About Chicago Radio Its Glory Days, Deejays, 9/9 Sru:Ucxie 9 Power People, Problems, and Future- Plus a Guide to Every Major Station

Home , Bob Sirott, Dick York, Forrest Tucker, Larry Lujack, Old Chicago, Southlake Mall (Indiana)

All about Chicago radio Its glory days, deejays, 9/9 Sru:Ucxie 9 power people, problems, and future- plus a guide to every major station

www.americanradiohistory.com I didn't sacrifice great flavor to get low tar.

"The first thing I expect from a cigarette is flavor. And satisfaction. Finding that in a low-tar smoke wasn't easy. `But then I tried Vantage. Frankly, I didn't even know Vantage was low in tar. Not until I looked at the numbers. "That's because the taste was so remarkable it stood up to anything I'd ever smoked. "For me, switching to Vantage was an easy move to make. I didn't have to sacrifice a thing"

Peter Accetta Nere York City. New York Iii

VANTAGE

illil11i1i1i

FILTER 100's:10 mg. "tar ", 0.8 mg. næctire, FILTER. MENTHOL-' 11 mg. "tar ".0.8 mg. nicotine. ay. per cigarette. FTC Report MAY 78. Vantage Warning: The Surgeon General Has Determined Regular, Menthol and Vantage 100's. That Cigarette Smoking Is Dangerous to Your Health.

2 Chicago Tnbune Magazine www.americanradiohistory.com State Street Store Hours: Monday through Saturday, 9:45 to 5:45

ownstairs

spring jacket dress by Walden Classics A perfect all- occasion ensemble. So light and crisp, the cap sleeve dress topped with a matching cardigan tab jacket takes you neatly through the season. Choose blue or ivory in a delightfully easy -care blend of polyester and silk. Sizes 10 to 18, 141h to 221h. A smart choice in Daytime Dresses -Budget Floor, North State; and all suburban stores $38

MARSHALL FIELD & COMPANY Box 8500, Chicago, Illinois 60680 Q

Name Address City State Zip Code

D CHARGE. My account number is D CASH (Money order or check) DO-ODD-000 C.O.D. (our delivery area only) $2 fee will be collected Item Ouan. Color Size Price each Walden Classics 538 jacket dress

MERCHANDISE TOTAL Add 5% Additional Charge on purchases to be delivered in Illinois or add 4% Tax on purchases to be delivered in Wisconsin Add Si shipping and handling charges for each order to be sent outside our delivery area T-3-4 TOTAL AMOUNT

March 4, 1979 3 www.americanradiohistory.com Tribüne March 4, 1979 Magazine

igyi Just a few years ago, radio Radio seemed moribund, a listless medium in that was going no place. But as Chicago: Business A special report Week magazine pointed et out in a recent cover story, Mr. Mar - 22 Radio: What was, is, coni's invention has staged a re- and most likely will be. markable comeback, and today radio By Gary Deeb broadcasting is healthy and stations A candid overview of the medium and are selling for figures that would the forces that shaped it have been unthinkable just a few 28 The glory days of years ago. In today's issue on radio Chicago radio. in Chicago, Tribune radio-TV critic Gary Deeb By Clifford Terry talks about the state of the medium (p. Leapin' lizards. there sure were some today 22), including temfic shows around here once. the steadily growing importance of FM broadcasting and the equally steady decline with a 34 Stations, everyone: a - few notable listeners' guide to the exceptions - of the cult of the per- AM and FM bands. sonality in radio. Because radio is By Sydney Weisman changing so rapidly today, with sta- What you can expect to hear on each tions altering formats and call let- of the major stations. ters, we have included a listeners' guide to local AM and FM stations March 2nd to 18th... C /iica-o'sgreatest authentic 39 Larry Lujack, (p. 34). And because Chicago played permanent fave. such a pivotal role in the growth and By Les Bridges development of radio as a national At work with a long- lasting. effective cultural force, we haven't ignored the rock deeiay. nostalgia, either. Associate editor Clifford Terry takes us back (p. 28) to 44 Onward and upward the days of (Oxydol's Own) Ma Per- with the radio newswomen. kins, Jack Armstrong, and Fibber By Sydney Weisman McGee and Molly. And if you re- Good news: Women in newsrooms no member all of them, you longer are news. might want Over 2000 sumptuous Orientals. to try your hand at these questions, Priced far below original values. 48 Six powerful faces in devised by radio historian Chuck the crowd. Schaden and Kenan Heise, conduc- Sale priced from $69 to $14,999. By Cheryl Lavin tor of The Tribune's Action Line Some behind- the -scenes aheeler column: At Michigan Avenue, Oakbrook, Hawthorn Center. dealers in local radio 1. During the '20s, Chicago radio gave the country some of its most These fabulous rugs include: 52 Drama's boy. creative broadcasting. Among examples more authentic Kashans, Kerman, Sarouks, Meshkins, By Clifford Terry of the ambitious early Tabriz, Baktiary, Serapi, Chinese and many more Yun Rasovsky and his radio theater news coverage was WGN's airing of from lordly manors, great houses, private collections give another meaning to air play. what famous trial? 2. Which these famous stars abroad and famous estates in this country. Each of of yesteryear, referring to a micro- rug has been cleaned examined and carefully phone, said "shut the damned thing investment. Departments labeled for condition to protect your off" over the airwaves? An investment for the future: 6 Openers A. Ethel Barrymore these magnificent used Orientals become scarcer: As 10 National Challenge B. Mary Pickford they -like great art-grow increasingly valuable. C. Mary Garden 11 Modern Almanac So the one you choose now for its striking beauty 3. Name the popular host of a also constitutes a fine investment for the future 13 Harold Blake Walker Chicago program who ended each Consult with a connoisseur: 18 Jumble broadcast with this prayer: All over the nation, An exceptionally well qualified expert will be in 20 Crossword Puzzle Each in his own words, each of our stores to answer your questions and Each in his own way, advise you at no cost or obligation of any kind. Cover photos by Charles Osgood. For a world united in peace, Radio courtesy of Pequod's Yes -our famous guarantee also applies to this sale. If you Bow your heads and let us pray. Restaurant and Radio Museum, should change your mind when yob get your oriental home - If you can answer all these ques- you may return it without question. Morton Grove. tions, you're older than you look. Answers on page 16. Attend an Illustrated Lecture. Robed GaMWormgh, Edite Den Jorge, ts..a.rr The History, Symbolism, & Pene I Maten. Senor Editor Fine Art of Oriental Rug Weaving Tom Popton. Features Edo. cubro Tony. Robert cross. Oakbrook Michigan Avenue Asolee &Mon Lecture by Mr: Robert Sanan Lecture by Mr. Robert Sacian Be Merino. r wd ctun Eder at the Oakbrook Hyatt House. at the Michigan Avenue store, 4th floor. Jack Kest. Staff weer Dm Raden. Ar¢st Wednesday March 14 at 7:30 p.m. Wednesday: March 7e1 12:00 noon. Call 654-0150 for reservations. Call 236-9400 est. 248 for reservations. cornerae copyrghted la»: The Chicago Trbune. the rnwre rae ararme ro a ,s Mkillgen agame., CE 11-11400 Oakbrook NaAem Calder respoommy wfatsoever br unsoMAed materais Postage must acompany the noterais rece clewed 12 No. Michigan 654-0150 3675660

4 Chicago Tribune Magazine www.americanradiohistory.com 8LENDED CANADIAN WhISMY. 80 PROOF, SEAGRAM DISTIILERS CO. N.Y

It also holds the world's finest whisky. Crown Royal from Seagram. fYk.monds from Harry Winston, Inc.

March 4, 1979 www.americanradiohistory.com 5 People, places, things we think you'd like to know about.

Pianos anybody can play ical oddities from the same era. "AI most any instrument that can be played Back when Muzak and quadraphonic can be automated," says Dayton, and sound were not even a twinkle in his collection bears witness to that state- Thomas Edison's eye, life was filled ment. with the happy music of player pianos. In a corner stand two huge orches- Flappers danced to it, lovers wooed to trions, elegant -looking affairs in mir- it, and everyone within shouting dis- rored wooden cabinets that resemble tance sang along. antique armoires. "If you had a ritzy Then the radio and the phonograph restaurant and couldn't afford to pay were invented, and soon the player musicians, you'd get one of these. It piano fell silent. But not forever. A plays light classical violin and piano wave of nostalgia has swept them back music." into our lives, and their plinkety-plink Less pretentious establishments re- music can be heard once again through- lied on a nickelodeon to drown out the out the land. clinking of glasses and the scraping of Roger Dayton is a man who is riding chairs. Feed it a nickel, and it plays Roger Dayton: bringing back the happy music of player pianos. Photo by modes Osgood the crest of that wave. He became in- piano music accompanied by a mando- terested in player pianos long before it lin and various percussion instruments. ments from a past master. "When I future value goes, is the choice of mate- became fashionable to do so, learned For excellence of performance there was in high school, I met ai old fellow rials. I restore them using only the how to repair them, and opened up a was nothing to match the reproducing who had been Building them back in the original types of materials, so when shop in Villa Park named, appropriate- or player grand piano. These highly '205 and earlier," he says. "Then I got a someone wants to repair them in the ly enough, Pedals, Pumpers and Rolls. sophisticated instruments use rolls with player piano that didn't work, and this future, they won't run into problems." Now located in Elmhurst, his shop is "expression" as well as note perfora- old gentleman showed me the ropes," Dayton also sells brand -new player packed full of player pianos of every tions, so they can exactly duplicate the Today Dayton has five assistants, all pianos made by Aeolian and Universal. size, shape, and description. There are performances of such artists as Rach- trained by him. Together they breathe Most people are surprised to learn that Gay Nineties models adorned with col- maninoff and Gershwin. life back into about :A to 60 players a the instruments are still being manufac- orful stained glass, familiar old up- Dayton's current project is restoring year. tured. "People today are so uninformed rights, and shiny new French provin- a photoplayer that was used to accom- He's very particular about how he about player pianos," he says. "They cials - all lined up shoulder to shoulder pany silent movies. Besides piano restores his instruments. "The inside in don't realize such instruments are still like an army ready to march out into music, it produces 20 different sound each case is totally rebuilt to give each around, and they certainly don't realize the living rooms and family rooms of effects, including gunshots, horses' unit its original length of service - that new ones are being made and have America. hooves, and train whistles. about 30 to 50 years," he exflains. One been since 1952. They think it's some - Along with the players are other mus- He learned how to restore the instru- of the most important things, as far as continued 017 page 8

Photography studio Sears port ra its /passports /copies Bulinose Oak- Natural y handsome and made of 1001O solid oak wits the elegant Bulinose designer edge on a solid oak trestle. Hand - 23 color portraits rubbed W th natural oils to preserve its easy -care good looks. 48" x 30", $200. 60" x 30 ", $225. 60" z 36 ", $250. 72" x 36 ", two 8x10's $300. Contemporary chair is solid oak with cane back. Seat is upholstered in saddle 'an vinyl. Side clair, $69.90. three 5xTs Arm chair, $79.90. total 15 wallet size Mail or Phone Orders. Chec4, credit card, money order. No COD's. 3 charm miniatures III., Wisc., N.Y., N.J. res idents add tax. Shpg. Chgs. Col. Catalog 51.

95Ç deposit No limit on number of packages. Our selection of poses. 954 additional for each added person in portraits. Choice of backgrounds. Full package orders only. No age limit- adults Phone Orders Accepted and family groups welcome! ALL STORES OPEN SUNDAY A NEW FOCUS ON QUALITY 1 offer good thru Sat., March 10 CHICAGO: 1735 No. Ashland. Ill. 60522 (312) 276.1770 Mon -Fri: 8:305:30; Sat: 10 -4: Sul: 11 -5 LOMBARD: 721 E. Roosevelt Rd., Village PI. 620 -0550 M,Th,F: 10.9; Tu,W,Sat: 10 -6; Sun: 12 -5 Lake Ave. (c /Skokie Bled.) M,Th,F: 10 -9; Tu.W,Sat: 10 -6; Sun: 12 -5 5 WILMETTE: 3205 251.3101 Pho'.ographer's Hours: Sunday Noon to P.M.. MILWAUKEE: Elm Brook Plana, Wisc. 53005 (414) 786.1680 NEW YORK: 298 Bowery 10012 Sears Tuesday thru Friday 9:30 A.M. to 8 P.M. Saturday 9:30 A.M. to 5 P.M.: Closed Monday. BLOCK50BaumncBrauner. Inc 79 At larger Sears Chicagoland Stores except Elgin BUTCHER Chicago Tribune Magazine www.americanradiohistory.com SPRING'S LOOKING BRIGHT WITH OUR ELIZABETH ARDEN SURPRISE!

Presenting "The Beauty Makeovers," waiting to make a more beautiful woman of you! Only 5.00 with a minimum 5.00 Elizabeth Arden purchase through March 17th, or while quantities lost. Elizabeth Arden 's pocked a little red box with oll the bright ideas that make beauty happen. The first to glow, your face! Starts with Visible Difference Refining Moisture-Creme Complex. Then Active Day Protecting Moisture-Cream. You're blushing: it's Great Color, Blushing Creme! Shine on, with Great Color Lip Gloss. Then what's a body to do? Smooth on Visible Difference Special Moisture - Formula For BodyCore! Finally, flowers and spice and everything nice: sparkling Cabriole fragrance! In Cosmetics, first floor, State; suburban stores except Aurora, Winnetka.

PURCHASE WITH PURCHASE Bye Lines Eye Cream, 1.25 oz. 8.75 Believable Color Minimum Oil Makeup, 1 oz. 8.25: The Beauty Makeovers, 5_00 with 5.00 minimum Bye Lines Throat Cream, 1.25 oz. 9.75 basic beige creamy beige Elizabeth Arden purchase Bye Lines Wrinkle Lotion, 2 oz. 11.75 ; 4 oz. 18.50 sunshine beige SKINCARE MAKEUP CABRIOLE FRAGRANCE Extra Benefit Soap, 6.50 Believable Color Moximum Moisture Makeup, Cologne, 2.10 oz. 9.50 3.2 oz. 13.50 Visible Difference Refining Cream, 1.25 .oz. 15.00 oz. 8.25: basic beige creamy beige More Than Cologne Natural Spray, .6 oz. 9.00 ; Visible Difference Body Cream, 10 oz. 15 00 sunshine beige I.8 oz. 14.00 , Velvo Smooth Lotion, g oz. 8.00 ; 16 oz. 11.75 Nome Address Phone City State lip Credit Cord Number Chorge Check M O. Add 5 °t sales Kai for Illinois. 4% for Wisconsin and Indiano. Please estimate postage for handling oufsde free delivery zone. Trib 14.155 STATE SIWEET / AURORA / EDENS (WILMET c) / EVERGREEN PARK / GATEWAY (CHICAGO) / HILLSIDE / LAKEHURST (WAUKEGAN) / LINCOLN MALL (MATTESON) / NORTH RIVERSIDE / ORLAND SQUARE (ORLMD PARK) / PRUDENTIAL (CHICAGO) / RANOHURST (Mr. PROSPECT) / SOUTHLAKE MALL (MEië ILLVILLE. IN.) / WEINEIKA / WOODMAR (HAMMO'D. 01) / YORKTOWN (LOMBARD) / CALL 372 -6800 ANY HOUR (24-HOUR PHONE SERVICE) OR WRITE BOX M. 60699. SHOP SUNDAY NOON TO 5:00 AT MOST SUBURBAN STORES. ADD 1.50 DELIVERY ON ORDERS UNDER 19.95. MIMI 4,1979 7 www.americanradiohistory.com up My Life." Prices of the rolls compare favorably ot'tnen' with those of records and tapes. They average around $2.85. The player piano itself is relatively inexpensive, also. continued from page 6 "It doesn't cost much more than a thing out of the past they'll never see regular piano," says Dayton, "and the again. Then they see one in somebody's TRADITIONAL player can do everything a regular house, and they have to have one." piano can do and more. None of these Another pleasant surprise is that STIFFEL LAMPS there is no shortage of rolls for player are toys. They are fully usable keyboard instruments in every regard. pianos. QRS, a company that began "To get a good piano today, you must AT PRICES. manufacturing piano rolls in 1900, is UNTRADITIONAL still cranking them out. spend $1,500 and up. The players, both new and rebuilt, Through all the lean years, new titles cost 51,500 to 52,000 and up. I look at the difference as an kept coming out at the rate of 15 to 25 a investment in year. Now old rolls are being recut as entertainment. It's a new ones are released. guarantee that the piano will be used by During March, tiree of our traditicnal table everyone, even A glance through the QRS catalog is if little Charlie goofs up his piano lessons. Also, like a musical trip down memory lane. like all collec- lamps can be purchased at very special prices. tors' items, they hold value There are classical songs, country and their well. Some even increase in value Each of these Stiffel Lamps reflects tie proud western songs, Broadway medleys, rag- with time. And they're a whole lot more fun time, and blues. "Won't You Come to tradition of Stiffel craftsmanship. If you've al- collect than coins and Home, Bill Bailey ?" and "Sweet Georgia stamps." ways wanted to own a Stiffel, now's the time. Brown" are listed right alongside Pedals, Pumpers and Rolls/675 W. St. Charles Rd., Elmhurst/ 832-8239/ - "Climb Every Mountain" and "Jail- Mon. Sat., 10-4; Wed. Thurs., At your participating Stiffel dealer. house Rock." Among the new releases and until 8. are such songs as "Theme from Star Wars," "Stayin' Alive," and "You Light Pamela Todd

Clowning glory Jack Kellogg paints portraits, but of people he has never met, people with such names as Mickey and Buttons and with faces that whirl and swirl with rainbow colors. At 13, he's a master at painting clowns. Such well -known clowns as Emmett Kelly Jr. and Lou Jacobs and others not as well known are among those who come to life on the canvases in Kel- logg's basement workshop in south suburban Tinley Park, alongside more staid paintings of landscapes and still lifes. This April, Kellogg hopes to gather as many as 75 of his clown creations and show them to some of his heroes when they come to the National Clown Convention in Chicago. That showing will be the culmination of a four -year -old dream. Kellogg em- barked on his art career on his 9th birthday, when his parents, Don and June Kellogg, reluctantly allowed him Jack Kellogg, 13, painter of clowns, with to take art lessons. "My wife and I a portrait of Lou Jacobs. thought it would be a waste of time. At that time he drew nothing but stick They told me I was the only one who people and round faces that he made by painted clowns as human beings," tracing around the bottoms of flower- young Kellogg says. pots," Don Kellogg recalls. Some skeptics, however, still don't But the boy soon proved his skeptical believe that a 13- year -old is capable of parents wrong. In quick order he won a turning out such works of art. "I'll sit scholarship to a south suburban art at an art show with my parents, and center, an invitation to join the Town people will ask one of them about the and County Art League (until Kellogg's paintings. When I say the paintings are initiation, an adults -only group), a first - mine, some of them just won't believe prize award in a national contest spon- it," Jack laments. And he was once sored by a national woodcarvers disqualified from an art competition be- museum, and an award -winning design cause the judges thought that his paint- that soon will grace telephone book cov- ings could not possibly have been his ers all over the state. work. While the awards mounted, Kellogg's The young artist anticipates no such collection of clown paintings grew, each problem when he makes his presenta- meticulously executed portrait based on tion at the Clown Convention in April. rr. photographs clipped from circus maga- More and more people in the clown zines. Without realizing it, he "signed" community are hearing about the 8th - each portrait with his very distinctive grader at Orland Park Junior High trademark: a white halo around the School who turns out uncanny clown clown's head and eyes that uncannily portraits in his basement studio. follow a viewer across a room. So Kellogg says that the kudos that are unique were his likenesses that the likely to come his way at the presenta- Vagabonds, a group of clowns who tion aren't half as important as the STIEFEL make appearances nationwide, told him thrill of meeting the clowns themselves. his clown portraits were the best ever "Clowns are special," he says. "I've painted. always liked the way they express their "It happened when I was exhibiting emotions, and I've always been in- my paintings at the Museum of Science terested in them." and Industry for National Clown Week. Sue Treiman

8 Chicago Tribune Magazine www.americanradiohistory.com TAKE A SPRING BREAK TO CARSONS FOR SAVINGS ON REG. 29.00 LARKS SANDALS Refreshing savings on the newsy stacked -heel, T-strap sandal, through March 11th, or while quantities last. Opened -up good looks for all your spring and summer skirts and dresses. Of man- made materials in white, beige, camel, (navy at State Street, Edens, Evergreen, Lincoln Mall, Orland Square, Randhurst, Yorktown ; black patent leather-look at State Street, Evergreen), sizes 51/2 -10M, 71/2 9N, 21.99. Women's shoes, first floor, Wabash; suburbs except Winnetka. Call 372ó800 or send order blank to Corsons, Box AA 60690. Shop Sunday noon to 5 at most suburban stores.

iJay re It

Nome Addre City State Quantity Color Size Price Zip Cotd No Charge Check M.O. Phone

Add 5% soles oz for Ihnois 4% for Indiana, 4% for Wisconsin. With cosh orders please estimate postage for handling outside our regular delivery zone. Trib-719 -3/4 STATE STREET / AURORA / EDENS (WILMETTE) / EVERGREEN PARK / GATEWAY (CHICAGO) / HILLSIDE / LAKEHURST (WAUKEGAN) / LINCOLN MALL (MATTESON) / NORTH RIVERSIDE / ORLAND SOUARE (ORLAND PARK) PRUDENTIAL (CHICAGO) ; RANDHURST (MT. PROSPECT) / SOUTHLAKE MALL (MERRILLVILLE, IN.) / WINNETKA / WOODMAR (HAMMOND, IN.) / YORKTOWN (LOMBARD) / lus.vs, A 1070 www.americanradiohistory.com 9 Bobby Riggs: "Little Pig Man." Ed McMahon: "Mini Haw Haw." no. iw Ches Okon. Oak Park Steve Babincsak, Hammond, Ind. James Fixx: "Running Nut." The Second Prize: Anthony Dominic, Washington, D.C. Phyllis 3chlafly: 'The Total Squaw." Tribal Karen Bracey. Fairfax, Va. Billy Carter: "Heap Big Embarrassment." Mary Anne B. Van Duyne, Arlington Heights flotionol Howard Cosell: "Chief Big Mouth With Loose Scalp." H. Eugene Schnock, Pikesville, Md. Gloria Steinern: "Squaw Who Walks in Men's Faces." e Mr. & Mrs. D. V. Huntsberger, Houston Honorable Mentions: George Gallup: "Totem Pollster." Edited by J. Baxter Newgate Johnny Carson. He .... r _ _ . e's Shawnee!" Debbie Bennett, Washington. D.C. Jimmy Osterman, Potomac, Md. Part of the trick of creative writing is to match verbs Redd Foxx: "Red Fox" "Tapir of Great Paws in White Teepee." with appropr ate adverbs. Your challenge this week is to Richard Nixon: Sam Goldstein, Potomac, Md. Bob Wassam Jonestown, Pa. provide one such match -up. Alfred E. Kahn: "Chief Fast -Falling Wampun." Examples: Kareerr. Abdul Jabbar: "Tall Maker of Baskets." Albin Paulman, Reston, Va. To bowl sparingly. Nancy Fryer, Clarence. N.Y. Jimmy Carter: 'Chief Executive." To grant wishes genially. Orson Welles: "Great Wide Father." Jerome W. Partacz, Chicago To embalm stiffly. Sandra Glaser, Libertyville First Prize: A National Challenge T -shirt and Robin Williams: "Man Who Speak With Orked tongue." Bear Bryant: Coach Ease. "Requisite," the National Challenge word game. Charles Harvey, Holyoke. Colo. Elizabeth Gregg, Glenview Second Prize: A National Challenge T -shirt. Barbara Walters: "Baba Wawa." E. F. Hutton. "When Sends Up Smoke Signal, Everybody Nilo P. Sarber, Falls Church, Va. Watch." Send ycur entry (only one per person) on a postcard Herb Matter, Naperville Edward VIII: `Chief for a Day." to. National Challenge No. 114. c:o Chicago Tribune Fred Schwartz, Providence, R.I. Magazine. Box 240, New York, N.Y. 10001. Entées Rich Little: "Blue Fox, 'Red Crow, Dancing Fox, etc." must be received by Monday, March 12. Decisions by D. Wayne Reid, Newville, Pa. George Bums: "Crazy Hoarse." Richard Holmes, College Park, Md. the editor are final, and all entries become the property Fred Silverman: 'Big Chief of Midseason Falling Ax." S. Your name and address must of the National Challenge. Phil Brendel, Baltimore Joe Paterno: "Lost One." appear on the sacre side of the postcard as your entry. Gerald =ord: "He Who No Can Smoke Peace Pipe and Do Rain Jim Hoople, Evergreen, Colo. Dance at Same Time." Xaviera Hollander: "Princess Among 1979 by The ehcago TrreuneN Y News Syndicate. Irr_. Jack Marshall, Wilmette Smiling Faces." Caroline Esposito, Elma, N.Y.

The Results of National Challenge No. 107, in which you were O. J. S mpson: 'Man Who Run From Buffalo." Prince Charles: 'Waiting Son." to suggest what a wet -known person's reme might have been Jack Collins. Buffalo Stephen C. Gundlach, Lake Worth, Fla. had he or she been born an Indian. Suzanne Somers: "Sweet Sioux." Hamilton Jordan: "Spitting Bull." Anthony Mendenhall, Springfield. Ohio Richard H. Timberlake Ill, Arlington, Va First Prize: Gov. Jerry Blown: "Chief Rider of Changing Wind." Gabe Paul: "Indian Trader." Howard Cosell: "Hot Air Keep Wig Warm." Gary Thompson. Woodbndge. Va. Brian Cassidy, Hamden, Conn. Helen B. Hudson, Richmond, Va.

Wild Turkey Lore: To see a Wild Turkey rise from the brush and soar away at fifty miles per hour or more, is an unforgettable experience. The Wild Turkey is the symbol of America's finest Bourbon whiskey, an unforgettable experience in its own right.

