PEDDIE SCHOOL STYLE GUIDE Revised 2016 CONTENTS

PEDDIE SCHOOL STYLE GUIDE revised 2016 CONTENTS

Contacts for Advice, Approvals and Graphics...... 3

Graphic Identity Guide...... 4 Logo and Logotype...... 5 Official Seal of Peddie School...... 8 Informal Seal of Peddie School...... 9 Secondary Signatures...... 11 Primary Color Palette...... 12 Typefaces...... 14 Stationery...... 16 Caution...... 17 Peddie School Athletics...... 19

Written Style Guide...... 22 Peddie School Style...... 22 Buildings and Facilities...... 28

Graphic Identity Guide

The purpose of this graphic identity guide is to establish a set of rules for anyone who is involved in producing materials that carry the school’s name or brand identity. Applying these guidelines thoroughly and consistently is important for the school’s brand recogni- tion. Agreed-upon rules for our visual identity will enhance our brand.

2 Peddie School Style Guide Contacts for Advice, Approvals and Graphics

Office of Marketing and Communications Peddie School’s Office of Marketing and Communications (communications office) is responsible for all external print and media communication including the Peddie AM, the Peddie website, the Chronicle and other print publications, social media and live streaming as well as media relations, advertising, photography and videography. Please contact the communications office at communications@peddie. org with questions relating to press releases, photo permission, use of Peddie logos, the presence of public media on campus or any other issues relating to media or publicity. [peddie.org/communications] 609-944-7678 Katie Germain Conor McArdle Director of Marketing and Communications Assistant Director of Multimedia Strategy Primary contact for the communications office and Production [email protected] Primary contact for video and photography 609-944-7637 [email protected] 609-944-7678 Carrie Harrington Associate Director of Publications Tricia O’Neill Primary contact for the Peddie Chronicle and general Communications Associate print publications Primary contact for web page design and content, the [email protected] Peddie AM, business cards 609-944-7612 [email protected] 609-944-7668 Douglas Mariboe Sports Information Coordinator Wendi Patella Primary contact for athletics news and Director of Public and Media Relations information Primary contact for press and media inquiries, social [email protected] media and print/online advertising 609-944-7660 [email protected] 609-944-7678

Peddie School Style Guide 3 The Peddie School Logo

The primary element of the graphic identity system is the Peddie School logo. The logo was created in 2006 to represent the goals and aspirations of Peddie School students, faculty, parents and community. The symbol and logotype make up the primary signature. This is the preferred visual representation of the school. Always use approved electronic art when using the symbol.Never redraw or alter the symbol artwork in any way. Below is the symbol:

4 Peddie School Style Guide The logotype is the graphic representation of our school name.The logotype and symbol make up the primary signature.The logotype may be used without the symbol in certain situations. The logotype was created using the typeface Trajan Pro. Special letterspacing was used to create this logotype. Do not attempt to recreate or alter the logotype yourself; always use approved electronic art when using the logotype.

The primary signature is the combination of the symbol and the logotype in a defined visual relationship. Always use approved electronic art when using the symbol. Never redraw or alter the symbol artwork in any way. As a general rule, the Peddie School signature should not be reproduced at a size smaller than 1 7/16” (1.4375” or 103.57 px) wide.

Peddie School Style Guide 5 Acceptable Logo Applications

6 Peddie School Style Guide The Official Seal of Peddie School

This is the official school seal. It may be used only in limited situations, such as on contracts, official legal documents, academic diplomas and transcripts and specified alumni office uses as designated by the Office of Marketing and Communications. The school seal is a stand-alone mark which may not be combined with the school logo, nor should it be used in place of the school logo. The official seal bears the school’s motto, Finimus Pariter Renovamusque Labores, translated as, “We finish our labors only to begin them anew.” 150

Peddie School Style Guide 7 The Informal Seal of Peddie School

This simplified version of the Peddie School seal has been specifically created as a graphic element for use in electronic and print publications, as well as commemorative items in limited quantities. It may be used on imprinted items for the Alumni and Development Office and the Office of the Headmaster as designated by the Office of Marketing and Communications. It may also be used on school rings or other jewelry items for sale by the school store, as designated by the Office of Marketing and Communications. It is not to be used by the school store for embroidery or for attire. The school seal is a stand-alone mark which may not be combined with the school logo, nor should it be used in place of the school logo. If used in the two color version, the standard athletic navy/old gold colors must be used.

