Digital Payment Abhiyan Is Reaching out to All Corners of India Spreading Awareness on the Safety and Security Aspects of Digital Payments
Digital Payment Abhiyan is reaching out to all corners of India spreading awareness on the safety and security aspects of Digital Payments February 11, New Delhi: Digital Payment Abhiyan – a multilingual pan India campaign by Data Security Council of India (DSCI), in collaboration with Ministry of Electronics and Information Technology (MeitY) and Google India, spreading awareness on the safety and security aspects of Digital Payments – has reached out to 25 million individuals till date. The campaign has been rightfully reaching out to citizens from Tier II & Tier III cities as well as the urban population. Some of the locations with maximum outreach impact, as of now, remains Patna, Lucknow, Indore, Bengaluru, Hyderabad, Pune, Delhi, Jaipur, Chennai and Ahmedabad. Users across all age groups have been touched upon by the awareness campaign with 60% of the users being in the age group of 18-35 and gender participation has been well balanced with a 54:46 male: female ratio. The campaign content comprises of various awareness and fraud safety films, payment best practices, brochure, posters, payment fraud safety infographics, and more are being broadcast through digital mediums. The primary campaign content is available in Hindi, English, Tamil, Telugu, Bengali, Marathi and Kannada and the payment mediums chosen for awareness are UPI, Credit & Debit Card, Digital Wallet and Online & Mobile Banking. The campaign collaterals can be accessed at: www.dsci.in/digital-payment-abhiyan Digital Payment Abhiyan’s outreach success has been enabled by a broad cross-section of ecosystem partners who have all joined hands to spread the message. Airtel Payments Bank, Axis Bank, BharatPe, CID Karnataka, Google Pay, Government of Telangana, HDFC Bank, ICICI Bank, iMahila, MasterCard, NABARD, National Payments Corporation of India (NPCI), PayPal, Paytm Payments Bank Limited, PayU, State Bank of India (SBI) and VISA have come on board as campaign partners.
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