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ONTARIO ASSOCIATION INTEGRATED MEDIA 2020 TENNIIS IN ONTARIO

The year that the Ontario Tennis 40% Association was Rest of founded. Canada 60% Players THE LARGEST 1918 from PROVINCIAL TENNIS Ontario 2,700 ASSOCIATION IN REGISTERED COMPETITORS THE OTA IS THE PROVINCIAL CANADA. SPORT GOVERNING BODY FOR TENNIS IN ONTARIO. EQUALITY! MALE: 53% FEMALE: 47% Ratio of 75,000 260The number of The number of adult and junior tennis member players. certified OTA tennis players in clubs in Ontario. Canada OTA MEDIA PLATFORMS

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Launched in 2017, ONTENNIS Canada’s largest and longest The OTA website is the official SPIN is the OTA’s weekly OTA TV is the Launched in 2019, the DIGITAL is the latest online running tennis publication, website of the Ontario Tennis newsletter. It is sent to association’s Youtube ONTENNIS PODCAST communication tool of the Ontario ONTENNIS delivers thelatest tennis Association. It is go-to site for members of OTA clubs channel. The playlist series will be released 12 Tennis Association. Based on OTA’s news from across the province. people who want to know anything across the province; includes OTA-produced times per year and will long running printed magazine, Features include tournament news, about tennis in the province. bringing them the latest videos as well as other feature prominent players, ONTENNIS.ca includes all the OTA regional club information, Whether they are club level tennis news, with a focus programming of interest coaches, industry leaders news and information about tennis coaching and fitness stories, pro players looking for a place to play, on Ontario players, clubs to tennis players and and tennis personalities in in Ontario in a dynamic, interactive player bios and more. This glossy competitors seeking tournament and events. Affordable, fans. The OTA can a light and lively format. It is format suitable for mobile, tablets full size magazine is published information and results or fans targeted advertising space embed advertising in a great way to reach players and desktops. ONTENNIS.ca in the summer and delivered to who want to know the latest tennis is available each week. it’s productions or create and fans, young and old. also releases ONTENNIS extras tennis player’s homes, clubs: has news, the site offers a wide variety sponsored content that OTA is offering a Presenting featuring additional stories distribution at the Rogers Cup in of stats, information, pictures and will be supported by the Sponsor position and throughout the year. Advertisers Toronto and is also posted online. stories about tennis in Ontario OTA website, OTA SPIN, advertising spots. can choose from static ad space, Bold advertising and advertorial and around the world. Key banner social media and online sponsored content and embedded features are available positions are available on every searchword optimization. video spots. throughout it’s pages. page of the site. ONTENNIS.CA ONTENNIS Website ONTENNIS Mobile

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THIS YEAR’S EDITION OF THE ROGERS CUP will have plenty of 16 year old junior prodigy to doubles Canadian content to capture your attention and for good reason. specialist and constant threat Gaby Dabrowski, CANADA READY TO Tennis fans in Canada would be hard-pressed to come up with a Canada is boasting its deepest WTA contingent ever at the Toronto more successful season for the sport in our country than in 2019 – tournament. Here’s a look at some of the names you’re already and the year isn’t even close to being completed. From youngsters familiar with and some you might want to check-out for the first Canada’s largest and longest running tennis publication, ONTENNIS brings you ROCK THE ROGERS CUP like 19 year old emerging superstar and time while on the grounds of the Aviva Centre this week. BIANCA GABRIELA REBECCA LEYLAH ANNIE EUGENIE CAROL SHARON KATHERINE FRANÇOISE CARSON ANDREESCU DABROWSKI MARINO FERNANDEZ BOUCHARD ZHAO FICHMAN SEBOV ABANDA BRANSTINE After making the finals of In doubles, Canada has one The Toronto born, Vancouver She is only 16 years old but Five years removed from a Carol has just recently Toronto’s own will be back Katherine has been making Abanda was briefly Carson is a former Grand her first WTA tournament of the world’s absolute best. resident, took time away the Montreal born phenom season that still stands as returned to the court from at the Rogers Cup this year. steady progress over the past ranked as Canada’s Slam doubles champion the most up to date features on trade news, junior development, tournaments, in Auckland, she won a Dabrowsk, from Ottawa, from the sport to focus is now a junior Grand Slam one of the greatest ever in injury issues, but had After stepping away from the year and made two ITF finals No. 1 a year ago. About at the junior level where $125,000 event in Newport has morphed into a regular on her mental health champion after tearing Canadian