OVERVIEW Vivaticket's Mission Is to Be the Strategic Partner of Every Event

ENDLESS EXPERIENCES Vivaticket’s Mission is to be the strategic partner of every event OVERVIEW organizer, providing both technological solutions and related services, STRUCTURE in order to enhance performance and results.

MARKETS BUSINESS AREAS

SPORT TICKETING Soccer, Basketball, Tennis, Swimming, Volleyball, etc. In house development of onsite and web solutions, VIVATICKET S.p.A. CULTURAL VENUES including software and hardware, professional services, Museums, Historical Palaces, Art Exhibition, etc. maintenance THEATRES ACCESS CONTROL VIVATICKET VIVATICKET VIVATICKET VIVATICKET VIVATICKET VIVATICKET VIVATICKET VIVATICKET Inc. Ticketing Ltd. Pty. Ltd. DMCC S.a.S. Pte. Ltd. Iberica S.L.U. Argentina Lyric, Drama, Musicals, Operas, Ballet, etc. An access-control solution that provides not just access LEISURE to visitors but a wide range of features and business Theme and Water parks, Zoos, Aquariums, Towers, etc. opportunities. TRADESHOWS B2C Expos, Exhibition centers, Exhibition Events, Fairs, etc. Retail ticket sales and marketing campaigns, through our LIVE ENTERTAINMENT network of box offices, shops and web portals Concerts, Ballet, Live Events, Live Music, Festival, etc. B2B2C To reach new markets and customers by partnering with 3rd parties (e.g. travel agencies, tour operators) thanks to API sales integrations and distribution agreements. TRACK RECORDS

In June 2018, Best Union On September 23rd, Best Union Company S.p.A. is delisted from Company SpA was established In April, Best Union acquires 55% In May, Best Union acquires the Italian Stock Exchange and in Bologna. EBC, a company In 2005, new investors entered the In April, Best Union Company of Teleart, a company specialised 100% of IREC shares, a Best Union acquires 100% takes on a new challenge focusing specialised in event management and share capital: Pavarotti International, S.p.A acquires OmniTicket Group, in the visiting experience and company based in Poitiers and of Enta Australasia, a leading more and more on the B2C ticketing activities, and a software owned by Maestro Luciano Pavarotti, a leading international company in the collaboration with exhibition Paris, specialised in ticketing company in ticketing and CRM market, launching an important house, are 50/50 shareholders. acquires 20% of the shares, Giorgio access control and ticket distribution events. In April, it also acquired technologies and access control solutions, and the ticketing rebranding operation involving The founders are Luca Montebugnoli Seragnoli’s King S.p.A. acquires 15% for the leisure, entertainment and 100% of Charta, a leading in the culture and entertainment business unit of Zucchetti all the group’s companies: Best and Luana Sabattini, EBC’s partners. of the share capital. culture markets. company in event management. industries. Regulus. Union becomes Vivaticket.

1999 2005 2009 2011 2014 2016 2018

2000 2008 2010 2013 2015 2017 2019 In July, the company Jumpy, In May, Best Union Company S.p.A., Best Union acquires 100% In July, Best Union acquires 100% Best Union becomes In July, Best Union acquires Investcorp and the top belonging to Fininvest Group, the only company in the sector, is of Ticketweb.it, active in the of Enta Ticketing Solution Ltd, a Ticketing and Access 100% of Bookingshow Ticketing management bought 100% listed on the Italian Stock Exchange. promotion, sales and booking of London-based company operating acquires 20% of the company Control Partner for EXPO shares, a company based in of the shares of Vivaticket In the same year, 65% of Team tickets, as well as 100% of Amit’s in the ticketing sector with an through a capital increase operation. 2015 in Milan. Foggia, Italy, operating on the with the aim to become 2015, active in the management of important customer base in the shares, a company operating in Italian market in the field of one of the largest ticketing reception services for exhibitors and theatre industry. the ticketing and management of online and retail ticketing. company in the world. visitors, is acquired. automated box offices. Vivaticket has 20 operational sites and it is active with its installations in 50 countries. WORLDWIDE Headquarters in Bologna, bases in Abu Dhabi, Barcelona, Brisbane, FINANCIALS Buenos Aires, Dubai, Foggia, London, Lugo, Milan, Orlando, Paris, DEVELOPMENT Palermo, Poitiers, Rho, Rimini, Rome, Singapore, Sydney and Venice.