8 Peddie School Style Guide Acceptable Uses of the Informal Seal

Peddie School Style Guide 9 Secondary Signatures

Secondary signatures have been created for Peddie School communications and promotional materials.The “*P*” or “Star P Star” signature has been created for promotional items including: hats, clothing, buttons etc. When using the “Star P Star” signature, try to include the Peddie School logotype in near proximity of the signature. Do not use two secondary signatures together. An example of a recommended secondary “Star P Star” signature usage with Peddie School logotype is shown below. The recommended size for application to hats and clothing is 2 13/16” wide.

The logotype star signature, or “linear logo” has been created for graphic flexibility in communications materials to promote the Peddie School name.When using the logotype star signature, always try to include the Peddie School signature in relative proximity, such as second pages or back covers. Do not use two secondary signatures together.

10 Peddie School Style Guide Primary Color Palette

The primary colors for the Peddie School graphic identity system are PMS 2935, PMS 117 and black. Equivalent color builds are provided below.

Peddie Blue Peddie Gold Black PMS 2935 U PMS 117 U PMS Black C100 M50 Y0 K0 C0 M15 Y100 K20 C0 M0 Y100 K0 Web 1E71B8 Web D4B005 Web 000000

Peddie School Style Guide 11 The primary signature should be reproduced in three colors when possible. Alternate approved two color variations are shown below. Signature may also be printed in all black.

The secondary signatures can be reproduced in one or two colors. Approved one and two color variations are shown below. Signatures may also be printed in all white on a colored background.

12 Peddie School Style Guide Typefaces

Primary Typeface Trajan Pro is the primary typeface used in the Peddie School logo. The Trajan design is a serif font with elegant, sweeping curves and due to its Roman typography inspiration. It is an upper-case only font family. It is to be used sparingly, as a header or title only. ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary Typefaces Bembo is the secondary serif-style type font. Bembo is a classic, readable and versatile serif typeface. Bembo should be the default body typeface in all publications materials. ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

Peddie School Style Guide 13 Franklin Gothic is the secondary sans serif-type font in our graphic identity. Franklin Gothic is a sans serif font with the strength and vitality that is typical of late 19th century American sans serif typefaces. It should be used as a secondary title-style typefaces used for headers and titles. The font may be used in Demi, Medium, or Book styles as desired. Other acceptable sans serif font choices are Trade Gothic and Gotham. ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

14 Peddie School Style Guide Stationery Correspondence provides a direct communication between Peddie School and the public it serves. It is therefore important to maintain consistency of design and color throughout the stationery system. For information on ordering, please contact the communications office.

Peddie School Style Guide 15 CAution Any alteration of the logo diminishes the logo’s impact as the primary identification compo- nent of Peddie School. The examples on the following pages show unacceptable forms of the logo.

16 Peddie School Style Guide Peddie School Style Guide 17 Peddie School Athletics

The Peddie School athletic mark is an informal graphic reserved primarily for athletic uses. It may also be used as an additional graphic element as approved by the Office of Marketing and Com- munications. The falcon graphic may not be used in place of the approved school logos. The falcon may be flipped to face left or right, but should not be tilted as shown in the examples below right.

YES YES NO NO

Peddie School uniforms and warm-up apparel incorporate the following common elements:

A) Blue and Gold colors B) Lettering C) The “*P*” (used infrequently) D) The Falcon and other secondary elements (used infrequently)

Overall design, layout of elements and selection of materials can vary from sport to sport. Various factors contribute to the design of each uniform, including coaches’ preferences and manufacturers’ inventory. Nevertheless, adherence to these standards will ensure that there is a unified approach reflected in the appearance of Peddie’s athletic teams. This will reflect positively on team members as well as reinforce the identity of the entire Peddie community.