tennis, Bouchard ended 2017 with some game for two years Fichman to kick-start her summer. She last year’s Rogers her and good friend Bianca Beach and claimed the threat at the Grand Slams and well-being and her through the competition at is back ranked inside the successful results playing returned last Spring after began her Canadian Cup in Montreal she Andreescu won the 2017 No. 1 ranking in Canada. and along with partner Julie comeback is an inspiring the in Paris. top 100 of the women’s the Fall swing in Asia. feeling the competitive urge swing leading up to the Rogers remembers, “I beat Australian and French Open Not satisfied to stop there, Xu she just made the finals story for anyone who is In a move that reveals game and will also receive Zhao had a moment as to get back on court. Fichman Cup by making the finals in in titles together. Branstine Andreescu would shock at Wimbledon – the first fighting their own battle. her readiness to compete a main draw wildcard this the No. 1 Canadian as well made the finals in Nurnberg Winnipeg where, as the top straight sets and the was born in the United the tennis world at large major final of her career in Once ranked as high as No. at the professional level, year in Toronto. Canada’s last season. Zhao enjoys (losing to Dabrowski and Xu), seed, she lost a close three set crowd was amazing. A States but came over to tips, equipment, health & lifestyle, tennis specific travel and regional news by winning the Premier women’s doubles. Also a 38 on the WTA, Marino was Fernandez wisely decided female player of the year in the closeness among the as well as the finals of an ITF match. The 20 year old cracked big experience playing represent Canada two Mandatory title in Indian dangerous mixed doubles forced to start her comeback to skip playing the junior five of the past six seasons, Canadian women and is even in Chiasso, Switzerland. the top 200 in the WTA rankings at home that was a lot of years ago as her mother is Wells, California. En route to player, Dabrowski and ranked outside the top 900. event at Wimbledon and Bouchard is playing in her a true team player who In Toronto in 2013, Fichman for the first time earlier in 2019 fun, a big moment.” Canadian and from Toronto. that career-altering moment partner Mate Pavic have Marino has been awarded a instead took towards the 12th Rogers Cup. seems to build bonds with and Dabrowski defeated the and will be playing in her third she knocked-off such continued their success wildcard into the main draw ITF circuit across Canada. the entire contingent. World No. 1 tandem of Sara Rogers Cup qualifying this year. WTA stalwarts as Garbine together by making a third of this year’s Rogers Cup. Errani and on Muguruza, consecutive final at Roland their way to the semifinals. from every corner of the province. In-depth reports from our tennis experts, and . Garros this year. distinguished coaches, organizers and players compile this primary source of reading for anyone involved with tennis in Ontario. A must for advertisers looking to reach the tennis community in Ontario. PIX

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FEATURE BY MIKE McINTYRE

of achievement comes of course more attention Cup team is doubles in recent years, Dabrowski When I was a teenager my Mom had the higher AD SIZE COLOUR INCHES and a heightened sense of awareness amongst her can be counted on to give Canada a consistent paying job so my Dad would make sure I was safe THE SPECIALIST opponents. While Dabrowski is now regularly a top and reliable presence when called upon. Being a and travel with me and he learned a lot about seed in both women’s and mixed doubles draws, part of the recent swell of tennis success in the tennis, everything he could, and tried to pass on that comes with a price as well. She is no longer country is also something that she is enjoying. “It’s his knowledge to me in my teen years. It’s not easy flying under the radar in the doubles world with great. Players from so many different backgrounds having a parent coaching you often but I know at regular partner Julie Xu and admits that can pose a having the opportunity to excel is wonderful,” she the end of the day that there’s nobody else who’s challenge at times that she didn’t have to deal with says. “It’s really cool.” looking out for me as much as my parents are and GABY DABROWSKI before. In keeping with this international theme, without the sacrifices that they made there’s not a “I think before we had an advantage – just teams Dabrowski doesn’t hesitate when asked about her chance I would be playing so I would say a massive didn’t know us. We had never played together,” proudest career achievement to-date, with that ‘Thank You’ to them for everything.” *1 ISSUE WIDTH DEPTH Dabrowski explained. “But the more you play coming at the 2016 Olympic Games in Rio where While Dabrowski might have relied on the help FINDS HER NICHE together the more players get to know your game she embraced the opportunity to compete along of others to help