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Jameela Jamil Launches First Music and Events Members Club Aimed at People Living with Disabilities Submitted By: Lineup Media Monday, 26 January 2015

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Jameela Jamil Launches First Music and Events Members Club Aimed at People Living with Disabilities Submitted By: Lineup Media Monday, 26 January 2015 Jameela Jamil launches first music and events members club aimed at people living with disabilities Submitted by: Lineup Media Monday, 26 January 2015 Experience What Freedom Feels Like with Why Not People? Jameela Jamil launches first music and events members club aimed at people living with disabilities Why Not People? was born because…. •77% of young disabled people believe that booking tickets for a live music event puts them at a substantial disadvantage to non-disabled people (MDC Trailblazers) •One in two disabled people has either missed out on buying tickets, or had a stressful experience booking them (MDC Trailblazers) •Members will be able to invite and share the experience with more than just one friend •It will provide people with disabilities a chance to have equal access and rights to events across the UK “A desire to create exciting events that people living with disabilities can enjoy alongside their friends”. This is the reason Radio 1 presenter, Jameela Jamil has founded Why Not People? - a new social venture, hosting exclusive and accessible live music events built for its members, hosted for everyone. Why Not People? was created to help impact significant change in society for the 11.8 million people living with disabilities in the UK and the issues they can face when booking or attending events. Founder Jameela Jamil, says: “I one day decided I simply can't continue living in a world that excludes such a large part of society. Some of my best friends are those people. Their disabilities should not prohibit them from having the same social experience as those of us who do not face the same challenges. In this day and age, and with so many technological advances, I simply refuse to believe we can't make more effort to create a more balanced society, one that accommodates those of us who already face so many daily struggles already. I am so grateful that I am finally in a position where I can help to do something about it” Hosted by Jameela, Why Not People? will host a number of events headlined by leading international music artists including Coldplay, Ed Sheeran, Mark Ronson, Tinie Tempah, James Blake and other UK’s chart toppers. In order to help enhance the experience, Why Not People? is committed to introducing new technologies – such as the SubPac. This new piece of wearable technology transfers low audio frequencies onto the body, reinventing the way we experience music. Members will be able to connect through a social community, taking advantage of exclusive offers and advice from one of the UK’s biggest online fashion brands and Time Out, and be able to secure tickets for other special events, club nights and gigs. Why Not People? is supported by a group of professionals including: Professor Nick Webborn, Ade Adepitan, Alex Brooker, Martin Dougan, Jordanne Whiley, Sophie Morgan, Hannah Cockfroft and Giles Duley. Page 1 To learn more about Why Not People? go to WhyNotPeople (http://www.whynotpeople.com/), Facebook [https://www.facebook.com/whynotppl] and Twitter: [www.twitter.com/]whynotppl ENDS Contact: FOR MORE INFORMATION, IMAGES OR INTERVIEW REQUESTS, PLEASE CONTACT EVA-MARIA MAIERHOFER AT LINEUP MEDIA ON 01202 798 989 / [email protected] Notes to the Editor: What is Why Not? -A members club for those living with disabilities -A platform to create incredible events, built for people living with disabilities… hosted for everyone -Headline artists include Coldplay, Ed Sheeran, Mark Ronson, Tinie Tempah, James Blake and further UK chart toppers -Hosting live music events and curating areas within other promoter’s events, catering for those with both physical and sensory impairments -Introducing new technologies and creative solutions that will enhance the experience had by all -Creating a social community for our members where they can do everything from catch up with mates and arrange travel to gigs together to receiving personal styling tips & discounts from one of the UK’s biggest online fashion brands to getting involved in our collaborative blog -Making the hottest tickets in town exclusive for Why Not Members (members can buy tickets for up to 3 mates) -Joining the movement to educate the world about disability as a whole and promote inclusion Jameela Jamil Jameela Jamil is a TV presenter, a DJ, a writer, a model and a BBC Radio DJ. She has always used her platform to bring light to the things she cares about. At the top of that list, for the past decade, has been disability, and society's attitude towards it. Having struggled with physical and hearing disabilities for years in her youth, including a car accident that left her so badly broken, she couldn't leave the house for over a year. She has lived first hand in a world that does not make room