18 Peddie School Style Guide A) Colors

The dominant uniform colors are:

Peddie Uniform Blue Peddie Uniform Gold White Vegas/Old Gold PMS 289 PMS 116 PMS White PMS 116 C99 M84 Y45 K51 C0 M17 Y91 K1 Web FFFFFF C25 M24 Y80 K0 Web D4B005

The Uniform Blue differs from the Peddie Logo Blue in that it is darker (navy). The Uniform Gold is similar to that in the logo. In certain cases, athletic uniforms and other gear may choose to use “Vegas Gold” or “Old Gold” (an industry standard color) in place of Peddie Uniform Gold. Every effort should be made to match these colors as closely as possible.

B) Lettering and Numbering

On uniforms, the words “PEDDIE” and/or “FALCONS” should appear in standard “collegiate-style” (square serif) lettering.This lettering goes by different names and varies in appearance depending on the manufacturer or supplier. Therefore, a certain amount of leeway exists in the way the lettering can appear: PEDDIE PEDDIE FALCONS

Peddie School Style Guide 19 When possible, use condensed lettering to maximize the height of the letters. The lettering can appear in a straight line or curved in an arc. It can also appear in conjunction with a descriptive word or phrase.

Lettering styles for Peddie uniforms are to be selected at the discretion of the coach or administra- tor, based on suppliers’ inventory. Traditional “collegiate” lettering, sans serif, and serif letters are all acceptable.

C) The Peddie “P” In situations in which a standalone “P” is desired, the Peddie “Star P Star” signature must be used (with stars). The use of any other type of stand-alone “P” is prohibited. Please note that for uniforms, a gold “P” with white or black stars can be utilized.

D) Other Visual Elements Uniforms may incorporate selected additional traditional elements, such as the falcon or ball imagery.

20 Peddie School Style Guide Written Style Guide

Note: In general, follow AP style. Common style items and some exceptions to AP style are listed below.

Peddie School Style (exceptions/additions to AP Style)

advisor, not adviser

alphabetizing names If a woman uses her maiden name and her married name without hyphenating, alphabetize by the name that comes last. A hyphenated last name for someone of either gender is treated as one element and is alphabetized by the first letter of the first word in the pair.

alumna (female singular); alumnus (male singular); alumnae (female plural); alumni (male plural and also used for plural of male and female together) Do not capitalize unless part of a formal title or department.

a.m., p.m. Do not capitalize or omit periods.

apostrophes No apostrophe used in Founders Day, Peddie Parents Association

Board of Trustees Capitalize; lowercase the board upon second reference. Will the Board of Trustees meet this term? But: This is a question for the board. As with other job titles, capitalize trustee when it precedes a name, but lowercase when it stands alone or comes after the name. Also present at the dedication was Trustee Bob Hillier. But: Many trustees were at the event.

Peddie School Style Guide 21 cities Do not abbreviate names of cities: Los Angeles, not LA. There are some exceptions: St. Helens, St. Louis

chair This is the proper term for a department or committee head. Do not use chairman, chairwoman, or chairperson. Lowercase after a person’s name: Jane Smith, chair of the History Department.

Class of XXXX Capitalize. When refering to an alumnus/alumna in print, use a single, right-facing apostrophe before the abbreviated class year. Apostrophes indicate missing text, so the hook should face toward the missing digits. Jane Doe ’76 Alumni from class years 90 years or more prior to the current year should have their full four-digit class year indicated after their name as shown (to avoid confusion with current/future students): Peter Jones, Class of 1923 (assuming current year is 2014) Abbreviations for parents and grandparents should be used when appropriate. If possible, condense the space between class years of multiple children/grandchildren. John Doe P’76 ’79 In the case of an alumnus who is also a parent, please follow the guideline below: Mr. & Mrs. David M. Cunningham ’47 P’78 ’81 ’84 GP’11 ’11

committees Capitalize when part of a formal name: Discipline Committee.

dates In running text, a full date is usually written in the following form: October 23, 2015. For month and year only, do not use a comma: October 2015. If a date is not at the end of the sentence, place a comma before and after the year: On June 1, 2017, they signed the contract. Do not use ordinal indicators after dates. The concert will be held on January 16. Not January 16th. Do not capitalize centuries: She might well be the most important thinker of the 21st century.