WILD TURKEY7101 PROOF c 1979 rWSter. Nelnls DsNYr1g Co Lawrenceloog. Kentucky

for reu rotor reproaucuon ar mto mrxey paining ny .en vanes. 1e uy ci. servo ism 3ox 929 -Ci nee St. SU., N.Y. 10005 rn www.americanradiohistory.com ac A Mixdloy of Fut. Fascy. aad Mcaorabil:a Haably Offcrcd for loir Approbation by HERB. DANIELS i Now Is a Good Time To: read Deuteroromy 30:15; bring home some posies; practice your golf swing; brace f(r one last storm; take time to listen; spend it while you'va got it (before inflation and taxes take it); enjoy a holiday. BIG HOILIDAY

You say you have but 61.19 and a ined bank deposits. So did chambers $1 Las Vegas casino chip in your pock- ,)f commerce, merchants, even indi- et? You say you forgot to cash your viduals. The world went on. paycheck last Friday? Tough. Tonight Pottstown issued wooden dollars. Jimmy Carter will order all banks to :lamshell wampum circulated in San remain closed. Francisco. Theaters accepted personal Tomorrow you won't have grocery .hecks. Merchants traded goods for money, bus fare, gas money, lunch rigs, chickens, eggs, or anything else money, foolin'- around money. Your )f value. Millionaires and their maids rainy -day savings account will be fro- fined up to cash small checks (usual zen in an economic icestorm. You imit. $10) for scrip issued by obliging won't be able to pay the rent or make nerchants. payments on the mortgage, car, or When cash ran out, payrolls were 25 -inch (diagonal) color TV. net with scrip. Generally it was freely I'm only fooling. But don't say it accepted. But Washington hotels can't happen here. On March 5, 1933, ammed for the coronation - er, inau- 46 years ago tomorrow, it did happen. ; ;uration - refused anything but cash Since 1930, more than 5,000 banks had as did railroads and airlines, and gone bust in the Great Depression. housands of celebrants were Thousands more were as shaky as a stranded. Jell -O prune mold. To relieve the pain, bootleggers and Tahhhh -rahhh! To the rescue came speakeasies and bookies took scrip of FDR, his grin and pince -nez glint- and personal checks. Lawsuit filings ing, his voice oozing honey and hope. almost disappeared as lawyers lacked On his first full day as President, the cash needed to pay filing fees. Roosevelt closed the banks to halt Stock exchanges and commodity and more failures, to snatch time to figure livestock markets closed. out what to do with the weak banks, By the 15th, some banks were al- and to.get the leaky, creaky U.S. econ- lowed to reopen, but 2,000 banks ad- omy back on its rusty, unused tracks. :udged too shaky never did reopen Instead of panic, a great sigh of depositors lost little or nothing). The relief filled the psychic air. At last Rank Holiday saved the banks but something was being done. To cope tended an old order (no more gold with lack of cash, federal, state, and tandard, for one thing). Our advice: local government units issued scrip, a Keep some cash on hand. It did hap - New slant on a flattering sandal! kind of IOU backed by the quaran- ten here. "Red" by Personality Talk Plus Talk Is TALK This feminine sandal opens the Spring season with new asymmetrical straps and glowing gold -tone trim at the sides. So pretty...you'll want to wear it with all your new fashions. Black patent, smooth taffy This Week of This Year (March 4-16, 19791: Casimir Pulaski's birthday, 4th tan and white. (born 1748); Volunteers of America Week begins,4th: Discovery Day in Guam, 6th (Magellan "found" it in 1521; now it's a Japanese honeymoon haven); Interna- Ladies'diec' Shots 626 tional Working Women's Day, 8th (observed around the world, a national Please 10 ,fddgz sizes over M. holiday in U.S.S.R. and Red China); Harriet Tubman Day, 10th (you know her allow digs jordelivery. for - the American abolitionist who escaped from slavery and recently appeared on a now-obsolete U.S. postage stamp, the 13- center). Narrow 7 -II Medium 51/2-11 I Wide 7-11 I

This Week, Other Years: Davy Crockett and 186 others killed at Alamo, 6th, Mail and phone orders invited! 1836; Alexander Bell patented the telephone, 7th, 1876, thus giving Justice r Department something to investigate in 1579; FDR became President, 4th, 1933 (only man elected to serve four terms); street riot in Boston elevated to Boston Call 922 -3500 Name Massacre by propagandists, 5th, 1770; Russia's Joe Stalin died, 5th, 1953 (one of 24 -hr. phone service. Address history's great tyrants); Russian revolution began, 8th, 1917; fellow named A. City State ... Zip . .. Lincoln announced candidacy for Illinois legislature, 9th, 1832 (he lost). Lyrw i.:Js S. Starr Sr. C4v.rc+at.. ldiaws tS/or Phone number Pr.avs.sJ.r ar"R.a'.a.Jar Charge to my account as checked: A. Prrwadiry: The way we figger, many a juvenile delinquent I.yttoi s .American Express is just a kid taking after his parents. Must" Charge Vnaa Width Size Color Price Lytton 's Charge No. Expiration date Bank C Lau. O Cheek/Mo. Teachers Learn MOST r/ x .,,h-rr. at al on-. fNNhYd/ aX aa,a,I er,anrp po tet T 14, Letters cussing or praising this column miry be sent to Modern Almanac, 4th floor, OPEN etaN)AT, NOON-5 PEI., EXCEPT STATE AT JACKSON, EVANSTON, TIN CRT 435 SL Michigan Av., Chicago 60611. If you Irish a reply, please enclose a stamped, SHOP LYTTON'S STATE AT JACKSON. EVANSTON. OAK PARK. EVE RG SEEN. TRI CITY, GOLF MILL. self-addressed envelope. PARK FOP: EST. OLD ORCHARD. RIVER OAKS. WOODFIELD. HAWTHORN. FOX VALLEY. ORLAND SOUARE www.americanradiohistory.com 0 lnAllad.U.$A.1979 Kent did it. Taste with ónly 3

IMPORTED HIGH -TASTE TOBACCOS. A special blend with imported tobaccos packs EASY-DRAW FILTER. Special as much taste as possible up front, double filter allows a free and so that enough good taste comes never muffling the easy draw... out the other end. good taste.

25 YEARS OF LOW TAR TECHNOLOGY. We called upon everything we've learned in 25 years of making America's leading low tars and put it all together with recent taste technology. The result? The lowest low tar with taste.

NEVER BEFORE HAS SO LITTLE TAR YIELDED SO MUCH TASTE.

IT TAKES YOU ALL THE WAY -3 N'9.Tar Taste TO 3 MG. TAR, WITH TASTE Sa tisfying ENOUGH TO STAY! New Kent III Satisfying taste. 3 mg. tar.

Warning: The Surgeon General Has Determined j That Cigarette Smoking Is Dangerous to Your Health.

i 3 mg. "tar;' 0.4 mg. nicotine ay. per cigarette by FTC Method. www.americanradiohistory.com be dusty and harsh, but it does what we want or where we are music on taut strings. Having not seem so because we are going, we are not likely to be mastered his instrument, he is Harold able to see the oasis at the end disciplined or organized. There free to interpret the score he of the road. While we travel, won't be any motivation for has learned. we are doing what we want to disciplined living. Without Harry Emerson Fosdick, one Blake do. some clarity of direction, there of the great preachers of his When we are disciplined, we is very little reason for interior era, said, "No man can live an are not slaves to our work, discipline or for efficiency. If unmastered life." He was pro- Walker unable to take time out for we don't know where we are foundly right, but the mastery family and friends. On the con- going, why worry about learn- that enriches and steadies life trary, we see that there is a ing to manage ourselves cre- is one that is self- imposed. We rhythm to life, a hanging on atively? are disciplined and mastered and letting go, a stretching and There is a sovereignty over by the dedications of our lives, relaxing that contributes to ourselvés that comes by way the aims and goals we have set Interior discipline our competence and renews of surrender to the goals we and to which we are com- our capacities. We know we have set for our lives, a se- mitted. can get the best from our- renity that is the bequest of Discipline is an interior af- Picture a mess of an office, turns drudgery into inner satis- selves when we change our submission. We are relaxed fair of mind and spirit re- papers on the desk in disarray, faction because we offer such pace, not when we drive our- and vibrant in our toil, enjoy- sponding to the visions that books helter -skelter on the drudgery as an oblation to the selves until we are worn out. ing the labors of our hands and lure us from where we are to shelves behind the desk chair, ends we seek. The road may Of course, if we do not know minds, like a violinist making where we wish to be. magazines scattered here and there. and the coat rack loaded with wire hangers at rakish angles. It is easy to understand why letters to this office are seldom answered and telephone calls lost in the shuffle. Everything about it suggests Now before the cooped -up and building a hedge Visit our 9,000 the absence of organization winter weariness of against inflation, too. sq. ft. Idea Center Showroom. Ask and discipline. Chicago's worst winter Airoom has specialized - for your FREE We are disciplined, the dic- fades into memory, do and built nearly 7,000 IDEA KIT! tionary says, when we are "or- something constructive. room additions in 21 derly, efficient, and self - Outwit next winter's years! Our volume controlled." Life is simpler confinements. And enjoy purchasing from quality and decisions made easier are this summer. Give suppliers, our cost -efficient when we are or- internally yourself and family more methods and our 'tit early summer to get written guarantee of ganized for efficient operation. space in which to live, with going. Come in today satisfaction -and for the We don't have to reputation financial search breathe and relax. and discuss your needs price we quote now. through a pile of papers to find institutions hold down without obligation. We But act today! a letter we vaguely remember costs. We can even get You Can Afford an have special equipment should be answered. It is Airoom Room Addition you 15 -year financing at Call 267 -0500 where it should be, in the "To the lowest rates in all to build in all kinds of You'll be amazed at how No Obligation Call Collect be answered" box. Chicagoland! weather with no reasonable an additional 6825 N. Lincoln Ave. One of the Beatitudes discomfort to you. Get - Get a Free Estimate (Pratt and CrawfordAves.) "Blessed are the meek, for oom can be -far, far a free estimate and and a Guarantee of they shall inherit the earth" ss than buying and architectural help with Showroom Hours - Satisfaction sounds incongruous until we oving to another home. plans. And with a firm Daily 9 -5 recall that the Greek word for And you'll be adding to You don't have to wait commitment comes a Sat. 9 -4, Sun. 11 -5 "meek" in the New Testament the value of your home Mon. & Thurs. 9 -9 is the same word used by Xenophon to mean "broken to bridle," or disciplined. Meek- dining room studio game room ness is energy channeled into creative usefulness. It is the Choose wild horse trained to use his billiard room den home office strength for plowing a furrow. a room It is strength and knowledge, library music room spirit and will harnessed to bedroom y purpose. and bath family room mother -in -law` It is inevitable that the disci- room plined win out over the distracted and the disorganized. Who but the disciplined could possibly inherit the earth? Surely the disorganized and the distracted are unfit for roles of leadership or responsibility. They are the ones who require external discipline. some authority figure to direct their activities. Interior discipline offers us the only freedom we can know. We are free when we are self- disciplined, free because we are able to manage ourselves. We set our own priorities and choose between alternatives by the light of our own set goals. We want to do what we know we ought to do. Our lives are organized in such fashion that we are able to say "No" or "Yes" because we know we must, to fulfill the purposes we have set for our lives. Discipline is not primarily a matter of pushing ourselves to do what we would rather not. It isn't just drudgery that is u e onerous. Actually, discipline Within 5u .if dds Limon.. 1070 www.americanradiohistory.com 1a www.americanradiohistory.com aitigs Spree! Saveupto

Now's your chance to walk oo away with a bundle of values and beautiful hair Jesides! Clairol starts you on your way w th these four coupons worth 25C apiece. You'll save a dollar just for buying and trying Nize 'n Easÿ Clairol herbal essence shampoo, Condition +Beauty Pack Treatment, and Final Nut° Bo' the 's not all. Well send you a $3.00 refund if you buy one of each of the four products listed above (a total of four products) Lcok for our special Refund Certificateton display where you buy your Clairol products. Then mail it together with fcur proofs of purchase. And well send you $3.00. We'll send you a $2.00 refund if you buy four of the products listed above, in any combinaticn (e.y. three Fina Niea plus one Cond tion *; two herbal essence shampoo plus two Nice 'n Easy. etc.). Don't forget to mail the special Refund Certificate along with your four proofs of purchase. And Clairol will senc you $2.00. Leave it to Clairol to get you» spring off to a great head start!

ater void where prohibited. taxed or restricted. Limit ope refund fer household Please allow 6-fi weeks for delivery or refund. Prcq.am expires 6/31/79.

'NMUnd GmPlrcates are on dignity at participating retailer;, ,r rrar m for a ttalund Gortthcate ut you cant find our display) to: Clairon; Sprung Savings Spree, PC Box 14143, Baltimore, Maryland 2 -26tá Wu must mail in for a certificate by Api 30, 1979.

March 4, ' 979 www.americanradiohistory.com Chicago Radio: Some facts, f igures, and things you might not know

What those letters on the dial mean

Most of us are unaware 'Q' is an abbreviation for that almost every station has Chicago, Burlington and Quin- call letters that stand for cy Railroad (now Burlington something. Herewith, a sam- Northern), whose line runs pling of how some local sta- through the iieart of the stations were named: tion's reception area. WIND -The transmitter and WEAW -This Evanston sta- license originated in Indiana. tion was named for Edward A. WGN -The station was Wheeler, wto established it in started by The Tribune, which 1947 and owned it until his at the time had the slogan death in 1977. "World's Greatest News- WKKD -The call letters of paper." this Aurora station stand for WBBM -For "We Broadcast Kane, Kendal_, and Du Page Better Music" (obviously Counties, the area the station named long before it became reaches. an all -news station). WVON-Stands for "Voice WLS -The original owner of the Negro." was Sears, Roebuck & Co. Let- WSBC Orifinal owner was ters stand for World's Largest World's Storage and Battery Store. Co. WMBI -Station is owned by WEFM -This FM station help you make the Moody Bible Institute. was named for Edward F. t. WTAQ -This La Grange - McDonald, who as president of most of your meeting. based station was named for Zenith Radio Ôorp. put the sta- The Sheraton -Plaza "Western Towns Along the Q." tion on the a.r in 1941. is meant for you. You're our neignbor. dine out. Meet your friends. ty. Put up your out-of --own aou'dlike to do just around rom the Magnificent Mile. The Chicago area's most popular radio stations m -Plaza is meant for you. RS you're in Chicago, you These figures were the latest Arbitron 13. WLUP -FM 27,700 sraton -Plaza are meant tor estimates available at press time of 14. WEFM 26,200 ti-e number of listeners for various '5. WBBM -FM 25.500 tions, local stations. The figures indicate 16. WKOX -FM 25,100 e: 8001325 3535. S average listenership at any given time 17. WMET -FM 21,300 from 6 a.m. to midnight and include all 18. WFMTAM -FM 21,000 listeners age 12 or older. 19. WXRT -FM 19.800 1. WGN 100,200 20. WCFL 19,000 `, HOTELS & MRS. WORLDVvIDE I 2. WLOO -FM 72,900 21. - WGCI -FM 18,900 ICAGO, ILLINOIS 312/787 -2900 3. WBBM 70,700 22. WJPC 16,400 4. WMAQ 64,900 23. WAIT 14,300 5. WLS 62,500 24. WDAI -FM 13,100 6 WBMX -FM 48,900 25. WJEZ -FM 13,000 7. WLAK -FM 38,300 26. W010 -FM 8.500 8. WCLR -FM 37,800 27. WWCA 6.000 9. WFYR -FM 35,200 28. WJOL 5,000 10. WVON 33,200 29. WJOB 4,700 We carry 11. WIND 30,000 3C. WNIB -FM - 4,600 more job 12. WJJD 28,400 WYEN -FM 4,600 listings than any other ANSWERS TO QUIZ ON P. 4 1. The Scopes trial on the teaching of evolution in Dayton, newspaper Tenn ., in which William Jennings Bryan and Clarence Darrow were the opposing attorneys. Long -distance tele- in Chicago! :thone line charges for the 1925 trial cost WGN $1,0(0 a day. 2. Ethel Barrymore, in a program aired over WLS. tuntothe 3. Don McNeill, host of "The Breakfast Club." huago Tribune

Chicago Träne Magazine www.americanradiohistory.com ...

1'. îa:t. _ t i . . ' ï

, I Nr-74irtrigit--"St

- _ - ;`ti.., . -

And on the seven 9 OA your first day in Israel, you probably won't And just when you think you've seen it all, know what to do first. you'll discover the glorious colors of the Negev -with You might travel back to Biblical times -to follow the heavenly oasis of Elat on the Red Sea. in the footsteps of patriarchs and prophets. By the seventh day, you'll be relaxing at a Dead Sea Stand atop Mount Carmel, where Elijah once stood. spa or on one of our Mediterranean beaches. Knowing Or head for Jerusalem -home of three great religious that you're experiencing the perfect holiday -the shrines. Then, you might leave history behind for closest thing to heaven on earth. Tel Aviv with its jet -age architecture, glittering night- Come visit us. Your Israel GovT nmen\ spots and fashionable boutiques. And feast on foods travel agent can tell // ranging from St. Peter's fish to Beef Wellington. you about the new / 5 S. Wabash Ave.. As time goes on, so will you. To Galilee for low airfare and / Chicago, Ill. eoao3 watcrskring and Caesarea for golf. tours to Israel. Tell me what to see once I get there. \

Name

Address

J City Siam Zip March 4. 1979 17 www.americanradiohistory.com FOR DISCERNING PARENTS THAT SCRAMBLED WORD GAME _ . 'v° O V B by Henri Arnold and Bob Lee Geack tJnscranbie these six Jumbles, one letter to each square, to form BORG didn't do it... sir ordinay words. CONNORS hasn't done It-.. 4.0SE but BUDGE DID!... IGH STIFIM CAMP MURRIETA Did what? The for I IC GIRLS 8 to 21 'mg tete tara dsrgb ts.,..w ..+r.1 ter lose ...eight and inches this summer GRAND SLAM of Tennis. (typical girl 2045 be.) while she bale ISdong weight control dads. traits new BOBING was first ever to achieve 3 goal so tough Yes, Budge the friends. maws over 30 actinies in spat (hat only one other men has equalled It In over 100 years of poise. makeup G fashion ... medic.*, tennis history! supervised ... plus an effective home fol- IIl And at his Tennis Campus for kids' Don Budge persons/7y low-up program. CAMP MURRIETA h suc- demonstrates the Budge Method that won the Grand Slam. cessful for Indreds.d girls each sat mer. Kelp your dwglAer become the sin YUBOED have learned the game from ' Mr. Kids* Worn 58 countries she wants to be. Write for brochure today. Tennis ". while absorbing the ideals and sperlsmanship Don enrollment is limited. I Budge is lamed tor. FREE BROCHURE( ICI WITH SO MANY CAMPS TO CHOOSE FROM, WHY NOT CHOOSE THE BEST(.. YOU CAN DO IT!... the DON CAMP MURRIETA GAIDOA BUDGE TENNIS CAMPUS at McDonogh School in DEPT. 3 5 Maryland's beautiful Green Spring Valley. 9245 Ronson Mud For information: Bonnie Crockett. Dept. IB Sen Diego, Ca. 92111 L.1 1 (714) 279-7900 275 Lincoln Ave., Brentwood, N.Y. 11717 or wwwww I. Phone Collect: (516) 231 -7550. FLUGAR Four 2 week Sessions. June 17 to Aesust 11 'Boys and Girls 101018 rr.rral.. a'.'.. seemi porn., I I

We've probably taken off more weight A FULL PROGRAM in COULIN 1 we, Now arrange -he curbed letters to than any other weight loss camps CAMP FOR GIRLS on sels fort the surprise answer, as sug- Up to 3 M. May May. bagmen mu dressage, gested by the above cartoon. mule schooled . cation Sb 0 ! OVERWEIGHT Girls & hots yrs . w rv. scuba Tema. gymnastics ope. Ful or Ica Wan. No- PRINT YOUR ANSWER IN THE CIRCLES BELOW Collapse Group 17 -21 Fun -packed camps Magnd. ent locale 1s of your ctloce- Éia PL. rebate yet Develop =spy MIIN Tmpsp.lway Eat well, property your Mole potential aYnFYtlera new trends Numerous acti/iiies- terms. riding, got, iNa ACA ary,aed amp most landwater sports Excitng evening programs Resident RN Tedie, INCLUDES 8 weeks in your loco (Answers appear on Page 20) Weitht Walkers gasses after cane. No Este Duren. Hones OMñWRCAIN NM) r.. ne yrYr s'n.Yiw Jumble Book No. 12, with the latest 110 puzzles, is available for 4 and 7 week sessions ,syartEwaa:..rue:p^aawiw.a.MwnM Weight Watchers Camps. Dep. CT, 183 Neilson Aye., N' 9881& wNA .awL $1.75 postpaid from Jumble, c/o The Chicago Tribune, Box 34, Ile.ü/Ye M. afta. M. 4.16181C 212- 889 -9500 '.: M`.: 800-223.5600 Mar. w sale (SW at!SW NerwoaL N.J. 07648. Include your name, address, and zip code and make checks payable to Newspaperbooks. 'amps in Pocono Mks, Pa: Connecticut AWNS ansar Correa SADDLE RIVER Sterling, Mass. Now Available locations GIRLS AGE 7 -18 No. Carolina, Wisconsin, California N Soaarat. Write for '9ANwW' beams. RIDE Tatra daily. Professional insrr .. tmrxs, swim-rang 8 crafts. lxensedd It ed- accreditedErnest á Ssa.dW NY lmI3 -914) 7757016. See WILDERNESS SURVIVAL & CLIMBING SCHOOL CAMP NORTHWESTERN Pennsylvania House 3$ DAY SESSIONS on survival backpacking mountaneenrrc, raft- ing. modern a prvndrve fishing, trapping. hotse packing. Smarts On LAKE GENEVA In Palatine crossnq'and riding n Wyoming Badger Wilderness area. COED -1O Seesala.Speaaksd esa aeomUrw e.sMeg. and over gemming. ape. wow a bereber Genera To SERIOUS CAMP WITH LIMITED ENROLLMENT SINCE 1958 NOMA: weer Ninb snaring, Moe. heap, introduce you to the unmistakable quality and WRITE: SKINNER BROS., 80C 9 -C rile cute diary. Conger* saos l.rleee PUIEDALE. WYO.$2941 307 -3672270 Wan dpa.ean, a lo wteeeo 'e. War Ilea distinguished styling of PENNSYLVANIA HOUSE CT, MO sal Shas, Lab Mow" WI 63147 (41Y264Nq Lrniture. we offer. for a limited time...

WHITE PINES RANCH EST OREGON. ILL P.iOIS VIKING ue ,brr .s. e t' SALT WATEN HAILING ON CAPE COO - mrs.m.aa ANN. Advanced µ. Far Boys, esmentery and Sailing. T. Warr* C.rw. 9siminsg, Canoolig, Tennis. Shop wOed 14NCN -. M- A and For al the sea Can leach us. OVOINIOIn SALMO EXPEDITIONS Lae ANC natea: Wade O. riet CO.a .aileron 95 M 15 4 and 8 Week Sessions For al the tun alieningg II. nnas MORN. 0e.. CT. NM. NI. WW1 REFERENCES Craw., a. WWIWI. lee !Soda w.e.MChYt. SUPHIVEMON Teo. War, COED 12-11 Nam 15732-123 Thompson Uncoln Scuba, snorkeling, lobs, Marina _EsIOWILOrlerbIaei2 e17-2871fe_ 1.o1 Archeology, soiling, power boot- HASTINGS YMCA CAMP a-t6 ing, mnoeing. Meet top marine WILDERNESS CAI Illtrm..ota _ _A y $22100 scientists from colleges govt., in- 1.r I927 in Superior I Fen..., Trips a Soya oSed 7.11e4. wncht Ira 5, Pod Rd- Nii 1 !11 dustry. , . .. Campers explore preen, *, TOpdr ...Ad'. sri backpack Cairn. 11 In rich cherry barn the classic .Rr.. Cav.w LtG.o Fera - gulf, twine environment. . Saar IWa' oo.. rdlr 1Nrv. N ann. .pon.. N "Independence Hall" collec- e . 673, t.A MA a. Nada sisees JisrACA mend Nurse. (wawa. BB.a, -. AN .,. ._ ,N 1 M -u 24 bon, reduced an amazing 40% Write: SEACAMP AN A.C.A. Cacto s012 not., Ridnw. Ede.. MarNwra S5436, 612/9260728. from 5369.00 Route 1Box 170 B ia Big Pine LAKESIDE FARM Sorry-No phone orders. This PIN CAMP MENTALLY RETARDED BOYS otter ends March 18th. Free 872.2331 Coed 7.15. Sta. Mot. bee pawade Aaredwd Cant' Timberline nag wawa. te .-. g e der . lre'rg a naias M delivery in Chicago and im- Ern Caw rro,, water.. atvauss. sua ants. ami. et. Sea, lut can, own, Oran on a f Wad. ono NO Naar Farar M.yçbwbvpcan mediate suburbs. 94 additional annls county ACA Ken IM T. Ed. r. SY W roraaood.. Contact T OM WARD. ós Hall" pieces . . -Independence . Ma alt Iwraw, W AIWA n sc7.Nm Pao Ate . nabs Eeyn, Era 60137. 312455-3105 CHOOSING A CAMP now on display. FOR YOUR CHILD? Wane or call for free directory describing area than 50 outstanding accredited resident camps in the midwest. ono a MITE: IWKST ASSOCIATION hheld, AWS 1945 T Bosworth Lam NOdMraH, II 60093 "The World Almanac" - T. CALL: cam 332-2497 AM for SAAPC Oeedo.y the 1979 edition with radel WYOMING WILDERNESS- rr el nearly 1,000 pages. $3.95 Crizoaic adsertase n ®npng. horseback narg. Ìrneteceuga bug. 5 day IssuearpecldnPa. s rodeos. n plus tax at Tribune Tower. AMERICAN TRADITIONAL RmNISieNGS th ge,dnoars od Namwsf Wyanrg Prroonadas chosen (wee dew by campers separate 3 .When seasons or Cgs and grits,, Ages 17. ACA 1585 N. Rand Road. Palatine. Illincis 1963 n. e d. :cn Rand Road 'Rt. 12' Nr. Durdee Road 'Fit 68', 5 r young MIAs Mr. and Mrs. Jerome C. Debsstla, Rawtids Rand. Camps, SIG S. 11th. Alen., Wad., Thurs., Frl. 10 am. to 9 p.m., Tut- a Sat 10 a.m. Laramie, Wy. 02070. (307) 742-4195. to 5:30 p.m. Sun. Noon to 5 p.m.

18 Chicago 1 nbune Magazine www.americanradiohistory.com State Street Store Hours: Monday through Saturday, 9:45 to 5:45 a1407

SUN STYLES FROM NATURALIZER

A flair for fashion, a feel for comfort. Great styles to take you MARSHALL FIELD & COMPANY Box 8500, Chicago, I111nois 60680 Name right through the warmer seasons to come ... beautifully. Each Address with natural- looking man -made bottoms for longer wear, cush- City State 71p Code CHARGE. My account number is - - D iony soles for softer stepping and perfect styling for any wardrobe. CASH (Money order or check) C.O.D. (our delivery area only) $2 fee will be collected Such versatile shades, too -white, camel -tan or bone. Fashion Naturalizer Color Size Quan. Price Classics-Fifth Floor, North Wabash; also at Water Tower Place $28 $30 and all suburban stores $28 and $30 MERCHANDISE TOTAL Add 5% Additional Charge on pwchases to be delivered in Illinois or socklinings of man-made materials add 4% Tax on purchases to be delivered in Wisconsin Add $1 shipping and handling charges for each order to be sent outside our delivery arep 1. Slip-on, sizes 7 to !ON, 51/, to ' OM, 7 to 9W, $28 T-3-4 TOTAL AMOUNT

2. Strap, sizes 7 to ION, 51/2 to 1CM, 7 to 9W, $30 To order by phone on Sunday, 12:00 to 5:00, check your directory for telephone number of suburban store nearest you March 4, 1979 www.americanradiohistory.com 19 Tribune Crossword Puzzle I 2 3 a 5 6 7 8 9 10 11 12 13 14 15

16 17 I8 19 20 21

22 23 24 25 Across 50 Chanteuse Edith 95 Hackensack's 51 Pierre's state: time 26 27 abbr. 28 29 1 "Ooh - -!" 96 Progeny 2 wds. 52 Pince -- 98 Mean 2 wds. 30 31 32 33 34 35 5 Slacken 53 Hit musical, 99 The vowels 9 Opal and onyx 1964 -71 2 wds. 1 00 Hit musical, 36 37 38 39 40 41 42 13 Tennis stroke 57 Move crabwise 1943 -48 43 44 45 46 47 16 Smells 58 Lumber factory 1 02 Hit musical, 18 Fantail or pouter 61 Become unwound 1959-63 3 wds. 48 19 50 51 20 Star in Perseus 62 Ammo 1 08 Ear -to-ear 63 21 Psyche component Twain carpeting 52 53 54 55 56 57 22 Hit musical, 64 Like an aster 1 09 Frankfurt's river 1949-54 2 wds. 65 Recompense 1 10 Hemingway 58 59 60 61 62 24 Hit play, 1961-64 66 Drew forth 1 11 Texas shrine 2 wds. 68 Stage setting 1 12 Greek vowel 63 64 65 26 Buenos - 69 Troupers 1 13 Writes 66 67 68 69 70 71 27 Halloween trickster 72 Is sottish 1 14 Henna and anil 29 & 73 Across Hit 73 See 29 Across 15 Quaint expletive 72 73 74 75 76 play, 1939-47 3 wds. 75 Approves 30 for bats 77 Wood Pelvic areas 77 78 79 80 pros 78 33 Old Son of Jacob Down 34 Put on - - 79 Tear apart BI 82 83 84 85 86 (sham) 2 wds. 80 Cookie 1 - Angeles 35 Transgress 81 on parle . . 87 88 1189 r "- 2 Botheration 36 Play units 82 Hit play, 1933-41 3 Gehrig or Costello 91 92 38 Kind of sale2 wds. 2 wds. 93 94 5 4 Paintings 39 Summon 2 wds. 86 "Can do," for one 5 Sponsorship 96 97 98 99 43 Turned ashen 87 Focuses Il 6 Pershing's 44 See 67 Down 89 Went wrong command 100 101 102 í07 104 los 1 107 47 tizzy 90 Newsman Dan - - 7 Modish; sleek (upset) 2 wds. of TV 110 11 8 Spell -bind 108 109 48 Miss Fitzgerald 91 Fleming or Keith 9 From A to Z 49 A crowd, 92 Sammy or J.C. 112 114 115 10 Relativeof etc. 1113 proverbially 93 Tito's real name 2wds. © 1979 Newspaper Enterprise Asan. Last 11 "Bei - Bist Du week's answer Schoen" ooMEI ©o©oM Moo [MIMI 12 New York's pride 37 Teachers' org. 57 Chase fly balls 80 He topes 100 Part of IOU D©OCI 13MOOO MoM 0O©M© 13 Page 38 Chemical ending 59 Rouses 82 Where to get 101 Poetic work o ©OOMnoo©MmOO©O oogn© 14 Fairytale heavy ©m© CAMEO OmMMO L1OD OM 39 Sojourn 60 van der Rohe oolong 103 One, in Metz ©0©0©D MEMO niMO©O 15 Shaver 40 & 90 Down Hit 62 Turf 83 Folded 104 Ending with OM MEMO O©oMO©oo 17 Used a razor musical, 1964 -74 64 Silent, reserved 84 Grandil- mod or nod COMM OO©©MOEImDmL7 MME 18 Component 4 wds. 66 Moral oquence 105 Droop MOM MOO OOM MEW 19 Glaces 41 - - sides 2 wds. 67 & 44 Across Hit 85 Vermilion 106 "- - Yankee D00 ©nClo©DOM 0©0O 23 items 42 play, 1943-48 4 wds. 86 Money Doodle ..." 00000m© M DOOM Dessert Roues MIME! BOOM MEMO 25 Intellect 44 City on the Oka 68 Pons or Sills 88 Miss Louise 2 wds. ODMMO mano DOMMIME© 28 Increased 45 Replenish 69 Home of the Mets 90 See 40 Down 107 Postal initials on©MOO MMO©D©O® OB.1 eightfold 46 Rivulet 70 Incline 92 Parches D©EICI Oom OmO ANIN 30 Colorado ski 49 Pete Rose's base 71 Emulates Button 93 Fourposters MC fil H©oa©OM©©M BUTTE mecca 51 Military and Henie 94 Civil disturbance EI©L90HyA©O mama 13E'N 31 Justice's prop encirclement 73 Flytraps, of a sort 96 Part of a revue Moon ROOM P A T' T O N oo©o©o ©OMOD ©Moo POE 32 Hit musical, 54 Goosefoot herb 74 Stepped 97 Gymnast Korbut OMOOn MO©O©OD©0©OMU©O 1938-41 55 "- - the Jackal" 76 Baseball or 98 Feds OD©OM M©OD ©O©MO O©0© 34 "- du lieber!" 2 wds. swimming 99 Endings with AMMO MO© MOWN ©00© 35 Auto- 56 - - barrel 2 wds. 78 Forsaken eth and meth

SaONOa -¿aieds See our spring fashion parade 01 poolg aney Rayl PInoM 11oONn next Sunday in the Magazine vo n8 Next Sunday, the Magazine will feature Spring Fashions '79 -a look at OI ova y the styles, fabrics and accessories coming this spring for men and a3AOn8 women. Enjoy an advance look at the footwear, the sportswear, the outerwear, the formalwear and the business attire. You'll find a large NOB810 enough selection in this fashion issue to outfit yourself and your entire 113SIW family for the coming season. of spring fashions next Sunday : J8M4U\/ Be sure to join us for this exciting parade in the Magazine. Z'EQ YCtC4t Txntothe (JUMBLE appears on Page 18) (hiCgo (Y1bnIlC 20 Chicago Tribune Magazine www.americanradiohistory.com JCPenney Wood' Mall. POE 95129 Schaumburg. IL. 60172 Name Address City State Zip Phone )Cash ) Charge JCPenney Charge Acct. No.