CAGR 2008-2019 Norway Sweden Finland 26% 65,000 Denmark Iceland Netherlands Scotland Belgium China 54,109 England Hong Kong 48,821 Wales Japan Ireland Singapore 42,916 41,153 France Malaysia Germany Australia 33,800 Luxembourg New Caledonia Switzerland 24,400 Romania 21,497 19,611 Canada Portugal Bulgaria 15,678 United States of America Spain Albania Mexico Italy Turkey 10,290 Jamaica Malta Cyprus 5,100 Dominican Republic Morocco Egypt Guadeloupe Tunisia Saudi Arabia Brazil Senegal United Arab Emirates Argentina Equatorial Guinea Kuwait 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Ivory Coast Israel source: internal processing November 19 The Group has focused mainly on the development of B2C activities, with particular emphasis on Live Entertainment and Sport segments in Italy, and carried on the consolidation process of Leisure and Cultural FINANCIALS sectors, both in domestic and foreign markets. The Group confirms the willingness to achieve steady growth of B2C-related activities, which continue to be one of the key drivers of the Group’s growth strategy, starting from countries with a consolidated structure and presence.

MAIN ECONOMICAL AND FINANCIAL KPIs 2013 - 2018 Leisure & Entertainment

GEARING RATIO Max level of conﬁdence = 1 5% Cultural Venues (NPF/Equity) 0,5 Sports 0,08 14% 0,36 0, 0,010, 0,03 0 Tradeshows -0,16-0,

LEVERAGE RATIO Max level of conﬁdence = 3 (NPF/EBIDTA)

0,93 41% 0,52 0,0,17 0,0,01 0,05 0 -0,49-

EBIDTA / Financial interest 29,78 20,433 18,5 40% 17,344 18,399 12,711

Minimum level of conﬁdence = 4 0 2013 2014 2015 2016 2017 2018 Source: internal processing - 2019 revenues LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO

WIDE EXPERIENCE SPORT IN SPORT EVENTS’ MANAGEMENT SOME OF THE MOST RECOGNIZABLE ALPINE SKI WORLD CHAMPIONSHIP SPORTS TEAMS AND VENUES Cortina 2021 A.C. MILAN FINAL FOUR EUROCHALLENGE A.S. MONACO FOOTBALL CLUB Bologna 2014 A.S. ROMA FORMULA 1 ITALIAN GRAND PRIX ASCOT RACECOURSE Monza (2015 – 2017) ATALANTA BERGAMASCA CALCIO FORMULA 1 SINGAPORE GRAND PRIX BOLOGNA F.C. (2008 – 2018) CLUB ATLÉTICO DE MADRID FORMULA 1 ABU DHABI GRAND PRIX CLUB ATLÉTICO RIVER PLATE (2013 – 2016; 2020) CROTONE F.C. RYDER CUP F.C. INTERNAZIONALE Roma 2023 REFERENCES F.C. BARCELONA SUPERBIKE ITALIAN GP FIGC Imola 2016 KING ABDULLAH SPORT CITY UEFA CHAMPIONS LEAGUE Final (stadium and arena)– Jeddah Rome 2009 MOVISTAR ARENA – Buenos Aires WORLD AQUATIC CHAMPIONSHIP PALLACANESTRO OLIMPIA MILANO Rome 2009 PALLACANESTRO VARESE WORLD BOXE CHAMPIONSHIP SPEZIA CALCIO Milan 2009 SS LAZIO WORLD DUCATI WEEK STADIO SAN SIRO - Milan Misano (2000 – 2018 ) U.S. PALERMO UEFA UNDER 21 CHAMPIONSHIP Italy and San Marino Republic 2019 U.S. SASSUOLO VIRTUS BOLOGNA LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO

