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Avant-Sales-Deck.Pdf WHO IS 2019 AVANT OUR TEAMS MAJOR ACHIEVEMENTS Avant fields one of the eight foundation teams in the League of Legends Oceanic Pro League (OPL) – the premier competition in Australia and New Zealand, alongside also fielding a development team in the feeder OCS 1ST PLACE GAMING? league. Counter Strike & League of Legends are Avant’s Major titles. CS:GO ASIA MINOR QUALIFIER In addition, AVANT Gaming also has exceptionally successful teams represented in 2019 Quake and Clash Royal. Overall, we have a stable of 20+ players, and are also currently investigating several additional expansion opportunities in PUBG, Fortnite and Rainbow 6. 1ST PLACE LPL ANZ CHAMPS S1 2019 3RD PLACE 04 20 10 ESL AUNZ CHAMPS S9 2019 Established in 2013, Avant Gaming has TEAMS PLAYERS COMPETITIONS established itself as one of the premier esport organisations within Oceania. 4TH PLACE Avant carries a plethera of professional teams, OPL SPLIT ONE 2019 influencers, support staff and commercial and media personell under it’s banner. 200+ MATCHERS PER YEAR OUR AVANT FAN DEMOGRAPHIC NETWORK 75% MALE 85% AGED BETWEEN 18-34 >200K SUBS/FOLLOWERS >4M REACH PER MONTH >500K VIDEO VIEWS PER MONTH MATCH VIEWERSHIP OVER 12 MONTHS >100K STREAMED VIEWS PER MONTH >20 MILLION* TOTAL VIEWERS Kevo Clash AVANT Mobile Esport ‘Clash Royale’ competitor and Youtube content creator. AVANT Subs/Followers: 3,000 Subscribers | Avg Monthly Views: >50,000 TIER 1 x4 Valkyrie MEDIA MEDIA Instagram content creator Followers: 15,000 | Avg Likes Per Post: 889 TIER 2 x11 AussieAntics Fortnite Twitch content creator. Avant Media is an extension of the Avant Gaming brand. Soft launched in Q4 2019, with a hard launch Followers: 34,000 | Avg Concurrent Viewership: 390 | Monthly Avg Viewers: >70,000 in Q2 2020, Avant Media will bring a focus on building a network of influencers across the local esports TIER 3 and gaming industry, working as a talent agency to x10 SuperTeeds Content creator on multiple platforms. Main Platfrom YouTube connect these influencers with brands. Subs/followers: 37,000 | Monthly Avg Video Views: >600,000 Avant been pushing out Esports video content for the last 4 years. Avant is the best in the region when AVANT PRO PLAYERS Preparing for our soft launch in Q4 it comes to telling the stories of our professional 2019, AV Media has been developing DukeSloth players. Avant Media will allow us to further and expanding our own network of Content creator on multiple platforms. Main Platfrom YouTube strengthen our video content creation efforts, and influencers and streamers within the *Projected 2020 / 2021 network continue pushing our market leadership in our ever Oceanic gaming industry, with plans Subs/followers: 130,000 | Monthly Avg Video Views: >600,000 competitive market. to push into international markets after our hard launch in 2020. Komodo We believe in the power of influencers in our industry CS:GO Commentator and Broadcaster. to deliver meaningful and effective results for your >25 >50 >180 Currently, our network consists marketing and advertising strategy. of 6 influencers, each with their Followers: 2,500 | Avg Concurrent Viewership: 307 STREAMERS STREAMS WEEKLY HOURS OF WEEKLY CONTENT own strenghts on their respected Avant streamers can also be utilized separately from platforms. the Avant Esports brand, or can be included as a package as part of a team sponsorship, as provided. >5 >5 YOUTUBERS INSTRGRAM AVANT BOARD & EXECUTIVE TEAM Wesley Collier | CEO & Executive Director In 2013, Wesley founded Avant Gaming with one goal in mind: to create an envi- TEAM OPERATIONS ronment where players felt respected and supported to achieve their best. Since STRUCTURE 2013, Avant Gaming has grown significantly to become a name stay in Oceanic Esports as one of the top tier organisations within the community. Marco Mantarro Taylah Hantzis General Manager Community Marketing Manager Ben Sellenger | Sales Director Over the past 15 years, Ben has established himself as one of Australia’s leading executives in sport, media and entertainment.With a unique and specialised un- derstanding of all things sport & media, he brings with him an extremely diverse background and continues to assist in traditional and developing industries Jyles Lulham such as Athletics Australia and esports. Ben is currently the Head of Commercial Creative Director Growth for the Australian Football League. Gaethan Cutri | Non-Executive Board Member Gaethan is a former lawyer for one of Australia’s top-tier law firms, who now owns and runs Australia’s largest stone fruit farming business, Cutri Fruit. As an extension of the sucessful business of Cutri Fruit, Gaethan is also a director of the offshoot exporting firm, Cutri Fruit Global, a creditable exporting business born out of a joint venture with La Manna Premier Group. LEAGUE OCEANIC OF A foundation team of the Oceanic Pro League, and veteran of the local League PRO of Legends scene, Avant has been a perrenial playoffs and guantlent contender with key championships under their belt to boot. Our current squad was built LEGENDS with a focus on developing