Style Color Ouan Size Price

Add 5% .les tax on shopment r lthno.s 4.4 n WsconsIn A on Inesana fox Add 1 OD la shmeeng and handasa of Ihst pa. ca shoes. taus 25c each adOhona: Dan Sony no COO onAs Reese send a /Chaney Claw AppkatIon Sub total

Postage & Handling _ Add sales tax Total enclosed

Black Wheat White Grey

shiny ' --smooth luster =2621 t> 42623 #2626

i CI Ref' wist of lemon intoxicating accents.. ing touch Versatile, too. They'll take yob.. ay and on into the night dining, di,-s. special places in style The ncl d wood look polyurethane "'lie are topped with.= 'era to o your pretty feet. - Black. wheat, white or grey in even sizes 5-10, medium. Black, wheat or white n even sizes 6-10. narrow.

TtltjCP enney

BelmontiCentral. Elgin. Ford City. Fcx Valley Center. Golf Mill. Joiset. Lakehurst. Lincoln Mall. North Riverside Park. Orland Square. Roseland. Winston Plaza. Woodfield. Yorktown 21 March 4, 1979 www.americanradiohistory.com A CANDID OVERVIEW OF THE WAY IT WAS, IS, AND MOST LIKELY WILL BE.

Chicago Tribune Magazire www.americanradiohistory.com By Gary Deeb audiences were Freed and the Hound. plined," Warner explained. "At WMAQ we feel the Besides attacking the eardrums of hundreds of station is the star. not the personalities." thousands of black and white listeners in 28 states Which is an amazing paradox. Warner is this bold, Thirty years ago this would have been a story about each night. Freed and the Hound popularized the hip flamboyant, lusty guy who couldn't be dull if his life "The Lone Ranger." "Amos 'n' Andy" "Ma Per- jargon of the day. Money was "bread "; "wheels" depended on it. An insight into his freewheeling style kins," Bing Crosby, "One Man's Family," Edward meant a car; a convertible was a "ragtop "; the is provided by Fred Winston, the madcap personality R. Murrow, and Howard Miller. telephone was a "squawkbox "; a dollar was either a who worked for Warner for a few months two years As an entertainment tool, the radio industry in 1949 "thin skin" or a "lean green'; and a good -looking ago. today's television. was very much an audio version of woman was "pretty mama." "I wanted to make a good impression with Warner The most popular stations were those affiliated with Freed drove his fans up the wall by opening his when I met him," Winston recalled. "So I walked in networks. And the best listening and the big usually microphone during particularly exciting records there wearing a three -piece, pin -striped, gray suit, a consisted of network programs heard f rom coast to keeping time with the music by slamming his fist on white shirt, burgundy tie, cuffed pants, shined shoes, coast - a collection of 15- minute or half -hour situa- a phone book. The Hound accentuated the beat a and my hair was very neat. Then I met Warner. He tion comedies, music -variety shows, adventure prog- little differently. He'd grab the audio control and was wearing jeans, a sport shirt, a giant WMAQ belt rams, soap operas. quiz shows, and newscasts. sharply increase the volume of each drumbeat. It buckle, some chains around his neck, and his hair Even the biggest local radio personalities generally was nerve -wracking to listen to, especially on a was longer than mine. He took one look at me and were fellows who doubled as hosts of daily network throbbing tune like John Lee Hooker's "Boom said, 'Hey, man - you look too straight.' '" programs heard around the country. The most suc- Boom." But other deejays copied it. It's still known Yet Warner created a suffocatingly bland WMAQ cessful in Chicago was the ubiquitous Miller, who in radio circles as the rhythm" or "rockin' "ridin' that would have been right at home with the pod would interview recording stars like Frankie Laine. the pot." people in "Invasion of the Body Snatchers." And Rosemary Clooney, and Tony Bennett between free Freed and the Hound may have been weird charac- although Warner was promoted in 1977 to run WNBC plugs for the Ambassador Hotel and some of the ters steeped in an aura of seediness; they may have Radio in New York, his ideals live on at WMAQ. The corniest commercials this side of Art nur Godfrey been located in the most unglamorous of cities; and deejays continue to talk mostly by rote, and it's hard ( "My friends, of all the products ever made any- their sponsors may have been tacky outfits like to distinguish among Lee Sherwood, Greg Austin, or where, there's none finer, none more wholesome, Mother Goldstein's Wine and Mr. Peeples' Loan even Nancy Turner. The station's only genuine per- refreshing, or delicious than Wrigley's spearmint Shop. But station managers and program directors sonality is White Sox baseballcaster Harry Caray. chewing gum "). everywhere noticed several things - both jocks got A pearl- toothed pianist called Liberace was just enormous audience ratings, generated fabulous ad- The overwhelming success of a WMAQ reveals a lot about our society. Rather than gravitate toward beginning to make a name for himself. "Mule Train" vertising revenue. and touched off the sort of word- was at the top of the record popularity charts. The of -mouth reaction that most local radio performers talent and creativity, the mass radio audience these nation was in the midst of its postwar na ), a pleasant only dream about. days seems more willing to pledge its allegiance to period in which the worries of the world seemed to Soon every city in America had one. two, or three stations that aren't much more than glorified have melted away and been replaced by the dreams stations devoting a major chunk of their airtime 24 jukeboxes. - there exceptions. Chicago's most of that lady from Dubuque on "Queen for a Day." hours a day, in some cases to the electrifying beat Obviously, are - popular radio broadcaster, Wally Phillips, is the Radio was at the peak of its economic power, a " of rock 'n' roll. Fast -talking, high -pressure jocks visceral factor deep in the bloodstream of the aver- were introducing records as if they were describing a master of on -air spontaneity. and his station, WGN, age American household. And then the 1950s hap- fire in the building next door. Goofy contests prolifer- is one of the few anywhere that doesn't lock its pened, and with them came the two commodities that ated. The deejays' on -air spiels were accompanied by personalities into a predetermined mold. forced radio to undergo a facelift. First, television buzzers, bells, air -pressure horns, and jingles that Elsewhere, Chicago Eddie Schwartz still leaps swept the nation, nearly triggering the financial ruin relentlessly pounded away with the station call right out of the radio every night on WIND. So does of radio. Then, rock 'n' roll was born, and radio met letters. morning man Winston at WFYR -FM, and (on a good its fiscal savior. The advent of rock was the financial salvation of day) so do Larry Lujack, Bob Sirott, and John As word of Uncle Miltie, "1 Love Lucy, ' and "Your radio. It proved to station owners that you didn't Landecker at WLS. Show of Shows" got around, it seemed that hardly a need a network to snare listeners and make large But, by and large, the jukebox, nonpersonality week went by without another neighborhood family dollars, and it paved the way for "specialized radio," approach keeps growing. Besides WMAQ, other robot or two succumbing to a 19 -inch Stromberg Carlson or a system by which most stations pick one form of stations in Chicago include WLOO -FM. where the a 17 -inch Sylvania (with Halo-Lite) or a 12 -inch programming - rock, country music, the soul sound, "beautiful music" never is identified or commented Sentinel manufactured right in Evanston. talk, all -news, "beautiful music," classical - and on; WEFM, a teen -rock bubble machine featuring In just a few years the folks who used to crowd grind it out all day. yammering deejays who say nothing; WKQX -FM, an around the radio to hear Kingfish advise Andy Brown Unfortunately, after taking radio through an automated rocker that often sounds freeze -dried; and Calhoun to "Simonize yo' watches" now were energetic, creative period when the on -air per- WLAK -FM and WAIT, two more "beautiful music" seeing those legendary characters, as filtered formers were true personalities, "specialized radio" purveyors; WDAI -FM, WBMX -FM, and WGCI -FM, a through that living room tube. The same was true of moved into the 1970s by spawning a batch of stations trio of disco-oriented stations; WBBM-FM, WLUP- other radio favorites - Jack Benny, Bob Hope, with all the warmth and charm of an IBM machine. FM, and WMET -FM, three more rockers with virtu- Burns & Allen, Ozzie & Harriet, and rich friendly ally no personality; and WCLR -FM, a pleasant sta- emcees as Jack Bailey, Gene Rayburn, and Bill tion that plays bright, "middle -of-the- road" music Cullen. Whatever happened to but refuses to take the gags off its announcers. Radio quickly became a federal disaster area. TV Most of the aforementioned stations share one had stolen most of its audience and all of its thunder, personality? additional "distinction ": They pay mere lip -service the network radio shows were biting the dust by the to news and public affairs. Except for WCLR, which dozen, and hundreds of local stations across the In 1973, WMAQ, Chicago's NBC-owned AM radio sports a decent commitment to news, the stations country were desperately searching for he panacea station, registered a net loss of $1.5 million. In 1976, give us "rip 'n' read" wire -service summaries and a that would cure them of those TV blues. however, the station made a net profit of $250,000. generally cavalier treatment of local news. The wonder drug was developed by a pair of The station's 1978 profit is expected to top $500,000. Even the few stations still exhibiting some person- bizarre but visionary broadcasters - Alan "Moon What caused this amazing turnaround? What trans- ality have reduced sharply the amount of time that Dog" Freed at WJW in Cleveland and George formed WMAQ from a 50,000-watt laughingstock into their jocks are allowed to eat up with chatter. At "Hound Dog" Lorenz at WKBW in Buffalo. The year the grandest success story in the NBC Radio chain? WLS, WFYR -FM, and WVON, for instance, it isn't so was 1953, and these two gravel -voiced white guys Basically, Charlie Warner told his deejays to shut up. much that the deejays lack personality; it's just that were playing mostly black music with the contagious That's right. At the start of 1975, new general man- so much of the snap-crackle-and-pop has to be jam- happiness of a kid who had just found a $20 bill. ager Warner switched WMAQ from "adult rock" to med into short bursts of 3, 5, and 10 seconds. The Hound called it "movin' 'n' gr00%in' music." country music; hired a bunch of deejays who be- This gradual dehumanization of what once was our Freed labeled it "rock 'n' roll." The unsympathetic lieved that silence is golden; organized the most most intimate entertainment medium shows no sign snobbishly referred to it as "race music," but the expensive series of contests and cash giveaways in of reversing itself. It's a situation that would shock Hound and Freed laughed right back al those who Chicago broadcast history; limited "ad libs" to time, Alan "Moon Dog" Freed and George "Hound Dog" mocked them. "I feel I'm taking part in the dawn of weather, and song titles; flooded us with 1.5 million Lorenz. a new era in our great American music," the Hound WMAQ bumper stickers; and announced every 10 told a reporter - and he was right on the money. minutes or so that "WMAQ is gonna make you rich!" While Howard Miller and other "square" disk In a matter of months, WMAQ zoomed from an The FM explosion jockeys spent the early 1950s broadcasting Pat embarrassing 17th in the Chicago radio audience Boone s sanitized versions of "Ain't Tha: a Shame" ratings to 4th. And the skyrocket was no fluke. Steve Edwards, the former host of "A.M. Chicago," and "Long Tall Sally," Freed and the Hound were WMAQ continues today as one of Chicago's most - was introducing Fred Winston at a charity luncheon. laying the originals by Fats Domino and Little listened-to stations. "When I first got to Chicago." Edwards stated, Richard on their listeners. You could hear Georgia What's frightening about the WMAQ revival is that "Fred was a morning man at WLS. About a year Gibbs sing "Tweedlee Dee" on just about any station, it was pulled off by a gross exaggeration of radio's later, he slipped a notch and was playing country but if you were tuned to Freed or the Hotrod, you got latest trend - the stifling of all personality and the music at WMAQ. Now he's working at WFYR -FM. If the real thing by LaVern Baker. And when Southern establishment of a robotized, computerized, bloodless that doesn't work out, the next step is CB." white boys like Carl Perkins and Elvis Presley began operation in which spontaneity is outlawed and the The audience got a big kick out of it, and so did creating their own hybrid of country and black deejays ooze a phony, prefabricated "warmth." The Winston. He could afford to. Two years after his music, the men who introduced it to the biggest jocks read directly off cuecards. Absolutely nothing big -time radio career seemed to be in shambles, FM is left to chance or to the imagination. radio has given him new life. renewed happiness, and Gary Deeb is The Tribune's radio -TV erkle. "Our program philosophy is very tightly disci- camhiued on pew 25 March A 1070 www.americanradiohistory.com M 9 mg. "tar ".0.8 mg. nicotine ay. per ciga eue by FTC methoi. Try th olutio Cam f Lights. \ s. .: :roblem. 7 richer :!r.,: camel blend does :. Delivers s,°tisfaction =t oh 9 ms: For taste that's beer ... low tars. tR Ca 7-, _ Satisfaction. Only 9 mg tar.

Warning: The Surgeon General Has. Determined Tha' Cigarette Smoking Is Dangerous to Your }Health.

www.americanradiohistory.com The rise of FM has driven AM radio executives to despair.

continued from pegs 23 art 11 -year run of rock 'n' roll in 1976 after losing tons WFYR, which houses the irrepressible Winston five a three -year, no-cut contract at a salary comparable of listeners to FM rockers. WAIT, which used to mornings a week, is one of the glittering jewels of to what he earned during his salac days at WLS. place among Chicago's five most popular stations, Chicago radio. It's not only the city's finest FM As morning man at WFYR, Winston still is one of forfeited most of its "beautiful music" clientele to station by far; it also could be the best and most the most popular radio personalites in town. He WLOO and WLAK. And WLS, the King Kong of responsible FMer in America. continues to assault listeners with wisecracks, in- Chicago rock radio, recently slipped to fifth place in Flying in the face of the conventional wisdom that nuendo, gross remarks, and a new form of humor the listener surveys, its lowest audience rank in says that rock -music fans aren't interested in any- called the single- entendre. He still a gues with news- nearly 20 years. thing except the latest Bee Gees album, WFYR has man Lyle Dean, belches on the air when he feels like It would be nice to be able to report that the become an outstanding information outlet. it, and regularly presents his sonic version of the Mel Nouveau Riche FMers are a group of public -spirited The pop -adult station is headed by general man- Brooks School of Scatology. outfits that are using their newfound wealth in the ager Jim Barker and programmed by Don Kelly, Winston is living proof that there is life after AM. interest of the listener. But, as pointed out earlier who hired Winston two years ago. pirated newsman "I might have considered the move. to FM to be a here, most Chicago FM stations are content to pump Lyle Dean away from WLS shortly afterward, and comedown at first," he said. "But within a few weeks out the music and leave the news- and -information recently grabbed Stu Collins from WIND. I realized that I was working for a class operation, worries to somebody else. Led by news director Dean, WFYR boasts a seven - much classier than WLS. And a few nonths later, the There are just three exceptions to this disgusting member news department, an outlay of personnel ratings shot way up, and that male the transition Chicago FM attitude: WXRT, a progressive -rock that puts most Chicago AM stations to shame. The even easier. Today I don't even think about the station that broadcasts outstanding newcasts several station also has a fulltime sports director in Red difference because I honestly don't believe there is times daily under news chief C. D. Jaco; WCLR. Mottlow, a "moonlighting" weatherman in Harry one. FM is first -rate these days." which does a reputable job during mornings and Volkman, and a 90-minute Sunday -night talk show Until 10 or 12 years ago, FM was considered a afternoons; and WFYR. continued on pegs 27 burial ground for burned -out broadcasters or a training school for radio newcomers. FM buffs generally consisted of classical -music fans anc. a few folks who enjoyed soft music with virtually ro commercials. But through the 1970s FM mushroomed into a bona fide rival of AM. Broadcasters soon discovered that even hard-rock freaks liked to heat the music on a station that provides better fidelity, less distortion, and an almost total absence of extraneous noise. Today, even while failing to penetrale the majority of car radios, FM accounts for 49 per cent of all radio listening in the United States. The onetime orphan is on almost equal footing with AM. In Chicago the rise of FM has dri +en executives at the AM giants to the depths of despair. WCFL ended

y Erica Wilson's "Say It With

Stitches gin, m/ /7, / 1/ /

21 crewel and needle- The sensational sandal silhouette point A pretty twist in front. A tal, thin heel. Beautifully yours in designs light brown snakeskin. for $2.99 it:-A't re -r4()ViU t

Get this first of coriplete with instructions and traceable designs. It costs just $2.50 plus tax at the Tribune Public Service Office, send your check ormoni yoderfor$2..99, tax and With Dept. ASK, Tribune Service ffce 435 Ñ M ch Ave., Chicago, Ill. 60611. Ttantothe '(fhLcago thtbunew

Old Orchard River Oaks Yorktown Woodfield Southlake Mall North Riverside .,...., . . r.-r n www.americanradiohistory.com NO RUM REFLECTS PUERTO RICO LIKE RONRICO.

PUFF. f

,r/OTTLED IN PUE

Puerto Rico is the Rum Island, the world's foremost jsetri "Oc, rum- producing region.And Ronrico i.s the rum - authentic Ary' 47' Puerto Rican rum since 1860. Ronrico's smooth, light taste PRCq1rEDAIOeoTTIAY y ROVRI Rl W coMPN f has been the pride of six generations of Puerto Rican rum 'A4UY,PJERTOatG IVPADJ masters. One sip will tell you why. RONRICO: AUTHENTIC RUM OF PUERTO RICO

General Winc & Spirits Co., NYC. www.americanradiohistory.com Look for less music, more news and talk on AM stations.

continued from page 25 with news- and -talk programming. or WGN, which hosted by Bruce DuMont. And what of the future? still plays some music but is thoroughly dominated Program chief Kelly, a former deejay, fervently by talk and sports. believes that WFYR's splendid audience ratings Someday soon, probably later this rear. AM radio Thus, the liteliest future for radio is an AM dial since 1977 are at least partially attributable to its will fire what might be the last shot in its light to highlighted by mostly news. sports, talk, and infor- stature as a first -rate information station. "The one keep FM from getting too big for it; brit. hes. It's mation; and an FM band specializing in music. And thing that most FM stations lack is a decert news called AM stereo, and the beleaguered bosses of as the audience for FM surpasses that of AM, look operation," he said. "At WFYR we feel we can boost many AM stations are hoping it will get "rte fidelity for more FMers to follow the lead of WFYR and our ratings with good information added to our freaks" interested in listening to musk on AN again. begin to broadcast a respectable dose of news and music, especially from 6 to 9 in the morning and Put don't bet on it. Chances are AM stereo won't be information. from 3 to 6 in the afternoon. In other words, we don't mach of a hit. Stereo or not, AM amply doesn't have In any even:, regardless of the brawl between AM give any listeners an excuse to switch back to AM. the frequency - response or bandspreae to send out a and FM, some things never will change. As Larry And our news -and-information commitment is also an ncise -free signal comparable to you ave:age FM Lujack noted: "When you buy a used car, the first investment for the future. We want the listeners to stn :ion. thing you should do is turn on the radio and check out look upon us as the class operation of FM radio in Thus, the immediate future seems to cal. for a the push -buttons. if all the buttons are punched into Chicago, in much the same way that people cInsider fur:her erosion of music on AM. Wore and more the rock stations, it means the transmission is prob- WGN to be the class operation or AM." Meters will be going the way of WIND and WBBM, ably shot."

The dark side of the medium Radio is a heck of a lot of fun - to listen to. when Witz ordered his air staff to withhold wood knows the real meaning of his own ini- Many of those who make a living at it. news of President Nixon's resignaticn an- tials." however, will tell you that driving a truck for a nouncement for T/22 hours i uktil 11:30 p.m.) The Black Giant - Chicago's oldest supermarket is just as glamorous and, in most because he didn't want to interrupt the music black -oriented radio station, WVON, has been a cases, much easier on the nerves and ego. The and give the teen-dominated audience an ex- regular target of federal agents on the radio business is so shaky and the personalities cuse to dial out. "payola" trail, although the station has es- often so interchangeable, it's said that the Witz also saw to it that nearly all of WCFL's caped formal charges so far. success of a rock -radio deejay can be meas- public- service programs were broadcast That doesn't rr.ean WVON has been clean. In ured by the size of his U Haul trailer. 1976, for instance, E. Rodney between 4 and 5 a.m.; he al :owed an Elvis Jones, then the Behind longtime the flash and g itter, the electronic Presley music special to be listed m FCC logs WVON program director, admitted wizardry, and the six- annual incomes during figare as "public affairs programming"; he speeded the federal trial of several record com- by a precious few pany executives enjoyed like Walty Phillips up many records from 45 r.p.m. :o 48 r.p.m. that he accepted cash from and Larry Lujack lurks a semisweatshop at- ;hoping to give WCFL a livelier sound than record promotion men. He contended that the mosphere in which lying, cheating, money thievery, rock rival WLSi; and he presided ob-er an wasn't "payola" but simply a series of blackmail, and various other forms of corrup- elaborate hoax in which his deejars purposely gifts from friends. Jones got off because he tion frequently A :ew thrive. examples: broadcast incorrect time -checks so that :hey testified with immunity from prosecution. The Disco 'DA! st.)ry - The Federal might manipulate listeners who might be fi:hng Moving from tae nasty to the simply ridicul- Communications Commiss on continues to sniff out Arbitren audience rating diaries. ous, WVON also is the station that continually around WDAI -FM, the ABC -owned rock station The "Burt & Ernie Show" - "Bur: & bends over backwards to please the Rev. Jesse that recently switched to an all-disco music Ernie" (as in the popular "Sesame Street" Jackson, national president of Operation format. The investigation centers on charges of characters) is the not- very- favorable nickname PUSH. Despite WVON's sharp cutback in news use, "payola," drug kick Jacks, overcommer- :hat many WMAQ employes have pinred on and community programming between 1974 cialization, and illegal fa voritism to certain ;heir general manager, Burt Sherwood, and :he and 1978, Jackson remained silent. One reason sponsors, all of which were first revealed in country -music station's program director, Bill may have been that Jackson's weekly PUSH The Tribune in July, 1977. Hennes. Since landing in Chicago two years radio broadcast is carried by WVON. WDAI already has pleaded guilty to the over - ago, the Sherwood -Hennes duo has added a new Seeking to solidify its ties with Jackson in commercialization $7,400 and was fined by the wrinkle to corporate venality. 1977, the WVON bosses mutilated a popular FCC. That scam involved ;he deliberate broad- record by Billy Paul called "Let 'Em In." In One afternoon, when Sherwood and Hennes cast of at least 300 free commercials for a the segment of the record in which a tape of didn't like the way deejay Denris Day scunded 'Super Bowl of Rock' concert at Soldier Field. Martin Luther King Jr. is interwoven, WVON nn the air, they pulled him out of the studio, The "freebies" apparently were a WDAI payoff spliced in a speech by Jackson. sired him on the spot, and told him to get lost. to the concert promote rs - Celebration - The WEFN caper - When it comes to But a few days later, in order to spare them- Flipside Productions in exchange for their petty deceit and audience manipulation, the - selves a few extra bucks in severance pay, designation of WDAI as the sole on -air sponsor 1978 Chicago champ was WEFM, the scream- 'Burt & Ernie" summoned Day back to the of the event. ing teeny -bopper station that replaced a station and ordered him to sign a resignation Still under government scrutiny are more onetime classical -music giant. form. Frightened to death of being natiorally serious accusations that \VDAI played certain Moments after dumping Bach in blackballed, Day signed the paper. favor of records only after record companies coughed rock, WEFM program director Jerry Clifton up "payola" in the form of cash, cocaine and A bitter Sherwood once barred country super- played a "bootleg tape" - an illegal recording other drugs, golf clubs, free vacations, and free star Dolly Parton from WMAQ's Merchandise of a concert by the rock group Fleetwood Mac. use of luxury cars. Mart studios and canceled her scheduled inter- Later Clifton broadcast a contest in which The alleged dirty bnsine,s took place in 1974- view with WMAQ deejay Fred Sanders. Par - many listeners were announced as $99 winners. 77 during the tenure of Bill Todd as WDAI ton's crime? She had spent some time an the But some complained that they never got their program director. And although ABC and air earlier that day with Roy Leonard of WGN. money. One 1$- year-old from Hinsdale had to WDAI deny that Todd is guilty of any wrongdo- Sherwood figured that because Paton records protest to the FCC before getting her $99. ing, informed sources say he is the focus of the for RCA, and because RCA owns NBC, and During the crucial April -May audience rating FCC probe. Both Todd and WDAI general man- because NBC owns WMAQ, Parton should be period last year, Clifton announced that WEFM ager Roger Turnbeaugh were dumped by ABC the exclusive Chicago property of WME.Q. would give away three Corvettes. But the sta- in 1977 in the wake of the corruption investiga- Meanwhile, Sherwood's occasional on -air ap- tion awarded only two, thus saving itself a cool tion. pearances at WMAQ frequently have triggered 12 grand. Not -so-super 'CFL -Between 1968 and laugh- hysteria. On a phone -in program one When the frauculent advertising, the $99 con- 1977, station manager Lew Witz transformed night, a caller asked Sherwood about the sig- test fiasco, and the bootleg tape were exposed WCFL from a bright, civic- minded, :0,000 -watt nificance of the W in radio staion call letters. in The Tribune, Clifton was removed from his rock powerhouse into a sonic slum. The litany Sherwood replied: "The W stands for 'west of job. Unfortunately, the man who put him there, of WCFL atrocities insti uted under Witz is the Mississippi.'" That prompted a WMAQ 'Lloyd Roach, still is general manager of stunning. The worst occur red on Aug. 8. 1974, staffer to comment: "I wonder if Burt Sher- WEFM. - Gary Deeb

March 4 1979 www.americanradiohistory.com The glory days of Chicago radio Once we were the home base for a myriad of radio shows alive with drama, comedy, adventure, and mystery -shows with characters like Ma Perkins, Tom Mix, Captain Midnight, Amos 'n' Andy, Vic and Sade. And then, little by little, we weren't.