CULTURAL VENUES THEATRES

THE MAIN THEATRES SOME OUT OF THE MOST RECOGNIZABLE THROUGHOUT THE WORLD MUSEUMS AND HISTORICAL VENUES IN THE WORLD

ARC DE TRIONPHE - Paris MUSEI FERRARI – Maranello ADELAIDE FESTIVAL CENTRE – Adelaide ROYAL EDINBURGH MILITARY TATTOO - Edinburgh ARMANI SILOS - Milan MUSEO NAZIONALE SCIENZA E TECNOLOGIA - Milan APOLLO VICTORIA THEATRE (ATG) - London SHAFTESBURY THEATRE - London DA VINCI’S LAST SUPPER – Milan NOTRE DAME - Paris CAPITAL EVENTS AND VENUES BENDIGO STOCKHOLM CONCERT HALL - Stockholm (2 theatres) - Bendigo EIFFEL TOWER - Paris PEGGY GUGGENHEIM – Venice TEATRO AMBRA JOVINELLI - Roma DELFONT MACKINTOSH THEATRES HISTORIC ROYAL PALACES - London PINACOTECA DI BRERA - Milan TEATRO CARLO FELICE - Genoa (8 theatres) – London LA BIENNALE - Venice ROYAL ONTARIO MUSEUM - Toronto TEATRO GRECO – Syracuse FESTIVAL THEATRE - Edinburgh LOUIS VUITTON FONDATION - Paris SCUDERIE DEL QUIRINALE - Rome TEATRO LA FENICE – Venice LYCEUM THEATRE (ATG) - London MAXXI - Rome TATE MODERN – London TEATRO PICCOLO - Milan NIMAX THEATRES (6 theatres) - London MERCEDES BENZ FOUNDATION – Stuttgart VILLA D’ESTE - Rome TEATRO MASSIMO – Palermo QUEENSLAND PERFORMING TEATRO SAN CARLO - Naples MUSÉE D’ORSAY - Paris PALAZZO REALE – Monza ARTS CENTRE - Brisbane THEATRE ROYAL HAYMARKET – London MUSÉE DU LOUVRE – Paris VICTORIA MUSEUMS - Melbourne ROYAL DANISH THEATRE - Copenaghen MUSÈE DU QUAI BRANLY - Paris LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO LEISURE SPORT THEATRE CULTURE LIVE TRADESHOW + EXPO

LEISURE TRADESHOWS FAMOUS AND ICONIC THEME THE MOST IMPORTANT SOME OF THE MOST IMPORTANT AND WATER PARKS TRADESHOW AREAS IN ITALY TRADESHOW EVENTS IN OVER 30 COUNTRIES (FULL VENUE MANAGEMENT)

BARI BATEAUX MOUCHES - Paris PARC ASTERIX - Plailly CHILDREN BOOK FAIR – Bologna BOLOGNA COSMOPROF WORLDWIDE – Bologna DISNEY WORLD - Orlando PUTERI HARBOUR - Malaysia BOLZANO ECOMONDO – Rimini DOLLYWOOD - Pigeon Forge PUY DU FOU (2 venues) – Les Epesses, Toledo CARRARA FIERACAVALLI – Verona DUNN’S RIVER FALLS - Ocho Rios SINDIBAD - Casablanca FORLÌ LUCCA COMICS AND GAMES – Lucca GENOVA EURODISNEY - Paris SINGAPORE SCIENCE CENTER - Singapore MARMOMAC – Verona LARIO RIMINI WELLNESS – Rimini FERRARI WORLD - Abu Dhabi SKI DUBAI - Dubai MILAN SALONE DEL GUSTO – Turin GARDALAND - Verona TENNESSEE AQUARIUM - Chattanooga MODENA SALONE DEL LIBRO – Turin IMG - WORLDS of ADVENTURE - Dubai UNIVERSAL STUDIOS - Hollywood PADOVA SALONE DEL MOBILE – Milan PORDENONE MARINELAND - Antibes WET’N WILD - Sydney SIGEP – Rimini PROMOBERG VICENZAORO – Dubai MIRABILANDIA - Ravenna WARNER BROS WORLD - Abu Dhabi RIMINI VICENZAORO – Vicenza OCEAN PARK - Hong Kong VIDANTA - Mexico ROME VINITALY – Verona ONE FABER GROUP - Singapore YAS WATER WORLD - Abu Dhabi TURIN UDINE PALM SPRINGS TRAMWAY - Palm Springs ZOOS VICTORIA - Melbourne VERONA VICENZA A SUCCESSFULL CASE: PREVIOUS EXPO MILANO 2015 EXPOS

