 and over survey data. We are thus able to proactively propose organizations, and to verify that sports are beneficial in building local communities and promoting relationships between (n=87) 51.7 24.1 20.7 1.1 governmental policy on local and national levels and people of different generations, and to propose a system in which individual residents can enjoy sports in their 1.2 propose programs to sports organizations. In addition, we are communities. also able to develop and implement programs that embody Furthermore, in collaboration with local governments who participate in Challenge Day and with other local governments 0 20 40 60 80 100(%) 0 20 40 60 80 100(%) our vision of sports in the future. nationwide, SSF draws up sports promotion plans for local communities and offers the results of its surveys and research. SSF will continue promoting the firm establishment of "Sport 4. Public relations For participating sports club type, the highest rate was "Community groups and clubs" The membership rate to "Community groups and clubs" gets higher with age. for Everyone," a philosophy that aims to create a happier, SSF disseminates the information about its initiatives as described above, and releases the latest sports information in at 32.7% followed by "Friends and acquaintances' clubs" at 29.3% and "Private This rate does not exceed 20% in ages groups 18-19 to 30-39, but it reaches around healthier society, with the ultimate goal of enriching the athletic lives of each individual and creating an environment the country and overseas that is beneficial for sports policy research, using its official website, social media, at clubs" at 24.4%. 30% for the 40-49 and 50-59 age groups and gets to around 50% for those 60 and symposiums, seminars, and international conferences. in which people can continue enjoying sports in their own The highest rate for males was "Friends and acquaintances' clubs" at 33.3% over. As part of its public relations activities, SSF publishes the results of the National Sport and Lifestyle Survey, which is ways. biannually conducted to understand the state of participation and involvement in sports by Japanese, by means of a followed by "Community groups and clubs" at %. Meanwhile, the rate of participation in "Friends and acquaintances' clubs" decreases 29.3 report called the SSF National Sports-Life Survey. The highest rate for females was "Community groups and clubs" at 36.7% with age. Kiyoko Ono, President SSF also brings out and extensively distributes Sport White Paper, in which the latest data in the country and overseas is followed by "Private clubs" at 33.1%. Sasakawa Sports Foundation printed.