By Clifford Terry days - the hall closet. Their acquaint- ances included Doc Gamble, henpecked In the 1930s and '40s, there seemingly Wallace Wimple (married to his "big, were more radio programs originating fat wife, Sweety Face "), Mayor La out of Chicago than Chiquita had Trivia, the Old Timer, "Sis" (the little bananas or Grand Central Station had girl -next -door who kept bugging Fibber private lives. and was also played by Marian Jor- "In the first place, the city was cen- dan), and two characters who spun off trally located for the time differences." into shows of their own - Throckmor- says radio-historian Chuck Schaden ton P. Gildersleeve (played by Hal (see page 32 ). "Before they came up Peary) and the black maid. Beulah with transcriptions, you could do the ( "Somebody bawl for Beulah?"), origi- show live and not have a terrible time nally played by a white man. Marlin warp on either coast. Also, most of the Hurt. major ad agencies had their main office Still another popular twosome was here. Art Van Harvey and Bernardine Flynn, "Many people got their break in playing Vic and Sade Gook, who lived Chicago broadcasting. I once inter- with their son, Rush, in "the little house viewed a woman who was a casting halfway up the next block" in Crooper, director in those days. She remembered III., where Vic worked for Consolidated she couldn't find jobs for two young Kitchenware Company. Others popping radio actors. They were really down in up on the Paul Rhymer- written "Vic the dumps and ready to call it quits. and Sade" show - which ran from 1932 Finally, a job came up - the show was to 1946 - included Ruthie Stembottom, `Li'l Abner' - and one got the title role Sade's friend who hung out at the wash - and the other was made announcer. rag sales at Yamelton's Department Their names were John Hodiak and Store: Jake Gumpox, the garbage man; Durwood Kirby." Blue Tooth Johnson; Hank Gutstop; Hodiak, of course. went on to make Smelly Clark; Charley Razorscum: such films as "Sunday Dinner for a Ishigan Fishigan of Sishigan, Michigan; Soldier," "A Bell for Adano," and "The and identical twins Robert and Slobbert Harvey Girls," while Kirby became Hink. In 1949, James Thurber noted in best -known as Garry Moore's television The New Yorker: "I have been told that sidekick. But there were other pairings Edgar Lee Masters assessed 'Vic and now more familiarly linked in memory. Sade' as the finest type of American In 1925 two other young men - humor of its era," and five years later Freeman Gosden, a former tobacco John O'Hara wrote: "Some of -those salesman from Richmond, Va., and Jim and Marian Jordan as Fibber McGee and Molly in 1935. sketches were as good as Mark Twain Charles Correll, a onetime bricklayer for small -town humor." from Peoria were appearing as a - In 1929 the 15- minute program went became a tremendous focal point. But singing team here on station WEBH, network and quickly became so popular 'Amos 'n' Andy' was no more derogat- The first commercial station in receiving free dinners as their pay. that movie theaters would schedule ory to black people than 'The Life of (The call letters stood for Edgewater Chicago had been KYW (Westing- around it and department Riley' was to the Irish or 'Life With show_ngs house), which started on Nov. 11, 1921, Beach Hotel, where the studio was lo- Luigi' to Italians or `The Goldbergs' to stores would pipe in broadcasts. It atop the Commonwealth Edison Build- cated.) Later, someone suggested they Jews. It was just comedy." moved to Hollywood in 1937, went to ing. (The first stations in the country to come up with a comic -strip -like pro- Another successful couple were the half ar hour in 1943, and in 1951 became broadcast on a regular basis had been gram, and in 1926 they moved over to Jordans Jim and his w fe, Marian a (decidedly inferior) TV show,' which - - KDKA, Pittsburgh, and WWJ, Detroit, WGN and created Sam 'n' Henry, Neg- former vaudevillians from Peoria who who, was attacked by the NAACP as tending the previous year.) The initial season of ro-dialect characters two years made their radio debut in 1954 over to "strengthen the conclusion among KYW was devoted to broadcasting the later, became (at WMAQ) Amos 'n' WIBO in Rogers Park as the singing uninformed or prejudiced people that of the Chicago Civic Op- Andy and gave the world such immortal O'Henry Twins. In later years they entire season Negroes are inferior, lazy, dumb, and era, whose general director was Mary phrases as "Hold de phone." "Holy moved on to two comedy series. "The dishonest." During its radio days, such Garden, herself a former star soprano. mack'el," and "I'se regusted." The Smith Family " and "The Smackouts," as as widely That same year two young wireless twosome - Gosden Amos, Correll objections apparently weren't which in 1935 jelled into "Fibber McGee fans, Thorne Donnelly and Elliot Jen- Andy ran the Fresh -Air Taxicab voiced. "I never read a line about any- and Molly" and, after moving to Hol- kins, founded station 9CT, which be- Company of America, Incorpulated, and one being upset by it," says Schaden. lywood in 1939, stayed on the air until came WDAP in 1922, was moved from were also members of the Mystic "When it went on TV, the NAACP was 1952.' Their address never changed - the Wrigley Building to the Drake Knights of the Sea lodge, presided over trying to flex its muscles, and the show 79 Wistful Vista and neither did the - Hotel, and was purchased by the by its "Kingfish," George Stevens (also crashing and clattering of heavenly played by Gosden). Other characters - Chicago Board of Trade for the broad- * Gosden and as actors, the Conell didn't stay on casting of grain receipts. included Lightnin', Shorty Barber, of course, but were active in producing the * Marian died in 1961, and -ter husband is In 1921 there reportedly were 1,300 Madame Queen, and long before show. Correll died in the early '60s at age living in Califemia, where he has appearec - area, and by Watergate - a lawyer named 82, and Gosden at last report was in poor on such TV programs as "Chico and the receivers in the Chicago Stonewall. t..ealtf n his home in Beverly Hills, Cal. Man" and "Flying High." the end of 1922 more than 20,000. That Chicago Tnbune Magazine 28 www.americanradiohistory.com was the year the Chicago Daily News Sade," there were other "big time" Brewster Boy," a situation comedy with "Lone Journey," "Sweet River," and the Fair Store launched WGU - shows out of Chicago. Dramatic prog- Arnold Stang, Dick York, and Dickie "Houseboat Hannah," "Arnold which became WMAQ a few months rams lie "Curtain Time," "Grand Van Paten. There was "The National Grimm's Daughter," and "Manhattan later - with studios in a corner of the Hotel," "Knickerbocker Playhouse," Farm and Home Hour," with Everett Mother." department store. In 1923 the Daily and "First Nighter" (brought to you Mitchell as emcee and Don Ameche as Then there were the heavy hitters - News bought out the Fair and moved from "The Little Theater Off Times a forest ranger, and "The National "Clara, Lu, and Em" (the story of the station to the La Salle Hotel and Square," where "Mr. First Nighter" Barn Dance," with emcee Joe Kelly three gossips); "The Guiding Light" then the newspaper's own building un- was shown to his seat by an usher just ( "The Man in Overalls ") and cast (the story of the Rev. Ruthledge, a kind - til, in 1929, it was acquired by NBC and before the curtain); "The Breakfast members like Uncle Ezra, Arkie the old clergyman who showed people how ended up in its present location, the Club," with Don McNeill; "The Quiz Arkansas Woodchopper, Lullubelle and to lead a good life); "The Right to Merchandise Mart.' Kids," with local schoolchildren; "The Scotty, Pat Buttram ( "the Sage of Win- Happiness "; "Myrt and Marge "; "The Also in 1923 the Chicago Tribune pur- University of Chicago Round Table" ston County, Alabama "), Little Georgie Road of Life' ( a doctor -nurse drama chased WDAP and changed the call (the first regular network show to win a Gobel, and Captain Stubby and the Buc- originally billed as "the story of an letters to WGN (World's Greatest News- Peabody Award); Bob Eisen interview- caneers. Irish -American mother and her troubles paper). In the next two or three years, ing riders on the Twentieth -Century But the greatest number of shows fell raising her children "); "Ma Perkins "; more acronyms followed. In addition to Limited; Tommy Bartlett (of later Wis- into two categories: daytime serials "The Romance of Helen Trent" (" . WEBH - owned by Zenith Radio Corpo- consin Dells fame) welcoming other and kids' adventure. It is generally the story of a woman who sets out to ration in cooperation with the Edgewa- travelers. agreed that the first of the serials - not prove what so many other women long ter Beach - there was WENR, owned There was "The Chicago Theatre of then called soap operas - was "Paint- to prove in their own lives . . that by the E. N. Raulins Company, and the Air," featuring a musical comedy ed Dreams," which began in 1930 on romance can live on at 35 ... and even WLS (World's Largest Store), operated or well -known opera (with Marion Clare WGN and was created by Irna Phillips, beyond "); "The Story of Mary by Sears Roebuck (and later sold to as the featured soprano, supported by who also played the role of Mother Marlin "; "Woman in White "; and Prairie Farmer magazine). By 1925 such guests as Jan Peerce, Allan Jones, Monahan. During the '30s and '40s there "Backstage Wife," which was "the there were about 40 stations in the area, Richard Tucker, and Robert Merrill), were about 30 others that originated in story of Mary Noble and what it means including WJJD, owned by the Loyal plus a talk by Col. Robert McCormick Chicago, including such now- obscure to be the wife of a famous Broadway Order of the Moose, and WBBM, which between acts. There was "That numbers as "Dan Harding's Wife,' star - dream sweetheart of a millioth had been started by two brothers, H. other women" and which was satirized Leslie and Ralph Atlass, in the base- later by Bob and Ray as "Mary Back - ment of their Sheridan Road home and stayge, Noble Wife." which specialized, to the horror of The serials were responsible for many, in jazz. launching or boosting the careers of The programs in this decade and the such announcers as Pierre Andre, next were live, of course, which kept Clayton "Bud" Collyer, and Henry Mor- everyone hopping. "You got more gan, and such performers as Mercedes keyed up than you do these days when McCambridge, Ed Begley, John they're taped," says Paul Barnes, an Hodiak, Arlene Francis, Don Ameche, actor perhaps best remembered for Van Heflin, Cliff Arquette, Bret Morri- playing Captain Midnight. "The im- son (who became Lamont Cranston, mediacy of it got the adrenaline going. The Shadow), and Willard Waterman You lived on nerves, and of course (who followed Hal Peary as The Great there were a great many ulcers in the Gildersleeve). field. There were always the standard Children's programs included those goofs -- dropped scripts, fluffed lines - based on comic strips - "The Gumps," plus the unforeseen events. Once. on "Harold Teen," "Don Winslow of the& 'The Guiding Light.' my leading lady Navy," "Joe Palooka," "Li'l Abner," was very pregnant - the engineer each and the most famous of all, "Little day had to tilt the mike closer and Orphan Annie." closer toward her - and during one There was also Tom Mix - "Amer- scene I said the line, 'Oh, darling, I love ica's favorite cowboy" - who, mounted you so,' and just then her tummy gurg- on his steed, Tony the Wonder Horse, led - all over the NBC network. Also. would fight rustlers, international spies, in those days WMAQ and WENR were and sadistic Indians and make pro- in the same studios, with interchange- nouncements like "Lawbreakers always able staffs. I remember an announcer, lose! Straight shooters always win!" He Vinnie Pelletier, saying one day at a was brought to you by Hot Ralston, station break: 'This is WMAQ, Chicago. which offered all kinds of terrific pre- No, I beg your pardon, this is miums out of Checkerboard Square. WENR, Chicago.... No. by golly, it is There was "Captain Midnight" - WMAQ.' that is, "Ca .. ap ... tainnn Mid-d .. . "Many times your fun -loving fellow night!" - and his members of the Sec- performers would try to break you up. ret Squadron - Joyce Ryan, Chuck Toward the end of World War II, How- Ramsey, Ichabod "Ichy" Mudd - whe.. ard Miller was program director at fought such villains as The Barracuda, WJJD, and he'd try to break up his own a.k.a. "The Flying Fiend of Nippon" staff - which didn't make much sense and "The Devil Prince of the Rising to me. He'd set fire to my scripts, for Freeman Gosden (right) as Amos and Chartes Correll as Andy in 1928. continued on papa 30 instance, or mold suspicious -looking shapes out of peanut butter and bring them into the studio on a piece of paper." Rita Ascot Boyd, who played Ma Per- kins' daughter Fay for 16 years, recalls the funnies (with Quin Ryan, (the Cubs, with Hal Totten at the the time in New York when her in- Chicago radio known as "Uncle Walt" and, later, mike) tended reading, "The Voice of Fire- "Uncle Quin "). stone," actually came out "The Vice of breakthroughs 1925- WGN -First broadcast of Firestone," and the time in Chicago 1924 -WGN -First broadcast the Kentucky Derby. when one segment of "Ma Perkins" had from the Indianapolis "500" an especially sad ending -a baby died Ch.cagos radio stations were Speedway. 1927 -WLS -First broadcast of - causing announcer Dick Wells to among the leaders in the country in the International Livestock Exposi- start crying as he went into the com- scoring "firsts" in the industry. 1925-WGN -First radio church tion. mercial. Among those milestones were: ( "The Little Brown Church of the

Air ") . 1930 -WGN -First soap opera 1922 -WMAQ -First to broadcast ( "Painted Dreams," created by Ir- Besides "Amos 'n' Andy," "Fibber a regular series of educational 1 925-WGN-First daily coverage na Phillips). McGee and Molly," and "Vic and programs (in cooperation with the of a major trial from the courtroom University of Chicago). These (the Scopes "monkey" trial from 1930 -WLS -First broadcast of eventually evolved irto "The Uni- Dayton, Tenn.). the Illinois State Corn- Husking The National Broadcasting Company in the versity of Chicago Round Table." '20s and '30s operated two networks - Contest. called the Blue and the Red - and was 1925 -W MAQ -First daily forced to sell one by the government during 1924- WGN-First station to read baseball games on a regular basis - C.T. the early '40s, when the Blue became the American Broadcasting Company.

March 4. 1979 www.americanradiohistory.com Captain Midnight's Memories audience? `Ma Perkins': One fan wept through Iowa Kids and the One of America's most curable television. They were daytime se- barely literate. daytime serials was "Ma Perkins" rials. When the show moved to - x, "Oxydol's Own Ma Perkins, New York in 1950, I stayed on and America's Mother of the Air' - commutec for three years. Flights which started in 1933 and ran for took 4'/2 hours in those days, and continued front page 29 27 years for 7,065 programs, with I missed cinly one program the Sun," and Ivan Shark and his creepy Vircinia Payne (who died twc years whole time. I mcst lieutenant, Fang, and his evil but ugly discovered that daughter, Fury, who always volun- ago) playing Ma the entire run. of the New York people were it teered what to do to the Captain: "Let's "For some reason, Pa F'erkins terested in the theater, so they'd cut his heart out." The title character was never mentioned;" remembers just go it and dash off 'Perkins.' wore a black uniform, with winged - Rita Ascot Boyd, who played the That was unlike Chicago, where clock insignia, helmet, and goggles, youngest Perkins daughter, Fay, everyone was very sincere and and, of course, was in command of the for 16 years. wanted tc do an honest dramaic Code -o- graph, which along with the - "I auditioned for my part in 1937, interpretat on. Secret Manual - became a highly î ta Ascot as Fay Perkins. prized premium for his listeners. along with three or four hundred "The reason they wanted me to "'We didn't feel ridiculous at all," other girls. It was not only for the I-e actress met and married Al commute to New York was that recalls Paul Barnes, who played Mid - ingenue role; they also wanted the Boyd, producer of "The National they'd written a big sequence for #'6'night in 1949, the last year of the show. person to understudy Ma, as well Barn Dance," and these days they me. Fay had fallen in love with this "The show was a charade of sorts, and as do voices of little girls and boys ire in Batavia, from which she doctor. He was marled. Ma knew it was fun. We knew the audience we and even cry Ike a baby. I paid commutes to various acting jobs. it, but Fay didn't. People world were playing to - mostly male kids, but also extending to those into their $100 a week - quite a saary in (She also writes a column for The write me letters: 'Fay, Ma has 30s. The same people who were comic - those days. Downtown News and The Lake something to tell you. We can't tell book readers - people who, shall we "in the mornings, we'd make re- Snore News.l Her radio career has you, but you pay atention to Ma.' say. were borderline literate. Our main cordings to be payed eventually in included her own children's show The ratings were very high during villain at the time was Ivan Shark, England, Australia, and Canada, on WLS (where she also read the that sequence - No. 1 in the played by a fellow of Russian descent and then we'd do two live broad- Sunday funnies on the air), as well country, even passing Arthur God- named Boris Aplon, a fine character as frey. day I in actor who was also a fop. He dressed casts a day here - for two differ- parts on such shows as "Wom- One was Stouffer's fantastically, drove enormous, beautiful ent networks. I think the NBC ver- an in White, "First Nighter,' "Cur- here, and this man came up and cars., sported a thin, sweeping mus- sion, broadcast from the Me chan- tain Time," and "The Chicago said, 'Did you really play Fay on

tact.e, and carried a cane. Before play- dise Mart, went to the West Coast, Theatre of the Air." The blood- "Ma Perk ns " ?' I told him I had. ing Captain Midnight, I played a lot of and the CBS one out of the curdling scream on "Lights Out" 'Well,' he said, 'I cried with you all villains myself on the show, including - Wrigley Building to the East. Was also Rita Ascot's. through the state of owa. I thought Orientals and Europeans. My favorite - The same show was heard twice in "We didn't call 'Perkins' and the you were going to Tarry that Dr. *was a Nazi who spoke French with a Prussian accent." Chicago each day. others soap operas," she says White.' And this was a Barnes, who is active in stage and TV During the run of ' Ma Perkins" trmly. "That business came in with businessman!" - C.T. work today, was also involved in other kids' shows and daytime serials, as well continued on pegs a?

Memories `Little Orphan Annie': She never drank Ovaltine She was - in the words of the up and take them to the Sahara or sue a career. Of course, during the theme song - "that little chatter- a South Sea island or Alaska. In Depression, having a job was very box, the one with the pretty auburn addition to Annie, I played Eandy important. And it was a job to me. I

I locks . . . bright eyes . . . cheeks T,udi of the time because was never thought of it as glamorous.

I a rosy glow . . . pint -size . . . able to whine. Someone else would "Even as a child, was aware of always on the go." crow!, somebody else would bark. the attitude of the sponsor. They For 9'/2 years - starting in 1930 Sandy was always in three parts. would rarely commend you for - the title role on "Little Orphan ' lc started on radio in 1923, on something you did we I, but if you Annie" was played by Shirley Bell, a children's talent program on did something wrong, look out. who joined the show when she was WENR, and then was on a weekly They were very remote. The ad 10. She now lives with her crane series on WGN, in which I agency handled +he show. businessman husband, Irwin Cole, played girl or boy roles. In 1930 Eventually, trey let the whole cast in Glencoe, and is the mother of they were scouting around for .4n- go, after promising they wouldn't, three and grandmother of one. rie and Joe and had gone through and moved the show b New York, Based on the Harold Gray comic about 500 kids before they cast where it fizzled out." strip, the story involved the adven- Allan Barudc. Then I walked into The sponsor, of course, was tures of Annie, whose adoptive the studio, and they said I had ;ust Ovaltine, which offered perhaps the lather was Oliver "Daddy" War - me voice they were looking tor. I most famous premium of all time bucks, who had made his money in was attending Nettlehorst School - the Shake -Up Mug. (Annie: For a real treat, World War I munitions, suffered on be North Side and later went "Leapin' Lizards! MP, Shirley Bell as Little Orphan Annie. - through part of the Depression, but cn to Lake View High. I'd get out yuh can't beat a cold Ovaltine rose again, helped by two Oriental called Simmons Corners," Mrs. early for 3 o'clock rehearsal. jive shake -up! It's good -tastin' and experts - little Asp and giant Pun- Cole -malls. "A schoolmate was cays a week. We even worked good for yuh, too!" Sandy: "Art! jab - as well as a private army of Joe Comtassle - yes, don't you summers. My first vacation wasn't Art! ") planes and tanks. love those names? - and together ail 1940. Eventually, I had to drop "No, I never drank Ovaltine," "Periodically, Daddy would put they'd have all these adventu-es. cui 31 high school and finish with a says Mrs. Cole. "I wasn't particular- Annie in the care of his very good There wasn't too much happening tutor. When I had my own children, ly fond of the malt taste, and, friends, Mr. and Mrs. Silo, who in Simmons Corners, of course. so I was a fanatic. I told them, get besides, I cidn't need it. I was a were farmers in a Midwest town Daddy would come and pick them your schooling first and then pur- very fat chili." - C. T.

on www.americanradiohistory.com Chicano Tribune Macazine 0 1979 R. J. FeynolO. Tobacco Co

CIGARETTES] . .:

Winston

F I LT E R S

Warning: The Surgeon General Has Determined That :igaretteSmoking Is Danprous :o Your Health. r:i w .eibv 19 rrg. "tar ",1.3 mg. nicotine ay. per cigarette. FTC Report MAY '7R. www.americanradiohistory.com A psychiatrist screened `Terry and the Pirates.'

continued from page 30 psychiatrist was there to protect the ... "), which ran from 1951 to '55 and as being the entire cast - six to 14 roles minds of the kids. Eventually, all the may have been the last of its kind. a show - in "Calling All Detectives," a shows had some kind of psychiatric or The end of Chicago's glory had come WGN program that featured a tele- psychological consultant." years before that, however. Just prior phone quiz. "I had a unique position on Other Chicago-based shows in this to, and just after, World War II, the 'Terry and the Pirates.' Because I've genre were "Sky King," which was shows started leaving town. "They always had a great facility for voices about a rancher -pilot who lived on the wanted the good weather in California, and dialects, I was hired by the ad Flying Crown Ranch with his niece and or the agency people here wanted to be agency to read the scripts aloud before nephew (Penny and Clipper) and old - able to go to New York a lot to see the a committee that included the president hand foreman (Jim Bell), and "Silver Broadway shows," says Chuck Scha- of the agency, a client's representative, Eagle, Mountie" ( "A cry of the wild den. "But you can't say on this particu-

and a psychiatrist. I would read all the a trail of danger . a scarlet lar date, national radio came to a stop roles - even the Dragon Lady - two rider of the Northwest Mounted, serving in Chicago. There was no real dramatic weeks in advance of the broadcast. The justice with the swiftness of an arrow. end. It just sort of petered out."

The Chuck Schaden cavalcade of nostalgia Remember listening to old -time ferent shows, which he encourages radio? I mean, physically listening listeners to tape off the air.' He - same time, same room - to the started his collection in the mid - same program, same station? '60s when a friend working for Chuck Schaden does. Armed Forces Radio in Japan be- "My radio years were from about gan sending him reels of tape 1941 to '49. I loved it. I'd rush home transcribed from the disks left from school. We'd lie on the living around from the wartime years. Super Warmx room floor. Our radio was the floor - Fired up, he began knocking on Regular $399 model Zenith with the flickering doors of radio stations and ad agen- green eye and all the call letters cies and taped the performers $LOO printed on the dial - WENR, themselves - even retrieving WAAF.... Some days you'd stay material from mothers of Quiz home from school and listen to the Kids. Today, he says he has a "mil- Buy this genuine Wishnack soap operas, and then maybe you'd lion" sources, ranging from other Super Warm,. coat now and save be sick again four months later, collectors around the country to and was great because you could $111 dollars. Forstmann wool, it Schaden: "I'm livingwith the past, not those who hear his program and pick up the story where you left off. call him about hidden treasures in interlined with ourexclusive wool in it." blanket, chami -cloth back, "Hey, remember Sunday after- the attic. (Only the other day, in double satin storm sleeves. noons? The little doily on the arm so they could not see him) but someone's home, he came across closed neckline, deep pockets, of the sofa was out of place because other figures brought to life on some vintage "Dick Tracy," "Fred and wide overlap. Nothing could your brother got a straight pin Schaden's program. Casey, Crime Waring," and "Tennessee Jed. ") feel so light and warm. Black. caught in the cuff of his lumber Photographer. Nick Carter, Master There are several shows he hasn't brown or navy sizes small thru jacket - one of those red -and- Detective. Brad Runyon, the Fat been able to locate at all: "Kalten- extra -large in shorts, regu- black- checked numbers. . . Your Man ("There he goes ... into that meyer's Kindergarten," a Chicago- lars and tails. Optional snap on father was still sleeping in the drugstore.... He's stepping on the based children's show of the '30s; mink collar $100. Come in now. . mohair chair. Your mother scales. . Weight: 237 pounds. "Quick as a Flash," a mystery-quiz Mon. thru Fri. 9 to 5:30 or send turned on the floor lamp.... Day- Fortune: Danger! "). The show of the '40s; and "Peter Quill," check, dress size, height, weight light was fading. . One of my Great Gildersleeve and the rest of a 1940 -41 detective show starring and color choice. Include tax, $2 most vivid Sunday -afternoon mem- Floyd, Chief Gates, Marvin Miller. Not that he has delivery USA, $5 Canada. Satis- the Jolly Boys: ories came when I was listening to some- faction guaranteed or prompt Judge Hooker, Peavey ( "Well, given up. "Just as you think refund. my favorite program, 'The now, I wouldn't say that "). Eddie thing is irrevocably lost," he re- Shadow,' in December of 1941, Cantor and the Mad Russian flects, "someone uncovers, say, a when it was suddenly interrupted. ( "How do you do ? "). Mrs. Nuss- whole season of 'Life With Luigi.' Well, I didn't care about a place baum answering the door in Allen's "When I started out, people called Pearl Harbor. I just wanted Alley ( "You were expecting maybe would say, 'How long is this fad Zia446 _k C.. to hear what was happening to Weinstein Churchill? "). And Harry gonna last ?' Actually, at that point, SINCE 1911 Lamont Cranston. I was 7 years McNaughton, Lulu McConnell, and I didn't know - although I never old." George Shelton ( "I used to woik in thought it was a fad. What it is, is a 319 W JACKSON 427-2443 Chuck Schaden is now 44 years that town! ") proving it pays to be nice link to the past. I really be- old, a graduate of Steinmetz High ignorant. lieve that people wouldn't be listen- and Navy Pier, husband of one and ing to my program if there wasn't father of two, director of public schaden has been on the air since a solid entertainment value. I al- 1978 -79 relations for North West Federal 1970, the last two years at WNIB, a ways hope there'll be someone af- Savings, and, most significantly, classical -music station, where his ter I'm gone doing some old radio host of a weekly four -hour Satur- is the most -listened -to program. He replays. They're too good to be lost. Chicagoland day- afternoon radio program, estimates that 40 to 50 thousand "People have accused me of "Those Were the Days" (1 p.m., persons are tuning in Saturday af- dwelling on the past. I always say: map: $1.50 WNIB -FM, 97.1), through which his ternoons, the biggest age group be- 'I'm as up- to-date as anyone else. listeners get a chance to return to ing 35 to 50. But he also gets chil- I'm living with the past, not in it.' the days when we pondered the dren, who might have gotten And there's a difference. The past Find your way fast with question: Can a girl from a mining hooked originally through the 26 is a nice place to visit, but I the Tribuns colorful town in the West find happiness as episodes of "The Cinnamon Bear" wouldn't want to live there." map of Chicago and the wife of a wealthy and titled (Gee willikers, will Paddy and -C.T. suburbs. Pick it up for Englishman? Judy and Jimmy ever get the silver Those were the days not only of star back for their Christmas s He also sells about 100 programs just $1.50 plus tax at our Lamont Cranston (the wealthy tree ?) and then moved on to the through an at-home operation, as well Public Service Office, or as publishing a 10-times -a- ear "Nos - young man about town who, years adventure serials and the mys- -3080 to order talgia Newsletter." (For information, call 222 ago in the Orient, learned the hyp- teries. by mail. write: The Hall Closet, Box 421, Morton notic power to cloud men's minds He now owns tapes of 40,000 dif- Grove, Ill. 60053).

Tunlotfle hrcaüo (Tribunc - www.americanradiohistory.com For elegant. versatile dining -our Andover collection by Broyhill Premier.

Not low - priced furniture. Good furniture at low prices.