22 Peddie School Style Guide email Lowercase, no hyphen.

Departments, Offices Capitalize specific departments and offices within the school: History Department, Admission Office. Do not capitalize individual disciplines or areas of study: He majored in history. (Also see subjects.)

Events Capitalize named events: Reunion Weekend. But: I saw her at the reunion. Do not capitalize seasonal events, except for names of holidays: spring break;Thanksgiving break.

fundraiser, fundraising Do no hyphenate. Lowercase unless part of formal name.

Headmaster Not Head of School, except for Anne Seltzer, Thomas DeGray, and John Green, who all bore that title. Capitalize only before a proper name: Please contact Headmaster Peter Quinn. But: Peter Quinn is the current headmaster.

high school grades and years Lowercase grade followed by numerical symbol; spell out when using ordinal numbers. The course is for students in grades 8 and 9. But: She is in the eleventh grade. Lowercase years: freshman sophomore junior senior For post-graduates, use class year after the name to indicate graduation year.

Junior, Senior, III Abbreviate Sr. and Jr. only with full names of persons. Do not precede by a comma: Joseph Kennedy Jr. The notation II may be used if it is the individual’s preference. Note, however, that II is not nec- essarily the same as junior – it may be used by a grandson or nephew. Use Roman numerals for subsequent generations: Joseph Kennedy III. Peddie School Style Guide 23 nonprofit Do not hyphenate as either adjective or noun. (In general, no hyphen with non.)

online lowercase, one word

percentages Spell out the word percent in all cases except tables of figures. Fifty-five percent of Americans are female.

Peddie School Capitalized with no preceding article: Peddie School is offering a new science program this summer. When it is necessary to include the definite article in a sentence, do not capitalize ‘the’: He registered early for the Peddie School program.

Prep A, Prep B Should be written as above with capitalization and no quotation marks. Peddie girls’ soccer won the 2014 Prep A Championship. Boys’ golf is playing in the Prep A finals.

proper names The full name, class year and title of a person should be used on first reference. Last name only on second reference. For plurals of names ending in es or s or z, add es: Charleses, Joneses, Gonzalezes. Most ending in y add s even if preceded by a consonant: the Duffys, the Kennedys.

professional titles Capitalize when a title precedes a proper name; lowercase after a name: For more information, call Director of Communications Deanna Ferrante But: Deanna Ferrante, director of communications, will distribute a style guide this year.

24 Peddie School Style Guide numbers Spell out one through nine; use numerals for 10 and above: John still runs five miles a day. He has exercised daily for the last 35 years. Always spell out a number that begins a sentence: One hundred students arrived.

Use numerals to indicate a person’s age: Jack, 10; Jill, 8. For amounts of 1 million or above, use a combination of numerals and words: He had to pay a $10 million parking fine. (Also see money.)

R.S.V.P. Capitalize and use periods. Do not add please; it is redundant.

seasons Lowercase: spring summer winter fall

sports Lowercase, always plural possessive: boys’ varsity soccer. Varsity/JV/Thirds indicator comes after the gender and before the name of the sport. Single-gender sports do not require gender indicator (football, softball). Boys’ varsity soccer JV football Girls’ jv lacrosse

theater Use American spelling except as part of the proper name Mount-Burke Theatre (see Buildings and Facilities)

Peddie School Style Guide 25 States All states should be spelled out in the body of texts and in addresses of formal correspondence. Abbreviate in calendars and listings in which space is at a premium. In these cases, use AP abbreviations (zip code abbreviations appear in parentheses below):

Ala. (AL) Ill. (IL) Mo. (MO) Okla. (OK) Wis. (WI) Ariz. (AZ) Ind. (IN) Mont. (MT) Ore. (OR) Not Abbreviated: Ark. (AR) Kan. (KS) Neb. (NE) Pa. (PA) Alaska (AL) Calif. (CA) Ky. (KY) Nev. (NV) R.I. (RI) Hawaii (HI) Colo. (CO) Md. (MD) N.H. (NH) S.C. (SC) Idaho (ID) Conn. (CT) Mass. (MA) N.J. (NJ) S.D. (SD) Iowa (IA) Del. (DE) Mich. (MI) N.M. (NM) Tenn. (TN) Maine (ME) Fla. (FL) Minn. (MN) N.Y. (NY) Vt. (VT) Ohio (OH) Ga. (GA) Miss. (MS) N.D. (ND) Va. (VA) Texas (TX) La. (LA) N.C. (NC) Wyo. (WY) W.Va. (WV) Utah (UT)

subjects, academic Only languages are capitalized. English, French, mathematics, science

varsity, jv Always lowercase.

website lowercase, one word

Two spaces should be left after a period, one space after a comma, colon or semicolon. Note: For The Peddie News, the Chronicle, and the website, leave one space after a period.