for those living with impairments, so has used her position to call in some of the finest talent, ambassadors and branding to help put on entertainment gigs that are fully accessible. Standing by her morals that a good, fun night out, isn't a privilege, it's a right. Professor Nick Webborn Professor Nick Webborn is a sports medicine specialist with a particular expertise in sport and physical activity for people with disabilities. Nick's life changed when he broke his neck playing rugby at the age of 24, leaving him partially paralysed. But he combined his love of sport, medicine, and his personal experience of rehabilitation into becoming one of the world leading experts in Paralympic sport. He has Page 2 attended eight Paralympic games, including the role as chief medical officer for the Paralympics GB team at London 2012 and at the Invictus games 2014. He has a passion for music and has experienced at first hand the problems of attending a gig in a wheelchair, which really attracted him to supporting this project to help make things better. Nick runs a sport and exercise medicine clinic at the University of Brighton, where he is a clinical professor at the Centre for Sport and Exercise Science and Medicine. He has looked after hundreds of athletes with a wide variety of impairment types which gives him an insight into the problems disabled people face and will try and make sure they have the best experience. Sophie Morgan In 2003 Sophie was paralysed in a car accident aged only 18. She had planned to study Law, but decided instead to follow her heart and completed a Foundation Course in Fine Art whilst adapting to life in a wheelchair. She was offered an unconditional place to study Fine Art at Goldsmiths University in London and had her first solo show in 2004. She now trains as a Portraitist and Artist at Lavender Hill Studios. 2005 saw Sophie’s first television appearance in the ground breaking BBC series ‘Beyond Boundaries’ which followed an expedition of eleven disabled people across Nicaragua. Later that year complications related to Sophie’s paralysis rendered her recumbent and she was to see a further three years on bed rest. During the third year however Sophie was selected to feature in another BBC television series, ‘Britain’s Missing Top Model’. This pioneering program followed the lives of eight young women with disabilities competing for a modelling contract on BBC3. Sophie came runner up on the show, which acted as the catalyst for her innovative project, the Mannequal®. Sophie established her company, ‘Sophie Morgan Creative Ltd.’ in 2010 after creating the Mannequal®, a product which changes the way disability is represented in the high street. Inspired by the internationally recognised symbol of the wheelchair, the mannequin is a non-moving fiberglass model which seats a mannequin and successfully integrates disability into the retail industry. Launched in Debenhams 2010, the Mannequal® will be featured nationwide with more information found at www.mannequal.co.uk. 2010 saw Sophie’s first role as a Television Presenter on The One Show, and she also featured on Horizons ‘Fix Me’ documentary (BBC2). She also returned to studying, and enrolled on an English Literature degree with the Open University, which enabled her the freedom to continue managing her company whilst completing her degree. 2012 started with Sophie modelling for Stella McCartney’s Adidas Campaign (‘Write your Name’) and her career as a Presenter take off when a documentary for BBC3 ‘Licence to Kill’ was commissioned, and she was selected to join the exclusive team of Channel 4 TV Presenters chosen to bring coverage of the Paralympics worked for Channel 4. She was also part of the hand chosen team of aspiring talent to partake in the PresentAble Training Scheme established by the BBC to develop disabled talent. Sophie is also a keen writer and has enjoyed opportunities to write for a variety of publications including The Independent, The Mail on Sunday, Reveal Magazine and many more. Sophie has been a speaker at the world renown ‘TED’ Conferences in Canada and India. Her ambassadorial role for Road Safety initiative Drive iQ also has her polemically advocating the better education of young drivers, and the BBC3 programme ‘Licence to Kill‘ documented her investigation into the problems facing young drivers. ‘Licence to Kill’ received critical acclaim for its hard hitting content and Sophie’s Page 3 ‘intelligent and insightful’ presenting. In an attempt to help other young people avoid the mistakes she has made, Sophie is now on a nationwide tour, supported by BBC Learning and Drive iQ, reaching as many young people as possible to educate them of the dangers as well as present immediate solutions. Sophie has recently won Ultimate Campaigner of the Year award from Cosmopolitan Magazine! (Sophie is NOT Sophie Morgan, Author of ‘Diary of a Submissive’ & other literature) Ade Adepitan Having survived polio as a youngster, Ade has gone on to compete as a wheelchair basketball player on an international level and has a wealth of TV presenting experience.
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