13 14

13 The 2016 SSF National Sports-Life Survey The 2016 SSF National Sports-Life Survey

Towards the Realization of Types of sports clubs : Total and by gender Types of sports clubs : By age 1. Research and surveys Outline of Activities "Sport for Everyone" The Institute of Sports Policy, established in SSF carries out fact-finding surveys, case studies and empirical research in the three fields of ""sports policy"",""community-building through sports"" and ""promotion of sports among children and Community groups and clubs Private clubs Alumni clubs Community groups and clubs Private clubs Alumni clubs The Sasakawa Sports Foundation (SSF) was established in youth"". Workplace clubs Friends and acquaintances' clubs Others Workplace clubs Friends and acquaintances' clubs Others March 1991. The institute gathers and analyses quantitative data and advanced cases in the country as well as overseas, which are essential for the national government and local governments to draft sports policy and for various organizations to plan Since the establishment, SSF has implemented a wide range sports promotion programs. SSF proactively makes proposals for policies to governments and for plans to sports 2.6 3.9 of activities such as survey research, grant programs, and organizations, based on evidence obtained from the research and survey. 18-19 16.7 11.1 11.1 44.4 16.7 international cultural exchange in order to promote the (n=18) enjoyment of sports by "anyone, anytime, anywhere". 2. Research grants and human resource development Total 20-29 As Japan has faced the declining birthrate and the aging (n=542) 32.7 24.4 7.2 29.3 14.6 25.6 8.5 6.1 34.1 11.0 The Sasakawa sports research grants program aims to support prominent research in the fields of the humanities and (n=82) society, the public awareness about the importance of social science that contributes to the promotion of sports in the country. sports and healthy lifestyles has increased. Despite this fact, 30-39 Under this program, SSF aims to encourage debate on sports policy in Japan, and to nurture young researchers who will 18.2 16.9 23.4 39.0 2.6 over the past ten years, the number of people who are carry the future of the next generation. (n=77) unaccustomed to playing sports has remained steady at five 1.1 out of ten. SSF believes that it is our responsibility to change 40-49 SSF contributes to foster leaders who will direct the future of the promotion of sports in the country by supervising the 3.7 4.4 29.2 19.1 11.2 37.1 2.2 this shocking statistic while helping create a healthy, Male (n=89) program called ""Sport Policy for Japan"". This program provides students who are studying sports with exchanging 1.3 dynamic environment for everyone, the mission of SSF. ideas each other and publishing their research results." (n=294) 29.3 17.0 12.2 33.3 50-59 31.3 32.5 3.8 28.8 2.5 The first decade of the 21st century has now gone and we 3. Collaboration with local governments (n=80) have begun to see a push toward new sports policies by the SSF promotes a nationwide sport program, which aims to encourage people to participate in sports and physical 1.8 1.8 government. SSF celebrated its 20th anniversary amid the 1.2 3.2 60-69 activities, called Challenge Day. In this program, municipal communities with similar size of populations compete over the 47.7 29.4 17.4 1.8 ongoing changes, and has decided to enhance the research Female (n=109) percentage of their residents who did some kind of sports and physical activities for a minimum of fifteen minutes on the function, which compiles and analyzes a wide variety of last Wednesday of May. Through Challenge Day, SSF is able to forge closer links with local governments and other (n=248) 1.1 1.1 36.7 33.1 24.6 70 and over survey data. We are thus able to proactively propose organizations, and to verify that sports are beneficial in building local communities and promoting relationships between (n=87) 51.7 24.1 20.7 1.1 governmental policy on local and national levels and people of different generations, and to propose a system in which individual residents can enjoy sports in their 1.2 propose programs to sports organizations. In addition, we are communities. also able to develop and implement programs that embody Furthermore, in collaboration with local governments who participate in Challenge Day and with other local governments 0 20 40 60 80 100(%) 0 20 40 60 80 100(%) our vision of sports in the future. nationwide, SSF draws up sports promotion plans for local communities and offers the results of its surveys and research. SSF will continue promoting the firm establishment of "Sport 4. Public relations For participating sports club type, the highest rate was "Community groups and clubs" The membership rate to "Community groups and clubs" gets higher with age. for Everyone," a philosophy that aims to create a happier, SSF disseminates the information about its initiatives as described above, and releases the latest sports information in at 32.7% followed by "Friends and acquaintances' clubs" at 29.3% and "Private This rate does not exceed 20% in ages groups 18-19 to 30-39, but it reaches around healthier society, with the ultimate goal of enriching the athletic lives of each individual and creating an environment the country and overseas that is beneficial for sports policy research, using its official website, social media, at clubs" at 24.4%. 30% for the 40-49 and 50-59 age groups and gets to around 50% for those 60 and symposiums, seminars, and international conferences. in which people can continue enjoying sports in their own The highest rate for males was "Friends and acquaintances' clubs" at 33.3% over. As part of its public relations activities, SSF publishes the results of the National Sport and Lifestyle Survey, which is ways. biannually conducted to understand the state of participation and involvement in sports by Japanese, by means of a followed by "Community groups and clubs" at %. Meanwhile, the rate of participation in "Friends and acquaintances' clubs" decreases 29.3 report called the SSF National Sports-Life Survey. The highest rate for females was "Community groups and clubs" at 36.7% with age. Kiyoko Ono, President SSF also brings out and extensively distributes Sport White Paper, in which the latest data in the country and overseas is followed by "Private clubs" at 33.1%. Sasakawa Sports Foundation printed.

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13 The 2016 SSF National Sports-Life Survey Executive Summary March 2017, Japan

The 2016 SSF National Sports-Life Survey

Executive Summary

March 2017, Japan