University of South Carolina Scholar Commons Theses and Dissertations 1-1-2013 Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return Tiffany Avant University of South Carolina - Columbia Follow this and additional works at: https://scholarcommons.sc.edu/etd Recommended Citation Avant, T.(2013). Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return. (Master's thesis). Retrieved from https://scholarcommons.sc.edu/etd/2510 This Open Access Thesis is brought to you by Scholar Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return by Tiffany L. Avant Bachelor of Arts Clemson University, 2010 _________________________________________________ Submitted in Partial Fulfillment of the Requirements For the Degree of Master of International Hospitality and Tourism Management in International Hospitality and Tourism Management College of Hospitality, Retail and Sport Management University of South Carolina 2013 Accepted by: Robin DiPietro, Director of Thesis Sheryl Kline, Reader Fang Meng, Reader John Gerdes, Reader Lacy Ford, Vice Provost and Dean of Graduate Studies i © Copyright by Tiffany L. Avant, 2013 All Rights Reserved. ii Dedication This thesis is dedicated to the people who believed in me. To my family, thank you for all of your understanding; it was your love and encouragement that pushed me to be the best I could.