INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW
Table of Contents 2
List of Tables & Charts 3
Study Overview 5
Sample Text, Table & Chart 6
Sample Profile, Table & Forecast 7
Order Form & Corporate Use License 8
About Freedonia, photo: GeoDeck Custom Research, Related Studies, 9
Wood-Plastic Composite & Plastic Lumber
US Industry Study with Forecasts for 2015 & 2020
Study #2836 | January 2012 | $5100 | 399 pages
The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #2836 January 2836 Wood-Plastic Composite $5100 & Plastic Lumber 399 Pages US Industry Study with Forecasts for 2015 & 2020
Table of Contents PVC...... 80 Wood-Plastic Composite & Material Characteristics...... 81 Plastic Landscaping & Outdoor Executive Summary Characteristics by Application...... 82 Products Demand...... 165 Polyethylene...... 83 Demand by Product Type...... 166 Material Characteristics...... 84 Outdoor Structures...... 167 Market EnvironmenT Characteristics by Application...... 85 Playground Equipment...... 169 General...... 4 Other...... 86 Edging & Walkways...... 170 Macroeconomic Overview...... 5 Site & Leisure Furniture...... 171 Consumer Trends...... 9 Pots & Planters...... 172 Personal Income & Expenditures...... 9 APPLICATIONS Other Products...... 172 Consumer Financing...... 11 General...... 88 Demand by Material & Market...... 172 Demographic Outlook...... 15 Decking...... 92 Demand by Material...... 173 Construction Outlook...... 19 Decking Sales Outlook...... 93 Demand by Market...... 174 Building Construction...... 23 Wood-Plastic Composite Suppliers...... 176 Residential Buildings...... 25 & Plastic Decking...... 97 Windows & Doors...... 177 Housing Completions...... 28 Wood-Plastic Composite Decking...... 98 Window & Door Sales Outlook...... 178 Housing Stock...... 33 Demand by Function...... 101 Wood-Plastic Composite & Improvements & Repairs...... 37 Demand by Market...... 102 Plastic Windows & Doors...... 181 Nonresidential Buildings...... 38 Demand by Material Type...... 104 Demand by Material...... 182 New...... 39 Product Characteristics...... 105 Demand by Market...... 183 Nonresidential Building Stock...... 42 Product Development...... 108 Product Characteristics...... 184 Improvements & Repairs...... 44 Suppliers...... 109 Suppliers...... 185 Nonbuilding Construction...... 45 Plastic Decking...... 113 Other...... 188 Construction Expenditures...... 46 Demand by Function...... 114 Demand by Market...... 189 Nonbuilding Construction Stock...... 47 Demand by Market...... 115 Demand by Application...... 190 Pricing...... 48 Demand by Material Type...... 116 Suppliers...... 193 Environmental Issues...... 50 Suppliers...... 123 Regulations & Standards...... 54 Molding & Trim...... 127 Building Codes...... 54 Molding & Trim Sales Outlook...... 127 MARKETS Materials Standards...... 55 Wood-Plastic Composite & General...... 194 Treated Lumber...... 56 Plastic Molding & Trim...... 131 Residential Buildings...... 197 Foreign Trade...... 57 Wood-Plastic Composite New...... 199 World Market...... 58 Molding & Trim...... 133 Demand by Material...... 200 North America...... 59 Demand by Market...... 135 Demand by Application...... 201 Western Europe...... 60 Product Characteristics...... 136 Improvement & Repair...... 202 Asia/Pacific...... 61 Plastic Molding & Trim...... 137 Demand by Material...... 203 Other Regions...... 62 Demand by Market...... 138 Demand by Application...... 204 Product Characteristics...... 139 Demand by Application...... 205 Resins...... 140 Demand by Housing Type...... 208 MATERIALS Suppliers...... 143 Single-Family...... 210 General...... 64 Fencing...... 147 Multifamily...... 212 Material Demand...... 65 Fencing Sales Outlook...... 148 Manufactured Housing...... 214 Wood-Plastic Composite Lumber...... 67 Wood-Plastic Composite Nonresidential Buildings...... 216 Material Characteristics...... 68 & Plastic Fencing...... 150 New...... 218 Cellulosic Materials...... 69 Wood-Plastic Composite Fencing..... 154 Demand by Material...... 220 Plastic Resins...... 71 PVC Fencing...... 155 Demand by Application...... 220 Polyethylene...... 72 HDPE & Other Plastic Fencing...... 158 Improvement & Repair...... 221 PVC...... 74 Suppliers...... 158 Demand by Material...... 222 Other Resins...... 75 Landscaping & Outdoor Products...... 161 Demand by Application...... 223 Additives & Modifiers...... 77 Landscaping & Outdoor Products Demand by Application...... 224 Plastic Lumber...... 78 Sales Outlook...... 162 (continued on following page) Material Characteristics...... 80