You want furniture that functions for you. Homemakers has it- almost every conceivable kind, handsomely displayed in 250 room settings so you'll know how it will look in your home. You want it now. Since Homemakers warehouse is attached to the showroom, Furniture Warehouse /Showroom everything is immediately available, ready to go home with you. Homemakers You want to save money. At Homemakers you most certainly will because our A division of John M. Smyth warehouse is right here and fully automated. This saves us handling and many other costs and we pass the savings on to you. That s why our prices a re usually as low or lower than even sale prices elsewhere. Credit? Just ask.

Now Open Ow new Homemakers THREE LOCATIONS: at Orland Square DOWNERS GROVE: On the East -West Tollway at Highland Ave. 852-6880. Shopping Center. ORLAND PARK: Orland Square Shopping Center 349 -5800. SCHAUMBURG: Opposite Woodfield Shopping Center. 882 -6800. Hours Mon thru Fri.. 10 to 10. Sat.. 9:30 -6:30. Sun.. 10:30 -6:30. -ww 1111or.4.e 1C70 www.americanradiohistory.com ac Stations, everyone: a listeners' By Sydney Weisman month, and programmers change While regrettably there are too Putting together a guide to format, call letters, and per- many stations copying each other's Chicago radio is a bit treacherous sonalities at the drop of a trend. sounds, there are those trying to because the nature of radio is This guide has been put together reach and reflect the community change and flexibility. What works with the understanding that it is not they serve. With patience, you can this week might not work next etched in stone. find small stations that exhibit a

Am I 1 I 1 540I 600 700 800 1000 1200 1400 1600

820-WAIT/ Independent/ Sunrise - sports, the station carries play -by -play for the Midwest stations sharing time, a proce- Bold type indicates Dial Setting/ SunseV Chicago-ElmhursV Beautiful Northwestern and Notre Dame basketball, dure common in the early years of radio. Call Letters/ Ownership, Hours on Music Black Hawks games, and other major sport- Location/ Format. !Sir/ A weak -kneed attempt at all-talk failed mis- ing events. 1240 -WEDC/ Independent/ Varied/ MOR- Middle -of-the -road music. erably last year, and now WAIT is back Chicago/ Foreign Language doing what it always liked to do, Beautiful 1110 -WMBI /Moody Bible A wide selection of foreign- language pro- 560 -WIND/ Westinghouse /24 Music. Soon to merge with W -100 (see FM Institute/ Sunrise -Sunset/ gramming is offered from WEDC, including hours/ Chicago/ News -Talk listing), pending FCC approval, WAIT's play - Chicago/ Religious Spanish, Polish, Italian, Ukranian, Greek, The news -talk format is only months old, and fist includes contemporary sounds as well as Owned and operated by the Moody Bible and Russian. Most popular is part-owner kinks still are being worked out. So far, the soft strings from Mantovani to the Boston Institute, the emphasis is on religious pro- Ald. Roman Pucinski's 82-year -old mother, news segments are so-so competition for Pops. News is strictly rip-and -read at the top gramming. WMBI is the best in religion Lydia Pucinska, and her "Polish Sunshine WBBM (see below). Coanchors and more of the hour. Stock market reports are at the locally: Many of the programs are simulcast Hour," 8:30-9:30 a.m. M-Sat., 8:30 -9:15 a.m. tape would help. Talk -show segments are bottom. on sister station, WMBI -FM. There are Bible Sun. handled ably by Chicago broadcast veterans readings, interpretations, a "Dial the Pastor" such as Dave Baum, Lee Rodgers, Clark 850 -WIVS/ IndependenV Sunrise - advice program, some music, and regular 1240-WCRW/ IndependenV Varied/ Eddie Weber, and delightful "Fast" SunseV Crystal Lake / MOR -Easy local newscasts throughout the schedule. Chicago/ Spanish Language Schwartz. If you like "talk" radio, is the this Listening -Talk Also, there are several Spanish -language Aimed at a Spanish -speaking audience; station to dial. Popular Chicago voice Mal Bellairs left the programs, 11 a.m.-2 p.m. Saturday. some Greek music and entertainment also is big city for the "boonies" in order to own and included in the daily schedule. 670 NBC/ 24 -WMA0/ hours/ operate his own station, and he's done darn 1160-WJJD/ Plough Chicago/ Country- Contemporary well. You can still hear that wonderful Bel - Broadcasting/ Sunrise -Sunset, 1270-WWCA/ IndependenV 24 Country sound reportedly has helped this lairs voice and enthusiasm, 10 a.m. -noon Based on Mountain Time/Chicago- hours / Gary, Ind./ Community station's ratings, with heavy promo- along M -F. Other features include cooking, talk, Des Plaines/ Country Information -Adult Contemporary tions. But it's a citified country The sound. sports, and a gardening show, as well as The best country in Chicago, featuring some Heavy on news and information, WWCA bills station's hodge-podge approach, which in- music. A delightful- sounding station, serving of the best country artists around. WJJD was itself as the only network (ABC Information) cludes throwing in contemporary music or its community well. the first to program country music for wide affiliate in northwest Indiana. Politically on seer Irene Hughes for just good measure, audience appeal. The station simulcasts the the conservative side, it carries the Paul sounds more desperate than entertaining. 890-WLS/ ABC/ 24 hours/ Chicago/ popular "Austin City Limits," the PBS coun- Harvey and Ronald Reagan syndicated pro- Some of the city's best news folks work at Top 40 try show, when it airs on Channel 11. grams. It features a lot of local high -school "O ", but you'd never know it. Thank good- The granddaddy of AM rock, with one of the Sundays, you can hear new country tunes sports and Indiana University sports. Jazz ness Harry Caray is still the voice of the finest disk jockeys in the country, John along with the top 10 country hits, noon -1 buffs can hear "The Jazz Showcase," White Sox during baseball season. (For true "Records" Landecker, in the 6-10 p.m. slot. p.m. Not much news and information, except midnight -5 a.m. Tues. -Sun. country listening, listing ). see WJJD Mornings are handled by Superjock Larry for ABC Information, Paul Harvey, and local Lujack, who wrote the book on irreverence. headlines. Some sports, mostly on 1280 -W MRO/ Independent/ 24 720-WGN/ WGN Continental Current teen-age favorite is Bob Sirott, after- weekends. hours/ Aurora/ Talk Broadcasting/ 24 hours/ noons. If you're up through the night, tune in The Talk of the Valley" has a lot of phone- Chicago/ Varied one of the best women deejays, Yvonne 1220-WK RS/ Independent/ Sunrise - in and talk programs aimed at the Fox Valley Probably the most successful independent Daniels. That the news gets aired at all is a Sunset/ Waukegan/ News - and far western Chicago suburbs. One of radio station in the country and the only one credit to a classy news department. There Information -Talk the few afternoon sports -talk shows in the to so successfully combine music, talk, are lots of jingles and giveaways, the play- This is the only information -talk radio station area is heard daily, 4-7 p.m., with Bob sports, and personalities like Wally Phillips. lists are limited, and the programming is serving Lake and McHenry counties in Il- Parker. Also, Ms. Johnnie Putnam has a talk While most stations are grabbing for the mostly aimed at the very young. linois and southeastern Wisconsin. Its pro- show on a variety of topics, noon -4 p.m. 12 -34 age bracket, WGN's golden touch gramming is geared to that area, including daily. When WMRO plays music, it's MOR may be that it has stayed and matured with 950-WJPC/ Johnson Publishing local high -school play-by -play sports when- and heard mostly in the mornings. its audience. The able news staff could use Co. /6 Chicago/ Black a.m.-Sunset/ ever a championship is at stake. A six - some independence from the TV news staff, Contemporary person news staff handles news and infor- 1300- WTAO / IndependenV 5 a.m.-2 which is forced to do double duty for radio "95 -J" is a smooth -sounding station, with mation. John Lauer is the major talk -show a.m./ La Grange/ Varied and sounds it. The only station still serving emphasis on black rhythm and blues. Pro- host, featured daily, 10 a.m. -noon. Talk, high -school sports, religion, political the farm community, with noon market re- gram director Tom Joyner also holds down commentary, foreign language, and ethnic ports by Orion Samuelson. the 6 -10 a.m. morning -drive slot. Silky - programs air throughout the day. The sound 1230-WJOB/ IndependenV 24 hours/ voiced LaDonna Tittle is just fine from 10 is a little weak, with announcers sounding Hammond, Ind. / News-Talk- MOR 780-WBBM/ CBS/ 24 a.m.-3 p.m. Also featured are Chicago jour- like they're talking through cardboard tubes. News and talk are the main features here, hours/ Chicago/ All News nalists Vernon Jarrett, Sunday mornings at But the station has a fairly sophisticated along with local high -school sports coverage. "Newsradio 78" was the first major success- 9, and Lou Palmer, whose commentaries air approach, and it does a solid job covering It is the Indiana station giving the most MI all -news station in town. A little on the daily at 3:50 p.m. A very slick and easy -to- the west suburban area. Little, if any, music. coverage to high -school sports and also stodgy side now, the staff includes some fine listen-to station. handles Purdue University sports. reporters like Diane Abt, John Cody, Alan 1330-W EAW/ Independent/ Sunrise - Crane, Bob Crawford, and anchors Sherman 1000- WCFL/Chicago Federation of Sunset/ Evanston/ Inspirational Kaplan and John Huffman. Bob and Betty Labor/24 hours /Chicago /Pop Adult 1240-WSBC/ IndependenV Varied/ Sometimes when a station can't think of Sanders (10 a.m.-2 p.m.) are inexplicably Sadly, folks mostly talk about what WCFL Chicago/ Foreign Language anything else to do, it does "religion." popular and hopelessly inept at news. Frank used to be. In the '605, kids listened either WSBC has a unique programming problem "Radio 1330, the Better Life" sounds as Beaman's new investigative unit sounds like to WLS or WCFL. WCFL lost the battle and because it shares time with WEDC and though it's still waiting to have a better idea. a second thought without commitment. Too foundered long and miserably. Pending FCC WCRW ( see next listings ). When one For fans of the Anita Kerr singers doing often predictable, WBBM rarely breaks for- approval, it soon will be bought by Mutual stations goes off the air, another goes on. gospel music, this is the station. mat except when it must carry the very Broadcasting Network. Meanwhile, able folks Their formats are primarily foreign language, "CBS Radio Mystery Theater," including morning man and one has the sense of listening to the popular still work at WCFL, continued on page 37 10:30-11:30 p.m. M-F. Ron Britain, 6-10 a.m. M -F. Heavily into same station. These are perhaps the last of ti. Chicago Tribune Magazine 34 www.americanradiohistory.com guide to the AM and FM bands remarkable professionalism and of- the TV. If your favorite station is not heard in Chicago is in this guide. fer a change from the homogenized included here, it could be that its Happy listening. sound of the so- called giants. signal strength precluded its listing. Sydney Weisman has worked in Mostly, we have found that radio Stations listed are ones heard over Chicago radio for more than 10 years as a reporter and producer and recently is alive, healthy, and the best alter- a fairly large geographical area, joined the staff of the new Shadow native to boring evenings in front of and consequently not every station Traffic Network.

FM 88 90 92 94 96 98 100 102 104 106 108 I I I t 1 1 1 1 1 i i i I i t i l i t i I i t i l t t t l i t i l i l l l l t l l i t l 1 1 1 t 1 1

such as the Village Fair, and play -by -play of have more adult- listening programming with knew it had earned. The only thing lacking in Bold type indicates Dial Setting/ high -school sports and sometimes North- increased news and information. its comprehensive schedule is locally pro- Call Letters /Ownership /Hours on western University football. duced news. Chicago author Studs Terkel Air/ Mono Format. Location/ or Stereo/ 95.9 -WKKD/ Independent/ 5 a.m.-1 holds forth at 10 a.m. M -F; "The Midnight- - MOR- Middle-of- the -road music. 93.1 -WXRT/ IndependenV 24 a.m. /Aurora /Stereo /Beautiful Music Special," late Saturday night, has grown a AOR- Album- oriented rock. hours! Chicago! Dolby Through most of the day, disk jockeys briefly little affected and ponderous, but what can Stereo/ Progressive Rock interrupt 15- minute music segments, though you expect from a tradition? And it's always 88.7 -WCYC /Chicago Boys Club /72 "Chicago's Fine Rock Station" is an oasis Frank Dawson does a fairly comprehensive worth listening to. Also, live Lyric Opera hours a week/ Chicago/ Mono/ Public for the sophisticated rock listener whose morning program, 5 -11 M -Sat., with Bill performances in season; "Chicago Radio Affairs taste runs from Chuck Berry t0 Mick Jagger Baker on sports. Theatre," featuring local and nationally Supported mostly by donations, this small to Jimmy Buffet to Beethoven. WXRT mixes known actors in original dramas; some spe- station began as a training ground for kids them up and serves the blend with wit, 96.3 -WBBM/ CBS/ 24 cial BBC programs. interested in broadcasting careers. It still warmth, care, and great appreciation. Morn- hours/ Chicago/ Stereo! Adult offers a training program. Programs are in ings are handled smoothly by Scott McCon- Contemporary 99.5 -WEFM/ Independent/ 24 hours/ Spanish and English and deal mostly wth nell with the aid of solid newsman C.D. Not quite Beautiful Music, not quite AOR, not Chicago/ Stereo/ Rock public affairs. Jaco Terri Hemmert's "Jazz Transfusion" at quite mellow, not quite distinctive. WBBM The almost -year -old format change from 5 p.m. Sunday, Lloyd Sachs' trenchant has always had the potential without the classical to rock has met with some populari- 88.7- WGVE/Gary Board of movie reviews, and Bruce Wolfs "Athlete's ownership commitment. With an all -news ty, especially among young teens. The pro- Education/10 hours daily /Gary, Feats" are among the excellent programs sister station (WBBM -AM). WBBM -FM appal- gramming features some of their all -time Ind./ Mono/ Educational- Varied and features. Also, Channel 11's "Sound - lingly relies on community announcements favorites like the Bee Gees and Peter Not on a par with the other major noncom- stage" is simulcast on WXRT. and taped information fillers for its news Frampton, a lot of hype and giveaways, arty+ mercial station in the market, Chicago's requirement. (For a more solid adult contem- heavy rock patter from disk jockeys who WBEZ, this station features programs mostly 93.5-WAJP/ IndependenV 7 a.m.-11 porary sound, see WFYR -FM.) sound as if they'd be at home in any town. for Gary schools. Home listening includes p.m./ Joliet/ Stereo/ Beautiful Music oldies such as "Suspense Theater," 8 a.m. Mostly music with very little talk between 96.9-WKZN/ Independent/ 6 a.m: 100.3-W L00/ Century Friday, and some music. Uve coverage of records. When someone is allowed to talk midnight/ Zion/ Stereo/ Easy Broadcasting/ 24 hours/ Gary School Board trustee meetings, second between selections, there's a minimum of Listening Chicago/ Stereo/ Beautiful Music and fourth Tuesday of each month. news but plenty of community announce- Simulcast programs from sister station Syrupy- sounding announcers ooze phrases ments. WKZN -AM from sign -on to 12:30 p.m. Auto- like "Have a beautiful afternoon with Beau- 90.1 -WMBI/Moody Bible mated Easy Listening from 12:30 p.m.- tiful W- 100." A break in the format occurs Institute/ Sunrise - 93.9 -WLAK/ Independent/ 24 midnight. Only local high -school sports with daily business reports from Crain Com- SunseV Chicago/ Stereo/ Religion hours! Chicago/ Stereo/ Beautiful preempts automation. munications Joe Cappo. Also, you can hear See WMBI -AM. Music Tribune sports writer Dave Condon "FM -94" is very popular in dentists' offices 97-WLLI/ Independent/ 24 hours! 101.1- WKQX/ NBC/ 24 hours/ 91.5- WBEZ/Chicago Board of or wherever there might be stress. Along Joliet/ Stereo / Contemporary Chicago /Stereo/Pop Education/ 24 hours / Chicago! Some with W-100 and WCLR, this is one of the Big A total waste of time and review, completely Adult After failing with NBC's News and Informa- Stereo/ Varied Daddies in FM Beautiful Music. Weekends, automated. tion Service and call letters WNIS, the sta,,, Skip the daily instructional programs, 10 you can hear some talk, including Chicago lion changed to rock and WKOX and was a.m.-2 p.m.. and don't let the ownership Tribune marketing columnist George 97.1 -W NIB/ Northern Illinois - fairly successful at first. But new manage- throw you. WBEZ is the local outlet for the Lazarus, 8:30 a.m. Sunday. Broadcasting/ 24 hours/ ment is now trying to improve the station by prestigious "All Things Considered," the na- Chicago/ Stereo/ Classical-Jazz switching from rock to pop -adult and adding tional newscast from National Public Radio, 94.3 -WJKL/ Independent/ 24 If you tire of WFMT or WBEZ, this is a good Joel Sebastian as morning man. Washington, D.C. Literate, informative, witty, hours/ Elgin/ Stereo! AOR-Progressive station to try. The schedule changes it is to radio journalism what The New "The Fox," geared to northwest suburban monthly, but you can count on a variety of 101.9 Bonneville Yorker is to magazines. "ATC" airs live, young adults, adds new music to its playlist classical and jazz programs as well as -WCLR/ International Corp., Utah/24 hours/ 5-6:30 p.m. M-F; 6-7 p.m. Sat; and 5-6 p.m. every week. Among the popular disk jockeys various interview and entertainment specials. Skokie/ Stereo/ Adult Sun. Dick Noble's classical -music programs are Tom Marker, 3 -7 p.m., and Chris Heim, Most fun is Chuck Schaden's affectionate Pop If you want easy -listening music, WCLR has air from 6-7 a.m. and 8:45 -10 a.m. M -F. 7 p.m.- midnight, who play as few repeats as programming of old-time radio shows, 1 -4 Also, the schedule includes some fine jazz possible. p.m. Saturdays. (See WXFM -FM for more personality, brightness, and information Announcers as programming. another oldies radio show, "Radio Days than the others. sound though they're at least in the same studio 94.7-WDAI/ ABC! 24 hours! Gone By. ") where the music is played. Mornings, news- 92.3 IndependenV 24 Chicago! Stereo! Disco -WYCA/ woman Jan Coleman's velvety delivery and hours/Hammond, Ind./Stereo /Adult Until very recently, this station was part of 97.9 -WLUP! Independent/ 24 decent news coverage set "W- Clear" apart -Religion the rock scene on FM. Without warning, hours/ Chicago/ Stereo/ Rock -AOR Contemporary Christian from its competitors. If you want to hear the Boone family, B.J. Steve Dahl, the morning man, was dropped "The Loop 98" is part of the FM rock glut, Thomas, or the Imperials sing religious and the format changed to disco. Just what vying for the bubble-gum -to-34 age bracket. 102.3 -WTAS/ Independent/ 6 a.m: we needed. Insufficient time for evaluation. Light on information, heavy on the pounding songs, here's your station. Mornings, it car- midnight/ Crete/ Stereo/ MOR ries pretaped programs; afternoons live disk music. you might like it for dancing. Station plays a lot of standards, shares jockeys introduce musical selections that do 95.5-WMET/ Metromedia/ 24 newscasts simulcast with sister station the station's "ministering." 98.7-WFMT/ Chicago Educational hours/ Chicago/ Stereo/Top 40 WCGO -AM, and features local high -school Television Association/ 24 hours/ Another of the new rock stations taking over play -by -play sports coverage with Tom Bortz Chicago/ Stereo, Some Four 92.7 -W W MM/ Independent/ 24 on the FM dial, this used to be station and Bob Black. hours/ Arlington Heights/ Stereo! WDHF. Competing for the 12-to-34-year-old Channel/ Classical Music, the Arts Adult Contemporary audience, WMET has been akin to WDAI, This award -winning, nationally recognized, Along with music, the station offers a lot of WEFM, WKOX. Heavy on music, traditionally outstanding station took a long time gaining community news, coverage of special events low in news and information, they plan to the recognition its legion of followers always March 4, 1979 www.americanradiohistory.com 'Earning: The Surgeon General Has Determined That Cigarette Smokini s Cangeroi toYou-Health.

11 mg "tar' 01 Big nicotine av per cigarette, by FTC method. Chicago Tribune Magazine www.americanradiohistory.com Geneva. Lots of high- school sports and local 105.1-WOJO/ Independent/ community affairs. 24 hours/ Evanston/ Mono/ All Spanish Programming 24 88 AM 540 1490 -WOPA/ Independent/ hours/ FM WOJO features "Radio Ambiente," a series Oak Park/ Foreign Language Iiisisoells of music, news, and talk shows for a Mostly Spanish -language programs. Also, Spanish -speaking audience. Also, all White once in a while there's a religious show. Sox home games are broadcast in Spanish. continued from papa 34 continued from papa 35 Public affairs and news are aimed at the 1340 -WJOL/ Independent/ 24 hours/ Oak Park and west suburban area. 102.3 -WEFA/ Independent/ 105.5-WXRD/ IndependenV 6 a.m.-2 Joliet/ MOR -Some Phone -In 5:30 a.m.-midnight/ Waukegan/ a.m. / Crystal Lake / Stereo/ AOR 1500-WKZN/ Independent/ Sunrise - and Talk Stereo /Adult Contemporary-MOR Run by Rick Bellairs, who has programmed SunseV Zion/ MOR -Some Talk Music is interspersed with talk throughout A soft- sounding station featuring a lot of the station for a young, rock-oriented audi- Some of the station's features include: a the day. The main talk show is Frank music with only four breaks an hour. It does ence. There's a steady stream of popular half-hour of news at noon M -F; Katie Paul's O'Leary's program. 10 -11 a.m. M -F. Paulann cover local high -school sports play -by -play, music all day. Also, WXRD features newer "The Mike Is Yours," simulcast on WZBN- Phalen, 1 -3 p.m. M -F, talks with the audi- and locally produces its news. artists and rock news syndication services. ence between records. Heavy coverage cf FM, 8:30 -9:30 a.m. M-F; and Leo Kalisz's "Polka Show," 10 a.m. -1 p.m. Saturday. local high -school and college sports. An 105.9 -WXFM/ Independent/ ABC Information affiliate, with Paul Harvey's There is also extensive coverage of local 103 -WBMX/ Independent/ 24 24 hours/ Elmwood Park - commentaries. high -school sports. hours/Oak Park/Stereo/Black Disco In heavy competition with WGCI, WBMX Chicago/ Stereo/ Varied 1510 Independent/ Sunrise- changes formats with popular trends. A lot of There is no other station quite like this. ft is 1370 -WLTH /Independent/ 6 a.m: -WJRC/ Sunset/ Joliet/ Adult Contemporary music, both short singles and album cuts. set up as sort of a brokerage station, and Sunset/ Gary, Ind. / Contemporary- is white some of the air people are on only if they Top 40-Soul As with most small stations, WJRC works The emphasis on black artists, but hard to please its local audience by doing a artists are played if they appeal to black can find sponsors. There is Jack Gripe's Primarily aimed at a black audience, WLTH 7 -9:30 M -F. He lot of talk and audience participation along audiences. Sundays, public affairs programs "Radio Days Gone By," a.m. mixes sounds during its broadcast day, with its music. And there's a full hour of local are "West Suburban Forum," 9 -10:30 a.m., carries a wide variety of old -time radio going from a Streisand hit to a soul stand- shows and is a genial host. Etta and Larry news at noon, plus plenty of local events and "Black Viewpoint," 10:30 -noon both ard. Station personnel claim this blending - interview and community affairs coverage. phone -in shows hosted by Renee Pruitt. Stevens celebrities and authors, and attempt to reach a white audience make 9:30 -10 a.m. M -F. You can hear pretty good them unique to this market. That may be, 1530-WKDC/ Independent/ Sunrise- jazz the rest of the day with deejays such as the sounds like many other 103.3 Independent/ but station Sunset/ ElmhursV Easy Listening- -WVVX/ Chicago musician Don Lucid. Each evening heavy, pounding rockers. It has locally pro- 24 hours/ Highland Park - MOR-Some Religion at 6, the station plays a complete Broadway duced news and headlines, public affairs, Deerfield/ Mono/ Mostly Oldies This is the only commercial radio station for musical-comedy album. Very little news or and some talk on weekends. The station is very proud of its oldies record all of Du Page County, and it offers a information. collection, which includes early Elvis, Buddy somewhat varied format. Religious shows 1390 -W VON/ Independent/ 24 Holly, obscure '50s tunes, and the Beatles. are "The Jimmy Swagged Religious Pro- 106.3 -WLNR/ Independent/ hours/ Chicago/ Disco-R &B There is also some religious and foreign - gram," 9:30 -9:45 a.m. M -F, and "The Ken- 24 hours/ Lansing, IIIJ Stereo/ One of the oldest black -sounding stations in language programming throughout the day. neth Copeland Ministries," 9:45-10 a.m. M -F. Varied-Talk-Religion the market, WVON is slick -and good at what Also very popular is Dave Chase's sports - The station starts its day with a talk phone -in it does. Sometimes it's kind of an easy - and -talk show, 7:30 -8:30 a.m. M -F. The rest 103.5- WFYR/RKO /24 hours/ program, 6:30 a.m. -1 p.m. After that, it's listening R &B. Too bad it's featuring disco of the day is mostly music, with ABC Infor- Chicago/ Stereo / Adult Easy Listening music until 6 p m Local these days. If you want jazz, tune in Cleo mation news on the hour. Contemporary sports -talk airs from 6 -7 p.m., then it's back Cook's "Jazz Flight," midnight -4 a.m. Since RKO dumped automation two years to Easy listening until 10 p.m. From 10 -6:30 Sunday. The major disappointment for a 1570 -W BEE/ Independent/ Sunrise- ago, WFYR has concentrated on building its a.m., it's religion and gospel music. WLNR station as mature as WVON is its lack of - Sunset/ Chicago-Harvey /Jazz morning drive and is succeeding with the hot also pays close attention to high -school news commitment. This is the only all -jazz station in the combo of Fred Winston and Lyle Dean. sports in the southern Chicago suburbs, the Chicago market and has been for years. Deejay Winston, whom some may consider Calumet area, and northwest Indiana. 1410-WRMN/ Independent/ 6 a.m: Marty Faye still does his morning jazz show. charmingly gross, is aided but in no way Sunset/ Elgin/ News -Music 7 -11 a.m. M -F. New last season was Bob abetted by veteran newsman Dean. Dean 107 -WYEN/ Independent/ 24 hours/ This station, pending FCC approval, may Foskett's "Jazz on Campus," which can be doubles as news director and has built a Des Plaines/ Stereo/ Request Radio soon go to 24 hours. WRMN has a most heard again this winter. Foskett tapes jazz - solid news department that puts other FMers This request -radio station's playlist is fairly impressive morning team made up of Bil group performances at Chicago high schools and some AMers to shame. For news, contemporary, with a scant amount of MOR Prenevòst, Ken Kozek, and Char Daley. and colleges and broadcasts the tapes. He weather, sports, and traffic, WFYR is the thrown in. It's a slick- sounding station with Considering it carries no network feeds and has added "Jazz Class" - seven-minute station. most commercials and news geared to the relies on a two-person news department, it is segments on artists and musical structures suburban market. Some special features in- incredible that there is enough material to fil - to the taped sessions, 3:40 p.m. T-Th. 103.9 -WVFV/ IndependenV 5 a.m: clude race results daily at 6:35 p.m. Heavy a 6-9 a.m. news block. Kozek -Daley, as midnight/ Dundee/ Stereo/ MOR -AC on traffic reports, with a full news staff I 580-WFVR/ Independent/ Sun rise- news coanchors, are highly professional. Music is the emphasis at this community - paying close attention to news in the north, SunseV Aurora / Adult Contemporary- Other good features on the station make it a oriented station serving the northwest sub- northwest, and west suburbs. The request -- MOR standout in the suburban market. urban community. Special features include line, by the way, is 591 -1166. Program hosts hold down very long air shifts the "Job Service Report," 12:30 p.m. M -F, on this community-oriented station. Harry 1430 for 10 minutes, and community affairs on 107.1 -WLCL/ IndependenV5 a.m: -WOVO/ Independent/ Sunrise - Blair is on mornings, 7 -noon. Then Joe Park weekends. midnight M -Sat.; 8 a.m.-10 p.m. SunseV Highland -Deerfield/ Locke takes over and plays music until 4:30 Multicultural Sunday/ Lowell, IndJ Stereo/ MOR p.m., except for the 2 -3 p.m. hour, when he Besides carrying a number of foreign- Very community oriented, this is one of the hosts "Listen to Your Community," a phone- 104 -WFLM/ Independent/ 24 hours/ language programs, WOVO is the only sta- few stations in the area to still feature a in talk show. Crown Point, Ind./ trading post show, "The Attic," 10-11 am. tion in the area to feature a program on the Stereo / Contemporary American Indian. "Nish Naubah" runs 8:30-9 M -F. William Dunn, owner and manager, has 1590 -WLTD/ Independent/ Sunrise - The format is contemporary, but there is a.m. Saturday and 4-4:30 p.m. a golden oldies show, 5 -7 a.m. M -F. Also, Sunday. Sunset/ Evanston/ Beautiful Music - emphasis on local high -school sports and play-by -play coverage of local high -school MOR phone -in talk shows as well. Morning man 1450 FMT/ sports. -W Of all the background -music stations, this Joel Woods talks with listeners and plays See WFMT -FM. one sounds most like what you hear in music; Jim Barber hosts a sports -talk show 107.5 Independent/ elevators. Mostly it's very little talk with a daily, 6 -7 p.m.; rock is played from 10 -WGCl/ 1470 -WMPP/Independent6 24 hours/ Chicago/ Stereo/ a.m: steady stream of instrumental favorites such p.m.-5:30 a.m. Also, play -by -play coverage Sunset/ East Chicago Heights / R &B R as "Oh Mein Papa" or anonymous vocal of northwest Indiana high -school sports. Black Disco, &B More blues and standards than other black groups doing equally anonymous renditions "Studio 107" is fairly slick sounding. It takes It is National Black stations. also part of the of standards. Public affairs are at a some requests, plays long cuts, and has news which Plough Network service, airs on the minimum, except for Mutual Radio Network 104.3 -WJEZ/ little talk. There's a heavy, steady flow of hour. Local news is on the half -hour. News. Broadcasting/ 24 hours/ pulsating music. Minimum news and infor- Chicago/ Stereo / Country- mation. 1480 -WGSB/ Independent/ 1600- WCGO!Independent6 a.m: Contemporary 24 hours/ St. Charles/ Contemporary Sunset/ Chicago Heights/ MOR "Z -104" is the only country sound on FM, 107.9 -WAUR/ Independent/ Besides playing music, the station also runs Dedicated to news, WCGO employs four and it's mostly pleasant. Not quite the pure, 24 hours/ Aurora/ Stereo/ Adult a number of public affairs and talk shows. full -time and four part-time news staffers to country of its sister station WJJD -AM. New Contemporary Mornings you can hear Brian Henry's Fill expanded news blocks in the morning, at albums are featured hourly. Soft rock filters This is as far to the right as you can go on "Breakfast With Your Neighbors," 8:35 -9 noon, and in the evening. Mornings, listen to in and out. The "Ralph Emery" syndicated the FM dial. Music is the main ingredient, a.m. There is a lot of local news for the Tom Brocious and his phone-in talk show country-music and talk show from Nashville mostly from the '60s and 70s. Station car- to -city area of Batavia, St. Charles, and 8.8:45. Another segment airs 9 -9:55 a.m. airs Sundays at midnight. ries local and UPI news. March 4, 1979 37 www.americanradiohistory.com Special! Brussels and Mint Milano Cookies Cookies so rich with chocolate they 're dessert all by themselves.