young stars careers as professional athletes. LEAGUE Chippys Aladoric Ryan Short Ryan Richardson Role: Top Role: Support Age: 22 Age: 19 League of Legends is a fast-pace, competitive online game that blends the speed and intensity of an RTS Shok Gunkrab Ari Greene-Young Vincent Lin (real time strategy) with RPG (role playing system) Role: Mid Role: ADC elements. Age: 18 Age: 18 Two teams of five (5) powerful champions, each with a unique design and playstyle, battle head-to-head In 2016 Riot Games established a formal professional across multiple battlefields with the object to destroy League of Legends league structure in Australia, OPL SPLIT 1&2, 2019 the other teams base. Miru largely replicating those that already exist in Korea, Mi-Reu Park North America, China and Europe - and bascially the Free to download, globally over 100,000,000 play Role: Jungle same as we traditionally see in sports such as AFL, LOL per month. With an ever-expanding roster Age: 19 NRL or A-League. >9 MILLION* of champions, frequent updates and a thriving tournament scene, League of Legends offers endless Avant Gaming have a licence to compete in this TOTAL VIEWERS replay ability for players of every skill level. professional league as a Foundation Team. COUNTER CS:GO STRIKE Avant has operated a CS:GO squad since 2013, competing and consistently placing OPEN across several key league franchises such as the ESEA Pro League, ESL Pro League, ESL AU/NZ Championships & LPL Pro League. Our strategy with our Counter Strike squad, Avant has taken the approach of picking up well established players under the guidance (CS:GO) of expert mentor, team captain and long time professional Mike ‘Ap0c’ Aliferi. CIRCUIT Ap0c Hazr Mike Aliferi Jared O-Bree Unlike League of Legends, the publisher of CS:GO Role: Rifler Role: Entry (Valve) does not operate a professional league, and Age: 31 Age: 17 instead licences the rights to conduct such leagues non-exclusively, country by country. Accordingly, in Australia four competing organisations Ofnu Sterling - ESL, ESEA, LPL,Faceit - run professional Leagues for Counter-Strike: Global Offensive (CS:GO) is an Chris Hanley Euan Moore CS:GO, with leading professional teams from across objective-based, multiplayer first-person shooter. Two Role: Rifler Role: AWPer Australia seeking to pre-qualify for such Leagues at opposing teams of five (5) players — the Terrorists Age: 26 Age: 20 the beginning of season. Each of these Leagues runs and the Counter Terrorists — compete in game from between 5 - 10 weeks at a time, with multiple modes to complete objectives, such as securing a seasons in each year, awarding prizemoney for place location to plant or defuse a bomb and rescuing or getters, LAN Finals and or a spot to compete overseas guarding hostages. Bl1tz and every match is broadcasted live on Twitch/ CSGO OVER 12 MONTHS Peter Athanasatos YouTube. At the end of each round, players are rewarded Role: In-Game Leader based on their individual performance with in-game Age: 27 Early rounds each season are played online, with currency to spend on more powerful weapons in finals being conducted as LAN based events to live >14 MILLION* subsequent rounds. Winning rounds results in more croIce Breaks. Avant Gaming have one of the leading money than losing, and completing objectives such as CS:GO teams in Australia, per-qualifying for and TOTAL VIEWERS killing enemy players gives cash bonuses. competing in leagues operated by each of the these third parties. CSGO offers a number of international opportunities watched by milions around the world. WORKING WITH AVANT GAMING BRANDING & AWARENESS At AVANT Gaming we take pride in building tailored partnerships which ultimately achieve each of our partners objectives across the entire spectrum of the consumer journey, as well as continuing to serve and grow our fan base. From generating increased awareness within the critical male millennial audience, to driving brand consideration and ultimately preference, to stimulating action and actually demonstrating sales, and ultimately generating brand loyalty. Whether it be on-jersey branding featured extensively in-broadcast for all AVANT teams across Twitch, Youtube and Facebook, or through bespoke content created specifically for your brand, as well as highlight videos and photographs in social media, AVANT have multiple options to extend brand awareness deep into the esports marketplace and millenial demographic. PARTNER 1AWARENESS 3PREFERENCE CASE JERSEY BRANDING LIVE CONTENT #NeverSmashAlone Campaign 29,419 29,419 Avg. Unique ANZ Viewers per match. Avg. Unique ANZ Viewers per match. 19.6 min 19.6 min STUDY Avg. ANZ Viewers watch time. Avg. ANZ Viewers watch time. 24 72,336 4,766 SOCIAL CONTENT & CAMPAIGN #NeverSmashAlone Posts #NeverSmashAlone Impressions #NeverSmashAlone Engagement 14 6,139 61,241 Maxibon Pre-Game Episodes Maxibon Pre-Game Views Maxibon Pre-Game Impressions 53 237,000 4,856 Maxibon Posts (Q1 2018) Maxibon Impressions (Q1 2018) Total Maxibon Social Engagement (Q1 2018) MAXIBON Maxibon has been a Premier Partner of Avant Gaming 4 since mid 2017.
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