VIVATICKET WAS TICKETING AND ACCESS CONTROL PARTNER FOR EXPO MILANO 2015, PROVIDING FLORIADE VENLO 2012 TICKETING AND ACCESS CONTROL SYSTEM, OFFICIAL B2C AND B2B WEB PAGES, API FOR RESELLER Ticketing platform INTEGRATIONS, FAST QUEUE MANAGEMENT FOR PAVILIONS, TICKETING AND FISCAL ADVISORY. 2.2 million tickets sold between online and on-site

WEB ACTIVITIES 25 Points of sale on-site 22.000.000 tickets sold B2B and third party website integration 750.000 Tickets sold on Website in three consecutive days All server components provided 300.000 tickets sold in a single day Access control system 42 private label web sites 21 Access point 51 Authorized Resellers Over 5.000 B2B accounts EXPO HANNOVER 2000 10 resellers integrated Ticketing platform 18 million tickets sold ON SITE 272.000 accesses in one day EXPO LISBONA 1998 150 point of sales on site Ticketing platform 250 Turnstiles working simultaneously 11 million tickets sold 80 handheld readers WORLD RECORD BREAKING EVENT: RECORD FOR MOST TICKETS SOLD FOR A SINGLE DAY CONCERT VASCO 225.000 TICKET SOLD MODENA PARK 2017

1 Performer 140 Lasers 1 Day 3,6 Km of excavation for powerline 3,5 Hours of show 3,5 Km of stage barriers 225.000 Tickets sold 136 Trucks 400.000 Square meters park 295 Cinemas for 54.000 150 Meters wide screen Tickets sold 320 Tons of iron tubes 12 Town squares WINNER 2 Arenas broadcasting the show CAMPAIGN OF THE YEAR 2018 4 Mega screens For the most effective ticket sales 29 Sound dealy towers 5,6 Million viewers for the and marketing campaign - with european live streaming emphasis on the innovative use of 2.100 Light points technology and digital channels. TICKETING SYSTEM

Vivaticket designs and produces all systems entirely in-house, collecting years of experience in the leisure, culture, sports, and entertainment B2C Mobile Handheld Scanners Turnstiles sector, making its products a global benchmark for integrated ticketing BUSINESS AREA Point of Sale and access control solutions. B2C Web The systems, can be installed on local servers as well as on the cloud. Web TVM (Kiosks) They are constantly being updated B2C and improved based on market needs; Travel Agencies the results are powerful and versatile Flying POS products that can adapt perfectly to the needs of the largest theme parks B2C Hotel Web Services or fairgrounds, as well as meeting the needs of smaller venues or even single attractions.