How satisfying can cookies be? ST}'E CC LIMN Utterly... when they're Brussels or 170 Mint Milano. Botl- are chocolatey- PEPPERIz FARIJ! rich. Both are dessert all by "eve 17e on Pepperidge Farm themselves! Brussels and Mint Milano cookies. (01SUA1 F.. MfI Olt COUPON PER PURCHASE. 0001 ONLY ON PRONUCI Brussels. A crisp, almond -laced PICICAID I ONSUMCR PAYS ANY SALES TAX. cookie filled with rich, dark ERICEF Finen, for :onsumer accodrng to terms sla ed. ANY OTHERUSE EONSTITtEC FRAUD 'or rnmbursenent of lace salt e plus 5e handing.

chocolate. na I to: RIPON AECEMPn0N PR091AM. BOX 1000, ELM CITY, NC 2. $22. Fai ere b I recce maces on revues proving purchase of sulkier stock Mint Milano. Imagine a fine b (Ever mrpons Ha. cold all coupons submitted. Howl if tared retread . (Adder b$ law a presented by Ober than celad distributors of our chocolate after-dinner mint.. Caro slue 1/20 of it Pefteridge Farm. Inc wrapped in a luscous cookie. COUPON EXPIRES MARCH 31.190E TAKE THIS TO (OUR GROCER Take your choice .. if you can. 17¢ Lock =or the distinctive stripes

_ . - .. = _<. - --

38 Magazine www.americanradiohistory.com Chizago Tribene ists. Careers as a jock in the fiercely competitive world of big-city rock radio often are measured in months. Based on that timetable, Lujack has been around forever. Way back in 1967 he started in Chicago at WCFL with the likes of Barney Pip and Joel Sebastian, In a few months, it was on to his first tour of duty at WLS, where Bernie Allen, Dex Card. Ron Riley, and Art Roberts held forth. They're gone to wherever discarded rock- and -roll jocks go, but not old "Lar." Lujack hangs tight in the key morning-drive-time slot despite advancing age and the attempted encroachment of the FM rockers. At one time, Lujack was considered a handsome dude, something of a sex symbol. Now his jut -jaw and hooded eyes have been softened by extra flesh. He wears his cowboy-cut plaid shirt outside his Levi's to mask a thickening waistline. The adjective that comes to mind is "beefy." Although he looks to be on the far side of 40. Lujack claims to be 38'h. The aged look that Lujack's getup of jeans, cowboy boots, and western shirt can't hide may be attributed in part to his early days in Chicago. Lujack admits he played hard. "I had a home in the suburbs, but I lived downtown - mostly in the Rush Street bars," he says with a curious shake of his shaggy - helmeted head, as though recalling the adventures of a long -forgotten friend. Lujack had checked into Chicago after a checkered career that began in his native Idaho and took him to Spokane, San Bernardino, Seattle, and Boston. "For the first six years that I was here, I blew my life sky-high, lived way too fast. I was playing big-city rock and -roll hero. Drinking way too much. Doing too many personal appearances. My priorities were all screwed up. I was screwed up. At the time, the money seemed like the most important thing. "I would do two or three personal appearances in one night. Then I'd go drinking in some bar until it closed. Often, I wouldn't go home at all." His life in the fast lane brought an It'. before da wn as "St. perjock "Larry Li, jack fathers -p it the W'LS bathroom before going or the air with his 5:30-to-10 a.m. rock end to Lujack's first marriage: He was divorced in 1971. But the hard living rr>usic show. The "grard old man" of rock in C iicago Lujack has been a local disk jockey fora dozen years. came to an end with his marriage shortly thereafter to his current wife, Judy, a successful model. Since the second marriage, Lujack claims, he has been "the world's straightest rock- and -roll person. I have six beers a year - Larry Lujack, well- spaced." If his lifestyle no longer grinds Lujack down, there is still the stomach - churning tension of ratings competition. "I don't think ratings are accurate," Lujack observes. "I wish I could say I permanent fave don't care about them. But I do. I worry about them a lot. When we are in a The are brief at best, rating period, I'm conscious of it. I try careers of most big -city rock deejays extra hard." but Lujack remai is a popular figure after 12 years -a relative It's the nature of the rock -radio business that new boys on the block always eternity on the Chicago airwaves. The secret of his success? try to take his measure. For awhile, Steve Dahl of WDAI made gains. Dahl's Perhaps his wit and cynicism . . . or empathy with his listeners . . . outrageous cast of risque characters improved his station's ratings slightly or the fact that he always finishes his homework. last spring. But, once the novelty wore off, listeners tuned out, and Dahl tum- By Les Bridges mines t at Lujack's 118,000 listeners hit parade will be heard every two bled in the summer and fall ratings Photos by Charles Osçood will hear the No. 1-rated pop song in hours. The remaining 17 songs on the books. Now - with WDAI programming Chicago at 5:49 a.m. - and every 95 station's playlist, plus a handful of old- disco - Dahl is gone. WFYR's Fred To the I ?ft of Larry Lujack's mic- minutes thereafter. Clocks two, three, ies predetermined by the program di- Winston, himself a WLS alum, is rophone in Studio A, four digital clods, and four have similar responsibilities rector, will be aired once each in Lu- another prime competitor for that audi- red-eyed and twinkling. march through for :he second, third, and fourth -rated jack's 6:30 a.m. -to-10 a.m. show. ence the ad guys find so precious - the morning. Each is on a different songs. These are the "power cuts," and The fact that the playlist on Lujack's adults, ages 18 -34. But Winston trails cycle. Eacn carries a separate responsi- the stammered cycles of the clocks dic- show i.; bolted together tighter than Lujack 58,000 to 35,000 in that category. bility. tate to Lujack that one of the four is to backstage security at a Stones concert Only Big Wally at WGN outdistances The first. clock counts down from 95 be played every 23 minutes. is less of a phenomenon than the reality Lujack in the morning ratings race. minutes to zero and, in so doing. deti r- Songs five through eight on the WLS that Larry Lujack's rock show still ex- conttusd On page 4f

March 4, 1979 39 www.americanradiohistory.com 25% OFF A SHOWER OF FLOWERS IN A RAINBOW OF COLORS

SAVINGS ON EVERYTHING IN STOCK FOR SPRING AND SUMMER ALL LIFE -LIKES! ALL SILK FLOWERS! ALL DRIED TOO! A pot of gold awaits you! Pick from our luxurious selection of gLality- crafted look -alikes in the finest silk or brightest plastic. Or, chcose some bleached and dyed dried flowers and sprigs of foliages to create colorful, daz- ling arrangements. All handled with care to preserve their natural splendor. Get started at these low prices and save yourself a pat of gold!

REGULARLY C R+ISTTAKèA/OOrAT 10c TO 19.88 THRU MARCH 19th D TNEN A11ING Toi i T qN BES No. N -7002 1979, Frank's Nursery Soles, Ir c. W © NESE YEgY l00lING NRTA(Nd FIOWE NURSERY & CRAFTS beautiful things °Maas IT cis begin at frank's DEERFIELD Lake Coot Ramran non to Donnas. Cener 4980146 CAROL STREAM. 730E. Roth Ave. 14 M. E. of Sande Rd EED-9230 ARUNGTOK HOTS.... 260 Rend Rd at Arington Hgts Fd. 3988490 LCMBARD ...... 1W E. 4ouneK Rd 2 Mi W. at Roue 83 62ó122R SCHAUMBURG 817 Golf Rd. Mi. W. 01 NW., Rd. 8827860 WOODRIDGE `501 West 75s. Seen at Jana Avenue 96ó94

MT. PROSPECT 1902 Ehrav,R Rt.. S. of Algol-pun 4367165 ORFANO PARK... 710 W. 159411. K Mi W. d Haar Ave 53.:Á3S

MORTON GROVE.... 6715 Deanne Rd at WaAepan Rd. 9662611 CALUMET CITY 17% K Oaks D.. next lo R. Coln Man 86:1790

FRANKLIN PARK.... 2719 N. Mrteàn Rd st Grad Ave 451 -0126 MATTESON on Lin 8n Hww. ri ML E. W LicoK Mea 4816070 WINTER HOURS: MON THRU SAT 10 TO 7SJN 10 TO 40 Chicaco Tribune Magazine www.americanradiohistory.com Lujack's reward for durability: $140,000 a year.

contlnwd from pp. 39 jack also is able to establish his style years of which are noncancelable and copy, long spools of yellow paper. In the Phillips' strength is with older listeners. quickly. "You don't have to listen for will bring him more than $140,000 year- disk jockeys' office, Lujack begins Because of this. Lujack feels even the hours to get a feel for Lujack. His ly. He begins earning the salary at an working through the wire copy. The mighty Phillips is vulnerable over the cynicism, sarcasm, and wit come awful hour. On a typical day he is disk jockeys' desks are set shoulder-to- long haul. "Wally is just king in those through quickly." pushing through the doors of the 360 N. shoulder in a narrow, bleak room that demographics over 49." Lujack says. Some critics feel that the cynicism, Michigan Building at 3:32 a.m., almost provides a view of the brick wall next "But that means a larger percentage of sarcasm, and wit have lost their early two hours before his show is to begin. door. Only the desk of the afternoon- his listeners will go to their reward bite, hampered in part by WLS' tight Lujack is an hour in front of the dapper drive man, Bob Sirott, shows evidence sooner than will ours." programming format, which attempts and extraordinarily cheerful Paul Har- that the owner expects to be around for Lujack himself is hard put to explain to load up our songs to counteract the vey, who begins his broadcast day in a while. Sirott's desk top is buried un- exactly how he holds on to younger more -music programming of the FM the same building. Unlike Harvey, Lu- der a jumble of miscellaneous listeners, but hang on he does. He mut- rockers nipping at the station's flanks. jack acts like a typical human being paraphernalia - including two softball ters about "going on indefinitely, if you Lujack shrugs that off but admits that who starts his day at that hour. He trophies, a Honey Bears poster, and are aware of what that 18 -to-34 audience he has melllwed in his 12 years in ignores the night security man, scrawls dozens of forgotten phone -message is doing." Chicago. his name on the sign -in book, pushes the notices. John Gehron, 32-year-old WES prog- A veteran ad- agency media buyer 5th -floor button on the elevator, and Each of the desks' occupants is iden- ram director, suggests that because feels that Lujack and WLS have bene- rides to the studio with his eyes closed. tified above file drawers by names both rock artists and the rock audience fited from the constant format shifts on The previous evening, Lujack made a punched out on easily detachable tape are growing older, it's easier for a good Chicago-area FM stations Often. the decision that he already has begun to ... Jeff Davis, John Landecker, Tom jock to survive longer - if he works at FM stations tended to steal away each regret. He had stayed up until 10 p.m., my Edwards, Yvonne Daniels. To Lu- it. And in Gehron's view nobody works other's listeners rather than AM listen- way past his usual bedtime, to view a jack, his fellow jocks are business as- harder than Lujack. "So often a piece ers - although they've begun to have TV special. The outer offices are dark, sociates, nothing more. "I don't see any of talent will come to this market and an effect on WLS outside of Lujack's as is Studio A. readily identified by the of them socially," he says, then after a say, 'I don't have to do all that time period durinz, the past year. Lu- foot- and -a- half -high letter emblazoned pause, adds, "Of course, I don't see homework anymore.' Not Lujack. He jack and WLS may benefit further from on the window that faces the elevator - anyone socially." prepares for his show and makes a current and prospective shifts in AM area foyer. When he worked afternoons Lujack kindles a Benson & Hedges constant effort to relate to the audience. programming. WIND's switch to news- at WCFL, Lujack hid himself from the and returns to the wire copy. He is Age is only a factor when you no longer talk and the possibility of WCFL doing eyes of visitors by pulling a drape. The searching for material for the news relate." the same of er the station's sale to the move would prompt outraged fist - shows in his program, other stuff to Marty Greenberg, 37-year-old WLS Mutual Network is approved would shaking from teen -age onlookers. There spot-comment on during the show, and station manager, echoes Gehron. "Rock leave only five major AM stations pro- are no curtains to pull in Studio A, but still other material to use as part of his no longer is just kids' music. Lujack's gramming music exclusively-WMAQ, then there are few visitors for a morn- regularly scheduled bits - the "cheap, audience ranges into their 40s - and WAIT, WJJD, WVON, and WIS. ing man. trashy show -biz report" and the "world - it's an audience that grew up with the After the first of a dozen cups of famous animal stories." music. Rock has remained a part of His durability recently earned Lujack coffee from the station's pantry, Lujack A story out of Washington on energy their lives." In Greenberg's view, Lu- a new four -year contract, the first two scoops up the night's output of wire continued on pope 42

Memories `The Quiz Kids': a `little smarter' than average

"I'm Lonny Lunde, I'm 8 years and then in the afternoon," con- Cooks, I believe, is a teacher on old, and I'm in the 3d grade at tinues Lunde, who later went on to the West Coast. A few years ago, Field School, Park Ridge. Maine High (now Maine East) and Pat Conlon and his sister, Sheila,

The show was "The Quiz Kids," Northwestern. "There'd be five kids came into the Consort when 1 was born 1940 and starring Chic-ego- every week, and the three scoring playing with Franz Benteler. And a area youngsters under 16. Itvas the highest were asked back the while back, Ruth Duskin wandered shepherded by emcee Joe K 3Ily, 'ext week. (Incidentally, none of us into the Arc. She was a chemistry former member of a radio comedy - could ever figure out the scoring and Shakespeare expert and now singing act, The Two Lunatic', of system.) I guess it was traumatic is a housewife in Highland Park. the Air, former emcee for "The for some of them when they She told me she hasn't read any National Barn Dance," and hin self weren't asked back - they'd get Shakespeare for 20 years." a 3d -grade dropout. very upset if they lost - but not for Lunde is asked about a notation Lonny Lunde today is 43 y Tars me. in a radio -history book that says old, the father of two, and the "They'd have guest celebrities the Quiz Kids were given advance piano player at the Arc S,eak about two- thirds of the time - Fred knowledge of some of the ques- House in Glenview. "What the Allen, Jack Benny, Victor Borge, tions. "I've read that, too," he show was looking for was not Maurice Evans, Frankie Laine - answers, "and as far as I'm con- necessarily real smart kids - nost who'd ask questions, which were cerned, that just ain't so. They Quiz Kid Lorny Lunde i, 1 1949. of us were only a little smarter than all sent in by the listeners. Joe didn't need to. If there wasn't a kid average - but ones who had blase about the whole thing. I don't Kelly was a heck of a nice guy. An on the show who was an expert in, some special field of interest,' says think most at my schoolmates ever ideal quizmaster. They had tried say, Greek history, you knew there Lunde, sitting in his Des Plaines listened to the show - or had any number of professors and real wouldn't be a question on Greek home, where his 7- year -old sai is more than a vague idea what it intellectual types when they were history. recovering from chicken pok. "I was. At least, they'd never tell me. putting the show together, and they "I have quite a few tapes of the was a child prodigy in music, Ind I Actually, is not surprising, be- all bombed out. show, and the thing that strikes me was also good at sports informa- cause the program appealed main- "My best friend on the program is that the questions really don't tion. ly to older people, not our contem- was Joel Kupperman, who could sound that impressive now. I think "I was on and off the show for poraries. juggle any math problem in his you could assemble five reason-

two years, starting in 1944, and "When I started, it was on head. The last I heard, he was a ably bright kids from any 7th- or became a regular in '46 and s:ayed WENR, which became WLS, but professor at the University of Con- 8th -grade class around here, and on as a regular until it went cff the for the most part it was on WMAQ necticut. We used to have reun- they'd do as good a job as we did air in early '51. We were 3retty on Sundays - first in the evening ions, but we don't anymore. Naomi - or better." - Clifford Terry

March 4, 1979 41-""" www.americanradiohistory.com There's a nervous rhythm that save makes the show work. 20% Draperies Bedspreads

Flanked by newscasters Kathy McFarland and Jeff Hendrix, Lujack juggles the order of the next several songs and commercials. continued from page 41 songs and three commercials. He conservation stops him. He scowls. The moves the True Value commercial in interests of Superjock are forgotten, front of the Alka -Seltzer spot to avoid and those of Larry Lujack, suburban having to read two live spots in a row. Croscill Antique Satin homeowner. come to the fore. "The lax Ferguson pulls tapes of the songs and break for insulating homes was effec- commercials from a forest of racks and Sheer Draperies tive September, 1977. I have a cancelled that surround him. The tapes resemble check for $2,000 worth of storm windows the eight -track typeused in home and antique satin - dated April, 1977. TI-at me car players. 48 "x45" 1288pr. off." Six seconds before the end of the 48. 72' 96' 120' 144 192' Forty -five minutes of searching the recorded commercial, a yellow light These draperies are fade resistant. Handsome 45' 12.88 25.88 31.88 wire material turns up only two items flares on the concrol panel in front of deep pleats, generous side and bottom hems. I i 63' 13.8828.98 35.881 worth using, one of them noting that the Lujack. He hunches forward. A red Smock top, pinch pleated or austrian valances ! 84' 15.88131.38 West Coas: chap who dresses as a light pulses. Lujack is on instantly. A also sale priced at 20% off. Choose from 9 col- 39.88155.88 63.68 ors. Save on Croscill 100% polyester or 100% I 95' 18.88 36.88 45.88162.88 71.88 97.88 chicken at sporting evens has filed a tart comment is followed by a sugges- Dacron polyester sheer draperies. Team them Sheers $5- million suit against a California tive underline in the commercial. I lub- with our antique satin for a light airy look. 154 81' 108' 135' I 162' newspaper. The newspaper had carried "Let's talk about Penzoil ... your M.tcein9.pecial order Bedpreede i 84' 16.88 31.88 38 that the ricant Thar., in turn, is followed 88 53.88 I 62.88 a classified ad suggesting &.o eal. pried .120 % oft I t ...."

95- 17.88 33.881 43 88 I 59.88 , 69.88 chicken man be assassinated. by a crisp introduction of Foreigner's Just before 5 a.m. Lujack forages latest rock effort. "Glenville" through the morning papers. What has It seems simple, but there is a ner- Aaron got? Maggie? Kup' Herguth? It vous rhythm that makes all the pieces Floral is fodder for his "cheap, trashy show- flow. Part of it is experience, part of it biz report." At 5:14, Lujack scoops up is preparation. Marty Greenberg, the Bedspread his commercial logs, his music sheets, station manager, says flatly: "Larry is of wire copy, and Twin Full 5688 several torn pieces the hardest- working disk jockey I've 4488 the dailies' gossip columns and stuffs ever met. What makes him different is of Queen 7488 Dual them all into a battered attache case that his anti -establishment point view 8288 already overburdened with ancient is really inoffensive. Somehow, the au- Matching draperies unlined /r clips. dience finds that appealing." 48'x84' 26.88 During a song, Lajack is preoccupied Save 20 %. Large scale contempo-ary floral studio A is cold. "Bob Ferguson keeps with his upcoming "animal stories" bit using Calico Motifs. Ouhne quilted to the it like an igloo in here," Lujack com- but grudgingly fields a question from floor. Colors we blue or brown. Completely plains, to the engineer in an washable. turrble dry 50% polyester 50% referring engineer Ferguson. By contract, en- cotton. adjacent room who faces him through gineers work one hour and are off an "Michelle" heavy plate glass. The engineer smiles. hour. At 6:30, Ferguson is replaced at His lips form an obscene suggestion. the console by Rene Tondelli. Tondelli Outline Quilted At 5:22, Lujack calls the weather needs an apartment and is busy scout- bureau. He jots down the temperatures ing the Reader's classified section. Bedspread at the lakefront and O'Hare. The sta- "Here's one," she comments to Lujack. tion's morning -drive-time newscasters, "Pagan looking for one or two of the _,:win 3988 Full 5188 Jeff Hendrix and Kathy McFarland, en- same." Lujack grins. Tondelli abandons ter the studio and slide onto stools the classified section and turns to a Queen 7188 Dual flanking Lujack. Hendrix is possessed crossword puzzle. Being a music en- 7988 of a strange -sounding habit. As he gineer is not demanding labor. Matching draperies lined 48x84' 31.88 awaits his cue, he coughs. The sound is As a song plays, Lujack leers wolfish- low resembling of a ly word Save 20 %. Made of 100% cotton. Outline but steady, that and says, "Need a three -letter quilted to the floor. Comes in two colors drag -racer tapping his accelerator at a for excitement?" brown or rose. Machine washable and tum- stoplight. Tondelli smiles coyly. ble dry. As Hendrix and McFarlusd racquet- Lujack whispers seductively, "WIS." news items back and forth, a Wooaneia Parah.ot ball the Later, he calls out tape cartridge Finley Square ..es-iaee.!cza -1212 392.2440 Lujack studies his music sheets. During number while Tondelli is on the phone. 495 -.650 882 256 -4000 Warnehe. IL a recorded commercial, he instructs She asks him to repeat the number. Nei to Loehmars Evergreen Woodman 1401E.95lh St. from Edens P -z, on the rotation of be next two continued on page 54 .222490 862-6200 221-9000 IOCrOSS Ferguson

42 Chicago Tribune Magazine www.americanradiohistory.com State Street Store Hours: Monday through Saturday, 9:45 to 5:45 iedidalitt special selling

Johnson Brothers classic dinnerware 20 -piece set, 2495 to 4745 Beauty that's always in place. Five piece place setting includes dinner plate, For two weeks or while quanti- bread/butter plate, soup /cereal bowl, cup ties last, three classic Johnson and saucer Brothers patterns will be special- Twenty piece service for four includes four ly priced for savings. Enjoy the 5 -piece settings charm of Blue Nordic design ... 1. Blue Nordic, 5 -piece setting $11.95 the warmth of Indian Tree or the 20 -piece set, $36.30 classic simplicity of Heritage 2. Round bowl, $5.75 White. All are ironstone and are 3. Gravy stand, $5.55 dishwasher and detergent safe. 4. Gravy boat, $10.70 Add to a collection ... or enhance 5. Sugar bowl, $12.35 your table with a new pattern. 5- 6. Creamer, $7.20 piece place settings and open stock 7. Teapot, $20.60 pieces are also available at excel- 8. Medium platter, $13.15 lent savings in China - Second 9. Indian Tree, 5-piece setting, $15.80; Floor, North State; also avail- 20-piece set, $47.45 able at Water Tower Place and 10. Heritage White, 5 -piece setting, $6.95; all suburban stores 20 -piece set, $24.95

16 order by phone. on Sunday, 12:00 to 5:00, check your directory for the telephone number of suburban store nearest you. For orders under $10 there will be a $1 delivery charge March 4. 1979 43 www.americanradiohistory.com a Onward But she couldn't quit or ask for a change in assignment. She understood that she had to prove she could do whatever was handed to her. To quit a and upward shift because of personal reason would only have reinforced the stereotypical image that previously had locked women out of demanding jobs. WFYR's Kris Kridel, who works as a street reporter when she isn't anchor- with the radio ing, says she hasn't had the shift de- mands that Marshall has had, and she considers that lucky. When she worked in her hometown of Columbus, Ohio, she tackled anything that was thrown at newswomen her. When she moved to Chicago with her husband, Channel 5 news producer It took years, but finally there are several Paul Hogan, she briefly worked an overnight shift at WMAQ radio. Since women filling important roles in the joining WFYR last year, she has worked days and loves it. newsrooms of local stations. At work Kridel, however, fully understands the pressure of being a woman in a they're accorded the same treatment mostly male news department. "I haven't found resistance Fran Spielman: "I'm used to the challenge any because of given to men -but outside the station, it's my sex. There is no difference between of walking in and showing them what 1 can the way my coworkers treat me and the sometimes a very different story. way they treat men. But still, it is harder for a woman doing a mediocre By Sydney Weisman job to be accepted than a man doing a Photos by Charles Osgood mediocre job." WBBM reporter Diane Abt - who is single - says her scheduling hasn't What do Linda Marshall, Diane Abt, been too hard on her. "There was a Kris Kridel, and Fran Spielman have in time I worked the 4 p.m.- to-midnight common? For one, during the course of shift and got pneumonia doing it. I your radio-listening day, you may well mean, I'd work and party and sleep hear one of them tell you the news. very little. You pay for that. I haven't They have that in common. They also worked that shift since. The only shift have in common the fact that, for the that really bothered me was working most part, they are no longer un- both days of the weekend. There's no common. way to turn a Tuesday into a Sunday. I In the last decade, the lot of radio didn't realize how much I hated it until newswomen has improved consider- I quit doing it. If I've had to make other I haven't felt it. I ably. About 15 years ago, federal af- sacrifices, balance firmative- action guidelines hit radio my work and personal life and enjoy newsrooms as well as other businesses both." and industries. In an attempt to con- Marshall says schedules can cause a form, or at least look as if they had. real dilemma. "You simply can't ask news directors began to open the ranks your boss or, in my case, news director for women, blacks, and other for help. Our news director, Bud Miller, minorities. has worked every shift ever handed to While the situation has improved him because that's what the job re- through the years, it is less than com- quired. And he is sensitive to the de- pletely rosy today. For example, in mands. If I went in and asked him for a preparation for this article, news direc- 9 -to-5 shift because my whole life was tors at some of the major radio stations torn up, it would set me apart from the were called. They were asked to give men. I don't want to do that. I'm not sure men in any business understand figures on women in their newsrooms 10 roles years ago and figures on women in that a woman has two when she their newsrooms today. Some of the works. And I'm not sure we should expect them to understand." news directors still tried to count secre- Linda Marshall: When you choose radio, you know up front it can demanda iota " taries as part of their professional Former colleague Lyle Dean agrees newsroom staffers and gave an impres- couldn't be hired to do just the weather worked morning drive, the more accus- and sympathizes. He says no matter women when sion that they continue having trouble and features. They had to do it all. tomed to it I became, but it was hard. how liberated become, in house, with the full spirit of affirmative action. Once news directors could tolerate a When you choose radio, you know up there are two careers a the man's is usually the "main" job. "A On the up side, however, the hiring of woman's voice delivering news, and front it can demand a lot. The men I man makes to one woman doesn't automatically close once the audience began accepting it, know, particularly the ones I talk with personal sacrifices work a difficult schedule for his family. A the door to the hiring of another, as it more jobs opened up. At WLS, for ex- at WLS, don't have to handle the same woman may have to do it in spite of her once did. As recently as three years ample, Linda Marshall went from after - responsibilities at home that I do. Of ago, Linda Marshall was the only wom- noon-drive anchoring to morning -drive, course, I'm rather compulsive and bent family." an in the WLS newsroom. That situation which is the cream assignment in radio. on showing I can do both jobs well." has changed, and Marshall, who works Marshall was one of the first women to Marshall found her sc:ìedule con- as anchor and reporter, is now one of anchor morning -drive news in Chicago. flicted with her husband's. "Rick has to Besides facing scheduling problems, several newswomen at WLS. She shared that assignment with then see clients when they're through with newswomen in radio also have dealt Radio, of course, has had a different WLS morning newsman Lyle Dean, now work, so he usually doesn't get home with sexism. Kridel, who works as a set of hiring criteria than print or TV news director and morning anchorman until 8 or 9 at night. If I wanted to visit street reporter when she's not an- news operations. Staffs are smaller, at WFYR -FM. with him, I wouldn't get to bed until 11. choring. says if there are any differ- and they have to double up on jobs as "I never imagined it would be as Then I'd be up at 3 or 4 a.m. and go to ences between treatment accorded men editors, producers, writers, and an- difficult for me as it was," Marshall work. If we wanted to go to a party or and women, they're usually found out- chors. But federal requirements have says. An active skier and sailor, she business function, I never really en- side the station. "It's most noticeable remained the same as for TV and print and her husband, Chicago attorney Rick joyed myself because the later it got, when I'm on assignment. Some people journalism: Women had to be hired. Halperin, soon discovered they were the more anxious I'd get about loss of aren't as comfortable around women as Trends also indicated it was time, bit almost like ships passing in the night. sleep. When I'd finally get to bed, I'd be they are around the boys.' And they with limited staffs, it was clear women "It wasn't easy to juggle. The longer I too tense to sleep " continued on page 46 44 www.americanradiohistory.com Chicano Tribune Maoazine BUY HIM 6 AND GET A $3 CASH REWARD FROM JOCKEY. Its that simple to save S3 on the best mens underwear you can buy. From now until March 24th, buy any combination of our famous white underwear styles adding up to six in all. Choose from Athletic Shirts, T-shirts, V- necks, Classic Briefs. Midways' or Tapered Boxers. Send us the wrappers and the sales slip. and well send you a check for $3.00 cash. (Limit $3.00 per family) Jockey International, Kenosha, Wisconsin 53140.