get her career going, she’s certainly style and your strengths and weaknesses, especially with the best athletes in the world. It wasn’t even so the one who has stepped out onto the court and together, so it changes the dynamic. We’re always much the tennis that made the experience such a taken her game to the next level in recent years. aby Dabrowski has come trying to improve and I wouldn’t go as far as to say highlight, but rather being a part of a diverse group Doubles will remain her focus for the foreseeable a long way in her ten-plus reinvent ourselves, but you’re constantly checking of Canadian athletes who were competing at the future as she puts all of her efforts into qualifying to see where people are picking up on your patterns highest level in their respective sports. for the 2020 Olympic Games in Tokyo. Beyond that years as a professional and how to maximize what you’re “I loved playing Rio in 2016. That there is a strong desire to give her singles game a Double Full Page Spread (+.25 in. bleed) $4,250 16.5 10.75 tennis player, both on and good at. So that’s kind of where was unreal. It was amazing staying real push – something that Dabrowski feels she has offG the court. The Ottawa native has we’re at right now.” in the athlete village, interacting never truly been able to do. developed an incredible amount There are also some benefits with other athletes who are the “I don’t think I have ever fully given myself to of course to being ranked so high, very best in their field.” singles to really see what my true potential is. So of self-awareness and belief in her such as receiving the occasional That ability to connect with it’s something that I would like to explore within abilities and at the age of 27 she admits bye which helps to reduce time other athletes and genuinely want the next few years. For the time being to qualify that wasn’t always the case. “I wish spent on court. Being seeded also to see them succeed at what they for the Olympics is my biggest goal and with normally means you can avoid do is a noble part of Dabrowski’s doubles I have the best chance of doing that. So Double Half Page Spread (+.25 in. bleed) $2,400 16.5 5.375 I would have learned when I was some of the top teams until the character and personal code of for now it’s going to kind of stay the same, I’m younger that your thoughts are not later rounds of a tournament and ethics if you will. Despite enjoying going to play doubles at all the big events and I’m reality and that you can just let a bad hopefully by that time things are a level of success in tennis that going to try to play singles wherever I can squeeze thought float on by without attaching starting to click. JAG many others in the sport can only it in. I don’t want to sacrifice the doubles for the “It’s nice to be seeded honestly. I’M GOING TO dream about, Dabrowski still feels singles at this very moment but within the next any meaning to it, especially the ones Usually then you don’t get to play PLAY DOUBLES strongly that all athletes should few years I could see it happening.” that are self-sabotaging or allow for a top team till the later rounds and AT ALL THE BIG have the opportunity to grow I asked Dabrowski which player she would most self-doubt.” that helps sometimes when you’re EVENTS AND I’M within the game and be afforded want to play doubles with if she could have her Full Page (+.25 in. bleed) $2,400 8.25 10.75 playing the lower ranked teams. I a fair chance at advancing their choice of anyone – male or female. After careful GOING TO TRY feel that our experience definitely TO PLAY SINGLES careers. In that department she consideration she proposed , someone helps in those situations and then WHEREVER I CAN believes that tennis still has a long who isn’t especially known for his doubles prowess Sitting now in the top-10 in women’s doubles likely getting those matches in before SQUEEZE IT IN. I way to go. Recent changes to the but recently returned to the sport and has tested erases a lot of the doubts that Dabrowski had when playing the top teams is always DON’T WANT TO sport implemented by the ITF out his new surgically repaired hip in doubles she was younger. She’s carved a niche as Canada’s go- something you want instead of SACRIFICE THE and other governing bodies like competition. Her answer came less from a tennis to female doubles player and has no problems with facing them in the first round.” DOUBLES FOR THE the ATP and WTA have left many perspective however and more from an admiration people calling her a “doubles specialist” either. “To be a Among her favourite SINGLES AT THIS players on the outside looking of his dedication to the sport and being known as Inside Front or Back Cover $2,750 8.25 10.75 tournaments to play of course in. A restructuring of the “minor a true advocate for equality and transparency in specialist in anything is I think pretty cool so I definitely VERY MOMENT.” take pride in that. I like to remind people that I still play is the Rogers Cup, which affords leagues” of