MARKETING TOOLS In order to offer a flexible marketing tool, the system COUPONS ensures maximum freedom in creating promotional The system offers a wide range of features specifically and discount policies: The system allows the customer to manage a wide · To be used countless times. aimed at marketing, with the purpose of stimulating variety of coupon codes, an essential tool not impulse purchases on all sales channels (on site POS, · Quantitative promotions (price cut, 3x2, discount only for promotion but also for the management · Usable until reaching a maximum number of tickets TVM, Web Sales): percentages applied) or based on user profile (discounts of commercial agreements, sponsorships and purchased (calculated by adding all the purchasing based on loyalty or VIP cards, age) partnerships. sessions activated with that code - i.e. a partner has the Upsell - proposing the customer a higher valued item to · Dynamic creation of packages, through an automatic right to grant 100 discounted tickets to its employees). replace/integrate something currently in the shopping recognition of shopping cart products, and the It is possible to set up coupon codes: cart (e.g. Upgrade from a day ticket to a two-days ticket) consequent application of the best promotion · Usable until reaching a set economic capacity Suggestive sell - proposing the customer a product · Dynamic Discounts, the possibility of implementing · Valid for a single purchase, composed of (calculated by adding up the values of purchasing to add to the cart to access a particular discount (e.g. discounts varying based on: one or more tickets (the maximum number is sessions activated with that code - i.e. a partner can After the selection of a sandwich, proposing a drink to - Day or event times (peak days, the most crowded times) configurable). download up to €1.000 of tickets). complete the menu) Residual time to the beginning of the event · Usable for a set number of sale sessions (eg. the Cross-sell - proposing the customer a product to be added - Availability in the area, in the slot or for the selected first 100 customers). to existing shopping cart (eg. Proposing an integration event with audio-guide, merchandising, parking, etc.) TICKETING TICKETING SYSTEM SYSTEM

WEB AND INTEGRATION ADDITIONAL MODULES

To compliment all on-site activities our solutions offer In addition, the B2B interface will help you manage the Food & retail Resource management both B2C and B2B sites fully integrated with the on- accounts and the relevant credit; enable specific pricelist, Managing with a single system not only the admission With this module you can handle any kind of “resource”: site system in real-time. promotion, payment method for each user and also to the park, but also food and merchandising items, areas with limited capacity (rooms General admission, limited capacity, assigned seating customize the reports, directly accessible via the web. will enable you to sell the single products, combos, or shuttles), staff (tour guides,interpreters), individual and membership can be sold offering many of the menus and packages, favouring upsell and optimizing tools (chairs, projectors, audio guides), etc. same features as the base system, rolling discounts, All Vivaticket’s systems are strongly “web service the efforts. vouchers, packages, money card and upsell / oriented”, meaning that are optimized for integration suggestive sell. All web pages are fully customizable with third-party systems (CRM, ERP, F&B, et.) through Money card Cms and after sales with the customer’s look and feel in terms of graphics one of the most feature rich API libraries on the market. The ticket becomes a payment method, easy to top up This module allows a complete management of web portal and functionalities, to ensure a more fluid user The system is designed to allow simplified integration and always with your client. Stored value can be used graphics and text. You can also intuitively and centrally experience.All sales sites are responsive, multi- with external business systems offering the opportunity to buy other tickets, upgrades, products, services and access all the information on the ticketing system, thus language and multi-currency; you will be able to to expand sales networks through the interconnection of food. This feature enables the possibility to implement managing all its after-sales and help desk activities. manage online every type of pass, season pass, open banks, supermarkets, travel agencies, tour operators and the “pay-per-ride” concept. ticket or voucher, and also integrate the sale of other external applications for retail sales. merchandising, food and beverage and all kinds of additional services. ACCESS B2C CONTROL

All systems are built to be integrated with the most The application offers a wide range of features: Vivaticket network offers tickets for a wide range of events, nationally and internationally, in different markets common access control devices on the market. and through multiple channels. · Entrance management, re-admissions, point cards - Full heighy ot standard turnstiles · Check in / Check out - Handled, lase or image readers · Entrance management with time-slots VIVATICKET.COM - Android or iOS devices through the in- house App · ‘Anti-Passback’ checks, through the introduction With more than 3.9 million ticket sold per year Gatekeeper ® of a time delay, but also with photo or biometric recognition MOBILE All types of technology can be utilized: linear · Management of light signals according to ticket type Through responsive portals and mobile apps barcodes, two-dimensional, magnetic stripes, · Business groups or families, which enables the correct contact or proximity RFID chips, NFC devices, number of rotations of the turnstile with a single VIVATICKET RETAIL biometric readers (fingerprint recognition, facial reading of the ticket With more than 1400 shops and box office recognition). CALL CENTER & GROUPS Managed entirely in house, with Vivaticket staff THANK YOU