The best is always better.

www.americanradiohistory.com City Hall: Male chauvinism's `last big bastion.'

continued Irony pg. 44 "1 know my stuff, and I want to be don't let go with a woman; they're on judged on that. Male, female, it doesn't guard." matter. If I'm dumb on something, then Abt, who has been in Chicago radio that will stand on its own rather than on for 10 years, says acceptance of women whether or not I'm a woman. My hope has indeed grown since she started. In is that if I show enough knowledge and the WBBM newsroom, she says, accept- do the job, people will judge me as a ance of her abilities was gradual. When reporter, not as a woman." she began as a producer -director under Spielman says that for a while Mayor the then -brand -new management of Van Bilandic carried on Mayor Daley's old - Gordon Sauter (now general manager, fashioned approach to women report- KNXT -TV, Los Angeles) and John Cal- ers. In the years I've been covering laway (now at Channel II), she had no the Hall, sports figures have passed experience. Her bosses told her they through. When they did, usually I was felt she could write well and they were the lone reporter asking questions. To confident she would learn the technical my embarrassment, Mayor Bilandic side of the business with ease. Other would look wonderingly at the other producers and technicians worked with Kris Kridel: "My co-workers treat me Diane Abt: "I got a lot of encouragement reporters and say, 'Look here; here's a her, and within six months she was woman the way they treat men." from friends at work.' doing all the questioning. He comfortable. "But I was scared. Not of always made a big deal out of my being a producer, but of being a direc- for a reporter's job. So I went to John WIND's Fran Spielman, that the last sports questions." tor. My job as director was to make and said I thought I could bring a big bastion of male chauvinism is In her spare time, Spielman contrib- sure everyone else was doing the right specialness to the job if he'd give me a Chicago's C;ty Hall. "I guess," says utes to Chicago Bear Doug Buffcne's job. Well, I didn't know what right was. chance. He did. Ard it wasn't until I got Abt, "that I'm still surprised when "Chicago Bear Report" newsletter. But I learned." on the street aid saw what I had to do someone thinks it's cute that I'm a When an issue featured Mayor and Mrs. Like Kridel, she worked herself hard: that I thought, 'Oh God, what have I reporter." Bilandic, Spielman showed a copy to 12 to 14 hours a day and weekends done?' '" Being on the street meant she Spielman, who covers City Hall for the mayor. He was impressed by her without special compensation. She did it wasn't editing someone else's idea of WIND, says politicos there still have a knowledge of sports and eventually for the love and learning of it. After news but was deciding on the spot what hard time accepting women reporters. stopped treating her as if she were seven years behind the scenes, she was news. But she's used to it. She was the first unusual. `Now, I guess he realizes it's thought she would try for a job as a On attitudes toward women reporters, woman sports editor for the Daily another side of my business. And once reporter. "1 got a lot of encouragement Abt says: "I'd say it's really only begun Northwestern at Northwestern Univer- in a while. he'll say, `What're we gonna from friends at work. But I think it to change in the last few years. I mean, sity and says what she learned covering do about the Bears ?'" would have been easier had I been a it used to be :hat when a dangerous sports there is what makes her City Most of the barriers against women in man. 1 really had to sell myself to (now assignment came up, an editor would Hall work easier. "I've been exposed to radio are down - there are now so news director) John Hultman. I had assume a woman couldn't handle it. that attitude more often than not for as many women in Chicago radio, you seen men 1 worked with get a lot of Now, and rather nicely I think, they long as I've been waking. I've been a might not have noticed they are there. encouragement from management to worry about anybody going to a danger- sports writer since I was a junior in But we'll know all the barriers are develop and move up. I would be passed ous assignment." high school; so I'm used to the chal- down when we turn the dial someday over while women from outside the As for sexism. outside the newsroom, lenge of walking in and showing them and encounter a program called "Spiel- shop were brought in and interviewed Abt agrees with Marshall, Kridel, and what 1 can do. man on Sports."

Memories Jack Armstrong: `The purest hero of them all' "Jack Armstrong was the most "I was first cast as Gwendolyn turned in Chicago in 1953 to start a idealistic, the purest hero of them Duval - who, with a name like new career wth the Chicago His- all," writes Jim Harmon in "The that, had to be the villainess," re- torical Society Great Radio Heroes." "In the calls Wells, who tried out for the In last fall's issue of the society's words of the creator of the prog- new show in 1933, when she was magazine, Chicago History, she re- ram, Robert Hardy Andrews, 'He a senior at Senn ligh. "-hen the constructed one of her fondest was a decent fellow, had a sense gid who first played Betty Fairfield, "Jack Armstrong" memories: The of responsibility, and didn't preach Scheindel Kalish, lea for New York plot of that afternoon's live broad- like Horatio Alger. In short, if you to appear in a play, and I took over cast called for Jack, Betty, and Billy were like him, you were a pretty as Betty until the mid'40s. to go through roaring rapids in a good kid.' " "Before we had tape, we'd re- canoe as we shouted our lines Born in 1933, "Jack Armstrong, hearse and then cu-. a disk record above the sound of thundering wa- the All- American Boy" featured the every morning a pre -recording ter. Before the broadcast, Franklyn Jim Ameche was one of several who - usual father figure Uncle Jim for the Western time zones. This MacCormack (then our announcer) - played Jack Armstrong. - Fairfield, who piloted his own am- was done fist at the old World poured a package of bubble bath phibian, The Silver Albatross, and champions/ Known throughout the Broadcasting studios in the Daily into the sound -effects water tub. looked after his niece and nephew, 'ands). News Building and then at -.he RCA When we went on the air, the Betty and Billy Fairfield, friends of Jack was played over the years recording studios. We'd also do sound- effects man worked the pad- Jack. Together, they'd take off on (1933 -51) by five actors, the best - two live 15- minute shows daily: at dle of the tub harder and faster, but worldwide adventures to places like known of which were Jim Ameche 4:30 for the East Coast and 5:30 the water grew thicker and more e the Lake of Fire and the Elephants' IDon's younger brother) and for the Midwest. During *Jr 45- quiet and then totally silent. As our Graveyard (guarded by the Ele- Charles Flynn. Uncle Jim for many minute break. we played stud voices grew louder, the director, phant Man himself, Boo -loo -la). years was James Goss, and two of poker." Edwin Morse, frantically signaled Sponsored by Wheaties - "the the performers who played the Wells lett the show in the :40s to 'Down! Down!' to the cast It best breakfast food in the land" - Fairfield youths are still living in the move to California with the serial was the longest 15 minutes we the show is best remembered for Chicago area: John Gannon, now "Woman in White;" on which she would ever know. MacCormack its theme, the fight song of Hudson an associate judge of Cook County played a lead ng part (she was also owned up, confessing that he had High ( "Wave the flag for Hudson Circuit Coun, and Sarajane Wells, Mary Ruthledge on "The Guiding had no idea that his little prank High, boys/ Show them how we recently retied chef of education Light" - a role later perfo-med by would turn out that way. He nearly stand!/ Ever shall our team be at the Chicago Historical Society. Mercedes McCambridge), and re- lost his job" - Gifford Terry

www.americanradiohistory.com Taste why Salem Lig selling lo cigarette. More and ore smokers prefer the ellow flavor, cooling in nthol, and total satis ction. r. J o lefr

Warning: The Surgeon Gener 31 Has Determ red That Cigarette Smoking Is Dangt brous t0Yaur He31h.

10 mg. "tar ". 0.8 mg. nicotine ay. per cigarette, FTC Report MAA 78. un..a. e 1070. www.americanradiohistory.com A class project Ray Nordstrand is sitting in a Japa- nese restaurant, talking about the upcoming trip to the Orient that his staff Six gave him for his 25th anniversary with WFMT, when suddenly through the sushi and saki the voice lowers and those deep resonant tones of "The Mid- night Special" come through. They're the same tones that brought in a pledge for 820 in tribute to Nordstrand's "sexy powerful voice" when the station hosted a radio marathon that raised more than $44X1,000 for the Chicago Symphony Or- chestra last year. Nordstrand, 46, is general manager and president of WFMT, the city's in status station with great snob appeal faces the ( "a day -long party line for Chicago's intelligentsia" it has been called). He started at WFMT as a part-time announcer while teaching economics at Northwestern, and he is now also pub- lisher of Chicago magazine and chair- cro man of the Chicago International Film The disk jockeys and "personalities" Festival. He maintains the station's tradition of "playing the kinds of things we Nordstrand: "Everything is congruent." have the popularity, but it's the would like to listen to" and sees the station as "an intelligent friend sharing the city. "anonymous" vice presidents, program cultural experiences" with listeners. "We're not just a classical jukebox," While one station woos those listeners says Nordstrand. "We do drama, poet- directors, and general managers who with the promise "WMAQ's gonna ry, talk, folk music, and comedy, as make you rich," Nordstrand counters well. It's an intricate weave of various have the power. Here are profiles of half a with "WFMT will enrich you." The sta- elements. And we're very aggressive tion has been doing just that since 1951 about going out and getting new re- dozen people of influence who operate with its own unique fine.arts blend - sources." So aggressive that about half maintaining the same call letters and the tapes played on the air belong ex- behind the scenes in local radio. format longer than any other station in clusively to the station: the Chicago

By Cheryl Lavin plus a good (low) position on the dial. I Oh, demographics looked around for a station to take on. Don Kelly, program director for Photos by Charles Osgood WLS was one of the best- programmed WFYR -FM, is playing the demog- contemporary -music stations in the raphics game. When RKO bought the country. WBBM was all -news, and it station in 1973, it was an automated The old tip -of- the -iceberg analogy was takes forever to change listeners' news oldies station. Kelly moved to Chicago never truer than when applied to radio. habits. WGN was a listener -habit sta- in 1976 and started listening to his Those voices you hear every tion, too. But then there was WJJD, a radio. He found one group he felt wasn't day -Wally Phillips, Larry Lujack, country station that was doing well being courted directly -young adults in Norm Pellegrini, Roy Leonard, Fred even though it wasn't brilliantly pro- the 25 -34 age group-a big chunk of the Winston-are the tip. The behind -the- grammed. We had better facilities, and demographics charts. Refugees of the old scenes wheeler -dealers are the rest of I knew I could beat them. I didn't care baby boom. At 32, Kelly, who once had the iceberg: the general managers and one way or another about country enjoyed being a superjock "with the program directors who decide if the music; it was strictly a marketing deci- groupies and all that nonsense" and had station will switch to disco, stay prog- sion." already been a program director for ressive -rock, move to country, or try an Warner came in with a shopping bag seven years, knew the group well. all -news format. They're rarely seen or of tricks: the slogan "WMAQ's gonna "Nobody was playing exactly what heard, and their names don't get hyped make me rich," 1.5 million bumper they wanted to hear, so we designed an or promoted. But they pull the strings, stickers that flooded the city, contests, adult contemporary radio station. Our and when the station is profitable they giveaways, and the constant repetition research told us they wanted contem- get the credit, and when it's not they of the call letters before and after each porary music but without the rock 'n' start over in Kalamazoo. song. The format- middle -of- the -road roll -Billy Joel without Foreigner or Often they're radio doctors, hired country without "hillbilly" artists or Boston. Some were listening to WIS, when a station is down in the latest "redneck" deejays -was designed to but they resented the hard rock. Some "book" (the Arbitron ratings appeal to a broad segment of the public. were listening to WGN or WCLR, but system-as arbitrary a system as Over at WKQX he used a different set they were bored with Frank Sinatra Kelly: "AMispasse. TV's Nielsens and as important). Get- of gimmicks to wipe out WDAI, an ting the station healthy -and album -oriented rock station (which re- profitable -often means a new format, cently switched to disco). "Everyone Mass communication lion with the Na:iornal Barn Dance to new call letters, and a complete change said an automated station could never the Big 89 with Dick Biondi. of personnel. Their black bags contain beat a live one, but we did the automa- Walk into the office of WLS program "We manage to stay on top by con- the most sophisticated marketing re- tion so well, no one could tell. After all, director John Gehron, and the first stantly evolving," Gehron says. "We search plus gimmicks like contests, disk jockeys have their records picked thing you want to say is: "Would you offer our listeners things that FM sta- giveaways, and radio's equivalent of for them by the program director any- mind turning off the radios ?" WLS is tions don t -like personalities, news, "Take two aspirins and call me in the way. And if you think Bob Sirott's ad on, for sure, and so is the competition, and sports -in reasonable amounts. The ciiorning "- "Play more music and libs aren't written, you're crazy. We either WGN, WMAQ, or one of the 11 FM stations are like jukeboxes -iust tighten the playlist" (which means re- ran the station with no commercials at FM rock stations that Gehron has pick- music. And we're able to do better peating the same songs more fre- first -it was a hook, like Proctor and ed to monitor that day. Boxes of casset- research. We know what's selling, quently). Gamble giving out free samples of a tes made by would -be WLS jocks are on what's popular. The magic comes when Charlie Warner, now general man- new toothpaste or soap." the floor. Bound copies of listener sur- you take all those numbers and turn ager of WNBC in New York, is a good Now in New York, Warner is giving veys fill the shelves. them into a sound. That's what I do." example of how a top radio doctor oper- out bumper stickers that say "WNBC's Gehron works for a "dinosaur" Charts *.o help Gehron make the ates. He came to Chicago in 1975 to take gonna make me rich" and running con- station-one of the few successful AM magic are all over his walls. Pins of over two weak stations, WMAQ and tests all over again. rock stations left in the country since various colors stuck in maps of Chicago WKQX -FM. Here are six of Chicago's behind -the- the advent of FM rock several years and the suburbs tell him exactly how "When I got here," says Warner, scenes men who are carving up part of ago. WLS has been Chicago's No. 1 AM many listeners he has at any given "WMAQ had the potential for having the lucrative --890 million-local radio rock station ever since 1960, when it time, what sex they are, and into which the fourth -best coverage in the country, market. changed from the Prairie Farmer Sta- age group 112 -17, 18-24, 25 -34, 35 and up) t www.americanradiohistory.com Chicano Tnbune Maoazine ously successful today (it turned over some $250,000 last year to its parent company, Chicago Educational Televi- sion Association), while classical -music stations around the country are going bust. It is generally conceded to be the finest fine -arts station in the country, and even 20 years ago Time magazine was calling it "a vast tasteland." The reason for its success? "Every- thing we do is congruent -the programming, the advertising, and the en- gineering," says Nordstrand. The announcers read all the low -key advertisements -no canned jingles or heavy pitcher; and there are only four FAIT minutes of commercials an hour, about one -fourth the norm. The news broadcasts are as unusual as the commercials. They can be short, like the time the announcer said, "There is no news of sufficient importance-here is the weather," or up to 20 minutes. And they once led with the fact that Rudolf Ser- James: "I can't afford to kin would perform Bartok's First Piano interpretation of the news, did commun- Concerto in Chicago. All things black and ity service, preached religion, played After 25 years with the station, Nord - beautiful jazz, blues-everything. strand claims to be able to recognize "I guess it's kind of ironic that I'm "We're going to maintain that format, Symphony Orchestra on its recent listeners almost instinctively. "I'm 100 the guy who knocked WVON off its but in a more sophisticated way. And per cent at cocktail parties and European tour, first nights at the Lyric right perch as the No. 1 black station and we're going to maintain close ties to the Opera, Pete Seeger concerts. with taxi drivers. About 90 per cent that now I'm the guy who has to build it black community. Black people really But for all its highbrow reputation, right the rest of the time. It's almost a back up," says Earnest James, the new feel this is their station. And they're WFMT was the first Chicago station to mystical thing." 34- year -old vice president and general right. play the Beatles, Bob Dylan, and Jose As he leaves the Japanese restaurant, manager of WVON and WGCI -FM, a "The general manager before Feliciano, says Nordstrand. two men wearing belted raincoats, disco station that calls itself "Studio me -Joe Jones -lasted only three The station, which is loaded with the smoking cigars, and carrying plastic 107." months because he wouldn't talk to the finest equipment and has won nearly briefcases pass by. "Not our listeners," James came to Chicago four years community. Now our jocks are out talk- every award in broadcasting, is enorm- he says. ago. He had been kicking around in ing before black groups almost radio for 10 years -he worked without daily -telling kids to stay off drugs, pay at his first job -before becoming stay in school, give blood. And we've the director for WBMX -FM, a got going here con- cuts from the '40s. Kelly is confident that time is on his program tours through black station so low in the ratings it stantly." "They wanted personalities, so we got side. Our biggest advantage is that barely registered. "When I came in, A high school dropout who was mar- a couple of people from WIS: Fred we're FM. AM is passe. FM has a much WVON was the 'Black Giant.' WBMX ried at 18 and divorced several years Wirston for the morning drive, when classier image. People perceive FM was automated and sounded like a doc- later, James sees himself today as a you need someone bright and peppy, stations as having fewer commercials office. I decided to go after a model for the black community. "I and a better sound. I guarantee you tor's and Lyle Dean to do the news. Then we sound that would appeal to a mass don't drink or smoke or get high. And that if you labeled two stations, one have Stu Collins in the afternoon." audience. Disco was getting popular I'm not on the make for all the girls AM, the other FM, and played the same Something else Kelly found the young then, and I found out that a lot of whites who go by. People say that I'm humor- number of commercials on each, people adults wanted was more news and in- liked the music but were put off by less and that I work too hard. But I'm would think they heard more commer- formation than you usually get on an screaming jocks who came on with a lot also honest and compassionate. I pro- cials on the AM FM station. So he and news director station." of 'Hey, Mammas' and that kind of mised myself to never accept payola, Dean put together one of the largest Kelly prefers the soft sell to the hard stuff. I made sure all our announcers and I haven't. I don't owe anybody and classiest "information" teams in hype of the AM stations. "Sure, we do used good English and laid off the jive anything. promotions, but we try to come up with radio The station also does a lot of talk. Pretty soon we were getting play- "In the three major markets-New something that's interesting to our puolic- affairs features, including the ed in a lot of boutiques and Near North York, Los Angeles, and Chicago -I'm target audience, that all- important 25- pcpular "Special Assignment," which bars." by far the youngest black general to-34-year-old group. Like Superman. James was so successful that he was manager -and with two stations. I can't covers one topic -such as battered They grew up watching Superman on hired by Combined Communications, afford to fail. If I don't work out, that's women or holiday depression for a - television, so when the movie came out, which owns both WVON and WGCI, last two managers in a row week. black who., we bought out the theater for one night August to win back the same audience flopped. I want to show white people it's an expensive poicy but one Kell? and gave free tickets to our listeners. he had stolen from WVON. that blacks can be successful business feels will pay off. "What we really want "We're not going to change our for- He has a new game plan for WVON: people. is be 10 he to WGN in years," says mat every couple of years like the all - "I want to return it to its original role "I can remember that when I was a "We're building the personnel now se music stations have to do. Just watch as a 'full service' station. Back in 1963, kid, more than anything I wanted socks that down the line we can be that kind us. Ten years from now, I promise you, when WVON started, it had to be every- without holes in them. This year I'll of powerhouse station." we'll still be here." thing to its listeners. It gave a black make over $70,000."

they fall. kinds of things that will affect their And he can manipulate the music to lives. The fact that there are problems change the pins. "If I'm slipping with a in Iran-our listeners could care less. certain age group, I've got to know But when we relate that to the price of what I have to do to get them back. If gas at the pump, then they're in- it's women between 25 and 34, I can add terested. more Barry Manilow or a disk jockey "I live and die by the ratings," says with a nice, warm personality. If it's 32- year -old Gehron, who began in radio men between 18 and 24, I could add back in high school and worked his way some Ted Nugent. But they're the most through Penn State as a disk jockey. fickle group of all. Guys between 18 and As a program director for 10 years 24 have absolutely no loyalty. (five of them at WLS) who has aver- "Of course, it's often a trade-off. aged 11 -hour days, he says: "Being a Sometimes I have to let a certain group program director takes an enormous slide to keep the other listeners. We're toll on your life. You have to be willing a mass -appeal station. Everything we to make sacrifices. I'm divorced. That do is aimed at what the listener wants was one of the tolls the job took. to hear -from the music to the news. Between the time I spend at the station Our news is structured to stories that and with my son -that's my life." Gehron: ' Problems in han . Our listens us could care less." are of interest to the listeners-the continued on page 5t

Narch 4, 1979 49# www.americanradiohistory.com Mary Ann Mobley presents... THE SHARPEST DECORATING DEAL IN TOWN! "Look for Mary Ann Mobley on the new Gold Bond Decorator Panel Display at any of these leading Building Supply Dealers."

ILLINOIS Hanover Park Algonquin Hill-Behan Paneling Unlimited Lumber Company 11899 Chase St. Lake Street Arlington Heights Highland Park Heller Lumber Craftwood Lumber Co. 24.11J. Hickory St. 1590 Old Deerfield Rd. Hill -Behan Lumber Co. Homewood 5 S. Arlington Heights Rd. Edward Hines Lumber Co. Batavia 18600 Hardwood Avenue Weigand Lumber Joliet of Batavia Joliet Globe Building 415 East Wilson St. Material Co. Bensenville 1803 Plainfield Rd. Hill -Behan Lumber Co. La Grange Park 5 South York Rd. La Grange Park Lumber Co. Blue Island 900 East 31st Street Wille Bros. Co. Lake Villa 2154 Vermont St. Hill -Behan Bradley Lumber Company Security Lumber Route 83 & Lake Petite Rd. New Fire- Resistant Drywall Paneling & Supply Co. Lisle 101 Lawn Hankinson Lumber & Supply BrtStol Co. 1909 Ogden Ave. Bristol Lumber Co. Inc. 2308 Cannonball Trail Melrose Park Lumber Inc. Calumet City City. 4600 W. Lake St. State Lumber Co.. Inc. 532 W. State Street Montgomery Hines Lumber Chicago Edward Co. Route 31 & Webster ALL Bison Lumber & Building Material Centers Mt. Prospect pAT CT D 8515 S. Vincennes Ave. Courtesy Home Center TD 7Fp ED 750 E. Rand Rd. 9Ñ'FYDU City Service Lumber Co. 001-0 12301 South Ashland Ave. Edward Hines Lumber Co. Courtesy Home Center 604 W. Central Rd. 9501 S. Stony Island Mundelein Edward Hines Lumber Co. Hill -Behan Lumber Co. COU 2601 W. 95th Street 538 North Morris DECORATOR PANELS Fordham Lumber Co Inc. Niles & GET A STANLEY UTILITY 10t E. 87th St. Edison Lumber Company Hill -Behan 6959 Milwaukee Ave. PANEL KNIFE This coupon will be redeemed by Lumber Company Oak Forest FREE! Large authorized Gold Bond Decoralo. 5601 North Elston Avenue Forest Lumber Company 4 8' Panel Building Supply Dealers la one Stanley U ably Panel Knife Plywood Minnesota Inc. 5 more Decorate. Panels. Limit 15530 Cicero Ave. Panels with the purchase o' or Gold Bond 3250 North Kedrie one knife per customer Good ery in the U S.A. Void where pro Oak Lawn Go Up hauled. taxed or

Chicago Tribune Magazine www.americanradiohistory.com confirmed from page 49 Scott credits his competition, WMAQ Mann's annual income -about he I "the contest station," he calls it), with $350,000 -is where gets even. He doe; Guilt -free country enlarging the rr.arket for country music mind the title salesman and prefers . Craig Scott exhibits no trace of the in Chicago. And now he's after that consultant - or even manager of spe- Southern accent that's left from his market. He has given his two country cial projects, a designation WBBM gave Kentucky childhood when he occasional- stations here different personalities: him, although the only project O'Don- a ly takes to the airwaves as a country '`WJJD has a very folksy, warm, nell can recall is Mann's participation disk jcckey. The "hillbilly sound" is out riendly feeling, with personality jocks; in local celebrity "roasts " in country music -even for a man who ÁJEZ, an FM station, plays more It is rumored that Mann-one of won tie Billboard award for Country nusic." WBBM's 10 salesmen -accounts for Air Personaity of 1972 and the Acad- WJEZ was switched from an easy - about 40 per cent of the station's corr- emy cf Country Music award for Per- listening, beautiful -music format. "We mercial revenue. sonality of 1973 and appeared as a guest felt that a well -programmed, full - Needless to say, Mann is not your on "flee -Haw." service FM radio station that played average, uh, consultant. With a BS from Scott, 33, has been vice president of progressive country music was long Northwestern, an MA from Columbia, programming for Plough Broadcasting overdue. AM contemporary-music sta- and a law degree from John Marshall, Company, Inc. (which owns 12 stations tions were getting hit by FM stations, he calls on Plato and Jefferson to per- in six markets, including two country and we thought it was time for the Mann: "You edjust. " suade a client to advertise on WBBM. stations here in Chicago -WJJD and same thing to happen with country." Mann His research includes the client as well WJEZ -FM) for four years. Scott's stations are currently the 12th - Super -sales as the product. Which is how he knows "Country music is the MOR (middle - and 25th -rated stations, but he has some Supersalesman Don Mann of WBBM to show up at a 7 a.m. meeting with a of-the -road) music of yesterday. Most ideas on how W move them up. "We're settles himself into "his" chair at "his" reluctant prospect with a thermos of the country jocks used to be on the Top 40 planning some heavy music research on table at the Drake Hotel's Club Interna- man's favorite cafe au lait and a box of stations. We've homogenized it so that the passive listeners, the ones who don't tional, a private dining club that French pastries. it appeals to everyone from 18 to the phone in requests. That way you get charges a person $400 to join. Bottled But Mann is not above the cornball grave. That old hillbilly stigma is gone. negative responses, like 'I hate that spring water and fresh croissants are tricks. He passes out plastic disks that People aren't ashamed to admit they song; I'm sick of it,' as well as positive. waiting. Across the table is Mary Mills, say "Twit" to clients who promise to listen to a country station anymore," "Our FM station will expand its news media planner and buyer for the Mar - call when they get "around to it," says Scott. department. Even with the strong steller Inc. advertising agency. minuscule business cards that say "The movement of people to FM in the last Teetotaler Mann encourages Mills to lack of business from you has made this several years, they still go back to AM have another glass of wine. This is not a economy card necessary," and pens, occasionally for information. We're "business" .unch - most of his busi- notepads, and pocket flashlights with also tightening our playlists." ness is done on the phone or in the his face on them. Like many -adio people, Scott won- client's office. But it's that ,ll. "That's Don," says Mills. She has ders about the reliability of the Arbitron important aspect of the Mann technique been dealing with him for more than 10 ratings, which depend on people filling - the old personal touch - that makes years and calls him one of the best out diaries of their listening habits. him the most successful radio salesman salesmen because of his thoroughness, "People who till out diaries are active in America. availability, and personality. Over the people. Who else is going to take their Mann has been selling time on WBBM years he has earned her trust - all - diary with them in their car and to for 28 years. He did it when the station important in the radio business, where work and log how many hours they carried soap operas, when it played many deals are made orally and the listened to which station? And those are music, and he does it now when the paper work frequently doesn't catch up t the same kinds of people who are likely station has an all -news format. "You till the spot is off the a:r. to play contests and games. I'm not adjust," he says. When the nonbusiness lunch -where interested in bribing people to listen to He doesn't mind that his office is a Mann has learned that Mills has a new my stations. WJEZ has no contests, and little, windowless cubicle compared to client that could be an advertiser on WJJD will use only limited ones. I think general manager William O'Donne;l's, WBBM -is over, he claims his fur coat Scoff 'The hillbilly stigma is gone." the public is )utgrowing it." which has a window and a washroom. and wishes her "a sell of a day."

