Asian Social Science; Vol. 11, No. 2; 2015 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Agenda Setting of Iraq Image in Malaysian English Newspaper Hanaa Kadum Kassed1,2 & Che Su Mustaffa1 1 School of Multimedia and Technology and Communication, Universiti Utara Malaysia, UUM Sintok, kedah, Malaysia 2 Ministry of Science and Technology, Baghdad, Iraq Correspondence: Che Su Mustaffa, School of Multimedia and Technology and Communication, Universiti Utara Malaysia, 06010 UUM Sintok, kedah, Malaysia. E-mail:
[email protected] Received: September 8, 2014 Accepted: October 3, 2014 Online Published: December 20, 2014 doi:10.5539/ass.v11n2p225 URL: http://dx.doi.org/10.5539/ass.v11n2p225 Abstract Mass media news on certain country itself can affect their image on society. The image that will appear could be positive, negative or neutral depending on the content in it. This study employs content analysis of Agenda Setting of Iraq image in Malaysian English newspapers indicated that NSTP and the Star. In total, 535 articles and news stories were obtained from three periods before, during and after the occupation of Iraq. Findings showed that the Agenda Setting for NSTP focused on the issue of "The Malaysia’s policy towards Iraq", "The US policy and the occupation of Iraq" and "The impact of war on Malaysia". While, the Star focused on "Iraq’s needs and suffering". In summary, the newspapers seem to take great care in transmitting images of other countries particularly the Islamic country, which could affect Malaysia and its neighbors politically, economically and socially.