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OT Ratecard20.Pdf ONTARIO TENNIS ASSOCIATION INTEGRATED MEDIA 2020 TENNIIS IN ONTARIO The year that the Ontario Tennis 40% Association was Rest of founded. Canada 60% Players THE LARGEST 1918 from PROVINCIAL TENNIS Ontario 2,700 ASSOCIATION IN REGISTERED COMPETITORS THE OTA IS THE PROVINCIAL CANADA. SPORT GOVERNING BODY FOR TENNIS IN ONTARIO. EQUALITY! MALE: 53% FEMALE: 47% Ratio of 75,000 260The number of The number of adult and junior tennis member players. certified OTA tennis players in clubs in Ontario. Canada OTA MEDIA PLATFORMS ONTENNIS MAGAZINE ONTENNIS MAGAZINE OTA WEBSITE OTA NEWSLETTER OTA VIDEOS ONTENNIS NEW DIGITAL PRINT TENNISONTARIO.COM OTA SPIN OTA TV PODCASTS Launched in 2017, ONTENNIS Canada’s largest and longest The OTA website is the official SPIN is the OTA’s weekly OTA TV is the Launched in 2019, the DIGITAL is the latest online running tennis publication, website of the Ontario Tennis newsletter. It is sent to association’s Youtube ONTENNIS PODCAST communication tool of the Ontario ONTENNIS delivers thelatest tennis Association. It is go-to site for members of OTA clubs channel. The playlist series will be released 12 Tennis Association. Based on OTA’s news from across the province. people who want to know anything across the province; includes OTA-produced times per year and will long running printed magazine, Features include tournament news, about tennis in the province. bringing them the latest videos as well as other feature prominent players, ONTENNIS.ca includes all the OTA regional club information, Whether they are club level tennis news, with a focus programming of interest coaches, industry leaders news and information about tennis coaching and fitness stories, pro players looking for a place to play, on Ontario players, clubs to tennis players and and tennis personalities in in Ontario in a dynamic, interactive player bios and more. This glossy competitors seeking tournament and events. Affordable, fans. The OTA can a light and lively format. It is format suitable for mobile, tablets full size magazine is published information and results or fans targeted advertising space embed advertising in a great way to reach players and desktops. ONTENNIS.ca in the summer and delivered to who want to know the latest tennis is available each week. it’s productions or create and fans, young and old. also releases ONTENNIS extras tennis player’s homes, clubs: has news, the site offers a wide variety sponsored content that OTA is offering a Presenting featuring additional stories distribution at the Rogers Cup in of stats, information, pictures and will be supported by the Sponsor position and throughout the year. Advertisers Toronto and is also posted online. stories about tennis in Ontario OTA website, OTA SPIN, advertising spots. can choose from static ad space, Bold advertising and advertorial and around the world. Key banner social media and online sponsored content and embedded features are available positions are available on every searchword optimization. video spots. throughout it’s pages. page of the site. ONTENNIS.CA ONTENNIS Website ONTENNIS Mobile OTA OTA OTA OTA The funny thing is though, the quality and condition of our tennis balls actually does matter. We spend hundreds, maybe even thousands of dollars on the best equipment, OVERVIEW apparel and tennis clubs –all in the name of improving our game and increasing our enjoyment - and then end up using sub- standard balls that do not perform optimally; either they’re not bouncy enough, i.e. they’re ONTENNIS.CA was launched in 2017 and features the same in-depth dead, or they have barely any felt left or they’re dirty and dull. You’d think that after tennis departments as the print magazine, but with the ability to share Go the Distance… with the investing so much time and money in our Penn Marathon Tennis Ball! stories with friends and social media. ONTENNIS DIGITAL is designed s tennis players, most of us take the Atennis ball for granted – an afterthought. Mobile to be mobile friendly and is optimized for mobile, tablets and desktops. We obsess over our racquet, our strings, our grip, our shoes, our apparel, the weather, our Digital Ad Ads and video portals are strategically placed in stories. It will be opponent, the upcoming league match etc., but we’re used to simply picking up a can of 290x260px supported by ONTENNIS newsletter; regular feature stories released balls at our club or a local retailer, opening throughout the year as well as OTA SPIN, tennisontario.com and social media. A must for advertisers looking to reach the tennis ONTENNIS Tablet community in Ontario and broaden their reach. The funny thing is though, the quality and condition of our tennis ONTENNIS.CA balls actually