Memories `The Breakfast Club': bacon, eggs, and a little corn When "The Breakfast Clut," and tickets were as hard to get as "Sunshine Shower," a letter- writing went off the air at the end oe 19E8 they are today for "Bozos Circus." campaign for shut -ins: "Memory after 35'/2 years, it had been tie There was the theme song ( "Good Time," sentimental poems on longest- running daily network prog- morning, Breakfast Clubbers/Good babies, motherhood, and home; ram of all time. Its beginnings we e morning to ya/We got up bright and "Moment of Silent Prayer :' in 1933, when Don McNeill - fcr- and early /Just to howdy -do ya "). "In the beginning, I had to write merly one -half of a Louisville radio There were characters like Toots out every word. That was an NBC comedy team called Don & Val, and Chickie (played by a couple rule. Later, we did without scripts. The Two Professors of Coo-Coo who later would become famous as Once in a while we'd write down an Co lege - took over an NBC shcw Fibber McGee and Molly), Aunt idea or an occasional gag, but in Chicago named " Peppe Pct" Fanny (Fran Allison), Sam Cowling outside of that, it was strictly off- and proceeded to change its name ( "Fiction and Fact from Sam's Al- the -cuff. We never worried about and format and, eventually, Is manac"), and Jack Owens, The dead air. Luckily, when yo.i have place of origination (from the Mer- Cruising Crooner, who wandered an orchestra and singers, you can chandise Mart to the Civic Opera through the audience serenading always throw it over to them in Building, the Morrison Hotel, the good -looking women. There was at case things get really dull.

Sherman House, and the Allertor ). least one vocalist who went on to "Sure, we were 'corny,"' adds "'The Pepper Pot' was on from 8 bigger things Johnny Desmond McNeill, who is the father of three McNeill 1 1933. - to 9 in the morning, and no oie - and others who were never and grandfather of eight, lives in wanted that hour, which was IJo rest. It was far from an instant given the chance. ( "Patti Page was Winnetka, and is still active in his

Man's Land," says McNeill, now a success. In fact, we didn't get our on for a week or so, and I decided own business firm. "If corny means fit -looking 71. "They had the house first sponsor until 1940, but NBC to turn her down," McNeill recalls down -to- earth, family -type enter- orchestra, a couple of singes, aid stuck with us anyway." with a wry smile. "I also had the tainment, then we were corny. We

a guy reading poetry. I conceived Gradually, the different elements dubious honor of turning down made no attempt to be literary,

the idea of a breakfast club and tie developed as the show gained in Doris Day and Ann- Margret. I could that's for sure. Didn't want to de- different calls to breakfast and tie populari.y; at one point, it was realty pick 'em. ") stroy my image." march around the table and tie heard on more than 300 stations, There were regular features, too:

Marci 4. 1979 www.americanradiohistory.com 1.s rep ori rd in the Bo s hingt on Post, Chicago Tribune, Hernial, Ecologist. 11 s- srrorrh, Prod Homey Nerrs Doomsday Powder Drama's boy A look at Yuri Rasovsky and his National for Roaches...could Radio Theatre of Chicago, the enterprise that brings you the work of F. Scott Endanger Species. Fitzgerald, the acting of Michael York, The cockroach could become the next endangered species if a and the boundless California manufacturer has his way. enthusiasm and Alan Brite, who 30 years ago developed and lent his name to imagination of a certain "El Fiendo. what is now a standard household cleaner, "Copper Brite," has a new product called "ROACH PRUFE," Brite states that because roaches simply do not recognize By Clifford Terry He suddenly jumps up and plays one "ROACH PRUFE" as an insecticide, they do not avoid it, then scatter of the adaptations, "Financing Fin- negan," written in the to other parts of your residence as they do with the more toxic one evening (not thousands of light- late '30s in Hol- lywood. The title character is a thinly insecticides. Plus, the electrostatically charged powder sticks to years from Earth and not in an un- known galaxy) Yuri Rasovsky, produc- disguised Fitzgerald, portrayed as an their bodies which they then carry back into the walls spreading er- director of the National Radio irresponsible, but charming and among the other roaches. The result is you kill not only the Theatre of Chicago, and his associate, talented, not -quite- has -been. The pro- roaches you see, but also those hiding and multiplying in your Michelle Faith, were walking out of a duction turns out to be extremely clever walls and then you are protected for years against reinfestation. showing of "Star Wars" and feeling and witty, brightened by a sophisticated In scientific tests conducted during a major research project by very smug. use of music and sound. "If I'd attacked leading Southern California University, the "ROACH PRUFE" for- "We concluded we could do better this stuff like traditional radio, it'd mula was tested in heavily infested housing developments, res- than that on radio," Rasovsky recalls. sound horrible," Rasovsky says. "As a taurants, hotels and grocery stores against the most powerful "Like, why not do the archetypal 'Star matter of fact, it did. Our biggest ego- Wars' 'The trip came when we were hired to re- insecticides used by professional exterminators. In every in- - Odyssey'? We mentioned it in passing to a representative of a place the original producers and writ- stance the "ROACH PRUFE" formula proved strikingly superior in foundation in New York, and the next ers. Arch Oboler, a hero to anyone in eliminating all roaches and preventing reinfestation. thing we knew, they were giving us radio - he wrote stuff like 'Lights Out' "ROACH PRUFE" is registered by the United States Environmen- $130,000." - had done the pilot, and it was so bad tal Protection Agency for use in all buildings, plus new construc- The grant was used for the first ... just melodrama." tion and can be used in homes with children and pets. episode in a project that calls for 12 The powder is odorless and non dusty and no harmful or irritat- more Homerian segments - at a cost of Rasovsky's National Radio Theatre of Chicago this season is ing effects await the user as it is simply applied with a teaspoon perhaps $1.5 million - all of which will turning out its under kitchen appliances and other hidden areas. be aired nationally at least two years from now. Classical scholars from Har- vard, Tufts, and the Universities of Chicago and Texas are working on the scripts, James Earl Jones has volun- teered to play the Cyclops, and it is hoped that Melina Mercouri will por- tray Circe. "It's the toughest thing we've ever attempted," says Rasovsky. "The first episode took six months to write. One problem is that everyone in The Odyssey' talks in long speeches, and a truism of radio is: Never give anyone more than five lines without being interrupted by others in the scene. Otherwise, the audience forgets they're there. Another difficult thing is turning out an 'Odyssey' that will satis- fy the scholars and at the same time make it dynamic enough so it won't turn off a mass audience." The project is the latest that is bringing new prestige to the National Radio Theatre of Chicago, which, for the third season, is producing the highly rated "Chicago Radio Theatre" series for WFMT. Another is a commission by National Public Radio, out of Washing- ton, for eight half -hour adaptations of short stories by F. Scott Fitzgerald as part of a national series, "The World of F. Scott Fitzgerald" (scheduled to begin in May). that also will include documentaries about the writer's life and times. "There's a difference between literary dialog and that which will work in "Roaches, hare r. we got surprise for you." drama," observes the 34- year -old Rasovsky, who likes to bill himself as Barbara Rush tapes "Michael's Lost Brite has a problem, however: he says retailers apparently "El Fiendo" and "Renaissance Mad- think it's unprofitable to stock the one -shot roach killer Angel.' on their man." "Fitzgerald's stuff, of course, is shelves when the same customers will come in again and again to strictly literary, and we had great trou- WFMT productions for the first time for buy the other roach insecticides. So he has decided to sell his ble adapting it, as everyone does. Take a prime -time slot (a p.m. Mondays), product directly to consumers. away his style, and all you have left are with the local works alternating every ROACH PRUFE' costs 7.95 (including postage) for a one -pound stories about narcissistic and inconse- other week with BBC dramas. "Chicago can. Airmail is 1.00 additional. One can covers up to a 9 -room quential people doing rather obnoxious Radio Theatre" is one of only four ma- residence, plus one can for basement and garage. To obtain the things to one another. Often, we had to jor dramas these days, the others being product, send a check or money order to Copper Brite Inc., Dept. make really strong departures from the "CBS Fadio Mystery Theater," heard stories in to be to here seven nights a week at 10:30 on C5, 5147 West Jefferson Blvd., Los Angeles. Ca. 90016. original order fairest Fitzgerald." WBBM; "Sears Radio Theater" - a ©Copper Brice for 1979 52 Tribune www.americanradiohistory.com Chicago Magazine Rasovsky at work in the studio: "Nobody's gonna get rich on radio drama, but it's very important to keep it going."

The two best are Nicholas Rudall, professor of classics who runs the Courte Theatre and starred in our 'Frankenstein' this fall, and Kenneth Northcott, head of the German department, who did a brilliant Sherlock Holmes. For the role of Dracula, we found Nicholas Simon, a Hungarian actor with a beautiful bass voice who came over here during the revolution." Equipment at the db Studios includes a $100,000 electronic board that can come up with sophisticated mixes through use of what Rasovsky calls 'gizmos.' Yet, things haven't gotten so sophisticated as to preclude old-time sound effects. A guillotine was built for "A Tale of Two Cities," a raw chicken breast sucked for "Dracula." "This is for the sound of a dirt road," El Fiendo says. pointing to a box of gravel. "Wei' still have to make some poor guy humiliate himself by walking in place in this thing. And here are some coconut halves for horses' hoofbeats. "What we do primarily is use film technique. You can do jump cuts and other stuff on radio. In 'The Dark Tow- er,' we used ambience tracks and cin- ematic editing all the way through, but at the end, when Michael York is in the empty desert, we used a special gizmo that cut out any sound going onto the tape when he stopped talking, to give the feeling of absolute silence. For 'Rogue Moon,' the science-fiction clas- Prao by Charles osgcod sic by Algis Budrys, we used a special binaural mike to, show the contrast radio actors. Also, those actors are between realism and the science -` much older than I am, and they think fictiony stuff. Ideally, what you want is they knew how to do radio much better a perfect mix of music, sound, and than I do and get very stubborn about voice. And we don't believe everything it. The better actors in town aren't has to be put into the dialog. No one young, necessarily, but they're stage - would ever say, 'Here, sit in this green trained and much more flexible." chair' - which is a line I heard on the In addition to local performers, 'CBS Radio Mystery Theater.'" Rasovsky manages to hook "name" actors and actresses. This season's pro- Rasovsky was reared in South Shore ductions include James Earl Jones in ( "the unfashionable end ") and was in- "Emperor Jones," Michael York in advertently steered toward his present "The Dark Tower," Barbara Rush in career by his uncle, the boxer - world "Michael's Lost Angel," and Forrest lightweight champion Barney Ross. Tucker in "The Outcasts of Poker ( "He watched me fight in an amateur Flat ." "They come here to tape - or bout and afterwards told me, in effect, already are here for something else. that I ought to go into show business The nice thing about Chicago is that with the other sissies. ") Also in his people like that are always running in adolescence he struck up correspond and out. Michael York, by the way, ence with a schoolmate's uncle, Robert Michael York at a rehearsal of "The Dark T ewer. " came all the way from his home in Bloch, author of "Psycho." ( "He men- Monaco. Sometimes they work for noth- tioned a radio series he'd written - new series featuring comedies, West- We've survived only on the goodwill of ing, sometimes for scale. It's an at- 'Stay Tuned for Terror' - and how erns, adventure, romance, and gothic the broadcasting industry in Chicago. titude similar to what goes on in Eng- much he loved it. ") Dropping out of horror - five nights a week at 8:30 on Hans, the union, everyone gives us a land, where Gielgud and Richardson South Shore High, he eventually landed WBBM: and National Public Radio's break, 'cause they want to see this stuff will work free for the BBC. It's a way to in the Army, where he worked on a "Earplay," produced out of Madison. done. Radio's extremely cost-efficient. pay back the industry. radio program called "Super Trooper," Wis., and focusing on works by play- Nobody's ever gonna get rich again on "The best actor I've worked with was and later became a drama instructor wrights like Edward Albee, Arthur radio drama, but it's very important to Brian Murray, a New York -based En- for the Chicago Park District - helping Kopit, and David Mamet. keep it going." glishman, who played Sydney Carton in produce, of all things, the city's Air and An outgrowth of the old Chicago City Costs of productions range from $500 'A Tale of Two Cities.' The most dif- Water Show. Players, Rasovsky's group - originally (for John Mortimer's two-man play ficult was Forrest Tucker, because of "Dick Orkin, who created 'Chick - known as the Theatre of Phynance "The Dock Brief," taped in one take) to the alcohol. I mean, at 9 in the morning. enman' in the late '60s, is responsible Radio Workshop and then the All-media $12,000 (for Louis MacNeice's allegory I wanted Mercedes McCambtidge for the rest of us being on the air Dramatic Workshop - began on WNIB. "The Dark Tower," featuring 30 mem- - the greatest living radio actress - today," Rasovsky adds before going a small classical -music station, in 1973 bers of the Chicago Symphony), with for Athena in 'The Odyssey,' but she back to work. "He showed - even in,. "When we started, we had nothing," its average shows going for $3,000 to $5,000. was too busy running her foundation for two-minute segments - that a storyline director remembers. "We borrower "I couldn't do a stage play for that kind alcoholism in. Philadelphia. Richard could be commercially viable on Top studio space, sometimes broke into of money with the same quality," Boone wanted too much money. I also 40 AM stations. I get it from people all studio space- This is our second year al Rasovsky notes. "Which is one reason I invited Eli Wallach to do David the time: Radio drama is a dead dodo. the db Studios`. We were lucky Hans went into radio. Instead of weeks, a Mamet's 'Duck Variations,' but he But I just look at my ratings and my Wurman who writes background music show of I' /s to 2 hours will usually take wanted to do it with E.G. Marshall, who fan mail and the fact that I'm eating for us and also writes commercial jing two days to rehearse and tape. - vocally - is the most wooden actor regularly for the first time since I got les, owns half interest in this joint. Re "Our acting style is much different in the world. out of the Army, and I laugh. arranged a deal so we cxild use this from traditional radio; we get real per- "We get people from unexpected "I also like to point out that even film place without it costing ms a left arm formances out of people. It's very hard places sometimes. We do a lot of British has a physical limitation. Radio doesn't. for us to use traditional radio actors. material, and the accents, of course, We can do anything. Someone comes A studio at Huron and La Salle cxiginaltt They're not only hammy, but they don't are crucial. For those parts we mostly along and says, 'Well, you can't do a designed to record music. sound like people. They sound like old seem to use professors at the U. of C. ballet.' Hey, we're workin' on it."

March 4, '979 www.americanradiohistory.com 53 Lujack weaves creative touches through the show.

_ continued from pegs 42 After the next newscast, there is idle however. "You keep activating my but- "America and the world's favorite Lujack's eyes go flat. He dislikes ur.pro- chatter in the studio. and Tondelli mis- ton," she says, dropping her eyes to the program." What follows is a tape of fessionalism. He repeats the number ses a cue because of it. Lujack snaps, console full of them. Lu`a2k sighs, then Lujack and Tommy Edwards, the sta- and adds coldly, "Why don't you get off "Let's go." McFar: and eyes him nar- smiles despite trying to mask it. tion's midday jock, reading, well, ani- the phone ?" Tondelli wrinkles her nose rowly but abandons her comment in mal stories. There are stories of a deer cutely. Lujack does not respond. midsentence. Tondelli is irrepressible. At 6:95, Lujack proclaims it's time for that attacked its reflection in a window, of the problems of artificially in- seminating turkeys, and of a dog that tracked down its master 250 miles away. As Lujack unspools the stories, Edwards, who was introduced as "little snot -nosed Tommy," throws out won- dering questions. Both he and Lujack contribute off -the -wall conjectures. It is The Chefs New lib. Bag. hard to understand just why the "animal stories" bit works, but it does. The stories are done live at 9:95 a.m. - 15 minutes before Lujack finishes his show and Edwards starts the midday session - but Greenberg added a tape of yesterday's stories to today's show. When asked about "animal stories," Lujack drops his wise -guy veneer for a moment and answers: " `Animal stories' and the 'trashy show -biz report' are examples of what I'd call 'common denominator' programming. They touch everybody because everybody has a viewpoint." Lujack calls up one of the few old music cuts on his show, Chuck Berry's "Sweet Little I6,'' and his face brightens. Another reason for his success comes into focus. Larry Lujack really loves boot- stomping rock and roll. "Do you realize that S.O.B. is 52 years old ?" Lujack says of Berry, and his admiration comes shining through. Even when Lújack makes a mistake, he often turns it to advantage. Periodi- cally during the show, he pitches used advertising copy and the contents of his overflowing ashtray into the mammoth wastebasket at his side. On one occasion, Lujack inadvertently discards a tag line that is to be read at the end of an Oldsmobile commercial. The red light flashes on his console, and Lujack shouts in mock panic: "Time out! Time out!" He rummages through the basket 4 flavor cat dinner: Beef, Cheese Tuna & Liver in search of the missing copy. The faux pas is somehow endearing. NE- WT7LB Lujack weaves little creative touches through the show. He sets up another oldie, Bill Haley's "Rock Around the Clock," by seguing into the song from a few bars of Linda Ronstadt's "We Need a Whole Lot More of Jesus and a Whole Lot Less Rock and Roll." They are well -crafted little surprises. Nothing large; Lujack does not play for excess. Indeed, when he's midway through live copy rife with double entendres, dealing with a kitchen appliance that grinds meat, Lujack hits the cough button, 30c Save 30( on our new7lb. bag of Chef's Blend. 30cI killing his mike until the urge to snicker fades. 1 At 9:55, the show is over, but Lujack's

TO DEALER -. Fa each coupon you ac l S.A.; roil where prof b Id tar

54 Chicago Tribune Magazine www.americanradiohistory.com PLEASE SEND ME

Mail Order Man Order Shopping Guide Please Send Me Shopping Guide

URINE -ERASE' 1000 ADDRESS YOUR CARPET LABELS s,s y $100 Enzyme Removes Urine! .! je way - : Urine soiled carpet or fabrics? . 1000 gummed economy name and address abets URINE -ERASE'" with URINASE"` printed in black with ANY name, addles:, zip enzyme gets rid of ANY (dogs, cats, code. Up to 4 lines. Order 5717 Sat el 1000 people) urine slain and odor, old or Emma tabak Wendt al.eo new. This treatment permanently a and completely removes urine and 250 sanitizes your carpet. Approved by Self -Stick Cats magazine and used by GOLD professional carpet cleaners be- FOIL cause it WORKS! Satisfaction guaranteed or money bock! zf' r 50" LABELS URINE-ERASE is $9.95 plus 51.50 handling. ROPE 198 of 8 mm continuous ARGON CHEMICAL LABS, INC., Gleaming gold oil labels stick to any clean, dry simu aced DEPT WC e0' surface - need no moistening Rich black print, 2675 SKYPARK DRIVE #102, ins. classic b ale, Orrin P6121 Set eF 250 TORRANCE, CA. 90505 PEARLS Gold Eel labels Ibadl

Introductory JUST $1 250 one. KODACOLOR Self -Stick any 12 exp. rol 50' for postage and handling Uevobyed WHITE 6 Enlarged Eaci pearl in this 50 -inch rope of (20 En, $2 501 peal Is is individually knotted. Just too GLOSS 1501m 24 E.p 52!18 beautiful to be real...they are can - LABELS ol¡ WOLVERINE STUDIOS bmNxts with no clasp. Can be worn P.O. Box 2 Wes. eK 49120 thy ry Mich way ". Its a special intro - Return Postage Paid ductory offer to give us the osporunity 1" Glossy white self -stick labels cling to any smooth of sanding you our wholesale cata- su'ace -no moistening. Shaip lack priding to logke bee of charge to acquaint you to 4 lines. Oder P6030 Sat el 250 White Glass NOW -$1.79 PER GALLON with our exquisite merchandise selec- Labels Oman 81.N tion and prompt service. Money Back r PROFESSIONAL CARPET Guarantee and Delivery in 7 days. Walter Drake CHRISTINE'S CREATIONS 3123 Drake Building SHAMPOO Cleans tight & drys Iasi 3 1 S. Market Used ex A Concentrate. Send Street - Dept. PICT Colorado Springs. CO 80940 M.O.'bib' o Visa. Hasler Charge Troy, Ohio 45373 I N.551E Kar-Vac, Inc., 4360 W. 127th St., 'ADDRESS Alsip, IL 60656. 312 233.3676 ICITY

9161E ZIP

VITAMINS I - _5717 1000 Labels@S1 each 5_1 WANTED JEWELRY Factory to You P6128 Gold Foil Labelsi: S1.98 each 5_ 1 ICASH PAID IMMEDIATELY for old iiLL NATURAL VITAMIN E _P6030 White Gloss labels@SL98 ea5_ gold, jewelry, gold teeth, watches, REMOVE HAIR 100 Capsules rings. diamonds silverware. eye - fÁ5) IA11 20E per set for postage 6 handling 8_4 glasses, silver, platinum, mercury. (40( int'l units) f 'SATISFACTION GUARANTEED Total SJ Satisfaction guaranteed. F R E E 100 Capsules f 50 "formation. ROSE INDUSTRIES, (10(Oint'l units) 10 Deft. CT, 21P Rost MedIsp St.. Chicago 60602 RA 6 -1031. F igh Potency All Natw3I 4 in Quality Photofinishing FOREVER Kel I - Lecithin B6 Cider Vinegar TN: AMAZING NEW COMBINATION is our first OF NATURAL FAT FIGHTERS consideration You can now remove unde- structions make you expert 250 TABLETS $5.25 sirable hair PERMANENTLY in a few minutes. You'll save Financial Add 50c postage 6 handling in the privacy of your own hundreds of dollars on salon e+ House home. A simple electrolysis electrolysis by doing it your- trends: Vitamin OAG ANY r.g Visit our factory sore; EXPOSURE ROLL instrument called Perma self. 7036 W. Higgins Road, Kandel/ Chicago, Illinois 60656 Tweez enables everyone to 1053 Roselle Fd., enjoy the benefits of elimi- 14 DAT MONEY BACK GUARANTEE No-finan Plaza Shopp ng Center Greer 9e w. 1ofman Estates, III. 60172 iewaY nating the bothersome chores S2.7s Report of repeated shaving, depila- s16.95-ADVERTISED $KFiUDLAND PHOTO toso RAM 1060 tory use, waxings, forever. ELSEWHERE AT Myron Kandel and 'MAITRE. EL. $19.95

Phillip Greer explain Well over one million people `N1\EO MhRkaM1710 financial trends odacolor and ,. .e .,.... like yourself found Perma important issues. Film Processing Good HouseleeplEg, This Coupon Must Accompany Film PROaISES Look for their Re- Tweez an effective end to OE1E0 NO L'M'T_. aCFM75100 RUMM0 n port every Sunday, hair on the face, legs and Monday, and Thurs- Offer Ends 7 31 79 Send Check or Money body. Order day in our Business $ 39 section. GENERAL MEDICAL CO., Dept.NCT -191 It's 5 STICKPINS Perma Tweez is so unique 1935 Annacast At your newsstand E,e.r. .74 EX.. Ave. 233 r IN ONE! And it's that a patent was granted be- West Los Angeles, Ca. 90025 or call 222 -4100 for w yours for $1.00 E 1 enclose $56.95 in full payment. home cause it is the only electroly- delivery. E Master Charge Visa making power of eaouis le Plea.a wand MIs ac , M. p,d.r. Fashion Jewelry can as- -known by the wasty ea ke0. you sis instrument that won't Exp. ' semble at home and Sell 'a # date Turn to the R AMERICCAN STUDIOS big proh6 You get 5 ddferent Ori Snow Wine puncture the skin. This fea- ..9s, cimse yew 65601 Colored Solar Stones rial D COD requires deposit. Bal- lorep on and our of any ture has made lance includes 4. 0 chargesesis andd Math any it the choice $1.00 handling. posane.costume. anyarty odolaIoccasion erro O hicago n (f and safety dutch rlSend Da 1wpCd of over 15,000 physicians as pyted F. Norne YlOfer ragidimro r.gr Etta awl Odd srsock Send $1 s m.t sock pin is well as - a mews 1iP I. m.aserd.9 see root. Dos>ped hospitals, govern- Mdered WOW. boy 301 ar - Tribune - 1M nys DONABAR CO. Dept C-109 ment institutions and univer- Cyg Yip I wliasd-l9sdlqalt ker9.rdund 234 W Rana CNCap, e a 41 of tti maw you MAW Did or Ibl G. leesey supplier Mee tam. Mk. of Prof. 6 Home El.atalysls EguID. elarmV dala In eY00ag" sity medical centers. Easy in- March 4, 1979 56 - www.americanradiohistory.com POLYGLYCOAT PRESENTS

MOTHER NATURE 11QfS NEW CAW.... 511E KILLS )O(AR NEW CAR F11M514 AND MUMS 1T5 BODY LoN5 BffRE 175 TIME.....

NAY OWNER HAD W15 NEW CAR DEALER GIVE ME THE 2 13E5 I'M NOT AF2AID BEAUTY OF )OU, MOTHER TREATMENTS NATURE! )CUCAN A CAR CAN 6ET! MUFF AND piI F ALL U WANT TO- rM Pf O1ECTFP!

AGAINST -AND FOR MY ROPY- MY 2U5TDROOFING 51.11ELD WAS TESTED - OTHERS - AND pazy Lyco4rCAME IN ILTEXV :- ._. - --'

tPOIVKYCJIrt 1

tMIS INDEPENDENT LRBDRATORY TEST SHOWED POLYGLYCOPT S?oFPEO RUST= THANIGH COMPLETELY!

UNDER THE TERMS OF YOUR WARRANTY, YOU MAY (NOW MOTHER NATURE WAS TO CHANGE TIER WAYS, BECAUSE WITH OBTAIN AN ADOtI1ONAL 7 YEARS PROTECTION- ATOTAL POLIGLYCOIAT LUSTERIzING SEALANT & RUSTDROOFING SHIELD OF (}O Mai P1CoTECITION AGAINST RUST!* ITS A BRAIN NEW WORLD!

you CAN f 1 Altpur RUST FOR 14 YEARS BECAUSE WE'U FIX FIND OUT NOW TO PQCTECT YOUR NEW CAR A6AINSY MOTHER NATURE -MAIL COUPON TO Atir8LYCO/7- CO 25 N. BECINAINY, TARQYTLTYN, N.Y. 10591 NE ADDRESS