26 Peddie School Style Guide ACADEMIC BUILDINGS:

Annenberg Hall Annenberg upon second reference The Admissions Reception Room Walter H. Annenberg ’27 Library Annenberg Library or the library upon second reference

The Walter and Leonore Annenberg Science Center the science center or Annenberg Science Center upon second reference The Hulsizer Atrium The Lakeside Terrace

Caspersen History House the history house upon second reference Efros Auditorium Efros on second reference I. Austin Kelly III ’21 Reading Room the Kelly Reading Room or the reading room on second reference Schlosser Presentation Room

Swig Arts Center Swig upon second reference The Mariboe Gallery The Erin M. Price ’99 Choral Room the choral room or Price Choral Room upon second reference

Peddie School Style Guide 27 CAMPUS BUILDINGS

Finn Caspersen ’59 Campus Center Caspersen Campus Center or the campus center upon second reference The Masland Room The Price College Counseling Center The Dining Hall The Peddie Grille the grille upon second reference

Ayer Memorial Chapel the chapel upon second reference Saunders Plaza

Coates-Coleman House Coates-Coleman upon second reference The Class of 1943 Alumni Lounge

Geiger Reeves Hall Geiger Reeves upon second reference The William Mount-Burke ’54 Theatre Mount-Burke Theatre or the theater upon second reference

Hensle Health Center the health center upon second reference

Longstreet Hall Longstreet upon second reference

28 Peddie School Style Guide DORMITORIES

Austen Colgate Hall Austen Colgate upon second reference

Avery Dormitory Avery upon second reference

Freda Caspersen Dormitory Caspersen upon second reference

Coleman Dormitory Coleman upon second reference

Kerr (North/South) Dormitory Kerr upon second reference

Mariboe Dormitory Mariboe upon second reference

The Masters House Masters upon second reference

The Potter Dorms or Potter (North/South) Dormitory Potter upon second reference

Roberson Dormitory Roberson upon second reference

Trask Dormitory Trask upon second reference

Peddie School Style Guide 29 ATHLETIC FACILITIES

Finn M.W. Caspersen Rowing Center Caspersen Rowing Center or the boat house upon second reference

Peddie Golf Club the golf club or golf course upon second reference

Ian H. Graham ’50 Athletic Center Graham Athletic Center or the athletic center upon second reference Erik B. Hanson ’83 Field House the field house or Hanson Field House upon second reference The von Schwerdtner Family Indoor Athletic Facility the Von Center upon second reference The Eckert Wrestling Room Fitness Center Aquatic Center The Besler Family Athletic Department Conference Room The W. Dale Brougher ’40 Lobby the Brougher Lobby or the lobby on second reference

The Julia M. Croddick ’01 Field Hockey Field

Robert B. Lawson Memorial Track the track or Lawson Track upon second reference

The Robert Price ’01 Soccer Field (This is one of six soccer fields, so it is always referred to by its full name.)

Maurice P. Shuman Football Field Shuman Football Field upon second reference

William M. Thompson ’35 Baseball Field Thompson Baseball Field upon second reference

30 Peddie School Style Guide John H. Toohey Jr. Pressbox the Toohey Pressbox or the press box upon second reference

FACULTY HOUSING

Armellino Court

Headmaster’s House

John Plant Drive

Kalomathia House Kalomathia upon second reference

Octagon House Octagon upon second reference

Swetland House Swetland upon second reference

MISCELLANEOUS

Class of 1942 Gate Located at the corner of S. Main and Ward streets

Peddie School Style Guide 31 32 Peddie School Style Guide