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Table of Contents List of Tables/Charts (continued from previous page) Distribution...... 300 Nonbuilding Construction...... 226 Executive Summary Mergers & Acquisitions...... 301 New...... 228 1 Summary Table...... 3 Cooperative Agreements...... 303 Demand by Material...... 229 Demand by Application...... 230 Market EnvironmenT Improvement & Repair...... 231 Company Profiles 1 Macroeconomic Indicators...... 8 Demand by Material...... 232 ACT Composite Timbers...... 310 2 Personal Consumption Expenditures...11 Demand by Application...... 233 Advanced Environmental 3 Consumer Financing Environment, Demand by Application...... 234 Recycling Technologies...... 311 2000-2010...... 14 Agricultural...... 235 American Vinyl Concepts...... 313 4 Population & Households...... 19 Demand by Material...... 237 Andersen Corporation...... 315 5 Construction Expenditures...... 22 Demand by Market...... 238 Associated Materials...... 317 6 Building Construction Expenditures....25 Atrium Companies...... 320 7 Residential Building Construction REGIONS Axion International...... 322 Expenditures...... 28 Barrette...... 324 General...... 240 8 New Housing Indicators...... 33 Bedford Technology...... 326 Regional Demographic 9 Housing Stock by Type...... 36 Bright Idea Shops...... 328 & Economic Activity...... 241 Cht Year of Construction of Building Materials Corporation Population Patterns...... 242 Housing Stock, 2010...... 36 of America...... 329 Economic Outlook...... 244 10 Residential Improvement Cascades Incorporated...... 331 Construction Activity...... 247 & Repair Expenditures...... 38 CPG International...... 333 Housing Trends...... 249 11 Nonresidential Building Construction Crane Group...... 337 Regional Wood-Plastic Composite Expenditures...... 41 Endura Products...... 340 & Plastic Lumber Demand...... 251 12 Nonresidential Building Stock...... 44 Euramax Holdings...... 342 Northeast...... 255 13 Nonresidential Building Improvement Exterior Profiles...... 343 New England...... 257 & Repair Expenditures...... 45 Fiberon LLC...... 344 Middle Atlantic...... 258 14 Nonbuilding Construction Fortune Brands Home & Security...... 349 Midwest...... 259 Expenditures...... 47 Genova Products...... 351 East North Central...... 263 15 Nonbuilding Construction Stock...... 48 Georgia Gulf...... 353 West North Central...... 264 Cht World Composite & Plastic Lumber Gracious Living...... 357 South...... 264 Demand by Region, 2010...... 59 Green Bay Decking...... 358 South Atlantic...... 268 HB&G Building Products...... 360 East South Central...... 269 Headwaters Incorporated...... 362 MATERIALS West South Central...... 270 1 Wood-Plastic Composite & Inteplast Group...... 365 West...... 271 Plastic Lumber Demand LB Plastics...... 366 Mountain...... 275 by Product & Material...... 66 Liberty Diversified Industries...... 368 Pacific...... 277 2 Wood-Plastic Composite Louisiana-Pacific Corporation...... 369 Lumber Demand...... 67 Master Mark Plastics...... 370 3 Plastic Lumber Demand by Resin Type 79 INDUSTRY STRUCTURE N.E.W. Plastics...... 372 Cht Plastic Lumber Demand General...... 279 Ply Gem Holdings...... 374 by Resin Type, 2010...... 79 Industry Structure...... 280 Quanex Building Products...... 378 Market Share...... 284 Saint-Gobain...... 380 Manufacturing...... 289 Strandex Corporation...... 383 APPLICATIONS Extrusion...... 289 TAMKO Building Products...... 384 1 Wood-Plastic Composite & Injection Molding...... 290 Tech-Wood USA...... 386 Plastic Lumber Demand Equipment...... 291 Trex Company...... 387 by Application & Material...... 91 Developments...... 292 Universal Forest Products...... 391 Cht Wood-Plastic Composite & Product Development...... 293 VEKA AG...... 394 Plastic Lumber Demand Competitive Strategies...... 296 Westlake Chemical...... 397 by Application, 2010...... 92 Marketing...... 297 Additional Firms Mentioned in Study...... 399 (continued on following page)