the tennis world have tennis in the hopes of keeping it on the right track. singles and it’s not something that I’ve given up on, but Dabrowski an opportunity had the opposite effect of what “I really respect him and his family. The kinds of at the same time I definitely feel that doubles has a lot to enjoy some home crowd was claimed they would have. For people they are. It’s really rare to find that kind of of value and I’m really grateful for the opportunity to support. Her best result to date Dabrowski this is unacceptable. authenticity in a high level of sport where it’s just complete in almost like a sub-sport of tennis.” is a semifinal showing in 2013 in Toronto alongside “It’s a disgrace. The ITF in its mandate says so clear and everyone speaks so highly of them. I While Dabrowski’s career might have gone down a fellow Canadian . That year the that it wants to grow and promote tennis globally just always admire Andy staying true to himself different path from the one she envisioned growing duo shocked the World No. 1 pairing of and what they’ve allowed to happen is the exact throughout everything.” Outside Back Cover $3,950 8.25 10.75 and Roberta Vinci. That was a glimpse of things opposite of that. If they don’t make some serious Whether she realizes it or not, many of the up in the sport, she has absolutely made the most of her talent in doubles and has developed into one to come for Dabrowski in terms of her doubles changes soon, then you’ll definitely see less people qualities that Dabrowski admires in Andy Murray of the premiere female doubles players in the world. success and she admits she is eager once again to playing tennis, and that’s not what we want – tennis are ones that she too displays on a regular basis. She holds the distinction of being the first Canadian play in front of her supportive fans. doesn’t have that luxury. We want as many people She has grown into not only a very talented player woman to win a Grand Slam of any kind and owns two “I look forward to it, especially in Toronto playing as possible.” on the court but an outspoken one off the court as major titles in mixed doubles – the because I can stay with some friends and it’s really In terms of becoming one of the best in her field, well whose strong moral compass should make her and 2018 . This year has been another nice not to have to stay in a hotel that I think is a Dabrowski readily admits that none of her success a role model to young tennis players who look to 2/3 Page Column $1,900 4.825 9.25 strong one from Dabrowski who so far in 2019 has huge benefit. I have a lot of friends in the area so it would have been possible without some helping find their place one day on the professional tennis made the finals at the French Open in mixed doubles kind of gives a nice atmosphere where as in most hands along the way. As with so many tennis circuit. Dabrowski may be a doubles specialist on for the third consecutive year and also advanced to her tournaments, in most countries people don’t really professionals, that came from the many sacrifices the court, but off the court she is simply special – a very first women’s doubles Grand Slam final earlier know you.” that her parents made for her as she developed as a rare example of a professional athlete who is not just this summer at Wimbledon. Aside from her thriving WTA career, Dabrowski young tennis player. in it for their own pursuit of glory but one who also Along with more consistent results and high level thoroughly enjoys representing Canada in “Obviously my parents, they played a huge role wants to see others afforded every opportunity to International competition. The anchor of the Fed in everything. There isn’t one particular thing. enjoy their own successes as well. protennisfan 1⁄2 Page Banner $1,650 7.25 4.625 JAG 16 SUMMER 2019 | TENNISONTARIO.com ONTENNIS.ca | SUMMER 2019 17 1/3 Page Column $1,250 2.325 9.25 ISSUE DATES 1/3 Page Banner $1,250 7.25 3 AT A GLANCE Issue: Summer ISSUE Date 1/4 Page Banner $1025 7.25 2.325 Rogers Cup Summer Founded: 1969 Issue 2020 1/6 Page Column $800 2.325 4.625 Readership: 66,000 2020 distribution at Rogers Circulation: 20,000 Cup, to member clubs and * Price per issue , plus applicable taxes home delivery. Advertorial Opportunities Also Available 100,000 Rogers Cup Attendees ONTENNIS PODCAST OVERVIEW New in 2019, the ONTENNIS Podcast series is the latest addition to the OTA media suite. Available at the Apple Store, Google Play, Stitcher and Soundcloud, the ONTENNIS Podcast’s first ever release featured Canada’s own US Open Champ Bianca Andreescu! Podcasts are the fastest-growing sector in the digital media universe and the OTA plans to lead the way amongst tennis podcasters in Canada by releasing a new podcast each month. We will engage in insightful discussions with leading tennis players, coaches and industry experts. The OTA is offering a “Presenting” sponsor opportunity as well as 15 second ad spots on this dynamic new property.

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