does matter. We spend hundreds, maybe even thousands of dollars on the best equipment, apparel and tennis clubs –all in the name of improving our game and increasing our Desktop enjoyment - and then end up using sub-standard balls that do not Digital Ad perform optimally; either they’re not bouncy enough, i.e. they’re 664x260px dead, or they have barely any felt left or they’re dirty and dull. DIGITIAL AD SIZES You’d think that after investing so much time and money in our games, we’d spend five dollars or less for new balls. In fact, relative to the price of all other tennis equipment and apparel, the AD MOBILE DESKTOP/TABLET ANNUAL RATES price of tennis balls has remained relatively low over the years – players in Europe pay twice as much for balls as we do here in WIDTH DEPTH WIDTH DEPTH FEE Canada. Digital 290px 260px 664px 260px $6,000 (8x*) Tablet MECHANICAL * Includes 8 ONTENNIS digital ad placements per 12 month period. Digital Ad • 72dpi, RGB • Accepted formats: 664x260px JPG, PNG, GIF • Maximum size 50kb ONTENNIS MAGAZINE OVERVIEW FEATURE BY MIKE McINTYRE THIS YEAR’S EDITION OF THE ROGERS CUP will have plenty of 16 year old junior prodigy Leylah Annie Fernandez to doubles Canadian content to capture your attention and for good reason. specialist and constant Grand Slam threat Gaby Dabrowski, CANADA READY TO Tennis fans in Canada would be hard-pressed to come up with a Canada is boasting its deepest WTA contingent ever at the Toronto more successful season for the sport in our country than in 2019 – tournament. Here’s a look at some of the names you’re already and the year isn’t even close to being completed. From youngsters familiar with and some you might want to check-out for the first Canada’s largest and longest running tennis publication, ONTENNIS brings you ROCK THE ROGERS CUP like 19 year old emerging superstar Bianca Andreescu and time while on the grounds of the Aviva Centre this week. BIANCA GABRIELA REBECCA LEYLAH ANNIE EUGENIE CAROL SHARON KATHERINE FRANÇOISE CARSON ANDREESCU DABROWSKI MARINO FERNANDEZ BOUCHARD ZHAO FICHMAN SEBOV ABANDA BRANSTINE After making the finals of In doubles, Canada has one The Toronto born, Vancouver She is only 16 years old but Five years removed from a Carol has just recently Toronto’s own will be back Katherine has been making Abanda was briefly Carson is a former Grand her first WTA tournament of the world’s absolute best. resident, took time away the Montreal born phenom season that still stands as returned to the court from at the Rogers Cup this year. steady progress over the past ranked as Canada’s Slam doubles champion the most up to date features on trade news, junior development, tournaments, in Auckland, she won a Dabrowsk, from Ottawa, from the sport to focus is now a junior Grand Slam one of the greatest ever in injury issues, but had After stepping away from the year and made two ITF finals No. 1 a year ago. About at the junior level where $125,000 event in Newport has morphed into a regular on her mental health champion after tearing Canadian tennis, Bouchard ended 2017 with some game for two years Fichman to kick-start her summer. She last year’s Rogers her and good friend Bianca Beach and claimed the threat at the Grand Slams and well-being and her through the competition at is back ranked inside the successful results playing returned last Spring after began her Canadian hardcourt Cup in Montreal she Andreescu won the 2017 No. 1 ranking in Canada. and along with partner Julie comeback is an inspiring the French Open in Paris. top 100 of the women’s the Fall swing in Asia. feeling the competitive urge swing leading up to the Rogers remembers, “I beat Australian and French Open Not satisfied to stop there, Xu she just made the finals story for anyone who is In a move that reveals game and will also receive Zhao had a moment as to get back on court. Fichman Cup by making the finals in Kirsten Flipkens in titles together. Branstine Andreescu would shock at Wimbledon – the first fighting their own battle. her readiness to compete a main draw wildcard this the No. 1 Canadian as well made the finals in Nurnberg Winnipeg where, as the top straight sets and the was born in the United the tennis world at large major final of her career in Once ranked as high as No. at the professional level, year in Toronto. Canada’s last season. Zhao enjoys (losing to Dabrowski and Xu), seed, she lost a close three set crowd was amazing. A States but came over to tips, equipment, health & lifestyle, tennis specific travel and regional news by winning the Premier women’s doubles. Also a 38 on the WTA, Marino was Fernandez wisely decided female player of the year in the closeness among the as well as the finals of an ITF match.
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