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List of Tables/Charts 19 Other Applications Demand for Cht Nonresidential Building (continued from previous page) Wood-Plastic Composite Construction Wood-Plastic & Plastic Lumber...... 189 Composite & Plastic Lumber 2 Decking Demand...... 96 Demand by Application, 2010...... 226 3 Decking Demand for Wood-Plastic MARKETS 14 Nonbuilding Construction Market Composite & Plastic Lumber...... 98 1 Wood-Plastic Composite & Plastic for Wood-Plastic Composite 4 Wood-Plastic Composite Decking Lumber Demand by Market...... 196 & Plastic Lumber...... 227 Demand by Function & Market...... 101 Cht Wood-Plastic Composite & Plastic 15 New Nonbuilding Construction 5 Wood-Plastic Composite Decking Lumber Demand by Market, 2010.. 196 Market for Wood-Plastic Demand by Material Type...... 105 2 Residential Building Market Composite & Plastic Lumber...... 229 Cht Wood-Plastic Composite Lumber for Wood-Plastic Composite 16 Nonbuilding Construction Improvement Decking Market Share, 2010...... 110 & Plastic Lumber...... 199 & Repair Market for Wood-Plastic 6 Plastic Decking Demand by 3 New Residential Building Market Composite & Plastic Lumber...... 232 Function & Market...... 114 for Wood-Plastic Composite 17 Nonbuilding Construction 7 Plastic Decking Demand & Plastic Lumber...... 200 Wood-Plastic Composite & Plastic by Material Type...... 117 4 Residential Improvement & Repair Lumber Demand by Application.... 235 Cht Plastic Lumber Decking Market for Wood-Plastic Composite 18 Agricultural Wood-Plastic Composite Market Share, 2010...... 124 & Plastic Lumber...... 203 & Plastic Lumber Demand 8 Molding & Trim Demand...... 131 5 Residential Wood-Plastic by Material & Market...... 237 9 Molding & Trim Demand for Composite & Plastic Lumber Wood-Plastic Composite & Plastic Demand by Application...... 207 REGIONS Lumber by Material & Market...... 133 Cht Residential Wood-Plastic 1 Population by Region...... 244 10 Molding & Trim Demand for Composite & Plastic Lumber 2 Gross Domestic Product by Region... 246 Wood-Plastic Composite Demand by Application, 2010...... 208 3 Construction Expenditures Lumber by Market...... 135 6 Residential Wood-Plastic by Region...... 248 11 Molding & Trim Demand for Composite & Plastic Lumber 4 Regional Housing Indicators...... 251 Plastic Lumber by Market...... 138 Demand by Housing Type...... 209 5 Wood-Plastic Composite & Plastic Cht Wood-Plastic Composite & 7 Single-Family Housing Market Lumber Demand by Region...... 254 Plastic Lumber Molding & for Wood-Plastic Composite Cht Wood-Plastic Composite & Plastic Trim Market Share, 2010...... 144 & Plastic Lumber...... 212 Lumber Demand by Region, 2010 254 12 Fencing Demand...... 150 8 Multifamily Housing Market 6 Northeast Wood-Plastic Composite 13 Fencing Demand for Wood-Plastic ...... for Wood-Plastic Composite & Plastic Lumber Demand Composite & Plastic Lumber & Plastic Lumber...... 214 by Subregion & Application...... 257 by Material & Market...... 154 9 Manufactured Housing Market 7 Midwest Wood-Plastic Composite Cht Wood-Plastic Composite & for Wood-Plastic Composite & Plastic Lumber Demand Plastic Lumber Fencing & Plastic Lumber...... 216 by Subregion & Application...... 262 Demand Market Share, 2010...... 159 10 Nonresidential Building Construction 8 South Wood-Plastic Composite 14 Landscaping & Outdoor Market for Wood-Plastic Composite & Plastic Lumber Demand Products Demand...... 165 & Composite Lumber...... 218 by Subregion & Application...... 267 15 Landscaping & Outdoor Products 11 New Nonresidential Building 9 West Demand for Wood-Plastic Demand for Wood-Plastic Market for Wood-Plastic Composite & Plastic Lumber Composite & Plastic Lumber...... 167 Composite & Plastic Lumber...... 219 by Subregion & Application...... 275 16 Landscaping & Outdoor Products 12 Nonresidential Building Construction Demand for Composite & Plastic Improvement & Repair Market Lumber by Material & Market...... 173 INDUSTRY STRUCTURE for Wood-Plastic Composite 17 Window & Door Demand...... 181 1 Wood-Plastic Composite & & Plastic Lumber...... 222 18 Window & Door Demand for Plastic Lumber Sales for 13 Nonresidential Building Construction Wood-Plastic Composite & Plastic Selected Companies, 2010...... 282 Wood-Plastic Composite & Plastic Lumber by Material & Market...... 182 Cht Wood-Plastic Composite & Plastic Lumber Demand by Application.... 225 Cht Wood-Plastic Composite Lumber Market Share, 2010...... 285 & Plastic Lumber Windows 2 Selected Acquisitions & Divestitures 303 & Doors Market Share, 2010...... 186 3 Selected Cooperative Agreements.... 305
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Consumer demand will be driven by a wide range of favorable performance properties, in- cluding durability, minimal maintenance requirements, and resistance to rot.
