Azure Market Opportunities Buying behavior is changing radically

Typisk indkøbsmønster i virksomheder og OPEX baseret indkøbsmønser offentlige myndigheder

Virginia (2017)

Journey to the cloud

On-premises IaaS Serverless Less/no code

Infrastructure Platform Infrastructure Platform Managed Container Platform Application Platform “Lift and shift”

Migrate Innovate FY20 Solution Area Modern Workplace Business Applications Azure Priority Priority Priority Priority Technical Scenario Technical Scenario Technical Scenario Technical Scenario Scenario Scenario Scenario Scenario Teamwork Deployment Intelligent Sales & Windows Server Migration Machine Learning Marketing Linux Server Migration AI Apps & Agents Employee Engagement & Server Mainframe Migration Knowledge Mining Communication Migration Customer Proactive Customer Cloud to Cloud Migration Artificial AI Compute & Deep Learning Teams Custom Solution Engagement Service Intelligence VMWare Migration Development (AI) AI & Business Intelligence Teamwork SQL Server Migration to SQL AI & Big Data Content & Knowledge Connected Field Service DB/SQL MI AI & Automation Management Data SQL Server Migration to IaaS 3rd Party AI to Azure Modernize Finance & Meetings & Meeting Rooms Migration Cosmos DB Migration Operations Modern Data Warehouse Calling Data Modernization on-premises Real-time Analytics Unified OSS DB to Azure Self-Service BI Device Deployment Connected Commerce Operations SAP on Azure SAP on Azure Analytics On-premises BI Modernization Unified Desktop Virtualization Modernize/New OSS Applications Hadoop/HDInsight Modernize HR Application Endpoint Modernize/New .NET Applications Spark to Azure Management Device as a Service Innovation Containerize with Kubernetes Databricks Mobile Device Management Modern Analytics IoT Hub Virtual WAN (SDWAN) Advanced Windows Azure Firewall Identity & Access Management IoT Central Networking IoT Front Door Power Business Process Digital Twins Information & Data Protection Platform Automation Identity & Access Management (IAM) 3rd Party IoT Threat Protection Security Network Security High Performance Compute (Core) Advanced App Modernization Network Security High High Performance Compute (GPU) Security Threat Protection Performance Data & Information Protection Compute Specialized Storage Security Management Modernize Finance & Security Management Dedicated HPC Operations (OP to Cloud) Mixed Reality Mixed Reality Advisory Services RDS on IaaS Scalable Virtual DevOps Compliance Intelligent Sales & Business Desktop RDS on WVD Information Governance Marketing Resilient Planning & Architecture Management Azure Stack Cloud Adoption Framework & Governance Adoption Enable Azure Adoption & Change Intelligent & Change Databox (Gateway/Edge) Cost Optimization Management Customer Service Pro Edge Management IoT Edge Business Continuity & Disaster Recovery FY20 sales & partner priorities

Migrate Innovate 1. Partners and offerings to Teams driving usage at scale 1. Virtual Desktop Infrastructure on Azure 2. Applications to Azure with a preference toward usage 2. Cloud Native applications utilizing one or more of our 3 of PaaS services clouds. 3. Infrastructure to Azure at scale (SAPonAzure, etc.) 3. With AI native or infused solutions. 4. Databases (SQL/PostrgressSQL, MariaDB, NoSQL, 4. Power Platform Oracle) to PaaS 5. On premise Dynamics Solutions

Partner enablement 1. Enterprise Skills Initiative 2. OCP Enablement Plan 365

Microsoft Dynamics 365 Microsoft Power Platform Dynamics 365+ Office 365+ LinkedIn + Partner Solutions

Tasks Relationships Planograms Shipments Calendar

Documents Trade Job History Orders promotion Talent

Patients Forecast Accounts Device Email Message data

Support People case Meetings Skills Equipment maintenance

Storage Professional Service contacts requests Merchandise

Opportunities Focused Inbox There is a huge gap between 84% actions and expectations 75%

23% 14%

Source Gartner, 2019 Source BCG, 2017