US demand to rise 13.2% US Wood-Plastic Composite & Decking annually through 2015 48% US demand for wood-plastic composite Plastic Lumber Demand, 2015 and plastic lumber is projected to ($5.4 billion) advance over 13 percent per year to $5.4 billion in 2015, creating a market for 2.6 billion pounds of plastic. Advances will be driven by a rebound in construc- tion expenditures from a depressed 2010 base. Growth will be further boosted by Molding & Trim increasing consumer demand for 26% building products made from composite and plastic lumber, instead of natural wood and other traditional materials. Fencing 12%
Decking applications to Other Applications offer best opportunities 13% photo: Santini Construction Decking, which was the leading applica- tion for composite and plastic lumber in 2010, will experience the most rapid for building materials. Homeowners will $2.5 billion. Gains will be driven by demand advances through 2015. install windows and doors made from ongoing consumer interest in composite Homeowners will install decks made cellular PVC and composite lumber lumber as a substitute for natural wood from these materials instead of tradi- because of their resistance to rotting and in such applications as decking and tional natural wood lumber because resemblance to natural wood. Demand fencing. Moreover, because wood-plastic composite and plastic lumber decks for composite and plastic lumber in composite lumber incorporates recycled require less annual maintenance and landscape and outdoor products, fencing materials, it is seen as an environmen- have longer lifespans. Decks made from and other applications will be promoted tally friendly building material. these materials may cost more initially by increasing consumer recognition of but offer long-term savings because they the performance properties of these Plastic lumber demand is forecast to rise do not require annual staining or insect materials. nearly eleven percent per year to $2.8 treatments. billion in 2015. Gains will be spurred by Wood-plastic composite rising consumer interest in the material Among other applications, molding and because of its low maintenance proper- trim, and windows and doors are expect- lumber to outpace plastic ties. The efforts of manufacturers to ed to post the most rapid demand gains Demand for wood-plastic composite create plastic lumber with more realistic through 2015. Molding and trim demand lumber will post more rapid gains than woodgrain textures and surfaces will will be supported by an increase in that for plastic lumber through 2015, also support demand. housing completions, boosting demand advancing over 16 percent annually to Copyright 2012 The Freedonia Group, Inc.
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Sample Text, TABLE V-15 Table & Chart NEW NONBUILDING CONSTRUCTION MARKET FOR WOOD-PLASTIC COMPOSITE & PLASTIC LUMBER (million dollars)
Item 2000 2005 2010 2015 2020
Nonbuilding Construction Expends (bil $)152.8 179.2 258.5 324.0 422.0 $ lumber/000$ construction 0.26 0.45 0.48 0.76 0.90 applications New Nonbuilding WPC & Plastic Lumber40 80 125 245 380 Wood-Plastic Composite & Plastic Decking By Material: Alternative decking materials have taken market share from wood Wood-Plastic Composite 18 40 75 155 245 decking over the past decade. This growth has been fueled by rising Plastic 22 s40am 50ple 90 135 interest in decking that has longer lifespans than traditional natural wood and requires less maintenance. Natural wood decks need regular power-By Application: table washing and frequent painting or staining, and are subject to degradation Decking 22 44 78 160 270 caused by exposure to insects and moisture. Wood-plastic composite Fencing 2 3 5 10 15 and plastic decking have also seen market share increases because of Other 16 33 42 75 95 the efforts of manufacturers to place their products in large-scale mass merchandisers, such as Lowe’s and Home Depot. These retailers market% new 21.9 19.8 24.1 24.9 24.1 composite decking alongside natural wood lumber, making it possibleNonbuilding WPC & Plastic Lumber 183 405 519 985 1580 for do-it-yourself homeowners and small-sized contractors to purchase composite and plastic lumber for their decks. Through 2015, wood-plas- tic composite and plastic decking demand will continue to rise, totaling 21 percent of decking volume demand.
Through 2015, demand for wood-plastic composite decking is pro- jected to increase nearly 15 percent annually to 610 million lineal feet. Advances will be spurred by rebounding construction spending, par- ticularly in the residential and snonbuildingample markets. Gains will also be boosted by consumer demand for durable decking materials that require minimal maintenance. Compositete deckingxt will further benefit from its environmentally friendly label, as the materials are generally made from recycled products and are sold as decking that prevents deforestation while keeping waste plastics out of landfills. CHART VII-1
Demand for plastic lumber decking is forecast to double by 2015, WOOD-PLASTIC COMPOSITE & PLASTIC LUMBER totaling 120 million lineal feet. Like composite lumber, demand for MARKET SHARE, 2010 plastic lumber decking will be fueled by consumer recognition of the ($2.9 billion) performance advantages of the material, such as long lifespans, resis- tance to degradation caused by weathering or insects, and minimal main- 9.9% T rex tenance requirements. Decks made from plastic lumber are impervious
97 Copyright 2012 The Freedonia Group, Inc. 7.5% R o yal B ld g Pro d s
M a rke t 5.6% T ap co O th e rs sample L e a d e rs 5 1 .5 % 5.2% AZ EK 4 8 .5 % chart 4.3% F ib ero n 3.6% C ertain T eed 3.3% F yp o n 3.1% C ran e 3.0% HB&G 3.0% K ro y
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Sample Profile, TABLE VI-9 Table & Forecast WEST DEMAND FOR WOOD-PLASTIC COMPOSITE & PLASTIC LUMBER BY SUBREGION & APPLICATION (million dollars)
Item 2000 2005 2010 2015 2020
West Construction Expenditures (bil $)204.7 305.8 212.9 341.0 466.0 $ lumber/000$ construction 1.6 2.2 3.0 3.5 4.1
West WPC & Plastic Lumber Demand 329 677 634 1195 1890 By Subregion: sample Mountain 123 249 223 415 660 Pacific 206 428 411 780 1230 By Application: table Decking 82 218 237 525 895 COMPANY PROFILES Molding & Trim 142 261 181 335 505 Other 105 198 216 335 490
LB Plastics Incorporated % West 21.6 22.9 22.0 22.3 22.6 482 East Plaza Drive WPC & Plastic Lumber Demand 1523 2954 2878 5350 8350 Mooresville, NC 28115 704-663-1543 http://www.lbplastics.com
Annual Sales: $25 million (estimated) Employment: 130 (estimated)sample
Key Products: polyvinyl pchloriderofile decking, railing and fencing
LB Plastics Incorporated manufactures vinyl decking, railing, “Demand for composite and plastic lum- windows and fencing, and extrudes polyvinyl chloride (PVC) profiles ber decking in the West is expected to for windows and doors. The privately held company is owned by LB rise just over 17 percent per year to $525 Plastics Limited (United Kingdom), a subsidiary of Litchfield Group of Companies (United Kingdom). million in 2015. Advances will be driven by the rebound in residential building The Company is active in the US composite and plastic lumber in- construction activity. Increases in hous- dustry through the manufacture and marketing of PVC decking, railing ing completions and residential improve- and fencing. Production operations for LB Plastics are conducted at a plant in Mooresville, North Carolina that occupies over 350,000 square ment and repair expenditures will boost feet of space. The Company markets its products through a network of demand, as builders and homeowners put distributors. up decks to increase the amount of space for entertaining. Many consumers will se- LB Plastics markets its decking under the SHEERGRAIN and UNI-DECK brand names. SHEERGRAIN decking is produced using lect low-maintenance composite and ...” the Company’s SHEERGRAIN composite technology, an acrylic-based --Section VI, pg. 273 copolymer blend. This decking resists rotting, staining, fading, water absorption, splintering, impacts, ultraviolet (UV) light and the growth of mold. SHEERGRAIN decking is manufactured in 2-inch-by-6- inch boards and in 12-, 16- or 20-foot lengths. Moreover, LB Plastics’ boards and in 12-, 16- or 20-foot lengths. Moreover, LB Plastics’
366 Copyright 2012 The Freedonia Group, Inc.
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Page 8 The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]